REAL AF with Andy Frisella - October 13, 2021


151. Q&AF： Hiring High-Quality On A Budget, Teaching Your Team To Care & Prioritizing Tasks Towards Your Goals


Episode Stats


Length

40 minutes

Words per minute

206.82477

Word count

8,346

Sentence count

624

Harmful content

Misogyny

7

sentences flagged

Hate speech

27

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of The Realists, DJ is joined by White Lightning aka DJ White Lightning to talk about the importance of taking responsibility for your life and your success. DJ talks about his struggles with depression and how he overcame it and is now on a mission to help others.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 What's up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
00:00:20.680 to the lies, the fakeness and delusions of modern society and welcome to motherfucking
00:00:24.220 reality. Guys, today we have a Q and AF. I'm joined today by my man, DJ, AKA White Lightning.
00:00:32.860 White Lightning, baby. What's up, bro? Dude, I'm over here recovering from death. Yeah.
00:00:37.040 I saw you out there getting it, dude. I'm dying out there. I'm proud of you, man. I appreciate
00:00:40.540 you, man. Yeah. You know, it's funny because I was I had like a come to Jesus moment out
00:00:45.460 there, bro. Oh, yeah. And in the middle of your workout? No. Yes. I mean, serious. Like
00:00:50.220 almost in fucking tears, man, because, you know, like 75 hard is day 20 for me. And 0.80
00:00:55.660 I know this is something that you've been through. I know there's a lot of people out
00:00:58.220 there that have been through this, but, you know, like there was a part in a workout where
00:01:01.340 I mean, it was fucking hard. It was hard. And I started thinking to myself, man, I'm
00:01:05.400 like, you know, it looked hard. I did that to me, though. Yeah. Yeah. You know, it was
00:01:10.200 all the fucking the bullshit food that I ate, all the fucking beers that I've drunk as
00:01:14.360 all the the missing the workouts, not working out like that's what got me to this point.
00:01:19.020 And like it was just a come to Jesus moment where like, you know, it's my fault. Like
00:01:22.860 I put myself here. This is hard because I fucking made it hard. Yeah, bro. And that's
00:01:27.100 a that's a necessary realization to have for change, whether it be a change in your job,
00:01:33.940 a change in your fitness, a change in your family, a change in how you live your life
00:01:37.760 in any way. It all starts with saying, you know what? I did this shit. You know what I'm
00:01:42.640 saying? And dude, if you really want to get great in life, you take responsibility for
00:01:47.080 shit that isn't even really your fault. You know, hey, OK, I didn't create this.
00:01:51.420 I recognize that. But if someone doesn't fix it, that's my fault. And that is where
00:01:56.200 you start to get really powerful. Right. Especially when it comes to your career, because
00:02:00.180 most people will will act like they're at the mercy of their job or whatever it is.
00:02:06.420 No, you're not. Most companies have tremendous upward mobility. You just deny the fact that
00:02:10.880 they do, because I can tell you for sure, at least where I'm at, if a motherfucker comes 0.96
00:02:15.580 in here and kicks ass, I don't care where they're from. I don't care how smart they 1.00
00:02:18.500 are. I don't care anybody, anything. We got guys in here that kick ass that like, you
00:02:22.900 know, I thought honestly would probably be in and out of the company in six or seven
00:02:27.420 weeks. Yeah, that that's them. That's them taking responsibility for themselves. That's
00:02:32.800 them recognizing opportunity. That's them going hard to realize that. And, you know, that's
00:02:39.380 one of the beautiful things about 75 hard and live hard program is that it forces you to
00:02:43.740 realize what you just said. If you the first two, three weeks, you're going to be forcing
00:02:47.860 yourself through every day. And eventually you're going to have one of those moments
00:02:51.400 where you're like, fuck, all my life is is my my fault. And see, that's where you start 0.79
00:02:57.420 to get powerful. And that's, you know, we talk. Jocko has his book, Extreme Ownership.
00:03:01.300 It's a great book on this. But all positive change and positive progress starts with taking
00:03:06.520 responsibility. And it's sad because like, you know, you guys who follow me, you saw on Monday,
00:03:11.600 I went on a fucking tirade in my story because some dude who I barely know, OK, wanted to hear
00:03:19.280 himself talk. And no, for real, that's what he does. You know, that's not just him, but like
00:03:23.940 other people do this to me all the time. And it's rude as fuck. You know, I run many different
00:03:28.780 companies. It's not just not just first form. There's all kinds of different shit that I'm doing
00:03:33.600 every single day. I'm doing the best that I possibly can to educate and contribute and help
00:03:40.020 people at my 75 hard program is free. You know, I could monetize the fuck out of that. And I don't.
00:03:48.000 And then I get people to just disrespect my time because they don't want to take the initiative
00:03:52.080 to figure out how to buy the book. Bro, I'm not cool with that. And honestly, it represents the
00:03:56.640 entire problem with this entire fucking society. You know, we've become a society nowadays where we
00:04:02.400 look at every single person and we say they're obligated to us for some reason. You know,
00:04:08.720 this cancer culture shit, like a lot of these people, like I made that story. Right. And like
00:04:12.900 if you guys didn't catch it, I went pretty hard, but the truth be told, I was holding back. I could
00:04:17.900 have went way fucking harder, you know, which is funny because a lot of people are emoji with the
00:04:22.560 big eyes. Right. But like, dude, you guys don't have no fucking idea, bro. I'm a force of fucking
00:04:26.800 nature. Like they call me the bear here. They ask people not to poke it. All right. That's the truth.
00:04:33.360 Okay. DJ, you have a temperature gauge. I do explain them the temperature. So literally just
00:04:38.920 about everybody in this office understands that they, they will come to me first. I'm like, Hey,
00:04:43.020 what's the temperature? How's any, and if it's not a good day, I tell them to fuck off. Yeah.
00:04:47.820 Okay. But see, and that's necessary. And it's not because I'm an asshole. It's because I have so
00:04:52.400 much on my plate that you motherfuckers can't comprehend it. And, and dude, this is my karma.
00:04:57.440 One time Gary, Gary V listen, my show. Sometimes I want Gary to know this one time, Gary, we're
00:05:04.120 personal friends. One time I fucking yelled at him about not getting back with me because
00:05:09.040 we're friends. And I called him out on the same shit. And he was like, bro, I'm drinking
00:05:14.580 from a fire hose. It's nothing personal, you know? And he explained himself. And then like
00:05:19.000 a year or two later, when I got a little bigger, I text him back and I said, Hey bro, I get it.
00:05:23.780 I'm sorry. Sorry. No, but dude, the truth is I didn't get it at that time. And now I
00:05:29.660 do get it and that I was wrong, but people don't think about that. They don't think about
00:05:34.520 how much I'm, and I'm not sitting here trying to toot my own horn, but motherfucker, there's 0.59
00:05:38.860 a billion hashtags of fucking a 75 hard on Tik TOK. There's millions of people who've changed 0.69
00:05:44.000 their lives with first form. There's RTA syndicate. Uh, there's the podcast, both of them that I've
00:05:49.600 done for years and years and years. I give away so much value for fucking free and help
00:05:55.180 so many people. I am very confident. And I'm not saying this to brag, but I am very confident
00:06:00.520 that there's not a single other human out there that has affected and impacted more people
00:06:06.740 with real actual change than me period. Okay. Cause we cover it from business. We cover it
00:06:13.040 from fitness because we cover it from mentality. Okay. There's nobody's doing that. All right.
00:06:18.380 So guys, I'm busy as fuck. So when you get mad at me because I don't want to look up the
00:06:24.900 fucking link for a book that I've talked about for literally three fucking years and you all 0.98
00:06:31.060 know exactly where to get it, which I happen to be sold out of, which I'm not sending you
00:06:35.640 a free one. Like I get fucking pissed off because it's disrespectful as fuck. Like, dude, what
00:06:41.320 other person do, what other company do you message the CEO and say, Hey man, can you send
00:06:46.540 me a link to your fucking, do you, do you DM Phil Knight and say, Hey man, can you send
00:06:50.940 me a link? This is why this attitude of entitlement is why more CEOs are not more active on the
00:06:57.900 fucking internet. That's a fact. That's why the reason you don't have access to Phil
00:07:02.340 Knight or fucking these other guys who have built these iconic brands isn't because they
00:07:06.620 don't care. It's because you guys abuse the fuck out of me because it's making me want
00:07:11.300 to literally shut my shit down and say, fuck it because they don't have to do this
00:07:15.820 shit. I'm well off. I've already made my money. I've I'm secure for the rest of my
00:07:21.180 life. Like I don't have to do any of this. So that kind of shit comes across to me is
00:07:26.360 so disrespectful. And then I have people, I had a person in one of these 75 hard
00:07:32.780 groups, which by the way, again, I've been very liberal and allowing people to run
00:07:37.220 their own groups and see, but you know, what's happened in those groups. People don't hold
00:07:41.320 the line. They don't fucking enforce the standard of 75 hard. They allow all these people to
00:07:46.500 make their version of 75 hard, which is says very clearly as rule number one, that's not
00:07:51.620 how the fuck it works. And these people don't even understand that that instinct for them
00:07:57.100 to modify things, to make them more palatable to them is what keeps them where they are in
00:08:03.060 life. OK, you don't get to change the circumstances of the outside reality. This is part of the
00:08:09.000 learning of 75 hard. And the reason that most of these people are dissatisfied with their
00:08:14.420 lives is because they try to change the rules that that are not supposed to be changed instead
00:08:20.140 of actually just gritting up and fucking excelling inside that framework. OK, so they can't even
00:08:26.620 recognize the problem they have with themselves. And then they're going to go out and create new
00:08:29.920 versions of this program under my name and under my and then when I get on Instagram and I fucking 0.96
00:08:35.380 get pissed off because someone is literally disrespecting my complete fucking everything 0.99
00:08:43.000 that I do by doing that. Right. Like, say, hey, can you send me the link to your motherfucker?
00:08:48.760 Then they get mad at me. They're like, oh, he doesn't appreciate his customers. No, no, no,
00:08:53.660 because those people aren't my customers. My customers don't complain. My customers will complain
00:08:58.500 when there's a legit problem. My customers are not excuse makers. My customers are not people
00:09:03.040 who fucking are lazy. My customers might have been lazy in the past. That's who they used to be. 0.94
00:09:08.360 My customers realize that they've got to do their part. Those are my customers. My customers
00:09:13.020 and all my businesses are people who take accountability for who the fuck they are and 0.79
00:09:17.460 want to change it. My customers are not the people who are unwilling to take responsibility for
00:09:22.660 their decisions and who want other people to change it. And that's consistently where the
00:09:27.760 criticism comes from the Internet. Right. These people who are have become entitled. Right. They
00:09:33.640 think, oh, because I bought this man's book or I did. Motherfucker, don't buy the book. The shit's
00:09:38.400 for free. I'm not asking you to buy the book. Most people buy the book because they got so much value
00:09:44.260 out of the program that they want to know more about it. So they read the book or where we sell most of
00:09:50.100 the books, by the way, are for gifts. People who want to give the book to friends because it created
00:09:54.800 so much value for them. OK, so these people think that they owe you. They own you now because they
00:10:02.400 bought a book from you or something. Motherfucker, I'm just going to be really clear. I'm not that kind
00:10:06.660 of person. I know very clearly who I am. My brand, if you hadn't noticed, it says real AF. That's
00:10:12.700 that doesn't stand for real Andy for selling. That stands for real as fuck. OK, so I'm always going to
00:10:17.560 tell the truth. You're not going to like what I say all the time. And if you can't deal with that,
00:10:21.940 then go listen to other people who are more palatable to your taste. You know, there's lots
00:10:25.980 of very nice people out there who will tell you things that aren't necessarily true to make you
00:10:31.040 feel good in the moment. I'm just not one of those people and I never will be and I never have been.
00:10:36.520 And it's interesting to me when I see people in these groups get mad at me for the things I say
00:10:41.400 and then they act like they're going to try to cancel me. Motherfucker, I'm doing just fine.
00:10:45.800 As far as I know, I've been me the last 23 years I've been in business. And the more me I am,
00:10:52.380 guess what happens? The more the business grows. And it's something I've been trying to teach you
00:10:56.400 guys for years and years and years that authenticity wins. And you know why authenticity wins?
00:11:01.900 Because you motherfuckers know that when I say something, I'm telling you the truth
00:11:06.220 because I'm authentic to you. I tell you the shit that's fucked up. I tell you the truth when it
00:11:11.760 needs to be told. And most people won't do it because they want to, they don't want to offend
00:11:16.220 their customer base or they don't want to put people out or they don't want to, you know,
00:11:20.320 lose a couple of dollars. Bro, and this is the even funnier thing on the big picture. And this is
00:11:25.800 a business lesson, by the way. This is not just a rant. This is a business lesson. The reason you're
00:11:31.140 afraid to speak your truth and be who you are is because you have pretended to be something that you
00:11:37.940 aren't in order to get money. You have half of your customers that don't really know what your
00:11:44.300 beliefs are. And you have half of your customers that, that probably think they know what your
00:11:48.500 beliefs are and you're trying to ride the fence. And what that does is that makes you a fucking 0.58
00:11:52.760 prisoner to these people's opinions. All right. And I'm going to tell you right now, people will
00:11:58.560 support authenticity and truth, even if they don't agree with it more than anything else. So you people
00:12:04.760 out there who are building a brand and you're hiding behind, you're riding the fence, trying
00:12:08.500 to please everybody opinion, you're going to end up losing because one day one side of this group is
00:12:14.280 going to find out something about you that you don't, that they don't approve of or like. And
00:12:18.160 because you've been pandering to them and pretending to be something that you're not, you're going to
00:12:22.280 lose that respect with a group. And then what'll happen is you apologize for that and you lose the
00:12:27.220 respect of the other side. When the truth is, if you're just who you are on a daily basis and you just
00:12:32.340 tell people what you think and you just stand for what it is that you stand for and you just let
00:12:36.760 the fucking dominoes fall where the fuck they might look, dude, it's going to be what it is.
00:12:41.800 I'm not under any delusions that everybody out there agrees with everything I fucking say,
00:12:45.560 but here's what I do know. I know that everybody who listens to me and follows me knows that I
00:12:49.620 believe what the fuck I say. Okay. And people respect that except for these fucking entitled,
00:12:56.140 nobody do-gooders out there that ride their moral high horse and they think they're better than
00:13:01.080 everybody and they think they have control because they bought a fucking book from my website. Don't 0.92
00:13:05.400 buy the book. Don't, don't shop with me. I, if you, if that's what you think the nature of the
00:13:10.320 relationship is going to be, that you're going to bend me over my opinions and my, my shit, uh, 0.65
00:13:17.260 because you bought something from me one time, then don't buy from me. I'm perfectly fine with that.
00:13:21.760 I run my whole life that way. I don't run ads on this show. I don't run ads for the show.
00:13:25.860 Uh, it's straight value exchange. I give away the 75 hard program for free. Okay. Um, there's tons
00:13:32.980 of shit I do for free. I give away the podcast for free. There's all these things I do for free.
00:13:37.500 Like I'm giving you the value upfront. So you don't get to fucking bend me over because of something
00:13:43.700 you don't like that. I said, I don't fucking care. And I don't, I really don't. Or you can't.
00:13:49.060 Well, it's just, it's just getting old dude, because like now, you know, it bleeds into like
00:13:53.660 what's going on with the world. You know, a lot of these people hit me up and they're like,
00:13:57.000 yeah, Andy fucking louder in the back, be louder. You know, say louder for the, no motherfucker.
00:14:01.920 The reason we're here is because you're only saying that you're only saying that privately
00:14:07.060 behind the scenes because you're afraid of the, taking the arrows yourself. Well,
00:14:12.280 when you let everybody else take all the arrows and nothing changes, the reason that these people
00:14:16.120 are out there getting their fucking arrows is because you won't join them. That's not noble.
00:14:20.840 That's not cool. You know, all these people out there, like the, like all these people out there
00:14:25.600 trying to wake everybody up. This isn't about waking everybody up, dude. This is about that.
00:14:31.000 The people who are still asleep, who think this shit is like, okay, who believe in the, the, the,
00:14:36.520 the tyranny that's going on. They're not the problem. The problem is the people who recognize
00:14:41.960 that it's not okay. The people who know it's not okay. And who are deciding to not get involved
00:14:47.180 and say, shit, you motherfuckers are the problem. Okay. That's the problem. It's, you know, all
00:14:53.000 these middle and right people are like, wake up, wake up, wake up, wake up. No, that's not the
00:14:58.660 message. The message is stop being a bitch and get involved with the shit you actually believe in. 1.00
00:15:03.280 Your life will change in a positive way. Many times over. One of the best things that happened
00:15:08.400 to me this year or the last two years is that I made so many true, real friends who stand with the
00:15:15.140 same beliefs that I stand for that I know I can count on until the day I fucking die.
00:15:18.740 And that comes from being authentic. My company has grown a hundred percent the last two fucking
00:15:24.380 years. You know why? Cause I'm authentic. We're authentic. First form doesn't hide what it stands
00:15:31.620 for. We're a pro-American pro-freedom company, just like America. You know what I'm saying? Like
00:15:37.320 that attracts people. That doesn't fucking divide people. We unite people. And like, dude, it's just
00:15:42.280 like this, I don't know, man, this whole fucking week shit. It's just getting to the point where
00:15:48.460 like, I fucking can't stand it. Like I can't stand it. Like I said in my story the other day,
00:15:54.440 like I get all these people to come to me. This is why I don't do events that much. Cause I literally
00:15:58.160 get people to come to me and they're standing there and look at me in the fucking face. And I
00:16:02.280 could tell they're fucking a hundred pounds overweight, 200 pounds. Like they're, they don't
00:16:06.480 take care of themselves. They're, they're, they're not successful. They're not. And they're
00:16:10.520 looking at me in the face and they're like, dude, we're so much alike. Do you, I'm just
00:16:16.260 saying like, that's so insulting. That's such an insulting thing to say to me because we're
00:16:20.120 not alike. I come to work every day and I work my fucking ass off. Do I or not? Absolutely.
00:16:26.260 Okay. I fucking put in the work. I am disciplined and my shit gets done. I don't make excuses
00:16:33.300 and my life reflects that. So when you stand there and look at me and tell me you're the
00:16:37.120 same, it kind of makes me want to punch you in the fucking face, you know, but I can't, 0.99
00:16:41.640 I got to smile and be like, Oh yeah. Okay, cool. Yeah. Like dude. And I'm just whole fucking like
00:16:47.360 a delusional mentality of humanity is just got, it's got me to the point now where like, I have
00:16:52.300 a hard time identifying with fucking anybody. Like it's almost a super isolating thing. Like,
00:16:57.400 so if you're not somebody who wants to get better, if you're not somebody who's willing to admit
00:17:00.880 that they want to get better, if you're not somebody who is going to work, I don't need,
00:17:06.020 you don't need to be dude. You could be 700 pounds right now and, and totally your life
00:17:11.160 in chaos. If you're willing to do your part, I will fucking do every motherfucking thing
00:17:16.980 I can to help you. But if you're just going to sit there, nobody's dragging you along.
00:17:21.760 You know what I'm saying? And like, I'm tired of this idea of people that, that, that society
00:17:26.260 is going to drag them along. It's like, it's just, it's, it's a fucking disease, dude. It's
00:17:31.900 like a, it's like a, the real pandemic is the fucking lack of accountability and responsibility
00:17:36.080 in this fucking earth. You know what I'm saying? The real pandemic is the lack of action, the lack
00:17:42.400 of, you know, uh, discipline, the lack of belief, the lack of even trying, those are the fucking 0.85
00:17:47.460 pandemics. The pandemic is not, uh, you know what they say it is. I mean, it is technically,
00:17:53.760 but in my opinion, the real pen, how many more people would be alive if they actually took all their
00:17:58.200 fucking fitness and health seriously right now? Right. Right. You don't say hundreds of
00:18:04.040 thousands. Yeah. How much better would, I mean, bro, it's just, it's just disgusting to me, bro.
00:18:08.460 And I'm just over it. And you know, I'm, I'm having one of those days and everybody's going
00:18:13.960 to listen to this and they're going to message me and they're going to say, Andy, don't give
00:18:16.360 up. Listen, I love you so much. Listen, and I appreciate those messages, but guys, if you
00:18:21.460 know anything about me, you know that I'm incapable of fucking giving up. I can't quit. It's
00:18:25.360 actually like a blessing and a curse because I really, truly sometimes wish I could just walk
00:18:30.440 the fuck away and go live in the fucking woods and everybody leave me the fuck alone. You know 0.90
00:18:34.960 what I'm saying? But the truth of the matter is all the amazing things in my life come from
00:18:40.020 helping the people that are willing to help themselves. So I'm always going to be there for
00:18:44.100 those people. Um, you know, I don't know. We're going to a little housekeeping thing. I'm
00:18:53.520 consolidating everybody onto the 75 heart dominators page on Facebook group, because a lot of these
00:18:58.960 Facebook groups that I've allowed to operate with my name and likeness for the last two
00:19:03.480 or three years, when it comes to 75 hard, uh, have not held the standard, have allowed
00:19:08.200 people to compromise, have allowed people to like create these little offshoots of the
00:19:13.020 main program. And because you guys didn't hold the standard, uh, I'm going to go ahead
00:19:17.380 and get these pages deleted off the internet, which I'm fully within my rights to do.
00:19:21.080 I've already started the process. Um, we're going to consolidate onto the group called 75
00:19:27.560 heart dominators. I'm going to have certified administrators. We're going to, uh, do a certified
00:19:32.180 coach program inside that group. I will be involved in that group, uh, in terms of coming
00:19:37.060 on every once in a while, do a video, do a live answer some questions. Uh, but we're not going
00:19:41.500 to have any of this week shit. Like I am fucking over it. Like I am fucking over it. And, um,
00:19:48.000 yeah. So that's the housekeeping. I don't know what else. Yeah. So questions, man. Yeah. All
00:19:54.700 right. Dude, I just get heated about the shit because it's just, it's like, like, what would
00:20:02.080 you like? I can't imagine. I, I don't know, man. I can't imagine sitting at my house and,
00:20:09.440 and sending a DM to the CEO of, of, of a company and then like expecting them to send me the link
00:20:18.240 to their fucking whatever product. Like, I just can't even imagine even doing like, I can't imagine
00:20:24.960 taking that little of initiative to give a fuck. I just can't do it. I can't even imagine. And like
00:20:30.760 people say, well, that's your, you know, you've lost sight, you know, and those are customers.
00:20:34.100 That's true. That's true. And you know what? If I had one customer or two customers,
00:20:39.040 I might treat it a little bit differently if it was just me. But the fact of the matter is
00:20:42.240 I've given a huge, massive part of my life away for free, a huge, I answered thousands of questions
00:20:50.320 about this program for free. I give it away for fucking free. Okay. Have some respect. You know
00:20:59.300 what I'm saying? Respect my time. Don't come to me with stupid ass shit that you could easily find
00:21:05.280 out. And the reason most of those people come to me like that, bro, is because they want to hear
00:21:09.240 themselves fucking talk. They want to get a response from me. So I'm just going to quit answering DMs from
00:21:13.960 people I don't know in real life. That's really going to be the solution. So if you send me a DM and
00:21:19.000 I don't know you in real life, you're probably not going to get an answer. I'm sorry. So anyway,
00:21:24.240 questions. All right, guys, you guys know how this works. So I got three questions for Andy.
00:21:28.620 Andy, as always, email your questions in to ask Andy at Andy for seller.com.
00:21:35.220 Please don't ask me, how do you get the 75 hard book? So first question. So let's go back in time
00:21:41.600 a little bit. When you were first getting started in business, right? And, you know, I think, you know,
00:21:47.840 when you guys first acquired the next couple of stores, you're moving, you're getting some more
00:21:52.340 employees in. How did you balance trying to acquire high quality employees, but not being able to pay
00:21:58.460 them adequately? Like, how was that balance for you starting off? Well, that's a really good
00:22:03.400 question. And a lot of people face because in the beginning, you don't have any money and it's hard
00:22:08.500 to pay people even competitively when you're really small. You know, so a big thing that you have to
00:22:15.060 understand is that people, first of all, people want to be a part of a winning team. If you're
00:22:19.580 committed to actually winning and actually building something, people will want to be a part of it.
00:22:23.500 The reason that most people have problem attracting employees is because their whole goal with
00:22:28.360 business is to get to a point where they don't have to work. Their whole goal is to get to a
00:22:32.560 point where they can kick their feet up on their desk, collect the money off the backs of other
00:22:36.240 people that are working for them and not do shit. If that's you, that perspective, you always have
00:22:41.840 people problems inside your company. So the answer to that is to have huge fucking plans for your
00:22:49.740 company and get really good at painting the fucking picture of how those plans are going to 0.94
00:22:54.460 materialize and what role these people will have in the future in terms of being a part of that
00:23:00.320 vision. Because if people can't fit their entire dreams and goals and life within the framework of
00:23:06.600 the big vision of what you're trying to build, they automatically pull themselves out mentally,
00:23:11.060 right? They're not going to buy in. It's going to be a job, not a career. So understanding where
00:23:16.200 you're going, understanding how you're going to get there, being determined, being a great
00:23:20.640 communicator in terms of how you're going to do this and what role the people that you have
00:23:26.540 are going to play in that is a tremendous advantage, especially in the beginning because
00:23:30.640 people will work not for starvation wages, but beginner wages, right? They will come in and see the,
00:23:40.920 you will have people that will come in and see the opportunity and put in the blood and sweat
00:23:44.800 equity. I have three or four guys here who have been here for 16 years. All of them are making a
00:23:50.620 fuck ton of money now. I've made good on those promises. I'm continuing to make good on those
00:23:55.180 promises. I have, you know, I'm looking out here and I got a hundred other people out here that in
00:24:00.060 another two or three years are all going to be making that same kind of money and everybody knows
00:24:03.940 it. So like when you get, when you take care of people and you do what you say you're going to do
00:24:08.160 and they can fit their dreams and their life and their vision underneath that big vision,
00:24:11.540 you're in a good spot. But the problem is most people don't do that. They try to pretend like
00:24:17.180 they're going to create this big fucking thing, but only get it to a point where they are making
00:24:22.520 some money and they put their feet up on the desk and then don't grow the company. Continual progress,
00:24:27.540 continual growth is very, very important. If your employees don't see your company growing,
00:24:32.500 they will lose momentum. They will find other things to do because like I said, everybody wants to
00:24:37.180 be a part of something that's winning and growing and is going to win. And if they see that you
00:24:42.200 aren't serious about doing that, they're not going to buy in, they're not going to work and they're
00:24:46.240 not going to be productive at any wage. You can't outpay that problem. So it doesn't matter if you're
00:24:51.060 paying little or a whole lot, if they don't see the fucking picture and don't understand it, 0.95
00:24:55.700 they won't, they won't be there to fucking dedicate to it. So my advice to someone who's just starting out
00:25:00.440 is to try to pay them as much as you can, that you can afford. You know, I have, when we were in that
00:25:06.200 position, I had a number of employees that got paid a lot more than me and I was the owner.
00:25:10.720 And so I did what I could and three of those guys are still here today and they're doing very well.
00:25:18.080 So, you know, in the beginning, you're going to have to sacrifice some of your pay to invest in
00:25:22.800 them. And that's how you should look at it. You should look at it as an investment in your company.
00:25:26.080 If your employees are handled properly, you pay them well, you invest in them personally,
00:25:32.000 you care about their lives, you care about their progress, you care about what they're building,
00:25:36.480 that's an investment that provides a really strong return. So instead of looking at your payroll as
00:25:41.740 an expense on your balance sheet, see it as an investment, but it can only be an investment when
00:25:47.160 you are actually investing in them. Bye. Yep. So you're going to say it? One for one.
00:25:53.720 Well, we're one for one, baby. Shaq at the free throw line. All right. So, so moving on, like,
00:25:59.980 like building off of that, right? You know, was Shaq good at free throws?
00:26:02.780 Shaq was not good at free throws. That was the joke. Thanks for that.
00:26:06.960 That was terrible. You got to explain the joke. It's not funny.
00:26:09.320 You can have that one back. Okay. Thank you.
00:26:11.580 Um, fuck. Uh, one for one.
00:26:15.060 We got to go to fucking joke school. Both of you motherfuckers.
00:26:17.880 Yeah. We'll let Emily teach it. Sorry, Mrs. Priscilla. All right. Next question. So, you
00:26:30.280 know, I, I know it to be true. I've been here for, you know, going on two years and I know
00:26:35.400 for a fact that your ability to care, genuinely care about your customers, about your, your
00:26:41.420 employees, it's fucking real, right? Like there's no doubt in my mind about it.
00:26:44.740 I only care about the ones that care about themselves. That's the point. That's the
00:26:49.000 point I made on the fucking rant that I said, if you're a complainer, if you're a fucking
00:26:53.100 loser, if you're a whiner, if you're a bitch baby, if you're a fucking, I I'm going to cry 1.00
00:26:58.100 the whole way. I don't care about you. I care about people that help themselves. If you're
00:27:03.100 willing to help yourself and you're willing to meet me a little bit along the way, I will
00:27:07.160 fucking give you fucking everything. But if you're not willing to do shit and you're just
00:27:11.580 going to complain and try to twist everything and make it this and that and this and this
00:27:15.520 and this and not listen and give me trouble, fuck off because I have a whole list of people 0.98
00:27:19.600 who are willing to do the work over here that I'm going to dedicate my time to. So thanks
00:27:23.380 for the clarification. That's real. That's real. So, so how do you, how do you spread your
00:27:29.620 ability to care, right? Like how do you teach that to your team? How do you teach that?
00:27:32.260 How did you teach that to everybody else? Right? Like, is that something you feel like
00:27:35.700 you have to hire people who inherently have that within them or is that something you had to
00:27:39.400 develop? I mean, I got, what's the answer on that? Well, when there's two, there's, there's
00:27:44.480 two parts to that answer. One, if you hire them in from somewhere who, who is a traditional
00:27:49.640 company that just teaches people how to sell, uh, they're going to have a hard time grasping
00:27:54.420 that concept. That concept is much easier to teach someone who's not already trained in
00:27:58.460 how to sell traditionally, which, you know, all the, the fucking hard selling bullshit that 0.58
00:28:03.800 a lot of companies do. Um, so I find that when you start with a blank slate, it's much easier to
00:28:09.660 get people to understand that if you care about people and solve their problems, that will actually
00:28:13.040 make the sale organically. Uh, then if you, uh, try to like, you know, prospect and, and, and,
00:28:19.600 you know, all these other things like cold call and prospect and fucking, you know, basically 0.84
00:28:25.480 you're trying to manipulate the sale because, uh, manipulate the person into the sale because
00:28:32.560 you're trying to get what you want. So when you take people who are fresh and you teach
00:28:36.880 them to genuinely solve people's problems, to, um, you know, be there for them to listen
00:28:44.040 to what they have to say, uh, to hold them to a standard, right? Like you have to tell
00:28:48.620 them the truth sometimes, especially in our business, you know, our products are not going
00:28:53.360 to do the work for you. You know what I mean? You have to fucking do your part. And I feel
00:28:58.960 like that's part of caring. Part of caring is the truth. You know, um, I don't, I subscribe
00:29:04.000 to the idea that the truth is actually the best thing you could do for someone. A lot
00:29:09.260 of people don't agree with that. They want to encourage people and make them feel like
00:29:13.880 they wrote the reason people don't believe in themselves is because they've been pandered
00:29:18.260 and catered to and fucking pacify their entire life. And they, they have this illusion that
00:29:23.620 they're going to have to put in very little work to get some sort of result. Right? So that
00:29:28.240 stops with taking accountability. It stops with being honest and it stops with telling
00:29:33.400 people the truth because once you get people to understand, like you said, the beginning
00:29:36.640 of the show, this is my fault. I put myself here. This is what I did. Now we're at a place
00:29:40.940 where we can move forward. Right. Then and only then. Yeah. Oh yeah, for sure, bro. And I'm
00:29:44.880 not here to drag you along. Like I said, do I value every customer? Yes. But those other
00:29:50.560 people are not my customers. Right. Those are Weight Watchers customers. Those are fucking slim
00:29:55.320 fast customers. They're not my customer. Okay. And I don't want them here because they dilute
00:30:00.140 the culture. They dilute the fucking company. They, they're not the people who are actually
00:30:04.020 going to get results. And if they come here and they don't get results, what's that say
00:30:07.320 about us? Right. Well, then they'll stop blaming on you guys. That's right. So I don't know. You
00:30:12.100 people are not my people. Yeah. And I'm very aware of that, you know? And that's why it's 0.93
00:30:16.120 funny when these people try to leverage me over and like, Oh dude, I don't like the way he
00:30:19.440 fucking talks. Well, good. Yeah. We'll talk Jenny Craig. She's nicer. You know, dude, you're
00:30:25.100 laughing, but I'm sorry. I'm sorry. I'm being fucking serious. I know. I know. Yeah. I know.
00:30:30.000 Like, I don't understand. I don't understand. So the point is here is, is that, um, if you care
00:30:37.220 about people and solve their problems, they will buy your shit. It's very simple. If you, if you try to
00:30:44.920 manipulate them into, into them buying some shit from you, um, they might buy it once or twice,
00:30:51.440 but they won't stay. Right. So would you rather have to, uh, always be digging for new customers
00:30:58.960 or would you rather build a productive, uh, you know, mutually beneficial relationship with people
00:31:04.920 where they're getting what they want. And by default, when they get what they want, you get what you want.
00:31:08.980 Right. That's how I like to operate. That's why I run the podcast the way I do. That's why I don't run
00:31:13.060 ads. Okay. That's why I don't run ads for the show. That's why I don't run ads on the show.
00:31:17.400 That's why I give 75 hard away for free. And you know what? Yeah, I do charge for the book
00:31:21.980 because I know that if people do the program and they like the program, which if you do it properly
00:31:27.760 and you don't try to fuck with it, it will change your fucking life. And guess what will happen? 0.94
00:31:31.860 You'll buy the book because I delivered value first. That's the way the world works. That's how I
00:31:36.600 operate literally everything. And that's also why I'm not held captive to these fucking crazy fucks.
00:31:42.260 You know what I mean? Cause I don't, the value is undeniable. The value is undeniable and it's
00:31:46.940 offered first. You don't have to buy to get it. See what I'm saying? But what happens is, is when
00:31:51.920 you, when you, when you over deliver on the value, people want to contribute back. And so most of the
00:31:57.820 people that buy this book because they've changed their whole lives, a lot of those people are buying
00:32:02.580 the book to give to their friends. Like you wouldn't believe we have fucking tens of thousands of
00:32:06.460 people that buy that book for other people because it changed their life so much. You know what I'm
00:32:10.660 saying? So like the value exchange has to be disproportionately in favor of them, meaning
00:32:16.460 they receive more than what you're asking them in return for dollars. It's really, really simple.
00:32:23.160 It just takes guts and courage to execute because it's, it's counterintuitive to what most businesses
00:32:28.000 try to do, right? Most businesses try to lock people in on a fucking, on a, you know, up sale,
00:32:33.740 and then they forget about them, right? Well, you're not upholding the, the ethical standard
00:32:38.380 of business now. Businesses don't exist to make you money. Businesses exist to solve problems and
00:32:43.720 the businesses that solve problems are the ones that make money. So most people just think about
00:32:47.520 it backwards. If you ask 90% of people, what's the 99% of people, Hey, what's the purpose of being
00:32:52.360 in business?
00:32:52.540 We get rich, man. That's it makes money. And that's why only 1% of the people, 1% of the
00:32:57.920 companies actually fucking become those companies because they're totally looking at it the wrong
00:33:02.100 way. So that's fucking, uh, I'd say that's two for two. All right. So, uh, again, time machine,
00:33:11.040 let's get back to, to when you were first getting started, how, or maybe even now, I mean, I'm sure
00:33:17.080 you probably still have these conversations with yourself, but how do you differentiate what goes
00:33:20.920 on the back burner and what stays out in the front when you're trying to pursue your goals,
00:33:24.840 right? IE, you know, your friends, your family, your hobbies, your fucking, you know, whatever
00:33:29.380 it is, how do you differentiate what's on the back burner for you and what stays in the front?
00:33:38.300 So I think, and what I've learned is that you have to be selfish in order to even be selfless.
00:33:46.160 Okay. Meaning you have to have all your shit in order for you to effectively help other people
00:33:52.240 with their shit. So, uh, I think a lot of people put that backwards and a lot of people think they've
00:33:58.420 got to do all these other things for other people and they put themselves last or they've got to do
00:34:02.720 everything for their company and they put themselves last. That's the wrong way to do it. In my opinion,
00:34:07.660 in my opinion, and from what I found with my experience is that when you take care of your body,
00:34:11.540 you take care of your mind, you do all the things that you have to do for you up front. Um, it makes
00:34:16.500 you far more effective at handling everything that needs to be handled for everybody else,
00:34:19.840 whether it be a company, whether it be your friends, whether it be your family, whether it
00:34:23.540 be other obligations, um, you're just better when you're better. And so making sure that, you know,
00:34:30.760 you're putting good things in your brain, making sure you're putting good things in your body,
00:34:33.780 making sure you have your business in line, making like all those things can be called selfish,
00:34:39.040 right? They're always called selfish by people that don't really understand. You know, when you
00:34:42.980 start out on a fitness program or you start a new business and you're dedicating a disproportionate
00:34:46.760 amount of time, what do people generally call you selfish? Right. But from what I've seen,
00:34:52.560 and this goes for me and all of my friends that are successful that you guys all follow,
00:34:57.740 every single one of them puts themselves first, understanding that that allows them to have
00:35:03.340 more to pour out of their cup for everybody else later. So, um, I think most people think it's
00:35:11.100 the opposite, but, uh, most elite performers, highly successful people, uh, understand what I
00:35:16.680 just said. Yeah. So that's how I would look at it. That's what, so you, you, you would say that
00:35:20.020 there's basically essentially no backburn. No, I don't. I mean, there's burners, right? But like,
00:35:26.520 I, I don't, I don't think of it like that. Like I don't ever move shit off prime priority list.
00:35:30.820 It's just, it's different though, dude, for me, like I've got a team of people now. Like when I
00:35:36.060 was, when it was just me, I still, when it was just me, I operated the opposite of what I just
00:35:40.740 said, because I thought that's what had to do. That's how it's supposed to be. Yeah. But, but
00:35:43.820 here's the problem that handicapped me because I was fucking fat. I was fucking drinking a lot.
00:35:50.000 Um, my mind was always cluttered. I didn't feel good. I was unhappy, which made me worse at all the
00:35:55.520 other things that I did. Right. So my advice for people is to make taking care of the things for
00:36:05.180 you, the first thing that you do in the day. And, and it will work itself out for other people and
00:36:11.280 other projects and other things as you go. Like it's, it's like broke. It's like cutting down a
00:36:16.340 tree, right? Like you got an ax. Okay. And you're going to try to cut down the tree. Um, and the ax
00:36:21.380 blade is dull. It's going to take how many, it's going to take you 10 times as long to cut that
00:36:26.440 tree down. Then if you just stop for five minutes and fucking sharpen the blade, you know what I'm
00:36:30.360 saying? So that's, that's how you need to think about it. Being selfish to be selfless. I love
00:36:35.340 that bro. That's three for three guys. For sure. Three for three fucking fire after a 20 minute rant
00:36:40.600 on fucking whatever, dude, man. Sometimes that shit's necessary. Look, dude, sometimes that shit's
00:36:44.380 necessary. Listen, I, it is what it is, man. I keep it real. Like I'm not over here trying to fluff
00:36:49.540 you guys or blow up your skirt and make you feel good about, you know, feeling good, feeling good
00:36:54.080 about like being born. Like you're not meant to just like exist and have everything delivered to
00:36:59.520 you. The, the, the, the, the greatest thing about life is the investment that you make in yourself,
00:37:06.400 uh, and the improvements that you make. And then what you build off of that, that's the joy of life,
00:37:13.220 dude. And like spending time with, with quality relationships that you've built because you've
00:37:17.460 built yourself first, et cetera, et cetera. You're missing out on everything. Like these people
00:37:22.160 who sit at home and criticize everything and want everybody to do everything for them.
00:37:25.800 And everything is everybody else's fault. And I don't like the way this guy talks, or I don't like
00:37:30.860 the way they do this, or I'm going to change this or that or this. Those people are like, you guys don't
00:37:36.060 understand. You're letting life pass you by completely, like completely pass you, pass you by because
00:37:41.720 you've chosen to be a fucking victim. You've chosen to be mediocre. You've chosen to do the bare
00:37:45.840 minimum. And dude, I, those people just ain't my people, man. You know, for real, like you could
00:37:50.360 scroll through fucking iTunes business podcast and find, you know, 50 podcasts for every one 0.89
00:37:57.440 of mine. That's the truth. So you're going to find 50 other podcasts that are going to tell you all
00:38:02.600 the pacifying positivity. You know, you can do it. Shit. I'm not saying you can't do it, but what I
00:38:09.100 am saying is you can't do it with that attitude and you can't do it with the attitude that it's not
00:38:12.940 your fault. It is your fucking fault. You can't do it with the attitude of you're going to fix
00:38:17.140 everything and modify everything that comes to you because the circumstances of the world don't
00:38:21.600 modify themselves for you. The reason you struggle right now is because you try to make everything
00:38:25.680 fucking fit you. You know, we started this shit 20 fucking years ago, participation trophies.
00:38:30.320 Oh, little Johnny got left out. He didn't get a trophy. And instead of saying, well, little Johnny
00:38:34.340 needs to go fucking practice. So let's give him one to make him feel good. And now it's created a
00:38:38.760 generation of adults who literally think that's the way it works. It just doesn't. And I don't
00:38:43.500 care how popular it gets. I don't care how much momentum it gets, which by the way, it's losing
00:38:49.120 momentum if you haven't figured it out. I don't care how socially acceptable it gets, which is
00:38:54.080 getting less socially acceptable if you haven't figured it out. Accountability, freedom, taking
00:38:59.720 responsibility, self-reliance. Those are coming back hard as fuck. Okay. So you can either get on the
00:39:05.120 train or you can get left behind. But I'm telling you right now, that culture of winning, that culture
00:39:09.300 of dominating, that culture of kicking ass, it's on the comeback. It ain't on the fucking come down.
00:39:13.840 The last 10 years we've had been on the come down. Now it's on the come up because people are realizing
00:39:18.320 what it produces. It produces fucking shit. It produces a bunch of fucking weak ass motherfuckers 1.00
00:39:23.480 that can't handle their own fucking lives. And then in turn, turn on everybody else and criticize
00:39:29.660 their lives because they can't and aren't willing to do what it takes. And dude, those people to me
00:39:36.480 are not important to me. They're not important. I'm not trying to convince you. You people out
00:39:41.300 there that listen to this show and you think, oh, dude, I don't like the way this or that or this and
00:39:45.900 this and this. You're not my fucking customer. You're never going to be. Never were. I don't even
00:39:51.460 want you. I don't even want you. I want people that are not going to make excuses. I want people who
00:39:56.200 are going to be willing to work. I want people who are willing to be honest. I want people who
00:40:00.320 are willing to fucking meet in the middle and do their part. And those are the people I'm speaking
00:40:05.400 to. I'm not speaking to these other motherfuckers. 0.68
00:40:07.520 Went from sleeping on the floor. Now my jewelry box froze. Fuck a pole. Fuck a stove. Counted millions 1.00
00:40:13.700 in the cold. Bad bitch. Booty swole. Got her on bankroll. Can't fold. Doesn't know. Headshot. Case closed. 1.00