REAL AF with Andy Frisella - 153. Finance, Influence & Authenticity Ft. Rob Freund

00:00:00.000 what's up guys it's andy frisella and this is the show for the realest sake goodbye to the lies 0.97

00:00:21.640 the fakeness and delusions of modern society and welcome to motherfucking reality guys today 0.50

00:00:26.480 we've got a full-length show for you uh before i get into the intros and uh bringing on our special

00:00:32.780 guest i would like to remind you of the fee fee is very simple if you enjoy the show if you uh

00:00:40.560 learn something if you change your perspective it makes you laugh it makes you think if you think

00:00:45.740 it's a value please share the show uh as you know we don't run ads on the show we're one of the only

00:00:50.400 podcasts that doesn't i do that because i find it annoying as fuck uh when i listen to other 0.95

00:00:56.360 people's shows which is rarely but you know we don't do that here so if we do a good job share it

00:01:01.840 if we don't don't share it and that's how we work so that's the fee uh got my brother dr sal in the

00:01:10.800 house what's going on what's going on yeah i'm also the least informed social media guy in the room

00:01:15.140 dj asked me to introduce myself as the least informed yeah because he always asked me hey 0.91

00:01:19.940 did you see us on the internet or you said i don't see shit on the internet i don't look at 0.94

00:01:23.020 instagram from the time i get here to the fucking time i put my kids down so i'm well you gotta be 1.00

00:01:26.980 the second least informed then because motherfucker you come to me every day and you're like oh did 1.00

00:01:31.880 you see this no bro like bro i saw that a week ago hours okay yeah i'm almost yeah second i'll take 0.98

00:01:39.560 second place all right i'll take it in that category and we also have a special guest uh my buddy

00:01:44.820 straight from cali china i mean california uh robert freund how are you bro i'm doing well

00:01:51.700 good to see you man yeah you too now tell everybody a little bit about what you do and and uh and then

00:01:56.860 we'll explain why he's here sure i'm i'm an advertising lawyer i focus on e-commerce and social

00:02:02.600 media marketing issues so basically if you sell stuff online i help you keep the money you make rather

00:02:08.440 than give it over to a plaintiff's lawyer or the government or whoever else might sue you so

00:02:12.980 yeah um my background's in litigation i try to help people stay out of it more now

00:02:17.580 and uh i represent brand owners agencies and influencers and other talent so robert does a

00:02:26.240 lot of cool shit on the internet and i've learned a lot just from watching your page bro uh i appreciate 0.68

00:02:31.920 the content you put out especially as a company that works heavily with influencers it's been very 0.96

00:02:36.700 helpful if you guys aren't following him you should follow him what's your instagram my instagram is my

00:02:42.220 full name so it's robert freund and then law at the end just one word so that's that's f-r-e-u-n-d 0.96

00:02:49.260 okay so guys if you own a company and you have influencers which basically all of you do now um this

00:02:56.900 is a good guy to follow because he's the only guy out there that i've seen putting out super valuable

00:03:01.600 free information in the favor of brands and influencers uh and you know not charging for it i think

00:03:07.760 it's really brilliant what you do you know you give away enough information to make yourself the

00:03:12.200 authority and then pick up the customers so it's really cool uh to watch you do it it's really

00:03:16.940 appreciated uh but more so uh we become friends talking just regular life and just talking about

00:03:22.940 uh cars mainly and uh and you know success and the things that we normally talk about when the world

00:03:29.760 isn't falling apart so we're excited to have you as part of the show bro yeah it's been awesome to

00:03:34.380 check out the facility i'm so impressed by this place like i knew i was going to be impressed but

00:03:38.200 i i didn't realize quite the level that you were on with everything dj was showing me all the details

00:03:42.880 like the american flag is the size of your first office yeah and that photo out there is in the

00:03:47.880 place where you're standing in the photo and it really uh impressed me that those kind of details

00:03:53.400 are what helps the rest of the business flourish at the level you're at and yeah i'm just really

00:03:58.400 impressed oh no dude hey look you know uh here's the thing about us is we're we're not very smart

00:04:05.160 okay so what we do is we try to make it up with being very diligent about everything that we do and

00:04:11.620 uh so far it works pretty pretty good and hopefully our customers appreciate it um but yeah man so what

00:04:19.120 are we going to talk about today bro yeah uh i mean so you handle a lot with influencers and so

00:04:24.040 before i before the show you guys remember miss cleo oh i do call me now yeah yeah yeah so we were

00:04:29.800 just talking i mean i forget even how we got on the fucking subject but did you know that during the 0.95

00:04:35.380 two years that miss cleo was running she was averaging 24 million dollars a month in income no way she 1.00

00:04:44.140 made 600 million dollars in two years on her overnight ads on her call me now shit no shit yeah that's 0.99

00:04:50.740 what happened to miss cleo so she died in 2016 oh she did she i had no idea did she see it coming 0.98

00:04:56.680 it's like this is gonna be my last call

00:05:01.480 but the thing is man she she so when when she passed in 2016 her net worth was only 1.5 million

00:05:09.360 and so i just thought it'd be a nice entry conversation to this i mean you handle with

00:05:14.880 with influencers a lot you guys handle influencers a lot like how do you guys like one for me i can't

00:05:19.820 even comprehend how you go from 600 million dollars and then 10 years later you have nothing

00:05:25.420 right like how does that even happen like how does that happen about this we literally just

00:05:30.280 talked about this i can answer that real simple all right the more you make the more you're going to

00:05:36.920 spend all right and if you got bad habits we talk about this with our because we deal with a lot of

00:05:41.580 people who you know quite frankly in the beginning when they started with us they weren't making very

00:05:46.500 much money and now some of them make millions of dollars in a year and you know those bad habits

00:05:51.720 just become uh exacerbated and exaggerated over time yeah so like you know if you if you're running

00:05:57.620 your bank accounts uh you know to zero right now it really if you if you make 10 million dollars a

00:06:04.400 year you're going to run it to zero you know that's why financial responsibility is such an important

00:06:09.140 skill to learn um same reason why we see all these nfl guys get these big chunks while they play

00:06:16.120 you know and and and i know from for sure that you know they have the nfl rookie symposium but they

00:06:21.640 don't really teach these guys much they don't teach them how to be financially responsible or um how to

00:06:26.600 manage their money and then they get all these people coming at them uh who pretend to be experts

00:06:31.080 as you know we're going to invest this money in this and bro look i'm pretty experienced and

00:06:38.420 versed in in in that sort of thing and some of these dudes are just really good scammers 0.95

00:06:42.820 you know and uh what are they what are that what's the saying a fool and his money soon part ways 0.69

00:06:48.240 that's right well i mean you know there's a book it's called the automatic millionaire i've made

00:06:52.540 everybody read it all my guys read it i send it out to everybody who's in in our network i'm still

00:06:57.820 convinced i've sold more copies of that book than that guy has sold of his own book but it helped me

00:07:02.200 out so much i'm glad to pay return the fee and i you know i always learn to manage your money

00:07:06.660 in a percentage like if you save 12 or 15 your paycheck it is the more money you make you save

00:07:10.640 the exact same percentage it's a it's a shift that just continues to go whenever you get quick rich

00:07:15.800 which is what we were talking about earlier dude you you you have this idea that hundreds of

00:07:20.560 thousands if i won five hundred thousand dollars i'd be set for life you wouldn't spend every 0.93

00:07:24.380 fucking dollar of it you know i mean because that money goes fast and i think you went and people 0.93

00:07:28.520 start growing success they have people that want to go with them and then they feel obligated to take 0.99

00:07:31.800 them with them and then there's this this perpetuating cycle where once you're in it you can't get

00:07:35.480 out you know and so establishing those good fundamental habits and compounding them over

00:07:39.560 a long period of time is how you create success no different than this building right you know

00:07:43.660 no different than your career no different than life like you have to learn to stay disciplined to

00:07:47.960 a program and when you do that it's when when the variables change on the outside um the equation

00:07:53.500 never changes because you're disciplined to the process so that's you know i mean that was exactly

00:07:57.680 my thought because like i said rob and i were talking about that it's like it's over half a billion

00:08:02.580 dollars in two years not one person came to you and say hey miss cleo you might need to call me now

00:08:09.040 take 10 million set it to the side but like nobody told you the problem is bro everybody said that to 0.82

00:08:13.820 her and they all took her 10 million and they fucking ran with it yeah don king called her yeah you know 0.84

00:08:18.320 you ever seen the mike tyson documentary don king straight jacked that dude you know yeah i mean that 0.91

00:08:23.640 is one of one of the biggest reasons why money goes away like you were talking about is people who

00:08:27.380 if you're not savvy enough to identify who's trying to scam you and you can't build the right

00:08:33.180 team around you it's also like sad but true but a lot of times family members will come out and say

00:08:37.880 oh i'll manage your money yes and then that turns south really quickly because you know money does

00:08:42.600 change people and there were a couple athletes that my old firm represented where that was the

00:08:46.760 exact situation somebody's brother decided to manage this person's money and ended up just stealing

00:08:52.060 under from him and because he trusted his brother to keep an eye on all of it he wasn't keeping an

00:08:56.460 eye on it he didn't even realize that this was happening until it was basically too late so

00:09:00.500 yeah building a team that you can actually trust is so dude and and trust but also trust in their

00:09:06.380 skill set you know what i mean like dude there's lots of good people that that have well and they're

00:09:11.700 well-intentioned right that will come along when you start making money this is actually refreshing

00:09:15.840 to talk about some normal shit i just want to stop and say like the reason i'm so pat i just gotta i'm 0.92

00:09:21.220 gonna get off on the fucking crazy shit for one second but like dude it feels so nice to talk 1.00

00:09:26.320 about regular things like can we all just stand the fuck up and tell these motherfuckers to fuck 1.00

00:09:31.700 off so we can get back to fucking killing it just move on yeah because i'm tired of it so anyway 1.00

00:09:35.780 back to making money yeah no back to keeping money yeah that's right because it's two different things 0.97

00:09:41.360 that's right it's offense and it's defense and so a lot of people are well-intentioned right and you

00:09:47.460 trust them but they don't have the skills to back it up right and and and that's it that's something

00:09:54.160 that you should all consider as you start because a lot of influencers a lot of entrepreneurs that

00:09:58.640 makes up the core of the show in fact we're all influencers in some regard and if you're not

00:10:03.280 getting paid for it you probably will soon that's going to be the new economy um you guys have to

00:10:09.480 understand that you know first of all making money is a great thing but that's only half of it you know

00:10:15.340 then you've got the defense side of it too you've got the side of protecting it you've got the side of

00:10:19.740 looking out for it being responsible uh then you have being ethically responsible with how you spend

00:10:25.160 your money i mean there's all kinds of things that go into money that nobody really ever considers they

00:10:29.700 just want to see that top line number oh i'm making a million bucks or i made a million bucks and

00:10:34.880 honestly guys if that's your goal it's too low it should be way more than that um and i don't care who

00:10:39.840 you are listening you could be working the fry counter at mcdonald's a million bucks ain't a million

00:10:43.840 bucks anymore so you need to be thinking really really big especially with all the money they're

00:10:48.260 printing right now but um you know trusting your family and friends is one thing but trusting your

00:10:54.400 family and your friends with to have the skills to manage your money that's a whole another thing

00:10:58.740 what would you say dude is one of the better ways for people to actually find because there's so many

00:11:04.320 people out there that are just i mean you dude you live in social media world too and you know like 0.94

00:11:08.080 there's a lot of people out there that are completely full of shit yeah i mean the the one of the 0.98

00:11:13.160 smarter things you can do is find somebody that you look up to in whatever your lane is and ask 0.99

00:11:18.020 them who they use yeah and you know maybe somebody at your level is not using the same type of person

00:11:24.340 that's affordable for someone just starting out but i bet that those people are willing to give

00:11:28.460 them a recommendation like if you went to a huge international law firm that charges over a thousand

00:11:33.480 dollars an hour probably they'll be able to identify someone they know that's like look we're not for

00:11:37.760 you but here's someone we trust yeah get a recommendation from someone who you already know

00:11:42.360 is legit rather than i mean people are getting really good at i mean i get dms from so-called

00:11:48.020 agencies that want to you know grow my instagram i've been around the scene enough to know that's

00:11:52.180 all bs yeah a lot of it is yeah the kind of people who would call dm me usually are yeah and it

00:11:57.740 if you don't have a lot of experience starting out talk to someone who does and see who they would

00:12:02.640 recommend or who they use would recommend yeah man and and dude here's another thing like

00:12:07.760 what's your opinion on even working with people that you know when it comes to money because i've

00:12:13.040 not ever been in favor of that like i've never been in favor of working with someone who's like

00:12:18.040 already my friend or already my family i actually want the opposite i want someone who doesn't know

00:12:23.280 me who doesn't know my personal past or anything like that because like guys you know people like

00:12:30.600 to talk about people that are making money and like do you really want your friends like saying oh no

00:12:35.020 dude like i represent you know i represent that guy i know exactly what he's doing blah blah blah

00:12:39.420 like do you want those conversations something to think about yeah i mean there are so many business

00:12:44.540 disputes and nasty partnership fights that started out as friendships and and if you're going to do

00:12:51.060 that it's extremely important to get everything that matters in writing as soon as possible and you

00:12:56.440 can't look at it as like some people get offended when they see a contract like oh you don't trust me

00:13:00.280 like it's not a trust thing it's their one to protect everybody involved and also as a memory

00:13:05.760 thing down the road like what exactly did we agree about three years ago yeah because the the the kinds

00:13:12.440 of fights where people knew each other initially are just always more drawn out and more dramatic and

00:13:17.760 more problematic than if it's not a previous relationship so if you're going to do that just

00:13:23.600 document everything and understand that if it does go south it's not going to be pretty yeah i think a lot

00:13:30.100 i think a lot of the people in that situation uh the issue is they're bad communicators you know

00:13:35.540 what i'm saying like uh emotional communicators i used to be one of those guys like you pull out 0.95

00:13:40.400 the piece of paper i'm like what the fuck dude we're fucking cool but but then uh one of the people 0.87

00:13:46.460 we did business with presented me with a contract a while back this is 15 years ago and the way they 0.98

00:13:52.040 presented it to me was so nice that i i didn't have a problem with it and this is how the conversation

00:13:56.640 went and i i think this is useful for you guys out there that are going to have to go through this

00:14:01.140 the way they present and the way i present contracts now and it's true and this is how i operate look

00:14:06.980 this is for just just in case and hopefully here's how i want to do business with you we're going to

00:14:13.160 sign this contract or we're going to we're going to come to an agreement here and then i'm going to

00:14:16.780 take this contract i'm going to put it over here in the filing cabinet and we're going to forget about

00:14:19.940 it unless we can't solve something with a conversation and a discussion we're going to

00:14:25.920 have meetings we're going to discuss things i'm not going to pull this out and shove it in your face

00:14:29.940 unless we get to a point where we really cannot agree and that was a i was like oh that you know

00:14:36.440 what that makes sense and that made it feel like way less offensive you know what i'm saying i didn't

00:14:42.080 feel like they were trying to like not trust me or or make me feel like i was not worthy of trust

00:14:47.520 they made me feel like oh okay well they want to build a relationship and this is just a little

00:14:51.380 bit of an insurance policy and and you know what uh not one time and i've been dealing with this 0.94

00:14:56.360 company ever since it's been 15 years have they pulled that out not one fucking time you know what 0.94

00:15:01.420 i'm saying we've always and it's gotten rough a couple times like where we're you know mfing each 0.97

00:15:05.720 other over shit you know but we're still able to solve it through through you know dispute without 0.80

00:15:11.640 pulling that contract out and i've i've just adjusted and that's how kind of we do it with with 0.62

00:15:15.900 everybody is here's your contract it is what it is but it goes over here and it doesn't really come

00:15:20.620 back and i feel like that's just a better way to present it you know completely agree with you i

00:15:25.860 mean it's a tool there to make things easier when stuff gets difficult so you don't have to worry okay

00:15:30.420 well where are we going to go to court like are we going to arbitrate it's it's set up we already

00:15:35.460 agreed to it we can we don't have to separately fight over that as just like one example yeah it might

00:15:40.180 go into agreement but it's like it is an insurance policy if we have to use it this will make

00:15:45.140 everything easier and and people should and i know it's difficult to get over that but people

00:15:50.140 should get over the initial the emotional response of oh this means this person doesn't trust me

00:15:54.960 or a lot of times people depending on what kind of agreement i'm writing they'll say i can't present

00:16:01.160 this it's too long it's too scary it's like it needs to have not every contract needs to be 20 pages

00:16:07.280 long and filled with legalese and stuff you can write a lot of things in a way that just sounds

00:16:11.420 regular and still protects you but some agreements need to have comprehensive language in there just

00:16:17.740 in case and the the hesitancy of saying oh this will this will be intimidating or scary or something

00:16:25.560 you just really need to get over that because if you revise it to not include something that would

00:16:30.840 make it shorter it's not going to help you when you need it yeah yeah man the uh you know in the last

00:16:38.180 you've been doing influencer marketing for how long or influencer focusing on legal stuff around

00:16:43.200 influencer marketing since uh beginning of 2019 got it the you know you look at the business shift

00:16:50.280 that's happened and it's really interesting because you know you think in the 70s 80s 90s even 2000s

00:16:56.060 right for somebody to make 500 600 700 000 i mean you were a you were a white collar worker working your

00:17:03.360 way through the channels trying to create a career and you know going to school and you got to go to

00:17:07.280 college and the shift to watching some of these people in the last say five years take influencer

00:17:14.320 marketing and build these careers that are in the same the same caliber of dollars and utilizing uh

00:17:21.120 their own personal brand it's much different in and when you look at the dichotomy of the situation

00:17:26.180 you know brand or uh the 80s 90s guy is extremely successful it's in this huge infrastructure of how

00:17:32.300 you make money and what it looks like and you know next year you're going to grow at 10 percent and this is

00:17:36.200 what it is to the new structure which is really volatile comes and goes the person's a personal

00:17:41.400 brand they're out there managing it themselves they really don't have any legal structure or

00:17:44.580 protection or anything you know for you to see the the the holes or connect to these these influence

00:17:51.300 at this point in time is extremely uh open market right now yeah how do you connect and protect these

00:17:57.900 people how do you teach them how do you educate them like if you're a young influencer and you're

00:18:02.320 listening to the show now like what should they seek or what should they ask or what should they

00:18:06.480 think of a brand whenever they're choosing one yeah i mean part of what i'm trying to do through

00:18:10.840 my instagram page is just get issues on people's radar because ultimately it's a business decision

00:18:18.620 how much risk you want to take on and whatever kind of marketing you're doing but you need to know

00:18:22.740 where the risks are to make that judgment call and decide okay i'm comfortable with this or i want

00:18:27.520 everything airtight or whatever so my hope is that i'm presenting examples a lot of the times from

00:18:34.500 the news of this person got in trouble for this or they're went through some legal issue for this

00:18:40.220 common practice so people think oh i didn't even realize there's a there's a trap there so then it's

00:18:45.260 like if you start wondering where the other traps are maybe you'll reach out to a lawyer or somebody

00:18:50.240 with experience going through that to make sure that or to guide you through that process that you're not

00:18:55.820 stepping on landmines that you weren't even aware were there and to your point about uh younger people

00:19:02.520 coming into a lot of money really quickly through ways that did not exist 10 years ago even now now

00:19:07.820 all i gotta do is eat a tie pot on youtube right yeah i'm there it also opens the door for uh scammers

00:19:15.720 or people who are you know less sophisticated so-called agencies and stuff to take advantage of people

00:19:21.500 because they're younger and they haven't experienced it wasn't a gradual path like now i'm famous and a

00:19:27.120 lot of those people are so seduced by the idea of wow i'm going to work with a real agency like this

00:19:33.260 is going to be the next step they're going to sign something without even reading the contract and

00:19:37.080 those are the situations that it's sad to see because a lot of times it's really difficult to get

00:19:42.180 out of a contract that especially when it says you know i agree that i had opportunity to consult

00:19:47.400 with a lawyer i understand all this stuff and then they'll sign up just because oh my friend knows

00:19:52.180 this agency or yeah they've got they want to be cool right yeah and it it's there's so much value

00:19:58.060 fuck up here i won't deal with an agent yeah we won't we won't even sign influencers that have agents 0.98

00:20:02.800 and here's why a lot of other companies won't either they're starting to do it dude these agents 1.00

00:20:06.840 are fucking predators like we have had agents literally tell the people to take a way less 0.98

00:20:13.800 fucking uh beneficial deal just because they didn't like the fact that we didn't want to talk 0.99

00:20:20.540 to them or they're likely getting a kickback from somebody else yeah that's the thing that that's 0.98

00:20:25.560 interesting to me you know we have obviously we have a company that's built on an influencer model

00:20:29.500 right we were early adopters and understanding how that works and how the internet works and how to use

00:20:33.080 it and what it means and how you can you know compound it and so we've had the opportunity to deal

00:20:38.040 with some pretty high net worth people quote unquote from a following or influence standpoint

00:20:42.620 and you know in negotiating these things what i've i always laugh because i get in this thing and i'd

00:20:47.320 be like you know like hey you got to talk to my agent i'm you know this is a 19 year old girl or

00:20:50.800 22 year old guy and i'm sitting there thinking like what the fuck you have an agent because anyway i 0.98

00:20:54.080 call the guy i'll be on the phone with him i'm talking to him i'm like there's zero fucking totally 0.99

00:20:58.400 clueless about fucking business they don't even have i mean there's literally like the the insight is 0.96

00:21:02.840 like hey man explain to me some campaigns you worked on before give me some insight like your experience 0.99

00:21:07.740 well you know i'm a um whatever you know whatever their history is but it has zero zero understanding

00:21:12.620 of influencer marketing or how to manage an individual and you and i even i mean there's

00:21:16.900 one person one young lady that comes into mind in particular i know exactly who you're talking

00:21:20.700 yeah he got this girl because he got her a chipotle deal got a chipotle for life okay that same deal

00:21:27.360 cost her literally she'd be making millions of dollars with us over the course of that same time frame 1.00

00:21:32.600 for some fucking free burritos now this guy about three years ago yeah she she would have made 1.00

00:21:36.980 five times more money than she's made total by just signing that deal with us and now they 0.98

00:21:42.440 bounce from brand to brand to brand trying to you know work the deal and here's this guy here's a

00:21:47.520 young influencer who's doing a fabulous job of building her brand or his brand you get hooked up

00:21:52.300 with the wrong person they sign you into a bunk deal now they bounce you from brand to brand to brand

00:21:57.000 and then when they come to a credible brand we won't sign them right because they're already

00:22:00.140 discredited they've already discredited voices already diluted nobody believes someone that's been 0.59

00:22:04.720 with 17 fucking brands in four years right nobody like you influencers out there who are signing 0.94

00:22:10.460 with people for fucking one year or two or a year or six months and these little deals eventually all 0.99

00:22:17.140 those deals that you're going to be chasing these little bitty deals your whole life because no no 0.99

00:22:22.120 big brand is going to want to make an investment in you because your word is shit yeah yeah and the 0.97

00:22:27.060 same thing that makes it easier to become famous online and build a presence makes it easy for people to 0.98

00:22:32.420 pretend like they're legitimate agencies too like the barrier to entry to holding yourself out is

00:22:37.040 you know you can rent a lambo and go to a rented mansion and stuff buy followers and you know people

00:22:41.900 do it all the time yeah yeah constantly and then if anybody's looking to rent a couple i can make that

00:22:46.840 happen times are tight yeah got a vacant house maybe got some day rates yeah yeah it just takes more

00:22:55.740 diligence now to figure out who's real and who isn't because it's so much easier to present a fake

00:22:59.800 image but this is this is a very this is a we're at a really great shift i feel in social influence

00:23:05.840 marketing because what once was the fake flex got you where you wanted to go we are seeing i manage

00:23:11.720 you know we have thousands tens of 12 000 people that we manage in this format in some way shape or

00:23:16.380 form authenticity has never been more valuable right telling the truth being real and it's starting to

00:23:22.400 create that that that division that we want to see on social media early it was the flex now it's the

00:23:28.660 truth and i think you know aligning yourself and finding to build your brand so that you're not a

00:23:33.540 two or three year you know money maker on the internet but how to build a real brand is coming

00:23:38.440 through being authentic and telling the truth you know learning that that compounding interest over

00:23:42.400 time if in fact what andrew said you know our brands are going to be our our individuality over

00:23:47.120 time is going to be how we make our income which is true yeah right it's that's been always true

00:23:50.980 actually it's just now it's coming digital learning that no one can beat you at you and finding people who

00:23:57.160 add value to you is a huge advantage especially early you know so figuring out how to build the

00:24:02.120 best brand possible and then aligning with people who are the best in their category as possible so

00:24:06.240 that you can succeed together right can we do this i want to ask you guys this question because i feel

00:24:10.280 like you know again i'm you you could consider me an influencer right but like what what is the real

00:24:15.980 definition of an influencer because i feel like that's diluted so much because you have so many people

00:24:21.260 in this field they know no i mean you got to think influencers been around for thousands of years yeah i mean

00:24:26.460 the most popular guy on the block who's created the most value by adding the most valuable to the

00:24:29.720 block is who everybody listens to right that's 1950 1960 1970 it's just recently changed to a digital

00:24:36.300 format where everybody can compete 100 and and what's and what what has happened is not just the

00:24:43.180 biggest voice are able to monetize anymore now you have the medium and the micro influencers that are

00:24:48.620 able to monetize as well and if you you know if you want to be honest the biggest value and the biggest

00:24:54.160 the biggest person that you're going to want isn't the big celebrity that has 10 million followers

00:25:00.300 because like i said those people everybody knows that those people are pay per flip pay per play yeah

00:25:05.940 what you really want is someone who is believable who has a small network that people they communicate

00:25:12.160 with that's a real human that could communicate so it's not that like it's a new way of selling it's

00:25:18.200 always been the way that things have sold right it's just that this new technology has created a

00:25:22.300 platform for the everyday person to monetize their their influence and their and if their influence

00:25:30.100 aligns with what they actually use and the way they actually live in an authentic way they make a lot

00:25:35.420 of money and if it doesn't they get washed out well we see that a lot and andy i know you talk about

00:25:39.600 it uh you call it the midas touch but like you know how how important is how you talk about this

00:25:43.860 on authenticity how important is that you know especially in today's area where you have people like

00:25:48.680 sports athletes becoming politicians right like how how important i mean i just want you to touch

00:25:53.780 on that a little bit more because you talk about you know it's super important well i mean who do

00:25:57.240 you are well i think the the shift is the shift is it's happening or it has happened it has happened

00:26:02.680 in our eyes because we're i'd like to think we're on the tip of the spear but it's happening for the

00:26:06.260 majority of people right now is understanding that your personal brand in the big picture in the

00:26:10.480 long term is going to matter because your network is going to be the thing that you have the ability

00:26:14.460 to monetize even if you can't monetize it now and so building value and who you are and the knowledge

00:26:19.400 and information that you do have that could create value for other people that's the trick that's the

00:26:23.840 key that's the hook so like you know i put away for all my kids to go to college i don't know that my

00:26:29.640 kids will go to college my kids are going to learn fundamental aspects that can help people around

00:26:34.600 them in their community whether it's online or in person be strong people of character that can lead

00:26:39.180 other people to the promised land whatever the promised land is right if he wants to be in

00:26:42.820 construction or if they want to be in design or they want to be in nursing like how do you become

00:26:47.000 the most valuable person in your sphere so that other people look to you and that's not going to

00:26:51.680 be by way of college in my personal opinion it's going to be a way by developing extremely valuable

00:26:57.240 skills to a subset of people and then monetizing them big picture and long term right so you know the

00:27:03.040 reason these athletes become politicians because right now we're in a popularity contest right we're not

00:27:07.620 really we don't trust the old politicians we really like you know walter payton he's a great guy you know

00:27:12.580 what i mean we're working through these situations of of popularity i think long term i don't think

00:27:17.620 walter payton's gonna win yeah i guess walter payton's out i mean like i don't i'm sorry herschel

00:27:21.240 walker i gotta know he might win a democrat ballot somewhere well his son what's his son he's got

00:27:25.220 walker walker hirschel walker you're talking about christian walker no no no no no payton's son played

00:27:30.440 at miami he said yeah yeah you're thinking of herschel walker who's running for the senate in

00:27:34.440 georgia correct i think his son christian walker who is an influencer he's a he's a conservative

00:27:40.720 influence great running backs you know what i'm saying i don't know what to tell you but my point

00:27:44.180 being is like my point being is i think the future we're just in a really unique shift that people

00:27:49.580 haven't adjusted to yet they still think it's weird they think oh it's you got a little brand on the

00:27:53.840 internet you know you're cool on the internet no no no no creating value for the future yeah you know

00:27:58.120 like and and so that value cannot be taken away you have to learn to how to maximize it and the cool

00:28:03.520 thing up front everybody figured out how to fake it the cool thing is big picture and long term it's it is

00:28:09.540 extremely transparent and the compounding effect that'll happen over time is the true you comes out

00:28:14.560 the truth will come out eventually the story is told so how do you continue to create so much value

00:28:19.620 by telling the truth and helping people improve their lives if you can do that you will win if you

00:28:23.880 don't do that you're going to be learning from somebody else who is winning it's interesting to me

00:28:28.380 how many people i'm just sitting here listening you guys talk thinking about all the people who waited

00:28:35.240 on social media and didn't and like didn't take it serious and like now like you're going to see a

00:28:40.900 big shift in politics i think based around social media horsepower real soon because a lot of like i've

00:28:47.180 met with a number of of good politicians these are good people but they didn't necessarily work on

00:28:53.000 building a brand uh over the last 10 years and now the traditional advertising space is sort of

00:29:01.460 diluted where people don't pay attention so they don't really have any way to really reach people

00:29:05.980 and so what you're going to see in my opinion is a lot of people with social horsepower starting to fill

00:29:12.360 these roles and these bigger roles it's going to be really weird like it's going to be you're going to 0.96

00:29:16.280 see like social media people like in office like running shit because dude that's where the eyeballs are 0.79

00:29:22.720 yeah i mean if you have an audience that's incredible power yeah i mean who i was while you were saying 0.97

00:29:28.220 that i was thinking like when was the last time i actually watched television and paid attention to

00:29:32.520 an ad that was on tv right it's like if you run a political ad i'm i'm not going to see it out yeah

00:29:38.320 and and so many more people spend hours and hours on instagram every single day they're going to see

00:29:44.200 that a lot quicker if you've got that you know a real million followers or whatever versus you ran an

00:29:48.880 ad on local news yeah but i think that's the validation too that we're going to see over time

00:29:53.020 right you're going to have the ability to watch these people i mean the sad thing about the

00:29:56.500 kardashians is they ruin the world or mtv cribs or whatever they ruin the world however they 1.00

00:30:00.760 change a bad show let's not just go together sorry i love cribs i need to do my own episode

00:30:06.540 i meant to say the real world the real world oh yeah he's over there shaking it look look our pro

00:30:11.800 team the best team in the world all shaking their heads in unison about doing cribs we're gonna do

00:30:16.640 cribs on youtube at my house all right we'll do it so my point being is like the reality side of

00:30:22.960 our life when we are the generation in the original real world we are and so we adopted

00:30:27.720 getting into these people's lives and watching it and seeing it now it's transitioned to where 0.98

00:30:31.780 it's everyone not just the reality stars it's not just jersey shore it's fucking everyone bro think 0.97

00:30:36.740 of joe rogan decided to run for office like nobody's beaten joe rogan no at any level he would 1.00

00:30:42.040 dominate yeah and you know why i'd vote for him because he tells the fucking truth he's not a pussy 0.99

00:30:47.220 okay and people know who he is and he's made a commitment for the last 12 years of his podcast 0.98

00:30:53.540 he's done thousands of episodes even when podcast because podcasting if you guys have been around

00:30:58.720 long enough which most of you guys haven't in the early 90s it got popular then it went away for like

00:31:04.200 10 years and everybody's like podcast that's for like internet nerds well when that was going on he

00:31:09.680 was doing it and now he's where he is because of that you know i think it's important too to

00:31:14.240 understand sorry it's important to understand you know his passion is what put him in a position to

00:31:20.040 do the podcast you know he loved mma fighting and he would he would he was the announcer he was the

00:31:24.340 young kind of guy who had a good voice who could communicate it effectively and talk everybody through 0.99

00:31:28.660 it yeah before that he was telling people to eat deer penises on fucking fear factor 1.00

00:31:33.020 buffalo balls that's what i remember saying you eat this buffalo ball and it's a big veiny fucking thing 0.99

00:31:38.940 i'm like dude i would not buy no buffalo ball i'm fucking i'm afraid i lose but you know if he 0.99

00:31:46.120 followed his passion and continue to put out valuable content he's unshakable right and i think 0.92

00:31:50.800 when you look at a brand and you're thinking to a young influencer it's not about selling people it's 0.98

00:31:54.280 about being undeniably you like don't fucking like don't shake it's who i am like i got a fucking past 0.99

00:32:00.360 i fucked up this you own it stand for it and keep moving and guess what people can associate 0.99

00:32:05.080 dude look at every look at every fucking big influencer out there all of them have one thing 0.99

00:32:10.160 in common every fucking one of them they're authentic well all every real one no no no i'm 0.99

00:32:15.780 talking about the real influencers i'm not talking about the motherfuckers that we all know have half 0.99

00:32:21.060 of a fake following and use all the i'm talking about the household name motherfuckers jaco goggins 1.00

00:32:28.300 rogan okay those guys are who the fuck they are and if you don't like who they are they don't really 0.99

00:32:34.000 give a fuck and i know that because i know them guys they don't care uh portnoy nobody portnoy 1.00

00:32:40.040 doesn't give a fuck if you don't like them you know what i'm saying they're just who they are and 1.00

00:32:44.040 like it's so bizarre to me that that old mentality from the you know it really it comes from pre-social 0.99

00:32:51.620 of you know the saying don't talk politics don't talk religion uh you know keep you know what i'm

00:32:57.380 saying like to keep it out of the bar yeah the rules yeah the rules like we don't get political we 0.98

00:33:01.240 don't get this we don't get that look man you go where the fucking eyeballs are and what people 0.99

00:33:05.100 care about and you give your honest opinion on it it's really simple it's in in this old mentality of 0.97

00:33:10.720 well i don't want to make my brand political especially in this day and age um you don't

00:33:15.920 have a choice fuck you don't otherwise you're irrelevant i see all these social media influencers 0.98

00:33:20.460 some that we used to actually have on our roster that are no longer on the roster continuously posting 1.00

00:33:26.240 selfies and the same shit they were posted two years ago and they're literally getting on social 1.00

00:33:31.240 media pissed off no one cares about my shit no shit motherfucker because when there was nothing to 1.00

00:33:37.420 worry about we like to look at your pictures now that there's actual shit going on guess what 1.00

00:33:42.080 you're not you haven't talked about it you've just eluded your brand a hundred points by not 0.93

00:33:46.980 letting your voice or your stance be known out of fear for what the retribution is bro this is why 0.97

00:33:53.840 america's in this spot america's in this spot over this old fucking rule where we don't talk about 0.97

00:33:58.820 things that are important because we don't want to offend anybody and we don't want to lose any 0.99

00:34:01.820 dollars dude talking about the real shit in a real way regardless of what side you fall on 0.53

00:34:08.600 actually equates to a whole lot of dollars that's what people miss well and i think you know at the 0.98

00:34:14.460 end of the day it goes back to value and standing for who you are well dude and you know what even if

00:34:18.200 you don't agree with us okay let's just say you have the complete opposite views of us and a lot of

00:34:21.740 people do all right if they go to that authentically they're gonna do well because there's a lot of

00:34:28.020 people out there they fucking believe with those people like joe biden he does a great job of it

00:34:31.840 well i'm sorry hey here's what we got to let's acknowledge that real quick um he's united the 0.93

00:34:38.440 country more than trump did let's be fucking real that is a fact he did and dj we went that's a fact 0.88

00:34:44.420 37 minutes without one without fucking anything political no no no we i i did that one thing that 0.97

00:34:49.760 was time out yeah okay time out time out time out well let's i want to go back to something too 0.94

00:34:53.960 because it's important it's important to recognize the transition i mean we you know i'd we've probably

00:34:59.460 built one of the pinnacle influencer models of companies in modern day era right like that's

00:35:04.440 it's truth right can't argue well everybody else uses it i think it's pretty influential yeah i mean

00:35:09.720 you know and so i mean it's you know people people i get asked a thousand times how'd you do this

00:35:14.240 how'd you do that but the thing is is the original days of instagram you know and these people that

00:35:19.140 really have no value the people you're speaking of it was all right hey i'm gonna get on instagram

00:35:23.280 with my swimsuit right then i'm gonna instagram and and a swims that at at three quarters naked

00:35:28.740 then i'm gonna get more likes i'm gonna get seven eights naked where you go from there yeah right 0.99

00:35:32.460 right only fans and so you know it's it's allowed the progression where early on when social was

00:35:37.920 relevant you got to look at kind of like you know you get to look at all the hot chicks you know

00:35:41.500 nobody would know that you were looking at all the hot chicks and the dudes right you look at all 0.98

00:35:44.240 the weird shit and so their following's got what wait wait wait wait wait we can't just zoom over 0.99

00:35:52.560 there bro joe you got to put one of those 0.99

00:35:54.820 no no for real though for real for real because it's not just the hot chicks that have 18 million 1.00

00:36:03.240 followers it's all that i mean this is what our company stood against like hey if you got 18 abs and 0.99

00:36:07.640 you want to keep posting pictures yourself online great you ain't gonna change nobody's fucking life 0.98

00:36:10.920 right like you're gonna get seven eights naked great what value do you have what education you 0.97

00:36:14.840 get well how can you help me how can you teach them how can you provide the result that i'm trying

00:36:18.100 be be that and something else but i think it's important though to to recognize because these

00:36:24.060 people who are starting brands and they don't understand social like you know those people they

00:36:28.340 may have 19 million followers in today's land they have no value right like that audience is dead

00:36:33.240 because those people you can't convert them they're non-convertible so you can't you can't take 19

00:36:37.780 million people who just follow you because you get seven eights naked guy or girl i'll address it

00:36:42.140 better because whenever you go to impress them with your knowledge you that's not what they're

00:36:47.100 there for yeah they're there to see a seven eights naked that's the point there's one-off campaigns 1.00

00:36:51.600 with huge influencers end up being most of the time a lot less valuable than if you have a long

00:36:55.860 relationship with an influencer with maybe under 10 000 followers but is completely aligned with what

00:37:01.520 you do and that's what they were posting about anyway and whose audience is there to learn from them

00:37:06.740 especially like there's somebody that i worked with who does uh do-it-yourself fashion stuff she has 0.97

00:37:13.160 her her fans love what she does because they can they can learn from it and sort of recreate their

00:37:18.160 stuff at home and they're like fascinated by the hands-on approach and she's educating people

00:37:21.880 and if you're in fashion or something working with someone like that is going to be so much more

00:37:28.140 roi and just every dollar better spent than a 20 million follower campaign with somebody who only

00:37:34.860 post bikini pictures and you only get one post because it's all you can afford yeah and if you

00:37:38.600 look at the comments on big influencers posts when they break from just posting about themselves and

00:37:44.320 do something that's obviously they're only doing it because they're getting paid a lot of the times

00:37:49.680 the comments now are vicious because everyone's so quick to pick up on that's why authenticity wins

00:37:53.760 i mean this is why being you is important you know i mean i i can't tell you how many hours i've had

00:37:57.420 on phones with influencers and coaching and moving them and you know going through it i mean i've been

00:38:01.200 doing it for the last 10 years so but understanding that i'd much rather have somebody that has 2500

00:38:06.240 followers than somebody has 100 i mean they're they are more relatable they are more edgy they are

00:38:13.100 more you said you never have somebody that has 2500 followers than 100 followers sorry than 100

00:38:18.640 000 followers oh okay sorry i must have i misspoke because of the the ability for them to speak to their

00:38:24.440 crowd because that audience follows that person for a reason they're their friend you know what i mean

00:38:28.920 they find value this the the to the point they share a common interest and so figuring out if

00:38:34.000 that common interest is going to work for us and them like i it's so much easier of a transition

00:38:38.800 because that trust is already there with 2500 people the 100 000 people i'm always now i'm at

00:38:43.300 the point where i can look at somebody's social in about 30 seconds i can digest it and understand

00:38:46.320 this is going to work or not but the 100 000 people usually somewhere if you dig deep way deep down

00:38:50.420 on your instagram they're seven eights naked you know what i mean there's a lot of followers in there

00:38:53.520 and the thing is in today's world there's tools you can look at that stuff you can see genuine audience

00:38:57.580 you can see interaction you can see engagement we run tools all time i can see somebody's uh

00:39:01.520 affluent score like i i can tell if they're convertible so like you can't fake your way

00:39:05.700 through this game it's no different than you really than you could in the 80s or 90s you're

00:39:09.960 gonna have to work your fucking way through the game yeah and that's just the truth can we talk a 0.86

00:39:13.480 little bit about guys about people so you found yourself you're authentic your truth to that 0.98

00:39:17.700 how important that is to stay that way because i think on the flip side too we also see a lot of

00:39:23.720 influencers who you know they've they've amassed a huge following they're making crazy amounts of

00:39:29.340 money and they they still get lost in the sauce and start doing dumb stuff you know like how have

00:39:33.340 you seen that a lot in in your expertise yeah i mean i see it as much as everybody else basically i

00:39:38.900 mean when it makes headlines we all hear about it and it's it's just about treating your if you're if

00:39:45.160 you're trying to become an influencer to better your life and and make income and form relationships

00:39:50.220 with brands and build something then you need to treat it like the business that it really is

00:39:54.700 and monitor all right well what is it about my personal brand that's actually personal personal

00:40:01.160 to me that helped me build this in the first place and try your best not to lose sight of that and

00:40:06.780 treat it like you're showing up to work and not just showing up to you know screw around on social

00:40:11.520 media and the more you treat it like a business and that can also include like if you're monetizing

00:40:16.800 through merch or something set up an llc like have things in place that make it seem to you and in

00:40:22.700 reality more like a business than just a pastime and you're probably more likely to keep the guardrails

00:40:28.160 on when you go online and you're interested in posting something that's off-brand or that might

00:40:32.280 i think that's super valuable bro like that's something that everybody has to remind themselves 0.97

00:40:36.640 of you know like when you get in those ruts where you're like fuck i don't know what to say or i 0.97

00:40:41.180 don't know what to you know uh i don't know what to you know post um you're getting lost in the metric 0.98

00:40:48.440 you're getting lost in in the how many likes am i going to get how many comments am i going to get

00:40:52.860 when you whip out your phone because you see something that is like meaningful to you and you

00:40:57.560 talk about it that's the purest form of content that people relate to and you know i see a lot of

00:41:03.200 people really mess this up because what happens is and this is why the victim culture gets perpetuated

00:41:08.720 so hard usually how this happens is the first time someone ever does that is when they're having

00:41:13.800 a bad time so the first time ever they figure out about how to be vulnerable or how to be authentic

00:41:18.620 is when they're highly emotional in a bad way right so they pick up their phone and they tell this story

00:41:24.220 about this thing that happened to them or this medical condition or something real that they're

00:41:28.840 going through right and people respond because it's authentic and everybody has empathy for that and

00:41:35.580 what happens is those people the next two days let's say the weather changes right and their

00:41:40.720 problems kind of flow away because that's what happens guys the weather's going to change the

00:41:44.300 sun's going to come back out and you're going to be like you were a couple days ago if you just give

00:41:48.240 it a minute and when that comes they forget about how that story right and instead of attributing it to

00:41:54.280 them being authentic as to why they were highly engaged with which is why they attribute it to them being the

00:42:00.480 victim and they start to tell these sad stories over and over and over and over and then people tune

00:42:07.580 the fuck out and dude like it's it's so frustrating for me when i watch influencers go down that road 0.90

00:42:14.100 because it happens all the time and then it creates this situation yeah i know i know exactly who the 0.99

00:42:19.400 fuck you're thinking about and and uh and and then they become like these these whiners that nobody 0.98

00:42:27.420 wants to listen to and like guys the reason people responded wasn't because of your sad story it was 1.00

00:42:33.760 because they have a sad story as well that they that they empathize with and they said man it really 0.51

00:42:39.720 fucking sucks and they appreciated the fact that you were like authentic about sharing it it wasn't 0.94

00:42:44.480 necessarily that you were struggling and uh you know if you guys could remember that like you can you can 0.99

00:42:50.200 have those authentic moments in all different types of situations and if you watch people who are who are

00:42:55.700 really good at that um the people you follow right the people you are naturally engaged with most of

00:43:02.060 them are authentic in the moment most of them are talking about real shit that's happening most of them

00:43:08.000 are talking about you know things that they're really into like this woman that you're talking about 0.61

00:43:13.100 who's uh with her hands on with her fashion right most people can most people just like that sort of 1.00

00:43:18.680 authenticity it's not it's not being a victim and whining that gets people to engage it's it's the

00:43:24.680 authentic nature that comes with that yeah it's also important to remember that engagement doesn't

00:43:30.900 always mean quality right like just a small scale example with my stuff like sometimes i'll post just

00:43:36.100 a static image talking about some case or whatever and it'll get 3 000 shares which is a lot for my

00:43:42.500 little page but and my videos maybe won't get half as many likes or maybe only 30 people will save it

00:43:48.640 but anytime i meet somebody in real life who's familiar with me they only talk about the video stuff

00:43:53.740 because that's what they remember and that's why a lot of times they'll reach out to me in the first

00:43:57.500 place so but if i were looking at it like well i guess i should only post the stuff that gets shared

00:44:02.800 3 000 times none of that would be helpful to me or very little of right so to your point about like

00:44:09.440 an influencer who posts something vulnerable and sees wow i got a million likes on that i should

00:44:15.100 just keep doing that yeah yeah it's not it's not that that is an indicator that that was the most

00:44:20.000 quality thing you've ever done right it's not that the what gets you the most attention is something

00:44:24.440 you should do every single day right even though that's tempting and that's the trap that we've

00:44:28.680 seen them fall into i see this with a lot a lot of the uh fitness influencers men and women who

00:44:34.420 you know they post their they over post their bodies right we know that your body is part of the

00:44:40.740 of the deal but you know people are interested in how you got that body or what it takes to keep

00:44:46.460 that body or the struggles that you go through for that body or the victories you have you know 0.98

00:44:51.200 they want to see that authentic shit they don't want to see some just person they think is and and 0.96

00:44:56.960 you know also as i'm talking this out a lot of it has to do with ego too because a lot of people who 0.98

00:45:01.580 are in a place they enjoy um they enjoy the idea i know in the entrepreneur influencer space there's a

00:45:09.200 lot of guys who enjoy the idea of feeling superior to everybody else so they like that

00:45:16.460 um all the younger entrepreneurs younger in the game not younger in age like just the beginner

00:45:21.060 entrepreneurs they like to feel like they have something that these people don't and that's why

00:45:27.020 they're successful when in reality that's not true the truth is they've done things or they've done

00:45:32.080 things long enough or they have a circumstance that's allowed them to be there they're not different

00:45:36.920 than you and so what happens is we get a lot of influencers who have uh they have attached their

00:45:43.960 identity to i'm this superior person and instead of like actually providing that valuable content 0.81

00:45:50.900 like how do people become like you they just keep pushing this shit out and then they can't figure out 0.83

00:45:57.640 why their brand's not valuable you know what i'm saying you're not dude there's three things that 0.97

00:46:01.620 you got to do to to be an effective influencer it's really simple you got to educate you got to

00:46:06.780 entertain or you got to impact okay and those are the three things like if you do those three

00:46:12.060 things one of those three things is going to be valuable to the equity of your brand if you do

00:46:16.460 things outside of that that are self-serving for your ego purposes they're going to dilute your

00:46:21.500 brand and that's how you should think about it i got a lot of questions about this so i'm gonna 0.99

00:46:24.560 talk about it today we just fucking talked about this like the number one fucking bullshit line on 1.00

00:46:29.080 the internet is people keep asking me but nobody's asking you shit motherfucker that's your ego 1.00

00:46:34.040 yeah but there's there's a couple things this right whatever comes out of their mouth after people 0.99

00:46:38.040 keep asking me or i got a lot of questions a lot is something that they want to talk about

00:46:42.780 that they want to brag about serving their ego yeah and and dude so stop using that line 0.97

00:46:47.360 motherfuckers like at least be original and say something like you know hey this is what i want 1.00

00:46:51.480 to talk about like i mean it's authentic yeah no but i mean i so to your point though right static 0.98

00:46:57.280 static post video static post likes video you've seen the progression of of the influencer model go 0.70

00:47:03.500 from static post to video why because the authenticity is really hard to fucking duplicate 0.93

00:47:08.900 inside a video right and you know and that's why everybody's like oh i'm uncomfortable on camera well

00:47:13.100 guess what i was uncomfortable on camera too up for me too and i got myself out there and i figured it 0.96

00:47:16.840 out and guess what i can give me that motherfucking phone i'll put any video down you want you know 0.89

00:47:20.400 but people love to see behind the scenes video it's it's very hard to photoshop a video it's hard to 0.96

00:47:26.280 photoshop your life in a video and when i'm coaching people and and helping people figure out or

00:47:31.460 establish their brand i always tell tander's point on three things you can only be three things

00:47:35.360 and for me it's fitness family and business the only three things i post about because you for

00:47:39.740 you to be the jack of all trades master of none nobody's going to follow you nobody's going to

00:47:43.400 want to be you you don't add value i only do three things that's it you come to my page i talk

00:47:46.760 about three things my kids the business or fitness and that's it because i guess what i'm not 0.99

00:47:50.920 going to teach you how to change oil in your fucking car and i'm not going to act like it because 0.99

00:47:53.540 it's not me so like understanding like hey man you got to figure out this to the point of my kids 1.00

00:47:57.960 in college like or not going to college you have to figure out what you love to do and just do that

00:48:03.680 and do it really well and teach people and educate them entertaining them and impact their lives and

00:48:08.800 create change and in a small microcosm you can monetize that at a big level we have people have

00:48:13.860 5 000 followers that make 25 000 a month i mean it's very regular around here and so understanding that

00:48:20.240 your ability to help people change their lives or help them solve the problem that they have 0.86

00:48:24.140 we all have the same opportunity on this little fucking screen you can either start doing it or 0.92

00:48:27.780 get passed up which one you want you know what's funny to me dude is like i think about all our 0.99

00:48:31.840 buddies who are professional guys like they're professionals right doctors and shit like that 1.00

00:48:36.480 they're all mystified by this shit right like they're like but then i remember like four or five 0.99

00:48:40.860 years ago those are the same fucking guys that were like oh there's andy he fucking thinks he's 1.00

00:48:45.140 like a celebrity on the internet you know and now they're like oh how the fuck did you do that 0.99

00:48:49.580 you know it's like dude you got to get my shirt off hey got the thong yeah listen that works a 1.00

00:48:55.640 little bit dude you know it works what do you look like in a thong yeah it's gotta be an ugly ass 1.00

00:49:02.080 i sell my i sell my used ones i mean that's how i'm making i bet you do yeah i bet you do worn 0.98

00:49:06.920 thongs have you represented any only fans people uh yeah and that that whole have you seen the money

00:49:12.340 these people are making i have holy hell it is unbelievable it is shocking the soul is for sale 0.62

00:49:18.500 yeah when i heard this out of the gate i mean some of these some of these gals and guys 1.00

00:49:23.040 that you watch on only fans i was gonna ask people are making you know three four five hundred grand

00:49:28.540 a month yeah for showing their butthole for yeah for real and their elbows and i'm gonna tell you 0.75

00:49:34.400 if you want to build a long-term brand don't do that now if you want to make some short quick money 0.93

00:49:39.140 do just that my wife we were talking so so the joke about hey i gotta you can rent my car and house

00:49:45.260 for a photo pic i'm we're getting ready to move and i was telling my wife you know because

00:49:48.460 you know listen moving's hard and it just like it's real this is real rare getting ready to to

00:49:53.500 progress through life and get back into a money situation and it makes you a little uncomfortable

00:49:57.340 maybe and you start talking these things through and we had to only say well rocky here's the deal

00:50:01.360 you get on only fans for like three months we fuck cover the gap real quick you know what i mean 0.95

00:50:05.120 like real quick nobody will know you don't have to show your face let's just rock and roll you 0.99

00:50:08.960 know hips hips hips the shoulders dude look i don't i don't necessarily give a fuck if people do 0.96

00:50:13.820 only fans like people gotta pay the bills you know like no i don't here's my recommendation if

00:50:19.080 you if that's you and you're gonna do it do it well no realize this you're a professional athlete

00:50:24.700 your contract will expire and you should be responsible with the funds that you make here's

00:50:29.720 where i have a problem with it i see a lot of the especially the women i see a lot of women 1.00

00:50:33.600 who weren't making shit on social right uh they're now making a lot of money you know they're out 1.00

00:50:39.900 buying a fucking lambo and a fucking this and they're talking about how they're a bad bitch 1.00

00:50:43.620 and this and that and this bitch you're showing your butthole let's be fucking real you everybody 1.00

00:50:47.940 else got a butthole too you know i'm saying like i'm just being serious so like this is probably one 1.00

00:50:53.660 of the most realist fucking conversations we've ever had so let's not talk about bad bitch you you're 1.00

00:50:58.120 showing your butthole okay no and i can respect it i can yeah but i ain't gonna respect that you're 0.99

00:51:03.480 some badass entrepreneur that's right like okay now if you take that money and you flip it into real 0.99

00:51:09.200 estate or you flip it into something or you turn it into a real brand this is the same argument i've

00:51:14.580 had with all the e-com entrepreneurs the young guys and the young girls who are 20 years old 0.84

00:51:18.940 and they're fucking yeah they're making funnels and driving a huracan because they made a couple 0.98

00:51:23.620 hundred grand right and they want to flex look dude the way to win this fucking war and this goes 0.99

00:51:29.040 for the only fans girls and like look dude if you that's what you do cool i really don't care 0.96

00:51:33.260 like i have no i'm pro freedom bro and i'm that's to the core i don't judge i really don't

00:51:38.640 if you're an exotic dancer whatever the fuck you do you got to pay the bills totally cool but think

00:51:43.340 about it in a way of how you're you can't do this forever just like a pro football guy can't play 0.97

00:51:48.740 50 years in the nfl he's going to play if he's a legend he's going to play 18 years if he's a regular

00:51:55.140 dude he's going to play four all right so what are we going to do with that money how are we going

00:51:59.860 to leverage that into our income for the rest of our lives because guys uh you're not going to be

00:52:05.080 young and beautiful your whole life not to mention only fans could disappear like it almost did

00:52:09.900 yeah a few months ago there was a lot of panic going on for sure competitors will come through and

00:52:14.740 there was a lot of people who weren't panicking because there are a lot of smart women out there 1.00

00:52:18.880 who are building that into businesses i know a lot of it and uh look man i i and if you need a place 0.97

00:52:25.600 to put it call aaron wags you know he's got some franchises dude's got some shit going on 0.91

00:52:29.280 so girls if you're struggling where to put your money call aaron wagner yeah aaron you're welcome 0.98

00:52:33.940 yeah dude listen that out of all the young guys that i know that dude's fucking doing it i want 0.97

00:52:40.340 in on that hot chicken franchise though man wait i just had a great fucking pun how much fun do we 0.97

00:52:44.360 have going out visit him oh it was fucking amazing yeah no i said that was a shameless plug you get it 0.99

00:52:48.840 butt plug you get it no no he didn't hear the show yet two thumbs in the butt oh yeah yeah so we 0.99

00:52:54.420 have a new we have a new show you put two thumbs in his butt no no no that'll get likes 0.99

00:52:59.600 yeah whatever hey whatever for the gram bro we take care of each other all right 0.97

00:53:04.280 authentic hey you said be authentic so look we got bigger thumbs

00:53:08.020 we're about to save so 0.96

00:53:11.560 so dude we're fucking we you didn't hear the show today no i told you i i need dj cruise the 0.99

00:53:19.120 internet no we got a new format all right so dj just put shit up on the on the screen and then we 0.97

00:53:23.940 talk about it did he fail at that too sort of because we were supposed to be a funny show and 0.91

00:53:28.260 then he like put up all the hardest shit like i'm over here thinking like all right we're finally 0.99

00:53:34.280 gonna have a fun show and this motherfucker's putting up like the darkest shit on the web 1.00

00:53:38.600 and i'm like well fuck bro so you know it'll get funnier guys i promise 1.00

00:53:43.560 but yeah dude searching for a new so so how are we how how the thumbs in the butt works in this 0.99

00:53:51.080 scenario this particular situation do tell yeah what the fuck is wrong with us a lot yeah i know 0.96

00:53:57.660 so but we're authentic so there's so there's a segment at the end of the show it's two thumbs up

00:54:03.020 all right that's the segment so you either get you either get it's called two thumbs you either get

00:54:07.600 two thumbs up or you get two thumbs in the butt all right what was the so i posted this this 0.96

00:54:12.400 headline which you know on the surface sounds fucking amazing two thumbs up so the the headline 0.98

00:54:17.840 was you know a guy a british man visited 51 bars in 24 hours that's fucking two thumbs up but from 0.87

00:54:25.780 missouri i'm with it but you start digging into it he only had to drink four ounces of any beverage 0.53

00:54:30.820 at that bar and over the course of eight hours it was only like 17 12 ounce and the four ounces

00:54:37.460 didn't have to be alcohol it could have been it could be any beverage so instead you know if that

00:54:42.460 was if that was four ounces of beer at all those places that's 17 beers 17 beers in eight hours ain't

00:54:49.080 that big of a deal for a professional drinker like myself yeah all right i've done that many a times in 0.92

00:54:54.500 my life so have you i'm assuming many of us have all right we're from fucking missouri yeah we don't 0.99

00:54:59.500 have nothing else to do here motherfuckers we drink beer and what i say we run around with 1.00

00:55:03.780 our confederate flags naked you know that's authentic bro that's what they think in la they're 1.00

00:55:09.900 like you guys are from missouri yeah you're fucking your s'mores outfits yeah that's what it is 1.00

00:55:14.680 no i don't know it's just s'mores outfits bro that was the funniest fucking part of that show 0.99

00:55:19.980 bro the s'mores outfits i almost forgot about that see i'm out like i haven't listened to this 0.96

00:55:23.980 least informed guy on the internet that's right that's right it was fucking good listen to the 0.96

00:55:28.660 show if you want to hear the joke because we're funny as fuck don't think you're dodging about 0.99

00:55:32.100 this two thumbs in your butt though because you guys are trying to get out so this guy got two 1.00

00:55:36.060 thumbs in the butt because he failed he fucking dude listen i was impressive as a headline no it 1.00

00:55:41.020 was fucking bullshit yeah it was a bullshit headline like 90 of them no like 98 of them yeah it was a 1.00

00:55:47.120 fake instagram post yeah it was cnn for the likes for the likes for the gram agreed dude you got 1.00

00:55:53.400 anything for us to look at today oh i mean that's your job for the minute let's talk about something

00:55:58.360 so dude what would you what would you give uh what would your advice be to someone who owns a company

00:56:07.020 all right and isn't quite sure how to start because i get this a lot because a lot of these guys that

00:56:12.660 we know that are professionals and own brands they're like man i i they they still haven't caught on

00:56:18.700 how to work with influencers you know they're asking they call us a lot and they're like hey

00:56:23.280 man like i got this person and they do this and like how do i work with them like they don't even

00:56:28.980 know how to work with them could you run through like basically a couple basic steps for someone who

00:56:33.760 hasn't signed their first couple influencers and has no idea that would that would help protect them

00:56:38.560 and make a productive uh relationship yeah i mean usually i get involved once the relationship has been

00:56:44.800 set and it needs to be documented and so so you can actually get the campaign going but i know a lot of

00:56:50.620 people who work in agencies that are specialized in matching brands with influencers and finding

00:56:58.480 influencers that will actually work for the brand and so on and i know what you should not do is just

00:57:04.360 cold dm a whole bunch of influencers that you found on one of those services that will find people for you

00:57:09.500 with some impersonal message and hope that something will stick to the wall that's a waste of time number

00:57:15.360 one and it's also not a great way to start a relationship with somebody that you want to

00:57:19.460 represent your brand and it's not just like oh this influencer is now representing me on social

00:57:24.600 media the way most people would think of it legally if an influencer says something about your brand as

00:57:30.120 part of a campaign that is your brand's advertising and so you're on the hook for stuff they say if they

00:57:35.220 say something that you wouldn't be able to support so they're like literally representing you so to start

00:57:41.240 off a relationship with an obvious copy paste message that shows you didn't really do any work on them

00:57:47.260 and it works the other way too if you're an influencer reaching out to brands don't make it don't make

00:57:52.160 someone think even if it's not true that you just are spamming brands trying to catch whatever deal

00:57:57.120 lead with something that shows you did your minimum homework and that's that's a much more the kind of

00:58:05.160 intro that's much more likely to turn into something good for for both parties um but if you are having

00:58:11.060 trouble identifying influencers that will work with you there there are legitimate agencies out there

00:58:16.160 that will help you with that and there's all kinds of tools now that if you know how to use them i think

00:58:19.760 can help match you as well usually like i said what what i uh get involved with is making sure that both

00:58:28.660 sides are clear on what they want out of this campaign and who's giving up what and getting what and for

00:58:33.520 how long and where and stuff like that because it's so so common for disputes to happen where

00:58:39.560 i'll give you an example like if if and this comes up all the time let's say a brand sending out free

00:58:45.360 product influencers and and the exchange is you create one instagram story in exchange for getting

00:58:53.200 this free product or something the brand then collects a bunch of these instagram stories and runs

00:58:59.400 an ad on their own page stitching those instagram stories together they think well because those

00:59:05.480 people created the content in exchange for the free product we can do whatever we want with that

00:59:09.400 content but that's not the case unless you had an agreement specifically saying that you need to

00:59:14.840 have a publicity rights release from the influencer you need to have something saying that you have

00:59:18.840 the license to use the content in your own advertising stuff like that and it's so common for brands to want to just do

00:59:25.400 everything in influencer marketing all at once and you can save so much time and headache and stress

00:59:32.440 and attention away from your business if you're not really thinking about all right what what steps do i

00:59:37.960 need to do to plan for this and actually have something documented that will and this goes back to not really

00:59:44.120 being a trust issue it's more like i have in my mind this for this campaign let me make sure that this

00:59:49.560 person on the other side understands what i'm thinking and vice versa so that you're clear and you can

00:59:54.520 quickly nip those things in the bud when they come up and they will come up if you have a big enough

00:59:58.600 influencer campaign there's going to be disputes even if there's no reason for them and if you can

01:00:04.440 point to like well here's here's exactly there's nice ways to do it of course like you know we we

01:00:10.200 value you we want to keep this relationship going here's part of the agreement that we had where

01:00:15.480 it says we could use it in print or something or or on this platform and that's important too because guys

01:00:21.080 uh when you're dealing with influencers it's really no different than dealing with employees

01:00:25.320 in fact in this in this way you know it's different personalities sometimes people roll out of bed the

01:00:30.760 wrong side and they're fucking mad about nothing and they're going to call you mad about nothing and 0.95

01:00:35.080 you're going to be like what the fuck is going on and you have to solve it you know so uh you have to 0.98

01:00:40.280 understand that sometimes those conflicts are going to come just because someone's having a bad day 0.97

01:00:44.840 uh and you know hopefully you're not the kind of person that makes things hard on someone because

01:00:49.240 you're having a bad day but that does happen both ways sometimes you know so it's very important

01:00:54.200 to get that set up you know what would you say for um you know somebody who is let's just say you

01:01:03.080 know let's just use a doctor's office because i find we have arts a syndicate where it's all

01:01:07.880 entrepreneurs in there and and we have a lot of medical professionals in there uh and and most 0.98

01:01:12.920 of the time i found that medical professionals are terrible at fucking business like literally 0.99

01:01:17.320 the worst people at business and the reason they're the worst people at business is because 0.99

01:01:21.080 they think they're smart because they went to school to be a doctor they think they understand

01:01:26.120 business too and literally everything else this is why most of us hate to hang out with 0.99

01:01:30.520 fucking doctors it's the truth okay um what would you give for advice to someone like that who literally 0.99

01:01:39.880 knows nothing but they want to start to take their little brick and mortar operation and use 0.99

01:01:45.800 influencers how would they target influencers that would be relevant to them and then spark that

01:01:51.560 relationship without um coming across as uh generic i think in that kind of situation where where you have

01:02:02.840 someone with expertise in a certain lane uh i think you'd probably agree it's really important to

01:02:09.800 surround yourself with people who know stuff that you don't and who are specialists at certain things that

01:02:14.840 great leading question by the way yeah yeah that that uh right thank you isn't it true that it's

01:02:21.640 important to surround yourself but you know what i do agree so in that situation i i what i would

01:02:29.000 recommend is find someone who does that as their job and and treat them with the respect that you would

01:02:34.920 of anybody else in your office like it used to be that social media managers were the high school

01:02:39.880 interns and and and you know nobody really knew what they did and they like made pictures on canva

01:02:46.280 or something it is a legitimate job that can really help you and there are actual pros who do it and

01:02:51.400 break you too yeah and if you if you can find someone and again probably through a referral of

01:02:56.680 someone that you trust who can do that job and you and you have your you have the ability to step

01:03:02.280 back and let them do that job for you without trying to be overbearing because i have friends who do that

01:03:07.480 job and they're like oh the client has hired me and yet they want to tell me how to do everything

01:03:11.800 every step of the way and then they're surprised when it doesn't work out so that would be what i

01:03:16.600 would say find somebody who specializes in that work that you can trust and then just trust them to

01:03:21.960 do their job let me let me let me add on this because you know i i consult in this little category

01:03:27.560 and you know either you learn to do it or your competitor is going to get better at you doing it

01:03:32.520 and they're going to put you out of business so there's a there's an advantage to understanding 0.98

01:03:36.120 okay it's an it's now a necessity it's not a it's not a like a plus it's a fucking staple and so you 0.96

01:03:42.120 either figure out how to get better than your competitor at the at the social aspect and brick 0.89

01:03:46.680 and mortar or somebody's going to put you out of business who's better at it than you are yeah and

01:03:50.520 you know you take the doctor's office like take my wife for example it was really my wife's a nurse

01:03:54.920 practitioner she does like injector stuff things like that and two or three years ago she was real 0.54

01:03:58.920 nervous well we can't do this this isn't like really accepted in our field well guess what great time to do

01:04:04.360 it great time to do it and she's kicked ass ever since right and opened up this entire category now

01:04:08.840 all these people are doing it in that way so you think that social media is not for you i'm here to

01:04:13.720 tell you that's you being weak because you're scared to do the work and get vulnerable and learn a new

01:04:18.600 skill that's what it is it's just a true it's gonna cost you everything yeah especially if you're in an

01:04:23.720 area that if there is an area that's still hesitant to get involved in social media what an opportunity

01:04:28.920 yeah yeah that's the truth man and i would say i'm a flip side too just to be fair there's a lot

01:04:34.440 we deal with this sometimes too you know like we get these younger influencers who happen to have a

01:04:39.160 couple million followers right they're fucking 19 20 years old they got a couple million followers 1.00

01:04:44.280 they think they're gonna come in here and tell me how social works it's like motherfucker uh you 1.00

01:04:49.560 know this system that everybody else uses we were the first fucking company to do it so when you're 1.00

01:04:54.360 talking to me like you think you know some shit realize you're talking to the motherfucker that 1.00

01:04:58.840 fucking invented the shit and put it into play and invented the system that fucking literally every 1.00

01:05:03.400 company fucking uses now we get this all the time these young bucks come in here and they're like oh 1.00

01:05:08.200 i got two million listen you motherfuckers need to humble yourself because when you come across people 0.99

01:05:12.680 that actually know how this works they could take your two million followers and turn it into two 0.99

01:05:16.520 million dollars a fucking month okay we dealt with this today oh yeah you know what i'm saying 0.91

01:05:21.400 like and and and sometimes people want to shelter and it's like hey listen you you know 0.99

01:05:26.200 the competitive advantage that we have learned over time is you know we've been doing this particular

01:05:31.240 piece influencer marketing on social for the last 10 years 10 years and that experience and all the

01:05:38.440 failures you need to talk about somebody through name image likeness you know asking you for royalties 0.95

01:05:42.360 like you know how i learned that mistake i fucking did it you know what i mean you know what i don't do 0.97

01:05:46.280 anymore that you know i had somebody call me one time they're like oh you use my picture on a 0.93

01:05:50.120 video and you guys monetize it and i want royalties for it you guess what i did i went into the

01:05:54.120 instagram i took the goddamn post out i said no i don't need it anymore but my point being is like 0.92

01:05:58.120 now moving forward when i put so many in a video guess what i do you know humility goes a long way 0.92

01:06:02.200 in this game it really does in business like just saying hey you know what i'm doing pretty good uh

01:06:07.480 what can i learn from you you know and vice versa like i like to look at these younger people that

01:06:12.680 come that we get in contact with most of them are wonderful people by the way um there's just been a

01:06:17.960 few that think they there's a few highlights over the years yeah right for sure and if i told you 0.94

01:06:22.760 the stories you never work with these motherfuckers again but i would never do that someone because i'm 0.94

01:06:26.840 not a piece of shit the truth is they're most of them are really cool and you can learn like as a 0.99

01:06:31.960 company you can learn a lot from the younger influencers who are doing things differently uh you 0.99

01:06:37.400 can learn about the new technologies and the new ways of doing things but ultimately um being humble

01:06:43.560 with these situations on both sides and approaching someone and saying hey look we're this is what we're

01:06:48.680 our goal is and this is how we see you helping us and we our goal is also beneficiary to you as well

01:06:55.160 because and that's something that no one talks about not many people talk about what the brand does

01:07:00.360 for the influencer you know most of the time it's it's formatted as a one-way street we're going to pay

01:07:07.240 you and you go do this for us but i'm telling you one of the things that makes our company unique

01:07:12.440 is that we try to contribute back to our influencers as much as we take from them we want to build their

01:07:17.720 credibility we want to put them as an expert we want to build their brand equity and those things

01:07:22.120 are valuable when looking for a brand to work with guys like it's not just about the paycheck that

01:07:26.440 you're going to take for the next six months it's about what's this company going to do to help

01:07:30.680 credit make you credible and build your expertise and what skills can they teach you and what can you

01:07:35.320 learn from them and vice versa and those are the relationships that i think we both agree are the best one

01:07:41.720 not only that i mean you know 99.5 of our people have stayed you ever notice that the people that

01:07:47.560 also are the highest converting influencers are exactly what i just described they're the easiest

01:07:52.360 to work with they're the most humble they listen and they're willing to teach and they're willing

01:07:57.400 without this idea of i don't want to tell you my secrets yeah right well i mean i think because

01:08:02.360 there's a i mean but look at our our model in particular and i think from a small business owner this is

01:08:07.320 very reputable you have to find and come up with a business deal that's fair for everyone yeah and

01:08:11.720 it's hey there's a lot of people wanting to make a one-side deal that's right and i mean it and it's

01:08:15.960 and the thing is is moving forward people are smart you know like i had a deal one time to for 0.73

01:08:20.600 twenty thousand dollars to post a febreze thing a fucking plug it 20 grand we're in my office i'm 0.99

01:08:25.000 like don't do it hey he said don't do it i'm sitting here thinking like fuck out for 20 grand i'm 0.98

01:08:28.520 gonna post for a reason and andrew's like don't do it man yeah and it's true because it's like yeah 0.94

01:08:33.400 because now for for the rest of the fucking time you'll see it you're for sale that's right and 0.98

01:08:37.320 they'll see it and for your position and what our game that's not a good thing yeah and that's the 0.96

01:08:42.600 thing is like you need to understand that sometimes you're going to do this for free right you know

01:08:47.000 what i mean and understanding there's a value to it and you being associated and maybe it's something

01:08:51.320 that you learn maybe it's something that you can educate yourself on and that story for me like

01:08:55.880 i wasn't going to post hashtag ad do you know how many valuable you know how many

01:08:59.720 fucking millions of dollars i've passed on i mean dude at this point in time it's tens of 0.79

01:09:04.360 millions of dollars i've passed on from companies wanting to advertise on this show or have me rep 0.99

01:09:09.480 their shit tens of millions of dollars that i passed on the the only reason i passed on it the 0.96

01:09:15.000 only fucking reason well there's two reasons one in every case i wasn't an actual customer of that 0.99

01:09:20.680 product um one was a whiskey that i didn't drink one was a shoe i didn't wear and others were like 0.92

01:09:26.280 that similar situation uh and two i want my word to mean something and i that's more important to

01:09:33.400 me than fucking any amount of money i want my people to know when they listen to this show uh or buy 0.96

01:09:39.000 my products that we actually represent that there's no there's no ulterior motive here i'm telling you 0.98

01:09:45.320 what the fuck it is and and that's my most valuable asset my most valuable asset is my authenticity

01:09:50.200 and my ability to communicate what i what i see as the truth and i don't want them to ever question 0.98

01:09:55.000 that and that's why i don't do it and in turn that's made our brand much bigger it's made the

01:09:59.880 podcast much bigger it's made all the other companies much bigger because people recognize

01:10:05.480 that you know and so you have to really question when people come to you with an offer is how is

01:10:11.480 this going to play out what's this going to do to my personal brand because guys that we're still in

01:10:16.360 the beginning of personal branding we're still in the end this is still the infancy a lot of you guys

01:10:21.480 think oh man i'm 45 years old and i haven't gotten started bro there is a guy i follow and i can't

01:10:27.080 think of his name he's a pilot uh is he is he the black guy okay so i follow this black guy who's a 0.97

01:10:35.720 pilot he's got a big beard i can't think of his name he's fucking super entertaining like super awesome 0.85

01:10:41.400 he's probably in his 40s uh does does these really cool calls on them on the on the headset when he's 0.93

01:10:49.000 doing you know like he's just an entertaining dude but the point is is like he's building tens

01:10:53.960 of thousands of followers by being authentically him like this guy flies a little bitty airplane

01:10:59.000 i cannot think of his name if you guys can find the name i want to say it because i really enjoy

01:11:02.280 this guy's content because it's fun but uh you're not too late to the game it's just starting you

01:11:07.560 know what i mean and the cool thing is is here and this is the coolest part like tying it back to

01:11:12.280 what you said earlier how it used to be uh help what you said earlier sal about how it used to be

01:11:16.840 about just kind of showy and now it's about authenticity now people are so over the showy 0.80

01:11:24.440 shit you don't have to have it to win you used to have to have it to be to win on social now you've 0.97

01:11:29.960 just got to have interesting things to say so it really evens the playing field if you if you are 0.83

01:11:34.520 comfortable standing with who you are what you believe uh no matter if it goes along with the

01:11:38.920 mainstream narrative or it doesn't or what's popular or it doesn't people will listen to you

01:11:42.760 because they know it's truly coming from what you believe and that's that creates an opportunity to

01:11:47.800 grow a brand you know what i mean it's also less risky legally if everything you're saying is true i

01:11:52.760 mean endorsements and reviews have to be truthful a lot of them aren't but the law is that if you're

01:11:58.360 going to endorse a product that has to reflect your honest beliefs so it's just safer if you're only

01:12:04.120 promoting brands that you actually use and like you don't have to worry about that dude i think i

01:12:09.160 i just i i not only is a good business strategy but i mean like think about your conscience like i

01:12:16.920 could never i don't know it's just me like i couldn't do dj you and i talked about this uh two

01:12:23.000 or three days ago when i was leaving the building i'm like uh i was talking about our pre i have my my

01:12:29.080 megawatt my uh carnitine there and someone asked me had just asked me on my social what do you use

01:12:35.560 for pre-workout and i was able to answer them honestly you know like i took a picture of my 0.56

01:12:39.320 locker i'm like here it is this is what i take it's our shit and i said dj we were walking down 0.93

01:12:43.320 the building i said you know it's such a good feeling like truly believing in your brand like 0.95

01:12:49.480 when i walk around our office and i know that all these people are here for the right reasons i know we

01:12:54.280 make the best products um i know that you know if i i know that we're legitimate and like it feels

01:13:01.000 fucking great to be able to stand behind that and like i was making a comment to him like how do you 0.86

01:13:06.680 how could you maybe some people just don't give a fuck but like i i just couldn't stand behind 0.98

01:13:12.040 something that wasn't real and wasn't what i felt the best i just couldn't do it you know and it 0.97

01:13:17.320 doesn't matter for the money or not but i think having that level of standard and that level of

01:13:21.800 integrity will always lead you to the highest valuable outcome in my in money um because it's

01:13:28.520 real you know well i i mean that's looking back as a retrospective it's a great feeling i think

01:13:37.160 understanding it as a perspective being a new influencer i think the lesson there is don't

01:13:41.720 always just take the money to take the money no you know be you be unequivocally you and if you

01:13:46.280 don't use the product you don't like the brand don't endorse the product don't endorse the brand

01:13:49.880 if you have to pass three or four deals to get to the one that you want make that one you want

01:13:54.600 happen because you're going to be way happier you're going to be way more fulfilled you're

01:13:57.720 going to feel good about representing the product when you're actually posting about it you're not

01:14:01.480 going to feel like it's an ad you're going to feel like it's just part of your life yeah and you'll

01:14:05.000 get followers over a longer time that stick with you too if your page just becomes you know like the ad

01:14:10.280 part of a magazine yeah people aren't going to want to keep tuning into that that's a whole nother

01:14:14.200 problem with social dude these people who are ad whores they go out and they sign deals with 15 0.93

01:14:18.920 different companies and every post is some sort of ad they're not even related those people don't

01:14:22.920 convert at all like and a lot of you guys think that's the way they see that as success it's not

01:14:27.640 true i could tell you this when we're looking at influencers which we've we evaluate influencers

01:14:32.120 every fucking tuesday and when i look at them and i look in their link tree and they've got six 0.97

01:14:36.600 or seven or eight links it's automatic no it's automatic no because i know they're for sale you know 0.91

01:14:42.440 what i'm saying i want to get this out there because this is a i got asked this question yesterday

01:14:47.640 in one of our progression meetings and we have a saying around here there's never a wrong time

01:14:50.920 to do the right thing right it's a vince lombardi quote but we use it hijacked it i'm sure somebody

01:14:55.640 else made it before vince but he gets my credit for it and the question was is how do you know if it's

01:15:02.920 the right thing the answer is if you have to think about it it's probably the wrong thing yeah and your

01:15:09.080 gut should tell you the difference between right and wrong and when there's money attached to it you

01:15:12.360 have to learn to actually disassociate the money from the deal would you take it if it were free

01:15:17.800 yes or no i was talking to megs in the locker room this morning about that he was telling me and cody

01:15:22.280 that about uh about uh he said he was in a meeting with this is our buddy who was just here visiting

01:15:28.680 he played in the nfl and he was saying he was in a meeting at the steelers one time and they had this

01:15:32.920 big playbook that was like 700 pages long and the guy pushed to the side he's like i only got one rule

01:15:38.440 here it's do the right thing there's a right thing and a wrong thing you know the right thing

01:15:43.400 and he goes how do you know when it's the right or the wrong thing and he said the whole room got

01:15:47.320 quiet and jerome betta spoke up and he goes if you got to think about it you already know it's true yeah 0.99

01:15:52.520 it's like 75 hard bro like i argue you fuckers come to me with all these questions it's so fucking 0.99

01:15:58.040 irritating if you got to ask the answer is the harder thing that's just what it is right like it's all 0.98

01:16:03.160 if you come to me and you say should i climb mount everest or should i fucking do a jog around the 0.95

01:16:09.400 block i'm gonna say what's the harder thing but and i mean i'm struggling with this personally right

01:16:14.200 now i was telling you you know we're considering because of our kids and mask and all the things

01:16:18.280 that are going on i know you live in in cala china but in missouri we try to navigate those things

01:16:24.120 and i'm trying to get out to where my kids can be in an environment that's normal right and it's going

01:16:29.720 to be inconvenient i'm going to have to uproot a lot of things that i've worked really hard to do

01:16:33.960 over a long period of time it's going to change our lifestyle there's going to be all these things

01:16:37.720 it is by far and away the harder choice without question it's likely the right choice yeah and

01:16:43.960 what i tell you i said bro you're gonna fucking love it yeah and it's hard but right like in in the 0.82

01:16:48.120 in the moment and and this happens a thousand times a day for everybody in some way shape or form 0.94

01:16:52.440 like you have to look at it and say okay am i being convenient or am i doing the right thing dude let me

01:16:56.520 ask you something no bullshit out of all the harder decisions that you ever had to make 0.71

01:17:01.720 the easier the hard how many times you make the hard decision to regret it never okay never makes 0.94

01:17:06.840 me think about the thing that goggins says i love that guy yeah he's a stud man his philosophy of do

01:17:12.200 something every day that sucks something i think about a lot to train yourself to get used to choosing

01:17:17.160 the uncomfortable thing yeah versus the easy thing and uh yeah that's like exactly what you're

01:17:22.840 talking about like get used to putting yourself in situations safer ones like am i going to actually

01:17:28.200 wake up at 5 a.m and go to the gym do that because it sucks so that when you have to make real choices

01:17:33.800 that suck you're used to doing that i think i honestly think that's a big issue of what we're 0.75

01:17:38.600 seeing in the world today i think people are so comfortable with their lives that they're willing to 0.97

01:17:43.320 now back off of things that they personally believe in because it's inconvenient and guys you know

01:17:49.320 that's a testament to where you're going in life in my opinion because if you're going to go with the

01:17:54.520 inconvenient or you're going to go with the convenient route and you're willing to sacrifice

01:17:58.200 some of your personal beliefs to go with convenience where's that line drawn for you where is it going

01:18:03.080 to end for you you know what i'm saying like if you're a lot if you will allow yourself to be compromised

01:18:08.920 uh value wise because for convenience you know i don't know where where does that stop

01:18:17.160 you know i think that's an important question people should be asking themselves you know

01:18:21.240 especially given the current situation um with the tyranny that's happening in this country like

01:18:26.440 at what point is it going to get to be enough to where you decide that you've had enough and

01:18:33.000 the scary thing is is i the way that this subversion works communist subversion works it's very much by

01:18:39.160 design intentional by the time most people wake the fuck up and stand up to it guess what it's too late

01:18:45.080 and that's why i've been so vocal and so political over the last two years because i understand that

01:18:50.360 because i've studied it you know so you know let's get real deep on politics right now and make the show

01:18:59.240 look i mean listen it's i mean there is an impact on social media with it yeah you know well a lot of

01:19:05.320 a lot of influencers bro have completely diluted diluted their brands entirely because they've ignored 0.89

01:19:11.000 the topic they people want to know what the fuck you believe because most people feel alone right

01:19:15.640 now yeah well and it's scary right and i think it is scary i mean it's much like courage is always 0.99

01:19:20.440 rewarded yeah fucking always well again that's the harder decision right it's easier to be passive 0.80

01:19:25.400 and it you know and it's one of those things like you there's a lot of risk there and so it's 0.98

01:19:30.040 why most people won't do it it's because they they see the risk reward and they they feel that the

01:19:36.120 risk is not worth the reward but understanding that people value the people who will take the risk

01:19:40.920 and it's just much like taking a shot at getting on social media and trying to start something

01:19:45.800 it's risky you know why because you get vulnerable yeah and that's a that's why when you start looking

01:19:50.520 at people that you value who have great influence who can impact their lives is why people support those

01:19:54.440 people yeah so the you know the lesson to the 20 year old kid is you know perspective is a 0.97

01:20:00.600 motherfucker meaning don't sell things don't be about things that you don't understand fully and and 0.97

01:20:05.480 and can teach people and can add value to their lives but compounding interest over the next 10 0.99

01:20:10.600 years the truth always wins the truth will always win and understanding that if you stand your ground

01:20:16.120 and if you stand for something and you're able to help people through life you can win and that's

01:20:20.040 that's the lesson so what you got for us all right so i got i got i got i got three but uh

01:20:29.320 i got three but let's see let's see how it goes this this first one i mean this sounds like me on a 0.99

01:20:37.000 fucking old old saturday sounds like you two and two thumbs in the ass huh yeah missing turkish man 0.99

01:20:45.480 joined search party for himself wow they could have wrote this about me 1.00

01:20:49.960 hey what happened i don't know what's going on guys so so the story behind this apparently this

01:20:57.880 guy got drunk at a party wandered away from his friends okay his friends call the cops the cops put 0.99

01:21:02.840 on this big fucking search party this fucking guy joins the fucking search party and it didn't 1.00

01:21:09.400 fucking click in his head until they're yelling his fucking name he's like yo i'm right here 1.00

01:21:12.920 i need to be with this guy pretty well that guy that guy how many times did that almost happen to 1.00

01:21:19.560 you i mean i don't fucking remember so what yeah i can't believe this dude's got the same name as 0.99

01:21:29.480 me yeah what's that you guys you guys befriended another sound fuck you guys man oh dude alcohol 0.99

01:21:36.840 two thumbs up hell of a drug two thumbs up there we go for sure thumbs up you guys want to do one 0.99

01:21:41.080 more yeah yeah all right here's another one uh since we have rob in studio so this is uh both have

01:21:46.600 to do with cali uh california and and kind of the law but it sounds about sounds about right for

01:21:52.520 california california man sue psychic who said she could remove witch's curse from x oh man there's so

01:21:58.680 much to work with there so yeah i mean so what would you want 25k oh what's 25k in damages yeah we

01:22:04.360 got we got to ask rob i mean what would you do so backstory on this is this man went to go see

01:22:09.400 a psychic uh broke up with his ex-girlfriend and the psychic told him that if he paid her

01:22:15.400 5100 that she could remove the the curse but a thousand dollar deposit ain't been sleeping right 1.00

01:22:21.480 since so uh does he have a chance so the idea is like if the curse is removed they'll get back

01:22:27.480 together or something where his life will be be better than it what does he care about his exes

01:22:31.800 being cursed anyway i don't understand what his goal was but yeah i don't know goals to get a

01:22:38.120 thousand dollar deposit back apparently wait so what so what happened here so this so this guy this

01:22:43.800 guy's ex had a witch put a curse on him i see okay okay all right and so the guy went to the psychic

01:22:49.960 and the psychic told him if he pays her 5100 bucks that she could get it removed she could remove it

01:22:56.440 from him got it okay so this is like witch wars yeah i guess so so you hire a witch i hire a witch

01:23:02.280 yeah we'll see how it goes okay it's like suing what's that lady you talk about the beginning of

01:23:05.960 the show miss chloe oh yeah i'll have to follow this one now i'm really curious i'm curious we'll have

01:23:13.960 to circle back yeah we'll circle back on that one i mean almost certainly the guy doesn't have a

01:23:17.640 lawyer and he's representing himself i cannot imagine fifty one hundred dollars yeah especially for that

01:23:23.000 it would be interesting if the if the um psychic hires an attorney and if so who i'll be curious

01:23:28.920 about that and uh see how long it goes but you know it's hard to prove curses i don't think i've

01:23:35.160 seen that done before yeah i don't know man that's tough i'll tell you i was selling uh andy i told

01:23:39.400 do we really need to prove anything anymore yeah but andy i was telling i thought we just threw 0.82

01:23:45.160 tantrums and got awarded shit i was telling rob about our story when we went to california how we 0.97

01:23:49.400 were driving to the to the farm and there was this lady that was standing in the middle of the 1.00

01:23:53.880 park and she was whipping herself whipping herself yeah yeah and like i mean so i saw this hell i'm

01:23:58.040 like california makes it bro they were we were driving to speak at that event we were there for 0.99

01:24:02.760 a couple weeks ago and uh we're driving down the road dude and like you see some weird shit in 0.89

01:24:07.800 california man like how was the last time you've been there i've okay so it's been a lot san diego 0.99

01:24:13.000 nutramar 2015 i'm telling you la is a bizarre place don't go back even the motherfuckers that 0.99

01:24:18.520 live there will tell you that like true or not true absolutely true you gotta see some shit every 0.99

01:24:22.600 single day that you never saw before yeah ever when today on this particular day what we both saw 0.98

01:24:29.080 we had never seen i've never seen them before there was this woman what white lady 400 pounds 1.00

01:24:34.360 four or five hundred pounds easy like a large human yeah with a full fucking bullwhip whipping 0.89

01:24:40.920 it around her back yeah like in on the side of the street like like twirling it and then like 0.97

01:24:46.520 snapping it on her own back like not like super hard or nothing but no yeah no no it probably didn't

01:24:52.280 feel good well the best part of that so i mean we all look at each other right like what the 0.98

01:24:57.080 fuck and the driver's like yeah maybe that was her outdoor workout of the day yeah you had to show 1.00

01:25:02.120 75 r listen i you know what if you want to whip yourself with a harder option i ain't gonna say 0.99

01:25:08.760 it doesn't count hey dude that was some weird it was i take that back last time i was in california

01:25:14.920 was literally when coronavirus hit it's pre-covid i remember it was literally i was in i was in

01:25:18.840 chinatown the same weekend that pelosi was hugging say we should be out hugging each other and i was

01:25:24.440 there i was like literally in the middle of it there's shit on the sidewalks now that i think about 0.51

01:25:27.400 it yeah so i retract my statement and what were you there for i just took raquel for oh we're 1.00

01:25:31.800 going for jason klipa's dollars that's right that's right auction oh fuck you were in the bay 0.99

01:25:35.320 area yeah that's even way worse than fucking la oh dude i mean there's piss and shit down the street 1.00

01:25:41.080 la is like gold compared to fucking oakland i mean is it not it is yeah i worked for the oakland 0.99

01:25:48.120 district attorney for a summer in law school so that's some interesting field trips during that 0.91

01:25:52.200 summer definitely yeah dude it's sad man like it's sad it is like it's like a forgotten people like

01:25:58.440 almost like when you go to dinner like this is what la this is why la bothers me so much like

01:26:05.000 there's such an issue with homelessness um and poverty that it's so common that people don't see

01:26:12.840 it you know it's it's it's like when i'm with my friends from la uh not dan fleischman because

01:26:18.200 fleischman has a charity that actually helps this called model citizen fund um tremendous dude by the

01:26:24.840 the way one of my best friends uh but biggest heart of anybody i know but uh you know if you

01:26:33.000 my other friends right that are just you know like dude you go to dinner with them and like i for me

01:26:39.960 this is just it's hard to do like you go to dinner with them and you're beverly hills at this nice place

01:26:44.920 and you just went in there for four people spent a thousand bucks on fucking dinner and you walk out 0.96

01:26:50.120 and there's fucking people that are like literally fucking starving on the on the street like right 0.99

01:26:54.280 there like in front of your face and it's not it's not just that they're there it's that the people 0.99

01:26:59.160 you're with act like they don't they're not there like that's what bothers me dude like and then and 0.61

01:27:04.280 i see all these politicians on tv talking about how they're gonna fix all this shit and then making 0.67

01:27:09.560 policy that actually contributes to that even further it's just it's a hard thing for me to wrap my 0.97

01:27:15.320 fucking heart around you know what i mean like at some point in this country guys we're gonna have 0.77

01:27:20.360 to get real with the problems and stop supporting these people that are just doing it for their own 0.98

01:27:24.920 benefit or to line their own pockets we're gonna have to deal and guess what those people are gonna

01:27:29.160 sound uh aggressive when it comes to solving problems because the the answers to hard problems

01:27:36.120 are usually hard you know and uh i give a lot of hate to california but i also have a lot of

01:27:42.040 empathy for the people there because like it's to me it's a situation i would have a heart usually

01:27:47.800 like when i look at problems i can say okay this is how we could solve it we can do this that's

01:27:52.040 that's a situation where i don't even know the fuck i can't even fathom the solution to it because it's 0.67

01:27:56.680 so bad like it's it's it's disturbing to me yeah i mean that's really it it's like yeah what it's such 0.77

01:28:02.520 an intractable problem or it feels that way that it's like what is the solution i i don't know what

01:28:08.520 the solution is and i my opinion is the people who have been tasked with figuring that out have

01:28:13.240 done a pretty bad job of trying to figure it out yeah and it's but it's like it's one thing to have

01:28:17.560 policies that don't work it's another thing to on top of that make public statements that can only

01:28:24.600 encourage the problem to get worse correct even if they don't reflect what the policy is that you're

01:28:29.960 doing to say stuff that's basically like an open invite to more people to come to california for

01:28:35.400 that purpose it cannot possibly be helpful yeah so it's it's frustrating that people who we look to

01:28:42.600 to uh whether it's you know digesting the science or digesting an economic reality and then convey

01:28:49.560 that message aren't thinking well what's the impact or if they are thinking about it they're thinking

01:28:53.880 about it completely backwards right what's the impact of me saying this about my policy even if

01:28:58.920 that's not the policy and then you act surprised when the problem gets really worse yeah acting surprised

01:29:04.280 and then and then saying you'll fix it so you can get more votes again you know it's a it's it's

01:29:08.680 frustrating dude um you know one of the things that always irritates me when i talk to talk to people 0.98

01:29:14.840 that and i say don't you guys like see this shit like what do you think of that their answer is always 0.99

01:29:19.560 the same it's always the fucking same bro those people want to live like that that's what they say 1.00

01:29:24.680 with a straight face and like do i've talked to plenty of homeless people myself they don't want to 1.00

01:29:29.320 fucking live like that they're they're meant there's a lot of mentally ill there's a lot of 0.97

01:29:33.400 people that are incapable of taking care of themselves there's a lot of people that have 1.00

01:29:36.920 no literal no other options or help fell on a time where there was no option for them but to to live that

01:29:43.080 way and you know to walk right past it and not care or not notice it and like like i don't know man

01:29:50.840 it's just it's hard for me to go there because of it you know what i mean yeah and i mean it's harder

01:29:55.400 and harder to not care about it because the problem is getting so much worse so rapidly but

01:29:59.720 there's not that many areas you can go to where you're not going to see that in your face every

01:30:03.640 day so eventually something is going to have to happen because you can't really just escape it even

01:30:08.440 if you only dine out in beverly hills you're it's there it's there it's on every sidewalk yeah exactly

01:30:13.960 you know that do you ever been in that restaurant the little door yeah yeah so that's one of the

01:30:17.480 places i like to go to out there and uh um i don't know if he still owns it but at one point

01:30:22.600 lawrence fishburn was the owner or part owner yeah they only got a little one shooter bathroom

01:30:27.240 in there you know you know how they got that little bitty bathroom and one time i was there

01:30:30.920 and i'm standing in line and there's like four dudes in in front of me and then there's you know

01:30:35.960 a guy walks up behind me i don't see who it is and he's like man you guys sure are taking a long 0.96

01:30:40.040 time i'm like fuck this i think that's morpheus i turn around sure as fuck there he was like 0.98

01:30:44.920 standing there looking at me like i'm in the fucking matrix and he's like yeah i own this place and i'm 0.99

01:30:48.600 like cool place and like made like a couple dick jokes like you know about us going in the one 0.99

01:30:53.800 single shooter playing swords and shit and then he bought me a beer and fucking it was just like 0.97

01:30:58.520 no big deal but that was kind of cool that is cool two thumbs up morpheus awesome dude 0.98

01:31:04.920 you know what is two thumbs in awesome dude he's a big dude too he's not a little guy really yeah

01:31:09.320 like he's a big guy like but he's close to my size almost as handsome big thumbs yeah one more or

01:31:17.800 no yeah i got one more yeah you're sleeping no we talk a lot about you know starting a little

01:31:23.320 for cellaville right yeah i'm down cool so here you go tennessee town just listed for sale

01:31:29.400 whole town a whole well what's included a one house and four general stores

01:31:37.080 that sounds like a it's a good starting place that sounds like an all right thing man you get to live

01:31:41.960 by yourself run four businesses i'll tell you what that's a highly competitive environment though

01:31:45.720 one house and four stores i mean you gotta really have to earn that business man yeah no 1.00

01:31:49.400 shit motherfuckers don't want to compete against me oh yeah motherfucker if you ran that business 1.00

01:31:53.800 you'd be selling shit to people in your own house that's right and that store would stay open 1.00

01:31:59.800 and so here we are all right we would be paying the bills that's all you need to know about that's 0.99

01:32:04.440 what you're talking about earlier about trusting people with your money i was gonna tell

01:32:06.840 anderson look what happens you trust me with your money about a city all right so final thoughts

01:32:13.240 so i think you know the show you know bounced around a few few places but i think as a whether

01:32:19.640 you're a business owner who has struggled to get into social or struggling with social or a young

01:32:24.200 person trying to understand the fundamentals of social it's here to stay it's not going anywhere

01:32:29.240 and i think the argument for um the fact that you need to start developing these skills now is here

01:32:36.600 like you have to do it it's a non-negotiable and so you know the the fearful things in life are

01:32:41.720 are usually the right choice or the things that scare you the most or the things that you should

01:32:44.920 do and challenge yourself with and so my challenge to you is hey listen it's really hard to get

01:32:49.640 vulnerable it's really hard to to tell your to speak your truth and be you however the long-term

01:32:54.440 investment payout on that is invaluable and i think let's clarify vulnerable there real quick

01:33:00.200 because a lot of people hear vulnerable and they think like tell your sob story no no no humility in

01:33:04.440 the sense of you know making sure that like hey when you know you know and tell them that you know

01:33:08.280 and stand for what you know when you don't know don't have an opinion it's okay vulnerable enough

01:33:11.480 to be authentic correct what he's saying yeah and i think you know one of the best things that i've 0.99

01:33:15.400 done for my own personal brand is like hey man like i fuck i struggle too you know goddamn i'm 0.97

01:33:19.560 struggling right now you know what i mean like and that's part of life you're going to struggle and 0.98

01:33:23.480 learning social media is part of is just one of those struggles guess what i've been through that

01:33:28.680 struggle too i remember the very first post i made i remember talking to the first influencer i

01:33:33.240 remember all of these things i've been there i do that i've done that i understand that and so

01:33:36.920 sharing those struggles has been very valuable to building a career and i would suggest that if

01:33:42.200 you're struggling to get into the game start today start to tackle those struggles and in 10 years

01:33:47.080 you're going to you're going to look back as one of the best decisions you ever made what was

01:33:49.960 the what was the scariest piece of content for you to ever make i think the first time i had to do

01:33:55.160 a video um on a story when stories came out and had to do a video it was really it was really

01:34:01.720 humbling because man you had to you know you had only 15 seconds to make it work remember when we

01:34:05.800 used to shoot these things and you had to be really good in 15 seconds and you had to get

01:34:08.840 it done and you had to try to that's no problem for you though it's not um i mean if you've seen

01:34:12.600 any of my early instagram videos no way dude they're awesome he doesn't he's thinking he's 0.62

01:34:18.440 talking about two thumbs in his ass no no yeah early early instagrams were extremely creative 0.90

01:34:25.240 because you only had 15 seconds to make it work you know i enjoyed instagram better when it was 0.98

01:34:28.920 that way it was fun because well but you had it forced creativity not only does it force

01:34:33.240 creativity but you had to you had to get really get uncomfortable and being silly kind of too

01:34:37.560 because it forced you to to kind of like all right well you know i mean there's the the mullet video 0.99

01:34:41.560 and us that's the best one ever yeah and and you do all these stupid videos you know and and of 0.99

01:34:47.160 course do you think i want to put on a fake fucking mullet do an infomercial no i was fucking 30 1.00

01:34:51.400 fucking two years old i was about to have my son like no i look like a fucking asshole no you didn't 0.99

01:34:55.320 everybody loved it it was awesome you know and and that was where the one take sal thing came out 1.00

01:34:59.720 it's like i they put a wig on me i fucking knocked that motherfucker down and walked the 1.00

01:35:02.920 fuck out because i had shit to do right and you start understanding like all right you got to do 1.00

01:35:06.520 all these creative things well you're going to look like a fucking asshole people are going to laugh at 1.00

01:35:10.360 you people are going to find value in the fact that you can have enough humility for people to laugh 1.00

01:35:15.080 at you but still try to help yeah all right good shit rob what's your final thoughts i was thinking 0.95

01:35:21.000 when you were saying that like you have to be willing to be bad at something for a while to 0.95

01:35:24.440 eventually be able to get good at it and a lot of people i think are don't get started because

01:35:29.640 they're afraid to be bad at it i think i don't put out a lot of like it's not that creative but

01:35:35.480 still getting in front of the video for the first time that i didn't like that at all i still don't

01:35:39.160 really like it but i understand like it gets easier and you get better at it and there's a lot

01:35:44.360 of opportunity on the other side of doing stuff that you don't want to do sort of like we were

01:35:48.360 talking about earlier and you kind of just have to be willing to be bad at something for a while

01:35:52.520 i think i think also too one of the big hang-ups that people have about con video content is like

01:35:57.640 you think like it's got to be perfect right like you you have this idea that you got to make this

01:36:01.560 video perfect and when you first start you know you're going to make it 400 times just like when

01:36:06.200 you you know back in our day we used to record our own voice on our answering machines right or a 0.99

01:36:10.840 voicemail yeah and we'd record it a hundred times but god that fucking sucks you literally said the 0.99

01:36:15.400 same thing 400 fucking times nobody gives a yeah like everybody knows the beep is coming that's when they 0.99

01:36:20.280 want to talk you know so like realize that nobody's as critical uh on you as you are yourself right 0.97

01:36:27.960 those little mistakes that you make and those little things those are actually endearing they're endearing

01:36:32.920 qualities to the people watching because they real make they it makes you real it makes you you're you're

01:36:38.840 out there on the internet and it inspires other people and they say you know what i like this guy he's

01:36:43.240 a real dude he's authentic so like don't get caught up in the perfect game just get caught up in the

01:36:48.520 do it game yeah yeah there's those perfect polished instagram feeds those days are over yeah they're 0.97

01:36:53.560 over don't care about that anymore no because everybody knows it's bullshit you know we all 0.80

01:36:57.160 because we all did it we all sat there did the video 400 times and then we're like now we know what 0.91

01:37:03.000 that guy did to get that and it's just not what we want what do you think yeah i i think what sal 0.96

01:37:08.360 touched on a lot earlier about this authentic authenticity off shit authenticity that ain't 0.94

01:37:15.320 still not it that ain't it authenticity authenticity so you haven't learned to be authentic yet so you 0.96

01:37:20.360 can't they haven't graduated saying the word gotcha 15 seconds um no but i think i think about it and i

01:37:26.040 think about like what what my job my role in that is right and so you know i think the consumers the

01:37:32.280 people who aren't in that category of influencers your responsibility is to support those who are

01:37:37.880 being authentic people who are sharing the right values sharing the right messages and be be supportive of

01:37:42.840 those people and stop following these fake people that are just flexing that that that are giving

01:37:47.880 you absolutely zero value go support the people who are actually doing it and actually standing up 0.97

01:37:52.760 for the right shit that's that's what my uh two cents would be yeah all good stuff hey bro appreciate 0.87

01:37:57.720 you making the trip out for the show man yeah it's been fun awesome to be here yeah really appreciate 0.96

01:38:02.040 the invite yeah we'll definitely keep you uh more regular on the show as we talk about when we get

01:38:06.760 back to talking about business and marketing and things because uh i think you have a lot of

01:38:09.960 a legitimate value to offer and i just want to say thanks for all the content you put out

01:38:14.520 uh because it's helped us redefine and look out for ourselves and be better at business and uh

01:38:19.400 i just really appreciate it brother so thank you a whole lot again guys uh your instagram one more

01:38:24.840 time for the guys robert freund law okay guys follow this man he gives out a lot of info and if

01:38:30.280 if you're a new uh if you're a new if you're new to influencer marketing you're not quite sure what to do

01:38:35.640 reach out to him he's here to help that's what he does so uh thanks again and i appreciate it and

01:38:40.120 guys i really appreciate you guys listening to the show if you got value out of the show if it made you

01:38:44.440 laugh and made you think if it made you uh better in any way um share the show if you didn't like it

01:38:50.360 then maybe you'll like the next one probably not though so don't don't listen 1.00

01:38:54.200 yeah went from sleeping on the floor now my jewelry box froze fuck a pole fucker stole counted millions 1.00

01:39:00.280 in the code bad bitch booted swole got her on bankroll can't fold that's a no headshot case closed 1.00

REAL AF with Andy Frisella - October 16, 2021

153. Finance, Influence & Authenticity Ft. Rob Freund

Episode Stats

Summary

Transcript

REAL AF with Andy Frisella - October 16, 2021

153. Finance, Influence &#x26; Authenticity Ft. Rob Freund

Episode Stats

Summary

Transcript

153. Finance, Influence & Authenticity Ft. Rob Freund