REAL AF with Andy Frisella - April 27, 2022


283. Q&AF： Workplace Parties, Transition From S2 To 1st Phorm & Creating Momentum During Complacency


Episode Stats


Length

27 minutes

Words per minute

204.35822

Word count

5,705

Sentence count

448

Harmful content

Misogyny

9

sentences flagged

Hate speech

18

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of the Realist s sake podcast, DJ answers your questions and talks about how to be a better entrepreneur. DJ also talks about why he does what he does and what it takes to be successful in the real world.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 What is up guys, it's Andy Priscilla and this is the show for the realist sake about the
00:00:21.080 lies, the fakeness and delusions of modern society and welcome to motherfucking reality.
00:00:25.300 Guys, today we have Q and AF, this is where you bring the Qs and give you the AFs and as
00:00:31.880 always, DJ is going to read your Qs and you can submit your Qs, email them in to askandy
00:00:38.000 at andyfriscilla.com.
00:00:39.600 What's going on, man?
00:00:40.760 What's going on, man?
00:00:41.460 It's been an interesting day.
00:00:43.380 Oh, really?
00:00:43.900 Yeah.
00:00:44.160 I wouldn't know.
00:00:45.280 I've had my head in my fucking own business for the whole day, so has the world exploded
00:00:50.760 yet?
00:00:51.200 Entrepreneur shit?
00:00:51.680 Yeah, actual business ownership, not pretending to be a business owner on the internet.
00:00:57.040 You got a fee?
00:00:57.940 Oh yeah, we do have a fee.
00:00:59.200 The fee is very simple, guys.
00:01:01.020 If you like the show, if it makes you think, if it makes you laugh, if it teaches you something,
00:01:05.620 share the show, okay?
00:01:08.040 I don't run ads on the show.
00:01:09.220 I'm actually a real entrepreneur in real life, so I don't need the ad revenue.
00:01:14.720 I make plenty of money.
00:01:16.300 I do pretty good on my own and I like to give back.
00:01:19.140 I like to give information to you and you probably wonder, like, why the fuck do I
00:01:23.320 do this?
00:01:23.740 Well, here's the reason I do this, because I realize that if I don't teach this information
00:01:29.260 to you, who is going to teach it to you?
00:01:32.360 Because we have 80% of the motherfuckers out there trying to teach you shit, aren't doing 1.00
00:01:36.800 real shit in real life.
00:01:37.780 They don't own a real company.
00:01:39.000 Can't go online and buy their products unless it's coaching, okay?
00:01:41.800 So whose job is it to teach?
00:01:43.400 Well, it's my job.
00:01:44.500 And unfortunately for you, I wasn't born to be a teacher.
00:01:47.880 I was born to kick ass, and so you got to deal with a little bit different way of
00:01:51.220 communication.
00:01:52.080 So hopefully you can appreciate it.
00:01:53.960 A little profanity here and there.
00:01:55.140 Yeah.
00:01:55.600 Or a lot, depending on how I fucking feel.
00:01:58.160 Right.
00:01:58.700 So.
00:01:59.600 Well, man, I got some good ones for you, man.
00:02:01.000 Yeah.
00:02:01.440 Let's knock these out.
00:02:02.580 Yeah.
00:02:02.820 And if this is your first time listening, we do divide the show up into different shows,
00:02:08.680 okay?
00:02:08.980 When you come here and subscribe to Real AF, you're going to get, well, you never know
00:02:14.140 what the fuck you're going to get.
00:02:15.220 You're going to get, most of the time you're going to get CTI, which is cruise the internet.
00:02:18.800 All right?
00:02:19.040 That's where we look at what's going on in the world and we make fun of it and make fun
00:02:23.460 of you for believing it.
00:02:24.600 And then we have Q&AF, which is here, which is where I teach my entrepreneur content.
00:02:29.200 If you want to learn more in-depth entrepreneur content, there's a lot for free in the MFCEO
00:02:35.520 catalog, which is the number one entrepreneur podcast of all time.
00:02:39.120 If you scroll on back to numero uno and start there, there's 330 episodes of pure entrepreneurial
00:02:46.260 goodness that you can listen to.
00:02:49.260 If you want to learn more in-depth, you can join Arte Syndicate, which is a club that Ed
00:02:54.120 and my Latin I run that teaches people how to fucking win. 0.82
00:02:57.500 Then we have Real Talk, which is where I get on and I yell and basically tell you all the
00:03:03.940 shit none of your friends will tell you and force you to look in the mirror and figure
00:03:07.280 out that the problem is you.
00:03:09.480 And then we have full-length episodes where I get my famous friends to come on and we
00:03:12.740 talk about how they kicked ass. 0.91
00:03:13.940 And that's basically how we do the show.
00:03:16.220 I don't really give a fuck if you don't like the show, so don't worry about emailing me
00:03:19.880 in because I don't care and I don't answer to you and I don't answer to fucking anybody. 0.99
00:03:23.460 So if you don't like the show, don't share it.
00:03:25.260 But if you like the show, please share it.
00:03:27.160 That's the feed.
00:03:28.100 Sign me up.
00:03:29.360 Hey, man.
00:03:30.380 Is that not accurate?
00:03:31.760 It's very accurate.
00:03:32.580 Okay.
00:03:32.880 It's fucking accurate. 0.62
00:03:34.880 Like these people, you know, people fucking email into my various companies. 0.84
00:03:39.040 Oh, I don't like it.
00:03:39.800 Well, guess what, motherfucker?
00:03:40.980 I'm not going to fire myself.
00:03:43.320 Okay.
00:03:44.140 So fucking look away, go away, go buy someone else's shit.
00:03:47.980 I don't give a fuck.
00:03:49.240 All right.
00:03:50.080 Anyway, so how can we help people today?
00:03:51.880 We got some good ones for you.
00:03:53.160 Got some good ones for you, Andy.
00:03:54.680 Question number one, Andy, what are your thoughts on workplace parties?
00:04:00.240 Okay.
00:04:00.520 Not the, you know, I got coffee and donuts in the fucking break room for Susan's birthday.
00:04:05.600 But this person says, my boss told me that I shouldn't go to parties that my employees host
00:04:10.480 because I am their manager and need to maintain a level of professionalism.
00:04:15.220 So how do you balance professionalism and being a regular dude when it comes to your employees?
00:04:19.460 Look, man, there's some truth to that.
00:04:23.620 I feel like it's a tough question.
00:04:24.560 Yeah.
00:04:24.980 There is a nuance, right?
00:04:26.180 And nuance means there's no clear answer.
00:04:28.320 And the answer depends on the circumstances.
00:04:32.300 You know, I don't think it's now.
00:04:34.500 Now, listen, I've been doing this since I was 19.
00:04:37.020 Right.
00:04:37.320 All right.
00:04:37.780 So, like, I've gone through the phase where I've partied balls with all my employees.
00:04:42.340 Right.
00:04:42.800 Well, you're all the same age.
00:04:44.260 Yeah, that's right.
00:04:45.340 And a lot of good things came from that, right?
00:04:49.140 Like, everybody got to see everybody make ass of themselves at one point or another.
00:04:52.980 Because that's what happens when you go out partying with your friends.
00:04:55.780 Everybody's got to be the dumbass every night, right?
00:04:57.840 Everybody's got to be.
00:04:58.780 It's always somebody's turn.
00:05:00.040 That's right.
00:05:00.560 Yeah.
00:05:01.260 You know, as you get a little bit bigger and, you know, you start bringing in people that
00:05:06.340 don't really, you don't really get to know as closely, you know, things do change.
00:05:11.480 And the dynamic does change.
00:05:12.800 And that's unfortunate because I do think that the time when you're a smaller company, you
00:05:19.920 get to know your people a little bit better just because there's everybody, everybody
00:05:23.920 knows that you're a bunch of fuck-ups trying to do something. 0.93
00:05:26.580 Right.
00:05:26.960 Whereas when you start to actually do something, people start to look at you a different way,
00:05:31.920 which sucks.
00:05:33.460 It's not as fun.
00:05:34.440 It's not MFCEO.
00:05:35.400 It's just CEO now.
00:05:36.360 Yeah, right.
00:05:37.000 And it's not as cool, dude.
00:05:38.620 It's not as fun.
00:05:39.420 Yeah.
00:05:39.620 And unfortunately, the atmosphere that we live in today, you know, people like to hold things
00:05:46.080 against people and judge people and act like, you know, people don't make the same
00:05:51.260 mistakes that you make.
00:05:52.380 And, you know, for that reason, it's probably a better idea in most places to do what your
00:05:58.920 boss said there and to really stay away from those things.
00:06:03.280 But man, you know, I think it all comes down to just knowing your limits and knowing where,
00:06:08.780 you know, maybe you don't want to be the guy that's dancing on the fucking bar and putting 0.96
00:06:12.540 a fucking lampshade on her head. 1.00
00:06:13.620 Maybe you do.
00:06:14.260 Maybe that's the atmosphere you want.
00:06:15.440 I don't fucking know.
00:06:16.060 There was a time when I was that guy for our company, bro.
00:06:18.760 I was the wildest motherfucker in the company.
00:06:20.320 It was Wolf of Wall Street shit.
00:06:21.760 Right.
00:06:22.420 And and that was a lot of fun.
00:06:24.700 But, you know, nowadays it's it's it's a little bit different.
00:06:28.060 I don't like to party like that anymore.
00:06:29.500 I don't fucking I don't really get too wild anymore.
00:06:32.600 And so maybe it's just different for me.
00:06:34.360 But I think that's a delicate situation.
00:06:35.940 And I think, you know, approaching it with the understanding of, you know, OK, these guys
00:06:40.180 are my friends, but also, you know, I have to manage them and we have to get shit done.
00:06:45.800 And I think the best way to handle that situation is to compartmentalize it.
00:06:51.520 You know, I think a lot of people that are in leadership roles try to carry those leadership
00:06:55.120 roles to the social events.
00:06:57.980 Right.
00:06:58.280 Like they get to the social event and they keep they try to they try to keep their work
00:07:01.780 code on.
00:07:02.280 Right.
00:07:02.660 Right.
00:07:02.880 Like, bro, when you go to that social event, it's just it's just you and the fellas and
00:07:07.300 or you and the and the co-workers or whatever.
00:07:09.520 Right.
00:07:10.300 And letting that guard down to show everybody that you're just one of them is helpful and
00:07:17.080 harmful in certain situations.
00:07:18.440 So navigating that just takes some self-awareness.
00:07:21.880 I like to operate where, you know, when we're at my house or we're out somewhere, we're
00:07:27.280 we're all the same.
00:07:28.780 We're equal.
00:07:29.400 We're equals.
00:07:29.960 And we are.
00:07:30.600 And when business time to get business time, we're still all equals.
00:07:35.520 But it's just my role to call the shots at the end of the day.
00:07:38.360 Right.
00:07:39.840 And I think, you know, leaving your ego out of leadership is a good way to approach those
00:07:44.200 situations.
00:07:45.060 It allows you to have a healthy balance of friendship and get shit done.
00:07:48.880 I think most of my team here understands that, like, when we're out, we're out.
00:07:53.620 And when we're here, we're here and we don't hold things against people.
00:07:57.900 Like, there's been plenty of employees here that have, like, gotten too drunk or, you know,
00:08:02.360 maybe got a little too loose at some of these.
00:08:04.640 We don't hold that against people when they come back to work.
00:08:06.900 That's not how we do shit here.
00:08:08.160 Yeah.
00:08:08.680 We treat people like humans.
00:08:10.340 We when we're friends, we're friends.
00:08:12.120 And when we're as long as you don't come into work acting like that, there's not going
00:08:15.780 to be a problem.
00:08:16.440 And I think that's the way it should be run.
00:08:18.020 Well, I mean, would you say there's definitely ways to have those fun atmosphere parties?
00:08:22.140 Right.
00:08:22.400 Like, like we do one P has summer smash.
00:08:25.280 Yeah.
00:08:25.620 Right.
00:08:25.880 Like, yeah, I think that would be like, I mean, I'm not saying everybody can can do that.
00:08:29.600 Right.
00:08:29.900 And get Steve Aoki in here.
00:08:32.240 Right.
00:08:32.480 But like, there's definitely ways to fucking make those positive interactions.
00:08:36.820 I think, you know, one of our core values here is building fun and positive relationships
00:08:41.680 and having fun and partying and letting off steam.
00:08:45.000 That's part of that deal.
00:08:45.820 So like, I don't to me, you know, I feel like this whole this whole can't hang out, can't
00:08:52.660 do that.
00:08:53.300 I think that's all to make up for a gap in your weak leadership abilities.
00:08:57.200 I think you should be able to lead your team and still be socially friends with them.
00:09:01.500 You know, if we were all out on a combat mission and there was life or death situations,
00:09:06.440 you know, you guys and I was leader and you guys, we would be I would make the fucking 0.67
00:09:10.920 call.
00:09:11.440 Right.
00:09:11.700 If we're out at the bar and, you know, you guys say, I want to go to this other bar.
00:09:15.260 I'm going to be and you guys all there's four of you.
00:09:16.940 I'm going to say, hey, all right.
00:09:18.020 Well, everybody wants to go to the other bar.
00:09:19.520 Let's go.
00:09:19.920 Like, it's just knowing when to assert and when not to assert.
00:09:23.640 Yeah.
00:09:23.940 And I think a lot of people try to I think it's kind of a cheesy way to maintain a power
00:09:29.500 structure over someone by by limiting interaction.
00:09:33.320 I think the better opportunity is to is to, you know, participate in the interaction, be in
00:09:37.900 control of yourself as much as possible.
00:09:41.160 But, dude, this is all leadership styles.
00:09:43.140 Like there's a million different kinds that work.
00:09:45.520 For me, you know, I just I do what I said I just did.
00:09:49.620 You know, my friends are my friends.
00:09:50.900 And when we come in here, we got to do something.
00:09:53.180 We take it serious.
00:09:54.640 And if somebody treats I've never had a problem with that.
00:09:57.880 I've never had one of my guys who I consider some of my best friends in the fucking world,
00:10:02.560 if not my very best friends, you know, when we're out, you know, and then they come
00:10:09.140 here and they treat me like like we all understand the dynamic.
00:10:12.000 Yeah, you know what I'm saying?
00:10:13.160 So, like, I've never had an issue with this.
00:10:15.020 Yeah.
00:10:15.820 So, you know, now now.
00:10:20.700 I don't know.
00:10:21.320 I just think it depends, man.
00:10:22.780 I think it just depends on your fucking leadership ability.
00:10:25.620 Yeah.
00:10:25.800 You know, I think if you want to have a good culture, a fun culture, a culture that, you
00:10:30.440 know.
00:10:31.480 Productive.
00:10:31.800 Yeah.
00:10:32.720 That people want to be around.
00:10:34.040 You have to be willing to spend fun time with your team and enjoy it and have it be genuine.
00:10:38.340 Yeah.
00:10:38.580 I think a big problem is, too, a lot of these managers and CEOs think they're like in a
00:10:42.860 different class than the people that work for them.
00:10:45.200 You know what I mean?
00:10:45.660 Like, oh, I'm a fucking more important people.
00:10:47.840 I'm going to go around hanging out with the fucking pinky up crowd here. 1.00
00:10:51.140 Like, dude, I don't fuck around with those people.
00:10:53.040 Right.
00:10:53.340 Like when I hang out, I hang out with my people right here.
00:10:55.500 I think that sends a better message than seeing me all over town with the who's who of our
00:11:01.020 fucking community.
00:11:01.800 Right.
00:11:02.200 I mean, I don't agree.
00:11:03.540 That's just my take, man.
00:11:04.780 I don't think it's I think there's pluses and minuses.
00:11:07.440 And I think you learn.
00:11:08.340 I think it's just like everything else.
00:11:09.480 You're probably going to make a mistake.
00:11:12.640 The one thing that I would say is a no, no for sure is like, you know, don't over consume
00:11:19.260 when you go to these parties.
00:11:20.440 You know what I'm saying?
00:11:22.460 You'll get yourself in trouble with that.
00:11:24.160 Yeah.
00:11:24.360 I just it just you just will.
00:11:26.040 And I've made my I've made those mistakes before where I've made an ass out of myself
00:11:29.320 in front of people I didn't want to.
00:11:30.780 You know what I mean?
00:11:31.260 And I learned.
00:11:32.480 Yeah, I was I didn't do it again.
00:11:34.880 Right.
00:11:35.100 I was like, those are things that you have to learn as a business owner.
00:11:38.440 And I would if you're after 23 years of doing this now, I don't regret any of the times,
00:11:47.320 any of the good times, any of the trips, any of the partying or any of the fun shit that 0.67
00:11:51.400 we did with our team ever.
00:11:52.440 I it's probably the best times I ever had my whole life.
00:11:55.820 So, you know, I think just ignoring that because you want to maintain a power structure.
00:12:01.580 It's kind of weak leadership.
00:12:03.100 You know, I think you should be a strong enough leader where you're a leader at work and out
00:12:07.200 outside.
00:12:07.780 It's a chance to show the guys that you're just one of the guys and we got a job to do.
00:12:11.080 I think it builds respect with your team, not takes away.
00:12:13.820 That's just my personal take.
00:12:15.340 That's real, man.
00:12:16.120 I like it.
00:12:16.680 Does that make sense?
00:12:17.280 No, it does.
00:12:18.200 It does.
00:12:18.560 It absolutely does.
00:12:19.300 Yeah.
00:12:19.640 I think that's just something that people got to kind of find on their own.
00:12:22.380 Yeah.
00:12:22.680 I think that's it.
00:12:23.540 It's just a style of where you're comfortable and what's productive and how it works.
00:12:28.100 But if all your employees are into some weird shit, probably probably don't go to those
00:12:31.740 parties.
00:12:32.140 Well, if they are, they're probably taking their cues from you.
00:12:34.520 You know what I'm saying?
00:12:36.240 So.
00:12:37.460 All right.
00:12:38.220 Question number two.
00:12:39.980 And let's talk about the transition from S2 to One Piece.
00:12:42.560 So you were 10 years in business, how exactly did the opportunity come around or the idea
00:12:49.460 or when did you see that next move to transition from S2 to One Piece?
00:12:54.560 What did that look like for you?
00:12:56.220 Well, you guys have to understand that.
00:13:00.180 Because you went from selling people's products, right?
00:13:03.420 To selling your own.
00:13:04.720 Yes.
00:13:04.780 I mean, that's a big, that's a big job, right?
00:13:06.680 For sure.
00:13:07.380 For sure.
00:13:07.800 You know, when we started the company, a lot of people don't realize like how little
00:13:13.300 of capital we had.
00:13:14.720 We have $12,000.
00:13:16.960 We had to, for us to get a space because we didn't have any credit, we had to pay a
00:13:22.540 year's rent up front, which was a thousand bucks a month.
00:13:25.040 So it was 12 grand.
00:13:25.780 It's all our cash.
00:13:26.680 That's everything.
00:13:27.200 Yeah.
00:13:27.760 So we had to finance all of our inventory, all of our shelving, everything else in the
00:13:32.580 store on credit cards.
00:13:34.080 And, you know, that's how we started.
00:13:36.420 So for us to like go from that to having our own company was a, it was a massive, like
00:13:46.140 it was almost, it was almost an unbelievable goal, if that makes sense.
00:13:55.120 Because like, dude, you got to remember, I was having this discussion with my brother
00:13:59.100 a couple of weeks ago and, you know, I got, my dad found our first tax return from 1999
00:14:06.640 and he brought it into work and it was like negative $3,500 for the year.
00:14:11.540 And, uh, it said supplies and we built out that whole entire store for $500 and it was
00:14:20.920 on that line item.
00:14:21.760 And I had forgot that it was only 500 bucks for us to build for all the shelves, all the
00:14:26.720 plywood.
00:14:27.420 Yeah.
00:14:27.440 We built it with our fucking own hands.
00:14:29.480 Right.
00:14:30.260 Um, cost us $500 and like that fucking table right there is eight grand that I'm pointing
00:14:35.320 at.
00:14:35.540 So, you know what I'm saying?
00:14:37.460 That is a big jump.
00:14:38.100 Yeah.
00:14:38.340 And we got like, what, 40 of those around the fucking building?
00:14:40.820 Like, it's just, it's, it's, it's very bizarre when you really think about how much ground
00:14:46.120 we've covered in the last two decades.
00:14:48.380 Um, so getting that, getting to that next level at the beginning was an unthinkable goal for
00:14:54.320 us.
00:14:54.500 It was something we never really thought we could do.
00:14:57.500 And, um, but, but what, but what happened, what really happened was over the, over the
00:15:04.100 first nine years of us having retail stores, um, you know, we learned the business very
00:15:08.840 well.
00:15:09.160 We got to know the owners.
00:15:10.640 Um, we got to examine which companies did things right, which companies did things not
00:15:15.600 right.
00:15:16.180 Um, what could be improved?
00:15:17.780 And so most of the conversations that Chris and I had in that store, cause remember 10 years
00:15:23.280 in, we were still having days where we wouldn't see anybody.
00:15:25.660 Yeah.
00:15:26.240 So, so, I mean, it was slim dude.
00:15:28.760 Like the first three years I made a $0 the next seven years I made $695 for a total over
00:15:35.780 10 years of $58,000.
00:15:37.860 All right.
00:15:38.800 For 10 years of fucking work, I made 58 fucking grand.
00:15:41.980 People don't believe that shit.
00:15:43.220 I got the fucking proof.
00:15:44.380 Yeah.
00:15:44.700 You know what I'm saying?
00:15:45.720 So how the idea came about was from us basically case studying all the other companies.
00:15:55.800 Day after day, after day, after day, you know, somebody would come out with new packaging.
00:16:00.080 We'd be like, yeah, I don't like this packaging.
00:16:01.600 And we could tell it was bad packaging because the customer, it confused the customer.
00:16:05.680 Right.
00:16:06.460 Um, cause you had that on the ground grassroots.
00:16:09.040 Immediately.
00:16:09.480 Like we got immediate feedback from people.
00:16:11.500 We knew what it was like to sell those products.
00:16:13.520 So like we got to learn a lot about the industry from being the person who actually had to sell
00:16:18.700 it to the customer because, you know, most of these companies didn't, didn't do that.
00:16:23.440 Most of these companies just made shit.
00:16:25.180 And the distribution network was a completely different thing.
00:16:27.900 So they, they didn't know what we knew.
00:16:31.160 Does that make sense?
00:16:32.040 They had no perspective on what actually the customers wanted, how they wanted it, what confused them,
00:16:38.840 what they liked, what they didn't like.
00:16:40.500 They were making products and then hoping that they did well.
00:16:44.160 Right.
00:16:44.420 When in reality, it would make sense to fill the need that the customers want, which they
00:16:49.960 didn't know because they had to rely on people like us to sell their products.
00:16:53.740 All right.
00:16:53.960 You got to remember e-commerce and shit wasn't like what it is now.
00:16:57.320 Yeah.
00:16:57.680 Okay.
00:16:57.860 There was no instant fucking reviews or.
00:16:59.880 And by the way, you can't even tell on the internet what customers true feedback is
00:17:04.780 because you're not having a genuine conversation with them.
00:17:07.300 Right.
00:17:07.800 They're just clicking and buying shit.
00:17:09.400 So really the only feedback that you have is the customers that choose to make, make reviews.
00:17:14.060 Which are one out of every, how many?
00:17:16.300 Fucking a thousand.
00:17:17.260 Right.
00:17:17.560 Right.
00:17:18.140 And then, um, what sells, but you don't know like why other shit isn't selling.
00:17:24.380 Like you just, you don't know these things.
00:17:26.200 And so we got to see all of this shit firsthand for 10 years.
00:17:30.000 And our conversation always came up, came to like this.
00:17:33.780 Um, yeah, man, if we, and first it was, if we ever had a company, we'd do it like this.
00:17:39.700 And then after about three or four years, it was like, well, when we have our company,
00:17:42.540 we're going to do it like this.
00:17:43.820 And it just kind of naturally progressed.
00:17:45.640 Yeah.
00:17:45.980 And, um, and then we got an opportunity to consult on a product, uh, and build a relationship
00:17:52.020 with a manufacturer.
00:17:52.860 And we were able to start manufacturing a very small amount and we took it from there.
00:17:56.860 But, uh, you know, one of the best things that we had that we utilized was our knowledge
00:18:03.160 of having conversations with the customer.
00:18:07.020 So we could understand what they actually wanted, um, what they liked, what they didn't
00:18:12.400 like, why they bought things.
00:18:14.240 And over 10 years, bro, you start to learn a lot of shit.
00:18:16.980 Yeah.
00:18:17.400 Like if you pay attention to it, dude, like I could look at anybody else's brand right
00:18:21.240 now and fucking point at every single product without even knowing how it sells and tell 0.94
00:18:24.840 you that's selling, that's not selling and why.
00:18:27.460 And, and that's comes from experience, right?
00:18:29.980 And so, um, you know, it was just a natural progression of, of thoughts and conversations.
00:18:35.900 And as our retail company grew and gained respect in the community and opportunity presented
00:18:41.600 itself to consult, um, on a pretty big project.
00:18:44.540 And then we worked with that company, uh, that project didn't pan out for that company.
00:18:48.980 And then we, we created a manufacturing partnership, um, based off of that.
00:18:54.440 And that's how we got going.
00:18:55.220 And I mean, when we started first form, you know, people were making fun of us, you know,
00:18:59.560 they were saying, Oh, what are you making that in your fucking basement?
00:19:02.680 You know?
00:19:03.280 Oh, you know?
00:19:04.280 Oh, you mean you're going to make a supplement brand made here in St.
00:19:07.420 Louis and it's going to compete on the national level.
00:19:09.580 Yeah.
00:19:10.280 Motherfuckers. 1.00
00:19:10.880 That's exactly what the fuck we did.
00:19:12.620 And it's exactly what we're going to do.
00:19:14.120 And so when I tell you, uh, we'll be the number one brand globally, uh, just wait.
00:19:18.520 Cause we will.
00:19:19.980 All right.
00:19:20.540 So like, you know, when you're, I guess the takeaway here.
00:19:25.220 For people who are in the beginning is like, you may not be able to see the exact path of
00:19:30.080 how you're going to get where you want to go, but you know, maybe pretend a little bit
00:19:35.060 as if you're going to, as if it's going to work out and observe the knowledge from that
00:19:39.720 perspective, as you're going through what you're doing now, because it's going to give
00:19:43.460 you a more comprehensive understanding of what you want your future brand or your future
00:19:47.660 growth or your future company to actually be in serve.
00:19:50.320 You know, one of the things that first form is based upon, um, is highest quality product
00:19:54.880 that we can make.
00:19:55.560 You know, we would have customers come in the store day after day, after day, after
00:19:58.720 day, and be like, why are all these companies just competing for the cheapest possible product?
00:20:03.260 Like I'm putting this shit in my body.
00:20:05.060 I want the absolute best, not the fucking cheapest.
00:20:07.300 Right.
00:20:07.680 And that was, that was something that we committed to from the beginning.
00:20:10.280 Like we were going to make a product that was the absolute best at whatever price point
00:20:14.860 that ended up being versus trying to create a product for a price point that everybody
00:20:19.120 else was playing at.
00:20:20.160 Right.
00:20:20.560 And when we first did that, everybody said, well, it's never going to work.
00:20:24.180 It's never going to work.
00:20:24.940 It's never, well, we're pretty much the number one fucking brand in this, in our whole fucking
00:20:28.120 category.
00:20:29.480 So it fucking works.
00:20:30.580 I think it works.
00:20:31.140 Okay.
00:20:31.740 Um, but all of that came from, from just listening and talking and imagining and what
00:20:37.380 could be and how we would do it and this and that and this, and most of first form
00:20:40.860 was developed during those conversations.
00:20:42.520 And of course now it's evolved from, you know, the 2009 version into this massive operation
00:20:51.640 that now includes apparel, includes all kinds of other ancillary products, um, and helps
00:20:58.380 millions of people get, get their fucking shit together.
00:21:00.580 It's really what it comes down to.
00:21:01.760 Do you think that brick and mortar or the grassroots on the ground in your face way of business,
00:21:06.960 do you think that like, do you, do you see that making a massive comeback with all the
00:21:10.800 e-com and technology stuff that we have right now?
00:21:12.880 I think it's the only, I think it's the most valuable understanding of how to do business
00:21:19.640 you could possibly grasp is talking to people face to face.
00:21:22.520 And I think that the biggest opportunity that exists right now in business is actually face
00:21:28.700 to face type businesses because people are really starting to reject technology.
00:21:33.440 Um, there's, there's always going to be people that want face to face.
00:21:36.400 There was always going to be people that want to support small business.
00:21:39.020 There's always going to be people that want to get in their car and go and have a Saturday
00:21:43.440 of shopping.
00:21:44.060 It's an event for people, especially if you make your brick and mortar and experience.
00:21:49.400 Um, yeah, there's, I think there's a massive opportunity in brick and mortar and anybody
00:21:54.380 who says they're not, um, I'll argue with you till the day you die.
00:21:58.540 And I could probably bet that I'm more successful brick and mortar than you'll ever fucking be.
00:22:02.480 So I'm just giving you my professional opinion.
00:22:05.600 Uh, we're doing, we're setting record after record after record in our brick and mortar
00:22:09.380 stores.
00:22:10.940 It's not an accident, right?
00:22:12.360 People crave it.
00:22:13.880 So yeah, I think it's a massive opportunity.
00:22:17.440 That's real.
00:22:18.840 Andy, uh, guys, our last and final question for you, Andy, question number three, Andy,
00:22:25.000 what is the best way to create momentum in a period of complacency?
00:22:32.740 Um, you have to force yourself through the first couple of days.
00:22:35.760 You know, that's what people don't understand.
00:22:38.220 Momentum is understood to be something that people catch on accident.
00:22:42.460 Um, you know, Oh dude, I was doing really good.
00:22:44.600 I had great momentum.
00:22:45.420 Everything was going on.
00:22:46.100 Then I, then I, whatever.
00:22:47.740 And then fill in the gap.
00:22:48.540 Right.
00:22:48.760 Um, well, what would have happened to had you force yourself through instead of saying
00:22:53.640 then I bought and instead say, well, then I had this happen, but I forced myself through
00:22:57.520 anyway, you would have maintained the momentum.
00:22:59.820 Okay.
00:23:00.240 So giving up the momentum is, is usually a choice because someone had a day that was abnormally
00:23:06.340 difficult and they weren't able to push through.
00:23:08.480 This is part of what 75 hard teaches people.
00:23:10.840 If they do it correctly, um, you are actually in 100% control of your momentum at all times.
00:23:17.740 All right.
00:23:18.620 Now, well, if you were unaware of this, will you naturally catch momentum sometimes?
00:23:23.460 And then sometimes not have it?
00:23:24.780 Yeah, sure.
00:23:25.800 Absolutely.
00:23:26.340 Everybody will.
00:23:27.200 But if you pay attention, the reason that person caught momentum was because for three
00:23:31.240 or four or 10 days in a row, they did the exact same thing.
00:23:34.100 And what it did was force them into a feeling of, uh, of it being natural, which felt like
00:23:39.480 momentum.
00:23:40.100 Does that make sense?
00:23:41.260 So you're in control of your momentum at any given time.
00:23:44.320 And it's just that when unexpected things pop up and your conditions don't serve you
00:23:49.740 to naturally flow through with that momentum, that's when you have to push and grind yourself
00:23:54.960 through those, those moments to maintain it.
00:23:57.100 Most people aren't aware of that.
00:23:58.660 Most people will see that as the end of their momentum.
00:24:00.580 And then they wait, um, hopelessly out of their control for the next cycle of momentum
00:24:06.600 to catch.
00:24:07.200 I'll start Monday.
00:24:08.080 Yeah.
00:24:08.460 But how many Mondays does that take?
00:24:10.040 Right.
00:24:10.440 Right.
00:24:10.800 If you're a fucking fat ass, like I was, it was all the Mondays, right?
00:24:14.360 Every Monday I was telling myself the same shit and I felt powerless.
00:24:18.280 I felt like I was out of control.
00:24:19.580 I felt like I fucking had no strength and no discipline because I didn't.
00:24:24.000 All right.
00:24:24.900 But then when I figured out, oh shit, I can actually force myself through these things
00:24:28.640 and I can actually catch the momentum and manufacturing momentum.
00:24:31.480 I became infinitely more powerful in every single area of my life because now I know what
00:24:36.480 starts it and what stops it.
00:24:38.160 All right.
00:24:38.760 And this is what live hard and 75 hard does is it teaches you how to manufacture high
00:24:43.340 level fucking momentum over the course of your motherfucking life. 0.90
00:24:46.560 It teaches you how much of your life you're actually in control of, which by the way,
00:24:51.300 and I hate to tell you, this is way fucking more than you think.
00:24:55.060 All right.
00:24:55.620 A lot of you motherfuckers are out there playing victim just because you don't understand the
00:24:58.760 simple idea of creating your own momentum.
00:25:00.520 And you're living like the plastic bag floating through the sky in that movie, American, what's
00:25:07.740 it called?
00:25:08.640 American Beauty, where the fucking plastic bags just blowing through the whole fucking 1.00
00:25:13.240 sky without, that's how most people live.
00:25:14.960 Hoping to catch a tree.
00:25:16.040 That's yeah, dude.
00:25:16.840 And yeah, eventually you'll catch some fucking wind, but like it's, where's it going to take
00:25:20.260 you?
00:25:20.380 Wherever the fuck it wants.
00:25:21.780 Your momentum should be focused and it should be manufactured and it should be intentional.
00:25:25.700 And once you realize that you have this power, nothing can actually fucking fuck with you
00:25:30.560 at all.
00:25:31.420 And that's something that most people will live their entire lives from now until the
00:25:35.860 day they die, not understanding and thinking that their whole life is the result of circumstances
00:25:39.980 when in reality, it's the result of you not understanding that you are actually in control
00:25:44.280 of your own fucking progress day in and day out. 0.98
00:25:47.380 You're just not executing and you'll live your whole life as a fucking victim thinking,
00:25:52.240 oh, I don't know why this happened to me.
00:25:53.640 I don't know.
00:25:54.020 Well, I know exactly why.
00:25:55.120 It's because when it got hard or when it rained or when you fucking got hungry or when you
00:25:59.980 whatever your boys wanted to go out to the club or whatever the fuck it was, you did 0.61
00:26:04.020 it and you didn't stick through and that's it.
00:26:06.940 Hey dude, our life success comes down to little bitty tiny decisions that we make consistently
00:26:13.100 over and over and over again.
00:26:14.480 And if you're making consistent decisions to break your momentum over and over and over
00:26:17.760 again, you're never going to fucking have any. 0.93
00:26:19.820 So it's a, it's an important thing.
00:26:22.780 It's a, it's, it's something that you, every single human is in control of.
00:26:26.040 And if they don't, if they aren't in control of it, it's because they're not aware of it.
00:26:29.700 Does that make sense?
00:26:30.560 That's why every single fucking human in the world should do live hard 75 or every fucking
00:26:35.320 one, every fucking human.
00:26:37.260 If you did it the right way, it would teach you so much about what I'm talking about now
00:26:41.520 that you would feel infinitely powerful.
00:26:43.540 You would feel infinitely confident.
00:26:45.240 You would have the belief and the discipline to execute on anything that you wanted to
00:26:49.220 do at any time you wanted to do it.
00:26:50.680 And what's more powerful than that?
00:26:53.280 What's more powerful than that?
00:26:55.080 What's more powerful than being able to do anything you want to do as a human being at
00:26:58.700 any given time and not having to wait around to catch the momentum.
00:27:02.740 There's nothing more powerful than that.
00:27:04.660 And that's what humans are designed to do.
00:27:06.440 So fucking do it.
00:27:09.360 And if you want to know more about live hard and how it works and what it does, go listen
00:27:13.300 to episode 208.
00:27:14.540 I give you the whole program for free.
00:27:16.360 All you got to do is listen.
00:27:17.700 All right.
00:27:17.980 If you want to buy the book, it's on the website.
00:27:19.520 It's not necessary.
00:27:20.280 It'll give you an in-depth play-by-play description of how the fuck to do what I'm talking about
00:27:24.940 doing.
00:27:25.520 But I would recommend that no matter what, and no matter what you think of me, and no matter
00:27:29.080 what you think of my opinions or whatever, you fucking do this because it'll change your 0.96
00:27:32.900 motherfucking life.
00:27:33.780 Fuck, man.
00:27:34.200 Well, guys, Andy, that is three.
00:27:36.920 Yeah.
00:27:37.480 Go pay that fee.
00:27:38.460 That's three.
00:27:39.000 I got to go.
00:27:39.800 And I'll talk to you guys next time.
00:27:41.200 Went from sleeping on the floor.
00:27:43.480 Now my jewelry box froze.
00:27:45.200 Fuck a bowl.
00:27:45.980 Fuck a stove. 0.96
00:27:46.840 Counted millions in the cold.
00:27:48.500 Bad bitch. 1.00
00:27:49.360 Booty swole. 1.00
00:27:50.180 Got her on bankroll.
00:27:51.820 Can't fold.
00:27:52.700 Doesn't know.
00:27:53.500 Headshot.
00:27:54.320 Case closed.