298. Q&AF： Irrelevant Entrepreneurship Focus, Investment Opportunities & Operating Daily For The Big Picture
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Summary
In this episode of The Realists, we have a special guest on the show, DJ Khaled! DJ is a comedian, entrepreneur, writer, and podcaster. He's been in business for 23 years and has been on the stage on some of the biggest stages in the world. In this episode, DJ talks about how he got to where he is today, how he started his career, and what it takes to be successful.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
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to the lies, the fakeness and delusions of modern society and welcome to motherfucking
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reality guys. Today we have Q and AF. Q means question, AF means, I'm not sure what that
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means. I think it means answers, the Andy Priscilla answer. That's what we were thinking when we
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did that. Is that accurate? Yes. Okay. Then we have CTI sometimes, that's cruise the internet.
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That's where we put up the internet headlines, the propaganda and we dissect it and make fun
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of how dumb these people are for thinking that we're that dumb. That's also very accurate.
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Yes. Then we have real talk, which is where I get on here and basically tell you that you
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need to step up your shit and that you're fucking up everybody's game by being a loser. That's
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accurate too. That's also very accurate. Yeah. And then we have full length, which we have
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a really, we've had some, we have Ian Smith this last week. Now we got, dude, we got a
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big guest coming in this week. We got some people coming in this week. Yeah. You guys
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are going to fucking love it. So stay tuned for that. But that's basically where I bring
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in interesting, successful people who have overcome hard shit and they talk about it and
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we, we get better together. So that's what full length's about. So that's what you may
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get when you tune in. Most of it is, is very serious with, with the rest of the most of it
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being comedy. Um, that that's accurate too, right? Like 60% of the time it works all the
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time. Yeah. Yeah. Yeah. All right. So today we got Q and AF. Where do these cues come from
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DJ? These cues come from Q. No, the cues come from people listening to the show. Oh my God.
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Right. Illuminati right there. No, but guys, if you, uh, if you, if you want to have your question
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asked and answered, uh, email those questions in to ask Andy at any for seller.com that can be about
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anything. Yeah. Life. So the Q and AF show guys, what we try to do, uh, for those of you who have
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just tuned in the last couple of years, um, it's been mostly social issues, but previously to this
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show, I had a show called the MF CEO project, which was the number one entrepreneurship business
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success show of all times on iTunes. Um, the, it, the episodes are still available. And if you scroll
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down the feed of real AF, you could scroll way back and you'll eventually find the start of the
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MF CEO project. Um, that project was called a project for a reason because way back in 2015,
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uh, I recognized that we had a culture problem and we had a problem of not understanding what it
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really took to win. And so I dedicated years of my life to teaching how to actually win. And those
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principles are still accurate. So if you want to go back and listen, uh, you can go check those out.
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They're all for free. Um, you'll definitely recognize that I sucked at podcasting when I
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start. And the reason I leave these up and don't redo them is because I want you to understand
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that everybody sucks and shit when they start. Now I just kind of suck, you know? So I got a little
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bit better, but, uh, but Hey man, we got to get better. You know, we got to get better as a country.
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You know, I, I spend a lot of time. DJ spends a lot of time. These guys in here spend a lot of
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time, you know, talking about the problems. Everybody's talking about the fucking problems,
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but we do things a little bit different because we talk about the solution and all these solutions
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start with you. So that's what this Q and AF show is. It's sort of like our way of helping
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provide solutions, uh, to the problems that are happening. So bring on your shit.
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Yeah. Let's do it. All right. Andy, question number one. Um, what is something,
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since you've been in business for 23 years, right? What's something that you realize that
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most entrepreneurs tend to focus on that you think is kind of pointless? Like what's
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something they put too much focus on when they should be focused on X? What other people
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think. Okay. Like, like, dude, look, haters, quote unquote haters. Um, you know, I've spoken
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on some of the biggest state, like biggest stages in the fucking planet. And some of these
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stages, it's so bizarre because some of these stages, um, are filled. The audience is filled
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with, with people who want to know how to be successful. And the most common question that
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I've received over the last decade of doing this is always, man, how do you deal with haters?
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How do you deal with people that don't believe in you? And it's very simple. Okay. Once you,
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first of all, you have to understand that nobody really gives a shit what the fuck you're doing.
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Okay. They might talk about you for a brief moment, but you are not important enough for them to
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actually focus on. And what's happening is your ego is getting in control of your mind, talk,
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your mental dialogue, and you are obsessing and overestimating your own self importance to think
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that these people actually truly give a fuck about you. Now they might actually give a fleeting opinion
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about you. They might say, Oh, look at this guy. He thinks he's going to turn his little vitamin
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store into this, like you're a fucking idiot. But it stops there. Right? Like they don't,
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it does, they don't obsess on it. So like we tend to overvalue these fleeting opinions that these
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mental midgets have of us. Uh, and that's the truth. That's the second point. The second point is
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you shouldn't worry about people's opinions that aren't doing what it is you want to do.
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Look at their life. Look at what their goals are. Look at what they're going to achieve.
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Look at what their ambitions are. Do you want that? If you don't want that, you shouldn't value
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what they have to say about it. The third thing is most of the criticism that we, uh, obsess over
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is made up. Meaning we come up with the idea in our own head and amplify that voice. All right.
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So what happens is, um, people do this, they, they, they come up with an idea, right? Or something
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they want to do. Uh, and they say, okay, well, I'm going to do this. And then they, they were like,
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okay, but if I do this, what's so-and-so going to say, well, so-and-so is going to say this.
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And then so-and-so is going to say that. And then the so-and-so, so-and-so is going to say this
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to that. And we come up with this fake dialogue of what people haven't even fucking said,
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or even indicated that they would say we completely imagine it. And then we pretend as if it's real
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and we don't take action. Okay. So what's that actually mean? That means that you are actually
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your own worst hater. Okay. And you have to eliminate that. And then fourthly, the, the main
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thing that I think is really important for everybody to realize is that you are not entitled to other
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people's belief when you haven't created anything. Right. Right. Like what, what, if people
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don't believe in you, ask yourself what you've done to make them believe in you. Okay. If you say
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you're going to build a million dollar business or a $10 million business or, or beyond, um, and people
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say, well, I don't really think you can do that. Well, that's going to be their natural reaction
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because they don't have any perspective to judge what your abilities are or aren't because you
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haven't shown them. There's nothing there to see. Yes. So, so it's a fake entitlement. Like it's,
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it's a false belief. It's a false expectation. And when you lose that expectation, um, and by the
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way, you should also throw away the expectation that everybody's going to like you. That's also
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something that everybody feels entitled for that holds them back. Okay. So drop the expectation that
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people are going to believe in you and drop the expectation that people are going to like you and
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get the fuck to work. That's what it is. That's what you focus on. Yeah. And the truth of the matter
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is, is you don't really get any real hate until you're actually doing shit. And by that point,
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you're not going to give a fuck what those people have to say. You, you're going to get to a point
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where you look back at the shit people told you, like I do now. And I laugh, like I legit laugh.
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Like one of my favorite things to say when I walked through my building is like, man,
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cool little vitamin shop, huh? Right. Like it's a fucking running joke between me and all my
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successful friends. Okay. So you'll get to that point, but only if you don't allow yourself to
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stop you from taking action to get to that point. The whole fucking myth is that there's some unseen
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force that is in control of your outcomes. And that's just not true. It's what you do over a long
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period of time when everybody else is switching every two or three fucking months or every year to
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something different. And you're digging in on the same thing over and over and over and mastering
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that path, becoming the world's most foremost expert on that fucking path. While you're doing
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that and these people are all having these little small wins, it's going to feel like you're fucking
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losing. Yeah. But at the end of the day, if you want to win on a massive scale, you're going to do
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what I'm talking about. You're going to dig into something. You're going to make it your life.
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You're going to become the best that you fucking can at it. And hopefully it's something that you
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enjoy because we spend a lot of time doing things for our livelihood. And if you don't enjoy it,
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it's going to feel like pain, right? But if you enjoy it, the time will pass and you'll say,
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man, I lived a happy life. I actually like this for me. I like resistance for me. I'm a natural
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born fighter for me, stand in front of my way so I can run you the fuck over. That's what drives me.
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So I seek that out and I love it. Yeah. Right. So like not everybody's that way, by the way,
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and that's okay. But I'm just saying, get yourself in a place where you appreciate the challenges for
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what they are because they teach you so much and you'll be in a good spot. Yeah. That make sense?
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I fucking love it. I love it. Most of this shit is made up in your head. Yeah. Bro,
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like nobody gives a fuck. Well, you fill in the blank. It's not even just by the time they're
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actually talking about you. Yeah. You won't care. Yeah. Like, like, like I'm to the point now
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where people actually talk about me, but it's funny. Yeah. Now you're like, Oh, yeah. Right.
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Exactly. But when I was younger and I thought everybody was talking about me, it was fucking
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agonizing, you know? Cause I'm like, Oh dude. And I, I used to always be very like accommodating
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to other people's opinions of me and try to like fix them opinions. I wouldn't even real
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dude. It was, it was, it was a sad way to live and it was fucking brutal mentally. Um,
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if you truly want to free yourself, let go of the expectation that people should like you
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or that all people should like you. Okay. Let go of the expectation that people are going
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to believe in you. Let go of those two expectations and move forward. Your, your life will be much
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more peaceful. Yeah. That's real, man. It's funny too. Cause I saw this post, uh, one of my
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friends that made on Facebook the other day, he's like, he posted this meme and it's like,
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you know, the support versus the congratulations. Right. It's like one of those memes. And it's
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like, Oh no, when you're posting, you know, you're out at the club, you got 300 likes and
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you post, you start a new business, you get fucking 15. Yeah. He posted an icon. I said,
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I'm like, bro, what do you expect? You know what I'm saying? Like, like those are people
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who are leaving, leading mediocre lives. I see this entitlement all the time. What do you
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want for people? Once you start to recognize the entitlement that people
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have in there, it's really, it's, it's really absurd to be honest. Like I see these people
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that make posts and they're like, Oh, respect is a two way street and blah, blah, blah. And
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treating, you know, and it's like, I'm like, bro, you know, like, what are you bringing to
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the table? Like, what do you bring? You know, let's start being honest with what we bring
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to the table. Yeah. Let's start being honest about the fucking fruits that we're producing.
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Let's start being honest about should people actually believe in us or should they not believe
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in us? Because we've never done anything that we actually said we were going to do. Right.
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Like if we're honest with ourselves and we drop the entitlement that everybody else is supposed
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to treat us this certain way because we were fucking born. Um, you start to move in the right
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direction, right? You should start looking at these things like respect and, uh, admiration and belief
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and all of these things that you want when you have nothing as something to be earned.
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And the funny thing is once you earn them, you won't value them as much. Like I don't give a
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fuck. Like, and this is the truth. This is the truth. You know, this is the truth. You're around
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me enough. I do not give a fuck what people think like at all. Like I'm me, whether I'm in the nicest
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restaurant in the fucking world with fucking Donald Trump or whether I'm with a homeless dude on the
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corner, shooting the shit, right? Like I'm the, who the fuck I am. And if you don't like it,
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that's okay. Uh, you know, I'm not saying, Hey, fuck you. If you don't like me, like we can have
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a discussion, but it doesn't bother me. Yeah. You get what I'm saying? And too many people let the
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opinions of others affect them in a way that paralyzes them from doing what they need to do
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to get where they want to go. And then, so you end up living a half-ass life because you didn't want
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to offend someone. It didn't give a fuck about you anyway. Right. Say that shit. Yeah. You see
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what I'm saying? Yeah. So like, dude, you got to decide what it is you want. You got to go after
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it with all you have and, and be who you are all the time, no matter who's around. And that does not
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mean be disrespectful. I mean, dude, there's a lot of people think that's what that means. That's not
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what I mean. What I mean is be who you are. Like, don't, don't dim your shine because you think
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you're in the presence of people who are better than you. Nobody's fucking better than you and
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nobody's worse than you. They're just different than you. Okay. So I could just tell you, dude,
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when I, when I started living authentically who I am at all times, and I dropped the, dropped the
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expectation of people have to like me or, and I dropped the expectation of people need to believe
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what I say or believe in me. My life got a lot fucking less stressful and a lot less anxiety and a lot
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easier to live and a lot easier to win. Yeah. Cause I'm not carrying around all this fucking
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bullshit. Yeah. You know what I'm saying? Yeah. Like, dude, you know how many times a week someone
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says, Oh Andy, I, I like what you say, but blah, blah, blah. And I'm like, cool. Yeah. Like
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your, your feedback is not important to me. Right. I'm not here to please you. I'm here to share
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myself and teach and contribute what I know. Right. You know what I'm saying? I'm not here to dance
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to your song that you want me to dance to. Like I'm who the fuck I am. Right. And if more people
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live that way, we'd have a better planet. I'm gonna do my two step and keep it moving. Yeah.
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You know what I'm saying? Oh, 100% man. Too many people spend their lives pretending to be something
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they think the whole entire world wants them to be when it's not even what they want to be
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themselves. Yeah. Andy, question number two, uh, when someone approaches you to invest in their
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company, what are the main things you look at or for, uh, to the side? If you're going to invest
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or not, I only invest in people. I don't invest in ideas or fucking, uh, companies or potential of
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what they, that's not how I invest. I invest in people. Um, I don't invest in very many things.
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And the reason I don't invest in very, very many things is because I don't see the winning
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qualities in very many people. Um, you know, one of my most, it could be a billion dollar
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fucking business plan, but that person is not, got, ain't got a shit together. You don't want it.
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Yeah. And plus on top of it, dude, like I just don't like most people. Like, I just don't think
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they work hard enough. I don't think that they take it serious enough. I don't think that they're
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in business for the right reasons. And when I say I don't like them, I don't like them as an
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investment partner because I just don't think they fuck. I just don't think they work as hard as me.
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I don't think they're into it as much as I am. That's the truth. You know what I'm saying?
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Like you, I'm here every fucking day. Like I, we are at the point where most people run the,
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running a company, my size. Um, and I have multiple companies that are big, uh, that
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they wouldn't come to the office. You know what I'm saying? Like I'm here every motherfucking day.
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Right. Um, and like I, if I don't see that in someone, I'm not going to invest in them
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because that's what it takes for an average person to win. And I don't see anybody out here.
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Uh, I see a lot of people pretending to be better than everybody else, but I don't see anybody out
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here that's special. I see people who are willing to do the work and who aren't willing to do the work.
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That's what I see. One of my biggest investments, um,
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that I made, uh, is in a, uh, in a company called Una Vita. Um, and you know, the reason I invested
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in that company was because the two dudes who are at the time it was three dudes. Um, they,
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I was fucking, uh, we were at the old HQ and I walked in and there was these like dudes sitting
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there and like, I just, you know, I don't know who they're there for. Like, I just keep running
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about my business. That was like a Monday. Right. And I don't remember the exact days.
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It could have been a Wednesday, but I'm just saying like, for the sake of the story is let's
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just say it was Monday. Right. Um, I, I asked a couple of the guys, I'm like, who are these guys?
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And they're like, Oh, these guys are with this company. They were with another tequila brand.
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Um, and, um, I came in the next week and there they were again. And then like two weeks later,
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there they were again. And finally I'm like, Hey, why are these guys all always here? Yeah.
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And, uh, they were like, you're running the company. Like, is there something I don't know
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about? Yeah. Like I'm, I'm like, what are these dudes doing here? Like I thought they were here to
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like, I didn't, I just didn't know. Yeah. And, um, one of the guys here was like, well,
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they're here to talk to you. I'm like, well, you know, they've been here like four times. Like
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no one told me that. Right. And then, then what I found out was they had been driving 16 hours from
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Denver to St. Louis for me to meet with them. And so what was happening was, which I was unaware of
00:18:06.020
was that they were driving, sitting in my fucking lobby, hoping to fucking grab me for five seconds
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and make small talk so they could get an introduction. All right. So then it turned into,
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well, Hey, we just want to sit down. And then they drove into town. I don't know. I think,
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I think at the end of the end of the count, it was like 19 times before I gave them. Yeah. And
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without me asking. Yeah. So they started showing up every now and then, you know, asking questions
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like, Hey Andy, we, we, you know, do you have literally five minutes? And, um, you know, they
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would sit down with me and they would say, Hey, we're going to set this up. We're going to do
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this. What do you think? What would you do? And, and I would tell them and they would fucking
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do it. And by the time they came back, they had done what I told them to do. And, uh,
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eventually they got, they, they, they came in and I remember like looking at them and
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I'm like, Hey, uh, are you motherfuckers going to ask me to invest in this or what the fuck
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are you like? Why are you like, I'm not, if I'm going to keep telling you how to build
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your company, I'd like to fucking buy some, you know what I'm saying? So, uh, so I recognized
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that they were willing to do things that were hard. I recognize they were willing to execute.
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I recognize that they had persistence. I recognize that they were willing to do whatever the fuck
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it takes. And now we're five years later or whatever, four years later into it. And these
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dudes are fucking crushing. Right. You know, like I'm not saying they're making tons of money
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right now, but like the business is growing in an omnipresent fucking direction. And it's
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amazing. And they'll be one of the biggest, I guarantee you in 20 years, 15 more years, they
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will be one of the biggest brands in the world because they have that. They have the grits,
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the grit mentality. You know what I'm saying? The grit fortitude. I'm going to do whatever
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the fuck it takes mentality. And they don't get in their own way. Like the last question,
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right? They just go execute. Right. And if you fucking execute, you will win. Yeah. And
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I recognize that as an investor. So, you know, like everybody now everybody says, Oh, I'd do
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that. I do that. I do that. But dude, I'm going to tell you from experience about 0.001%
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of people will actually do what they were willing to do to build that company. Yeah. For that
00:20:11.740
amount of time. Yeah. That amount. Yeah. So it is what it is. And by the way, don't do
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that. Cause like, I'll just kick you out at this point. Like I, I I'm, I'm not doing that
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no more, but we're in a different phase of business now. Yeah. Like I don't email your questions
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to ask Andy at any, but that's how it happened. Yeah. That's real. You know, and that's the
00:20:33.140
true story. And, um, you know, that's what I look to invest in. Like if you could prove
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to me beyond a shadow of a doubt that you're going to fucking win, I'll probably be willing
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to invest some money in you. But, um, you know, that hasn't been the case because there's
00:20:47.540
been so much easy money in the world. There's been a lot of bad businesses that have got a
00:20:52.540
big investment seeds that never pan out because these people are bad operators.
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Right. You know? So it's not even that the plan is bad, dude. And like, that's another
00:21:01.200
thing. Like a lot of these, like you guys think you're missing motivation or whatever.
00:21:06.120
You're not, you're missing massive amounts of discipline. You're missing toughness. You're
00:21:10.700
missing grit. You're missing fortitude. And you're missing the skills to actually operate
00:21:14.960
a company. And this motivation shit that you guys consume all the time is fucking garbage.
00:21:19.600
It's the truth. Yeah. Like, I don't like motivation shit makes me want to fucking puke.
00:21:24.440
It just does. It just does. Andy, question number three. How do you find the stability
00:21:33.560
of everyday actions, right? While maintaining the outlook of that big picture goal? How do
00:21:40.400
you not get lost in the big picture and vice versa, not get lost in the daily actions and
00:21:45.100
not forget what you're doing? I use the powerless, dude. Powerless is a tool to do that.
00:21:49.600
The powerless. Um, if you go back to episode 16 on the real AFV and listen to it, it's a
00:21:54.600
free concept. You can do it. Use your own fucking notebook. Uh, now I, do I sell a journal
00:21:59.120
that does this for you and teaches you? Yes, I do. And it's very nice. And if you buy it
00:22:03.320
awesome, but you don't have to. And in fact, I never actually used the journal. I fucking
00:22:08.060
use the notebook. So you have the same fucking tools I had available to you. I gave it to you
00:22:11.760
for fucking free. It's episode 16. So after this podcast, go listen to episode 16, listen
00:22:17.020
to the method that I described in detail and do that for the next 1000 fucking days. And
00:22:22.760
then come back and tell me how hard this is. The problem here is that people lack the ability
00:22:28.080
to create the vision that they actually want to get to, and then deduce the steps backwards
00:22:34.940
to the point of origin of where you are today and create the steps forward to that. That's
00:22:40.740
what we're talking about. So you go, you're going to sit down, you're going to fucking come
00:22:45.280
up with exactly where you want to be, bro. And, and, and where you're going to want to
00:22:50.040
be will change later, but you shouldn't worry about that right now. You pick this fucking
00:22:53.880
idea. You say, this is what I see. This is how I see my company. This is how I see myself.
00:22:59.420
This is where I see it. Okay. I think that can be accomplished in 10 years. And by the way,
00:23:05.600
for any of you on any of your goals with the technology that we have right now, 10 years is
00:23:09.740
an acceptable amount of time to get where the fuck you want to go. So it wasn't always
00:23:14.160
that way. Okay. It's taken me a lot longer because for the first fucking 10 years I was
00:23:18.220
in business, we didn't have the shit y'all have. So like I get these young dudes, I did
00:23:21.840
what you did and fucking, no, first of all, you didn't do what I did. You're not even
00:23:25.380
fucking close to what I did. And motherfucker, you got all the fucking tools in the world.
00:23:29.060
And if you ain't fucking making money with them right now, then there's something wrong
00:23:31.480
with your brain. All right. Yeah. You had a fucking telegrams and shit.
00:23:35.160
Oh shit. We were sending each other fucking asses for fucking Morse code, bro.
00:23:41.040
We're opening the Pony Express, right? So, so like, dude, it is real. The technology cuts
00:23:49.380
off years of time if you fucking use it properly. But the problem is too, there's a lot of these
00:23:54.640
young bucks master one aspect of the technology. Let's say like selling widgets through e-com
00:24:00.080
and fucking ads and shit. And then they never can build something and they're spending their
00:24:04.140
whole life selling a widget after a widget, after a widget, after a widget, after a widget
00:24:07.540
because they don't lack the skills to operate a company or build a brand. Right. So that's
00:24:12.260
a big thing. But, um, Hey, what was a fun question? Uh, just about goals. Okay. Yeah,
00:24:17.880
that's right. So you have to create this vision at the top line of what it is that you're
00:24:24.140
trying to accomplish. And then you have to work back. Okay. And take it all the way
00:24:29.760
back to where you are now. All right. In time and say, okay, what actions do I need to do
00:24:36.140
today to get me to, to this point? Right. Yeah. And that's what the power list does. It
00:24:42.580
holds you accountable for your daily critical tasks. It's not a to-do list. Critical tasks
00:24:49.280
are tasks that you do daily that move you towards where it is you're trying to get to. They are
00:24:56.040
not your basic shit. Like take out the trash, work out shit. Like no, these are critical
00:25:02.320
moving forward tasks. And I can, I'm not going to explain it because it would be a three hour
00:25:07.900
discussion. It's why I recorded on episode 16. So go listen to episode 16, fucking do that method
00:25:14.220
for the next 1000 days, come back and tell me what you did. And I guarantee you, you're going
00:25:19.300
to be a completely different human completely. Yeah. So yeah. That's awesome. Uh, well we
00:25:28.040
got, we, uh, we got, we got caramel sauce. All right. Yeah. Well, caramel. Which one is
00:25:32.840
it? Yeah. What's the difference? Both. Uh, if you're black, is that what it is? It's
00:25:39.820
vernacular. I mean, I don't know. If it's caramel, it's like caramel caramel. Yeah. What do you call
00:25:47.540
it? I don't know. Caramel. It sounds better. Caramel. It does. It's caramel, bro. Well,
00:25:53.620
you're Bosnian, so. And you're black. Astute observations happening here in the Relay
00:26:01.060
studio. It's really up, baby. Hey, it's really up. All right, Andy. So you're, you're, you're,
00:26:07.700
you're, you're a very successful business owner, right? What would, what would be the absolute
00:26:14.340
worst buy one, get one free sale of all time? If you can think of it, what would be the worst
00:26:19.460
fucking one you can ever think of? Or maybe you've heard before. What's the worst buy one,
00:26:23.240
get one. First of all, sales are fucking stupid anyway. Okay. And I'll tell you why, because
00:26:28.840
sales devalue your product in the customer's eyes and all these stupid fucking entrepreneurs
00:26:34.460
run sales every fucking month and they train their customers to see their fucking product
00:26:39.020
for what the value isn't. And then they can't understand why nobody buys their product at full
00:26:44.800
price. So the stupidest buy one, get one free is on consumable items. Okay. I see people do this a
00:26:51.680
lot. Let's say you have a can of fucking beans and you are going to do buy one, get one free on a can
00:26:58.020
of beans. Um, why that's stupid as a business owner. Can you tell me why it's stupid?
00:27:07.180
No, I mean, I don't know. Okay. Well, if I give out a consumable item today,
00:27:11.640
the cost, it doesn't matter what it costs. Okay. Yeah. Let's say I give you a consumable item.
00:27:18.260
Okay. And then I give you one for free. What does that do to the timeframe of when I'm going to see you
00:27:24.260
again? Oh, probably about two, two months. That means I'm giving away my next month's fucking
00:27:33.760
consumable business based upon a sale to try to fill dollars on the cashflow line now. Okay. Like
00:27:41.060
I know that's a hard concept for business owners to understand, but you want as much contact with
00:27:46.740
your customers as fucking possible, not less. Right. And then another thing you do when you do
00:27:52.340
buy one, get one freeze, you cut your margin literally in half. All right. So now you get
00:27:57.060
this big inflow of positive cashflow and you think you're rich, except the bills don't change.
00:28:02.460
So now you've got to go pay the bills with half the fucking margin. See, but people don't think
00:28:07.280
about it like that because they're worried about Friday night. They're not worried about six months
00:28:10.360
from now. So, you know, you shouldn't, you, you, the sale concept is a dying concept. If you want,
00:28:20.560
if you want brand equity in your brand, if you want people to think and appreciate the quality
00:28:26.260
of your brand. Like if you go to fucking Rolls Royce, they're doing buy one, get one free.
00:28:30.660
If you go to fucking Apple, they doing fucking sales? No. Okay. Right. Like what do you think
00:28:36.220
of Apple computers? No, I'm saying, what do you think of the quality?
00:28:40.360
Would you think that if they were buying one, get one free? Probably not. No. So you would
00:28:45.480
actually feel twice as bad about paying. If you did buy one, get one free and you knew
00:28:49.460
that people were getting them for a thousand bucks and you got to pay 2000, you'd be actually
00:28:53.260
pissed off about that. So actually what it does is it takes your customers who are extremely
00:28:57.920
fucking positive about your brand and what's it do? There you go. So, but you know, don't
00:29:03.440
listen to me. I don't fucking know anything. Right. That's real, man. Well guys, if you build
00:29:10.200
your brand around sales, you will lose a hundred percent. And eventually you'll find yourself
00:29:15.920
in a position where you can't generate cashflow because no one appreciates the quality of your
00:29:20.500
product anymore. And they always want it at that price. And when you don't give it to
00:29:24.240
them at that price where you're not making any margin because you wanted to do that sale
00:29:27.380
that one time and get that cashflow up. And then you got addicted to that cashflow boost.
00:29:31.600
What'll happen is you'll find your place eventually to where you can't pay your bills and you can't
00:29:36.700
do anything to fucking stimulate it. So it's, it's greed that creates it because what happens
00:29:41.640
is the first time you do a buy one, get one free, you fucking create massive amounts of
00:29:46.040
dollars and people are like, Oh yeah. And then these greedy business owners try to figure
00:29:49.600
it. They're like, Oh fuck. Well dude, I just went out and I got myself a new Ferrari with
00:29:53.040
that. Right. See what I'm saying? Like, it's just greed, bro.
00:29:58.640
Is it ever appropriate to do a sale or a buy one?
00:30:00.800
Yeah, sure. It could be appropriate. Like for certain things, like, like this is consumable items.
00:30:05.340
I'm talking about. Okay. The devaluation of your brand is 100% consistent, whether the product is
00:30:11.900
consumable or not consumable. If you're constantly running sales, then people will see you as a
00:30:17.300
discount brand. That's what they'll see you as. And you'll never be able to revive that image.
00:30:23.040
I was talking about what's the dumbest buy one, get one free. Well, the dumbest buy one,
00:30:26.940
get one free is on consumables, whether it be fucking alcohol or fucking anything.
00:30:32.760
You just shouldn't do it. Stupid. Cause it pushes your customer out for twice as long.
00:30:37.960
What do you think about, uh, some brands, for example, like Lays, they do buy three,
00:30:44.460
get one free. I think fucking people are fat as fuck. And I think they probably go home and consume
00:30:51.900
three times as much. If I'm being completely fucking honest. From a business point of view,
00:30:57.620
don't you think that's a good move because that leads to more sales and people consume more
00:31:05.460
Well, that's, that's a totally different. I think that's, to me, I see that as a completely
00:31:10.760
different play. Um, yeah, it might be a good business move for dollars, but what are they
00:31:17.000
doing to people? And not only that, bro, there's all kinds of super addictive legal chemicals inside
00:31:22.800
of those kinds of foods that they actually use to make people addicted to the fucking foods.
00:31:27.620
So, you know, there needs to be some regulation on, on some of that sort of thing. Um, in my opinion,
00:31:34.640
but yeah, I mean, I guess in that scenario, it might, they might make more money, but, um,
00:31:42.360
I don't think it's ethical. And I think if you went and looked at the amount of Lays potato chips
00:31:48.120
that are consumed today versus were consumed five or six years ago or 20 years ago, it's probably less.
00:31:54.400
Yeah. So, and why is it less? Because they are, people are catching on to the fucking game of,
00:32:00.980
of, of needing to be healthy and which companies are contributing to them being unhealthy and how
00:32:06.000
unethical are they being at contributing to them being unhealthy? How many of these companies put
00:32:10.780
actual addictive fucking chemicals in their food and they're allowed to, to keep you fucking eating
00:32:17.540
it and to keep you buying it, bro. It is all of them. And it's fucking it's bullshit.
00:32:23.620
You know, they don't, they don't let you do that in the supplement industry. You can't put
00:32:27.040
addictive chemicals in your fucking supplements, bro. They'll shut you down for, they'll do what
00:32:31.020
they did to the baby food company. They'll shut you the fuck down, bro. But these food companies
00:32:35.340
can do whatever the fuck they want. Cause they make all the money. So, you know, but, but to your
00:32:39.940
point, Syed, uh, yeah, short term, I bet that is a good strategy, but you have to ask yourself,
00:32:45.140
why did they have to get themselves to that point? I bet they had to get themselves to that point
00:32:49.720
because people were consuming less and less and less and less. You see what I'm saying?
00:32:53.980
Because they were creating things that were not good for people. So, you know, I think the natural
00:33:00.060
order of, of there's a natural order in business, just like there's a natural order in, in everything.
00:33:05.920
And if you do the right thing and you stand, you like, dude, I think when you do the right thing,
00:33:14.160
I think that's what it comes down to. I think people, people will, people will forgive you when
00:33:18.200
you make mistakes. If you're consistently trying to be better and to do the right thing. And it's
00:33:24.000
very clear that not only are some of these big companies not doing the right thing, they're not
00:33:29.140
trying to get better. They're actually trying to force more on you. Yes. And like, bro, people are
00:33:35.600
waking up to that, that, that ethical problem. And I would say that the reason they have to do buy
00:33:40.360
three, get one free is probably because of that. A hundred percent. I think so. I mean, I don't have
00:33:46.900
the data in front of me. If I had their fucking data in front of me, I could tell you exactly what's
00:33:50.020
going on, but I don't, I'm making assumptions based off maybes, but you know, maybe, maybe for
00:33:56.640
them, it is a great idea. Maybe that's how it works. But I think as even, even if that is true,
00:34:01.940
let's just say that is how it works. And I'm wrong in this, in that scenario, which I don't
00:34:06.080
think I am, but let's just say I was, I promise you that society is catching onto that and it will
00:34:11.600
become a bigger problem for them. So if it hasn't happened yet, it will happen.
00:34:18.120
That's a good question. Guys, Andy. Yeah. Guys, Andy, that is four. So go pay the fee if you want.
00:34:23.740
Oh, look at that. I was wondering what he was thinking about over there. I saw some smoke
00:34:32.080
come out of here. Shit. All right, guys, that's the show. If it taught you something,
00:34:37.960
if it gave you something, if it, if it helped you think about some things, which I think that
00:34:41.560
was a pretty solid show. I'd appreciate it. If you shared it, you know, we have a fee on this
00:34:45.720
show and the fee is $0. The fee is the fee is $0. The fee is, Hey man, if it helped you tell a
00:34:53.420
friend. Okay. We don't run ads on the show. I don't feel half the show with fucking ads.
00:34:57.660
I finance the show myself. I'm trying to help you guys get better so that we can fix what the
00:35:01.860
fuck is going on in our world. And I love you guys. I appreciate you guys. And I'd appreciate