3 Things You Need To Get Your Customers To Trust You, with Andy Frisella - MFCEO224
Episode Stats
Words per Minute
164.27026
Summary
In this episode of the MFCEO Project, I talk about the importance of being a CEO and how it starts in your head before you ever become a CEO. It starts with your disposition, and it starts with you acting in that way now.
Transcript
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I can stack them honeys to the roof. I ain't stopping till they stack to the moon.
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Without me, my family wouldn't have food. Anybody go against me gotta lose.
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What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO.
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What is the purpose of this podcast? Well, it is to help you become a motherfucking CEO.
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You have to realize, and I made a post yesterday regarding this, that becoming a CEO requires you to become a CEO of you first.
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That's the mission of this podcast. That's what we talked about yesterday.
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Oh, by the way, I'm hitting you two days in a row because I realize that I shortchanged you guys this week,
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and I wanted to keep good on my promise to give you two per week.
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But I do have something that you need to understand.
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And this is going to be short, by the way. This is going to be, you know, I don't know, five minutes maybe, ten minutes max.
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But before we get into that, I want you to understand.
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It's kind of like just building off of what we talked about yesterday.
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You have to decide that you're going to hold the disposition of a CEO before you ever become a CEO.
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A lot of people think that they are just going to do their job, and somebody's going to come along and be like,
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oh, okay, you look like you'd be a good candidate for the next thing.
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Dude, where you're going to end up ten years from now starts in your brain now.
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It starts with you holding that disposition now.
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Good friend of mine, Ed Milet, one of the most successful guys that I know personally,
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I was a wealthy man in my head when I was still broke.
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I was pretending to be a wealthy man before the money ever showed up.
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And when he says that, because he says that when he speaks,
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When I look back, when I was young, when I didn't have any money,
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I knew, I didn't think, I didn't hope, I didn't wish,
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I fucking knew what I was going to end up being.
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And you guys have to make that up in your mind,
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But you've got to take on that disposition now.
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You've got to put great information from all these other people
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so that it gives it time to properly cultivate and grow and blossom into what you're going to be.
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It's not just going to be someone coming to you and pulling you along, all right?
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And I know we hammered on this yesterday, but I can't tell you how many people don't grasp this concept.
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They hear me say these things, but they don't listen to how important it is.
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And guys, whatever you think you are right now is what you're going to be 10 years from now.
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So go back and listen to yesterday's podcast and go back and read my posts from yesterday
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because it really is about the disposition before it's about the position.
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Now, with that being said, guys, before I get in to what I'm going to talk about,
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and honestly, I could just cut the fucking podcast off there and it would be good value.
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But I've got something good I want to talk about today.
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Before I get into that, guys, if you listen to this podcast and if you enjoy the podcast
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and if it's brought you value and improved your life, I'm asking you to do something for me.
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I'm asking you to refer a friend to the podcast.
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It could be like tagging them in my post and asking them actively to follow and follow the podcast.
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I would like you to go leave a review and I'd like you to make sure that you're subscribed to the podcast.
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And guys, if you listen consistently and you've listened to 200 episodes
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and you only ever referred one friend, you're kind of fucking me, all right?
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You know, for every episode you listen, I would appreciate it if you would just do some groundwork for me
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and help me grow this movement because the truth is, you know and I know, the world fucking needs this information.
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Now, guys, here's what I want to talk about today.
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I'm going to give you three very practical steps that you are going to want to write down
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and you are going to want to ask yourself really what they are as questions, okay, to help you self-evaluate.
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You know, I get asked by businesses all the time and by people all the time who have, you know,
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small businesses or they're starting out with just a little bitty brand and they just want to get it going
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Sales is a kind of a snaky thing for a lot of people.
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They feel weird doing it and that's because they're not providing enough value, all right?
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When you provide more value than what you ask for in return,
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sales doesn't become something that you're afraid to ask for, okay?
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It doesn't become something that feels slimy or snaky or, you know, unethical.
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Sales only feels that way when you know you're trying to trick the customer.
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When you're providing a real solution, when you're providing a real product that helps people,
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when you're doing it the right way, you will never feel slimy.
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So if you feel fucking slimy, you got to look at yourself and say, hey, why am I doing this?
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And it's probably something that really doesn't help people that much,
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that doesn't provide that much of a solution, or you could be looking at it the wrong way.
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For example, if you're a car salesman and you feel slimy about selling cars,
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it's probably because you're not focusing on the benefit or the solution that you're providing
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And that solution, guys, when you sell a car, it doesn't have to be just transportation.
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Nobody buys a Corvette or a Ferrari or a Lamborghini because they want to get from A to B.
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And you have to identify the real problem and understand that what you're selling
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So I would challenge you to look at things from a different perspective.
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But at the basis of all sales, trust is what matters.
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And I get asked by people all the time, how can we get our customers to trust us?
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Customers need to trust a brand because who the hell is ever going to buy a product or service
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If you don't trust someone, it means you have questions about their character.
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Are you going to hire a babysitter who was a convicted sex offender?
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If you don't trust someone, it means that you have a question about their capabilities.
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You don't think that they're actually able to do what they're promising they could do.
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Would you ask a 14 year old kid to drive a school bus?
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If you don't trust someone, you're going to question their motives, whether they have
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If, if count Dracula, the vampire asks you to come stay at his place overnight, are you
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No, you're not going to accept because you know, he's trying to suck on your neck and
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You know that his motives are to fucking eat you.
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If there's no trust between a company and a customer base, there's no business, there's
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But truth be told, when business people ask me, how can we get customers to trust us?
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I automatically assume that there's something drastically wrong with their company and its
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I know that because of the way they ask the question, the wording reveals everything.
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They're asking me, how can we get our customers to trust us?
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And that's implied that they're trying to trick and manipulate and get customers to trust
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them on false pretenses when they're not doing the things that are going to cost trust.
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The reality is you shouldn't have to get your customers to do anything.
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The first step in establishing trust is to ask an entirely different question.
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You've got to invert that question and flip it around.
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It's not how do we get our customers to trust us, but rather how can we as a company become
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If you want your customer to trust you, you've got to become more trustworthy.
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And that means you've got to ask these three questions, right?
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And these are the questions that you need to write down.
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Question number one, does our business have a good, solid moral compass or are we shady
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How can we be more consistent in doing the right thing by customers?
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Question number two, are we the best or at least great at what we do?
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How could our product or service be the absolute highest quality it could be?
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And question number three is this, do we really have the customer's best interest in mind?
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And what this means is this, do we always just go for the sale?
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Are we always trying to turn the customer upside down and empty out his pockets and shake every
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Or do we only offer the customer the real solution that they actually need?
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And do we help them use our product to the maximum benefit to them?
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If you feel like you're overselling them, you're going to feel slimy about it.
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If you're a manager and your employees aren't wanting and aren't performing at a high level,
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it's a good chance they don't believe that we don't have the customer's best interest in mind.
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It comes down to three things, you know, character, competency, and motives.
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Those are the three things that build trust before the sale.
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And if you don't have trust, you'll never have the fucking sale.
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By building trust with your customers over and over again, by telling them the truth,
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by acting in their best interest, okay, they're going to trust you.
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And when you do this over and over again, when you have a situation where you can show them
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that you care, you could have their best interest in mind, you could solve real problems without
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And when they start to trust you and they trust you long enough, what happens?
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And loyalty is the most valuable thing that you can ever build between your brand and a customer.
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It makes you immune to other competitors' actions.
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It makes you immune to sales and price fluctuations because people are loyal.
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They're only buying from their friend, Andy, because Andy never fucking lies to them.
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Okay, so stop asking the question, how do we get our customers to trust us?
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And start asking the question, how can we become more trustworthy?
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about who can we begin with, what do we grow with?