REAL AF with Andy Frisella - June 20, 2022


314. Q&AF: Leading Different Personality Types, Couples Supporting Each Other & Competing Against Larger Companies


Episode Stats

Length

49 minutes

Words per Minute

195.57822

Word Count

9,716

Sentence Count

908

Misogynist Sentences

17

Hate Speech Sentences

28


Summary

Q&A with the Black Face of White Supremacy as co-host, Mr. Clean, and a special guest appearance by the Black face of white supremacy, Q & A. We talk about how to be a better version of yourself, how to become a better human being, and how to live an exceptional life.


Transcript

00:00:00.000 What is up guys, it's Andy Priscilla and this is the show for the realest, take a bite of
00:00:20.780 the lies, the fakeness and delusions of modern society and welcome to motherfucking reality
00:00:25.540 guys today. We have Q and AF, that's where you submit the Qs and I give you the AFs. That's
00:00:33.380 one of four formats that you might happen to hear when you turn on this show. The other
00:00:39.540 ones are CTI, which stands for Cruise the Internet. That's where we put headlines up on the screen,
00:00:46.520 we talk about how full of shit they are and we bring the reality of the situation into
00:00:52.420 focus. And then on Q and AF, which is what you're going to hear today, we talk about
00:00:56.220 the potential solutions to make you better because the reality is whatever's going on
00:01:01.460 in the world can only be solved by us individually and collectively raising our standards and
00:01:06.240 becoming fucking better. All right. Understand that nobody's coming to save you. And I will
00:01:11.980 remind you that until the day I fucking die. Now we also have real talk. That's where I
00:01:18.020 get on. Uh, when I usually get super tired of people doing dumb shit, I get on and I yell
00:01:24.940 for four to 20 minutes about how fucking stupid these people are. And then you usually pick
00:01:31.560 up one or two good little gems that help you figure shit out too. Uh, then we have full
00:01:36.080 length and full length is where I bring on my successful, uh, wealthy ass kicking friends.
00:01:42.260 And we talk about how they got to be that way and how you could be that way too. So those
00:01:45.380 are the four formats. And then we also have a bonus format, uh, 75 hard versus. And if
00:01:51.520 you want to be on 75 hard versus episode, you finished 75 hard, you finished live hard, and
00:01:58.020 you have a tremendous story that you'd like to share. You can also email that in. Where
00:02:02.840 do they email that? 75 hard at Andy for seller.com. All right. So that's that. Now we do have
00:02:11.180 a fee for the show. The fee is very simple. I don't run ads for the show. I don't run
00:02:16.440 ads on the show for the downloads. I get on this show. I can make $30 million a year just
00:02:21.420 so you understand that. All right. That's, that's a, that's a hard fact. Um, I don't
00:02:27.380 do that. And the reason I don't do that is because I don't want you to question where my
00:02:30.800 heart is. I don't want you to question my intent. I don't want to pollute the message.
00:02:34.140 I want to speak the truth as I see it. I feel like I have a good grasp of things. I
00:02:39.820 have a gift to be able to see what's going on and I'm not going to let a dollar amount
00:02:43.420 get in that way. So in lieu of me getting fucking paid to do the show, I would appreciate that
00:02:50.360 you share it instead. I think that's a fair trade. Okay. Very fair. All right. So with
00:02:56.900 that being said today, we do have Q and AF and where can people submit the cues?
00:03:02.280 Yeah guys, email those questions in to ask Andy at Andy for seller.com. And as a special
00:03:07.660 bonus, not only do we have the black face of white supremacy as my co-host, we also
00:03:13.200 have, uh, Mr. Clean. Mr. Clean. Yeah. Yeah. What's going on? I've been given strict instructions
00:03:19.640 by your minions not to open the show talking about death. Oh, Oh, you got yelled at. Yeah.
00:03:25.980 Yeah. Who, who yelled at it? I'm a dot. Did we do that yesterday? Is that the show where
00:03:31.560 he said, are you going to get violently murdered? Yeah. Now if it happens, you're going to feel
00:03:35.280 bad. A little bit. Yeah. I mean, I, it would be a little bit of a, you're going to have
00:03:40.260 trouble getting people listening. It'd be a little bit of a blow. Yeah, that's true.
00:03:43.060 Yeah. That's true. You better hope it doesn't happen. Yeah. Yeah. Yeah. No, for all y'all
00:03:47.900 fucking Hillary Clinton. Huh? That's what I do. Yeah. Yeah. Bro. These guys would kick
00:03:53.640 your ass. I know. Be careful. Especially that guy. They would. I, you know, every time you do
00:03:57.360 the, the intro to the show, I always, when you talk about real AF and you say, that's
00:04:01.140 when I bring in my really successful ass kicking friends and to tell you how to, you
00:04:05.300 know, be, live an exceptional life. I'm like, well, isn't that what happens every time I
00:04:10.060 come home? No, not really. We're talking about the other ones. So anyway, I was watching
00:04:20.520 a Q and A. Yeah. It's funny that you, that you're here because, uh, I actually did have
00:04:25.840 been watching the Irishman. Yeah. Cause I've been bored. And then I started watching
00:04:29.100 Yellowstone, like the new season. I know I'm behind, but like, I like to wait for them
00:04:33.360 all to come out. That way I'm not like fucking having to link the story in my head after like
00:04:37.980 weeks and weeks at a time. Um, pretty good. I didn't mind Yellowstone. I think I watched
00:04:44.200 a couple episodes. It's pretty cool. Yeah. I'm pretty sure that dude, that, that, that
00:04:48.040 ripped dude, they fucking based exactly off of me. Like fucking exactly. Well, we, we know
00:04:54.420 where Sal definitely got a dress code from. Where? From Yellowstone. Oh yeah. Fuck
00:04:59.620 country Sal. He bought all of it. Yeah. Hey man, it works dude. Hey, it's good, man. So
00:05:05.640 we've got Q and A F. Vaughn's going to help out with the, uh, with the conversation today.
00:05:10.380 Um, so let's get started, man. No, let's not get into these. Uh, any reason I brought
00:05:14.700 up the Irishman is cause that's that episode that we did. You were on that episode, weren't
00:05:17.780 you? Yeah. Where we talked about the dumb protocol. Yeah. Yeah. Remember that?
00:05:20.840 Yeah, that's right. I do remember that. I did. Yeah, I did. Oh, you used it. I used
00:05:24.380 it. I always, Hey, I apply every single thing. You used the dumb protocol? Uh, yeah. All
00:05:28.660 right. Didn't I, I came up with the name dumb protocol, didn't I? No. No, I thought I did.
00:05:35.000 Well, now I'm curious. You don't know the dumb protocol. Oh, you got to go back and listen.
00:05:41.080 Yeah. It's probably the funniest story we ever told in the fucking show ever. Anyway, I'm invested
00:05:47.880 now. So questions. Yeah. Questions. Do your job. Jesus. DJ. Fucking waiting on you guys.
00:05:54.220 Man. All right. Question number one, Andy, what's the best way to communicate with your
00:06:00.980 team? Uh, when you have a mixture of different personality types. Okay. I had to refer to
00:06:05.780 like smacks right in the face. Yeah. That's solid. Certified legal letters, smacks in the face.
00:06:13.200 Can confirm. Yeah. Yeah. Flattening their car tires. I mean, it sends a message.
00:06:17.540 All right. Look, that's real. All right. Go ahead. But, uh, so the person says I have 12
00:06:22.540 employees. Uh, some respond well to constructive criticism while others do not. My question is,
00:06:27.640 do I communicate differently with these employees to bring the best out of them? Or do I try to
00:06:31.840 develop them into individuals who respond well to my style? The answer is both. Okay. The answer is
00:06:37.700 both. There isn't a, there is a collective leadership philosophy that you need to have, which comes from
00:06:43.660 your core values and what you define your direction to be. Um, but you also have to get to know your
00:06:50.100 people individually. Okay. Because at the end of the day, you're, you're, you're people, you have to
00:06:54.120 understand this. They want to be a part of a team. This is the biggest thing leaders miss. They have
00:07:00.240 this idea in their head that everybody on their team at work doesn't want to be at work. And that
00:07:06.500 might be the case right now because you're not leading properly. But when you actually engage
00:07:11.000 people on a personal level and you get them to understand that the collective good increases their
00:07:16.800 own personal good. Now they, they, they can put that link together in their brain. Yeah. And what
00:07:22.340 happens is they want to become somebody who contributes because dude, if you're, if you're
00:07:27.080 on a, like you play football, right? Like, did you not want to fucking, you play the offensive line.
00:07:31.300 Did you not want to get a bunch of roach blocks during the fucking game? Fuck yeah. Yeah. It didn't
00:07:35.000 matter if you scored the touchdown. No, I still think you just wanted to, yeah, you just wanted
00:07:38.760 to contribute and that's how your team is too. And we do ourselves a big, uh, our companies
00:07:45.820 and ourselves and our people, a big injustice by not getting to know them individually to
00:07:52.240 how they respond and what their personal goals are. Now there are limits to that. Like you don't
00:07:57.000 want to create the situation where they're coming to you with every little fucking emotional
00:08:00.960 problem. They might be having that day, but people want to, you do want to have them have
00:08:06.800 a comfortable relationship where they can be heard. Right. And a lot of people like to
00:08:11.900 only lead one way or the other way where like they have this construct of core values that
00:08:16.840 they guide their company, um, with and they, they leave it at that. Okay. Or they get so personally
00:08:23.720 involved with every single person that they actually can't direct the entire team. Right. So it's a
00:08:28.560 balance of both. And, um, most leaders have a natural propensity to do one or the other,
00:08:34.380 but to be a truly effective leader, you have to be able to do both. And so you have to understand
00:08:40.320 the big picture guidance. Um, and you have to, uh, your team has to be made to understand that
00:08:46.000 there is a certain level of compliance that needs to be, you know, we need to be rowing the same
00:08:50.520 direction, right. Under these core values in this mission. And then individually, you're going to go
00:08:55.700 around and help them tweak and improve and, and, and their little, you know, their little lessons
00:09:00.120 or corrections they may need. Um, but at the end of the day, bro, what I've discovered is most people
00:09:06.480 just want to be fucking heard. They want to be heard. They want their input to matter. Even if
00:09:11.140 you don't follow it, they want to at least be heard and say, okay, well, Hey, you know, Andy,
00:09:15.660 I think it should be like this and this and this. Okay. Well, all right. I can understand that,
00:09:19.980 but here is why it's not like this and this and this. And, you know, you take the time to explain
00:09:25.180 things and then it, it, it further galvanizes the team, which makes it easier to guide the team
00:09:32.800 under the, the big mission, um, that, that you set for whatever company you're in on that though.
00:09:38.300 Would you say, has that gotten easier or harder for you to do? Right? Like you're 23 years in
00:09:42.520 business. You got a 20 year old coming to you. Hey, why, you know, why haven't you guys done this?
00:09:47.420 You've heard that a thousand times. Yeah. But see, I don't do that. That's not my job anymore.
00:09:51.120 That's not my job. My job is the 10 people in our executive team. Right? So like, I know those
00:09:57.760 motherfuckers. I know everything about them. Right? I go in and talk to them. I get feedback
00:10:02.780 from them. Their job is to handle that. Right. And I don't get in the way of that because then
00:10:06.920 that dilutes the chain of command and then it gets it all fucked up. So now it's a, now it's a,
00:10:12.100 he said, she said mom, dad situation. Right. So I don't, I don't. Mom said no. No. So like the
00:10:19.460 entry level person in our company, it would be inappropriate for them to come to me. Right.
00:10:24.180 With, with that thing. You know what I'm saying? But, uh, when did that, one of our, when did that
00:10:31.240 come into place? Well, I mean, as you grow and naturally organically happens, if you want,
00:10:35.540 look, bro, if you want to build a team of leaders, you have to let them lead. Like if I didn't
00:10:40.520 fucking let our executive team lead, what, what purpose do they serve? You see what I'm saying?
00:10:46.680 So like, I have to let them do that. And if I get in the way of that, that, that fucks up their
00:10:51.740 shit. Right. That makes them less credible to the, so, so I don't want to, I don't want to, uh,
00:10:58.080 undermine their ability to lead by getting in, in the middle of whatever's going on. Right.
00:11:04.060 So you have to be disciplined about that because it matters. Yeah. I think that question is asking
00:11:09.140 or putting a little bit too much emphasis on personality differences though, because like
00:11:12.860 I started working with you about six or seven years ago and I, I have a different personality
00:11:17.940 than Tyler did. I have a different personality than, you know, everybody that you worked with
00:11:22.560 and what, what eventually ended up motivating me was that I knew that Andy genuinely cared,
00:11:29.540 not just about the success of the company as a whole, but on my personal success. And so he could
00:11:36.300 just be his authentic self and communicate the same way with almost every other person.
00:11:41.120 And over time, I just realized this is a guy who really, really cares about the core values
00:11:46.040 of the company, what the company is trying to, uh, to accomplish. And so I, I, I don't know,
00:11:50.560 that question kind of, I feel like it's too bound up and, and, oh, well, everybody has a different
00:11:55.480 personality and they're putting the, they're putting the emphasis on that rather than the authenticity.
00:12:00.500 That's this bullshit culture that we have going on in the world.
00:12:03.140 Like, Hey bro, I'm not here to be your fucking therapist. Right. Okay. Like I appreciate that
00:12:08.380 you have a different personality than me, but when you're here, you talking to you. Yeah. When
00:12:13.080 you're here, you're going to fucking do this. Right. And I'm going to do this. That's the bargain.
00:12:17.480 And we're both going to benefit from it. Right. Right. So you're going to do your part. I'm going
00:12:21.740 to do my part. We're going to win together. Absolutely. And that's that. Yeah. And, and, and that's
00:12:25.480 the same for any of you guys in this room and any of these people out here, like I have my role,
00:12:29.560 they have their role. If we all do our roles, we all win. Right. It's real simple. Right. And I,
00:12:35.760 you know, whatever, however you feel, which, you know, you're a totally different dude than me,
00:12:41.660 but, but also totally the same in a lot of, you know what I'm saying? So like, you know,
00:12:47.680 I think the culture that we live in has gotten way too comfortable with like fucking vomiting their
00:12:52.200 feelings everywhere they fucking go. Like, let's be fucking real, bro. Right. This is a fucking job.
00:12:57.280 And like a leader has to customize his or her approach to every single employee.
00:13:01.600 Like, yeah, I'm not doing that. Yeah. Like, like you're, you're, there's a range, right? Like
00:13:06.040 there's an 80% range. If you're off way off on the left or the right and at 10%, like I'm not,
00:13:12.080 it's beyond my ability to fucking wrangle in. Right. Right. So like, you know, you don't have to be
00:13:18.240 exactly the way everybody else is, but like when you're here, you got to row the fucking boat. Right.
00:13:23.020 And you got to row in, in, in, in, in sync with everybody else here.
00:13:27.280 And that's how your company should be. That's how your team should be. That's how your organization
00:13:31.120 should be. That's how your charity should be. That's how your movement should be. People that
00:13:35.000 can't row at the same speed in the same direction just aren't going to have a seat on the boat.
00:13:39.840 Right. Right. And there's nothing wrong with that. Right. There's people that, that
00:13:43.300 there's people of all walks of life to fit in in all different places. That's not a personal thing,
00:13:49.540 but it's an expectation to all businesses, all organizations, all, all movements, all or everything
00:13:55.520 should have. I think, I think a very interesting thing. Cause I mean, you know, I've been like,
00:14:00.220 dude, if you have a boat, right. And you have 10 people on one side and 10 people on the other side
00:14:04.300 and the motherfuckers on the left are rowing at one pace and motherfuckers on the right are rowing
00:14:07.920 at least at 10% less of a pace. Guess what happens? Circles. Circles. You go in fucking circles.
00:14:13.460 You know what I think is the genius though, bro, is what you're, is the, the harder you row the boat
00:14:18.640 and the better that you get at it, just, you know, taking commands, doing what you're told,
00:14:23.660 showing up every day, putting in the best effort, the higher you start to ascend in the level of
00:14:28.840 authority and responsibility you have. And the more you do get to tweak, then your particular
00:14:33.700 approach to what you want to do. And that, then the, the, the guy up in the top says,
00:14:38.300 actually you're valuable. So I am going to, to let you have a little bit more freedom and do things
00:14:42.800 the way you want to do it. Correct. Yeah. Correct. I think that, and that's what I was going to say,
00:14:46.020 like, that's the thing. It's like you, you strive, I know in all your companies, personal
00:14:49.900 development is huge, right? Whether it's reading the 10 pages. I don't, I am not interested in even
00:14:55.340 talking to a human that isn't into that. Right. Right. Like if you're not into it, not only will
00:15:00.400 you not work here, I don't want to fucking talk to you. Right. And I think that's what fixes a lot
00:15:04.500 of that. Like, I don't like some of these, like we talk about like these personality types. I think
00:15:08.200 a lot of that is just people lacking, like employees lacking that, that drive or even the opportunity.
00:15:13.720 You got to think about the young employees nowadays, bro. No offense to the young people,
00:15:17.600 but guys, you guys got fucked by the education system. Like it's on you to learn and relearn
00:15:22.300 how things really work. Right. A lot of these people have been told their whole lives by
00:15:26.800 no fault of their own, that everything's going to be fair. Everything's taken care of. You're
00:15:31.980 going to go out in the real world and you're going to kick ass, blah, blah, blah, just for
00:15:35.380 showing up. And then what happens? You go out in the real world, get your fucking face stomped
00:15:39.220 in. And then you're bitter, you're angry. You think the world hates, hates you. When
00:15:44.400 in reality, you've just been prepared improperly. Right. So that's why it's important for you
00:15:49.340 to understand that, dude, this is reality. You have to be good. If you're not good, you
00:15:56.760 will get fucking crushed. If you don't work hard, you will get crushed. That is reality.
00:16:01.660 There is no way around it. And there is no fucking government. There's no law. There's
00:16:06.840 no movement. There's no fucking way of governing that will ever change that for you. Like if
00:16:12.880 you are not willing to do certain things like work hard and learn how to get better and commit
00:16:18.720 to you, you are going to get steamrolled in life forever, forever, ever, ever. It's not
00:16:23.800 even up for debate. And, and dude, a lot of these people who are, you know, coming into the
00:16:30.060 workforce now, they, they don't understand that. Right. And they come in instead of being
00:16:35.880 someone that wants to row and sink, they fucking stick their paddle and anchored in the water
00:16:40.360 and let it drag. So they get noticed. It's like, bro, fuck you. You're out. Like, dude,
00:16:46.700 you can't be a contrarian. You can't be someone that doesn't go along with shit. If you're going
00:16:51.740 to build a fucking quality team and you young guys that are coming out of this two decade
00:16:57.700 long or fucking indoctrination bullshit in America of, you know, everybody 17th place gets
00:17:02.980 a fucking trophy. I'm sorry, but you got fucked. Okay. So you have to relearn now how things
00:17:10.480 really work and they work. If you're good, you get paid. If you're not, you don't, if
00:17:17.180 you're fucking undeniably great, you'll get the likes, the shares, and the recognition.
00:17:21.780 Too many people want the prize before the fucking work, dude. They want the equity. And like,
00:17:25.920 listen, and not only do they want the prize before the work, they want like a 20 year prize
00:17:30.860 for fucking one month's work. Like the disparity of what people expect now for what they invest
00:17:36.820 is so far out of whack that it's not even funny. Right. So, you know, I don't know how to fix it
00:17:46.520 on a mass scale, but I'm telling you as an individual, you have the choice to learn this
00:17:51.440 shit and accept the way it is now. And I would, if I was 20 years old and I just came out of a
00:17:57.020 fucking school system that told me all kinds of bullshit, I would understand this right now.
00:18:01.540 I will never be anywhere unless I'm better than everybody else at what I do. And I would just
00:18:05.560 accept that. And every day you get up, I would accept that it's going to be hard. I had a
00:18:09.800 conversation with a friend yesterday and you know, ever since I decided to be something with my life,
00:18:16.900 when I made the decision that I was going to do something with my life, every single motherfucking
00:18:23.840 day since then has been difficult. Every single sick, every day, every single one. Okay. For a
00:18:32.020 long time, I fought that I got up every day and I'm like, all right, cool. And then when the bad
00:18:37.080 thing happened or the challenge happened or the business difficulty happened, I get super pissed
00:18:43.280 off. Okay. And it ruined my day. I would get all met. Now I don't think of it like that. I've accepted
00:18:49.320 that it's hard. It's going to be hard every day. It's going to be hard. So like, if I expect it to
00:18:56.400 be hard and it's hard, then I have no reason to be mad. I have no reason to be frustrated. It just
00:19:01.800 is what the fuck it is. And if you could accept at 20 years old, that you're going to be great in
00:19:07.400 life. And every single day you wake up, and I'm talking about every motherfucking day is going to be
00:19:14.520 difficult. You're at a huge advantage because most people expect it to be easy and they get their
00:19:19.520 shit kicked in every fucking day. And then they're like, Oh, I'm depressed. When in reality, they're
00:19:25.220 not depressed at all, bro. What they are is they have an unreasonable expectation. It's the same
00:19:30.400 reason why people have a hard time making content or speaking the truth because they have this
00:19:36.960 unreasonable and unrealistic expectation that every single human out there is going to like them.
00:19:43.080 And that sets you up for disappointment. Not only are they not going to like you,
00:19:47.440 certain people shouldn't like you. If you're living a morally good life, there's going to be
00:19:52.080 people out there that do not fucking like you. If you're willing to stand on a line, stand up for
00:19:56.780 what's right, there are going to be a lot of people just like there are to me that don't fucking like
00:20:02.300 me. I do not fucking care. And if you get to that place now, if you like you're 20 years old and you
00:20:09.160 can accept that now, bro, you're so far ahead of the game because like, dude, I I'm free. Oh,
00:20:16.640 you don't like me. I don't care. Oh, you think I'm this cool. Oh, you think I'm that cool. I would
00:20:22.000 challenge you to listen to more of my shit. But if you don't want to, I don't really care.
00:20:25.840 Go fucking drink your fucking beer. Go play your video games. Like, dude, I don't care. Like,
00:20:31.760 I don't care. I'm here for the people that want to be exceptional. And that's it. If you don't want to
00:20:36.940 be exceptional, if you don't want to be successful, if you don't want to be free,
00:20:41.300 if you don't want to know the facts, if you don't want to know reality, don't listen to my fucking
00:20:45.800 shit. It's that simple. I love it. There's actually an old MFCO episode called Battleground
00:20:51.460 Mentality. I don't, I don't happen to remember what the episode was, but you, you spend like 40
00:20:56.740 minutes expounding on this whole concept of you have to change your, your expectation.
00:21:02.000 Listen, Vaughn, when you're this good, you forget all the good shit you said.
00:21:06.940 That's true. I'm just kidding. No, no, no.
00:21:09.500 Biden has that same problem though. I said Biden has that same problem.
00:21:13.060 Yeah, exactly. He doesn't, he doesn't say anything.
00:21:15.780 You don't compare me to fucking Biden, bro.
00:21:17.600 It's episode 141.
00:21:19.140 I'll have Z-Shine back there in about three fucking seconds, bro.
00:21:22.580 In fact, where's Z-Shine?
00:21:24.940 All right.
00:21:26.080 No, it's episode 141, but it's amazing how this applies to everything. Like literally everything.
00:21:32.000 Yeah.
00:21:32.360 Success in business, success in relationship, even success in the spiritual life.
00:21:36.080 We, the idea that life is a playground or that the whole universe is just designed for your comfort
00:21:43.280 is probably the single greatest destructive thought in the history of the world.
00:21:49.360 Listen, dude, the expectations they teach us in the idea of being kind are handicapped the shit out of us.
00:21:57.920 Like when you're a fucking little kid and they kind of teach you like, oh, be this to everybody.
00:22:03.320 Oh, so-and-so, you didn't get along and so-and-so said this.
00:22:06.760 And, you know, they try to make it all be this like happy-go-lucky.
00:22:11.980 That's just not reality.
00:22:13.960 Like it's just not.
00:22:15.680 And you will be told, like I said, you and I have talked about this a trillion times, so I don't know when I said this, but, you know, when you're young, you'll be told you could do anything.
00:22:26.520 And the older you get, you'll be limited because more and more people become more and more limited the older they get because they have more and more interactions with people who have not been able to succeed because of whatever reason.
00:22:39.960 Those people instill their limiting beliefs on your friends and your family and people around you as you get older.
00:22:45.100 And then they try to instill them on you.
00:22:47.040 And your job is to resist that shit.
00:22:49.800 I was able to resist that shit.
00:22:51.840 Now, every single one of those people who doubted me or said, you can't do this or that or this, they either fucking work here or they fucking wish they worked here.
00:23:03.560 Or they're writing me some email, you know, after fucking laughing at me 15 years ago about how proud they are.
00:23:10.660 Like, I don't fucking remember you, bro.
00:23:13.520 Like, I remember.
00:23:15.140 I remember.
00:23:16.080 You don't forget shit like that.
00:23:17.980 In fact, I'm thankful that you laughed at me because that's 50% of the reason I'm fucking sitting where I am.
00:23:24.340 So.
00:23:24.900 Say no shit.
00:23:25.480 No, I love what you said about the minute you decided to make something of your life, everything was hard because it seems like in the last year, I've talked to people who said, okay, they finally made a decision.
00:23:33.700 They're going to change their life.
00:23:35.020 They're going to start striving after important things.
00:23:37.240 And in their minds, the minute they did that, everything started like falling apart.
00:23:42.080 Like, all of a sudden, there was this chaos introduced into their life.
00:23:45.020 And their immediate response was, I must be doing something wrong.
00:23:48.720 And I'm like, no, you're doing something right because previously you were just this half-assed, like, lukewarm person who wasn't a threat to the powers that be.
00:23:57.500 You were in a plastic bag.
00:23:58.660 Right.
00:23:58.940 You were in a plastic bag.
00:23:59.860 Right.
00:24:00.200 And you decided you're going to be something.
00:24:01.940 And both culturally and I would even say spiritually, all of a sudden you said, I'm going to do, I'm going to become the person that God wants me to become.
00:24:09.260 And all of a sudden, there were forces aligned against you.
00:24:12.520 And that's the way it goes.
00:24:13.660 And you're absolutely right.
00:24:14.600 When people decide that they're going to get serious about their life, that's when you're a threat.
00:24:18.720 Yeah.
00:24:19.180 That's when you're a threat.
00:24:20.000 That's when you're going to make something of your life.
00:24:23.020 Yeah.
00:24:23.440 And you're going to go through a long period of time feeling alone, bro.
00:24:27.000 Like, at first, you're going to fucking, you know, you're going to make this decision.
00:24:31.020 And all your current friends, they're going to see you take action.
00:24:34.660 And they're going to make fun of you.
00:24:36.120 Or they're going to question you.
00:24:37.360 Or they're going to, you know, criticize you, make fun of you.
00:24:42.880 And then you'll stop spending time with these people because you just can't, because it's zapping your energy.
00:24:49.080 And then you'll go through a long period of time where you probably won't have a whole lot of people in your circle.
00:24:53.940 And then what will happen is you'll start to become what it is you wanted to become.
00:24:57.980 And then all the people who are also at that level will welcome you in.
00:25:02.920 And now, all of a sudden, you have a whole network of super supportive people as opposed to people who are always trying to hold you back.
00:25:10.520 And, you know, in my opinion, people are way too loyal to people that actually don't serve their interests and not loyal enough to themselves to actually go through that journey.
00:25:20.960 And, you know, I call that time in the middle, no man's land.
00:25:24.040 And you're going to spend a couple years there at a minimum.
00:25:27.620 You know, I spent 10 there.
00:25:28.920 I didn't have a whole lot of fucking friends for 10 years.
00:25:31.600 Okay.
00:25:31.820 I still really don't.
00:25:32.860 But I like it that way on purpose.
00:25:34.460 Right.
00:25:34.760 Something you say on social media a lot lately is that you just love seeing other people win.
00:25:41.120 And I think what most people don't understand is that most people aren't like that.
00:25:44.580 Most people don't like to see other people win.
00:25:46.380 No, no, no.
00:25:46.860 Anybody who's ever won likes to see people win.
00:25:49.220 Yes.
00:25:49.540 Anybody who's ever won likes to see people win.
00:25:51.460 But my friends who my wealthiest friends are the most happy for people who win.
00:25:56.420 Biggest.
00:25:56.840 But on the on the on the rank and file level, though, wouldn't you agree that that when somebody starts rising above the level of average?
00:26:05.680 Most people, most everyday people look at that.
00:26:07.960 Oh, who do they think they are?
00:26:09.060 Of course.
00:26:09.620 Who do they think they are?
00:26:10.200 Yeah.
00:26:10.680 I'm Andy Purcell.
00:26:11.400 I'm the baddest motherfucker on the planet.
00:26:13.880 That's real shit.
00:26:14.800 Yeah.
00:26:15.480 Yeah.
00:26:16.120 You know what I'm saying?
00:26:16.780 Yeah.
00:26:17.280 But I think people need to adjust their expectations.
00:26:19.480 But I'm just saying, like, that's the fucking facts.
00:26:21.740 Yeah.
00:26:22.060 And it took me 20 fucking years to do that.
00:26:24.380 I heard all that same shit, bro.
00:26:26.240 I still get made fun of.
00:26:27.860 Now I just like I'm like, OK, dude, like, you know, pinkies up, motherfuckers.
00:26:33.580 I'm like, OK.
00:26:35.020 So, like, I don't I don't fucking care.
00:26:36.680 And you guys shouldn't either.
00:26:37.900 You got to let go of the expectation that everybody's going to be behind you.
00:26:41.320 The work always comes before the belief in yourself and with others.
00:26:45.300 OK, nobody's going to believe in you until you've asked until you've actually achieved what it is you set out to achieve.
00:26:51.140 And by that time, you won't need to believe.
00:26:53.140 All right.
00:26:53.920 But you're not going to believe in yourself until you already invested.
00:26:57.500 That's the trick of success.
00:26:59.400 You have to invest a long time of work before you ever actually start believing that you're the guy that can do this or the girl that can do this.
00:27:08.960 Right.
00:27:09.400 So the work always comes before the belief with yourself and with other people.
00:27:13.960 So just put your fucking head down.
00:27:16.020 Do what you got to do day in and day out.
00:27:17.860 I've given you every motherfucking tool in this podcast feed possible.
00:27:21.820 Go back and listen to every MSEO.
00:27:23.680 Fuck, if you're super join Arte.
00:27:26.080 Like, fuck, dude, you can do this.
00:27:28.040 But you are going to have to put your blinders on.
00:27:31.440 You're going to have to put your head down and you're going to have to work through all the things that every successful person that wasn't born into success has to work through.
00:27:41.860 And that's not only your own limiting beliefs, but everybody else's that you know as well.
00:27:46.500 And that's a hard thing for people to do.
00:27:48.920 So I'm just telling you, don't listen to them.
00:27:52.280 Keep working.
00:27:53.060 Keep showing up.
00:27:54.060 Keep doing what the fuck you got to do.
00:27:55.640 And eventually all those people that question you will be saying, oh, Andy, I'm so proud of you.
00:28:00.900 I'm so proud.
00:28:01.800 Yeah, OK.
00:28:03.020 And you'll be able to say, yeah, OK, bro.
00:28:05.060 And it won't matter.
00:28:05.920 You won't care.
00:28:06.720 There's no weight.
00:28:07.440 I don't.
00:28:08.220 Do you think I care?
00:28:09.240 OK.
00:28:10.120 I don't care.
00:28:11.380 I don't fucking care what you think of me.
00:28:13.580 I don't care who you are.
00:28:14.880 I don't care if you're fucking Donald Trump.
00:28:16.900 I don't care.
00:28:19.600 OK.
00:28:20.060 And the reason the way I got to that level was by letting go of the expectation that everybody's going to like me.
00:28:25.640 And letting go of the expectation that everybody's going to support me and letting go of the expectation that I have any fucking limits at all because I don't.
00:28:35.240 That's truth.
00:28:36.040 And neither do you.
00:28:37.200 It's real, man.
00:28:37.780 So, guys, let's move on to question number two.
00:28:40.860 Andy, in one of your recent podcasts, you briefly touched on the importance of having a stable partner in your life.
00:28:47.000 What are some tips or advice you can give couples to better support each other when working towards their goals?
00:28:52.500 You know, I think the biggest thing is don't sweat the small stuff.
00:28:55.800 You know, I think people make huge like.
00:28:59.320 Most of the couples I know, you know, not that I know personally, but have experience with over life that I've observed.
00:29:06.000 It seems like most people make huge deals out of stupid ass shit all the time.
00:29:10.500 I think I think most couples drink too much.
00:29:12.920 I think a lot of the problems that come with couples come from alcohol.
00:29:17.740 You know, you have to understand certain things like the personality of the person that you're with is far more important than what you think of their fucking ass.
00:29:29.380 OK, now it'd be cool to have both.
00:29:31.460 All right.
00:29:32.940 That that's what you want.
00:29:34.160 Disclaimer.
00:29:34.600 Hold on.
00:29:34.840 All right.
00:29:35.460 I'm just saying you you you won't don't ever sell someone's personality out for their looks.
00:29:41.820 Yeah.
00:29:42.260 Right.
00:29:42.880 Because that shit is really a dime a dozen.
00:29:44.620 And having someone that's actually going to have your back, that's actually going to pour into you, that's actually going to contribute to the goal of your life or the mission of your life is extremely rare.
00:29:54.400 And so, you know, I find like with Instagram culture and hookup culture and things like that, you know, we have a lot of people who are who who really aren't quality people that are able to showcase whatever they have.
00:30:09.460 Right.
00:30:09.700 Their their sexual bait and tackle, so to speak.
00:30:13.980 Right.
00:30:15.380 Surface level shit.
00:30:16.840 Yeah.
00:30:17.000 Surface level bullshit.
00:30:18.000 And, you know, and then especially with guys, because guys, for the most part, live way below their means.
00:30:26.600 You know, they're not they're typically not in shape.
00:30:29.600 They're typically don't take care of themselves.
00:30:31.260 They're fucking not even hygienic most of the time.
00:30:34.260 And, you know, these dudes, by the way, you should wear some fucking deodorant.
00:30:38.320 Holy shit.
00:30:38.920 But, you know, these dudes, they meet a girl online who actually gives them some fucking pee and now all of a sudden they're hooked up for life.
00:30:51.700 And it's like, bro, that's not how you're supposed to do this.
00:30:54.620 You know, I don't know.
00:30:58.760 You know, I think the ultimate I don't think anybody should get involved a serious relationship until they are truly close to the representation of their own potential, because that's what you'll attract.
00:31:10.580 You'll attract your best potential when you're at your potential.
00:31:13.940 And that means getting your fucking ass in shape.
00:31:16.320 I don't care what they fucking say on people magazine.
00:31:19.220 Nobody likes a dad bod.
00:31:20.820 Nobody likes a big fat tub of shit.
00:31:22.900 That's reality.
00:31:23.860 Nobody fucking likes it.
00:31:25.980 Pour the proper things into your mind.
00:31:27.960 Get your career right.
00:31:29.360 Like, I find that a lot of the problems come from a lot of men not being men and women getting with these men.
00:31:37.920 And then the women constantly looking for something better.
00:31:42.720 And the men can't do anything about it because they don't bring shit to the table.
00:31:45.980 Like, if you're going to have leverage in your relationship, you've got to bring some shit to the table.
00:31:49.880 It's a two-way street.
00:31:50.520 Yeah.
00:31:50.780 And you can't expect to attract, this goes for men and women, you know, you can't expect to attract someone who's an amazing partner if you're not also amazing.
00:32:01.540 Like, that's just fucking the way it is.
00:32:04.020 And I don't know, like, you know, we all say, oh, look at that really attractive woman with that sloppy dude.
00:32:11.200 Well, I bet that sloppy dude's got some shit.
00:32:13.160 Right.
00:32:13.500 Okay.
00:32:14.100 Maybe he's a great dude.
00:32:16.300 Maybe he's bringing something to the table.
00:32:19.020 I'd just be packing.
00:32:19.720 Maybe he's got a huge dong.
00:32:22.040 Maybe he's fucking, maybe he's a billionaire.
00:32:24.120 Right.
00:32:24.380 But the point is, the dude is bringing some shit to the table.
00:32:27.640 And by the way, how do you know that's not all she has?
00:32:31.180 How do you know that's not all she has?
00:32:33.480 You know, you guys are looking at this, like, these people that walking by thinking they're fucking prime A, when in reality, bro, they just seared the outside, may look okay.
00:32:41.540 You see what I'm saying?
00:32:42.140 Like, it ain't real.
00:32:43.480 It ain't, it's, it's rotten shit.
00:32:45.060 Exactly.
00:32:45.480 Okay.
00:32:45.800 And so, like, we have to start looking at, you know, this is a cultural issue at the heart of it.
00:32:51.200 We have to start looking deeper than surface level into, into partnerships because, dude, you could, people put so much time.
00:32:58.440 Like, how many questions do, did we get on MSCO project about business partners when people don't even put that much thought into their actual partner?
00:33:06.460 Right.
00:33:06.960 You know what I mean?
00:33:07.460 A lot.
00:33:07.780 Like, you know, how many dudes married, married their wife because she had some big titties and a fucking fat ass?
00:33:13.660 And that's it.
00:33:15.820 That's not a foundation for a good relationship.
00:33:18.760 It's not substance.
00:33:19.560 No.
00:33:19.940 And women, you know, a lot of women, they, you know, they, when they're young, I mean, this goes into the whole dynamic of men and women, but women typically attract men with their fucking looks.
00:33:32.720 And men typically attract women with their careers and their success.
00:33:36.980 And that's, that's, that's nature.
00:33:39.040 And men don't really get attractive until like after 40 and women, you know, get attractive much earlier.
00:33:46.600 So it's, you know, there's a, it's a, it's a, it's a different dynamic at different ages in your life.
00:33:51.840 And, um, you know, at the end of the day, man, you have to understand that you have to be able to stand alone on your own shit to ever even have a quality partnership.
00:34:04.280 That's the truth.
00:34:05.740 You know, a partner should enhance you.
00:34:07.520 A partner should, should bring more to the table.
00:34:10.260 And, you know, you see, you see this in life.
00:34:13.020 You see a lot of dudes who struggle with women in their twenties, um, and thirties end up, you know, doing very well later.
00:34:20.740 Right.
00:34:21.180 And you see a lot of women who were the hottest thing going in their twenties and thirties with 15 cats when they're fucking 48.
00:34:28.800 Right.
00:34:29.620 And, you know, that comes down, like that comes down to being a good person.
00:34:33.540 You shouldn't, you should never treat someone poorly, like period, you know, I think superficially.
00:34:39.900 Yeah.
00:34:40.360 And I think, um, you know, there's a, there's a thing in culture where it's like, you know, uh, I don't know.
00:34:50.020 I just feel like there's a lot of stigmas in culture that just aren't healthy.
00:34:54.340 You know, um, when it comes to relationships, you know, like the, the people like, oh, I don't want to, I don't want to have a relationship with someone I'm friends with because I don't want to ruin the friendship.
00:35:09.260 Well, that's a bullshit cop out, bro.
00:35:11.520 Because like, I, I would, you know, I was friends with Emily for fucking four years before I ever, you know what I'm saying?
00:35:19.320 Right.
00:35:19.460 Like that's the foundation.
00:35:20.680 And there was no intent there.
00:35:21.980 Right.
00:35:22.180 It just kind of materialized.
00:35:23.820 But, um, you know, I don't, I don't fucking know, bro.
00:35:28.360 I'm not a relationship expert, but I just think you should look at it like this.
00:35:31.720 Like I could do a whole show on, on what I think is the problem with the dynamic between men and women, um, and dating.
00:35:38.580 And I think I have a pretty good grasp of it.
00:35:40.860 And maybe I'll do that.
00:35:41.980 But I, but, but the truth is, is that, you know, I'm not an expert at it.
00:35:45.480 I I'm fucking learning as I go.
00:35:47.740 I'm not a perfect partner.
00:35:49.740 Um, and I try to be better.
00:35:51.660 And, and I, when I, if I was a young man or woman and I'm looking for a partner, I would look at what they bring to the table that helps, um, make your life better.
00:36:02.080 And I would also equally ask yourself, what do I bring to the table to make their life better?
00:36:08.980 Right.
00:36:09.300 And I think if everybody would spend at least half, because so many people spend the 80, 90% of the time saying what you did for me.
00:36:15.840 Right.
00:36:16.140 Well, maybe if you did more for them, they'd do more for you or, you know, like, and then there's another thing, like, like the mentality of like the tit for tat mentality.
00:36:26.260 Like I had one of my, uh, athletes message me, uh, and ask if it was normal that her boyfriend Venmoed her or asked her to Venmo him 50% of the laundry detergent when they moved in together.
00:36:41.120 So like, she sent me to the store to get laundry detergent and he came back and he said, uh, he said, well, can you Venmo me the eight bucks for the $16?
00:36:49.520 Like, and I'm like, no, I don't think that's, that's not normal.
00:36:53.900 That's not normal.
00:36:54.760 Like, you know, when you're living together and you're starting to build a life together, married or not, uh, it should be, you know, this is how I see it.
00:37:04.940 And I think it works pretty good is we don't tit for tat every little fucking detail.
00:37:10.160 We just both do the best we can for the house.
00:37:12.600 You know what I'm saying?
00:37:14.000 And, uh, it's a selfless attitude that you have to have.
00:37:17.240 And where things, you know, it's the same core values we have for the company.
00:37:21.100 You see shit that needs to be done.
00:37:22.520 You do it.
00:37:23.060 Just do it.
00:37:23.620 Yeah.
00:37:23.920 Like you don't keep score.
00:37:25.760 Like I, I don't know, man, I could go on and on and on, but at the end of the day, you need, you need someone you could bill with.
00:37:31.580 You need someone that is going to contribute, not take away.
00:37:36.900 You need someone that inspires you to contribute.
00:37:40.240 Yeah, that's real, man.
00:37:41.700 I was just going to say, I think expectations are huge.
00:37:43.880 I, I don't claim to be a perfect husband at all, but after almost 10 years of marriage, one of the things that I think my wife and I do really well is we just have realistic expectations of one another.
00:37:53.680 And what's crazy is six, six years ago when we first started podcasting, I remember seeing women post things like, you know, I'm not going to settle for any man who is under six foot tall.
00:38:04.420 Yeah, or who's under six foot tall or, or those are the ones who doesn't love me so much that I can roll out of bed wearing a gunny sack and he'll still regard me like I'm Aphrodite or something.
00:38:13.760 Or I'm not going to settle for any man who, who, who doesn't connect with me on a deep emotional level every day.
00:38:21.140 And I'm like, like the level of unrealistic expectations that people have about, about relationships, I think crushed relationships and destroy them.
00:38:31.060 And like my wife and I, we get to the point where we're like, yeah, that's another thing, dude, like the fucking overly romantic shit.
00:38:37.820 Like motherfuckers are like, oh yeah, I got date night every Monday, Wednesday, Friday, every week.
00:38:42.880 And we like, they pretend on Instagram to have these awesome fucking, see, that's a dude, you're hitting on something here.
00:38:48.340 Yeah.
00:38:48.720 Not to interrupt, but I'm going to interrupt.
00:38:50.080 No, no, no, go ahead.
00:38:50.420 Go ahead.
00:38:50.660 Okay.
00:38:51.360 It's my fucking show.
00:38:53.220 All right.
00:38:53.960 But dude, you're right about that because the truth is, is that now we have people who are comparing their relationship, which is semi normal and pretty boring if we're being fucking honest.
00:39:07.220 But let's be real.
00:39:08.220 That's most of your life.
00:39:09.720 Don't you want most of your life to not be a volatile situation?
00:39:13.080 Don't you want most of your life to be peaceful?
00:39:15.500 Don't you want most of your life to be telling little jokes and having a good time?
00:39:18.620 Right.
00:39:18.860 That's right.
00:39:19.480 That's literally most of your life.
00:39:21.280 Okay.
00:39:21.720 Outside of your work.
00:39:22.960 Right.
00:39:23.160 And the expectations that people show on the internet, like you have all these influencers who try to pretend like they've got like their relationship experts and they have this perfect marriage and every fucking like, bro, I know some of these motherfuckers and I can tell you for a fucking fact, they have fucking problems.
00:39:42.620 Not only that, Andy, what happens eight months later?
00:39:44.840 Yeah, they break up.
00:39:46.140 Yeah.
00:39:47.180 They break up and they're like, and then it's like, oh, and then they, you know, they were just charging for like this.
00:39:52.240 And like, dude, it's just not to me, in my opinion, I don't think anybody should be presenting themselves as relationship experts because if they are, they're fucking lying because every relationship is different.
00:40:03.180 And you're constantly, if you're doing it right, you're constantly evolving and learning.
00:40:06.880 That's my opinion.
00:40:07.960 But the expectation that we're fighting against on the internet is so ridiculous that like it makes everybody feel like their fucking shit is fucked up.
00:40:17.580 You know, I look at those people who do that shit and I know for a fact, I'm like, yeah, you motherfuckers ain't like that at all.
00:40:24.340 Right.
00:40:24.760 You know what I'm saying?
00:40:25.360 Like, I know better, dude.
00:40:27.020 I think that shit's clown shit.
00:40:28.740 Yeah.
00:40:29.420 Well, it's marketing.
00:40:30.800 Well, you know, it's marketing.
00:40:32.100 It's clown shit to me.
00:40:33.040 It's entrepreneurship.
00:40:33.660 Entrepreneurship.
00:40:34.140 Yeah.
00:40:34.640 Yeah.
00:40:35.240 Yeah.
00:40:36.540 Yeah.
00:40:37.080 I don't think it's ethical.
00:40:38.180 No.
00:40:38.980 Because it's not true.
00:40:41.440 I mean, there's obviously a place for romance and stuff, but I tell people all the time.
00:40:45.120 I mean, to me, what's most attractive about my wife is day in and day out.
00:40:48.820 She spends time with my children.
00:40:50.840 She teaches them history, math, stuff like that.
00:40:54.420 I mean, she's a good-
00:40:55.280 Not only that, bro, she's always supported you.
00:40:57.100 She's always supported me.
00:40:58.260 With what you've wanted to do.
00:40:59.460 Absolutely.
00:40:59.940 She's always supported me.
00:41:00.960 I can vouch for that.
00:41:01.480 Yeah, you absolutely.
00:41:02.300 And I just think people who think that marriage is going to be, or women, and this is the truth
00:41:08.760 because most men aren't thinking this way, but most women who think that you're going
00:41:12.620 to enter into this relationship and on a day-by-day basis, he's just going to be so emotionally
00:41:17.520 connected to you that he's going to be so attracted to you that you could fart and it'll
00:41:20.960 smell like lavender.
00:41:22.240 You know, it's just not even realistic.
00:41:26.300 And the good news is what you were saying is the good news is that's not what makes marriage
00:41:30.060 and life happy, and that's not what makes it so great.
00:41:33.240 It's the daily just hanging out, laughing, enjoying stuff.
00:41:36.520 If you're having a true romantic moment, it ain't on the fucking internet.
00:41:41.880 No.
00:41:42.480 Because you didn't stop to fucking take a picture of it.
00:41:44.880 Yeah.
00:41:45.280 Because it was a real thing.
00:41:46.580 Yeah.
00:41:47.440 100%.
00:41:47.600 Remember that when you look at everybody's shit.
00:41:49.620 Yes.
00:41:49.920 By the way, get the fuck out of here with that fake-ass shit.
00:41:53.480 All you're doing is making people miserable.
00:41:56.200 And shit, you don't, there's not a single motherfucker out there that should be making
00:42:00.680 money on fucking relationship advice.
00:42:02.740 Bro.
00:42:03.860 Period.
00:42:05.100 And I believe that's why it all fucking comes back to bite him in the ass.
00:42:08.600 Mm-hmm.
00:42:09.100 Mm-hmm.
00:42:10.240 Every single time.
00:42:11.840 It's fucking, yeah.
00:42:13.040 Guys, let's move on to our third and final question.
00:42:16.260 Question number three, Andy.
00:42:17.500 Our business is very young compared to other monster companies in the same sector.
00:42:22.700 When you first started your business and had to compete with other larger companies,
00:42:26.400 what actions did you have to take in order to scale up to the top?
00:42:30.040 What mindset did you have when you were young?
00:42:33.320 Very simple.
00:42:34.320 And it's still the same mindset.
00:42:36.020 It hasn't changed at all.
00:42:37.440 It's one customer at a time.
00:42:38.980 It's one person at a time.
00:42:41.180 It's whoever the person in front of me, that's the most important person.
00:42:45.060 And you have to understand how people buy to really make sense of that dynamic.
00:42:53.400 Advertisements, for the most part, are not what make people buy.
00:42:58.060 Okay?
00:42:58.560 Advertisements are to bring awareness.
00:43:00.260 And they are to bring awareness to a conversation.
00:43:03.400 And the conversation would be, let's just say DJ came in wearing a pair of fucking Jordans.
00:43:09.060 And Jordans, all right?
00:43:09.920 I don't wear Jordans, but just for the sake of, I would say, hey, bro, those Jordans are fucking sweet.
00:43:16.620 Oh, thanks, bro.
00:43:17.120 I've seen the ads on TV for, or let's say the new Reebok pumps, right?
00:43:21.860 Because they're bringing the pumps back.
00:43:22.940 Yeah, yeah, yeah.
00:43:23.480 All right.
00:43:24.260 Oh, those are new pumps?
00:43:25.880 You know?
00:43:26.460 I've seen the ad 17 times.
00:43:28.520 You're like, yeah, dude, it's the new pumps, blah, blah, blah.
00:43:30.780 I look at them.
00:43:31.400 I'm like, oh, that's pretty cool.
00:43:32.180 I'm like, what do you think?
00:43:33.420 What do you think, dude?
00:43:34.420 I like them.
00:43:35.460 Yeah?
00:43:35.700 I really like them.
00:43:36.160 Yeah.
00:43:36.340 They're pretty comfortable.
00:43:37.300 Yeah, they look sweet.
00:43:38.060 And then I go fucking buy them.
00:43:40.520 And that's how the conversation works.
00:43:43.220 So if you understand that your personal interaction with the person in front of you is going to
00:43:52.340 actually be the thing that makes people buy, because it's not the person in front of you
00:43:58.740 that you're just talking to.
00:43:59.860 You're talking to their entire family.
00:44:01.620 You're talking to all their friends.
00:44:03.300 You're talking to everybody they've ever met when they go on social media, which is an advantage
00:44:07.980 that business people have never really had before.
00:44:10.860 Okay?
00:44:11.160 So you have a situation where this person in front of you has the ability to spread the
00:44:16.920 message out to literally fucking, if it's me, it's millions of people.
00:44:22.380 Right.
00:44:22.580 But for most people, it's at least thousands of people or hundreds of people.
00:44:26.240 And when you pour into this person and solve their problem in such a way where they feel
00:44:31.660 obligated to tell people about it because you went way, way, way over the top.
00:44:36.140 All right?
00:44:37.180 Now you, that's where the selling happens.
00:44:40.960 You don't sell.
00:44:42.660 You help.
00:44:43.860 Then they sell for you.
00:44:45.520 Right.
00:44:45.800 Okay.
00:44:46.640 So if it's good.
00:44:48.720 Yeah.
00:44:49.120 If you do a good job, that's why this, that's why the whole idea is if you want to win a
00:44:54.180 business, you have to be the best.
00:44:55.580 You have to do the right thing because when I'm concentrating on a hundred people at a
00:45:01.100 time, which is the failure of most companies, most companies, they don't, they are not interested
00:45:06.320 in the one person at a time.
00:45:07.900 They're interested in bursts of a thousand.
00:45:10.460 And I can tell you from owning many companies and building many companies that it just never
00:45:15.740 works that way.
00:45:16.600 It only works one person at a time because people don't buy from companies.
00:45:21.540 They buy from personal conversations.
00:45:24.560 So with the technology that we have, instead of it being advertising, then flowing to the
00:45:30.620 customer and then buying, we're actually talking to the customer, solving their problem, and
00:45:36.260 then letting them use the technology to, to tell people their story, which ultimately brings
00:45:42.600 you the chance.
00:45:44.020 Let's just say if they have 500 people, three of them come to buy.
00:45:48.360 Okay.
00:45:49.040 Now you have three more chances to get with those people.
00:45:53.460 And it's as simple as doing the right thing, taking care of their problems, making sure that
00:45:58.300 you go above and beyond, uh, giving a fuck, right?
00:46:01.940 Not trying to oversell, not trying to like make the money on the customer that's right
00:46:07.280 in front of your face, but to actually never do such a good job that they never have a
00:46:12.720 reason to even look anywhere else.
00:46:14.700 That's the key to business.
00:46:15.980 And they're, that's it.
00:46:18.460 Like you guys want to make a couple million bucks and you want to fucking flaunt on the
00:46:22.580 internet and you want to be fucking cool.
00:46:24.800 Don't listen to the thing I say, go on bullshit ads and change your widget every fucking week.
00:46:28.740 I don't give a fuck.
00:46:29.580 But if you want to fucking build a life that is huge, that can change literally fucking
00:46:35.480 millions of people's lives.
00:46:37.320 Okay.
00:46:38.140 It's one at a time.
00:46:39.760 You want to build a Nike.
00:46:41.240 It's one at a time.
00:46:42.240 You want to build a fucking Coca-Cola.
00:46:44.520 It's one at a time.
00:46:45.700 You cannot compete with the big fucking players because they have so much more capital.
00:46:52.420 But so the only way that you can defeat them is, you know, death by a thousand paper cuts,
00:46:58.480 which is personal interaction over and over and over for decades, for fucking decades.
00:47:06.340 It's still the same mentality I have today because it's the only thing that I ever did
00:47:11.260 that actually worked in business.
00:47:13.500 The only thing.
00:47:14.760 The word of mouth is super fucking powerful.
00:47:16.440 It's everything.
00:47:17.300 It's fucking everything.
00:47:18.260 And the technology, the technology that we have today lends itself to that.
00:47:23.040 Yep.
00:47:23.880 And people are starving for it too, man.
00:47:25.800 But on the other side of that too, it could also be very, very detrimental by not doing
00:47:29.400 the right thing and treating that fucking person shitty.
00:47:31.980 Because like, dude, we literally-
00:47:33.260 There, that's the flip to the coin.
00:47:35.840 Right.
00:47:36.360 Okay?
00:47:36.780 Right.
00:47:37.200 This is why it's so important that you do the absolute best you can.
00:47:41.440 Will you do perfect every single time?
00:47:43.700 Absolutely not.
00:47:44.760 Right.
00:47:45.960 But you will make enough deposits into the trust of the customer base that when you make
00:47:50.840 a mistake, they will still work with you because they know that you try really fucking hard
00:47:55.060 and you make it right when you do fuck up.
00:47:56.880 Yep.
00:47:58.000 Now, the flip to that coin is that if you are an unethical entrepreneur, if you are someone
00:48:04.120 who fucking cheats people, if you are someone who scans people, that shit will spread like
00:48:11.520 wildfire and you'll be out of business before you know it.
00:48:14.040 So like, you can't survive long-term anymore doing things unethically.
00:48:20.480 Right.
00:48:20.800 Like, you can't survive long-term.
00:48:23.280 You might be able to make it for a year.
00:48:25.400 You might be able to make it for two years.
00:48:27.120 But to make it for decades in this sort of environment with this amount of connectivity
00:48:32.000 and this amount of instant access, you have to be 99% fucking great.
00:48:38.680 Right.
00:48:38.920 And when you fuck up on that 1% or let's even say 2%, you have to go above and beyond and
00:48:44.820 make it right every fucking time.
00:48:46.560 And it has to be real.
00:48:47.440 And that's the only way you'll ever fucking win long-term with where we are in a business
00:48:53.440 culture.
00:48:54.200 Yeah.
00:48:55.880 Guys, Andy.
00:48:57.580 Damn, dude.
00:48:57.960 I feel like the MSCEO is coming back.
00:49:00.640 The black Vaughn.
00:49:02.020 Yeah.
00:49:02.700 The what?
00:49:03.560 The black Vaughn.
00:49:04.740 The black Vaughn.
00:49:06.360 Guys, man.
00:49:06.880 He's got the same haircut.
00:49:07.620 Yeah.
00:49:07.820 Yeah.
00:49:08.020 Hey, man.
00:49:09.400 Well, you got to grow a beard.
00:49:10.580 By the way, that one.
00:49:11.420 He's like the cue ball.
00:49:12.360 You're like the A ball.
00:49:14.920 Are you the pool stick?
00:49:16.980 I've been called other things, you know?
00:49:19.500 All right.
00:49:20.320 That's the show.
00:49:21.280 Quit making terrible jokes, DJ.
00:49:23.240 I love you guys.
00:49:24.140 Appreciate you guys.
00:49:24.840 Talk to you next time.
00:49:25.460 A ball.
00:49:26.020 Yeah.
00:49:26.440 Went from sleeping on the floor.
00:49:28.360 Now my jewelry box froze.
00:49:30.120 Fuck a bowl.
00:49:30.920 Fuck a stove.
00:49:31.780 Counted millions in the coke.
00:49:33.460 Bad bitch.
00:49:34.240 Bootic swore.
00:49:35.140 Got her on bankroll.
00:49:36.760 Can't fold.
00:49:37.660 That's a no.
00:49:38.440 Headshot.
00:49:39.260 Case closed.
00:49:39.980 It's cold, cold.