318. Q&AF： Developing People Of Character, Retaining Employees & Purpose： Innate Or Developed？
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Summary
In this episode, DJ answers the question "How did you hire employees in the beginning of your business?" and how did you get your first employees? DJ also gives some tips on how to hire better employees.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realest, say goodbye to
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the lies, the fakeness and delusions of modern society and welcome to motherfucking reality
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guys today. We have Q and AF, that's where you submit the Qs and I bring the AFs. Now, today's
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show is primarily focused on personal development. How can I help you win? How can I help you
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be better? How can I help you kick ass? That's what this show is about. For many, many years
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I hosted a show called the MFCEO Project, which was the number one personal development
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podcast on iTunes for years. This is where I answer those kinds of questions. Where can
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they submit those questions, DJ? Guys, email those questions into askandy at andyfriscilla.com.
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Okay. That's for Q and AF. Now, sometimes when you tune in, you're going to hear CTI, which
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is cruise the internet. That's where we throw up three headlines on the screen. We deduce
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the truth from the bullshit and then we identify the problem. Okay. And sometimes we talk about
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the solution on that show, but ultimately the solution to fixing what's going on in America
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is going to come from our own personal standard raising, our own personal excellence. All right.
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So we have the problem with CTI and then we have the solution with Q and AF. Then sometimes we have
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real talk and real talk is where I get on. I give you a short burst of high energy, real
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talk. It is what it sounds like. As we all know, people are soft as fuck and they need
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to hear the truth and they need to hear reality and you need to operate in reality. And that's
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what real talk is all about. And sometimes we have full length, which is where I bring
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on my successful, amazing, kick-ass friends and we teach you how you can do the same. All right.
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Because they're no different than you. And that's the point of this show. The point of
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this show is to help you understand that you are your own fucking savior. When it comes
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to this world, you are the answer you're looking for. All right. And that's what we talk about.
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And that is the baseline message that you need to understand from this show. And I hope you
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take away. Sometimes we will also have 75 hard versus, uh, for those of you that don't know
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what 75 hard is, you can go listen to episode 208 and it will explain, uh, 75 hard and the
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live hard program in depth. So you can understand it's a free program that I designed to help
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people basically become what the fuck they're supposed to become. That's the truth. Right?
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So that is the show. And, and we don't run ads on this show. I don't run ads for the show.
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The show operates entirely off word of mouth. So I ask that you share the show. And the reason
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I ask you share the show is because the message needs to get out. Now I could run ads for the
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show, um, and on the show and fill your one third of this time with ads and make a whole
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bunch of money. Okay. I don't do that because I don't want to corrupt the message. I want
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the message to be pure. I don't want to answer to anybody. And I want this to be a place that
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you can come get some honest shit from somebody. Okay. Honest opinions. Uh, I may not be right
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about everything, but I've done pretty well in life. I've been very successful. Uh, I
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have a functioning brain that works pretty well and I try to, uh, help us figure out what
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the fuck is going on. So with that being said, what's up DJ? What's going on brother? How
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are you, man? Yeah, man. I'm hello children. Hello children. Yeah. I got some good ones for
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you. Oh, you do? I got some good ones for you. Are you shocked? I had you shocked? He's
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got some good ones. Let's get into it, man. Let's do get into it. You know, we try to
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keep the, I value these people's time, man, you know, for sure. So let's, uh, let's,
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let's give them some good value. Let's answer some shit and, uh, and move the fuck
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on. Let's knock it out, man. Andy, question number one, uh, how did you hire
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employees and what did you look for necessarily in the beginning of your
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business, um, versus to how your hiring system looks and works now? Uh, this
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person, I'm a really small business owner and right now no one wants to work. So what
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are the ways that you attract workers in an industry that requires people? Well,
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look, man, first of all, how I did it in the beginning is how everybody does it in
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the beginning. You, you, you talk to your friends, you ask your friends, people that
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you know and say, Hey man, would you want to pick up some time? And you know, you
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kind of work this human patchwork of people to help you get it going. You pay
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them, um, well, and you know, you start to build the structure of your business.
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And then as you scale, you become, you know, more and more experienced and
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understand the systems, uh, that need to be created to produce the kind of person
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that you want. Um, and, and I said, produce the kind of person you want, not, not hire the
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kind of person you want. And you need to make a note of that because there is no way
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to hire people that are guaranteed winners. It's always a roll of the dice. Um, but the
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best thing that you can do is to create a framework for them that rewards them based
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upon their progression. Um, and ultimately, you know, success in, in the company. But I
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think the real, the real answer to this question is, is not the question that was
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asked. Um, the real answer to this question is how do I get people to believe
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in my company vision? How do I get people to see the future I see for my company and
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how do I inspire them to want to be a part of that so that they come to work and
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yes, they get paid, but they don't come to work to get paid. They come to work to
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build. And that's really what you're asking for. Okay. You're not asking for, well, you
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maybe, maybe don't know you're asking this, but I'm just giving you the fucking the icing
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on the cupcake. All right, bro. So the reality is, is your job is to paint such a great vision
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that you fully intend on fulfilling and you take action on fulfilling. That is so big that
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the people who want to join your network or your company or your, your, whatever it is
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you're building, your organization, because their dreams fit inside of that vision. Okay.
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If they can't see themselves and their lives, and it's very hard to do this in the beginning
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because you're very small. All right. So very few people are going to believe. And this is
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why it's important. I think to look at people who you trust people who believe in you as a,
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they know you and they want to support you help pick up some of the slack in the beginning. I think
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that most small businesses start that way from my experience. Yeah. Um, but what you really need to
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be focused on, man, is, you know, building out the vision of what you want to do, because dude,
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if you're building a company that is just designed to get you paid at a certain level, it's going to be
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very hard for you to continuously attract people that want to contribute to that because that's
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not what people exist to do. People don't exist to show up to work, to work hard. So you can get
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fucking paid, right? They show up to work hard, to contribute to something amazing that they can
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also make a great living doing and fulfill their financial goals and dreams. And your part in that
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is to not only paint the vision, but provide the path to follow through on the big vision.
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All right. This means, you know, if you're running a small to medium sized business and you bought a
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big ass house and you're driving fucking cool shit and you're kind of living like how I fucking live
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and you're not growing the company, everybody's going to quit on you, dude. Everybody's going to
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quit on you because they're going to see what the truth is. So you have to be real here. You cannot,
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there's no way to hide from this. Yeah. All right. I got to meet Steve Wozniak one time and spend some
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real time with him. Who's the co-founder of Apple, by the way, the nicest, one of the nicest men I've
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ever met, definitely probably the smartest man I've ever met personally. Um, so smart that I had to,
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like, even in basic conversation, I had to really focus to understand what he was talking about.
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Yeah. Um, you know, he comes from a different world of tech world. I don't, I'm not well read there,
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but when I asked him what he was most proud of, and remember this guy has invented the technology
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that this, this man invented the technology that literally everybody uses today. Yeah. Okay. This
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is the guy. Yeah. This is the most influential human that is existing on the face of the planet.
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He's about change and impact. Yeah. Steve Wozniak is the most influential human alive. People just don't
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realize it. Yeah. Okay. Because he's a humble dude. He's quiet. He's unassuming, but the guy
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is the most influential human alive right now, period fucking period. Okay. All the technology
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that you use in your daily basis and the shit that Elon Musk use and that all came from him,
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all of it. Okay. So I got to ask him, I said, what, Steve, what was your, what was your,
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what are you most proud of? And this is a dude who's invented fucking all kinds of like
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incredible shit. Like imagine being him and walking down the street of your, uh, of your city
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and seeing people at the coffee shop and every single fucking computer. Like I did that. I did
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that. I did that. Right. Yeah. But he doesn't think that way. So I said, well, what, what was the
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thing you're most proud of? And he's like, you know what? When we would drive out of our headquarters,
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there was a subdivision land development, um, that was real close by. And when I drove by it,
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I looked up on the Hill and there's literally houses everywhere. And every house was 5 million,
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6 million, 5 million, 7 million, 8 million. And they were all Apple employees. Yeah. That's somebody
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who gets it. Not just executives. That's somebody who fucking gets it. Fuck. Yeah. Okay. So
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understand your vision, the path for your employees, and that you following through on
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that vision are the key to attracting people that want to help you build. Yeah. You have to take care
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of them. Okay. It's not the, the, the, the people who fail in business are always the people who,
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when they start doing well, they keep it to themselves and they stop, they stop showing up at
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work. They stop executing on the big deal. They stopped growing the store. They stopped adding
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locations. They stopped growing. People are smart, dude. They recognize that. Like, you don't think
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they're sitting in the, and no matter how big you get, if you don't think they're sitting in the
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break room being like, man, you know, you think they're really going to do that. There's still
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people like that, even in our company. Yeah. Okay. So you have to be on your game as basically do the
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easiest way to say this. You have to be the real fucking deal. Yeah. You got to be the real deal.
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Otherwise you're going to be chasing your tail your whole life. Business is going to suck. You're
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not going to develop the amazing relationships and French bro. Everybody in here that I, you know,
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like these people are my fucking family, right? Like I love watching them win. And even the ones
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that leave and go win somewhere else. I fucking love that because I know they learn the skills here.
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You see what I'm saying? Yeah. I remember, I remember Cody, uh, who's one of the longest employees
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that you've had. I remember it was in a meeting one day. He had said, I think Sal had asked him like,
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you know, how do your friends act now? He's like, well, my friends are all in this room.
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Now. Yeah. Fucking 300 people in a fucking room. You know what I'm saying? Like it's that bond.
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I think it's really interesting too, though. Cause I don't, I don't see many people thinking of it
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like that, but like tapping into the actual psychological needs of those employees, right?
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Like self-belonging that that's an innate fucking human. Everybody wants to be a part of a winning
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team, dude. Everybody, everybody. So like build a winning team. Yeah, that's real. That's fucking
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right. So it actually goes, this kind of goes right into our second question, Andy. Um, yeah.
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Sorry to interrupt. I have a very quick sub question on that. Okay. So you said you want to
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give people a vision so that they come in and just don't clock in clock out. They want to contribute
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to something amazing. You have a great vision and core values for your company because you want to
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change lives one at a time. What if somebody has an ice cream company, what vision they would put
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for their employees so that they get the same feeling? Well, I think ice cream is even easier
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than we do because ice cream is fucking something people want, not something people need. I get
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your point. So how you're asking how I would do it to your employees so that they're not coming in
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and just selling ice cream. What kind of vision would you provide for you? Well, if I were building
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an ice cream, let's just say I, how I would do it. Okay. Andy's custard. Well, no, Andy's custard
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already exists and it's fucking amazing by the way. I love those guys. They're from Springfield,
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Missouri. They're fucking amazing. Yeah. Um, I've been a customer there since they had their first
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fucking custard stand. No shit. Yeah. And they're just killing it here. Yeah. Um, really, really,
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really cool business. Great people, uh, great product. They're actually, I think the model for
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the best frozen custard company in the, in the whole country. If you haven't looked them up,
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it's Andy's frozen custard and it's really cool. You guys know what they look like. They all have
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a unique look. Um, it looks like a fifties diner. There's one here. Yeah. There's a bunch
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here. There's a couple of, it's amazing. Close one to here is in Kirkwood. Yep. Um, but amazing
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product, dude. Amazing product. And I love Ted Drew's too. Just so more clear. I love Ted Drew's.
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Ted Drew's is just a different concept. Yeah. It's a family owned special, you know, it's an experience
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that it's a different thing. Okay. Um, and I love both. So don't like, you know, Ted Drew's is like
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legend here in St. Louis. That's blasphemy shit. All right. Um, but how I would do it, dude.
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Um, first of all, let's just say I would take their model because I believe their model is really
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good. Um, I would build a culture around restoring family values with them because they make Andy's
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frozen custard is more of an experience. It's like in the, it's like back when you were a kid and you
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may not know this cause you're not from here when you were a kid, but what like we would do, you may
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be, you did this over in India. I don't fucking know. Um, but like, you know, you would go with
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your family to get some ice cream and you would stand outside your car and eat it and have like a
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little conversation. And yes. And did you guys do that stuff? Yeah. So like, so what I would build it
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around was bringing back the family experience. And then I would backwork the culture around that
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internally in the office. Like, Hey, we're doing good things. We're bringing families together.
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We're teaching people how to communicate. And then I would create the model and even tweak it
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further to facilitate that. Right. Um, and then there's all kinds of other reasons that you would,
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you would do that, you know, in terms of like what the mission would be, but ultimately, man,
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the mission of that company is to bring happiness and conversation and connection. So how would we
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connect that to our culture system? You know, I would come up with core values that reflect that,
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um, which would be very similar to ours, what we already do. And you know, uh, maybe try to make
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healthier ice creams, things like that. Maybe, but that's not really why people go there.
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Correct. You know what I'm saying? Like people, when I go to get ice cream, I'm not buying ice cream
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because it's healthy. Like I'm buying first form because of that. Right. So like,
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it's a different thing. And I think a lot of people, and this is, I think a lot of people
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really fuck themselves because they try to be something they really aren't. Like if I'm being
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frozen custard, dude, I'm going to be the best fucking frozen custard. I'm not looking at the
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calories. No, everybody knows calories. When you get a concrete, I don't either. I already know.
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I accepted it. That's why I'm here. That's right. I already know it's bad. So, so yes,
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extra Snickers, please. So, so, you know, I think you have to be what you are the best
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that you could be. Now, could you have some, a couple options for sure? For sure, dude. Um,
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because people are, you know, obviously way more conscious of that, but like, there's really no
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way to make frozen custard healthy. No, it's like fucking straight up fucking bad shit.
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It is what it is, but man, it tastes good. But, um, that's just a small example. Like at a,
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a two minute explanation, you know, if we sat down for a day, I could have it all lined out.
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100%. That cleared a lot of things. Does it make sense? Yeah, absolutely. Dude,
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you could do this for tires. You could do this for concrete. Yeah, you can do that. This isn't
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just for fucking supplements. Like people say, Oh, well, it's easy to make people, uh, get better
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with something. No, it's not. Cause they have to go fucking work out. They got to drink water.
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They got to eat certain foods. They got to fucking, uh, you know, be miserable, right? They got
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to be uncomfortable. Like, bro, I've got to convince my customers to do all this shit.
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To get the results, which by the way, is the right thing to do because it's the truth.
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Now, if I was an unethical person, I'd say, Hey, buy this shit. It does this. You don't have to do
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anything. That's just fucking not the way it is. And the reason that we've been successful is
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because we've been willing to take on the mission of educating people on what it truly takes to change
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your lives. All right. So you have to be what the fuck you are and know what your product does or
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doesn't do and be honest about it. You know, people are not stupid, dude. People are really
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fucking smart. And you know, you could do this same thing of creating an amazing experience based
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around any product. I always use the, the, the, the example of tires because tires are fucking
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boring as shit. Right. But like, dude, people actually do give a fuck about their tires,
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especially people with fucking families. Okay. So you have to figure out where that rub is,
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where, where is the care? Where do they fucking care? And you build your culture around that
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and make it real. You see what I'm saying? I think, I think a lot of it comes down to is
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like, and correct me if I'm wrong, but I think a lot of it is like just those, those small business
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owners that like are putting so many limitations on themselves. Of course. You know what I'm saying?
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Like the, the, I used to do this too. Listen, listen. So, so I, I remember one time, uh, I was probably
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six years into my, my retail business. My dad and I were driving down the road with Oscar,
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my American bulldog had passed away in 2013 and he was just a puppy. So that would have had to
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have been 2005. Okay. Okay. We're riding on the road 2006. Cause it was right when I moved back
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to St. Louis from Springfield. And, um, as you guys know, I had to move back in with my dad after
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fucking seven years of running my business. Um, I was driving down the road in the pickup truck
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and you know, my dad came from the, the electrical contracting business. So like when I was a kid,
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you know, we would go to these little barbecues and they'd have a barbecue set up and all the,
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all the, uh, electricians and contractors and workers would stop by and they'd get a fucking
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bratwurst or salsa or fucking, uh, you know, hot dog or whatever, hamburger and a beer and some chips.
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And like, dude, we would go around these, these little bitty barbecues and shit and everybody
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hung out and was cool. And like, I remember, I remember I was having this conversation with my
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dad, uh, driving, we were driving in his, at the time he was driving a, uh, like a 98 Dodge Ram,
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uh, great. It was green. And we were, I was, Oscar was sitting in the middle. I was, it was a regular
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cab and Oscar was in the middle of me and my dad. I remember this perfectly because this is an idea.
00:19:51.220
This is fucking what you'll get it in a second. So I said, yeah, man, I said, you know, the one
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thing that you guys were able to do that we can't do is you were able to do like barbecues and connect
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with people. And, you know, we're fucking health company. Like we can't do that. We can't have
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fucking barbecues. And my dad goes, well, why not? And I'm like, yeah, that's a pretty good point.
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Like we could probably do a barbecue. Right. So we tried the barbecue at one of the stores,
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fucking went up, dude, like 400 people showed up, which was like over the course of a day,
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which was like the most people we'd ever dealt with. And I'm like, Holy shit. Like we could have
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done this seven years ago and it would have worked. And you guys just saw summer smash,
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right? Like that's a fucking barbecue, bro. Right. Like we fucking come here. We eat fucking
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barbecue. We party balls and it's fucking amazing. And everybody has a blast and not a single person.
00:20:48.780
Well, I mean, certain people stayed healthy, but most people are having fun that day. You know why?
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Cause dude, everybody wants to have fun sometimes. So it's okay to mix that in. And, um, but that was
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an example of one of those limitations that you're talking about that was exposed by me just kind of
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venting and somebody saying, well, why not? It just happened to be my dad. But the reason that I
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remember that in such details, because that fucking why not made such a massive impact in
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how we do everything instantly. Yes. Yeah. Change my fucking perspective in like one second. Yeah.
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That's your small customer shot. There's blue bunny. There's fucking Baskin Robbins. There's
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fucking Dairy Queens. They all started out somewhere. Yeah. Yeah. DJ, I'm going to tell you this too.
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This is another thing. The biggest reason that most people fail in business is because they think
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someone else is already doing it and there's plenty of room for all kinds of people to do the
00:21:41.660
same thing because dude, even if you're the very best, which I feel we are with no disrespect to
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the other companies, there's a lot of great companies out there. I feel like we set the
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standard for what most of these companies trying to be at this point in time. And I'm, I say that
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humbly. Okay. Um, there's lots of, lots of younger companies that are coming up that I respect
00:21:59.780
that are doing great things, uh, that I appreciate. And, and, you know, we work with most of those
00:22:04.240
companies, uh, in some capacity through our retail system or whatever. Um, so I'm not saying that
00:22:10.320
with disrespect, but even when you're doing the, even when you're the very best, you know,
00:22:16.960
sometimes people just want to try something different and that gives you an opportunity
00:22:21.460
that just because people's propensity of choice of wanting a choice or something different,
00:22:27.740
that's where the opportunity lies for you to capture someone. Right. And, you know,
00:22:34.180
I'm kind of giving away the play, like, but you know, go do it. Cause it's a lot harder
00:22:38.700
to fucking do. Right. I'm just, I, I, I, dude, I give the way everything because I don't think
00:22:44.020
people will do it. I know how hard it is. You know, I'm just willing to fucking do it.
00:22:52.300
You've told this numerous times you have given everything away on all the MFCU episodes.
00:22:57.100
If people are really serious, they will listen to it and make all the change they need to do,
00:23:01.400
but it's hard to do. That's it. And that's why I don't have a problem doing it because anybody
00:23:06.200
who goes and runs the play and becomes successful, I'm going to give them a fucking high five and
00:23:10.180
be like, fucking right, bro. That's the way to do it. Fuck. Yeah. And you can ask some of my
00:23:13.680
competitors, you know, like the competitors I'm close with that, that don't just fucking hate me
00:23:17.800
because I'm me, um, that we have a good relationship. They'll tell you, they'll say,
00:23:22.120
dude, that guy will fucking do anything to help. And because I fucking do. Yeah. So that's just,
00:23:26.820
that's an abundance mindset, dude. I believe that that is a huge deal. Yeah. Like I,
00:23:33.120
when I see my friends win or even my, even people who are like, like, even when I see competitors,
00:23:41.060
when like, cause I'm friends with a lot of my competitors, but like when I see ones,
00:23:44.980
I don't really like, cause there's been a few I don't like, even when I see them win,
00:23:48.980
I'm inspired by that win. I'm like, fuck dude. Okay. Like, this is going to sound fucked up,
00:23:55.120
but like, sometimes when I don't like these motherfuckers, this is what I say in my head.
00:23:58.300
I said, that motherfucker can do it. I don't say it like that. I said, that fucking idiot can do it.
00:24:03.300
I can fucking do it too. Right. That's how, that's, that's how I look at it. Okay. I'm just
00:24:07.140
being real. That's my internal. And I'm not going to say that to publicly, but, um, I believe in
00:24:12.640
myself. I know my team is strong. I know our team is strong. Um, so I'm happy when I see even
00:24:21.060
people, I don't like winning because if for no other reason, it shows me that I can win better.
00:24:26.720
Yeah. Well, no, it's not going to take away from your win. No, it never does.
00:24:30.720
Seven, eight billion people. It never has. It never fucking has. Not one time. Yeah. It never has.
00:24:36.740
Yeah. So there's no reason to like, and that's what I, that gets back to the thing that we talk
00:24:40.960
about all the time with intent. Like there's no reason to hate on people who are more successful
00:24:46.220
than you. In fact, you should train yourself and discipline yourself to look at those people
00:24:50.500
and be inspired and happy that they're winning because that's what tells the universe that you
00:24:55.080
love winning. And when you tell the universe that you love winning, guess what happens?
00:24:59.080
You win more. All right. And once you start to tap into that and you understand that's the way it
00:25:03.960
works, things accelerate tremendously. That's real, man. Yeah. So, so question one again was,
00:25:09.660
you know, how are, how are you hiring your employees in that process? Question number two,
00:25:14.260
um, how, how do you handle making sure your employees don't get stolen away from your
00:25:19.460
competitors? Right. So how do you keep your employees? We have a local competitor who actively
00:25:24.100
tries to go after our employees. They've made multiple attempts on a few different guys and
00:25:27.660
girls. How would you deal with this situation? Um, you're, you should be so much better that
00:25:32.280
like for them to go work there would be like leaving the four seasons to go stay at the
00:25:36.500
fucking motel six. It's that simple. Everything should be better. The experience should be
00:25:42.020
better. The pay should be better. The treatment should be better. The fucking overall mission
00:25:45.940
should be better. The, the everything, the vision should be better. Just be better. That's it.
00:25:52.100
They won't leave. Yeah. Now if you, a few will leave, but you'll be glad they're gone because
00:25:56.840
those are the people that are there for the money. You see what I'm saying? Like they're there and
00:26:00.920
they, cause the guy paid them a fucking penny more or some shit. Right. Um, but if people leave
00:26:06.920
for that, uh, you know, it is what it is, man. That's part of competing. Well, is that
00:26:13.000
people like thinking the grass is greener on the other side and they go over there and
00:26:16.180
like, Oh shit, I'm calling Andy back real quick. Listen, if you're a part of a winning
00:26:19.980
team and you're less winning team offers you something to go there. Uh, and obviously there's
00:26:27.740
also like non-competes there's, there's non-disclosures. Those are all things that you should have in your
00:26:32.180
employment paper. Um, but you know, at the end of the day, bro, uh, you should be better
00:26:39.080
that you shouldn't rely on like contracts to like, you shouldn't have to do that. You should
00:26:44.520
be fucking better. You should. That's what I strive to be. Yeah. Now are, are we, I, you know,
00:26:50.680
I, I'm not trying, I know we're better than anybody like in our own space, but well, I don't
00:26:58.580
know that for sure, but I will, I think we're doing pretty well. Um, but like, I don't think
00:27:05.580
of it like that. Like I'm one of the conversations I have most frequently with my team is how do we
00:27:12.220
become the premier place to fucking work, to build a career period, not just in the supplement.
00:27:19.960
No, no, no. Yeah. This is, this is, this is with, this is, this is for any company business,
00:27:27.080
right? Yeah. Like, so, so that's what I'm trying to do. Like, I want to be better. I want the
00:27:32.560
opportunity to be better here. If the opportunity is better here, people do not leave here to go
00:27:36.980
there. Right. And that's how it is in your own business too. And you know, that's a process
00:27:42.020
by the way, because in the beginning of business, it's like, it's survival. Then it's building a base.
00:27:48.360
Then when your base is built, it's okay, let's get some, let's, let's make it a little better for the
00:27:53.960
team here. So you have to understand there's phases of this beginning or an entry level business,
00:27:59.320
or even a business that's five or six years old. They're not thinking about what I'm talking about
00:28:04.080
here because they're trying to fucking survive and be established. And so there there's different
00:28:10.280
phases. And I think that if you're mindful in the beginning, that your job is not just to run a
00:28:17.980
business, but to actually create a tremendous life, because it took me a long time to figure this
00:28:21.800
out, bro. So it took me a long time, 14 years in business to like, for it to click to, for me,
00:28:28.160
that I'm literally responsible for other motherfuckers lives. Once I fucking understood
00:28:33.060
that my entire mentality changed. And that was like 2014. Yeah. Okay. Um, you know, so if you can
00:28:42.640
operate your business on a small level, understanding that that person, even though you just hired them
00:28:47.480
and you're one year into business that you're responsible for a big portion of their life and
00:28:52.740
they're trading a very important portion of their life to help you with what you're trying to do.
00:28:57.560
I think that's a good place to, to, to remember. It's almost like gratitude, right? Like you always
00:29:03.700
want to recenter to gratitude. And so you always want to recenter that to serving your employees in a,
00:29:10.100
in a, in a good way, uh, while still being productive because dude, um, you can't do it
00:29:16.600
alone, you know? And if you operate from a small place with that in mind, um, I think it'll cause
00:29:23.080
you far less headaches. You'll be able to build a more dedicated team quicker. Yeah. This is a mistake
00:29:28.380
I made that I'm sharing with you. So, um, instead of having to rotate through employees, you know,
00:29:34.220
start realizing like, Hey, uh, it's easier just to keep people by treating them right and paying them
00:29:39.080
well and, and caring about their fucking progression and their lives. So guys, let's get
00:29:47.180
on to our third and final question for Andy switching gears just a little bit. Andy, the
00:29:51.060
question is question number three is purpose and innate from birth drive, or do you believe
00:29:59.800
it's something that has developed based on the environment? So I have a lot of friends. A lot
00:30:04.860
of my friends were all in the young gun club or young. Um, and I just can't seem to put my thumb
00:30:10.160
on what my purpose truly is. I get it confused with my hobbies and interests. I'm not asking for
00:30:15.100
some guru feel good shit, but how exactly did you find your purpose? It changes. It changes. Um,
00:30:24.100
it develops. It's not something that, and bro, I think certain people might be born with a purpose
00:30:29.960
and maybe you just don't know it, but you discover it. I don't really know the answer to that question.
00:30:34.040
All I can speak for is a perspective of myself. Yeah. When I started in business, my perspective
00:30:38.800
was I wanted to be rich as fuck. I wanted to be a baller. I basically wanted to be who the fuck I am
00:30:43.440
now. Okay. Um, and that strategy cost me 10 years of my life because that's not what business is about.
00:30:55.840
Business is not about you getting rich. And for the first 10 years of business, I'll be honest.
00:31:00.920
I was actually pretty lucky to survive that because I had the complete wrong perspective.
00:31:05.300
Yeah. When I switched my perspective to serving and making a difference for my customers,
00:31:10.140
I became wealthy. All right. Um, when my, in the beginning, my purpose was, I want to be rich.
00:31:18.760
I want to have cars. I want to fucking, you know, be a baller and blah, blah, blah, blah, blah.
00:31:23.560
I want to fly private, all the shit, my life. Okay. Um, down to the exact house I live in. I wanted
00:31:30.260
that house back then. Um, when I started to understand at about 10 years in that it wasn't
00:31:40.840
about me, it was about the customers. That was one big transition for me where my, where my purpose,
00:31:45.600
my purpose sort of evolved, right? It went from self to, uh, external. Yeah. And that was a huge
00:31:53.160
fucking deal because most people can never move beyond the self to the external. Um, then
00:31:58.860
2014 is when I had the, they clicked for me that it's not just the customer, it's actually the employee
00:32:07.100
and their career. So then my purpose became, all right, fuck, I'm responsible for all these people.
00:32:14.620
I got to get their careers where they need to be. I've got to help build their dreams. Right.
00:32:19.660
And so that was another like evolution of my purpose. Right. Um, you know, then, then the
00:32:26.840
podcast started, uh, with real AF now I'm a CEO sort of started building more purpose because I started
00:32:33.080
that podcast with the understanding from Vaughn that most people were not privy to the information
00:32:40.900
that I had inside of me and the experience I had, it took me an external stimulus for me to
00:32:45.960
understand that was the truth. Yeah. Like I, what I'm saying is, is like, I thought everybody knew
00:32:49.560
the shit I knew. Right. Right. Um, so when I started realizing that, then I, I, my purpose evolved
00:32:55.880
even more because now, okay, now my purpose is just help people get fit. It's, it's helped people
00:33:00.340
build their actual businesses. And I became really well known for that. That was what I was known for
00:33:05.440
and probably still am best known for. Um, then 75 hard happened and it became even a bigger purpose.
00:33:14.420
Right. And, and, you know, now you mean like billions of them? Yeah. Yeah. And well, you know,
00:33:20.200
well, no dude, it's a cultural, it's a cultural shift because what we're doing with 75 hard is
00:33:24.980
we're teaching people how the reality of life actually works is where you, when you put in,
00:33:30.940
you get out and what you put in, you get out and there is no lies in 75 hard. The truth is the
00:33:37.380
fucking truth and it will expose you or mold you. It's your choice. If you adhere to it,
00:33:44.880
it'll mold you into a fucking weapon. If you fucking half ass it, if you don't do it, or if you start it
00:33:50.580
and never finish it, you're going to feel worse because it exposes you where you're weak and that's
00:33:55.580
not comfortable for people. Okay. So then that purpose became like, okay, well, I understand
00:34:02.960
I'm not just helping people develop their mental toughness. I'm actually changing the way they're
00:34:08.880
operating on the ground level in society as a whole. So then that was a bigger purpose. Right.
00:34:15.020
Right. And you know, now we're looking at the state of America and I'm starting to feel like I'm
00:34:20.140
getting pushed in that direction as even a bigger, bigger purpose than what that is. So, so my point
00:34:26.220
is, is that I think for me, my purpose has continued to evolve. And that's one of the, that's been one
00:34:34.720
of the biggest reasons that I continue to show up and work hard because I'm so far away of from getting
00:34:44.580
where I think my thing is where my purpose is, is, is, uh, materialized or actualized. And I think
00:34:51.960
it's important for people to set such a big purpose, you know, cause people ask, they're like,
00:34:57.620
this is the question that people ask a lot, man, you know, dude, you've got everything. Like how the
00:35:02.440
fuck do you even get up in the, like, why do you even, what do you, why are you, well, dude, if you
00:35:06.560
understood what I feel is my actual purpose, you'd understand that when I look in the mirror, I see a,
00:35:14.060
a, a person who is underachieving. I see a person who is not what they could be. I see a person
00:35:21.680
who's done. Okay. But has a lot left to do. And that's what I see because my purpose is so big.
00:35:27.960
Yeah. And the best part about that is, is that it makes me feel fucking alive. Yeah. I have a place
00:35:33.620
to go. Like somebody asked me this morning, like, uh, that's curious about selling their business.
00:35:39.120
Like why, what's your thoughts on selling the business? I'm like, why would I do that?
00:35:44.060
Hmm. Why, why would I sell my fucking business, bro? I have a huge purpose to fulfill. I'm going
00:35:48.700
to fucking need everybody's help. Yeah. That's people looking at it from the outside saying,
00:35:52.180
oh fuck, they made it. That's it. Yeah. But dude, that's not how real successful people
00:35:56.640
operate, dude. Like winners that have it, like Tim Grover calls them fucking cleaners. Like those
00:36:02.300
kinds of people, they have to have something to chew on, dude. If you don't have nothing to chew on,
00:36:05.660
you start chewing on yourself and you, bro, if I fucking sold this place, I will,
00:36:09.320
my whole life will burn to the motherfucking ground. Period. It'll be about two weeks of
00:36:13.760
good times and then all down. And dude, I think that's reality. I think you have to be aware of
00:36:19.360
that. Yeah. So you don't make decisions that remove. Cause like, dude, if I sold my companies,
00:36:24.340
right. And I cashed out, would it improve my fucking life? No, because I have everything I
00:36:30.240
fucking want. I've got, I've got where I want to be inside that place. Yeah. So all it could do
00:36:35.420
is actually remove things from the quality of my life. Right. It can make, I don't get to see my
00:36:41.440
friends. Uh, I feel guilty because I didn't fulfill the promises I made to everybody. Right. Um, you
00:36:48.080
know, I'm not sure, like I have anxiety because I don't know how they're actually going to run shit.
00:36:52.260
You know, all of these things matter to me. So, you know, I think it's important for people to
00:36:59.200
really think about what motivates them and then work to find ways to expand that purpose
00:37:05.700
into a big, big purpose because it gets you something to get up every single day and fucking
00:37:13.500
go after. Yeah. And that's, that's important in life. Yeah. Fuck. Yeah. Dude. That one of my
00:37:17.260
favorite quotes is, uh, says the two most important days in your life are the day that you're born and
00:37:22.580
the day you find out why, you know, but sometimes you have to create the why sometimes you got to build
00:37:27.980
the why. Sometimes you just got to make a decision. This is my fucking mission. Yeah. And this is
00:37:32.100
what I'm going to do. Yeah. You know what I'm saying? It's fucking real, man. It's real shit.
00:37:37.280
Love it. Well guys, Andy, that three, that's three. Go pay the fee. There you go. Thanks guys.