REAL AF with Andy Frisella - 337. Q&AF： Self-Starter Employees, Making Promises To Your Team & Advertising Your Business

00:00:00.000 what is up guys it's andy priscilla and this is the show for the realists say goodbye to the 0.98

00:00:21.200 lies the fakeness and delusions of modern society welcome to motherfucking reality guys today we

00:00:28.100 have q and af that is where you submit the questions and i give you the afs yeah so where do 0.85

00:00:36.940 they submit guys email these questions into ask andy andy for seller.com for those of you that

00:00:41.640 don't know this was originally the mf ceo project it was the number one entrepreneur personal

00:00:47.920 development podcast on itunes for a number of years and we converted it to real af back in 2019

00:00:56.500 to talk about a more wide range of topics now if this is your first time listening today we're

00:01:03.820 going to answer some questions uh other shows that we do on this channel we do cti which is cruise the

00:01:10.340 internet we throw up three headlines we break down uh the lies and the delusions of those headlines 0.99

00:01:17.680 and we bring them to reality man you see how i did that shit it's crazy that is fucking that is seven 0.99

00:01:22.960 years eight years of practice just tying shit together on the fly then we have real talk and 0.99

00:01:29.120 real talk is where i go for like five to 20 minutes or so uh about a topic that is going to benefit you

00:01:35.760 if you decide to listen and apply then we have full length full length is where i bring on an 0.97

00:01:41.120 interesting guest successful guest someone who kicks ass we talk about how much ass they kicked how 0.92

00:01:47.140 they did it and then we also tie in how you could do it too because the biggest lie that we're told as 0.95

00:01:51.940 human beings is that those things are for other people all of you have the potential all of us

00:01:57.520 have the potential we just have to apply the skills so with that being said uh today is q and af and

00:02:06.600 there is a fee like always and the fee is very simple if you like the show share the show if the

00:02:11.640 show made you think share the show if you said hey fuck that guy share the show if you learn something 0.83

00:02:18.020 new share the show we getting it it's real simple share the show share i could sell you a whole bunch 0.99

00:02:23.500 of shit based on the size of this show can make eight figures on this show real easy uh just running

00:02:28.980 ads for companies but i'm not answering anybody and i don't want you to think that i do so we don't do 0.99

00:02:34.660 that and i ask that you share the show in return i think that's a fair trade well i got some good

00:02:38.640 one for you bro oh no way you do i know all right surprising um let's get into this man question

00:02:44.660 number one andy i have someone on my team who is a hard worker but only when i give them specific work

00:02:52.540 to do how do you take someone who has a lot of potential and inspire them to take initiative

00:02:58.260 instead of having me to feed them every single task that is a difficult skill to install into someone

00:03:07.680 who doesn't have it just being up front honest it's idea of initiative yeah to have initiative

00:03:12.380 right like you there's people who execute really well um when you tell them what to do and then

00:03:18.280 there's people who execute really well and what needs to be done of what they observe needs to be

00:03:23.300 done yeah those people are 10 times more valuable than the first set okay that would be one thing to

00:03:29.560 explain i try to explain that to people around uh the office here who asked me pretty pretty often you

00:03:37.540 know what can i do to accelerate my career well the biggest thing that you could do to accelerate

00:03:41.340 your value in any position whether you're an entrepreneur whether you're an intrapreneur uh no

00:03:47.560 matter what is to learn to identify the problems and then execute on those problems with effective

00:03:55.200 solutions without having to be directed the last part is the important part without having to be

00:04:03.680 directed that's what executive level employees do okay when we go into an executive level meeting

00:04:11.800 because your goal if you're an intrapreneur or or an entrepreneur should be to be in that room right

00:04:16.920 like you're going to be there by default if you're an entrepreneur but you may not have 10 people in 0.99

00:04:22.680 there with you if you suck right so you got to be the goal is to be in that fucking room all right 0.98

00:04:27.680 if you're trying to get there as an entrepreneur or an intrapreneur you have to learn to identify the 1.00

00:04:33.500 critical problems that need to be done and you have to execute with an effective solution without being

00:04:39.680 directed because when the ceo walks into that room and he says this is what we're doing he is not going

00:04:46.100 to break down or she is not going to break down every specific detail of every specific task they are

00:04:53.240 counting on you to do that if you have the wrong person in the room that needs to be direct on

00:04:58.120 every single detail of every specific task they will soon to be not in that room that's the nature of how

00:05:05.140 this works and I think just making your employees understand that they are infinitely more valuable when

00:05:11.920 they can identify problems take action on them in the best way that they know how now are they going to make

00:05:18.140 mistakes fucking right they're going to make mistakes but if you have a good set of people

00:05:23.060 with good character and you have they have the intent that we're going to solve problems for people 0.89

00:05:28.480 then they are naturally going to do most of the time the right thing with maybe some tweaks and every time

00:05:36.100 they fuck it up which they will that's an opportunity to invest in their education by teaching them the

00:05:42.140 lesson that's how they improve right and if you fuck it up with the customer um the truth is is that

00:05:48.160 when you have a disgruntled customer and you make it right over the top they become a bigger fan of you

00:05:52.620 anyway so usually you could salvage that relationship if you're if you're doing and operating in good faith

00:05:58.820 doing the right things so really from a from a manager's or a leader's point of view this is an education

00:06:05.080 problem this is a vision casting problem this is you painting the vision for that employee uh or those

00:06:11.500 employees that they are to do uh what needs to be done without being directed to do it if they want

00:06:19.580 to get to the highest value position in the company which is most likely uh anybody that's worth the 0.85

00:06:26.980 shit's goal okay that's real yeah let me follow up on that andy because i mean you're you're a builder 0.54

00:06:32.720 of people right when it comes to to seeing your employees when they take initiative right or they they're 0.60

00:06:38.920 following these core values what's the reward system like right because like i like with the

00:06:45.160 standards because i mean it's like you have these standards and it's like these are this is what it

00:06:49.260 what's expected right yeah yeah i don't reward people for things that are expected right right right 0.97

00:06:55.300 right i mean we don't that's not what we do here right like i don't believe in fucking giving a trophy 0.99

00:06:59.900 for fifth place right like motherfucker you're either winning or you're not you're either the best or you're 0.99

00:07:04.940 not and those levels of performance are expected here or you will fail to be here yeah that's the 0.99

00:07:10.760 reality so you know we've gotten to a place in society where everybody's getting rewarded for 0.95

00:07:15.840 shit they should be doing anyway right like fuck bro right that ain't the way it works in reality 0.99

00:07:20.540 to be fucking winning yeah you're supposed to work hard right you're supposed to eat right you're 1.00

00:07:25.480 supposed to take care of your body you're supposed to put the good information in your brain 0.99

00:07:30.020 you're supposed to have ambition you're supposed to take care of your family you're supposed to pay

00:07:35.080 your bills you're supposed to do all these things and just because you do them does not make you an

00:07:41.560 exceptional human this is an entire problem that we have culturally across america okay we've gotten 0.99

00:07:47.860 to the point where being a decent motherfucker and like just handling business is somehow extraordinary 0.96

00:07:53.040 performance that's great news for those of you who are younger and looking to build a life 0.97

00:07:58.300 because most people ain't trying and if you become moderately successful which is easier to do now

00:08:03.900 than it's ever been because you have less competition you are able to stand out even more and accelerate

00:08:09.360 that through your life the truth of the matter is we're this is the greatest opportunity for people 0.67

00:08:14.420 that want to fucking win ever in the history of fucking humanity okay everybody's doom and gloom bro i'm 0.98

00:08:19.620 excited everybody's scared i'm fucking excited because i know one thing for sure when it's not cool to win 0.99

00:08:26.540 and everybody's not trying that means there's lots of opportunity for me there's lots of opportunity

00:08:31.700 for you guys and you could choose to either go after or you could choose to be like everybody else 0.98

00:08:36.120 i know what i'm choosing i'm not eating motherfucking crickets i'm eating fucking steak and so is everybody 0.99

00:08:41.860 with me that's it man that's fucking real shit man it's real uh question number two guys andy question 0.99

00:08:48.880 number two what's your take on making promises okay do you make them do you stay away from them 0.99

00:08:54.360 uh i find it harder each day with all the craziness going on in the world because of outside factors

00:08:59.960 and things that aren't in my control are changing so quickly so uh in a time like now is it okay to

00:09:05.660 make promises to your employees or customers or guarantees i should say i prefer deals i prefer deals

00:09:14.100 over promises promises promises promises promotes entitlement you owe me this deals are how reality

00:09:24.220 works like a two-way street you scratch my back i scratch your back if you handle this problem this is

00:09:29.840 what i'll do if you do this this is where you go if you do this you get a pay raise if you do this and

00:09:37.300 you take care of this big issue you get a promotion those are the things that i like to do i don't like

00:09:42.980 promises those are these are deals and i like to be very straightforward with them this is what i will

00:09:49.860 do if you do this do you agree yeah i got it when that's done right right it's a deal right and that's

00:09:57.380 it um that's how i've always operated you know i feel like when you make a promise people hear it in a

00:10:07.040 different way like when you say oh i promise you i'm going to do this that now all of a sudden i owe you

00:10:11.240 this and and you just get to keep doing whatever it is you do right so you're asking me for something

00:10:16.940 that is extra right in most cases yeah and you're not going to do anything in return that's not the

00:10:24.280 way the world works bro you know now now sometimes sometimes someone's coming to me uh and they are an

00:10:32.320 exceptional performer they are already exceptional they're already handling the problem this goes back

00:10:37.660 to the first question yeah when they come to me and they say hey can i do this i say yes

00:10:42.560 there is no deal and sometimes when they're an exceptional exceptional performer you know what i do

00:10:49.900 i know you know what i do because you see me do it i go into their wherever it is they work and i 0.98

00:10:55.340 fucking give them a raise i give them a promotion every single fucking man in this in this room has 0.98

00:11:01.020 fucking experienced that when you do good that the ceo the manager the ownership the leadership 0.99

00:11:07.140 should try to recognize that on its own that keeps morale high because nobody wants to never be 0.98

00:11:15.980 recognized so if you're not paying attention and this comes down to gratitude for your employees

00:11:20.860 right like you should be grateful that these people believe in you and believe in your mission and

00:11:26.800 believe in your vision they are willing to dedicate a big part of their life to that yeah and when they

00:11:32.560 work hard and they stand out and they do things the attitude should be to proactively push them forward

00:11:38.640 not make them come to you groveling for shit that's the truth now they're most people don't operate that 0.98

00:11:45.760 way and that's why when you walk into fucking first form it's a whole different game than fucking any 0.99

00:11:51.840 other company on this planet yeah i got pointed out today i'm going to say this i i got pointed out 0.99

00:11:57.380 that i should never say we're the next nike because nike is fucking bullshit compared to us the truth is 0.99

00:12:02.860 we're 10 times better than these motherfuckers right now that's a fucking fact i challenge you to use our 1.00

00:12:07.620 shit whatever it is that we make we're a little company comparatively we do better our people are 1.00

00:12:13.280 better our culture's better we care more our products are better that's the fucking way it is 0.99

00:12:17.440 so i'm not going to say that anymore just want to make that clear that's real yeah no that's real 0.98

00:12:23.100 shit let me ask you though real quick how do you uh on the idea of of being grateful for your 0.96

00:12:28.160 employees as you mentioned right showing that gratitude we're going to do shit that's never 0.99

00:12:31.520 been fucking done bro that's what we're going to do like what these other fucking companies have done 0.99

00:12:36.480 they they haven't even fucking scratched the fucking surface of what we're going to do because 0.99

00:12:43.380 what we're going to do the culture will be so strong and so healthy and so good that will 0.99

00:12:49.120 actually change the fucking world okay and started a little vitamin shop so yeah don't fucking quit 0.97

00:12:58.100 anyway yeah so but but you mentioned you know be showing gratitude for your employees and the work 0.96

00:13:03.920 they're putting in all that how do you i mean i hate the word balance but like how do you balance that

00:13:08.820 uh that gratitude for your employees without making them become these entitled little crybabies like

00:13:14.000 we see in all these other companies well they have to genuinely be earning it yeah the reason people

00:13:18.180 become entitled is when you praise them when they don't deserve it because you feel like you're 0.78

00:13:22.040 supposed to okay yeah yeah don't fucking praise people when they didn't do a good job and they 0.93

00:13:28.920 don't become entitled right this is this starts with this parenting culture that we have oh little 1.00

00:13:35.340 johnny you did fucking 17th place he's so special bro you're a shitty fucking player 1.00

00:13:40.160 bro you suck you were 17th out of fucking 17 bro that's it yeah like that's what we should be 1.00

00:13:47.260 telling our kids and you know what john we'll go in the backyard when we get home we'll fucking 1.00

00:13:51.160 practice yeah extra reps yeah and you know what we'll practice tomorrow we'll practice next day and 0.96

00:13:57.060 then you know what next weekend johnny gets fucking eighth place okay he's not getting 17th place 0.95

00:14:04.600 anymore right okay this is how fucking people learn so so if you reward terrible behavior in your 1.00

00:14:11.560 fucking work environment expect the terrible behavior to continue damn man listen here's the 1.00

00:14:19.360 reality most people couldn't even fucking work because they couldn't handle the fucking standards 1.00

00:14:23.780 yeah yeah no that's real shit man i was telling the leak that the other day i'm like 0.99

00:14:29.160 but it is amazing too though how contagious high standards is well you know what it will make and 1.00

00:14:35.340 break when you're around a bunch of fucking hard-working motherfuckers that want to win 1.00

00:14:39.160 and be good and build a great life uh it's easy to stay on that standard because you don't want to 1.00

00:14:44.640 be it's dude it's like being on a team it's the idea you're not gonna be the motherfucker that's 0.98

00:14:48.200 like walking during sprints when everybody else is hustling balls exactly like exactly it taps into 0.97

00:14:54.120 the need of self-belonging that humans have innately but that can go good or bad it could

00:14:58.700 be a positive way there's a lot of people out here that have like 10 employees in their office 0.99

00:15:02.500 right and they're like these typical you know fucking corporate woke motherfuckers and they're 0.99

00:15:07.780 listening to this show thinking like how the fuck can i turn these people into those people 0.99

00:15:11.260 you fucking can't be real fucking serious about it you can't these are people you have to have 0.99

00:15:18.480 people that in their fucking heart want better for themselves yeah if they don't have that there's 0.99

00:15:23.760 nothing you can do period now there's plenty of people out there that do that plenty but are you 0.97

00:15:31.720 willing to live to the standard that's going to attract those people into your business and the answer 0.97

00:15:38.020 is usually no because most business owners want to fucking show up at fucking one and leave at 0.99

00:15:44.100 230 and go play fucking golf all day you know and then go to fucking the lake on thursday and come 0.99

00:15:51.400 back on monday right okay right so the that's what they want but they also want what what what we have 0.98

00:15:58.520 and those two things that's like fucking polar opposite things you can't have it yeah so like 0.92

00:16:04.920 your leadership reflects the quality you want to know an honest fucking assessment of your own 0.98

00:16:10.040 fucking self look at how your company performs look how your people perform that's an that's an 1.00

00:16:16.920 honest look in the mirror of your own standards because it's the fucking truth 1.00

00:16:20.660 and most of these motherfuckers won't fucking look it's their fault it's society's fault nobody 1.00

00:16:29.800 wants to work no everybody's lazy bro you're fucking lazy real shit bro 1.00

00:16:36.220 real shit guys are people want to be inspired dude they want to be inspired to live a higher 1.00

00:16:44.720 standard yeah if you're not living that yourself you cannot fucking inspire anybody to do that 0.99

00:16:50.940 zero so look look at your people what do they look like how do they behave what do they eat 0.89

00:16:58.160 what do they do what are they like everything about them because that's you yeah that's the truth 0.99

00:17:03.480 when i look at my people i'm fucking proud it's real shit it's real shit guys our third and final 0.97

00:17:12.180 question for andy andy question number three i started my business six years ago and i have built 0.99

00:17:17.440 it to a one and a half million dollar in revenue uh from strictly word of mouth that's awesome i want

00:17:23.040 to continue growing the business and everyone is telling me marketing and advertising is the way to go

00:17:28.580 are there things that i should be careful of when starting to pay for advertising absolutely

00:17:32.980 absolutely absolutely this is a good question yeah and that guy who that man or woman who ever wrote 0.58

00:17:39.160 that is smart here's the fucking thing that entrepreneurs don't understand all marketing does 0.83

00:17:47.260 is increase the amount of visibility that you have okay so if you have this person said six years right 0.98

00:17:57.120 yep okay here's the advantage this this person has you some people like heard the revenue number and 0.99

00:18:03.000 they fucking laughed right they're like a million and a half after six years you know all these fucking 1.00

00:18:07.400 18 year old fucking dumb fucks right online talking about how they're fucked yeah they're laughing right 1.00

00:18:14.660 yeah but here's the reality and this is why that motherfucker's gonna win that just asked that 1.00

00:18:18.380 question he just or she i'm gonna say he he just went through six years of fucking gauntlet ass shit 1.00

00:18:27.000 six years of fucking lesson after lesson after lesson after fucking lesson okay do you understand how 0.99

00:18:35.340 many skills that person learned during that six years to generate that one and a half million dollars 0.99

00:18:40.700 probably most of the skills they're gonna need for the rest of their career now they will continue to

00:18:46.240 learn but just like when you first start exercising the results come really fast yeah it's the same way

00:18:51.480 with entrepreneurship so what's really happening here is and this is this is great this person has

00:19:01.180 now invested in the processes and the skills in the understanding and how to handle the customers and

00:19:07.060 making all the mistakes right getting the nose and they've got the word of mouth going in the right

00:19:11.660 direction so that the word is spreading in a positive way or else they wouldn't have the sales

00:19:16.680 right okay so now if they go out this person goes out and pays for new attention all that does is

00:19:24.560 accelerate the amount of people that see his brand and then that accelerates the positive word of mouth

00:19:30.860 that that person has has already invested in creating so what that this person who asked the question

00:19:37.180 is is in a position to greatly benefit from effective advertising campaigns so yes a hundred percent for

00:19:46.000 this person but where should you watch out here's where you watch out the person who's one year in 0.98

00:19:53.340 it doesn't really know shit or they're fucking one month in or six months in or fucking even three 0.99

00:19:58.820 years in right and they're like fuck this i want to go from from a hundred thousand dollars a year 0.99

00:20:04.460 we're struggling to fucking a hundred million and i got this guy who's going to come give me ten 0.99

00:20:09.860 million dollars and we're going to pour it all into marketing and that this happens all the fucking 0.97

00:20:15.320 time this is why all these companies raise all these hundreds of millions of dollars and then they 0.82

00:20:20.720 go broke later it's because they don't have the infrastructure to actually service the customer so

00:20:26.420 what happens is they go out they tell everybody about how great they are a customer orders has a

00:20:32.440 terrible experience and then with the ability for people to spread word of mouth now which is

00:20:37.640 instant it ruins their company so when you go to scale your advertising budget up you have to

00:20:45.180 understand that if you want to last a long time and continue to grow there can be no holes in your

00:20:52.480 bucket you have to have a good product you have to deliver what you say you have to go above and 0.98

00:20:57.840 beyond you have to make sure that it works you have to get your customer whatever the fuck it is 0.91

00:21:03.140 that they're after okay and you have to do so in a way that they talk about that all has to come 0.99

00:21:09.220 before you scale the ads unless you're going to become one of these fucking knuckleheads who has to switch 0.98

00:21:17.000 products every six fucking days because people won't buy it twice because they got scammed right and to me 0.99

00:21:24.060 that's not even a real business they're jumping from thing to thing to thing to thing they're going 1.00

00:21:28.620 to be doing it forever and like dude eventually you know you run out of people smart motherfuckers 0.98

00:21:35.500 take those skills and they go build a fucking little machine and then they use that to accelerate the 0.98

00:21:40.580 machine and make it worth hundreds of millions of dollars yeah you know what i'm saying so essentially 0.99

00:21:45.480 what you're saying is you if i'm doing 100 orders today right and i want to get to a thousand

00:21:51.320 orders today i gotta make sure i got the employees together i got everything ready to be able to

00:21:55.680 handle yeah but more so dude it's it's it's leveraging the word of mouth yeah like the person

00:22:01.800 said like we've done it all through word of mouth so so that tells you right there that customers are 0.96

00:22:06.900 telling other people about this person's business yeah okay that means that they have the core fucking 0.87

00:22:14.060 uh result that they need to create before they put eyeballs and attention traffic into their biz 1.00

00:22:21.080 yeah okay does that make sense yeah and then if it goes out and let's say they didn't have that

00:22:27.360 and let's say that every time they ordered it took fucking five weeks to get an order um you're always 0.96

00:22:35.060 out of stock uh shit isn't what it says it is it's not the quality it says so they you know they're 0.97

00:22:42.120 because they haven't plugged all these holes right like i'm not saying those problems don't exist in 0.97

00:22:46.540 every business because you have to learn like you're going to go through a learning process just 0.99

00:22:51.140 be preemptive about yes but the problem is is if you put attention on all that bad shit 1.00

00:22:56.380 the customer doesn't give a fuck they go out and they say yeah don't order from this motherfucker 1.00

00:23:01.800 because they they fucking take seven weeks to ship the product their product isn't what they say it is 1.00

00:23:07.260 blah blah blah blah blah and then all of a sudden the whole world knows not to order from this company 0.97

00:23:11.240 and it's over yeah okay and this is why i always say we live in an age where um technology is our

00:23:20.460 biggest asset but also our biggest liability if we're not ready in understanding of how to use it

00:23:25.440 yeah it's fucking real see what does that make sense 100 100 because like dude you if like like bro 0.91

00:23:31.440 it's it's it's real simple bro would you want a million people looking at your before picture or 0.94

00:23:36.500 or a million looking at your after picture i have for sure okay it's real simple yeah like it's it's

00:23:41.600 that's what the customer wants to see by the way right they want to see the they want to have a good

00:23:45.340 experience they want to fucking get a great product they want to get it in quickly they want to have 0.91

00:23:50.000 uh uh you know a friendly knowledgeable people to help them the product should exceed what they think 0.99

00:23:56.080 it's going to be etc etc etc etc etc and then once you have all that shit you can pour all the 0.99

00:24:02.160 fucking traffic on it you want and it'll explode yeah right yeah 0.99

00:24:06.500 and then and then that comes into the a different conversation of okay well how do we handle that 1.00

00:24:13.300 growth and scaling and all these other things but the point is is like don't put the fucking 0.96

00:24:17.680 cart before the horse right don't think that because advertising will either help you scale or it will 0.96

00:24:23.980 expose you for for being shit right that's real man so you know don't don't be in a hurry man plug all 0.94

00:24:31.060 those holes in your bucket learn take the time to learn the lessons um and this is all assuming 0.99

00:24:37.380 that you're trying to build a lasting brand which you should be right right um that's how it works

00:24:45.940 and that that's that's reality of how it works so um learn the lessons be patient take time test

00:24:54.080 you know see what works see what doesn't work listen to your customers uh try to preemptively

00:24:59.320 solve those problems that are frequent problems etc etc etc get to a point where we were comfortable 0.99

00:25:04.380 that the story like this person is as a positive story and then start advertising that's fucking 0.97

00:25:10.240 that's the way to do it that's real whoa that's fucking real man well guys andy that's three 0.95

00:25:16.440 let's go pay the fee all right guys appreciate it please share the show 1.00

00:25:20.320 yeah went from sleeping on the floor now my jewelry box froze fuck a pole fuck a stove 1.00

00:25:26.280 counted millions in the code bad bitch booted swole got her on bankroll can't fold doesn't know 1.00

00:25:32.940 headshot case closed 1.00

REAL AF with Andy Frisella - July 18, 2022

337. Q&AF： Self-Starter Employees, Making Promises To Your Team & Advertising Your Business

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REAL AF with Andy Frisella - July 18, 2022

337. Q&#x26;AF： Self-Starter Employees, Making Promises To Your Team &#x26; Advertising Your Business

Episode Stats

Summary

Transcript

337. Q&AF： Self-Starter Employees, Making Promises To Your Team & Advertising Your Business