383. Q&AF： Getting Buy-In From Your Employees, Compromising Quality For Price & Most Crucial Part About Personal Development
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Summary
In this episode of the Realest, DJ and Andy discuss the current state of the country and how we need to stop waiting for someone else to fix it. We have to stop being part of the problem and start solving it ourselves.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realest, say goodbye to
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the lies, the fakeness and delusions of modern society and welcome to motherfucking reality.
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Guys, today we have Q and AF. That is where we answer your submitted questions and you
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could submit them. Email those questions in guys to askandy at andyfriscilla.com.
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And bro, more, more say it again because I accidentally interrupted. Email those questions
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into askandy at andyfriscilla.com. Okay. I'm trying to get better. Like all you fuckers
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curse too much interrupts people. Well, I don't know, man. I'm like the top
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fucking three podcasts for the last fucking decade. I think I'm doing all right, but I
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am willing to accept some criticism and I am willing to try to improve. So I am trying to
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improve. Uh, for those of you that are new, uh, basically I'm an idiot. Uh, and I talk
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a whole bunch of shit on this show and then DJ helps me and we try to help you. So, you
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know, that's the, that's the gist. If you ask the internet, no guys, uh, if you're new to
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the show, look, we have a different way of doing things here. Okay. Today you have
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Q and AF, uh, other times you're going to have CTI, which is cruise the internet. Uh,
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that's where we throw up some topics up on the screen. We talk about them. We talk
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about what's going on with it, what the truth is, uh, how we can be part of the
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solution, uh, to what's going on in the world. Sometimes you're going to tune in.
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You're going to get a real talk. That's, you know, a few minutes to 20 minutes of me
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is just kind of ranting. Uh, you guys think I'm yelling at you, but really what
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I'm doing is I'm sharing my internal dialogue. Uh, sometimes we have full length
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full length is where we do it. A typical interview podcast, what you're used to
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hearing everywhere else. Uh, those are probably the rarest podcasts we do. Uh,
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but the purpose of those shows is to bring on interesting, successful, kick-ass
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motherfuckers, and then talk about how you can also become an interesting,
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successful kick-ass motherfucker, because that's the fucking goal. That's what
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solves the problems. Okay. Uh, the ultimate overarching view of this show
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is to make this world a better place by making you better so that we can all
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individually and collectively raise our standards to where we're all winning
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and the world is a much better place. All right. So that's how this all kind of
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fits together. Cause like sometimes people have trouble kind of like connecting
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connecting the dots on why we talk about social issues and also personal
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improvement. Um, and how those are connected. Yeah. Right. But like, dude,
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the big problems in society are only solved by our own personal standards and
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excellence that we live day to day. This idea that we are all waiting around for
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something to happen is what's keeping us where the fuck we are. Okay. No one's
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coming to fucking save us. All right. Uh, sorry to break it to you guys. Uh, we have a
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fucking invalid in the white house. All right. Um, we, Donald Trump's not coming
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to save you, uh, moving, you know, to the country and becoming a fucking canner
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isn't going to save you. Uh, patriots are not in control of what's going on. Uh, we
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have to solve this fucking problem. Okay. And all of us sitting around waiting for
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something to happen. You know, you guys who think there's a big plan and trust the
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plan or you guys that think that Trump's just going to come racing in bro. That's
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hope. Hope is not a fucking strategy. Action is a strategy. And the only action
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that we can actually take as individuals is to speak the truth for what's right.
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Resist the bullshit that we think is bullshit. I'm not going to tell you what's
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bullshit, whatever you think is bullshit and live life to a higher standard. Okay.
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This idea of waiting around this idea of someone's coming to fix it. This idea of,
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uh, you know, there's a plan that we're just waiting on to happen is what's
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allowing the continuation of the destruction of this country and essentially the
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world. Yeah. Okay. So stop being part of the problem. All you motherfuckers that
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went along with, uh, you know, the masking and you knew it was wrong. Like you knew you
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didn't believe in it and you knew it was kind of fucked up, but you went on with it
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anyway. You guys have perpetuated the problem. All you have to do is say fucking
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no, like a grown adult. When you don't believe that you should be doing something,
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that's all you got to do. If we all do that and we all raise our standards and we
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all become better. Guess what? These motherfuckers can't do shit to us. And we'll
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start to have prosperity again. We'll start to have winning again. We'll start to see
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things change in this country. That's how things are going to change. Personal
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excellence is the ultimate rebellion guys. And if you wait around for
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motherfuckers to come fix your shit, you're going to waste your entire life
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because let's just say there is a plan and let's just say Donald Trump is going
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to come save you or fucking whoever. Okay. Uh, understand this.
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That's not going to change your life. You're still going to be dissatisfied. You're
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still going to be unhappy. You're still going to be frustrated. You're still
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going to be fucking broke. You're still going to be all the things that you don't
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want to be. And until you decide to change that in your own world, what
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fucking difference does it make? What's going on in the world? It doesn't. So
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let's, that's the purpose of the show. We solve the problems by becoming the best
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version of ourselves and then not being a fucking pussy. People got to say that
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there's way more in our control than there's not like way more. It's like 95, you know what I'm
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saying? Yeah. But also like people think I, you know, what's frustrating to me, bro
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is like people think that someone's coming to fix this show. Like, bro, the fact that
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people think that is the reason we're here, you know? And like, dude, America, the home
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of the brave. Well, where is that? Right. Where's that? Because I don't know, a whole
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bunch of people have been saying a whole bunch of shit that have been getting kicked in the
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dicks for saying it for the last two and a half, three years. I'm one of them.
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And it just so happens that most of the things I've said, 95 plus percent guaranteed. And I got
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receipts, motherfuckers. You're going to see them all soon too. Um, in an organized fashion,
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they're all there. Okay. So we were right. You motherfuckers were wrong and you have half the
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country trying to convince the other half that shit's fucked up. Right. And the half that wants
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to believe the shit isn't fucked up is trying to be right. So we have half the country is trying to
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be right. And we have half the country that wishes they were wrong, that are just trying to help the
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other side. See the fucking truth. Like, bro, it's insanity. You know what I'm saying? And so
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like, dude, you guys have to really fucking think about what's going on and how to be part of the
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solution. Because I'm telling you, there is no knight in shining armor that can fix all this shit.
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And even if there is, and even if I'm wrong on that point, and by the way, it'd be awesome if I am,
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I'd fucking celebrate right along with all you motherfuckers. I hope that I was wrong about all the
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other shit though. That's correct. I did too. But anyhow, it turned out. No, but it's weird
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because the dynamic has been, the dynamic in society has been so fucking bizarre because like
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from where I'm sitting, you know, here I am trying to show people what's going on. And then the people
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who don't think that's what's going on are personally attacking me for trying to warn them.
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And then when it's clearly obvious that what I'm saying is actually happening,
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they decide to hold on to their side of the story and not say, fuck man, shit.
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Right. Okay. I got fooled and there's no shame in that. And until people can get to this understanding
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that like, dude, the people that have been trying to warn you, we're trying to warn you. They don't
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want to be right. They're trying to fucking help you. And you can humble yourself enough to realize
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that you got taken advantage of, we're not getting fucking anywhere. So the only thing you can do is
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fix yourself. The only thing you can do is live to high standards. That's a big fucking deal to
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understand. So my, you know, anyway, welcome to the show. You know what I'm saying? Like, bro,
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I just been thinking about it a lot. I'm like, dude, like, like I was sitting there last night. I'm
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just like thinking about all this shit. I'm like, fuck, this is so weird. Cause you really do have
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half the country that, that like cares about these other people. And it's like, Hey, don't
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fucking do that, bro. You're going to get hurt. Don't fucking go over there, bro. That's going
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to fucking kill you. Okay. And these people over here are like, fuck you, you fucking piece
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of shit. You're a fucking danger to society. You're this, you're that they fucking hate.
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And it's like, bro, I'm trying to help you. Right.
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And now we have commercials on TV for kids. Myocarditis never happened. Never, never has
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been, there's never been a fucking thing. It's insane, dude. I've never seen anything
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fucking like it my entire life. It's really like changed my whole perspective on people.
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Yeah. Fuck. Oh, I think, yeah. Oh, it just, you know, like, fuck man. We've all get, we've
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all gotten fucking fooled before. And by the way, a lot of you guys who've gotten fooled by
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all this shit. Um, I could tell you right now, I've been fooled by far less sophisticated
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fucking means than what the fuck we just went through. Like I've been fooled by, you know,
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stupid fucking girls before or liars or cheaters or fucking criminals. And like been, I've been
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fooled a lot in my life. Like when I figured out I got fooled, I didn't like fucking say fuck.
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I'm still right. Yeah. Like, so like there's, there's no shame in understanding that you
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fucking believed a false narrative that's being propagated for a specific reason back
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by trillions of dollars. That's right. It's that's right. That's the whole fucking thing.
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And like, dude, it's so bizarre for me to watch and be a part of like, bro, I'm trying to fucking
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help you. You know what I'm saying? Like, and you're not listening and not only are you not
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listening, you're letting your ego and your pride literally destroy your life. Like how long
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are you going to ride that motherfucker to the fucking dirt? Because at the end of that fucking
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ride is the end of your life. Right. Meaning not saying eventually you get old and die. I'm saying
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if you don't get off that fucking narrative and you don't let these people and you don't stop
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letting these people fucking do whatever the fuck they want to you and your fucking family,
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eventually you will end up dead because of shit they are doing. That is very real shit.
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Or as a, yeah, just as a byproduct of the chaos, bro, I've been fucking telling you for eight
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months, nine months that war is coming and war is coming, dude. Yeah. Russia, Russia is like
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you, you guys at some point are going to have to listen to me and just trust what the fuck
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I'm saying. Like you need to get your shit together. You need to understand what's going
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on. You need to resist and you need to resist at every fucking opportunity. And that takes
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a lot of consideration and a little bit of courage, just a little bit. We're supposed
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to be America home of the motherfucking brave. That's not what I'm seeing right now. That's
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not what I'm seeing. I'm seeing a fucking few group of people being real loud and real
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aggressive to try and fucking warn people. And I'm seeing a lot of people that believe
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in them, not say a fucking word. And those people are what's perpetuating the problem.
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Like you people out there that agree with the shit I say, but don't say a motherfucking
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thing. Or you agree with the shit, uh, that, that Rogan's saying, or some of these other
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guys have been showing you, and you're not saying shit in your own real life. You are the
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problem here. It's not them, right? It's your fucking lack of courage and your lack of wanting
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to, to disrupt or rock the boat or be listen, bro. This is your life for a lot of people.
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The other, the people around you and in your life, they're waiting on you to just fucking
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get it. That'd change everything for them. Like, well shit, you know, Keith and fucking
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like Keith. So, okay, I'm gonna stay with Keith in, you know what I'm saying? Not knowing
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the fucking internal battles you're going through. You know, what's fucking right and wrong.
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You might be the fucking next domino that flips everybody else around you.
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The people think it's the politics. That's the problem where it's the media. That's the
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problem, or it's the fucking far progressive, crazy people way over there in that 1% of the
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left. That's the problem. That's not the problem. The problem and why we are where we are is the
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huge majority of people in the middle who won't say a fucking word, even though they agree with
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everything that's going on. Right. These are the people that put on the mass and took the vaccine
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because they were fucking told to, even though they didn't want to. Yeah. Okay. I'm like, bro,
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like, listen, this is very important to talk about because everybody thinks it's because if those
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people would just find it inside of them to say, fuck these motherfuckers fucked me. And that's how
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you should feel. It shouldn't be, oh, they fooled me and poor me, or you're trying to defend your
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decision or any of that shit. You should be fucking pissed off that these people did this
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shit to you and you should be angry and you should be vocal as fuck about it. That's what America does.
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Yeah. I think the other interesting thing is too, brother, like it does not have to be 100% of that
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90%. You know what I'm saying? Like it doesn't have to be fucking everybody. We just need fucking at
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least 50% of those motherfuckers. You know what I'm saying? Cause that was fucking everyone. Yeah. It needs to
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be everyone. You have to ask yourself, are you about what the fuck you're about? Do you really
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believe in what you believe? Do you actually have a backbone and some courage or are you a fucking weak
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little bitch? That's what we're talking about here because the people who complied when they don't
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want to, that situation is going to come again very soon. Okay. They are going to cause, I believe in the
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next 40 days, they are going to cause mass chaos. And I believe they're going to come up with a
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reason, whether it be this war that seems to be getting ready to pop off. In two different places.
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I don't know. Yeah. Two fronts, by the way. Right. Two fronts. Physical wars. Yeah. Okay.
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And, and, and bro, we're getting ready for cold weather. These people control a lot of the energy.
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We're already having it like it's coming. It's coming any day now. Right. Okay.
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And for the next 40 days until that election, they are going to make hell for the American
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people. That's my personal opinion. Yeah. And dude, those people who complied the first
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time that didn't believe in what the fuck was going on, but they did anyway, they did it
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anyway. Dude, if those people do not fucking stand up, we will lose this country. They're
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already, and they're already banking that they're going to fall again. Listen, they're banking
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on it. Hold on. We will lose the country. Yeah. It will never come back because here's
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the thing, the technology that they're trying to get us locked into the surveillance state
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they are trying to create through a digital currency and a passport is inescapable once it's
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put in. Okay. That means that you have to go along with them from there on out. If you
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want to get your little benefits of, you know, going to the grocery store or going out to
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dinner or driving your electric car because they can shut off your motherfucking power.
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And by the way, they passed the law that said they could shut off your car from a remote
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location. They also surveil you in the cars. Like, dude, we, this is a tipping point for
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humanity, bro. And people have to get off their fucking knees. They have to. So anyway, that's
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a part that, that again comes down to your own personal life. Like you guys think, Oh, well,
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I can't really make a difference. No motherfucker. You make all the difference. You make all the
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difference. Okay. Because that one fucking time where you, you know, went along with everybody
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else has now created this scenario. So how do you reverse that? You reverse that by doing
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the opposite. And what we're talking about is personal standards, right? Your personal standard
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of fitness, your personal standard of education, your personal standard of, uh, how you handle your
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spiritual life, your personal standard of courage. Those are what's going to change what's happening.
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All right. Well, let's get into this guys. Um, and the question number one, when you were starting
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out in business early on, how did you exactly, like, how exactly did you get the buy-in from your
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employees? I have seven different people with seven different personalities and I want to
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incentivize them, but I'm just lost on how to do it effectively. Any input on that?
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Well, yeah, first of all, dude, like you're, you're usually when it comes to buy-in,
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it has to, it always has to do with their own selfish interests. You have to understand people are
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are, are, are naturally selfish. They just are. You mean like internally motivated?
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Fuck. No, listen, bro. I'll explain it. Yeah. So you've got seven people, right? Yeah. And if
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your goal to run a business is just for you to be wealthy, what the fuck do those seven people give
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a shit about? Nothing. They're like, fuck this business. But if your goal is to make that business
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so fucking big that every single one of their dreams can come true by working on this project with
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you, now you have buy-in. That's the fucking difference. Okay. And then the other part is,
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so instead of, uh, you know, in addition to being able to communicate and build a proper big vision,
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you have to follow up on that vision because nothing's worse than someone who says all this
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shit that they never do. So you won't be able to keep the buy-in. And then the third aspect of buy-in
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is also people want to contribute. People want to be part of a winning team. They want their ideas heard.
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Okay. They don't necessarily need their ideas implemented, but they want to be part of the
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conversation. All right. So you have to give people an opportunity to contribute and learn as a CEO to
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take the legitimate best idea because your people will surprise the fuck out of you. Like any of you
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out there that you think you're the CEO or the owner of your business, and you think you're the smartest
00:19:36.660
person in your business, you're losing a lot of ground by thinking that way, because a lot of
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your people have amazing ideas and amazing thoughts, uh, because they're intelligent one to their
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creative and three, they see the business from a different perspective than what you see it.
00:19:51.360
Right. Right. Okay. So by you thinking that your idea always has to win, not only are you not going
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to be able to maintain buy-in from your team, but you're also going to kill your growth because dude,
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a lot of times these motherfuckers are going to have better ideas than you. Okay. So what,
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what gets somebody to buy in more than like someone in a meeting saying one of these seven guys saying,
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Hey DJ, I think if we did this, I think that would be good, be a great thing to do. And I think we
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would kick ass. And I think it would be this and this, this, and you're like, fuck dude, that's a
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great idea. We're going to do that. And you're humble enough to do that. What do you think that
00:20:27.460
employee thinks? Yeah. They're like, fuck dude, I work at a great place, dude. My fucking boss
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fucking loves me. He listens to me. He values me. He gives me a fucking opportunity to build my
00:20:37.460
motherfucking dreams. Fuck. It's a win-win. It's a, it's a, it's a win across the board. Yeah. It's
00:20:42.740
a win-win-win-win-win-win-win. Right. Okay. That's, that's what we're talking about here. All right.
00:20:48.300
So, but most CEOs or leaders have their ego in the wrong place. Ego is very necessary. Like when I go
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speak in front of 10,000 people and I'm walking out on stage, I have to know I'm the
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baddest motherfucker on earth or I won't even go fucking out on the stage. Right. All
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right. When we're talking about the plan that we're going to utilize to win, that's where
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I put my ego aside and I listen really fucking good. And I remember, Hey bro, a lot of these
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people are smart as fuck too. I know you think you're smart, but they're smart too. And so
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when you remind yourself of that and do, this is what we talk about with humility. Humility
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is not thinking less of other people. It's thinking more of other people. Right. Humility
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is not lowering yourself down to their level. Humility is understanding that every single
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motherfucker has greatness inside of them. Yeah. Okay. So you fucking listen for it. And
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when you listen for it, you get buy-in, you get great ideas and you get great culture.
00:21:47.680
Let me follow up on that though. Let me ask you this. So like, you know, cause you said you
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want those seven employees, you want their dreams and their goals to be able to fit inside
00:21:55.460
of that vision for the company. Yeah. Right. Like that's the way, so that's the way
00:21:59.400
Ed Milet says it, but we, we all say it in a different way. Yeah, for sure. Yeah.
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Ed Milet's a fucking genius by the way. So is it, does that, does that, so are you, are
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we speaking like specifically in like materialistic goals or dreams or visions or like, or how
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do you handle, how do you handle an employee that maybe like, no, he doesn't need the new
00:22:16.820
car. He's okay with here, but he still wants purpose driven. Yeah. What's the mission
00:22:20.920
of your company? Got it. Yeah. The mission of our company is make people's fucking
00:22:25.180
lives better. Right. If you can't find fucking fulfillment in that bro, get the fuck out
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of here. I don't even want you here. You know what I'm saying? So like, yeah, bro, we got
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a lot of people in this building that are here for purpose. They're not here for money.
00:22:37.140
They make great money, but they bank it all. Right. Like some of these dudes come to me
00:22:40.760
and they're like, yeah, Hey, I got X amount. I'm like, how the fuck did you get that much
00:22:44.800
money? Exactly. And he's like, well, I don't spend any money. I don't care about money.
00:22:47.880
So I don't know what to do with it. Yeah. That happens all the time. And that's a great
00:22:51.700
thing. And by the way, what happened in today's economy, you have to have a purpose driven
00:22:56.760
company. This is why people always said, Oh, millennials are fucking terrible workers.
00:23:01.460
No, the fuck they aren't. They're amazing workers. They're just less driven by money
00:23:05.860
than the generation before that. Okay. So when you have an amazing purpose of your company,
00:23:11.040
an amazing mission for your company to affect your company, your, your customers in a very
00:23:15.660
real way, you're, you're dealing with a totally different type of individual who's going to
00:23:22.640
actually create way more value with your customer than a money driven person ever could, which
00:23:28.340
means you will make more money. Yep. So, but what do I know? Uh, guys, Andy, question number
00:23:36.300
two, uh, Andy, I'm a contractor and I'm usually booked four to six months out. Recently, I've been
00:23:42.180
struggling with customers who wanted to compromise the quality of work due to their budget. I understand
00:23:48.240
times are tough. The economy isn't the best and I don't want to come off as being too good for
00:23:53.360
customers, but I don't want to lower my quality of service to satisfy their needs. Have you ever
00:23:58.940
experienced this? And if so, how do you deal with it? Um, yeah, dude, I've experienced this because
00:24:06.000
my every, so like, look, dude, I don't know how to fucking lie to people when it comes to like
00:24:12.100
selling shit. Okay. A lot of people can sell really cheaply made products and, and for a,
00:24:18.060
for a high margin and like tell the customer, Oh, this is fucking great. Like that's, that's very
00:24:23.260
common in every industry, like across the board. Yeah. Okay. I don't possess that. So for me to be
00:24:29.920
successful, I have to legitimately believe that what I'm offering you is the absolute best. And when you
00:24:37.300
have the absolute best, and I'm not just talking about the companies that you guys know about, I'm
00:24:41.220
talking about all the companies that I operate with. I always, and only get involved with companies
00:24:47.720
that are interested in making premium product. Um, because I can deal with personally, someone
00:24:54.080
saying, I can't afford your product, but what I can't deal with and what I don't like is I can't,
00:25:00.000
I could never be the guy who sells some bullshit to someone, whether it be fucking tequila, whether it
00:25:05.580
be fucking supplements, whether it be weed, whether it be fucking anything. Yeah. I couldn't do that.
00:25:10.700
She's not, I wouldn't be good at it. First of all, and I wouldn't feel good about it. Um,
00:25:15.560
but I think that's where most people, when they can't sell, that's where their struggle is. They
00:25:19.680
don't really believe that their products, what, what they say it is. Right. Uh, so, so for me,
00:25:24.140
I have to be involved in those types of companies, uh, to start with. So yeah, I've dealt with this
00:25:29.120
all the time because the price of those products is always going to be higher than everybody else's.
00:25:33.820
Yeah. Right. Yeah. Um, so you don't see, we got Bugatti owners complaining about the
00:25:37.660
fucking price. Listen, you have to choose, you have to choose. There's pluses and minuses to
00:25:43.800
playing in all the areas. Okay. If you're at the, if you're at the best category, there's pluses and
00:25:50.140
minuses. If you're at the, if you're at the better category, there's pluses and minuses. If you're at
00:25:55.180
the good category, there's pluses and minuses. It's all, you know, what, how the culture aligns.
00:26:01.300
And basically, I don't know, in my opinion and experience, it's like,
00:26:05.080
are you, can you be full of shit or not? Right. You know what I'm saying? Or better,
00:26:11.040
how much full of shit can you be? Right. Right. Without smelling too much. Yeah. And like,
00:26:15.360
dude, I'm not good at being full of shit. Right. Clearly. Like I fucking say whatever the fuck I
00:26:19.760
want. Um, now you may interpret it as full of shit, but like, I'm just saying, um, what was Joe
00:26:26.560
saying? There's fruit and pudding or something like that? I don't know what they're saying. I don't fucking know.
00:26:30.240
But my point is, is yes. One of the, one of the minuses of having a premium brand or service
00:26:37.000
is going to be what this gentleman's talking about, uh, or this lady is talking about. And, um,
00:26:42.980
you know, it sucks. Uh, my personal opinion for, for this person would be to think about,
00:26:56.040
you know, like I would never voluntarily lower my quality or standards for any reason.
00:27:08.640
But if I was in the construction industry and someone wanted something that I wouldn't typically
00:27:14.900
build, I would consider, is this going to be the way it is for a while? Because the economy is going
00:27:23.180
to get worse and people are going to look for less quality and maybe think about it as serving
00:27:28.060
the market, um, for a different type of product as opposed to lowering standards. Does that make
00:27:34.120
sense? Yeah. So, because like, dude, we are an impressed set of times and things are going to
00:27:38.340
get way worse economically. They're just fucking on. Um, you know, people think we're at the bottom
00:27:42.600
and I think they do that to escape reality or they tell themselves this isn't really happening,
00:27:47.980
but it's fucking happening. It's going to be really fucking bad.
00:27:50.680
And customers are going to remember those companies that were on the good side of this.
00:27:54.360
Yeah. Yeah. But what I'm saying is, is like, there might not be a market for that premium
00:27:58.020
construction for a while because a lot of the shit's going to affect housing. Now I don't know
00:28:02.480
what's going to happen with that. Like really nobody knows. Um, but maybe consider, uh, doing an
00:28:10.580
offshoot brand that isn't, isn't the premium brand anymore. Now it's even an entire different
00:28:15.760
construction company, uh, that operates at this more, uh, modest style building. You see
00:28:22.060
what I'm saying? That way you, that way you get the business, but you don't tarnish the
00:28:25.840
brand image. Right. Right. Right. So that's, that's your apprentices over there. Yeah. Cause
00:28:29.480
like, dude, in every category there's good, better, best. And, um, I think, you know, we make
00:28:37.180
all kinds of different products, right. And we make them in different categories. Right.
00:28:40.840
But, um, construction is no different. So if I were running that company and I thought
00:28:47.060
there was going to be a need for products, uh, that were more so, um, you know, not as
00:28:55.320
premium, I would consider starting this now as an offshoot brand so that I could continue
00:29:00.760
to do what I could do at times. If, if, if this premium product starts to stall out.
00:29:06.100
Yeah. Let me ask you this, Eddie, do you think it makes an easy pivot? Yeah. And
00:29:10.820
also it creates security too, because now you have two different streams of market coming
00:29:14.740
in. So that way, if the market changes, you know, you're good. That's that. If I was,
00:29:21.400
if that's what I would be thinking about if I were in their shoes.
00:29:24.400
Well, cause both of those customer sets can go either way. Right. Like the good customer.
00:29:27.900
You don't know. Yeah. That's real. So that's a way of vertically integrating your business
00:29:31.840
into like serving all different segments. That's real. Yeah. Okay. And dude, it's no extra
00:29:36.240
fucking shit off your back. Like it's literally a, just a different design. It's the same
00:29:40.480
people. It's the same materials. It's the same vendors. It's the same everything.
00:29:44.640
You know what I'm saying? Yeah. Let me ask you this as a follow-up on this.
00:29:49.320
In your experience, the way you look at companies and how businesses are running right now, do you
00:29:53.760
think that companies tend to underestimate the intelligence of the average customer?
00:30:00.360
Bro? I don't know, man. Look at the last fucking two and a half years. I don't be real, dude. Like,
00:30:05.340
like one of the things I've been saying for the last two and a half years, and I know this
00:30:08.320
sounds fucking dick, but this is what I've been saying to myself. I'm like, fuck, I should be a
00:30:13.140
lot more wealthy. Yeah, I should be because like, I've been spending all my time trying to educate
00:30:19.540
people and do all this shit that I tell you guys, you know, educate, trust, genuinely help do this
00:30:24.900
shit the right way. And like, I'm starting to think like, fuck, maybe if I just did what everybody else
00:30:29.800
did, I would, you know, I would have done much better. I don't know. Like, cause like, dude,
00:30:34.100
it's, you know, I think we naturally have a tendency to believe that all of our customers
00:30:40.800
think the same way we do. Uh, I know that's the case. Most CEOs are that way. And it takes
00:30:46.660
somebody, you have to detach from the way you see things and learn to see things as the world sees
00:30:51.660
things. Um, and you know, uh, that can be hard to do. Yeah. So, you know, I don't, I don't fucking
00:30:58.400
know, man. Like I think like, dude, when I watch commercials, bro, like real talk, I'm like, who
00:31:06.540
the fuck made this commercial? Right. Like when I watched other brands shit, I'm like, are you
00:31:12.240
fucking serious? Like you guys fucking, like there was a room of people that decided this was a good
00:31:18.380
fucking idea to put on national television. Yeah. But apparently those ads produce because they
00:31:25.600
wouldn't continue to be on. So I, you know, I don't know, man. I, I don't know. I think, um,
00:31:34.340
I think you need to operate the way that you think is the best way to operate and not worry about the
00:31:41.560
intelligence level of whoever. And I think you should work to educate people, um, of all different
00:31:48.400
types of intelligence levels and worldviews and perspectives, uh, to learn about what it is that
00:31:53.580
you do. Um, so that they feel comfortable purchasing it. That's just the morally right
00:31:58.540
thing to do. Yeah. So really dude, like at the end of the day, you know, now that we're talking
00:32:02.980
it out, I don't think it really fucking matters. You know, I think it's more so, um, you need to
00:32:08.520
operate how you think the right way to operate. But dude, in my opinion, like, you know, the proof
00:32:14.260
of what I'm saying that there's people of, you know, very low awareness, there's people of
00:32:20.460
moderate awareness, there's intelligent people, high awareness and, and people all across the
00:32:24.980
spectrum. You can see that by the amount of different levels of fucking commercials that
00:32:30.280
are on there. Like there's, there's commercials. I'm like, fuck, that was good. You know? And
00:32:33.940
then there's commercials. I'm like, they really fucking put this out. Like, holy shit.
00:32:39.800
Yeah. Like I'm about to go fire them. Like, so, uh, by the company to fire. Yeah, dude.
00:32:46.200
Like, I don't know, man. I think, um, I don't think it really is relevant. I think that's
00:32:51.380
the wrong question to be asking. Like how smart are the people buying my shit? Like I don't
00:32:55.720
ever ask myself that. Um, I ask myself what's the right way to educate and sell what the
00:33:04.440
fuck it is. I'm whatever the product is I'm dealing with. You know what I'm saying? Like
00:33:08.860
if it's fucking weed, I want to fucking tell someone, Hey, this is the, this is what this
00:33:13.560
is or that was that is. If it's fucking supplements, same thing. If it's liquor, if it's fucking
00:33:17.400
a real estate, if it's fucking whatever, like I, I don't ever want to dry, you know, you
00:33:25.020
don't, I don't know. Like I would rather tell someone all the shit up front, make sure they
00:33:28.200
understand than then walk away and be like, Oh, you fucked me. You know what I'm saying?
00:33:33.280
That's real. I don't know. That's a lot. That's a fucking, that's a weird topic because
00:33:38.460
I think everybody would have a different answer. You know? Like I think people see in the
00:33:42.820
world what it is they are. Um, but you know, most of the ads I see on TV are not great.
00:33:53.920
Yeah. Like I wouldn't, I, I'm always like, what the fuck? Like, bro, there's a man. I
00:33:59.680
don't even want to say, cause there's this one ad, there's this one ad and it's a local
00:34:03.700
company. I don't want to say what it is because like they're a little company and I'm sure they're
00:34:08.060
just learning the shit, but it's so fucking bad, bro. Like every time it comes on, I almost have
00:34:12.980
to look away from the television, but I'm not going to say what it is or even what industry
00:34:16.700
that is, but it's like, it's fucking bad. And I'll tell you, I think, I think I know who
00:34:21.800
it is soon. All right, guys, Andy, question number three, Andy, I'm new to the personal
00:34:26.620
development space about three months in, uh, and recently came across your podcast. You talk
00:34:31.240
about a broad number of topics and I was curious to get your thoughts on what you think would
00:34:35.580
be the most crucial thing you recommend to someone like me to learn first in the professional
00:34:41.460
or personal development space. I think the number one thing anybody could do to create
00:34:50.000
as much benefit for themselves in the shortest amount of time would be to invest in their
00:34:56.440
mental toughness, do the 75 hard program, uh, commit to the live hard program for at least
00:35:02.440
one year. Um, because in that year you will grow more in every skillset because you're
00:35:09.400
investing in the basis of what everything comes from, which is mental toughness and grit
00:35:13.960
and fortitude. That's where all your self-esteem comes from. That's where all your self-confidence
00:35:17.980
comes from. It's where all your self-belief comes from. So by investing intentionally in
00:35:23.800
that one area, many other areas will develop very rapidly. Um, I just talked about this
00:35:31.920
on my post, uh, today from the gym. A lot of you guys know I've had, I had a major shoulder
00:35:38.420
surgery, uh, December 13th of 21. And I blew my shoulder out completely, uh, a year ago, right?
00:35:47.500
Like September 15th of 21. So I waited a few months to have surgery cause I was stupid. But anyhow,
00:35:52.240
the point is, is who I was three or four years ago or not, let's say like five years ago,
00:35:58.520
that person would have been 350 plus pounds right now. Cause that's what I was before I
00:36:07.220
got serious about getting my mental toughness together. Even though I've been in the fitness
00:36:10.820
industry for 20 fucking plus years, I was a fat piece of shit. Okay. Um, I eventually realized
00:36:17.320
that I was a fat piece of shit and that I look stupid and I was letting my team down and I was
00:36:21.220
letting myself down and I was wasting my motherfucking life. So I got serious about it.
00:36:25.760
I started with just a diet and just sticking to workouts and this and that and this.
00:36:30.500
But when I got serious about investing in my mental game, that's when shit really changed.
00:36:36.000
And so for the last three years, I've been doing the live hard program, um,
00:36:41.540
which is a four phase program over the course of a year, uh, that you can learn about and do
00:36:48.340
and learn everything for, for free at episode two Oh eight of the real AF. Uh, but for the last
00:36:54.400
three, three years, I believe four years, I've been doing that program. And because I'd been doing
00:37:01.620
that program, I built up my discipline level so high that during the shoulder recovery,
00:37:08.620
have you not done that? Oh bro. Had I not done that? Like I would have been totally fucked.
00:37:13.400
I would have been 350 fucking pounds again. But during the shoulder recovery, because I put
00:37:17.800
the work in there, you know, I, I instead, instead of going back to fat Andy, who would have just said,
00:37:24.360
Hey, you know what? Fuck, I can't fucking train. Fuck this. And then went on a drinking and eating
00:37:30.120
bitch and gained a hundred pounds in a year, which is what would have legitimately happened.
00:37:34.200
Um, instead I did what I could. I fucking, I made it a point to look at it as a mental test,
00:37:41.780
realizing that I wasn't going to get the physical results that I could, that I wouldn't normally get,
00:37:46.740
which was extremely frustrating because I was giving the same amount of effort with zero results,
00:37:51.840
because when your shoulders hurt, you really can't do shit other than legs and cardio. Um, but dude,
00:37:57.780
I'm in there doing one arm curls. I'm in there doing one arm fucking chest press. I'm doing one arm
00:38:02.360
pull downs, like fucking everything. And that allowed me to like, not only stay in the rhythm,
00:38:09.000
but burn some extra calories. There's actually some studies that show that there's some symmetry
00:38:14.300
between both sides of your body. When you train one side, the other side will actually not atrophy
00:38:18.880
as bad. Um, that helped a lot. And, and I did that consistently. I mean, I did fucking cardio the day
00:38:25.720
of my surgery. I went out and did my outdoor cardio and after your surgery. Yeah. Yeah. Like the same
00:38:31.020
day I tried to send you home. Yeah. It was stupid because I got, remember how fucked up I got the
00:38:34.560
next day. Yeah. Yeah. The next day I called the fucking doctor and I'm like, bro, so this is wrong.
00:38:40.060
You fucked up my shoulder. He's like, what's wrong? And I'm like, I didn't take the pain pills. Uh,
00:38:45.960
are you, no, he goes, did you take the pain pills? Like I told you. Cause I fucking hate pain pills.
00:38:50.340
And I'm like, no dude, I'm fucking tough. Like I don't need, he's like, bro. He's like,
00:38:55.460
I told you that for a reason. Right. I was in such pain, bro. I was like looking at Emily. I'm
00:39:00.960
like, look, he fucked up my shoulder. There's no question. Like I should go back right now and
00:39:04.340
have him fix it. Like it was like, it was like bad. And, um, and guys, this is like the best
00:39:09.640
fucking doctor you could fucking get to do this. Oh yeah. Yeah. It's not like some fucking, no,
00:39:14.220
it was Dr. Nathan mall. He actually did an amazing job. Uh, but, um, but had I not made that investment,
00:39:21.060
my point is, is I would have been fucking fat as fuck again. And instead I'm like five pounds
00:39:27.840
heavier than what I was. And I'm probably about five pounds less muscle than what I was.
00:39:32.040
And by the year anniversary of that surgery, I'm going to be past where I was when I got hurt.
00:39:37.620
So like I'm a year older at a critical age, I fucking, you know, stuck to what I could do.
00:39:44.160
I did what I could do and I'm in a great spot because of it. And that's all because of the investment
00:39:48.840
I made in that mental toughness slash discipline skillset, uh, which most of you think is a trait.
00:39:54.800
It's actually a skill that you learn and develop. And so that's what I would recommend. Like if you
00:40:00.760
really want to fucking get better, if you really want to fucking improve your skillset, if you really,
00:40:05.980
you know, like you say, you're new to the personal development space, what can I do to make the most
00:40:10.800
amount of progress in the shortest amount of time? Undoubtedly that undoubtedly that because you're
00:40:17.760
going to gain so much in so many different fucking areas that you, if you just tried to focus on that
00:40:25.660
one area, you wouldn't gain in all the other areas. So that's what I'd have to say. I would do the
00:40:31.840
fucking 75 hard and do it the right fucking way. Not this fucking bullshit way that half the
00:40:36.640
motherfuckers do. I'm talking about not a motherfucking Eminem, not a fucking chip, not a fucking
00:40:42.760
morsel more food than what the fuck you're supposed to eat. Clean food, not a minute, less cardio,
00:40:49.220
not a minute, less training, like bro, no compromise. I'm talking about zero. You do it the right way.
00:40:56.100
You will become a completely different fucking human. Yeah. So that's what I would do. Uh,
00:41:04.160
a book you can read. That's really good. It's the magic of thinking big. I was asked this right
00:41:08.860
before I came on the show by a friend of mine, what my two favorite books are, and I'll recommend
00:41:13.020
them now. The magic of thinking big by David Schwartz. I read that book every single year.
00:41:18.500
The book's fucking amazing. All right. It's from a long time ago, but all the lessons are ultra
00:41:23.100
relevant to how things really work. And then relentless by Tim Grover, which not everybody
00:41:27.640
will believe that relentless is the best book they ever read because not everybody's wired the way you
00:41:32.500
need to be to become what it is he talks about in the book. But I think you will gain a shit ton out
00:41:40.240
of the book. I think it will explain a lot about your life. And for me personally, that book saved
00:41:44.740
my life. Uh, I read it at a time where I was going through the toughest time of my life and it actually
00:41:50.080
showed me that, uh, I was way more normal than what the fuck I thought I was. So, uh, and you know,
00:41:56.540
Tim Grover has become one of my best friends. He's one of the only men that I truly listened to when he
00:42:00.580
says, Hey man, this is the way it is. I'm like, yes, sir. And that's how I fucking think of him.
00:42:05.600
So I'd read those two books and do the program. Love it guys. Andy, that is three.
00:42:13.220
We'll pay the fee. Yeah, guys. Appreciate you guys. Uh, share the show.
00:42:17.880
Went from sleeping on the floor. Now my jewelry box froze. Fuck a pole. Fuck a stole. Counted millions
00:42:23.880
in the cold. Bad bitch. Booty swole. Got her on bankroll. Can't fold. Doesn't know.