385. Q&AF： Raising Your Standards, Offering Discounts To New Customers & Employer-Employee Relationship
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Summary
In this episode of The Realists, we answer your questions and talk about the importance of raising your standards in all areas of your life, including in your relationships, career, and finances. This is the show for the realists. Say goodbye to the lies, the fakeness, and delusions of modern society and welcome to motherfucking reality.
Transcript
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Yo, guys, hey, I know this is a little bit of an announcement right before the show.
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I'm sure you were getting ready to dance and sing and fake rap and, you know, look stupid
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like I look stupid every time a fake rap comes on.
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But just as a reminder, if you didn't know, we are doing RTA Live, okay?
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There are limited tickets available because most of the tickets go to our RTA community.
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If you are interested in coming to see myself, Ed Milet, and some amazing world-class speakers
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on the day of November 5th in Nashville, Tennessee, one of the greatest American cities that exists,
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go to RTAsyndicate.com and buy your tickets now because we will be sold out soon.
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Joe, I want you to put some fucking warning sirens in here, okay?
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It's Andy Priscilla, and this is the show for the realists.
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Say goodbye to the lies, the fakeness, and delusions of modern society.
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That is where we take your questions that you submit to.
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When we start the show, bro, you got to be ready to go.
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Email those questions into AskAndy at Andy for Sella.com.
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We're going to take three of your questions, and we're going to answer them.
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For those of you that are unfamiliar, I previously hosted a podcast called The MFCEO Project,
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which was one of the most popular personal development libraries that has ever existed.
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But anyhow, the goal of this show here is to answer your questions, help you get better.
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Whatever it is you're struggling with, whatever it is you want to know, whatever it is you're
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trying to accomplish, this is where you would submit those questions, and I will answer them.
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Sometimes when you tune in, we do Cruise the Internet.
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Now, Cruise the Internet is a different kind of show.
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That's where we put up three topics on the screen.
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We talk about what truth there is, if there is any.
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And then we talk about how the bigger problem needs to be solved by us and how becoming an
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excellent human in all areas, fitness, mentality, financially, spiritually, by rising above and
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raising our standards, we create the solution organically.
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Sometimes when you tune in, we're going to have Real Talk.
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Real Talk is a five to 20-minute speech about where you guys are fucking up and how you can
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Full Length is where we bring on successful, interesting, powerful, fucking badass motherfuckers.
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And we talk about how they got there and how you can get there too.
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This show's overarching theme is that personal excellence is the ultimate rebellion.
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All the problems in the world can be solved by all of us taking responsibility for our
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lives, raising our standards, becoming better in all areas of our lives.
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Because when we raise our standards, our fucking kids see it.
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And when all of our standards are high enough and we're living at a high level, these fucking
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shitbags that make the rules for all of us that we have to live under, basically our
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The more dependent we are on them, the more power they have.
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The more independent we are, as humans, the less power they have.
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This show is about taking all their fucking power and giving it to us.
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And if you're not with that, turn the fucking channel.
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You must not have fucking rehearsed your jokes.
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See, DJ rehearses his jokes in the locker room for seven hours before the show.
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And then he still fucks them up when he comes on the show.
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Try to get through a little brain fog, you know, so we're almost there.
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So you definitely can't talk about the first four minutes you drink you're holding in your
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Because everybody knows that like, you know, trying to sell your own products on your own
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Like trying to become successful and wealthy and show your wins makes you an asshole.
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I'm still pretty far off from where I was when I got hurt, but I'm progressing very quickly,
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I'm like, dude, I don't know how the fuck I made it through a whole year of not training.
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Like training has been like a part of my life for so long.
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And the fact that I'm able to train, I would say 98% right now.
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And I'm mentally like having that, I'm getting the mental benefits of the weight training
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Like it's so, like I'm glad it happened because it may, I'll never take that for granted ever
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I mean, fuck people to have like fucking test days.
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It really is a testament to the 75 hard live hard program that I did for three years before
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Because dude, like the thing is, is like if that had happened to me before I put that
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mental investment into myself for literally those three years.
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Um, they gave you just enough fucking deposits, bro.
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I was, I, I'm just thankful I made that commitment, bro.
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Because like, honestly, like my life, the old me knowing how the old me thought and operated
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broad would have been, I probably would have been 315, 320 pounds again.
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And I would have been telling myself the same, most people would, I would be telling
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myself the same stories that I told myself then, you know, like then I had an attitude
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I would tell myself this story, you know, like, oh, now's the time I can live a little
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bit, you know, like I don't have to train cause I can't train.
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And you know, I, I would have got back into alcohol heavy and, uh, these mental conversations
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we all have, but that mental conversation was never allowed to happen because I have
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And like, dude, instead I'm out in the gym doing one arm shit, you know what I mean?
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Cause like it doesn't, when you're able to train, when you can't train with your full
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body and you're used to being able to train, you know, doing stuff with one arm, like that
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Like it doesn't matter how hard I went with one arm.
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Um, it never felt, I didn't get the mental of it.
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Um, but I kept showing up, dude, like, even though I wasn't feeling it, I wasn't feeling
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like it was mattering and I didn't feel like it was helping at all.
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And, uh, you know, here I am dude, like not really far off from the best I've ever been
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at my life at 43 years old, because I was able to put that time in, you know?
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And I think there's a valuable lesson in there for people.
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One, the fucking program really works if you follow it, uh, two, you have to realize that
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you are not just doing the program now because you're trying to get the benefits.
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Now you're trying to change your life permanently.
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You know, a lot of these people I see doing 75 hard and live hard.
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They, it's like, they either have to be on it or, or they're completely off of it.
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And like, dude, you guys are not grasping this.
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Like if you did it right, if you fucking did it without any compromise, right, the proper
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way, the way that I dictate for you to do it without cutting any fucking corners, none
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of this bullshit, none of this substitution shit, uh, which is quite honestly, you just
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If you do it the right way, the goal is you don't need to fucking program.
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You should get to a point where that's automatically just how you live.
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Like that, this whole year that I've been, uh, injured, you know, I pretty much every
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day got up and still did the exact same shit I would do on the, on 75 hard.
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I would do one weight workout, which was whatever the fuck I could do.
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You know, it was, it was a, it was a scaled down version for sure.
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Um, I lost all my muscle, like dude, you know, all, all the muscle I had before my injury
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I had to watch it go away, but the truth is I kept showing the fuck up.
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And you know, that's where a lot of you guys who do this program, you're missing the point
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And you know, you do these little compromises and bro, you, what you're missing here is
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that you're not training your mental to operate the proper way.
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And if you want to be successful in life, you have to have a mentality of zero compromise
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For example, you know, you just have to, you'll, you'll start to think about things differently.
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You know, uh, I'm not technically on 75 hard right now, but I, I'm still living the program.
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And you know, last night, uh, um, I was fucking starving, dude.
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I'm like, bro, I'm going to eat fucking steak, you know?
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Cause even when I eat a lot of food, it's not bad food anymore.
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I don't eat like, I've rarely eat like pizza and shit like that.
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It's just, uh, when I used to eat that every day.
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Um, but like, dude, I thought to myself, like, you know, I even told Emily, I said, Hey,
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I want this and this and this cause I'm not on the program.
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I said, no, actually I want a fucking salad and I want a fucking shrimp on it.
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And, and what I was saying was, and what you have to become conscious of is I wasn't
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saying yes or no to the steak and fucking two potatoes I was going to eat.
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When I like cheat, I'll eat a fucking steak, two potatoes and salad.
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Um, which dude, for some of you guys, you might hear that and think, holy shit, that's
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the cleanest thing I'd ever eat, but you'll get there.
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I was a dude eating $30 of Chinese food every fucking other day.
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Uh, a pizza every night, two bottles of wine every fucking day, no matter what.
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Uh, I can't be letting you think I'm drinking wine.
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I just, I just, I just, I was drinking fucking straight whiskey on the rocks.
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But my point is, is that when I say yes or no to things now, I'm not saying yes or no
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Like, dude, when I say yes to that fucking salad, I'm not saying yes to a salad.
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I'm saying yes to being jacked and tan and motherfucking badass.
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So like, maybe think about those choices, the choices you make every day.
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It's, do I want to be great or do I not want to be great?
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And like, when you reframe the conversation to a place of what are you truly saying yes
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to on a micro level, that's a powerful thing, dude.
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And like this, these are, these are different ways of thinking that you naturally evolve into
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And this is why I give the program away for fucking free, guys.
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You can go listen to the whole thing at episode number 208 on the, on the, on the, on the
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feed here, and it'll give you the whole program for fucking free.
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If you want a more in-depth program, you could buy the book.
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If you want even more, more in-depth program, you could buy my new book coming out.
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That's going to be probably the best book ever written on mental toughness, in my opinion.
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just becoming aware of those fucking conversations when they're actually happening.
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Like, I, like, full transparency, I just had a similar thing with me not even fucking
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You know, I hit fucking legs today pretty fucking hard.
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And you're telling yourself why you need them more.
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I'm like, I'm thinking, and I'm like, fuck, all right.
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So I know I'm not supposed to eat during the day.
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So I'm sitting there fucking thinking, I'm like, all right, well, I did hit fucking legs
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Like, and it was, dude, it was so, it wasn't even like, it was just sounded so, like, yeah,
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Bro, we are the best storytellers to our own selves.
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Bro, nobody could sell you like you could fucking sell you.
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Like, you know, like, we've all been sold by some slick salesman before.
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But just remember, your own bitch voice is the slickest salesman you'll ever go up
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They will make it make, not only make sense, but make it think you're doing something amazing.
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And like, I think a great way to think about it is, you know, what am I saying yes or no
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I'm not saying no to the pizza at the restaurant.
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I'm saying yes to being fucking jacked and tanned.
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You know, I'm not saying fucking no to a night out with drinking.
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And like, dude, one day you guys will make enough of those decisions.
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You'll look back and be like, okay, this actually works.
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And when you start to figure out how much this actually works, bro, then you start like
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moving at, at warp speed because you're like, oh shit.
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Cause dude, part of the reason most people never succeed is because they, they, they aren't
00:15:51.420
Like, like they, they give themselves this talk, right?
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What if I listen to what Andy says or what Ed says, or what any of these other guys say?
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And I, I, I hustle, I work hard, I do all these things and nothing happens.
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Most people tell themselves because they're not sure of how the game actually works.
00:16:13.260
And this is why it's important for you to listen to people who are in a different generation
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or further down the path than you, um, who have been on the real path because they'll
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And if you listen to anyone, if you listen to Tony Robbins or you listen to Ed Milet,
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or you listen to fucking anyone who's actually done anything, myself, any of these people,
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motherfucker, we all telling you the same game.
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Like it all works the same, you know, it's, it's, and that's why I tell you guys investing
00:16:42.200
in your discipline upfront is the best thing that you could do because discipline is required
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for all the other skills that you're going to need to develop.
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When you can do what it is, you know, you need to do as opposed to what is cool or what
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your friends want to do or what you actually want to do or what you're craving or what you
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If you could still operate in a place where you do what you know needs to be done, dude,
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that is a fucking superpower that nobody can take from you.
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The only person that can take that superpower from you is guess who you by not practicing
00:17:18.600
And unfortunately we live in a society where they don't really want us to win.
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Do you really think that there's a, like people always say, well, how come they don't teach
00:17:35.040
Well, motherfucker, because their whole system is built on you being in debt.
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So they need you to get in debt for you to, for their system to survive.
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So if they actually told you how to be a productive, useful, kick-ass motherfucker, they would benefit
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This is why you're not told that discipline is actually a skill that you're supposed to
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If you watch it media and how they present people who are ultra disciplined or ultra successful,
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They paint it in a light of these people are special and you're fucking not.
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But I can tell you this, when you wake up every day and you give it all you got, there's going
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to be days where exceptionally great things happen to you and people are going to say
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That's the accumulation of your decisions over the course of time in a long time.
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I was born to fucking parents that taught me the truth.
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If you're in the game long enough and you work hard enough, you're going to have some
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luck, but I don't know one motherfucker in life.
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Not one, not a single one that I can point to and say the reason that guy or that woman
00:19:07.480
It's just an easy excuse for people to sell themselves on why they shouldn't do that thing
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that they know they're supposed to do because they're telling themselves the story that I
00:19:19.380
What if I do all these things and nothing happens?
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And most people will never do things for long enough to see that they actually work, which
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And they go every two years, every three years, changing their career, changing their goals,
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You know, like how many people do we see on the internet talking about how much, you know,
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Motherfucker, the reason you're having to rediscover yourself.
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Every fucking two years is because you're not digging in and putting in the time and
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the effort to build whoever the fuck you think you should be.
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You're not catching who you are, discovering who you are.
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And if you don't execute every single day for a long period of time, you're going to get to
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a point and you're going to say, well, fuck this.
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And most people spend their whole lives going from thing to thing to thing to thing to thing
00:20:18.600
every two to three years thinking that, well, I haven't just, I just haven't found my,
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And that's the, that's the problem that most people see.
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The game is you're going to have to do far more than what you ever thought you were going
00:20:36.540
You're going to have to do it far longer than you ever thought it would actually take.
00:20:41.480
But the great thing is, is that when we talk about building discipline and grit and fortitude
00:20:45.840
and all of these things, those are done on a micro level day by day, by day, by day,
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which ultimately lead for you to have this amazing skill that no one else has.
00:20:55.560
Like, bro, most people can't go to a restaurant.
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And by the way, this is not a judgment or a talking shit because I used to be the absolute
00:21:09.420
I couldn't go to a restaurant and order the healthy food.
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And it would make me feel like such shit because I would go there.
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You know, I, I tell Emily, I'd be like, all right, we're going to eat clean, you know?
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And we get there, we started looking at the menu.
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And then I would look at her and I'd be like, look, man, you know, we've been training pretty
00:21:48.220
And like, just getting to a point, like this is, this is how far I've come.
00:21:52.440
And this is a testament to the program, getting to a point where I could order healthy food
00:21:59.020
off of any menu was a, an unbelievably massive fucking success for me because I had so little
00:22:12.240
Like, if you would walk up to me in the middle of the day, it'd be fucking 11 o'clock with
00:22:20.700
It didn't matter what the fuck I was doing before that.
00:22:23.340
Like I had zero control over my life and that, that zero control that I had over my life
00:22:28.820
led to massive anxiety, depression, frustration, anger, bad temper.
00:22:35.020
Like dude, all of like fucking bad self-image, like all of these things that destroyed people
00:22:43.800
When in reality, bro, you have to ask yourself, like, do you really, are you really that fucking
00:22:49.080
weak of a person that you can't say no to a motherfucking inanimate object, like a fucking
00:22:57.140
Like, dude, that's the, that was the real talk I had to have.
00:23:00.460
And once I started looking at it like that, I'm like, bro, you're tougher than that.
00:23:07.780
Like, so long, long story short, 20 minutes later, I'm, I'm super fucking thankful that
00:23:15.280
I put that time in because like, dude, now I'm at a point where like, I'm, you know,
00:23:19.320
I've, I've never been this old before, just like all of you.
00:23:22.340
Uh, but like, I'm at the age where people start, you know, I've always heard like, Oh, this
00:23:39.000
And I hope that you guys, I hope, I hope you guys will, will take what I'm saying and, and
00:23:47.840
And like, just get your shit together when it comes to your mental discipline, your mental
00:23:51.500
toughness, because everything is built off of it.
00:24:07.420
Like all the parents are like, don't listen to that guy.
00:24:10.920
Somebody tell you how to win, but they're talking about foreplay.
00:24:15.120
Parents that let their kids listen to the show.
00:24:19.580
Those same parents will let them go to fucking drag story hour.
00:24:23.880
Like, you know, many parents put their kids on this or like, this is the truth.
00:24:31.000
Like when I was a kid, I grew up around construction trade.
00:24:43.620
But, but so off that conversation or it actually goes into one of our questions.
00:24:47.740
Um, Andy, what would you say is the biggest difference in your standards, um, from where
00:24:53.740
they are now to where they were, let's say five years ago.
00:25:01.220
Um, but more importantly, how should someone prepare themselves to raise their standards?
00:25:08.040
Like, dude, listen, far too many of you guys do far too much thinking and not enough doing.
00:25:14.640
There's no need to analyze the people who analyze everything and every single detail before they
00:25:22.800
And they think, and this is the irony of the situation.
00:25:26.120
They hold themselves to be of higher intelligence because they're able to critically think through
00:25:31.680
But the problem is, is what you'll do is you'll end up finding excuses as to why you should
00:25:36.800
be doing something else because what you're ultimately going to, the conclusion you're
00:25:42.800
ultimately going to come to is that you're going to have to work really hard.
00:25:47.100
It's going to create a lot of what you perceive in the beginning as inconvenience in your life.
00:25:58.040
Uh, you're going to have to do a lot of things that none of your friends are doing.
00:26:03.360
Um, and the reality is you're going to talk yourself out of it when you analyze, you know,
00:26:09.580
That's, that's, that's, that's to me, that question is reflective of the weakness and mentality
00:26:18.620
that has been perpetuated onto our society over the course of the last few decades, because
00:26:32.040
We are like, oh, that fire needs to be started.
00:26:40.320
We don't, the, the, the, the one, the people that survived in those basic times were not
00:26:45.320
the people that sat there and analyze and debated which shelter was the best or the best way
00:26:51.180
The people who sat around debated the best way to build a fire fucking froze the people
00:26:55.460
who debated the best way to go hunting fucking never ate.
00:27:00.740
So overanalyzing things and overpreparing is a bad habit to get into.
00:27:05.440
The better habit to get into is to say, I'm going to do this, take some sort of action
00:27:10.380
or create a, a basic plan and go immediately and then adjust the plan as you go.
00:27:17.340
That's the, every successful human, every successful entrepreneur operates in that regard.
00:27:23.540
And that's why you look at some of the entrepreneurs who are successful and those of you listening
00:27:32.320
There's a lot of people listening right now that are a shit ton smarter than me.
00:27:35.780
But the problem is I will go do fucking a million things while you're sitting there thinking
00:27:42.880
One, a guy I knew who was worth a couple hundred million dollars.
00:27:46.040
He was literally one of the dumbest people I ever met.
00:27:53.500
But this guy, all he, but like, if you met with him and you said, Hey, we're going to
00:27:57.080
do this and this and this by tomorrow, all those things will be done.
00:28:02.160
And so like, dude, winners do, uh, losers think, and that's, that's how it is.
00:28:07.840
So, uh, that's the first part of the answer to that question.
00:28:11.060
The second part of the answer is, um, look, man, I decided where I wanted to be.
00:28:20.480
And in every area that I can be, you know, like a lot of people, if you've been following
00:28:24.420
me for a while, uh, when I, when I first started losing weight back in 2015, 16, um,
00:28:31.700
I made this little Photoshop picture of the rock, like it was his body and I put my head
00:28:36.480
on it and I post online and I got made fun of and shit, you know, but last year when
00:28:40.980
I finished my, uh, when we, when I finished the Awee transformation, I was the best way
00:28:46.260
I actually took my physique, put his motherfucking head on it.
00:28:52.640
And so like, dude, that's now look, dude, he's got a way better physique to me.
00:28:58.020
What I'm saying is I got the, I had the best physique for me.
00:29:07.600
Like, I can't tell you where your standards should be.
00:29:10.460
But like for me, you know, I have a lot more responsibility than most people have in their
00:29:16.060
lives, uh, in terms of having to live a higher standard.
00:29:22.160
Because I have a lot of people who depend on that to survive on most standards.
00:29:28.340
Like if I live a low standard, like, bro, if I had gotten back up to 320 pounds, that
00:29:36.900
Man, just because so many people associate my, me with, with the brands that, you know,
00:29:44.160
So, you know, you have to decide what it is you want to be.
00:29:47.880
And then you have to decide, um, who, who's going to hurt if you don't achieve that, because
00:29:58.480
Uh, you know, and my let me an amazing tweet the other day that said, uh, something to the
00:30:02.660
effect of the biggest, uh, form of child neglect is parents that don't pursue their dreams.
00:30:10.700
You know, parents out there that think like, oh, you know, well, I've had kids, so I gave
00:30:17.440
up and, you know, I'm here, I'm all here for the kids and you let yourself get fat
00:30:21.400
and sloppy and gross and you don't work hard and you don't try to achieve that's the failure.
00:30:26.340
Like you may tell your, this is the bitch voice.
00:30:28.760
You may tell yourself you're doing a noble thing by being totally accessible to your kids,
00:30:38.900
Because I'm going to tell you a truth about humans that you may not want to accept.
00:30:44.660
Now what they're told your kids do what they see, not what they're told fucking real.
00:30:48.780
Your neighbors do what they see, not what they're told.
00:30:51.740
People don't care about like, dude, when I post a motivational meme in my, in my, uh,
00:31:00.920
When I post a picture of my fucking cars and people know that I've worked 23 fucking years
00:31:05.940
to have a fucking nice life, bro, it gets 10,000 times the amount of reactions.
00:31:14.280
So show them, dude, don't talk, you know, and decide where it is you want to be.
00:31:20.780
That doesn't mean it has to be, um, the best on earth.
00:31:29.120
And most of you are, I promise you this, every single person listening to this episode,
00:31:34.920
you are so much more capable than you actually think you are.
00:31:39.300
Like you, you, we, as humans are so used to underestimating our own potential and overestimating
00:31:50.280
We think we're a fraud and secretly we don't want everybody to know about it.
00:31:55.560
And the reason you fucking feel like a fraud is because you're not executing against what
00:32:01.260
potential you actually have, you know, inside your heart, you know, inside your brain, and
00:32:06.580
you know, inside your soul that you are capable of a much higher standard of being.
00:32:10.900
And the reason that you feel fraudulent is because you're not living it.
00:32:23.940
The way to get rid of that feeling is to become what it is, you know, you can become, or at
00:32:31.520
And then all of these things, the depression, the anxiety, the feeling of being fraudulent,
00:32:36.820
the feeling of people not liking you and all these things, they all get lowered to a
00:32:40.820
minimal level because at the end of the day, when you're doing everything you fucking can,
00:32:46.820
Like, oh, you know, Andy, you're a fucking blah, blah, blah, blah, blah.
00:32:59.640
And then, you know, that's where the idea of your confidence, your self-belief, all these
00:33:06.560
things that we talk about that people feel entitled to, right?
00:33:10.000
They feel like I'm entitled to feel good about myself.
00:33:16.480
Because what actions have you taken to deserve fucking that?
00:33:20.640
Like, the likelihood of you actually deserving anything, the truth about deserving is whatever
00:33:37.220
The government does fuck all of us, but that's for, that we're all fucked, so it doesn't
00:33:48.220
And you don't realize that it can all be solved by you just doing what it is you know you
00:33:51.500
need to do and becoming the best version possible of who you are.
00:34:03.820
Andy, when I go on your website and First Forms website, I notice that you don't do any discounts
00:34:10.040
While when I visit other websites, a lot of business tend to offer 10% discounts to new
00:34:15.720
I know you're not big on discounts, but as a new business, do you see this as something
00:34:19.980
that could potentially help get the business going off the ground?
00:34:23.160
Or is it something that should just be completely avoided forever?
00:34:25.580
Well, first of all, why would I give a discount to my new customers and not to my loyal customers
00:34:31.420
that help build this company into what the fuck it is?
00:34:40.980
Secondly, a lot of you guys feel the need to discount because you're not confident in
00:34:51.340
You know your product's not what you say it is.
00:34:54.140
So that you, so you have like this guilt about discounting.
00:34:59.480
And, and, and instead what you should do is up the quality of your product to a point
00:35:03.420
where you feel comfortable with what you're charging for it.
00:35:06.260
Thirdly, and this is the most important part is when you discount things consistently, what
00:35:11.860
ends up happening is you train your customers to look for the discount.
00:35:15.660
So like you see a lot of companies who will run, you know, buy one, get ones or this and
00:35:26.440
And the reason that they have to do it every month is because they've trained their customers
00:35:33.420
So what happens is, is that they will not buy your product at full price and your whole business
00:35:43.680
So now you've trained your customers to only buy at a discount, which means that your business
00:35:48.300
model won't operate properly because you never actually operated that margin.
00:35:53.240
So you're, you're basically, and then people are like, well, how come we can't pay our bills?
00:35:57.960
Well, because you're running a model that isn't, that isn't consistent with the price
00:36:02.480
And if you've trained your customers that your products, you know, if you're doing buy
00:36:06.540
one, get one, what you're essentially doing is training your customers that you're, they're
00:36:13.400
They understand that if you can afford to do buy one, get one free, that means the product
00:36:25.580
So now there's no fucking way they're buying it at full price.
00:36:31.580
And then what happens is you have to buy one, get one to get traffic in, to sell your shit
00:36:40.460
Essentially it's fucking suicide by the slowest, most annoying, most painful way possible.
00:36:47.480
So we live in this era where, you know, people think that it's a good idea to discount your
00:36:55.300
product because everybody else discounts their product, but they never truly really think about
00:37:00.420
what it's doing to the actual brand equity of their brand.
00:37:09.720
I think I explained this on the last Q and a we did, but every business that I operate
00:37:13.640
in is at the highest quality level because I personally cannot sell shit that is less quality.
00:37:25.200
So I personally can't operate in that good category or, or better category.
00:37:32.340
I have to operate in the best category because that's where I'm comfortable selling.
00:37:37.380
Like I said before, I'm okay with someone saying, I can't afford your product, right?
00:37:41.940
But what I can't connect the dots on in my personal brain.
00:37:46.140
And what I don't like is when we're not the best product, right?
00:37:49.580
And that goes for any of the brands that I'm associated with or any project that I'm
00:37:59.080
That's not saying that you can't run a company in these other categories.
00:38:04.160
And honestly, the companies in those categories are usually much bigger.
00:38:07.740
It's just something that it's, it's a, it's a personal tolerance that you have to ask yourself,
00:38:14.460
And I am more comfortable saying, Hey, this is the best shit.
00:38:21.960
You ain't going to say that it's bullshit, but you ain't gonna be able to say that it's
00:38:25.480
Like I'm not, I, I, you know, and if it is, if we fuck something up, I'll fucking take
00:38:29.940
that motherfucker right off the shelf and go fucking fix it.
00:38:36.280
And so, um, anyway, the, the point is, is that, uh, discounting is a slippery slope.
00:38:45.800
I think it's usually a tactic that people use to make up for lack of understanding of how
00:38:52.380
to market or how to build a brand or how to build a culture or how to build a loyal following,
00:38:56.040
um, for your brand and ultimately a discount brand that discounts all the time is really
00:39:02.680
worth less, uh, in the big picture of an exit than a company that doesn't have to discount.
00:39:08.140
And the way you don't have to discount is, is by being really good and doing an over
00:39:14.180
and above job for everybody around, uh, and, and creating enough value where people don't
00:39:21.020
But like, yeah, dude, I've never ran a discount.
00:39:26.200
Uh, and it taught me this whole, that whole lesson that I just explained to you.
00:39:43.280
And we sold it at that time for 29 99, which was absurdly cheap.
00:39:49.520
Uh, because protein powder was far less expensive.
00:39:52.240
And by the way, this protein powder was not, this was before we had our own company.
00:39:56.220
This protein powder was not, it was lower end protein, but we called it the meathead
00:40:08.900
I, I ran commercials on the radio on this one station that we could afford to advertise
00:40:15.420
on called the, and we said, meathead special 29 99 for 30, for seven pounds of protein.
00:40:26.360
Like, bro, I was like, for the first week I was like, holy fuck, dude, I'm a fucking
00:40:32.720
We sold out the next two months almost put us out of business.
00:40:47.500
We almost weren't able to pay our bills for the next two months.
00:40:53.380
And never again have we ever ran a fucking discount.
00:40:57.360
And if you're sitting there waiting for a discount from any of my companies, go shop somewhere
00:41:09.500
When you listen to me and you hear me talk and you hear these lessons that I'm telling
00:41:15.420
you, I could give you a story for every single one of those lessons.
00:41:19.340
And that story right there that you just heard will save some of you from literally going out
00:41:29.840
Guys, Andy, our third and final question, question number three.
00:41:35.100
Andy, how important is the employee-employer relationship in a business and what should
00:41:43.560
I'm a young entrepreneur and work for a relatively small company.
00:41:47.760
I was an outside hire for a management position and I feel like everyone is just a number here.
00:41:54.860
There's just no real bond or sense of team or community or culture, for lack of a better
00:41:59.620
I'm only 25, so I don't know what business was like 15 years ago.
00:42:13.020
If you own a company, go rewind that last 20 seconds and listen real fucking close.
00:42:23.640
He wants to be a part of something, but he's not satisfied because of the inner office fucking
00:42:33.080
How many fucking kids are like that everywhere?
00:42:41.500
You see these big, like if you listen to all the, some people only listen to Q&A F, some
00:42:48.200
If you listen to the whole big picture as it's intended, you would understand that a lot of
00:42:52.160
these big corporations are owned by the same two corporations, okay?
00:43:01.420
And so they dictate a culture down through their systems in exchange for financing for
00:43:14.080
You come to me, you say, Hey, I need $500 million.
00:43:20.140
But here's what I need to have in your core, in your core culture.
00:43:23.660
Uh, the way you're going to run your shit, it's got to be like this.
00:43:29.940
You're going to say, well, are you going to give me to 500?
00:43:32.500
And I'm going to say, yeah, but you got to do this.
00:43:38.620
And the other reason why is because we've become this overly litigious society that sues
00:43:48.300
So if you, if you go get into any big fucking company, uh, and you're going to
00:43:53.640
and you, you trickle up their ownership and they're associated with the world economic
00:43:57.680
forum or one of these two brands, uh, that I, those two companies I just mentioned, the
00:44:01.680
likelihood of them having a team culture or a fun culture or anything other than what
00:44:10.700
And if you remember, you know, like I got a little heated yesterday about the Italian
00:44:15.140
prime minister speech, those people in society don't want you to have an identity.
00:44:20.980
So do you think they're going to allow you to have an identity at your fucking office?
00:44:24.520
They understand that the culture they create in the office is the culture that you bring
00:44:29.600
So they, that's how they put this thing down into society.
00:44:34.440
So when you, when you look at it from a ownership standpoint, you're an entrepreneur, you own
00:44:41.220
a company and you see, God, these guys got everything.
00:44:49.900
And these employees that are coming up are hungry.
00:44:56.480
They don't want to be, they like, bro, most employees are so pissed off at what's going
00:45:02.260
So not because they blame their company, but they blame the politicians in the media because
00:45:11.260
So if you are a smaller company and you want to really win, how would you win?
00:45:16.600
Well, I would attract the best skilled, most talented people from these bigger corporations
00:45:22.300
by creating a work environment that's actually fun, that actually allows people to be who
00:45:27.760
they are, that actually promotes a sense of team, that actually has a purpose because
00:45:37.400
I used to be, but when I was money driven, I didn't make any money.
00:45:41.260
When I became purpose driven, I made a fuck ton of money.
00:45:45.620
And my purpose is to help other motherfuckers figure out how to win in any way possible.
00:45:56.640
Everything that I touch and do is designed to improve the quality of someone's life in some
00:46:02.620
So when I started to focus on them, the money came.
00:46:08.520
And, and dude, if you can create a purpose within your company where your employees show
00:46:13.240
up every day and they're like, fuck dude, we have this big problem to solve and we're
00:46:17.800
Like you genuinely do that as a company, whatever that is, bro, it doesn't have to be, you
00:46:24.900
Like you can take this concept and you can apply it to building the best houses or, uh,
00:46:31.620
you know, having the best grocery or whatever it is that you do.
00:46:35.320
Um, and, and the reason some of you guys can't grasp this cause they're like, well, I'm an
00:46:42.720
Well, Hey, motherfucker, just so you know, e-com is not a business.
00:46:49.560
When you're selling widgets over and over and over again through e-com, you don't own
00:46:54.080
an actual fucking company with culture and all this shit.
00:47:00.320
If you were an intelligent human, like I've been preaching for 10 fucking years, you would
00:47:07.780
And that brand will be worth tens, not, if not hundreds of millions of dollars one day,
00:47:13.280
and you'll be able to fucking retire off of that.
00:47:15.780
You guys who chase the widgets with the e-com, you'll never be able to retire.
00:47:24.660
But let's just say you're not just one of these e-com robots and you're actually someone
00:47:30.980
You guys have the ultimate opportunity to take these concepts and innovate against these
00:47:39.840
People don't want to buy from these companies anymore, dude.
00:47:45.740
These, a lot of these companies aren't suffering just because the market's down.
00:47:49.220
They're suffering because the customers are rejecting their wokeness.
00:47:58.440
And it's not just because people are, it's not because people aren't, you know, eating the
00:48:04.080
But it's because the company doesn't stand for fucking anything.
00:48:07.380
And they're starting to associate it with some of the globalist crazy shit that's happening.
00:48:14.360
And so a lot of these companies, a lot of these, like your company out there, guys,
00:48:21.920
Now, are we going to go through a rough period?
00:48:25.640
But a lot of you motherfuckers shouldn't even be in business.
00:48:27.980
If I'm telling the truth, the business has been so easy for the last 15 years that there's
00:48:33.140
a shit ton of people in it that shouldn't be in it.
00:48:38.600
So this next little test that we're going to go through is going to show people who's
00:48:45.040
Now, a lot of you guys develop themselves into being somebody to get through what we're
00:48:49.360
about to go through is to see it as an opportunity.
00:48:55.820
But just like when you get your shit together in business, or I'm sorry, in your personal
00:49:03.800
The first 20 days you do 75 hard, bro, you feel like your body's going to fucking crumble.
00:49:09.820
We just had that conversation yesterday, didn't we?
00:49:14.380
You say, say, look, bro, you ain't getting no fucking sympathy over here.
00:49:22.380
My hips feel like I need a tin man to fucking come oil him up, bro.
00:49:26.480
About to have the Valerian cart fucking follow me around.
00:49:29.600
But like, dude, the point is, is that everything's hard when there's an opportunity.
00:49:40.900
A lot of you guys are going to have to make decisions that are difficult.
00:49:43.840
A lot of people are going to have to fucking, you know, there's probably going to be a lot
00:49:48.400
There's a lot of people who are hanging on by a thread that just ain't going to make
00:49:53.740
That's what these, this is no different than that.
00:49:59.640
And so if you don't want to be one of those people that gets washed out, the key to not
00:50:04.620
being washed out over the next year is going to be looking at it as an opportunity.
00:50:10.780
How can I survive and move forward while all my competitors fucking suffer?
00:50:19.040
So buckle up motherfucker, because this is going to be the proving ground.
00:50:22.720
This is going to be the time where you figure out, dude, I've been through this 9-11.
00:50:29.520
And now this is probably going to be the hardest one, but I'm the most prepared this time because
00:50:36.140
A lot of you guys, this is going to be your first real big test.
00:50:38.780
And I'm just trying to offer you some perspective over the tests I've been through that the
00:50:43.420
people who go on the offense and see it as a time to gobble up market share are the winners.
00:50:48.380
And the people who lose are the people that go in their tortoise shell and start saying,
00:50:52.680
well, we're not going to do that because the economy's fucked.
00:50:56.620
We're not going to do that because, you know, this or that.
00:50:59.380
We're not going to do that because cost of goods are up.
00:51:01.660
We're not going to do that because of inflation.
00:51:13.960
When you think there's nothing urgent because we're waiting for something to happen, what
00:51:29.780
So this really has to do with you as a leader of your brand.
00:51:33.840
Your company or your two-man operation of just having the right perspective.
00:51:38.520
All right, look, we know shit's going to get hard.
00:51:44.760
We're going to look for the opportunities to gain market share.
00:51:46.960
We're going to look for the opportunities to do the things that may not cost money,
00:51:53.440
We're going to go out and we're going to pick up these customers that used to have relationships
00:51:57.100
with other companies that have decided to not service them anymore.
00:52:00.260
Like there's all kinds of ways to see this the right way.
00:52:02.680
And if you watch the news and you listen to the dumb fucking business people who haven't
00:52:07.040
done shit, they're going to tell you, pull everything in, batten the hatches, prepare
00:52:13.640
And what's going to happen is because you are starting to become defensive instead of offensive,
00:52:18.240
you will lose because that defensive culture will infiltrate your company, your brand,
00:52:23.320
or your operation, or your cause, or your team, or whatever it is you're running, and
00:52:34.020
So stay in that offensive mindset, see it as an opportunity, keep pushing through, understand
00:52:40.560
Yes, it's going to be hard and it is going to be hard.
00:52:43.680
It'll probably be the hardest test that we all ever face in our entire lives economically.
00:52:50.220
But they're still going to be the best opportunity.
00:52:52.240
If it's the hardest time, what's that also mean?
00:52:57.200
And if you stay focused on the opportunity and keep moving forward and make the adjustments,
00:53:02.540
And not only will you make it through, you'll make it through and there'll be far less competition,
00:53:06.980
which means when you do make it through and things do turn back on, you're going to be
00:53:10.840
fucking sprinting while everybody else is just gathering up their shit.
00:53:15.040
You know, holy fuck, let's pick up the pieces and let's start over.
00:53:18.260
You're going to be fucking sprinting like that widens the gap between you and everybody
00:53:25.380
Like what I'm telling you, I shouldn't be saying because it doesn't benefit me to tell
00:53:29.500
anybody this because all my competitors listen to the show.
00:53:32.560
Everybody in every industry that I am in competes with me or listen to the show and I'm giving
00:53:37.360
them the play, you know, but the truth is the greater goods better than my personal
00:53:44.280
I just gave you like you, you one day you'll understand.
00:53:50.260
But just trust me, do what I just said and you're going to be all right.
00:54:03.340
If you don't know, just so you know, for those of you that didn't tune out already, we have