REAL AF with Andy Frisella - 385. Q&AF： Raising Your Standards, Offering Discounts To New Customers & Employer-Employee Relationship

00:00:00.000 Yo, guys, hey, I know this is a little bit of an announcement right before the show. 1.00

00:00:03.800 I'm sure you were getting ready to dance and sing and fake rap and, you know, look stupid 1.00

00:00:07.860 like I look stupid every time a fake rap comes on. 1.00

00:00:09.900 But just as a reminder, if you didn't know, we are doing RTA Live, okay?

00:00:17.100 RTA Live will be in Nashville on November 5th.

00:00:20.120 That's coming up very soon.

00:00:22.020 There are limited tickets available because most of the tickets go to our RTA community.

00:00:25.620 If you are interested in coming to see myself, Ed Milet, and some amazing world-class speakers

00:00:32.380 on the day of November 5th in Nashville, Tennessee, one of the greatest American cities that exists,

00:00:39.360 go to RTAsyndicate.com and buy your tickets now because we will be sold out soon.

00:00:44.700 This is your official warning. 0.98

00:00:46.880 Joe, I want you to put some fucking warning sirens in here, okay? 0.99

00:00:50.340 Right here. 0.99

00:00:51.860 And then right here again, all right?

00:00:54.120 Now, you've been warned.

00:00:57.240 Don't harass me if you don't get a ticket.

00:00:59.440 Now, let's start the show.

00:01:00.340 What is up, guys?

00:01:18.460 It's Andy Priscilla, and this is the show for the realists.

00:01:21.160 Say goodbye to the lies, the fakeness, and delusions of modern society. 0.99

00:01:24.360 And welcome to motherfucking reality. 0.99

00:01:26.000 Guys, today, we have Q&AF. 0.98

00:01:28.480 That is where we take your questions that you submit to.

00:01:33.860 Email those questions in, guys. 0.98

00:01:35.880 Hey, you were fucking slipping. 0.94

00:01:37.100 What are you doing over there? 0.99

00:01:37.760 Sorry, I was re-reading this question.

00:01:40.300 When we start the show, bro, you got to be ready to go.

00:01:42.220 Yeah, my bad. 1.00

00:01:42.640 Canada's rookie shit. 1.00

00:01:44.040 I was re-reading the questions. 1.00

00:01:45.040 Email those questions.

00:01:45.520 Sorry.

00:01:46.200 Email those questions into AskAndy at Andy for Sella.com.

00:01:48.980 Yeah.

00:01:49.260 So that's what we're going to do today.

00:01:50.780 We're going to take three of your questions, and we're going to answer them.

00:01:53.860 For those of you that are unfamiliar, I previously hosted a podcast called The MFCEO Project,

00:01:59.780 which was one of the most popular personal development libraries that has ever existed.

00:02:08.840 And we're getting ready to launch it again.

00:02:10.780 So keep an ear out for that.

00:02:12.920 But anyhow, the goal of this show here is to answer your questions, help you get better.

00:02:17.600 Okay?

00:02:18.300 Whatever it is you're struggling with, whatever it is you want to know, whatever it is you're

00:02:22.600 trying to accomplish, this is where you would submit those questions, and I will answer them.

00:02:26.800 Sometimes when you tune in, we do Cruise the Internet.

00:02:29.040 Now, Cruise the Internet is a different kind of show.

00:02:31.020 That's where we put up three topics on the screen. 0.96

00:02:33.040 We talk about how ridiculous they are. 0.94

00:02:35.340 We make fun of them. 0.99

00:02:36.200 We talk about what truth there is, if there is any.

00:02:39.460 And then we talk about how the bigger problem needs to be solved by us and how becoming an

00:02:45.120 excellent human in all areas, fitness, mentality, financially, spiritually, by rising above and

00:02:53.280 raising our standards, we create the solution organically.

00:02:58.400 And that's what this show is about.

00:03:00.000 Sometimes when you tune in, we're going to have Real Talk. 0.99

00:03:02.200 Real Talk is a five to 20-minute speech about where you guys are fucking up and how you can 1.00

00:03:08.780 stop fucking up. 0.99

00:03:09.960 Okay? 0.99

00:03:10.560 And then we have Full Length. 1.00

00:03:11.960 Full Length is where we bring on successful, interesting, powerful, fucking badass motherfuckers. 1.00

00:03:19.600 And we talk about how they got there and how you can get there too. 0.99

00:03:21.640 This show's overarching theme is that personal excellence is the ultimate rebellion.

00:03:28.720 Okay?

00:03:29.160 All the problems in the world can be solved by all of us taking responsibility for our

00:03:33.920 lives, raising our standards, becoming better in all areas of our lives.

00:03:38.660 Okay? 1.00

00:03:38.980 Because when we raise our standards, our fucking kids see it. 1.00

00:03:42.320 Our neighbors see it. 1.00

00:03:43.420 Our coworkers see it.

00:03:44.640 And they raise their standards. 0.99

00:03:45.840 And when all of our standards are high enough and we're living at a high level, these fucking 0.99

00:03:50.240 shitbags that make the rules for all of us that we have to live under, basically our 1.00

00:03:54.400 rulers, have less power over us. 0.98

00:03:57.220 Okay?

00:03:57.700 And we take back more power.

00:03:59.500 The more dependent we are on them, the more power they have.

00:04:02.380 The more independent we are, as humans, the less power they have. 0.99

00:04:05.740 This show is about taking all their fucking power and giving it to us. 1.00

00:04:10.000 And if you're not with that, turn the fucking channel. 1.00

00:04:13.120 Now. 0.99

00:04:13.300 Now.

00:04:15.840 Let's do the show.

00:04:16.700 Yeah.

00:04:16.840 Let's get into it, man.

00:04:18.640 Any question number one.

00:04:20.340 How important. 0.81

00:04:21.680 We're not going to bullshit at all. 0.61

00:04:23.300 You just. 0.92

00:04:23.860 What is this?

00:04:24.240 No foreplay today? 0.99

00:04:27.160 You must not have fucking rehearsed your jokes. 1.00

00:04:30.580 You must not have rehearsed your jokes, bro. 1.00

00:04:33.200 See, DJ rehearses his jokes in the locker room for seven hours before the show. 0.94

00:04:37.020 And then he still fucks them up when he comes on the show.

00:04:42.060 You didn't have time to rehearse today? 0.86

00:04:43.460 Yeah.

00:04:43.900 No.

00:04:44.380 No.

00:04:44.660 Yeah.

00:04:45.120 Yeah.

00:04:46.160 Yeah.

00:04:46.660 What is it?

00:04:47.200 Yeah.

00:04:47.380 No, I'm just here.

00:04:48.320 I know.

00:04:48.580 I'm here.

00:04:50.480 Try to get through a little brain fog, you know, so we're almost there.

00:04:53.140 We're halfway through.

00:04:53.820 Oh, yeah, dude.

00:04:54.220 I see you got some.

00:04:55.060 What is that?

00:04:55.980 Now, we don't run ads on the show.

00:04:57.380 No, we don't.

00:04:57.900 So you definitely can't talk about the first four minutes you drink you're holding in your

00:05:00.260 hand.

00:05:00.620 It's a, it's the beep, beep, beep, beep, beep.

00:05:03.060 Yeah.

00:05:03.440 Is that what it is?

00:05:04.320 In blue.

00:05:05.480 Yeah.

00:05:06.020 Yeah.

00:05:06.620 Don't.

00:05:07.260 Don't talk about it.

00:05:08.360 Right.

00:05:08.680 Because we don't run ads.

00:05:09.720 Yeah. 1.00

00:05:09.920 Especially not for my own shit. 0.99

00:05:11.320 Because everybody knows that like, you know, trying to sell your own products on your own 1.00

00:05:16.440 traffic makes you an immoral piece of shit. 1.00

00:05:19.320 Right. 1.00

00:05:19.780 Like trying to become successful and wealthy and show your wins makes you an asshole. 1.00

00:05:24.380 We all know that. 0.99

00:05:24.980 So there's definitely none of that here.

00:05:26.960 No, no, not doing that.

00:05:28.200 These aren't my drugs.

00:05:29.980 There's no drugs in here. 1.00

00:05:31.680 Oh, fuck, man. 1.00

00:05:32.860 Yeah. 1.00

00:05:33.120 No, we're good, man.

00:05:34.020 Yeah.

00:05:34.220 You got a good decent leg workout.

00:05:36.060 Yeah. 0.99

00:05:36.200 You're getting fucking swole again. 0.99

00:05:37.400 That's good, dude. 0.99

00:05:39.920 You know what, man?

00:05:40.860 I appreciate that.

00:05:42.100 I'm still pretty far off from where I was when I got hurt, but I'm progressing very quickly,

00:05:49.040 feeling really good.

00:05:50.540 I was just made a post a little bit ago.

00:05:52.060 I'm like, dude, I don't know how the fuck I made it through a whole year of not training.

00:05:56.200 Like training has been like a part of my life for so long. 0.88

00:05:59.560 And the fact that I'm able to train, I would say 98% right now.

00:06:05.360 Yep.

00:06:06.120 And I'm mentally like having that, I'm getting the mental benefits of the weight training

00:06:10.880 that I haven't been able to get for a year. 1.00

00:06:12.680 Fuck, dude. 0.99

00:06:13.240 I don't know how I made it through that year. 1.00

00:06:14.640 Yeah.

00:06:14.940 Like it's so, like I'm glad it happened because it may, I'll never take that for granted ever

00:06:20.280 again.

00:06:20.720 Yeah.

00:06:20.960 It'll never happen. 1.00

00:06:21.640 I mean, fuck people to have like fucking test days. 1.00

00:06:24.000 That was a test year. 1.00

00:06:24.980 Yeah.

00:06:25.580 You know what's funny, dude?

00:06:26.940 It's a testament.

00:06:28.220 It really is a testament to the 75 hard live hard program that I did for three years before

00:06:34.660 that.

00:06:34.940 No doubt.

00:06:35.480 Yeah.

00:06:35.680 Because dude, like the thing is, is like if that had happened to me before I put that

00:06:40.720 mental investment into myself for literally those three years. 0.99

00:06:46.120 Um, they gave you just enough fucking deposits, bro. 0.99

00:06:51.700 I, yeah. 0.99

00:06:52.360 To make this withdrawal.

00:06:53.580 Yeah, dude.

00:06:54.020 I was, I, I'm just thankful I made that commitment, bro.

00:06:57.960 Because like, honestly, like my life, the old me knowing how the old me thought and operated

00:07:04.340 broad would have been, I probably would have been 315, 320 pounds again.

00:07:09.120 Like for real.

00:07:09.860 Yeah.

00:07:10.120 You know what I mean?

00:07:10.800 And I would have been telling myself the same, most people would, I would be telling

00:07:13.620 myself the same stories that I told myself then, you know, like then I had an attitude

00:07:17.960 of all or nothing all the time, right? 0.99

00:07:22.180 Like if I'm hurt or fuck it, I can't train. 0.99

00:07:25.120 I might as well live. 1.00

00:07:26.060 I can live.

00:07:26.620 I would tell myself this story, you know, like, oh, now's the time I can live a little

00:07:30.440 bit, you know, like I don't have to train cause I can't train.

00:07:33.380 And you know, I, I would have got back into alcohol heavy and, uh, these mental conversations

00:07:38.520 we all have, but that mental conversation was never allowed to happen because I have

00:07:43.100 trained myself to not think that way.

00:07:45.880 Yeah. 0.96

00:07:46.200 And like, dude, instead I'm out in the gym doing one arm shit, you know what I mean? 0.99

00:07:50.980 It would fucking suck, dude. 0.98

00:07:52.180 Cause like it doesn't, when you're able to train, when you can't train with your full 0.98

00:07:56.100 body and you're used to being able to train, you know, doing stuff with one arm, like that

00:08:00.980 doesn't feel like a workout.

00:08:02.180 Right.

00:08:02.380 Like it doesn't matter how hard I went with one arm.

00:08:04.680 Um, it never felt, I didn't get the mental of it.

00:08:08.420 Right.

00:08:09.280 Um, but I kept showing up, dude, like, even though I wasn't feeling it, I wasn't feeling

00:08:14.200 like it was mattering and I didn't feel like it was helping at all.

00:08:17.460 And, uh, you know, here I am dude, like not really far off from the best I've ever been

00:08:23.320 at my life at 43 years old, because I was able to put that time in, you know?

00:08:28.000 And I think there's a valuable lesson in there for people. 0.98

00:08:30.900 One, the fucking program really works if you follow it, uh, two, you have to realize that 0.98

00:08:36.740 you are not just doing the program now because you're trying to get the benefits. 0.99

00:08:41.420 Now you're trying to change your life permanently.

00:08:44.000 Right.

00:08:44.560 You know, a lot of these people I see doing 75 hard and live hard.

00:08:47.980 They, it's like, they either have to be on it or, or they're completely off of it.

00:08:53.460 And like, dude, you guys are not grasping this.

00:08:55.660 Like if you did it right, if you fucking did it without any compromise, right, the proper 0.97

00:09:01.580 way, the way that I dictate for you to do it without cutting any fucking corners, none 0.99

00:09:06.440 of this bullshit, none of this substitution shit, uh, which is quite honestly, you just 0.99

00:09:11.620 bitching out on the whole thing. 1.00

00:09:13.040 Yeah. 0.98

00:09:14.360 If you do it the right way, the goal is you don't need to fucking program. 0.87

00:09:18.860 You should get to a point where that's automatically just how you live. 0.89

00:09:22.300 That's how you operate.

00:09:23.120 Yeah.

00:09:23.280 That is the standard.

00:09:24.100 Yeah.

00:09:24.460 Like that, this whole year that I've been, uh, injured, you know, I pretty much every

00:09:29.600 day got up and still did the exact same shit I would do on the, on 75 hard. 0.85

00:09:35.520 Yeah. 0.97

00:09:35.920 Like I worked out twice. 0.98

00:09:37.180 I would do one weight workout, which was whatever the fuck I could do. 0.94

00:09:41.000 You know, it was, it was a, it was a scaled down version for sure. 0.95

00:09:44.820 Uh, and then, you know, I would do my cardio.

00:09:48.340 Um, I lost all my muscle, like dude, you know, all, all the muscle I had before my injury

00:09:53.440 was gone. 0.79

00:09:54.440 Uh, it sucked. 0.99

00:09:55.680 I had to watch it go away, but the truth is I kept showing the fuck up. 0.99

00:09:59.680 And you know, that's where a lot of you guys who do this program, you're missing the point 0.80

00:10:04.600 because you make all these substitutions.

00:10:06.440 You make it easier on yourself.

00:10:07.920 And you know, you do these little compromises and bro, you, what you're missing here is

00:10:13.160 that you're not training your mental to operate the proper way.

00:10:16.640 And if you want to be successful in life, you have to have a mentality of zero compromise

00:10:23.640 on whatever it is your goals are.

00:10:25.320 For example, you know, you just have to, you'll, you'll start to think about things differently.

00:10:29.900 You know, uh, I'm not technically on 75 hard right now, but I, I'm still living the program.

00:10:37.900 Right. 0.95

00:10:38.680 And you know, last night, uh, um, I was fucking starving, dude. 0.99

00:10:44.300 Like I was fucking starving. 0.99

00:10:46.880 Like fat kids starving. 1.00

00:10:49.080 I'm like, bro, I'm going to eat fucking steak, you know? 0.99

00:10:52.280 Cause even when I eat a lot of food, it's not bad food anymore. 0.99

00:10:54.980 I don't eat like, I've rarely eat like pizza and shit like that. 0.99

00:10:58.520 It's still clean shit. 0.99

00:10:59.300 Yeah. 0.99

00:10:59.480 It's just, uh, when I used to eat that every day.

00:11:01.720 Yeah.

00:11:02.180 Um, but like, dude, I thought to myself, like, you know, I even told Emily, I said, Hey,

00:11:09.940 I want this and this and this cause I'm not on the program.

00:11:13.160 Right.

00:11:13.500 Right.

00:11:14.100 And I thought about it for a minute. 1.00

00:11:15.220 I said, no, actually I want a fucking salad and I want a fucking shrimp on it. 0.99

00:11:19.280 And, and what I was saying was, and what you have to become conscious of is I wasn't 0.99

00:11:24.760 saying yes or no to the steak and fucking two potatoes I was going to eat. 0.98

00:11:29.300 Cause that's what I eat. 1.00

00:11:30.240 When I like cheat, I'll eat a fucking steak, two potatoes and salad. 1.00

00:11:33.620 Um, which dude, for some of you guys, you might hear that and think, holy shit, that's 0.99

00:11:39.040 the cleanest thing I'd ever eat, but you'll get there. 0.87

00:11:41.780 Right.

00:11:42.060 I'm saying like, trust me, dude. 0.99

00:11:43.160 I was a dude eating $30 of Chinese food every fucking other day. 0.99

00:11:46.720 Uh, a pizza every night, two bottles of wine every fucking day, no matter what. 0.99

00:11:51.280 Like that was for years, dude. 0.99

00:11:53.380 Yeah. 0.98

00:11:53.780 Um, or whiskey or whatever the fuck it was. 0.95

00:11:57.100 Right. 0.98

00:11:58.020 Uh, I can't be letting you think I'm drinking wine.

00:12:00.720 Ruin my rep. 0.99

00:12:01.320 I just, I just, I just, I was drinking fucking straight whiskey on the rocks. 0.99

00:12:09.080 Right. 0.98

00:12:09.300 Right.

00:12:09.440 Yeah. 0.99

00:12:09.800 We're fucking some bad-ass music playing. 0.99

00:12:11.880 All right. 0.99

00:12:12.220 There's no fucking wine. 1.00

00:12:13.920 Just edit that shit out, Joe. 1.00

00:12:15.880 All right. 1.00

00:12:16.760 But the truth is, you know, you'll get there.

00:12:18.500 But my point is, is that when I say yes or no to things now, I'm not saying yes or no

00:12:25.040 to the things now. 0.98

00:12:26.860 Like, dude, when I say yes to that fucking salad, I'm not saying yes to a salad. 0.99

00:12:31.260 I'm saying yes to being jacked and tan and motherfucking badass. 1.00

00:12:34.840 Right. 0.99

00:12:35.360 Being my best.

00:12:36.620 So like, maybe think about those choices, the choices you make every day.

00:12:39.860 It's not, should I work out or sit at home?

00:12:42.620 It's, do I want to be great or do I not want to be great?

00:12:45.740 You know what I mean?

00:12:46.300 It's literally that simple of a conversation.

00:12:48.060 For sure, dude.

00:12:48.740 And like, when you reframe the conversation to a place of what are you truly saying yes

00:12:53.860 to on a micro level, that's a powerful thing, dude.

00:12:57.720 And like this, these are, these are different ways of thinking that you naturally evolve into

00:13:02.600 by spending time investing into your mental.

00:13:05.460 Yeah. 0.99

00:13:05.560 And this is why I give the program away for fucking free, guys. 0.95

00:13:08.580 You can go listen to the whole thing at episode number 208 on the, on the, on the, on the 0.98

00:13:13.440 feed here, and it'll give you the whole program for fucking free. 0.94

00:13:16.360 If you want a more in-depth program, you could buy the book. 0.58

00:13:18.380 If you want even more, more in-depth program, you could buy my new book coming out.

00:13:21.380 That's going to be probably the best book ever written on mental toughness, in my opinion.

00:13:26.820 My humble opinion. 1.00

00:13:29.040 So, but the point is powerful shit, man. 0.99

00:13:31.840 Yeah, dude, it's real. 0.99

00:13:32.660 Like, like, dude, I think 0.99

00:13:34.840 just becoming aware of those fucking conversations when they're actually happening. 0.99

00:13:38.180 Bro, you're not hearing yourself. 1.00

00:13:39.720 That's all it is, man.

00:13:40.760 Yeah. 0.91

00:13:40.800 Like, I, like, full transparency, I just had a similar thing with me not even fucking

00:13:45.440 an hour ago. 1.00

00:13:46.500 You know, I hit fucking legs today pretty fucking hard. 1.00

00:13:48.520 And you're telling yourself why you need them more. 1.00

00:13:50.440 Or not, or not. 1.00

00:13:51.140 I'm like, I'm thinking, and I'm like, fuck, all right. 0.98

00:13:54.200 I'm in a minute, in a minute fasting, right? 0.99

00:13:55.880 I kind of follow along the same track you do.

00:13:57.780 So I know I'm not supposed to eat during the day.

00:13:59.660 Yeah.

00:14:00.020 I do my protein shake, and that is it, right?

00:14:02.160 Like, just to get my protein in, right? 1.00

00:14:04.440 So I'm sitting there fucking thinking, I'm like, all right, well, I did hit fucking legs 1.00

00:14:06.800 pretty fucking hard. 1.00

00:14:07.780 Let's order some Chipotle. 0.99

00:14:08.880 Yeah. 1.00

00:14:09.580 Let's order fucking $30 a fucking Chipotle. 1.00

00:14:11.820 Yeah. 1.00

00:14:12.000 Or $15.

00:14:13.420 You're going to pay $34 for DoorDash, right? 0.99

00:14:15.720 I'm sitting there like, I'm fucking starving. 0.95

00:14:17.060 I'm having this conversation. 0.97

00:14:17.940 I'm like, call myself. 1.00

00:14:18.520 I'm like, bro, what the fuck are you doing? 0.99

00:14:19.960 Yeah. 1.00

00:14:20.620 That's old you talking.

00:14:21.540 Yeah.

00:14:22.080 Like, and it was, dude, it was so, it wasn't even like, it was just sounded so, like, yeah,

00:14:26.300 yeah, for sure. 0.98

00:14:27.000 You went fucking hard on legs. 0.99

00:14:28.420 Yeah, you did. 1.00

00:14:28.900 Like, let's get some Chipotle.

00:14:29.860 Yeah.

00:14:30.320 You know what I'm saying? 0.99

00:14:30.820 I'm like, what the fuck am I doing? 0.97

00:14:32.360 Bro, we are the best storytellers to our own selves. 0.98

00:14:35.140 Oh.

00:14:35.340 Like, we know exactly what we need to hear.

00:14:38.800 Just the right words, bro.

00:14:39.880 Oh, bro.

00:14:40.240 We put it together perfectly. 1.00

00:14:41.120 Bro, nobody could sell you like you could fucking sell you. 1.00

00:14:43.740 Oh, man. 0.99

00:14:44.220 And you have to be aware of that.

00:14:45.700 Yeah.

00:14:46.340 Like, you know, like, we've all been sold by some slick salesman before. 0.99

00:14:49.640 But just remember, your own bitch voice is the slickest salesman you'll ever go up 1.00

00:14:53.760 against. 1.00

00:14:53.940 Oh, yeah. 1.00

00:14:54.500 And that motherfucker will tell you. 1.00

00:14:55.800 He's good. 1.00

00:14:56.340 Oh, yeah.

00:14:57.500 They will make it make, not only make sense, but make it think you're doing something amazing.

00:15:01.420 Yeah.

00:15:01.840 You know?

00:15:02.200 Like, and dude, it just isn't true.

00:15:04.300 Yeah.

00:15:04.540 You know, you've got to think about it.

00:15:05.900 And like, I think a great way to think about it is, you know, what am I saying yes or no

00:15:11.260 to?

00:15:11.400 I'm not saying no to the pizza at the restaurant. 0.99

00:15:13.420 I'm saying yes to being fucking jacked and tanned. 0.99

00:15:16.480 Right. 0.99

00:15:16.500 You know, I'm not saying fucking no to a night out with drinking. 0.97

00:15:19.960 I'm saying yes to financial success. 0.98

00:15:22.140 Yeah.

00:15:22.480 Like, dude, that's.

00:15:23.880 Sacrifices are not sacrifices.

00:15:25.300 They're wins.

00:15:25.920 Yeah.

00:15:26.120 Exactly.

00:15:26.700 Bro, they're investments.

00:15:27.880 Yep.

00:15:28.220 And like, dude, one day you guys will make enough of those decisions.

00:15:31.320 You'll look back and be like, okay, this actually works.

00:15:34.880 Right.

00:15:35.140 And when you start to figure out how much this actually works, bro, then you start like 0.99

00:15:40.480 moving at, at warp speed because you're like, oh shit. 0.98

00:15:44.000 Cause dude, part of the reason most people never succeed is because they, they, they aren't 0.98

00:15:49.780 sure how the game works.

00:15:50.940 Right.

00:15:51.420 Like, like they, they give themselves this talk, right?

00:15:55.420 What if I do all these things?

00:15:56.960 What if I do all this work?

00:15:58.320 What if I listen to what Andy says or what Ed says, or what any of these other guys say?

00:16:02.240 And I, I, I hustle, I work hard, I do all these things and nothing happens.

00:16:07.340 Like that's the story.

00:16:09.240 Most people tell themselves because they're not sure of how the game actually works.

00:16:13.260 And this is why it's important for you to listen to people who are in a different generation

00:16:18.800 or further down the path than you, um, who have been on the real path because they'll

00:16:24.460 tell you how the game works.

00:16:25.820 And if you listen to anyone, if you listen to Tony Robbins or you listen to Ed Milet, 0.95

00:16:29.820 or you listen to fucking anyone who's actually done anything, myself, any of these people, 0.99

00:16:34.820 motherfucker, we all telling you the same game. 0.99

00:16:36.940 Like it all works the same, you know, it's, it's, and that's why I tell you guys investing 0.99

00:16:42.200 in your discipline upfront is the best thing that you could do because discipline is required

00:16:47.220 for all the other skills that you're going to need to develop.

00:16:50.060 Right.

00:16:50.500 When you can do what it is, you know, you need to do as opposed to what is cool or what

00:16:57.220 your friends want to do or what you actually want to do or what you're craving or what you

00:17:01.400 feel like.

00:17:02.120 If you could still operate in a place where you do what you know needs to be done, dude, 0.99

00:17:07.480 that is a fucking superpower that nobody can take from you. 0.98

00:17:11.180 The only person that can take that superpower from you is guess who you by not practicing 1.00

00:17:17.580 it, you know?

00:17:18.600 And unfortunately we live in a society where they don't really want us to win.

00:17:22.140 They don't want us to succeed.

00:17:23.400 They don't want us to be great. 1.00

00:17:24.700 So they don't teach us the right shit. 0.99

00:17:26.980 Do you really think that there's a, like people always say, well, how come they don't teach 0.99

00:17:31.000 you to balance your checkbook?

00:17:32.140 How come they don't teach you about debt?

00:17:33.600 How come they don't teach you to buy a house? 1.00

00:17:35.040 Well, motherfucker, because their whole system is built on you being in debt. 1.00

00:17:38.000 Exactly. 1.00

00:17:38.800 So they need you to get in debt for you to, for their system to survive.

00:17:43.120 And they need you to know how to get out.

00:17:44.840 Okay. 0.99

00:17:45.160 So if they actually told you how to be a productive, useful, kick-ass motherfucker, they would benefit 0.99

00:17:51.440 less. 0.99

00:17:52.060 Yeah.

00:17:52.380 This is why you're not told that discipline is actually a skill that you're supposed to

00:17:56.420 develop.

00:17:57.220 It's not a trait.

00:17:58.320 If you watch it media and how they present people who are ultra disciplined or ultra successful,

00:18:03.840 they paint it in a light of luck.

00:18:06.160 They paint it in a light of circumstance. 1.00

00:18:08.520 They paint it in a light of these people are special and you're fucking not. 1.00

00:18:12.660 And none of that shit is fucking true. 0.99

00:18:14.720 Now, are there lucky people? 1.00

00:18:16.560 Sure.

00:18:17.680 But I can tell you this, when you wake up every day and you give it all you got, there's going

00:18:23.720 to be days where exceptionally great things happen to you and people are going to say

00:18:27.500 that's luck, but that's not luck.

00:18:28.980 Right.

00:18:29.360 That's the accumulation of your decisions over the course of time in a long time.

00:18:33.820 Right.

00:18:34.220 And is there luck?

00:18:35.780 Sure. 0.99

00:18:36.060 There's fucking lucky things that happen, bro. 1.00

00:18:38.400 I was born to fucking parents that taught me the truth. 1.00

00:18:41.480 Right. 1.00

00:18:42.140 That's luck. 1.00

00:18:43.440 I can't fucking pick that shit. 1.00

00:18:44.740 Luck's out of your control. 1.00

00:18:45.580 That's right.

00:18:46.160 Yeah.

00:18:46.540 You can't.

00:18:47.100 It's just like hope. 0.99

00:18:48.160 It's not a fucking strategy. 0.99

00:18:49.600 Yeah. 0.97

00:18:50.040 If you're in the game long enough and you work hard enough, you're going to have some 0.99

00:18:53.600 luck, but I don't know one motherfucker in life. 0.98

00:18:56.400 Not one, not a single one that I can point to and say the reason that guy or that woman 0.99

00:19:02.520 is successful is because of luck.

00:19:04.540 It's non-existent.

00:19:05.940 It's a fake reality.

00:19:07.480 It's just an easy excuse for people to sell themselves on why they shouldn't do that thing

00:19:14.520 that they know they're supposed to do because they're telling themselves the story that I

00:19:18.780 said a minute ago.

00:19:19.380 What if I do all these things and nothing happens?

00:19:21.400 Right.

00:19:21.800 Right.

00:19:22.340 And that's just not how it works. 0.99

00:19:23.920 If you do all the things, shit will happen.

00:19:26.820 And most people will never do things for long enough to see that they actually work, which 0.96

00:19:32.640 is why they struggle so hard in life.

00:19:35.740 And they go every two years, every three years, changing their career, changing their goals,

00:19:40.560 changing who they want to be.

00:19:42.140 You know, like how many people do we see on the internet talking about how much, you know,

00:19:45.640 I'm trying to rediscover myself. 1.00

00:19:47.200 Motherfucker, the reason you're having to rediscover yourself. 1.00

00:19:49.380 Every fucking two years is because you're not digging in and putting in the time and 1.00

00:19:53.540 the effort to build whoever the fuck you think you should be. 1.00

00:19:57.460 Right? 0.99

00:19:58.060 Yeah.

00:19:58.540 This is about building.

00:19:59.740 This is not about catching.

00:20:01.260 You're not catching who you are, discovering who you are. 1.00

00:20:03.960 You're fucking building. 0.99

00:20:04.940 And if you don't execute every single day for a long period of time, you're going to get to 1.00

00:20:11.500 a point and you're going to say, well, fuck this. 0.99

00:20:13.040 Nothing's really happening. 1.00

00:20:13.940 This isn't for me.

00:20:14.680 And most people spend their whole lives going from thing to thing to thing to thing to thing

00:20:18.600 every two to three years thinking that, well, I haven't just, I just haven't found my, 0.99

00:20:23.320 my shit. 1.00

00:20:24.100 No, motherfucker. 1.00

00:20:24.940 You haven't created your shit. 1.00

00:20:26.440 And that's the, that's the problem that most people see. 1.00

00:20:29.220 You don't understand the game.

00:20:31.380 The game is you're going to have to do far more than what you ever thought you were going

00:20:35.840 to have to do.

00:20:36.540 You're going to have to do it far longer than you ever thought it would actually take.

00:20:41.480 But the great thing is, is that when we talk about building discipline and grit and fortitude

00:20:45.840 and all of these things, those are done on a micro level day by day, by day, by day,

00:20:50.620 which ultimately lead for you to have this amazing skill that no one else has. 0.92

00:20:54.860 It'd be fucking worth it. 0.79

00:20:55.560 Like, bro, most people can't go to a restaurant. 0.98

00:20:57.780 Like, think about this.

00:20:59.840 Most people do not have enough discipline. 0.98

00:21:02.600 And by the way, this is not a judgment or a talking shit because I used to be the absolute 0.99

00:21:07.520 worst about this. 0.98

00:21:08.520 It's just a reality.

00:21:09.420 I couldn't go to a restaurant and order the healthy food.

00:21:12.080 I couldn't do it.

00:21:13.440 I couldn't do it.

00:21:15.280 It was so embarrassing too. 0.97

00:21:16.580 And it would make me feel like such shit because I would go there. 0.98

00:21:19.200 I'd be on a program. 0.99

00:21:20.300 I'd be on my diet.

00:21:21.180 This is pre 75 hard pre live hard.

00:21:25.560 You know, I, I tell Emily, I'd be like, all right, we're going to eat clean, you know?

00:21:30.180 And we get there, we started looking at the menu. 0.99

00:21:33.040 I'm like, fuck, that sounds so good. 1.00

00:21:35.400 It's fucking nachos. 1.00

00:21:37.040 And then I would look at her and I'd be like, look, man, you know, we've been training pretty 1.00

00:21:41.540 hard.

00:21:41.840 Like, let's just, you know, and I started it.

00:21:44.060 Those conversations.

00:21:44.880 Yes.

00:21:45.620 And like, dude, I couldn't do it.

00:21:48.220 And like, just getting to a point, like this is, this is how far I've come.

00:21:52.440 And this is a testament to the program, getting to a point where I could order healthy food 0.52

00:21:59.020 off of any menu was a, an unbelievably massive fucking success for me because I had so little 0.90

00:22:09.160 power. 0.96

00:22:09.720 Like, bro, this is before you knew me. 0.98

00:22:12.240 Like, if you would walk up to me in the middle of the day, it'd be fucking 11 o'clock with 0.99

00:22:15.780 the fucking two beers and you handed me one. 0.99

00:22:17.960 Guess what? 1.00

00:22:18.500 I'm doing the rest of the day.

00:22:19.600 I'm drinking. 0.99

00:22:19.980 I'm fucking drinking. 1.00

00:22:20.700 It didn't matter what the fuck I was doing before that. 1.00

00:22:23.340 Like I had zero control over my life and that, that zero control that I had over my life 0.92

00:22:28.820 led to massive anxiety, depression, frustration, anger, bad temper. 0.96

00:22:35.020 Like dude, all of like fucking bad self-image, like all of these things that destroyed people 0.98

00:22:42.100 because I had no control. 0.99

00:22:43.800 When in reality, bro, you have to ask yourself, like, do you really, are you really that fucking 1.00

00:22:49.080 weak of a person that you can't say no to a motherfucking inanimate object, like a fucking 1.00

00:22:53.440 beer or a fucking nachos on a menu? 1.00

00:22:57.140 Like, dude, that's the, that was the real talk I had to have. 0.99

00:22:59.560 Yeah.

00:23:00.180 You know?

00:23:00.460 And once I started looking at it like that, I'm like, bro, you're tougher than that. 1.00

00:23:04.520 Like, fuck that fucking beer. 1.00

00:23:06.180 Fuck that nachos. 1.00

00:23:07.300 You know what I mean? 1.00

00:23:07.780 Like, so long, long story short, 20 minutes later, I'm, I'm super fucking thankful that

00:23:15.280 I put that time in because like, dude, now I'm at a point where like, I'm, you know,

00:23:19.320 I've, I've never been this old before, just like all of you.

00:23:21.700 Right.

00:23:22.340 Uh, but like, I'm at the age where people start, you know, I've always heard like, Oh, this

00:23:26.080 is where you get old. 0.97

00:23:26.960 And this is, I don't want to get fucking old. 0.96

00:23:29.160 Like I want to fucking get better. 0.97

00:23:30.820 You know what I'm saying? 0.95

00:23:31.940 And, uh, I don't know.

00:23:34.760 It's just, uh, I'm feeling real good.

00:23:37.820 That's the point.

00:23:39.000 And I hope that you guys, I hope, I hope you guys will, will take what I'm saying and, and

00:23:46.160 put it into action, dude. 0.98

00:23:47.840 And like, just get your shit together when it comes to your mental discipline, your mental 0.99

00:23:51.500 toughness, because everything is built off of it. 0.99

00:23:55.100 Yeah. 1.00

00:23:55.460 Fucking everything. 1.00

00:23:56.940 So. 1.00

00:23:57.700 That was some really good foreplay.

00:23:59.420 Yeah.

00:23:59.600 There we go. 1.00

00:24:00.820 Now we're ready to fuck. 1.00

00:24:02.000 Yeah. 1.00

00:24:02.240 Right.

00:24:04.120 Uh, no, dude, it's funny. 1.00

00:24:05.980 Cause it's all the fucking parents. 1.00

00:24:07.420 Like all the parents are like, don't listen to that guy. 1.00

00:24:09.880 Yeah.

00:24:10.920 Somebody tell you how to win, but they're talking about foreplay. 0.91

00:24:13.300 Yeah.

00:24:13.720 Yeah.

00:24:14.340 Sorry.

00:24:14.840 Sorry.

00:24:15.120 Parents that let their kids listen to the show.

00:24:17.020 Right.

00:24:17.480 Right.

00:24:18.580 But it's crazy. 1.00

00:24:19.580 Those same parents will let them go to fucking drag story hour. 1.00

00:24:22.160 No, they're not. 1.00

00:24:22.780 Our parents are good parents.

00:24:23.880 Like, you know, many parents put their kids on this or like, this is the truth.

00:24:27.620 Like, sorry for the language.

00:24:29.160 Like, Hey man, that's reality, dude.

00:24:31.000 Like when I was a kid, I grew up around construction trade. 0.99

00:24:34.660 How you think they fucking talk. 0.98

00:24:36.060 Right. 1.00

00:24:36.460 You know what I'm saying?

00:24:37.000 Like, yeah.

00:24:38.260 In fact, that's probably where I caught it.

00:24:40.320 Yeah.

00:24:40.600 You know what I'm saying?

00:24:41.540 But it is what it is. 1.00

00:24:43.240 Oh shit. 0.99

00:24:43.620 But, but so off that conversation or it actually goes into one of our questions. 0.99

00:24:47.740 Um, Andy, what would you say is the biggest difference in your standards, um, from where

00:24:53.740 they are now to where they were, let's say five years ago.

00:24:56.440 Um, and then what was the mindset translation?

00:24:59.360 Like we literally just got this conversation.

00:25:01.220 Um, but more importantly, how should someone prepare themselves to raise their standards?

00:25:05.780 There is no preparing.

00:25:07.060 You just do it.

00:25:08.040 Like, dude, listen, far too many of you guys do far too much thinking and not enough doing.

00:25:13.660 All right.

00:25:14.640 There's no need to analyze the people who analyze everything and every single detail before they

00:25:20.700 take action, never do take action.

00:25:22.800 And they think, and this is the irony of the situation.

00:25:26.120 They hold themselves to be of higher intelligence because they're able to critically think through

00:25:30.680 all the situations.

00:25:31.680 But the problem is, is what you'll do is you'll end up finding excuses as to why you should

00:25:36.800 be doing something else because what you're ultimately going to, the conclusion you're

00:25:42.800 ultimately going to come to is that you're going to have to work really hard.

00:25:47.100 It's going to create a lot of what you perceive in the beginning as inconvenience in your life.

00:25:54.060 Uh, you're going to be physically sore.

00:25:56.120 You're going to be mentally taxed.

00:25:58.040 Uh, you're going to have to do a lot of things that none of your friends are doing.

00:26:01.460 So it's going to make you feel alone.

00:26:03.360 Um, and the reality is you're going to talk yourself out of it when you analyze, you know,

00:26:08.040 oh, I got to prepare like that.

00:26:09.580 That's, that's, that's, that's to me, that question is reflective of the weakness and mentality

00:26:18.620 that has been perpetuated onto our society over the course of the last few decades, because

00:26:24.760 we, we are naturally as humans, we are doers.

00:26:31.620 Right.

00:26:32.040 We are like, oh, that fire needs to be started. 0.99

00:26:34.900 Well, I'm going to fucking start it. 0.98

00:26:36.200 Oh, we need food. 1.00

00:26:37.240 I'm going to kill it. 0.91

00:26:38.360 Oh, we need shelter. 1.00

00:26:39.200 I'm going to build it.

00:26:40.320 We don't, the, the, the, the one, the people that survived in those basic times were not

00:26:45.320 the people that sat there and analyze and debated which shelter was the best or the best way

00:26:50.460 to build a fire. 0.99

00:26:51.180 The people who sat around debated the best way to build a fire fucking froze the people 1.00

00:26:55.460 who debated the best way to go hunting fucking never ate. 1.00

00:26:59.240 They starved. 1.00

00:27:00.300 Okay.

00:27:00.740 So overanalyzing things and overpreparing is a bad habit to get into.

00:27:05.440 The better habit to get into is to say, I'm going to do this, take some sort of action

00:27:10.380 or create a, a basic plan and go immediately and then adjust the plan as you go.

00:27:17.340 That's the, every successful human, every successful entrepreneur operates in that regard.

00:27:23.540 And that's why you look at some of the entrepreneurs who are successful and those of you listening

00:27:29.880 are probably a lot smarter than them. 0.92

00:27:32.320 There's a lot of people listening right now that are a shit ton smarter than me. 0.99

00:27:35.780 But the problem is I will go do fucking a million things while you're sitting there thinking 0.99

00:27:40.540 about it. 0.99

00:27:41.300 And that's the difference, bro.

00:27:42.880 One, a guy I knew who was worth a couple hundred million dollars. 0.99

00:27:46.040 He was literally one of the dumbest people I ever met. 0.99

00:27:49.380 Okay. 1.00

00:27:49.960 He couldn't read.

00:27:51.020 He was illiterate.

00:27:51.840 He couldn't spell.

00:27:52.920 All right.

00:27:53.500 But this guy, all he, but like, if you met with him and you said, Hey, we're going to

00:27:57.080 do this and this and this by tomorrow, all those things will be done.

00:28:00.520 And that's why he was successful.

00:28:02.160 And so like, dude, winners do, uh, losers think, and that's, that's how it is.

00:28:07.840 So, uh, that's the first part of the answer to that question.

00:28:11.060 The second part of the answer is, um, look, man, I decided where I wanted to be. 0.98

00:28:16.920 I said, this is what the fuck I'm going to be. 0.99

00:28:18.760 I'm going to be the fucking best. 0.99

00:28:20.480 And in every area that I can be, you know, like a lot of people, if you've been following 0.97

00:28:24.420 me for a while, uh, when I, when I first started losing weight back in 2015, 16, um,

00:28:31.700 I made this little Photoshop picture of the rock, like it was his body and I put my head

00:28:36.480 on it and I post online and I got made fun of and shit, you know, but last year when 0.55

00:28:40.980 I finished my, uh, when we, when I finished the Awee transformation, I was the best way

00:28:45.400 to shape my life. 0.99

00:28:46.260 I actually took my physique, put his motherfucking head on it. 0.99

00:28:49.660 You know what I'm saying? 0.99

00:28:50.560 And posted that. 1.00

00:28:51.680 Fuck yeah. 1.00

00:28:52.160 Yeah. 1.00

00:28:52.640 And so like, dude, that's now look, dude, he's got a way better physique to me.

00:28:56.840 I'm not saying that.

00:28:58.020 What I'm saying is I got the, I had the best physique for me.

00:29:01.780 Okay.

00:29:02.660 Um, but it starts with that. 0.99

00:29:05.720 Like who the fuck do you want to be? 0.98

00:29:07.600 Like, I can't tell you where your standards should be. 0.99

00:29:10.000 Right.

00:29:10.460 But like for me, you know, I have a lot more responsibility than most people have in their

00:29:16.060 lives, uh, in terms of having to live a higher standard.

00:29:22.160 Because I have a lot of people who depend on that to survive on most standards.

00:29:26.620 Yeah.

00:29:26.740 They have jobs here.

00:29:28.340 Like if I live a low standard, like, bro, if I had gotten back up to 320 pounds, that

00:29:33.580 would have hurt.

00:29:34.180 Not me.

00:29:34.720 That would hurt all these people.

00:29:35.840 Right.

00:29:36.340 You know what I'm saying?

00:29:36.900 Man, just because so many people associate my, me with, with the brands that, you know,

00:29:42.460 we have.

00:29:43.240 Right.

00:29:43.760 Yeah.

00:29:44.160 So, you know, you have to decide what it is you want to be.

00:29:47.880 And then you have to decide, um, who, who's going to hurt if you don't achieve that, because

00:29:53.840 I'm going to tell you who's going to hurt. 1.00

00:29:55.020 It's going to be your fucking kids. 1.00

00:29:56.600 It's going to be the people closest to you. 1.00

00:29:58.480 Uh, you know, and my let me an amazing tweet the other day that said, uh, something to the

00:30:02.660 effect of the biggest, uh, form of child neglect is parents that don't pursue their dreams.

00:30:07.500 Yep. 0.99

00:30:08.140 And that's a fucking fact. 1.00

00:30:09.820 Yep. 0.99

00:30:10.700 You know, parents out there that think like, oh, you know, well, I've had kids, so I gave

00:30:17.440 up and, you know, I'm here, I'm all here for the kids and you let yourself get fat

00:30:21.400 and sloppy and gross and you don't work hard and you don't try to achieve that's the failure. 1.00

00:30:26.340 Like you may tell your, this is the bitch voice. 1.00

00:30:28.760 You may tell yourself you're doing a noble thing by being totally accessible to your kids, 0.99

00:30:34.040 but what are they watching?

00:30:37.840 What are they seeing?

00:30:38.900 Because I'm going to tell you a truth about humans that you may not want to accept.

00:30:43.240 They do what they see. 0.99

00:30:44.660 Now what they're told your kids do what they see, not what they're told fucking real. 0.98

00:30:48.780 Your neighbors do what they see, not what they're told. 0.99

00:30:51.400 Yeah.

00:30:51.740 People don't care about like, dude, when I post a motivational meme in my, in my, uh,

00:30:58.080 story or whatever, it gets some traffic. 0.99

00:31:00.920 When I post a picture of my fucking cars and people know that I've worked 23 fucking years 0.99

00:31:05.940 to have a fucking nice life, bro, it gets 10,000 times the amount of reactions. 1.00

00:31:11.380 Right. 1.00

00:31:12.020 Because people fucking see it. 1.00

00:31:13.560 Right. 0.99

00:31:14.280 So show them, dude, don't talk, you know, and decide where it is you want to be.

00:31:19.060 What's the ultimate version of you?

00:31:20.780 That doesn't mean it has to be, um, the best on earth.

00:31:25.880 What are you capable of?

00:31:27.860 What can you be?

00:31:29.120 And most of you are, I promise you this, every single person listening to this episode,

00:31:34.920 you are so much more capable than you actually think you are.

00:31:39.300 Like you, you, we, as humans are so used to underestimating our own potential and overestimating

00:31:46.260 everybody else's. 0.99

00:31:47.300 We think we're dumb. 0.99

00:31:48.760 We think we don't have what it takes. 0.99

00:31:50.280 We think we're a fraud and secretly we don't want everybody to know about it. 0.99

00:31:54.080 We all feel that fucking way. 0.99

00:31:55.560 And the reason you fucking feel like a fraud is because you're not executing against what 0.99

00:32:01.260 potential you actually have, you know, inside your heart, you know, inside your brain, and 0.98

00:32:06.580 you know, inside your soul that you are capable of a much higher standard of being.

00:32:10.900 And the reason that you feel fraudulent is because you're not living it.

00:32:15.300 That's what that feeling is.

00:32:16.680 It's not that you're actually a fraud. 1.00

00:32:18.380 It's that, you know, you're a fucking fraud. 1.00

00:32:21.700 Okay. 1.00

00:32:22.180 And everybody feels that way.

00:32:23.940 The way to get rid of that feeling is to become what it is, you know, you can become, or at

00:32:28.040 least the best, the closest to that possible.

00:32:31.520 And then all of these things, the depression, the anxiety, the feeling of being fraudulent,

00:32:36.820 the feeling of people not liking you and all these things, they all get lowered to a

00:32:40.820 minimal level because at the end of the day, when you're doing everything you fucking can, 0.86

00:32:44.560 how can anyone poke a hole in your game? 0.93

00:32:46.220 Right. 1.00

00:32:46.820 Like, oh, you know, Andy, you're a fucking blah, blah, blah, blah, blah. 1.00

00:32:51.260 All right, man. 1.00

00:32:51.880 Well, I'm doing the best I can.

00:32:53.600 Like, if you don't like it, sorry, bro. 0.99

00:32:55.420 Like, the shit doesn't bother you. 0.99

00:32:56.760 It creates your armor, if that makes sense. 0.99

00:32:59.640 And then, you know, that's where the idea of your confidence, your self-belief, all these

00:33:06.560 things that we talk about that people feel entitled to, right?

00:33:10.000 They feel like I'm entitled to feel good about myself.

00:33:12.880 I deserve to feel good about myself.

00:33:14.780 Well, do you really? 0.99

00:33:16.480 Because what actions have you taken to deserve fucking that? 0.99

00:33:19.240 Exactly. 0.99

00:33:19.980 You know what I'm saying?

00:33:20.640 Like, the likelihood of you actually deserving anything, the truth about deserving is whatever

00:33:25.360 it is you got, that's what you deserve. 0.98

00:33:27.000 That's the reality of fucking human nature. 1.00

00:33:30.460 You've earned what you have. 1.00

00:33:32.220 Nobody fucked you. 1.00

00:33:33.920 Nobody fucking, society didn't fuck you. 1.00

00:33:36.220 Your boss didn't fuck you. 1.00

00:33:37.220 The government does fuck all of us, but that's for, that we're all fucked, so it doesn't 1.00

00:33:40.700 matter. 1.00

00:33:41.440 So, like, it's you fucking you. 1.00

00:33:44.500 And you guys get bitter about it. 1.00

00:33:46.260 You get frustrated about it.

00:33:47.340 You get angry about it.

00:33:48.220 And you don't realize that it can all be solved by you just doing what it is you know you

00:33:51.500 need to do and becoming the best version possible of who you are.

00:33:56.960 Yeah.

00:33:57.540 And it'll fix a lot.

00:33:58.360 Guys, Andy, question number two.

00:34:03.820 Andy, when I go on your website and First Forms website, I notice that you don't do any discounts

00:34:08.720 to new customers.

00:34:10.040 While when I visit other websites, a lot of business tend to offer 10% discounts to new

00:34:14.700 customers.

00:34:15.720 I know you're not big on discounts, but as a new business, do you see this as something

00:34:19.980 that could potentially help get the business going off the ground?

00:34:23.160 Or is it something that should just be completely avoided forever?

00:34:25.580 Well, first of all, why would I give a discount to my new customers and not to my loyal customers 0.94

00:34:31.420 that help build this company into what the fuck it is? 0.98

00:34:35.060 That's a great point. 0.99

00:34:36.360 I know it is.

00:34:37.440 Because you know what?

00:34:38.420 I know a couple things.

00:34:39.640 Yeah, right.

00:34:40.120 Okay.

00:34:40.980 Secondly, a lot of you guys feel the need to discount because you're not confident in

00:34:49.640 the quality of your product.

00:34:51.340 You know your product's not what you say it is.

00:34:53.860 Right.

00:34:54.140 So that you, so you have like this guilt about discounting.

00:34:59.480 And, and, and instead what you should do is up the quality of your product to a point

00:35:03.420 where you feel comfortable with what you're charging for it.

00:35:06.260 Thirdly, and this is the most important part is when you discount things consistently, what

00:35:11.860 ends up happening is you train your customers to look for the discount.

00:35:15.040 Yeah.

00:35:15.240 All right.

00:35:15.660 So like you see a lot of companies who will run, you know, buy one, get ones or this and

00:35:24.660 they do it every month.

00:35:25.640 Yeah.

00:35:26.440 And the reason that they have to do it every month is because they've trained their customers

00:35:32.320 that that's what they do.

00:35:33.420 So what happens is, is that they will not buy your product at full price and your whole business

00:35:39.860 model is based off of a full price sale.

00:35:42.800 Right.

00:35:43.380 All right.

00:35:43.680 So now you've trained your customers to only buy at a discount, which means that your business

00:35:48.300 model won't operate properly because you never actually operated that margin.

00:35:52.300 All right.

00:35:53.240 So you're, you're basically, and then people are like, well, how come we can't pay our bills?

00:35:57.960 Well, because you're running a model that isn't, that isn't consistent with the price

00:36:01.800 you sell for.

00:36:02.480 And if you've trained your customers that your products, you know, if you're doing buy

00:36:06.540 one, get one, what you're essentially doing is training your customers that you're, they're 0.98

00:36:10.280 not stupid. 0.99

00:36:11.140 Customers are not stupid. 0.99

00:36:13.400 They understand that if you can afford to do buy one, get one free, that means the product 0.87

00:36:19.400 that you sell for 50 is really only worth $25.

00:36:22.240 Right. 0.99

00:36:22.480 They fucking know that math in one second. 1.00

00:36:25.080 Okay. 0.99

00:36:25.580 So now there's no fucking way they're buying it at full price. 0.98

00:36:29.500 They're waiting for that buy one, get one. 0.98

00:36:31.220 Yep. 1.00

00:36:31.580 And then what happens is you have to buy one, get one to get traffic in, to sell your shit 0.99

00:36:36.240 and your margin will never be proper. 1.00

00:36:38.200 And then you can't pay your fucking bills. 1.00

00:36:40.460 Essentially it's fucking suicide by the slowest, most annoying, most painful way possible. 1.00

00:36:47.480 So we live in this era where, you know, people think that it's a good idea to discount your 0.99

00:36:55.300 product because everybody else discounts their product, but they never truly really think about

00:37:00.420 what it's doing to the actual brand equity of their brand.

00:37:03.800 Yeah.

00:37:04.240 All right.

00:37:04.660 You, you, you're a premium brand, bro. 1.00

00:37:07.720 Like all the shit I operate in. 0.99

00:37:09.720 I think I explained this on the last Q and a we did, but every business that I operate 1.00

00:37:13.640 in is at the highest quality level because I personally cannot sell shit that is less quality. 0.96

00:37:21.080 That's what I consume as a consumer. 0.97

00:37:23.160 I consume the best.

00:37:24.460 Okay.

00:37:25.200 So I personally can't operate in that good category or, or better category.

00:37:32.340 I have to operate in the best category because that's where I'm comfortable selling.

00:37:37.380 Like I said before, I'm okay with someone saying, I can't afford your product, right?

00:37:41.940 But what I can't connect the dots on in my personal brain.

00:37:46.140 And what I don't like is when we're not the best product, right?

00:37:49.580 And that goes for any of the brands that I'm associated with or any project that I'm

00:37:53.920 associated with.

00:37:54.620 It's ultra premium all the time.

00:37:56.580 So that's just me.

00:37:59.080 That's not saying that you can't run a company in these other categories.

00:38:02.800 There's lots of people that do.

00:38:04.160 And honestly, the companies in those categories are usually much bigger.

00:38:07.740 It's just something that it's, it's a, it's a personal tolerance that you have to ask yourself,

00:38:12.980 where are you most comfortable? 1.00

00:38:14.460 And I am more comfortable saying, Hey, this is the best shit. 1.00

00:38:17.960 It costs what the fuck it costs. 1.00

00:38:19.400 And if it's not for you, it's not for you. 0.99

00:38:21.300 I don't know. 0.98

00:38:21.960 You ain't going to say that it's bullshit, but you ain't gonna be able to say that it's 1.00

00:38:24.260 bullshit. 1.00

00:38:24.620 Yeah, that's it. 1.00

00:38:25.480 Like I'm not, I, I, you know, and if it is, if we fuck something up, I'll fucking take 1.00

00:38:29.940 that motherfucker right off the shelf and go fucking fix it. 1.00

00:38:31.980 Right. 1.00

00:38:32.220 Like I care about quality, dude.

00:38:34.340 You know, I care about details.

00:38:36.280 And so, um, anyway, the, the point is, is that, uh, discounting is a slippery slope.

00:38:45.800 I think it's usually a tactic that people use to make up for lack of understanding of how

00:38:52.380 to market or how to build a brand or how to build a culture or how to build a loyal following,

00:38:56.040 um, for your brand and ultimately a discount brand that discounts all the time is really

00:39:02.680 worth less, uh, in the big picture of an exit than a company that doesn't have to discount.

00:39:08.140 And the way you don't have to discount is, is by being really good and doing an over

00:39:14.180 and above job for everybody around, uh, and, and creating enough value where people don't

00:39:19.800 mind paying the full price.

00:39:21.020 But like, yeah, dude, I've never ran a discount.

00:39:23.700 I ran one sale one time, dude.

00:39:26.200 Uh, and it taught me this whole, that whole lesson that I just explained to you.

00:39:30.160 I learned off one sale, one sale that we ran.

00:39:33.280 We ran a sale one time, uh, back in, uh, 2007.

00:39:38.900 Seven, we had a seven pound protein powder.

00:39:42.400 Okay.

00:39:43.280 And we sold it at that time for 29 99, which was absurdly cheap.

00:39:47.900 Yeah.

00:39:48.060 Even for that time.

00:39:49.520 Uh, because protein powder was far less expensive.

00:39:52.240 And by the way, this protein powder was not, this was before we had our own company.

00:39:56.220 This protein powder was not, it was lower end protein, but we called it the meathead

00:40:01.760 special, bro.

00:40:02.860 Okay.

00:40:03.160 We ran this thing called the meathead special.

00:40:05.020 We like literally ran commercials.

00:40:06.740 This is how bad I was at business.

00:40:08.900 I, I ran commercials on the radio on this one station that we could afford to advertise

00:40:15.420 on called the, and we said, meathead special 29 99 for 30, for seven pounds of protein. 0.97

00:40:22.180 And dude, we sold the fuck out. 0.98

00:40:24.500 We sold the fuck out. 0.98

00:40:26.040 Yeah. 1.00

00:40:26.360 Like, bro, I was like, for the first week I was like, holy fuck, dude, I'm a fucking 1.00

00:40:31.360 genius. 1.00

00:40:32.120 Right.

00:40:32.720 We sold out the next two months almost put us out of business.

00:40:37.160 Gosh.

00:40:37.780 You know why?

00:40:38.900 Because people stocked up on the protein.

00:40:41.320 They didn't need to come back.

00:40:42.380 Nobody ever can.

00:40:43.020 Yeah.

00:40:43.260 Yeah.

00:40:44.160 Okay.

00:40:44.480 So they didn't come back. 1.00

00:40:45.760 So they bought our shit. 1.00

00:40:46.860 They didn't come back. 1.00

00:40:47.500 We almost weren't able to pay our bills for the next two months.

00:40:49.940 And I learned, I'm a quick learner.

00:40:51.380 I learned real quick.

00:40:52.200 Never again.

00:40:52.920 Yeah. 0.98

00:40:53.380 And never again have we ever ran a fucking discount. 0.98

00:40:56.640 It won't happen. 0.98

00:40:57.360 And if you're sitting there waiting for a discount from any of my companies, go shop somewhere

00:41:02.360 else because I will never do it. 0.99

00:41:03.880 It'll never fucking happen. 0.98

00:41:05.160 I love it. 0.76

00:41:06.100 Yeah.

00:41:06.360 It's a real story, dude.

00:41:08.200 And see, that's the thing.

00:41:09.500 When you listen to me and you hear me talk and you hear these lessons that I'm telling

00:41:15.420 you, I could give you a story for every single one of those lessons.

00:41:19.340 And that story right there that you just heard will save some of you from literally going out 0.99

00:41:24.860 of fucking business. 0.99

00:41:25.660 Yeah. 1.00

00:41:26.840 Okay. 1.00

00:41:27.380 So share the fucking show. 1.00

00:41:29.460 That's real. 0.99

00:41:29.840 Guys, Andy, our third and final question, question number three.

00:41:35.100 Andy, how important is the employee-employer relationship in a business and what should

00:41:41.420 it ideally look like?

00:41:43.560 I'm a young entrepreneur and work for a relatively small company.

00:41:47.760 I was an outside hire for a management position and I feel like everyone is just a number here.

00:41:52.900 I mean, everybody makes a decent living.

00:41:54.860 There's just no real bond or sense of team or community or culture, for lack of a better

00:41:58.800 word.

00:41:59.620 I'm only 25, so I don't know what business was like 15 years ago.

00:42:03.980 Is this how it's always been?

00:42:06.040 How can we change it?

00:42:07.860 Yeah.

00:42:09.620 Herein lies the opportunity, okay? 0.95

00:42:13.020 If you own a company, go rewind that last 20 seconds and listen real fucking close. 0.51

00:42:19.740 The dude's making good money. 0.97

00:42:21.400 He's 25 years old.

00:42:23.000 He's hungry. 0.99

00:42:23.640 He wants to be a part of something, but he's not satisfied because of the inner office fucking 0.97

00:42:29.580 non-team culture that they've created. 0.97

00:42:31.880 Yeah. 1.00

00:42:33.080 How many fucking kids are like that everywhere? 1.00

00:42:35.400 Hold on. 1.00

00:42:35.440 All of them.

00:42:36.020 Yeah.

00:42:36.460 Okay.

00:42:36.700 You guys do not understand the opportunity.

00:42:41.500 You see these big, like if you listen to all the, some people only listen to Q&A F, some

00:42:46.680 people only listen to CTI.

00:42:48.200 If you listen to the whole big picture as it's intended, you would understand that a lot of

00:42:52.160 these big corporations are owned by the same two corporations, okay?

00:42:56.540 BlackRock and Vanguard.

00:42:59.360 These companies own almost everything.

00:43:01.420 And so they dictate a culture down through their systems in exchange for financing for

00:43:09.160 these companies.

00:43:10.100 All right.

00:43:10.660 So what it works like this.

00:43:11.980 I'm the bank.

00:43:13.040 You're a company.

00:43:13.720 Yep.

00:43:14.080 You come to me, you say, Hey, I need $500 million.

00:43:17.140 I'm going to say, okay, totally cool.

00:43:19.620 Yeah.

00:43:19.800 Great.

00:43:20.140 But here's what I need to have in your core, in your core culture. 1.00

00:43:23.660 Uh, the way you're going to run your shit, it's got to be like this. 0.99

00:43:27.100 And you're going to own 50% if not more. 1.00

00:43:29.600 Hold on.

00:43:29.940 You're going to say, well, are you going to give me to 500?

00:43:32.200 Yeah.

00:43:32.500 And I'm going to say, yeah, but you got to do this.

00:43:33.820 What are you going to say?

00:43:34.420 Yeah. 1.00

00:43:34.620 Fuck. 1.00

00:43:34.880 Yeah. 1.00

00:43:35.060 Okay.

00:43:35.300 And that's how it works.

00:43:36.480 And this is why all of you guys live.

00:43:38.620 And the other reason why is because we've become this overly litigious society that sues 1.00

00:43:43.260 for every fucking thing. 0.98

00:43:44.840 Um, and it's ruined corporate culture. 0.99

00:43:47.900 Okay. 0.98

00:43:48.300 So if you, if you go get into any big fucking company, uh, and you're going to 0.97

00:43:53.640 and you, you trickle up their ownership and they're associated with the world economic 0.96

00:43:57.680 forum or one of these two brands, uh, that I, those two companies I just mentioned, the

00:44:01.680 likelihood of them having a team culture or a fun culture or anything other than what

00:44:07.240 he's describing will not happen.

00:44:09.340 You are a number.

00:44:10.700 And if you remember, you know, like I got a little heated yesterday about the Italian

00:44:15.140 prime minister speech, those people in society don't want you to have an identity.

00:44:20.660 They don't. 0.98

00:44:20.980 So do you think they're going to allow you to have an identity at your fucking office? 0.99

00:44:23.640 Right. 0.99

00:44:24.520 They understand that the culture they create in the office is the culture that you bring

00:44:28.980 home.

00:44:29.600 So they, that's how they put this thing down into society.

00:44:33.180 Right.

00:44:34.440 So when you, when you look at it from a ownership standpoint, you're an entrepreneur, you own

00:44:41.220 a company and you see, God, these guys got everything.

00:44:44.940 Yeah, they do. 1.00

00:44:46.660 Except all their employees fucking hate them. 1.00

00:44:48.900 Exactly. 1.00

00:44:49.260 Okay.

00:44:49.900 And these employees that are coming up are hungry.

00:44:53.680 They want to win.

00:44:54.920 They don't want to be eating crickets.

00:44:56.480 They don't want to be, they like, bro, most employees are so pissed off at what's going

00:45:01.580 on in the world.

00:45:02.260 So not because they blame their company, but they blame the politicians in the media because 0.99

00:45:06.920 they understand they're not stupid. 0.98

00:45:09.280 People see what's happening. 0.78

00:45:11.020 Okay.

00:45:11.260 So if you are a smaller company and you want to really win, how would you win?

00:45:16.600 Well, I would attract the best skilled, most talented people from these bigger corporations

00:45:22.300 by creating a work environment that's actually fun, that actually allows people to be who

00:45:27.760 they are, that actually promotes a sense of team, that actually has a purpose because

00:45:32.920 most people are not money driven.

00:45:35.380 I'm not even money driven.

00:45:37.220 Okay.

00:45:37.400 I used to be, but when I was money driven, I didn't make any money.

00:45:40.660 Right.

00:45:41.260 When I became purpose driven, I made a fuck ton of money. 0.64

00:45:45.180 Okay. 0.98

00:45:45.620 And my purpose is to help other motherfuckers figure out how to win in any way possible. 1.00

00:45:51.360 Okay. 0.99

00:45:51.840 We do that in our fitness companies.

00:45:53.420 We do that in my personal development brand.

00:45:55.560 We do it with the show.

00:45:56.640 Everything that I touch and do is designed to improve the quality of someone's life in some

00:46:01.800 way, shape or form.

00:46:02.620 So when I started to focus on them, the money came.

00:46:08.200 Okay.

00:46:08.520 And, and dude, if you can create a purpose within your company where your employees show 0.99

00:46:13.240 up every day and they're like, fuck dude, we have this big problem to solve and we're 0.99

00:46:16.460 going to solve it. 1.00

00:46:17.020 And you do that.

00:46:17.800 Like you genuinely do that as a company, whatever that is, bro, it doesn't have to be, you

00:46:23.360 know, losing weight or whatever.

00:46:24.900 Like you can take this concept and you can apply it to building the best houses or, uh,

00:46:31.620 you know, having the best grocery or whatever it is that you do.

00:46:35.320 Um, and, and the reason some of you guys can't grasp this cause they're like, well, I'm an

00:46:40.800 e-com.

00:46:41.480 How does this work in e-com? 0.99

00:46:42.720 Well, Hey, motherfucker, just so you know, e-com is not a business. 0.99

00:46:46.840 E-com is a tool. 0.99

00:46:48.320 It's a tool.

00:46:49.560 When you're selling widgets over and over and over again through e-com, you don't own 1.00

00:46:54.080 an actual fucking company with culture and all this shit. 0.99

00:46:57.400 You're, you're maximizing a tool for cashflow. 1.00

00:47:00.320 If you were an intelligent human, like I've been preaching for 10 fucking years, you would 0.99

00:47:05.540 use e-com to build a brand. 0.98

00:47:07.780 And that brand will be worth tens, not, if not hundreds of millions of dollars one day, 0.96

00:47:13.280 and you'll be able to fucking retire off of that. 0.82

00:47:15.780 You guys who chase the widgets with the e-com, you'll never be able to retire. 0.98

00:47:20.040 You'll never be able to retire.

00:47:21.900 You'll never be able to get out of the game.

00:47:24.000 Okay.

00:47:24.660 But let's just say you're not just one of these e-com robots and you're actually someone

00:47:29.380 building a brand.

00:47:30.980 You guys have the ultimate opportunity to take these concepts and innovate against these

00:47:37.220 massive companies who are soulless.

00:47:39.840 People don't want to buy from these companies anymore, dude.

00:47:42.920 You can see it in the stock market data.

00:47:45.740 These, a lot of these companies aren't suffering just because the market's down.

00:47:49.220 They're suffering because the customers are rejecting their wokeness.

00:47:52.120 That's a, that's a, that's a fact.

00:47:53.520 Yeah, bro.

00:47:54.460 Beyond Meat is down, uh, uh, 11%.

00:47:57.840 Okay.

00:47:58.440 And it's not just because people are, it's not because people aren't, you know, eating the 0.99

00:48:03.280 fake meat and shit. 0.99

00:48:04.080 But it's because the company doesn't stand for fucking anything. 1.00

00:48:07.380 And they're starting to associate it with some of the globalist crazy shit that's happening. 1.00

00:48:12.120 And they're saying, fuck that. 1.00

00:48:13.360 And they're rejecting it. 0.99

00:48:14.360 And so a lot of these companies, a lot of these, like your company out there, guys,

00:48:18.700 you are at the best possible time ever.

00:48:21.920 Now, are we going to go through a rough period? 0.92

00:48:24.060 Fucking right. 0.97

00:48:24.760 We are. 0.96

00:48:25.160 Better believe it. 1.00

00:48:25.640 But a lot of you motherfuckers shouldn't even be in business. 1.00

00:48:27.980 If I'm telling the truth, the business has been so easy for the last 15 years that there's 1.00

00:48:33.140 a shit ton of people in it that shouldn't be in it. 0.58

00:48:35.580 They're not built for the game.

00:48:37.000 They're just not.

00:48:38.280 Okay.

00:48:38.600 So this next little test that we're going to go through is going to show people who's

00:48:42.660 built, who's not for it.

00:48:44.340 All right.

00:48:45.040 Now, a lot of you guys develop themselves into being somebody to get through what we're

00:48:49.360 about to go through is to see it as an opportunity.

00:48:51.880 Yeah. 0.99

00:48:52.060 It's a fucking massive opportunity. 0.99

00:48:53.980 Is it going to be painful? 0.99

00:48:55.160 Yeah. 0.97

00:48:55.820 But just like when you get your shit together in business, or I'm sorry, in your personal 0.96

00:49:00.120 fitness, it's painful at first. 1.00

00:49:02.700 This shit sucks. 1.00

00:49:03.800 The first 20 days you do 75 hard, bro, you feel like your body's going to fucking crumble. 1.00

00:49:08.620 Yeah. 0.99

00:49:09.020 Okay.

00:49:09.280 But what happened?

00:49:09.820 We just had that conversation yesterday, didn't we?

00:49:11.180 Yeah, I know.

00:49:11.760 Because you're bitching about it. 1.00

00:49:12.860 What'd you tell me?

00:49:13.840 I don't know. 0.97

00:49:14.380 You say, say, look, bro, you ain't getting no fucking sympathy over here. 0.99

00:49:17.400 I'm fucking 43. 0.99

00:49:18.460 That's it. 0.99

00:49:18.900 Take care.

00:49:19.380 Yeah.

00:49:19.560 And walk right out on my head. 1.00

00:49:20.760 I'm like, oh, fuck. 1.00

00:49:21.560 Like, fuck, dude. 1.00

00:49:22.380 My hips feel like I need a tin man to fucking come oil him up, bro. 1.00

00:49:26.480 About to have the Valerian cart fucking follow me around. 0.96

00:49:29.600 But like, dude, the point is, is that everything's hard when there's an opportunity. 0.90

00:49:34.480 Yeah.

00:49:34.940 Okay.

00:49:35.560 So what's going to happen in the world? 0.99

00:49:37.600 Yeah, shit's going to get fucking weird. 0.99

00:49:39.700 It's going to be hard. 0.99

00:49:40.900 A lot of you guys are going to have to make decisions that are difficult. 0.96

00:49:43.840 A lot of people are going to have to fucking, you know, there's probably going to be a lot 0.97

00:49:47.780 of washout. 0.98

00:49:48.400 There's a lot of people who are hanging on by a thread that just ain't going to make

00:49:51.660 it.

00:49:51.860 And I'm sorry, but that's the truth.

00:49:53.740 That's what these, this is no different than that.

00:49:56.740 This is the natural order showing itself.

00:49:59.120 Okay.

00:49:59.640 And so if you don't want to be one of those people that gets washed out, the key to not

00:50:04.620 being washed out over the next year is going to be looking at it as an opportunity. 0.97

00:50:10.780 How can I survive and move forward while all my competitors fucking suffer? 0.99

00:50:16.540 Yeah. 1.00

00:50:16.680 Right.

00:50:17.480 That's what this is about. 0.99

00:50:19.040 So buckle up motherfucker, because this is going to be the proving ground. 0.99

00:50:22.720 This is going to be the time where you figure out, dude, I've been through this 9-11. 1.00

00:50:26.700 I've been through this in 2008, 2020.

00:50:29.520 And now this is probably going to be the hardest one, but I'm the most prepared this time because

00:50:34.740 I've been through multiple tests.

00:50:36.140 A lot of you guys, this is going to be your first real big test.

00:50:38.780 And I'm just trying to offer you some perspective over the tests I've been through that the

00:50:43.420 people who go on the offense and see it as a time to gobble up market share are the winners.

00:50:48.380 And the people who lose are the people that go in their tortoise shell and start saying, 0.99

00:50:52.680 well, we're not going to do that because the economy's fucked. 0.97

00:50:56.620 We're not going to do that because, you know, this or that. 0.93

00:50:59.380 We're not going to do that because cost of goods are up.

00:51:01.660 We're not going to do that because of inflation.

00:51:03.020 We're going to wait till later. 0.98

00:51:03.840 And here's how it fucks you. 0.97

00:51:06.960 All of your employees start to think that way. 0.98

00:51:09.620 All of your team starts to think that way.

00:51:11.920 And what do they do when they think that way?

00:51:13.960 When you think there's nothing urgent because we're waiting for something to happen, what

00:51:17.500 do they do?

00:51:18.440 They do nothing.

00:51:19.860 They stop being aggressive.

00:51:21.460 They stop sharpening their skills.

00:51:23.260 They stop moving forward.

00:51:24.820 They stop pushing the company forward.

00:51:26.580 And guess what happens as a result?

00:51:28.640 You go out of business.

00:51:29.780 So this really has to do with you as a leader of your brand.

00:51:33.840 Your company or your two-man operation of just having the right perspective. 0.99

00:51:38.520 All right, look, we know shit's going to get hard. 0.99

00:51:41.180 Okay, but how are we going to survive this? 0.99

00:51:43.620 Well, we're going to get aggressive.

00:51:44.760 We're going to look for the opportunities to gain market share.

00:51:46.960 We're going to look for the opportunities to do the things that may not cost money,

00:51:51.040 but may build better relationships.

00:51:53.440 We're going to go out and we're going to pick up these customers that used to have relationships

00:51:57.100 with other companies that have decided to not service them anymore.

00:52:00.260 Like there's all kinds of ways to see this the right way. 0.99

00:52:02.680 And if you watch the news and you listen to the dumb fucking business people who haven't 1.00

00:52:07.040 done shit, they're going to tell you, pull everything in, batten the hatches, prepare 1.00

00:52:12.420 for the storm. 1.00

00:52:13.640 And what's going to happen is because you are starting to become defensive instead of offensive,

00:52:18.240 you will lose because that defensive culture will infiltrate your company, your brand,

00:52:23.320 or your operation, or your cause, or your team, or whatever it is you're running, and 1.00

00:52:27.400 you will get your fucking ass beat. 1.00

00:52:28.580 That's the, that's the natural order. 1.00

00:52:31.220 Okay. 1.00

00:52:31.860 Offense is the fucking game. 1.00

00:52:34.020 So stay in that offensive mindset, see it as an opportunity, keep pushing through, understand 1.00

00:52:39.720 that.

00:52:40.560 Yes, it's going to be hard and it is going to be hard.

00:52:43.680 It'll probably be the hardest test that we all ever face in our entire lives economically.

00:52:48.480 Okay.

00:52:50.220 But they're still going to be the best opportunity.

00:52:52.240 If it's the hardest time, what's that also mean?

00:52:55.640 Most opportunity.

00:52:57.200 And if you stay focused on the opportunity and keep moving forward and make the adjustments, 0.94

00:53:01.460 you'll make it fucking through.

00:53:02.540 And not only will you make it through, you'll make it through and there'll be far less competition, 0.88

00:53:06.980 which means when you do make it through and things do turn back on, you're going to be 0.98

00:53:10.840 fucking sprinting while everybody else is just gathering up their shit. 0.99

00:53:15.040 You know, holy fuck, let's pick up the pieces and let's start over. 1.00

00:53:18.020 Right. 1.00

00:53:18.260 You're going to be fucking sprinting like that widens the gap between you and everybody 0.99

00:53:22.460 else. 0.99

00:53:23.200 I honestly shouldn't even be saying this.

00:53:25.380 Like what I'm telling you, I shouldn't be saying because it doesn't benefit me to tell

00:53:29.500 anybody this because all my competitors listen to the show.

00:53:32.560 Everybody in every industry that I am in competes with me or listen to the show and I'm giving

00:53:37.360 them the play, you know, but the truth is the greater goods better than my personal

00:53:41.720 game.

00:53:42.520 The truth, that's valuable info.

00:53:44.280 I just gave you like you, you one day you'll understand. 0.98

00:53:48.260 How valuable the fuck it is. 0.99

00:53:49.820 Okay. 0.99

00:53:50.260 But just trust me, do what I just said and you're going to be all right.

00:53:56.200 Love it.

00:53:57.200 Guys, Andy, that is three.

00:53:59.640 All right, guys.

00:54:01.220 That's three.

00:54:02.400 Please pay the fee.

00:54:03.340 If you don't know, just so you know, for those of you that didn't tune out already, we have

00:54:10.900 RTA live coming up in Nashville, Tennessee.

00:54:14.520 What is that?

00:54:15.180 November 5th.

00:54:15.940 RTA live.

00:54:16.700 Nashville, Tennessee.

00:54:17.740 Tickets are available at RTAsyndicate.com.

00:54:20.840 Went from sleeping on the floor.

00:54:22.980 Now my jewelry box froze. 1.00

00:54:24.680 Fuck a pole. 1.00

00:54:25.480 Fuck a stove. 1.00

00:54:26.340 Counted millions in the cold. 1.00

00:54:28.000 Bad bitch. 1.00

00:54:28.840 Booty swole. 1.00

00:54:29.680 Got her on bankroll.

00:54:31.300 Can't fold.

00:54:32.180 Doesn't know.

00:54:33.000 Headshot.

00:54:33.800 Case closed.

00:54:34.500 Close.

00:54:34.840 Close.

00:54:34.940 Close.

00:54:35.040 Close.

00:54:35.100 Close.

00:54:35.140 Close.

00:54:35.160 Close.

00:54:35.200 Close.

00:54:35.240 Close.

00:54:35.260 Close.

00:54:35.300 Close.

00:54:35.760 Close.

00:54:35.800 Close.

00:54:36.260 Close.

00:54:36.760 Close.

00:54:37.160 Close.

00:54:37.260 Close.

00:54:37.760 Close.

00:54:38.260 Close.

00:54:38.760 Close.

REAL AF with Andy Frisella - September 29, 2022

385. Q&AF： Raising Your Standards, Offering Discounts To New Customers & Employer-Employee Relationship

Episode Stats

Summary

Transcript

REAL AF with Andy Frisella - September 29, 2022

385. Q&#x26;AF： Raising Your Standards, Offering Discounts To New Customers &#x26; Employer-Employee Relationship

Episode Stats

Summary

Transcript

385. Q&AF： Raising Your Standards, Offering Discounts To New Customers & Employer-Employee Relationship