REAL AF with Andy Frisella - 395. Q&AF： Grieving With Family Death, Releasing A New Product & Earning Respect From Supervisors

00:00:00.000 What is up guys, it's Andy from Sella and this is the show for the realists, say goodbye 0.99

00:00:20.820 to the lies, the fakeness and delusions of modern society and welcome to motherfucking 0.99

00:00:25.260 reality guys. Today we have Q and AF. That's where you submit the Q's and I bring the AF's. 0.99

00:00:31.860 You can submit your questions that can be about anything to email those questions into

00:00:39.540 askandyandandifusella.com. Thanks DJ. You're welcome. I sounded very professional. Yeah.

00:00:45.480 Sometimes we don't run shit like most podcasts. Okay. This isn't an interview style show. 0.96

00:00:50.700 Um, we do a bunch of different shows within the show. Okay. We have Q and AF, which is

00:00:56.520 question and answer. Uh, we have CTI, which is cruise the internet. That's where we talk

00:01:02.400 about the social issues happening in the world. We, uh, identify the problems. We identify

00:01:06.740 how we can be part of the solution. Uh, and we have a lot of fun doing so. Uh, then we

00:01:11.260 have real talk. Real talk is, uh, five to 20 minutes of me, uh, expressing my internal

00:01:18.040 dialogue in a way that I think will help you. Uh, and then we have full length. Full length

00:01:23.880 is kind of like the traditional interview format. Uh, it's more of a conversation. Um, and that's

00:01:31.140 how we do the show. Okay. So, you know, we might have a different show every time you tune

00:01:36.460 in, but the overarching theme of this show is this personal excellence and you winning

00:01:43.640 and you becoming great and you becoming fit and you becoming mentally strong and you becoming 0.97

00:01:48.880 a motherfucking winner is the only way to truly be free. Okay. If you do that and I do that 0.97

00:01:55.440 and we all do that, these people who are literally ruining our entire country and world have little

00:02:03.880 to no power. All right. So this is a lot of real talk, but it's also a lot of comedy. All

00:02:11.840 right. Don't take everything we say totally fucking serious. Cause we have sense of humor 0.97

00:02:15.800 here. Uh, unlike a lot of the rest of the world. So with that being said, we do have a fee for the

00:02:22.000 show and the fee is very simple. Share the show. All right. We don't run ads on the show. We don't

00:02:27.360 run ads for the show. We work. We rely on word of mouth, sharing the show for it to, uh, spread.

00:02:33.880 So if you don't share the show, we don't grow the show. The message doesn't get out. That's

00:02:37.940 how it goes. And for the record, had y'all share the show for the last two and a half, three years.

00:02:44.480 And if you want to go back and listen to everything I said for the last two and a half, three years,

00:02:48.480 uh, we might not be in the situation we're in that's reality. Okay. But you know, a lot of people

00:02:55.340 were scared to share controversial things. Uh, they don't want to stand up and rock the boat. And I'm here

00:03:01.340 to tell you, if you don't stand up and rock the motherfucking boat, there ain't going to be a 0.99

00:03:04.460 motherfucking boat. Okay. So get some courage, start to speak up, start to stand up, but most 0.99

00:03:11.200 importantly, become someone of excellence. Because when you become someone of excellence,

00:03:16.240 everybody around you notices your boss notice your, uh, neighbors notice your kids notice.

00:03:22.600 And what do they notice? They see someone who is trying. They see someone who is working.

00:03:28.440 They see someone who is persevering. They see someone that they admire and that who inspires

00:03:35.440 them to become better themselves. And that is ultimately why we are where we are. We've dealt

00:03:42.240 for the last 20 years with bullshit propaganda that villainizes winning. It makes being unfit cool. 0.99

00:03:50.900 Being a fucking, you know, 400 pound fitness model is somehow a thing now. Okay. Uh, they want you on 0.99

00:03:59.780 Netflix. They want you on metal goggles. They want you fucking controlled, sedated, over drugged,

00:04:05.200 overfed, uh, undereducated so that they can literally profit off of your destruction. And if you don't 1.00

00:04:12.960 understand that, if you don't understand that the entire system is rigged and wins, when you fail,

00:04:19.620 you are missing the entire game. And if that doesn't motivate you, like if you don't have enough grit

00:04:25.740 or enough pride inside your fucking heart and soul to say, fuck that, they're not going to win on me. 1.00

00:04:34.040 I'm not going to contribute to their success by me failing. If you don't have that in you, 1.00

00:04:39.420 change the motherfucking channel because we're here for the fucking winners. We're here for people 1.00

00:04:44.600 that want to be better. Okay. I get people every week that message me. Oh, you're really,

00:04:49.060 you're really hardcore and you're really good. Go listen to someone else. I don't give a fuck.

00:04:55.480 Okay. I'm here for people that want to actually be better. And if that's not you, this is the wrong 0.98

00:05:01.900 fucking show. So go ahead and turn it off now. Now, if it is you, I can promise you, if you listen to 0.99

00:05:08.200 the things that we share and you put them into play, your life will become exponentially better.

00:05:14.120 So those are your options. If it's not for you and I'm not for you, totally cool. Go listen to

00:05:19.620 someone else. But for everybody else, let's start the show. What's going on? What's going on, man?

00:05:25.420 Coming off a busy weekend. Yeah. It's a good weekend though. Yeah. I'm fucking, like I'm, I know how I'm

00:05:30.340 still up. I know what's, what's keeping me up right now. There's no ads on the show. Remember this? 0.99

00:05:34.420 There's no ads. Now what? But if it was, if there was ads, you'd be talking about that blue,

00:05:42.620 that blue drink, that blue drink you got in your hand. And this is definitely not a fucking ad. 0.98

00:05:47.120 No ads guys. Listen, no ads, but if there were, we would definitely run them for this amazing first 0.93

00:05:54.200 form energy blue razz that I see you sipping on right there. I'm an orange guy. I'm, I'm of,

00:05:59.620 I'm of the orange, uh, you know, orange club. Yeah. I'm in the orange club and you're in the

00:06:04.760 blue club. So that, you know what that means? Yeah. We got to fucking fight. We got to hate

00:06:07.760 each other. That's right. We got to hate each other. Fuck you. Yeah. You like that fucking blue

00:06:11.320 drink. You piece of shit. You can only be friends with me if you fucking like orange. 1.00

00:06:18.060 Like how stupid is that sound? That's literally the world we live in, dude. It's literally the world 1.00

00:06:23.340 we live in. But when you take it in that context, every single human can realize how fucking 0.96

00:06:28.060 stupid is that man. I sound like that. Yeah, you do. Yeah, you really do. That's exactly. 1.00

00:06:32.680 You really do. And until all of you out there figure out that all of us peasants, and that

00:06:37.920 includes me and you are all on the same fucking team and it's not left and right. Same camp. 0.98

00:06:44.100 It's not black or white. It's not red drink versus blue drink or orange drink. It's not fucking,

00:06:49.900 uh, gay versus straight. It's motherfucking us versus them. Okay. And a lot of times, 1.00

00:06:58.060 teams, a lot, one of the things I hear consistently when I go out is they're like, man, you know,

00:07:02.940 they should really teach you in school how to balance checkbooks and handle mortgages.

00:07:07.920 Why would they? That people, people can't grasp this. They can't grasp that there's people who

00:07:14.360 will literally intentionally set you up to go into debt, to fail your life so that these people can

00:07:22.620 benefit. Right. Your negatives makes a positive. That's correct. Yeah. And that, so why the fuck

00:07:27.480 would they teach you that? Like, I get so sick at people saying that, like, bro, you're so far 0.99

00:07:31.800 behind the motherfucking game. No, these people hate you. They hate me. They hate whether you hate me 1.00

00:07:38.160 or not. They hate us the same. Exactly. You know what I'm saying? Like, so it would be nice if we in

00:07:43.420 America could like all get on the same motherfucking page. Like the, the way these people are still 0.98

00:07:48.360 talking, it's like, bro, you're, you're way behind this, you know, like I, you know, I'm

00:07:52.640 not trying to be offensive or anything, but like these, these liberals are getting a little 1.00

00:07:56.720 too, too, too crazy with some of their shit. No shit, dude. You think? Yeah. Wait, was it 1.00

00:08:02.260 the, the, the second Dixon books that got you? Dude, it's listen, man, you know, and that's

00:08:08.080 why they put us in a situation and pump the alcohol lifestyle, the bar lifestyle, the watch

00:08:14.440 sports lifestyle. And I love sports. Yeah. Okay. Um, but they pump this shit into you,

00:08:20.440 you know, so you, you're worried about this and not what they're actually doing. And you 1.00

00:08:25.220 have to understand that when, when you lose, they win. Yep. When you win, they lose. That's

00:08:31.340 how it works. The whole game is rigged up that way. So no, you can't depend on them to teach

00:08:36.720 you fucking anything, right? You can't depend on them to teach your fucking kids. Anything 1.00

00:08:41.180 to supply you with anything. Yeah. Yeah. So until people come to this realization, man,

00:08:47.420 it's going to continue to be this fucking bullshit. You know, like people are still caught up 1.00

00:08:51.640 in this. I'm a Democrat. I'm a Republican. I'm a this. I'm a that. I'm a motherfucker.

00:08:57.240 We're all on the same team. Holy shit. Anyway, what we got, dude? Well, uh, got some good 1.00

00:09:05.180 ones for you. Oh yeah. Let's, uh, let's knock these out, man. Uh, any question number one.

00:09:10.440 I know you have a 24 hour rule for celebrating your wins. What's your rule on grieving? I'm 28

00:09:18.360 years old. I recently lost my father to cancer. I'm doing my best and working and running my

00:09:22.400 business. I just can't stop thinking about them. I know it's natural. I'm not looking for sympathy

00:09:26.680 or make an excuse, but these last few weeks have been fucking rough. Do you have any advice or tips 0.89

00:09:31.300 for me? Well, look, man, I'm not going to pretend to know what that's like because I haven't been

00:09:35.320 through that personally. I would probably be pretty fucking devastated. Uh, I think that's 0.98

00:09:40.280 a valid reason. I think we, I think we should say this. There are valid reasons and then there

00:09:45.480 are bullshit reasons. That's a valid reason to be upset. That's a valid reason to be distracted. 0.98

00:09:51.000 That's a valid reason to feel off or, or, or hurt or, or sad. You're supposed to, that's normal.

00:09:59.940 And by no means should any of you ever think that when I'm telling you, like I told people on my

00:10:05.880 story today that you need to execute, uh, when things are bad to win, that I'm telling you that

00:10:13.220 you need to like, not care about these big major moments that actually affect you. Yes. I'm not

00:10:19.460 telling you all who cares or all get tougher or this or that. That's a real excuse. What I'm talking

00:10:24.700 about, and it's not an excuse. It's a, that's a valid reason is what I should have said there.

00:10:30.740 What I'm talking about is the other 99% of motherfuckers that will get off fucking track 1.00

00:10:37.460 because they stubbed their fucking toe today. Right. Or, you know, things didn't go their way 1.00

00:10:43.160 today. Or, you know, somebody said something mean about them on the internet or somebody, you know,

00:10:50.000 fucking hurt their feelings or fucking blah, blah, blah, blah, blah. And they use it as an excuse 0.99

00:10:54.540 to say, you know, fuck dude. I couldn't get it done today because X, Y, Z happened. I'm talking 1.00

00:10:59.700 to those people. Right. So understand that I'm a human being too. Okay. I have fucking feelings.

00:11:05.740 I understand what it's like to go through real shit. And by no means am I ever speaking to people 0.99

00:11:11.600 who have these valid reasons. And what you're going through is very valid. That's a very difficult

00:11:17.140 thing. And, um, I have not been through that personally. Uh, I've lost some people close to me.

00:11:23.800 Absolutely. Um, you know, as I record this, you know, this is look, man, I don't know. I'm probably

00:11:34.420 the wrong person to ask on that situation. You know, I don't know what the proper time is. I

00:11:38.400 don't know if there's, there is a proper time. I think when you lose people, man, I think it just

00:11:42.200 always hurts, you know, and, uh, I don't necessarily think that there's an, like a rule or you got three 0.98

00:11:51.720 fucking. Yeah. Like, I don't, I think, you know, you, you, by developing yourself into someone who 0.98

00:11:57.320 could continue to move forward and you put, you know, the investment into your mental toughness

00:12:02.160 and your grit and all of these things, you know, you may still be functioning. You may still be

00:12:08.360 executing. That doesn't mean it doesn't hurt. Right. That doesn't mean it's not frustrating.

00:12:12.980 Right. And that's another thing people get wrong. When I talk about these things, they think that

00:12:16.800 I'm saying, Hey, fuck that get tougher and don't even fucking think. That's not what I'm saying. 1.00

00:12:22.280 What I'm saying is move forward in spite of the pain. That's what I'm saying.

00:12:27.580 Time continues regardless. Correct. And if you can move forward,

00:12:31.000 when times are tough, you can move forward during anything. Right. So build yourself into someone who

00:12:39.080 can execute, uh, regardless of what's going on. And to be completely honest, you know, sometimes

00:12:45.280 getting through the process of these very difficult situations, the answer is found in some normalcy in

00:12:51.320 your life, which means just kind of starting to move. Right. Like that's all you can hold on to.

00:12:55.780 You know, when things are really bad in my life, dude, the, I find solace in my lifting. I find,

00:13:02.440 that's why this last year has been so hard for me because I haven't been able to live. You know

00:13:06.280 what I'm saying? Uh, I find refuge in, in my exercise. Um, you know, in my discipline, like I,

00:13:13.580 I feel a win, right? Like when I win today by getting all my things done, when I wake up in the

00:13:19.020 morning tomorrow, things might still be fucked up, but at least I know that I still move forward that day. 0.84

00:13:24.880 And sometimes that's the only thing that makes me feel any better. You know, a lot of people will

00:13:29.720 tell you a lot of different things when it comes to these things. And I'm not a therapist and I'm

00:13:33.280 not a psychologist. And so I don't have the, you know, all I can give you is my personal advice.

00:13:39.820 And for me, you know, when things are hard and I've been both these people, when things are hard,

00:13:46.520 people tend to do one of two things. Most people just quit whatever the fuck they're doing and kind 0.95

00:13:51.320 of sit there in their shit. And like, bro, that's, that's okay. Sometimes for a minute, 1.00

00:13:56.480 right? Like, uh, you know, but when is it, when are you going to get the fuck out of the shit? 1.00

00:14:03.040 Yeah. And when are you going to start moving again? And I think the sooner that you can pick 1.00

00:14:07.720 yourself up and start moving, the better you're going to feel, uh, in the least amount of time.

00:14:13.880 That's my personal opinion. That's how I operate. Um, but I am by no means some sort of emotional

00:14:20.200 genius. Okay. Like I've fucked up everything in my life because I'm the way I am. I'm, you know,

00:14:27.500 I'm a fucking, I I'm very direct. Uh, I'm highly emotional in terms of intensity. I'm passionate. 0.98

00:14:34.260 A lot of people think I'm angry. I'm not fucking angry. I'm just passionate. And a lot of people can't 0.93

00:14:39.300 grasp the idea that I'm passionate about you winning. And the reason I'm passionate about you winning

00:14:43.400 is because I realized how fucking normal I am. And I've still been able to accomplish some cool 0.59

00:14:50.080 shit. And I know that you could do the same. So my passion comes from knowing what's out there. 0.98

00:14:55.300 It's like I ventured out into the storm and I went out and you know, you guys are still out in the

00:15:00.180 igloo and you could only see the blizzard going on. Right. Right. And I get on the other side of the

00:15:04.280 blizzard. I'm like, Holy shit, dude, this is the fuck bro. Just stick with this. Just keep moving. 1.00

00:15:09.380 Just press on. We will get there. It's awesome. I'm standing on the other side of that

00:15:13.340 fucking storm trying to pull you motherfuckers out of it. Okay. And that's where my passion comes 1.00

00:15:18.460 from. But when it comes to the right amount of time to deal with feelings or emotions,

00:15:23.860 I don't know, dude, I think it's different for everyone. But I think the one thing you want to

00:15:28.320 make sure you don't do is, is D is destroy your life by sitting in that place of just extreme pain

00:15:36.420 without taking any action for too long. Does that make sense?

00:15:40.480 Yeah. The longer you say that. Yeah. Because then you're going to, you're, you're going to create a

00:15:43.680 bigger problem. Right. Like

00:15:45.820 Bro, when I got stabbed in the fucking face, okay, I was, I was pretty fit. I was in good shape. 0.99

00:15:55.720 No, I saw pictures. Yeah. Yeah. I was in good shape. Yeah, you were. Yeah. And, and I,

00:16:03.060 and this is not the same thing. I'm not compare. I'm just trying to compare a difficult situation.

00:16:08.500 It was significant trauma. Yes. Yeah. It's relative for sure. When that happened to me

00:16:12.540 and I went through, you know, cause it was in my face, man, everybody saw it. It wasn't like I could

00:16:18.160 hide it. And so there was like a lot of embarrassment because like when you tell people that that happened

00:16:24.060 you, they automatically think, you know, you're some kind of fucking gangbanger or some shit. 0.98

00:16:29.160 Um, in fact, dude, I used to lie about it to people like that. I didn't know that. Well, 0.99

00:16:34.440 I would tell them I got in a car accident because there were so much shame around it. You know what

00:16:37.760 I'm saying? Um, but dude, what I did in that situation, and I was very lucky to have something

00:16:44.720 happen to me to snap me out of it. But what I did in that situation was I did the self-destruction

00:16:50.120 that I'm talking about. You know, I woke up that next day and I quit working out. I went straight

00:16:57.560 to fucking tons of alcohol. I ate everything. I gained literally fuck 80 pounds, you know? 0.99

00:17:06.200 And what that did was that compounded the pain. You know what I'm saying? So I let the problem 0.99

00:17:12.060 and I didn't know any better at the time I was 22 or 23 when it happened. I didn't know any better at

00:17:19.500 the time. Like I didn't realize that me not taking the action that I had been taking

00:17:24.460 was going to create a much bigger mountain for me to climb out of. You know what I'm saying?

00:17:30.800 And, um, so take that for what it is, you know, don't do what I did. Don't, you know,

00:17:37.340 if you've got to grieve, grieve. If you need some time, take some fucking time. If you need a breath, 0.99

00:17:41.660 take a motherfucking breath. Nobody's judging you for that, but be aware that if you let yourself go in 0.99

00:17:47.220 that place for too long, you're going to create a problem in your life that's much bigger and much

00:17:51.180 harder to overcome, uh, than you would initially had. If you could at least start to move when

00:17:57.040 things are still fucked up. Does that make sense? Because bro, I don't think you ever get over 0.98

00:18:01.200 something like that. You know what I'm saying? Like, bro, my, my, my fucking, you know, my dog died

00:18:06.760 when I was, uh, it was in 2013 and I ain't ever gotten over it. He's still on my fucking 0.99

00:18:14.220 lock screen on my phone. Yeah. You know what I'm saying? So I, I think maybe that's the thing, 1.00

00:18:21.360 like to be aware that that's something that's never going to go. Yeah. I think, yeah, I think

00:18:25.040 there's peace in that. I mean, you've had some bad trauma in your life, bro. Yeah. I mean, yeah.

00:18:30.440 I mean, what do you think? No, yeah. Same. I mean, same thing, dude. Like my, my, my nine-year-old

00:18:34.400 nephew, when, when he passed away, I mean, it was like, it probably took me maybe like, you know,

00:18:39.060 three, three months or so to realize that like, yeah, like that's always gonna be a part of me,

00:18:42.920 you know what I'm saying? But like time is moving regardless. And that's how I kind of had to look

00:18:46.920 at it, man. I'm like, okay, I can spend the next year, you know, sad and fucking depressed and all 0.96

00:18:51.680 of this, or I can make this next year productive and do some shit in his honor. I chose to do that, 0.98

00:18:56.040 you know what I'm saying? It's super young, but, uh, I think, I think accepting that it's not like,

00:19:01.980 there's not like this end goal. There's never going to be a day where you wake up and not think

00:19:05.140 about that. We're not thinking about the dog. We're not thinking about the family member. There's never going to be

00:19:08.940 the day you wake up and not think about it. I think accepting that you find there'll be some,

00:19:13.200 some peace in there. So, yeah, I think it's an extremely difficult situation, man. And I think

00:19:18.460 however you feel about it is how you're going to feel about it. And there's definitely no rule or

00:19:22.120 no set time that I have to deal with something like that. I think it's, I think the quicker that

00:19:27.860 you can begin to do the things that you were doing before, um, that are keeping you where you are in

00:19:33.820 life, the better and the better, the quicker you will feel better, at least at some level.

00:19:38.940 Uh, as opposed to creating a massive problem out of it by just quitting everything I've done that. 0.94

00:19:44.040 And it fucking, it created a massive problem for me. So that's what I would say. Sorry to hear about 0.94

00:19:51.060 your dad, man. That's, that's fucking horrible. Uh, moving on question number two, Andy, 1.00

00:19:57.240 what's the best way to bring a new product or service to the market? When your business has

00:20:03.560 been known for one good or service, or maybe a small group of goods or services, what's the best

00:20:08.300 way to bring the new one in? Well, I mean, there's lots of different ways, you know, there's, there's,

00:20:13.920 here's what I would say to that is don't broadcast your play so far ahead. The biggest mistake that I

00:20:19.440 see people doing all the time, especially on Instagram, you guys all see it too. And probably

00:20:25.360 a lot of you do it. You get this new thing that you're going to do and you go on there and you tell

00:20:31.260 everybody what it is before you even built it before you even have it ready to launch before you've even

00:20:36.060 done anything. And if it's good enough, what's going to happen is someone else sees it and they

00:20:40.580 start to do the same thing. So you're giving people who are watching you, who are competing with

00:20:44.700 you, uh, an open playbook into what your strategy is when you shouldn't do that. When they may have

00:20:50.860 more resources to get the shit out quicker, better. Yeah. Yes. So, so that's a problem I see on now, 0.99

00:20:56.660 if you want to tease it, like, Hey guys, wait till you see what we got coming or this or that. That's

00:21:01.260 cool too. You could do that. But like, I see far too many people sort of like broadcasting their entire

00:21:08.280 play. Like you don't see, uh, Pat Mahomes going up to the line of scrimmage and telling the

00:21:13.300 defense what play he's going to run. Right. It doesn't happen. Right. You know, and that's

00:21:17.260 what these, that's essentially what a lot of, uh, entrepreneurs do is they, they go and they get

00:21:22.640 excited and you know, they're excited about their new product or this or that. And they tell the

00:21:25.940 whole world about it before it's ever rematerialized. And in a lot of cases, sometimes those products

00:21:30.360 never materialize. And then, you know, the, the next thing, you know, you see is the person doing

00:21:35.300 the same thing again. Right. Like we see these people who continuously wait till you see this,

00:21:40.340 right. We're still waiting on other shit. Yeah, bro. And it never comes. And so what ends 0.99

00:21:44.480 up happening is people just stop listening to you because you're not actually doing what

00:21:48.860 it is you're saying you're going to do. So I think it's important strategically, uh, you

00:21:55.740 know, to let people know something's coming without necessarily, uh, telling them exactly

00:22:01.080 what it is until it's ready to launch. You know what I mean? And, uh, in terms of, you

00:22:06.680 know, I'm assuming that's the nature of the question. Is that just something like particularly

00:22:13.060 a good, a service that they have not been known for yet. Yeah. But I mean, dude, that

00:22:17.740 happens every day. People are used to it. You're not the first person that ever did

00:22:20.740 that. Like lots of businesses pivot and the great businesses pivot and diversify and become,

00:22:26.600 uh, a better service to their customers in, in parallel, uh, integrated ways. You know what

00:22:33.460 I'm saying? Like there, you would be silly if you, you know, sold milk, uh, to people 0.94

00:22:40.320 and you know, you, you don't also invest in like strawberry milk. Right. Right. Or then

00:22:45.220 the chocolate milk. Got to have the chocolate. But I'm just, yeah. Otherwise, otherwise we

00:22:50.420 got a problem, but you get what I'm saying? Like dude, those line extensions and those natural

00:22:56.460 parallels to the products that you offer are things that all of you guys should eventually

00:23:02.240 look at. Another problem I see with a lot of people is they, they, before their main 1.00

00:23:07.560 product is even established, they're trying to launch all the other shit as well. And 0.99

00:23:12.320 then what ends up happening is they don't have the resources to actually push those products

00:23:16.080 out. Does that make sense? So there's some nuance there. You have to sort of know when

00:23:21.840 the right time is to bring in those line extensions that are going to parallel your product in whatever

00:23:27.400 way. Yeah. Can I follow up on this, Andy? Because 2009 one P came, right? What was the transition

00:23:34.440 like from being, you know, in S2 and the retail stores, right? You have all of these, uh, you know,

00:23:40.380 you're in the industry, right? But then moving to, to your own line of products, what was that

00:23:45.160 trend? Was it a similar thing for you or was it easier because of credibility was already there?

00:23:49.880 No, it was actually really hard because, um, in the, in, in the nutritional supplement industry,

00:23:58.160 you know, um, back then it wasn't like it is now. Like now there's a ton of like little

00:24:07.140 bitty brands that are not, you know, they're like sort of boutique companies. And that wasn't

00:24:12.680 the game then the game back then was there was like five or six big companies. And then when we

00:24:18.620 started, nobody took us seriously because we started it. Like we were just these two little,

00:24:24.480 these two dudes from Missouri that no one really fucked with or, or really cared about. And you 0.96

00:24:30.440 know, people were like, I can remember dude, you know, Oh dude, they're making that shit in Andy's 0.97

00:24:34.900 basement or in his bathtub or like people, people, people didn't receive it well. And so, you know, 0.93

00:24:40.800 and it was weird because, um, to be clear, you did not make the shit in your bathtub. 0.98

00:24:47.080 Well, listen, listen, that's when, when you're just starting, dude, no one respects you and people 0.99

00:24:54.240 are mean as fuck about, you know what I mean? And, um, so there was a lot to overcome. You know, 0.91

00:25:00.320 I can remember people telling me all the same shit. Like, Oh, you, you, you guys started your 0.99

00:25:05.660 own company. Yeah. Well, what do you mean? Like, that's not going to work. Like, how are you going

00:25:12.220 to, you know, like nobody could see it. Right. And, um, it was very hard to earn the respect

00:25:22.060 of the people in the industry because we were unknown and we were small and there was no such

00:25:29.100 thing as small brands. Now we have manufacturers that will run, you know, very small units that allow

00:25:37.400 these smaller companies to operate. Now that's becoming a thing of the past too, because of the

00:25:42.640 supply chain issues that are happening. A lot of these supplement companies are really getting

00:25:46.060 hammered and, uh, it fucking sucks, um, to see because it doesn't have to be that way. And the 0.98

00:25:54.000 government's going to a whole fucking thing, right? There's a lot of people in this industry that are 0.97

00:25:58.320 getting hammered right now because they're small and they don't have the buying power and they don't

00:26:02.700 have the reputation and they don't have the relationships. And, um, to those guys, cause

00:26:09.360 they all listen to the show. You guys have to understand that. Like when we launched first form,

00:26:14.140 that was during the time of the 2008 fucking recession that we had. Okay. It was very difficult, 0.98

00:26:20.520 but we kept showing up, man. We fucking showed up. We showed up every motherfucking day. And every 0.99

00:26:26.220 time someone had a question, we answered it. Every time someone had a concern, we answered it. And

00:26:31.380 eventually after millions and millions and millions of conversations, you know, it felt like millions,

00:26:37.640 right? Um, you know, we, we began with one person, you know, we got one guy or one girl to start liking

00:26:45.280 our stuff and they talked about it. And you know, that's, that's how it works, dude. A lot of people

00:26:50.360 go out there with the wrong attitude. They go out with the attitude of, I'm going to try to capture a

00:26:54.300 hundred customers at once, but that's the wrong way. And it's still, it's still not the way that we do

00:26:59.440 things. It's one person at a time. It's one person at a time. And if you can service one person at a

00:27:05.600 time as a small company, and you don't mind doing it that way, and you're willing to put in the work,

00:27:10.160 you really can't be stopped. It's when, it's when you start trying to capture 50 or a hundred or a

00:27:17.940 thousand at a time, because that's not the way the game works. When you're small, when you're small,

00:27:23.060 it's one person at a time, one conversation at a time, one friend at a time. That's how it works.

00:27:28.660 And a lot of people aren't willing to do that small work because they think I got to have the

00:27:33.980 sales today. I got to have the growth today. I got to have the business today. Well, guess what,

00:27:38.860 man? I hate to break it to you, but you're not going to get it today. So the best thing you can

00:27:43.580 do is pick one motherfucker today and make them a fan of whatever it is you do, whether it's in 0.99

00:27:49.220 supplements or fucking, uh, you know, whatever, it doesn't matter what business construction, 1.00

00:27:54.440 everything. Like it's one relationship at a time. And if, when you do that long enough over the 0.98

00:27:59.740 course of years and years and years and years, it becomes a whole lot of people. And then all of a

00:28:04.040 sudden you have a whole lot of people that actually like you as opposed to people who don't. And that's

00:28:09.540 just how it works. So it takes time. Don't be discouraged. If you're small, don't be discouraged.

00:28:15.620 If you're just starting out and realize that the only way to get there is one conversation, 0.95

00:28:20.920 one person, one, you know, uh, extremely fucking impressed customer at a time. I don't say 0.73

00:28:26.420 satisfied. Okay. Because satisfied is, is, is, is the minimum amount that you do to make them not

00:28:34.560 mad. Satisfactory. That was a C. That's right. Fucking school. That's it, dude. 70%. That's it,

00:28:39.320 dude. You're not trying to satisfy your customers. You're trying to fucking thrill them. Okay. And when

00:28:45.860 you're small, it's extremely important that you're that. And a lot of people don't grasp that.

00:28:50.920 And it takes energy. It takes effort. It doesn't really take money. It just takes time. And a lot

00:28:55.920 of people don't want to put it in, but if you're small and you don't have resources, like we did

00:29:00.820 it, it's the only way. It's the only way I know how to do it. Now you might be able to go find someone

00:29:05.840 else to tell you something else, but that's how I know to do it. Yeah. That's real guys. Andy,

00:29:12.240 our third and final question, uh, any question number three, I recently got out of the military and I now

00:29:17.940 work at a classic truck shop. Uh, I've seen great leadership in the military and I'm very familiar

00:29:23.700 with extreme ownership. However, I don't see any of that happening in the shop I work for now. How do

00:29:29.760 I approach this or bring it up to my supervisors in a manner that they would respect and take action

00:29:35.520 towards? Yeah. Uh, you don't. First of all, the first, you're missing the first step. The first step

00:29:40.540 is that you becomes, here's how you do this. Too many of you like to go straight to your boss

00:29:46.680 and say, Oh, these motherfuckers are this. Okay. That's the wrong way. Don't do that. Don't do 1.00

00:29:52.320 that. Because if you're new and you're in the shop, you don't have respect, bro. You don't have the,

00:29:58.680 you don't have the, the fucking street cred to come straight to the boss and say, your whole company 1.00

00:30:04.580 is fucked up. You don't have it. Here's how you do it. You become what it is. You think they need. 1.00

00:30:12.160 Okay. If nobody's taking ownership, you become the person who takes ownership. If nobody's, uh,

00:30:17.220 wowing the customers, you become the person that wows the customers. If nobody is, uh, solving the

00:30:22.700 problems, you become the problem solver. And what will happen is you will stand out immediately.

00:30:28.980 And then the, the boss or the manager will notice that. And they're going to say, Hey,

00:30:33.940 you're doing a really good job. And you're going to say, Hey dude, look, can I be honest with you?

00:30:39.380 And you sit down and have a real conversation because now he values. Yes. Yeah. I, I would

00:30:45.200 like to have everybody in the company do exactly how I do any fucking boss, any, any manager, any 0.96

00:30:53.860 owner, any operator is going to say, okay, well tell me what you're thinking. How do we do that? 0.91

00:30:59.260 Yeah. They're going to, they're going to be open to it. Right. Okay. But if you go straight into

00:31:03.560 them fucking two months in the game and you're like, Oh, all these problems that are fucking 0.96

00:31:10.000 blah, blah, blah, you might be right. You might be right, but they will not listen to you because 0.99

00:31:15.100 you haven't earned the respect yet. So you have to become what it is that you think the solution

00:31:21.020 is for that company. And that's a great thing because that's going to probably equal progress

00:31:27.080 for you, more money for you. And it's going to allow you to stand out amongst these older

00:31:31.720 gray beard motherfuckers who have been there for a long time. We don't give a fuck anymore. 1.00

00:31:36.060 Okay. So if you're new to a company, I don't care what company it is. The best thing that you can do 0.99

00:31:41.660 is to be impactful fast. All right. Don't get caught in the churn. The churn is there. Every single

00:31:49.780 company has the churn. The churn is people who come in, they work for six months, seven months,

00:31:55.620 a year, and then they're fucking off to something else. Okay. And that's extremely common right now 0.98

00:32:02.180 because people as a whole and culture greatly underestimate how much work it actually takes

00:32:08.880 to build the wind that they're looking for out of that career. All right. So you have a lot of people

00:32:15.500 instead of wanting to grind it out or become valuable that what they do is they show up and

00:32:21.660 do the minimum, they get caught in the churn. And so what happens is your brand as, and by the way,

00:32:27.300 this is important to understand, you are a brand inside the company you work for. And when you think

00:32:34.600 about your brand, you should be thinking about how to make it better and stand out against the other

00:32:41.400 people who are of the same position as you. Because when your brand becomes more valuable

00:32:47.400 in that situation, that equates to actual money in your pocket. Okay. So do the things that others

00:32:54.300 won't do. Be the person they won't be. Handle the problems they won't handle. Become the person that

00:33:01.520 is so much better that it's undeniable to the CEO or the manager or whoever it is that's leading that 0.99

00:33:08.400 department to where they're going to say, holy fuck, dude, did you see Steve? Bro, he's been 0.99

00:33:14.560 here for two weeks. He's already kicking ass. Or he's been here for three months. He's already 0.99

00:33:18.660 kicking ass. Because if you get branded as one of the people in the churn, it's much harder to get 0.99

00:33:24.400 out. Okay. Because what happens is you come in, you do mediocre work, you act just like everybody

00:33:29.460 else is acting. You will get lumped in with them and you won't get the opportunity. Your biggest

00:33:35.100 opportunity to win inside of a company is your first six months being a motherfucking rock star 0.97

00:33:41.180 and standing out so good that you can move through the churn as fast as possible. That's how it works. 0.95

00:33:48.180 Now, you guys want to argue and you want to say, oh, it's not fair. Oh, it's this or this. I don't

00:33:52.960 give a fuck. I'm just telling you the reality of how it is. So if you want to be a successful 0.99

00:33:59.120 entrepreneur and build an amazing career with any company, you do the same thing you would do if you

00:34:04.440 were an entrepreneur. You make your brand undeniable so that no one can say, DJ doesn't

00:34:11.220 deserve that. Look what he's fucking doing. Right. You see what I'm saying? And that's going 0.99

00:34:16.540 to build the street cred for you to have the conversation to actually improve the entire

00:34:21.820 company. And when you can go and you can offer a solution to a manager or a CEO or a fucking 0.99

00:34:27.580 operator and have a real solution to make the whole entire company better, what do you think 0.82

00:34:32.220 that does for your brand? Right. But you have to be, you have to earn the respect of that

00:34:38.800 before you even get that opportunity. And the best way to do that is the first six months that

00:34:44.160 you're in a position. You got to maintain that shit too. No, you can't. It's not even about 1.00

00:34:48.460 maintaining it. You have to truly be that. Like it's not, it's, it's, that's a thing. Like

00:34:54.000 you're not, the goal here is not for you to pretend to be this for a certain amount of time to then get

00:35:02.340 you here. Right. That's what a lot of people, that's how a lot of people think about it. Like

00:35:06.620 I'm going to bust my ass until I get this. And then they go back to this other thing that they 0.99

00:35:10.200 were that will get you fired. Okay. The goal here is to be fucking great and to be great at the,

00:35:17.460 at the entry level. Then your next opportunity, you repeat the same process and then you repeat the 0.99

00:35:23.060 same process. And, and eventually you'll find yourself at a high level, high responsibility,

00:35:28.440 high paying position inside your brand with a ton of motherfucking respect, which the last team, 1.00

00:35:33.660 the last time I fucking talked to people, that shit was important to them. That's what they talk 0.99

00:35:37.600 about. Right. They want recognition. They want opportunity. They want responsibility. They want

00:35:42.420 to contribute. The best way to do that is to be fucking undeniable inside whatever system you're 0.92

00:35:49.480 working. And it's very easy to do because most people are fucking lazy. Most people operate on 0.99

00:35:56.080 the idea of satisfaction. I'm going to do the minimum amount to not get fired. I'm going to do

00:36:02.120 the minimum amount to make the customer not pissed off. I'm going to do the minimum amount to get by.

00:36:07.920 And that's the level of competitor that we are all competing with. That's why I tell you guys

00:36:14.080 that if you just improve slightly in terms of your discipline, your ability to execute,

00:36:19.640 you will stand out so much more over everybody else because everybody else operates on the,

00:36:25.820 we have, we have 99% customer satisfaction. Congratulations. 90%, 99% of your fucking

00:36:31.360 customers aren't pissed off. Right. That's not a win. Right. Right. Okay. So it's, it's on a personal 1.00

00:36:37.320 level too. When you're operating to just satisfy the requirement, you will never exceed. This is a

00:36:43.480 common misunderstanding that people don't get. Like you're not going to get where you want to go

00:36:50.620 operating with that being the goal in mind, but you're also at a huge advantage because everybody

00:36:57.460 operates with that goal in mind. So if you could just switch your perspective to operating into a way

00:37:03.600 where you're undeniable in every single regard, and you want to exceed the expectations of whatever it

00:37:10.000 is, your boss, your, your, your customer, whoever it is, you're, you're exceeding. It should be all of

00:37:14.200 those things. You put yourself in a position to win bigger, faster. Guys, Andy, that is three.

00:37:20.780 Yep. Guys, I appreciate you guys. Uh, please share the show.

00:37:23.840 Went from sleeping on the floor. Now my jewelry box froze. Fuck a bowl. Fuck a stove. Counted millions in the

00:37:30.140 cold. Bad bitch. Booty swole. Got her on bankroll. Can't fold. Doesn't know. Headshot. Case closed. 1.00

00:37:37.140 Cold.

REAL AF with Andy Frisella - October 13, 2022

395. Q&AF： Grieving With Family Death, Releasing A New Product & Earning Respect From Supervisors

Episode Stats

Summary

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REAL AF with Andy Frisella - October 13, 2022

395. Q&#x26;AF： Grieving With Family Death, Releasing A New Product &#x26; Earning Respect From Supervisors

Episode Stats

Summary

Transcript

395. Q&AF： Grieving With Family Death, Releasing A New Product & Earning Respect From Supervisors