419. Q&AF： Expanding Your Product Line, Positively Moving On From A Company & Working Towards Premium Pricing
Episode Stats
Words per Minute
187.65448
Summary
In this episode of Ask the Realists, we have Q and Af join us to talk about wedding rings, how to get your name out there, and how to grow your business in the wedding ring making industry.
Transcript
00:00:00.000
what is up guys it's andy priscilla and this is the show for the realists say goodbye to the
00:00:20.880
lies the fakeness and delusions in modern society and welcome to motherfucking reality guys today
00:00:25.380
we have q and af that's where uh you submit the q's and i give you the afs as always you can submit
00:00:32.200
your questions to guys email those questions into ask andy at andy for seller.com that's dj hello
00:00:38.880
children what's your instagram dj you guys follow me on ig at officially d johnson give dj a follow
00:00:45.500
guys now sometimes we get some new listeners on the show and if that's you you have to understand
00:00:52.380
this is unlike any other show that you have ever heard we have multiple formats of the show within
00:00:57.280
the show today you get q and af sometimes you get cti that's more of our domestic extremist branch of
00:01:04.360
the show that's where we uh put up three headlines that's why it's called cruise the internet and
00:01:10.760
then we talk about how these fucking psychopaths running shit are fucking up our entire world and
00:01:15.440
then we talk about how we as individuals can be the solution we also make fun of them a whole lot so if
00:01:21.200
you don't have a sense of humor you probably should listen to the show that was sometimes we have real
00:01:25.860
talk real talk is five minutes to 20 minutes of me having some real talk and uh that's what it is
00:01:31.280
and then we have full length and full length's more like what you hear on most podcasts which is like an
00:01:35.360
interview um but on on this show it's more like a conversation okay so don't criticize me on my
00:01:42.880
interviewing skills i'm not trying to interview people and if you fucking still do we'll fuck you
00:01:47.640
how about that all right uh we do a fee for the show the fee is very simple uh if you like the
00:01:54.500
show please share the show if it gives you good information share the show if you learn something
00:01:58.320
which you're going to learn today for sure please share the show we don't run ads on the show the
00:02:02.800
reason i don't run ads on the show is because i don't want to have to answer to anybody else uh when
00:02:08.040
i talk my bullshit all right so that's pretty much it isn't it yeah i think that's it yeah q and a f
00:02:14.820
today q and a f don't be a hoe don't don't be a hoe share the show what's going on dude
00:02:27.780
all right let's let's get into it man yeah i got some good ones we're gonna start the week off
00:02:36.240
right right right uh andy question number one i create and sell handmade wedding rings since
00:02:44.200
wedding rings are very rarely purchased uh how would i go about retaining customers it's not
00:02:51.880
something i can understand happening in this industry i do my best to wow the customers like
00:02:56.500
and then the progress photos the rings uh being created but i don't feel like that's enough you
00:03:01.280
have any advice or tips uh for me on getting my name out there more yeah for sure continue to do
00:03:07.660
the the added things that you're trying to do to create value with the process make it a special
00:03:13.220
experience you're already doing that that's amazing uh that's what you should be doing until you
00:03:17.660
listen to the show good job what can you do to expand this um so this would be a situation where
00:03:25.520
you would start to probably expand your business into other items that may be consumed on a more
00:03:30.160
regular basis that would go along with such items that you're already selling i don't know what those
00:03:34.800
are but in uh you know diversifying your offering to that same customer would be a good place to start
00:03:42.920
and i would start thinking about what could i sell this person who's interested in this custom wedding
00:03:48.180
ring what other things would this kind of person be interested in could i offer them and if possible
00:03:54.800
what are the things that i could offer them that would be something that they would buy over and over
00:03:59.920
and over again so i can maintain that relationship and through the course of the relationship you should
00:04:06.700
be working to continue to wow that customer over the top with the experience that you're already
00:04:13.700
building upon with your wedding rings yeah all right that way you're capitalizing on every possible
00:04:18.800
opportunity for a positive story to be told about what it is you do so that's how i would think about
00:04:25.400
it i don't know the exact answer you're going to have to think about those things because that's not
00:04:28.920
my line of work and honestly i don't have the mental capacity to really dig into it and try to figure
00:04:34.220
it out for you but that's how i would think yeah i would think what else can i offer them how can i
00:04:39.600
create create products that they will buy over and over again what kind of things are these sorts
00:04:44.680
of people into and will continue to build upon that experience to increase the word of mouth
00:04:49.240
that will you know and there's a very good there's a very good possibility that when you start
00:04:54.720
thinking this way that the wedding ring may not even be your main product offering three or four
00:04:58.860
years from now so yeah you know just bring it to something else yeah just widen your perspective
00:05:03.820
of thinking on this um because that's how that this is how i would be thinking about it yeah
00:05:09.460
uh any question number two i'm in a position now at my job where i'm very happy i'm among great
00:05:15.560
people and i'm treated with the utmost respect an opportunity came along where i have a better
00:05:20.660
opportunity to branch out on my own since i've been treated so well by these people and i've always
00:05:26.300
been taken care of i feel a little bit of guilt having to tell the owner that i'm going to branch
00:05:31.200
off and move on it would be the absolute best move for my family and me but do you have any advice
00:05:37.020
for me on how to approach the situation and not feel as much guilt uh when i do have to cut ties
00:05:42.800
look i i think everybody who runs anybody who's reasonable that runs a company understands the
00:05:50.560
that people change and that things change and that priorities may change um you know sometimes people
00:05:58.520
have their own dreams you know they decide that they want to build them and and you as a business
00:06:03.880
owner all of you guys listening should encourage that not try to stifle that i used to try to
00:06:09.420
stifle it and it fucking piss and it pisses me off that i used to be that way that i used to think
00:06:14.460
that way um but it was only because i was so desperate to get our shit off the ground that like i took
00:06:22.800
it personally like you didn't believe in me and that's not actually what the case was most of the
00:06:27.620
time so anybody who's a mature leader that was back when i was a less mature leader probably an
00:06:32.660
immature leader and a poor leader yeah um but anybody who's a mature leader in a company will
00:06:38.940
appreciate very much what you've done for them they will be a lifelong friend of yours they will
00:06:43.780
probably support you throughout time um and i think you'll probably get a really good response if you
00:06:49.760
just handle it with the truth yeah like hey man i i fucking love you dude like i love working here
00:06:55.200
i learned more here than i've ever learned i've enjoyed being around your family i've enjoyed being
00:06:59.320
around this i've got this better opportunity and i think that person if they truly care about you and
00:07:04.240
if they treat you that well when you were there they probably do truly care about you and if somebody
00:07:08.980
truly cares about you they're going to be excited for your progress in life yeah so i think you know
00:07:14.120
i think maybe you know maybe you know because society is so fucking like hateful right now you know and
00:07:21.660
so many people just are are just totally selfish fucks yeah you know you might be anticipating
00:07:28.560
uh that response based upon you know things that you're experiencing in other places but it sounds
00:07:34.500
to me if they're treating you that good and you've had such a great time i i don't think that these are
00:07:39.020
people that are going to probably turn around and not want the best for you right but how so like
00:07:43.580
let me ask you this how many times have you seen where like an employee leaves for whatever
00:07:49.300
reason and like you know you don't you may not know the reason why up front but then you find out
00:07:53.520
you know maybe a month or two months down it's like well shit if he would have just talked about
00:07:57.120
this we probably could have fixed that that's that's a very common thing that happens yeah so i
00:08:00.780
mean what's your advice to like i mean how do you because i mean dude like that's the thing a lot
00:08:04.620
of young people right now they they have a hard time having those conversations whether it's
00:08:08.800
yeah but just confrontation or whatever it is but yeah and the problem the problem with that dj is that
00:08:14.400
they end up screwing themselves out of opportunities that could be their dream opportunity
00:08:18.720
because they they didn't have the courage to muster up and go have a direct conversation about
00:08:25.200
the situation yeah right that's a very common thing dude i hear that not only i've not only have
00:08:30.800
i had that happen here or in any of my companies but i've also seen that as a common occurrence
00:08:36.480
uh in the rta community with employees where employees just won't have a constructive
00:08:43.380
constructive conversation and instead just go and find some other shit to do and they come in and
00:08:50.440
they say well i'm fucking leaving i'm going to do this and you're like well why and they're like
00:08:55.640
well i had this problem you're like well you could have just asked me i would have fixed it yeah i make
00:09:00.340
two hundred dollars more over here yeah a month yeah but here's the problem when you when you are an
00:09:06.180
employee and you can't communicate and that's your that's the way you solve the issue is you go and
00:09:11.860
find another thing um you have to realize that you will never be in a position long enough to cultivate
00:09:18.980
the true fruits of that position and that true fruits of that career because that takes a decade or
00:09:25.060
two decades to actually do and so when you are constantly jumping from you know one opportunity the
00:09:33.760
next opportunity the next opportunity the next opportunity because you're frustrated and you you
00:09:38.900
lack the ability to communicate the things that you are frustrated about you're actually shooting
00:09:44.560
yourself in the foot every two or three years because you can never get in long enough to actually
00:09:49.320
be relevant or an important part of of that machine right you see what i'm saying so it's super
00:09:54.720
important for people everybody out there to realize that most of your issues most of the problems with
00:10:00.960
your boss most of the problems with your manager most of the problems with your employees most of
00:10:05.520
the problems with your husband or wife most of the problems can be uh drastically reduced or eliminated
00:10:12.600
by having just a very simple conversation and we tell ourselves these stories over and over and over again
00:10:18.720
about how these conversations go and rarely do they go the route that we envision which is usually the
00:10:24.040
worst route you know what i mean yeah yeah so i would stress to all employees out there to be
00:10:30.820
sure that you when you start feeling like oh i gotta move on you should really analyze how hard the
00:10:37.040
problem would be for you to be satisfied see what i'm saying especially in this job environment like
00:10:44.080
you guys have been used to a job market for the last 12 years that's been very pro-employee
00:10:51.200
and with the economy turning the way it's turning it's going to become the opposite it's going to be
00:10:58.040
you have to perform or you don't have a seat on the fucking bus right okay so a lot of people have
00:11:04.160
been coasting through their career path and they're in for a rude awakening when times are going to get a
00:11:10.520
little tougher because companies will not keep anybody except the people who produce and so like
00:11:17.680
this idea of i don't like the fucking way someone you know tweets right okay and you leave jobs for
00:11:28.140
shit like that it's very likely that you're going to be without or off the bus or out of real work for a
00:11:35.540
long time any fucking bus bro it's a big problem right now it's a big problem and so you're you're dealing
00:11:41.500
with an entitled culture generally of the employee culture is very entitled right now okay they believe
00:11:48.080
that they can demand anything they want and you have a drastic shrinkage in the job availability
00:11:53.900
which means that these jobs are more in demand and when those jobs when there's less jobs and there's
00:11:59.080
more fucking talent pool that means only the highest skilled people are going to get the opportunities
00:12:03.020
and so a lot of people who have been running around in companies stirring up shit because they think
00:12:08.660
they can are going to find themselves sitting on the sidelines because they're not bringing any real
00:12:13.060
value and i say that as a matter of reality i'm like if you are an employee or you're an
00:12:19.660
intrapreneur you need to make sure right now that you are driving tremendous value to that fucking
00:12:26.220
spot that you're in because there's tons of talent that's coming available and that spot is becoming
00:12:32.440
more and more valuable and if you don't rise your value in that position right now there's a very good
00:12:37.860
chance that your company could find someone that can do that job better yeah and that's that this is
00:12:43.780
an element of competition that we haven't had to deal with in our job culture since maybe
00:12:50.120
two thousand fucking nine eight or nine yeah nine or ten yeah yeah so you have an entire generation of
00:12:57.180
workforce that has never had to truly compete so it's going to be interesting to see what happens
00:13:04.160
andy our third and final question question number three andy i started an online training service
00:13:11.580
while being in college i priced my plans at 45 thinking that people would uh want to work with
00:13:17.960
me because that is a moderate to high amount for a plan high price equals high value or so i thought
00:13:23.520
i did my research and put time into making the plans and i believe it's a fair price i was wrong and i'm
00:13:30.220
am i thinking about and i'm thinking about lowering my prices so more people would maybe want to buy
00:13:36.220
in and then i can market through word of mouth getting more motivated clients is this the right
00:13:41.180
approach or should i just stick it out at my original price point of 45 dollars okay well um
00:13:48.540
here's what you're learning is you can't fake it till you make it it doesn't you can't do that
00:13:54.880
okay especially in an economy where people are becoming very selective about where they spend
00:13:59.960
their money yeah so the strategy that you should be thinking is the strategy that even lane norton
00:14:07.220
who was just on the show utilized in the very beginning he did a ton of work for free he got
00:14:12.840
people really good results and then he used those results to show what he's capable of doing then he
00:14:18.660
was able to charge whatever price he fucking wants okay and that's the plan that you should be
00:14:23.400
looking to replicate you should be thinking and there there's you know your logic is is is sort of
00:14:30.480
right like but you just don't have the experience or the results to show it you understand yeah it
00:14:36.380
makes sense like you should have a high price if you're offering high value you may very well
00:14:40.640
and i'm sure you're not but you may very well be the greatest fucking trainer ever but you also may
00:14:48.260
very well be a college kid that doesn't know shit that's trying to make some money fucking training
00:14:52.980
all right yeah so so testosterone even flowing hold on who are you more likely to be at this
00:15:01.060
point right okay let's be fair right the more likely answer which is the one i think that you're coming
00:15:06.180
to young man which is okay yeah is that you don't have the experience to charge that money all right
00:15:12.200
so i appreciate the hustle i appreciate the ambition i think you were thinking along the right track
00:15:17.100
like we just got to do a little work first and the work is this go out find yourself 10 or 12 people
00:15:24.300
that will fucking and you need to make these people pay because people that don't have skin in the game
00:15:29.920
won't fucking do it okay so you need to charge these people i would instead of trying to find
00:15:35.440
50 or 100 clients i would go find three make them pay something reasonable all right
00:15:41.760
pick the people that you believe are going to follow through pick the people that are that you
00:15:48.360
can coach through legitimately and get some great results all right help them get great results
00:15:55.840
then take that result and leverage that into an actual campaign for you to get real clients
00:16:04.160
then the fun really fucking starts because now you have multiple people that you must pay attention
00:16:12.980
to simultaneously and get them great results at scale so that people will not say that your shit
00:16:21.640
doesn't work okay but you need a couple before you can get many and and then as you get many you
00:16:29.040
could start to up your price because you're getting people such great results
00:16:32.720
that your time is valuable because you can only do this for so many people at once yeah so the price
00:16:39.920
must go up or you are going to work yourself to death for no money so this is how you need to be
00:16:46.040
thinking about this that's real creates be willing to work for a discount be willing to put uh you know
00:16:53.820
disproportional effort into people in the beginning produce the amazing result leverage the result into a brand
00:17:01.580
get the word of mouth going about how amazing you are then when the people do come and they pay your
00:17:06.980
price get them the most amazing results that you could possibly get them so that your fucking time
00:17:12.680
it becomes a top dollar amount that you can charge and and then after you have hundreds of people out
00:17:18.980
there people will start to know you won't have to talk about how good you are you must have got
00:17:23.580
trained by andy then you listen motherfucker i don't have to advertise my shit yeah i don't have to beg
00:17:28.940
people to buy my shit i don't have to post rta live 4 000 fucking times on instagram i don't have to do
00:17:36.760
these things i can show up to a place posting at one time and people will show up and the reason is
00:17:43.960
is because for years and years and years i've continuously provided more value than i've asked in return
00:17:49.800
and that's what you want for yourself you want to get yourself to a point where people no longer have
00:17:55.580
to be sold on you because you've created a legend out of the fucking shit that you've done yeah and if
00:18:01.200
you care enough and you do it long enough you'll get to that point and then you also remember this
00:18:06.080
that that entire reputation can be eroded very quickly the minute you stop holding that standard of
00:18:11.880
being excellent it's not a one-way ticket to the fucking promised land where you just have to get to
00:18:17.380
stop working or stop being great the demand gets harder your standards get higher the amount you
00:18:23.260
have to put in gets more but it's great because you become acclimated to it and it becomes automatic
00:18:27.960
for you and then you start changing motherfuckers lives and become a legend okay so go down that path
00:18:33.760
don't be the typical college bonehead who thinks he's just gonna fucking pretend because you know he
00:18:39.560
happens to be in decent shape actually give a fuck dude if you actually give a fuck about these people
00:18:45.120
they will be damn proud to spread your fucking message
00:18:48.820
well that was three you want a little uh special sauce on this one yeah is that really the time
00:18:57.060
yeah we've really burned through three in 20 minutes yeah it's been three yeah we can do another one
00:19:02.060
little special sauce shit i must be on fire today
00:19:05.680
a little special sauce any i feel like i'm gonna give us some good fucking shit dude no i've been fire
00:19:13.660
yeah but it's 20 minutes i mean hey sometimes that's all you can give i thought it was just
00:19:18.820
three minutes all right andy special sauce question what mythical creature would improve the world the
00:19:28.380
most if it existed today and why is this multiple choice no so do i get to make a creature up whatever
00:19:36.220
you want no but like i'm saying where do i choose from oh it'd be like dragons it could be fucking
00:19:41.720
yeah but do i get to say like dragon with like disappearing like does ob-wan kenobi
00:19:45.920
what do you think ob-wan would say about trump dude yeah right
00:19:55.500
why you gotta ask me this goofy shit so i sound like one of these dudes that's the special sauce
00:20:01.060
question all right i fuck i don't okay i got a better one i got this might be better one a mythical
00:20:05.620
creature bro yeah you know what a pretty badass mythical creature is no one talks about enough is a
00:20:11.300
griffin griffin so the mascot at my high school is a griffin oh okay it's half lion half eagle
00:20:17.520
so it's got a fucking lion's body all right it's got wings and it has an eagle head isn't that from
00:20:24.160
harry potter no bro it's from it's a mythological creature yeah the griffin like in that harry
00:20:28.740
griffindors there's something i never watched harry potter bro what oh my god you never see
00:20:35.640
harry potter yeah because i'm not a fucking dumbass i fucking actually read books and i
00:20:43.380
fucking watch historical documentaries and then i watch comedy which you don't understand anything
00:20:48.940
about all right so griffin's yeah okay so griffin was fucking harry potter over here man
00:20:55.860
harry potter is the shit and jk rowland's like she's with the shit too she not woke
00:21:01.860
no all right good yeah harry potter's awesome buy some more harry potter shit
00:21:08.060
and that's our new sponsor right right right i fucking griffin's pretty badass bro yeah yeah
00:21:15.280
but you say you had a better question yeah i mean i mean i don't know if it's better let me not
00:21:20.140
preface that um question what's the weirdest thing a guest has ever done in your home
00:21:25.800
if you can count on anything ah man you know what dude i don't let weird motherfuckers in my house
00:21:31.520
you know what i'm saying or on my show there's a number of tests you must pass before you even
00:21:37.180
get to be on the show right right you know so like usually it's pretty cool okay yeah it's been
00:21:42.060
never had no no weird no shit i don't let weird motherfuckers around me do you know sometimes you
00:21:46.020
don't know yeah like sometimes you know you don't know yeah but dude like i try to like you know when i
00:21:54.880
when i book guests on the show i try to book guests exclusively to agree with everything i fucking say
00:21:59.700
all right to make me look twice as smart all right let's be fucking honest um no i just don't
00:22:05.940
you know i don't have weird motherfuckers on the show that's real like who the fuck we had on the
00:22:09.340
show that's weird like you could bleep it out but i mean who we had well yeah i mean there was that
00:22:16.240
one guy he would have did some shit some weird shit in your house guaranteed man like what i don't
00:22:21.460
know weird shit do people do at your house like i don't know like change all your toilet paper roll
00:22:25.780
something no come on like flip them upside down like the not the weird people do weird people do
00:22:32.740
what's weird i don't leave my house bro i'm probably weird as fuck have you ever had anybody ever just
00:22:38.000
like completely destroy your bathroom yeah me yeah yeah me yeah i've done that oh you you have also
00:22:45.360
you've done some weird shit in other people's house yeah i told a whole story about it on like the
00:22:49.140
first real af it's the fucking dump protocol yeah why don't you it's on episode three joe why don't
00:22:57.400
you just cut that in right fuck it's the greatest story ever told on fucking real af bro so let me
00:23:05.280
get this straight just so i fucking understand completely so the protocol for this situation
00:23:14.620
yes is wife beater first no no no socks first sock sock okay so you got two socks yep underwear
00:23:21.060
underwear then you're undershirt then you're undershirt okay but you gotta wear a nice undershirt
00:23:25.340
see so you can tear it this is like what happens to this if you're like it's like a swimming pool
00:23:30.060
oh man you're fucked dude you need to be on that show i haven't come into like episode four yeah
00:23:35.960
that makes sense yeah it you don't know the dump protocol for real no seriously all right so look
00:23:42.340
so so let's say we're out on cardio bro okay we're doing cardio and like we get all the way out
00:23:49.740
and you have to shit yeah like you fucking have to that was that's happened to us yeah i know yeah
00:23:55.720
we had to call fucking chris to come get us at one time yeah yeah that was fucking that was real
00:24:01.100
emergency it was bad yeah did we both have to shit yeah we both did and that was the fucked up
00:24:06.940
i know this that was the closest i ever came to shitting my pants without actually i was close yeah
00:24:12.260
that was close like i fucking fully expected when i sat down and seeing that my shit in my underwear
00:24:17.000
bro and there was none in there well the worst part is that like an old hq there was only two
00:24:21.080
bathrooms i know available i know i'm sure i think one of them was actually fucking taken i know
00:24:27.000
it was traumatized dude so listen let's just say we didn't have merge the evac okay and you had to
00:24:36.120
fucking take a shit okay all right and there was nothing to wipe your fucking ass with uh-huh okay
00:24:40.640
but the clothes you were wearing what clothes would you what would you start with wiping your ass socks
00:24:45.420
all right that's correct all right yeah the socks first now what what well it depends hold on hold on
00:24:51.280
what's the second thing you would use the second sock that's actually correct that's actually correct
00:24:57.280
what's the third thing you would use i think probably underwear okay that's correct what's the
00:25:04.220
fourth thing you would use uh i mean how cold is it outside what's the fourth thing you would use
00:25:10.320
probably a t-shirt okay that's the dump protocol a man fucking knows it and he knows that
00:25:14.960
instinctually i'm gonna say i just been in bad situations that's right i mean so that came from
00:25:21.380
a bad situation yeah i tell the story in episode three i'm just happy we're on the same page man
00:25:27.980
it's not just me yeah no i mean hey listen chris is a hero bro he i think there was a medal for that
00:25:32.880
one yeah saved me for having to throw my underwear down fucking green park yeah you did
00:25:39.400
hey dude he fucking saved us i love two because we got the car that was like there was no words
00:25:46.180
that were even needed yeah nobody's not only that he drove back up real fast too
00:25:50.620
all right so anyway that's uh that's the show yeah that's all i got man yeah
00:25:57.200
fucking you got the bonus of the dump protocol that's it everybody's happy
00:26:03.140
went from sleeping on the floor now my jewelry box froze fuck a bowl fuck a stove counted millions
00:26:09.840
in the cold bad bitch booted swole got her on bankroll can't fold doesn't know headshot case close