421. Q&AF： Abundance Mentality, Grateful With Enormous Goals & Most Important Business Lesson When Starting
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Summary
On this episode of The Realists, DJ Johnson joins the show to talk about his recent weight loss journey and how he plans to continue to lose weight. DJ also talks about his trip to Mississippi and what he s been up to the past week.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
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to the lies, the fakeness and delusions of modern society and welcome to motherfucking
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reality. Guys, today we have Q and AF. That's where you submit the Qs and I bring you the
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AFs. And as always, oops, there's my Instagram. I was checking my Instagram. I'm so good at
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this that I do Instagram while I'm doing this. So you can always submit your questions too
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and please make them about anything because I am the answer of all questions. It can be
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about business. It can be about life. It can be about anything else. Just ask. Where
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do they submit these questions? Guys, email these questions into askandy at andy for seller
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dot com. And what's your Instagram, bro? Guys, I'm on IG at at officially B Johnson. You
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guys need to be following DJ, man. You just made an awesome post last night about a 75
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hard down 32 fucking pounds, bro. That was awesome. Yeah, it was good. Yeah, you look
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good. Yeah, I'm making great project. Uh, your, your fucking whole, your whole shape
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is changing. Yeah, it is. It is. And I mean, it feels good. Like feels much better than
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being fucking, you know, I bet you feel way more athletic. Yeah, a little bit, man. You
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know, hips are moving a little bit better. Yeah. You know what I'm saying? You try to tell
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us something. Anyway, make sure you follow my man. All right. Uh, this is your first time
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listening. We have multiple formats of the show inside the show. This one is Q and AF, but
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sometimes when you tune in, we have CTI CTI is more like, uh, the news it's comedy. Uh,
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we throw up three topics on the screen. We talk about how stupid the people are that actually
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wrote them. Then we talk about what could be potentially the truth. And then we talk about
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how we can all work together to solve these problems, what the action steps are. And we
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do so, uh, by making fun of the whole entire fucking world. So if you're sensitive and you have
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no sense of humor, uh, don't listen to the show. Sometimes when you tune in, we have real
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talk. Real talk is five to 20 minutes of just some real shit that I think you all need to
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hear. And then sometimes we have full length and full length is more like your traditional
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podcast setting where we bring somebody in, uh, and we have a conversation with them.
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So that's how the show works. So you're going to get something different, uh, consistently
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as you tune in, there is a fee for the show. We don't do this, uh, for the good of it.
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Okay. We do this because we want, well, I guess we do do it for the good of it. We don't do
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it for the money. We do it for the good of it. That's the truth. Okay. I could make a lot
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of money doing the show running ads. Um, but I don't, I, I, I can make eight figures a year
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running advertisements on the show and I don't do it because I don't want to answer to people.
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Okay. I don't need the money. I don't want to answer to people. And I don't want other
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people's opinions to affect what the fuck I am or, and I am not saying. And so in exchange
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for that, please help us grow the show. Okay. A lot of you guys will listen to 20 shows and
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only share us once the fee works like this. If you listen to a show and you found value
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in that particular show, what I'm asking for you to do is to share that show. That's the
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only way we grow the show. We've been able to maintain a top ranked podcast for almost a
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decade now on that system. And, uh, I appreciate all of you that share the show and help drive
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that, uh, tremendously, but there's a lot of people that don't do that. And I would appreciate
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if you guys would also participate in that. And I think we can all agree that it would make people
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better. So let's do that. Uh, with that being said, what we got, you got some good ones,
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got some good ones for you. Could have never guessed that. Um, what's going on, man? What'd you do
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this weekend? Uh, you know, I went to, uh, Mississippi, Jackson, Mississippi with my,
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with my guys and had a little, little trip down there. That was cool. Yeah, it was, no,
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it was good, man. It was good. Um, got my shit done, just finished 75 hard. So that was fucking
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awesome. You know? And it was cool. Cause like a Saturday morning, I woke up Saturday was my last
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day. I woke up Saturday morning. I'm like, I'm gonna knock my workouts in first and hammer my water,
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do my reading right before we, I got, you know, I got meetings and shit. So
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you know, but it was cool cause waking up, you know, typically you have these,
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these weekends go, you know, Saturday morning, the drinking starts at like, you know, whenever
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you wake up at 7am, like you're going. Yeah. It's like a tailgate. Yeah. People outside the
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hotel, you know, like they're chilling. Right. Yeah. And I'm out there doing my fucking laps,
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you know what I'm saying? And everybody's like, you know, they're looking cause like my, my club
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guys, like my, in my chapter, they know, but like, you know, it wasn't widely known throughout
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the, uh, the organization, but it was cool. Yeah. I wonder how many dudes are going to see
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that and be like, man, I didn't get my shit together. You know, cause I mean that, and that
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was the thing. It was a great conversation started, you know, they're like, man, what
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were you doing this morning? Yeah. I'm like, you know, you were like everything good. You're
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all right. I'm like, fuck yeah. Everything's great. Yeah. You know what I'm saying? I'm
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getting my shit done. Yeah. And, uh, so it was, it was cool, man. It was really, really
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cool. That's something that people don't talk about enough when it comes to live hard
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program. You're unfamiliar with live hard program. You can, uh, it's free and you can just
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listen to episode 208 and they'll explain it all to you. It's free. I paid for it.
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Well, buyer beware motherfucker. Uh, it's a great way. We won't talk about the leadership
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that's created through the action of that program enough. Yeah. You know? Yeah. Well,
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I mean, you, I mean the ripple effect, bro, that's what I'm talking about. Yeah. It's
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fuck. I mean, like, you know, I talked to at least 10 guys that like we had genuine
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conversations about it. Even if one of those fucking dudes go home and fucking get
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started on something like that, that would make me feel really fucking good. You know?
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So, I mean, it was, it was cool, man. That ripple effects massive. I mean, even if
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they're just going out to go, you know, maybe just walk some laps, I don't know, but
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just getting better, man. I think it's, it's, it's an awesome fucking part of the
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program for sure. What do we got, bro? Got three good ones, man. Let's knock these
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out. Uh, any question number one, my wife and I, uh, have run our business for almost a
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decade now. And for the first seven to eight years, we didn't have a lot of money. Uh, but
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the little money that we did have, we reinvested a ton into our business to grow
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long-term. We now have a couple hundred thousand saved and, you know, we've
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noticed a change in how we invest. Uh, we're very fortunate to have more money
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than we've ever had, but we are hesitant to lose it since we've struggled
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financially for the majority of our careers. Our question is how do we get over
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the, we don't want to lose this mentality and think more long-term about our
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money? Well, you have to come to the understanding of reality. If you do not stay
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aggressive about accumulating funds, you will eventually not have any funds.
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That's, this is something that people, a lot of people have this happen to them.
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They make a, they make a little bit of money. Okay. And then all of a sudden
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their mentality changes from what it was that got them the money to protecting
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the money. And I think that's a natural thing that everybody goes through, but we
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also have to realize that while it's smart to make good investments and to be
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smart about conserving that main, uh, equity nut, which is what you have there.
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Right. We also have to stay aggressive on accumulating the funds and putting funds
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back into that. And what usually happens where people really screw up is
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instead of, um, doing whatever it is they did to get the money in the first place,
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they get to a certain point and then it goes into straight up defense. Okay. And
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we've talked about this on the show before, you know, prevent defense and
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football does not fucking work in the fucking second quarter. Yeah. You're
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going to fucking lose. Okay. So it's really a perspective switch that you need
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to be conscious of. And the fact that you're even asking the question shows to
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me that you're aware enough to understand that this is not a good thing. Okay. We
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have gotten a little bit complacent. We've gotten defensive. We've gotten
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fearful. And not only are those bad strategies, they are also putting out
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vibes into the universe that actually brings you what it is you're thinking
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about. So when you're thinking about how to not lose money, you end up losing
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money. Right. But when you think about gaining money, you gain money. And so you
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have to understand that there's a multiple aspects to this, but the main thing
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is, is, and how I've gotten around this is I just pretend I don't have
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anything. I just pretend I don't have anything. Like I come to work every day.
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Like it's fucking day one. Yeah. I come to work. Uh, when I think of like
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yesterday, I spent all day on Sunday, uh, coming up with strategies to
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aggressively grow the initiatives that I'm working on. Yeah. Right. Most people
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wouldn't do that in my scenario. Most people will be like living the life and
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that's okay to live the life sometimes. But when you switch the mentality off of
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what got you where you are into a different mentality, it's only a matter
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of time before you don't have what it is you have that you produce with this
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other mentality. Yeah. So realize that this is a very real thing. Like you will
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lose if you don't switch that mentality. And the easiest way that I've found to
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make that switch mentally when you do have some things, because it is harder when
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you have resources to believe or behave as if you don't because you do. Yeah. So
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like, that's where I talk about zero option mentality, right? Like part of zero
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option mentality. And if you're unfamiliar with zero option mentality, um, it's
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basically the idea that you, your back is against the wall, just like it is on
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day one, the literal day one that you started it, whatever it is that you do.
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More than 80 years ago. Yeah. Yeah. Like I had to execute. I didn't have a
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choice. I had to do it. And as you get more successful, that, that mentality
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becomes more and more rare and harder to cultivate. And so the way I've been able
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to do that in my life is, you know, I have a saying that I use around here and
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around everywhere I go, which is fucking day one. Like I use my language to
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reinforce the idea. Yeah. Okay. Like if you come here, it's today is fucking day
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one motherfucker. Like it doesn't matter what we did for the last 23 years.
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It's day one today. All right. That's one thing. Another thing is when people
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congratulate me on the success, I always say the same thing. Do you know what I
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say? What do I say? A long way to go. A long way to go. Okay. Cause that helps
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reinforce the zero option mentality. People think I'm being falsely humble or that
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I'm like digging for more compliments or something. No motherfucker. That's how I
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think. I truly think I have a long way to go. When I compare myself to the people
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who are literal fucking legends on this planet, I am not a booger on their fucking
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nose. And I'm very aware of that. So just because you look at my life and you
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think, Oh, he's got everything, blah, blah, blah, blah, blah. I have everything to
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your standard. I don't have everything to the standard and there's a big
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fucking difference. Okay. So when people congratulate me, I say, I got a long way
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to go or I'm just getting started or it's day one. And people take that a
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number of different ways, which is none of my concern. I don't give a fuck how
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they take it. Right. These are the things I say to keep me in the place I need to
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be so that I can stay aggressively moving forward. So I don't fucking lose my
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shit. Yeah. Okay. Because every single person I've ever seen that loses their
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fucking wealth or loses their business or loses their success, they lose it
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because they start believing they're fucking where the fuck they need to be. And
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that's a very cancerous, dangerous place to think. Like if you think you're the
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best, bro, it's only a matter of time before someone humbles you. Okay. Like
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I know, I know that like for me to feel good about my life at the end of it, I
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have to keep going because I'm not going to be able to look back and be like,
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fuck, what could I have done? What could I have this? I won't be able to handle
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that. Like, so I, that's another thing that I do to keep that mentality. Right.
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Like I think about what I'm going to think about my life when I'm older. You
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see what I'm saying? So I try not to leave anything on the table. And so these
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are all little tips and tricks, but the reality is, is that you have to figure
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out what works for you to get you in a place so that you are operating with
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urgency that the same urgency, if not more urgency that got you to the place
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where you're having this issue of comfort, which is what it is. The issue is
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comfort. You're asking me, how do I not feel comfortable? Yeah. Well, it's real
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simple. Pretend like you don't have anything. Like just cut that off. Don't use
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the money. Don't, don't look at the money. Don't think it's there. And then how did
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you behave and keep going? And that's, that's how I do it. Yeah. It's extremely
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important thing to understand because dude, this is you realize dude five years
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can make a massive difference in where someone is. Okay. Meaning you could be
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very comfortable right now. You could have millions of dollars right now. And in
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five years have nothing simply because you thought you had a lot now. So realize
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that like you haven't done shit. Yeah. Okay. And you, you know, like, and I'm not
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saying this to hurt anybody's feelings, but a couple hundred grand ain't
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enough, bro. It ain't enough. You're going to have to keep going. That's real
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talk. And he followed up on that though. Right. So like that's your
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mentality. Have you found it to be easier or harder to kind of trickle that
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mentality down to your employees or the executives that are running these teams
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or departments? And in terms of what way? Like teach, like passing that zero
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options mentality, passing that day one mentality down as it, has it been
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difficult? Yeah. It's very difficult. And the bigger you get, the harder it gets.
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Okay. Because like, for example, like when you're an established company or you
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have something going on that everybody thinks is good, they're walking into that
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with a different perspective than you would have on your fucking first day.
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Like when I come in here, bro, like this, this beautiful, amazing facility with all
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these hardworking, bad-ass motherfuckers that kick ass. I don't recognize this as
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like success. Like, you know what I think about? I think about living in the back of
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that first fucking retail store and how easily and quickly I could go back to
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that. That's what I think about. Okay. So like these people that come in here, they
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look around and they think like, holy shit, this is the coolest place I've ever been.
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But we made it. Yeah. But the thing is, is that these, that's their perspective. They
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don't understand what it took to get here. So it's our job as leaders to cultivate that
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mentality with them, which requires, you know, multiple touches, many conversations, proper
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coaching. And then some people still won't get it. Like some people just can't grasp it
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because they weren't along. Right. Or they're not invested. Yeah. And they, and because
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their standards, they look at this as the ultimate win, they can't grasp the idea of
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what, how big the project really is. Right. You see what I'm saying? So that, and that
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will come for all of you guys, like all of you guys out there running companies. And
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some of you guys run massive companies, even bigger than what I run. They listen to
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the show and you guys understand that what I'm saying is the absolute fucking truth. The
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biggest challenge that we have as a, as a company that's 23 fucking years in. Okay. Collectively
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is to get the younger people to understand what it took to get here. Right. You see what I'm
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saying? Right. Because what they think it took to get here, they actually don't understand.
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And because they don't understand it, they operate as if, you know, they've won, we've won.
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And that's a very cancerous mentality to any brand. So you, if whatever company you're involved
00:16:07.720
in or however big your, your company gets, you're going to have to address this multiple
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times as you grow. Yeah. Right. Every three or four years, you have to reset the motherfucking
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standard and make sure that everybody understands it. Okay. So it's a, it's a, it's a real concern.
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It's, it's a real thing. And a lot of the reason that most companies can't ever get past a
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certain point is because they can't recognize that what they're doing now is not the same
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behavior as to what they did to get here. And that's, that's what ultimately kills most
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companies. Yeah. Uh, Andy question number two, uh, Andy, most successful people are always
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working for more. Uh, it seems like they're never satisfied with where they are. Average people
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always think, uh, such people are constantly on the lookout for something else, uh, than what
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they have in present. How do you explain to those people, the balance between being grateful
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for what you have, uh, and still having big, enormous goals. And how do you keep a balance
00:17:05.200
of that? Well, look, to keep your sanity, you have to have, and I have a whole episode on
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this. It's about, uh, the equation of happiness, but to keep your sanity, you have to have gratitude
00:17:17.040
because when you're on a mission to, to build something great, it's going to feel like most of
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the time that shit is not going the way that you want it to go. And it's not, that's not
00:17:27.580
a bad day. That's just the process. The process is shit breaks and you fix it and you improve
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it every single time. And that shit breaks every single day. And so, you know, having
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the, I, the mentality of gratitude, uh, accompanied with purpose, defined purpose, and then also
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exercising discipline will allow you to feel good about where you're at, understanding that
00:17:50.740
you're moving forward, uh, simultaneously with that. So, you know, I think the biggest
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thing that we all have to recognize is that gratitude is a necessity for people who are
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building anything that is outside the norm of an average existence because it's hard.
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And if you don't have it, you're going to be fucking miserable and you're going to feel
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like you're going fucking insane. So it's not something that's like, and I would be the
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first one to say, man, that's bullshit. That's, that doesn't matter. Blah, blah, blah. That
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does matter if you don't want to go fucking insane. Right. Okay. So what I try to do is
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to make myself understand, like when I'm, you said, how do we communicate this to, to people?
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First of all, not everybody's going to get it. Yeah. Okay. Some people, like you said,
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average people, well, they're average for a fucking reason. These people aren't average
00:18:42.560
because they understand the game. They're not average because they have the same drive. You
00:18:46.600
have their average because they don't fucking get it. So we have to understand that there is a
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mentality difference there between you and them. And your job is to get that, get it to click for
00:18:57.360
them to a point where they can join you and accompany you on your journey. Now, not every
00:19:01.880
person is going to step up to that. Not every person wants that. And because not every person wants
00:19:07.640
that, um, they will be miserable most of their lives because they will be trying to avoid the
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hard. This is why people and most people are average because they're trying to avoid the hard
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work. And what they don't understand is that when you try to avoid the hard work, all you're doing
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is trading one hard for another hard. Okay. You're trading the hard work and instead of doing the hard
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work and the shit that sucks. Okay. And the shit that creates greatness, you're choosing to opt out of
00:19:36.120
that. But in exchange for that opt out, you get an entirely different hard. And that's a hard of
00:19:41.140
not being able to pay your fucking bills, not being able to go to places you want, not being able to
00:19:46.280
live the life you want, not driving the shit you want, not living where you want, not being able to
00:19:50.460
do the things for the people you care about that you wish you could. That's what you're trading for
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that. And this is a very easy thing to understand if you just think about it for a fucking second,
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but most people will succumb to the incessant media propaganda, which is people who want to
00:20:08.880
achieve at a high level are greedy, materialistic, fucked up. There's something wrong with them.
00:20:14.360
They're lucky. They're lucky. They tell you all these reasons as to why people are the way they
00:20:19.000
are to get you talked out of becoming anything more than you are so that they can control you.
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That's the game. So when you look at all these people out there and say, oh, well,
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you know, money's not everything. Yeah. Money's not everything, but it's most things.
00:20:34.680
Okay. Tell me like, it's real talk. Now, a lot of people will fucking, a lot of people will fucking
00:20:41.660
balk at that and try to get me on technicalities, but y'all motherfuckers know what I'm trying to say.
00:20:47.540
Yeah. And it's always broke people that say that shit.
00:20:49.160
It is broke people. You never hear a motherfucker with fucking funds saying, uh, you know, money's
00:20:54.780
not everything unless they got so much fucking money that it doesn't fucking matter. Right.
00:20:58.560
Right. Right. Then they go vote Democrat and fuck it up for everybody else. It's the fucking
00:21:04.720
truth. There's only two kinds of people that vote for that shit. There are people that are
00:21:08.800
at the very, very fucking bottom or the people at the very, very fucking top. It's real.
00:21:13.200
So listen, you don't want to be this average motherfucker, dude, because not only are you
00:21:21.840
going to live an extremely hard life at the end of your life, you're going to fucking wish
00:21:25.980
you hadn't done that. And so whatever it is that you need to do, whatever it is that you
00:21:30.620
need to accomplish, whatever it is that's in your fucking heart that you think needs to
00:21:35.740
happen, you need to figure out a way to make it fucking happen. Otherwise you're going to
00:21:39.300
waste your whole life. Okay. You're going to fucking regret your whole life and you're
00:21:43.900
going to be frustrated your whole life because you won't be able to do shit. Do you think
00:21:47.960
I regret one motherfucking day of the last 23 years that I fucking literally have given
00:21:52.080
my entire life to building this? You think I fucking regret that, bro? No, there's no
00:21:56.360
chance. No, because I can do anything I fucking want. Now, sometimes do I get bored and I'm
00:22:02.640
like, fuck this, this, yeah. But guess what? Poor people get bored too. So there's give
00:22:11.160
and take. Don't trade the hard for the fucking hard work for this hard life. Trade the hard
00:22:17.000
work for a good life. You're going to feel good. You're going to be happier. You're going
00:22:21.320
to, your family's going to be better off. There's a million trade-offs and you all know
00:22:24.500
it's the right thing. And you let these average motherfuckers that are in your ears all the
00:22:28.220
time. Talk you out of it. Convince you that it's immoral. Convince you that it's not
00:22:32.480
important. It is fucking important. And it's important for a lot more fucking reasons than
00:22:36.600
just some numbers in a fucking bank account. Do you want to be happy during the time you
00:22:40.840
are here on this earth? Do you want to be able to do what the fuck you want? Do you
00:22:44.380
want to be able to make an impact? Do you want to be, do you want to be someone who's
00:22:47.680
like actually able to fix things? Do you want to be someone who, who, you know, or, or
00:22:53.100
do you want to be someone who struggles with every fucking thing because they can't
00:22:56.400
put 50 fucking bucks together? Cause that's your options, dude. Uh, Andy, uh, question
00:23:01.880
number three and business. Okay. From year zero to year five, what would you say was the
00:23:07.980
most rewarding lesson, uh, you learned in that time? And was it an instant realization or did
00:23:13.580
you come to it much later on? Well, easily the biggest thing that I learned the first five
00:23:22.260
years in business that anybody will learn the first five years in business is that it takes
00:23:30.000
fucking time. Okay. You have to persevere the amount of misunderstanding about how much effort
00:23:38.440
and how much work and how much time and how much dedication it actually takes to get something off
00:23:45.040
the ground from an idea to a concept to an operatable model, um, is greatly misunderstood.
00:23:55.360
Most people think that they can do this in literally fucking 90 days because you have every
00:24:00.560
fucking asshole out there with any sort of business running some sort of fucking coaching
00:24:05.760
group or running some sort of fucking program that teaches people that it's just turnkey shit
00:24:11.640
and it fucking isn't. Okay. So did I realize that then? Absolutely not. But I do see it very clearly
00:24:21.480
now. Okay. I'm 23 years in to this same industry and that lesson has been consistent with everything,
00:24:32.500
whether it be my mentality, whether it be my fitness, whether it be other business concepts,
00:24:39.740
the cake takes time to bake. All right. If you don't understand that and you don't understand that
00:24:47.340
time is an important part of the recipe, it is a essential ingredient. You're going to consistently
00:24:55.080
do the same thing that most people do, which is they start some shit. Uh, they do it for a little bit
00:25:00.560
of time. It gets frustrating. And then they decide I'm going to do something else. And they repeat that
00:25:05.820
process over and over and over again. And before they know it, they're 40 fucking years old and
00:25:10.960
they don't have shit to show for it, except they worked exactly the same amount of difficult time
00:25:17.100
that someone who has successful at 40 years old that stuck with their shit. Right. Okay. So what ends
00:25:23.860
up happening is you jump from idea to concept, a new thing, to new shiny object every time you get
00:25:30.780
frustrated and that never produces any fucking result. And so you get to be 40 and you're like,
00:25:36.880
fuck, I worked for 20 years. I don't have shit. Well, yeah, motherfucker, because you didn't let
00:25:41.660
your cake bake. All right. I can give you that. I can give you the perfect fucking recipe. I can go
00:25:46.460
get the recipe from fucking Martha Stewart, bro. And she'd give you all the fucking ingredients.
00:25:51.400
And if I go and put them in a pan and mix them all up and fucking put them in the oven and I look at
00:25:56.420
the oven and I say, all right, well, she said 400 degrees for 40 minutes. All right. And I say,
00:26:03.500
well, fuck dude, I'm smarter than her. I'm going to do 800 degrees at 20 minutes. What happens to
00:26:07.600
cake? It's math. Oh, it fucks up. What happens? You cook, burn the shit up. That's right. And what,
00:26:13.460
that's what happens to people. So people think that time is some sort of thing that they can get
00:26:18.640
around. You can't get around it. You can't get around it in fitness. You can't get around it in
00:26:23.360
business and you can't get around it in fucking life. So you have to accept that that's part of
00:26:28.120
the process. So my biggest lesson by far, which has been extremely valuable in every area of life
00:26:35.360
is that good shit takes motherfucking time. It's just part of the process. And if you can accept that
00:26:42.760
and understand that, that's not just me saying this shit. Okay. There is actual reasons why this is
00:26:49.540
that are statistically provable. It takes the average person nine times to see or hear about
00:26:57.480
your product to make a purchase. What are you going to do? Are you going to shove it in their
00:27:02.880
face nine times today? Because if you do, they're going to tell you to get fucked. All right. So we
00:27:08.980
have to understand this statistical math. Customers take time to familiarize and then decide that they're
00:27:18.000
going to give you a shot. This is also why it's so important to keep the customers that you acquire,
00:27:25.020
which most people never fucking even think about. And that is the entire motherfucking game.
00:27:31.120
They think about acquisition because they think there's an unlimited amount of people out there
00:27:35.720
and there isn't. No matter how much you think there is, there's not. And with the advent of social
00:27:43.780
media that has shrunk the world, which means people communicate at a fast rate of time,
00:27:49.840
which means if you don't do the things that a customer desires, they're going to tell a story.
00:27:55.120
And they're not just going to tell a story when you do great. They're going to tell a story when
00:27:59.500
you do medium and they're going to tell a story when you do bad. So a great way to understand this
00:28:04.320
and to operate is to consider the story that is being told about you after every motherfucking phone
00:28:10.680
call, after every fucking text, after every fucking email, after every interaction that you may have
00:28:16.520
with a potential customer, what is the story they're fucking telling? Because that's going to dictate your
00:28:22.980
future. All right. So it takes time. That's my, my, it's the biggest, most important lesson
00:28:34.520
that I think anybody could ever learn is that bro, it's going to take longer than you think.
00:28:40.400
And not only is it going to take longer than you think, it's probably going to take a lot longer
00:28:43.900
than you think. Yeah. You're just going to have to keep it moving. So do you look at it as like this
00:28:48.860
uncontrollable variable almost? Like it's obviously accounted for, but like, do you look at it like
00:28:54.120
you can speed that up at all? Well, of course we want to speed it up as fast as possible, but we also
00:28:59.280
don't want to alienate any of the other concepts like retention or the quality of how we do things.
00:29:05.620
We don't want to rip people off. We don't want to rip them off on the front end because then you
00:29:09.480
can't retain them. Right. Then you don't have a pool to build. Like there, there's a, there's a big
00:29:14.400
picture strategy here from 10,000 feet in the air that most people can't grasp. There's, there's,
00:29:20.320
there's multiple parts to running this play. Just like you're drawing a diagram of a football play.
00:29:24.720
Like there is the offensive lineman got a fucking block. The running back's got to go out on a
00:29:29.940
swing route. The fucking receivers got to run down. Like there's play action. Like there's all
00:29:34.520
these different things. And most people, because they believe these dumb fucks on Instagram who run
00:29:39.460
these fucking bullshit coaching groups who don't know shit. Okay. They're telling you acquisition.
00:29:46.700
It's not acquisition. Acquisition is one part of it. There's multiple other parts and time is the
00:29:55.600
most important part because you can't fucking get around it. So you should just lock in and accept
00:30:01.460
that right now, because here's another thing to think about. If you don't go through this process
00:30:07.620
and get these reps in over the course of time, you're, you're not going to have the skills needed
00:30:13.280
to compete at a high level. All right. These people who go out and quote unquote, get lucky
00:30:18.260
in business because there is such a thing. There are people that hit on a trend or they, they, they,
00:30:23.840
they're in the right place at the right time and they make a fuck ton of money. Now those people are
00:30:28.360
the, the, by far the exception to the rule. Okay. You're never going to, that's never going to happen
00:30:33.060
to you. Just accept that right now. Put it out of your fucking brain. You like me are going to have
00:30:38.200
to grid it out and build some real shit. But when those people try to compete with me,
00:30:47.100
they get fucking destroyed because of all that time that I had to go through learning these little
00:30:53.860
bitty skills one day at a time, one mess up at a time, one, one pissed off customer at a time.
00:30:59.260
I learned those things over the course of 23 fucking years. So now when someone does get hot pretty quick
00:31:05.180
and they end up coming against like somebody like me, whether it be me or anybody else who's had to
00:31:09.560
build real shit, the person who's had to grid it out will fucking destroy them because these people
00:31:14.500
simply do not possess the skills necessary to compete at that level. Right. Does that make sense?
00:31:19.100
Absolutely, bro. Okay. So this is what you guys are not fucking thinking about. And I know when
00:31:23.240
you're 20 years old and you're 19, you want to fucking be a bottle, bro. I wanted to be that too.
00:31:28.500
Okay. But it just wasn't in the cards. But by the time I was 30, I was doing pretty fucking good.
00:31:32.300
And all the people I thought were doing better than me at 20 weren't. And by the time I was 40,
00:31:37.140
the gap was widened a hundred fold. And when I'm 50, it's going to be a million fold.
00:31:42.380
All right. So this is how the game is fucking played. Ignore the fucking quick hits. Ignore
00:31:47.120
these fucking idiots on the internet selling you their fucking courses about their bullshit.
00:31:51.440
Right. Okay. Subscribe to people who have built real things. Can you go to their business?
00:31:56.900
Can you go see their operation? Can you actually order their product? And what is the experience
00:32:02.940
like? What is the quality of their product like? You need to vet these people because a lot of these
00:32:09.200
motherfuckers on the internet are coaching for the sake of fucking coaching. And that's how they make
00:32:13.600
their money. So then they turn around and show you, oh, I'm the expert. Look, I'm rich. Well,
00:32:19.180
yeah, you just got rich by selling them bullshit. Exactly.
00:32:22.180
And people are so fucking desperate to make any money. They think that this motherfucker has a
00:32:27.080
secret. That motherfucker don't have a secret. Where's this fucking company? You see what I'm
00:32:32.960
saying? Absolutely, bro. We have to be smart, dude. And it'll take someone three or four times
00:32:38.700
getting burned by people like that before they realize that it's just not the way it works.
00:32:44.620
You know, I was, because we're starting the MFCEO project again, I've been looking at the
00:32:48.580
coaching space a little more carefully like I used to when I was in the personal development
00:32:52.420
space real heavy. And, uh, bro, it's crazy. Like not only do you have, it's way worse than it was
00:32:59.960
three years ago too. Not only do you have people coaching that don't know shit. Now you have coaches
00:33:05.320
that are teaching people how to coach that aren't even successful fucking coaches. So you got,
00:33:10.920
that's bad, man. It's insane. It's fucking insane, dude. It's insane. Yeah. So you got coaches out
00:33:19.060
there selling coaching programs. I'm sorry. No. Do you understand what I'm saying? You got coaches
00:33:25.660
that have never built shit selling people programs on how to be a coach. That's where the fuck we are.
00:33:32.860
So ask yourself, dude, is this person really who the fuck they say they are? Let's see their
00:33:38.800
fucking building. Let's see their fucking business. Let's see their office. Let's see
00:33:42.160
the customers. Let's see what the fuck they are actually built. And I can promise you there's
00:33:46.220
about three or four motherfuckers out there teaching you anything who have actually built
00:33:50.140
shit. You need to be careful, man. People will straight up take your fucking money and not offer
00:33:57.500
you any fucking thing in return. I didn't cook. I didn't fucking cook. Bro, I didn't start
00:34:04.140
Arte till I was nearly 20 years in business. Right. I was 19 motherfucking years in business
00:34:08.960
when Ed Milet and I started Arte. You see what I'm saying? Absolutely. Massive difference. Yeah.
00:34:15.560
Yeah. And by the way, you could go see what the fuck that man built. You could see what I've
00:34:20.720
built and not just here in multiple companies. Like it's, listen, you get what the fuck you pay
00:34:29.140
for. If you're stupid, they're going to take your money. Don't be stupid. It's real. Well,
00:34:35.680
guys, Andy, that is three. Let's go pay the fee. Please share the show.
00:34:40.300
Yeah. Went from sleeping on the floor. Now my jewelry box froze. Fuck a pole. Fuck a stove.
00:34:46.500
Counted millions in a coat. Bad bitch. Booty swole. Got her on bankroll. Can't fold. Doesn't know.