REAL AF with Andy Frisella - November 23, 2022


421. Q&AF： Abundance Mentality, Grateful With Enormous Goals & Most Important Business Lesson When Starting


Episode Stats


Length

34 minutes

Words per minute

191.88428

Word count

6,699

Sentence count

563

Harmful content

Misogyny

7

sentences flagged

Hate speech

17

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

On this episode of The Realists, DJ Johnson joins the show to talk about his recent weight loss journey and how he plans to continue to lose weight. DJ also talks about his trip to Mississippi and what he s been up to the past week.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
00:00:21.160 to the lies, the fakeness and delusions of modern society and welcome to motherfucking
00:00:24.800 reality. Guys, today we have Q and AF. That's where you submit the Qs and I bring you the
00:00:32.900 AFs. And as always, oops, there's my Instagram. I was checking my Instagram. I'm so good at
00:00:38.240 this that I do Instagram while I'm doing this. So you can always submit your questions too
00:00:45.800 and please make them about anything because I am the answer of all questions. It can be
00:00:51.800 about business. It can be about life. It can be about anything else. Just ask. Where
00:00:59.880 do they submit these questions? Guys, email these questions into askandy at andy for seller
00:01:03.920 dot com. And what's your Instagram, bro? Guys, I'm on IG at at officially B Johnson. You
00:01:11.500 guys need to be following DJ, man. You just made an awesome post last night about a 75
00:01:15.700 hard down 32 fucking pounds, bro. That was awesome. Yeah, it was good. Yeah, you look
00:01:20.360 good. Yeah, I'm making great project. Uh, your, your fucking whole, your whole shape
00:01:24.760 is changing. Yeah, it is. It is. And I mean, it feels good. Like feels much better than
00:01:29.440 being fucking, you know, I bet you feel way more athletic. Yeah, a little bit, man. You
00:01:33.700 know, hips are moving a little bit better. Yeah. You know what I'm saying? You try to tell
00:01:38.300 us something. Anyway, make sure you follow my man. All right. Uh, this is your first time
00:01:44.220 listening. We have multiple formats of the show inside the show. This one is Q and AF, but
00:01:49.700 sometimes when you tune in, we have CTI CTI is more like, uh, the news it's comedy. Uh,
00:01:55.840 we throw up three topics on the screen. We talk about how stupid the people are that actually
00:02:00.400 wrote them. Then we talk about what could be potentially the truth. And then we talk about
00:02:04.980 how we can all work together to solve these problems, what the action steps are. And we
00:02:09.500 do so, uh, by making fun of the whole entire fucking world. So if you're sensitive and you have
00:02:15.140 no sense of humor, uh, don't listen to the show. Sometimes when you tune in, we have real
00:02:20.400 talk. Real talk is five to 20 minutes of just some real shit that I think you all need to
00:02:24.080 hear. And then sometimes we have full length and full length is more like your traditional
00:02:27.920 podcast setting where we bring somebody in, uh, and we have a conversation with them.
00:02:33.840 So that's how the show works. So you're going to get something different, uh, consistently
00:02:38.720 as you tune in, there is a fee for the show. We don't do this, uh, for the good of it.
00:02:45.200 Okay. We do this because we want, well, I guess we do do it for the good of it. We don't do
00:02:49.100 it for the money. We do it for the good of it. That's the truth. Okay. I could make a lot
00:02:53.020 of money doing the show running ads. Um, but I don't, I, I, I can make eight figures a year
00:02:58.160 running advertisements on the show and I don't do it because I don't want to answer to people.
00:03:03.500 Okay. I don't need the money. I don't want to answer to people. And I don't want other
00:03:06.640 people's opinions to affect what the fuck I am or, and I am not saying. And so in exchange
00:03:11.700 for that, please help us grow the show. Okay. A lot of you guys will listen to 20 shows and
00:03:16.140 only share us once the fee works like this. If you listen to a show and you found value
00:03:21.580 in that particular show, what I'm asking for you to do is to share that show. That's the
00:03:26.180 only way we grow the show. We've been able to maintain a top ranked podcast for almost a
00:03:30.920 decade now on that system. And, uh, I appreciate all of you that share the show and help drive
00:03:37.680 that, uh, tremendously, but there's a lot of people that don't do that. And I would appreciate
00:03:41.800 if you guys would also participate in that. And I think we can all agree that it would make people
00:03:45.880 better. So let's do that. Uh, with that being said, what we got, you got some good ones,
00:03:52.760 got some good ones for you. Could have never guessed that. Um, what's going on, man? What'd you do
00:03:57.560 this weekend? Uh, you know, I went to, uh, Mississippi, Jackson, Mississippi with my,
00:04:03.180 with my guys and had a little, little trip down there. That was cool. Yeah, it was, no,
00:04:07.560 it was good, man. It was good. Um, got my shit done, just finished 75 hard. So that was fucking
00:04:13.000 awesome. You know? And it was cool. Cause like a Saturday morning, I woke up Saturday was my last
00:04:18.580 day. I woke up Saturday morning. I'm like, I'm gonna knock my workouts in first and hammer my water,
00:04:24.060 do my reading right before we, I got, you know, I got meetings and shit. So
00:04:27.020 you know, but it was cool cause waking up, you know, typically you have these,
00:04:30.860 these weekends go, you know, Saturday morning, the drinking starts at like, you know, whenever
00:04:35.040 you wake up at 7am, like you're going. Yeah. It's like a tailgate. Yeah. People outside the
00:04:39.060 hotel, you know, like they're chilling. Right. Yeah. And I'm out there doing my fucking laps,
00:04:43.160 you know what I'm saying? And everybody's like, you know, they're looking cause like my, my club
00:04:46.300 guys, like my, in my chapter, they know, but like, you know, it wasn't widely known throughout
00:04:50.140 the, uh, the organization, but it was cool. Yeah. I wonder how many dudes are going to see
00:04:54.980 that and be like, man, I didn't get my shit together. You know, cause I mean that, and that
00:04:57.520 was the thing. It was a great conversation started, you know, they're like, man, what
00:04:59.960 were you doing this morning? Yeah. I'm like, you know, you were like everything good. You're
00:05:03.140 all right. I'm like, fuck yeah. Everything's great. Yeah. You know what I'm saying? I'm
00:05:05.220 getting my shit done. Yeah. And, uh, so it was, it was cool, man. It was really, really
00:05:09.200 cool. That's something that people don't talk about enough when it comes to live hard
00:05:12.240 program. You're unfamiliar with live hard program. You can, uh, it's free and you can just
00:05:17.900 listen to episode 208 and they'll explain it all to you. It's free. I paid for it.
00:05:21.980 Well, buyer beware motherfucker. Uh, it's a great way. We won't talk about the leadership
00:05:30.420 that's created through the action of that program enough. Yeah. You know? Yeah. Well,
00:05:34.500 I mean, you, I mean the ripple effect, bro, that's what I'm talking about. Yeah. It's
00:05:37.420 fuck. I mean, like, you know, I talked to at least 10 guys that like we had genuine
00:05:40.960 conversations about it. Even if one of those fucking dudes go home and fucking get 0.99
00:05:44.660 started on something like that, that would make me feel really fucking good. You know?
00:05:48.800 So, I mean, it was, it was cool, man. That ripple effects massive. I mean, even if
00:05:52.580 they're just going out to go, you know, maybe just walk some laps, I don't know, but
00:05:55.820 just getting better, man. I think it's, it's, it's an awesome fucking part of the
00:05:59.640 program for sure. What do we got, bro? Got three good ones, man. Let's knock these
00:06:06.440 out. Uh, any question number one, my wife and I, uh, have run our business for almost a
00:06:13.500 decade now. And for the first seven to eight years, we didn't have a lot of money. Uh, but
00:06:18.460 the little money that we did have, we reinvested a ton into our business to grow
00:06:22.160 long-term. We now have a couple hundred thousand saved and, you know, we've
00:06:26.680 noticed a change in how we invest. Uh, we're very fortunate to have more money
00:06:31.280 than we've ever had, but we are hesitant to lose it since we've struggled
00:06:35.520 financially for the majority of our careers. Our question is how do we get over
00:06:39.980 the, we don't want to lose this mentality and think more long-term about our
00:06:43.300 money? Well, you have to come to the understanding of reality. If you do not stay
00:06:48.020 aggressive about accumulating funds, you will eventually not have any funds.
00:06:52.880 That's, this is something that people, a lot of people have this happen to them.
00:06:58.960 They make a, they make a little bit of money. Okay. And then all of a sudden
00:07:03.660 their mentality changes from what it was that got them the money to protecting
00:07:08.200 the money. And I think that's a natural thing that everybody goes through, but we
00:07:12.300 also have to realize that while it's smart to make good investments and to be
00:07:17.260 smart about conserving that main, uh, equity nut, which is what you have there.
00:07:22.180 Right. We also have to stay aggressive on accumulating the funds and putting funds
00:07:26.480 back into that. And what usually happens where people really screw up is
00:07:30.060 instead of, um, doing whatever it is they did to get the money in the first place,
00:07:37.640 they get to a certain point and then it goes into straight up defense. Okay. And
00:07:42.440 we've talked about this on the show before, you know, prevent defense and
00:07:45.120 football does not fucking work in the fucking second quarter. Yeah. You're
00:07:48.440 going to fucking lose. Okay. So it's really a perspective switch that you need
00:07:52.820 to be conscious of. And the fact that you're even asking the question shows to
00:07:56.960 me that you're aware enough to understand that this is not a good thing. Okay. We
00:08:01.600 have gotten a little bit complacent. We've gotten defensive. We've gotten
00:08:04.820 fearful. And not only are those bad strategies, they are also putting out
00:08:10.880 vibes into the universe that actually brings you what it is you're thinking
00:08:15.420 about. So when you're thinking about how to not lose money, you end up losing
00:08:19.640 money. Right. But when you think about gaining money, you gain money. And so you
00:08:24.800 have to understand that there's a multiple aspects to this, but the main thing
00:08:29.000 is, is, and how I've gotten around this is I just pretend I don't have
00:08:33.100 anything. I just pretend I don't have anything. Like I come to work every day.
00:08:37.360 Like it's fucking day one. Yeah. I come to work. Uh, when I think of like
00:08:41.720 yesterday, I spent all day on Sunday, uh, coming up with strategies to
00:08:46.000 aggressively grow the initiatives that I'm working on. Yeah. Right. Most people
00:08:52.340 wouldn't do that in my scenario. Most people will be like living the life and
00:08:56.260 that's okay to live the life sometimes. But when you switch the mentality off of
00:09:00.220 what got you where you are into a different mentality, it's only a matter
00:09:03.820 of time before you don't have what it is you have that you produce with this
00:09:07.060 other mentality. Yeah. So realize that this is a very real thing. Like you will
00:09:13.140 lose if you don't switch that mentality. And the easiest way that I've found to
00:09:18.840 make that switch mentally when you do have some things, because it is harder when
00:09:23.380 you have resources to believe or behave as if you don't because you do. Yeah. So
00:09:31.980 like, that's where I talk about zero option mentality, right? Like part of zero
00:09:36.820 option mentality. And if you're unfamiliar with zero option mentality, um, it's
00:09:40.460 basically the idea that you, your back is against the wall, just like it is on
00:09:44.100 day one, the literal day one that you started it, whatever it is that you do.
00:09:48.640 More than 80 years ago. Yeah. Yeah. Like I had to execute. I didn't have a
00:09:52.500 choice. I had to do it. And as you get more successful, that, that mentality
00:09:57.580 becomes more and more rare and harder to cultivate. And so the way I've been able
00:10:02.300 to do that in my life is, you know, I have a saying that I use around here and
00:10:08.080 around everywhere I go, which is fucking day one. Like I use my language to
00:10:12.500 reinforce the idea. Yeah. Okay. Like if you come here, it's today is fucking day
00:10:17.540 one motherfucker. Like it doesn't matter what we did for the last 23 years.
00:10:21.600 It's day one today. All right. That's one thing. Another thing is when people
00:10:27.280 congratulate me on the success, I always say the same thing. Do you know what I
00:10:32.280 say? What do I say? A long way to go. A long way to go. Okay. Cause that helps
00:10:37.160 reinforce the zero option mentality. People think I'm being falsely humble or that
00:10:42.300 I'm like digging for more compliments or something. No motherfucker. That's how I
00:10:47.520 think. I truly think I have a long way to go. When I compare myself to the people
00:10:53.260 who are literal fucking legends on this planet, I am not a booger on their fucking
00:10:57.260 nose. And I'm very aware of that. So just because you look at my life and you
00:11:01.480 think, Oh, he's got everything, blah, blah, blah, blah, blah. I have everything to
00:11:04.640 your standard. I don't have everything to the standard and there's a big
00:11:08.460 fucking difference. Okay. So when people congratulate me, I say, I got a long way
00:11:13.540 to go or I'm just getting started or it's day one. And people take that a
00:11:16.860 number of different ways, which is none of my concern. I don't give a fuck how
00:11:19.480 they take it. Right. These are the things I say to keep me in the place I need to
00:11:23.900 be so that I can stay aggressively moving forward. So I don't fucking lose my
00:11:29.700 shit. Yeah. Okay. Because every single person I've ever seen that loses their
00:11:33.660 fucking wealth or loses their business or loses their success, they lose it
00:11:37.400 because they start believing they're fucking where the fuck they need to be. And
00:11:41.780 that's a very cancerous, dangerous place to think. Like if you think you're the
00:11:46.540 best, bro, it's only a matter of time before someone humbles you. Okay. Like
00:11:51.020 I know, I know that like for me to feel good about my life at the end of it, I
00:12:01.440 have to keep going because I'm not going to be able to look back and be like,
00:12:06.200 fuck, what could I have done? What could I have this? I won't be able to handle
00:12:10.780 that. Like, so I, that's another thing that I do to keep that mentality. Right.
00:12:14.780 Like I think about what I'm going to think about my life when I'm older. You
00:12:19.300 see what I'm saying? So I try not to leave anything on the table. And so these
00:12:22.380 are all little tips and tricks, but the reality is, is that you have to figure
00:12:26.380 out what works for you to get you in a place so that you are operating with
00:12:31.220 urgency that the same urgency, if not more urgency that got you to the place
00:12:37.720 where you're having this issue of comfort, which is what it is. The issue is
00:12:41.720 comfort. You're asking me, how do I not feel comfortable? Yeah. Well, it's real
00:12:46.880 simple. Pretend like you don't have anything. Like just cut that off. Don't use
00:12:51.640 the money. Don't, don't look at the money. Don't think it's there. And then how did
00:12:55.720 you behave and keep going? And that's, that's how I do it. Yeah. It's extremely
00:13:01.480 important thing to understand because dude, this is you realize dude five years
00:13:08.380 can make a massive difference in where someone is. Okay. Meaning you could be
00:13:13.660 very comfortable right now. You could have millions of dollars right now. And in
00:13:17.180 five years have nothing simply because you thought you had a lot now. So realize
00:13:23.840 that like you haven't done shit. Yeah. Okay. And you, you know, like, and I'm not
00:13:29.260 saying this to hurt anybody's feelings, but a couple hundred grand ain't
00:13:32.840 enough, bro. It ain't enough. You're going to have to keep going. That's real
00:13:37.520 talk. And he followed up on that though. Right. So like that's your
00:13:40.740 mentality. Have you found it to be easier or harder to kind of trickle that
00:13:45.440 mentality down to your employees or the executives that are running these teams
00:13:49.320 or departments? And in terms of what way? Like teach, like passing that zero
00:13:54.260 options mentality, passing that day one mentality down as it, has it been
00:13:59.360 difficult? Yeah. It's very difficult. And the bigger you get, the harder it gets.
00:14:02.300 Okay. Because like, for example, like when you're an established company or you
00:14:06.360 have something going on that everybody thinks is good, they're walking into that
00:14:10.920 with a different perspective than you would have on your fucking first day. 0.95
00:14:14.420 Like when I come in here, bro, like this, this beautiful, amazing facility with all
00:14:18.520 these hardworking, bad-ass motherfuckers that kick ass. I don't recognize this as
00:14:24.300 like success. Like, you know what I think about? I think about living in the back of
00:14:28.520 that first fucking retail store and how easily and quickly I could go back to
00:14:33.440 that. That's what I think about. Okay. So like these people that come in here, they
00:14:38.980 look around and they think like, holy shit, this is the coolest place I've ever been.
00:14:42.540 But we made it. Yeah. But the thing is, is that these, that's their perspective. They
00:14:49.880 don't understand what it took to get here. So it's our job as leaders to cultivate that
00:14:56.140 mentality with them, which requires, you know, multiple touches, many conversations, proper
00:15:02.000 coaching. And then some people still won't get it. Like some people just can't grasp it
00:15:07.200 because they weren't along. Right. Or they're not invested. Yeah. And they, and because
00:15:11.320 their standards, they look at this as the ultimate win, they can't grasp the idea of
00:15:17.400 what, how big the project really is. Right. You see what I'm saying? So that, and that
00:15:22.780 will come for all of you guys, like all of you guys out there running companies. And
00:15:26.580 some of you guys run massive companies, even bigger than what I run. They listen to
00:15:30.360 the show and you guys understand that what I'm saying is the absolute fucking truth. The
00:15:35.880 biggest challenge that we have as a, as a company that's 23 fucking years in. Okay. Collectively
00:15:43.320 is to get the younger people to understand what it took to get here. Right. You see what I'm
00:15:49.660 saying? Right. Because what they think it took to get here, they actually don't understand.
00:15:55.000 And because they don't understand it, they operate as if, you know, they've won, we've won.
00:16:01.220 And that's a very cancerous mentality to any brand. So you, if whatever company you're involved
00:16:07.720 in or however big your, your company gets, you're going to have to address this multiple
00:16:12.380 times as you grow. Yeah. Right. Every three or four years, you have to reset the motherfucking
00:16:17.360 standard and make sure that everybody understands it. Okay. So it's a, it's a, it's a real concern.
00:16:23.680 It's, it's a real thing. And a lot of the reason that most companies can't ever get past a
00:16:27.980 certain point is because they can't recognize that what they're doing now is not the same
00:16:33.020 behavior as to what they did to get here. And that's, that's what ultimately kills most
00:16:38.000 companies. Yeah. Uh, Andy question number two, uh, Andy, most successful people are always
00:16:44.380 working for more. Uh, it seems like they're never satisfied with where they are. Average people
00:16:49.160 always think, uh, such people are constantly on the lookout for something else, uh, than what
00:16:54.180 they have in present. How do you explain to those people, the balance between being grateful
00:16:59.340 for what you have, uh, and still having big, enormous goals. And how do you keep a balance
00:17:05.200 of that? Well, look, to keep your sanity, you have to have, and I have a whole episode on
00:17:10.900 this. It's about, uh, the equation of happiness, but to keep your sanity, you have to have gratitude
00:17:17.040 because when you're on a mission to, to build something great, it's going to feel like most of
00:17:22.780 the time that shit is not going the way that you want it to go. And it's not, that's not
00:17:27.580 a bad day. That's just the process. The process is shit breaks and you fix it and you improve
00:17:33.400 it every single time. And that shit breaks every single day. And so, you know, having
00:17:38.700 the, I, the mentality of gratitude, uh, accompanied with purpose, defined purpose, and then also
00:17:45.200 exercising discipline will allow you to feel good about where you're at, understanding that
00:17:50.740 you're moving forward, uh, simultaneously with that. So, you know, I think the biggest
00:17:56.380 thing that we all have to recognize is that gratitude is a necessity for people who are
00:18:02.180 building anything that is outside the norm of an average existence because it's hard.
00:18:09.340 And if you don't have it, you're going to be fucking miserable and you're going to feel
00:18:12.160 like you're going fucking insane. So it's not something that's like, and I would be the
00:18:16.220 first one to say, man, that's bullshit. That's, that doesn't matter. Blah, blah, blah. That
00:18:21.140 does matter if you don't want to go fucking insane. Right. Okay. So what I try to do is
00:18:27.240 to make myself understand, like when I'm, you said, how do we communicate this to, to people?
00:18:33.520 First of all, not everybody's going to get it. Yeah. Okay. Some people, like you said,
00:18:38.140 average people, well, they're average for a fucking reason. These people aren't average
00:18:42.560 because they understand the game. They're not average because they have the same drive. You
00:18:46.600 have their average because they don't fucking get it. So we have to understand that there is a
00:18:51.780 mentality difference there between you and them. And your job is to get that, get it to click for
00:18:57.360 them to a point where they can join you and accompany you on your journey. Now, not every
00:19:01.880 person is going to step up to that. Not every person wants that. And because not every person wants
00:19:07.640 that, um, they will be miserable most of their lives because they will be trying to avoid the
00:19:12.700 hard. This is why people and most people are average because they're trying to avoid the hard
00:19:17.540 work. And what they don't understand is that when you try to avoid the hard work, all you're doing
00:19:24.420 is trading one hard for another hard. Okay. You're trading the hard work and instead of doing the hard
00:19:30.700 work and the shit that sucks. Okay. And the shit that creates greatness, you're choosing to opt out of
00:19:36.120 that. But in exchange for that opt out, you get an entirely different hard. And that's a hard of
00:19:41.140 not being able to pay your fucking bills, not being able to go to places you want, not being able to 0.99
00:19:46.280 live the life you want, not driving the shit you want, not living where you want, not being able to 0.75
00:19:50.460 do the things for the people you care about that you wish you could. That's what you're trading for
00:19:54.440 that. And this is a very easy thing to understand if you just think about it for a fucking second,
00:19:59.180 but most people will succumb to the incessant media propaganda, which is people who want to
00:20:08.880 achieve at a high level are greedy, materialistic, fucked up. There's something wrong with them.
00:20:14.360 They're lucky. They're lucky. They tell you all these reasons as to why people are the way they
00:20:19.000 are to get you talked out of becoming anything more than you are so that they can control you.
00:20:23.740 That's the game. So when you look at all these people out there and say, oh, well,
00:20:29.460 you know, money's not everything. Yeah. Money's not everything, but it's most things.
00:20:33.820 That's facts.
00:20:34.680 Okay. Tell me like, it's real talk. Now, a lot of people will fucking, a lot of people will fucking
00:20:41.660 balk at that and try to get me on technicalities, but y'all motherfuckers know what I'm trying to say. 0.98
00:20:46.520 Y'all know it.
00:20:47.540 Yeah. And it's always broke people that say that shit.
00:20:49.160 It is broke people. You never hear a motherfucker with fucking funds saying, uh, you know, money's
00:20:54.780 not everything unless they got so much fucking money that it doesn't fucking matter. Right.
00:20:58.560 Right. Right. Then they go vote Democrat and fuck it up for everybody else. It's the fucking
00:21:04.720 truth. There's only two kinds of people that vote for that shit. There are people that are
00:21:08.800 at the very, very fucking bottom or the people at the very, very fucking top. It's real.
00:21:13.200 So listen, you don't want to be this average motherfucker, dude, because not only are you
00:21:21.840 going to live an extremely hard life at the end of your life, you're going to fucking wish
00:21:25.980 you hadn't done that. And so whatever it is that you need to do, whatever it is that you
00:21:30.620 need to accomplish, whatever it is that's in your fucking heart that you think needs to 0.95
00:21:35.740 happen, you need to figure out a way to make it fucking happen. Otherwise you're going to 0.80
00:21:39.300 waste your whole life. Okay. You're going to fucking regret your whole life and you're
00:21:43.900 going to be frustrated your whole life because you won't be able to do shit. Do you think
00:21:47.960 I regret one motherfucking day of the last 23 years that I fucking literally have given
00:21:52.080 my entire life to building this? You think I fucking regret that, bro? No, there's no
00:21:56.360 chance. No, because I can do anything I fucking want. Now, sometimes do I get bored and I'm
00:22:02.640 like, fuck this, this, yeah. But guess what? Poor people get bored too. So there's give
00:22:11.160 and take. Don't trade the hard for the fucking hard work for this hard life. Trade the hard
00:22:17.000 work for a good life. You're going to feel good. You're going to be happier. You're going
00:22:21.320 to, your family's going to be better off. There's a million trade-offs and you all know
00:22:24.500 it's the right thing. And you let these average motherfuckers that are in your ears all the 1.00
00:22:28.220 time. Talk you out of it. Convince you that it's immoral. Convince you that it's not
00:22:32.480 important. It is fucking important. And it's important for a lot more fucking reasons than
00:22:36.600 just some numbers in a fucking bank account. Do you want to be happy during the time you
00:22:40.840 are here on this earth? Do you want to be able to do what the fuck you want? Do you
00:22:44.380 want to be able to make an impact? Do you want to be, do you want to be someone who's
00:22:47.680 like actually able to fix things? Do you want to be someone who, who, you know, or, or
00:22:53.100 do you want to be someone who struggles with every fucking thing because they can't 0.98
00:22:56.400 put 50 fucking bucks together? Cause that's your options, dude. Uh, Andy, uh, question
00:23:01.880 number three and business. Okay. From year zero to year five, what would you say was the
00:23:07.980 most rewarding lesson, uh, you learned in that time? And was it an instant realization or did
00:23:13.580 you come to it much later on? Well, easily the biggest thing that I learned the first five
00:23:22.260 years in business that anybody will learn the first five years in business is that it takes
00:23:30.000 fucking time. Okay. You have to persevere the amount of misunderstanding about how much effort
00:23:38.440 and how much work and how much time and how much dedication it actually takes to get something off
00:23:45.040 the ground from an idea to a concept to an operatable model, um, is greatly misunderstood.
00:23:55.360 Most people think that they can do this in literally fucking 90 days because you have every
00:24:00.560 fucking asshole out there with any sort of business running some sort of fucking coaching 0.99
00:24:05.760 group or running some sort of fucking program that teaches people that it's just turnkey shit
00:24:11.640 and it fucking isn't. Okay. So did I realize that then? Absolutely not. But I do see it very clearly
00:24:21.480 now. Okay. I'm 23 years in to this same industry and that lesson has been consistent with everything,
00:24:32.500 whether it be my mentality, whether it be my fitness, whether it be other business concepts,
00:24:39.740 the cake takes time to bake. All right. If you don't understand that and you don't understand that
00:24:47.340 time is an important part of the recipe, it is a essential ingredient. You're going to consistently
00:24:55.080 do the same thing that most people do, which is they start some shit. Uh, they do it for a little bit
00:25:00.560 of time. It gets frustrating. And then they decide I'm going to do something else. And they repeat that
00:25:05.820 process over and over and over again. And before they know it, they're 40 fucking years old and 0.60
00:25:10.960 they don't have shit to show for it, except they worked exactly the same amount of difficult time
00:25:17.100 that someone who has successful at 40 years old that stuck with their shit. Right. Okay. So what ends
00:25:23.860 up happening is you jump from idea to concept, a new thing, to new shiny object every time you get
00:25:30.780 frustrated and that never produces any fucking result. And so you get to be 40 and you're like, 0.84
00:25:36.880 fuck, I worked for 20 years. I don't have shit. Well, yeah, motherfucker, because you didn't let
00:25:41.660 your cake bake. All right. I can give you that. I can give you the perfect fucking recipe. I can go
00:25:46.460 get the recipe from fucking Martha Stewart, bro. And she'd give you all the fucking ingredients. 1.00
00:25:51.400 And if I go and put them in a pan and mix them all up and fucking put them in the oven and I look at
00:25:56.420 the oven and I say, all right, well, she said 400 degrees for 40 minutes. All right. And I say,
00:26:03.500 well, fuck dude, I'm smarter than her. I'm going to do 800 degrees at 20 minutes. What happens to
00:26:07.600 cake? It's math. Oh, it fucks up. What happens? You cook, burn the shit up. That's right. And what,
00:26:13.460 that's what happens to people. So people think that time is some sort of thing that they can get
00:26:18.640 around. You can't get around it. You can't get around it in fitness. You can't get around it in
00:26:23.360 business and you can't get around it in fucking life. So you have to accept that that's part of
00:26:28.120 the process. So my biggest lesson by far, which has been extremely valuable in every area of life
00:26:35.360 is that good shit takes motherfucking time. It's just part of the process. And if you can accept that
00:26:42.760 and understand that, that's not just me saying this shit. Okay. There is actual reasons why this is
00:26:49.540 that are statistically provable. It takes the average person nine times to see or hear about
00:26:57.480 your product to make a purchase. What are you going to do? Are you going to shove it in their
00:27:02.880 face nine times today? Because if you do, they're going to tell you to get fucked. All right. So we
00:27:08.980 have to understand this statistical math. Customers take time to familiarize and then decide that they're
00:27:18.000 going to give you a shot. This is also why it's so important to keep the customers that you acquire,
00:27:25.020 which most people never fucking even think about. And that is the entire motherfucking game.
00:27:31.120 They think about acquisition because they think there's an unlimited amount of people out there
00:27:35.720 and there isn't. No matter how much you think there is, there's not. And with the advent of social
00:27:43.780 media that has shrunk the world, which means people communicate at a fast rate of time,
00:27:49.840 which means if you don't do the things that a customer desires, they're going to tell a story.
00:27:55.120 And they're not just going to tell a story when you do great. They're going to tell a story when
00:27:59.500 you do medium and they're going to tell a story when you do bad. So a great way to understand this
00:28:04.320 and to operate is to consider the story that is being told about you after every motherfucking phone 0.71
00:28:10.680 call, after every fucking text, after every fucking email, after every interaction that you may have 0.99
00:28:16.520 with a potential customer, what is the story they're fucking telling? Because that's going to dictate your
00:28:22.980 future. All right. So it takes time. That's my, my, it's the biggest, most important lesson
00:28:34.520 that I think anybody could ever learn is that bro, it's going to take longer than you think.
00:28:40.400 And not only is it going to take longer than you think, it's probably going to take a lot longer
00:28:43.900 than you think. Yeah. You're just going to have to keep it moving. So do you look at it as like this
00:28:48.860 uncontrollable variable almost? Like it's obviously accounted for, but like, do you look at it like
00:28:54.120 you can speed that up at all? Well, of course we want to speed it up as fast as possible, but we also
00:28:59.280 don't want to alienate any of the other concepts like retention or the quality of how we do things.
00:29:05.620 We don't want to rip people off. We don't want to rip them off on the front end because then you
00:29:09.480 can't retain them. Right. Then you don't have a pool to build. Like there, there's a, there's a big
00:29:14.400 picture strategy here from 10,000 feet in the air that most people can't grasp. There's, there's,
00:29:20.320 there's multiple parts to running this play. Just like you're drawing a diagram of a football play.
00:29:24.720 Like there is the offensive lineman got a fucking block. The running back's got to go out on a
00:29:29.940 swing route. The fucking receivers got to run down. Like there's play action. Like there's all
00:29:34.520 these different things. And most people, because they believe these dumb fucks on Instagram who run
00:29:39.460 these fucking bullshit coaching groups who don't know shit. Okay. They're telling you acquisition.
00:29:46.700 It's not acquisition. Acquisition is one part of it. There's multiple other parts and time is the
00:29:55.600 most important part because you can't fucking get around it. So you should just lock in and accept
00:30:01.460 that right now, because here's another thing to think about. If you don't go through this process
00:30:07.620 and get these reps in over the course of time, you're, you're not going to have the skills needed
00:30:13.280 to compete at a high level. All right. These people who go out and quote unquote, get lucky
00:30:18.260 in business because there is such a thing. There are people that hit on a trend or they, they, they,
00:30:23.840 they're in the right place at the right time and they make a fuck ton of money. Now those people are
00:30:28.360 the, the, by far the exception to the rule. Okay. You're never going to, that's never going to happen
00:30:33.060 to you. Just accept that right now. Put it out of your fucking brain. You like me are going to have
00:30:38.200 to grid it out and build some real shit. But when those people try to compete with me,
00:30:47.100 they get fucking destroyed because of all that time that I had to go through learning these little 0.93
00:30:53.860 bitty skills one day at a time, one mess up at a time, one, one pissed off customer at a time.
00:30:59.260 I learned those things over the course of 23 fucking years. So now when someone does get hot pretty quick
00:31:05.180 and they end up coming against like somebody like me, whether it be me or anybody else who's had to
00:31:09.560 build real shit, the person who's had to grid it out will fucking destroy them because these people 0.98
00:31:14.500 simply do not possess the skills necessary to compete at that level. Right. Does that make sense?
00:31:19.100 Absolutely, bro. Okay. So this is what you guys are not fucking thinking about. And I know when
00:31:23.240 you're 20 years old and you're 19, you want to fucking be a bottle, bro. I wanted to be that too.
00:31:28.500 Okay. But it just wasn't in the cards. But by the time I was 30, I was doing pretty fucking good.
00:31:32.300 And all the people I thought were doing better than me at 20 weren't. And by the time I was 40,
00:31:37.140 the gap was widened a hundred fold. And when I'm 50, it's going to be a million fold.
00:31:42.380 All right. So this is how the game is fucking played. Ignore the fucking quick hits. Ignore
00:31:47.120 these fucking idiots on the internet selling you their fucking courses about their bullshit. 0.98
00:31:51.440 Right. Okay. Subscribe to people who have built real things. Can you go to their business?
00:31:56.900 Can you go see their operation? Can you actually order their product? And what is the experience
00:32:02.940 like? What is the quality of their product like? You need to vet these people because a lot of these
00:32:09.200 motherfuckers on the internet are coaching for the sake of fucking coaching. And that's how they make 1.00
00:32:13.600 their money. So then they turn around and show you, oh, I'm the expert. Look, I'm rich. Well,
00:32:19.180 yeah, you just got rich by selling them bullshit. Exactly.
00:32:22.180 And people are so fucking desperate to make any money. They think that this motherfucker has a 0.99
00:32:27.080 secret. That motherfucker don't have a secret. Where's this fucking company? You see what I'm
00:32:32.960 saying? Absolutely, bro. We have to be smart, dude. And it'll take someone three or four times
00:32:38.700 getting burned by people like that before they realize that it's just not the way it works.
00:32:44.620 You know, I was, because we're starting the MFCEO project again, I've been looking at the
00:32:48.580 coaching space a little more carefully like I used to when I was in the personal development
00:32:52.420 space real heavy. And, uh, bro, it's crazy. Like not only do you have, it's way worse than it was
00:32:59.960 three years ago too. Not only do you have people coaching that don't know shit. Now you have coaches
00:33:05.320 that are teaching people how to coach that aren't even successful fucking coaches. So you got,
00:33:10.920 that's bad, man. It's insane. It's fucking insane, dude. It's insane. Yeah. So you got coaches out
00:33:19.060 there selling coaching programs. I'm sorry. No. Do you understand what I'm saying? You got coaches
00:33:25.660 that have never built shit selling people programs on how to be a coach. That's where the fuck we are.
00:33:32.860 So ask yourself, dude, is this person really who the fuck they say they are? Let's see their
00:33:38.800 fucking building. Let's see their fucking business. Let's see their office. Let's see
00:33:42.160 the customers. Let's see what the fuck they are actually built. And I can promise you there's
00:33:46.220 about three or four motherfuckers out there teaching you anything who have actually built
00:33:50.140 shit. You need to be careful, man. People will straight up take your fucking money and not offer
00:33:57.500 you any fucking thing in return. I didn't cook. I didn't fucking cook. Bro, I didn't start
00:34:04.140 Arte till I was nearly 20 years in business. Right. I was 19 motherfucking years in business
00:34:08.960 when Ed Milet and I started Arte. You see what I'm saying? Absolutely. Massive difference. Yeah.
00:34:15.560 Yeah. And by the way, you could go see what the fuck that man built. You could see what I've
00:34:20.720 built and not just here in multiple companies. Like it's, listen, you get what the fuck you pay
00:34:29.140 for. If you're stupid, they're going to take your money. Don't be stupid. It's real. Well,
00:34:35.680 guys, Andy, that is three. Let's go pay the fee. Please share the show.
00:34:40.300 Yeah. Went from sleeping on the floor. Now my jewelry box froze. Fuck a pole. Fuck a stove. 1.00
00:34:46.500 Counted millions in a coat. Bad bitch. Booty swole. Got her on bankroll. Can't fold. Doesn't know. 1.00
00:34:53.160 Headshot. Case closed.