REAL AF with Andy Frisella - December 03, 2022


428. Q&AF: Rebrand Or Restart, Holding High Standards As A Leader & Aligning Your Values With A Company


Episode Stats

Length

46 minutes

Words per Minute

179.69337

Word Count

8,439

Sentence Count

716

Misogynist Sentences

2

Hate Speech Sentences

12


Summary

In this episode of The Realists, DJ and Andy answer your questions and talk about how to be a better human being. They also talk about what it means to be an entrepreneur and what it takes to be successful.


Transcript

00:00:00.000 What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
00:00:20.800 to the lies, the fakeness and delusions of modern society and welcome to motherfucking
00:00:25.080 reality. Guys, today we have Q and AF. That's where you submit the questions and I give
00:00:31.440 you the AFs. That's the answer as fuck or the Andy Priscilla answer or however you want
00:00:37.940 to make up your own little acronym. That's cool with me too. You can submit your questions
00:00:44.000 and they can be about anything. Two, guys, email those questions in to askandy at andypriscilla.com.
00:00:50.540 And you know, dude, guys, personal development, business, success, winning, kicking ass, being
00:00:55.940 handsome as fuck. I don't know how much I'm going to be able to give you on handsome as
00:00:59.540 fuck because there's a lot of genetic things that go into that, but everything else, you
00:01:04.020 know, we can talk about. When you tune into the show, you're going to find that we have
00:01:09.940 multiple shows within the show. And other times when you tune in, we have what's called CTI.
00:01:15.660 That stands for cruise the internet. Now cruise the internet is where we take up multiple
00:01:20.140 headlines. We throw them on the screen. We talk about them. We make fun of them. We
00:01:24.280 talk about what the problem is. And then we talk about how we can potentially solve these
00:01:27.440 problems as individuals collectively. Okay. Then sometimes we have real talk and I haven't
00:01:32.240 done real talk in a while, but I promise you, I'm going to get back to it on a regular
00:01:35.820 basis. That's five to 20 minutes of actual real talk. Uh, just what I think needs to be
00:01:41.000 said, little life lessons I've learned along the way that I'd like to share with you
00:01:44.520 guys. And then we have full length and full length. We're going to do more of as well.
00:01:48.140 And full length is, you know, a guest it's similar to what you guys see on most of these
00:01:51.620 other podcasts, uh, where you have a guest, you have me and DJ, we have a conversation
00:01:57.360 and, uh, you guys send me messages saying how I'm a shitty interviewer and I talk too
00:02:02.780 much and I should let the other people talk. But guess what? Guess what? I get to do whatever
00:02:08.360 the fuck I want and I do it. Okay. So if you don't like the full length, you can go listen
00:02:13.700 to one of the other guys who might do the full length type things. And that's fine with
00:02:16.960 me too. So for all of this amazing value that we give over the last, uh, you know, many,
00:02:22.860 many years on this platform of podcasting, I ask that you share the show. Okay. I don't
00:02:29.060 run ads. I don't take money from advertisers. I don't, you know, leverage my message because
00:02:34.660 I'm getting paid. I try to keep it as authentic. And I want you guys to know that whatever I say,
00:02:39.700 whether you agree with it or disagree with it, these are my actual thoughts. They're not bought
00:02:44.400 and paid for thoughts by anybody. Yeah. For anybody. And that's it. You know, if I were
00:02:49.320 to be bought and paid for, if I were, I would consider being bought and paid for by this amazing,
00:02:58.760 tasty, refreshing, energizing, soul giving energy drink by first form, but this definitely not an
00:03:11.520 ad, not an ad though. Yeah. I got the green one green machine, baby. Yeah. I like the green. I still
00:03:18.740 I'm, I'm blue razz until I die. Anyway, with the fee, the fee, the fee is important. Yeah. The fee
00:03:25.600 stay on topic. The fee is that because we're not bought and paid for guys, and I could really get
00:03:32.260 a lot of money for advertising and I could spend 30 minutes of the show running ads in your fucking
00:03:37.000 ears and pretending I use shit that I probably don't. Um, just share the show, dude. Like that's
00:03:42.420 all we ask to share with your friends. When, when, when you, when you think there's valuable information,
00:03:47.820 just share it. That's all we do. That's what we asked for. That's what the fee
00:03:51.100 is real. And this is all valuable information. Super valuable. Yeah. Like, like just in the
00:03:57.840 part, like this might be a side question, but like just the, the PD world itself, right? Like
00:04:02.380 do you think that most, like, how do you, how do you think most people look at personal development?
00:04:07.920 Do you think they see it as just like a, like an extracurricular hobby or is it like,
00:04:13.540 cause you look at it as an investment, right? Like, yeah, I think there's two different kinds of
00:04:17.280 people, bro. I think there's, there's people who consume mass amounts of personal development
00:04:24.320 content. They go to every seminar, they read every book, they listen to every show. They try to get as
00:04:30.380 close as they can to anybody who they deem has the magic formula, right? Thinking that there is always
00:04:40.660 something that's being withheld, or there's always more secrets to have, or there's always more,
00:04:45.700 there's something that like, I'm not sharing with them. And they got to get like real close to me
00:04:49.960 for me to like, say, Hey bro, come here. Here's the secret. Those people, I call them success
00:04:55.480 zombies. They're addicted to personal development content. Okay. And if I was an unethical human,
00:05:02.540 I would not talk about this. And I would just sell you guys a whole bunch of shit.
00:05:07.340 And which is by the way, what most of these other dudes do. Okay. So that's the first kind of person
00:05:13.060 that thinks about personal development and those people never win. They never fucking win. They
00:05:17.180 never win. They never create, they never build, they never become all the things that they think
00:05:23.000 they want to be. They will never become because they can't cross the chasm from information to
00:05:31.100 execution and put output. Yes. And, and then there's other people and dude, most of the people
00:05:36.200 that are with us here, they're these kinds of people. These are people who literally listen.
00:05:42.780 They understand that a lot of personal development is overlapping. They understand that there's only
00:05:48.620 so many rules and so many things that really matter. And they are listening and consuming for that one
00:05:54.280 sentence or that one paragraph or that one chapter of a book or that one thing that will make them
00:06:01.080 1% better. Okay. And they spend most of their time not consuming other people's information,
00:06:06.980 but actually going out and executing. Right. Those are the people that value my, personally,
00:06:12.820 my content. Okay. This is why, you know, in Arte Syndicate, these are, these are people that are really
00:06:18.220 doing shit. These aren't people that are like, Oh, one day I want to be something. No, these are the
00:06:23.040 people who are doing exactly what I just said. And it's unfortunate, dude, because the first group,
00:06:29.040 they have all the tools, they have all the knowledge, they, they, they are just trying
00:06:34.880 to figure out a way around having to do the uncomfortable part. Yeah. Having to invest many
00:06:44.000 years of your life on the same goal, having to lose relationships, lose friends, work obscene amounts
00:06:52.060 of hours. There's this misunderstanding and propagating of balance in the success equation
00:07:03.360 over the course of the last 10 years where a lot of people have come along and they have pointed at
00:07:10.600 people like me and they say, that's unhealthy living. Look how hard he works. He doesn't live the
00:07:17.260 kind of life. Blah, blah, blah, blah, blah. Well, yeah, but what the fuck have you done?
00:07:23.440 You see, when you look at any of these people who are saying this shit, the only thing, the only thing
00:07:29.300 that they've ever done is they may have sold you some information, books, courses, you know,
00:07:38.140 personal development content of some sort, they figure out a way to monetize it, but like,
00:07:42.720 they never actually practically built a business from the ground up, which guess what? That's what
00:07:47.920 all of you get to fucking go do or build a career from the ground up within an organization. These are
00:07:54.200 the real world things that people have to do. And, you know, we have an element of the personal
00:07:59.600 development space. I spoke about it on yesterday or on the show that we did with Tommy, um, where
00:08:06.000 it's, it's frustrating for someone like me where I'm like, bro, this is not that fucking hard.
00:08:11.020 It's just hard to do, right? Like there is no secret. There is no quick fix. There is no hack.
00:08:18.540 There is no path of least resistance. The quickest way for you to go from where the fuck you are to
00:08:24.780 where you want to be is that shit you're trying to avoid doing. That is the, and not only is it the
00:08:31.480 fastest way, it's the only way in most cases to get where you're trying to go. And people are far
00:08:37.740 better off committing to accepting that as reality. Okay. I must grind. I must work hard.
00:08:46.920 I must have failure. So I develop skills and I must not quick. So I can continue to push forward
00:08:52.820 as other people fall off the game, because really that's what we're talking about, bro.
00:08:57.440 We're talking about a game of endurance. We're talking about a game of outlasting everybody else.
00:09:03.000 That's really the key that no one talks about because as you move forward and as you get better
00:09:09.380 and as you push harder, the same people that started with you on day one, let's just imagine
00:09:14.900 there's 10 other people doing the exact same thing that you're trying to do, or there's probably a
00:09:18.280 hundred or a thousand or 10,000. It doesn't matter. After the first year, there's only half of those
00:09:24.400 people left. If that, after the second year, there's only half of them. After the third year,
00:09:29.840 it's you and like three other people. And after 10 years, you're successful by default because
00:09:36.480 everybody else is fucking quick. This is the game. This is the game. Nobody fucking teaches. And the
00:09:42.320 reason nobody teaches it is because they haven't fucking done it. They spent their entire lives
00:09:48.100 selling idealistic theories, feel good theories that do not work in application over the course of
00:09:55.500 time. And so dude, it's very frustrating for me because I completely understand the game.
00:10:01.820 I've been successful in the game in many different projects at many different levels. And I continue
00:10:07.600 to be, and that's just the fact. A dude who sells information and courses and seminars and shit
00:10:15.340 that hasn't built a real company does not deserve your investment. 100% fact. They don't deserve it.
00:10:21.480 So you're going there to hear shit that they read about or that they think they know about,
00:10:26.940 or that sounds good that gets you pumped up in the minute. And then you walk out the fucking door
00:10:32.120 and what do you do? You see what I'm saying? So if you're going to be someone who consumes personal
00:10:40.100 development, which you should, you should look at it as an investment. And what is it the purpose of
00:10:47.440 an investment to have a return that get a return? Okay. And, and it's up to you what return you get
00:10:54.020 because it's up to you to go apply. And that's what people are not understanding. It's very frustrating.
00:11:02.080 The, uh, the idea of balance, the idea of you could just like positive, think your way through
00:11:12.220 this shit and it's just going to happen. Like, bro, that's, you're going to, I, I want you guys
00:11:17.920 to hear me. The person who continues to look for the shortcut continues to look for the hack. Now I'm
00:11:24.360 not saying that you shouldn't look for the best ways to do things, but what I am saying is that not
00:11:30.420 a single one of those things that are going to be effective is actually easy to do in real life.
00:11:35.280 Hmm. And I got a question the other night when we were in Arte group and they were talking about,
00:11:39.340 um, you know, I don't know, like, I forgot what the, how it was phrased, but it was basically like,
00:11:45.140 I don't know, like, sometimes I feel like I'm becoming a workaholic and blah, blah.
00:11:51.300 That's what the fuck it takes. And people don't want to hear that shit. They want to hear that they
00:11:57.540 can show up. They can do, you know, a little bit of work or the bare minimum. They can live a great
00:12:03.340 life. They can fucking get it celebrated. They can get all the claps and all the praise,
00:12:08.000 live in the big house, drive the nice car, have the available funds, travel to earth and not really
00:12:13.880 pay anything for it. And that's just not reality, dude. Right. And the people who propagate that
00:12:18.920 are harming literally anybody who listens to their shit. Yeah. Because it's planting a false idea in
00:12:27.040 their head and then they'll get into it and they're like, well, what the fuck? Well, bro,
00:12:30.300 those people end up spending it's, this is why it's so frustrating because those people not only
00:12:34.820 spend their money with those people, but then because they've been told that there's these
00:12:38.420 other ways to do things that are like somewhat, you know, healthy. Okay. There ain't fucking nothing
00:12:44.460 healthy about what the fuck I do, bro. There's you're with me every fucking day. Like most, like,
00:12:50.280 I'm not saying this to be an asshole, but most people couldn't do it. They really couldn't do it.
00:12:54.140 That's also not like, that's, that's not to say that you're still not fulfilled and you're not
00:12:58.260 chasing a fucking passion. I fucking love it. You know what I'm saying? No, I fucking love it.
00:13:01.660 Yeah. Yeah. But dude, this is also, this is also why the idea of entrepreneurship should not be
00:13:08.240 glorified the way that it is. Yes. There's massive prizes. Yes. It's fucking awesome. Yes. My life
00:13:16.200 appears to be very fucking cool and it is cool, but it's cool for me. Yeah. And there's a price to
00:13:21.240 pay for that. Dude, I pay it every day and it's incredibly difficult even for me who's built myself
00:13:27.740 into someone with skills, with the understanding of how much effort it actually takes. And it's still
00:13:34.880 hard as fuck. It's still fucking hard every single day. So you have to understand, dude, there's a
00:13:39.800 trade. Yeah. Know what the fuck you're signing up for. That's it. And do not every, and I'm not saying
00:13:45.240 this to shit on anybody or put doubt in your brain. There are some people listening that are not cut
00:13:52.100 out to do this. They're just not. Yeah. Okay. And there are some people listening who are going
00:13:58.540 to go do it no matter what the fuck anybody says to them, no matter what. Uh, and the, by the way,
00:14:05.880 those are the people that win. Yeah. Those are the people that win. I mean, would you say too?
00:14:10.620 Cause I mean, if you, even if you look at just the history of the U S right. And where we are,
00:14:14.460 bro, it's like, you know, a hundred years ago, 150 years ago, 70% of the population were
00:14:19.700 entrepreneurs, right? Like the world needs quality entrepreneurs. They changed the landscape of
00:14:25.640 everything. Well, I think what's important is in our current landscape of, of our country
00:14:33.660 is that you don't have to be an entrepreneur, but you have to have an entrepreneur mindset
00:14:38.900 and you have to behave as if you're an entrepreneur in the way that you handle your own self.
00:14:43.780 Yeah. Right. You, you are a brand, right? Okay. And everybody listening, you are a brand. When you
00:14:51.840 walk in to your office or wherever it is you work, it doesn't matter. Your stock is either going up or
00:14:58.120 it's going down. Yeah. And there's a lot of things that go into a personal brand. Okay. How much
00:15:05.000 does this brand actually contribute to the project that we're working on? Yeah, bro. Like
00:15:11.940 people think of it all wrong. It's not about being an entrepreneur, dude. In a lot of cases,
00:15:17.000 being an entrepreneur inside a great company is a lot better than being an entrepreneur. A lot better
00:15:21.660 because you get a lot of the prizes without one eighth of the fucking stress risk. Yeah. Risk and
00:15:28.340 pressure and all that shit. So I think the important thing for people, it's not to think like,
00:15:33.160 am I an entrepreneur or not? I'm an entrepreneur. It's to work, to develop the mindset and skillset
00:15:38.340 of an entrepreneur and then attack life that way. See what I'm saying? Absolutely, bro. Absolutely.
00:15:47.260 All right. Well, I guess enough about us. Yeah. Well, I just think it's, you know,
00:15:51.320 that's some real shit though, man. Real shit. We have a lot of people, bro, who have the wrong idea
00:15:56.880 about winning. Yeah. You know, they've been listening and there's all this victim culture right now.
00:16:01.260 There's all this shit that tells people there's something wrong with them and that it's okay to
00:16:05.460 like set up boundaries and take space and you know, and that is okay. That is okay. But not for
00:16:11.880 your whole life. That's it. Yeah. And if you, if you do not break out of that and you do not
00:16:16.860 understand that the more time you're sitting on the sideline, quote unquote, whatever, like whatever
00:16:25.220 the fuck you guys look for this, I can't relate to it. It's just not how I'm. Okay. Like this
00:16:31.440 quality of life balance that you're trying, the longer you sit on the sideline, the more work you
00:16:39.580 got to do when you get off the sideline. True. You've been in that fucking safe space for fucking
00:16:44.780 your entire life. Well, and dude, the victim culture that's going on in the world right now
00:16:49.040 is so strong. It sucks people in and never lets them out. Yeah. You know, they get people convinced
00:16:54.120 that they got to spend their whole life healing from some shit that happened to them when they
00:16:58.540 were fucking, uh, you know, 10 years old. Hey motherfucker, guess what? I hate to tell you this,
00:17:04.360 but you're not the only one that some bad shit happened to. There's a whole lot of people that
00:17:08.500 bad shit has happened to. I'm one of them. There's all kinds of motherfuckers that have had bad
00:17:12.680 shit happen to them. And guess what? There's millions of people who have had worse shit happen to
00:17:17.560 them than what's happened to you and still go out and kick ass and get it done and have build a
00:17:21.960 great fucking life. There's nothing noble about living your life as a fucking victim. No. And
00:17:26.540 it's the popular thing to do these days because it's what gets attention on the fucking interwebs.
00:17:31.780 You know what I'm saying? Yeah. Like it's, you showed your age there a little bit though. I don't
00:17:35.400 fuck. I said it on purpose. You think I say anything on accident?
00:17:40.160 It just sounded old school. I liked it though. It's cause I am old school. That's true.
00:17:43.980 All right. Let's do the show. All right. Well, uh, Andy, question number one,
00:17:49.260 uh, Andy, two years ago, I quit my job and jumped ship, uh, into starting my own remodeling business
00:17:55.760 to keep it short and sweet. I tried to get too big, too quick and fucked up my reputation.
00:18:01.200 Uh, after a lot of self-educating and self-evaluating, uh, I now know what it's going to take to build,
00:18:07.720 uh, a real business and what not to do. My question is, should I rename and rebrand my business?
00:18:13.820 And start from square one to rebuild a solid reputation? Or should I continue basically pick
00:18:18.380 up where I left off, build better practices, um, and struggle until the good reputation buries the
00:18:23.640 shitty one. Um, I don't want to run from my problems and I fully accept that I fucked up,
00:18:27.700 but I'm worried, uh, that I may have fucked my business name up to the point of no return.
00:18:32.320 So in 2006, um, we had the opportunity to absorb a company here locally. That was a retail chain.
00:18:45.880 Okay. And I, at the time, because I was living in Springfield, Missouri, and they were here in St.
00:18:52.220 Louis, I knew of this company. I was very familiar with this company. In fact, the reason I whole start,
00:18:57.460 I started my entire business was because this company existed. And I said, Hey, those guys are
00:19:02.480 doing it, man. We should do this, but do it better. Yeah. So in my mind, the company that I looked up to
00:19:09.720 was a great company. Okay. So when the opportunity came for me, you know, we started in 1999, 2005,
00:19:16.940 I was presented with this opportunity. It took us a little bit to get it done. So in 2006, we took it
00:19:21.420 over and we took over five stores and those stores were not called supplement super stores. They were
00:19:27.540 called something else. And I jumped at the opportunity to take them over. Cause I'm like,
00:19:34.280 fuck dude, we can go from two stores to six stores fucking one day. We're doing it. And I did it.
00:19:40.040 And it was a great, it was a great move. Okay. Because it'll, I learned it was, it didn't work out the
00:19:46.740 way that I wanted it to, but it taught me so much because it was, it ended up being a very difficult
00:19:52.500 move. I'm going to tell you why. Unbeknownst to me during that time, that company for that five
00:19:58.760 years, while we were operating in Springfield, three hours away, they were operating here in St.
00:20:03.000 Louis. They had been alienating their customers and basically doing bad shit, creating a terrible
00:20:09.140 reputation for themselves. I didn't do my due diligence. I didn't know this in my mind. I had
00:20:14.820 automatically thought these guys are the shit and we're trying to be like them. I didn't know that
00:20:19.880 they had this fucking massive decline. And you have to remember there was no way for me to know
00:20:24.360 it because there was no fucking social media. Right. Where the mouth was. Yeah, that's it. Got it.
00:20:29.500 So I wasn't coming to St. Louis like for years and years and years, guys, I didn't come back because
00:20:34.920 we were open seven days a week. You see what I'm saying? So here's what I learned. So we did the deal.
00:20:42.280 I took over the businesses and what I learned, we changed all the, we refitted the stores. We
00:20:50.500 changed everything. We changed the name to our name. And because those stores were in those
00:20:57.660 physical locations where people had had bad experiences, we still couldn't get them to
00:21:03.200 fucking go. The stigmatized, the stigmatization of the location with a bad experience was with the
00:21:10.880 customer so strong that we had to move all the stores, except one of them to get them to work.
00:21:17.420 Man. Okay. So when you ask me, I think this is a very good question to ask. And I also think that
00:21:25.760 you're, you're humbling yourself properly to ask it because the truth is, is that once people have
00:21:33.840 made up their mind about a certain company, it's very difficult to get them to see it in a different
00:21:40.140 light again. And if I were this person, I would take the opportunity to build an entirely new
00:21:46.640 company from the ground up. And I wouldn't try to create the old company. I would, I would set up
00:21:52.100 with a specific mission, specific values, specific way of operating all of the things that you need to
00:21:59.080 do to be the exact opposite of that company. That was the one creating the reputation. And I would start
00:22:06.060 from there because now you're going to have a customer base that's more open. And even if the
00:22:13.880 customers come to you and they eventually figure out, Oh, well, that's the same guy that owned this
00:22:19.580 over here. And they're getting a good experience along the way. They're already in the process.
00:22:24.000 So now they're willing to give you a second or third chance. Whereas if you just try to do this,
00:22:29.620 bro, they're not coming back. This is like when you see a restaurant that you've got a shitty meal
00:22:33.980 or a shitty fucking service at and you drive by and it says under new ownership, do you go in or do
00:22:40.540 you not? No, most people don't. Most people don't. Okay. So then this is, this is the unfortunate
00:22:46.460 reality of stigmatizing your customer base to feel a certain way about your brand. I think the move,
00:22:53.580 if me and you were partners, I'd say, let's start over, dude. Yeah. That's what I would do.
00:22:57.260 Yeah. Yeah. I, I, you know, it's, I think McDonald's does something similar to that,
00:23:01.440 but like, it's looked at like, they're just redoing their fucking stores. But like,
00:23:05.620 if you notice when they switched over to the modern locations, they completely tear down the
00:23:09.720 entire fucking building. And I wonder if that has to do with some of that psychological,
00:23:13.460 you know, anybody had negative experiences. Well, there's a difference between,
00:23:17.060 there's a difference between refreshing a brand and creating a new brand. Completely rebuilding.
00:23:21.980 Yeah. And, and like, bro, sometimes like if McDonald's had caused the Spanish flu outbreak
00:23:29.340 and kill 50 million people, they would have to not be called McDonald's anymore. Right. Okay. So
00:23:34.280 there's, there's, there's levels to the decay and to the stigma, stigmatization that can happen in
00:23:39.480 the consumer's mind. And it sounds to me like this person has already figured out that he's past the
00:23:46.480 point of no return. Yeah. He's at the Spanish flu. Yeah. Yeah. So I would, I would, I would start fresh,
00:23:51.900 bro. And I also think, I also think you'll enjoy that process because you won't be constantly
00:23:57.180 reminded of all the bad shit that this other brand, you know what I'm saying? Yeah. Tainted
00:24:03.880 with people. For sure. Now follow up on that though. Would you still try to reach out to those
00:24:08.860 past customers? Yes. Okay. Yes. I would reach out and I would apologize for the, I, if not, I wouldn't
00:24:15.540 even, I wouldn't even reach out for the sake of trying to get their business. Like a pitch. I would just
00:24:21.160 acknowledge that you didn't think bad things didn't, that things didn't go the way you wanted
00:24:26.080 them to go. And, you know, let them know that you acknowledge that and move forward from there.
00:24:31.400 Yeah. And that's what I would do. Fucking love it, man. Uh, Andy, question number two,
00:24:36.640 I've come to a spot in my journey where I feel I am a good leader to good employees, but I struggle
00:24:44.140 being a good leader to bad employees, uh, being passive, letting small things go, et cetera. And the
00:24:50.600 good employees are taking notice. What advice would you have for a young leader to break
00:24:55.580 through that and become a good leader to all types of employees?
00:25:00.260 Stop questioning yourself about like, bro, why are you, I'm confused on the question a little
00:25:09.140 bit. Is he saying that he's letting shit go with the bad employees? You cannot do that.
00:25:15.300 Hmm. You cannot do that. Yeah. Okay. Because the, your good employees will soon join the ranks of bad
00:25:21.100 employees because they understand what's acceptable and what's not. And when they, when they understand
00:25:25.980 that Bob over there can get away with half the fucking standard that I get away with and why the
00:25:32.620 fuck am I working so hard to hold this high standard? Right. Right. You see what I'm saying?
00:25:37.080 And what happens in the line? No, they lose respect for you, dude. You won't have any pull with
00:25:42.240 anybody. If you keep doing that, like that's, that's like sin number one. Like you cannot let
00:25:47.300 slip shit slide below whatever the fuck your standard is. If you do so, you're not being a,
00:25:55.060 you're being a terrible leader. You're not even being an okay leader. Like that's the worst thing
00:25:59.580 you can fucking do, bro. If you let shit slide with your weak employees and you let the, cause like
00:26:05.020 every company, every person has a standard. Okay. Your standard should be as high as you could
00:26:10.640 potentially hold it. And it should work every single day to get better. If you allow these
00:26:17.380 other people over here who aren't necessarily bought in and aren't part of that standard to get
00:26:23.300 away with it, how do you expect anybody else to be held to that standard? Right. Your words mean
00:26:29.820 nothing. It like, bro, that's terrible leadership. Like you, whoever wrote that, like whoever you are,
00:26:36.280 you need to knock it the fuck off right now. Like you're, you're, you're fucking weak employees
00:26:41.280 wrote those people who are weak, that slide by that. They, they will try to make you feel guilty
00:26:48.680 for holding a high standard or they'll try to make it feel like, uh, you know, you're very tough on them
00:26:54.560 when in reality you're just holding the standard for everybody. And they, they know that you're not
00:27:01.280 easily fooled by them. So then they try to make you feel guilty. Fuck that shit, bro. That's
00:27:06.740 gaslighting bullshit. Okay. Get, if people do that to you, get them the fuck out. Like honestly,
00:27:13.440 that's what I would do. Yeah. Okay. There's, there's, there's a mass shortage of career and jobs
00:27:18.540 right now. And there's a lot of people out there that are hungry that want to fucking work. And
00:27:23.020 anybody who doesn't want to live up to my standard, they can get the fuck out today. Yeah. I fuck a pack
00:27:28.800 of shit. You know what I'm saying? Like that's that bro. You're that person's going to ruin
00:27:34.480 their business if they don't stop that. You cannot do that. Bro, you'll have no, you'll
00:27:42.980 have no credit. You have, you are so fucking lucky to even have employees right now that
00:27:47.720 are living to the standard at all. If you're doing that kind of shit. Yeah. Who knows? Cause
00:27:52.200 who knows how long you've been doing it? Yeah. Um, you better, you better take those motherfuckers
00:27:57.980 that are living up to the standard out to eat and say, Hey man, I'm sorry. Like fuck
00:28:01.220 these guys. I'm with you guys. I've been slipping. Yeah. It's my fault. Fuck these guys. I'm
00:28:05.080 with you guys. Cause what do what, what don't you, what people fail to understand is that
00:28:09.400 the people who are working hard, they understand that those people who aren't are actually hurting
00:28:14.300 them. It's hurting these careers. It's hurting the people who are working hard careers because
00:28:19.500 it's dead weight to pull along and then you're pacifying it as the leader, bro. Don't do
00:28:26.580 that. Yeah, that's fucking real. Uh, Andy third and a final question for you. Uh, Andy, while
00:28:35.020 I like being the guy, my company can rely on. Sometimes I feel like they take advantage of
00:28:40.780 my time. Uh, for example, expecting me to stay late every time that they mismanage time, last
00:28:46.200 minute work. What are your thoughts on this? Do I continue putting work first all the time
00:28:51.300 or do I set the boundaries at some point and let them know I have a life outside of
00:28:54.800 work? It's kind of builds right off that last question. Well, it sounds like you, it sounds
00:29:00.560 like you could potentially be in an organization that is not aligned with your work values.
00:29:07.120 Okay. If you find yourself outworking everybody, literally everybody in the office, and you're
00:29:12.780 the person that gets dumped on and you're this, that, and this, it could be that the entire
00:29:18.060 fucking company is not living to your standard. All right. And what that means is you can either
00:29:24.540 work to change the standard, meaning you can start leading from within and pulling people
00:29:29.880 to your standard so that you don't have to shoulder all the load, or you could start looking
00:29:35.440 for a company that does align with your standards and make a career move. Yeah. Those, those are
00:29:40.220 the options, or you could stay where you are and be frustrated for a long time. If you don't
00:29:44.820 make one of those moves, it's not going to get any better. Yeah. Yeah. I, but I was thinking
00:29:51.260 on this, bro, because like, you know, we talk about this all the time. I think sometimes
00:29:55.580 people over inflate how hard they think they're actually doing. Absolutely. Yeah. You know
00:30:00.600 what I'm saying? Absolutely. I think there's like self-reflection in this point too. I think
00:30:03.900 everybody, I think, I don't think very many people work harder than they say they work.
00:30:09.840 Right. I think a lot of people work less hard than what they say they work. Right. Okay.
00:30:15.460 Because there's like a, there's like a chest beating. I'm the hardest worker. Are you?
00:30:20.720 Right. Exactly. Are you, bro? Exactly. You know, like, and I think that's a good point for
00:30:25.720 you to bring up too, because there is, there are people that perceive themselves to be harder
00:30:33.840 workers, better performers than they actually are. And what ends up happening to those people
00:30:39.960 is they end up in a situation where, you know, they get frustrated because they're not being
00:30:47.000 appreciated for being who they feel they are. When in reality, they're not really that. And
00:30:52.560 that creates, what that ends up creating is a cancerous situation. Right. Where, where
00:30:56.920 you're bitter, you're bitter at the company. The company's like tired of you talking about
00:31:02.220 how fucking much better you are than everybody. You see what I'm saying? Yeah. Because you
00:31:05.500 put yourself in your own echo chamber, bro. Yeah. And it's, dude, it's important for you
00:31:08.520 to have a real true self-assessment. Yeah. And this, this goes for whether you're seeing this
00:31:13.200 perspective from a leadership perspective or a superior perspective or an operator perspective,
00:31:19.280 or if you're the employee that's frustrated, it's important to see it as the truth. Like
00:31:23.880 is, are these things that I'm saying the truth? Am I the hardest worker? Am I the top performer?
00:31:30.180 Am I the best teammate? Am I this? You see what I'm saying? Bro, I read this question. I looked
00:31:35.980 like the time. It was like, okay, maybe you just suck at fucking managing your time. It's,
00:31:39.380 it's very possible. You know what I'm saying? No, it's, it's very possible. Yeah. That's,
00:31:42.780 that's highly possible. Yeah. Okay. So you have to be honest in assessing yourself. And most people
00:31:49.320 have a very difficult time with that because it's not fun, man. It's not fun to look at yourself in
00:31:53.720 the mirror and be like, fuck, I'm kind of a piece of shit in this area or real. Yeah. No, dude,
00:32:00.060 bro, you got to be real with yourself. Like, like I've had to do a lot of hard conversations over the
00:32:05.640 years for me to continue to grow and not a single one of them has been fucking fun. Yeah. You know,
00:32:11.880 like I understand where my faults are and I've worked very hard to overcome those faults and
00:32:16.700 it's made me better to at least now, am I a perfect? No, I'm not fucking perfect. I'm not even
00:32:21.540 close. I have a long way to go, but I also know that once I start addressing the issue,
00:32:27.920 because I've told myself the truth, I feel better instantly. Yeah. And that's something that a lot of
00:32:33.580 you guys struggle with. You struggle with internal frustration because you're telling yourself a
00:32:38.280 story about yourself. That's not even close to being in line with reality. And that creates all
00:32:43.080 kinds of frustration, anxiety, stress, animosity towards others, bitterness. And like, dude,
00:32:50.920 the reality is the conversation that you really need to have is one with yourself. So the fact, man.
00:32:56.520 Yeah. And so obviously this, this could be viewed from many different perspectives. Yeah.
00:33:01.460 If you really are the hardest worker and you really are being dumped on and you really are,
00:33:06.660 you know, having to do the work of many other people who aren't working as hard as you.
00:33:11.940 Again, you have a couple of different options. One, you can make everybody else better.
00:33:16.000 You could take it upon yourself to be the leader inside that unit that lifts the standard for everybody.
00:33:21.900 And that is the person that will be the most rewarded. And even if you don't get rewarded in this
00:33:27.540 scenario, developing that skillset will make you tens of millions of dollars because it's very
00:33:32.700 fucking rare. Okay. Or you can recognize that the company doesn't align with you and you're going to
00:33:39.280 go do something else with some other people that are on the same page as you. That's assuming that
00:33:43.460 it's true. Right. But those are your options, man.
00:33:45.860 Yeah. That's real. Yeah. We'll just follow up on that. Let me ask you this. So like as,
00:33:50.700 as a owner operator, right. What are there like tools, like systems that you put in place? Because
00:33:58.220 you know, this idea of I work harder than everybody, how do you like, how is that actually measured?
00:34:04.580 Well, first of all, I don't really care how hard you work. Yeah. I care what you produce.
00:34:08.380 Right. Okay. I care what you, I care how you lead. I care the example you set.
00:34:13.140 Now, working hard is the example that needs to be set. However, just coming in and saying,
00:34:19.840 I work hard, but you don't produce it. That doesn't mean shit to anybody. Right.
00:34:22.900 Ever. Right. And any organization ever. Right. Okay. Like, and that's the ideal,
00:34:29.300 that's the idealistic mentality that has crept its way into our culture as, as, as Americans here in
00:34:37.040 America. And maybe worldwide too. I don't know. But where people, like I saw a stat today,
00:34:42.260 uh, Sal posted on his IG story. It was like the labor, the labor usage of available is only like
00:34:50.760 62% of available. The available workforce is actually working. That means there's 38% of people
00:34:58.960 who are choosing not to work when there's jobs out there. Okay. Well, that's an ambition problem.
00:35:04.140 And that's a pride problem. And that's a, that's a fucking, that's an integrity issue.
00:35:08.280 Those people are perfectly fine riding on the coattails of the people who produce waiting for.
00:35:15.280 And by the way, that's not going to ever produce a life that you ever want to live. You never want
00:35:20.520 to live that life, bro. It's going to be shitty. And these are the same people who, you know,
00:35:26.840 villainize success and villainize people who work hard and villainize, you know, driven people and
00:35:33.680 villainize people who are out there producing. And they better quit doing that because those are
00:35:38.200 the people that are even allowing you to fucking eat over there. You don't know that because you're
00:35:42.040 too stupid to understand it, but those people's tax dollars allow you to fucking survive. So maybe
00:35:46.900 you should stop villainizing. Yeah. You know what I'm saying? And maybe you should get off your ass
00:35:50.940 and join the fucking party and we all go fucking win together. So it won't happen though, because
00:35:56.420 this idealistic mindset of work-life balance, live, laugh, love fucking dude, I can't, I didn't want
00:36:06.300 to get in on it. I will turn into a fucking violent rant. It will like it's, it's, it's absurd shit.
00:36:13.360 Yeah. Okay. We, I can't fix everybody in the world, bro. I can't help the fact that fucking
00:36:19.100 30 plus percent of the fucking people are lazy as fuck and don't want to contribute at all.
00:36:23.960 And they say, Oh, it's not, it's opportunity. No, it's not opportunity because there's lots of
00:36:28.840 opportunity right now. There has been for the last 15 years. You haven't done shit, right? Has
00:36:34.060 nothing to do with opportunity. It has to do with you being a lazy fuck that wants to fucking live
00:36:38.120 your life and not work any which way whatsoever. You have no personal pride. You have no fucking
00:36:44.080 integrity. You have no fucking drive. You have no ambition. You're going to be nothing.
00:36:48.720 You're going to contribute nothing. You're going to, when you die, it won't fucking matter
00:36:53.380 at all. Nobody will care. And you'll say, well, my family will care. No, because you're teaching
00:36:58.940 your family to live the same way and nobody will care when they're gone. So who's going
00:37:04.760 to be left to care? What is your life going to mean? It's going to mean fucking nothing.
00:37:10.160 Yeah. And these people don't realize this until they're fucking way, way too late.
00:37:15.060 Yeah. On top of that too, bro. It's like, what happens when that 62% gets down to 50%?
00:37:20.840 Well, it's down to 49%. If you read the book, there's a book, which is a thousand plus pages
00:37:25.220 long called Atlas Shrugged, which is completely about that. Yeah. When the producers say, fuck it
00:37:31.800 and stop producing, everybody becomes dependent on the government. And this is what I've been trying
00:37:36.680 to talk about for years and years and years that some of you people still message me and say,
00:37:42.000 I'm here for your personal development content. I don't care about, well, you're a fucking idiot
00:37:46.820 then because you're not understanding what's happening. You're not understanding that we are
00:37:51.560 losing the things that allow you to actually go out and win. So you who only cares about the personal
00:38:00.760 development and thinks that all the other shit is crazy, you don't understand that the environment
00:38:06.600 and the landscape is changing. And it's going to create a situation where no matter how hard you
00:38:12.340 work, you will not be able to win. You will not be able to make money. Your kids will not be able
00:38:19.240 to make money. They will fucking starve. That's what's going to happen. If you do not start to pay
00:38:25.000 attention to both sides of it, you cannot do the entrepreneurship without fucking freedom.
00:38:31.740 It's real shit. And we are under attack. Our ideological systems and our fucking value systems
00:38:38.160 are under attack. It's obvious when 40% of the country that can work won't. Pretty obvious to me.
00:38:44.240 And they're not doing anything to change that. The answer to that is to make it impossible for those
00:38:51.440 people to fucking survive without working. Nobody wants to say that. It's the truth. If you make
00:38:57.820 it impossible for them to survive without working, what will they fucking start to do? They will work.
00:39:07.360 They will contribute. They will get up in the morning instead of smoking a blunt at fucking 6am or
00:39:12.420 7am or 10am when they wake the fuck up. You get it? Yeah. It's important too to share the fucking
00:39:19.480 success. Like, like, like stop demonizing that might speed that shit up too. What do you think
00:39:24.020 on that? I think losers are always going to demonize winners. Yeah. I don't give a fuck what
00:39:29.520 anybody says about my success. I don't like, bro, I've paid the fucking price. I've been in this game
00:39:34.860 24 fucking years. Whatever the fuck I do, I earn. I promise you that I didn't grow up in some fucking
00:39:39.920 mansion. I didn't grow up with this fucking privilege that you fuckers all like to talk about. It's not
00:39:45.920 real shit. Okay. Building anything is hard for anybody. They've got us all convinced that there's
00:39:51.980 some sort of like certain people have it easier and certain people have it harder and certain people
00:39:57.120 have this. That might be true. That might be true, but that's still not enough of a reason for you not
00:40:04.040 to try and not to attempt and not to contribute and not to do the best that you can. Because the fact
00:40:10.640 of the matter is this, there have been people for any of you listening, for any of us, for any of us
00:40:17.600 who have had it far harder than you or me or anybody and went out and won bigger and better than me or
00:40:25.760 you, whatever will. It's just fact. There's people out there. There's people out there that are not white
00:40:35.880 men who have grown up poorer than me, who have gone out and won in ways that are probably bigger
00:40:45.020 than I might ever win. Now, if it's up to me, that won't be true because I'm going to win bigger than
00:40:48.920 everybody. But you understand what I'm saying? Absolutely, bro. There's no fucking excuses here.
00:40:53.840 And every fucking excuse that you tell yourself, every lie that you tell yourself, every fucking
00:40:58.200 little story you tell yourself about not being able to do what it is you want to do because
00:41:06.660 of whatever the fuck it is. Fill in the blank. Bro, that's just you. That's just you telling
00:41:12.320 yourself another thing that will keep you where you are for a longer period of time and where you are
00:41:19.060 somewhere that you don't want to be. And we're only here for a certain amount of time. So you're
00:41:24.620 literally stealing yourself of your own fucking life and potential by telling yourself this shit
00:41:29.220 in the first place. Yeah. Exactly where they want you to be. Dude, what's frustrating to me, bro,
00:41:41.640 I get very frustrated with these people who, you know, they say, oh, I like the Q&A F, but the CTI is
00:41:49.840 too much for me. You're the reason it's happening. Yeah. You're the reason it's happening.
00:41:55.080 The truth is that they're probably the success zombies you talk about. Bro, no. They're the
00:41:59.180 reason it's happening because they refuse to. It's the same thing of looking in the mirror with
00:42:04.600 the conversation I said five minutes ago. Yeah. They refuse to look because it's difficult and
00:42:12.180 because it's hard and because it's painful. But until you look and understand, you cannot be a part
00:42:18.900 of the actual solution of fixing it. And bro, if more people don't start to understand what's
00:42:25.080 happening, this you as entrepreneurs and success driven people will not have the opportunity that
00:42:32.720 we have traditionally had in America for very much longer. Real talk. It's real shit. And you guys
00:42:41.020 think, oh, everything seems good now. Yeah, it might be okay today. But understand, I'm continuously
00:42:48.540 and the reason I'm successful is because I continuously look three years, five years,
00:42:55.580 10 years down the road. That's where I'm looking. I'm not looking at today. I'm not looking at
00:43:01.200 tomorrow. I'm not looking at next month. I'm looking at the big picture. All right. And so many of you
00:43:07.720 refuse to like even think that way. You can't see what's actually happening. What's actually happening
00:43:13.760 is that there's people in the world who are inching away your opportunity and your children's
00:43:20.840 opportunity to actually do the things that we've always been able to do here in this country.
00:43:26.980 Okay. And if you refuse to look at it, just like the person who tells themselves the story that I
00:43:34.860 said two minutes ago that keeps themselves in that same place, you're allowing the landscape to erode
00:43:42.160 to where while you may be okay, your children certainly aren't. Right. It's an ignorant way
00:43:48.200 to fucking look at things. So with all that being said, if you still message me and you say,
00:43:54.600 I'm here for the personal development. Don't like hearing the other shit. Well, then fucking go
00:44:01.600 listen to someone else. I can promise you, you won't get that personal development shit from
00:44:06.720 anybody else. And if that's cocky, I don't give a fuck because it's the truth. So go away.
00:44:14.800 I don't fucking care. Go fucking make a post about me talking about how I'm an asshole or whatever the
00:44:19.840 I don't fucking care, bro. I'm trying to help you. And you're not understanding it. You're not
00:44:26.460 getting it. Look, look, it's happening inch by inch by inch by inch by inch. And if you want your
00:44:35.000 children to have the opportunity that you have had, that you sort of take advantage of. Okay.
00:44:45.160 We are going to have to protect the landscape of freedom in this country.
00:44:48.260 Mm-hmm. That's, that's real shit like that. It freedom is the soil that we plant our success
00:44:56.140 seeds into without the soil. You can't do it. It's impossible. You know, when the government
00:45:05.860 is taxing us at entrepreneurs who are successful at a fucking level of 48, 52, even some, some places
00:45:14.940 all in up to 58% tax, close to 60% tax, bro, that creates a financially oppressive environment
00:45:23.220 where those fucking seeds have a harder time growing. And you have these people who are idealists
00:45:30.200 who think, oh, well, you know, all the rich people could take care of the poor people. No, they can't.
00:45:34.820 They cannot. That will not happen. It's, it's, it's mathematically impossible
00:45:41.140 because what will happen is they keep inching the tax dollars on the people that produce.
00:45:46.200 Why the fuck would someone who produces continue to like, why the fuck would I continue to run
00:45:51.000 this business if my tax went up to fucking 80%? Right. I wouldn't fucking do it. No.
00:45:58.260 Which means there goes the jobs, which means, which means there goes a tax dollar, which means now
00:46:02.600 we're all on fucking soup and bread from the fucking government on a fucking certificate.
00:46:08.140 And this is communism, dude. That's what, that's how it happens. If people would learn history
00:46:14.600 and read a little bit and not just like be stuck in their fucking belief system and, and not think,
00:46:22.660 not be so ignorant to think that you can sprout success out of soil. That's not fertile.
00:46:30.360 Like you're not that good, dude. I'm not that good. Nobody's that good. You can't do it.
00:46:36.100 That's the whole reason I do CTI. If you hadn't fucking noticed, almost every point I tie into,
00:46:41.660 I tie back into us protecting freedom. So all of us out here that like to go out and make money and
00:46:47.520 build shit and do shit can still do so. Right. So it's whatever, bro. Guys, Andy, that's three.
00:46:55.360 Yeah. I'll pay that fee. Yeah. Do it.