429. Q&AF： Employee Maturity, Recommendation Gone Bad & Attracting Customers In A Digital Age
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Summary
In this episode of For the Realist's Sake, DJ and DJ talk about a variety of topics. DJ talks about how he got into podcasting, DJ gives his top 5 interview questions of all time, and DJ gives us a run down of the top 10 worst ads he's ever seen.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realist sake of
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the lies, the fakeness and delusions of modern society and welcome to motherfucking reality.
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Guys, today we have Q and AF, that's where you submit the Qs and I bring you the AFs.
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As always, you can submit your questions, which can be about anything, that can be about
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personal development, how to win, how to kick ass, business, life, what's going on in the
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Guys, email those questions in to askandy at andyfriscilla.com.
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Um, yeah, if this is your first time tuning in, this is not like other podcasts.
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Uh, we have shows within the show and that makes it that much more valuable.
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So other times when you tune in, you might have CTI that's called cruise the internet.
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We throw up three topics right up here on this screen.
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And we make fun of the people, uh, who actually read this shit and spread it around.
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And then we talk about what truth there may be underlying, what problem there is to solve
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and how we as a collective can be a solution to that problem.
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Uh, other times when you tune in, we have real talk.
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Real talk is five to 20 minutes of me just basically ranting and talking some shit about
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Uh, and then we have full length and full length is, uh, sort of what you guys are used to with
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The fee is just, Hey man, if you get real value out of the show, we appreciate it.
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If you shared it, that's how the message, uh, spreads.
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You know, I don't take endorsement dollars from companies to, uh, send messages to you
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And in exchange for not boring, you have to show with my fucking stupid reads about stuff
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Uh, and you have to question whether or not I'm saying what they want me to say, or if
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I'm saying what I actually believe in exchange for all of that.
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And, uh, we've grown a tremendously, a strong, powerful podcast, uh, over the course of the
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No, I could just, I could picture you having to like doing some heads for shit.
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The worst one I've seen on TV, dude, is that the, do you remember the, the, the Danon
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They have these like women on the ad that they're talking about how like they eat this
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Like it's just, it's just, that's a bad thing for you guys to do, man.
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Cause now all I think when I see some of these girls that did these ads is like them pooping.
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I definitely wouldn't talk about this amazing, uh, tasteful, uh, orange sunrise first form
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It has me feeling like a whole fucking bowl of sunshine, baby.
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But if you were saying, if it was, if I were to take money for ads, I would consider these
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Well, as always, brother, I got some good ones for you.
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But I'm on Instagram guys at officially be Johnson.
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I think we're starting to post on YouTube with these shows now.
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I had a black person say, like, damn, I didn't know you were black.
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Andy, I have a young employee that has worked for me for the last year and a half.
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He wants to do more in the company, which is great.
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However, him being 18, he's still very immature for his age.
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And the next steps for him would involve him driving company vehicles, which I don't feel
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comfortable with him driving yet as I see how he drives his own.
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So my question is, how do I help him become more mature and act more like an adult so
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Well, you've got to just explain to him very clearly that your progress stops right now
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unless you change this, this, and this, and this, you know, about yourself.
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If he's truly hungry and he's truly ambitious and he truly wants to be a part of what you
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got going on, he'll make those adjustments and he'll understand.
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And I've had plenty of people over the course of business and my companies who have been
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young, uh, 17, 18, 19 years old, who also, you know, acted like a typical 17, 18, 19 year
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I think you're great for the company, but bro, you got this problem and this problem and
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this problem, and your progress stops right here.
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Unless this problem, this problem, and this problem are fucking handled.
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And I think people, you know, can respect that, especially whenever they're young and they're
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making some progress inside of a company where not everybody's maybe that young.
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Um, by just giving them that direction, that direct talk where, Hey, if you want to go
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Uh, you'll see some changes pretty quick, you know, because dude, when you're young and people
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are extra ambitious like that, you know, that's some of the most powerful people that you
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can have inside of your organization because they haven't been beat down by 15 jobs already
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So like they haven't been the, the ambition and the drive and the life force and all the
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great things that, that you need your company to have, haven't been sucked out of them by,
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you know, unfulfilled promises or, uh, bad employment in other companies or bad situations
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or staying in a state in one situation for the 10 years and then developing the belief
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system that, you know, I can never move out of this.
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And, you know, there's a lot of, you're working with a blank slate and it's very important that
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you understand that you have an opportunity to maybe bring someone up who's, who's 17,
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18 now, but by the time they're 25, they could be running your shit.
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I've had executives and companies, you know, that I'm involved in that are, you know, 25,
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26, 27 years old, man, because those are the guys that have the, uh, the drive, the ambition,
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the hunger and everything that, that you really need to build something special.
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Uh, and, and unfortunately, man, you know, by the time people are 30, 40 years old or, you
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know, especially in their forties and up, a lot of these people are set in their ways.
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They're not willing to change their way of thinking.
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They think that it's too late for them in life.
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And because of that, you end up with someone who's basically a drag on your system.
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So I'm a huge fan of giving young people responsibility.
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And I think it just comes down to you being very direct and a very strong leader and say,
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And if you don't do that, uh, you're not going to get what the fuck it is you're after.
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And, and, and, and then making sure that they do those things.
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You know, do you think, I mean, obviously like being around you and I know you take like the
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responsibility of raising, uh, mature adults seriously.
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But do you think that's maybe like, that's something that entrepreneurs have maybe missed
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I mean, that's why we have 30 year olds with the less ambition and that, you know?
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I think that there's a big, I think there's a big leadership gap in entrepreneurship, uh,
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because just like there's a lot of people who are in their forties, thirties and forties
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who think like, this is a job and I'm going to basically show up and do the minimum and
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There's just as many leaders out there that own companies, especially second generation
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leaders, people who were born into their business who believe that, you know, it's good enough
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to, uh, show up Tuesday, Wednesday, and Thursday, go to their lake house on Friday, take Monday off.
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And they think that these people are going to go to battle for them inside the office.
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So a lot of times the bad culture that you have in your office comes from your entitlement
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and you think that you're somehow, uh, you know, in a position where you get to fuck off while
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everybody else fucking is, is working hard and that's terrible leadership.
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And it's, and it's a recipe for you losing your shit.
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This is why second, third generation businesses typically fucking fail because the people who
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are in charge of them do not possess the same work ethic and they can't possess the same
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work ethic or understanding that the first generation did when they were trying to grind
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it out, you know, every nickel, every dime, every customer at a time.
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Well, when you take someone and you plant them into that situation, they think this shit's
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They don't understand what it took to cultivate that.
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And that's why the longer and more successful your business becomes, the longer it's around
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and the more successful it becomes, uh, the harder it is to maintain that same mentality
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of hunger and growth and aggressiveness that you need to have.
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But the reality of business is this, you're either moving forward or you're getting passed
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up because a lot of people think they can get to a certain point and they can just like
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But that doesn't work in life or business because dude, there's enough people that are
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behind you right now who are hustling as hard as they fucking can, who will pass you
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by the minute you start to put it in neutral and kind of coast.
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So the, the, the market is always moving forward.
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And if you, for some reason, whatever reason, you know, whatever it is, maybe you get comfortable,
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Maybe you start to become, uh, you start thinking you're rich and you don't need to
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do these things or you're special, or you're entitled to a different, uh, lifestyle now because
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I understand that my external life is a result of what I do on all the shit you motherfuckers
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So when you see someone out there hustling and it doesn't make sense to you because they're
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rich as fuck and they've got everything that you could possibly ever comprehend.
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Maybe it should occur to you that that person understands that the reason they have all those
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So, you know, we have, we have equal fault here amongst some entitled employees and also
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And if we want to switch the culture of this country around and make it the culture that
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we all believe it should be, um, that's going to have to change, you know, organization.
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And, and, and by the way, it's natural order, you know, organizations that behave the ways
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that I'm describing will automatically be weeded out.
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So like, you know, it's just the natural process of the life cycle of a business.
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Now, as an employee, I, if I were an employee, I would want to be, but cause not everybody's
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You know, it's only, it's only seven to 8% of people are entrepreneurs and only 1% of
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So when we consider who you want to work for, if you're an entrepreneur or an intrapreneur,
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someone who wants to be a part of an aggressive organization, you have to be within an organization
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That has that mentality of we're going to do this.
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They have a mission they're trying to accomplish.
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You don't want to ever get stuck in a company that's in one of those neutral phases because
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that'll, you're going to waste your time being there.
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And you only get one life, dude, you only get one career.
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You only get so many years to build something great.
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And the more time you spend in an organization that's either stagnant or moving backwards,
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So it's very important that if you're in one of those companies that's neutral or moving
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backwards, that you start looking for, you know, and you're an aggressive person.
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Some people, you know, they're going to cook fucking French fries their whole fucking life.
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But just don't bitch about what the fuck you don't have.
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Um, but if you're someone who's driven, ambitious, and hungry and wants to be a part of something,
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you have to actively seek out a company that also aligns with those values.
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Uh, and the question number two, Andy, I'm two years into my real estate business.
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I recently recommended a contractor who I've used multiple times in the past for other clients
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to a new client of mine and it blew up in my face.
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Uh, the contractor is showing me a new side of him I've never seen before.
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Uh, and it's going to cost my client an extra $4,000.
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I'm not working with the contractor anymore, uh, but I want to preserve the relationship
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with my client for this and for future transactions, referrals, et cetera.
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Or I'm planning on eating the 4k, uh, for my client since I referred to work.
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Am I being foolish for doing this or do you consider this doing the right thing?
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Like personally, but I've also been known to go overboard to make things correct or make
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And a lot of times that's bit me in the ass, but the reason I continue to do these things
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And I also believe that when you do what you think is right, that's the most important thing
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I don't ever sit at home and think like, fuck dude, I really like, I got cheap with that
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Like I don't, that's not a thought I ever have.
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I don't have, I don't have relationships that way.
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Um, and that, I think that probably removes a lot of, um, you know, emotional burden off
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of someone when you know that you've given everything you can.
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And when you know that you've helped every way that you can, you've done everything you
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It's, it's more about your piece than it is about, you know, uh, the relationship.
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So I, you know, I continue to do those things, even though they aren't always reciprocated or
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But you know, I think most people would look at that and say, that's probably overboard
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But it depends on, it depends on how you want to be viewed.
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Like, do you want to be like, I want to be viewed as someone who always does the right
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Like when I fuck up, I'm going to fucking fix it.
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And I want that to be part of the story that's told about me.
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So, you know, I, I assume that if you're even thinking, I, I commend you for even thinking
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that way because most people just wouldn't, most people would be like, oh, that sucks, bro.
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So, so, you know, I actually, you know, that's, I think I would do something similar to that
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And, and I, you know, I think that's a good thing to do.
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I think it's always a good thing to do when, when you know that you made a mistake, if you
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I certainly don't think that would be expected, right?
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I certainly don't think you're going to be blamed, but I certainly think that the story
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that's told about you from that person from then on out will be, holy shit, that's a standup
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You could, you couldn't, you couldn't buy that for a hundred K or a million, right?
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So that's the right way to be thinking about it for sure.
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So, cause I mean, doing the right thing, it's a, it's a massive thing, especially now,
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Like it's a, it's a great opportunity for businesses to become more ethical and do the right thing,
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Do you, would you, is it, is it, how exactly do you look at these situations?
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Is every single situation different or do you look at it?
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Every single situation is different when you're trying to like rectify the, the, the problem
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or is there like, no, there's no set rules, man.
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You got to take everything, you know, uh, as it comes, you know, every problem presented
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to you over the course of your life is going to be slightly different.
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So they're all technically unique, but the chances are you can fit all of the things that
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all of those billions of little issues that you're going to face over the course of your
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life into probably, you know, five categories of problems, right?
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You got a problem with your, your physical appearance or your, your health.
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You got a problem with your, your, uh, your mental state.
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Like you could categorize all these issues and over the course of your life, you'll be able
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to recognize that, that, you know, these unique issues really aren't that unique.
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And you'll be able to draw upon the previous experiences that you've had to solve the problems
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This is why in business, it's important for you to not get completely demoralized when you
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have problems every single fucking day, because every single day you, you may have a problem,
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but that problem and that solution is going to provide you with a new skill.
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And the next time a similar problem comes about, you're going to have an easier time solving
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And so that's why, like when, when people start to look at, you know, how hard it is
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to build a company or to build an income or to build a business or whatever it is you're
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working on, they don't appreciate the lessons that are being taught to them by the problems
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And they, and they only focus on the disruption because the expectation is that these people
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Well, listen, motherfucker, I don't know about you, but I haven't had a perfect day in a long
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Like I actually, I can't remember a single day that I was able to get through without
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I can't think of even one over the course of the last 24 years.
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And I bet if I was aware enough to recognize what I'm talking about back then, I probably
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And I was looking at it like, fuck, why is this all this shit happened to me?
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Well, when you take your perspective and you switch it from, fuck, why is all this shit
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And you switch it to like, damn, dude, I'm grateful.
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Now, all of a sudden, instead of it disrupting your whole day or disrupting your whole piece,
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you actually feel better about moving forward in life and whatever it is you're working on
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And then that's what creates the confidence for you to be someone that everybody else comes to
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Meaning you're the smart motherfucker who gets to solve all the problems.
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They get the most money because the people who solve the most problems get the most fucking
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money because they're the most fucking valuable.
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So why don't you quit shitting on the fact that your life is presenting you with all
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these opportunities to improve and start appreciating that it is?
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Because that's what's going to make you in the long run.
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Guys, Andy, our third and final question, question number three, Andy.
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Think home goods, but with local buys and crafts.
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So what's the best way to attract new customers in a digital age with a physical brand as I
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hesitate to invest heavily on the social media side?
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Do I need to just get over my fears and ride the wave or do I need to do something completely
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First of all, your best way to get new customers is to do such a great job with the current customers
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that you have and make the experience so fucking amazing that they cannot fucking help, but
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You want the story to be told about your store to be, this was not only the most incredible
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home goods store, this was the most incredible fucking shopping experience that I've ever
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And if you can do that, then those people will spread that message for you.
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Make it so that when these people walk out of the door, they actually like are so amazed
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that, that they turn around and they walk back and they shake your hand unsolicited and
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That's when you know you're doing it right in a retail setting.
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Now, the second step is if you're not using the tools available to you, these are, these
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are inexpensive, highly effective, highly targeted tools that allow you to grow your retail business,
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your small business exponentially because you have some hangup about technology and not
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And you're not willing to at least go find some people that do.
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Now, do you want to go out and do that automatically?
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You want to have the process that I laid out the first part of the question because if
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Let's just say people are coming in, they're getting treated like shit, and you think that
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going out and creating this online e-com campaign is going to somehow solve your problem, it's
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going to actually quicken you going out of business because it will do the exact opposite
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What it will do is you'll go out, you'll get all these new people who've never heard of you before to now give you a chance to earn their business.
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They will come in and shop at your store and they will fucking go out and they will say,
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that was the biggest crock of shit I ever went to, they were out of shit, the place was dirty, the people were rude, the experience was terrible, and you'll go out of business extra fast because word of mouth can be accelerated that quickly with technology.
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So that's what you're afraid of probably, right?
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You know, and honestly, some people, you know, they're a little older, do have hangups on technology because they don't understand the great things they can do.
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But the truth of the matter is, is like, but see, I'm smart enough to go find motherfuckers that understand it.
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So have your system in place to create this experience.
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Then think of the e-com campaign that you're trying to create around this as the gasoline to the fire.
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Now, if you go out and you don't have the fire and you go out, you get all the gasoline in the world and it ain't going to fucking blow the fuck up.
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And actually what will happen is it'll quicken you go on our business.
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This is why you have so many e-com kids having to go through, you know, this product and this product and this product.
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And I understand that a lot of these e-com kids, when they're young, that's the point.
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They're like just caring about the income stream.
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But the real killers, the motherfuckers that are going to be like billionaires when they're fucking 35 years old and 40 years old, those kids will understand what I'm saying right now.
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And they will build an amazing concept and then understand that e-com is just an advertising arm of this concept and experience that you've created.
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And you may make less cash flow when you're 19, 20, 21, and you won't be able to buy your fucking Huracan at 21 years old.
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But when you're fucking 40, Bugatti will be knocking on your fucking door asking you to buy cars from them.
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You could still do very well, but build your fire, add the gas.
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And you guys have to understand, you're lucky to have this technology.
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If you don't utilize it, you really are fucking stupid.
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Because if you utilize it the right way, this man or woman, whoever owns the store, you could scale that store out across the country.
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You could be the next home goods of locally sourced shit everywhere if you leverage this properly.
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So I would encourage you to think a little bigger than what you're thinking right now.
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You know, we got to crawl before we can walk, but you know, you're going to find out real quick.
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If you follow what I just told you that things can happen very fast.
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If you're, if you're good about doing it, guys, Andy, that is three.