433. Q&AF： Developing The Next Generation, Importance Of Materialistic Goals & Brittney Griner Released
Episode Stats
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Summary
In this episode of The Realists, I sit down with a good friend of mine to talk about recovery and what it's like to be a recovering alcoholic. We talk about the benefits of recovery and how it can improve your life.
Transcript
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What is up guys, it's Andy Fursella and this is the show for the realists say goodbye to
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the lies, the famous and delusions of modern society and welcome to motherfucking reality.
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Guys, today we have Q and AF, that's where you submit the questions and I give you the
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These questions can be about anything, business, life, what's going on in the world, personal
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I like to do the ones about personal development, business because that's my wheelhouse.
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But I will remind you, I am launching my own platform for all of that content very soon,
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including my car content, including a couple of new show concepts that we have going on.
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However, this is your opportunity and what will be your only opportunity to get me to
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Guys, email those questions in to askandy at andyfursella.com.
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Now, other times when you tune in, you're going to have CTI.
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That's where we throw up headlines on the screen.
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We make fun of these people because they're stupid as fuck.
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And then we talk about how we as individuals can solve this problem.
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Because if we all take responsibility to solve these big ass problems going on in the
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world in our own lives, there will be a collective solution that presents itself.
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That's five to 20 minutes of me just giving some real talk.
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And then full length, full length is typical podcast episode, uh, interview style format.
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Uh, and it could be anywhere from one to two and a half hours long, this conversation,
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If you get value from the show, if it made you laugh, if it made you think, if it gave
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you a new perspective, if it taught you some new skills, if it made you go out and be
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Um, we've run a top podcast for nearly a decade on word of mouth.
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I think that's pretty impressive, but I'd like to remind you guys, especially some of
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you guys, uh, more recently that, you know, listening to the show every day and never sharing
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a show is not really helping me out at all, bro.
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So I try to come in here every day and help you guys out.
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Um, and also as a reminder, all of the shows now are posted on YouTube.
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So if you're used to listening to the show on audio, um, there's also the YouTube version
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And if you click subscribe on that, it'll notify you when we post them automatically.
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I listen, man, those kinds of group activities like that, like that's just, just not my jam,
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Like I'm not the guy that sits in the hot tub with fucking 18 other people at the resort
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I mean, it was just like the recovery aspect of it.
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I don't like being, I, it's just not my thing, dude.
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I try to stay, I, I'm comfortable with my own space and time and energy and I like it.
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So I like to fucking spend time by myself and I don't need to go be in the mud and have
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some random dude touching my fucking feet and all, bro, I'm not, I'm not into it.
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Like I don't need to go to fucking, uh, Iceland and sit in a fucking cold tub with 10 other
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Like if that's what, listen, bro, listen, man, that's real shit.
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I'm a, I'm a, I'm a, you know, I'm, I'm fucking perfectly comfortable, dude.
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Like, like I, sometimes I post, um, you know, I, I have the lounge that I sit in over at
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night, uh, where I may or may not partake in smoking of not tree leaves.
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Um, but I sit there and I kind of watch TV, bro.
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You know, I, I, and I'll, I'll, I'll, sometimes I post a picture from down there and people
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And it doesn't mean there's something wrong with me.
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It doesn't mean like, I just don't, that's, I don't vibe like that.
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Like, like I do, dude, I come home, I turn on some fucking music.
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I think I take time to think it's great scenery.
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I mean, like, dude, I get to, you know, and dude, but what I'm saying is, is like, we
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Like we don't, we don't, we don't dream enough.
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Cause look, man, this phone has taken up all of our time and focus and energy and we're
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10, you know, maybe not even 10, but like 15, 20 years ago, there was a lot of downtime
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So I'm able to sit there and think, and this is part of the reason why people have such
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a hard time working through what's actually going on in the world because they don't allow
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themselves enough time for critical thinking or create creative thought.
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And so like when I'm sitting there, dude, you know, I usually have, I flip back and
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forth between the news channels of what's going on and I'm studying for CTI.
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And I'm studying what kind of bullshit spin Fox puts on it.
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What kind of bullshit spin MSNBC puts on it and CNN puts on it.
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So I can come in here and sort of deduce what I think is going on.
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And while I'm sitting there, I'm thinking, you know, and I'm focusing and I'm also thinking
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And a lot of people, in my opinion, I think the one, two of the biggest reasons are, well,
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two of the biggest problems that we have, we have an unmotivated society and we have
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How can you have something to chase if you never take the time to think about what it
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And that, that time that we would normally put into dreaming and visualizing and thinking
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about our future, which by the way, is coming no matter what the future is coming no matter
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So you should decide what the fuck you want your future to look like and not float through
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like, you know, the, the plastic grocery bag in the fucking wind, bro.
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You're going to be fucking miserable because the way culture and society is set up, it's set
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And if you don't figure out how to break out of that in some way, shape or form, your
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entire life is going to depend on you basically fucking suffering because you didn't take it
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And you were spending so much time here that you never thought about what you could be
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or what you wanted to be or what it was possible to be.
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So we don't have a motivated, we don't have a motivated culture because there's no time to
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So maybe you should spend some time alone and stay out of the mud pit with some weird
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Well, Andy guys, I got, I got some good ones for you.
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Andy, question number one, Andy, being in education for almost 24 years as a teacher
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and a lifetime, if you include my student years, each year, I get more and more frustrated with
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I know we are doing our children a disservice in preparing them for life.
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I have tried to incorporate my learning of success principles from books and podcasts into my
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classroom through a daily message on the morning announcements, but I know it needs to be accelerated
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Um, I would like to know what ideas or topics you, uh, would focus on first when developing a personal
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development program for middle school age students, man, that's a good question.
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And I don't, I'm not sure I can do the answer justice without really thinking about it.
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Um, but off the top of my head, you know, I think one of the things that those age kids need to understand
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is that first of all, they're not limited by their race or by their upbringing.
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Or by their hardships that have happened to them, or they growing up in a shitty family.
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There's plenty of examples in society, thousands, tens of thousands of examples in society of people
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who come from shitty places that do amazing things.
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And in fact, most of the people that do amazing things in life actually come from shitty places
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because success is so hard that you have to have a taste of the other side of it to really
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And this is the reason why high performers seem to always have a hard story.
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It's because they've gone through some hard shit and they are running as fast as they can
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And that's the rationally to like for their kids and great.
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Most people that you look at that you think, oh, they had it easy or, oh, they got lucky or
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this, no, the actual truth is their shit at one point in their life was so fucking fucked up that
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And this is why those people run people who grow up in a stable home that with no conflict
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and those people are actually less likely to feel like they need to change things.
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So what ends up happening is they end up repeating that exact same life or creating it.
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So most of the people who succeed at a high level, they come from really bad shit.
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So that would be the first thing that I would want these kids to understand.
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And the second thing, cause I could talk about this all day, but the second most important
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thing that I think these kids need to understand is that things like confidence, self-esteem,
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the work ethic, fortitude, uh, you know, all of these things that we look at other people
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and we wish that we had, they're not born with those things.
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And, and because like, dude, I was taught my entire life that confidence and self-esteem
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in these qualities that we're talking about were just things that people had.
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And because I didn't have it, fuck, I got the short end of the stick.
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And this is, this is very hard, um, for someone who hasn't lived it to teach because they ended
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up where they are by happenstance for the most part, right?
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They might've dedicated themselves to going to school to become an educator and worked
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But the reality is after that, most of them stop and they live a life.
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They go on to live what people call life, which is just getting in the comfort zone, you
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know, going to work, going home, paying your bills, and they never stop or they never keep
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And so they come to a place of understanding or belief that everybody out there, once they're
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22 years old and they finished college or 23 or whatever the fuck it is, that that's just
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The truth is, is that if you want these things that you admire in other people, it's up to
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And the way that you build them within yourself is by doing things that require those qualities.
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If you want confidence, you're going to have to overcome some things.
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You're going to have to, you're going to have to follow through on some of the things that
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you tell yourself you're going to do so that you can understand and believe that those things
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And then you understand that you have these things.
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This is why I say the work comes before the belief, because when you put in the work to
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overcome whatever it is that you're challenged with, and then you overcome it, now you believe
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And then you take the next challenge and you keep working and then you overcome that challenge
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And then the third one comes along and you overcome that.
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And it's not long before you get to a point where you 100% believe in yourself.
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And now all of a sudden you have tons of confidence.
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Now all of a sudden you have tons of self-esteem.
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Now all of a sudden you're not questioning whether or not you have it or not.
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And it doesn't matter what anybody says about you having it or not having it.
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And so I think understanding, and dude, this is a, this is where like the live hard program
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would be good for the teacher here to understand this concept of what I'm talking about.
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That, that person should read my book 75 hard and also go listen to episode 208 and
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learn the, what I'm talking about, how to create these things.
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And, you know, I think had I been taught that those things could be created because
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I always wanted to have grit and fortitude and be mentally tough, but I fucking wasn't.
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And so, because I wasn't, I thought that I never could be, I thought I got screwed.
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And that held me back until I figured out that that wasn't actually the case.
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And I started to cultivate these qualities within myself.
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So if you can, if I could have learned that at a young age, I mean, fuck dude, how much
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Bro, I probably, I probably would have been where I'm at now at 30 years old.
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I just, I dude, nobody explained it to me and nobody does explain it.
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In fact, I think I'm the only motherfucker that actually explains it.
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And I know I'm the only motherfucker with a real program that actually helps people fix
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They'll tell you to get on their therapy calls.
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Some people fucking need it, but not everybody needs it.
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Most people need to fucking realize that they are in control of what the fuck their outcome
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it will be if they just decide that they do the critical tasks that they know they should
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I do think it's awesome that we still got, it's refreshing to hear a teacher like this.
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Look, dude, I get, look, look, look, look, look, I want to clarify that right now.
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A lot of these teachers, like we knock the teachers, like I knock the teachers.
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But I do, I have done it in the past and how it should be said is there is enough bad teachers
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out there that they're poisoning the well of education and the good teachers out there
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aren't working hard enough or aren't standing up hard enough to negate the good teachers
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Without good teachers, I wouldn't be who the fuck I am.
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I had a, I had a lot of fucking mediocre and I had some shitty teachers, but I also
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had one or two that changed my whole fucking life.
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And this is why, when I tell you guys, like things need to change in the country, um,
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you know, like I believe that teachers should make two, three, four times what they make.
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But I also believe that they should be quality individuals that actually give a fuck about
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These are, these should be people that are maybe executive level people that have decided,
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I'm going to go teach because the income drop-off isn't super fucking bad.
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I can still make enough money to live a great life, but I'll get my fulfillment from bringing
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If we had that scenario versus this scenario where we pay them shit.
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We, the problem with main problem with the education system now is we're tracking,
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we're attracting a bunch of people that don't want to, that don't want to work for
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That's their whole, their, their whole fucking goal.
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Just like most people's whole fucking goal is to get to the weekend.
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A lot of these motherfuckers whole goal is either to indoctrinate their kids into what
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the fuck they believe or to get to that three months.
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We stopped letting these people in Washington, piss our tax dollars away and steal our tax
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dollars and misappropriate all our tax dollars and talk about where the fucking two or three
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Where the fucking billions of dollars that they were supposed to send to Ukraine go, et cetera,
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So stop letting these motherfuckers do that and take this money and reinvest it into our
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actual fucking infrastructure, not bullshit infrastructure, our actual infrastructure,
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which actually pays teachers what the fuck they're worth.
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If you want better teachers, you're going to have to fucking make a better job.
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So I got a lot of ideas and I know they will work, but y'all think I'm crazy.
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Guys, Andy, question number two, Andy, how important within reason are material things
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when it comes to increasing or achieving your success?
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This is not, I know you talk about the 10%, right?
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But like, does actual material things, can they level you up?
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Will they level you up, up that ladder of success?
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So a lot of people think they can fake it till they make it, okay?
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And they think they can go out and like get, you know, scrounge enough bucks up to get a
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And they think it's going to get you, like somehow you're going to put this image out there
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and then it's going to get you what you're looking for, which is the client list or your
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And that's not how it works because the people who are above that level already, we see what
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However, once you're actually at the real level and you start, you know, like, let's
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The people I've met through car collecting who also own amazing collections are some of
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They're also the nicest too, which is, you know, it's weird, isn't it?
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No, it's not because the people who actually built real shit are usually pretty fucking
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humble because you have to be humble in order to keep getting better.
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If you can't keep getting better, you can't get to that level.
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So a lot of these people are some of the nicest, most generous, humble individuals on
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And it's the people who are scrounging the Lamborghini together that ruin the fucking reputation
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They're the ones that think they're superstars.
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They're the ones that walk in and they're like, don't you know who the fuck I am?
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But if you work and build something that's impressive and eventually you get to a real
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level where, you know, you're buying some pretty nice things for yourself that can open up
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And cars is a very good example because the car culture is fucking global.
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Like if you like cars in Dubai and I like cars in Missouri, we're going to get the fuck along.
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And by the way, once we start getting along about those cars, what else might we do?
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That one conversation might get you another car.
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Like, bro, there's been one, two conversations I've had with people that have made me tens of
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millions of dollars that I've met through networks.
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So your network does matter, but like you can't fake your way into it.
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And I'm not saying that you shouldn't go out and buy a Huracan, but bro, really, dude,
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It's why you should really be thinking about it is how can I take that three grand a month
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that I'm leasing my Huracan on and then investing that three, three grand to actually
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building my brand or my company or my initiative, whatever it is I'm doing to become that much
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better, because that's, what's impressive, bro.
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Like I can also tell you like in the car community, like there's some amazing success stories,
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And those are the guys that get all the fucking love and the attention and the admiration
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It's the guys who have a great story behind it and the people who just, and this is no
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It's just like, you can't help that you were born in a terrible situation, but some of
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these people were born very wealthy and they don't have a story.
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And bro, I feel bad for those kinds of people because they don't have a story.
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They're born on fucking third base and they don't have anything to show how the fuck they
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Like, and, and do the reality, like think of how much my story is part of my identity
00:22:44.780
Like when people say, oh, there's Andy for Sella.
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They don't just say that they say he did this and this and this and this and this.
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And so like, dude, building something real, it's not the car.
00:22:59.780
So the car will maybe get you access to some of these people, but they won't respect it.
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Once they learn your story and what the fuck you did now, you're, you're, you're fucking
00:23:11.220
And dude, I feel bad for these people who are born wealthy because they never really have an
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opportunity to do what, what I'm talking about.
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But also I will say, because I know people who listen to that show have, or listen to
00:23:22.780
Um, your guys's job is to take what the fuck you have and greatly and exponentially expand
00:23:33.680
And it's frustrating for a lot of these real, it's frustrating for me because I see a lot of
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These very wealthy people who were born that way.
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Like, bro, you, there's a very famous person that you got to witness conversation with me
00:23:54.140
having, um, who said, man, you know, like I grew up the son of a billionaire.
00:24:00.280
And I'm like, bro, nobody thinks of you like that.
00:24:07.760
And, and dude, you're weird because most people don't understand that that's an actual
00:24:12.520
dialogue that people will have with themselves.
00:24:16.160
No, most people think that it like, dude, you got it easy, bro.
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And those people suffer from so many things because they feel like they don't have any
00:24:25.580
true real identity outside of being a part of something that was already great.
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And that's very, very hard for people to deal with.
00:24:32.080
And so like when you shit on motherfuckers, like, you know, like, dude, you're, you don't
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And I understand this because I'm friends with people like this.
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Like, dude, you know, I like they'll, they'll, they'll, they'll be transparent with me.
00:24:48.780
And bro, I wish I, I wish I was able to have the opportunity to do what you did.
00:24:52.980
And they, they become envious of that, but not realizing that they do have the opportunity
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And even more because there were born more resources available to them.
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This is also why I get upset when people make fun of people who were born in a wealthy
00:25:06.360
family, who then have taken the fucking thing and built something bigger.
00:25:19.860
And I think we need to start respecting people on what they've individually done, not where
00:25:29.640
Would you say, I mean, so cars are obviously, that's a big one.
00:25:32.780
What are some other things that you see people trying to do the same exact thing with other
00:25:36.840
Like watches, uh, you know, not too much property because like you can't really fake the property.
00:25:43.000
But like you see a lot of guys like, you know, flying on the private jet one time and doing
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Like there's 50 different shots, 15 different outfits.
00:25:53.680
Like, bro, you should be spending that energy and I'm not trying to knock you guys, bro.
00:26:01.800
But what I'm saying is you would be better, sir.
00:26:04.320
And I'm so I don't want you guys to think I fucking mad at you.
00:26:07.560
But what I'm saying is, is like you would be better served taking that energy and that
00:26:13.880
dollars and really pouring it into becoming a highly skilled motherfucker because time
00:26:20.680
You're going to be 10, 20 years older in the blink of a fucking eye.
00:26:24.960
And you'll wish that you had invested in that shit now versus trying to like impress a bunch
00:26:29.940
of motherfuckers that you're not even going to remember who the fuck they were.
00:26:45.380
Like if you only have one fucking suit, make sure that suit fucking fits you right.
00:26:51.020
Like if you if you have to if you wear a watch from fucking Nordstrom's and not fucking
00:27:02.940
Look there because like a lot of these do like I see this a lot, too, man.
00:27:06.920
Like when people get dressed up, they they they I don't even want to go here because
00:27:13.840
These nobody else is talking about these motherfuckers that put on a suit.
00:27:18.840
Bro, you look like a fucking you look like you look like a fucking dude.
00:27:23.740
OK, you don't look sharp like some of y'all like I'm real, real talk to you like you need
00:27:28.180
to make a little investment in your personal style.
00:27:31.560
And I know I'm sitting here in my gym clothes, but guess what?
00:27:33.720
We record this show right after I fucking work out.
00:27:40.560
But I can promise you I put a lot of thought in my appearance.
00:27:43.120
And when I fucking when I fucking show up, I look like a bad motherfucker everywhere
00:27:48.380
OK, that matters more than your fucking Lamborghini.
00:27:52.380
OK, and then the internal swagger, the internal confidence that you build within yourself,
00:28:06.200
It's the fucking confidence that you create through doing hard shit like the live hard
00:28:12.140
OK, or seventy five hard and then and then putting some effort into understanding how
00:28:17.820
you're supposed to look like a lot of you motherfuckers.
00:28:20.400
Like, I don't know where the fuck you get your style advice from, but it ain't the fucking
00:28:25.780
And I'm by no means in my fucking Liberace, bro.
00:28:31.380
I mean, do you think it's because there's not enough examples showing them?
00:28:37.440
Like, I mean, obviously you should do it, but it's just one person.
00:28:40.040
You guys should follow, like, some men's fashion pages, like David August.
00:28:51.340
Like, when I go in my closet, bro, every motherfucking suit is that.
00:28:55.120
When I walk the fuck out, it looks fucking good.
00:28:57.480
That, and before that, when I bought my shit at Men's Warehouse, I had the shit altered
00:29:04.820
OK, so, like, put some fucking thought into it.
00:29:08.480
Try to be better because, and by the way, develop that confidence.
00:29:12.480
Develop that attitude, that self-esteem, because that shit permeates from you.
00:29:17.360
And that will get you, and if you have good intentions and you're not a douchebag, that
00:29:21.700
will get you a million times farther than a fucking car that you're stretching to try
00:29:28.440
Guys, Andy, our third and final question for you, Andy, question number three.
00:29:33.340
Andy, how do you feel about the Brittany Griner being released from Russia in custody in a
00:29:37.900
trade for such a well-known and dangerous arms dealer?
00:29:41.160
Not to mention, we also left two Marines in Russia.
00:29:47.680
And I don't think Brittany Griner should be there anyway.
00:29:51.320
She got caught with some fucking vape cartridge.
00:29:53.000
It really has nothing to do with Brittany Griner.
00:29:54.920
It has to do with how they handled the situation.
00:29:59.000
Those other two motherfuckers definitely shouldn't be there.
00:30:01.480
And they traded a very dangerous man, apparently.
00:30:05.540
Because I don't believe anything these people say.
00:30:09.020
And so I'm saying this with a fucking asterisk.
00:30:11.360
But allegedly, this man is, like, very dangerous.
00:30:22.300
Like, we also had a pandemic of the unvaccinated.
00:30:27.620
The unvaccinated need to be removed from society.
00:30:39.060
So I don't, and I don't believe our own fucking media.
00:30:42.100
And I don't, I haven't researched this, so I can't speak on it.
00:30:44.680
But the fact, if that's true, and we trade somebody dangerous for an athlete that most people
00:30:51.440
can't even say what fucking team she plays for, okay, that's bullshit when we have two
00:30:56.600
other fucking military members sitting over there in Russian jail.
00:30:59.540
It's not only bullshit, it's fuck, it's completely fucked up.
00:31:09.200
And by the way, we probably should give them their people back too.
00:31:20.660
I'm tired of the United States acting as if they're the world fucking police and that
00:31:26.440
they can go into every country and fuck it up and then act like we're doing so on the
00:31:38.000
Our country fucks with people just like other people fuck with us.
00:31:41.180
And so like, dude, we need to get along better in the world.
00:31:44.880
Like, we shouldn't be fucking with Russia's people.
00:31:48.780
But the way it stands and the way it worked out, it's a slap in the fucking face to every
00:31:54.620
single actual American that loves this fucking country.
00:31:57.640
And that's why people are so pissed off about it.
00:32:06.040
You're going to fucking let some fuckers rot who have fucking enlisted in our military
00:32:12.480
to be a part of what is supposed to be a very patriotic act of serving their country and
00:32:20.680
You're going to let them rot for somebody that actually fucking has voiced very, very,
00:32:26.240
very strong anti-American feelings over the course of her career.
00:32:32.960
I think it's also too, it's important to remember.
00:32:34.900
And I still, I still believe that she has the right to say those things.
00:32:39.820
And I still believe that she shouldn't be in that fucking prison.
00:32:43.680
No matter how much I disagree with what the fuck she says, but the fact that we leave
00:32:47.760
two other service people over there for, no, that's fucking bullshit.
00:32:52.080
And it's a whole, all, this is about agitation.
00:32:58.500
This is about doing things that make people angry.
00:33:01.180
And this is what their whole agenda, their whole administration has been about since day
00:33:08.200
And by the way, I don't see anybody disagreeing with that on the internet either.
00:33:12.240
I don't, it doesn't matter where they come from.
00:33:16.120
I would, I think what I am seeing, what I'm not seeing enough of are people remembering
00:33:20.260
that the only reason that Russia even leveraged Brittany Griner to begin with was because
00:33:24.480
our administration is funding a proxy war and completely disparaging and fucking defaming
00:33:36.040
You know, and then they have a nerd of act like this is a win.
00:33:45.180
Our media is lying about what's going on there and who's responsible for what and how
00:33:52.420
And by the way, I said that the Friday afternoon that the whole thing started.
00:33:57.460
So we are the agitators in that scenario and that fucking shit is bullshit.
00:34:04.860
Anyway, if you want to hear more of that, you can listen to CTI every single day.
00:34:08.020
Just give you a little taste of what to expect tomorrow's episode.
00:34:26.160
Well, that was a question because Andy wanted some more.
00:34:42.200
Better than that water buffalo shit you were doing in the gym.
00:34:50.880
I have a small clothing store that I opened three weeks before the mandatory shutdowns.
00:34:55.440
Uh, the store is small and doesn't have a shitload of items in there.
00:34:59.160
Is that a reason or excuse that people aren't coming in?
00:35:02.980
Uh, and when you started, did you have a lot of products or did you work your way up to it?
00:35:11.000
Um, when I started, we only had 12, uh, $10,000 worth of inventory.
00:35:20.800
And when we first opened, uh, people would come in and they would, they would say, well,
00:35:31.840
And that happened hundreds of times, like thousands of times because we didn't have shit in the
00:35:37.260
Um, I, it took me a long time to realize what they were talking about.
00:35:42.060
Like, I didn't get it because the minute I said, no, we just opened, like they wouldn't
00:35:52.160
And good thing I didn't get it because I never fucked.
00:35:56.420
But like, you know, looking back, I realized what they were saying was, holy shit, you don't
00:36:01.920
So I think it's okay to not have a lot of stuff when you start.
00:36:08.180
I think the more important, and I'm not, I don't think I fucking know the more important
00:36:12.480
thing that somebody in that situation needs to worry about is really locking in the customers
00:36:19.780
that you do have, taking your time to build a relationship with them, taking the time to
00:36:24.460
be their friend, taking time to get them the solution.
00:36:27.880
And also, which requires a lot of discipline is to tell them when you don't actually have
00:36:33.040
the solution for them or the clothes that they have, or like, you don't try to sell them
00:36:39.980
And that takes a lot of discipline when you're desperate.
00:36:51.000
When you have more, I built it up over time and absolutely.
00:36:54.440
When you have more product, you're going to have more people walk in the store.
00:37:00.820
And, and here's why it's important because people will call you or they will look, or they
00:37:08.140
will say, I like this and this and this, and they're thinking in terms of, I'm going
00:37:14.840
And the minute that they can't get what it is they expect to get from you, they automatically
00:37:19.180
cross you off the list of places where they can get what they love.
00:37:22.740
So when you increase the product offering, you're allowing them to come in and purchase
00:37:29.380
Even if you're, um, even if you, you know, you don't think it's the best product, they're
00:37:35.500
able to solve their problem in your location, which creates opportunity for you to have
00:37:40.780
conversation, to educate them, to help them understand what it is that might be a better
00:37:46.340
solution for them, et cetera, et cetera, et cetera.
00:37:49.920
So you're talking about a quantity of diversity, not just quantity of actual, like, oh yeah,
00:37:55.620
no, I'm talking about diversity of product offering.
00:38:04.600
Um, you don't need more inventory of the shit you're already not selling.
00:38:09.860
But if you have more of an offering, now you attract more people because all of those
00:38:19.540
And so when they can walk in and you, they understand that you offer this and this and
00:38:23.280
this, this, this, or this style, this style, this, it could be styles too, right?
00:38:28.460
These, these style, this style, that style, this style.
00:38:31.220
And they understand that they can go there to solve their style problem.
00:38:35.420
Now you're going to have more people walk in, which allows more opportunity for you to
00:38:39.620
develop relationship, more opportunity for you to solve problem, more opportunity to
00:38:44.180
create value, which creates more word of mouth.
00:38:46.460
And when those stories are told, because you create an awesome experience, a buying experience
00:38:51.040
for the consumer right there in their face, um, because of the technology that we're, we're
00:38:56.980
grateful to have, uh, that also sucks to have in a lot of ways.
00:39:03.180
So if you can create in a retail environment, amazing customer experiences, the light, and
00:39:11.120
I'm talking about like, think of Chick-fil-A and then take it like 10 times further than that.
00:39:18.000
Those people who are expecting a normal retail experience will be overwhelmed because they just
00:39:24.560
experienced something that they haven't experienced in a decade or even ever.
00:39:29.140
It's the best shopping experience they ever had.
00:39:35.000
And when they share that, that allows you more opportunities with more people.
00:39:42.380
So it's all about creating, uh, you know, the, the value.
00:39:47.900
And when in the beginning, when you don't have inventory and you don't have funds to get
00:39:52.160
inventory, the real only way you can do that is by spending real time with them.
00:39:57.040
Like, bro, when, when, when we first started our store, there would be two, three days in
00:40:03.400
We wouldn't have anybody come in like fucking nobody, bro.
00:40:07.860
Like imagine that starting a store, you have everything in your life and like, you don't
00:40:14.060
Cause I didn't know shit and there's nobody coming in.
00:40:18.780
And so when people would come in and I learned this by accident, not because like I was smart
00:40:23.800
or I knew this shit, how I learned what I'm teaching you guys is that these people would
00:40:28.900
come in and we didn't have, we didn't have what they were looking for.
00:40:36.240
And because I was talking to, talking to these people and being cool, developing a relationship,
00:40:42.380
we were talking about what, like, do some of these people will come in, dude.
00:40:45.080
And I'd talk to them for fucking two hours because I could, right?
00:40:49.340
And we'd be caught up talking in all these different, about all these different things
00:40:53.040
And all of a sudden I got a new friend and that new friend will go out and they'll say, dude,
00:40:57.140
go check out that little vitamin store down there, man.
00:41:00.260
They don't have that much, but they're good dudes running it.
00:41:03.720
The people of Springfield, Missouri are responsible for this entire fucking operation because they're
00:41:08.900
And they fucking cared about two young fucking dumbasses who were trying to make it.
00:41:13.300
And we spent enough time with them where they felt like referring their friends.
00:41:23.720
It took us years to be able to advertise properly.
00:41:26.640
And it almost, fuck, it probably took nine years for us to figure out advertising.
00:41:34.320
Those first nine years, it's all word of mouth.
00:41:40.280
When you're underfunded and you don't have capital, the only thing you can do is you
00:41:49.640
And if you make these people your friend, even if they don't buy anything, like bro,
00:41:53.420
it didn't matter if someone bought something from me back then or not.
00:41:56.920
They come in, they might buy a fucking $2 bar, right?
00:42:05.260
They could come in and, you know, not buy anything.
00:42:09.040
And sometimes that would, and dude, that's how you know you're doing it right.
00:42:11.860
Like when these customers start stopping in just to see you and they're not buying anything,
00:42:16.440
but they're just stopping in and say, what's up?
00:42:18.160
Now you have an advocate out on the street and you have a genuine friend, bro, because
00:42:24.760
They're the people that are going to be responsible for your success or your failure.
00:42:27.540
I have a hard time understanding why it's so hard for that customer experience part to,
00:42:36.040
to, to, to, because people don't think it matters because they don't, I can name a thousand
00:42:40.540
stores that I've had a terrible fucking experience at.
00:42:43.900
Because most people do what other companies do.
00:42:49.520
And it's been so long since we've, as human beings have had great experiences in stores
00:42:56.200
that weren't top end, that we like couldn't afford, that, that we've just lowered our
00:43:03.400
And guys, you shouldn't spend money with companies that don't do that for you, that don't truly
00:43:10.680
I'm not saying that they don't make mistakes, but companies that don't try their very best
00:43:14.360
to offer the best for you, you should not fucking spend your money with them because
00:43:17.580
what will happen then is that the standard will have to be raised because the companies
00:43:21.800
won't, that's how we raise a standard economically.
00:43:26.200
Redirect your dollars to the companies that provide you the most amount of care and they
00:43:31.440
actually give a fuck about you and then actually do the best job they can to accommodate you.
00:43:36.960
And then, you know, the ones that treat you like shit, don't fucking go there.
00:43:42.480
The people aren't doing that now because the standard has been so low that it's low everywhere,
00:43:50.420
And the reason people that own small businesses and even bigger businesses.
00:43:56.060
They blame it on the, they blame it on the employee.
00:44:01.740
Well, motherfucker, you ain't, first of all, you ain't paying them shit.
00:44:05.740
Third of all, you gotta explain why their job is important.
00:44:08.240
These people, most of these people want to contribute.
00:44:10.840
They want to do a good job and they love whenever they do actually do a good job.
00:44:17.600
But most of the leadership in these companies is fucking shitty.
00:44:20.440
They fucking clock out on fucking Thursday afternoon.
00:44:24.600
They're at the fucking lake playing golf with their buddies all over Instagram while their
00:44:33.900
You haven't fucking given them the understanding of why they should be doing what they're doing.
00:44:38.160
Very few people are high level operators if they don't understand why they are asked
00:44:43.820
And how many jobs do you know, those of you listening, where they don't tell you why to
00:44:56.200
Like, bro, this is, this is not how, and if we start to spend our money with companies
00:45:00.360
that actually hold a higher standard and take pride in that, the competition will have to
00:45:06.000
adjust in the entire standard of the, of the fucking industry of whatever industry, whether
00:45:10.000
it be clothes, whether it be fucking cars, whether it be fucking anything, we'll have
00:45:16.840
And that's, that's how we as individuals economically force companies to raise their standards.
00:45:23.000
Don't shop with companies that don't do the fucking extra shit.
00:45:28.160
Well, guys, Andy, but, but, but dude, back to the point that I don't know if that's a
00:45:34.080
man or a woman, but whoever it is, it doesn't matter.
00:45:37.500
You absolutely have the fucking tools to do this just because you're fucking underfunded,
00:45:43.180
just because you, you know, don't have a selection like the other guys might have.
00:45:48.820
You have the opportunity to build real relationships.
00:45:52.300
You have the opportunity to make these people exceptionally and extraordinarily happy.
00:46:01.540
Customer satisfaction is doing the minimal amount to not have them pissed off at you.
00:46:07.020
I'm talking about, and that's no dude, that's 99% of companies, 99% of company standards,
00:46:17.060
Not your goal is to not piss them off when your goal should be with the technology available,
00:46:22.160
because this is amazing because never in a point of history ever before have people
00:46:27.280
been able to tell their word of mouth stories to everybody they fucking know or have ever
00:46:33.920
So when you hold this low standard and you don't create an amazing biting experience,
00:46:40.160
you are going to get your ass kicked by somebody who does.
00:46:43.920
And this person, this man or woman who owns this little business, you're in a prime opportunity
00:46:49.320
to eat the lunch of all the motherfuckers bigger than you because they automatically think
00:46:53.900
they're going to beat you because you're fucking small.
00:46:58.600
I started this company, this company that's worth billions of dollars now on 12 fucking
00:47:04.560
And I ate the lunch of everybody bigger than me by giving a fuck about my customers.
00:47:12.020
And by the way, you're going to fuck it up sometimes.
00:47:14.320
You're going to, but make it right the best you can.
00:47:20.380
And you know, those bigger companies that I mentioned here that we're going to go surpass
00:47:24.300
eventually, they don't even see us coming, bro.
00:47:31.460
So like, don't, I don't want this person to lose hope or be demoralized.
00:47:35.400
The underdog is in the best position to win always because they have the availability
00:47:40.460
to make an impact that really resonates with people because guess what people love?
00:47:55.360
Worry about taking care of the opportunities that you do get to make those customers fucking
00:48:05.400
And make them love telling the story of doing business with you.
00:48:09.300
If you can do those two things, it will be a very short amount of time before you have
00:48:15.780
And then you continue with that mentality that I'm talking about.
00:48:19.200
And you'll surpass all these other people that are probably looking down and laughing
00:48:23.140
And I know that because they all laughed at me too.
00:48:25.340
I had a competitor walk in my store after two weeks of being open and tell me that it will
00:48:29.480
only be a few months before I was out of business.
00:48:31.300
It's I eventually built my company to where I ended up buying that motherfucker's company
00:48:43.040
You know, because he walked into my store and talk that shit.