REAL AF with Andy Frisella - 461. Making It In America Ft. Peter Roberts (Origin USA)

00:00:00.000 what is up guys it's andy priscilla and this is the show for the realists say goodbye to the lies

00:00:20.900 the fakeness and delusions of modern society and welcome to motherfucking reality guys today

00:00:25.940 we have an awesome episode for you uh gonna be a full-length episode i'm gonna get right into it

00:00:32.540 i got a good friend of mine who's come on the show been trying to get the show together for a number

00:00:36.580 of years now somebody i have a lot of respect for uh especially what they're doing especially what

00:00:41.600 they're about uh i've got my good friend pete roberts here sitting in the studio what's up

00:00:46.220 brother thanks for having me man stoked to be here awesome to have if you guys don't know who pete is

00:00:50.180 pete is the uh founder ceo of origin uh and also jocko fuel he's partnered with jocko and good

00:00:56.620 friend of mine as well and um they're doing some amazing things in business and so we want to sit

00:01:01.460 down and just have a conversation uh dj is on the show too what's up dude what's up guys yeah so this

00:01:06.340 would be a full-length episode uh and if you tune in other times you're going to find out that we have

00:01:11.560 multiple sorts of episodes different kinds of variety plethora of episodes i guess is the word

00:01:18.200 i'm looking for um we have q a uh we have real talk which is 5 20 minutes of me just talking shit

00:01:24.520 and then we have cti which is our current event shows where we pull up topics on the screen we

00:01:28.940 might pull up a couple topics today get into it too much um and then we make fun of them that's what

00:01:33.800 we do so this is a full-length episode uh we're going to talk about a lot of important things that

00:01:39.860 are going on in the world and some of the great things that you guys are doing over at origin

00:01:43.200 uh if you guys don't know like tell them what you do man about origin something that that

00:01:48.280 i've admired what you guys have been doing because it very much so aligns with what we believe here as

00:01:55.620 well at first form which is very pro-america american jobs american products top to bottom um and while

00:02:04.300 we are not completely made in america yet you guys are so let's talk about that yeah i guess when you

00:02:10.840 like distill it all down you could say we're trying to bring the knowledge back and the machines and

00:02:18.560 rebuild america's communities that have been abandoned over the past let's say 20 years and so

00:02:23.700 uh kind of without compromise trying to build stuff in america which we've you know took took a decade to

00:02:31.120 try to figure out uh but now we're full-blown making stuff in america from uh from the the field

00:02:38.920 in texas and tennessee delta region the cotton field all the way up through spinning weaving knitting and

00:02:46.000 obviously cutting and sewing manufacturing but on on an american supply chain which i like to refer to as

00:02:51.700 the origin factory blockchain which is a blockchain of manufacturing which is all local all the

00:02:57.480 components source in america so there's no green washing or you know there's no lies behind oh we're

00:03:03.360 bringing this part in from here and that part and from there and we're assembling it in america so

00:03:07.140 just a different a different way of approaching it i'd say a little bit of a crime of passion

00:03:11.660 let's talk about that passion what's uh why what what got you interested in this you know i i i think

00:03:21.820 there's a i explain it as a market dynamic so i'm a i'm a gen xer i'm 43 years old same yeah same so

00:03:30.600 we knew our grandparents uh my grandfather fought world war ii you know i listened to his stories

00:03:37.140 about coming over here to america as a first generation greek immigrant working in the peabody

00:03:44.000 tanneries in ipswich uh in actually in peabody massachusetts you know pulling tacks out of the

00:03:49.380 leather hides my my great-grandmother working at the lowell spinning mills as a lowell mill girl and

00:03:54.680 you know you hear these stories and although they they're like you shouldn't work in a factory you

00:04:01.420 should get your education uh they romanticized about the the hard times and it was always something

00:04:08.620 in the in the back of my head and then you've got like the gen xers and we basically heard these

00:04:15.320 stories firsthand and then our kids like i have kids 17 and 20 they didn't have those direct

00:04:22.160 stories or the direct experiences firsthand they learn most of their information through

00:04:28.900 you know a two by five screen and so they've never really had any true experiences they don't

00:04:36.200 know where their stuff comes from they don't know where their stuff is made they don't even know who's

00:04:40.000 making it and so you have this dynamic of the greatest generation they're dying off right now

00:04:48.020 and they're almost gone and their stories are left with us the gen xers the ones who right now are

00:04:54.160 the next to step up and hopefully change the course of america that's my goal at least like

00:05:02.760 like to shift direction yeah let's let's make a pivot because if we don't something we share in

00:05:07.500 common it's gonna be bad and so um origin exists to to bring not america back to its roost but

00:05:17.680 the ideals of what this country was founded on of course i'm i'm from new england you know and a lot

00:05:23.940 of it kind of started there in the mills and factories and i watched the mills shut down

00:05:27.840 graduating high school 1997 1998 the bass shoe factory shut down the hathaway shirt factory shut down

00:05:35.300 these factories one by one started shutting down not just in new england but across the country so

00:05:41.260 all of us us here in this room i'm sure and folks listening in some way have been connected to this

00:05:47.780 uh and i and i just think between the the whatever politicians the corporate raiders ultimately greed

00:05:56.880 lives in all circles uh it doesn't care if you're right or left greed doesn't care a greed can hop

00:06:03.280 around and that's what happened is greed tore the country apart sent it and sold it to the lowest

00:06:10.540 bidder and we're left holding what the past yeah you know and what does that do well it drives all

00:06:20.400 sorts of substance abuse um drugs alcohol depression communities deteriorated people relying on the

00:06:30.040 government to make decisions for them and you just end up in a very dangerous cycle so origin exists to

00:06:37.240 proliferate a different message a different idea that if we look back we can learn but we can do it a

00:06:44.160 better way and we got to take care of one another so that's really the long-winded way yeah the long-winded

00:06:50.200 answer dude i think it's spot on man you know i think people don't think enough about you know i

00:06:55.240 had this guy one time who i'm a really good guy he's very wealthy guy um he's a tech guy and he's

00:07:03.180 he's from china okay uh very very very smart man good man respect a lot of respect for him and him and

00:07:11.240 i were having this exact conversation about how you know we are doing some of the similar things that

00:07:16.840 you guys are doing in terms of bringing everything back to sourced here made here here the jobs here

00:07:24.640 and that's very difficult to do in our industry because a lot of the ingredients that are made

00:07:28.500 aren't made in the united states yet so that's where we struggle and that's some of the things

00:07:33.440 that we're working to overcome but he he argued with me and he's a very very smart guy much smarter

00:07:39.260 than me um he goes well look man you know i appreciate that passion but here's the thing

00:07:48.140 you know if you're buying t-shirts in guatemala you know you can take the people here in the united

00:07:55.140 states that would make your t-shirts and you can give them better jobs and and we got in this like

00:07:59.920 argument about it because i'm like well yeah dude but here's the thing not everybody can do those jobs

00:08:05.600 and so what people forget is that simple manufacturing jobs are required for people to

00:08:11.840 have purpose when you're talking about uh you know the drugs and the broken homes and you know like

00:08:18.180 here in the midwest we got we got a meth problem right yeah and i think i think a lot of places in

00:08:22.640 the country have it now but those things didn't happen when people had shit to do and they could earn

00:08:27.800 money right and and we've lost that in america because of what you said because dude these dudes that

00:08:33.880 were manufacturing you know when we were coming out of high school they they wanted to get bigger

00:08:38.460 bigger bigger at any cost and they sold our manufacturings to other countries and then we

00:08:44.240 were left with a class of people who were manufacturing class hard-working blue-collar people with nothing to

00:08:48.880 do and dude that's that's killing our country and people don't realize that yeah you know we can't

00:08:55.200 we can't be a service-based nation like and and we really can't even be a nation that's a middleman

00:09:02.160 like you have to make stuff you got to have some type of resource that you turn into something

00:09:09.680 to offer someone and i'm not against um trade people think you know oh well p maybe he's like

00:09:17.660 a protectionist no i i i'm actually like i think trade is very important you know we we have to have

00:09:25.420 trade to have you know i mean the poverty level of the past 25 years has gone way down globally like

00:09:30.660 it's a it's a big deal and trade is important in that respect but i don't think you should sell

00:09:35.040 yourselves out and sell your soul and and i and i say like that's where that's where like greed comes

00:09:41.300 into play for sure but it it's for me like when i look at the people and if you look like in our

00:09:52.740 brand book origin brand book you know the first thing is we start with people you know and what what

00:09:57.640 that means is we do put people first not everybody i'm a college dropout not not everybody is gonna go

00:10:05.560 to college and not everybody wants to between the trades and of course there's not a lot of factory

00:10:12.360 jobs now but factory jobs are some of the most fulfilling jobs when you're working on something at

00:10:20.420 the end of the day you turn around and you you look back and you say man i built that i i made that

00:10:26.320 thing but the cool thing is is now in this day and age with technology there's a there's a relationship

00:10:34.320 between the maker and the consumer and our goal is to connect the maker and the consumer right now

00:10:41.600 there's consumerism without knowing who makes the stuff and it drives fast fashion it drives you know

00:10:48.480 like throwing out throwing out goods landfills green washing like it just it drives this

00:10:55.120 it just drives something that we're not all about and we're all about like build things to last a

00:10:59.120 lifetime we hope you wear it out we promise it'll never fail you so now i have a couple products

00:11:05.120 of yours and i can attest to that yeah they are well made yeah the bet the best the best made jeans ever

00:11:12.320 appreciate that yeah it's it's uh it's freaking awesome to hear that it's the truth and and i just

00:11:19.680 like if you walk through our factories and we're not as as big as you guys and this is by the way

00:11:25.680 walking through this place is freaking inspiring because i hope to do the same thing build a campus

00:11:29.680 for origin america's future factory and the and an old farmland in maine you know that's the goal

00:11:34.400 that's the dream and so like seeing you guys doing what you're doing is like just phenomenal well i i think

00:11:40.240 we inspire each other yeah i appreciate that so you've got like if you walk through the factory

00:11:45.920 and we are we have factories in maine and north carolina and about 500 employees and in maine

00:11:51.920 you're going to see 60 percent of the employees maybe even 70 percent are between the ages of 20 and 30.

00:11:59.680 wow people walk in for the first time they're like what is this i'm like well and i explained to

00:12:07.200 them the market dynamics the greatest generation the gen xers and these kids who haven't had any

00:12:12.480 real experiences when these kids walk in a factory for the first time and see something being made

00:12:18.880 like a pair of jeans or hoodie or a pair of boots and see these looms going i got a kid who runs the

00:12:25.040 weave room up in maine he's 24 years old he's the only one with the knowledge to do that in new england

00:12:32.640 and he's passing knowledge on to two two other 20 year olds because the the old timer who taught

00:12:38.800 him passed away a couple years ago and he's the one that got us started so like the knowledge is

00:12:43.200 disappearing and there was a guy uh during the free trade in the 90s you know before the during the

00:12:51.280 nafta but ultimately it was the world trade organization the wto and he sat there i think

00:12:55.680 was front of congress whatever he said who the hell wants to sit in front of a sewing machine

00:13:00.400 he made a comment and a decision for the american people in the factories around america because of

00:13:07.120 his world view about them that that's a that's a judgment against the people doing the work i can

00:13:13.200 tell you there's a lot of damn people that want to do the work not not only that dude it's it's an

00:13:18.240 it's an insult 100 it's it's a it's a mirror of the total disconnection of those

00:13:24.320 fuckers up in washington uh i don't know how you feel about cursing but oh good good go my wife

00:13:29.760 my wife i'm the balance my wife curses like a sailor all right and i'm the balance okay

00:13:35.920 that's what they are okay and they are totally disconnected from

00:13:41.280 the working class like they they they you sent me that picture of you flying in right yeah yesterday

00:13:47.120 and i'm it's beautiful landscape here in the midwest and they call it the flyover states yeah

00:13:52.400 and they it's so disrespectful to the majority people don't understand that's the majority of the of

00:13:58.560 america the majority of americans are rural americans they're people who need to do yep

00:14:06.480 and we want to produce things and these people continuously do this man and i don't understand

00:14:11.920 when they're going to figure out you know trump was on it a little bit like he started to trump

00:14:16.720 gets it when it comes to that uh the american made stuff but like i never i cannot understand like

00:14:22.240 is this just a thing where they're getting paid to do this shit it's it's actually uh it's a slow drip

00:14:28.480 of propaganda and that propaganda started you know in the late 80s the early 90s there after world war

00:14:36.080 ii you know we had um it wasn't sanctions but they were quote they called them quotas and so the u.s had

00:14:43.760 folks that would go around to every country and allow so much to be imported into america the problem was

00:14:51.600 with the instability post world war ii after the ally powers you know russia went back they took

00:14:58.160 east berlin and the allies you know we took we took the west is trying to nation build because it's

00:15:05.520 really this idea of free market capitalism versus communism and in america decided it would sacrifice

00:15:11.600 itself and you know someone's going to beat me up about this but i have my perspective also growing up

00:15:18.640 really you know in a in a in a very well we hate communists here yeah yeah i'm just being honest

00:15:24.560 yeah no i mean so it's it's like you you've got this post-world war ii mindset america trying to

00:15:28.640 nation build well guess what you do to nation build you open up america for trade we've got the biggest

00:15:36.640 consumer base we spend the most money so if you open up america for trade and you let these countries

00:15:42.960 manufacture well then you kind of have control over them at least it's they're on a leash so to

00:15:49.360 speak so they're not going too far into communism and and it's just a it's just a way to try to keep

00:15:55.040 control and you heard ross perot say it you're you know you're going to hear a giant sucking sound

00:16:01.360 of your jobs and factories going south well the wto is even worse because it just got spread

00:16:07.840 and it's like it's like we took the moral high ground and we don't know what's happening

00:16:12.640 overseas and and who's doing what you can dig in and you can figure it out but the sacrifice was the

00:16:19.920 people and the communities our government politicians teamed up with corporate raiders and they sacrificed

00:16:28.560 the american people and then they said and you can't bring it back and then i said that's

00:16:34.640 fucking bullshit you can because what you're saying is propaganda and you're living in a world

00:16:40.080 40 years old and i'm living in a world and i don't know any better because i'm naive enough to think

00:16:44.880 that we can do this and i think we have to do it man we got it like yeah i don't i don't think

00:16:51.840 like guys in our position

00:16:57.600 and this is kind of getting off the subject a little bit but i almost feel like our generation

00:17:02.160 has failed to step into the leadership that it needs to to preserve what's going on in this

00:17:08.640 country and the good things that this country is representing i mean i know we've had a lot of

00:17:13.120 interference and an abnormal amount of interference from our government um but dude it's our time you

00:17:20.720 know what i'm saying and these old these old people who are going to be dead in five or ten years

00:17:27.120 have sold all of our shit they've sold all the places of american pride like when you used to

00:17:32.400 go to a small town and you would meet people in a small town and they would say well i work over at

00:17:36.800 the you know shoe factory and they'd be you know but they'd be decked out in those shoes and their

00:17:41.920 family wore those shoes and like that becomes a sense of pride and community and i personally believe

00:17:48.560 that a lot of the reason that they are removing this is to demoralize our nation so that we can become

00:17:54.080 a more well i think the eventual goal is absolutely communism but um we run in this we run into a

00:18:02.240 situation where all of these things are getting removed our communities have no pride our communities

00:18:08.400 are turning to self-destruction and when you have no pride in your community how can you have pride in

00:18:13.040 your country yeah and in into your point like the communities and the factories were the melting pot of

00:18:22.800 america people from all different backgrounds came together to do hard things together and so there was

00:18:29.520 kind of a common and mutual respect i know it was imperfect i've got old timers that worked for me that

00:18:35.440 worked in these old factories and i've heard the stories but it was at least people believed in something

00:18:44.960 together and they were willing to and they were willing to trust one another to have their back to

00:18:51.680 watch that machine you know like to to take care of one another and and now we're so separated it's

00:18:58.720 almost like and you mentioned trump earlier like and he had some good policies he just from my perspective

00:19:04.480 he wasn't the best at uniting people he led by a little bit by dividing people like i'm going to speak

00:19:09.600 to this consumer base which is great marketing by the way i think i totally agree with you you know but

00:19:13.680 it's like this but like but i'm gonna i'm gonna talk about these guys and it's like well how are

00:19:18.800 you gonna get people to listen to you if if you aren't united it's not a uniting message i i agree

00:19:26.560 with that 100 bro that's a message that i've tried to communicate i try to tell people i'm like bro i

00:19:33.680 really his policies were great and there's not a person that could argue that yeah if you argue that

00:19:38.160 there's something wrong with your brain okay but at the same time i also understand the flip side

00:19:45.280 like when i look at like how the media was treating him and because because dude when you have all the

00:19:51.200 fucking cannons coming at your face and nobody gives you credit for the great things you're doing which

00:19:55.200 he was doing great things you have to brag you have to attack and they put him in that position on

00:20:01.440 purpose to do you know to unravel what has been unraveled at this point constantly on on on defense

00:20:07.840 then yeah then you have you know and i and i'm i don't watch like television and i i don't watch

00:20:13.680 the news like i it just i don't think i don't think he had to do it the way he did it i think yeah he

00:20:19.120 could i think if he would have i think if he in hindsight i think if he would have just spoke

00:20:24.320 to everybody and been a true united leader he would have accomplished the goal that he's been that

00:20:29.760 he was out to accomplish which was to uh remove you know or drain the swamp so to speak to get rid

00:20:36.800 of the establishment and just it's he might still do it because it looks like it's happening right

00:20:41.760 now i mean maybe it's not drained all the way but we fucking see who's in there just keep him off

00:20:46.880 twitter yeah but like had he spoke to everybody i think it would have accomplished the same goal

00:20:53.120 that he was out to accomplish because you would have more people buy into his messaging and if he

00:20:58.160 if he could have been like listen and and of course i don't agree with all of his policies but the

00:21:02.880 there's some certain ones that affected me like i want to make trade fair i said when we started

00:21:08.720 like i don't i don't i believe in free trade i believe in fair trade actually so i mean first of

00:21:17.200 all you got to get people to listen but there's a there's a lot of like business sense there when

00:21:22.480 talking about free trade and fair trade and that if we're going to build and export something and

00:21:29.040 someone else is going to build and import something there should be a fair exchange it should be a fair

00:21:34.640 exchange because what what screwed this all up is true runaway free market capitalism it's run away

00:21:41.680 free market capitalism where there's no it's not fair it's unethical yeah it's unethical and if you're

00:21:47.680 going to we talk about all the time ethical capitalism yeah and that and and there needs to be

00:21:53.040 there needs to be a change to how we how we talk about capitalism too because i i look at it in two

00:21:59.440 buckets i don't look at as capitalism communism i mean because i think it was carl marx who wrote what

00:22:04.800 deuce capital and then all of a sudden people started referring to it as capitalism it was just free market

00:22:10.240 is what it was it's free market and freedom is the key to that and then there's communism you know and

00:22:16.720 and then this this idea of capitalism you know this this term kind of came in the mix and it gives

00:22:23.360 everyone a finger to point at is capitalism capitalism but when you start talking about

00:22:28.400 free and fair trade and ethical capitalism like i said greed greed plays in all circles it doesn't

00:22:35.040 matter greed doesn't matter um but when you give greed a vote the worst is going to happen regardless if

00:22:41.600 you're in a society a free market society like america or if you're in a communist society

00:22:48.320 like china i mean it's it's uh it's actually quite an interesting dynamic i've been working on a film

00:22:54.400 i was telling you about yeah a few years and it's going on netflix right hopefully we we're you know i i

00:23:01.440 we've we've talked a little bit with amazon we've talked to history channel they passed on it because it

00:23:06.320 there wasn't the right programming but they were like this is freaking phenomenal

00:23:10.480 we're just not going that direction programming but i we've self-funded this thing and we've

00:23:16.960 been all over the world i've got a my exec producer steve he actually is coming back from europe after

00:23:22.160 nine months there he's been here for nine months filming interviewing historians traveling doing

00:23:27.760 research all all that stuff um and he's coming back this weekend yeah i mean it's freaking incredible

00:23:33.920 what we've discovered and i'm trying to think about what i can share and can't share but

00:23:38.400 i'll share i'll share some of some of some of this about about communism and hopefully he doesn't

00:23:46.000 get pissed off at me and in in capitalism and free market and just to give some context steve i

00:23:54.320 apologize brother and i'm not giving the film away but um post-industrial revolution or industrial

00:24:03.040 revolution manchester england was was where these agrarian societies and cottage industries moved

00:24:13.840 from being farmers to working in factories and it was like eight men in the factory could do the work

00:24:21.840 of what it took 800 to do and so this city manchester england it's it sprung up there were some new

00:24:29.760 inventions for machines and all of a sudden mechanization started and the infrastructure

00:24:35.840 they built manchester england could not sustain the the machines it couldn't sustain what the machines

00:24:43.120 needed to be fed and you have this economy of america supplying cotton that cotton being turned into

00:24:52.480 fabric in manchester england and and there's a there's a whole bunch of stuff behind the scenes

00:24:59.280 that i don't want to get into but when you look at manchester england it was the location that angles and

00:25:05.520 marks looked at and saw the oppression of the people and the working conditions because free market

00:25:11.760 capitalism there was no human rights and free market capitalism right they made slaves out of these

00:25:17.280 people they made slaves out of yes so slaves in america slaves in england it's taking the worst

00:25:22.400 possible example and making a judgment against entire right market and so and so out of manchester

00:25:28.400 england you know what came out of that was two things free market capitalism and from the same city

00:25:37.520 the ideas for the communist manifesto and these things happened at the same time people don't

00:25:42.960 realize they sprung from industrialized manchester england and and so you have this new idea but now you

00:25:53.120 have human rights you know you have frederick douglas over there he's he's you know which is an

00:25:59.120 incredible story um you got abraham lincoln fighting on this side in the u.s trying to abolish slavery and

00:26:05.840 bring people together but industrialization in the free market is driving the whole thing

00:26:11.360 it's driving the whole thing people always seem to self-correct when pushed far enough people will

00:26:18.480 come together and there will be some type of rebelling there will be uh it just takes quite a

00:26:25.760 quite a big push to make that happen because people are people are scared for whatever reason but

00:26:32.160 from that industrialization america started in this direction the free market building factories

00:26:43.840 america's war machine and world war one world war two big time america's war machine and then you had

00:26:50.320 these ideas for communism go into russia lenin was the first one to to really put it put communism to play it failed

00:26:58.080 initially reading the communist manifesto and applying those principles stripping the food away from

00:27:06.240 from his citizens to feed his red army to go on his war margarine murdering all the elites in russia

00:27:14.480 five million people starving to death i'll take the free market and freedom over communism any day

00:27:22.480 mm-hmm and so what you have is you have a this this cycle of how do i say it the cycle of greed

00:27:32.320 it's a cycle of greed is what it is and it's a cycle of evil and and it exists in both places

00:27:40.880 and it exists in both places you took the words right out of my mouth and it exists in both places

00:27:45.040 like and i'm not gonna say like uh there's people that aren't happy living in in china or elsewhere i

00:27:53.200 know there's there's happy people you know and and i don't live there and i don't have the context to

00:27:57.920 judge you know how they go through their life and i think there's been generational you know some

00:28:02.960 generational let's say um now call it not brainwashing because it's their it's it's it's their reality but

00:28:09.520 it's all they know it's all they know how can you explain freedom to someone who's never it's never

00:28:14.320 existed in the front of their face exactly it's like explaining a color to a blind person yeah and

00:28:18.480 there but there's no upward trajectory that's why they talk about you know that's what reagan

00:28:21.440 when he said freedom's only one or two generations from from being extinct it's because and and we're

00:28:28.000 close to having that happen here yeah we are you know because dude these kids now and i'm not

00:28:32.400 getting off the topic but like these kids are 20 years old now they don't really understand what

00:28:35.920 real freedom looks like and when they get to be 40 if the people like you and me and the people that

00:28:40.400 are 35 and up don't step the up yep we're gonna we're gonna lose it and it all because it'll rate

00:28:46.800 you you you cannot explain it to someone too far removed dude it's in danger of being extinct globally

00:28:52.080 yes exactly and and it's and it's actually scary to be raising kids in this day and age but if we do not

00:29:00.400 learn about where we came from we are going to make the same mistakes and because greed

00:29:07.360 doesn't care greed always is there and and when you look at industrialized manchester industrialized

00:29:15.440 america you know all these folks who who built the infrastructure of the nation good or bad good bad and

00:29:21.680 ugly because there's a lot of ugly they did something communities were built around the mill towns we

00:29:26.640 had the westward expansion that they call the flyover states it's the it's the it's the states

00:29:30.960 that are actually feeding the hard-working americans um you know those blue collar folks getting up day

00:29:37.840 after day morning 3 30 in the morning exactly like going out in the freezing cold grow your food exactly

00:29:44.240 so i mean it's we're in danger of because we don't make things anymore because our communities are

00:29:50.720 broken and because because people don't have purpose we're in danger of losing it losing it really

00:30:00.320 losing it you know and it starts with and i'm i'm not against uh all social programs i i like to tell

00:30:06.560 people like hey listen in 2008 i lost everything and and i and i had to like everything except my home

00:30:14.000 actually and barely i didn't have anything then yeah i didn't have anything to lose yeah

00:30:18.240 yeah well it wasn't much but it was it was a lot and like man i went on state health i went on state

00:30:23.760 aid for six months like health care i went on health care for six months and i was like i have

00:30:28.640 two young kids they're freaking both under five years old and you know and and but it was it's supposed

00:30:34.000 to be aid so that you can get back on a bridge of a gap yes bro there listen not to be abused no exactly

00:30:42.080 that's that's the point no see people here like when they hear people like you and i speak

00:30:48.800 they they draw conclusions to say that we're against social program no dude i'm not against

00:30:54.880 that like there's there's there's people in this building who i know for sure have had to use those

00:31:01.520 aids to bridge gaps who grew up in that situation where their family had a death or uh unable to provide

00:31:09.200 or there was a situation where they needed that help and there's lots of people of all races that

00:31:15.200 need that assistance this is not a race thing or or it dude sometimes shit it just gets really

00:31:21.600 fucking hard and we have a duty as americans to take care of our fellow americans and that's what

00:31:26.000 those programs exist for but they don't exist for uh you know manipulating the program to get more and

00:31:32.880 more income and you're not doing shit and sitting on the sideline of life while everybody else produces

00:31:37.680 and pays for that that's the most anti-american that exists that's the danger of it it's like

00:31:42.480 when it when you're more incentivized to stay on it you're not incentivized to get off of it

00:31:47.200 we all know that they are incentivized intentionally 100 i think that's what what's scary is like i

00:31:53.120 you know when i was growing up i i grew up in a a a one-parent family and you know yeah yeah four

00:32:00.960 four kids four kids you know so i mean you you know about those government provisions that government

00:32:05.760 cheese man that big block of cheese you know my mom was on you know she was on welfare for a while

00:32:10.480 she ended up going and getting her degree and then her master's degree and like the last thing i wanted

00:32:16.000 to do was be part of the cycle like i had so much motivation to to not to leave where i came from but to

00:32:27.520 just improve my life like i i saw my friends parents and the success they had and i was like

00:32:35.040 i remember i remember i was uh i was working at a ski mountain and i used to go up there before all

00:32:39.360 the yuppies out east uh yeah sugar loaf up up in maine i used to get up there i call them yuppies

00:32:44.880 all the flatlanders used to come up and i used to scrape the steps going up to the mountain

00:32:49.200 you know and they'd show up in their nice cars and and all that good stuff and i remember just

00:32:54.160 thinking like why am i here and why are they there and if i want to be here what decisions

00:33:00.000 do i need to make now to get there dude you know what's funny i'm now that you're speaking about

00:33:05.200 that i'm trying i'm like starting to remember some of the things that like i thought about too

00:33:09.120 you know like people are because we talk about greed earlier they think it's greed but it's not

00:33:15.520 actually greed you can take all my shit man i'll leave it i live in a damn teepee i don't give a

00:33:19.600 shit listen i am an enjoyer of nice shit all right everybody knows that especially when it

00:33:24.640 comes to cars but here's the thing that that was only part of it that was like that's the part we

00:33:30.640 talk about like when i talk about because a lot of people shit on material success i'm not one of

00:33:35.200 those people because i know how motivating it was for me however the main driver for me has always

00:33:42.320 been that i just didn't want to be fucking broke yeah i didn't want to be one of these people who

00:33:47.520 had no options who couldn't make choices who had to be told what to do i i'm not good at being told

00:33:54.960 what to do i never have been same way yeah so like i i just wanted to get myself in a position

00:34:02.960 of financial freedom you know what i mean and it was more fear-based and like than it was like greed

00:34:09.440 based for me and i think i think that reflects in in how i operate my companies now because a lot of

00:34:16.400 people walk in and they say the same thing that you're saying you know they're they're so holy

00:34:20.720 this is really cool and you can feel the vibe and all that but the reason that all exists is because

00:34:25.600 we actually give a about these people you know what i'm saying and we run our company in a different

00:34:29.600 way than than what these greed companies how they run their companies it's a different type of

00:34:34.320 capitalism yes it's it's very ethical we well that's what dj and i talk about this all the time

00:34:39.440 because we do all our 75 hard walks together yeah and uh we talk about fucking everything right so

00:34:46.640 we're talking we always talk about you know it's not pure capitalism that's good it's an ethical

00:34:51.600 capitalism where the entrepreneur me you we feel responsible for the lives of the people that we

00:34:58.800 employ and so we work to create the opportunities for them to grow i just did a q a show i don't know

00:35:05.600 if it's going to air but before or after the show but i just talked about this on i just recorded it

00:35:11.440 an hour ago about how this company for me stopped being about me a long time ago like a long time ago

00:35:19.280 yeah it's now it's about all these people who come in here every single day and have invested their

00:35:24.720 lives and continue to invest their lives i want to create lives for them i want to give them the

00:35:30.400 opportunity and that's that's the problem with pure capitalism is it's not that it doesn't take

00:35:35.120 people into consideration no they look at the people that work for them as a line item yes and

00:35:40.000 they say these people cost me x oh well the lines don't add up so we'll just cut 50 of those people

00:35:45.920 and that's how most businesses are run at a big level and that and i want to ask this one i've been

00:35:51.840 dying to ask you but it also i think this is why we are seeing i'm seeing this in the like in

00:35:58.720 undisputable data numbers that people are turning away from globo corpse back to pro america pro freedom

00:36:08.160 non-woke businesses um 100 yeah i mean dude do you do you do you i've been talking about this shift

00:36:15.920 for the last three years on this show where people are becoming more and more aware uh you know of what

00:36:22.800 culture of of the the irresponsible capitalism the the you know and what's now that i'm talking

00:36:28.640 it out it's so weird because these motherfuckers push this woke talk talking about how they kept how

00:36:34.720 you know it's not fair and this and that and this but they're the first companies to lay off 50

00:36:38.800 thousand people when things ain't right on the books and they're gonna then turn your attention

00:36:42.800 elsewhere yeah that's like that that they're so full of dude and i and i actually call it like i say okay

00:36:47.920 well there's you know there's this extreme you know kind of like they're calling it the wokeness

00:36:53.200 but i i actually say there's an awakening happening i agree so there's a there's an awakening happening

00:36:59.440 and if we don't wake up there's gonna be a great reset do you do you feel do you feel that the trend

00:37:06.320 like are you seeing that too yeah people want to be part of something meaningful yeah and because

00:37:11.680 every time i talk about it pete bro people are like oh bro that's fucking bullshit that's not the way

00:37:16.960 i'm like dude i'm on the ground i'm telling you what the fuck i see i'll tell you i i have i have

00:37:23.760 a move to maine in the past year and or come on board with the company the past year

00:37:28.480 the the the v our new vp of product for origin came from under armor our our guy for that does all of

00:37:35.840 our demand planning 17 years at under armor uh uh our coo came from the known uh dan and the yogurt

00:37:43.120 company uh i we got another guy our our content media director was the was the cmo of another

00:37:50.400 company he he came on board and and when i ask all of them why it's because it's it's meaningful it

00:37:59.040 actually they want to be part of something that means something and they don't want to live in a

00:38:06.080 world where they're not proud to raise their kids in so they want to be part of the change i guess part

00:38:11.920 of the awakening of sorts and i think we've lost our soul a little bit too as a country but

00:38:17.040 you know a lot and i think it's been intentional yeah a hundred it has 100 has been intentional but

00:38:21.840 it's it it's it's very scary to think about where we're where we're at right now but people want it's

00:38:27.840 not all just monetary decision making there's decision making for people that has to do with

00:38:33.680 where they can live how they can raise their kids you know what they're going to be part of for

00:38:38.320 team and most importantly what they're doing day to day and the culture they're going to be part of

00:38:43.600 and i i say like when when our i mean we have some workers in our factory in maine that like

00:38:49.040 have dealt with physical abuse um and and i and i won't go into some of the stories but some pretty

00:38:55.520 horrendous some horrendous things when they're in that factory it's their sanctuary and it's only their

00:39:03.680 sanctuary if the culture is right and when they leave at the end of the day they can't wait to

00:39:08.720 come back the next day because they're not getting fulfillment at home they're getting fulfillment at

00:39:13.920 work and i think that that putting people first like you guys do here like you can walk around here

00:39:20.320 and you can just feel the energy of the team that is so important for the future growth of america

00:39:27.760 and that's the only way we're gonna we're gonna change if if we don't give people a reason why if

00:39:36.160 we don't give them the why we will not change we're going to go deeper and deeper generationally

00:39:41.760 into in into this dangerous direct direction and of of no purpose no purpose no pride no fulfillment yeah

00:39:49.760 no no pride in self no we're seeing it yeah we're seeing it and we're seeing it propagated to us

00:39:55.600 everywhere this is why we see them propagate the the 400 pound healthy person bro that ain't

00:40:02.880 healthy did you see the food pyramid yeah bro is that is that a real thing oh yeah i don't i don't

00:40:09.280 know it's like so hard to tell like the magical magic magic charms yeah and like frosted mini

00:40:14.080 weeds and they put like steak last yeah i'm like oh dude this can't be attack on attack on meat bro

00:40:19.840 like the whole attack on red meat is is totally it's a total fucking lie oh it's a total lie that's

00:40:25.760 the propaganda but people believe people believe it well that's what i'm gonna ask you guys i'm like

00:40:30.240 i feel like the the people the americans themselves i feel like they're starting there is a shift that's

00:40:35.760 happening i mean do you guys not agree i mean they're talking about no i i think it's what he said i

00:40:40.640 think it's the the there's an awakening happening there's an awakening i think i think every single day

00:40:45.280 and i know this to be true because when we first started talking about this dj on in the beginning

00:40:50.480 of real af we used to get a lot of pushback and now like i don't really get much pushback i mean

00:40:56.960 i'm gonna get some you know regular troll shit right but i'm not talking like actual fundamental

00:41:02.800 disbelief and pushback there people are starting to align right and i've seen what i see now is i get

00:41:08.480 i get people in my dm saying man you know what i thought you were full of shit whenever i said this

00:41:13.040 when you said this three years ago but dude i actually agree with you now i see you and by

00:41:17.440 the way credit to those people i appreciate that but you know i think more and more people every

00:41:23.520 single day are totally recognizing that we are intentionally having our country our livelihood

00:41:29.440 our traditions our our our pride everything that's made america great diluted and destroyed

00:41:36.800 intentionally for the benefit of people that ain't us yeah right and when i say us i mean all of you

00:41:42.880 you guys listen every single even what even you guys just listen to hate i'm talking about you too

00:41:48.320 listening to hate you're yeah you're i got some of those but yeah but but you know what you guys are

00:41:54.560 still us well you're on the team whether you realize it or not it's us and them man and and them

00:42:00.320 they don't care about us and we're in a situation where we're losing all the great things

00:42:04.640 like bro i i was you know i bet you know this uh the listeners i think probably know i was sick

00:42:12.720 very very sick for the last week or so um and i watched yellowstone bro like yeah so i started

00:42:20.480 watching i started watching 1888 and then i was good yeah that's good and then i and then i watched

00:42:26.240 the yellowstone series which i'd already seen but i watched it again because i this is how much time

00:42:30.400 i was down yeah so i watched the whole at88 and then yellowstone and the whole time i'm watching

00:42:35.360 it i'm thinking i'm like fuck dude that was better it's a better it's a better time it's a better way

00:42:40.640 to be it's a bet like even the the way they held people accountable was better yeah like we have

00:42:45.120 respect for each other there was laws there was order there was respect you know push my sheep up

00:42:51.520 push your sheep up on my mountain and you're getting hung yeah hey you know what we i told you not to do

00:42:56.560 it yeah yeah my my wife has definitely been referred to at times as uh beth dutton yeah well

00:43:04.400 so she's a little savage yeah well that's probably real good for you though it is well we've been

00:43:08.640 together since we were 16 so yeah we've you know it's good yeah but yeah that that's a that's a good

00:43:14.560 series and it's interesting the but it's it's a total reflection of like the of of what we're talking

00:43:21.680 about like it's like the way they try to take they're bringing awareness to it though yes they're

00:43:26.320 using the subject matter to bring awareness to it yes taylor sheridan the guy who produced dude

00:43:31.040 that guy's a fucking genius he's a genius yeah he's a genius i he's a good actor too yeah he is good

00:43:37.600 it's it's like and that and that honestly is what we're we're trying to do with this with film

00:43:42.560 we've been working on too is like how do you you first of all have to get the person to listen

00:43:48.160 there's got to be a wedge into their psyche so they'll actually pay attention and look at it

00:43:52.320 objectively and so you can't you can't come too hard we were talking about like trump earlier you

00:43:57.600 can't come too hard one way you're not looking to wedge people apart you're looking to wedge each

00:44:03.840 individual just so you can feed them some information like hey just just hear me out for one second and

00:44:10.480 if you hear me out you're going to see that we're more united than divided and and if you can and

00:44:17.520 if you can bring historical information into the picture and if you can weave it together to show

00:44:23.920 the unity between the groups then i i think you can change the direction of the nation i i say to

00:44:30.640 people like if you took america and you you know flipped it vertically and you took europe and you put

00:44:37.440 europe on top of america i bet you land mass wise or square feet square meters it's probably pretty

00:44:44.160 similar the problem is is if you flip america that way in maine it's going to be completely different

00:44:51.920 than florida because scotland and italy are very different and the land mass of europe overlaid on

00:44:58.400 to america you can see over the past 250 years how culturally america has divided just like any other

00:45:05.520 time and distance would divide land mass and so you can go through europe italy france whatever up to up

00:45:13.120 to england spain up to scotland and it's different cultures and different customs and different

00:45:19.600 languages and in america we're trying to keep this thing together and everybody looking at it the same

00:45:26.720 and and and we're actually not going to be able to do that i think it's a i actually think it's going

00:45:31.920 to be impossible to get everybody to look at things the same i think it's a i think it's a losing battle

00:45:37.760 well i think i think what we have to do bro i i agree with that i don't i think there's a certain

00:45:44.960 element and i think it's small i think it's i think it's two percent or less of the population

00:45:51.280 that are so far gone they're not coming back on both sides yes oh yeah for sure on both sides see

00:45:56.240 i'm one of those people though in the middle me too i'm in the middle yeah who's probably so far gone

00:46:00.320 i won't relate either because in my opinion i think we need a completely new system yeah and i think

00:46:06.320 we need completely new leadership and completely new people new ideas youthful ideas i i believe

00:46:12.400 our tax code is way too oppressive bonkers yeah bro it's insane we're slaves to the government we

00:46:17.920 just they just make us think we're not yeah and everybody is and when you take you know this is you

00:46:23.520 know we had a revolution in this country over a three percent tax we we have we have a situation

00:46:29.040 now where if you put if you and i actually tracked all of our tax not i'm not talking about our

00:46:35.440 income tax i'm not talking about state tax i'm talking about when we go buy shit we can pay tax

00:46:40.480 when we want to own shit we pay tax when we talk about adding up all those taxes do every single

00:46:45.440 american in the country is paying 60 plus taxes to the government in some way or another that makes

00:46:50.480 us all slaves to the government that's not what this country was supposed to be on and my personal

00:46:55.440 opinion is that we need to get all of these old establishment fuckers out and we need guys like you and me and

00:47:04.480 other men and other women who understand what this country is supposed to be about fundamentally

00:47:09.200 we have to ignore the two percent on the left and the two percent psychopaths on the right and we need

00:47:15.360 to fucking build something that actually works for people yeah and that's you know i get labeled as a

00:47:21.840 conservative all the time i'm not really conservative dude i'm just i'm pro-freedom i'm pro-america and i'm

00:47:27.760 i'm pro not being oppressed by the government and when and you know this because you run a big company

00:47:34.960 if people if you guys actually understood what it how heavily our company is taxed to even operate

00:47:42.640 you it would it's a giant wake-up call because people don't understand like i sell this product

00:47:50.320 and then if i want to replace it with a new product because i sold this product i got to pay tax on this

00:47:54.480 product okay and then if i want to take money i got to pay taxes too and and the fact that we have

00:47:59.200 to pay tax to add inventory makes no fucking sense at all it's all about regulating business and

00:48:04.400 shutting business growth down and hindering it so that you cannot become powerful enough to challenge

00:48:10.720 the ideas that these people in government have and that that's my opinion dude i i truly believe

00:48:16.640 that we need a fucking revolution in this country and i'm not saying a revolution of violence

00:48:21.200 now it may require some violence i don't know that's not what i'm saying i think it can still

00:48:25.360 be done peacefully if and i like i like to say this saying a lot personal excellence is the ultimate

00:48:31.200 rebellion yeah if everybody begins to raise standard and everybody begins to take care of their own

00:48:37.280 life we we start to become more aware we start to become more knowledgeable we start to realize where

00:48:44.480 we're we're hitting roadblocks in our system that's the awakening yeah it's happening dude yeah it's

00:48:49.520 happening bro and i think the i think the as far as like the media to put out there and the way like

00:48:55.920 you're doing it and others are doing it is gonna is gonna drive that awareness that we need now i was

00:49:03.840 talking with my son i don't know this was a couple years ago he was like 13. i've never talked to him

00:49:09.440 about politics i've tried to teach him like main things be resourceful emotional intelligence doesn't

00:49:16.400 matter who the person is you're going to treat everybody the same way you know just basic

00:49:19.680 fundamental values and truths yeah just truths you know and i remember him saying dad my generation

00:49:28.400 doesn't watch news you know and so we go and we seek out who we trust and believe and he told me

00:49:35.200 and i've never like used the word liberal or conservative with him he's like well my generation's

00:49:40.240 going to be the most conservative and i spun around i'm like what he goes yeah we're going to be we're

00:49:45.440 going to be a very conservative generation and i go how do you even know what that that word means

00:49:50.640 he's like well because i get my news on on youtube they don't watch cnn fox news they don't watch any of

00:49:57.760 that bullshit they literally go and find peers who they trust and they call bullshit on the ones they don't

00:50:06.080 and so you have this generation he was he was then like 13 14 now he's 20 you know five years 25 and

00:50:13.680 they're like right behind us it's on them too it's on it's not just on us it's going to be on them too

00:50:21.760 to sort through the bullshit i've heard i've heard this about that generation bro we've seen it bro and

00:50:27.680 we we've seen it in which one and fucking we went to uh so we have a big fair here in missouri every

00:50:32.400 year oh yeah the washington fair yeah and and me and andy went uh and and we were out there and we're

00:50:39.280 looking around dude and all of a sudden you just start seeing these like i'm talking about like

00:50:43.360 like just healthy boys healthy boys you know what i'm saying sleeves cut off they might have a couple

00:50:48.480 of mullets or something like that you know what i'm saying but my son's got a mullet but like you

00:50:51.680 you see young men and like dude we looked like we were fucking shocked because we were definitely

00:50:56.560 expecting some something completely different yeah i'll just say that you know what i'm saying but

00:51:00.480 it was refreshing it was refreshing to see and these kids are watching you they're watching

00:51:07.040 jocko and and joe rogan and goggins and they're they're listening saying you should be you know

00:51:12.640 you should be strong here's here's the things you should be looking out for here's the things you

00:51:16.640 should believe in and i say america has been the most unhealthy it ever has in the history of the

00:51:21.680 world and it's the strongest it's ever been in the history of the world there's like two divisions

00:51:26.960 you're either soft and weak or you're you're hard and strong there isn't that's absolutely true

00:51:34.560 there's a divide there's a great divide and there's no in between by the way there's no in between by

00:51:38.960 the way the soft and weak ones the ones keep calling for violence yeah yeah this is ironic yeah

00:51:44.320 it's not fun getting punched in the face i'll tell you well you would know black belt jujitsu

00:51:49.760 you're pretty much the guy everybody talks about

00:51:51.520 you're careful about yeah but um but yeah so it's it's interesting to think about that

00:51:59.520 that that the next generation is going to get their media from you they're going to get their

00:52:03.600 media from youtube and so we have to be careful of what we say bro we have to be careful what we say

00:52:08.640 because the the the hot what you impress upon them they're right they're right behind us and they're

00:52:15.440 going to be they're actually going to be our peers and if we want to make change they're going to be

00:52:20.320 our peers in that yeah and they're going to facilitate it they're going to facilitate and

00:52:23.280 then they're going to keep it going do you think that the reason so i've talked to a number of young

00:52:28.080 people uh i when i when i get you know because with cars um i'm i'm big in in the car world and

00:52:36.240 so i talked i get to talk to a lot of young kids because a lot of the kids love the cars

00:52:40.640 and i always try to ask them like these kinds of questions like what do they think like what do you

00:52:44.960 think of this like i like to ask them like what do they think of like what's going on with

00:52:48.800 the transgender and like all this stuff that's going on and uh the feedback that i consistently

00:52:56.720 get when i ask them these these socially these social issue questions

00:53:02.320 it is like it's all it's always almost the same they're like bro we see what they're doing we want

00:53:07.040 to be like them yeah like that's the answer that they get they're like dude you you think we want to

00:53:11.520 be like that talking about the generation you know that's 22 to 30 right now you know what i mean

00:53:18.240 yeah there's a there's definitely uh not to say that whole generation is bad there's a lot of

00:53:22.560 great we i mean this whole building's filled with it yeah yeah you know yeah i i i don't know man i

00:53:29.760 think like what do you think i guess what i'm asking is like where do you think it what what do you

00:53:34.000 think is driving that do you think it's just that that they're getting the news from these these

00:53:38.480 people and that's who's influencing them yeah i think algorithms are driving it you know part of me you

00:53:44.080 know because i can conspiracy maybe china's driving it you know china china has a thousand year game

00:53:52.480 plan and we don't even freaking know what we're doing tomorrow you know and how we like if you have

00:53:57.840 a thousand year game plan and you're you're gonna you're gonna go through you know 10 generations to

00:54:03.440 get to your goal of running the world because that's their goal i believe

00:54:07.360 like every little step in that process like if i work backwards because i didn't want to be that

00:54:14.320 guy that i'm scraping the steps for china's looking a thousand years out and working backwards and

00:54:18.960 saying what do we need to do right now and i think that's a very real thing i think owning the social

00:54:24.400 media platforms i think owning the means of production so they own the means of production

00:54:30.960 so communist countries only means of production the manufacturing and these free market countries own the

00:54:36.720 consumer base where the consumers and they're the means of production it's quite an interesting

00:54:42.160 dynamic well now they're also uh financially influencing all the power points of influence

00:54:47.280 yes you know so like when you look at the owners of the social media companies or you look at the

00:54:51.760 politicians and this is why it's such a big deal for people to understand what the money that joe

00:54:57.680 biden has taken from china you know people people think that that's some sort of right-wing conspiracy

00:55:02.800 bullshit when they control the production and we're the consumer and then they influence all

00:55:08.800 of the key points of influence by paying money yep it's very hard to do what we need to do here in

00:55:15.120 america yes and and so these people that country i'm not saying the people of that country but that

00:55:20.880 country's ideology very much so is the enemy of this country yeah it is and it's a social it's an

00:55:26.240 economic war yeah you know it is truly i had a we had uh you know you can't get a lot of machines

00:55:33.040 in america these days we try to get as many as we can but you know especially like old machines we

00:55:38.240 rescued back in the day like we found this old loom that had been abandoned and it was from the 80s it

00:55:42.880 was an italian loom we had to buy a machine and the only place you could get this machine was china

00:55:49.120 this is maybe six years ago and they sent over a a person a tech to set the machine up

00:55:58.880 and he has a process he follows and he's pro followed this process a thousand times

00:56:04.960 he goes through this step to this step to this step to this step he went through this process

00:56:10.400 and he hit a roadblock and it wasn't working and we found him in the corner of the bunker we are our

00:56:20.400 factory is a fallout shelter against this you know 80 year old concrete wall in the corner with his

00:56:26.240 head in his hands like rocking and crying and one of my employees went down and he's like lee lee

00:56:34.880 what's wrong he's like i he's like i can't get it to work i can't i can't get it to work i can't get

00:56:38.880 it to work and he had no critical thinking have you tried shutting it off and turning it back on

00:56:45.360 zero critical thinking he followed the plan step one step two step three step four zero critical

00:56:52.160 thinking he is doing what he is told to do and and he shut the machine off turn it back on and it worked

00:57:00.640 he didn't even he couldn't even think about thinking it through because he hasn't been taught

00:57:04.560 critical thinking he has been taught to follow the plan and that's a big problem it's a big problem

00:57:11.680 we've got to be critical thinkings and we we got to be critical thinkers because america was founded

00:57:16.560 on critical thinking and we got to be critical about the decisions we're making and where we're

00:57:23.280 we're spending our dollar and casting our vote and i you know not to talk about covid because i am so sick

00:57:28.560 of hearing about covid but the way that the way that things went with covid and forcing vaccines on

00:57:37.360 people people were just soft enough and i i don't know probably i don't know if everybody in this room

00:57:41.840 is vaccinated i didn't get vaccinated i didn't either i wouldn't excuse me no yeah yeah no i i just i didn't

00:57:48.960 i didn't i i looked at it objectively i listened to the data i thought about it and the minute they told

00:57:58.000 me i had to do it i said no dude you know why because you and i have been long enough a lot of

00:58:03.920 thinking yeah well it's it's not just critical thinking dude you have to have perspective to

00:58:09.520 critical things okay so you and i are the same age we actually graduated high school the exact same year

00:58:16.400 people i found that people that are above the age of about 38 were way less likely to fall for this

00:58:24.560 this fucking bullshit and the reason why the reason why i was able to see it because people

00:58:31.520 like oh fuck how do you how do you fucking know and i'm because i like you know i like to fuck with

00:58:35.280 people and be like oh dude i fucking told you you know but it was very easy for me to see because we've

00:58:41.120 been through pandemics you and i have lived through other pandemics we understood how we operate during

00:58:46.960 pandemics you take the people who are uh likely to be sick the most vulnerable people and you make

00:58:53.840 them stay home and when they first came out with the idea of we're going to quarantine healthy people

00:58:59.120 that's when i knew for sure this is bullshit and when they said we're shutting the country down for 15

00:59:05.120 days bullshit and i was like we we do not do that and then the mask bullshit we do not do that either

00:59:11.600 and so the only reason i was able to see that is because i've been alive long enough to see how we

00:59:15.760 did it before and a lot of these younger people they haven't been they you're you know your son

00:59:21.920 who's 20 years old doesn't probably remember h1n1 or some of these other things that have happened

00:59:26.480 right yeah yeah like and so we have to recognize that you know and by the way to your point of the

00:59:35.040 critical thinking that is also an intentional narrative and an intentional program that they've

00:59:42.080 been running in our education system they don't want them to question anything when we were going

00:59:46.880 through school bro they taught us question everything yes ask questions be the voice of of uh contradiction

00:59:54.640 play devil's advocate at work through the options that's not what they teach and that they don't teach

01:00:00.400 now they teach what to think they taught us how to think yeah and that's a fundamental difference

01:00:05.520 between the generations that you know and and the problem is is it's very hard to communicate to

01:00:11.920 that to people that that aren't willing to hear it because they it's they know what the fuck to think

01:00:18.160 no bro you can't teach somebody something that thinks they know everything right how how can you teach

01:00:24.000 someone that they're not thinking when they when they have been told because they've been told so

01:00:29.200 directly that this is the way it is you you can't break a barrier that's why humility is so important

01:00:35.760 to success people think humility is living a meek life those are two different things the reason

01:00:41.520 humility is so important is because when you're not humble you're unable to learn and when you can't

01:00:46.480 learn you can't get better and that's what we're dealing with with a lot with a there's a specific

01:00:51.280 age bracket of of this country um that has a hard time really understanding that they were

01:01:00.160 fucking lied to in their whole type entire time in school you know and i don't know i don't know

01:01:06.240 what to do about that i i think a lot of the i mean i think a lot of the education i the way my wife

01:01:12.400 and i approached it with ours was like it's going to have to happen in the home and you have to let

01:01:17.200 them know you're going to see a lot of different things and hear a lot of different things and you

01:01:20.800 should challenge those things you should absolutely challenge like when they told me when i was a kid

01:01:25.520 like hey you can be anything you live in america you can be anything you can do anything and you

01:01:31.280 can stat you can challenge the norm i i was naive enough to believe me too i was like yeah i i can be

01:01:38.240 anything yeah you know like i bought into that idea i bought into the idea that the american dream was

01:01:44.080 available and you you could change your station in life and create upward trajectory for yourself by

01:01:48.960 making good decisions and being a hard worker like i actually believed that and that's what i taught

01:01:53.680 my kids i i taught them like actually i call hey we're gonna have a summer 97 when you know i have

01:01:59.520 them put their phones down for a week or whatever like hey it's summer 97 times dude yeah bro come

01:02:04.560 on i mean i switched my pandora station over to smashing pumpkins radio yeah bro it's all the

01:02:10.240 shit in our wheelhouse yeah it's amazing yeah i've been listening to a lot a lot of nirvana lately

01:02:16.080 yeah it's all it's all it's it's like smashing pumpkins uh live uh fucking sublime yeah green day

01:02:24.000 was great yeah all of it dude it's all it's just i'm i'm listening to it i'm like man i'm way less

01:02:29.360 angry this is amazing it's like i want i want your kids to go build a fort i want you to leave the

01:02:33.440 sterno going and burn a forest down yeah i not literally but like go out there and but if you do it's okay

01:02:38.960 yeah but if you do it kind of it's kind of okay like go experience life you know and get bumps and

01:02:45.840 bruises and like feel like go out and see what it's like to live instead of like sticking your

01:02:51.120 freaking head in this damn phone and i'm the worst at it because you know i run a fairly large company

01:02:57.040 from this device bro same it's like and i've spent a decade on that motherfucking phone it's it's has it

01:03:03.600 produced some really amazing stuff it sure has has it brought me some really amazing friends absolutely

01:03:09.280 you and i wouldn't know each other if it wasn't for that no but here's the thing if there's a cost

01:03:13.840 to it and you have to be aware of the cost and you have to be aware of what it's taking as much as

01:03:20.160 what it's giving and and i think most of america is starting to realize that that this is a mind prison

01:03:27.440 of propaganda and that for us to actually live a life this has to at least

01:03:34.160 be very limited in our in our real life it's it's like the flyers coming out of the backs

01:03:42.560 of the plains and littering the streets of world war ii every country had their propaganda you know

01:03:48.800 germany had theirs we're winning the war italy had theirs america had theirs and this is this is

01:03:55.760 littered with propaganda dude that's all it is you're not seeing what you want to see you're

01:03:59.840 seeing what they want you to see when social media started up like when it started to like

01:04:06.480 become a thing for business 2010 11 12 those those times that's when i really got into social

01:04:17.200 it was fun it was a fun thing like you got on you got to see like i got to see pete's life i got to

01:04:22.640 he got to see my life you know people would bitch because like oh man i'm sick of seeing people's kids

01:04:27.280 like you know like that's the shit that people were that's how it was and it was cool now it's

01:04:33.680 become this complete different thing especially with covid and i think the good thing about covid

01:04:39.520 is that it accelerated the awakening that's happened yeah um but dude it's become this thing now where

01:04:47.680 it's either people clout chasing and hating on people and they're they're taking away people like

01:04:52.960 like they want to bring others down to bring them up which never works um or it's serious just

01:05:00.160 propaganda from the government or from uh the main media sources dude these guys are getting smart

01:05:07.040 they're they these these propaganda machines they're making fucking memes now yeah you know

01:05:12.080 what i'm saying like these they understand how to connect like a lot of the memes you guys see

01:05:16.560 that with the data on it that shit is total bullshit and you guys post it without even thinking like

01:05:20.960 yeah like and this goes especially on the right like there's a lot of people on the right that do

01:05:25.680 this they will because it's easy to do because it's what you want to believe right the over

01:05:31.600 sexualization like people like the kids but like even the attack just i think that whole thing has

01:05:37.280 accelerated the awakening i thought that's what you're going to say earlier like you're like you know

01:05:40.800 first social media was cool and i was i'm like yeah but then it came the booty holes yeah you know

01:05:44.800 what i'm saying because like bro it changed it you're witnessing the social degradation of of

01:05:51.440 society bro like it's just you you can see you could see the morality collapsing and like dude it

01:05:57.760 could suck you in oh yeah you know i'm saying like that's the problem with it and i think but dude i do

01:06:02.720 feel like like i like you know i think people look at like that kind of stuff differently than they did

01:06:10.160 even two years ago oh yeah like i feel like you know uh the over sexualization of women is not

01:06:17.920 it's not resonating like it did two years ago like like like men are waking up and they're saying

01:06:24.720 oh fuck that's not a good thing like i shouldn't support that and they're because they're realizing

01:06:29.360 the implications for the the men behind them and so you know like where where when i grew up like

01:06:36.000 you know bro i wasn't a perfect i wasn't like a perfect little angel bro i like fucking i like

01:06:40.400 girls and i like fucking titties and you know i like going to the strip clubs and all that shit

01:06:45.520 and like so so you know you it started to become that way and you kind of start running wild with it

01:06:51.680 you're like oh this is fucking cool like and then all of a sudden you're like oh this is not good

01:06:58.000 and i think that that moment has come for a lot of people in this country where we're like oh

01:07:04.240 shit we've contributed to this in in these ways and i i see people changing themselves to no longer

01:07:13.280 be that person which i think is what needs to happen yeah it's a strain very strained moral fiber

01:07:18.000 yeah it's stretched it's fully stretched oh man can't get any worse dude they're they're it's it's

01:07:22.640 with the kids now yeah now you see dude i saw a picture on jimmy levy's page yesterday with that

01:07:27.920 fucking dude holding a microphone like it was his dick in the kid like in the kid's mouth

01:07:32.080 yep like bro like i i'm to the point with that pedo shit where like like i feel like if we don't

01:07:37.680 fucking do something about it dude we're complicit in it yeah you know it's it's like

01:07:44.240 like i think it's time to fire up my fucking wood chippers dude and i ain't playing like i'm

01:07:47.840 being serious send them in yeah like dude this never figure out what it was this shit cannot be

01:07:52.960 normalized you know we have prime minister or i'm not prime minister government agency in

01:07:57.280 fucking spain sitting there literally we cover this on our cti episode i don't know if you saw

01:08:01.840 this clip but there was a woman who a government official in spain who was arguing that children

01:08:09.760 have the right to choose if they want to have sex with a grown man or woman that's being said in a

01:08:18.160 actual official government setting in spain and that's where we are and dude listen

01:08:28.000 and and people could take this however the we want but the reality is is that

01:08:32.800 that's just gotta end however and it don't matter which way like you'll hear me say peaceful

01:08:38.720 about every other situation but when it comes to this kid's and these guys normalizing this

01:08:42.800 that we as men have to stop it it's enough is enough yeah it's like you can only stretch so

01:08:51.280 far before the thing busts yeah and the elastic band has to snap back and we got to be part of

01:08:56.560 making that happen yeah i mean that's how i look at it otherwise bro like i i don't know

01:09:00.080 your religious beliefs but i believe in god i'm i'm a christian okay me too yeah and and dude i'm

01:09:05.440 to the point now where i feel like if i don't do something about it i'm gonna have to answer for it

01:09:11.120 myself 100 and the question is gonna be andy why didn't you do anything and i'm not dude it gives

01:09:16.800 me chills to think about it's it's a whole nother subject but the perversion of spirituality and is

01:09:24.640 i've had some bad experiences like you know and and uh i think i think america has lost themselves

01:09:32.160 spiritually too and i think that's a big part of the problem do you see it coming back though

01:09:36.080 i do i do too what's interesting is i i actually have some some catholic friends which is interesting

01:09:44.400 and i didn't grow up catholic i i bounced around from church to church my mom dragged me around all

01:09:48.960 sorts of churches i got us kicked out of church bro that's very similar that's what we did too

01:09:52.800 yeah we we we're we're a pretty much catholic family on my dad's side but my mom and dad divorced

01:09:58.640 and so we went to lutheran and we went to these different churches so evangelical baptist i got

01:10:04.000 to experience a bunch of different ones sorry i didn't know any different yeah yeah and that's

01:10:08.320 probably where my beliefs today come from like i'm not a i'm not a i don't i don't necessarily

01:10:13.920 identify in anything other than a christian yeah and i believe in god i believe in god jesus right so

01:10:19.760 and that and that's you know i have my fundamental beliefs and principles but i saw the worst of the man

01:10:28.800 as the head of the church and yeah i mean i i mean as a young kid i always i always felt like i could

01:10:36.000 i could read people and see what was behind people's and i didn't know back then it was

01:10:41.120 non-verbal communication i didn't understand body language back then i i think i just

01:10:46.720 kind of had i had that growing up maybe because of my personality profile but you have a gift for it

01:10:51.840 yeah yeah yeah and in and so like when i was 13 i basically straight up called on the pastor and yeah

01:10:59.280 and you know like i was like this guy got us kicked out of the church yeah yeah and and you know my mom

01:11:04.800 was good about it she's like you're right pete like it you're right it's in everything i've taught

01:11:09.760 you and you know like he's countering that and it's it's not okay and so i i struggle with uh

01:11:17.280 uh i struggle a bit with organizing organized church and i i just i got some issues with it

01:11:24.320 and i i think the most important thing is you know for me is a personal relationship so absolutely

01:11:29.760 you know i i um i think you're see you're gonna see more young people

01:11:38.320 see that there is you like being immoral there there's like as a human

01:11:48.400 you're designed and there's right and wrong and there's good and evil and if you believe that there's

01:11:53.520 right and wrong and there's good and evil then you have to believe that you know there's most likely a

01:11:58.240 higher power and if you work backwards you're gonna find something i ultimately believe and i

01:12:03.680 think more young people are seeing that and and going wow yeah i i actually it's actually fringed

01:12:12.160 to be a believer versus being anonymous which is very very dangerous and very weird but i'm seeing

01:12:19.680 i've got some friends that it is weird yeah it's never been that way no it's never been that way like

01:12:24.080 like our my whole life i mean and you know i feel like we have a lot in common in regards to our life

01:12:29.760 experiences but my whole life bro like it was it was the other way all the people that i that i knew

01:12:36.160 they all believed in god now they might have been degenerates they might have been alcoholics they

01:12:40.400 might have been sinners but they still feared and respected a higher power and understood it that

01:12:46.400 there was there was something that they needed to answer to which gave them a sense of

01:12:51.360 structure for their lives and and we're in a situation now where they've they've diluted that so

01:12:57.120 much that you know i don't think it's a coincidence that most of of a certain age group is on

01:13:05.600 antidepressant medications i don't think it's a coincidence that when you pull these people 70 of

01:13:13.600 people say they're unhappy well you can't be happy without a purpose you can't be happy without

01:13:19.360 belief you can't be happy without a mission you can't be happy without discipline it's a requirement

01:13:24.080 for happiness and so they've removed all these things from our culture as things that we should

01:13:29.360 strive to have and and and to me it's very obvious why people are so distressed and why they're struggling

01:13:35.600 so hard and um i just think that you know it's up to people you know you guys listening uh us we have

01:13:44.640 a very strong listenership here that that you know it's up to all of us to to set a higher standard for

01:13:50.720 what's acceptable and you know i know that i've made a lot of changes in my own life over the last few

01:13:56.000 years um because of what i've recognized how how dangerous like i would say you know like dude if you

01:14:03.680 talked to me three years ago or four years ago bro i was way more wild i was way more like liberal in

01:14:09.200 my social beliefs like i had you know and i i just i've corrected that because i recognize what it's

01:14:15.280 caused in society and i've worked very hard to become a stronger better more morally sound human

01:14:22.400 being if that makes sense because i realized that the example is important like you said earlier we have

01:14:27.840 to be careful what we say and represent and things that i used to think were cool i no longer

01:14:33.520 think are cool at all you know what i mean and actually there's some of the things that i look

01:14:37.840 at my my own character and feel the most shame and guilt about you know what i mean i look back at

01:14:42.960 myself five ten years ago and think about some of the things that i was you know thought were cool and

01:14:47.760 i'm like fuck dude i probably fuck some people up with that and it but but you know what what can we

01:14:53.600 do we got we change your behavior that's it change your behavior yeah i mean i think it's a big part of

01:14:58.480 like if if if this nation turns to moralism and there isn't good and evil and it's just moralism

01:15:08.880 then anything goes anything goes yeah because having that anybody's idea is a good idea regardless

01:15:17.200 of what it is and that's what's dangerous so yeah i think more young people are gonna are gonna look

01:15:22.640 and figure that out depending on who they're listening to but they're gonna sort through the

01:15:25.600 well dude who's the who's the voices on the other side i mean you mentioned you know four or five

01:15:30.160 voices on on this side of the line right yeah like rogan's a very strong voice he's a voice of reason

01:15:36.640 i believe yeah you know goggins is a very strong voice for discipline and development jocko as well i

01:15:42.400 think the celebrities are a voice there's a lot of celebrities that are a voice on the other side yeah

01:15:46.960 i think but i think they're losing power dude i do too respect yeah i do too i think and i think i

01:15:52.080 think ultimately who is driving the media and then who's driving the algorithm is the voice on the

01:15:59.280 other side yeah so i don't i don't know man it's not a did you have you been following those twitter

01:16:04.880 files no so so it you you have you heard about how twitter was manipulating the traffic so basically

01:16:12.800 hear about yes for the election or just in general so basically what their policy was in a nutshell we've

01:16:18.880 covered a bunch of twitter files on the show um basically what their policy has been and one of

01:16:25.600 the theories i i've had for the last few years was that the resistance to like common sense belief was

01:16:31.920 actually made up because i saw this poll in 2000 uh in 2020 um when they were just talking about the

01:16:38.960 vaccine uh mandates being mandated and there was a poll on yahoo that and this is when everybody was like

01:16:46.240 if you watch the news if you watch the internet if you watch holly everybody's like vaccine vaccine

01:16:50.800 vaccine vaccine and i'm like fuck this doesn't seem right i felt like i was all alone which by the way

01:16:55.840 was the goal to make us feel like we were all alone yeah and yahoo put up a poll and it's the poll was

01:17:03.760 would you go to a restaurant that required you to be vaccinated to enter and it was it was uh i can

01:17:12.640 remember it was 81 said no okay 19 said yes and that's when it clicked for me and i even came on

01:17:22.080 the show we go back and find the show i don't remember what episode it was but it clicked for

01:17:27.280 me i'm like holy shit bro these motherfuckers are manipulating the whole thing with with tech

01:17:32.320 and so what twitter was and i said i went on to say this for years and got called conspiracy theorist

01:17:37.840 crazy all this shit which is why i said i told you so so much on the fucking it is what it is because i

01:17:44.880 did and what they were actually doing and what they have been doing and what all social platforms have

01:17:50.640 been doing is they actually had their employees okay at twitter with their progressive views going in

01:18:00.480 and running bot accounts to make the far left progressive narrative seem far more popular

01:18:08.960 and then they were censoring all the people who were against it propaganda yes bro that same poll

01:18:14.720 on twitter was completely yeah so they've created this they've created this uh this illusion that the

01:18:21.280 resistance to what we all love about this country is massive when in reality dude it's made up yeah it's

01:18:28.560 two percent of the population bro i have a progress i have a cousin of mine who is ultra progressive

01:18:35.280 okay she even thinks it's up you know what i'm saying like like like like when we first started

01:18:43.040 talking again bro like she texts me and or hit me up at dms and i even straight up said i said look

01:18:49.760 i'm not in the mood to argue with you like i don't even know why you're hitting me up like we're

01:18:53.760 gonna argue it's not and she's like actually i've i actually want to have a real conversation like

01:19:00.960 it's like she was very cool about it and i'm like oh fuck i'm like reality is starting to set in

01:19:06.560 for people because it's someone who's that far progressive is starting to actually question i saw the

01:19:12.560 hope right yeah and and now we're in this situation where people are seeing the fucking tech

01:19:18.960 manipulation so a lot of people are like holy shit bro they made this shit up and so these people

01:19:25.040 like now they have to go all in because they've gone so far in you see what i'm saying there's no

01:19:30.880 way to pull out yeah so like it's going to be interesting what happens but i think i think people

01:19:36.240 are realizing that the common sense and i'm talking about the 80 man i'm talking about the the common

01:19:41.120 sense people the good people of this country which 80 i believe are they're realizing that we've been

01:19:48.240 played yeah we've been manipulated and we've been we've been told a lot of lies and we've been told

01:19:53.280 to believe things that aren't necessarily true we've been we've been we've been bullied into going

01:19:59.120 along with ideas that maybe we necessarily didn't agree with or we just thought were the way of the

01:20:05.440 times no it's not the way of the times they're fucking manipulating everything that we see everything

01:20:10.080 that we hear everything that we get to consume to make us believe that we're the only ones

01:20:15.200 that believe in the regular normal everyday american stuff yeah what if it's the only value

01:20:22.720 that they they left intact with american culture is the value of being tolerant it's the only value

01:20:28.160 they allow to maintain well that's because they weaponized it because they need it they've weaponized

01:20:32.160 tolerance they've made tolerance the highest moral standard that you can have which is why people feel

01:20:37.600 comfortable posting pictures like that one that jimmy levy and david harris jr posted of this

01:20:43.440 fucking thing with a microphone as a penis into a kid's mouth you know you have you seen it no

01:20:50.160 i'll probably pull it up real quick it's real bad it that photo if people will watch if people just

01:20:55.920 look at that photo and just reflect for a few minutes it would shake everybody everybody would

01:21:03.040 fucking change their mind about all of that shit it's it's bad i haven't seen it it's it's bad

01:21:08.800 i can't even find this page like it's so bad i didn't even want to post it on my on my story like

01:21:13.200 i'm so pissed off i just didn't want to post it because it's so disgusting yeah it it's it's crazy

01:21:18.720 when uh you know i think a lot of divide used to be like oh you fiscally conservative or fiscally

01:21:26.160 liberal you're socially conservative or socially liberal oh my lord yeah bro what the freak yeah bro

01:21:35.040 that's that's it for me dude that's it for me fire the fucking wood chippers up yeah i ain't

01:21:41.760 playing yeah that that every fucking motherfucker should be with that that is not an ideology that

01:21:49.520 we can allow here or anywhere and apparently it's coming out there that that's apparently his uh his

01:21:54.160 his uh surrogate son i don't give a fuck no not at all because dude we just there was two other uh

01:21:59.520 i mean oh yeah those two guys in fucking atlanta just adopted those those two gay dudes in atlanta

01:22:05.360 adopted those two boys and then we're pimping them out for sex to other gay men dude this shit is

01:22:11.600 this shit is fucking this shit is over dude it's fucking over like it like i am dude i'm to the point

01:22:20.000 where like pitchfork shit you know what i'm saying like like i'm ready old school yeah dude i'm ready

01:22:24.800 like i'm fucking vlad the impaler they're motherfucking asses like dude unfortunately

01:22:30.400 people need to fucking learn a lesson you know there's a reason why uh vlad the impaler put the

01:22:36.560 heads of his enemies on stakes and nobody fucked with him for a thousand fucking years you know

01:22:40.000 what i'm saying like there's a reason why there's a reason why they call him dracula like there's a

01:22:45.440 reason why and it's not because he was fucking nice to his enemies you know by the way interesting

01:22:52.160 story about christianity tied into there if you want to go research it yeah really cool story

01:22:59.120 p i want to so what do you think is the because i mean just getting back to the whole story of

01:23:04.480 origin which i think is is beautiful and phenomenal what do you think should be the obligation of the

01:23:10.080 american consumer from this point moving forward i don't think they should be obligated uh as a

01:23:19.600 consumer of product i think they need to be i think everyone needs to be obligated as a consumer

01:23:24.640 of information and if anything they can learn that there is a different way and there can be a

01:23:33.200 different model you know and just like there are our seasons to to life in business you know there

01:23:41.760 there are seasons to the direction our country goes um and and at the same time things are things are

01:23:49.440 cyclical you know kind of what goes around comes around but if they can arm themselves with information

01:23:58.480 and learn from where we've been that we can we actually can change the trajectory of the country you

01:24:05.600 know and we're we're hitting on some kind of hot topics today um ultimately ultimately for us the

01:24:14.240 the like the product is a is a manifestation of that for someone who's kind of like believes that

01:24:20.960 there needs to be change uh when they decide to where they put their dollar they understand where it

01:24:26.720 actually ends up if you put your dollar like i say i say to folks like okay you bought a pair of jeans

01:24:33.120 but if you did follow the truck back to the source you're going to end up in a field talking to a

01:24:36.880 farmer a farmer who has a family you know who's who's raising these crops who's you know who's living

01:24:44.160 into his american dream and another instance is you spend a dollar and i'm not wearing everything i'm

01:24:50.640 wearing i think my underwear aren't made in america you know and my socks aren't you know i'm

01:24:54.880 wearing puma socks or something um but if you spend a dollar and you don't know where it's going you

01:25:04.880 don't actually know what you're supporting and so because of that you're you're choosing the moral

01:25:11.440 high ground you know i wrote something for the film because the in the film there's a lot of there's a

01:25:18.000 lot of writing it might end up being a limited series but it has to do with the idea that uh

01:25:25.520 like slavery still exists today slavery actual real slavery one of my business partners and

01:25:32.720 and advisors is a guy named kip falks and he he was the co-founder of under armor and he was

01:25:38.880 the operator behind that business dude filled a five billion dollar a year company massive company

01:25:43.920 and he says pete i was one of the guys shutting the factories down and bringing the shit overseas

01:25:50.880 and part of the reason he's involved with origin is because he's i think you know it would be

01:25:56.000 fair to say and i don't think kip would mind me saying this trying to write some of those decisions

01:26:00.720 those some right some of those wrongs that's awesome yeah he he told me a story once about like

01:26:07.360 going into uh i don't know if it's cambodia or something and they took him down this long path and

01:26:13.360 into this jungle and there was a building with bars in the windows and young girls inside and he was

01:26:19.920 just absolutely appalled and disgusted and he ended up leaving and there and there's a there's a bit more

01:26:26.320 to that story but fundamentally because we are taking the moral high ground we don't know where our money is

01:26:33.600 going you don't see that you simply moved slavery offshore yeah abolished in america and because of our

01:26:42.560 consumerism thriving thriving in other parts of the world it's not even getting into the slavery that

01:26:50.080 goes into making all these electric cars these people oh yeah that that came out recently too right yeah

01:26:55.760 i did see that so cobalt mines and yeah if you believe in human rights and human value which i do

01:27:02.240 in total um then you should arm yourself and consume content to educate yourself so that you can learn

01:27:13.680 and open yourself up to learning i consider myself a lifetime learner i love meeting people i don't care

01:27:19.840 who they are you know a lot of the old timers that helped us get this factory started were mechanics and

01:27:25.840 machinists and you know and they have a completely different world view but you know like i like to

01:27:31.280 learn from everybody i come in contact with and humility you got to have humility to do that and um

01:27:39.200 and and and i and and it's not something you can inject into humanity you can't inject humility into

01:27:44.720 humanity but if you could find a way if you have a voice that to wedge in to get people to listen

01:27:51.280 and maybe maybe something sparks their interest i have a person working on the film and i'm not

01:27:58.000 going to mention her name but she's from hollywood and um how do i position this she's from hollywood

01:28:05.920 and she's um she's very liberal and the moment that she found out that like she had to like vaccinate

01:28:14.720 her young son of like five years old she started to pay attention to what the other side was saying

01:28:22.080 because she just felt this innate kind of reaction this like shot she shuddered when she heard that

01:28:30.320 and she's like why am i being told what to do and and and she was like extreme left you know she was

01:28:37.360 like the two percent on the left she wasn't very center and she told me she goes so i started paying

01:28:42.400 attention and started listening to everything so that i could make more informed and educated decisions

01:28:49.040 and she's like and the other side isn't crazy both sides are a little bit crazy but the truth lies

01:28:58.480 and the truth lies in the middle but we should have the freedom to make decisions and i shouldn't be

01:29:02.720 told what to do whereas before she would say well the government makes the decisions for us because

01:29:09.200 they're the smartest and they got the smartest people involved and i trust them so i think i think if we

01:29:15.040 can arm people with knowledge to make better decisions at least understand the whole picture

01:29:21.600 instead of half of the picture um we can affect change in a major way and an origin exists to be

01:29:30.400 the tip of the spear on that change you guys are yeah you guys are it's awesome it's something i mean

01:29:36.400 dude you know i've expressed this to you a bunch of times it's just something that bro you you you what you

01:29:43.120 guys are doing and what companies like like origin and you know our company and other companies like

01:29:49.360 that that that is that is the solution you know we have to create this environment and it is

01:29:55.120 entrepreneurs that will fix this yes you know something that gets lost in the shuffle is that

01:30:02.000 you know entrepreneurs forget that we set the culture for america because we set the culture

01:30:09.200 where everybody works and the policy that's right and the policy that's right most people work in

01:30:14.880 small business they do not work in global court business they work in small business and the small

01:30:20.160 business owner who listens to shows like this they will consistently what can i do what can i do what can

01:30:26.640 i do well you know what you can do bro you can be very much so a steward of american values care about

01:30:33.840 the people that you employ be a responsible capitalist take uh into consideration where

01:30:40.800 these dollars are ending up how you're growing your company uh don't look at it as a zero-sum

01:30:46.720 game of just making money because that's not the most important thing the most important thing is that

01:30:52.080 we as entrepreneurs have the ability to really make the change because if we make because when i see a

01:31:00.400 a lot of this dude a lot of these small business people go along with like the big business cultural

01:31:05.360 standard that they put down yeah right like like a lot of these companies that are big and and they're

01:31:11.440 affiliated with groups like the world economic forum right the coca colas and the big big companies that

01:31:16.720 put through these agendas these social agendas down through their company these what people are failing

01:31:23.040 to realize is that's intentional because they realize that if they put the social agenda down through the

01:31:28.160 company that the social agenda gets taken home yeah okay so that's that's where the small entrepreneur

01:31:35.120 can actually make the change by changing the culture internally and so what they have to realize is that

01:31:40.960 they can no longer just mirror what the big guys are doing and you have to do what you know to be right

01:31:47.120 and that's that's really what it comes down to and if every small entrepreneur small medium entrepreneur

01:31:52.560 that's not on the on the affiliated with the world economic forum and these other crazy groups if

01:31:59.680 they just say you know what i'm done with that i'm about that flag i'm about the values of that flag

01:32:04.320 i'm about the values of the people of this country if they did that and everybody did it once that

01:32:09.280 shit all this shit would be over today yeah it'd be over today because as entrepreneurs do we control

01:32:15.280 the culture i think there's there's like two there's two options and i always looked at it for myself

01:32:21.040 two options i can get into politics or i can build a company that can drive policy yes and and i i i

01:32:30.240 truly like thought about doing both and i still think about the politics but i think i can be better

01:32:36.640 building a business as an entrepreneur that can drive policy and make true change i've had so i've had a

01:32:43.840 number of conversations with jocko about this because i you know i see what he's done right and

01:32:50.880 like how he's contributed to this country you know as a soldier as a leader of men um and i have a great

01:32:57.200 deal of respect and admiration for him i look up to jocko okay for guidance and uh and when you know when

01:33:05.440 all this shit was happening and i first started realizing what was going on i almost became panicked

01:33:09.600 like i'm like i'm not doing enough and he said the same thing to me that you just said he said look

01:33:14.240 dude he said you're already doing it yeah and i it's funny yeah i didn't get it like when he said that

01:33:20.320 i'm like no i'm not what are you talking about and he explained to me what you just said and and so like

01:33:26.720 then i'm and it still doesn't feel like enough right like if like but it but it but it is far

01:33:31.920 more effective than me going and running for office yeah 100 and it's a it's a supply chain of knowledge

01:33:37.600 too so like if you look at like a supply chain of manufacturing or or running a business you're

01:33:43.760 affecting all the hands the truck drivers the farmers the people spinning knitting dying and

01:33:48.320 everything in between you're i had a friend who did like a study and he he had he had figured he

01:33:54.000 affected 25 000 people in one product he was making well your supply chain of knowledge is you're giving

01:34:03.040 people information you're giving a product and you're providing an experience but most importantly

01:34:08.880 you're you're helping them grow in their personal life and they're going out and they're having

01:34:14.400 conversations with people and that's that's the supply chain it's a supply chain of knowledge and

01:34:21.600 information and the more we can get it out this way versus through mass media controlled by right now

01:34:28.640 the world's elites i'm planning on replacing a couple of them yeah i'm sure you are too yeah

01:34:34.000 absolutely um and i'm serious when i say that like it's like driving a business that has can can drive

01:34:40.640 true policy through lobbying through you know whoever whoever you know we decide to to to partner with

01:34:48.960 in whatever policies we decide to partner on for me it would be it would be fair trade you know it'd be

01:34:54.720 making sure that that trade again i believe in free trade but that the the trade is fair and that

01:35:00.320 we don't sacrifice americans american people american hands american communities we don't sacrifice

01:35:07.680 those things and we hold those to a higher standard because we start with people so yeah 100 you're

01:35:13.600 you're doing it what do you think well i saw you bro i mean that's that's i mean but that's the

01:35:18.240 responsibility like a lot of the people listening like this is an entrepreneur show yeah it's not you

01:35:23.200 know it was the mfco project for years and years before it became this show and the base is still

01:35:27.920 entrepreneurs and that's the biggest thing that i think they need to realize as well like you guys

01:35:34.400 listening you need to realize that you are the facilitators of this change through the policy and

01:35:40.320 the culture that you have inside of your companies that your employees will take home and it's okay to have

01:35:47.280 people in your like not everybody in this building agrees with everything i say politically or socially

01:35:53.200 it's okay to have discourse it's okay to have conversation those things are healthy and they're

01:35:57.680 needed but the problem becomes when you are demanded to fall in line with one side or the other side

01:36:05.360 and that's where we have to be careful not to over correct to uh you know be the opposite of what

01:36:12.560 has been for the last 10 or 12 15 years you know what i mean so i don't know man there's a lot to fix

01:36:18.880 yeah but i i mean dude i think that what you're doing is a great start dude you know have you found

01:36:26.400 have you so a lot of people say like when i talk to them about because what we're doing too like

01:36:31.280 we're working on like you know this like uh we're working on building our own cut and sew and doing all

01:36:36.080 these things too which i'm gonna need your help with yeah so you know you have the knowledge here to

01:36:40.400 do that or well we're doing cut and sew but we don't have our own plants yeah so we're all of our

01:36:45.360 garments and our t-shirts everything these are all our own designs most the vast majority are now made

01:36:51.920 in america yeah and we're moving towards fully made in america and with the goal of creating them

01:36:58.080 in our own plants so do i have the knowledge to do it uh no but i do know someone that knows how to do

01:37:05.280 it i'm looking at them yeah yeah i know how to do it yeah yeah so you know i'm sure we'll probably

01:37:10.400 do some business down the road in that regard as well but the the um do you one of the pushbacks

01:37:17.600 that i get on this is that well people like just like the politician you mentioned earlier people

01:37:22.720 don't want to work like that anymore i don't find that to be the case it's not the case it's

01:37:28.080 it's you know like culture is number one you don't have a culture you don't have everything

01:37:32.160 anything and you know that obviously like a culture is so important and and then the second thing is is

01:37:38.000 like it's not number one usually isn't monetary if you're on a poll what why do you do the job you

01:37:44.160 do they're not going to say because i make the amount of money i want or because i get paid what

01:37:49.680 i want they're going to say something different it's convenient because i get to put my kids on the bus

01:37:55.920 uh i it's close to home i love the people i work with i love the mission behind it like i like there's

01:38:02.480 there's there's all sorts of other reasons um so when you look at it there are plenty of people

01:38:09.280 willing to do these jobs if you give them the why and to your point like people don't want to cut and

01:38:15.600 sew anymore people want to want to have meaningful work you know i was talking with sal in here he's

01:38:22.720 like i just love comb and work every day i don't feel like i'm working because the work's meaningful

01:38:27.440 because you walk at walk out at the end of the day saying i did something i made an impact i had an

01:38:30.880 impact whether it's on a person on a product whatever it is whatever whatever part of the

01:38:35.040 company you're working within but we have people that get great fulfillment out of building stuff

01:38:41.760 sewing stuff weaving making the whole thing and that's never going to go away it's never going to

01:38:48.720 go away you know like not everybody's designed to be a doctor and a lawyer or to go to college

01:38:54.960 exactly it's just it's just not the case so we should we should embrace it instead of fighting it

01:39:00.080 yeah or shunning it yeah you know i see a lot of like the way we've gotten to this point

01:39:04.960 is that those jobs those those those uh i don't know what you want to call them i guess more simple

01:39:12.000 jobs okay have been on it's not it's not it's not respected bro there was a time for most of our lives

01:39:20.880 like you looked at people who work with their hands and you look with people who worked hard farmers

01:39:25.680 construction workers the people who actually provide and build the things in this country

01:39:30.640 that was you looked at them with massive respect there's nobility in it yes and there it was mass

01:39:36.560 i was taught to to respect those people and i i i was made to do that work when i was young

01:39:43.120 and i have a tremendous amount of respect for people like that and that's a big cultural issue right

01:39:48.160 now is that you have an entire generation of people that think like you have hillary clinton calling

01:39:53.040 those people the deplorables yeah yeah i i did i did see that you know what i'm saying like gross

01:39:58.560 these are the people that fucking feed you yeah these are the people that shelter you these are the

01:40:03.120 people that give you all the conveniences that you then turn around and use to criticize them with

01:40:09.120 like we have to get back to an america that respects working class citizens because working class

01:40:16.080 citizens and i'm talking about blue collar citizens are the citizens that provide everything great that we

01:40:22.480 all enjoy everything the shrinking middle class is actually going to be our downfall where and

01:40:28.000 then we'd be no better than uh newly industrialized manchester england where you have the peasants at

01:40:34.240 the bottom and in the elites at the top because you have no middle class yeah you know i mean middle

01:40:40.480 classes well and they're trying to convince they're trying to convince the the middle class that they

01:40:44.960 have pushed into poverty over the last three years yes they're trying to convince them that people like me

01:40:49.600 and you are their enemy yeah i know we you and me are the the elite that the elite tries to present

01:40:57.120 as the elite yeah right when in reality bro me and you are boogers on the nose of those people yeah

01:41:02.560 you know what i'm saying like we we are we are with the peasants yeah you know what i'm saying and uh

01:41:08.560 that has to be something that's understood as well yeah you know that's a lot of propaganda there

01:41:13.280 dude what all products are you guys making so we um because you met you you you started with jeans

01:41:20.080 right well we started with jujitsu geese okay and we basically spent you know eight years making the

01:41:25.120 best you know geese in the world because the only the only jujitsu geese you can purchase actually are

01:41:30.880 from pakistan and china and i don't think people really realize that like if if you're if you're wearing

01:41:37.120 a jujitsu geese that's not origin basically it's it's made in you know it's made by communism our

01:41:43.840 shits made by freedom built by freedom so um we came the best at making jujitsu geese and then we

01:41:50.400 decided like okay this is much bigger than us and it's much bigger jujitsu and the market for jujitsu is

01:41:56.240 a small market and we had a mission to have a larger impact and do something special and build america's

01:42:02.640 next big brand um clothing apparel sportswear brand but on 100 american supply chain because

01:42:08.480 it's actually never been done uh and so we what are the two hardest things that we could make like

01:42:15.040 the two hardest things and most meaningful to america and it's like denim and boots built america and

01:42:20.400 so we need to make denim and boots footwear because our community that's what died off when bash

01:42:27.680 shoes shut down and all the shit got moved overseas all those people out of work they knew how to make

01:42:32.960 footwear and denim because man who doesn't love denim blue jeans it's the cornerstone to humanity so um

01:42:41.680 we knew also that if we could figure out how to make those two things we could make anything literally

01:42:46.880 anything the stitch types the the fabric you know the way you got to handle the fabric

01:42:52.640 and the machines you got to run them through so we we make denim 100 made in america um without

01:42:59.840 compromise and you know and we make footwear but we also make a lot of other things with t-shirts and

01:43:06.080 badass like fleece hoodies and then of course we we have a a whole hunt line too which we launched that's

01:43:13.120 cool you guys working with cam haynes on that right cam yeah cam yeah yeah that's awesome yeah so so

01:43:18.400 that looks good too it looks good yeah bro i'm over here looking like alex is about to be pissed

01:43:23.840 about to go shopping right now yeah and the other idea is like um there's another

01:43:30.640 there's another idea is that we it's not just keeping it local for the for the community it's

01:43:37.440 keeping it local because you're cutting down on fossil fuels and emissions and you're building durable

01:43:42.800 product that someone's going to have for 10 or 20 years that you know counteracts kind of this

01:43:48.400 global issue on on waste like i think we're all we all are looking at how wasteful we are as a

01:43:54.720 society we're very wasteful so when you when you can tighten it down and in and you can kind of compact

01:44:02.080 your supply chain then you create visibility into that supply chain it does speak to the baby boomer

01:44:09.120 the gen xer and it speaks to the next generation and that's the market dynamic

01:44:13.360 is we're kind of filling the void for all of those folks all those age groups when it comes to you

01:44:19.120 know building an apparel brand but the hunt line has been phenomenal as you know kip's vision really

01:44:24.080 i just follow him on that but the the textiles we develop kind of cool how he how he's uh how he's

01:44:31.440 guiding that because he's doing it the opposite way they did an underarm with yes an underarm where

01:44:36.000 they did sportswear then outdoor yeah now you guys do an outdoor and i'm sure the other thing will

01:44:40.720 come later yeah we've talked about it for sure we're not there yet we're core to let's have

01:44:46.960 that conversation yeah that's my wheelhouse yeah yeah definitely um yeah kip's a kip's a savage man

01:44:54.480 that dude i don't know if you've ever met he would be a good one for this podcast oh bro i'd love to

01:44:58.720 have him he he i'd love to meet him he's a savage people don't realize like i remember when they came

01:45:05.360 on the scene dude under armor yeah because like a lot of people a lot of people like you know the

01:45:10.160 younger crowd now they just think of like under armor as like another nike or an adidas but like

01:45:14.800 dude that's not how it was they they were a major disruptor like out of the blue oh yeah and they

01:45:19.920 came out with these amazing shorts that felt different and these amazing uh the tight-fitting

01:45:24.320 football yes yeah and it was and because i was still playing football when they started hitting the

01:45:28.720 scene yeah i was too and and uh and i i got their stuff i'm like dude this is the coolest ever yeah and

01:45:34.960 after that bro i became an under armor consumer i started buying their shirts i started you know

01:45:39.760 and they did things differently and uh i remember like i remember when i first saw their uniforms

01:45:46.080 on the uh on the terps yep you know i'm saying like on the maryland terps yep and and because i was

01:45:50.720 playing lacrosse too oh you played lacrosse yeah that was my main sport really what did you play i

01:45:55.280 played attack oh you did i played long stick nice yeah my son plays at bentley yeah he's uh he plays

01:46:00.720 lacrosse at bentley my daughter's trying to play in college too yeah i played lacrosse in high

01:46:04.240 school and then uh so here out here it now it's pretty big out here but when i played it wasn't

01:46:08.880 very big it was abnormal to play yeah and um we used to go to east coast once a year yep to play the

01:46:16.880 east coast schools and have fun with that bro we were east coast oh yeah bro we played this school uh

01:46:24.560 we played this school at in um in baltimore oh no trip yeah we played the school called calvert hall

01:46:31.440 and they beat us like 27 to 3. yeah and like how many points are one one score i don't just

01:46:37.520 oh no bro and i played long stick okay so like these dudes they scored 27 goals i'm running my

01:46:43.680 balls off the whole game all right i got to the point where i was like this i'm getting ejected

01:46:49.120 and i just took my long stick and smacked this dude on the head just so i could kick the out of

01:46:52.880 the game so i was tired of running yeah because they were so good dude and i mean they were nice

01:46:57.920 enough guys like after the game you know they they had a barbecue like you know they were nice to us

01:47:03.520 but man they were fucking oh dude it was brutal kip kip played pro lacrosse oh really yeah so he was

01:47:10.080 the lacrosse he was a lacrosse player at maryland oh cool and kevin his partner yeah he was a football

01:47:16.160 player and so uh they started it out of kevin's grandmother's basement and so kip was wearing the

01:47:23.520 first you know kind of the first shirt and then he went on to play pro lacrosse too and he kind of

01:47:28.880 repped the brand but like that dude literally was the one cutting stack cutting the shirts and heat

01:47:35.840 sealing the shirts and that's so cool like his story and and hopefully you can have him on but he

01:47:40.640 could tell i'd love to have he literally bought an old factory and like drove out with the u-haul loaded

01:47:46.560 up they got a house in baltimore they put all the machines in this house and they started sewing stuff

01:47:51.760 so it's a it's a very like a linear story you know to to origin the only difference is is their

01:47:58.880 their their goal and their dream wasn't to build an american company their dream was to build a

01:48:04.640 brand that went head to head with nike yeah that was their goal they did that and they did that and

01:48:08.960 you know they had 20 factories in america before he decided to shut them on down all down and outsource

01:48:13.920 it you know and i and i think he definitely holds some personal feelings about how that went bro i

01:48:20.160 mean that's you know look dude how many mistakes you made well all of me too so like this part of

01:48:25.360 you know that's what i was talking about a little tuition payments though yeah no mistakes yeah because

01:48:29.120 you can't learn this shit in college that's exactly right tuition dude that's exactly right i say all

01:48:33.680 the time man there's two things you need to be successful there's only two one is you have to

01:48:39.040 possess the ability to learn from your mistakes yeah you could make a mistake twice but you shouldn't

01:48:44.560 make it three times yeah okay and if you have if you have that if you have enough

01:48:50.160 if you have enough ability to recognize your mistake learn the lesson without making it more

01:48:55.840 than twice and you have the ability to not quit you can do anything those are the only two things

01:49:01.360 you really need and i know this because i don't have anything else yeah you know what i'm saying

01:49:05.440 but dude how the fuck did your big ass play attack i would so i was yeah i was an athlete yeah um and i and

01:49:15.040 i was yeah i was i was quick and yeah back then you could jump the crease and that was one of my

01:49:19.840 major moves yeah i was a basketball player so i applied my basketball skills to lacrosse yeah

01:49:24.080 i'll tell you you're pretty tall i used to be six like six three but i think i've shrunk yeah since

01:49:28.880 then i've been old six four yeah two two two bulging discs and degenerative disc disease and

01:49:34.560 you know meniscus is gone yeah labrum's gone and ankle's gone oh lots of reconstruct you were an

01:49:41.680 athlete yeah oh yeah no i i played you know college football and stuff where'd you play ball at just

01:49:47.520 that in me yeah yeah it was a one double a but what uh what position tight end oh athlete with the

01:49:52.880 hands yeah yeah yeah so but um but lacrosse for me was uh i still i still wish i could go back and

01:50:00.400 do it all over again it was a great sport unbelievable sport the best the only sport you

01:50:04.800 play with a weapon yeah dude not only that dude and like i always told people like i hit

01:50:09.680 motherfuckers way harder in lacrosse than i ever did in football yeah and i played fullback and

01:50:13.120 middle linebacker in football nice and and bro you dude you as a big athletic person you get to lay

01:50:20.400 some fucking hammers on people in that in lacrosse yeah that's the only thing i was good at yeah it's

01:50:25.520 such a good sport but um but i think he would be a he'd be great to have on and tell that he could

01:50:31.440 tell that story and he's uh for me like he's my um he's kind of like my my mentor now and he keeps

01:50:39.040 it really real with me like really real but dude's a dude's an absolute it probably gives you a lot of

01:50:44.800 confidence with where you're going to take the brand too though it does because he already sees it yeah

01:50:49.680 he already sees it he's like p like not and not not in a not like in in a humble way like

01:50:56.880 there's absolutely a trajectory you know i don't know if you've got adhd i was diagnosed with adhd

01:51:02.640 as a kid my mom didn't put me on drugs but like i'm the same way you see patterns he sees patterns

01:51:07.680 i'm sure you see patterns i see patterns to things he was able to build um and i'll and i'll actually

01:51:14.640 plug his new method and mindset class because entrepreneurs that have built companies at that

01:51:18.880 level do not make themselves available no they don't and and he is but he was able to build

01:51:24.320 systems and processes after seeing the patterns of being a of being the officer of a public company

01:51:31.360 of the ceo of the company he was able to put together a system to do things that he got his

01:51:37.440 dopamine from with his adhd personality and loving loving chaos and organizing chaos he created a

01:51:44.880 different model and that's how he operated the company and so he built not a billion dollar

01:51:50.560 company he did that five times over and you know in five different categories so it like what he was

01:51:57.760 able to do and and he says pete i lived 10 lifetimes in 20 years at under armor what he was do is what

01:52:04.000 he's done what he did was undeniable and so when he looks at when he looks at us he he sees the pattern to

01:52:10.880 it and so he's always like he's already made the tuition payments and so i know i'll make some still

01:52:17.120 but i don't want to make a lot more you know what i mean so he's always do a minimum yeah he's always

01:52:22.720 trying to trying to keep us on track and and he does he works directly with my my chief operating

01:52:28.160 officers and revenue officers and cfo and directors of finance he he i embed him uh i embed him with each

01:52:36.320 department based on projects which he has autonomy over clark carte blonde she has complete autonomy

01:52:42.400 over regardless of who they are in the company and so it's been a good it's been good does he share

01:52:49.840 the the vision i'm sure he does because he's he's bought in with you guys but does he share the same

01:52:58.480 take in terms of the tide and the wind changing directions in terms of 100 okay good that's good

01:53:04.000 yeah he's like i'm pretty confident and i see the data and because like i have this retail we have

01:53:09.920 retail stores called something super stores that was our first business right and that's where first

01:53:14.560 form was born out of yes and we still have them we have a ton of them i don't even know how many

01:53:18.800 stores we have now but we the numbers of this we're setting fucking records really and the reason

01:53:24.320 we're setting records at retail isn't because retail is dying it's because people are changing their

01:53:29.440 focus away like we did this poll uh internally uh for first form where we went and we pulled our

01:53:38.160 customers who had had shopped with us previously but hadn't shopped with us in the last 90 days

01:53:44.240 so we wanted to reach back out with them and figure out you know did we do something wrong or what could

01:53:48.560 we have done better we're gonna find out what was going on the first the first reason was that that

01:53:55.440 they were pregnant okay and that they were stopping using uh supplements because they

01:53:59.840 were pregnant and they didn't want to use that was the first reason that's okay that makes sense

01:54:03.520 maybe there's lots of healthy ways to do that but that's your decision i totally get it that was

01:54:08.480 that was a reassuring thing you know it wasn't like hey you you know what i'm saying

01:54:12.400 the second reason and this is this is the this is the big reason was that they were choosing to buy

01:54:18.720 our products they were still buying our products but they were choosing to buy our products

01:54:22.720 through individual retailers that were owned in their communities i thought that was awesome support

01:54:28.480 their bro local business yes i thought that was awesome that's crazy yeah even though i don't make

01:54:33.440 as much money doing that right i thought it was awesome because it told me where people's minds are

01:54:39.280 that's a good thing yeah and i thought that was extremely valuable information and it's reflective

01:54:44.480 in our retail company that's not affiliated with first form because our retail sales are going way up

01:54:49.680 yeah and i think people are not shopping with the amazons anymore i i think they still are because

01:54:54.880 it's such an easy thing to do yeah i mean we still shop with amazon occasionally i fucking hate it and

01:55:00.160 i try to break that habit as much as possible yeah but i think everybody's kind of in that same boat

01:55:04.560 where they're still they're still kind of doing it here and there but they're making a concerted effort

01:55:09.200 which goes back to your question about the obligation of the consumer yeah and i think pete you nailed that

01:55:15.200 bro because like it's not like this is a free country man you're not obligated to buy anything

01:55:19.680 you buy from whatever but if you truly care about america and you truly care about the things that

01:55:24.400 we're talking about there is a responsibility to be informed about where your money's going and where

01:55:29.280 it's where it's ending up and as a brand you have a great opportunity because i think the new model is

01:55:34.640 direct consumer there's an opportunity to make that real connection with the consumer so they know

01:55:42.480 not just where the money's going but what it's being used for too like you guys built an empire here

01:55:48.960 that cost money you got 400 employees that cost money those 400 employees have families they have

01:55:54.800 bills to pay mortgages cars you're growing expanding it's a you know it's a it's a it's a model that

01:56:02.880 people should be exposed to and that story should be told and as as a direct to consumer business

01:56:09.040 there's just a great opportunity to to reinforce and codify that emotional connection between between

01:56:14.880 the brand or the movement and between the consumer one thing i really like that you do well that that i

01:56:20.160 respect uh you know entrepreneur to entrepreneur is your you guys are great storytellers you guys tell a

01:56:27.680 great story and it's and it's a real story it's not it's not a lie it's not fabricated and you do it in a

01:56:34.880 way that's compelling and even if i didn't know you if i didn't know jocko i would watch your

01:56:39.440 storytelling and be like yeah that's what i want to support that i appreciate it yeah it's amazing

01:56:44.320 bro you guys are you guys are you guys are one of the best if not the best companies that i've seen

01:56:49.760 i appreciate that it it's uh and that means a lot especially coming from you it's um it's been kind

01:56:55.520 of a a model of it was just from day one we're like let's just show the world what we're doing

01:57:02.880 in the ebbs and flows of business sometimes we win sometimes we lose let's not try to put a face on like

01:57:09.360 in chest pound like we're going to make mistakes like with our first 100 or no 200 geese we made

01:57:15.120 all the color washed out of them because we know what the frig we're doing and and the consumer hang

01:57:19.120 on for that but a friend of mine joe mossy says uh you know fix the problem market the fix and i kind

01:57:24.560 of took it a step further which is just market the problem market the problem and then also market

01:57:30.240 the fix and that gives people the idea that that of people should arm themselves with knowledge and

01:57:37.760 education if you can show them the difficulties it actually the wizard behind the curtain is now

01:57:45.760 like oh it's just a short man it's just like a small it's just a small guy pulling the lever so

01:57:50.800 when you can when you can market the problem you create awareness around the problem hey

01:57:55.360 we have a problem there's one denim mill left in america and the only reason it didn't get

01:58:01.040 destroyed during the civil war is because the dude who owned the mill was a mason so they shut it down

01:58:05.760 and they kept it and if they burned that mill down as the union army went south burning cotton ripping

01:58:11.760 up railroads we actually wouldn't be able to make denim in america anymore there's one mill left

01:58:17.920 it's a single point of failure single point of failure that's crazy it's insane yeah so we we're

01:58:24.000 marketing and sometimes i'll like travel be like yeah i just want to show you guys like why this

01:58:28.480 meal still exists and here's here's the problem it still exists but it's the only one that exists and

01:58:33.600 we gotta we gotta fix that we gotta create redundancy so um market the problem mark the fix fix the

01:58:39.200 problem market the fix whatever it is we try to really own that every every single day you know i think

01:58:45.840 you guys are a great example too you you know that i do rt syndicate i think with ed my let yeah we

01:58:50.480 coach a lot of entrepreneurs and um one of the things that we teach in there a lot um that i think

01:58:56.800 you're a great example of is it is telling a story about what your purpose is to your customer base to to

01:59:06.400 build trust education loyalty uh and you know it's what's what i think is cool about look because

01:59:15.040 like what they always say they always say to me they're like yeah dude but you're in fitness you

01:59:18.640 could tell these great stories of people transforming their lives true but you can tell a story as well

01:59:24.000 about whatever it is that you're doing it's gonna have conviction that dude you've taken something that

01:59:28.800 if i said this most of these guys i say tell me a story about jeans they wouldn't they'd be like

01:59:33.840 what's what's cool about jeans yeah and you've taken something that would be hard for most people

01:59:39.760 to conceptualize in a in a brand story and you've made it fucking awesome dude appreciate it yeah no

01:59:45.360 it's it's an amazing example and so i think all of you entrepreneurs out there who are who struggle

01:59:51.520 with brand storytelling you need to pay attention to origin and what pete's doing and what the guys are

01:59:57.280 doing up there because they're taking something that most people would have a hard time telling a story

02:00:01.440 about and making it extremely compelling uh and it's true it's real it's it's not bullshit it's

02:00:07.760 real shit and like if you could tell a great story about fucking jeans bro what can you not tell a

02:00:12.800 great story about and i mean that with a lot of respect i don't mean that with disrespect yeah any

02:00:16.720 you can tell a great story about anything that's right if you if you believe in what you're doing

02:00:21.440 yeah and have conviction i think conviction is like is the most important thing and if you're not

02:00:26.960 if you have the humility to to talk about your mistakes or like i said i call them tuition payments

02:00:35.440 talk about your tuition payments people right now they want to consume real stuff and because they are

02:00:40.880 smart we talked about that earlier because they are smart they're gonna they're gonna sort through

02:00:44.320 the bullshit because oh that guy is a fake that guy's a phony that guy's an actor and that guy's for

02:00:49.360 real and i think it's why more people that are real like like you folks with like the top podcasts in

02:00:55.520 the in the world you're real and celebrities are actors and they're fake i think there's well that's

02:01:02.800 why they're that's why they can't even break in the top 100 that's why they can't break in or even even

02:01:07.760 even product yeah you know like that shit ain't working anymore it's inauthentic yeah and then the

02:01:12.880 consumer can read through the and that's also part of the awakening dude that's crazy you brought that up

02:01:17.840 because i i've noticed that too like in the last three years dude like it used to be

02:01:24.320 celebrities could just come up with shit yeah and people will buy it yep and that i dude i have seen

02:01:29.680 that fucking totally change in the last very very quick yeah it's been recent yeah it's like i think

02:01:36.160 people are totally rejecting i i here's what i think i think that when celebrities came out and pushed

02:01:42.560 that coven narrative and made it seem like people were pieces of shit if they didn't you know these

02:01:48.000 people calling you you know fucking telling you that you didn't shouldn't have your kids and you

02:01:53.120 shouldn't you should be in a fucking camp grandma you should be out of society like when they came

02:01:57.920 out when hollywood came out and did that to the average person in america they said fuck you

02:02:04.560 and we're we're to that point now we're like those people are learning that lesson painfully

02:02:08.480 yeah because they can't sell the shit they were selling three years ago anymore people are now

02:02:13.680 like you know what those people are not us we're going to shop with us and i think that's a great

02:02:18.960 thing that's been happening the last three years i all in all dude i feel very hopeful oh yeah yeah

02:02:24.400 i'm full of hope and i've like i said i've spent the last you know few years traveling all over the

02:02:29.120 world trying to find the stories and the why and there's been a lot of it's not just america like

02:02:35.360 manufacturing has been lost in in italy and england and france and scotland it's been it wasn't just

02:02:42.880 us with the world trade organization that lost everybody lost and everybody actually wants the

02:02:49.120 same thing is that is that is that is there a resurgence of this happening there too because

02:02:54.160 i'm not aware of that um i don't know necessarily if there's a resurgence but i can tell you by the

02:03:02.400 the through our through our you know because we have that direct relationship with the customer

02:03:06.640 like you guys do the amount of people i get i'm gonna sound crazy we have a huge fan base in germany

02:03:15.040 in russia in england and these are folks that are like i wish somebody would do this here i'm not an

02:03:21.680 american but this american spirit and the amer the idea of the american dream is is what the world bought

02:03:28.880 into they they all bought into this idea of american dream that's why so many immigrants came in here

02:03:34.400 came here um and they want to continue they want to continue to to to buy into that as long as it's

02:03:43.120 available for them to do so and hopefully we're just inspiring people to take in the next step but

02:03:49.440 i think the effect america has on other folks in other countries is massive and they actually see us

02:03:56.880 going a different direction and they're actually saddened by that like they're what like over there

02:04:02.160 oh bro i've heard a lot of that too dude i've heard this a lot the last three years you motherfuckers

02:04:06.960 better not lose because if you lose we all lose 100 yeah i mean i was sitting with a guy uh i've heard

02:04:11.600 that from people in europe and in south america yep yep they we gotta win yeah i was i was having a

02:04:17.280 drink with a member of parliament in england and he was like uh man what what has gone into you guys he's

02:04:24.320 like your politics are all are fucked up you know and it's just and i was like yeah man you're right

02:04:31.200 and he's like he's like talking about america like it's still the colonies and it's like an exercise you

02:04:37.440 know what i mean and and when you step back and step out of the trenches and you kind of look at us

02:04:43.760 you're like man we got some problems to solve and this entire and this world is actually they need

02:04:52.080 us to solve the problems because if we don't we won't be first dude there will be no first there

02:04:58.640 will be china and then there will be everybody else yep that's what it will be and it will be a global

02:05:05.920 it will be a global surf system they control production that's it they control production

02:05:11.520 when they control everything when they control production what can they do to production there you

02:05:16.080 go there you go an off switch they can turn it the front off they turn it anytime they want for

02:05:21.200 any reason yep you use the wrong pronouns today yes yeah well that's done yeah that's a whole nother

02:05:28.000 but dude how um what what's in the future for you guys in terms of i mean you don't have to share

02:05:34.960 if you don't want to no i yeah strategically i'm just curious you know um i i uh been working on the

02:05:42.160 in the background on i want to build america's future factory there's i have an idea for what

02:05:48.000 america's future factory looks like and how to connect the worker to the consumer in a in a in a

02:05:56.000 different way um through the journey of the consumer they bought a pair of boots and i want them to have

02:06:03.600 full visibility into the blockchain of manufacturing that pair of boots the hands that touched it the why

02:06:09.040 behind it the sustainability of it at the same time america's future factory for me is an environment

02:06:16.560 where people walk into and they feel fulfilled with you know mass timber natural wood and light

02:06:25.440 and solar and geothermal and green roofs and you know uh uh you know uh uh not a preschool but like

02:06:34.080 child care in the cafeteria in a home in um in it in it being visible and available as a recruiting tool

02:06:46.320 and as a way to drive a consumer behavior almost like an experience and it's gonna be an experience

02:06:53.440 ultimately so at some point uh and i and it i know it sounds crazy and you probably do the same thing i

02:06:59.280 work in 10-year blocks yeah so i work in three-year blocks three-year blocks yeah so so like uh our

02:07:05.280 first 10 years we just completed we we we started building factory in my backyard with not two nickels

02:07:10.880 to rub together a bucket to piss in in 2013 we said hey here's a factory we had a bunch of timber

02:07:16.960 sawn out we did an old school barn raising bought some old l bean sewing machines that were headed for

02:07:21.440 the scrap pile and started up a generator and started trying to sew stuff and so now 2023 marks our 10

02:07:28.720 years of manufacturing so i have a vision for the next 10 years which is this factory and campus

02:07:34.560 similar similar to this a little bit different um but very similar um and then eventually retail stores

02:07:41.600 i want to i want to be able to tie the consumer to the factory so when you go into an origin out factory

02:07:49.840 store in whatever kalispell you know or you know or dallas you're purchasing a pair of jeans or boot

02:07:58.160 or a hoodie and in the factory that built that is there you can see the people making the product

02:08:04.080 and inside that factory will be a store rep that says hey john thanks for your order and the factory

02:08:09.280 says thanks john and you have this emotional experience like whoa i just bought that and they

02:08:15.920 made it and they just thanked me that person takes the product home and they can scan a qr code and they

02:08:21.360 can see the story of making their jeans and everybody had touched and then they can communicate

02:08:25.680 through social media with the person offline let's say they post a picture of their jeans

02:08:30.640 now you have employees commenting on yeah i made that product and you build this relationship so it

02:08:35.280 becomes about the people not about the profit and profit is inevitable you're gonna you're gonna

02:08:40.240 drive a a big business we call it a lot of people say oh we're building a unicorn a unicorn is

02:08:45.760 a billion dollar company i think unicorns are soft and weak so we call it a yeti we call it a main yeti

02:08:51.040 that's what we're trying to do build a billion dollar company not because that's the goal because

02:08:54.800 for me it's the process in between i just want to extend that for as long as i can living in that

02:08:59.520 process but i know us building a yeti us building a billion dollar brand i know the impact that's

02:09:05.680 gonna have on america i know we're gonna need we're gonna own 10 factories and we're gonna outsource

02:09:10.320 you guys are way bigger than a billion yeah so that's the you know that's the that's the that's

02:09:15.360 the dream that's the goal um and it's not a dream it's just we just have to realize it we just got

02:09:22.160 to make the yeah take the the next steps and and our word of the year at origin is sequencing and we

02:09:27.920 have four initiatives but the word of the year is sequencing everything we do will be sequenced and um

02:09:34.800 and and that's it that's that's what we're that's what we're doing bro i love it dude it's so it's

02:09:39.360 funny i don't know how much you talk to sal we have done what you have done which is built a loyal

02:09:44.160 customer base based around authenticity trust and the proper values that people want to support with

02:09:51.520 their dollars yep they're no longer fucking wanting that bullshit no dude listen man they want

02:09:56.880 shit they believe in yeah yeah they do and and they want and they want that experience too they want to

02:10:03.200 like if there's a an opportunity for them to go and see because because we're so disconnected from

02:10:09.200 reality through this digital device when you have that opportunity to go and see

02:10:15.040 it's like instead of going to disneyland instead of going on vacation we're going to go and we're

02:10:19.680 going to experience this like we found that with our immersion camp we have every year we have people

02:10:24.960 coming from all over the world to this camp every year it's it's only 400 people but it's 400 people

02:10:29.440 that are paying money to be there for a week to experience something yeah um and and they're giving up a

02:10:35.280 week of their life yes yeah it's not just the money man yep yep you know one of the coolest things

02:10:40.000 that we do here at first form is our summer smash event yeah and we have you know we we uh basically

02:10:44.960 we have an event every summer where our customers get to come and we get to hang with them and you

02:10:50.160 know visit with them and work out with them and go press the flesh and all that shit right yeah and um

02:10:56.640 we one of the coolest things about that event is that when people leave they take that home yeah you

02:11:06.240 know what i'm saying when they come to your immersion camp they take that shit home yeah and that's a

02:11:10.480 that's a cultural change and uh you know one of the things i've always appreciated about summer smash

02:11:15.840 was that you know these people that come they're not rich people it's not it's not a bunch of rich

02:11:20.880 people that come it's regular folks and they come and they give up their family vacations they give up

02:11:26.240 their time for the summer they come to they come to spend it here you know what i'm saying it

02:11:30.560 fucking means a lot yeah and it makes you feel it makes you feel proud that you're doing something

02:11:35.840 that means at least that much to people that where they're willing to give up their time to come spend

02:11:41.680 it with you yeah it's something that it you know it almost makes me emotional talking about because

02:11:46.000 it's it it means something to us you know what i mean you guys are doing it right yeah i walked into

02:11:51.760 that locker room and you had the whole setup like somebody spent some time learning who i

02:11:55.920 was yeah to put that package together yeah well bro we don't know any other way man yeah you know

02:12:00.320 what i'm saying like i don't know you guys don't either like it's it's you know i think people get

02:12:05.120 the idea of business and they look at like you know i think especially where we're at now they look at

02:12:10.400 us they don't look at us maybe as a small company anymore they look at us as a as a mid-size or a

02:12:14.960 bigger company and uh the truth is is that we're not we're just a bunch of small regular people that

02:12:20.640 are trying to do something special yeah and um i don't know any other way dude you know like

02:12:26.160 the first customer i ever saw was my one of my friends the second customer i ever saw i completely

02:12:30.240 fucked up you know like that's where i started and uh you know i don't know man i guess i guess we'll

02:12:36.640 see if we can do it or not but oh you can do it yeah well time will tell but uh we're all in

02:12:43.040 yeah it is what it is yeah first arms tucked that's right yeah no shit dude well bro listen

02:12:49.360 man i really appreciate you coming and visiting and being on the show and sharing with everybody

02:12:53.520 i know everybody's going to love this show and um just appreciate what you guys are doing what you

02:12:58.400 guys stand for and uh if there's any way that that i can support or you know we can support bro it's

02:13:05.520 you know you just let us know i appreciate it where can people find you at pete where social media

02:13:10.720 um yeah i mean uh the the for the company it's origin uh usa um dot com and then on instagram

02:13:18.400 it's origin usa and uh i'm on instagram too i don't really like like talk a lot about my personal

02:13:24.480 instagram it's all about the it's all about the business but it's pete pete dot origin on instagram

02:13:29.120 so yeah well thank you brother yeah thank you truly appreciate it man awesome all right guys that's

02:13:34.720 the show make sure you share the show uh buy some origin it's really good stuff i got

02:13:40.320 gifted a pair of boots and uh i own a couple pair of jeans and i can tell you for sure and i mean

02:13:45.040 this i'm not just saying this it's the best i've ever had appreciate that so uh love you guys

02:13:50.240 appreciate you guys we'll talk to you next time we're sleeping on the floor now my jewelry box froze

02:13:56.400 fuck a bowl fuck a stove counted millions in the cold bad bitch booted swole got her on bankroll can't fold

02:14:03.920 that's a no head shot case closed

REAL AF with Andy Frisella - January 25, 2023

461. Making It In America Ft. Peter Roberts (Origin USA)

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