REAL AF with Andy Frisella - January 31, 2023


465. The Greatness Mindset Ft. Lewis Howes


Episode Stats

Length

1 hour and 33 minutes

Words per Minute

209.05617

Word Count

19,514

Sentence Count

1,621

Misogynist Sentences

10

Hate Speech Sentences

13


Summary

In this episode of The Realists, I sit down with my good friend, Louis Howes, to talk about how he built a business from the ground up, and how he has built it into one of the most successful businesses in St. Louis, MO. We also talk about his new book, "The Greatness Mindset" which is out soon.


Transcript

00:00:00.000 What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
00:00:20.520 to the lies, the figness and delusions of modern society and welcome to motherfucking
00:00:24.320 reality.
00:00:24.600 Guys, today we have a very, very special full-length episode for you.
00:00:29.080 I promised you I was going to do more full-length episodes and I'm going to keep that promise.
00:00:33.720 And today I have one of my very, very, very good friends who's been a great friend to me
00:00:38.760 for a long time, a fellow St. Louis boy.
00:00:42.760 He's in town visiting for the dedication of his old high school's gym and we decided we're
00:00:47.640 going to cut a podcast and I just want to welcome to the show my good friend, Louis Howes.
00:00:51.540 My man.
00:00:52.140 What's up dude?
00:00:52.760 Thanks for having me, man.
00:00:53.460 Yeah, man.
00:00:53.660 Appreciate it.
00:00:54.260 I miss you, man.
00:00:55.040 Yeah, I miss you too, bro.
00:00:55.860 You got to get out to LA more.
00:00:56.640 It's, yeah, unfortunately, man, I try to avoid that like the plague, but it's, it's a, I need
00:01:03.540 to come out and see my dentist.
00:01:04.620 I told you that.
00:01:05.300 So, you know, I got to come out and get my dental work done and maybe hop on your show
00:01:08.880 and let's do it talking.
00:01:09.980 Let's do it, man.
00:01:10.740 But for those of you guys that don't know Louis, Louis is a tremendous human being.
00:01:15.700 Uh, he's wrote, written a number of books, which we've had him on the show, uh, previously.
00:01:20.860 Uh, he hosts a very successful podcast.
00:01:23.080 How many episodes have you done so far?
00:01:24.460 I think it's almost 1400 episodes.
00:01:26.340 1400 episodes.
00:01:27.280 10 years.
00:01:28.200 10 year anniversary.
00:01:29.060 Coming up, right?
00:01:29.780 It just happened this week.
00:01:30.900 This week.
00:01:31.440 So it already happened.
00:01:32.460 Just happened.
00:01:33.020 Congrats on that.
00:01:33.500 Thank you, man.
00:01:34.180 Thank you.
00:01:34.600 That's amazing.
00:01:35.220 And, um, he's got a new book coming out, uh, which I'm holding in my hands, the greatness
00:01:41.340 mindset, unlock the power of your mind and live your best life today, which you guys know
00:01:46.080 is right up my alley.
00:01:47.460 So I'm excited to talk about this today and talk about what you're going on.
00:01:50.840 You know, you, you have the unique perspective of having interviewed pretty much everybody
00:01:56.540 who we would consider, or a society would consider a great contributor to humanity.
00:02:02.920 Yeah.
00:02:03.360 You know, very successful people in many different elements.
00:02:06.780 Um, and dude, you know, I am excited to dive into this and read about it, but tell me what,
00:02:13.580 let's just get into it, man.
00:02:14.980 Yeah, for sure.
00:02:15.460 Well, first, before we get into that, I wanted to ask you a question.
00:02:18.820 Yeah.
00:02:20.060 I'm in this new facility, almost 500 employees.
00:02:23.580 You have to, you know, hold the brakes back because you've had, you came, we were in the
00:02:26.880 old spot.
00:02:27.400 It's amazing, man.
00:02:28.200 It's so impressive.
00:02:29.320 Like to even have a dream like this is unbelievable.
00:02:33.360 And you're living it and fulfilling it, which I think is so inspiring.
00:02:36.140 So I just want to acknowledge you for what you've built and the culture you've built.
00:02:39.400 You know, I'm hearing about how I can't even step in the gym until I've been here for six
00:02:42.380 years and all these things.
00:02:43.340 But, uh, it's just amazing what you've built in the community and the culture and the impact
00:02:48.220 and the lives you you're impacting around the world for people in health and wellness,
00:02:52.500 but also in their mindset.
00:02:53.440 So I really want to acknowledge you for how you keep showing up in life.
00:02:57.500 And I know you got demons and dark sides that, that drive you and that you're still
00:03:01.180 overcoming and like all of us, but it's really cool that you continue to show up in service.
00:03:05.780 So I want to acknowledge you first for that.
00:03:07.440 Thank you.
00:03:08.240 And I wanted to ask you an honest question.
00:03:10.320 This is the real, this is the realness right here.
00:03:12.600 Uh, your business is bigger than it's ever been.
00:03:17.740 You're more successful than you've ever been in your life, essentially from this moment
00:03:21.380 previously.
00:03:22.140 Right.
00:03:23.060 In terms of like, you know, money and everything.
00:03:26.480 Right.
00:03:26.920 Now I'm curious if there was a scale on a scale of one to 10, call it the, the inner peace
00:03:33.460 self-love scale.
00:03:36.000 10 is like, you have a hundred percent self-love, you love and accept yourself fully and you have
00:03:41.360 peace all the time inside.
00:03:44.300 One is you hate yourself and you have zero peace.
00:03:47.980 Honestly, where are you at currently in your life?
00:03:51.820 Well, it's, you know, that's a difficult question to ask because I feel like the process of creating
00:03:57.320 inner peace and happiness is a daily process.
00:03:59.700 Yeah.
00:04:00.320 So like at any given day, you could ask me that question.
00:04:03.880 I'll give you a different answer.
00:04:04.940 Yeah.
00:04:05.280 On average, what do you think?
00:04:06.500 You know, I mean, the reality is, is I think I'm somewhere in between, you know, a six and
00:04:12.860 an eight.
00:04:13.400 Uh huh.
00:04:13.680 If I'm being real.
00:04:14.500 It's pretty good.
00:04:14.980 Yeah.
00:04:15.180 I mean, I, I do my work every single day.
00:04:17.700 Most days are good days.
00:04:19.140 You know, I live that live hard life lifestyle.
00:04:21.200 I'm doing, I'm, I'm doing the things that I equate to inner peace and happiness on a daily
00:04:27.320 basis, which is the combination of basically three elements, which is discipline, gratitude
00:04:31.700 and purpose.
00:04:32.980 And so I exercise discipline every day.
00:04:36.240 Um, I have a purpose.
00:04:38.160 I mean, it's clear.
00:04:38.960 I have all these people I have to look after and help, you know, grow their careers and all
00:04:42.920 these customers that we're trying to help and, you know, doing this show and serving
00:04:46.500 in that way and all these things.
00:04:47.720 So I have plenty of purpose.
00:04:49.340 Uh, but the part that really where I, like, if you were to ask me and I was giving you
00:04:52.560 a bad day, like, Oh, I had a bad day.
00:04:54.120 It's when I've abandoned my gratitude.
00:04:56.520 It's when I've lost sight.
00:04:57.860 You know, like we were talking right before the show, you know, there's days because the
00:05:01.820 vision of what we were trying to accomplish is so massive that I get caught up in the comparison
00:05:08.140 game.
00:05:08.500 Right.
00:05:08.920 And I'll go home and I'll sit in my garage.
00:05:11.180 That's like the Taj Mahal of garages.
00:05:14.260 Yeah.
00:05:14.360 How many cars you got in there now?
00:05:15.900 It's close to 40, I think.
00:05:17.660 40.
00:05:17.960 Yeah.
00:05:18.400 It's, I think, I think we're, I think we're right under 40.
00:05:21.180 Wow.
00:05:21.560 I actually just sold a couple cause I know we're under 40 cause I just sold a couple
00:05:24.680 to get under 40.
00:05:25.520 Wow.
00:05:25.900 So your garage has got a garage.
00:05:27.720 Yeah.
00:05:28.080 It's big.
00:05:28.660 It's a, it's almost 30,000 square feet.
00:05:30.500 It's amazing.
00:05:31.040 So it's, but it's, you know, that's up.
00:05:33.000 But you're, but you're still in the comparison game.
00:05:35.240 Yeah.
00:05:36.140 Somewhat.
00:05:36.500 I mean, I think there's healthy comparison.
00:05:38.520 I must've got to be sometimes.
00:05:39.900 Well, yeah.
00:05:40.280 And, and so, so I'll sit, you know, there's days where I'll go home and I'll look around
00:05:43.900 and I'll be like, fuck dude, I'm so far behind where like, you know, Nike would have been.
00:05:48.900 And this is, you know, I start comparing myself to Amazon and Nike.
00:05:51.780 Cause like, dude, that's the ultimate vision of what I see for what we're trying to do.
00:05:56.680 I don't compare myself to other companies that are in my same industry.
00:06:00.020 I compare myself to companies that are, you know, the best companies that ever existed.
00:06:05.320 And I believe that if they did those things that we can figure out how to do those things.
00:06:08.820 And so, you know, it's easy to get caught up because even though I've been at this for
00:06:14.320 24 years and we've been successful so far, I also understand that my success will end
00:06:19.020 the day that I stopped showing up.
00:06:20.600 And so, you know, there's a balance there that I walk, you know, I, I like to be a little
00:06:25.520 bit, uh, I liked, I don't really want to find that exact place of perfect inner peace
00:06:30.980 because it's going to make me complacent.
00:06:32.480 And so what I like to do is I like to balance and be a little bit dissatisfied, uh, because
00:06:38.600 it helps me stay driven, you know?
00:06:39.960 But do you think there's a place where you could be satisfied and peaceful and create
00:06:44.140 more abundance in your life and get the vision faster?
00:06:46.900 I mean, let's be real, bro.
00:06:47.820 How much more abundance can I create?
00:06:50.080 Well, based on your vision.
00:06:51.380 I mean, I'm going to get there.
00:06:52.760 Yeah, yeah, exactly.
00:06:53.740 But I wonder if-
00:06:54.900 I'm only 43 years old.
00:06:56.620 I have no doubt you're going to get there, but I'm curious, do you think you can get
00:07:00.120 there more peacefully is the goal?
00:07:02.660 Yeah, maybe, but I don't know if I like that version of myself that much, bro.
00:07:05.680 Like, like real talk, like I can get, I can get a little bit more peaceful, but the truth
00:07:10.040 is, is I kind of enjoy the dark side of myself.
00:07:11.880 There you go.
00:07:12.260 I like it.
00:07:12.680 You know what I'm saying?
00:07:13.060 That's great.
00:07:13.540 Like it's a, it's something that's a part of me that I enjoy.
00:07:16.360 And I think, I think if you, I think real talk, you've known me for a long time.
00:07:20.400 I think if people, I think if you were given an honest assessment for me, you know, I think
00:07:24.040 I made a lot of progress away from-
00:07:26.620 A hundred percent, yeah.
00:07:27.040 Yeah.
00:07:27.420 Both of us.
00:07:28.040 Yeah, for sure.
00:07:29.060 Being so fucking driven by the dark side.
00:07:32.560 The chip on your shoulder nonstop.
00:07:33.980 And I still have it, but I just don't show it the way I used to show it.
00:07:36.620 Yeah, yeah.
00:07:37.320 You've got a lot more lightness to you.
00:07:38.600 Yeah.
00:07:38.840 And if, you know, it's, it's a, that does feel better if I'm being real.
00:07:43.600 You know what I'm saying?
00:07:44.380 So I try to, I try to walk that line and one day I'll find the whole Zen, you know, peace
00:07:48.880 thing, but you know, I'm just not there yet.
00:07:51.540 Well, the thing I love about you is the purpose and the mission that you live by, because
00:07:55.500 I think a lot of people think about success.
00:08:00.140 Like I grew up thinking about pretty much wanting to have success in sports and business
00:08:04.920 and wanting the things that would make me look and feel successful to prove people wrong.
00:08:10.300 That was a lot of my upbringing and it worked that being driven to prove people wrong and
00:08:14.780 to win and look good and all that stuff.
00:08:16.400 It worked to an extent externally and it got me results.
00:08:20.240 But when I would accomplish it, I kept saying to myself, like, well, why am I still angry
00:08:24.860 and why do I need more?
00:08:25.940 Like, and I need to go for something bigger.
00:08:27.620 Right.
00:08:28.540 And when I realized that there was a difference between success and greatness, when I started
00:08:31.980 on my healing journey and on a, and on a, on a journey of progress, right.
00:08:36.380 It's not like I'm perfect or anything like that, but on the journey of process where success
00:08:40.480 was selfish when it's just for me, when I have goals and dreams that are just for me,
00:08:45.180 that's success.
00:08:46.240 And I feel like that's never going to be enough.
00:08:48.040 Right.
00:08:48.380 When we, when we lean into greatness, it's going after our goals and dreams and having
00:08:53.400 a bigger purpose and mission to serve others around us in that pursuit.
00:08:57.520 Yeah.
00:08:57.720 And I think that's what you've done really well.
00:08:59.380 You've, you've always been about the mission, but I feel like it's even more about the mission
00:09:03.620 now where it's less about, okay, you have the cars, you have the money.
00:09:07.040 Yeah, there's nothing I want.
00:09:07.860 Right.
00:09:08.100 Exactly.
00:09:08.720 There's nothing I want, bro.
00:09:09.800 I show up here every day for these guys here, for these guys out here, you know, and I look
00:09:15.960 at it as a, as a, it's, it's transition, bro.
00:09:19.280 You're exactly right.
00:09:20.080 Like when we first met, which was probably 2015, 14, I think 14, 15, we, it was, I was
00:09:28.280 trying to prove that I was going to be successful.
00:09:32.140 You know, I had all these people hating on me.
00:09:34.280 I had all these people, you know, the things that everybody deals with.
00:09:37.500 And I was very much so driven like that.
00:09:40.440 And then I got to a point, you know, a number of years later, you know, I lost 110 pounds.
00:09:46.560 I got my physical shape in check.
00:09:48.220 I, I, the company started really growing and, you know, true personal success materialized
00:09:54.080 in a massive way.
00:09:55.320 Right.
00:09:55.820 And.
00:09:57.140 You know, you find yourself in that situation.
00:09:59.340 You're still pretty young and you're looking around.
00:10:02.140 And you're like, well, this ain't it right now.
00:10:05.100 What?
00:10:05.400 Yeah.
00:10:05.860 And so what I, what's helped me is that I started to figure out, I had the situation
00:10:10.840 happened to me where I got sick.
00:10:12.940 Um, for like, I had pneumonia and I got sick for like 17 days and, uh, I missed that much
00:10:18.980 work.
00:10:19.560 And I'm at the time, you know, this was, this was 2016 or so.
00:10:25.020 I think I was making the most money I'd ever made in my life.
00:10:27.720 I thought I was rich right now.
00:10:29.560 Like, I look back and I'm like, bro, you, you had nothing.
00:10:31.940 Yeah.
00:10:32.240 You weren't rich.
00:10:32.980 Did you have the jet then?
00:10:34.100 No, no jet.
00:10:35.100 Yeah.
00:10:35.340 You were flying, you were flying, you were flying, you were buying stuff.
00:10:37.780 Yeah.
00:10:37.920 I still don't have a jet.
00:10:38.940 I charter because like, sometimes it's just me.
00:10:41.340 Sometimes it's 15 people.
00:10:43.520 Sure.
00:10:43.700 Sure.
00:10:43.900 So I don't want to fly a massive jet everywhere I go just for me.
00:10:46.880 Yeah.
00:10:47.100 Yeah.
00:10:47.380 But, uh, but I started to see my bank account go up and I was very sick and I was very bored
00:10:54.000 and I was miserable at home.
00:10:55.440 And every day I checked my sales, sales were going up every day.
00:10:58.480 I checked my bank account.
00:10:59.500 My bank counts going up, you know, over the course of 17 days, I got paid a couple of times
00:11:03.360 during that time.
00:11:04.000 Right.
00:11:04.580 So I'm fucking miserable.
00:11:08.000 Why do you think you're miserable?
00:11:08.980 Well, cause dude, I was, I was real.
00:11:11.000 What I, this is the realization I came to.
00:11:13.020 I came to the realization that like, dude, you have everything that you need.
00:11:17.740 This is not cool.
00:11:19.100 And this isn't cool.
00:11:20.020 Like I'm not getting anything out of this.
00:11:21.400 I've already got that.
00:11:22.680 And it dawned on me that the purpose had to, what I was really supposed to do was to drive
00:11:31.060 our company so that these people who had paid their price for me to even have that would
00:11:36.760 also be able to create their dream underneath that umbrella.
00:11:39.640 And so that's whenever I, I can point it down to a specific time where it went from, you
00:11:46.280 know, the pursuit of success to the pursuit of greatness is how you're defining it.
00:11:50.380 I love it, man.
00:11:50.940 And I think it's really cool to witness.
00:11:52.440 And I, and I had to do my own transition where it was all about me in a sense.
00:11:56.280 I was unconscious to it.
00:11:57.280 I was just like, I want to accomplish this goal and this dream and I want to make it,
00:12:00.420 I don't make this much money.
00:12:01.560 And then when it happened, it still wasn't feeling like, where's the feeling I'm supposed
00:12:05.120 to have.
00:12:06.860 And once I started to look back and say, okay, I've done a bunch of stuff, but I still don't
00:12:13.320 feel fulfilled.
00:12:14.760 That's when I said, I got to start making everything else about how can I impact the
00:12:18.720 people around me the best way possible?
00:12:20.580 How can I lift them up and elevate them?
00:12:22.680 It's one of the reasons why I started the school of greatness because I was like, I want
00:12:25.520 to shine a light on everyone else and not make it about me originally and just lift
00:12:30.100 others up and create a platform for those.
00:12:32.140 And that helped me let go of the ego a lot of just being successful for me.
00:12:36.680 I still want to be successful, but I think.
00:12:39.300 You've probably also figured out that being successful is a product of what you do for
00:12:43.800 others.
00:12:44.180 A hundred percent.
00:12:44.780 Yeah.
00:12:45.300 A hundred percent.
00:12:45.860 Impacting the people around you and adding as much value as possible, which you guys do
00:12:48.940 at first form.
00:12:49.660 It's beautiful.
00:12:51.380 But what I realized was that self-doubt was the biggest killer of my dreams.
00:12:55.520 The insecurities, the doubt, the fears that held me back.
00:12:59.300 And I started to dissect over the last 10 years and ask all these great people that
00:13:05.180 I've interviewed, you've interviewed a lot of them, you know a lot of them as well, about
00:13:08.780 how they overcame self-doubt and the fears that held them back the most.
00:13:13.100 And I realized that there were three main fears that causes anyone to doubt themselves.
00:13:17.180 The first one is the fear of failure, which as an athlete, I don't know if you ever had
00:13:20.780 the fear of failure.
00:13:21.440 I didn't because I knew as an athlete, like I was going to fail my way to success.
00:13:26.540 That was the process.
00:13:27.420 You miss a shot.
00:13:28.340 You just like realign it.
00:13:29.580 You keep shooting.
00:13:30.340 Right.
00:13:30.820 I was the same.
00:13:31.640 Yeah.
00:13:31.820 So I wasn't like, I'm afraid to fail.
00:13:33.360 So I'm not going to even attempt the shot.
00:13:35.300 I would shoot and fail and okay, I'm going to learn and grow.
00:13:38.040 So fear of failure was not a thing for me.
00:13:41.260 But if you ask a bunch of people listening and you guys DM Andy and say, have you ever
00:13:47.240 been afraid to fail?
00:13:48.220 I bet a lot of people will say, yes, I've been afraid to fail.
00:13:50.820 And it's why they don't start the show or launch the book or do it or start the company
00:13:55.080 or whatever it is.
00:13:55.780 They don't go for the girl, whatever it might be.
00:13:57.640 They're afraid of failure.
00:13:59.280 The second fear is the fear of success.
00:14:02.280 I didn't understand this growing up either because I wanted to be successful, right?
00:14:05.580 You never afraid.
00:14:06.220 This is one I never got either.
00:14:07.260 Exactly.
00:14:07.780 But when I go and speak in rooms and I ask people who here has ever been afraid of success,
00:14:12.380 I'm shocked more than half the room raises their hand.
00:14:15.040 I never understood it.
00:14:16.200 It confuses me.
00:14:17.060 Never understood it.
00:14:17.360 Because I get the same thing, dude.
00:14:18.680 Here's the thing though.
00:14:20.160 When I started to ask questions about it, I realized that there's a weight to gold.
00:14:24.780 There's a massive responsibility you have being the leader of this company, being the
00:14:27.800 leader of 400 plus employees, being the leader of hundreds of thousands or millions
00:14:32.840 of customers and living a life that people can model and be inspired by.
00:14:38.660 There's a weight to gold.
00:14:40.060 And there's an amazing documentary called Weight of Gold that is about Olympic gold medalists
00:14:44.640 who get depressed after they win the gold medal, get suicidal, commit suicide, overdose,
00:14:50.540 and all these things because they don't know how to handle success.
00:14:54.240 Not all of them, but there's a series that talks about the ones that do.
00:14:58.160 And as I started to make money and I started to become more successful, it's funny because
00:15:03.400 when I left St. Louis and went to go pursue my dreams, I had tight friends from high school
00:15:10.660 and college.
00:15:11.840 For whatever reason, they stopped calling me back when I went to go pursue things that
00:15:16.760 they could have done as well, but they didn't.
00:15:18.860 And I didn't get it.
00:15:19.760 I was really hurt by that.
00:15:21.120 And then years later, I would start to get phone calls once they saw me successful in
00:15:25.580 business and making money and then asking for things.
00:15:28.020 I'm so proud of you, bro.
00:15:29.260 Thanks, man.
00:15:29.860 Appreciate it.
00:15:30.160 I knew you could do it.
00:15:31.640 You know what I'm saying?
00:15:32.480 Yeah, but the thing is there, I understood when you leave a tribe, your family, your tribe
00:15:39.580 to go pursue something, and if they don't believe in you and they kind of push you away
00:15:45.100 or they stop responding to you, it doesn't feel good.
00:15:48.400 It feels lonely.
00:15:49.420 And you want to go back to that friend group, the family group, the people that supported
00:15:54.640 you once.
00:15:55.200 It's scary.
00:15:56.100 And it's also scary to figure out, do people truly like me for me or because I have this
00:16:01.060 platform or because I have the money or because of whatever now.
00:16:04.160 And so I understood as I started interviewing people and kind of experiencing it, the fear
00:16:08.740 of success.
00:16:09.400 But again, it wasn't something holding me back from at least putting myself out there.
00:16:12.700 I would still try and launch the thing I wanted to do.
00:16:16.480 But the third fear is the fear that crippled me for most of my life.
00:16:20.480 And I think that holds a lot of people back too, which is the fear of judgment, the opinions
00:16:24.680 of other people.
00:16:25.940 Again, I could try anything and fail and be okay.
00:16:30.280 I wasn't afraid to at least attempt.
00:16:32.180 I wanted success, so I was going after it.
00:16:34.500 But it was all the criticism and judgment behind my back, publicly online, comments that would
00:16:42.400 just kill me.
00:16:44.160 And I felt like I had to defend myself every time there was an attack, a judgment.
00:16:48.900 Because at the core of all three of these fears, failure, success, and judgment, the
00:16:54.320 center is I'm not enough.
00:16:56.520 Somewhere I believe that I am not enough.
00:16:59.500 I'm not good enough, smart enough, talented enough, worthy enough, whatever it might be.
00:17:02.820 And that was definitely my biggest insecurity was I'm not enough in so many ways.
00:17:07.440 And so I needed people to give me the approval.
00:17:11.100 I needed people to accept me because I didn't accept me fully.
00:17:15.240 Now, I accept myself fully now.
00:17:18.280 It doesn't mean I'm still not hungry.
00:17:19.860 It doesn't mean I'm still not a work in progress.
00:17:21.980 It doesn't mean I'm still not driven to create results in my life and make an impact and do
00:17:27.120 all these beautiful things.
00:17:28.200 But I finally come to myself after literally 10 years of different healing modalities and
00:17:34.700 processes and making big mistakes and learning and growing, I finally feel at peace with accepting
00:17:41.620 myself.
00:17:43.140 And from that space, I feel like I can do anything, no matter if people talk crap about me.
00:17:50.980 It doesn't mean I have to like it, but I can still do it and not be afraid of that.
00:17:55.860 And that's really at the core of the greatness mindset is identifying which fear holds you back.
00:18:02.160 Because I believe self-doubt is the killer of dreams.
00:18:04.980 If we doubt ourselves, it's just going to hold us back.
00:18:08.120 Or if we accomplish, it'll never be enough.
00:18:10.800 And so we must learn how to accept and love ourselves.
00:18:15.160 I know that's maybe not the talk you would have here about acceptance and loving yourself,
00:18:19.520 but I truly feel like it's learning to see yourself truly for who you are, all your flaws
00:18:24.960 and insecurities, all your shame, all your past, get to a place of meaning about everything that's
00:18:30.560 happened to you to accept yourself now so that you can lean forward in your life in alignment
00:18:35.960 with your best self.
00:18:37.360 And that's what it's about.
00:18:38.300 Yeah, dude, I think, first of all, I agree with everything you're saying 100%.
00:18:43.800 And what you just said about this might not be the thing here, okay?
00:18:48.000 The reason that I do not really address that is because I believe that in a lot of people,
00:18:55.040 it's become a toxic mentality.
00:18:56.720 100%.
00:18:57.240 Where they are not, it's like when I talk about luck.
00:19:01.260 They're not disciplined.
00:19:02.340 No, at all.
00:19:03.200 And so they're accepting who they are with zero effort to try and become the best version of
00:19:09.200 themselves.
00:19:09.580 100%, yeah.
00:19:10.280 And so when I talk about luck, bro, like the minute I mentioned luck, okay, because
00:19:16.260 we talk about success, personal development, you know, when I go speak, minute luck comes
00:19:20.700 up, 50% of the room shuts the fuck down.
00:19:23.200 Because they're like, dude, see, you got lucky.
00:19:27.120 I didn't get lucky.
00:19:28.240 And so they use it as a thing.
00:19:29.720 It's the cop out.
00:19:30.500 Yes.
00:19:31.000 And so the reason I'm so hard on the self-love space, because I am hard on it, because I
00:19:37.260 believe it means something else than what most people believe that it means.
00:19:40.760 I agree.
00:19:41.060 I believe that it means you should recognize the potential in yourself and love yourself
00:19:45.940 enough to make the changes that produce the best possible version of yourself.
00:19:50.520 Amen.
00:19:51.000 It doesn't mean accept yourself and all your flaws and do nothing about them and continue
00:19:56.660 to be a piece of shit.
00:19:57.580 And be lazy.
00:19:58.180 Right.
00:19:58.520 Exactly.
00:19:59.240 And so like, I feel like it's gotten toxic.
00:20:01.520 So the reason that I hammer on it, and it does get misunderstood a lot.
00:20:05.680 Like a lot of people hear me talking, they're like, fuck, this guy's a psychopath.
00:20:09.040 That may be true.
00:20:10.200 No meditating, guys.
00:20:11.500 You fuck out of here.
00:20:12.260 It may be true.
00:20:13.260 You might be right.
00:20:14.300 But it's not that I don't believe in these things.
00:20:17.080 It's just I believe they're misunderstood.
00:20:18.780 Yeah.
00:20:19.220 You know?
00:20:19.640 And I believe that there's, you know, like, for example, like when we talk about, you
00:20:24.200 know, the body positivity movement, you know, you should feel good about how you look
00:20:29.700 if you're doing the things that are to improve what your health is supposed to be.
00:20:35.880 You're in alignment.
00:20:36.660 Yes.
00:20:37.140 And your actions are in alignment with your greatest self, your higher self.
00:20:40.140 Or if you're being honest with yourself, like, are you really happy with how you look?
00:20:44.260 If not, you're probably not making the actions you need to do.
00:20:46.420 You're not being your word.
00:20:47.520 Yeah.
00:20:47.620 Well, I was going to ask this, Louis, because the thing, like we talk, Andy talks about
00:20:51.080 it quite a bit.
00:20:51.780 You know, the work comes before the belief.
00:20:54.400 Right?
00:20:54.760 So like, do you, would you agree that a lot of people that have these issues of the self
00:20:58.780 doubt is because they have not put the work in to have the belief in themselves that they
00:21:03.460 can accomplish whatever it is?
00:21:04.980 I mean, yours, it took 10 years, right?
00:21:07.120 Like you got to, but now those fears that he's talking about too, bro, those are paralyzing
00:21:10.920 fears.
00:21:11.340 They, they, you're right.
00:21:13.280 Yeah.
00:21:13.620 But what these three fears that we're talking about here, these are things that create in
00:21:20.140 action by the nature of the fear.
00:21:22.020 By the fall.
00:21:22.540 Right.
00:21:22.860 And so addressing these fears up front and especially hearing, you know, I think most
00:21:28.400 people should hear that like, even somebody like me or somebody who's you're looking at,
00:21:33.940 we struggle with those three things.
00:21:35.700 Absolutely.
00:21:36.180 Yeah.
00:21:36.800 Now, do I understand the fear of success?
00:21:39.800 Not really.
00:21:40.700 But as I've gotten more successful, it has become more of a, of a weight.
00:21:46.100 There's a pressure.
00:21:46.740 Yes.
00:21:47.020 A responsibility.
00:21:47.720 And that's real.
00:21:48.680 Yeah.
00:21:48.920 That's a real thing.
00:21:50.020 It doesn't get easier.
00:21:50.800 Nobody prepares you for that.
00:21:52.020 It doesn't get easier the more successful you become.
00:21:54.100 No, it gets much harder.
00:21:55.360 You have.
00:21:55.980 If you're, if you're an ethical human.
00:21:57.500 It gets easier in terms of you can take care of financial things easier, but it doesn't
00:22:02.380 make your emotions easier, managing people easier, understanding people's intentions.
00:22:06.160 It's easier dealing with a more conflict, dealing with whatever people are saying about you.
00:22:11.180 Like the weight of it is big.
00:22:13.460 And I think a lot of people don't want that weight.
00:22:15.620 They don't want the responsibility and they don't actually know how hard it is to be in
00:22:20.060 your position.
00:22:20.660 Dude.
00:22:20.840 I never thought about that weight.
00:22:22.260 Like, like, like on my journey, you know, it's 24 years now I've been in business.
00:22:27.520 I never thought I never stopped to think about it.
00:22:31.740 Like of all the fears that you mentioned, I struggled with the third one as well.
00:22:35.280 Judgment.
00:22:35.520 Yeah.
00:22:36.920 It's usually because we judge ourselves so much.
00:22:38.860 Yeah.
00:22:39.040 Well, what it is, is that we know our own weaknesses.
00:22:41.860 We know the shit that we're not great at.
00:22:43.840 And then when someone else happens to point it out, we feel like, oh my God, we've been
00:22:47.000 exposed.
00:22:47.580 I know.
00:22:47.980 It's like, dude, everybody knows this.
00:22:50.260 You know what I'm saying?
00:22:50.960 Like everybody's the same.
00:22:52.440 And, but I never thought about the, the, the weight, you know, but that's a real thing.
00:22:58.220 Huge thing.
00:22:58.780 It's a massive thing.
00:22:59.700 And people don't, you know, nobody prepares you for that.
00:23:03.540 Like nobody talks about how much pressure you feel.
00:23:07.060 If you are a decent human running a massive company where you're responsible for hundreds
00:23:11.920 and thousands of people.
00:23:13.520 And so many, no, not every person is going to understand your intentions and they may
00:23:17.900 be upset for a multitude of things that was not your intention.
00:23:20.840 And there's really nothing you can do about it except just take it on the chin.
00:23:24.180 It's part, it's, it's part of being great.
00:23:26.020 It's part of being great is you have to be willing to be misunderstood.
00:23:28.920 A hundred percent.
00:23:29.580 And accept that it's going to be lonely.
00:23:32.300 And you might only have a, a core group of people who truly see you and fully acknowledge
00:23:38.320 what you're up to and accept you for who you are, where everyone else might be judging
00:23:41.660 you, complaining, gossiping behind your back.
00:23:44.000 No matter how loving and caring you are, it may just not be the case.
00:23:47.500 And to go back to what you were saying, um, I'm, I'm a hundred percent in agreement that
00:23:52.700 it's the consistent actions of doing the hard things or just the things you say you're
00:23:58.000 going to commit to and completing those things, which build the confidence and the belief
00:24:02.360 in yourself.
00:24:03.020 It's hard to believe yourself when you do nothing.
00:24:05.880 Like you said, you can't be lazy and say, I believe in myself because you're not getting
00:24:08.880 any results.
00:24:10.220 And it's really not even about the results.
00:24:11.920 It's about the consistency of the effort and saying, I'm going to do this every day
00:24:15.800 for seven days.
00:24:16.580 And you did it great.
00:24:17.980 Now you can have some, even if you didn't accomplish what you set out to do, which is
00:24:21.820 I'm going to lose five pounds in two weeks, even if you didn't do it, but you did exactly
00:24:25.540 what you're supposed to do on 75 hard and you did it to the program.
00:24:29.820 That is something to build confidence in.
00:24:32.100 One of the things I talk about in the book is I w I had so many insecurities and fears,
00:24:37.120 uh, after I was done playing arena football, which again, I was only making 250 bucks
00:24:41.460 a week, uh, back playing arena football.
00:24:43.460 So it wasn't like I was some huge stud in the NFL, but for me, it was a dream.
00:24:47.900 It was a dream to like get a little check and catch a football.
00:24:51.380 I was like, this is unbelievable.
00:24:52.940 Right.
00:24:53.560 It was amazing.
00:24:54.440 And I probably would have done it for free to be honest, you know, cause I was like,
00:24:57.360 this is just unbelievable.
00:24:58.160 Um, but after that, I went through a period of, I had a surgery and went through a period
00:25:04.380 of just like kind of who am I?
00:25:05.940 What's my identity, you know, and what's happening in the world in 2008 to 2009, 10, I was trying
00:25:11.880 to figure things out.
00:25:13.020 And I was afraid.
00:25:13.960 I realized I was acting like I was confident, but I was really afraid inside with so many
00:25:19.720 things.
00:25:20.960 And I had a mentor who said, I want you to make a list of all your fears.
00:25:24.640 And he said, create a fear list.
00:25:26.800 And what I want you to do is start knocking it off one by one, start with the biggest fear
00:25:30.500 first.
00:25:31.860 And public speaking was a big one.
00:25:33.440 I couldn't stand in front of a classroom without stuttering and kind of trembling and just
00:25:38.260 feeling very insecure.
00:25:39.840 Cause I had a very low reading level and a communication level in middle school and high
00:25:44.380 school.
00:25:44.880 That's amazing to hear.
00:25:45.680 Honestly, I was thinking about, cause like, dude, honestly, real talk.
00:25:48.900 I think you do one of the best interviewers on the planet.
00:25:51.440 Thank you.
00:25:51.800 Thank you.
00:25:52.160 I appreciate it.
00:25:52.800 But in eighth grade, when I came to St.
00:25:54.420 Louis in eighth grade boarding school, Principia high, they tested me for all the standardized
00:26:00.540 tests.
00:26:01.080 I had a second grade reading level.
00:26:02.860 So from eighth grade all the way through seven years of college, I had a tutor during lunch.
00:26:08.160 I was in special needs classes and really in my senior year at high school, um, the English
00:26:14.000 teacher was like, Lewis, if you you're failing right now, if you don't pass, you cannot
00:26:18.660 graduate high school English.
00:26:20.580 You can't go play college football.
00:26:22.320 And so she would help me after class every day to just get to a passing grade, just cause
00:26:26.320 it was very challenging for me.
00:26:27.320 So I had this insecurity because I felt like everyone else around me was just way smarter
00:26:32.180 and based on evidence and results on the grade cards that we had, they ranked us.
00:26:38.360 I don't know if they did that at your school.
00:26:40.280 So I was always in the bottom four.
00:26:42.000 Me too.
00:26:42.300 So I was always just like, okay, I'm the dumbest person here and probably in the world.
00:26:46.060 That was the belief that I built based on the evidence and the results I was getting.
00:26:49.680 And I was working hard.
00:26:50.880 I was trying to study.
00:26:52.020 It wasn't like I wasn't given effort, but it was just didn't understand it.
00:26:55.160 And so he said, I want you to create a fear list.
00:26:58.980 Public speaking was a big one cause I have that insecurity.
00:27:02.280 And so what I did is I met someone who was a public, um, you know, professional speaker
00:27:07.000 who got paid to speak.
00:27:09.260 And he said, you need to go to Toastmasters.
00:27:11.880 And if you really want to overcome your fear, you've got to do it every week.
00:27:14.800 You can't just go once a month or once in a while.
00:27:16.820 You've got to do it every week for a year and act like it's a sport.
00:27:19.960 Like you're training for the championship.
00:27:22.860 What's Toastmaster?
00:27:23.540 Toastmasters is a, an international association that teaches public speaking.
00:27:28.560 It's cool.
00:27:28.940 They give like workshops and classes, uh, from basic speaking to advanced.
00:27:33.420 And they teach you how to communicate effectively.
00:27:36.400 Um, and they give you like different prompts.
00:27:38.220 So you do 10 speeches to finish like your first course.
00:27:41.900 Um, 10 kind of main speeches, but I would go every week and I would present something
00:27:46.060 for at least a two minute speech, but sometimes it was longer.
00:27:49.720 And the first time I got, so I was like, okay, I knew I had a vision or a
00:27:53.520 dream to want to impact people one day.
00:27:55.120 I didn't know if it was going to be me working in a, in an office or me as a coach.
00:27:59.500 I had no idea, but I knew I needed to be able to communicate effectively and
00:28:03.700 confidently to do anything in my life.
00:28:06.340 Dude.
00:28:06.500 I just covered this on the fricking last show that we reported.
00:28:10.300 Yeah.
00:28:10.500 What you're talking about, how important this is.
00:28:12.700 Yeah.
00:28:13.320 And so he said, I want you to go every week.
00:28:15.660 And so I committed to it.
00:28:16.540 Like it was a, I was training for a sport and I went every week in the first week.
00:28:21.480 I remember I had to give a speech.
00:28:23.500 Um, my first speech, it was after a few weeks of going, but my first speech, you're supposed
00:28:28.440 to give a five minute speech and they call it the icebreaker.
00:28:31.220 It's like, tell us a little bit about who you are and you have five minutes.
00:28:34.760 It took me weeks to figure out how am I going to speak for five minutes?
00:28:38.580 No joke.
00:28:39.380 This is what, 15 years ago.
00:28:40.920 It took me weeks to think about how do I have an interesting story?
00:28:44.240 Like, is people going to be interested in this?
00:28:45.880 I have no clue what to say.
00:28:47.260 All you have to do is speak for five minutes.
00:28:48.800 And I was terrified.
00:28:50.500 I wrote down word for word, the speech, and I practiced it for weeks.
00:28:55.040 And when I gave my first presentation, I stood behind a podium in front of 20 people
00:28:59.720 and word for word, looked down and read the whole speech.
00:29:02.980 I did not look up one time.
00:29:04.660 I was terrified to look at people, to see them laughing at me, judging me, you know,
00:29:10.100 kind of just giving me awkward stares.
00:29:13.040 So I couldn't look people in the eyes.
00:29:14.680 It was terrifying.
00:29:15.980 And I remember after you get feedback after every speech you give.
00:29:20.560 So it's a safe environment, but I was still terrified of the judgment, right?
00:29:24.220 Of what people were going to say, even though they're supposed to lift you up.
00:29:26.760 I was terrified.
00:29:27.820 And they give you feedback.
00:29:30.940 And, and I remember I was like, okay, I got the hardest part done.
00:29:34.820 This is the most embarrassed I've ever felt.
00:29:36.880 These are all professional speakers.
00:29:38.680 They gave me feedback.
00:29:40.500 It's a safe environment, but I still feel humiliated, you know, sweating out of my pits,
00:29:44.420 just like horrible feeling.
00:29:45.960 I was like, okay, I got to train this like a sport.
00:29:48.360 Every week I went back and I, I couldn't wait to go back.
00:29:52.040 I was like, okay, I'm going to improve on this.
00:29:53.600 I'm going to get more feedback.
00:29:54.420 And I got a coach from there.
00:29:55.620 And I was just like meeting with my coach every week, teach me how to do this.
00:29:58.840 By the end of the year, I got a standing ovation.
00:30:03.460 I didn't need any notes.
00:30:04.700 I didn't need anything, but it was that, that consistency of diving into the thing that
00:30:09.220 I was most afraid of every single week till the end of the year, you know, being able
00:30:13.920 to do it with confidence and poise and being able to remember my points without having to
00:30:19.180 read them down and just being able to implement all the things I learned in a year that has made
00:30:25.220 me so much money going all in on my fear.
00:30:28.200 And I talk about in the greatness mindset, it's, it's, it's really figuring out the talents
00:30:33.600 and the skills and the things that make you feel powerful and leaning into those things,
00:30:37.960 which you've done so well, but also in this fear list, it's figuring out where you feel
00:30:42.440 the most insignificant and also the most powerless.
00:30:47.360 And this was an area that I felt powerless.
00:30:50.220 But after this process of doing what you said, which was taking action consistently to build
00:30:55.120 up your belief, I felt like it was a superpower.
00:30:58.580 I felt like, okay, now this is a superpower.
00:31:00.820 Something I thought I would never be able to do that made me feel powerless is now a superpower.
00:31:05.440 I'm putting this in my tool belt as a confidence tool that I have now.
00:31:09.820 Let me go down the list of fears and check off the next one.
00:31:13.360 Let me go take it on like a sport, the next fear and the next one and the next one.
00:31:18.300 By doing that, that's how you build belief.
00:31:20.520 But you turn your fear list into something that is really supporting you for the rest of
00:31:27.340 your life by going all in on it.
00:31:28.880 So that's what I, that's what I did.
00:31:30.320 And that's what a lot of the greats do.
00:31:31.760 So they figure out what is their biggest fear and insecurity and they attack it.
00:31:35.680 They don't hesitate.
00:31:37.160 They attack.
00:31:38.120 Dude, I failed my college public speaking course.
00:31:42.500 You know what I'm saying?
00:31:43.760 Like I'm one of the highest paid speakers on the fucking planet.
00:31:45.740 I know.
00:31:46.080 Look at you now, man.
00:31:46.720 Yeah.
00:31:47.300 You turned it into an asset.
00:31:48.500 It's the same thing you're talking about.
00:31:49.700 It's amazing.
00:31:50.220 Yeah.
00:31:50.600 Like I used to get nervous standing in front of my eight employees over on Manchester
00:31:58.060 Road at a supplement store.
00:31:59.680 Really?
00:31:59.940 And I would, the same thing, dude.
00:32:01.400 I'd have to read it.
00:32:02.660 Oh, man.
00:32:03.120 People don't understand that.
00:32:04.160 Like you have to go through that process.
00:32:06.800 Like everybody you look at, everybody you admire, everybody you want to emulate or be
00:32:12.180 like, or who inspires you, they've all been you before.
00:32:15.920 Yes.
00:32:16.540 All of them.
00:32:17.520 And I think if people would just take a minute to remind themselves of that, you know, nobody
00:32:23.080 comes out of the womb, an amazing public speaker or an amazing entrepreneur or an amazing,
00:32:28.440 you know, uh, humanitarian or philanthropist or organizer or whatever it is that you do.
00:32:33.900 Nobody comes out that way.
00:32:35.320 The first time they try it, they get punched in the fucking face, man.
00:32:38.660 Multiple times.
00:32:39.280 Yeah.
00:32:39.540 Right.
00:32:39.860 And it keeps happening.
00:32:40.820 And the, the real key is that perseverance, man.
00:32:44.460 And every single time, if you're willing to just learn the lesson and put it in your tool
00:32:49.900 belt, like you're like, I like to say that too.
00:32:52.040 Uh, it becomes an asset, man.
00:32:53.800 Huge asset.
00:32:54.420 Yeah.
00:32:54.620 And, and you kept doing it, you know, you turned that fear of like speaking to eight
00:32:58.600 people and you just kept trying and practicing and trying new stuff and some things didn't
00:33:02.720 work and they didn't listen to you.
00:33:03.900 And then you figured out, you know what, sometimes I go out there now and I suck.
00:33:06.940 Right.
00:33:07.260 It's true.
00:33:08.220 You know what I'm saying?
00:33:09.200 Like it is what it is.
00:33:10.680 I just accept that that's part of the deal.
00:33:12.560 You know, like you, you don't get to, you can be a hall of fame baseball player and hit
00:33:16.500 the ball, you know, three times out of 10.
00:33:19.280 Exactly.
00:33:19.680 You know, I mean, that's kind of how I look at it.
00:33:21.460 It's just the numbers.
00:33:22.140 Like nobody's perfect all the time.
00:33:23.860 Nobody's great all the time.
00:33:25.520 Uh, but people will remember you for your greatness when they get to witness it.
00:33:29.820 Absolutely.
00:33:30.300 And I think that's something that, you know, people have to understand, like no matter how
00:33:33.440 good you get, you're still going to have days that are bad.
00:33:36.740 Absolutely.
00:33:37.600 Another tool that I learned, cause after, so I started making money as a speaker after
00:33:41.760 this, which I never thought would happen.
00:33:43.380 I was like, who would ever pay me?
00:33:45.260 You know, what do I have to offer on a stage?
00:33:47.760 I started making money for years and then I started speaking on even bigger stages, you know,
00:33:51.580 five, 10,000 people, whatever, like you.
00:33:54.860 And I was like, okay, I'm, I know how to speak.
00:33:57.700 I've been speaking for years now.
00:33:59.300 I've been doing it over and over again, you know, probably two speeches a month for years,
00:34:02.920 but I was still getting nervous before my speeches.
00:34:05.720 And I don't know if this happens for you, but I, this happened about five years ago when
00:34:10.080 I was like, I'm sick and tired of being nervous.
00:34:12.320 After 10 years of doing this, why am I still a little bit insecure before I go on stage?
00:34:16.700 And you always hear people say, well, nervous is a good thing is it makes you prepared.
00:34:21.240 It makes you focused.
00:34:22.080 Yes.
00:34:22.360 But I was insecure and I didn't know why that was happening.
00:34:25.620 And I called a coach of mine probably 30 minutes before a big speech.
00:34:28.920 And I go, I don't know why I'm nervous and why I'm kind of like still insecure and worried.
00:34:33.780 And he said, Lewis, you care so much about how you look.
00:34:38.080 You're focused on saying the joke the right way.
00:34:41.100 You're focused on the opening line.
00:34:42.440 And you're focused on this and you just need to focus on service.
00:34:45.840 You need to know and own that you will forget something you want to say.
00:34:49.900 You're going to forget that funny joke or the timing's going to be off.
00:34:52.640 You need to know it and own it and be okay with it.
00:34:54.940 Like go into it knowing this is not going to be a perfect speech.
00:34:57.940 And I accept that it won't be.
00:35:00.480 I accept that it won't be.
00:35:01.500 I'm prepared the best I can to give the best I can, but I know I can always do better and
00:35:06.600 it's okay.
00:35:07.540 But what I'm going to do is I'm going to show up.
00:35:09.260 I'm going to serve the audience and give them what they need.
00:35:11.620 Not get what I need out of this, give them what they need.
00:35:14.280 And it shifted everything for me with a lot of things.
00:35:16.980 My podcast, when I had a big guest on, I'd be nervous.
00:35:19.880 And I just said, I'm here to serve the audience and I'm not going to be perfect.
00:35:23.340 It's your intent.
00:35:24.000 It's my intention is to serve people the best way I can.
00:35:27.200 And I'm going to stutter and I'm going to forget something.
00:35:29.200 I'm going to say something stupid and that's okay.
00:35:31.900 And when I started to do that, I actually relaxed a lot more and perform better because
00:35:36.760 I wasn't thinking about me.
00:35:37.920 You weren't nervous and it wasn't fucking up your flow.
00:35:39.720 It was, it wasn't about being successful is about service, which is greatness.
00:35:43.260 And you actually achieve more when you lean into service.
00:35:46.320 And so that's just another tool for people.
00:35:48.380 If you feel insecure and nervous, stop thinking about me and start thinking about how can you
00:35:52.340 give?
00:35:53.040 Dude, what you just described, it's so cool that you described it that way because the
00:35:58.540 same exact process happened for me.
00:36:01.060 You said, you don't know if I get nervous.
00:36:02.520 I did used to get nervous, but I do not get nervous at all anymore, ever, ever for really
00:36:08.780 anything.
00:36:09.780 And the reason I don't, and Ed Milet is the one that pointed this out to me.
00:36:13.220 He's great.
00:36:13.720 He's the best.
00:36:14.400 He's my best friend, dude.
00:36:15.560 He's the only guy I can truly talk to who I know will actually not judge.
00:36:21.620 You know what I'm saying?
00:36:22.540 Yeah.
00:36:22.840 At this point in time.
00:36:23.720 Yeah.
00:36:24.600 He's not going to run away and say, oh, Andy told me this.
00:36:27.140 I could be real with him.
00:36:28.200 You know what I'm saying?
00:36:28.660 And, um, but he's, he pointed this out and he's like, look, man, he's like, if you want
00:36:35.540 to drop the nerves, he's like, just remember that you were there.
00:36:39.780 Your intent is for them to get better.
00:36:41.660 And if, if you approach everything, whether it be a speech or whether it be a podcast
00:36:46.400 or whether it be your business plan or whether it be a conversation or a relationship and
00:36:52.160 your intent is always in the right spot, you don't have anything to be nervous about.
00:36:56.740 Yeah.
00:36:57.140 And people pick up on it.
00:36:58.520 The energy that people pick up.
00:37:00.040 Once I actually came to the understanding that this is what the key was, the energy that
00:37:06.400 the people pick up is much better.
00:37:07.840 It's, it's, it's, it's like you said, it's lighter, you know what I'm saying?
00:37:12.460 So I'm not up there, you know, when I go up and speak, you know, I, bro, I don't even
00:37:17.480 prepare anymore.
00:37:18.280 I speak from the heart.
00:37:19.440 It's a beautiful.
00:37:19.840 So when I go up there, I'm now, if I'm teaching an art or something, I might use slides to
00:37:23.560 make points.
00:37:24.440 But for the most part, if I'm giving a speech, dude, you're hearing what's on my heart that
00:37:28.600 day at that time.
00:37:29.640 That's amazing.
00:37:30.240 Yeah.
00:37:30.700 My friend, Rory Vaden said to me one time, it's hard to be nervous when your heart's on service.
00:37:35.400 Yes.
00:37:35.760 And it's really, it's hard to be nervous when your heart's on service.
00:37:38.880 And I think it's so true.
00:37:40.080 It's just like when you're, when your heart's thinking about yourself looking good, you're
00:37:44.440 probably going to be more nervous.
00:37:45.580 But when we're just focused out and just thinking, how can I give knowing it's not going to be
00:37:49.120 the perfect thing, but it's going to be exactly what people need right now.
00:37:53.000 That's when it's magic.
00:37:54.080 Yeah.
00:37:54.660 That, that, that piece of advice really, really made a difference for me in a lot of different
00:37:59.200 areas.
00:37:59.480 When did I tell you that?
00:38:00.880 Well, uh, it's been a couple of years.
00:38:02.380 Yeah.
00:38:02.700 You know, it's been a couple of years.
00:38:03.860 I mean, I was already great at speaking and doing, you know, all these things, but you
00:38:07.400 know, my point is always get better and improve.
00:38:10.400 And, you know, Ed and I, our conversations, you know, they're very much so like very honest
00:38:15.980 with each other about how we can improve each other.
00:38:18.220 And that was just something that he pointed out.
00:38:21.140 Um, and one of the many conversations that we've had that just stuck with me and you just
00:38:26.360 described the whole process.
00:38:27.600 Yeah.
00:38:27.700 That's beautiful.
00:38:28.320 Yeah.
00:38:28.740 He respects you so much.
00:38:29.780 I was just with him yesterday and he's just like amazed at who you are, who you've become
00:38:34.020 as a human and what you're building.
00:38:35.760 A lot of that has to do with my friendship with him.
00:38:38.140 Yeah.
00:38:38.440 I mean, he's been a great, you know, cause he's a little bit older than me.
00:38:41.920 He's got more life experience and he's been great at subtly directing me in a, in a, in
00:38:48.980 a, in a healthy, you know, productive way.
00:38:51.700 Yeah.
00:38:51.980 You know, he's never been someone that's been like, Andy, you're too much or Andy, you're
00:38:55.160 this or that.
00:38:55.880 It's always been, you know, Hey, have you ever thought about this?
00:39:00.260 You ever thought about that?
00:39:01.380 And those things, you know, for me, that's the best way to communicate with me.
00:39:05.560 Yeah.
00:39:05.920 Right.
00:39:06.180 Cause like when people tell me what to do, I fuck, I'm like, fuck you.
00:39:08.460 You're like, yeah, I'm curious.
00:39:10.500 How old are you now?
00:39:11.560 43.
00:39:12.200 43.
00:39:12.740 Yeah.
00:39:13.080 If you could go back to 33 and think about where you were in that time and where the
00:39:20.480 company was, where you were personally, your health, your relationships, intimate and
00:39:25.940 friendships, family, career stuff.
00:39:28.760 And you could think about where you were then.
00:39:31.480 And what advice would you give your 33 year old self from what you know now?
00:39:37.140 Like, what's the number one thing you would say to support you and just having a little
00:39:43.560 bit more, you know, fulfillment or peace or getting here faster or, you know, not beating
00:39:47.860 yourself as much up.
00:39:49.280 What would you say to yourself then?
00:39:51.680 I would have sat myself down and had to talk about my own discipline and what it meant to
00:39:55.880 be disciplined in all areas.
00:39:58.680 Cause you weren't as disciplined.
00:39:59.460 No, I was at that time at 33, I was 330 pounds.
00:40:03.600 You know, I, I, a lot of, I was drinking all the time, partying all the time.
00:40:07.820 I thought it was cool to be the wild guy, you know, and you know what I'm saying?
00:40:11.040 Wild man.
00:40:11.620 Yeah.
00:40:11.920 And that's how I was always that way growing up.
00:40:14.360 And, um, you know, I wish I would have had someone that sat me down and said, Hey bro,
00:40:20.500 you know, that's not as cool as you fucking think it is.
00:40:22.600 You know what I'm saying?
00:40:23.380 Man, and you're very undisciplined and you're emotionally undisciplined and if you could
00:40:28.600 develop this discipline now, you will get much further ahead at a much faster rate.
00:40:33.100 Yeah.
00:40:33.380 And I think that's the advice that I would have focused on there because I didn't really
00:40:37.620 figure that out until I was about 36 years old.
00:40:41.040 Right.
00:40:41.440 And at that time I was 350 pounds.
00:40:43.660 I, I was big dude.
00:40:45.240 And you remember, I remember, man.
00:40:46.800 I was going to put my arms around.
00:40:48.940 And, uh, you know, once I started figuring that out, man, everything accelerated and it's
00:40:55.040 undeniable.
00:40:55.620 I mean, it's all areas of my life.
00:40:57.720 Everything's gotten much better.
00:40:59.000 Uh, not just from a, you know, success standpoint, but from a happiness standpoint and a fulfillment
00:41:04.720 standpoint and a, and a, um, a feeling of gratitude standpoint.
00:41:10.040 You know what I'm saying?
00:41:10.520 Everything got better when I, when my discipline, when I learned how to be disciplined and the
00:41:15.420 thing that, you know, people should understand is that discipline is not just about your body.
00:41:21.660 Like we, we talk about it in 75 hard and live hard and it focuses heavily on your physical.
00:41:26.300 But the truth is, is that discipline, once you learn it can be applied to all areas.
00:41:31.540 And so that's the thing that I wish I would have understood at a younger age that had I had
00:41:37.940 the skills to not only be disciplined in a physical, not, you know, I struggle with my
00:41:42.300 physique.
00:41:42.600 Like it wasn't like I had never been in shape before I had just become undisciplined.
00:41:46.240 Right.
00:41:46.760 And.
00:41:47.800 You know, I think if, if I had understood at 33, what that could actually do for me,
00:41:53.640 I would have bought it hook, line, the sinker and dedicated my entire life to it.
00:41:57.640 And gone all in like, yeah, for sure.
00:41:58.960 Because dude, the, the amount of progress that has happened in my life in all areas from the
00:42:06.760 time I started figuring that out to now is like, I did like 20 years worth of, I got 20
00:42:12.480 years worth of results in like four and a half years.
00:42:15.260 You know what I'm saying?
00:42:16.300 And so that's the impact of taking true control over your existence is that it greatly accelerates
00:42:24.060 everything else.
00:42:24.980 I'm curious then in that, that discipline phase over the last 10 years, what is the
00:42:30.260 one, the one thing you'd change about your thinking sooner?
00:42:37.000 And the one thing you would change about your emotions sooner, since we are a product of
00:42:43.260 our thoughts and our feelings, you know, our, as Dr. Joe Dispenza says, our, our, our personality
00:42:48.200 becomes our personal reality.
00:42:50.340 So your thoughts, what would you have changed about how you think about yourself?
00:42:54.440 You think about other people, the world life, you know, what would you have changed differently
00:42:58.940 about your thinking?
00:42:59.780 And then also your feelings.
00:43:03.200 Well, in regards to feelings, I was on Lexapro for 11 years.
00:43:09.560 Okay.
00:43:10.720 And there was just a study that came out that showed that Lexapro not only keeps you from
00:43:16.080 being depressed, but it also keeps you from feeling anything.
00:43:18.920 All right.
00:43:19.820 Right.
00:43:20.100 And so when I got off of it, which was last year, uh, which was really, really hard to
00:43:24.720 do, uh, I started feeling things again and I started like, it was weird, dude.
00:43:29.380 Cause like, you, you know me, like I'm not known as a most like emotional type dude, but
00:43:34.220 like I would have these situations where I would just break down like, and it wasn't that these
00:43:39.740 situations were overly emotional.
00:43:41.200 It's just, I hadn't felt any emotions in so long that it hit me really hard.
00:43:45.100 Things were hitting me hard.
00:43:46.180 Um, and, um, I wish I had understood what that medication was doing to me and I would
00:43:55.300 have looked into it further than just following those, the doctors telling me to take this
00:43:59.740 pill because the truth of the matter is, is had I become disciplined and had I control
00:44:04.380 the things I control, had I done those things, I wouldn't have needed that.
00:44:08.380 Yeah.
00:44:08.940 You know?
00:44:09.360 And, um, so that's, that's, that's a regret of mine, but it's also a massive learning lesson.
00:44:14.320 And I try to talk about it because I want other people to, to come to that realization.
00:44:18.880 Um, but you know, to answer your question, man, you know, I, I subscribe to the feeling
00:44:25.140 and I know this is, this is not a cop out, but this is how I truly feel.
00:44:28.780 I truly feel that everything happened the way that it should because it's led me to this
00:44:33.940 point.
00:44:34.260 And I feel like now, you know, I do, I feel like, like if I'm comparing the two versions
00:44:39.640 of myself, I was definitely more aggressive in terms of like, I mean, dude, you remember
00:44:49.600 my old videos where I'm going fucking crazy, but that's the shit that made my brand.
00:44:54.200 Right.
00:44:54.540 So it's like, yeah, it's hard to like, it still comes out.
00:44:58.440 But it still comes out when I get real passionate, but I wish I had done a better job of controlling
00:45:04.240 that part of me because that part came out too often and it came out in, in situations
00:45:11.860 where it wasn't appropriate.
00:45:13.040 For example, like, you know, there's people who I would have a meeting with.
00:45:17.480 Right.
00:45:17.820 And like, what would end up happening is, is like, they would be afraid that that was
00:45:21.700 going to come out.
00:45:22.400 So I didn't get anything good from anybody.
00:45:23.800 Right.
00:45:24.080 Right.
00:45:24.520 So I sabotaged them and now here I am years later and I like, I'm realizing and I'm like,
00:45:31.020 fuck, that wasn't good.
00:45:32.040 Right.
00:45:32.360 You know what I'm saying?
00:45:33.200 And so there's some.
00:45:33.900 And still look what you created.
00:45:34.980 Yeah.
00:45:35.260 You know what I mean?
00:45:35.820 Yeah.
00:45:36.080 But I mean, you know, it's hard, it's hard, man, because I, I feel very fortunate to be
00:45:45.760 where we are.
00:45:46.680 Yeah.
00:45:47.160 And so it's hard to really criticize the past, but I can tell you this for sure.
00:45:52.820 I was thinking about this just earlier today, you know, had I had like, like, let's just
00:45:56.860 say me now could talk to me then in the beginning, like back when I first started in 1999, I could
00:46:06.320 have saved myself probably two thirds of the success journey that I was on just from the
00:46:13.860 shit that I know now that I didn't know then.
00:46:15.380 But more importantly, I could have saved myself tons of mental agony because I could have
00:46:21.840 reassured that, Hey, look, this is just the way it goes.
00:46:24.200 And this is just, this is just part of the deal.
00:46:26.180 And you signed up for this and nobody ever tells you those things.
00:46:29.120 You know what I'm saying?
00:46:29.800 Like when you're getting your face beat in, in business, right?
00:46:33.140 Like it's nobody comes along and says, Hey, it's going to be okay.
00:46:37.180 You don't feel like it's going to be okay.
00:46:38.920 You feel like your world's ending.
00:46:40.240 And, uh, you know, for a lot of people, you know, going back to that third fear that you
00:46:44.620 mentioned, that's almost like the deal breaker, you know, the minute that their friends or
00:46:49.940 their family or someone that they thought was their friend says one thing about their,
00:46:55.380 they're doing like, it's the end.
00:46:57.500 Like I remember when I first started, uh, posting is how, how my brand got started was
00:47:03.380 I, I was on Facebook.
00:47:05.480 I didn't know what to talk about, bro.
00:47:07.120 And so what was interesting to me was success.
00:47:09.100 And so I just started talking about things that I understood that you need to do, like
00:47:13.160 make a little motivational quotes and things, you know, and dude, real talk, like I could
00:47:20.420 understand why people thought it was ridiculous.
00:47:22.160 Like looking back, you know what I'm saying?
00:47:24.680 Uh, I was broke.
00:47:25.960 I was a struggling business owner.
00:47:27.580 We weren't very successful.
00:47:29.080 I was not in great shape.
00:47:30.700 So like, I get why people would question it, but I remember posting a couple of times in
00:47:36.060 the very beginning and you know, people that were in my family, like people that were related
00:47:40.980 to me getting in the comment section and being like, who, like, I remember, like, I know the
00:47:45.480 exact person and not going to say his name.
00:47:47.780 You know, the day and time you saw.
00:47:48.820 I do.
00:47:49.340 Yeah.
00:47:49.560 And I never forget it.
00:47:50.340 That's a problem.
00:47:51.020 That's a problem for me.
00:47:51.880 Cause I have basically a photographic memory.
00:47:53.800 I can remember anything.
00:47:55.000 Like if I read your book, I can recite it to you.
00:47:57.020 Wow.
00:47:57.380 So that's a, that's a gift.
00:47:59.060 It is a gift, but it's not a gift when it comes to shit like that.
00:48:01.980 Right.
00:48:02.340 Because I remember every single fucking thing, every single fucking thing that anybody ever
00:48:06.240 said wrong to me.
00:48:06.900 I remember it forever.
00:48:08.340 And so this guy who's related to me got in my comment section.
00:48:12.600 He's like, he like laughed and he's like, Oh, I guess you think you're Tony Robbins now.
00:48:17.220 And this is somebody that grew up like looking up to, okay.
00:48:21.120 You looked up to.
00:48:21.820 Yes.
00:48:22.120 Wow.
00:48:22.380 It was devastating for me.
00:48:23.680 And I got pissed and I went back at him real hard and called him out on all his shit.
00:48:28.320 But, but the truth of the matter is, is like, you know, for most people, that first time
00:48:33.700 that happens, cause that went on to happen a bunch of different times in different ways.
00:48:37.000 Right.
00:48:37.840 The first time that happens, people stop and they're like, you know what?
00:48:40.920 I'm not Tony Robbins.
00:48:42.280 And you know what?
00:48:42.880 I'm not Tony Robbins.
00:48:43.660 You're only one Tony Robbins.
00:48:44.660 I'm me, you know?
00:48:45.940 And is it because they're thinking the same shit inside, like internally, they're thinking
00:48:49.280 the same thoughts and now they're getting this external validation of like, well, the
00:48:53.120 thing is, you know what I'm saying?
00:48:53.960 No, no one creating anything meaningful is criticizing someone else.
00:48:57.580 No, you don't see, you never see a winner hating on a winner.
00:49:00.500 And you never see negative comments on an Amazon review from other authors.
00:49:04.800 Yeah.
00:49:05.180 No other author is going to go and say, this book sucks.
00:49:07.740 This podcast sucks.
00:49:08.860 If they have a podcast, they're not going to do that because they know how hard it is
00:49:11.980 to create something.
00:49:12.840 Yeah.
00:49:13.020 Even if it does suck.
00:49:13.800 And there's a base level of respect.
00:49:15.440 A hundred percent.
00:49:15.840 That you went through the process.
00:49:17.480 Yes.
00:49:17.700 Like, bro, I've had, I've been asked to have lots of people on my show where their book
00:49:21.680 wasn't that great.
00:49:22.740 So I didn't have them on the show.
00:49:23.840 Yeah.
00:49:24.060 But I also commended them and I said, Hey, this is great that you wrote that book.
00:49:27.220 It's just not the right time.
00:49:28.200 Exactly.
00:49:28.540 And you know, I let them, I don't like hammer them down.
00:49:31.260 Yeah.
00:49:31.500 I let them continue to grow.
00:49:32.980 Yeah.
00:49:33.160 Yeah.
00:49:33.280 And eventually they'll end up sitting over there, you know?
00:49:36.080 Exactly.
00:49:36.540 And so dude, you know, we all deal with these things.
00:49:39.440 Like every single person listening to this, like the, the third fear, especially the fear
00:49:44.100 of judgment is, I think, I think that's the fear that paralyzes most people.
00:49:48.980 I think it's, I think most people are so afraid and especially with the prevalence of cancel
00:49:54.720 culture over the last five or six years, people could end your career for a period of
00:49:59.680 time, bro.
00:50:00.460 It could have, listen, you and I have opened through it.
00:50:02.560 Yeah.
00:50:02.820 You know what I'm saying?
00:50:03.460 And, and dude, these, what ends up happening is, and this is the real damage of cancel culture.
00:50:09.100 Okay.
00:50:09.420 I've been canceled a number of times because I'm opinionated.
00:50:12.300 I'm loud.
00:50:12.920 And some people find me obnoxious.
00:50:14.520 I know you guys all love the fuck out of me, but some people don't.
00:50:17.700 All right.
00:50:18.000 I know it's hard to believe.
00:50:19.060 Fingers up.
00:50:19.700 Yeah.
00:50:20.160 But the reality is, is that, you know, every single time that happened, I grew.
00:50:25.000 My brand grew, my business grew, everything grew.
00:50:28.600 So I learned to not be afraid of just being who I am, but other people see it.
00:50:33.600 And here's the fucking damage that cancel culture really creates.
00:50:37.620 They get scared.
00:50:38.480 Bro.
00:50:39.040 And it suppresses their potential.
00:50:41.020 I'm not going to say anything.
00:50:41.780 I'm not going to do anything.
00:50:42.700 I'm not going to put my ass.
00:50:43.460 So much good potential sitting on the sidelines of the game of life because they are afraid
00:50:49.680 of the way that society has behaved towards each other for the last five or six years.
00:50:55.160 And dude, that's what I think of when I see people going through it, man, and getting hammered.
00:50:59.520 You know, every single one of my friends who's really doing anything has been a victim of
00:51:03.600 this culture at some point in time.
00:51:05.320 And when I see them going through it, dude, I know they're going to be okay because dude,
00:51:10.140 all of us will take care of each other.
00:51:11.660 We'll push each other back to the top.
00:51:13.460 But the reality is, is that there's so many people that watch that and say, fuck, I don't
00:51:18.620 ever want that to happen to me.
00:51:19.760 I don't want those arrows.
00:51:20.780 Yeah.
00:51:21.040 Don't feel good.
00:51:21.700 Yeah.
00:51:21.980 And so the first time they set out to, you know, write a book or do something, own a
00:51:27.020 business.
00:51:27.420 And they get any little criticism.
00:51:28.500 Bro, they're like, oh, here it is.
00:51:30.160 Here, it's coming for me.
00:51:31.200 And they stop.
00:51:31.960 And dude, it keeps it like, I truly believe that cancel culture is an intentional propaganda
00:51:41.180 idea to, to make people be more, more mediocre.
00:51:47.300 It's, it's too, it's too, it's no different than political correctness or censorship, political
00:51:52.540 correctness, censorship.
00:51:53.500 These are ideas that were created so that people wouldn't speak up.
00:51:59.060 It's for you to self-censor yourself.
00:52:01.160 Okay.
00:52:01.520 Oh, I don't want to say that because it's offensive.
00:52:03.400 We don't have to.
00:52:03.860 Well, what if it's fucking true?
00:52:05.700 You know what I'm saying?
00:52:06.480 So, so we have all these psychological operations that have been introduced into our culture.
00:52:12.460 And I believe that cancel culture is the most painful one.
00:52:15.160 And I think it's the most intentional one because what it does is it creates a scenario
00:52:19.700 where people are so afraid to even step out and create anything that everybody loses.
00:52:25.360 And so, you know, you guys have to understand, first of all, you shouldn't pile on people
00:52:31.420 that are doing that.
00:52:32.600 And second of all, you should stand up for them.
00:52:34.460 And third of all, you should remember that even when you hate someone and everybody's
00:52:38.480 palling on them, that that's not a good thing because other people are witnessing it and
00:52:43.360 they're deciding right there and then that they're going to be nothing because of that.
00:52:46.920 Yeah, bro.
00:52:47.560 Yeah, man.
00:52:48.660 I love it.
00:52:49.440 Yeah.
00:52:49.620 It's dangerous.
00:52:50.240 The rant.
00:52:50.480 I love the rant, man.
00:52:51.280 Oh, you know, it's, it's, it goes with that fear of judgment.
00:52:54.360 A hundred percent, man.
00:52:54.960 It hammers it home.
00:52:56.180 I think that's what a lot of us need to learn how to overcome.
00:52:58.160 And when we, again, when we put ourselves in situations where we can totally embarrass ourselves
00:53:03.020 and realize I'm still alive, I'm okay, like everything is going to be okay and then do
00:53:07.960 it again and again, we only expand and grow not only physically, mentally, but spiritually
00:53:12.980 because when we cleanse the ego, when we put ourselves through that and we do get criticized
00:53:17.800 and judged and we're able to still accept ourselves, our egos get cleansed and we can
00:53:23.560 just get bigger and grow and serve more people.
00:53:26.060 But that takes a lot of courage and it took me a lot of courage to try to like manage
00:53:32.320 it.
00:53:32.640 And I've, and I've felt the criticism and things like that time to time.
00:53:35.660 There've been moments where I'm like, maybe I should stop.
00:53:38.120 Maybe I should just pause for a while.
00:53:39.740 Yeah.
00:53:40.200 And luckily I reached out to some good mentors and were like, this is all going to pass.
00:53:45.160 You know, that's the point.
00:53:47.100 They want you to stop.
00:53:48.020 Exactly.
00:53:48.460 They want you.
00:53:48.880 And my, my fear was like, maybe I should stop.
00:53:51.260 Yeah.
00:53:51.500 Maybe I should stop posting on social media.
00:53:52.800 Maybe I should stop my podcast.
00:53:53.980 Maybe I shouldn't do another book because this doesn't feel good.
00:53:57.740 It does not feel good to be attacked.
00:53:59.400 I can tell you that.
00:54:01.240 But when you learn that this is going to happen, no matter what, you're going to be criticized
00:54:05.240 whether you're on your sister's couch and you're going to be criticized, whether you're
00:54:08.080 got the business that you got, the size you have.
00:54:10.400 Yeah.
00:54:10.900 Either way, people are going to discount you and criticize you.
00:54:13.360 So you might as well do something you enjoy and love if you're going to get judged.
00:54:17.280 Yeah.
00:54:17.460 And you better, you'd rather be criticized a few bucks in your pocket.
00:54:20.040 Exactly.
00:54:20.580 I'm not saying.
00:54:21.180 Do you guys think that's also stems too from the, the idea that people want, like, I want
00:54:26.340 a hundred percent of everybody to fucking love you.
00:54:29.200 I don't think anyone doesn't want people to love them except for maybe Andy.
00:54:33.160 But no, dude, no, he's right.
00:54:35.440 Like there, there's a, I think there's a big thing to that.
00:54:39.180 I think a lot of people can't understand the basic concept that not everybody is for you
00:54:44.580 and they're not going to be.
00:54:45.780 Right.
00:54:45.900 And you can't please people.
00:54:47.360 No, no matter what you do, they are not going to like you.
00:54:49.740 And if you, if you bend yourself to, to trying to appease everybody, you lose yourself completely.
00:54:56.360 That was me for a long time.
00:54:57.580 Bro.
00:54:57.860 It's a lot of people.
00:54:58.680 Giving in to please others, giving in to make people like me.
00:55:01.900 You have to be willing to say, Hey man, it is what the fuck it is.
00:55:03.840 Yeah.
00:55:04.260 You know?
00:55:04.620 And, and that's the truth.
00:55:05.980 And this is what I talk about all the time.
00:55:08.180 You know, you guys in business, like you guys are trying to build a personal brand.
00:55:12.140 And you, you should just accept today that 50% of the population is not going to resonate
00:55:17.300 with you.
00:55:17.740 And in fact, they're going to have a propensity to not like you.
00:55:20.600 So like when you get on your story and you start talking, they're going to say, well,
00:55:23.060 fuck this guy.
00:55:23.840 That's what the fuck those 50% are going to do.
00:55:26.360 You are far better off creating content and being who you are for the people, the 50% that
00:55:33.800 are going to listen and they are going to have a propensity to like you and then doing
00:55:38.060 yourself in such a great way that they, these people end up loving you.
00:55:42.100 Yeah.
00:55:42.460 And that's really the game.
00:55:43.640 The game isn't, you're going to get everybody to love you, dude.
00:55:46.520 It's, it's impossible.
00:55:47.800 But I will tell you this, it's still fucking hurts when people don't.
00:55:51.940 And that's what people, that's what people don't realize.
00:55:54.400 Like you have to, you have to let it hurt a little bit and then be like, well, fuck those
00:55:58.880 people and then just move on.
00:56:00.220 Right.
00:56:00.500 Right.
00:56:00.700 Yeah.
00:56:01.160 And I think it's beautiful what you guys have done here at first form and also your
00:56:03.780 show is you are unapologetic of your identity and who you are and what you stand for.
00:56:10.360 And it's one of the reasons why it's grown so big.
00:56:12.560 And there's going to be, there's a hundred percent going to be some people that will never
00:56:17.320 follow, never listen, never buy.
00:56:19.240 Yeah.
00:56:19.620 And that's okay.
00:56:20.340 But it's going to expand you into more of the people that do relate, that do love the
00:56:25.720 way you communicate, that do see what you stand for on those walls here in the, in the
00:56:30.220 studio and in your, your warehouse.
00:56:32.040 And they represent that same value and vision that you have.
00:56:35.300 And I think you standing for these things, even though others may not like it or may be
00:56:39.920 offended by it, attracts people that do love it.
00:56:42.860 And that's really cool is leaning into your identity more and more and more.
00:56:46.300 That's what allows you to expand.
00:56:47.460 And I wanted to follow up with a question on this because I loved your wisdom and your
00:56:52.700 insights on what you would say to your 33 year old self.
00:56:55.260 I'm curious if you could go in time to your 53 year old self and you could reflect back
00:57:02.160 on what you're about to create over these next 10 years, because you're about to expand
00:57:06.600 into your vision into the world, probably even beyond your dreams right now, based on what
00:57:12.340 I know you're capable of.
00:57:13.280 Based on what you've done in the last 10 years, it's going to multiply times 10, a hundred
00:57:16.880 potentially in the next 10 years.
00:57:18.640 So knowing this is going to happen, knowing the impact, the growth, the service, the success,
00:57:26.000 the fulfillment of the customers, the clients, the people you have around you, that they have
00:57:30.000 in their lives now over 10 years, another decade.
00:57:33.900 What advice would you give yourself then to yourself now, knowing everything you're about
00:57:39.340 to create?
00:57:43.280 Probably just to keep going, you know what I'm saying?
00:57:46.500 And, and accept the journey for what it is.
00:57:48.980 And I think, you know, I, I, I think when I think about myself, that my purpose here is
00:58:01.260 much bigger than business.
00:58:02.640 Yeah.
00:58:03.220 I think it's much, I think we're going to create a great business.
00:58:05.680 You know, we're going to create an iconic brand, but I don't think that's like my, my, like
00:58:10.860 biggest thing.
00:58:12.240 What's your thing?
00:58:14.760 I think.
00:58:18.100 That I was put here to help.
00:58:22.620 And this is going to sound insane, but I believe that I was put here to truly wake people
00:58:28.480 the fuck up so that they can actually understand what freedom truly is.
00:58:33.060 And I believe that I was put here for that mission.
00:58:36.400 I don't think there's anything I can do to stop it.
00:58:38.980 I think that's where my route's going to take me.
00:58:41.240 And I think, I think me building the company and doing all those things is something that
00:58:47.300 will happen as well.
00:58:48.220 But I think probably when I die, people are not going to remember me for that.
00:58:55.280 That's what I think.
00:58:56.140 And I know that sound, that probably sounds egotistical to some people and shit, but like
00:58:59.980 I have so many of these crazy signs that point me that way that, and it's such a passionate
00:59:08.780 thing inside of me that burns inside of me because I recognize the manipulation that's
00:59:14.280 happening.
00:59:14.620 And I recognize the damage that happens because of that.
00:59:18.220 And I recognize the greatness that everybody has inside of them.
00:59:21.160 So there's like this mixture of like all these things inside of me where I'm like, Hey, you
00:59:26.300 fucking guys are being lied to and you're being manipulated and you're being conned into
00:59:32.180 becoming a lesser version of yourself.
00:59:34.600 And I think all of these things are going to combine and they're probably going to end
00:59:39.580 up killing me for it.
00:59:40.580 But, but you know, I think that's what I'm here to do.
00:59:43.280 Yeah.
00:59:43.560 You know, I can't help it.
00:59:45.680 That's beautiful, man.
00:59:46.200 And I think for me, I love that you said freedom, giving people the ability to feel
00:59:51.500 free and freedom in their life is a beautiful mission.
00:59:56.200 Two years ago, I didn't feel free inside.
00:59:59.660 You know, I'm a physically free man.
01:00:02.000 Well, that's giving.
01:00:03.000 Well, are we?
01:00:03.860 Well, I mean, I'm not behind a prison.
01:00:05.720 How much tax do you pay?
01:00:06.760 I'm not in a prison.
01:00:07.620 I'm just saying.
01:00:08.320 Right, right.
01:00:08.780 Well, I'm not in a, well, I am in California.
01:00:10.280 I mean, bro, we, we live in a highly oppressive environment that is accepted as freedom.
01:00:16.860 Sure.
01:00:17.220 And so.
01:00:17.680 Well, let me, yeah.
01:00:18.220 I mean, so, I mean, I'm not behind bars.
01:00:19.740 I'm not behind bars.
01:00:20.640 Yeah.
01:00:20.860 I mean, I'm not, I'm free to do certain things.
01:00:23.080 But you're bringing up a great point because what you're, go ahead, because what you're
01:00:27.420 saying is truly a massive part of freedom.
01:00:29.940 Yeah.
01:00:30.180 For me, it's, it's the inner freedom, right?
01:00:31.920 I mean, you know, I had a brother that went to prison for four and a half years.
01:00:35.580 He was sentenced six to 25.
01:00:37.320 I was eight years old when he went in.
01:00:39.520 Uh, and he sold drugs to an unrecovered cop when he was 19, when he was in college.
01:00:43.300 And back in the nineties, it was the war against drugs, especially in America.
01:00:47.700 Right.
01:00:48.120 And so first offense, six to 25 years.
01:00:51.740 Every weekend for four years, almost every weekend, we would drive two hours to a prison
01:00:58.420 and, and be able to spend a few hours with my brother.
01:01:01.060 And I don't know, there'd be 30, 40 other convicts in the room and their families, right?
01:01:06.020 So every weekend I witnessed what it was like and experienced it, you know, next to him.
01:01:11.200 And just the energy of the room is kind of intense.
01:01:13.780 What it feels like to be in a prison.
01:01:15.660 I've never experienced that.
01:01:16.840 Thankfully, I never want to.
01:01:18.000 It's one of the reasons why I never drank, never smoked, never did drugs.
01:01:20.520 Cause I was like, I don't even want to be influenced to get to this place because
01:01:24.760 I saw the suffering and I saw that it was very painful for a lot of people and their
01:01:28.920 families, people that were impacted by it.
01:01:31.860 However, there were some men there that truly felt free, that looked free and their energy
01:01:38.840 was free and light.
01:01:40.380 They had done whatever they did to process and mend and heal and forgive and accept.
01:01:46.300 And they felt free, even though they were behind bars.
01:01:48.560 There's a lot of people that, you know, that are not behind bars and they are in a mental
01:01:54.700 and emotional prison.
01:01:55.960 Absolutely.
01:01:56.080 And that for me is a massive crime being physically free, not behind bars, but not being
01:02:02.120 free, but not being free.
01:02:03.780 I don't think that's greatness.
01:02:05.520 And, and I didn't have freedom in my heart or in my mind fully.
01:02:12.340 There were moments and times, but I still felt like a prisoner of my emotions in my mind
01:02:17.420 until a couple of years ago, until I went on a deeper healing journey.
01:02:21.400 And you've, you've heard me talk about being sexually abused when I was a kid.
01:02:24.240 And a lot of other things, I started healing a lot of these things, but I realized that
01:02:28.980 I didn't heal enough of it where I fully accepted who I was and forgave myself for everything
01:02:34.440 that I was ashamed of, guilty of, insecure of from my entire past.
01:02:39.880 And I started on the journey and this journey was this one of the scariest things I've ever
01:02:44.980 done emotionally a couple of years ago.
01:02:47.920 And by diving into these elements of my past that I was the most ashamed of and starting
01:02:54.240 to create new meaning from those memories, new meaning from the pain, the hurt, the things
01:02:58.920 I did that I wasn't proud of, things that I did that I was ashamed of and secure of all
01:03:03.240 this stuff and create a new meaning and started to bring that meaning into my heart and accept
01:03:09.940 it, that's when I started to, the pain in my chest that I had off and on for years disintegrated
01:03:16.880 and it hasn't come back since.
01:03:19.000 And it's been a beautiful feeling to have peace in my heart and to feel freedom, even though
01:03:26.320 I'm paying taxes and all these other things.
01:03:28.360 There's levels to it.
01:03:29.060 Yes.
01:03:29.340 There's levels to it.
01:03:30.120 But to feel free in my mind and my heart and my soul, it really is an unbelievable feeling.
01:03:39.440 And it doesn't mean I don't get frustrated and have to deal with stuff from my, you know.
01:03:43.300 Let's dig in on this.
01:03:44.280 Yeah.
01:03:44.440 Because this is an important thing that is very, very important for people to understand.
01:03:51.060 Especially those of you who are young, you may not understand this yet.
01:03:56.200 But those of you who are a little bit older and have witnessed some life and done some
01:04:01.520 things, the idea of forgiving yourself is a confusing idea for people.
01:04:06.660 Okay.
01:04:07.640 And what you just described is the actual process of doing that.
01:04:13.220 Yes.
01:04:13.920 And so many people live with guilt and shame because of the things they were in the past,
01:04:20.460 not realizing that you are no longer that person.
01:04:22.980 Yeah.
01:04:23.440 Right?
01:04:23.680 Even a year ago, you're not the same person you were a year ago.
01:04:27.520 And when you look back and you feel guilty about all these things that you've done, you
01:04:32.760 should realize that doing those things is the reason that you now realize that those things
01:04:38.820 are not good to do.
01:04:40.040 They're not right.
01:04:40.660 Yeah.
01:04:40.840 So they actually served you in a productive way.
01:04:44.020 And furthermore, I have this thing that I tell people because I get asked about forgiveness
01:04:50.140 of self.
01:04:50.680 And bro, real talk.
01:04:51.620 I struggle with it too.
01:04:52.560 Yeah.
01:04:52.800 Okay.
01:04:53.680 It's not easy, man.
01:04:54.300 No, it's not.
01:04:55.080 But the one thing that really helped me was what you said, assigning a new meeting, understanding
01:05:01.120 that this happened so that I could get here.
01:05:04.720 And you wouldn't be here without it.
01:05:05.940 Yes.
01:05:06.360 And not only would I not be here, if I hadn't learned that lesson, I'd be doing the same
01:05:10.240 shit from here on out.
01:05:11.620 Exactly.
01:05:11.820 And that's a powerful thing to really give yourself credit for.
01:05:14.520 Yeah.
01:05:14.740 And then also, you know, you know, a lot of people feel guilt and shame over stupid shit
01:05:20.860 that is like really stupid.
01:05:22.680 That no one cares about.
01:05:23.460 Yeah.
01:05:23.920 And so like, dude, here's my advice to those of you.
01:05:26.920 Okay.
01:05:27.180 There's two elements to this forgiveness and probably more Lewis, you know, you, you might
01:05:32.560 have a lot to say about this, but what Lewis just said is extremely powerful, a sign of
01:05:37.500 meaning to these things that you did and understand that you are no longer that person and give
01:05:43.220 yourself the freedom to recognize that.
01:05:45.620 Okay.
01:05:45.900 And let, let that go.
01:05:47.360 You're, you're not that person.
01:05:48.840 And that's another thing cancel culture does.
01:05:50.840 Right.
01:05:51.160 It makes us afraid of the shit from 10 years ago.
01:05:53.800 Well, fuck bro.
01:05:54.660 10 years ago, I was an idiot.
01:05:56.060 I don't know what to tell you.
01:05:57.020 Right.
01:05:57.280 You know what I'm saying?
01:05:58.180 Like, so, and so were you probably.
01:06:00.620 Okay.
01:06:01.540 So let's be real about these bad things that we have said or done or in our lives.
01:06:07.620 And let's understand that they brought us to a point where we now recognize that those
01:06:11.240 things were not good.
01:06:13.340 And now we have wisdom about it.
01:06:14.800 Yes.
01:06:15.140 And we could share that.
01:06:16.680 Exactly.
01:06:16.840 That's what allows us to share that with people on the path.
01:06:19.780 DJ is 27 years old.
01:06:21.380 I get to share a lot of things with him that he wouldn't have heard otherwise.
01:06:25.640 No.
01:06:25.860 Here, here's the thing.
01:06:27.680 There's another way to look at it too.
01:06:30.220 And this really helped me a lot.
01:06:33.580 How would you react if you were sitting in front of you and you, instead of being you,
01:06:42.180 was just a friend of yours.
01:06:43.180 Yeah.
01:06:43.600 Okay.
01:06:43.920 And you're sitting there and you're telling and spouting and venting about all these things
01:06:48.040 you feel guilty about, how would you actually react to it?
01:06:51.540 How you would likely react is you would say, bro, come on, man.
01:06:56.320 Everybody does dumb shit.
01:06:57.380 Right, right, right.
01:06:57.960 It's all good.
01:06:58.420 Like you did some dumb shit.
01:06:59.640 Everybody does dumb shit.
01:07:00.880 And then you would say, but it's good you're not doing it.
01:07:03.780 Yeah.
01:07:04.140 Right?
01:07:04.340 And then you would make fun of him and be like, yeah, that's pretty dumb.
01:07:06.600 Right, right.
01:07:06.860 Remember that one time?
01:07:07.820 Yeah.
01:07:08.240 And then you would move the fuck on.
01:07:09.740 Exactly.
01:07:10.060 You know?
01:07:10.720 And so if we could stop and analyze our own guilt and shame and then address it as you
01:07:18.520 would address it if a friend were confiding in you.
01:07:21.260 Yes.
01:07:21.660 I think that's been very helpful for me.
01:07:23.280 Yeah, and I think that's the healing journey.
01:07:25.440 It's not a destination or a one-time thing.
01:07:28.520 It's an ongoing journey of understanding that I've got to integrate these lessons.
01:07:33.580 I've got to keep mending and growing beyond the old self that was hurting myself or other
01:07:38.480 people.
01:07:39.680 And the thing that I love about you, what you said a few minutes ago, is that you see the
01:07:43.080 masterpiece in everyone.
01:07:44.760 And so you see their greatness in them even when they don't see it themselves.
01:07:48.460 I believe that I look at people the same way.
01:07:50.620 Yeah, you do.
01:07:51.020 I want them, I see what's possible and I see where they're at now, the vision and how
01:07:56.040 they can get there if they just overcame a few things.
01:07:58.980 And a lot of it is how we beat up ourselves from the past stuff we did.
01:08:03.900 And if we can do what you said, which is heal, I call it healing, but if we can address
01:08:08.720 process-
01:08:09.320 I stay away from that term.
01:08:10.160 Yeah, yeah.
01:08:10.540 But it's all good.
01:08:11.520 Yeah, exactly.
01:08:12.060 But if we can address it, process it in a healthy way and integrate the wisdom, for me,
01:08:18.280 that's healing.
01:08:19.380 If we can do that-
01:08:20.480 No, it's a fair word.
01:08:21.500 Yeah, exactly.
01:08:22.320 I get it.
01:08:22.960 Remember that healing may not be talked about in this show, but that's how I speak about
01:08:26.580 it.
01:08:26.660 Yeah, yeah.
01:08:27.360 Because really, I don't think you can have freedom without healing.
01:08:29.900 No, you can't.
01:08:30.920 So call it what you want, but I think you got to integrate-
01:08:33.080 I'm just teasing you.
01:08:33.660 And I think if people want to be the masterpiece that they are born to be, if they want to
01:08:39.480 be able to step into that greatness that they are able to step into, we must at some point
01:08:45.160 mend and create meaning from the past things that hold us back.
01:08:48.360 We must come to a place of, I'm processing this.
01:08:51.480 I'm no longer going to be defined by these things.
01:08:53.580 I'm going to move into the masterpiece that I'm capable of creating.
01:08:57.540 And that's what the whole process is about.
01:08:59.520 It's about mending, healing, and moving forward into a meaningful mission, not just about
01:09:05.940 me.
01:09:06.420 How can I fill up me and succeed and win and prove people wrong?
01:09:10.600 It's about how can I fill up all of us around me?
01:09:13.640 How can I fill up we and serve by leaning into my talents and gifts and doing something
01:09:19.660 beyond me?
01:09:20.460 And that's what you've done so beautifully here.
01:09:22.460 It's bigger than you.
01:09:23.680 And it impacts so many people in the world.
01:09:26.420 Thank you, bro.
01:09:27.300 You know, there's people listening right now and they're like, yeah,
01:09:29.580 but I did this and this and this.
01:09:31.320 Bro, listen, you didn't reinvent the fucking world of fucking up.
01:09:36.080 We've all, there's plenty of people who have done whatever it is, whatever it is that you,
01:09:40.820 you know, are ashamed of or holding guilt for.
01:09:43.920 It doesn't matter what it is, bro.
01:09:45.620 We all have those things in our past.
01:09:48.900 Every single, if people were truly honest and like you could see people's true lives,
01:09:53.880 like everybody would feel a lot better because they'd be like, oh shit.
01:09:58.060 And here's the thing.
01:09:58.740 The thing that I was pretty bad, but that, okay.
01:10:00.940 That's kind of fucked up, but die.
01:10:02.160 You a little, you messed up.
01:10:03.580 Well, here's the thing.
01:10:04.580 You know what?
01:10:04.920 What's crazy is, you know, I've talked about this many times that I was sexually abused
01:10:09.880 when I was five years old by a man that I didn't know, right?
01:10:12.300 Not a family member, but a man that I didn't know.
01:10:15.120 And for 25 years, no one knew this about me except for me.
01:10:19.020 It was, I was riddled with shame and insecurity thinking to myself, if anyone knew this, specifically
01:10:25.360 any men or guy friends of this knew this about me, no one would accept me.
01:10:29.980 No one would love me.
01:10:31.220 They would all want to just kick me out of their group and I would have no community and
01:10:36.620 I would be a loser forever.
01:10:37.820 That was the fear that I lived with for 25 years.
01:10:40.080 So I amassed a sense of false confidence to try to fit in.
01:10:44.820 But really, I was really deeply wounded and insecure and afraid that if people actually
01:10:49.000 knew what had happened to me, no one would accept me.
01:10:53.000 So it's a huge fear and an insecurity.
01:10:55.220 And here's the crazy thing.
01:10:57.000 One in six men in America have been sexually abused.
01:11:00.200 So you think about all the men in this place.
01:11:02.300 I don't know how many men work here, but it's probably a few hundred.
01:11:06.040 There's likely that a lot of people here and they've probably never spoken about it.
01:11:11.920 Or maybe that hasn't happened to them, but they were, they were manipulated by an abusive
01:11:15.920 father.
01:11:16.520 They were beaten.
01:11:17.280 They were this, that whatever, or they were abandoned, whatever it might be.
01:11:20.440 And we're talking, we're talking real shit.
01:11:22.240 We're not talking made up victimhood shit.
01:11:24.620 No, no.
01:11:24.960 We're talking about this actually happened.
01:11:26.340 Stuff happened.
01:11:27.240 This shit we ain't make no post about.
01:11:28.420 That's right.
01:11:29.200 I know you went through a lot of stuff that you've talked about publicly and privately.
01:11:33.740 And I think it doesn't mean we have to talk about it all over the social media and say
01:11:38.840 these things of what have happened to us.
01:11:41.120 But I feel like we must learn to address it with ourselves, with a friend, with a coach.
01:11:46.040 I don't care how you address it, but you've got to learn to speak it into existence
01:11:50.080 or write it down so that you can get it out of you.
01:11:52.660 So it doesn't poison you anymore.
01:11:54.040 And sometimes it is appropriate if you feel the need to say it on social.
01:11:58.040 That's okay too.
01:11:58.640 100%.
01:11:58.880 It empowers other people.
01:11:59.820 Here's what's not okay.
01:12:01.080 What's not okay is telling the same fucking story for the next fucking 20 years and using
01:12:06.200 it as an excuse as to why you didn't progress from there on out.
01:12:08.420 Exactly.
01:12:08.960 That's what's not okay.
01:12:09.680 What did you do about it?
01:12:10.720 Yeah.
01:12:11.060 That's right.
01:12:11.520 Now what?
01:12:11.980 Yeah.
01:12:12.140 Exactly.
01:12:12.480 So anyways, I feel like, especially with men, and I know you got a lot of men listening
01:12:17.060 and watching, it's like, get the poison out.
01:12:21.140 Yeah.
01:12:21.340 Whatever the shame and the thing that you haven't forgiven yourself that you've done or that
01:12:24.820 others have done to you, find a way to process however you want to and get it out of you so
01:12:30.220 that you can become a masterpiece.
01:12:31.720 Dude, I hear from so many men specifically who struggle with this shit.
01:12:37.560 And they're like, bro, I did these things and I don't know how to forget.
01:12:41.420 Like, I get so many, so many questions from men about not understanding how to forgive themselves.
01:12:49.860 I mean, it's hard, man.
01:12:50.700 Yeah, dude.
01:12:51.340 Especially the soldiers that listen to your show, a lot of former military guys that are
01:12:55.180 part of this community and the things they've had to experience to be in service.
01:12:58.720 But still, they feel like, man, I can't believe I did these things to these people.
01:13:02.660 Yeah.
01:13:02.880 And I can imagine what that would feel like.
01:13:05.240 Yeah.
01:13:06.000 So I didn't mean to cut you off.
01:13:06.900 I think, no, I mean, bro, I'll cut you off.
01:13:10.560 I'm kind of known for it.
01:13:11.680 It says right up there, let people talk.
01:13:13.480 You know, I can't help it.
01:13:14.780 This is a reminder for you.
01:13:16.000 So like, you're the best interviewer on earth and you and Ed, in my opinion.
01:13:20.440 And then, you know, I like to call our full length episodes conversation.
01:13:25.060 Sure.
01:13:25.640 Because I am a terrible interviewer.
01:13:27.800 You're great, man.
01:13:28.500 You do a great job listening.
01:13:29.540 Well, I notice it.
01:13:30.880 I've worked a lot on it.
01:13:31.600 I know.
01:13:31.820 I see it.
01:13:32.260 Yeah.
01:13:32.400 Well, and I learned from watching you.
01:13:35.800 You remember that commercial?
01:13:36.900 Back in the day, dude, like the dad came in with a boxer.
01:13:39.500 Yeah.
01:13:39.660 I know you remember, Keith.
01:13:41.080 Yeah.
01:13:43.680 Dude comes in, finds his kid smoking weed.
01:13:46.140 He's like, where'd you learn this?
01:13:47.100 He's like, I learned it from watching you.
01:13:48.620 Oh, yeah, yeah, yeah.
01:13:49.620 Yeah.
01:13:49.980 That's funny.
01:13:50.660 What were you saying?
01:13:51.160 I interrupted you, though.
01:13:52.140 What were you saying?
01:13:52.720 I don't know.
01:13:53.500 I got a question for you guys.
01:13:54.680 I mean, talking about the struggle, things that, you know, you're, you know, I guess not happy
01:14:01.680 that you've done in the past, things like that.
01:14:03.220 Would you guys say a healthy way of kind of dealing with that is just like one thing for
01:14:06.740 me personally, I've had a lot of hardship struggles, right?
01:14:10.220 But I've always, in the back of my mind, had a mentality like, well, fuck.
01:14:14.640 I mean, I know there's somebody else out there that had it worse.
01:14:17.180 So it's not that bad.
01:14:18.840 But that's discounting it.
01:14:20.520 It's, yes.
01:14:21.720 Someone's always going to be worse than you.
01:14:23.580 There's going to be people doing horrible things or having worse things done to them
01:14:26.980 than you or, you know, whatever it is.
01:14:28.560 A hundred percent, but that's, that's discounting still the things that you've gone through.
01:14:32.780 You're not, you're not validating that this is a real thing that's bothering you.
01:14:35.640 Yeah, exactly.
01:14:36.540 And I used to do that for a long time.
01:14:38.060 For 25 years, almost every day, I would have this movie in my mind of me being sexually
01:14:44.040 abused that was happening, right?
01:14:45.780 It was kind of like my mind was replaying it over and over again.
01:14:49.720 It's traumatizing to like experience in your mind almost constantly.
01:14:53.160 It's why I couldn't sleep at night.
01:14:54.340 It was just like, it's exhausting.
01:14:56.100 And I kept trying to discount it and say, oh, it's not that big a deal.
01:14:59.980 Like in my little brain developing over years, I was just like, ah, whatever.
01:15:04.000 It's not a big deal.
01:15:05.020 Don't be a pussy.
01:15:05.740 Don't be a wuss.
01:15:06.380 Just step up.
01:15:07.040 Just like get stronger.
01:15:08.020 Who cares?
01:15:08.600 Like it doesn't matter.
01:15:10.400 And again, that darkness drove me to get results in sports.
01:15:15.240 And so it worked in terms of success, but it left me feeling very alone and unfulfilled.
01:15:21.880 So it didn't work in terms of spiritual success.
01:15:25.180 It won't work in practicality either.
01:15:27.220 And here's the thing.
01:15:28.120 I meant to say this earlier, but I missed it.
01:15:30.760 But it doesn't practically work either to drive.
01:15:33.720 You cannot be driven by the dark side all the time.
01:15:36.420 And that's coming from me, someone who preaches the usefulness of it.
01:15:40.080 Because it is useful at times.
01:15:41.300 Very useful.
01:15:42.340 And you are going to have to use it no matter what phase you are in at certain times.
01:15:47.220 The key is knowing when it's appropriate to use it and knowing that it shouldn't be all
01:15:52.740 consuming and burn you to the ground.
01:15:54.160 And that's something that I think since I've met you, I think that's the most profound
01:15:58.560 improvement I've made personally.
01:16:01.040 That's what I'm most proud of.
01:16:02.280 That's great, man.
01:16:03.060 So, but practically speaking, that dark side will drive you.
01:16:09.260 And I didn't mean to interrupt, but this is an important point.
01:16:12.400 The direct, the dark side will drive you to a certain point of success.
01:16:18.340 And that point of success is in the seven, eight figure range.
01:16:21.000 I mean, you can do very well with that.
01:16:22.520 A hundred percent.
01:16:22.980 Okay.
01:16:23.960 However, when you want to expand past that, you have to come to the realization that it's
01:16:30.260 not about you and it's about serving.
01:16:32.100 It is.
01:16:32.480 It's about providing some sort of value.
01:16:36.200 However you see to the people around you, to your customers, everything.
01:16:40.980 And what you'll realize is that when you become purpose-driven, you actually make a whole lot
01:16:47.360 more fucking money.
01:16:48.360 A hundred percent.
01:16:48.820 So it's a, it's a, there's practicality to what you're saying.
01:16:51.800 It's not just, Hey, uh, the dark side's not good.
01:16:55.500 No, it is good.
01:16:56.280 Sometimes.
01:16:56.800 Sometimes that's all you got.
01:16:57.980 Sometimes.
01:16:58.480 Guess what?
01:16:59.260 Fuck you motherfucker.
01:17:00.080 And I'm going to fucking do this.
01:17:01.120 I'm going to shove it down your fucking throat.
01:17:02.320 So that is very practical when you're in the beginning phases.
01:17:05.740 Yes.
01:17:06.180 I believe, but once you get you off the ground.
01:17:08.400 Yes.
01:17:09.000 Yeah.
01:17:09.260 And dude, and I don't think you should ignore it.
01:17:11.060 I think you should use it.
01:17:12.060 I think you should recognize that these people are being dicks and you're going to shove it
01:17:16.560 down their fucking throats and that will get you off the ground and get you to a good
01:17:20.240 place, but it's not sustainable.
01:17:21.420 It's not sustainable.
01:17:22.580 And it, there is a ceiling to it.
01:17:24.860 There's a ceiling to it because you have to, you have to come to the understanding that that's
01:17:30.420 that's not what actually makes empires or fortunes or true wealth that will make you a decent
01:17:38.220 income.
01:17:39.200 What actually makes you wealthy is a combination of your purpose, the value you provide, the
01:17:47.020 money that you make from providing that purpose, but also the fulfillment that you feel by actually
01:17:53.580 delivering value to other human beings.
01:17:55.740 Yeah.
01:17:56.260 That's wealth.
01:17:57.100 The beliefs there.
01:17:57.840 And I also think, and I also think wealth is having beautiful relationships in your
01:18:01.760 life.
01:18:01.940 For sure.
01:18:02.400 That people that care about you, that are there for you.
01:18:04.760 You can't do that when you're burning the world down.
01:18:06.340 Nah, man.
01:18:06.820 You can only do that when you become purpose-driven.
01:18:08.540 Because you become resentful, you become a win-lose mentality.
01:18:11.140 Yes.
01:18:11.480 And you're going to hurt the people closest to you.
01:18:13.100 You're going to push them away.
01:18:13.980 You're going to have to find new friends always, and it's exhausting.
01:18:16.620 It's a balance, bro.
01:18:17.680 Yeah.
01:18:17.880 It's knowing, truly it is.
01:18:19.780 It's knowing where it's appropriate to use and where it's not.
01:18:24.760 But ultimately, if you want to save 10 years, real talk, 10 years of being pissed off, just
01:18:32.120 understand right now that the reason that you're in business, the reason you do what
01:18:37.180 you do is to serve your customers and to serve your employees.
01:18:40.340 If you could realize that that is actual truth right now, you are much further ahead.
01:18:46.040 And I think, DJ, to follow up with what you were saying, there's a lot of men out there
01:18:52.200 who are really good men, but they don't do the extra little courageous work that it takes
01:18:59.040 to become great men.
01:19:00.540 I'm not speaking about this with you, but it's just like if men have the thing of, you
01:19:05.120 know, well, I had it rough or this was tough, but it wasn't as bad as my buddy or this person
01:19:09.340 or this person I see on the news, you discount it and you still don't address the things that
01:19:13.240 are holding you back, whatever that is, your shame, your insecurity, your guilt, your flaws,
01:19:17.480 you don't address it.
01:19:18.400 It's going to keep you at good and it's not going to make you great.
01:19:21.740 And I think that's the switch.
01:19:23.460 That's like the next level unlock that supports you from expanding your ability to experience
01:19:32.240 all the stuff you want in life that you love, a rich life.
01:19:35.760 If it's more love, if it's more intimacy, if it's more wealth, if it's better health,
01:19:39.740 whatever it is, that's that extra unlock that takes it to the next level in my mind.
01:19:44.300 And that's what I get worried about is men who stay good and don't become great by doing
01:19:48.200 that extra little work.
01:19:50.460 I think, I think, I think that's a very great point, bro, because.
01:19:57.420 Well, society tells us otherwise.
01:19:59.420 Well, what do you mean?
01:20:01.140 Like society tells us that as, as men, like it's okay.
01:20:03.640 Like, you know, we don't have to talk about our feelings.
01:20:05.540 We, you know, we, we, we can.
01:20:07.100 Yeah.
01:20:07.120 But see, dude, I also believe that society has overcorrected to the point where people
01:20:10.880 are just gushing out all their bullshit.
01:20:12.880 Too much victimhood.
01:20:13.500 Yeah.
01:20:13.760 And it's like, bro, come on, man.
01:20:15.320 That's what I'm saying.
01:20:15.680 Like I'm addressing it, bro.
01:20:16.560 I was fucking broke as a kid.
01:20:17.720 I get it.
01:20:18.180 Yeah.
01:20:18.380 You know what I'm saying?
01:20:19.140 But there's, there's a, there's a balance there.
01:20:21.920 Yeah.
01:20:22.160 And there's a, there's a line to walk.
01:20:23.660 The time and a place.
01:20:24.380 And there's a balance.
01:20:25.120 And what we've seen over the last five or six years, in my opinion, is we've seen a culture
01:20:30.560 of victimhood, uh, overtake because, you know, it's being celebrated.
01:20:37.300 It's being celebrated.
01:20:38.360 That's the challenge.
01:20:39.100 And it sounds good.
01:20:39.960 It sounds good to like, accept yourself and love yourself.
01:20:43.940 And it doesn't matter that you're 450 pounds and that you eat shit every day.
01:20:47.980 You should still love yourself.
01:20:49.440 And it's beautiful.
01:20:50.500 And it's just broke.
01:20:51.560 Like there's been this, this societal shift to where, you know, it's almost the opposite
01:20:58.700 of the way it was.
01:20:59.560 What you're describing is the way that it was, but I'm tough.
01:21:03.440 I'm, I'm overly, you were a whole book about this.
01:21:05.680 We all got shit to deal with.
01:21:07.200 Yeah.
01:21:07.680 And, and, you know, fucking man up.
01:21:11.000 Right.
01:21:11.360 And there, there's, there's a time for that.
01:21:13.940 Okay.
01:21:14.300 Like if you're in the heat of fucking battle, bro, and you just don't have time to deal
01:21:17.180 with the shit right this second.
01:21:18.280 Yeah.
01:21:18.620 And we've corrected over to this point now where people have made their identity victimhood
01:21:24.800 and they talk about their thing, their, their, you know, their, whatever it is, the traumatic
01:21:30.340 thing, your upbringing, your, your, the sexual misconduct, these things, these things become
01:21:36.540 our identity.
01:21:37.400 Okay.
01:21:37.880 And when they become our identity and we talk about them all the time, what actually happens
01:21:42.200 is we create a prison for ourselves to live in as victims.
01:21:44.840 Yes.
01:21:45.280 And that's why I'm so anti that culture.
01:21:49.120 Yeah.
01:21:49.400 I understand there's a place for vulnerability and there's a place for, and there is real
01:21:55.480 and you need to have it.
01:21:56.600 There, there's a place for addressing the issues internally, but there's also a place
01:22:00.840 for saying, well, that doesn't make me who the fuck I am.
01:22:03.500 Yeah.
01:22:03.860 That's something that some dickhead did to me fucking 25 years ago.
01:22:08.180 And you know what?
01:22:09.600 It sucks.
01:22:10.660 I learned this.
01:22:11.640 This is what it did for me.
01:22:12.660 And now I'm going to leave it over here and I'm going to continue to move forward.
01:22:15.000 Yeah.
01:22:15.180 And I think to add to what you're saying is like, yes, you can accept and love yourself,
01:22:19.300 but it doesn't mean you get to be lazy.
01:22:21.800 It's like, how can I be even more disciplined in my mission moving forward and make the masterpiece
01:22:27.440 come out of me?
01:22:28.660 It's not, it's not saying I'm, I accept myself, I forgive myself.
01:22:31.680 And now I'm good to just be lazy.
01:22:34.380 Unless that, that brings you fulfillment.
01:22:36.300 But a lot of us get fulfillment from the discipline, from using our gifts and talents and adding
01:22:41.240 values to others.
01:22:42.140 Yeah.
01:22:42.420 That's why the meaningful mission for me is so important to have.
01:22:45.240 And I think every man and anyone should have a meaningful mission for me.
01:22:49.120 I know what it is in one sentence.
01:22:50.660 And then I make decisions daily based on that one sentence mission for my life in this season
01:22:57.340 of my life.
01:22:57.840 I know you guys are very clear on your mission and allows you to be disciplined because there's,
01:23:03.620 if there's a meaningful mission, it requires you to become something you aren't yet.
01:23:07.800 You have to be disciplined to get there.
01:23:09.880 It's not going to happen by being lazy.
01:23:11.660 Right.
01:23:12.000 And that's why I think we need to be clear on what that meaningful mission is for us.
01:23:15.220 Well, and I think we also have to be conscious that our point is we have to be very careful
01:23:19.060 to not make these bad things that happen to us, our identity.
01:23:23.680 Yes.
01:23:24.140 Right.
01:23:24.440 Like I got stabbed in the face, bro.
01:23:26.360 Like, like here, here, here.
01:23:28.740 And I got once in the back too.
01:23:30.440 Okay.
01:23:32.020 It was, could have been very easy for me as a 23 year old man who worked retail, who had
01:23:36.760 to deal with people face to face to make that my entire identity and say, that's the whole
01:23:41.760 reason I couldn't make it because people had to look at my face.
01:23:45.540 And then when they looked at my face, it scared them or it made them uncomfortable, which it did.
01:23:49.880 It was swollen the size of a grapefruit for a fucking year, bro.
01:23:53.340 People would either look at the floor or look like look around or they would look right at your
01:23:59.160 face and they said, bro, what the fuck happened to your face?
01:24:01.380 So you're dealing with this all the time.
01:24:03.220 It would have been easy for me to say, man, fuck, I can't do business now because this happened to me.
01:24:09.320 Yeah.
01:24:09.520 But instead, and I was lucky because I had an incredible, uh, angel kind of bring me this
01:24:15.840 message.
01:24:16.740 Uh, you know, the, the, this woman who I met in the grocery store had been burned over 90% of her
01:24:22.320 body and, uh, her whole family had died in a plane crash and the, like, dude, her face was like
01:24:28.640 melted off.
01:24:29.400 Really?
01:24:29.820 Yeah.
01:24:30.120 And we, we, you met her in a store.
01:24:32.300 Yeah, bro.
01:24:32.820 So like, I, you know, I went through a bad, uh, a bad time, like where I was very suicidal.
01:24:39.220 You know, for real, like I had thought about how I was going to do it.
01:24:41.780 It was basically just a matter of when I was going to, and, uh, you know, you got to remember,
01:24:45.820 bro, I was 23 years old.
01:24:46.800 Like I was decent looking dude.
01:24:48.360 I'm like, you know, I'm like crazy man.
01:24:50.720 I'm never going to meet any girls.
01:24:52.200 You know what I'm saying?
01:24:52.860 Like it was bad.
01:24:53.980 It was a lot to deal with.
01:24:55.820 And I didn't have the maturity or understanding to know, like, actually, bro, it's not that
01:24:59.840 big of a deal.
01:25:00.480 Right.
01:25:01.200 Um, but I was walking down the, the, the, the aisle of grocery store and this woman,
01:25:08.020 we bumped carts at the end and I would have my head down and I looked up and she was standing
01:25:14.800 there and I couldn't tell if it was a man or a woman because she was wearing like a raincoat
01:25:18.240 and a rain hat and brought her face was completely gone.
01:25:21.940 Melted.
01:25:22.500 Completely gone.
01:25:23.560 Like, you know, like no nose or anything.
01:25:26.160 And she looks at me, bro.
01:25:27.580 And she looks at me right now.
01:25:28.740 She goes, what happened to your fucking face?
01:25:31.100 No way.
01:25:31.660 Yeah.
01:25:31.860 Like as a joke, like, cause she knew, because at that time I had a big swelling going on.
01:25:36.260 She knew what I was going through.
01:25:38.700 And, uh, we had like a 15 minute conversation and then I left.
01:25:42.600 I never saw her again, never heard from her again or never anything.
01:25:44.760 Like I, I, I don't know if that was like a real person or if it was an angel or what the
01:25:49.680 fuck happened, but whatever it was, it set me on a different trajectory.
01:25:52.700 Really?
01:25:52.960 Yeah.
01:25:53.500 And the trajectory that I went on from that point forward was how can this serve me?
01:25:58.200 How can this serve me?
01:25:59.740 And the, the immediate thing that I found that it served me was, well, nobody remembers
01:26:05.760 you because you guys are so insignificant.
01:26:07.400 Now people definitely remember you, you know, like, Hey, who's a, who, you know, those guys
01:26:11.840 over supplement super stores.
01:26:12.960 And they're like, no, who's that?
01:26:14.040 You know, Andy, the guy with the scars, it may as silly as that sounds, it was an advantage
01:26:19.980 that other people didn't have.
01:26:20.980 Right.
01:26:21.380 So I was able to find meaning in that.
01:26:23.080 And like, instead of me going down the road of like, I could have went one of two ways.
01:26:27.760 I could have went the way I went and ended up here and continue to go.
01:26:31.600 Or I could have been the person that said, fuck, this doesn't happen to anybody else.
01:26:36.340 Nobody else has been stabbed in the fucking face.
01:26:38.760 Everybody else, you know, I could have made that story and I could have just quit.
01:26:42.800 Yeah.
01:26:43.120 And that's, that's the problem with the victim culture that we have.
01:26:46.940 Anything that you're going through, anything that you've been through, these things have
01:26:53.020 positive and meaningful purpose.
01:26:55.600 If you choose to examine them and sometimes it's really hard, right?
01:27:00.240 Like sometimes it's a family member dying.
01:27:02.720 Sometimes it's something that you have a really fucking hard time understanding what good could
01:27:08.400 possibly come from this.
01:27:10.180 But if you look hard enough and you think hard enough and you give yourself enough openness
01:27:14.660 to consider the realm of possibilities, there's always a way to serve that comes from these
01:27:19.740 things.
01:27:20.140 A hundred percent.
01:27:20.580 Yeah.
01:27:20.880 And I found that to be true, man.
01:27:22.360 That's a beautiful story, man.
01:27:23.280 The most impactful people that I've ever met in my life, brother, are people who have been
01:27:26.880 through the worst shit.
01:27:28.020 The worst.
01:27:28.640 The worst.
01:27:29.360 You know, Jason Redman?
01:27:30.780 I know who he is.
01:27:31.780 I haven't met him, but I admire him.
01:27:33.440 Yeah, I almost got his face blown off and came back and it's unbelievable the amount
01:27:39.100 of peace he has and the amount of joy because what he thought was like the end of his life
01:27:44.460 or the end of his purpose became his purpose, right?
01:27:47.460 And he leaned into how can I actually teach and serve from this place, not from a victim
01:27:53.040 mentality, but this happened to me.
01:27:55.100 It's unfortunate.
01:27:55.840 I almost lost my whole face and reconstructed it.
01:27:58.160 Uh, and I think he got a shot a few other times and he created a sign in the, uh, in
01:28:03.940 his hospital room that essentially kind of made it, it went viral.
01:28:06.780 It was like, if you enter this room, you must be positive, a hundred percent positive and
01:28:11.100 have zero pity for me.
01:28:12.560 It says something like this.
01:28:14.040 Yeah.
01:28:14.060 Yeah.
01:28:14.820 And, um, he was just like, I'm not going to be taking any pity from being a victim saying
01:28:20.740 it's going to hold me back from living my life, building relationships with my family,
01:28:25.000 being of service and it's catapulted him because he's owned it, right?
01:28:30.060 He owned what happened to him and he said, I'm going to go out there and make a big impact.
01:28:33.800 And it's a beautiful thing when someone owns the traumas or the tragedies that happen and
01:28:38.320 they serve.
01:28:40.100 Yeah, bro.
01:28:41.320 By the way, Jason, if you hear this, I would love to have you on the show.
01:28:44.000 Oh, you got to have mine.
01:28:44.860 He's great.
01:28:45.260 He's friends with a lot of my friends.
01:28:46.700 I just never met him in person.
01:28:47.840 Yeah.
01:28:48.020 He's great.
01:28:48.780 Um, bro, I'm super excited for your book to get out there.
01:28:53.580 Um, thanks man.
01:28:54.460 When does it, when does it actually March 7th drops?
01:28:57.200 Okay.
01:28:57.300 This is what it looks like for you guys on YouTube.
01:28:59.420 We're doing YouTube now.
01:29:00.520 I love it, man.
01:29:01.480 We just started.
01:29:02.480 Oh man.
01:29:02.760 You should have done that years ago.
01:29:03.840 I know, bro.
01:29:04.660 Well, I think you told me that.
01:29:05.840 And I just wait, it's going to blow up for you.
01:29:07.400 It's going to blow up, man.
01:29:08.280 Yeah.
01:29:08.640 I, uh, it's been cool so far, you know, it's still pretty slow.
01:29:11.800 We're getting, uh, we're getting shadow banned on YouTube for the cursing.
01:29:15.880 So like they have green, yellow, and red apparently.
01:29:18.240 And I'm in the yellow.
01:29:19.800 So it's, you know, which is like, I thought we were, but these guys are working on getting
01:29:26.620 that taken care of YouTube promised me that if I, if I, uh, uploaded full episodes that
01:29:30.880 they would make sure that didn't happen.
01:29:32.080 So we're working on getting that taken care of, but it's been cool.
01:29:34.260 I think it's giving people a different ass, uh, different, um, like, I think it's different
01:29:39.260 for people when they just listen versus when they watch.
01:29:41.660 Yeah, man.
01:29:41.900 And you're going to get a whole new audience.
01:29:43.200 We've got almost like almost, I mean, 2.6, 2.7 million subscribers on our main channel.
01:29:48.100 Yeah.
01:29:48.380 On YouTube.
01:29:49.060 On YouTube.
01:29:49.640 Yeah.
01:29:49.800 That's awesome.
01:29:50.340 We got a hundred million views last year on the main channel and we dub in Spanish.
01:29:55.620 Uh, and we got 50 million views on our Spanish channel.
01:29:58.080 Yeah.
01:29:58.200 You're killing it.
01:29:58.740 So you're going to be able to really impact more lives because people are to discover you on
01:30:02.440 YouTube more.
01:30:03.140 Yeah.
01:30:03.380 And, uh, it's just going to expand your reach.
01:30:05.940 You know what I found too, also on YouTube, which I think is really cool.
01:30:08.620 And a shout out to everybody that watched on YouTube is that the comments that people
01:30:12.240 make are much more real comments.
01:30:14.980 Yeah.
01:30:15.180 It's good.
01:30:15.620 It's not trolling.
01:30:16.680 It's like they actually give a shit.
01:30:18.740 And I thought, I think the culture on YouTube is better.
01:30:21.020 It is.
01:30:21.500 Um, you know, Instagram is so trolly.
01:30:24.140 It's just like.
01:30:24.880 So many bots and trolls.
01:30:25.980 Yeah, dude.
01:30:26.400 Yeah, dude.
01:30:26.740 It's just like, they need to clean it up.
01:30:28.360 Yeah.
01:30:28.780 Um, but anyhow, uh, this is the book.
01:30:32.900 And I think you guys, I got to skim through it for about 15 minutes before, um, we started
01:30:39.240 the show.
01:30:39.640 I haven't read it yet.
01:30:40.440 I am going to read it.
01:30:41.260 It's going to be my next book.
01:30:41.980 I read on 75 hard.
01:30:42.980 Um, but the main thing that I want to make you guys understand is that Lewis understands
01:30:50.680 what the fuck is going on.
01:30:52.040 Okay.
01:30:52.440 He's interviewed very well.
01:30:55.700 Some of the greatest minds that are alive.
01:30:57.720 Right.
01:30:58.180 I mean, dude, hundreds and hundreds and hundreds of them.
01:31:00.860 And I'm not saying thousands, cause I'm sure there were some duds along the way, but the
01:31:04.680 reality was this dude understands and he's done a lot of great things in, in, uh, in his
01:31:09.780 life.
01:31:10.140 And I hope you guys support him by buying his book.
01:31:12.920 Um, and bro, I appreciate you coming on sharing today.
01:31:16.040 Thanks brother.
01:31:16.480 Thanks for having me.
01:31:17.160 Yeah.
01:31:17.600 It's really good to see you too.
01:31:18.660 It's good to see you brother.
01:31:19.320 Yeah.
01:31:19.440 It's been, it's been a couple of years.
01:31:20.820 Missed you, man.
01:31:21.440 Yeah.
01:31:21.760 I'm going to give you a bigger bear hug when we leave.
01:31:23.440 Yeah.
01:31:23.840 Yeah.
01:31:24.620 Thanks.
01:31:24.860 So anything you want to leave them with, I just love that you are a big believer that
01:31:33.020 every human being is a masterpiece waiting to come out.
01:31:36.080 And I would leave people with that.
01:31:37.780 You know, if there's something you feel like you haven't done yet, or you haven't said yet,
01:31:42.600 or you haven't stepped up into yet, whether inside of you or outside of you, now's the
01:31:46.920 time.
01:31:47.240 I think your show is an amazing platform for people to find meaning and create consistent
01:31:53.680 discipline in their life.
01:31:56.280 Um, yeah, I just love seeing everyone who's doing 75 hard constantly.
01:32:00.960 I still haven't done it fully myself.
01:32:02.680 You know, I got to get the courage to complete that thing fully, but I love seeing other people
01:32:06.500 transform their mind and their discipline from that.
01:32:08.620 I'm a pretty disciplined guy in other ways, but I love seeing that being a catalyst for
01:32:12.560 so many.
01:32:13.500 And, uh, I would just encourage people to keep listening to you, watching you.
01:32:17.000 If you're new to YouTube, make sure you subscribe, uh, and share this out because I love this
01:32:22.020 conversation.
01:32:22.540 So lean into your masterpiece and be disciplined and consistent along the way.
01:32:27.700 Great, great shit.
01:32:29.000 Gotta keep it real, bro.
01:32:30.760 I love you, man.
01:32:31.360 Love you too, man.
01:32:31.900 Thanks for that.
01:32:32.440 Appreciate you coming on the show.
01:32:33.380 Thanks, man.
01:32:34.000 All right, guys, that's the show.
01:32:35.400 Uh, pay the fee.
01:32:37.340 Don't be a hoe.
01:32:38.400 Share the show.
01:32:39.060 All right.
01:32:39.300 Went from sleeping on the floor.
01:32:42.940 Now my jewelry box froze.
01:32:44.640 Fuck a pole.
01:32:45.460 Fuck a stove.
01:32:46.320 Counted millions in the code.
01:32:47.980 Bad bitch.
01:32:48.820 Booty swole.
01:32:49.640 Got her on bankroll.
01:32:51.280 Can't fold.
01:32:52.160 Doesn't know.
01:32:52.960 Headshot.
01:32:53.800 Case closed.
01:32:54.500 Close.
01:32:55.020 Chris, big man.
01:32:59.440 rules.
01:32:59.740 affirmous.
01:33:08.140 Speaker 6, 100 Prozent.
01:33:11.920 We'll be back.
01:33:12.020 We may be back.
01:33:12.340 The more you're here, uh, dollars Über goddamn.
01:33:12.820 Come on.
01:33:13.860 Come on.
01:33:15.100 Come on.
01:33:16.000 Come on.
01:33:16.900 Come on.
01:33:17.520 We'll be back.
01:33:18.360 We'll be back.
01:33:19.260 Come on.
01:33:20.100 Come on.