REAL AF with Andy Frisella - 47. Rules Young Entrepreneurs MUST Follow

00:00:00.000 Yo guys, it's Andy Priscilla and this is the show for the realists, say goodbye to the

00:00:17.320 lies, the fakeness, and delusions of modern society and welcome to motherfucking reality.

00:00:23.480 Hey, listen guys, today is a short real talk episode. Before I get into what I want to talk

00:00:31.240 about here, I wanted to say sincerely from my heart, thank you guys for all the great support

00:00:38.700 that you've shown. We live in crazy times, man. There's a lot of stuff going on that's making a

00:00:45.980 lot of us feel anxious. A lot of us feel depressed. A lot of us feel off. You know, a lot of us are

00:00:52.480 mad at literally everybody and we're trying to poke holes and take swipes and, you know,

00:01:00.020 put negativity out. And I'd like to remind you guys, you know, number one, you're going to get

00:01:06.420 back whatever you put out. So whatever you put out there, even in the smallest way, it's coming back.

00:01:13.780 And I would encourage you guys to make it a point during this time when you're feeling anxious and

00:01:19.700 you're feeling frustrated and you're feeling upset to make it a conscious effort to put out positivity.

00:01:26.300 All right. Because that is going to come back to you. And as small as that is, as small as it is

00:01:32.200 to say hi to someone, uh, and pay them a compliment that you wouldn't normally, or to do something nice

00:01:38.960 for someone, um, guys, those things help build how we feel on a daily basis. And so, you know,

00:01:49.600 a lot of you guys have hit me up and you're saying, man, I'm just so depressed. I'm just so down. I

00:01:54.920 can't figure out why I feel so down. Well, look, man, I I've talked to everybody I know, and everybody

00:02:01.360 feels this overwhelming feeling of like uncertainty and anxiety. You're not alone in that. We all feel

00:02:09.340 that. All right. It's not just you. And so before I get into what I'm going to talk about, which is

00:02:14.200 actually about business, uh, I'd like to remind you guys, you know, what you put out really affects

00:02:20.540 not only you, but the world. Okay. And when you put out good into the world, the world will give you

00:02:27.580 good back. All right. I'm a firm believer in that. I know it works. And I encourage you guys to be of

00:02:33.600 that mindset during these times. And in the second thing, if you're really struggling, if you're really

00:02:38.840 don't know what to do right now, take this time and focus on what you can control. This is why I'm

00:02:46.200 so happy that on March 9th, I started 75 hard because throughout all this chaos, throughout all this

00:02:54.340 crazy shit going on, I've been able to, instead of be overwhelmed by all these circumstances that I

00:03:01.420 can't control, none of us can directly, right? We can as a group, but not individually. I've been able

00:03:08.740 to maintain a sense of peace. I've been able to maintain a sense of progress. I've been able to

00:03:13.360 maintain a sense of organization and direction. And right now with everybody feeling lost, you know,

00:03:19.480 people are looking for things to do. And a lot of people are turning to things that are just making

00:03:23.580 them worse, you know? And look, I'm all about having some cold beers. I love beers. All right.

00:03:28.920 But the thing is, guys, is during times like these, when it's uncertain and when things are

00:03:35.540 very, very, very confusing, it's important that we control what it is we can control. And so if you're

00:03:44.520 one of these people right now, who's feeling overly anxious and overly, almost like down or depressed

00:03:51.600 about what's going on in the world and you feel like you're getting bombarded with negativity,

00:03:55.720 I would encourage you to find a project to work on that works on you. All right. Now, now 75 hard

00:04:03.660 is my program. It's free. I don't sell it. I'd recommend that because I believe in it a hundred

00:04:09.820 percent. I know it works. I know it's fucking great. And the results speak for themselves. Go search

00:04:16.560 the 75 hard hashtag. But if you're not going to do 75 hard, pick something that you can help improve

00:04:24.220 you, that you can control on a daily basis, because getting this momentum in the right direction for

00:04:30.380 you is going to be paramount to you not feeling these feelings that you're feeling. So, dude, I just

00:04:36.900 wanted to say that because I've gotten so many messages, guys, from people who are just like,

00:04:41.440 fuck, I am so down. I'm so confused. I'm so frustrated. I'm so angry. And guys, I am too.

00:04:49.840 But if it wasn't for the 75 hard and now I'm in the middle of phase one, it would have been a lot

00:04:55.220 worse. That's the truth. So, you know, if you're one of these people, take a minute and decide,

00:05:02.740 you know, and if you don't know what to do, do 75 hard. I just push you that way. It's going to fix a

00:05:08.740 lot of the things that you've had as issues over your whole life and you could fix them and become

00:05:13.500 better as you move forward through these difficult times when everybody else is sort of like throwing

00:05:18.660 in the towel and saying, fuck it. I'll wait till this is all over. Well, when's that going to be?

00:05:24.960 How long are you going to be waiting? You see what I'm saying? So, guys, make it an effort to do

00:05:29.320 something good right now for you, because that's all we can control. Now, that's my little intro,

00:05:35.760 and I just wanted to speak because I'm getting so many messages from people about that.

00:05:39.740 But I do have something I want to talk about today, and it has to do with business. I haven't

00:05:43.760 talked about business too much lately because, dude, honestly, people are interested in hearing

00:05:48.860 about business right now. People are interested in hearing about what's going on and trying to

00:05:52.640 figure out what is going on. And I've done my best to try to direct you guys and places to look.

00:06:00.600 And, you know, some of you have gone and looked and some of you haven't. Some of you

00:06:03.780 criticize me and say I'm conspiracy theorists. I'm not at all. I'm just open to seeing all the

00:06:09.860 different options that are out there, and I'm presenting questions and options for you to look

00:06:13.540 into as well. So, if you support that level of thinking like, hey, I'm open to like looking into

00:06:21.200 things, or if you don't, it's irrelevant to me. It's just impossible to talk about business when

00:06:26.440 everything else is fucked up. But I do have something that I think everybody needs to hear

00:06:31.300 when it comes to building a brand. A lot of you guys are really focusing right now on trying to

00:06:37.340 build your personal brand because you've realized that we don't know what's going to happen with

00:06:42.760 the economy. We don't know if you're going to have an actual job to go to. We don't know if they're

00:06:47.680 going to shut down everything again. It looks like they are, just like I've told you they would the

00:06:51.720 whole time. But there's uncertainty. So, a lot of people are trying to build their own thing.

00:06:56.760 And I just want to revisit something that I think is super relevant to younger entrepreneurs.

00:07:04.480 And when I say younger, I mean people who are new to the game. And when I say entrepreneur,

00:07:10.400 I mean if you're trying to build your personal brand too, okay? This goes hand in hand. Whether

00:07:14.540 you're starting a company, whether you're starting a personal brand, it doesn't matter what you're

00:07:17.300 starting. It is important that you understand the next few points that I'm about to talk about.

00:07:22.420 When you start out in business, it is very, very hard to get anything going. And it's very tempting

00:07:32.160 as a young business owner or a young entrepreneur or a young influencer to want to see someone out

00:07:41.160 there who you think is getting it done, right? They're where you want to be, sort of. And to talk

00:07:47.200 shit on them publicly. And I want to talk to you guys about why that's a terrible strategy and why

00:07:53.360 it will actually keep you from getting where you want to go. Now, remember, I've been doing this for

00:07:59.400 a long time. This is my 22nd year in business, all right? I understand how this works very well.

00:08:06.620 And so, when you're new and you're in the game, and you might be a couple years in, you might have

00:08:12.200 a million or two dollars in sales, and you might think you're figuring it out, but I can tell you,

00:08:17.280 you'll never get to that 10, 12, 50, 80, 200, 500 million dollar mark and more without obeying what

00:08:26.460 I'm about to talk about. And I'm going to tell you why. So, it's very tempting for us to talk shit

00:08:31.780 when we don't have anything going. For everybody, it's very tempting for us to say, well, look at that

00:08:38.160 fucking guy. He's not as good as me. Blah, blah, blah. He may not be. But apparently, something

00:08:44.600 he's doing is working. And he's probably been doing it longer than you. And he's probably in a

00:08:48.860 place for a reason that you want to be. All right? So, the first reason you don't want to talk shit on

00:08:55.580 the person is this. It brings unnecessary attention to the competition. Now, if you're a little brand,

00:09:02.180 all right, and you start procuring and developing and bringing in your own customers,

00:09:08.620 these customers are your customers. And the minute you open your mouth and you mention another brand

00:09:14.780 or another product or another company or another person, you're going to pique their curiosity.

00:09:21.500 And you think that because you're talking badly or negatively about that person, that they're going

00:09:27.220 to also believe you, but they're not. What they're going to do is they're going to go look,

00:09:31.920 and they're going to say, well, why does Tony think this and this and this about so-and-so?

00:09:37.420 Right? And then they're going to go see what this company's about or what this person's about. And

00:09:41.040 guess what might happen? They might like that person more than you. They might like that company

00:09:45.440 more than you. They might like their products more than you. And then what'd you do? You just gave away

00:09:50.800 one of your customers that you worked really hard to get. And this happens every day. This keeps

00:09:55.720 small businesses small every day. All right? So, rule number one, never bring unnecessary attention to

00:10:01.860 your competition. Okay? Rule number two, when you talk shit and you think that your customers are

00:10:08.400 like, yeah, really what they're saying behind the scenes is, fuck, dude, why is this guy so worried

00:10:13.140 about this other guy? Why is this guy so obsessed with these other guys? They must have something that

00:10:19.320 he doesn't. And customers are smart and they see that. And so, when you unnecessarily

00:10:24.840 draw negative attention to these other brands, people will go out. This is not 2012 where people

00:10:33.880 just jumped on the train and believed anything you said. This is 2020. All right? And what happens

00:10:39.940 is people go out and they do their own homework. They do their own research. And usually what they

00:10:44.620 find out is that you're full of shit. And that the reason you're talking bad about them is because

00:10:48.720 you're jealous. And they can recognize that you're trying to emulate a bunch of things that they're

00:10:53.880 doing, but then also talking shit on that person, which makes no sense to the customer. And they

00:10:58.900 ultimately end up seeing you as insecure, inferior version of that brand, of that person, of that

00:11:04.860 influencer. Okay? So, that's point number two. The customers hate it and they're smart and they

00:11:10.120 figure out why you're doing it. Point number three, here's the thing that you really have to be

00:11:15.760 careful about when talking shit. And this, I think this point keeps people or puts more people out

00:11:21.380 of business than really any of the other points that I'm going to cover here. If you get on a

00:11:26.880 bigger company's radar, okay, they have more resources than you. They have a bigger audience than

00:11:33.020 you. They have more money than you. They have a bigger reputation than you. Those things, they probably 0.88

00:11:39.920 have bigger supply chains. They probably have the ability to do things that you can't do. And they

00:11:45.580 probably have the ability to do them a lot faster. So, when you talk bad about another company and

00:11:52.100 then you end up getting on their radar, a lot of times those companies will just come up with ways

00:11:57.360 to make shit hard for you. You know, try to do everything they can to make your life difficult

00:12:03.720 just because they can. This happens all the time in business. Okay? So, you never want to get on

00:12:10.480 somebody's radar that has more power than you. It's a smart, strategic move. All right? And a lot

00:12:17.860 of you guys don't think about that. You don't realize that if a big company takes a little company

00:12:24.160 and takes their idea and brings it to market, it's not your idea anymore. It's their idea.

00:12:30.240 You don't understand that. So, stop getting yourself unnecessarily on people's radar that have the

00:12:37.140 power to basically take everything from you in a business sense. It's not good business. It's

00:12:43.500 terrible fucking business. All right? And fourth, and by the way, third, that reason right there is

00:12:50.080 what really, it either costs you for moving up or it'll put you out of business. And you won't be able

00:12:57.420 to figure out why. You'll be sitting there, all these things keep happening to you, and you'll be

00:13:03.240 thinking, what the fuck? Why is my ad spend going up? Why is this company doing this? Why are my

00:13:10.020 products not getting... Because, dude, the other company saw what you were doing and then took it

00:13:14.460 right from you and went and put it into play. And you can't recognize that. So, guys, stay off other

00:13:20.020 companies' radars. And here's the fourth point. The fourth point, I think, is the most important point

00:13:25.480 here. All right? One day, when you get big, which you will if you keep working hard, if you keep your

00:13:34.200 head down, you keep your mouth shut, and you do what you can do to be the best you can, you will garner

00:13:40.100 some piece of the pie. And if you're smart and you can learn from your mistakes and you're willing to

00:13:46.180 endure, you're going to be able to build that into a significant piece of the pie. And when you build that

00:13:52.540 into the significant piece of the pie, you're going to get on some of these big companies' radars

00:13:56.640 as default. Now, that's not a bad thing. Because at the top level of business, most of these bigger

00:14:04.680 companies, they work together. The CEOs, they're friends. The CEOs are hanging out on the weekends

00:14:10.360 talking about how they're going to do this and this and how they're going to help each other continue

00:14:14.980 to win. And a lot of you guys don't understand that. At a small business level, you know, it's a lot

00:14:19.920 of shit talking. It's a lot of boo-hoo. And it's a lot of, you know, oh, you know, Tony's doing this

00:14:24.420 and this and this. And Nick's doing this and this and this. And Andy's doing this and this and this.

00:14:29.040 And dude, and that's what small business is. And that's why it stays small. All right. But when you

00:14:34.520 get up into the big leagues where you're trying to get to, there might come a time where you want to

00:14:39.180 be friends with that guy that you hate right now for no other reason than he's where you want to be.

00:14:43.840 And you're not. So the problem with this is, is that when you get to a point, let's say you go out

00:14:50.240 and get to a point where you're respected, you have a big piece of the pie and you're on the radar of

00:14:56.980 the of the market leader or whatever. Right. And you say, well, fuck, I want to really go meet that

00:15:01.520 guy. I want to talk to him. They're going to remember those swipes you took because they see

00:15:06.380 them even though they may not acknowledge them. And what's going to happen? They're going to say no to

00:15:11.220 your meeting. They're not going to work with you. You're not going to get in with in the quote

00:15:15.340 unquote club. And then you're going to have a problem because now you're stuck in the middle.

00:15:19.640 You don't have anybody to work with. You don't have anybody to do you any favors. You don't have

00:15:23.960 anybody that'll help you or consult you or teach you how to do anything more than what you know how

00:15:29.000 to do. And what are you? You're dead in the water. All right. Business comes from people. People make

00:15:37.000 the business happen. You have to remember that behind every company you talk shit on. There's

00:15:42.840 a competitive motherfucker back behind it that is paying attention to what you're saying, no matter 1.00

00:15:48.280 how big or small you think you might be. And when you talk trash on people, they decided I want to

00:15:55.480 work with you. And then what? What if one of those companies was the company that was going to come in

00:16:00.680 and buy you out so you could exit? What if one of those companies owns another company that could sell

00:16:06.860 your products all over the world? What if one of those companies could manufacture something for

00:16:12.540 you? You're severely limiting your options by doing these kinds of behaviors, guys. And it kills more

00:16:18.800 small business than any other point. Talking shit kills more small business and keeps more businesses

00:16:27.600 small and keeps them financially struggling than any other point. And if you do it, you're, you know,

00:16:35.000 you're welcome to do it. But if you do it, I think you're pretty stupid because there's a lot of very

00:16:40.020 smart reasons as to why not to. And all it takes is you humbling yourself and saying, yeah, you know,

00:16:46.060 I am being a little bit jealous. You know, that guy's where I want to be. I want to be like that.

00:16:51.860 What can I learn from him? How can I be like him? You don't have to hate people like that, guys.

00:16:57.520 It's okay. It's okay to emulate. It's okay to learn from. It's okay to look at and admire, even if they're

00:17:04.380 in the same space. Okay. There's plenty of people I look up to in my business that are better at what

00:17:10.700 they do than I am in all my businesses. Okay. And I respect those people. And guess what? I'm friends

00:17:16.860 with those people. You know why I'm friends with those people? Because they're good people and they

00:17:20.300 help us win. This is how business works. So you need to work on switching your mindset

00:17:26.080 from the little, you know, beginner business level and start thinking like a big time CEO right now,

00:17:33.840 because the sooner that you get this shit out of your system, the faster everything's going to go 0.69

00:17:38.600 for you. All right. Now, with that being said, I know I haven't talked about business a lot,

00:17:44.480 but I would like to remind you guys that Arte Syndicate, Ed and I's entrepreneurship network

00:17:51.520 that we run, Ed Milet and I, that is basically where we do all of our business coaching,

00:17:57.020 has open applications and they will be open for, I think, another week. So if you're interested in

00:18:03.000 getting direct business coaching from Ed Milet and myself, we don't do it anywhere else. All right.

00:18:08.360 Yeah, we do our free podcast. Yes, we do the free content, but the truth is where you get in deep

00:18:13.580 and how you learn about business from us. The only way to do it is through Arte Syndicate. Now,

00:18:18.740 we don't take everybody. Not everybody gets approved, but if you're interested in joining

00:18:23.520 it, applications open once a year, they are open right now. You go to ArteSyndicate.com and

00:18:28.600 you're going to get not only coaching directly from Ed and I, but you're going to be plugged into a

00:18:33.940 network of entrepreneurs that are successful globally all over the planet in all different

00:18:39.600 industries. And I will go on record and say it is the most powerful entrepreneurship network in

00:18:45.280 the world. So if you're looking for a network, if you're having trouble connecting with other

00:18:49.580 business people, if you're having trouble getting the information from real entrepreneurs who have

00:18:55.460 actually built real companies, this would be something that you could consider applying to.

00:19:00.660 All right. Now, like I said, it's limited. Not everybody gets in, but if you're somebody who

00:19:06.200 stands for the right values, if you're somebody who's hungry and willing to learn and put their

00:19:09.660 ego aside and get better and meet other people of that mindset, it's a hell of an opportunity.

00:19:15.140 And anybody who's been through the program will tell you the same. So I want to remind you guys,

00:19:20.640 you know, we don't run ads on the show. We don't run ads for the show. Our show is completely

00:19:26.880 organic in its growth. And, um, we depend on you guys to spread the message. That's just what we

00:19:32.460 believe in. We believe that if we do a good job, if we, if we give you info that you think is good,

00:19:37.800 the show will grow because you'll share it. Uh, our show grows by basically three different ways.

00:19:43.240 One, you talking about it to you posting about it. And three, uh, you hitting subscribe and leaving

00:19:49.780 us a review on, uh, for each episode that you think was good. So we have this thing here called the fee

00:19:54.520 and the fee is basically this. If you like the show, if you learn something from the show,

00:19:59.120 if you got something from the show, if it made you switch your perspective, that made you think

00:20:03.380 if it helped you get better, uh, really in any way we ask that, you know, you leave us a good

00:20:09.560 review for that episode. And then also, you know, give us a little share a little love with your

00:20:13.440 friends and that's it. So anyway, that's the show for you guys. Remember talking shit is what

00:20:20.000 amateurs do. Talking shit is what losers do. Losers talk shit. Winners do shit.

REAL AF with Andy Frisella - June 18, 2020

47. Rules Young Entrepreneurs MUST Follow

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