49. The Complacency Trap
Episode Stats
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186.3691
Summary
In this episode, I talk about how we got to where we are today and some of the things people need to be aware of when it comes to having success in business and how we started our business from a piss stain on a used mattress.
Transcript
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yo guys what's up it's andy and you're listening to the show for the realists say goodbye to the
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lies the fakeness and delusions of modern society and welcome to motherfucking reality
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guys today is a very special episode i'm gonna tell you why because i'm actually sitting in our
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brand new state-of-the-art ridiculously fucking cool headquarters building uh and recording our
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first podcast this is the first one ever recorded in this building so we'll see we'll find out if uh
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if it was all luck from the other building or if i happen to actually be decent at this or not
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so today i did want to talk to you a little bit about how we got here and uh some of the things
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that i think people need to be aware of uh when it comes to having success uh you know a lot of you
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guys don't know and a lot of you guys do know because i have a very you know you guys are loyal
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and you support us and we love you and so a lot of you guys have heard this before but some of you
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haven't you know back in 1999 we started with just me and chris my business partner um and 12 000 bucks
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and we started a little supplement store called supplement super stores in springfield missouri
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and that was um it was humble um the first day we sold seven bucks the second day we sold zero the
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third day we sold 23 it took us eight months to have a day over 200 we spent a lot of nights in the
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back of that store on a little mattress that we got from the salvation army store right up the same
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retail center uh it had a piss stain on it you'll hear me talk about that very often at least i think
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it was pissed it was a used mattress i always like to make sure that my face never laid on that stain
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because i somehow figured that like if i drooled like the the the pee would like run up my drool into
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my mouth so i try to stay away from that so this is very real this is how we started our business
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and a lot of you guys um you know you have a hard time imagining that you know now we're we've got a
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number of companies and and almost all of them do very well uh the ones that don't will they just
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aren't old enough yet and i wanted to i gave a little talk to my team this morning uh and i wanted
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to share a little bit of that talk with you guys
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as we've grown this company we have moved from location to location location and when we first
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started first form we actually ran it uh out of the back of one of our retail stores here in missouri
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in chesterfield missouri actually and then we moved from the back of that store uh well actually we
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started storing the product in my garage and then me and scott halsey would drive the product around to
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our stores then we moved into chesterfield the back of supplement super stores then we moved into a
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12 000 square foot place in chesterfield then we moved into a 60 000 square foot place uh in fenton
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missouri then we moved into green park which is where we just came from where we had three buildings in
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that plaza and then we have our big manufacturing facility up north um and then we just moved into this
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building and this building's 188 000 square feet state-of-the-art office facility it literally has
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fucking everything that you would find and i don't even know how to describe it it's more like a pro sports
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headquarters than it is an office building but the point is it's fucking awesome and uh i'm not saying
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that to brag i'm saying that to prove a point because i gave a talk to my team this morning and we talked
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a lot about this being day one like this all that was done before this day was done so we could get
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here and we could play amongst the big players in business and really make an impact uh on our culture
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and society and our customers lives on a huge scale so everything we've done to get to this point
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was to get to this point and so i internally have been calling today day one uh for a long time
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and i was talking to my team this morning and i think this is a relevant topic for everyone so
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one of the things i learned from moving to all those headquarters was that certain people perceive
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success in certain ways and very different ways and when we went from our 60 000 square foot warehouse
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in biltmore and fenton to the last headquarters which was in green park
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um the green park facility was tremendously uh more up-to-date and nicer and just better
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and when we moved into that facility we actually had a big turnover of employees
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and the reason that we had a turnover employees is because some of these employees thought that we had
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made it they thought that the game was over we had won because we got into this nicer building
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and i know that's probably going to happen to some people here because now we have far more employees
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um i think then we had less than 20 total uh in all the companies now we're pushing over 300
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in all the companies so i know we're going to have some people that think we won because we moved into
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this amazing building and so i was giving a talk about the two types of people because i'm a big believer
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that when you're aware of the options that you have you are more likely to choose the correct option
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and a lot of people don't realize that thinking you've won is actually the biggest poison you could
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ever have to success and so i gave this talk to my team this morning i talked to them about the two
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different kinds of people that have completely different responses to what they perceive success
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okay so most people will get to a certain point in life and they'll be making a good living
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right they maybe they they've got their dream house whatever their dream house is you know that's
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their dream it might not be your dream it's their dream they get their car and they get their finances
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somewhat situated to where they can survive um but they're not thriving right and what happens is
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they start to see this as success hey i've really done something here hey i've i've done i've accomplished
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the american dream well that american dream that you've accomplished is by whose standards
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right was it by your standards is this how everybody else sees it because the truth is
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the reason people never fulfill their own standards and and ideas for success is because when they reach
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what they feel to be society's level of success they let off the accelerator okay and these people
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automatically when they start to feel successful get lazy they stop doing the things that they did to
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get there they stop paying attention to the little details they stop going the extra mile they stop
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putting in that extra 20 minutes to make sure that your report is perfect they stop making that extra phone
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call they stop sending that extra email okay and this is why they tend to flatten out and never really
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go any further and become very stale in life and we hear this all the time and sometimes even when
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people do this they get to a point where they're winning really big they're they're kicking ass and then
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all of a sudden you all know people who have done this all of a sudden they lost everything
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and it's like oh what happened to steve well he fell on some hard times steve didn't fall on some hard
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times guys steve let off the gas because steve thought he was fucking winning all right and this
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is a key point because and this is the point there's two types of responses to success one people are going
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to let off the gas two you're going to get hungrier for success and step on the gas and so wherever you
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are in life and wherever you seem to be going in life i need you to remember that eventually you're
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going to win something eventually you're going to have that break you're going to you're going to get
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the house you're going to get the car you're going to get something that you want you're going to get
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the raise you're going to get the office you're going to somehow get it and what i want you to
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understand is that that is not the end game that is the time where you yes like i said in previous
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podcasts celebrate for 24 hours and then you show up the next day ready to go to fucking work
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if you look at any of the major coaches out there that are that are historically
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perennial winners I'm talking about the Nick Sabans the Bill Belichick's of the world these
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guys don't you know they win the Super Bowl they're not talking about the Super Bowl for the
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next fucking five years sometimes you even see these guys at the post-game press conference
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talking about I can't wait to get back to work so we can start working on next year and a lot of
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people hear that and they think man them dudes are just trying to look like they want to win so bad
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that's not a game guys true champions true winners get hungrier every time they win this is why certain
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people continue to win at everything they do no matter how long they do it they don't reach a peak
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they don't reach a pinnacle they don't reach a precipice of success they continue and understand
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that what they've done so far as just get them in a situation to accomplish more and do more and a lot
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of people can't understand that mentality a lot of people they're going to say well you need balance
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motherfucker you ain't wired not everybody's wired like you okay there's certain people that actually
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enjoy the work there's certain people that enjoy the win so much they don't care what they have to
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give and you're not the person to be judging them on that all right some people get total fulfillment
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out of accomplishing whatever it is they're on whatever their their it is right whether you're a
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musician whether you're an artist whether you're a businessman whether you're an athlete the true
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champions at this game whatever the game is these are the groups that get hungrier with every win they
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have all right and you need to ask yourself what kind of person are you are you the kind of person
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that gets a win and says man that was cool but then keeps going harder or are you the kind of person
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who gets a win and like i was saying earlier starts looking around saying i'm doing pretty good man
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now's the time to chill now i can you know i've done it man i did it and then you know their life
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starts to crumble and it goes dude i can't tell you how many people i've had over the years that
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i've had in my companies that at one time were my best people and they won and won and won and then
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they started to fall off and they started to you know get worse and the rest of the team started to
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pass them by well guys this is because they started to get complacent in their place they think that
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winning is a destination when winning isn't a destination winning is something that is fluid that flows
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through you that is an event in your timeline that you look to replicate as much as possible
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it is not a destination you get to all right this is why when we talk about winning the day go back
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and listen to episode 107 of the ms ceo project i think we reposted under another newer episode on
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real af it's back at the beginning i i reposted under real af because i want you guys to understand how
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important it is to win the day all right take inventory of where you are take inventory of
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where it is that you're trying to get and ask yourself am i the kind of person that gets hungrier
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with wins or am i the kind of person that you know gets complacent with wins because a lot of times guys
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when you're not feeling fulfilled especially for you entrepreneurs and leaders out there that have a
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group of people that you're looking after a lot of times the reason that these people get stale is
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because you got stale in your vision all right um i can point back to just a few years ago with first
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form where my goal for first form we had achieved and i hadn't set a new goal i hadn't set a new
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standard and what happened i got complacent and what happened then my employees got complacent what
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happened then we started falling off track and i started i recognized it and then i recognized that
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it was me and what i needed to do was set the bar higher and set the goal bigger and set the vision
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bigger and then when we had a bigger vision all the other things fell into place behind it so if you
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guys are stale right now personally or your teams or your companies i'm willing to bet that the reason it
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is stale is because your mission isn't big enough your vision isn't big enough other people in your
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company can't see themselves falling underneath the umbrella of your vision they can't see their place
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if your vision and your your goal isn't big enough for all of your people to find a place
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that encompasses their goals within your goals you don't have a big enough goal guys and this could be
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causing what the staleness is or it could be your complacent but either way either one of those
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scenarios needs to be corrected and can be corrected if you become aware of it so guys that's what i
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wanted to bring up to you today this was a valid point that i brought into my meeting this morning i
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talked to my team about it i said hey guys look there's going to be two kinds of people here because
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we did this before there's going to be the kind to get better and raise the bar and raise the standard
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and improve and there's going to be the people that continue with the old standard and they show up
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and they sort of just kind of drift away into insignificance and then they're going to look
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around one day and be like what the fuck happened all right and you have to ask yourself which group
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are you in because a lot of you guys don't recognize when you start to get complacent this is why i value
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the little details right a lot of people give me shit because i i judge them on really weird shit like
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if i come out of the bathroom and i go into the bathroom and there's piss on the toilet seat and you just came
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out i'm going to judge you for it uh and i'm going to judge your whole entire fucking business career
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in my building for it because if you can't wipe the piss off the seat guys what the fuck can you do
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what's that say about your ability to look at details and some people can't look at details like
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that because they see it as a pain in the ass why are you always busting my balls about all these
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details you got it all wrong guys the best thing about looking at all these details is that it's an
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opportunity to exercise your detail muscle what's your detail muscle your detail muscle is the
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muscle that allows you to see the details and then also pay attention to them and correct them and put
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them right for example when i walk into a bathroom if i'm in a restaurant and there's paper towels on
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the floor or whatever there's water on the sink i wipe the shit off now i don't ask myself or say to
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myself man all these motherfuckers out there you know they're so late i know they're fucking lazy
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man like i already know that like i fucking know otherwise they wouldn't have done that i don't get
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mad about it but what i do is i take responsibility to correct the problem because i see it as an
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opportunity to build my detail muscle and when you could switch the perspective of hey uh i don't really
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want to pick up after someone else or i don't want to put it in the chair i don't want to clean
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the bathroom i don't want to do this and start seeing it as hey this is an opportunity for me
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to recognize the details and fix it and that skill is going to carry over into all the other things that
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i do that i actually get paid for now you're on to something now you're starting to think like a big
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time winner now you're starting to realize it doesn't matter what anybody else does it matters what
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you do so guys keep these thoughts in mind i just wanted to share them with you because it was a relevant
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topic for what we covered today um so guys that's it man there's not much to this a short podcast but
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it's very important become aware of whether or not you're the kind of person that gets stronger when
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they win or gets weaker when they win and then if you're the kind of person who gets weaker when they
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win don't write yourself off as like you can't change it because you can't being aware of whatever
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the issue is usually is enough to correct it with someone that has the intent to be better
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and i know that if you're listening to this podcast you do have the intent to be better
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otherwise you wouldn't put up with my shit to listen to this fucking podcast let's be honest
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all right so you have the intent to be better i already know that now we want to bring the awareness
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so do you get better when you win or do you get a little lazy do you have a period after you win
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where you get a little lazy lots of people have that too right they'll go through the ups and the downs
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they'll win then they'll get lazy then they suck then they start winning again because they went
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back to the basics when they get down to the bottom of that curve of losing you don't want to be that
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guy you want to be the guy or the girl who consistently gets better consistently wins and that takes
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awareness all right and then also as a recap look at you know this little details that you have to do
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instead of seeing them as a pain in the ass see them as an opportunity that's what i do it served me
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very well in life i see even when other people fuck shit up an opportunity to get me better i
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don't get mad at them i know it's building me up which helps me and helps my family and helps
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whatever i've got going on which is the same for you there's a lot of bitching about other people
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going on in society right now everybody's pointing their finger at every other motherfucker
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well the truth is the only motherfucker that you should be pointing your finger at is you
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so do that take what i said into consideration and it'll make a big difference in your life
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guys that's the show for today i'll hit you up again this week love you guys appreciate you guys
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please share the show oh and forget uh don't forget one more thing if you're interested in
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detailed business content rta syndicate uh the entrepreneur group that ed my let and myself founded
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and run and teach in uh in detail is open right now for applications if you're interested in that
00:18:52.660
if you're interested in more detailed entrepreneurship coaching um and then also connecting with all kinds
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of people that are like-minded that are vetted as people who actually have shit going on not people who
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just uh you know decided to join some group um this is a good spot for you to to look at so go to
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rta syndicate.com you could check it out uh if it's not for you you can still listen to the podcast and
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get everything you know there too but if you're looking for more in-depth entrepreneur stuff uh
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that's where that's where we do it so uh rta syndicate.com today is tuesday uh we're gonna close
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applications next monday night so this coming monday night uh so if you're interested get on there now
00:19:35.000
and check it out and then otherwise guys i will uh see you soon
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told my teacher dumb bitch i'm gonna get millions watch this in the project living down spoke it till