REAL AF with Andy Frisella - 49. The Complacency Trap

00:00:00.000 yo guys what's up it's andy and you're listening to the show for the realists say goodbye to the

00:00:17.900 lies the fakeness and delusions of modern society and welcome to motherfucking reality

00:00:23.560 guys today is a very special episode i'm gonna tell you why because i'm actually sitting in our

00:00:31.460 brand new state-of-the-art ridiculously fucking cool headquarters building uh and recording our 0.87

00:00:40.340 first podcast this is the first one ever recorded in this building so we'll see we'll find out if uh

00:00:45.360 if it was all luck from the other building or if i happen to actually be decent at this or not

00:00:49.520 so today i did want to talk to you a little bit about how we got here and uh some of the things

00:00:58.720 that i think people need to be aware of uh when it comes to having success uh you know a lot of you

00:01:07.720 guys don't know and a lot of you guys do know because i have a very you know you guys are loyal

00:01:12.380 and you support us and we love you and so a lot of you guys have heard this before but some of you

00:01:17.280 haven't you know back in 1999 we started with just me and chris my business partner um and 12 000 bucks

00:01:25.080 and we started a little supplement store called supplement super stores in springfield missouri

00:01:30.720 and that was um it was humble um the first day we sold seven bucks the second day we sold zero the

00:01:39.840 third day we sold 23 it took us eight months to have a day over 200 we spent a lot of nights in the

00:01:47.220 back of that store on a little mattress that we got from the salvation army store right up the same

00:01:51.780 retail center uh it had a piss stain on it you'll hear me talk about that very often at least i think

00:01:57.140 it was pissed it was a used mattress i always like to make sure that my face never laid on that stain

00:02:03.240 because i somehow figured that like if i drooled like the the the pee would like run up my drool into 0.79

00:02:09.920 my mouth so i try to stay away from that so this is very real this is how we started our business

00:02:15.200 and a lot of you guys um you know you have a hard time imagining that you know now we're we've got a

00:02:22.180 number of companies and and almost all of them do very well uh the ones that don't will they just

00:02:27.760 aren't old enough yet and i wanted to i gave a little talk to my team this morning uh and i wanted

00:02:35.880 to share a little bit of that talk with you guys

00:02:38.060 as we've grown this company we have moved from location to location location and when we first

00:02:48.620 started first form we actually ran it uh out of the back of one of our retail stores here in missouri

00:02:56.400 in chesterfield missouri actually and then we moved from the back of that store uh well actually we

00:03:01.380 started storing the product in my garage and then me and scott halsey would drive the product around to

00:03:07.180 our stores then we moved into chesterfield the back of supplement super stores then we moved into a

00:03:12.140 12 000 square foot place in chesterfield then we moved into a 60 000 square foot place uh in fenton

00:03:18.820 missouri then we moved into green park which is where we just came from where we had three buildings in

00:03:24.760 that plaza and then we have our big manufacturing facility up north um and then we just moved into this

00:03:32.720 building and this building's 188 000 square feet state-of-the-art office facility it literally has

00:03:38.260 fucking everything that you would find and i don't even know how to describe it it's more like a pro sports 0.82

00:03:46.400 headquarters than it is an office building but the point is it's fucking awesome and uh i'm not saying 0.58

00:03:53.520 that to brag i'm saying that to prove a point because i gave a talk to my team this morning and we talked

00:03:58.500 a lot about this being day one like this all that was done before this day was done so we could get

00:04:05.720 here and we could play amongst the big players in business and really make an impact uh on our culture

00:04:12.100 and society and our customers lives on a huge scale so everything we've done to get to this point

00:04:18.880 was to get to this point and so i internally have been calling today day one uh for a long time

00:04:26.780 and i was talking to my team this morning and i think this is a relevant topic for everyone so

00:04:33.960 one of the things i learned from moving to all those headquarters was that certain people perceive

00:04:43.840 success in certain ways and very different ways and when we went from our 60 000 square foot warehouse

00:04:50.600 in biltmore and fenton to the last headquarters which was in green park

00:04:56.780 um the green park facility was tremendously uh more up-to-date and nicer and just better

00:05:06.880 and when we moved into that facility we actually had a big turnover of employees

00:05:14.100 and the reason that we had a turnover employees is because some of these employees thought that we had

00:05:19.940 made it they thought that the game was over we had won because we got into this nicer building

00:05:24.680 and i know that's probably going to happen to some people here because now we have far more employees

00:05:30.680 um i think then we had less than 20 total uh in all the companies now we're pushing over 300

00:05:38.800 in all the companies so i know we're going to have some people that think we won because we moved into

00:05:45.240 this amazing building and so i was giving a talk about the two types of people because i'm a big believer

00:05:50.380 that when you're aware of the options that you have you are more likely to choose the correct option

00:05:57.820 and a lot of people don't realize that thinking you've won is actually the biggest poison you could

00:06:03.940 ever have to success and so i gave this talk to my team this morning i talked to them about the two

00:06:09.620 different kinds of people that have completely different responses to what they perceive success

00:06:16.720 okay so most people will get to a certain point in life and they'll be making a good living

00:06:24.900 right they maybe they they've got their dream house whatever their dream house is you know that's

00:06:30.360 their dream it might not be your dream it's their dream they get their car and they get their finances

00:06:35.680 somewhat situated to where they can survive um but they're not thriving right and what happens is

00:06:43.080 they start to see this as success hey i've really done something here hey i've i've done i've accomplished

00:06:48.380 the american dream well that american dream that you've accomplished is by whose standards

00:06:54.120 right was it by your standards is this how everybody else sees it because the truth is

00:07:00.400 the reason people never fulfill their own standards and and ideas for success is because when they reach

00:07:08.100 what they feel to be society's level of success they let off the accelerator okay and these people

00:07:15.260 automatically when they start to feel successful get lazy they stop doing the things that they did to

00:07:23.820 get there they stop paying attention to the little details they stop going the extra mile they stop

00:07:30.620 putting in that extra 20 minutes to make sure that your report is perfect they stop making that extra phone

00:07:37.460 call they stop sending that extra email okay and this is why they tend to flatten out and never really

00:07:46.140 go any further and become very stale in life and we hear this all the time and sometimes even when

00:07:52.460 people do this they get to a point where they're winning really big they're they're kicking ass and then

00:07:57.240 all of a sudden you all know people who have done this all of a sudden they lost everything

00:08:02.540 and it's like oh what happened to steve well he fell on some hard times steve didn't fall on some hard

00:08:08.320 times guys steve let off the gas because steve thought he was fucking winning all right and this 0.93

00:08:13.920 is a key point because and this is the point there's two types of responses to success one people are going

00:08:20.060 to let off the gas two you're going to get hungrier for success and step on the gas and so wherever you

00:08:27.520 are in life and wherever you seem to be going in life i need you to remember that eventually you're

00:08:35.980 going to win something eventually you're going to have that break you're going to you're going to get

00:08:40.880 the house you're going to get the car you're going to get something that you want you're going to get

00:08:45.520 the raise you're going to get the office you're going to somehow get it and what i want you to

00:08:50.700 understand is that that is not the end game that is the time where you yes like i said in previous

00:08:57.020 podcasts celebrate for 24 hours and then you show up the next day ready to go to fucking work 0.94

00:09:02.880 if you look at any of the major coaches out there that are that are historically

00:09:08.260 perennial winners I'm talking about the Nick Sabans the Bill Belichick's of the world these

00:09:14.860 guys don't you know they win the Super Bowl they're not talking about the Super Bowl for the

00:09:19.260 next fucking five years sometimes you even see these guys at the post-game press conference 0.93

00:09:25.220 talking about I can't wait to get back to work so we can start working on next year and a lot of

00:09:31.220 people hear that and they think man them dudes are just trying to look like they want to win so bad

00:09:34.960 that's not a game guys true champions true winners get hungrier every time they win this is why certain

00:09:44.360 people continue to win at everything they do no matter how long they do it they don't reach a peak

00:09:51.420 they don't reach a pinnacle they don't reach a precipice of success they continue and understand

00:09:57.200 that what they've done so far as just get them in a situation to accomplish more and do more and a lot

00:10:05.420 of people can't understand that mentality a lot of people they're going to say well you need balance

00:10:09.720 motherfucker you ain't wired not everybody's wired like you okay there's certain people that actually 0.92

00:10:17.100 enjoy the work there's certain people that enjoy the win so much they don't care what they have to

00:10:22.760 give and you're not the person to be judging them on that all right some people get total fulfillment

00:10:28.440 out of accomplishing whatever it is they're on whatever their their it is right whether you're a

00:10:34.220 musician whether you're an artist whether you're a businessman whether you're an athlete the true

00:10:39.680 champions at this game whatever the game is these are the groups that get hungrier with every win they

00:10:46.380 have all right and you need to ask yourself what kind of person are you are you the kind of person

00:10:53.500 that gets a win and says man that was cool but then keeps going harder or are you the kind of person

00:11:00.220 who gets a win and like i was saying earlier starts looking around saying i'm doing pretty good man

00:11:06.440 now's the time to chill now i can you know i've done it man i did it and then you know their life

00:11:12.240 starts to crumble and it goes dude i can't tell you how many people i've had over the years that

00:11:17.340 i've had in my companies that at one time were my best people and they won and won and won and then

00:11:22.520 they started to fall off and they started to you know get worse and the rest of the team started to

00:11:26.900 pass them by well guys this is because they started to get complacent in their place they think that

00:11:34.700 winning is a destination when winning isn't a destination winning is something that is fluid that flows

00:11:40.480 through you that is an event in your timeline that you look to replicate as much as possible

00:11:46.320 it is not a destination you get to all right this is why when we talk about winning the day go back

00:11:53.320 and listen to episode 107 of the ms ceo project i think we reposted under another newer episode on

00:11:58.360 real af it's back at the beginning i i reposted under real af because i want you guys to understand how

00:12:05.900 important it is to win the day all right take inventory of where you are take inventory of

00:12:13.540 where it is that you're trying to get and ask yourself am i the kind of person that gets hungrier

00:12:20.000 with wins or am i the kind of person that you know gets complacent with wins because a lot of times guys

00:12:26.100 when you're not feeling fulfilled especially for you entrepreneurs and leaders out there that have a

00:12:30.820 group of people that you're looking after a lot of times the reason that these people get stale is

00:12:36.100 because you got stale in your vision all right um i can point back to just a few years ago with first

00:12:43.000 form where my goal for first form we had achieved and i hadn't set a new goal i hadn't set a new

00:12:52.100 standard and what happened i got complacent and what happened then my employees got complacent what

00:12:57.840 happened then we started falling off track and i started i recognized it and then i recognized that

00:13:02.700 it was me and what i needed to do was set the bar higher and set the goal bigger and set the vision

00:13:07.760 bigger and then when we had a bigger vision all the other things fell into place behind it so if you

00:13:15.220 guys are stale right now personally or your teams or your companies i'm willing to bet that the reason it

00:13:22.060 is stale is because your mission isn't big enough your vision isn't big enough other people in your

00:13:29.680 company can't see themselves falling underneath the umbrella of your vision they can't see their place

00:13:35.100 if your vision and your your goal isn't big enough for all of your people to find a place

00:13:40.180 that encompasses their goals within your goals you don't have a big enough goal guys and this could be

00:13:47.860 causing what the staleness is or it could be your complacent but either way either one of those

00:13:54.520 scenarios needs to be corrected and can be corrected if you become aware of it so guys that's what i

00:14:00.060 wanted to bring up to you today this was a valid point that i brought into my meeting this morning i

00:14:04.260 talked to my team about it i said hey guys look there's going to be two kinds of people here because

00:14:08.960 we did this before there's going to be the kind to get better and raise the bar and raise the standard

00:14:12.680 and improve and there's going to be the people that continue with the old standard and they show up

00:14:17.040 and they sort of just kind of drift away into insignificance and then they're going to look

00:14:21.340 around one day and be like what the fuck happened all right and you have to ask yourself which group 0.59

00:14:25.460 are you in because a lot of you guys don't recognize when you start to get complacent this is why i value

00:14:33.700 the little details right a lot of people give me shit because i i judge them on really weird shit like 0.89

00:14:41.080 if i come out of the bathroom and i go into the bathroom and there's piss on the toilet seat and you just came

00:14:45.840 out i'm going to judge you for it uh and i'm going to judge your whole entire fucking business career 0.99

00:14:51.640 in my building for it because if you can't wipe the piss off the seat guys what the fuck can you do 0.99

00:14:57.140 what's that say about your ability to look at details and some people can't look at details like

00:15:02.920 that because they see it as a pain in the ass why are you always busting my balls about all these 0.94

00:15:07.560 details you got it all wrong guys the best thing about looking at all these details is that it's an

00:15:12.440 opportunity to exercise your detail muscle what's your detail muscle your detail muscle is the

00:15:18.200 muscle that allows you to see the details and then also pay attention to them and correct them and put

00:15:24.240 them right for example when i walk into a bathroom if i'm in a restaurant and there's paper towels on

00:15:29.600 the floor or whatever there's water on the sink i wipe the shit off now i don't ask myself or say to 0.90

00:15:35.680 myself man all these motherfuckers out there you know they're so late i know they're fucking lazy 0.98

00:15:41.520 man like i already know that like i fucking know otherwise they wouldn't have done that i don't get 0.95

00:15:46.700 mad about it but what i do is i take responsibility to correct the problem because i see it as an

00:15:52.660 opportunity to build my detail muscle and when you could switch the perspective of hey uh i don't really

00:16:03.080 want to pick up after someone else or i don't want to put it in the chair i don't want to clean

00:16:06.920 the bathroom i don't want to do this and start seeing it as hey this is an opportunity for me

00:16:10.940 to recognize the details and fix it and that skill is going to carry over into all the other things that

00:16:15.560 i do that i actually get paid for now you're on to something now you're starting to think like a big

00:16:20.440 time winner now you're starting to realize it doesn't matter what anybody else does it matters what

00:16:25.140 you do so guys keep these thoughts in mind i just wanted to share them with you because it was a relevant

00:16:31.980 topic for what we covered today um so guys that's it man there's not much to this a short podcast but

00:16:39.400 it's very important become aware of whether or not you're the kind of person that gets stronger when

00:16:46.220 they win or gets weaker when they win and then if you're the kind of person who gets weaker when they

00:16:50.540 win don't write yourself off as like you can't change it because you can't being aware of whatever

00:16:56.260 the issue is usually is enough to correct it with someone that has the intent to be better

00:17:01.060 and i know that if you're listening to this podcast you do have the intent to be better

00:17:05.380 otherwise you wouldn't put up with my shit to listen to this fucking podcast let's be honest 0.97

00:17:10.100 all right so you have the intent to be better i already know that now we want to bring the awareness

00:17:17.220 so do you get better when you win or do you get a little lazy do you have a period after you win

00:17:23.940 where you get a little lazy lots of people have that too right they'll go through the ups and the downs

00:17:29.140 they'll win then they'll get lazy then they suck then they start winning again because they went

00:17:34.340 back to the basics when they get down to the bottom of that curve of losing you don't want to be that

00:17:39.100 guy you want to be the guy or the girl who consistently gets better consistently wins and that takes

00:17:44.600 awareness all right and then also as a recap look at you know this little details that you have to do

00:17:50.960 instead of seeing them as a pain in the ass see them as an opportunity that's what i do it served me 0.53

00:17:57.160 very well in life i see even when other people fuck shit up an opportunity to get me better i

00:18:03.800 don't get mad at them i know it's building me up which helps me and helps my family and helps

00:18:08.980 whatever i've got going on which is the same for you there's a lot of bitching about other people 1.00

00:18:13.520 going on in society right now everybody's pointing their finger at every other motherfucker

00:18:17.220 well the truth is the only motherfucker that you should be pointing your finger at is you

00:18:21.000 so do that take what i said into consideration and it'll make a big difference in your life

00:18:27.740 guys that's the show for today i'll hit you up again this week love you guys appreciate you guys

00:18:34.000 please share the show oh and forget uh don't forget one more thing if you're interested in

00:18:39.480 detailed business content rta syndicate uh the entrepreneur group that ed my let and myself founded

00:18:45.840 and run and teach in uh in detail is open right now for applications if you're interested in that

00:18:52.660 if you're interested in more detailed entrepreneurship coaching um and then also connecting with all kinds

00:18:58.380 of people that are like-minded that are vetted as people who actually have shit going on not people who 0.74

00:19:03.800 just uh you know decided to join some group um this is a good spot for you to to look at so go to

00:19:11.340 rta syndicate.com you could check it out uh if it's not for you you can still listen to the podcast and

00:19:16.920 get everything you know there too but if you're looking for more in-depth entrepreneur stuff uh

00:19:21.900 that's where that's where we do it so uh rta syndicate.com today is tuesday uh we're gonna close

00:19:29.040 applications next monday night so this coming monday night uh so if you're interested get on there now

00:19:35.000 and check it out and then otherwise guys i will uh see you soon

00:19:37.780 told my teacher dumb bitch i'm gonna get millions watch this in the project living down spoke it till 1.00

00:19:43.320 existed

REAL AF with Andy Frisella - June 23, 2020

49. The Complacency Trap

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