REAL AF with Andy Frisella - June 12, 2023


529. #75HARD vs Casey Adams


Episode Stats

Length

1 hour and 8 minutes

Words per Minute

207.09213

Word Count

14,094

Sentence Count

5

Misogynist Sentences

2

Hate Speech Sentences

68


Summary

Casey Adams is a 22-year-old entrepreneur who has built a company that allows musicians to create a real-time data and analytics platform. Casey is also the host of the popular podcast, 75 Hard Vs, and has been in the business world for 5 1/2 years.


Transcript

00:00:00.000 what is up guys it's andy priscilla and this is the show for the realists say goodbye to the lies
00:00:20.920 the fakeness and delusions of modern society and welcome to motherfucking reality guys today we
00:00:25.940 have an amazing 75 hard versus episode before we get into that i want to explain to you a little
00:00:31.860 bit about the show we have shows within the show okay um sometimes you tune in we have q and af
00:00:37.900 that's where you get to submit questions and then we give you the answer sometimes when you uh tune
00:00:42.840 in you're gonna have cti cti it stands for cruise the internet that's where we put topics up on the
00:00:47.860 screen we talk about what's going on in the world we speculate we see what uh we think is true what
00:00:52.580 we think is a little bit of bullshit and then we talk about how we as individuals can be the
00:00:56.520 solution to the problem other times we have full length full length is what you see on most other
00:01:01.120 podcasts that's where people come in they sit down we have a conversation and then sometimes we have
00:01:06.160 real talk and then occasionally we have 75 hard verses which actually is one of my favorite episodes
00:01:11.720 to do because uh the 75 hard program is something that's near and dear to my heart i live the live
00:01:17.080 hard lifestyle um and today i've got somebody very special sitting in studio uh my good friend
00:01:23.440 casey adams what's up bro andy thank you so much for having me on the show brother it's been a long
00:01:28.440 time coming it has now thank you now for those of you that don't know casey has been he was on the
00:01:35.180 mfceo project way back in the day how old were you when you were on there i was just thinking about
00:01:39.020 it i met you when i was 17 years old that's what i thought yeah i was living in virginia yeah you
00:01:42.520 came on my podcast literally like one of the first guests yeah and how old are you now 22 okay bro
00:01:47.520 you've done a lot of stuff in in that time frame i appreciate it really cool thank you you know what
00:01:53.260 bring us up to speed on what you've been got have been going on since since that first time we sat down
00:01:58.180 yeah man so i mean it's been it's been crazy you know when we met in 2017 just to give the audience
00:02:03.720 context you know i'm born and raised in virginia grew up in a small town and like how i got into this
00:02:08.380 whole world of business and entrepreneurship sort of happened due to a severe injury in my life where
00:02:13.560 grew up i grew up as an athlete played hockey for 10 years lacrosse and then sophomore year of high
00:02:18.960 school was playing football end up getting injured literally the first day of hitting practice go to
00:02:23.840 the doctor the next day and the doctor says you know i have good news and i have bad news for you
00:02:28.140 the good news is you're not paralyzed which could have been an absolute outcome here and the bad news is
00:02:33.940 you have to be in a neck brace for six months you can never play football again and you know due to
00:02:39.540 the instability of your spine you we have to kind of see what you can do physically and what that led
00:02:45.980 to three months or six months of depression anxiety anger at the world but slowly but surely shifted into
00:02:52.640 this empowering mentality of like finding these different rabbit holes on social media of
00:02:57.260 you know entrepreneurship people like yourself and your podcast gary all these guys and you know
00:03:03.060 when i started my podcast when we met in 2017 you know i was just a kid in virginia trying to get
00:03:10.420 out there put myself out there connect with highly successful entrepreneurs but the framework and to
00:03:15.580 go back to the main question to give to bring people up to speed before we really dive in you know
00:03:19.480 the framework of my podcast that i've now been hosting for five and a half years now has always been
00:03:24.160 three things to connect with great people entrepreneurs to learn something to really embrace that spirit of
00:03:30.060 being a lifelong learner you know i didn't go to college i i moved across the country a week after
00:03:34.280 i graduated high school out to arizona and the third thing was to just create business opportunity
00:03:38.840 and and you know put myself in a position where i can create opportunities from in the business world
00:03:43.060 so fast forward to um now you know i i started my last company media kits.com which was a creator
00:03:50.340 platform that allowed creators podcasters social media uh musicians to create a media kit with real-time data
00:03:56.700 and analytics using all the apis of the platforms and we built that company to bring you up to speed
00:04:03.060 we raised a round of funding we raised just over a million dollars 1.5 million in 2021 and then we
00:04:08.480 got acquired in 2022 by a big marketing tech company up in toronto put in my time at the company six
00:04:14.980 months and then now to kind of go full circle um free you know free agent here so the last couple
00:04:20.960 months just getting back in the zone and building the next venture but i think just since we last
00:04:25.440 talked yeah that's like the high level yeah that's incredible dude i'm fucking proud of you
00:04:30.000 dude i appreciate it real talk tell people about your podcast what's it called and where can they
00:04:33.580 find it because you guys especially the young one of the things i love about casey guys and i've been
00:04:39.320 following him obviously for quite a bit time is that he's representing the young people coming up in
00:04:45.800 the game and that's needed it's needed for you guys who are young to also learn from people who are
00:04:51.740 doing the things that you're wanting to do at your age so where can they find you at just before we
00:04:57.300 get into the 75 hard stuff absolutely i mean the podcast has always been the biggest focus and
00:05:01.980 platform that's just the casey adams show and then my instagram is just at casey and you know for me and
00:05:06.780 i think over the years in this world of social media there's so much stuff i've always just been so
00:05:11.460 focused on like building the community and being real on my show with the guests i bring on and just
00:05:16.660 bringing that you know curiosity to um you know my viewers and i think what's relevant and current
00:05:23.620 to you like for context of the people you know i've had guests from someone like yourself to to rick
00:05:28.300 ross to larry king to the founders of twitch and netflix to just it's not a bullshit podcast right i
00:05:34.180 appreciate it so but and it's always been coming from like the lens of someone that's youthful right
00:05:39.500 and just this curiosity so not as not as old guys no i mean it's just it's for me it's like the
00:05:45.740 lifelong learning mentality and i want to learn from people but yeah that's the show yeah it's
00:05:49.280 cool dude uh so guys check make sure you check them out okay um now let's get into the topic here
00:05:54.780 now when i started 75 hard i believe you were one of the people who jumped in pretty quick
00:06:01.220 you did it early early on and then you've recently done it again right yes so correct so let's talk
00:06:07.460 about that you know you're an entrepreneur you're a hustler you're out trying to make your way in the
00:06:12.080 world and you're making a lot of really great progress what what made you say okay this is
00:06:17.600 something i need to do yeah you know i was just looking at the thing up there in terms of like
00:06:22.620 reflecting on when the episode first came out on the mfceo project and i remember i think i started
00:06:29.040 the program like maybe the day after i heard that and i remember so clearly and even over the years
00:06:36.340 i've gone back to listen to that to like rewire my thinking yeah that episode was a little hard
00:06:41.040 for sure yeah like some of these new people they're not going to like it i said it to my uh someone i
00:06:45.720 know recently i'm like hey check this out but like be ready yeah you know um but you know i think for me
00:06:50.400 this idea of 75 hard and like what it stood for or what i believed it stood for and what you've
00:06:55.320 been putting out there in the world like i you know i know i needed it right like i grew up in a
00:07:01.100 small town of virginia and the least entrepreneurial family you know my mom was has been a special ed
00:07:06.280 teacher for 12 years she was a babysitter my dad's worked in um phillip morris you know tobacco company
00:07:11.600 for 30 years and like growing up you know i didn't fly on an airplane until i was 16 and bought the plane
00:07:18.220 ticket myself right and like i grew up in this world of just not knowing what's out there but also like
00:07:25.220 what it takes to build something in this world right and i remember you know i'm moving across
00:07:31.180 the country i graduated high school and i'm just getting settled in arizona when i was living there
00:07:36.180 and 75 hard for me is what i looked at internally as like you know i didn't go to college i didn't
00:07:42.540 have these structures in my life like i have to build them and create them and 75 hard i hoped in
00:07:49.300 yes it manifested was that initial structure that i needed from whether that's physically but more
00:07:54.700 so mentally obviously and i just committed to and i think you know to bring it to current day of
00:08:01.220 recently completing it as well i think over the years of doing it more than once the ability to
00:08:06.980 commit to something and truly commit like in that moment with no deviation has been something that has
00:08:12.880 been the biggest takeaway but when i first started it you know and knowing you and following your content
00:08:17.780 it just was something that you know that voice inside your head that says like do it so many people
00:08:24.140 resist that and what they and what they do in the world and i just committed to it and you know
00:08:28.280 funny enough i i wasn't i wasn't ready for what the journey would consist of right like i think it's
00:08:36.300 similar similar to like running right like last year i did my first marathon and oh that's awesome you can
00:08:40.960 you can think about finishing but when you commit to it like there's a lot that that comes with that
00:08:48.160 commitment and you might not realize what you're committing to once you just say yes to something but
00:08:52.260 it's it's been a game changer for me so when you when you say you mentioned in there you know you
00:08:59.520 kind of mentioned softly like what you were expecting versus what you got what were you expecting and
00:09:04.940 then what did you get you know let's talk about that for a minute you know i think this idea of mental
00:09:12.740 toughness and and what you've talked about over the years and how you live your life you know i think it's
00:09:18.260 it's for me like reflecting on my history of of sports right like sports and being an athlete was
00:09:24.980 something that growing up that was my identity right like this idea of showing up on time building
00:09:29.120 as a team and just like doing the work as a collective and i think just the individual
00:09:34.700 discipline i think you know the expectations of okay my expectations where i know i would be a
00:09:42.160 completely different person at the end of this but then then having to realize like wow this is
00:09:48.320 this is a daily commitment to excellence and quickly realizing that right when you know you're
00:09:54.640 seven days in you're 10 days in and you know you kind of you're wearing off the like hey i'm excited
00:09:59.180 to do this and i'm ready for it yeah i think that the daily discipline the daily wins becomes
00:10:04.580 the important thing that you must focus on right and i think that's you know at least for me
00:10:09.520 that has been my biggest takeaway and especially this time i remember when i started it um february
00:10:14.640 21st of this year um i was just coming off getting my wisdom teeth out you and i started that i believe
00:10:20.180 on the same day same day i said a day after you and then i reset because my buddy was said he wanted
00:10:25.460 to do it i was like 20 days in and i did it with him yeah and then i finished as well so we were doing
00:10:29.820 it most of the time the same time absolutely yeah and i think you know even this time around like i
00:10:34.840 remember i was getting my wisdom teeth out right i was coming off running a marathon last year which
00:10:39.340 there's there's so many stories within that that are relevant to 75 hard and you know after training
00:10:44.220 and like a running format for so long i knew that i i wasn't in the gym as much i was focusing so much
00:10:49.720 on my endurance and yes still in the gym but in february you know i'm someone that i've never dealt
00:10:54.880 with like i've had so much weight and being you know excess fat by any means but i've always been
00:11:02.340 someone that wants to optimize not only how i look and feel but like the mentality that it takes to
00:11:08.320 just show up consistently absolutely and i remember when i saw you post it right i've always
00:11:13.640 committed that i've always known that 75 hard is something i'm gonna do for the rest of my life
00:11:17.700 like i want to instill it not only in myself but the people that i surround myself with the teams
00:11:22.220 that i work in you know my future kids because it's it's the program but also like how much you grow
00:11:28.580 as an individual right um and i think too like the the posts that you create and the the ability to
00:11:35.240 know that you're in you're in this game with us whether that's myself or anyone part of the program
00:11:40.380 um it's a really empowering thing well i mean look dude i i just can't preach stuff and not do it
00:11:46.860 that's the thing yeah i'm incapable of doing it um i used to be the guy who did that a lot and now
00:11:52.140 it's like one of those things that uh disgusts me when i think about how i used to be and i think
00:11:57.400 that's a lot of people that go through this program more than once you know it's interesting because
00:12:01.300 there are people that criticize it right and they say well if it works so well then why do you have
00:12:05.720 to do it multiple times well it's the same reason you take a shower every day it's the same reason
00:12:09.920 you put deodorant on every day discipline is a perishable skill if you don't exercise it and
00:12:14.460 fine-tune it you start to lose it and um you know for me dude i have to live that lifestyle a lot of
00:12:21.220 people like i made a post about this this morning yeah people are like why do you do this shit all
00:12:25.020 the time bro you don't have to do this shit i know i don't have to do it but for me to do what
00:12:29.140 i'm trying to do and even though you think i'm at my end game i feel like i'm just starting and i
00:12:34.980 know that the players ahead of me are that much better that much stronger that much smarter that
00:12:39.160 much tougher and i don't have the skills or talent to compete at that level without being on on par with
00:12:44.220 everything and so you know those are two reasons i do it i i live the program because one i don't want
00:12:49.800 to be full of shit and two i have to to get where i'm trying to go and i imagine that's a lot of
00:12:55.080 what you're thinking too knowing knowing you as a person absolutely um talk a little bit about
00:13:01.400 you know how it's affected your relationships you know with people or with training or with food and
00:13:06.600 like your perspective on just everything like um i think i think that's something that people forget
00:13:12.660 to talk about is is how it shifts your perspective in in all these different areas that we are we are
00:13:18.420 exposed to every single day yeah absolutely you know i i think for me you know it's it's so
00:13:27.160 multifaceted where you know 75 hard at the mentality and the mental discipline that you build goes into
00:13:34.600 every aspect of your life and you know for me i've i think it was also good for context and i've been in
00:13:39.320 a serious committed relationship for three years um my girlfriend jacqueline burnett and i believe that
00:13:45.340 it's how you live during that period the people around you like they will change just by your
00:13:53.180 actions right from from the events you go to or maybe you're going to a dinner right i'm i'm 22 and
00:13:58.440 i haven't had a sip of alcohol this entire year and you know sometimes you know what i'm around people
00:14:03.920 that may be maybe similar in age or just going to events like i know that like i don't i don't have
00:14:09.620 any pressure or feel that the need to because you know i've been instilling in myself since i was 19
00:14:16.100 when i first did the program like from that initial experience this idea of like once i make a decision
00:14:22.500 and commit to something like i must stand by that like my word is my bond right and i think and mean
00:14:28.780 it everybody says that shit yeah right yeah absolutely so i think how it bleeds into other areas of life
00:14:33.840 like you know i was telling the guys here before i started the program in february and when i think
00:14:41.200 about that time you know i barely traveled at all and i was so locked in not only just because i was
00:14:47.600 doing the program but by the actions that i was taking in the programs made me change my decisions
00:14:52.620 of what i was doing because i wasn't you know i i had this framework of like oh yeah i'll go to this or
00:14:58.400 yeah i'll have a single drink or yeah i'll have like a dessert right it's so
00:15:02.360 critical to just follow these frameworks and it affects everyone around you because
00:15:08.320 most of the time everyone around you isn't on that same level of discipline and hopefully
00:15:14.040 you're surrounding yourself with people that you know have their own set of standards that they live
00:15:17.960 by and i think that's an important thing that i try to you know focus on my life in terms of who i
00:15:22.280 surround myself with but i think how it affects people you know when i'm going home to see family
00:15:26.780 i think it's finding that time to do the 45 minute workout and people just saying like oh wow
00:15:32.880 like he's going to put in that time and it makes people question like why don't i do that why don't
00:15:38.400 i set aside time for myself when i know i want to you know walk more or maybe that's read more do
00:15:44.680 things for me and it's always like oh i don't have time or you know things come up when you know i'm
00:15:50.940 still busy and have things going on and to show up for yourself guy that everybody knows in your
00:15:56.920 circle like you what you're what you're describing i'm sorry to interrupt but you're setting a standard
00:16:03.020 you know what i mean that other people aspire to they see they see casey who's who's hustling as
00:16:08.700 hard as anybody and they say you know hey i gotta go i gotta skate i gotta do these things i'm
00:16:13.060 committed to this that commitment is so important for us to fix what's going on in the world bro
00:16:18.920 because what you're describing is the ripple effect that i talk about a lot of times on the show
00:16:24.580 where i talk about personal excellence being the ultimate rebellion if we can lead through our own
00:16:29.220 excellence and our own commitment other people will follow and they do follow and i found that to be
00:16:35.120 true in my life bro just like what you're describing like everybody around me since 75 hard started has
00:16:40.940 gotten drastically better and it's not like i went around and sold it to him either you know what i mean
00:16:45.300 like it's just it's a cool thing dude and and um i'm just it bro i'm just sitting here and i'm watching
00:16:53.200 you and i'm like fuck this dude is like one of the next leaders coming up like it's just fucking cool
00:16:57.600 man i appreciate that it's truth and i think too just a quick tangent there you know with 75 hard and
00:17:04.580 like what i've learned from it over the years you know i talk about commitment i talk about all these
00:17:08.480 things but last year when i i committed to running a marathon 45 days prior to doing it i remember it
00:17:15.820 so vividly and it has context 75 hard um i was flying out to vegas to do a couple interviews at
00:17:21.480 the studio i recorded in in vegas and i would always tell myself like i i was planning to do a marathon
00:17:28.180 in late 2021 and then i completely my knee i blew my knees out and just it was not good um so i didn't do
00:17:37.000 it right and i'm like oh i'll do it next year but i i caught the bug of running in mid 2021 where i did
00:17:41.700 a 5k and prior to that you know i was an athlete i grew up playing sports but i was never someone that
00:17:46.140 embodied running and loved it and and quite frankly i still don't love it i just i love the pursuit of
00:17:51.120 my potential and what i can achieve and how i feel during that process where i did a 5k then i did a 10k
00:17:56.900 then i did a you know a 10 mile run which led to a half marathon and it was coming up towards the end
00:18:01.980 of the year last year in 2022 and i told myself at the beginning of the year you know like i want to do a
00:18:06.600 marathon and i think over the years like the foundational characteristics that have been
00:18:13.460 instilled in me from 75 hard is that like non-negotiable right and i knew that i wanted to
00:18:21.200 do a marathon and i remember booking this booking the ticket to do the marathon right before the plane
00:18:26.600 took off when i was going to vegas and it was just one of those moments that i knew that wow
00:18:32.740 these these next 45 days like this is going to be a a training nightmare and it's going to be an
00:18:39.660 incredible journey um but i wanted to put myself in a place of pressure right like one of my
00:18:45.540 buddies that i that i considered a mentor that passed away a couple years ago trevor moad he was
00:18:49.940 the the brain trainer to russell wilson yeah and he has this quote yeah yeah pressure is a privilege
00:18:56.380 yeah and i think for me you know and one of the biggest takeaways 75 hard is like how can you live
00:19:02.120 in a state of like great pressure right pressure on yourself like how can i get better every day how
00:19:08.180 can i make my team better how can i make those around me better like that is pressure right you
00:19:11.920 don't have to look at it as as bad so for me like in the context of marathon right like getting my body
00:19:17.080 and the training necessary when i wasn't quote unquote planning to do this but just committed to it
00:19:22.080 um i think finding that that area of putting pressure on yourself in a healthy way is not only
00:19:29.780 a takeaway but what i've found in doing things like a marathon and um and what i've learned through that
00:19:34.740 pressure that process yeah dude i it's interesting you talk about the pressure because in today's day
00:19:40.560 and age almost every single time someone talks about pressure they talk about it on a negative
00:19:44.820 connotation they don't talk about it as what it produces in a positive way you know and the truth of the
00:19:50.880 matter is is that i think the biggest difference between people who win and people who lose has a
00:19:56.580 lot to do with how they see pressure do they see pressure as something to avoid or do they see
00:20:02.020 pressure as something to embrace knowing that with enough time under pressure you actually create that
00:20:08.020 diamond out of the the coal that you are right now right yeah which kind of like brings me to my next
00:20:13.620 point that i wanted to ask you about if you had to rate yourself okay and i'll go after
00:20:20.840 you okay all right so i'm not putting you on the spot but if you had to rate yourself as to the
00:20:25.300 level of like if you're one to ten like i was operating on this level before i discovered how to
00:20:33.600 how to do these things and i'm at this level now what would you say that is
00:20:38.100 i mean if i think i think this time around right like the person i am doing 75 hard this time versus
00:20:46.560 when i was 19 like growing as a person if i rate myself prior to doing 75 hard this time and you
00:20:52.420 know at even prior to starting it i would think i'm doing great but if i look at it now four out of
00:20:59.480 ten yeah all day yeah right like it's easy to to miss a workout it's easy to you know to go out every
00:21:06.880 now and then with your girlfriend and oh like have a drink and whatever like and not that i was
00:21:14.400 disgusted at myself for doing that but it's easy to just if you don't have your why and you don't
00:21:21.620 have that framework and you know i say four out of ten not like i was in a bad place like mentally at
00:21:28.140 all but in terms of like my capabilities and how i structured my day how i structured time you know
00:21:35.020 75 hard is this great reset every time i've done it in my mind where i realize not only what i'm
00:21:41.740 capable of but like the compound effect of that dude thank you that's what that's that is the point
00:21:48.180 people do not understand the compound effect that it has they think that if you do it once you get
00:21:54.700 like dude every time you do it you start to discover these new skills and these new things
00:21:59.820 and for me dude i'm like the same like i look back and i'm like dude when i when i
00:22:04.760 came up with 75 hard it wasn't like i was like some poor dude like i was doing really well making
00:22:10.460 a lot of money doing pretty good in life um and i look back and i'm like bro i was like a two
00:22:17.340 you know what i mean and then every single time i move through it dude it's it's like i think before
00:22:23.220 i do it i'm like all right i'm i'm at like i'm at like a seven or an eight i know i got some ways to
00:22:27.820 go but and then every other time every time i get through it i'm like oh shit bro you were kind of
00:22:32.640 coasting you know and it lowers that score from the back side you know what i mean absolutely yeah
00:22:37.560 it's just weird we have this weird thing as human beings to convince ourselves that we're
00:22:42.020 operating at the highest potential or that are even a high potential when actually we aren't we're
00:22:46.540 just comfortable with it right it's like yeah it's kind of like the glory days like you know you
00:22:51.400 you get a little bit older and you know you start to talk about how good you were or how big the
00:22:58.180 fish you caught was or how many you know yards you rush for in the high school football game
00:23:03.380 and you you build yourself up to be this person that that dude you may have used to have been
00:23:09.040 but you aren't anymore and it's interesting to hear people um talk about that compounding effect bro
00:23:14.940 because i know this every time i go through it i grow like in a massive way absolutely and
00:23:21.060 one thing in the biggest i think like tactic and in question i i've asked myself this time and last
00:23:28.820 time but especially this time once i got to day 75 and i think this is a a fun slash like good
00:23:35.880 story to reference where day 75 it was may 6th of you know last month and you know i finished my
00:23:43.220 workouts for the day i'm feeling phenomenal and i had no like my plan was not to like start and
00:23:49.720 continue or continue the program to do 75 days to take that pause right and the next day i wake up
00:23:56.060 and i think a lot of people may find themselves doing this and if you don't and you haven't even
00:23:59.860 started or attempted it you should ask yourself these questions i you know going through the program
00:24:04.420 you're drinking a gallon of water day you're doing all the the critical items wake up the next day and
00:24:09.020 i ask myself you know it's easy to not drink a gallon of water today you know don't fill up a gallon
00:24:15.560 like don't try to track it but on the flip side it's easy to drink a gallon of water right you
00:24:21.520 start in the morning you have your gallon you're you're chipping away at it it's easy to not read
00:24:26.300 my book today right it's easy to not pick it up you know you're busy you got things to do but it's
00:24:31.720 also easy to read 10 pages then you go through the whole list and then i committed to that day right
00:24:36.880 like i'm doing these tasks day 76 didn't plan on doing it the next day right but every day i would
00:24:42.920 ask myself it's easy to not drink a gallon of water today but i not only i know what i'm capable and that
00:24:48.680 goes from drinking the gallon of water to like the critical items that i had today that day in business
00:24:53.520 or for a podcast or with my partner and it led to day 100 and i think this is a a story that i'm now
00:25:01.160 going through where at day 100 this was may 31st so like a week and a half ago or a week ago i'm on
00:25:06.280 day 100 of the program you know feeling incredible just asking myself those questions every single
00:25:11.540 day like committing to the winning the day and first workout of the day um you know i'm someone
00:25:16.680 that when it comes to my workouts in the gym i i had a neck injury i was in a neck brace for six months
00:25:20.900 so i don't do any like crazy heavy weight on my neck and on my spine i'm squatting like very early in
00:25:26.220 my workout and just completely blow out my back to the point where i could barely finish the workout
00:25:32.760 like excruciating pain could barely walk um and this is after like you know going through the 100
00:25:38.020 days of feeling phenomenal at my best physically mentally and i'm not someone that has dealt with
00:25:43.840 like an injury prior to when i was 16 in this neck brace something very severe and given this wasn't
00:25:49.780 like something crazy severe in my back but you know go to urgent care can barely walk back stuff's no
00:25:55.060 yeah and i had a it's a lumbar strain like super severe and yeah you know i finished my my second
00:26:01.000 workout of the day i barely can move uh on day 100 and i say all this because you know that was the day
00:26:07.100 where i i stopped doing the program in terms of like the days that i was winning because i wake up
00:26:12.220 the next day and i think this this polarity of life and also the program where like things will never
00:26:16.720 be perfect wake up the next day and what would have been a day 101 literally cannot get out of bed
00:26:23.760 literally takes me 15 minutes to roll out to you know cannot even bend down one bend down one bit
00:26:33.540 hurts to sit on to sit down and i find it interesting and i was doing a lot of reflecting on that
00:26:39.360 because you know that the program teaches you how to deal with those instances right where i you know
00:26:48.840 the last seven eight days like i've let myself recover because there's no need to just um not
00:26:56.020 only push through the pain but i've given myself this mental framework because i know that what i
00:27:01.160 just went through this isn't gonna set me back i'm not not gonna you have now you have the ability
00:27:06.560 to turn it on and off yeah at will absolutely and that's the point yeah that's the point and i was
00:27:12.640 telling the guys here like my plan um for context i so i'm in st louis now tomorrow i was going to be
00:27:18.940 flying to new york i i committed to this um 137 mile um relay race from montauk to manhattan oh that's
00:27:28.200 cool and it was going to be two teams of seven guys um like super incredible experience committed
00:27:32.900 to it last moment but i was i was stoked for it then i blow my back out i can't do it and i find it
00:27:37.440 ironic now though because you know manhattan right now all those crazy fires and the smoke and all this
00:27:41.940 stuff that's happening there um probably not the best time to be there yeah um not running some
00:27:46.180 extreme endurance race yeah right so it's i just wanted to reference that because i think it's like
00:27:50.780 you're going to deal with moments like that whether that's an injury or or something that
00:27:55.460 will set you back but the framework that you can that you build by doing the program like those
00:28:00.240 don't set you back mentally where it's so easy like when i injured myself when i was 16 in a neck
00:28:04.360 brace like i went through a serious depression i was angry at the world i was angry at my family i
00:28:10.900 i completely had my identity as this athlete you know as a sophomore in high school ripped away
00:28:16.380 from me and that set me back so far mentally if you want it from an injury perspective um and this
00:28:23.380 time it's just you know it's a different perspective on that setback yeah dude it's
00:28:29.400 injuries are an interesting thing but like dude here's what we're talking about you know i just went
00:28:33.660 through a major major injury um i'm just now getting out of it but you know one of the things
00:28:42.260 that we have to be real with when it comes to being a driven ambitious human being you know a lot of
00:28:47.340 people like when they criticize 75 hard they're like oh this might be dangerous for the average
00:28:52.160 person oh i'm sorry it's dangerous to have discipline it's dangerous to move your body it's dangerous to
00:28:57.540 drink water no you're a fucking pussy bro okay this program was never meant for the average person
00:29:03.920 this pro this is not a challenge the worst thing that ever happened to 75 hard is that it was fucking
00:29:09.640 labeled as a challenge because it's a program for exceptional individuals or people who desire to be
00:29:16.820 exceptional and one of the things on the path to being exceptional is that we are going to have major
00:29:22.600 setbacks and it's not going to be just once there's going to be back injuries there's going to be uh
00:29:28.480 you know uncontrollable circumstances smoke in the air where you can't do like dude there's going to be
00:29:34.600 all kinds of things and through life those are going to come to us in many different forms
00:29:40.320 um could come with a relationship ending or a sickness or an illness or uh an unforeseen you know
00:29:49.600 here in the midwest we get tornadoes right like like we don't know we don't ever know when these
00:29:54.480 setbacks are coming but what we're developing through following this lifestyle is the ability
00:30:00.420 to turn on and turn off the discipline mindset that we need to recover from those instances on demand
00:30:08.880 and one of the things that i love about what you're talking about because what i hear when you're saying
00:30:13.660 this bro is i hear that the program helps you build the confidence to know and believe in yourself
00:30:20.560 that you can turn this back on the minute you feel like turning it back on and that's what we're
00:30:25.380 ultimately after right absolutely most people flow through life and they catch momentum right and they
00:30:32.180 catch it and they're like oh dude i feel so good and they're able to do these amazing things and they
00:30:37.080 can't really describe why they caught the momentum but they just caught it right and then when the
00:30:41.680 momentum's gone they're kind of they kind of suck right they're not pushed they're not doing any of
00:30:47.140 the stuff i just can't figure out what's going on well what's going on bro is you're misunderstanding
00:30:51.580 momentum okay for us to have momentum yes we can catch it naturally by the circumstances of the
00:30:58.780 world sometimes however we are also capable of manufacturing it and when we start to understand
00:31:04.160 how to manufacture it you become more in control which gives you more confidence which gives you more
00:31:09.980 belief which gives you more self-esteem because you know that no matter what the fuck happens today
00:31:15.480 bro i'm gonna get up tomorrow and be able to get my shit done and that's a very powerful thing and so
00:31:21.420 like i want to ask you you know because really what we're talking about here is belief in ourselves
00:31:26.540 we're talking about confidence in ourselves what has this program done for you for the things that
00:31:32.240 you know we talk about when i talk about it producing you know confidence grit fortitude the ability to
00:31:38.600 endure self-belief self-esteem the all of these mental toughness overall i mean what what what would
00:31:45.800 you say to someone who says man like i cannot figure out why i can't adhere to things i just can't see it
00:31:53.560 through because ultimately that's what we're trying to fix we're fixing your ability to follow through
00:31:58.620 because every single person listening right now if you if you're honest with yourself and you say
00:32:03.840 why am i not where i want to be it's because you lack the ability and the toughness to adhere to
00:32:09.860 things once they get slightly uncomfortable so what would you say to that dude like the confidence
00:32:15.280 the grit the fortitude the things bro i see them in you every day and they they've they've exploded but
00:32:20.580 i'm interested to see how you feel about you and be honest yeah don't be humble like be real
00:32:26.520 absolutely like you're a bad motherfucker okay yeah you know even the like you saying that i get
00:32:33.200 the chills because i've watched you do it i've watched you you know i'm saying like it's fucking
00:32:38.980 awesome dude the whole reason though i just want to give you this the whole reason i fucking do all
00:32:45.040 this shit is for motherfuckers like you okay and it's not for the fucking 35 year old dude or the 40
00:32:51.020 year old woman i do it for the young generation that has been misled and lied to about their own
00:32:57.380 capabilities and their own potential and bro you are the living example of what i've been trying to
00:33:03.800 do this last eight years even doing this podcast i mean you know me bro i don't have to do this shit
00:33:08.220 okay um so like i have endless amounts of respect for that and like bro you're the reason i fucking do
00:33:16.800 this and people like you so like it matters a lot to me um and i'm really fucking proud of you dude
00:33:22.240 like real talk i just thank you i i just have to let you know that no i mean those words yeah they
00:33:27.540 mean more to me than you know andy you know this one phrase just keeps coming to mind and you know we
00:33:34.760 were we went back and forth briefly on instagram yesterday and it actually like you said you know
00:33:39.760 we're gonna it's 75 hard focus which i was aware of in terms of the show but you said like take a
00:33:44.940 moment to think about like what this program has done for you and i'm someone that i try and live
00:33:51.200 by this idea of reflecting right whether that's like micro reflections on my actions or like what
00:33:56.200 went right what went wrong and what kept coming to me is just the ability to commit right and and that
00:34:06.680 comes with like the confidence to commit and and that's in every aspect of life right like when whether
00:34:12.900 that's starting a new venture i i always talk about like internally and even with like friends and
00:34:18.140 peers of mine this idea of like identity shifting right like whether that's like shifting your identity
00:34:23.600 from this business venture to the next or you know like me when we sold media kits it's shifting it to
00:34:29.960 like that's not a part of me anymore or when you're again having a new relationship i think this idea of
00:34:36.280 like shifting your identity with the confidence to commit to something wholeheartedly has never
00:34:42.300 been stronger in my life and it's been something that even like for example i'm 22 i've been in like
00:34:49.440 a very serious committed relationship since i was 19 years old with my my lovely girlfriend jacqueline
00:34:54.360 burnett and i think what's important that i always love she's amazing too yeah you know yeah she says
00:34:59.320 she sends her love by the way in her kind regards um i was 19 when we started dating and she was 26
00:35:06.940 she might love or hate me for saying that but it's we embrace it because when i committed to and i think
00:35:13.520 it's so important because it's such a big part of my life when i committed to her like i knew she was
00:35:19.620 the one and when i committed to a business right with my my business partner kieran who you know you've
00:35:25.780 known over the years as well amazing dude yeah we've i was just talking to him yeah like kieran's
00:35:30.200 incredible like we did 75 hard together the first time and like that commitment and that bond has
00:35:35.260 like was so strong but like the commitment to a business venture to to see it through to commit to
00:35:41.620 our investors that we brought to the table to our you know our team that we that we built i have such
00:35:48.140 a strong belief that like the your confidence in your commitments create the man or woman that you
00:35:56.440 are because it's easy to commit to like hey andy like i'm you know i'll come over this for the show
00:36:01.920 or oh hey i'll you know i'll definitely be there on that podcast and then oh change the plans and you
00:36:06.480 got to reschedule right like your commitment and the ability to commit with such confidence at least
00:36:12.580 for me is one of the biggest takeaways and the biggest lessons and that goes for all aspects of
00:36:18.260 life and i think you know from a relationship with someone like jacqueline to a business partner
00:36:22.860 with with you know with someone like kieran or um just with myself and my actions right like i've
00:36:28.920 been doing the podcast for five and a half years and over time especially by like what i've learned
00:36:34.820 throughout the program like i always tell people i'm doing my podcast for the rest of my life i don't
00:36:39.700 know what it's going to lead to and um you know like what it will shift and mold into like like in
00:36:44.660 terms of formatting all that stuff but i started with when i was 17 years old on a pair of wired apple
00:36:49.900 headphones i remember walking in circles around my bedroom like all right this is episode one and uh
00:36:55.300 you know hopefully i'm gonna have some excuse me like some great entrepreneurs on the show and learn
00:36:59.820 something uh and yeah here we go it's like three minute audio file but i i committed and i have like
00:37:05.440 notes to myself that like i'm gonna be doing this for decades and yeah to reference a point where
00:37:10.440 i think through commit through your confidence and your commitments you could i've learned and i think
00:37:17.040 a lot of people can relate to this like you have moments where you get reminded that you're not only on
00:37:24.320 the right path but you your commitments are real to your craft where you know i i had the honor of
00:37:31.580 interviewing larry king um back in 2019 and i always love referencing this story because it taught me so
00:37:37.200 much about myself you know i was i was 19 years old at the time larry king this broadcasting legend 60
00:37:42.560 000 interviews he was 87 years old right born in 1933 i'm someone born in the year 2000 right yeah he
00:37:49.840 thinks it's yesterday yeah right yeah so and like when we sat down you know i asked him all these
00:37:55.700 questions but one that always um comes back to me i said like what makes people great you know he's
00:38:02.460 interviewed all the previous presidents throughout his life and just so many different walks of life
00:38:08.180 and he says greatness is driven like every great person i've come across they are driven and by being
00:38:15.660 driven you need confidence right to commit to your actions to commit to your craft and i think that
00:38:22.140 you know to the point that you're you're making here like that word confidence and the word commitment
00:38:26.620 um have never been stronger in my life and it's you know i've again i'm not perfect by any means i've
00:38:32.780 had times where you know we all have whether that's macro or micro regrets like oh like why didn't i show
00:38:37.920 up for that person right like why didn't i go there when maybe i told him i could and i had this excuse
00:38:42.420 right um but i think that word and that phrase is is very important to me and it's it's gotten
00:38:48.040 more real over the years when i think about commitment to partners and in my craft throughout
00:38:53.080 life bro and you embody it too man like whatever you're going to do next i mean it's exciting for
00:38:58.700 me to know that you're learning these things at 22 you know i didn't learn these things until i was
00:39:04.600 almost 40. you know i kind of half-assed my way all the way to a pretty high level and you know it's
00:39:10.860 gotten exponentially bigger now but i i'm curious and i i'm not to throw a question back at you but
00:39:15.980 you posted that thing today in your story about like you said i didn't get in line until i was 40
00:39:21.620 yeah it's it's so interesting right because that this grasp of time i'm reading a book right now
00:39:26.820 it's called um like you're 4 000 weeks like the average lifespan is 4 000 weeks and you know i'm 22
00:39:32.620 uh how old are you in 43 43 right 20 21 years apart fucking good looking 43 though i'm just saying
00:39:38.880 that oh yeah like this concept i don't got that flow though bro you got the that's the uh that's the
00:39:44.400 george from blow flow i fucking like oh yeah that's a good look i just got a cut too it was it
00:39:49.200 was getting way way look bro um like when you were 22 like these concepts that we're talking about
00:39:55.060 today like were these on your mind and if so like what was your degree of thinking about your future
00:40:01.500 and like the commitment to your craft because you know you've been in the game for decades yeah so
00:40:06.100 you've had the commitment but like how what were you thinking you know for me dude it was i was too
00:40:13.620 naive to know any better um i just wanted to run a business and when i was 22 i'd been running a
00:40:20.020 business for three years and um i just wanted to be successful and i figured that if i stuck with it
00:40:25.500 and and i was right okay if you stick with things you don't quit you'll get there because you
00:40:31.260 accumulate knowledge through all the hard lessons right yep so you get punched in the face and you're
00:40:35.880 like okay well i won't do that again because i got punched in the face and that happens a million
00:40:39.440 different ways and you start to learn skills and so for me when i looked at people when i was that age
00:40:46.360 really up until probably my mid-30s um i didn't see discipline or confidence as something that you
00:40:55.680 could acquire i saw it as something that people had or didn't have and i thought i just didn't have
00:41:02.840 it the way other people had it and i was always surrounded by people because i was into you know
00:41:07.340 lifting weights and sports i was always surrounded by people who were more disciplined than me you
00:41:13.200 know they ate better than me they were more consistent than me they trained more consistently
00:41:16.640 and harder and i always just kind of looked at those people as they had some sort of magic
00:41:21.320 that i didn't have and and and so i didn't think about it more than that i never really
00:41:27.120 never crossed my mind like shit dude you can actually build these things these are not these are
00:41:31.920 not traits these are skills that you build through an investment and through a process and so and this
00:41:37.840 is actually what led to 75 hard by the way this thought process so it worked out great um and because
00:41:44.740 i think the live hard programs probably changed more lives than than any other program ever in the history
00:41:48.880 of the world just because of the scale of the internet the internet has pushed it out and um
00:41:54.540 so i was obsessed with mental toughness because i didn't have it right so like i read all these books
00:42:01.960 and like all these things about how to become mentally tough and i'm like god i'm a fucking
00:42:06.140 bitch bro like how do i fix this because i had natural skills like i had you know as an athlete growing
00:42:12.180 up i was pretty gifted i was just kind of soft and i didn't and i recognized that that was something
00:42:18.460 that like i didn't have and i knew i knew it was my weakness even though you know i didn't let other
00:42:23.580 people see it as my weakness yep so i became obsessed with it and over the next you know
00:42:28.420 fucking 15 years i read everything i could on it and i started putting this puzzle together in my head
00:42:34.640 about like wait a minute i think if i did these things it would actually produce these things and
00:42:41.000 then when 75 hard actually came together um james lawrence the iron cowboy said something to me that just
00:42:47.840 made it all click together at one time and i fucking got it and it was based around the idea of
00:42:53.200 intentionally doing uncomfortable things to get tougher and i'm like fuck that's it bro and so
00:42:58.040 you know that's where the program started but like for me dude i would have never put that together had
00:43:02.800 i not thought of it as this magical thing in the first place which i think is what most people do
00:43:07.720 i think most people that see people that are highly disciplined that are living a high level life
00:43:14.040 they're doing all these things they wish they could do but just can't seem to do
00:43:18.260 i believe it's because their belief is founded in what i just described they think this is a god
00:43:24.620 given trait when in reality it's also it's it's it's actually a skill set that you develop and um
00:43:30.900 so for me bro long way around i didn't really think about it more than like these guys have it i wish i
00:43:37.340 had it and kind of fuck them for having it you know like yeah it made me mad but i did what i could i kept
00:43:42.920 showing up i kept doing what i could but you know it took me a long time to learn that i could
00:43:51.140 you know like it's it's weird it's it's really kind of a paradox now because you know all through my
00:43:57.540 20s and 30s i lived a pretty much different way up until i was about 36 years old and um i partied a
00:44:04.800 lot i fucking drank a lot i thought that was the culture because it is the culture yeah right and i know
00:44:11.580 the culture is a little bit changing now people are becoming a little bit more minded uh like like
00:44:16.320 like we are and less alcohol party minded yeah it's it's so crazy like i know so many people my age
00:44:22.600 22 23 they just don't drink yeah never have never cared to and yeah it's just it's it's like the
00:44:28.380 tobacco of this generation i feel like it's getting people are recognizing it as fucking life poison
00:44:33.320 absolutely yeah and and dude i gotta tell you this is real shit every single thing i've done wrong
00:44:38.960 every single fuck up i've made every single bad situation that happened to me or that i got
00:44:44.240 myself into or was a part of happened because of alcohol every single one not a single time
00:44:50.400 that happened without alcohol and and when i figured that out i was like i'm done and like dude i might
00:44:56.420 have a couple drinks a year but it's not this is not a normal part of my life anymore absolutely um
00:45:01.160 but yeah bro i think i think i thought like most people you know i thought okay i'm gonna do the
00:45:07.160 best i can but i wish i had this and this and this and this is why i'm so passionate about the
00:45:11.320 program um you know people give me a lot of shit about it sometimes because they're like fuck all
00:45:16.780 he talks about is is live hard and 75 hard well yeah bro but i give it to you for free it's not
00:45:21.400 like i'm charging you and second of all i want you to do it because i understand what it can do for you
00:45:26.440 because i used to be that person i was that person who floated through who could catch momentum
00:45:32.720 and not keep it who got hot and then cold and hot and then cold and it drove me crazy dude
00:45:38.560 and when i when i cracked the code for myself i just share with you guys and and so it's a powerful
00:45:44.120 thing that i like to give away and and share with you guys and um i live that way it's not bullshit
00:45:49.860 like i actually live it and it's funny because like one of the main criticisms and i'm curious to
00:45:54.500 see what you said i had to say about this but one of the main criticisms is that oh it's not
00:46:00.560 sustainable well what people don't understand is that every time you go through the program you
00:46:06.680 your standard of living rises and it may not stay at that exact standard of the program but it rises
00:46:12.980 so much that the retraction is still like 80 percent higher than what you were before absolutely right
00:46:19.160 and and so you when you then you know you go a year or you go you know live hard is designed to
00:46:24.980 be done once a year yep um so that's 175 hard phase one phase two phase three and for 12 months
00:46:31.160 and um it's not the whole time it's people don't understand like it's the first 75 days
00:46:37.120 then phase one which you can do consecutively with 75 days then you have to take a 30-day break
00:46:42.420 the reason you have to take a 30-day break is because you have to remember what it's like to
00:46:46.920 not live under that structure all right and that's usually the eye-opening part for people that's
00:46:51.660 where people start to go backwards and then phase two ends up being the hardest phase because they
00:46:55.640 got to snap back into it and it teaches them oh shit this is actually something that's perishable
00:47:00.680 not only is it perishable it's perishable very quickly and so the whole program's designed for us
00:47:07.300 to continue to level up and i'm curious as to what you like do you agree with that or like how do you
00:47:13.280 see it because every time i've gone through it bro i've gained so much and yeah i might have come
00:47:17.880 back a little bit but the the set level is so much higher than where i was that i'm able to
00:47:23.620 maintain that on a daily life like for example when you were talking about you know the gallon of
00:47:28.220 water on on like for example like i bet when you got hurt on day 100 i'm just guessing maybe i'm wrong
00:47:34.180 but i bet most of the other shit you still did you know like you probably still read you probably still
00:47:39.140 drank your water absolutely you know what i'm saying like these things they become part of your daily
00:47:44.220 routine and so like it's funny when people say to me oh well it's not sustainable what the fuck are
00:47:49.860 you talking about dude it's the most sustainable program that's ever been fucking built you know
00:47:54.760 what i mean i could not agree more and i just want to say just before answering like i commend you so
00:48:02.340 much because i you know you of course you understand the impact you've had on you know thousands of
00:48:08.400 tens of thousands of people doing it but like what i've seen not only in my life but
00:48:13.980 from friends or peers of mine that have done the program the collective energy and standard that
00:48:20.520 people that go through this program carry throughout life after that you can even reference like oh like
00:48:28.820 this is like similar to the the framework and standard i've put them through myself on 75 hard
00:48:33.420 is just undeniable in terms of how it changes you and like i commend you for not only creating the
00:48:41.800 like the the widespread ripple effect that you've created is just unparalleled than to anything that
00:48:48.640 i've ever encountered in terms of like the true impact on people and i think in terms of like the
00:48:52.920 sustainability and to not like just agree with you but it is the most sustainable because it changes you
00:49:02.660 and i i'm a huge proponent of just like daily growth right like one percent better every single day
00:49:07.460 and i think just through 75 hard you learn so much more about what you're capable of
00:49:12.860 um in terms of the a structure that you know maybe yes you might come back oh you don't drink a full
00:49:19.080 gallon of water when you're not doing the program great but you know that i know when i drink a full
00:49:23.660 gallon of water i feel much better throughout the day right just hydration you name it um and when i take
00:49:29.700 45 minutes to you know whether that's doing outdoor walk or doing outdoor run versus just being
00:49:35.380 working all day and not having that time for myself i feel maybe more stressed and like i don't have
00:49:40.200 that time for myself that i need to carve out um where i think the sustainability to understand what
00:49:46.380 makes you feel the most um just in tune with what you're capable of like that's what's sustainable is
00:49:54.540 to have that recollection of okay like i know that i can do more so many people don't even know what
00:50:01.420 they're capable of because they never start they never try yeah yeah so i think um yeah the
00:50:06.380 sustainability and like what you've created with the live hard program is just you know the people
00:50:10.800 that talk down on it are the people that a should do it but they don't even realize what they could be
00:50:18.320 what they could be that's why i don't get mad i'm just like bro you ain't ready you know what i'm
00:50:22.960 saying and and also do like you you brought up james lawrence he's played such a impactful role in my
00:50:29.240 life just initially i first heard him on your show years ago and mine too brother when i um when i
00:50:35.620 first heard his story and i really started understanding who he was as a person and his
00:50:39.740 mindset it it completely like broke every aspect of how i think about discipline and mental toughness
00:50:44.600 where yeah i i had him on my show back last year and i i did this intentionally where i ran my marathon
00:50:51.980 last year um december 11th 2022 i interviewed him early december last year intentionally and
00:50:58.520 you know he talked about this concept of you probably heard him said the hurt locker right
00:51:03.360 like this uncharted territory and to prepare yourself for this this land that you've never
00:51:09.580 encountered which was for me like running more than 20 miles and i asked him a question during the
00:51:15.840 interview and i said you know james i'm running my marathon in two weeks i want you to answer this
00:51:21.320 question um in the context i'm going to be listening to this one when i'm on my run you know
00:51:27.660 you're talking to casey he's on mile 20 entering 2021 2022 into those miles that finished the marathon
00:51:34.840 like what do you have to say to me and instead of him just saying something like he's on a podcast
00:51:39.820 i could tell he paused right like really to understand like okay i'm gonna he's gonna be
00:51:44.620 listening to this right when i'm on my run and he says you know you have to put all effort in all of
00:51:52.580 your mind into the next step in front of you and if you can ask yourself one question am i going to
00:52:02.040 die if i take this next step you can keep going and as you know some people might say shit oh it might
00:52:09.080 be cliche you name it but like it's true fast forward to that moment you know and i have it on
00:52:13.800 my playlist and i'm ready to like listen to that to get into that mentality and i remember hearing
00:52:20.260 those words right now i'm i'm suffering i'm so deep in the race yes i i felt great that day in
00:52:26.000 terms of my running ability but the last three three four miles were all uphill and just hearing his
00:52:31.560 words and understanding that like this man ran 101 ironmans and all he did yeah in a row and all he
00:52:40.520 did and you know and what he says in the interview is focus on the next step yeah because that's all you
00:52:45.600 can and need to focus on right whether that's going through the program you can't think about
00:52:49.040 day 74 no when you're on day 73 no yeah it's win the day bro win the day yeah and i just wanted to
00:52:55.380 reference that because i think james and like his whole ideology on like putting yourself through
00:53:00.000 suffering um i want to bring up this cold plunge right there hold on before we get into that i gotta
00:53:05.280 correct you on something you said all right you said something you said something that was a little
00:53:09.600 bit inaccurate you said that i created that ripple effect and that's not true you create that ripple
00:53:16.140 effect and the people listening to this create that ripple effect okay so it's not me it's fucking you
00:53:22.300 so just remember that absolutely it's real shit okay how about the cold plunges yeah all right for sure
00:53:29.360 yeah i've i've been on the cold plunge game for probably eight months now yeah and i know i heard you
00:53:34.380 when you talked about it recently you were against it for a while i'm just curious to get your thoughts
00:53:38.480 right now about oh bro that idea of suffering yeah so today um today is day 69 in a row of cold
00:53:48.480 plunge and i do 41 degrees now at eight minutes every single morning wow 41 yeah so and and that's
00:53:55.620 all the way in that's not this half-ass shit where your arms are on the side like some of y'all do okay
00:54:00.280 real talk getting in with your arms on the side you guys are missing a big part of the benefits
00:54:04.620 i get all the way in up to my chin for eight minutes and um for me dude uh it has been and i
00:54:14.260 know people have opinions and i have one of these opinions too to start with okay i was one of these
00:54:18.820 people who saw it become a trend and i'm usually like anti-trend when i see things that are trendy
00:54:23.600 i'm like fuck that i'm like just out of principle it's just yeah whether it's right or wrong it's it's
00:54:29.560 probably a it's probably not good that i'm like that but it is true and um i see everybody doing
00:54:35.840 these cold plunges and i'm like dude come on man this is kind of corny like all right like i know
00:54:42.080 it's hard because i'd done it before yeah i did it like on my 40th birthday so it's a funny story um
00:54:48.000 on my 40th birthday uh dave sparks from diesel brothers and a bunch of my friends were in town
00:54:55.420 for my birthday party okay and the night before my birthday we got fucking hammered all right and
00:55:01.060 i'm talking like hammered so hard that like i thought i was gonna fucking die oh right so we
00:55:05.940 had this fucking party planned and there was like 200 people coming and people had come in from out
00:55:09.980 of town and all this stuff and bro i was telling emily i'm like i can't fucking do the party like i'm
00:55:15.320 too fucked up like so i had my doctor come over and give me an iv and like all this stuff and dave
00:55:21.900 comes in the house and he's like yo bro what's up and i'm like bro i'm fucking dying i don't think i
00:55:27.240 could party today but he's like you're fucking partying bro and so he sent the guys to the store
00:55:32.460 to get like 30 bags of ice and we had one of those drink uh troughs yep like you would see at a bar
00:55:39.660 absolutely and there was no drinks in it and we filled the fuck with ice and i got in it and he's
00:55:43.540 like just get in there and bro i got in there and uh one of my buddies keaton um he has it on video
00:55:49.560 and it's horrible bro like i was like freaking the fuck out like it was so embarrassing hyperventilating
00:55:54.800 bro he posted it like back then i'm like bro take that shit down right now like for sure but but you
00:56:00.060 know imagine the first time you do a cold plunge and you get it on video and millions of people see
00:56:04.060 it like it was fucking super embarrassing yeah so i'm like bro take that shit down so anyway that was
00:56:09.100 so i knew so that day i was like holy shit because it cured my hangover i felt fucking amazing it was
00:56:14.260 the best i'd ever felt wow and it worked and so i knew it i knew it worked but and i remember talking
00:56:21.080 i remember telling those guys i'm never doing this i'm never not doing this ever again this is the most
00:56:24.880 amazing thing i remember telling them that but i never did it again right i know because i didn't
00:56:29.080 have a cold plunge yeah and i didn't think to buy one and then i saw it start to pick up
00:56:33.060 and when we built hq here we put a cold plunge in the recovery room and the guys at cold plunge which
00:56:41.200 are awesome dudes um amazing amazing dudes they gave us chris and i both they gave us one all right
00:56:49.140 so i put it back in the uh in the uh warehouse and it sat there and i never installed it and so then
00:56:57.040 i was talking to my buddy kip kip was the co-founder of under armor and he is a bad ass motherfucker
00:57:03.160 dude okay like this guy's 10 years older than me he looks fucking 10 years younger like he's just a
00:57:08.700 bad dude and so i look up to him i'm like he's kind of done what i've wanted to do i want to learn
00:57:14.440 from him and see what it's about and i just like you i try to emulate people that have done the things
00:57:20.260 that i would and um this is only like in april this is like in march okay and uh we had a real
00:57:26.780 conversation i'm like hey dude what's up with this why do you do this you know tell me about it i was
00:57:31.520 just curious man because like i try to pick up stuff you know and he's like look man after i built you
00:57:36.580 know this business for 20 years um you know i traveled most of the time he's like i was i was
00:57:41.820 like destroyed mentally i was fucked up and like i'm he's like saying all these things and i'm like
00:57:46.800 fuck that's me like i i recognized me in his story and and i'm like so what's it do and he explained it
00:57:55.560 to me you know he explained what it does to your vagus nerve all the stuff huberman talks about right
00:57:59.640 um your fight or flight systems uh actually reprogramming part of your brain for mental toughness your
00:58:05.240 ability to endure it actually physically changes your brain and so i'm like fuck it i'm in so i
00:58:10.780 called the guys up here at hq uh dave and kevin who were great great dudes and they brought it over
00:58:16.300 to the house and put it together for me and the next day i fucking got in it and i haven't ever gone
00:58:19.900 back and uh wow within the first day again it was like the first time like i fucking freaked out
00:58:25.520 like ebly was trying to watch me do it i said go inside i'm not doing this in front of you
00:58:29.880 so i sent her inside and i got in there and um we i did it and i did two minutes uh at like 50
00:58:37.560 degrees right it wasn't even that cold and the next day i did like two minutes and then i started
00:58:42.680 counting in my head an extra like 30 seconds or an extra minute just staying in there just a little
00:58:48.560 bit longer you know and and then i worked and by literally dude by by three weeks in it did every
00:58:56.160 single thing that kip told me it fixed my it fixed so what it does for high stress individuals is it
00:59:02.100 gets your vagus nerve working again which means you're gonna you're gonna extreme dopamine and
00:59:07.020 norepinephrine and epinephrine the fight or flight system the the way this helps a high stress
00:59:14.800 individual and people don't think about cold plunging as a mental tool they think of it as a
00:59:18.480 physical physical recovery and i actually think that's the wrong way to think about it at least
00:59:22.160 for me so that hyperventilating that's your like fight or flight right yep and so what happens is is
00:59:28.320 you become acclimated to this amazing like stress on your fight or flight most of us that are stressed
00:59:35.200 and that are driven are walking around at a level eight anxiety so when you're walking around at like a
00:59:40.620 level eight because you're driven at a high level what was happening to me is little stressors that
00:59:47.880 shouldn't have been a big deal were sending me into like volcanic eruption bro like you know what i'm
00:59:52.120 saying like nuclear fucking meltdown and by the way that still happens sometimes but it's very rare
00:59:57.840 before it was happening like on a fucking daily basis like yeah i couldn't even hear anything
01:00:02.680 without freaking the fuck out because i've been doing this for so long absolutely yeah and so what it did was
01:00:08.540 as i acclimated to it now i'm able to take things that would not necessarily um that would that would
01:00:18.860 before the cold plunging would have set me off and i take them in stride and it's no big deal because
01:00:24.220 it takes me from an eight back to a zero like a normal human being right yep and so you know those two
01:00:31.040 things for me getting that dopamine that norepinephrine and then also the ability to just
01:00:36.280 endure stress better um have been life-changing for me dude like real talk like like it's that's
01:00:43.320 incredible and i know a lot of people talk shit and i agree but totally as a tool to improve
01:00:48.920 it's for me mentally it's been a fucking total game changer game like total game changer uh physically
01:00:55.900 you know i think it maybe helps me recover a little bit i don't know i'm used to being in pain bro
01:01:00.960 like so it's just i'm always in pain yeah um but you know i agree it's a tool it's not the
01:01:08.220 fucking cure-all but i mean dude mentally if you do it right and you get in up to your neck and you do
01:01:12.780 it consistently every day in the morning um i found that supplementing with a good magnesium supplement
01:01:18.600 uh at morning and night has also helped with that and that combination has made a big difference
01:01:23.960 from you mentally you know and if you're a stress entrepreneur individual i i i highly recommend it
01:01:29.440 dude i think it's i think it's one of the best tools that you could use so that makes me so by
01:01:33.840 the way it doesn't count as your cold shower on phase one okay just letting you know absolutely
01:01:38.680 everybody keeps saying oh does it count as a cold no dude do the cold plunge and then go do the cold
01:01:44.160 shower right after it's it's that's the best way to do it yeah just do the five minute cold shower
01:01:48.920 after the cold plunge that's what i've been doing i haven't taken a warm shower since april 1st
01:01:52.320 um and i like it yeah uh but yeah i love that it's been huge it's you saying all this things to
01:01:58.660 like this reconfirmed so many like reasons of why i do it and like i kind of got into it when i was
01:02:03.160 training for my marathon yeah and when like james was talking about like embracing discomfort and
01:02:08.500 like getting to that like how can you recreate a scenario where you're getting to a zone where you have
01:02:12.960 to embrace the suck embrace this discomfort and i mean i think a cold plunge is such a
01:02:19.180 incredible way to go there yeah very quickly yeah i love it yeah bro and and like i have to give a
01:02:26.440 shout out to my boys at the plunge company um at plunge because like dude i had a situation like
01:02:32.320 during summer smash just this last weekend where i had fucking thousands of people here bro and i was
01:02:36.800 stressed out of my mind and i'm like dude listen and i went to go do a cold plunge it was fucking broke
01:02:41.660 it had they had flipped the breaker on the inside and they dude they had their main tech
01:02:46.940 call my wife like within five minutes bro to fix it and like within an hour i was back i was using
01:02:53.780 wow so like they're on it yeah it was cool that's awesome and i i just want to give a shout out to
01:02:58.640 john and the guys over there because like it was it was just really really nice that they did that for
01:03:02.880 me um brother what books do you like did you read that's the last thing i want to hit on um you know
01:03:10.660 what were some books that you found value in for uh yourself that other you know driven young
01:03:16.440 hungry entrepreneurs might find valuable to work with on this program yeah i mean i mean one book
01:03:24.100 that i always reverence in my life that has just been a staple of how i view the world you know we
01:03:28.460 were getting the tour earlier here and we went to the library and it's right there how to win friends
01:03:33.600 and influence people um you know they not only for the program but for my life like they said this idea of
01:03:40.660 you are in the people business starting with yourself right like your interactions with people
01:03:45.260 whether that's how you show up in the world how you remember someone's name how you you know look
01:03:48.920 them in the eyes whatever it may be this idea of showing up for yourself i think you have to
01:03:54.400 influence yourself and i think that book you know dale carnegie that was one of the first books i read
01:03:59.160 when i like 16 17 that just like a staple on my mind of a framework of just how i view like what i do
01:04:06.260 from a interaction on the podcast but for the program um that's one how to win friends and
01:04:11.600 influence people you know i think another book i'm huge on biographies you know i've i've been
01:04:18.020 doing interviews i love stories and one book that really spoke to me recently was michael dell's
01:04:24.400 biography have you read it no i haven't it's the title i will now though it's it's play nice but win
01:04:29.940 and just the story of dell and how he went about building that business i think is so in my eyes
01:04:37.640 like in parallel i read it when i was doing the program in parallel with the program in in so many
01:04:41.780 ways of just like his consistent dedication to greatness and like showing up day in and day out
01:04:47.940 and like focusing on winning the day right like he was i think 19 20 21 years old when he started dell
01:04:53.700 right and he's in this whole new world of computers and he's competing with these massive corporations and
01:04:58.400 he was just so focused on like winning the day with his team and i think if i was just give a book
01:05:04.080 recommendation that i read during the program that impacted me was michael dell's biography and then
01:05:09.500 i think of course how to win friends and influence people fucking yeah i'm gonna check that book out
01:05:14.460 it's great um books i would recommend i get asked this all the time and i want to answer it for
01:05:19.480 especially for the younger guys uh and girls i get asked all the time what books should a young
01:05:24.960 entrepreneur or young um want to want to be entrepreneur or start reading read every single
01:05:29.920 book ever written by seth godin every single one read every single book written by jeffrey
01:05:34.760 getimer read every single one the magic of thinking big by david schwartz how to win friends and influence
01:05:41.780 people um and some of you won't like this but there's a book that trump wrote called how to win big
01:05:46.640 and kick ass or think big and kick ass it's a great fucking book okay about winning put your
01:05:51.400 political whatever the fuck you think aside the dude's a winner all right um bro thank you so much
01:05:57.820 for making the time to come out and be on the show man uh i really appreciate you coming out and i meant
01:06:02.360 every single thing i said dude um i'm really fucking proud of you i think it's amazing what you're doing
01:06:07.920 at such a young age and i'm super super excited to have the friendship that we have and watch you
01:06:13.920 continue to do what you're going to do i think it's going to be amazing and i think it's going to
01:06:17.320 be huge i appreciate that so much andy and being on this show you know i've for the last five years
01:06:22.760 i've listened to this show and this show has just been such a framework in my life and just you give
01:06:28.980 me the opportunity to come on to share my story of the program and just you know our relationship
01:06:33.820 over the years it really does mean the world for me i'm extremely grateful and thank you so much
01:06:38.740 you're welcome bro it won't be the last time we both know that thank you man i really appreciate it
01:06:43.060 all right guys well that's the show that is 75 hard versus casey adams uh if you're interested
01:06:48.800 in the live hard program and 75 hard if you go to episode 208 on the audio feed of real af
01:06:54.320 um you can get the program for free or you can go to 75 hard.com and it will give you the program
01:07:01.160 there or if you want to um i did write a book about the program it doesn't cover the whole live
01:07:06.300 hard program it's only 75 hard but i think it gives a great framework as to why you're doing what
01:07:10.900 i'm asking you to do and what's required to build these skills and you can buy that on my website
01:07:15.360 not required i give it to you for free in episode 208 uh so if you're interested join us and let's uh
01:07:21.280 let's fucking get better
01:07:22.160 went from sleeping on the floor now my jewelry box froze fuck a bowl fuck a stove counted millions
01:07:28.680 in the cold bad bitch booted swole got her on bankroll can't fold doesn't know headshot case close
01:07:36.160 cold Siege if you were to miss the channel very young you would get better but i feel like
01:07:54.040 the body wanna go nice and if there's a better way that we know know headshot case x 6
01:07:58.420 we came down with n im at 90s and getting close and down one time i knew they went of mine but they
01:08:00.640 wereestine MORI OVERWHERE just because Toyota would be robust because everyone heard wyd a new