REAL AF with Andy Frisella - 544. Q&AF： Regulating MSM & Social Media, Turning Off The Dark Side & Setting Firm Prices

00:00:00.000 What is up guys, it's Andy Priscilla and this is the show for the realistic about the lies,

00:00:20.700 the fakeness and delusions of modern society and welcome to motherfucking reality.

00:00:24.160 Guys, today we have Q and AF and sitting in DJ's spot is Mr. Vaughn, Vaughn the pastor of disaster.

00:00:33.560 For those of you that don't know Vaughn, Vaughn was the co-host of the MFCEO project with me for many years.

00:00:39.220 Number one entrepreneur podcast for a long, long, long time and we're getting ready to launch the new MFCEO project.

00:00:48.780 Yeah, I would guess that about 80% of your listenership has no idea who I am.

00:00:52.680 Well, you know, now they do.

00:00:55.260 Yeah.

00:00:55.560 Yeah.

00:00:55.840 So, so basically we started working on this project back in November because we realized that the information is needed, especially what's going on in culture.

00:01:07.860 We have this culture that has become victim culture at a mass scale, meaning we have a lot of people who are shitting on people with ambition, with goals, with dreams, with drive.

00:01:24.040 And we want to do a project that helps these people find their way as quickly as possible.

00:01:33.100 And I feel obligated to do that.

00:01:34.960 It's, it's been missing in my life this entire time.

00:01:37.520 I've been doing real AF and I'm really excited to get back to it because I feel like the young people, you know, especially the people who are coming out of the education system right now, really need real world guidance on how to build shit in real life by people who have done it.

00:01:52.920 And, um, I'm, I'm super excited to get it going.

00:01:57.020 Me too, bro.

00:01:57.780 I mean, how often do you get a, you know, genius personal development entrepreneur with a dashingly handsome former pastor?

00:02:05.200 But not very often.

00:02:06.280 Not very often.

00:02:06.960 Yeah.

00:02:07.160 But today, but today, it's your lucky day.

00:02:09.880 Yeah, dude.

00:02:10.360 You know, this, people are a little confused as to why we're bringing it back.

00:02:16.720 Because I've had some people be like, oh man, you know, the first one's so good.

00:02:19.760 First of all, I can tell you, this one's better.

00:02:21.700 It's a lot better because both Vaughn and I have different perspectives of the game because Vaughn has actually went out and executed a lot of things that we talked about on the show.

00:02:30.940 If you remember when we first did the show, Vaughn was green in entrepreneurship and now he's gone out and he's done a few things and actually done very well with them.

00:02:39.860 And so we have a new entrepreneur on the show who has done a lot of the things that we talked about in the first series.

00:02:45.440 And then we have, I have a new perspective, quite honestly, because my business is a totally different level than it was in 2019.

00:02:52.960 I've learned a lot since then.

00:02:54.380 I've evolved a lot since then.

00:02:55.700 And the information that we've been putting out is, I feel very much, very, very much so stronger than what we did the first time.

00:03:06.340 Absolutely.

00:03:07.040 Yeah.

00:03:07.480 And that's saying a lot.

00:03:08.440 Yeah, no, for sure.

00:03:09.260 There are definitely people who became millionaires and multimillionaires by applying the principles of the MFCO to their businesses.

00:03:15.960 I think, I think the reason, I think the timing is perfect for it because this victim culture that we have going on in the world right now is so damaging and so hard for people who are driven to push through.

00:03:33.220 Now, I'm a big believer, dude.

00:03:34.580 Winners are going to win and losers are going to fucking lose.

00:03:36.740 Okay.

00:03:37.060 No matter what, they're going to find a way.

00:03:39.980 But, you know, when I was building my business and started it in 1999, all right, I didn't have the internet or social media to look around and have all these people that I know basically self-victimizing themselves, giving up on their goals, giving up on their dreams,

00:03:57.500 residing themselves, residing themselves to a life of their sad story for attention that we have on the internet right now.

00:04:05.440 Because that's what's rewarded with attention is the sad story, the belief that you are a flawed human being.

00:04:13.160 We're all flawed, by the way.

00:04:14.280 But an abnormally flawed human being and that you are incapable of succeeding because of this thing that you have, whether it be an event or whether it be something, you know, that happened to you or whether it be something you were born with or whatever.

00:04:29.080 Some sort of circumstance, you believe that you're not capable.

00:04:33.200 And society is rewarding that now in culture.

00:04:36.500 When you talk about these sad things or we talk about these bad things, you get a lot more engagement, you get a lot more likes, you get a lot more shares, you get a lot more comments.

00:04:46.500 And what happens is these people are creating identities with firm walls around them, right?

00:04:52.540 Like their posting schedule is typically somehow them dealing with whatever hardships they have going on, right?

00:05:00.040 Like, um, today I'm having, I'm not feeling my best today and, you know, it's a hard day tomorrow.

00:05:07.260 It's, you know, oh, you know, this happened to me today and I can't even get one good day.

00:05:13.220 And we have all these things that we continue to post for attention and it creates this self-identity that people are incapable of moving on from at all.

00:05:23.520 And so we have all of these self-victims that are out there in the world.

00:05:30.040 And then we have the ambitious people.

00:05:31.740 And this always was the case.

00:05:33.360 But 25 years ago when I was doing it, I didn't have to read it everywhere I fucking went, right?

00:05:38.140 I didn't, I wasn't made to feel guilty for having ambitions.

00:05:40.820 I wasn't made to feel guilty for being driven.

00:05:43.820 I wasn't made to feel guilty for wanting more out of my life.

00:05:46.800 Today, these young people have an environment that is almost like poisonous to their own belief system

00:05:56.400 because of the victimization that every single other human being does to themselves, or at least it feels that way, right?

00:06:03.580 And we're already talking about a small number of people on the path, right?

00:06:09.300 When you sign up to be an entrepreneur, you have to realize that only 8% of the population is an entrepreneur

00:06:13.780 and only 1% of that population is actually successful.

00:06:17.120 So if you plan on being a successful entrepreneur, someone who's going to, you know, live a big life, make a lot of money, create a lot of cool shit,

00:06:24.960 do a lot of cool shit, you have to realize that in real life, you're going to see 99 other human beings

00:06:31.780 before you see another one that thinks like you, all right?

00:06:35.040 So social media pours gas on this guilt feeling that people have for being ambitious.

00:06:40.680 Listen, guys, every fucking thing that you've ever used in your entire life, every single product, every single service,

00:06:49.380 every single convenience, every single great meal you've eaten,

00:06:54.700 those were all made by people who were considered crazy or obsessed or ambitious,

00:07:02.340 or their priorities were out of whack, or they're part of hustle culture, whatever, bro.

00:07:08.900 You know, hustle culture's created every fucking good thing in this entire planet,

00:07:12.860 and people shit on the people that create it.

00:07:15.100 So it's a hard path for people to go on, especially nowadays,

00:07:19.660 which is why you and I decided to bring this shit back.

00:07:23.660 I want to create a fucking, I want to create a system or a fucking product, the podcast,

00:07:32.600 that literally gives people every single fucking tool that they're ever going to need

00:07:37.140 to move from where they are to where they want to go in a very real way.

00:07:41.100 And I want it to be available for people who are like-minded and on that path, all right?

00:07:47.860 This, this, like this shit where like I post some sort of aggressive caption in my Instagram story

00:07:55.280 when I'm doing my ruck, and then I get some heat from some fucking losers.

00:07:59.000 Listen, motherfucker, I'm not in your lane.

00:08:01.660 I'm speaking to 1% of the people.

00:08:04.940 I'm not speaking to you.

00:08:06.240 You are amongst the other 99%.

00:08:08.680 And by the way, I don't judge you for that because to take the path of that 1% is extremely taxing.

00:08:15.500 It's extremely frustrating.

00:08:17.300 It's extremely difficult.

00:08:18.520 And it's not for everybody, which is why I hate the entrepreneur culture

00:08:22.700 and how it makes people feel like everybody should be an entrepreneur because it's just not true.

00:08:27.640 So I don't disrespect you if you're in the 99%, but you should also understand that when I talk this shit

00:08:34.120 and I live the way I live, I'm talking to the 22-year-old Andy.

00:08:38.500 I'm not talking to you, motherfucker.

00:08:40.560 So fucking hate on my shit all you want.

00:08:42.600 But realize this.

00:08:44.480 We, the 1%, are the creators of all of the shit that people use.

00:08:49.860 So all of the hate they give us, all the frustration they pour on us, all the immorality they put on us for having goals

00:08:56.920 and saying that our priorities are fucked up, all of that shit is irrelevant because they use our shit.

00:09:02.760 And that's the way it's been since the beginning of time.

00:09:05.240 So remember that.

00:09:06.600 You're dealing with people who are on a different path.

00:09:08.800 And I think society would be a lot cooler if people would recognize that a lot of you are legitimately creating a victim identity

00:09:18.040 that you're going to have a hard time escaping from.

00:09:20.540 You're not going to be able to escape it because all you talk about are the things that you feel victimized by.

00:09:26.740 And if that becomes your whole identity, then what the fuck can you do?

00:09:30.200 You know what I'm saying?

00:09:31.180 Absolutely.

00:09:31.940 So anyway, I get fired up about it, bro, because I see a lot of these kids, dude, getting discouraged.

00:09:40.980 It's right to get fired up about it.

00:09:42.620 Bro, dude, we need it.

00:09:44.380 We need leaders.

00:09:45.220 We need winners.

00:09:45.940 We need people who are going to go out and fucking blaze trails and kick ass.

00:09:49.140 Like this soft, rounded off bullshit that we see in the world right now is going to lead us down a path of fucking literal failing nation.

00:10:01.400 It already is, right?

00:10:03.060 And that's intentional.

00:10:04.480 Do you not think that they propagate the victim culture intentionally?

00:10:07.900 They want you to think that you can't do shit.

00:10:10.400 They want you to think that you're broken.

00:10:12.380 They want you to think you're fucked up.

00:10:13.800 They want you to think you're incapable because of the hardships that you face.

00:10:16.960 So, dude, we have to realize that they want us on this path of believing that we're not capable.

00:10:23.660 And the reason they want us on this path of believing that we're not capable is because if we believe we're not capable, we must be dependent on them.

00:10:30.080 We must be dependent on their food, on their services, on their education, on their information.

00:10:36.360 And when we become dependent on them and we have no critical thinking, we have nothing of our own, we have no ambition, no drive, no belief in ourselves, we become a demoralized little cog in the machine that is easy to control.

00:10:48.240 And that's the whole problem that we have going on in society.

00:10:50.520 So, like, dude, if you guys out there who are like, like audit your content, bro, go over the last year of your content.

00:10:57.620 How much of it were you bitching about things going on in your life?

00:11:00.680 Go over the last week of content.

00:11:02.480 How much shit were you complaining about?

00:11:04.500 Because every time you make a post and write that shit out in real life for everybody to see, you are cementing the image of victimhood into yourself.

00:11:14.980 Not only into the minds of everybody else, but into yourself.

00:11:19.180 And that's where the damage is created.

00:11:21.160 And so now we have this fucking environment of all these victims and very few ambitious people that's very easy for everybody to see.

00:11:28.600 You know, when we were young, we didn't see it.

00:11:30.280 We knew people did this shit, but we didn't see it.

00:11:32.600 Right.

00:11:32.700 Now these kids got to read it.

00:11:34.360 They got to see it.

00:11:35.160 And, bro, it's never been more important ever to be unapologetic for your path in life to want to be better because when people watch you want to be better and go down the path and improve, they become better, which is what changes fucking culture, which explains the whole reason why victimhood is so rewarded in today's society.

00:11:54.660 They want us fucking fat.

00:11:56.140 They want us broke.

00:11:57.200 They want us dumb.

00:11:58.280 They want us dependent.

00:11:59.140 It's our job and obligation to become all the opposite parts of that as a fucking American, in my opinion.

00:12:06.220 And that's part of, I think that's the biggest motivation of why we're bringing this shit back.

00:12:10.640 What do you think about what's going on with everything, bro?

00:12:12.880 I mean.

00:12:14.260 Bro, I look at every aspect of life.

00:12:16.340 I look at in my small college town where there's literally, I mean, this is a place where there should be like a surplus of young men and women who are available to do like manual labor and make good money.

00:12:31.160 And yet I have contractor friends of mine saying they can't, no matter how well they pay or how much of a great experience they offer to these young guys, they're getting literal 18, 19, 20 year old guys saying, I don't know, I might fall from the roof.

00:12:44.680 And it's so hot, you know, and like, so the direct result of that is that we've got people in our town who can't get the freaking roofs fixed or can't get their home remodeled because there's an increasing, or I should say a decreasing number of people who can work with their hands or be excellent in the trades.

00:13:03.660 It's affecting every area of our economy that the lack of personal excellence is having practical effects on all of us, whether we like it or not.

00:13:13.560 And so I mean, I'm super excited because my thing is like, we got to get to the root issue.

00:13:18.860 I mean, you can have all the government programs, you can have all the charitable programs, you can have all the special projects in the world.

00:13:24.680 But if you don't get to the root issue of transforming people and helping them elevate their standards and get them to recommit every day to a high level of excellence, you're not going to have cultural transformation.

00:13:34.740 But that's what we're doing with the MFCO project, with the new one, is like you said, personal excellence is the ultimate rebellion, right?

00:13:42.060 It is.

00:13:42.480 And that's the way we're going to transform the country.

00:13:45.480 You know what's it?

00:13:46.300 One by one.

00:13:47.040 Oh, sorry.

00:13:47.540 It is.

00:13:48.080 It is one by one.

00:13:48.940 Sorry to interrupt.

00:13:49.500 I thought you were done.

00:13:50.220 No, you're good.

00:13:50.460 The cultural revitalization or rebellion that we're talking about, it's interesting because we just have 4th of July, right?

00:14:01.420 And I posted this post about the flag.

00:14:05.540 And I made this post about a flag.

00:14:07.660 And I got some people that were like, how can you be so proud of the flag when our government's like it is?

00:14:13.360 I'm not proud of the fucking government.

00:14:15.560 That flag is our flag.

00:14:16.760 It's the people's flag.

00:14:17.560 And what people don't understand about culture and what they don't understand about freedom is that the way that we actually change culture is by changing ourselves.

00:14:25.360 And the way that we are free is by understanding that free is an individual decision.

00:14:30.340 And when we all collectively free ourselves, freedom exists as a collective, all right?

00:14:36.560 So when we start to embody the idea of freedom as an individual, meaning we are doing the best for our bodies.

00:14:47.560 We are doing the best for our finances.

00:14:49.880 We are doing the best to put the great information in our brains.

00:14:53.520 We are doing the best to be good people.

00:14:55.320 We're doing the best to help others become these kind of people as well.

00:14:59.060 We're in a situation now where we are no longer dependent on their system at some point in time, right?

00:15:06.500 We eat the good food so we get healthier.

00:15:08.860 We make some money so we don't need their shit, all right?

00:15:12.960 We put good information in our brain, which makes us more intelligent and better educated, and we don't consume their propaganda.

00:15:22.160 They tell us to hate everybody.

00:15:23.960 We work to bring everybody together and help everybody as Americans.

00:15:27.160 By doing this, we're removing ourselves from their system of dependency, which is what they want, which is why they propagate all of these ideas that you are so fucked up.

00:15:40.100 This is why they have commercials on TV about antidepressants with women sitting on their bed next to a basket of laundry talking about, well, you know, the things I used to enjoy, I just don't enjoy anymore.

00:15:54.440 And I went and took this pill, and the shit that she's talking about is folding her fucking laundry.

00:15:59.900 Nobody likes to fold fucking laundry, bro.

00:16:02.460 You're always going to feel a little down about it, okay, unless you're Emily, who I think loves it.

00:16:07.520 But the point is that we are being fooled, and we are being conditioned, and we are being created to be dependent little cogs on their machine,

00:16:19.460 when in reality, if we remove ourselves from their machine individually, one by one by one by one, then they have no power and freedom exists.

00:16:28.980 So freedom starts with our individual decisions to be free, and that takes tools, and that takes information, and that takes people who have done the things that you want to do,

00:16:38.860 sharing the information with you, which is what this project is going to be about.

00:16:43.200 Absolutely.

00:16:43.820 Let me add two quick things.

00:16:44.760 Number one, my wife grew up in America, but she's an immigrant, so she came over from Poland.

00:16:51.160 The way that the communists took over Poland, one of their first things that they did was they got everybody together who was outstanding in their field,

00:17:01.080 who was an example of excellence or leadership, and they gunned them down.

00:17:05.340 That's how it works, right?

00:17:06.600 How do we keep that from happening in the United States?

00:17:10.560 Well, if instead of there being a couple thousand people of excellence, there's literally millions of people of excellence.

00:17:17.360 So that's part of what our mission – well, that's the driving force of the mission of the new MFCO project.

00:17:22.300 But then the second aspect of what I want to mention is that a lot of times when we did the first one, people will say,

00:17:27.500 well, okay, so this is kind of a unique phenomenon.

00:17:29.620 Is this a business podcast, or is this a personal development podcast?

00:17:34.280 And we'd always say it's both, and the reason being is that you can't just be sort of generally committed to excellence.

00:17:41.360 I mean, that's great.

00:17:42.000 That's the first step, and not everybody's called to be an entrepreneur.

00:17:45.260 But what you and I have come to really understand is that while it is important for people to be involved in politics,

00:17:52.880 the real power is the businessmen and women who control the purse strings of our congressmen and congresswomen.

00:18:00.180 And so if you want to have change politically, you get people who are good people, people committed to excellence,

00:18:08.520 people committed to true American values, who create massive amounts of wealth.

00:18:13.340 And then you say, we are going to be the ones who influence who's going to govern us.

00:18:18.120 I mean, any political candidate on the planet is beholden to their donors.

00:18:24.300 And so if we can raise up not just a group of people, not just a huge nation of people who are committed to excellence,

00:18:29.620 but like a new sort of golden age of entrepreneurs who can create wealth and use it for good, that's the vision.

00:18:36.660 Entrepreneurs are going to solve what's going on culturally.

00:18:39.460 They're going to restore freedom.

00:18:41.760 They're going to solve what's going on culturally.

00:18:44.280 Entrepreneurs will be the solution because they control the culture because most Americans work for small entrepreneurs, not big global corps.

00:18:52.300 Okay.

00:18:52.680 So when you think about culture and freedom and how fucked up everything is,

00:18:58.260 you as a good person, as somebody who thinks of themselves as someone who wants to be a good member of society in this culture of the United States of America,

00:19:08.020 or wherever you happen to be, you have to realize that fulfilling your own potential is part of that obligation.

00:19:16.060 And then you have the obligation to become wealthy because without wealth, you have no influence in reality.

00:19:22.780 That's the truth.

00:19:23.480 You can have little influence, but you can't have mega influence.

00:19:26.240 And so we have to think about all these things from the cultural transformation that's needed.

00:19:31.080 That's going to happen by people standing up and setting an example and having other people follow them.

00:19:35.780 The freedom restoration that's needed, that's going to come from people understanding that freedom is not granted to us.

00:19:42.160 It is actually taken and earned through our own decisions and actions and path.

00:19:46.760 Okay.

00:19:47.340 And then understanding that we have an obligation to do this because we were gifted with the potential to do so.

00:19:54.460 All right.

00:19:54.820 We cannot live below our potential.

00:19:57.020 We cannot opt out.

00:19:58.840 We can't say, oh, it's hard.

00:20:00.860 So I'm going to give up on all my dreams and I'm just going to be a little nothing and a nobody.

00:20:05.080 And, you know, I used to, I used to do this, but it was really hard.

00:20:08.260 Now I'm much happier.

00:20:09.360 And lie to yourself, bro.

00:20:10.800 That part of you that exists inside of your fucking soul that you know, you know, is there, but no one else knows is there.

00:20:21.120 You know, it's that like badass version of your, of your vision of yourself that lives in you that you're too afraid to even tell anybody about because you think they're going to fucking laugh at you.

00:20:32.240 That version of you is what you're supposed to become in reality.

00:20:36.140 And when you become that in reality, you not only take care of all the problems that you have, but you set an example for other people to take control of their own life, which changes culture and restores the things that we're all arguing about here in reality that need to be fixed.

00:20:52.180 So I'm looking at this as a big culture play, as a big fucking education play.

00:20:57.160 I'm excited to do it.

00:20:58.620 And I think it's going to be us to change the shit.

00:21:01.560 Yeah, absolutely.

00:21:01.920 That's real talk.

00:21:03.100 So you're ready for the questions.

00:21:04.460 Yeah, man.

00:21:05.180 All right.

00:21:05.480 Well, the first one is a political question.

00:21:07.020 You got to say it like this.

00:21:07.380 Oh, you got to say, you got to say the line.

00:21:10.680 What's the line?

00:21:11.920 Help somebody feed him his line.

00:21:12.780 Does DJ have a line?

00:21:13.660 Huh?

00:21:15.420 Oh, I got three good ones for you.

00:21:17.880 That's pretty good.

00:21:18.360 Try it again.

00:21:18.880 Yeah, let me try it again.

00:21:19.520 Didn't have the same.

00:21:20.960 Yeah.

00:21:21.180 Do I do I need to add that sort of sass that DJ?

00:21:24.620 Yeah.

00:21:25.080 I mean, DJ's got a little magic, bro.

00:21:26.920 You got to.

00:21:28.280 Yo, brother.

00:21:29.060 I got three good ones for you.

00:21:35.320 Oh, dude.

00:21:36.080 Get this man.

00:21:36.820 A cream soda.

00:21:37.920 Oh, my God.

00:21:39.860 All right.

00:21:41.120 All right.

00:21:41.720 First one's political.

00:21:42.540 I don't know if you want to touch the political stuff.

00:21:44.780 Oh, yeah.

00:21:45.060 I'm afraid of it.

00:21:45.660 You're a little afraid of that.

00:21:46.380 OK, so, Andy, you have mentioned the chaos machine, which, by the way, is a great name.

00:21:51.160 For my third daughter, you have mentioned the chaos machine in the past and how they control

00:21:56.700 us through social media and how the mainstream media lies to us about everything.

00:22:01.860 What do you think is the solution or what steps should we take to regulate and validate

00:22:06.880 the information we're consuming?

00:22:08.040 Well, first of all, I think it's important to understand, just like you would in your

00:22:12.640 normal day to life, when you hear a story from someone, you can't automatically just

00:22:17.200 assume that that's the whole story.

00:22:18.700 Right.

00:22:19.180 There is there's always three sides to the story.

00:22:21.620 There's your side.

00:22:23.300 There's the other person's side.

00:22:25.140 And then there's the truth.

00:22:26.080 And that's the reality with the media as well.

00:22:28.440 So we have to understand that media has crossed over from being a place of reporting the news.

00:22:37.160 You know, when you and I were younger, the media gave us the news.

00:22:40.660 At least we believed it did.

00:22:41.740 We don't actually know anymore.

00:22:43.140 We don't know if they did because I don't know how long they've been lying to us.

00:22:46.440 But it was unbiased, at least in the way that it was presented.

00:22:49.220 And so now we're presented with these narratives in mainstream media that are highly, uh, you

00:22:56.040 know, propagated or, or bias towards a goal that they're trying to produce.

00:23:01.620 Right.

00:23:01.900 They're not just telling you the facts and then saying this, make up your own decision.

00:23:06.460 They're mixing in all of this language and all of this emotion to get you to come to a

00:23:11.600 certain conclusion they want that helps their cause.

00:23:14.720 And once you become aware that that's what we're dealing with, we're dealing with

00:23:19.200 a system of information distribution that is designed to keep all the facts to themselves

00:23:29.860 and only feed you certain facts that produce a specific result.

00:23:34.000 Once you understand that's the game, you could start to ask the questions about, well, why

00:23:38.480 are they trying to make me feel this way?

00:23:41.140 Why are they trying to present it that way?

00:23:43.520 And that's the first place of curiosity that we want to attack from, right?

00:23:47.880 Okay.

00:23:48.220 CNN, you say this, you're obviously very passionate about this.

00:23:54.180 You want me to agree with you.

00:23:56.080 Well, what's the other side of the story?

00:23:57.780 And this is how we start to begin critical thinking process.

00:24:01.800 All right.

00:24:02.000 This is how we start to become independent thinkers and not just sheep that repeat shit

00:24:06.520 that we see on the internet or on TV.

00:24:09.920 And so the first step is to understand that the media is compromised and we are dealing with

00:24:14.980 propaganda and there is a desired result and it is not just the facts.

00:24:20.160 The second thing is, is then you start to begin to look for the other side of the story.

00:24:24.540 All right.

00:24:24.920 What is the other side?

00:24:26.200 What are the actual facts?

00:24:27.520 What facts were omitted?

00:24:28.820 And how did that affect the perception that I have from hearing the story?

00:24:31.980 Um, that's the second step.

00:24:34.740 Uh, the third step is what do we do?

00:24:37.340 Well, here's a great thing about what's going on with media is that because mainstream media,

00:24:43.180 which had a massive monopoly on information distribution for fucking generations of our

00:24:50.760 lives.

00:24:51.260 All right.

00:24:51.740 Your parents' lives, their parents, most of our lives, they've actually done something

00:24:56.920 now that's changed the game.

00:24:58.160 And what they've done is they betrayed the public's trust on a large scale to where most

00:25:03.380 people understand now that what they see on the media is at a minimum heavily biased and

00:25:10.760 more than likely, probably partly untrue, um, or all the way untrue.

00:25:16.520 And so what does that do?

00:25:18.600 If the public has lost trust in these big organizations, what does it do?

00:25:23.000 It sends people just like this person asking the question into a place of searching for

00:25:28.880 answers, which creates an opportunity for people to create alternative media sources.

00:25:34.260 So what I observe happening right now is the general public, the, the, the rate, the average

00:25:41.820 American at this point in time.

00:25:43.820 Now this happened years ago for people who were like more so like early adopters, right?

00:25:49.960 They got savvy early, but now what's happening is the, the main meat and potatoes of the United

00:25:56.180 States of America population is starting to look for alternative media sources, which creates

00:26:03.340 tremendous opportunity for content creators that want to create podcasts or a blog or a YouTube

00:26:11.560 channel or any other way of distributing the news and the content and the facts.

00:26:17.160 And so what you're seeing is you're seeing a lot of new news organizations start to pop

00:26:22.260 up.

00:26:22.520 A lot of new commentary shows start to pop up.

00:26:25.300 I, we're one of them.

00:26:27.360 All right.

00:26:27.900 Um, you've seen Rogan grow massively.

00:26:31.460 Well, Rogan's growing massively, not just because he's great at what he does, which he is, but also

00:26:36.020 because the environment is shifting in his favor and it's shifting in my favor or any of you guys

00:26:40.580 who are creating contents favor.

00:26:42.440 And that's a huge opportunity because that's never happened before.

00:26:46.600 We've never had a situation where enough people have woken up to the fact that mainstream media

00:26:52.800 is legitimately just a propaganda arm of the United States government to create an opportunity

00:26:59.220 for alternative media sources.

00:27:00.620 Now, lots of people have tried alternative media sources over the years and it's, it's

00:27:04.960 been very, uh, hard to do.

00:27:08.400 There's been very little success, um, because these companies are so powerful and they take

00:27:13.000 in so much money and they have, you know, so many people watching that it's hard to go

00:27:17.000 against it.

00:27:17.780 But the fact now that we have a different situation with credibility, it creates a massive

00:27:22.880 opportunity for content creators.

00:27:24.400 And so if you're a content creator and you're in the realm of, you know, societal issues,

00:27:30.080 I think it's great for what's happening.

00:27:32.000 This has been great for my brand.

00:27:33.360 It's been great for this show.

00:27:34.340 It's been great for DJ.

00:27:35.640 You know what I'm saying?

00:27:36.280 Like, it's been a great opportunity.

00:27:38.400 Uh, and there's other people that are capitalizing on it as well.

00:27:40.840 I actually, now if I had to put on my, you know, what's going to happen hat and say, okay,

00:27:45.780 this is what's going to happen.

00:27:46.820 I think we're going to see a lot of these major media outlets, um, crumble.

00:27:52.260 And I think you're going to see new ones form and take their place.

00:27:54.840 And people who are savvy are, you know, going to build a better product that people actually

00:27:59.140 trust that is backed up with, uh, at least a fully comprehensive perspective may still

00:28:09.780 be bias.

00:28:10.540 I don't think we're going to go away from bias.

00:28:12.140 I think there's going to be, I think bias has worked into the news now.

00:28:16.740 I don't think it's going to, it's going to become an entertainment product.

00:28:19.920 How do you feel about some of these aggregate sites, like real clear politics, where you

00:28:24.620 can go to their site and there's a list of like current event articles and they've just,

00:28:30.320 they've just curated basically all the, all the things that have been said recently about

00:28:35.000 a particular topic or issue.

00:28:36.440 Yeah.

00:28:36.840 I think those kinds of sites are showing all sides of the story or at least attempting

00:28:42.420 to.

00:28:42.880 And I think that's the direction of what people are going to want.

00:28:45.300 Right.

00:28:46.000 Um,

00:28:46.740 there's a, there's a site out there called real news, no bullshit.

00:28:50.180 These guys are doing a good job at presenting the alternative side of the news, uh, that

00:28:54.380 you don't see on MSM.

00:28:55.640 There's lots of places that are doing that, but that can also be brought into commentary

00:28:59.640 too.

00:29:00.200 Right.

00:29:00.500 Like when we first started, started talking about social issues and politics and what's

00:29:04.240 going on in the world on this show, everybody, you know, that was 2019, you know, we were

00:29:10.280 still in the height of the far left, uh, total control of all of our media assets.

00:29:17.780 So like everybody was like this, you're a far right, you're far right.

00:29:22.080 This guy's a far right extremist.

00:29:23.740 And now people have listened long enough to realize that, no, I actually give credit to

00:29:27.820 the other side when they do good things.

00:29:29.780 It's just not very often that they do good things.

00:29:31.500 So, and I, I talk about both sides and I think that's what's lent the show, uh, the juice

00:29:38.080 that it's had in terms of growth.

00:29:39.660 Cause I mean, the show is five times bigger than what MS CEO project was.

00:29:43.340 Well, and you make a good point, which is, I think a lot of people on one particular side

00:29:48.060 of the aisle, um, they assume that the other side lies, but they never really hold their

00:29:53.220 side accountable.

00:29:54.340 Yeah.

00:29:54.580 So, you know, obviously neither you or I are, uh, big fans of Obama, but sometimes there

00:30:00.840 are things that conservative, uh, conservative media, uh, sources create to just basically

00:30:07.260 gin up their audience.

00:30:08.300 Right.

00:30:08.840 And so I think, I think everybody needs to recognize that it happens on both sides.

00:30:12.260 It happens on both sides.

00:30:13.340 And you have to hold both sides accountable.

00:30:15.040 Well, we just talked about this.

00:30:16.460 I know you haven't listened, but on, on the last CTI we did, we talked about how, you know,

00:30:22.500 the, the unit party and the conservative and the Republican and the, the Democrat side of

00:30:28.560 the aisle are all part of the same team.

00:30:31.840 And they understand that they, when I say they, I mean, the people who are controlling what's

00:30:37.420 going on, they understand that in order to have control, you have to have control of both

00:30:42.420 sides.

00:30:42.760 So how do you get control of both sides?

00:30:44.220 Well, you stir both sides emotionally as hard as you can and then get them to attack

00:30:48.460 each other.

00:30:48.900 So they don't notice what the fuck you're actually doing.

00:30:50.920 And that's the game that they've been playing for a long, long, long time.

00:30:54.520 And people are finally starting to wake up to it.

00:30:56.900 You know, I see a lot more people, um, speaking up, standing up, calling bullshit on what they

00:31:03.880 think is bullshit.

00:31:05.080 And, uh, you know, say whether it's, whether it's something that they personally agree with

00:31:10.200 or not, like we're, we're getting better at critical thinking, but you know, there's

00:31:15.000 still a, a large level of group think on both sides where it's like everything because it's

00:31:20.140 like this team, right?

00:31:21.160 Like you're on this team.

00:31:22.260 So you want your team to win.

00:31:23.860 So like, even when the, when, when your team does some fucked up shit, you kind of hide

00:31:27.340 it.

00:31:27.560 But when that, when their team does some fucked up shit, you blow it up.

00:31:30.760 Right.

00:31:31.140 Like it's just this, the group think that they've cultivated, uh, I think is a big, I think

00:31:37.340 is a big driver of, of the issue at hand that we need to solve as Americans and as citizens.

00:31:43.240 Um, and that's only going to be solved by being willing to stand on your own opinions and come

00:31:50.440 to your own opinions, stand on your own opinions, explain why you think.

00:31:53.000 And, you know, when people disagree, it is what it is.

00:31:56.860 Absolutely.

00:31:57.460 And I would add something you talk about, you know, when people ask you, how do you build

00:32:00.420 a billion dollar business?

00:32:02.140 Uh, one plus one equals two, right?

00:32:04.040 You take one customer, you turn them into two.

00:32:05.780 And I think that's what we need to do with regard to transforming the culture and opening people's

00:32:10.780 eyes to the way that they're being manipulated.

00:32:12.500 I, I had this conversation the other day where I was telling somebody, you know, when I was

00:32:16.240 young, I wanted to be a journalist.

00:32:17.880 Like I, I took newspaper classes in high school and they specifically taught us how to create

00:32:22.560 a headline that was objective.

00:32:24.500 And so we were taught like, okay, let's say the Kansas state Senate passes a bill.

00:32:30.060 Well, the headline should be Kansas Senate, uh, passes HB one 20, uh, 35 to 15.

00:32:38.320 But if you look at the Kansas city star and you look at the Topeka Capitol journal, the

00:32:41.960 front, I mean, literally this isn't the editorial page.

00:32:44.560 This is the front page headline is, uh, something like Republican silence trans rights.

00:32:50.300 Yeah, of course.

00:32:50.920 Like that's what it is.

00:32:51.660 And so when you very calmly point out to people, look, look at this headline, this is not an

00:32:56.320 objective headline and this is a bias.

00:32:57.700 So do you want the truth or you, do you want to be manipulated?

00:33:01.340 And if you subscribe to this paper, you're going to be manipulated.

00:33:04.700 By the way, I think everybody should can pretty much every newspaper that I think traditional

00:33:08.860 media is like, I think all the newspapers, I think all the big networks, I think all the

00:33:13.920 cable networks, I think they've, all of them have lost the, for the most part, lost the

00:33:19.000 trust of the American public.

00:33:21.300 And this is why we see shows that are independent, getting higher ratings and higher downloads

00:33:27.160 and more views than these fucking primetime television shows.

00:33:31.180 So like, it's only a matter of time before the advertisers realize they're not getting

00:33:35.600 a return anymore on and money goes away and the places go out of business.

00:33:40.120 I couldn't agree more.

00:33:41.260 Huh?

00:33:41.680 I couldn't agree more.

00:33:42.460 Yeah, that's going to happen.

00:33:43.360 I mean, it's, it's going to happen, dude.

00:33:45.440 Like these people try to install a culture in this country that wasn't American and didn't

00:33:50.720 take, and now they're, now they're fucked.

00:33:53.040 And it creates a tremendous opportunity for the next generation of media moguls that want

00:33:57.580 to create and, uh, you know, build something that has actual trust and integrity in it.

00:34:03.080 All right.

00:34:03.360 Moving on to question two, Andy, I've been following you for years and I have embraced

00:34:08.040 channeling my dark side to push, persevere and create momentum for myself.

00:34:13.040 It really gives me an edge on the intensity of my tasks, especially when my bitch voice

00:34:17.400 creeps in or when things become monotonous while achieving delayed gratification for some

00:34:22.020 larger goals.

00:34:23.140 However, sometimes when I tap into my dark side, it consumes me more than I like it to.

00:34:28.640 Motivation and controlled aggression turns into resentment and anger, and it's tough getting

00:34:32.680 out of it.

00:34:33.360 Almost as if it puts me into a victim mentality that I hate being in.

00:34:36.900 Am I using it wrong?

00:34:38.280 Do you have any advice on how to use the dark side or how to turn it on and off or when to

00:34:42.660 use it?

00:34:43.840 It's a discipline.

00:34:45.220 It's, it takes practice.

00:34:46.940 Um, if you become one of these people who's only motivated by proving people wrong or using

00:34:53.400 what we call the dark side energy, right?

00:34:56.360 Uh, it'll burn you up.

00:34:57.720 It's going to burn you up over the long haul.

00:34:59.400 You're going to feel the way that this, this person's describing.

00:35:01.580 You have to be mindful of the negativity that you get, understand how to use it properly,

00:35:08.460 use it when appropriate, but then all the other times be really fucking grateful for what you

00:35:13.640 have and understand what, what you're trying to do and focus on your purpose moving forward.

00:35:18.820 I think what happens for a lot of people, especially when they're on the beginning journeys

00:35:22.520 of, you know, becoming an entrepreneur or, or building something, especially in today's

00:35:28.640 culture, right?

00:35:29.320 We live in this culture right now where it's super popular to be a fucking victim.

00:35:33.620 It's super popular to hang on to the hard things that have happened to us to talk about them

00:35:39.920 over and over and over and over again, because they get attention, they get likes, they get

00:35:43.920 shares, they get comments.

00:35:45.120 And what people are unaware of is that by talking about these things over and over and over and

00:35:50.760 telling people that about all these negative things that you've had happen to you, you're

00:35:55.300 actually creating an identity.

00:35:56.660 And that identity has very rigid walls in it.

00:35:59.920 And the walls will be hard for you to break out of.

00:36:03.140 And it's a problem because what's on the inside of those walls is all of the self-pity, all of the

00:36:09.140 doubt, all of the pain, all of the hard things that have happened to you.

00:36:12.980 And when that becomes your identity, because it's popular on the internet and you're getting

00:36:17.420 likes and shares and, and engagement from it, now you've created a situation that you can't

00:36:22.980 really escape from because in your heart and in your mind, you're this damaged person.

00:36:28.380 And this is why the therapy industry as a whole is very dangerous because they actually make money

00:36:35.760 by convincing people that they are fucking broken.

00:36:39.160 You are not broken, bro.

00:36:40.580 You are a human being going through life and life is hard and we're going to have a lot

00:36:47.460 of negativity.

00:36:48.220 And so what we have to understand is that sometimes that negativity is the only energy that we

00:36:53.960 have because we're zapped, right?

00:36:55.940 Like we have all this bad shit that's happening to us.

00:36:58.720 Everybody's telling us we can't do it.

00:37:00.620 Everybody's telling us it's hard.

00:37:02.340 Everybody's telling us we're crazy.

00:37:03.860 They're telling us to get real jobs like they told me.

00:37:06.340 And sometimes that's the only good shit we got because we got to take that energy and pivot into

00:37:11.860 productive action.

00:37:13.440 However, if you live for that, um, because it's very powerful, like it's a powerful energy.

00:37:20.940 If you live for exclusively that, or you work for exclusively that sort of energy, it's going

00:37:26.500 to fuck you up long-term.

00:37:27.780 And so it's a balance.

00:37:29.480 It's a tool.

00:37:30.200 It's like a tool in your tool belt.

00:37:31.680 All right.

00:37:32.120 This person said, I need to quit this stupid fucking store and I need to get a real fucking

00:37:36.140 job.

00:37:36.460 All right.

00:37:36.720 I'm put that in my bank.

00:37:37.880 And the next time tonight, you know, when I get home and I'm super tired, I don't feel

00:37:42.360 like doing those five extra emails.

00:37:44.320 And that thing pops up in my head.

00:37:45.560 I'm going to wake up.

00:37:46.260 I'm going to do those five extra emails and I'm going to, you know, use that energy to be

00:37:50.800 productive.

00:37:51.280 Um, but outside of that, focusing on these things is, is not the healthy way to look

00:37:57.520 at it.

00:37:57.940 The healthy way to look at it is like, look, I'm building something.

00:38:01.200 These people aren't, they don't get it.

00:38:02.900 And, uh, that's okay, but they're them and I'm me and I'm my own path.

00:38:07.180 And I'm going to go do that thing.

00:38:08.480 You know, to me, there's a parallel between this and the way that you have talked about

00:38:13.040 leading, like leading an organization.

00:38:14.600 I mean, 90, 90% of the time, the way you lead is you cast a vision, you reinforce core

00:38:19.740 values.

00:38:20.180 And then every now and then you're going to have to have a direct conversation that

00:38:23.440 might be a little bit more negative reinforcement.

00:38:25.540 Well, this is the same thing in the sense that when we lead ourselves, most of the way

00:38:29.800 that we lead ourselves should probably be vision, mission, core values.

00:38:34.140 But every now and then you got to tap into that negative, direct conversation with yourself.

00:38:38.280 You're going to have people that come along and they're like, oh, dude, look at these

00:38:44.100 fucking clowns or whatever the fuck they say.

00:38:46.420 And it's going to hurt.

00:38:47.420 You're going to hate it.

00:38:48.080 It's going to piss you off.

00:38:48.980 And instead of letting it piss you off and you're sitting there and sulking and focusing

00:38:53.640 and, you know, reading the comment over and over again or whatever the fuck it is, what

00:38:59.500 use that energy to move forward.

00:39:01.960 Right.

00:39:02.400 And then once you've moved forward and you've said, OK, well, they said that, why did this

00:39:06.200 let it the fuck go?

00:39:07.980 You know what I mean?

00:39:08.620 Like we live in this time where it's extremely difficult for people who are driven and ambitious

00:39:16.440 that want to build something outside.

00:39:19.540 And it's always been hard.

00:39:20.940 But right now we're dealing with the situation where people have figured out that if they

00:39:26.840 have these sad stories, they get a shit ton of attention.

00:39:29.720 And since we live in an attention economy, people will run with that as their identity.

00:39:36.380 And so we're surrounded by all these people who have these stories.

00:39:40.500 It's kind of what I was saying in the beginning where they had one time dreams and hopes and

00:39:46.100 goals, but then they quit and then they start justifying this new life that has none of those

00:39:51.920 things.

00:39:52.320 And they say, oh, I'm so much happier now.

00:39:54.720 I'm so much this now.

00:39:55.740 I'm so much that now.

00:39:56.640 But if you really watch them and you really pay attention, you could see that they're lost

00:40:01.500 and you could see that they don't know what they're doing and you could see that they're

00:40:05.400 confused as to why they still feel off, even though they've given up the things that were

00:40:10.460 causing them pain.

00:40:11.480 Well, the things that were causing your pain were actually going to bear you fruit later

00:40:16.060 had you stuck with them.

00:40:17.620 And so now what you're confused about is you're confusing the meaning of your own existence.

00:40:22.440 You think that your existence is built around vibing out and chilling and doing mindless

00:40:28.380 activities with other mindless people, when in reality, we as human beings are built to

00:40:33.640 passionately create and contribute and be a part of things and do those things with other

00:40:38.980 humans.

00:40:39.760 And so when you give up your dreams because they're hard, you're giving up an actual big

00:40:45.920 part of your own entire purpose of being a human being to relax and chill and do nothing

00:40:52.300 and that will never make you fulfilled, which is why you're going to feel like something's

00:40:55.740 missing all the time.

00:40:56.700 And we're dealing with people like this all over the place.

00:41:00.300 I think more than ever we're dealing with because social media has amplified this phenomenon

00:41:05.500 of, oh, you know, I was working really hard and now I, you know, I don't have a job

00:41:13.560 and I don't have this, but I'm happy and I'm peaceful and I'm this and that.

00:41:18.000 No shit, you're peaceful.

00:41:18.940 You don't do shit.

00:41:20.320 You know what I'm saying?

00:41:20.840 Like, but at the inside, if you could look inside those people, they're filled with fucking

00:41:25.480 anxiety and fear because they understand that that this do nothing it's, they understand

00:41:31.000 inherently where it's going to lead.

00:41:32.420 It's going to lead to a very tough life.

00:41:34.280 And, um, we're surrounded with these people all the time and because they made this decision

00:41:39.560 and because they understand that it's off, um, they try to convince everybody else to join

00:41:44.340 in.

00:41:44.680 So when they see you doing something outside of that, when they see you trying to hustle,

00:41:49.640 they see you trying to build something, they see you trying to become better or lose weight

00:41:53.960 or build a business or fucking do anything outside of what they're willing to do, they

00:41:59.200 start trying to talk you out of it.

00:42:00.920 And if they can't talk you out of it, they start shaming you for it.

00:42:03.640 And they start shaming you by telling how much happier they are after they gave up what it

00:42:08.180 is you're pursuing.

00:42:08.980 And dude, this is very difficult for young people to deal with because at, when we're

00:42:14.000 young, we assume that everybody around us would want the best for us.

00:42:17.420 But what you have to realize is that people don't care what's best for you.

00:42:21.380 They care what's best for them and you validate their decisions by joining them, which is why

00:42:26.560 they work so hard to get you to give up on your shit.

00:42:29.120 So if you understand why people do this, you actually have empathy for them because they're

00:42:34.120 in pain and they're in a situation where they've made some miscalculations about their own

00:42:38.540 journey and now they're suffering from those miscalculations.

00:42:41.920 And so we have to, you know, when they say hurtful things or they say things that make

00:42:46.260 you feel bad about where you're trying to go, you have to remind yourself that you're

00:42:50.560 on a different path.

00:42:51.960 If you're an entrepreneur, you're in the 7% to 8% of the population that is entrepreneurs.

00:42:57.320 If you're going to be a wealthy entrepreneur, you're going to be in that 1%.

00:43:00.460 Um, it's going to be hard.

00:43:03.340 And if you think about it like this, 1%, that means 99 of the other people are going to

00:43:08.580 fucking not get it out of pure statistical data.

00:43:11.940 So like, it's a lonely journey by the numbers already.

00:43:16.100 Right.

00:43:16.540 And then we have this culture, like this it's a dude, I think it's weak ass shit.

00:43:21.060 Like it's just soft.

00:43:22.360 It's weak.

00:43:23.120 It's extremely fucking self-victimizing and it's always piling on the ambitious people

00:43:28.360 and the ambitious people got to support each other.

00:43:30.180 They got to stick together.

00:43:31.180 They got to work together.

00:43:32.160 And you got to remember you're planting seeds for a harvest that they will never fucking

00:43:36.160 have in their entire fucking life.

00:43:38.040 And when you're fucking harvesting your fruit, they're going to be mad at you for harvesting

00:43:42.500 your fruit because they didn't plant any fucking seeds.

00:43:45.160 But the reality is it has nothing to do with you.

00:43:47.680 It has everything to do with them.

00:43:49.240 And once you come to that level of understanding, then the negativity doesn't even affect you because

00:43:55.580 you're above it.

00:43:56.440 Right.

00:43:56.940 Like when people hate on me now, like, you know what I honestly say, bro, I'm like, you

00:44:01.020 know, if I were you, I'd probably fucking hate me, too.

00:44:03.480 That's real talk.

00:44:04.480 Like, and that's a real shit.

00:44:05.580 That's real shit.

00:44:06.440 Like, if I had to live like you're fucking living, I'd probably hate me, too.

00:44:11.720 And I'm being legitimately honest.

00:44:13.500 So, like, I get it, dude.

00:44:14.780 But the answer isn't to hate me.

00:44:16.480 The answer is to watch me listen to some of the shit I'm saying.

00:44:19.400 And realize that I'm on your team and I want you to feel better.

00:44:22.720 And the only way you're going to feel better is by getting yourself out of this victim box

00:44:25.960 and going and pulling yourself forward and doing things that make you proud and not just

00:44:31.000 vibing out, but actually creating.

00:44:33.300 And that doesn't mean building a business.

00:44:34.720 That means being great at whatever the fuck it is you do, whether it's you want to write

00:44:38.900 books or whether it's you want to be an amazing chef or whether it's you want to fucking

00:44:44.780 be a travel expert.

00:44:46.000 I don't fucking know, but whatever the fuck it is, be great at it, because that's what's

00:44:49.540 going to build you the fulfillment and the confidence and all the things that you're

00:44:53.600 missing by just vibing out that you assumed that the painful path of ambition was actually

00:44:59.560 causing you when in reality it was you just not pushing through long enough.

00:45:04.000 Right.

00:45:04.200 Right.

00:45:05.100 Dude, you know, it's crazy about this.

00:45:06.180 This this that whole dynamic of people wanting to pull other people down instead of actually

00:45:11.440 taking responsibility for themselves.

00:45:13.120 It goes back to the beginning of time.

00:45:15.420 Yeah, it's like, dude, it's there's I mean, the story of Cain and Abel, Cain and Abel

00:45:19.040 in the Bible.

00:45:19.640 I mean, God basically says to Cain and Abel, offer a sacrifice.

00:45:22.420 So what is Abel do?

00:45:23.480 Abel offers the best sacrifice.

00:45:25.000 Cain half asses it.

00:45:26.320 God says, yeah, I'm not going to accept your your sacrifice, Cain.

00:45:30.020 So instead of Cain saying, OK, I'll come back and I'll do better.

00:45:33.820 He gets pissed off.

00:45:34.720 God says, why are you pissed off?

00:45:36.640 If you just did what I told you to do, everything would be fine.

00:45:39.900 He remains pissed off.

00:45:41.040 And so instead of like elevating his level of excellence, he kills his brother.

00:45:45.420 I mean, literally, because that's going to solve it.

00:45:48.600 Right.

00:45:49.040 Like, literally, this whole concept of this mindset that says it's crap, it says it's

00:45:54.880 literally been around for years.

00:45:56.340 And to be different, like you said, to be committed to this this rebellion of personal

00:46:01.480 excellence.

00:46:01.980 Correct.

00:46:02.180 You got to just let go of other people's opinion.

00:46:05.640 Yeah, bro.

00:46:06.180 And just do what you need to do.

00:46:07.600 If you have empathy for them and you understand that the reason that they're thinking or saying

00:46:12.480 or doing whatever it is they're doing or attacking the way they're attacking or because a lot

00:46:17.220 of people try to attack softly.

00:46:19.020 Right.

00:46:19.460 They do this shit like this.

00:46:21.260 And you've all fucking heard it.

00:46:23.400 You know, like I used to think that way, too.

00:46:25.560 But then I, you know, I just I kind of evolved.

00:46:28.780 All right.

00:46:29.180 They'll say shit like that or they'll say shit like this.

00:46:32.220 Uh, you know, I don't I don't really like I could appreciate all your success.

00:46:36.580 But, dude, like I just like a humble life.

00:46:38.800 I don't really need any of that stuff.

00:46:40.640 Like and they volunteer this information.

00:46:42.800 I didn't fucking ask you.

00:46:44.420 I don't fucking give a shit if you're impressed or not impressed or if you want that or not

00:46:48.100 want that.

00:46:48.640 This is my motherfucking life.

00:46:49.980 So when they offer these things, when they offer these things up, what they're doing

00:46:55.000 is they're exposing their own insecurities about their own life.

00:46:58.460 All right.

00:46:59.060 And so have empathy for that.

00:47:01.340 Like, that's a shitty thing.

00:47:02.380 Right.

00:47:02.680 That's a shitty thing to walk around another human being and look at what they've done

00:47:07.200 and then feel like shit about what you've done when you haven't done any of the shit

00:47:10.520 they've done to get what they have.

00:47:12.040 You know what I'm saying?

00:47:12.860 So, like, dude, we can have empathy for that.

00:47:16.400 But that, bro, it took me 20 years to fucking get to that point.

00:47:19.220 You know what I'm saying?

00:47:20.120 When I was young, the fiery, the dark side shit was very helpful because I'm like, you

00:47:25.200 know what?

00:47:25.560 Fuck you.

00:47:26.640 Like, I'm going to shove it down your motherfucking throat.

00:47:28.760 And I did.

00:47:29.780 And guess what?

00:47:30.480 It worked.

00:47:31.220 But the problem was, is that you never really get to appreciate your own success when you

00:47:35.420 think like that all the time because you're always angry.

00:47:37.980 You're always pissed off and you can do a lot of work.

00:47:40.020 And I think it's actually useful when you're when you're younger.

00:47:42.560 Like, I think in your 20s, I think it's a useful way to think.

00:47:45.700 But I think you do have to evolve.

00:47:47.280 You do have to ascend to a higher level thinking.

00:47:49.940 And that comes down to using the negativity when you when you need to use it.

00:47:54.940 The rest of the time being focused on your vision, on your purpose and being grateful

00:47:59.080 for it and practicing discipline.

00:48:01.080 OK, discipline and gratitude and purpose will bring you happiness and remove the negativity

00:48:05.840 from your life when you practice them all together.

00:48:09.400 And then, you know, having empathy for people that just don't have a figure to fuck out yet.

00:48:13.800 You know what I'm saying?

00:48:14.240 Like, bro, and some people never figure it out.

00:48:16.500 And like, that's why it's important for you to like evaluate.

00:48:18.780 Like, is is this friend over here or are they just going through a rough time?

00:48:23.580 Are they confused about what they're doing?

00:48:25.120 And these rough times can last a year or two.

00:48:26.880 Right.

00:48:27.080 Like, it's not just a week.

00:48:28.260 Like, sometimes people quit a job and they fucking don't know their identity.

00:48:31.520 Right.

00:48:31.900 They don't know what the fuck to do.

00:48:32.880 And you give them grace.

00:48:35.320 But if they continue down that path of self-victimization and negativity, that's where you have to

00:48:39.660 remove them out, bro, because it's just not going to help you in any way, shape or form.

00:48:44.860 And, you know, we could talk about this and debate this all day long.

00:48:49.080 But at the end of the day, dude, winners are going to fucking find a way to win and losers

00:48:52.880 are going to fucking find a way to lose.

00:48:54.460 And I can promise you, you want to be in the first group.

00:48:56.620 And the first group doesn't listen to those motherfuckers that talk about all this shit.

00:48:59.820 They just go, they execute and they keep moving when people say shit about them.

00:49:03.960 They're like, yeah, well, whatever, man, it's probably true.

00:49:06.760 And then they keep moving.

00:49:07.740 Like, you know, like, I don't give a shit.

00:49:09.900 Like, you say whatever the fuck you want, bro.

00:49:11.280 It's probably true.

00:49:11.960 I don't care.

00:49:12.680 All right.

00:49:13.980 Question three.

00:49:15.660 I have a small construction and remodeling company.

00:49:18.640 I have been in business since 2015.

00:49:21.320 A constant problem that I face is clients trying to talk me down and get lower prices on my work.

00:49:26.240 I am known for doing quality work and my prices aren't much different from other contractors

00:49:30.520 in the area.

00:49:31.420 Sometimes they're even much lower while also exceeding expectations.

00:49:34.920 Is there any advice you can give me to let people know that my prices are firm and in

00:49:40.500 a way that's not disrespectful or comes across as arrogant?

00:49:43.520 I want to help people by giving them top quality for a fair price, but I don't want to go broke

00:49:47.660 doing it.

00:49:48.300 Okay.

00:49:48.560 This is a very good question and it's relevant to all owner operators in the first phases of

00:49:54.080 their business, okay, where you're handling the customers directly.

00:49:59.420 Eventually, this person is going to get to a point where you have a manager, right?

00:50:02.900 You have people that can go out and sell the jobs for you.

00:50:06.420 At this point in time, you're doing it yourself.

00:50:08.180 When I was running my first supplement store, everybody knew that I was the owner.

00:50:12.640 So what did everybody do when they came in?

00:50:15.140 Hey, man, can I get a discount on this?

00:50:17.680 Can I get a deal on that?

00:50:18.760 Can I get a this and this and this?

00:50:20.100 And dude, for years, I gave it to him.

00:50:21.680 And here's what happened to me.

00:50:23.140 What ended up happening was I trained all my customers to expect a discount.

00:50:30.040 And because I had so many people that got discounts, word spread that I was given discounts.

00:50:35.240 All right.

00:50:36.320 And what that did was that created a scenario where in my good heart, it started with me

00:50:41.840 just trying to like hook up one of my buddies.

00:50:44.280 It turned into this situation where I couldn't make the margin to actually pay the bills in my

00:50:49.800 business.

00:50:50.340 And so it became very real that this was a problem.

00:50:53.920 And how did I solve it?

00:50:56.060 One day, man, they came in and they said, you know, hey, you know, this is they ring.

00:51:01.620 I rang up their product and let's just say it was 30 bucks.

00:51:03.920 Usually it's 27 bucks.

00:51:05.380 I said, well, today it's 30, bitch.

00:51:07.180 It is what the fuck it is.

00:51:08.540 Right.

00:51:08.860 Yeah.

00:51:09.200 And I stuck to it.

00:51:10.620 And you know what?

00:51:11.580 Some people I remember this one lady got super pissed off, dude.

00:51:14.740 I remember this is where my fucking whole entire perspective on this topic changed.

00:51:21.800 I had a lady back in the day we were selling this product called Myoplex Light.

00:51:26.580 All right.

00:51:26.920 And Myoplex was made by a company called EAS, which no longer exists.

00:51:31.800 This lady comes in and I can remember this.

00:51:34.740 This is fucking 25 years ago, 24 years ago.

00:51:37.220 I can remember this in detail.

00:51:38.840 She comes in.

00:51:39.800 The product was on the left hand side of the store.

00:51:41.540 She walks over and she's like, how much is your Myoplex Light?

00:51:44.900 And I say, it's twenty nine ninety nine.

00:51:46.540 She goes, well, I can get it down the street at Cliff's place for twenty nine eighty.

00:51:50.400 And I said, well, then you better go see Cliff.

00:51:52.580 And that was fucking it.

00:51:53.760 And she left and I didn't give a fuck because I'm not giving any more fucking discounts.

00:51:58.060 And then that people, people either stayed or they left and it worked out.

00:52:04.280 OK, and so you have to be conscious of this being the owner operator that people are going

00:52:09.720 to expect you to bend and break because they know that you're desperate for the business,

00:52:14.060 because if you weren't the owner operator, if it wasn't a small business, you'd have somebody

00:52:18.560 doing that job for you.

00:52:19.680 So people will take advantage of that.

00:52:21.580 So that's my story of that.

00:52:23.320 Now, how would I correct it if I were you?

00:52:25.220 I probably wouldn't do what I did.

00:52:26.980 All right.

00:52:27.540 That's just my story.

00:52:28.420 I was fucking nineteen, twenty years old, bro.

00:52:30.120 I didn't give a shit.

00:52:32.520 Here's how I would handle it.

00:52:33.660 Plus, the Internet wasn't around.

00:52:34.900 So if I fucking talk back to a customer, it wasn't like they could do shit.

00:52:38.040 Right.

00:52:38.680 Right.

00:52:38.960 Now, nowadays, they put you on blast.

00:52:41.520 So it's a different environment.

00:52:43.480 It was actually better than because when people were fucking rude, you could put them in their

00:52:47.380 place.

00:52:49.480 And nowadays, you know, everybody plays the victim.

00:52:51.660 Like there's only one side of the story.

00:52:53.440 You know, look at all the victim stories about their experiences with X company.

00:52:57.220 It's like, oh, OK, you sound very reasonable as a customer.

00:53:00.240 Right.

00:53:00.440 You know what I'm saying?

00:53:02.300 So anyhow, how I would handle this is this.

00:53:05.020 OK, do the best you can do the best work you can.

00:53:07.780 So deliver over and above in the experience department, go the extra mile for them, everything

00:53:13.700 that you say you're doing, and then just stand firm on your price and be like, look, man,

00:53:17.380 if people challenge you on it, be like, look, dude, I know some people are cheaper than

00:53:20.120 me, but I do the best I can.

00:53:22.060 I'm going to be here for you when you need me.

00:53:24.020 And if you don't want to use me, I understand I'm booked up and I got plenty of business.

00:53:28.560 And that's the important part.

00:53:29.700 Say it, say, say, just say, even if it ain't fucking true, say booked up.

00:53:33.520 I got plenty of business and I'll be good either way, man.

00:53:37.040 But I really like to do your business.

00:53:38.560 But this is my price.

00:53:40.020 And and then it is what it is.

00:53:42.280 And and and you know what they're going to say?

00:53:44.480 They're going to say yes.

00:53:45.860 You know what?

00:53:46.420 You know why they're going to say yes, because they respect you for standing on for what

00:53:49.700 it is that you stand for.

00:53:50.900 And here's the cool thing about about doing that standing on your price and saying, I deliver

00:53:56.780 this.

00:53:57.100 I deliver this.

00:53:57.720 I deliver this.

00:53:58.360 This is the price.

00:53:59.740 Here's what happens.

00:54:01.820 The customer now, because you've earned their respect for standing up for yourself, now will

00:54:07.380 actually recommend you to the other people.

00:54:10.260 And the way they'll recommend you is they'll say, yeah, dude, Vaughn, he did my roof.

00:54:16.280 He did this.

00:54:16.780 He did this.

00:54:17.280 He did it.

00:54:17.560 Hey, look, he isn't the cheapest.

00:54:19.480 But, dude, I'm telling you, the job will be fucking perfect.

00:54:22.300 And so here's what happens is because you are priced a little more, the customer accepts

00:54:27.640 the fact that you're going to do more for them, and they see it as a higher quality transaction

00:54:33.080 that they decided to go with.

00:54:35.820 So in their mind, they're saying, I'm buying the best.

00:54:39.340 I am a high quality consumer.

00:54:41.880 I only let the best people work for me.

00:54:44.820 And what that does is that creates a situation where they go brag about that to everybody

00:54:48.900 else because, dude, who doesn't want the best shit, right?

00:54:52.040 I only buy the best wine.

00:54:53.620 I only buy the best food.

00:54:55.140 I only buy the best beer.

00:54:56.320 I only buy the best cigars.

00:54:57.880 Like, we hear it everywhere.

00:54:58.980 But you're not thinking of it whenever you're talking to someone in the sales environment.

00:55:02.580 And if you could just present yourself the proper way and then follow through on it,

00:55:06.220 right?

00:55:06.520 Like, you have to deliver on the product.

00:55:08.040 Your product has to be great.

00:55:09.580 You have to help people over and above.

00:55:12.400 I mean, whatever it is, you're charging more for.

00:55:14.500 It better be a better experience.

00:55:16.500 And what happens is that person becomes proud to support you.

00:55:20.340 And then instead of saying, oh, you know, I can't remember the name of the company that

00:55:24.620 did my roof.

00:55:25.400 They say, bro, I got the guy.

00:55:28.320 His name is Vaughn.

00:55:29.560 He did this and this and this and this and this.

00:55:31.220 Now, look, I'm going to tell you, he's a little bit more expensive.

00:55:33.460 But you'll never have a better guy come do your job.

00:55:37.980 You're going to feel and they'll build up the whole story and they'll do the selling

00:55:40.680 for you.

00:55:41.960 So there's actually what I'm trying to say here is that this is a great opportunity for

00:55:47.200 you to not just create a boundary, but also create some work worked in marketing by understanding

00:55:54.660 the way that people will tell your story if you stand your ground on the price.

00:55:59.480 Absolutely.

00:56:00.060 You want to hear something funny?

00:56:01.360 I does that all make sense?

00:56:02.740 It makes total sense.

00:56:04.020 And I have a buddy named Wesley.

00:56:06.380 He runs a construction company in North Carolina, Twin Brother Builders.

00:56:09.500 And he wanted me to ask this question, something similar to this question.

00:56:13.540 And I actually asked your dad and your dad's very quick answer was tell him to stop being

00:56:18.080 a wussy.

00:56:18.740 Only he didn't say wussy.

00:56:20.440 Yes, exactly.

00:56:21.520 And and essentially your dad just you're not talking about the female genitalia.

00:56:25.380 You know that that's an actual word.

00:56:26.780 Pussolonymous.

00:56:28.180 Oh, is that right?

00:56:28.880 Yeah.

00:56:29.180 I didn't know that comes from being a coward.

00:56:30.740 Hey, that's right.

00:56:31.420 I like how do you spell it?

00:56:32.740 Look it up.

00:56:33.520 Tell me how you spell it.

00:56:34.520 No, but I mean, he basically said the same thing you did.

00:56:36.560 He said basically what he needs to understand is that when he lets people jack him around

00:56:41.800 on price deep down, he's he's not confident in what he's delivering.

00:56:46.360 So he needs to reassert his confidence, reassert the fact that I'm going to deliver a high quality

00:56:50.700 product.

00:56:51.180 And so it's wrong to ask me to or I'm going to I'm going to deliver exceptional service.

00:56:55.860 So it's wrong to ask me to do to go lower.

00:56:58.280 And so I do think with a lot of people, they just need to realize that like you're also you're

00:57:02.240 not going to get every customer.

00:57:03.500 No.

00:57:03.740 So like some of the some customers like we have customers that are divided into three

00:57:08.300 main categories.

00:57:09.060 OK, you have good, better and best.

00:57:12.980 All right.

00:57:14.380 Good people are typically price shoppers.

00:57:16.660 They're going to shop on price, better and best, which is where you want your brand to

00:57:20.600 live.

00:57:21.060 And you're going to have to do better work.

00:57:22.480 You're going to have to offer a better product, but you're not competing on price anymore.

00:57:27.900 You're competing on the way you do your shit, which you are in control of.

00:57:32.080 If someone's just competing on price and they're buying the cheapest shit, how much loyalty can

00:57:37.900 you really create amongst your customer base based around just price?

00:57:41.440 Oh, not a lot.

00:57:42.460 It's diminishing because at any given time, someone could undercut your price.

00:57:46.480 So there's no way to actually build fandom or loyalty or any sort of culture around your

00:57:52.040 your brand.

00:57:53.420 Now, if you live in the better, best category, now you have a situation where you're dealing

00:57:58.160 with people who think about a little bit differently.

00:58:00.060 These people say, you know what, I'm willing to pay a little more for a little bit better.

00:58:04.420 The best say I'm willing to pay whatever for the best.

00:58:07.820 OK, so working your business in those two categories is a much more profitable way to go

00:58:13.940 because the people who are actually buying from you are of the mind of understanding that

00:58:19.080 the business has to make money.

00:58:20.520 They're not people that think that businesses exist for you to give them free shit, which

00:58:25.480 is the whole a lot of that good segment of the economy.

00:58:29.840 They think that like they think, oh, business owners are rich, fucking give me free shit.

00:58:34.080 And like they're super entitled.

00:58:35.280 So like, why would you fuck with that customer base?

00:58:37.540 I won't like none of the companies I own, not a single one.

00:58:41.020 And I own a bunch or I'm invested in a bunch to not a single one plays in the good category.

00:58:46.680 It's always better best because when you're dealing with better best, you're dealing with

00:58:50.580 people who have an understanding of how a business operates and they're OK paying a

00:58:54.080 little more if you do a little more.

00:58:55.540 So do a little more and you make a little more and then everything starts to work.

00:58:59.580 Yeah, absolutely.

00:59:00.680 Well, and people like this guy who asked this question and my friend Wesley, I mean, they're

00:59:04.140 not unusual.

00:59:04.860 A lot of people struggle with it.

00:59:06.260 It's hard.

00:59:06.800 It is hard.

00:59:07.460 It's frustrating.

00:59:08.120 Absolutely.

00:59:09.220 There's a there's a great book by Olivia Fox Cobain called The Charisma Myth, and she

00:59:14.680 basically talks about like interpersonally when you're engaging with somebody.

00:59:19.260 All the studies and all the research basically conclude one thing, and that is that people

00:59:24.260 generally accept what you project.

00:59:26.760 So if you say if they say, hey, can you help me out with this?

00:59:29.740 And you go, oh, yeah, absolutely.

00:59:31.060 I can help.

00:59:31.860 Most people are going to believe you.

00:59:33.340 So if you if somebody comes to you and say, hey, are you a really high quality builder?

00:59:36.480 So, yeah, but do you have high prices?

00:59:38.700 Yes, I do.

00:59:39.700 That's just the way it is.

00:59:41.220 Most of the time people will go, OK, yeah, that's right.

00:59:44.720 That's a great point, bro.

00:59:45.880 They are going to make it.

00:59:47.500 Dude, I'm glad you brought this point up because this is a fucking massive point.

00:59:51.820 When you in the beginning stages of selling a product, good or service or whatever it is

00:59:56.160 you're working with, it's what happens is because these people are not very confident,

01:00:01.460 right?

01:00:01.660 Like, I don't know if this is going to work.

01:00:03.080 Like, why would anybody pay me for this?

01:00:04.740 Like, I don't know if it's worth that.

01:00:07.160 They have doubt.

01:00:08.160 And because they have doubt, they get nervous when the price comes up.

01:00:11.800 How much is that roof going to cost?

01:00:13.160 It's going to.

01:00:13.840 Well, you know.

01:00:17.460 I think I could probably do it for like 30 for like 30 grand.

01:00:20.720 You know, I think so.

01:00:22.160 I might be able to do it for 29.

01:00:23.700 And so you start the process of negotiating because of your hesitation.

01:00:29.280 Does that make sense?

01:00:30.200 Yeah, absolutely.

01:00:30.740 So the way you present it creates the situation opening for negotiation.

01:00:36.460 Well, fuck, you know, 29.

01:00:38.240 That sounds good.

01:00:38.900 But what about 28?

01:00:41.020 How about 28?

01:00:41.620 How's that sound?

01:00:42.600 Well, you know, and so now you're you're the one that created it where if you had just

01:00:47.040 said, yeah.

01:00:47.620 You know, how much is the how much is the roof?

01:00:52.020 That roof right there is going to cost $30,000.

01:00:55.420 Well, that's what it costs, man.

01:00:57.480 Like, you know, you might be able to get it cheaper if you can get it cheaper.

01:01:00.480 Maybe you should go do that.

01:01:01.620 But I'm going to tell you what I'm going to do.

01:01:02.780 They're not going to do.

01:01:03.760 I'm going to do the trim.

01:01:04.880 I'm going to do the gutters.

01:01:06.000 I'm going to make sure I'm not jumping up and down your house at fucking while it's

01:01:10.320 430 in the morning while you're still asleep.

01:01:12.380 I'm going to make sure it's all cleaned up.

01:01:13.880 There's not going to be any nails from the shingles in the driveway.

01:01:16.100 There's not going to be tar anywhere.

01:01:17.640 We're going to make sure that we're in and out fast.

01:01:19.820 These are things that these other guys might do if they feel like it.

01:01:25.260 But I can promise you we'll do it.

01:01:26.700 Absolutely.

01:01:27.200 Right.

01:01:27.620 And yeah, it's just about confidence, man.

01:01:30.620 Well, Andy, that's all I got for you.

01:01:34.920 All right, guys, that's the show.

01:01:36.420 Don't forget to hit subscribe.

01:01:37.980 Drop us a comment underneath.

01:01:39.500 Tell us what you thought.

01:01:40.560 And we'll catch up with you next time.

01:01:42.020 Yeah.

01:01:42.360 Went from sleeping on the floor.

01:01:44.220 Now my jewelry box froze.

01:01:45.920 Fuck a bowl.

01:01:46.720 Fuck a stove.

01:01:47.580 Counted millions in the cold.

01:01:49.260 Bad bitch.

01:01:50.080 Booty swole.

01:01:50.920 Got her on bankroll.

01:01:52.560 Can't fold.

01:01:53.440 Doesn't know.

01:01:54.240 Headshot.

01:01:55.080 Case closed.

01:01:55.760 Go, go.

01:01:56.220 Yeah.

01:02:01.340 I'm out.

01:02:02.420 Bye.

01:02:02.800 Bye.

01:02:02.900 Bye.

01:02:05.440 Bye.

01:02:12.140 Bye.

01:02:13.040 Bye.

01:02:13.960 Bye.

01:02:16.060 Bye.

01:02:16.320 Bye.

01:02:16.580 Bye.

01:02:20.500 Bye.

01:02:21.020 Bye.

01:02:21.940 Bye.

01:02:22.640 Bye.

01:02:23.620 Bye.

01:02:24.580 Bye.

01:02:24.980 Bye.

REAL AF with Andy Frisella - July 10, 2023

544. Q&AF： Regulating MSM & Social Media, Turning Off The Dark Side & Setting Firm Prices

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