590. Q&AF： Personal Excellence Priorities, Opportunities vs. Distractions & Copying Branding
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Summary
In this episode of For The Realist s Sake, I sit down with my good friend Andy Fursell to talk about his journey to becoming the best at what he does. We talk about how he got to where he is now, how he's been able to do it, and what he's going to do in the future.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realist's sake, goodbye
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to the lies, the fakeness and delusions of modern society and welcome to motherfucking
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Today we have Q and AF, that's where you submit the Qs and we give you the AFs.
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Now you can submit your questions one of a few different ways.
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The first way is, guys email those questions in to askandy at andyfriscilla.com or if you
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go on YouTube and you click subscribe and you drop a comment in there on our Q and AF
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episodes which drop on Mondays, you can ask your question in the comments and we'll pick
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Other times we have CTI, that comes out on Tuesdays and Fridays.
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That's where we put topics up on the screen, we speculate on what's true and what's not
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true and we talk about how we the people need to be the solution to these problems going
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Other times we have Real Talk, Real Talk is just 5 to 20 minutes of me giving you some
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Full Length is what you see when you watch most other podcasts.
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75 Hard Verses is when we bring someone in who has completed the 75 Hard Program.
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We talk about how they were before, how they are now and how you can use the 75 Hard Program
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which is the initial phase of the Live Hard Program to recalibrate your entire life.
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So you can get that program for free as well as the Live Hard Program for free in episode
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It's not on YouTube because we just started YouTube this year consistently and maybe we'll
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drop that episode proactively eventually but I'm not sure.
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Anyway, it's for free right now on episode 208 and if you want to buy the book, the book
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All the info is in the podcast for free but if you're somebody that wants to know in-depth
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information like I am, the book is very useful so you can check that out as well.
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Now we do have this thing on the show called The Fee.
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The Fee means in exchange for me giving you valuable information about how to become successful,
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better based on my 24 years, actually 25 years here in January of business experience that
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We're constantly being fucked with and if you don't share the show, the information doesn't
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I don't take ads for the show and I ask you to share the show.
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It's a bunch of bullshit and then the reason those people can't speak out is because they
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So I say whatever the fuck I want in exchange for that.
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We're talking about movies before we got going here.
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We're talking about how fucking stupid some of the new movies are.
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Just comparing it to like, you know, 10, 15 years ago.
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What was that movie you were just showing there?
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Andy, your message of personal excellence being the ultimate rebellion has become a new
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But I need some some direction as all of those areas you talk about in my life need improvement.
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So do you have recommendations on which to tackle first?
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Physical fitness first, then financial independence, then overall mindset.
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OK, well, first of all, we have to recognize that being personally excellent by no means means
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that you have to be like this perfect human being.
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There's this like I was reading the comments of the of the day in the life show and like
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But I almost started to get the feeling like you all think I'm some kind of perfect motherfucker.
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And over the course of my life, in every area of my life, I've made mistakes.
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And I fucked up my life over and over and over again.
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And this is called living a life because there's really only two ways you can learn over the
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And one is by learning from other people's mistakes.
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And the other is making your own mistakes and learning from them.
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And so if you're making mistakes in your life and you find yourself in a place where,
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you know, you're not happy with who you are and what you've been doing, you have to realize
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But if you do nothing about it and you become aware of it and then you choose to do nothing
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moving forward, that makes you a piece of shit.
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So like if this guy here, like if you look around at your life and you're like, fuck,
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And what you'll notice is, is that you never really feel bad about how you're living your
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life until you become aware that you're not living up to your own true potential and you're
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And then when you keep doing the old habits, then your self-esteem and your confidence
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and everything is driven into the dirt because you're aware that you're doing the things
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So understand that this is not about perfection.
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This is about learning and moving forward and continuously becoming more and more and
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So don't beat yourself up, but just understand like it's time to do something about it.
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Well, listen, everything that we have in our life starts from our mind.
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It starts from where we are with our mind and then goes into our physical and then our
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mind and our physical lead to creating reality outside of that.
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So when you say, okay, my whole life is in disarray, my mental game is messed up, my physical is shit, my finances are poor, blah, blah, blah.
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We have to arrange those into a hierarchy of things to address, right?
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So when things flow from our brain to our body to the world, where would you say that we start?
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And this is the purpose of the Live Hard and 75 Hard program.
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It is an actual program that is designed for you.
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It's a tool for you to use to recalibrate your brain, to create awareness around the conversations
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that you have inside of your brain that either tell you to actually follow through with things
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or to pass on things that you know that you should follow through.
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And we call those things the bitch voice and the boss voice.
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And the bitch voice is the voice that you hear when you get home from work and you know you're
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supposed to train because you told yourself you were going to work out and you're like,
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Let's order a pizza and for sure we'll start back tomorrow.
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And the reason that this voice is so bad and so damaging to us is because it happens again
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the next day and then it happens again the next day and then it happens again the next
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day and sooner or later when we're telling ourselves we're going to address all these
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things, the natural response as a human being is to kind of go hog wild when they don't hit
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So like, let's say you promised yourself, let's, today is a Monday and let's just say
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Today was going to be the day that you started and you're listening to this at eight o'clock
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at night and you're sitting there and you're like, fuck, I'm, I really want a pizza, right?
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And so instead of like just ordering the pizza, right?
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What ends up happening is you're like, well, fuck, I'm starting again tomorrow.
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So I'm going to order the pizza and the fries and the wings and the ice cream and I'm going
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to get it all in and then tomorrow I'm going to start.
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But what happens is you don't end up starting tomorrow and tomorrow you tell yourself the
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And so then this process repeats and this is how you end up at 300, 400, 500 pounds with
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So becoming aware of the voice that tells us what to do in our brain is super important.
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And then we follow that by developing the skillset we need to listen to the voice in our actions
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And that's discipline, grit, fortitude, the ability to endure, the ability to persevere,
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all of these things that we call and encompass what's called mental toughness, right?
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And then when we start to develop mental toughness, because we're able to follow through on the
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actions that our boss voice is telling us, Hey, no, bro, you told yourself today you were
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going to get after it, get your fat ass off the couch and get on the fucking road and go
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No, the abusive voice is the voice that tells you to keep eating like shit and to take
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it easy and to take, you know, give yourself a break.
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Motherfucker, you've been on a break for 10 fucking years.
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So when we talk about, when we talk about the real voice that you should be listening
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to, it's the voice that tells you to do the things that you know you're supposed to do.
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And that's the voice that we have to become aware and tuned into.
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And then we have to follow that up with the skill development.
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So most people's problem is not, I don't know what to do.
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That's why for 75 days, there is zero compromise.
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And a lot of people don't get it because they've turned it into their mind as some sort of fitness
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And this is why when you go fuck with it and you're not qualified to fuck with it, oh, I'm
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And nor are you qualified to make those adjustments because the reason that your life, the whole
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reason you want to do this program is because you're dissatisfied with your life and your
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bitch voice is so strong that it's telling you to compromise the very thing that is going
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So when we think about like how to view this program, you should be viewing it as a tool
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that we use to recalibrate on an as needed basis.
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And the Live Hard program is designed for you to go for 365 days and spend less than 50%
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And if you spent less than half the year working on your sharpness every single year and you
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were able to adhere to the plans that you lay out in front of you without compromise,
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If you went back for the last five years of your life and every single time you told
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yourself you were going to do something, I'm going to go on a diet, I'm going to get in
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shape, I'm going to build a business, I'm going to increase my income, I'm going to
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get more serious at my career, I'm going to be a better, uh, better partner in a relationship.
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It would be completely different than where you're at now.
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So it's not that we don't know what to do or that we can't see the path.
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I would take care of your mental first and then allow your physical to manifest along
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with it, which is what the program's all about.
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And then after that, and as you're doing that, you're going to notice all these other habits
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Things like your ability to execute on your game plan for your career, your ability to
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execute on your game plan for your relationships, your ability to execute on your game plan for
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anything that you think needs to be improved is going to rise.
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And when you can execute on the plans and all these different areas, what do you think that
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So a lot of you guys don't know what the fuck you're talking about when you talk about 75
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hard, to be completely honest, because you saw some TikTok talk about it and like
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tell you it's this or it's that, or some trainer that's threatened by it.
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A lot of personal trainers are threatened to buy it because it's free.
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So they go out and they trash it and they talk shit, not understanding that if I purposely
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designed the program so that you could plug in your programming, your meal plans and the
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training into the program, into the framework, and you will actually not just produce better
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results for your clients, but you will fix them permanently.
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And if you fix them permanently and get that by way, when I say fix them permanently, that
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Fixing them permanently means becoming aware that they need to constantly sharpen their spear
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That's the only permanent fix it comes to when we talk about discipline, mindset, mental toughness,
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These are perishable skills, just like swing a golf club, just like shooting a pistol.
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If you do not practice every day, your, your skillset is going to diminish.
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If you do not make investments into them, they get weaker.
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And when you become aware of the weakness happening and you were able to adjust, track and fix
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That's actually the permanent solution of the program.
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It's an awareness and an understanding that for us to have these skill sets, we have to
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Yeah, I think one of the implications that people kind of miss over is like, you know,
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With these trainers, I want to get back to this shit.
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Because they want to sell you some shit and they can't sell you some shit if you've got
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Is the actual objective for you to fix you so that you could actually get better results?
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And by the way, it would be better for their business if they did that.
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If they actually fixed someone to where they created the awareness and the person could self-regulate
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their own discipline, that person would associate that success to those trainers and then be your
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So it's a bunch of short-sighted shit that these people do when they talk shit like that.
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And then they get blasted by the millions of people that have actually had success with
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So the point is, and a long answer, the short answer to the long answer is start with your
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mind, do the program, do it fucking without compromise, don't make up your own rules.
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You're not qualified to make up your own rules.
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If you were qualified to make up your own rules, your life would look like mine, not
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So do the program exactly as it's fucking prescribed and in 75 days, you will understand what I'm
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talking about now and you will be a different human being.
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And every plan that you lay out in front of you from here on out will be a plan that you
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And if you could stick to any plan that you decide to stick to, where are the limits in
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Well, I mean, one connection I want to make for people out there listening to that, right?
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You know, let's say you're an entrepreneur, you work for somebody, true or false, when
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you see a person that works for you and you can just look at them and they take care of
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Doesn't that translate to, okay, well, that person is probably going to do a pretty good
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That's every, listen, bro, every human being understands what you're describing.
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When you are, it doesn't matter if you understand this or you don't understand this.
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There is something mystical about walking into a room and being in better shape than
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People look at it and they say, holy shit, that person's got it together.
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That automatically raises your score in terms of your personal brand equity and what they
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think of you anywhere you go without saying a fucking word.
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Now listen, I know your mom tells you you're perfect and I know your wife tells you you're
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fucking great with your dad, Bob, and I know this and that and this.
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The truth is, is the better condition you are, the more respect you have without saying
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And when that comes into who I want to do business with or who I want working for me
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or who I think, dude, that's a huge, it's a huge deal.
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Our best performers in this building, you can look at them and tell who our best performers
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It makes perfect sense, man, because okay, if you're doing hard shit in the fucking gym,
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So it automatically translates into any facet of your life.
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I don't know one true high achiever that doesn't understand what I just said.
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I'm not talking about somebody who was born into it.
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I'm not talking about someone who inherited a family business.
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I'm not talking about someone who's won a lottery.
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I'm talking about someone who built something from fucking scratch.
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And they've been doing it for a considerable amount of time.
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And it's come into something that is universally respected as successful.
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I'm not talking about a small business that's kind of on its way.
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I'm talking about something that is undeniably a win.
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Who can you look at that doesn't follow what I just said?
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But to answer this man's question, brain, body, reality.
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So fix the way you think, which will also fix your body, which will fix a whole lot of shit
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in the real world and give you the skills to adhere to any plan that you decide that you lay out for your path.
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Andy, I am currently facing multiple decisions in my personal and professional life.
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Is there a way to differentiate between opportunities that require additional time and effort versus
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distractions that present themselves as opportunities?
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Have you found a sure method to help you notice the difference between those two?
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Things that are just completely wasting your time that look good versus things that actually
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I actually think this correlates to the last question I asked pretty well because I think
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You don't want to be, you know, the squirrel that is always chasing the next new nut, right?
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And it's not because they have trouble recognizing opportunities from distractions, so to speak,
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but it's more so they don't have the awareness to understand that their energy is a limited resource.
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Whatever the thing is that you're working on, you have to understand that unless you are
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at the peak level of that game and you have developed the infrastructure and the people
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and the systems and you are undeniably winning, you cannot afford to take energy off of that
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And that's why it's important for you to understand that we only have so much energy to put into
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And let's just say we're working on a project, right?
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And this particular project we're working on is a project that a hundred other companies
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But we're putting all of our energy into this project.
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And these other companies, they're doing five other things or six other things or 20 other
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And they don't have what I said, the foundation set up to do so.
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So you're talking about a dedicated 100% energy resource versus the splintering of energy resources
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And when you are you, which none of you that are listening here are at the peak of your
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How many of you are running a fucking Nike or an Apple or Amazon?
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So whatever it is that we have that we're focusing on, if we take our energy off of that
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for the next thing or the next thing or the next thing, we're going to be still
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competing with people who are focusing all of their energy on that thing.
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And if we take our energy off of that thing and they keep theirs on that thing, it would
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be an arrogant assumption to assume that we can beat them with less than all of our
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So you cannot make the mistake of assuming that you are better than the other guy because
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if the other guy, even if he's less skilled than you and he puts all his energy in and
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you're only putting 80% in, that guy can beat you.
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So it's not about, you know, what's the distraction or what's the opportunity.
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It's that you haven't exercised or fulfilled your, your original opportunity to begin with,
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which is why you're struggling and looking for other opportunities.
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And this is where people really fuck up their lives, dude, because this is what happens
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And this really happens to entrepreneurs or people with careers a lot.
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They get into something, they pour three years into it.
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After the end of three years, they're like, fuck, this is so hard.
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I'm, I'm going to start something else completely different.
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They put three years in and after three years, they're like, fuck, this is hard.
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And then they do that again for three more years.
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And by the way, the person who was, who started the same day you did, they have nine years
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So like, dude, this is how competition actually works.
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And people don't understand it because they bought into this idealistic bullshit on the
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You're competing in a real game and there's other players playing it.
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And if those other players put more energy into their craft and you put into your craft,
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they're going to beat you and you're going to struggle.
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And because you're not putting all the energy into your original opportunity, the way that
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it was laid out for you or the way that you went and grasped it and you continue to flop
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from thing to thing to thing to thing, this is how you end up at 45 years old with nothing
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It's, it's, it's, it's maybe okay to do it twice when you're early in your twenties,
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but like, dude, if this is your game, you can't win.
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If every time you get to mile 14, you fucking want to start over, you can't do it.
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How do I, how do I recognize the, between the opportunities and the wastes of time?
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This is more so how do I become aware that for me to win, I have to pour all my energy
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Based off of that argument is, could you also argue too, then like, it doesn't matter
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what you do because the equation of success is universal, no matter what you do, whether
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you think it was a distraction or not, if you focus in on that, you can eventually reach
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They do the work to produce an outcome like in the gym.
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There's people that you see in the gym for five years that never look any different.
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And it's because their workouts don't have the proper intent.
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And so if you operate with the proper intent for long enough, no matter what the thing
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is, you're eventually going to be successful at it because the game isn't always and usually
00:24:22.900
Because when you start out on day one, and just like I described a minute ago, three
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years in, nine out of 10 of your competitors are quitting.
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Now there might be a whole new group of people starting out on day one, but you're three
00:24:38.360
And then you go another three years and maybe that person has quit.
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So now maybe you're the one of the only people doing it.
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Now there's other people doing it in other cities, but not in your town.
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Now all of a sudden you get to nine years or 12 years in, and now there's only, there's
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only three other companies out here across the whole globe that are doing what you've
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And you're by default experienced, you've built the connections, you've stuck to it and
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So by default, you're getting the business and you're becoming successful and people
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get misconstrued and confused because they look on the internet and they see all these
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fake motherfuckers talking about how much money they make and how successful they are.
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Send me a picture, order their product online, not coaching a product, their service.
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If the answer is no, you shouldn't fucking do anything with them because they're probably
00:25:37.840
They're out there standing in front of a rented lifestyle, trying to pretend that there's
00:25:42.080
something they ain't so that you'll make them rich.
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This is the game that is being played on the internet right now.
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And because it's being played, you guys see them as opportunities and you give up on the
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thing and you become one of the people that falls off and somebody else who's sticking
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You're going to look back in six years and say, fuck, I should have stuck that through.
00:26:06.260
It's not a, how do I identify the, the, the waste of time?
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Like if you're not at the top of the thing that you're working on, then anything else
00:26:22.000
Of course there's things that you could break into that vertically integrate into your business
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Like when I was doing retail, a natural alignment was after nine years of doing it was to start
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And by the way, I was actually just going to say that by the way, that's why we do Arate.
00:26:48.280
Ed Milet and I do Arate Syndicate and you can go to ArateSyndicate.com and we cover all
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of this type of shit every single fucking week.
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We coach people through these kinds of things because you guys go on the internet and you
00:27:13.440
I'm saying, where's their company, where's their employees, where's their product or
00:27:24.260
Because if they haven't actually built anything, then their knowledge resource is going to be
00:27:30.160
And this doesn't go for people coaching people to get their physical and all that shit better.
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I'm talking about building a real business, a real fucking thing.
00:27:41.440
Not, you know, hacking some fucking lead funnel on the internet.
00:27:53.940
Like, there's more coaches on the internet than there is people to coach.
00:28:01.480
And it's become this thing where people just do this because they can't make it doing
00:28:09.080
Let me coach you how to get somewhere I've ever been.
00:28:12.840
You know, people will say, well, they're, you know, they're making, you know, this much
00:28:18.900
That's like a tattoo artist getting paid to tattoo all the time.
00:28:21.820
They got to put their time in this, that, the other.
00:28:23.480
If they were a real operator and they built a real business, they know that the equity and
00:28:29.500
the value and the wealth, the real wealth is created on the equity value of their brands
00:28:45.260
Not fucking, you know, how to fucking hack Amazon drop shipping for a week.
00:28:51.360
Like that's not, we're not, we're talking about building real things.
00:28:55.180
It's very important for you to be able to recognize the difference.
00:28:57.820
I'm not saying that someone who is a coach who, you know, there's very few coaches out there
00:29:06.820
I'm not saying they won't help you with your mental game.
00:29:08.620
I'm not saying they won't help you get out of your own way and get going.
00:29:10.980
But what I am saying is that when it comes to actually building something, you should
00:29:14.680
be trying to learn from people who have actually built shit and the internet fucks that up
00:29:19.180
And because it's so flashy and so fucking quick.
00:29:22.100
And so you're, you're working on this thing and you're over here thinking like, damn dude,
00:29:26.220
look at all these guys doing all this thing, bro.
00:29:31.560
I had to watch every single person I know go out and do better than me.
00:29:38.240
Not a single one of those motherfuckers earns as much as I've earned in a fucking week at
00:29:46.520
So all those people that I went out and fucking watched and had to listen to telling me to
00:29:51.720
get a real job and to, you know, get realistic.
00:29:54.320
And when am I going to grow up and what am I going to do those same people who told me that
00:30:00.560
20 something years ago, those same people now are wishing that they would have joined
00:30:10.580
Don't think just because you're working on this thing right now and everybody else is out
00:30:24.320
It takes a lot less time than it took me because I didn't have the internet.
00:30:29.040
So focus in on the thing, become great at the thing and understand that the game isn't,
00:30:39.360
That's what the fuck it is over the course of 20 years.
00:30:57.140
Stop just believing motherfuckers that post shit on the internet.
00:31:05.020
Hey, Andy, I've been in business for five years and every year I've made progress.
00:31:09.920
A few months ago, I had an old friend who owns a business, not necessarily a competitor,
00:31:14.800
but he approached me asking about some inside logistics and information on how I run my business.
00:31:21.920
But a couple of weeks later, I noticed that they were not only copying the information I gave them,
00:31:27.320
but also copying little small details that only our company does.
00:31:31.920
What do you think I should do to address the situation?
00:31:34.100
Should I just stop sharing information with them and cut him off completely or continue to work with them and only share selected information?
00:31:39.980
Well, look, I share things with my friends, okay?
00:31:46.320
Like when I talk to Ed or I talk to Alex Ramosi or I talk to any of my friends, we share information with an explicit understanding that we're not just going to straight fucking copy each other and rip each other off.
00:31:58.160
Okay, we understand Ed's brand, Alex's brand, all different things, different ideas can work within the brand.
00:32:05.560
But unfortunately, most people don't understand that because they're just in this rush to make as much money as possible.
00:32:11.580
So they can't understand that they have to create their own brand and then use tips and tricks within their own brand, okay?
00:32:19.500
So in this scenario, and this has happened to me before too, where I've shared in Goodwill and then had someone just straight up rip off my shit.
00:32:32.260
There's a fucking new, I don't want to get into it.
00:32:37.020
Like I have to send out fucking lawsuit letters every single week because of the level of copying that people do on my shit.
00:32:48.880
They've already displayed that they're not trustworthy enough or intelligent enough to apply the information that you're giving in a specific way.
00:32:57.040
So immediately cut off sharing anything with them.
00:33:02.320
And furthermore, understand that you're going to continue to do your thing and then they're not going to understand what you're doing.
00:33:09.840
And this brings us into like a further, a deeper discussion because people always say this saying and it gets on my fucking nerves so bad.
00:33:17.580
But, you know, imitation is the sincerest form of flattery.
00:33:22.160
It's a fucking form of you don't know what the fuck you're doing.
00:33:25.280
You can't think of an original idea so you got to steal it from people.
00:33:29.220
And so there's a number of reasons why you don't want to straight up copy someone's shit.
00:33:35.860
First off, you have no idea if what they're doing actually works.
00:33:41.320
When you look at a brand and like I just said in the previous question, you don't know who's who.
00:33:49.540
And if you choose to copy the wrong person, all right, you're copying on.
00:33:54.260
It's like copying a math test when you're in school.
00:33:56.520
Like you don't know if the person of the right knows what the fuck they're doing.
00:33:59.620
So you're copying something that you don't even know works.
00:34:02.300
That business or that company or that person could be massively in debt and on the verge of failing.
00:34:07.680
And because you don't want to go out and develop your own brand and you think they're doing well, you're copying a faulty play.
00:34:17.800
Second point is if you do copy a brand, if you do end up copying a brand and saying, you know, okay, you pick the right one who actually knows what you're doing.
00:34:26.500
You have to understand that there is a time lapse framework to the ideas between when the idea has first come up with and when the idea is seen in public.
00:34:39.180
So what does that mean for you when you copy someone's end result on the Internet, right?
00:34:43.880
You see a brand, let's just say like mine, and you're copying it.
00:34:47.480
But what you don't understand is that I already have the next two to three years planned out and I'm working on those things now.
00:34:53.380
So what you're copying is actually a version of what I was working on two to three years ago, which means you're always going to be two to three years behind no matter what I do.
00:35:05.340
So not only do you not know if it's working or not, if you do happen to fucking pick one that's working, you put yourself in a position where you you are automatically always behind always forever.
00:35:26.480
And so when they look at you and they say, okay, that person is just a different version of that.
00:35:32.180
Instead of being the market leader in what you do, what happens is your brand equity automatically shrinks and you get slotted as a copycat and never get the respect that you're looking for.
00:35:41.980
And the brand never grows the way you want it to grow.
00:35:44.000
And so when you hear people say imitation is the highest form of flattery, understand those people know what the fuck they're talking about.
00:35:51.620
Because imitating another brand when you don't know what the fuck is actually going on is very risky and highly damaging and probably going to end up with you and whatever it is you're working on going broke.
00:36:05.700
Understand that they're going to steal everything they can from you.
00:36:08.340
Stop giving them any help and they will fail on their own because it's clear in my mind.
00:36:12.520
Understand from the information that you've just shared that they don't know what they're doing and they're looking for a hack or looking for a quick fix or looking to copy and let them go copy someone else and learn this lesson on their own.
00:36:23.840
These people will probably never be able to innovate, never be able to create, never be able to think, never be able to be original.
00:36:29.580
Now, I'm not saying you can't let other brands influence you.
00:36:32.840
I'm not saying you can't like say, okay, I like the way those guys do that one thing.
00:36:37.960
We can get better at that one thing in this way and then getting better in your own way.
00:36:43.600
Or using the negatives like, hey, this company did that.
00:36:52.300
This copying shit, like it's not going to work.
00:36:55.680
This is why like you see, you see this on fucking it.
00:36:58.660
I'll just use Alex, which we just talked about him.
00:37:01.220
You see all these people trying to copy Alex's content, the same text, the same content flow.
00:37:10.640
And this dude has went out and built real shit.
00:37:14.000
And I can tell you because I know he's working on shit that you don't even know about yet.
00:37:21.060
So if you're copying the old shit and he's coming out with new shit, where does that place you?
00:37:26.600
And every single person that sees your shit says that guy's just trying to rip off Alex.
00:37:31.940
Nobody respects you and your content never goes.
00:37:34.380
And if you apply this concept that we're talking about with content to actual business, it's parallel.
00:37:44.700
It's totally okay to share information with their friends if they understand brand enough to know like, okay, this technique works over here for me in this other way.
00:37:57.380
It's the same thing, but I'm doing it in our brand's way, right?
00:38:02.000
So, you know, too many of you guys, you don't give credit enough to the person who's actually doing it as a smart, intelligent person.
00:38:10.180
And let me, let me think how, like, let's be real.
00:38:12.960
How fucking stupid do you feel now for copying people after I just described all that?
00:38:21.640
And the reason your shit isn't working and the reason nobody's resonating with your content and the reason that, you know, your product's not going is because everybody recognizes exactly what you're doing.
00:38:36.920
The solution to that is be original, be authentic.
00:38:40.920
Authenticity is the most powerful thing that you could have as a personal brand and a company.
00:38:46.740
Take some time and decide who am I, who do I want to be?
00:38:50.800
Like when first forms first started getting out the gate, like back in 2012, like we started in 09, but like it started like picking up steam in 12.
00:38:58.160
We had to make like conscious decisions about what our brand was.
00:39:01.600
And at the time, bro, all the big brands were like either in South Florida or out in California.
00:39:06.380
And everybody down in South Florida looked like they were from Jersey shore.
00:39:10.220
They all had like slick back hair and they wore tank tops and they were all jacked.
00:39:14.280
And everybody in California looked the same way, but you know, liberal.
00:39:20.580
So, so we're like, we're like country dudes from Missouri.
00:39:25.020
And we're like, fuck, what are we supposed to do?
00:39:26.780
Like walk, slick our hair back and walk around tank tops.
00:39:29.680
Like, no, we're going to be who the fuck we are.
00:39:32.320
We're regular people trying to do some regular shit, trying to help people.
00:39:36.240
That made our brand authentic over the course of the last fucking 14 years.
00:39:42.300
We're just regular people out here working hard, trying to help people get results.
00:39:45.380
So like, dude, just because you're not what someone else is, doesn't mean what you're
00:39:52.720
In all likelihood, it means it will work even better if you just lean into that.
00:39:57.320
So most, you guys got to put some thought and some development into who the fuck you
00:40:01.580
are and what you stand for and where you come from and let those things resonate into
00:40:05.640
your brand, not just your personal brand, but your actual business.
00:40:08.320
So how much energy would you say you should divert or invest, I guess, in this area?
00:40:14.420
Like, as far as like, you know, going to these people who are doing the copycat, right?
00:40:18.760
Because like, if it's going to fail on their own.
00:40:26.620
Look, dude, like I said in the first question, you only have so much energy.
00:40:30.580
So any energy you spend confronting this person about them stealing your information is energy
00:40:42.500
Doesn't mean you have to go on the internet and talk some shit.
00:40:48.220
They'll find someone else to copy and they'll continue to make the mistakes that I just laid
00:40:58.200
You can still be, you can still be friendly with them, but you have to remember anybody who's
00:41:02.020
taking from you in that way, they're not your friend.
00:41:05.360
You're doing a goodwill to actually help this person.
00:41:08.060
And instead of that person actually doing the work and saying, fuck, how does this actually
00:41:16.340
Instead of just taking your shit and making it their shit, that's a big difference.
00:41:29.780
You could say hi when you see them, you could even send them memes and joke around and be
00:41:34.560
But when it comes to the actual helping of their business, stop because they have displayed
00:41:39.320
very clearly that they do not respect your shit.
00:41:43.740
And the whole reason they're probably friendly with you in the first place is so that they
00:41:48.360
You know how many people try to get close to me?
00:41:50.140
So they think that I'm going to give them some secrets.
00:41:55.480
And by the way, I've been doing it for eight years and not a single one of you motherfuckers
00:41:58.380
has come and got me because you can't because I'm authentic and I'm me and you ain't me
00:42:03.840
This is why so many people point to me every single fucking day on the internet to these
00:42:07.860
They're like, look, that dude's trying to be like Frisella.
00:42:12.020
I'm not going to call him out about it because I understand that by them trying to be like
00:42:15.080
me, they're going to stay right where they are and I'm going to keep going.