619. Q&AF Ft. Hany Rambod: Top 3 Things To Focus On In 2024, Developing Killer Mindset & Intrapreneur Core Elements
Episode Stats
Length
1 hour and 12 minutes
Words per Minute
201.8136
Summary
On this special Christmas edition of The Realists, we are joined by one of the most successful bodybuilding coaches in the world, Heine Rambod. We talk about how he got started in the fitness industry, what it's like being a coach, and how he plans for the future of the sport.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
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to the lies, the fakeness, and delusions of modern society, and welcome, motherfucking
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reality guys, Merry Christmas, it's Christmas, it is Christmas, it's Christmas, it's Christmas,
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happy Kwanzaa, oh shit, I made some cookies, you did, all right, ho ho ho, that's correct,
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lots of hoes, all right, Merry Christmas, Merry Christmas guys, and I was just kidding, DJ
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celebrates Christmas as well, all right, we got a Q&A F today, all right, special Christmas
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edition, we're not going to go through the whole intro because it's Christmas, that's
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We do have a special guest here on the show today, one of my very, very best friends in
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the world, consider him a brother, happy to have him here, on Christmas, Mr. Heine Rambod,
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Brother, it's great to be back here in the studio, it's never a dull moment with you guys,
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I was about to say, what's on this cool comic collective bro?
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Yeah man, there's layers to this game, there's levels, there's levels, there's levels to this
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Hey, listen, I'm going to colonize some shit, all right?
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Me and Andy both stealing Christmas trees is just for different reasons.
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We went out to eat last night, as you guys know.
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Honey is the world's most successful, one of the world's most successful bodybuilding
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And we went out to dinner last night, and I cheated right in front of him.
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That was actually, that would have been like four nights ago now.
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You guys had a break, getting ready for the next 75 hard, which we definitely need to talk
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A lot of people ask me, even back home, you know, at the headquarters, my Evagen headquarters,
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they're like, what are you guys going to talk about?
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So, and just to give everybody a little bit of a taste of what's going on for 2024, we
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Hottie, who took second, who had won last year.
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My top two guys at the Olympia who flip-flopped, but we kept the top two guys that I coach.
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You know, with another dominant fashion and super proud of everybody.
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And now it's, everybody thinks it's time to relax.
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You know, it's like towards the end of the year and they don't understand guys like us
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have to level up now because now you just won, but it's what you do with it now.
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What's everything going on with every part of your brand?
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They're like, well, we're all going on vacation or we're doing this.
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I want my team to also be able to have some downtime, but that doesn't mean I don't still
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And you and I talk almost every single day, whether it's on text or on the phone.
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And that's what we do is we try to level each other up on everything that we're doing.
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So the key for coming out here was to be able to start creating the plan for the 2024 domination.
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One of the cool things that you guys may or may not know and what I wanted to really
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bring Connie on the show for, you know, you're known as a, as I think unfairly as a bodybuilding
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And I actually think that's very limited description of what your true expertise is, which is total
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When I, when I think of honey, you guys probably think of all his Olympic titles with 24 now,
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And, um, you know, I think people think about that, but I don't think people think about
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you for what you, what you really do, which is take the highest performing people and get
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them to think straight and get them their mind, correct around winning and, uh, what it
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And so, you know, one of the reasons I wanted to have you on, on Q and AF, especially going
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into new year, because this is our last episode going into, uh, 2024 was to really just have
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you come on and help us answer some questions so that people could like, you know, see, see
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It's not just protein grams and lifting weights, bro.
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And whether it's bodybuilding, whether it's business or whether it's some other sport or some
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other mission, winning all requires the same elements.
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So, um, I'm super, super happy to have you here.
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No guys, Andy, honey, that's good ones for you.
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Uh, Hey Andy, this is a great opener with 2024, right around the corner.
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What are the top three things that we should be focused on in business or personal development
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I, you know, what it really comes down to with anything, whether it's like you talked about
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just a minute ago, whether it's your diet or your training program, or whether it's your
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business plan or how you want to treat your significant other, it's about planning how to
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Everything is about habits, creating those proper habits.
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So for me, what that's about is me getting my ass out here to be able to work because
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we, we work really, really well off of one another because a lot of the things that I
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work on with you is just a reflection of what I also need to work on.
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We also do things like that are very, very similar, even though they're in very different
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types of, um, you know, uh, the size of what you do is much bigger than mine.
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But what the intensity of what I do with having to win Olympia titles is on a different realm.
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So for me, what I respect about the people that went around me is being able to set goals.
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So I love the fact that I bring people around me that have these amazing stories and being
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able to follow their journey and set down so I can be able to create my own blueprint for my
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future. So that next 24 months, 12 months that I'm looking for 2024 for me is about sitting down
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and saying, how do I set goals and be able to reverse engineer them? When I set a diet program
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for an athlete, I don't sit down and say, okay, what are we going to do day one? What do we need
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to look like at the end of the year towards the Mr. Olympia and work backwards 12 or 16 weeks out
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for that prep period? That's a phase. Then how do we need to look in the mid series of that program?
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And then what do we got to do in the beginning of the year and how those phases go into phase one,
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two, and three. So what do I got to do with my mindset? Do I got to wake up earlier? Do I got
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to be able to be physically stronger so that my mental sharpness will get better, right? You and I
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talk about that. You do your plunges, all of that stuff helps making sure to create mental clarity.
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So putting all of the ingredients together, like a chef that goes into the store, they have to be able to
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get all of those ingredients together to be able to prepare the ultimate meal. That's what I do.
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I'm sitting down and going, okay, what are all the things that I need to do to put everybody in
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place? Do I have my sous chef in place? Do I have my front, you know, uh, everybody that's going to
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be on the front end of all of the people that are going to support me for these goals in place,
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make sure that all those are happening. So for me, it's about putting the blueprint together.
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Yeah. I think, well, first of all, I mean, you have to, I think, I think that's a great point.
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Um, I'm going to build on it for a second. You know, a lot of people try to approach the new year
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every year and they say, well, I'm going to change everything I'm going to do, but they don't even
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really set a target. They, they take more time to plan out their weekend or their vacation or what
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they're going to do over the summer than they do their entire year of what they plan to accomplish.
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And, you know, if we're talking about what are the three things, obviously, you know,
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figuring out where the fuck you want to be is a big part of it. And a lot of people don't do that.
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They just want to start off doing what everybody else is doing, thinking that somehow this is just
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going to make their situation better. And while it might, it's going to make the work very hard to
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do because you lack the direction on what you're actually trying to accomplish. So when the work gets
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tough and you don't have the picture of what it is you're trying to become in your mind,
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very clear, you're, you don't have that, that vision and that motivation to pull you through
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the hard times. You know, here's what I think, man. I think 2024 is probably going to be one of
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the most chaotic years ever, uh, in our lifetimes and how chaotic we don't know yet. I don't know.
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You don't know. And nobody knows. But the one thing that I do know is that it's going to be tough
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and there's going to be people that win and there's going to be people that lose.
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And there's going to be people who say, man, you know, like all tough times, uh, there's going to
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be people who kind of roll back and go into their turtle shell and say, I'm going to wait for times
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to get better. I'm going to wait for things to get easier. And then there's going to be people
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that are going to know that other people are doing that. And they're going to go extra hard knowing
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that they can widen the gap between themselves and everybody else. And so if you're out there
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right now and you're thinking like, well, shit, dude, you know, 2024 is going to be so hard,
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you know, and you're thinking about all the chaos that's happening in the world. You have to see
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the opportunity in that. And the opportunity in that is that most people will wait and they will
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wait and wait and wait and wait and wait. And especially during hard times, they like to,
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they like to stop and pause. And so that's a trigger for anybody who's a high achiever,
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anybody who has the drive and the ambition inside of them to go hard, to go extra hard.
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And so what are the top three things you should be doing? Well, first of all, you have to understand
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that your ultimate weapon in life is your mindset. All right. It's getting your mind, right? It's
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getting your focus, right? It's understanding what it is you need to do and optimizing that as much as
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possible. I talk about that in terms of becoming mentally tough, which is why the 75 hard program
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and the live hard program have become a central focus for so many people's lives because it
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continuously sharpens the weapon that we go to battle with every day, which starts in our mind,
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flows to our body, and then goes outward from there. So my first piece of advice for anyone
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that's looking to make a change in 2024 is that simply, dude, start 75 hard with us on January 1st.
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There's a huge group of people doing it. If you don't do 75 hard, make another commitment that
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you're going to see through to the end, but get your mind right first. A lot of people try to focus
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on their body and they say, well, I'm going to lose weight or I'm going to get in shape or I'm
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tired of living in this body. And the surface level motivation of just having a better body really
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doesn't pull many people all the way through the journey. You have to look at it as I'm trying to
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create the best version of me. And that starts on the inside with my brain. And so if you can take on
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a mental fitness program and work to recreate your mental toughness, now, you know, the other things
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are going to come much more easily. So my first thing would be understand that whatever you decide
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to do, it's going to require this machine, this weapon, your mind, your body, your soul. And your job
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going into 2024 should be to take the opportunity of the time that is very chaotic, where a lot of people
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lose focus and become mega focused into building yourself into the ultimate version of you. That would
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be my first thing that you should do. The second thing that you should do on top of that is like
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Hani said, figure out exactly what you're trying to do and start to curtail this machine in that
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direction. Okay. Just sharpening your mind for the sake of sharpening your mind is not the goal. Just getting
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your body in a great position or a healthy position is not the goal. That's you do these
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things for other things. What is the other thing? What are you trying to do? Are you trying to build
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a business? Are you trying to, you know, build an organization? Are you trying to build a team?
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Are you trying to contribute to an organization? What are you trying to do? Use the thing, your body,
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your mind, your soul, the weapon, develop that and apply it to the thing. And I think the third thing
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that we all need to do in 2024, uh, besides, you know, just focus on ourselves is be selfless
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in the fact of understanding that we are in a situation and culture where if we're divided,
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they win. If we're united, we win. And they're going to do everything they can over the next 12
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months to make us fight, make things chaotic, divide us, make people argue over dumb shit,
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like the pigment level of their skin, all these identity politic issues. And I think being a
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source of excellence, uh, personally, uh, applying yourself forward to a goal. And then also being a
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messenger of unity with your neighbor and your friends and people who you normally disagree with
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is of utmost importance. Um, because the only way that these people could continue to do what
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they do in our country is to divide us and make us fight over shit that really doesn't matter.
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And the stronger we are mentally, the more focused we are in doing good, the more focused we are in
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doing what it is that we need to do in our lives. Um, the better example we set. And then if we follow
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that up with a strong message of, Hey man, uh, look, we're all in the same boat. Uh, you might think
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we're on a different boat because you know, the media tells you that, or the government tells you
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that, but the reality is, is that's the trick they pull on us. And so I think it's going to be very
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important in 2024 for everybody to rise above the chaos, to rise above the frustration and the anger
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and the division and really work to build bridges instead of burn them with people that we would
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typically disagree with so that we don't lose, uh, this amazing country that we are blessed to live
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in. So that that's, that's kind of how I put it together for 2024. I think it's going to be
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politically tumultuous. I think it's going to be very, very, uh, difficult. I think there's
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massive opportunity through the chaos for people who look at it and say, Hey, while everybody else
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is running around with a chicken, uh, like a chicken with their head cut off, I'm going to
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get super focused, massive personal opportunity, but that creates an opportunity to set an example
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for everybody else that feels like, Holy shit, what should I do? And if they look at you and they
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see you taking care of you, taking care of your body, taking care of your mind, taking care of your
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business, taking care of your community, they realize that that's what ultimately matters.
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And whatever these people do in our government, whatever these people do with our media is really
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irrelevant if we take the power back individually. So, uh, I think that's the theme for 2024, at least
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for the people that listen to this show, it's become personally excellent, set a high standard,
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set a good example for everybody else, get engaged, get involved, work to build bridges instead
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of burning them down and, uh, don't be a victim to the mental games that are being put down on us
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for the sake of them controlling us. Remember us divided is their power. Us united is our power. And
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that's going to be the, that's going to be the way we win. Ultimately, it's going to be by regular
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people like me and you and all of us out here being excellent and working together, uh, to stick
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together and not be divided by stupid shit. These people do. So, well, guys, question number two,
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um, I'm 18 years old and I realized that I was extremely sheltered for most of my life.
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Um, I was never encouraged to play sports or to compete and I've just been floating,
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trying to figure life out. I fear that I won't be able to compete at high levels in life since I
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wasn't able to build that when I was younger. Can this killer mindset and desire to compete still
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be learned or is it too late? And if so, how? Well, first of all, dude, you're still a kid.
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Like you're 18 year. I realize you're the oldest you've ever been, but you still ain't shit yet,
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bro. Okay. You're, you're still like barely a sperm. Okay. That's the reality. You're,
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you're a sperm with a fucking head and some fucking arms and legs. Like a little dinosaur.
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You haven't done shit yet. I know you think you're old and they say you're an adult, but still,
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you're still a kid, dude. And the fact that you're aware that you've been sheltered and you're aware
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that you need to develop this killer instinct and this competitive mentality, uh, really honestly
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is the solution to the problem in the first place. So the answer is yes, absolutely. You can become
00:18:08.260
that kind of person. Um, and the way you become that kind of person is by surrounding yourself with
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those kinds of inputs, reading about those kinds of people, learning about those kinds of people,
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getting involved with those kinds of people, getting on in competitive environments. Um,
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you know, I do think there's a little bit of an element of, of being a natural born competitor
00:18:28.760
that gives certain people an advantage. But I also think the fact that, you know, people like,
00:18:34.020
I think some of the biggest fucking killers I've ever met come from a background of like what this
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guy's talking about, where they come from a place where they were just okay. And they really
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weren't that competitive and they didn't really understand what it took to win. And they became
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a fucking monster because they realized that space needed to be filled in their life. And then they
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dedicated themselves to that. I don't, I don't know, man, like you've coached a lot of high level
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competitors. I mean, do you think it's something that people are born with? Or do you think it's
00:19:00.220
something people can develop? Or do you think it's both? It's part of both. And what I think is that
00:19:04.560
everybody has a chip on their shoulder and what you got to do is you got to figure out what that chip is.
00:19:08.800
And some people don't realize that until a little bit later in life. Some people have that because
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they have a hardship when they were growing up. They had lack of, they got angry and they end up
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either getting into a mentality of victim or they turn around and say, I'm going to try to be able
00:19:28.080
to break out of this so I can create freedom. Whether it's financial freedom, breaking away from a bad
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home, parent issues, whatever it is, it's financial issues. What you got to do is you got to take that
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chip on your shoulder and lean into it. I always say what you got to do is take that chip and be able
00:19:47.000
to use it as a block to stand on so you can elevate yourself, make yourself hungry. Every single one of
00:19:53.460
my athletes, every single one of the CEOs, every single one of the people that I've ever coached, I found what
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that chip was and whether they knew it or not. I really exemplified to them what it is that made
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them great. And we'll go from good to great, great to legendary. And what you do is you try to find
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that within you. So if you're 18 years old or 15 years old and you have a chip on your shoulder,
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we all did. Every person in this room has that. Some of us leaned into it more and that's why we've
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been able to create a little bit better result. But you have to signify and be able to really
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put that out there and say, I'm fucked up because of this. Some of your friends, you guys can be,
00:20:40.240
really will know, some of your friends are either in jail, dead, or still drinking, trying to find that
00:20:45.220
solution on the bottom of a bottle of tequila somewhere to try to be able to deaden that pain.
00:20:49.720
The key is to be able to utilize that pain for fuel to make you hungry. When people talk shit
00:20:55.400
about me when I was growing up, I use that for fuel because they said, Hey, look, he's a one-off guy
00:21:01.220
and he's only worked with this person one time or he's got lucky. A broken watch is right twice a
00:21:10.280
day. Yeah, but it ain't right 24 times in a fucking row. At the Olympia level, especially. That's how
00:21:15.260
you got to look at it. But when you're sitting there trying to do something and when I was selling my
00:21:20.040
first product for the solution of making a better version of my athlete, because I thought there was
00:21:26.000
a lot of shit out there and I didn't make me two products. I started my, my system with my products
00:21:31.540
with a $70 non-stim pre-workout when the number one product out there was a DMA product that was
00:21:35.700
$29 on bodybuilding.com. It was never about that. It was never about being me too. It was about,
00:21:41.980
yes, because you use passion to create a solution, right? But what you got to do to make the best
00:21:47.920
version of yourself is you have to say, I need to be able to find out what is going to fuel me,
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what I'm passionate about, and think about the profit after the passion. The passion comes first
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and create that solution. So I just feel like anytime you try to level up, you got to be able
00:22:03.780
to do that. And you can never do that with negativity around you. That's the number one thing is that at the
00:22:09.300
end of this year, the beginning of 2024, if you're listening to this podcast, get the fuck rid of
00:22:15.140
negativity, because I will tell you it's contagious and it's cancerous. You need to get rid of it.
00:22:20.660
And if you don't, you will never get to where you want to go. Period.
00:22:24.600
I think that's, I think there's a good point in there too. A sub point. Um, when you're one of
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these people who, who really hasn't done anything, right? Like I think a lot of people on the internet,
00:22:34.440
like this person asking this question, they hear all these crazy stories of people who are successful
00:22:41.400
now about how they were in the past or the, the, like we hear all these like ridiculously overhyped
00:22:48.220
rags to riches stories of people who started, like I was eating dirt on the street. Like that's
00:22:54.400
what I survived on was mud. You know what I mean? Like, yeah, let's get the fuck out of here, bro.
00:22:59.920
Okay. Like, let's be real. Most of these people are exaggerating their hardship story. All right.
00:23:04.480
That's first thing first. Most of these people, when they become great, there's very few humble,
00:23:11.360
great people there. There's, there's a lot of people. Actually, I'm going to take that back.
00:23:16.520
There's very few humble, good people and all great people generally are pretty humble when you get
00:23:22.380
them around because the humility is required to get that good. Um, but what happens is, is we look
00:23:29.100
around and there's a lot of people that appear to be successful or appear to be winning.
00:23:33.180
And they talk about how they always had this competitive drive and they always had this
00:23:37.980
fire and they always blah, blah, blah, blah, blah, blah. And it makes people like this who might come
00:23:42.380
from, let's say a decent background or, uh, you know, a middle-class good mom and dad, they think
00:23:49.200
that like, they don't have the enough pain in their background. That's bullshit, bro. You have enough
00:23:56.340
juice to do the thing, but what you need to do and what honey, honey said and, and, and, and clarify,
00:24:02.220
is you have to remove the negativity. So you have to be prepared. Like when you start to decide to be
00:24:10.000
something that's different than what everybody else, your entire life has always known you as
00:24:15.680
you're going to face a lot of negativity, a lot of criticism, a lot of questions. Who do you think
00:24:21.700
you are? What are you trying to do? Do you really think you could do that? People like you don't
00:24:26.020
accomplish those things. And it's going to be discouraging. It's going to take you from a
00:24:30.340
place of drive and hunger and ambition and dreaming to a place of doubt and questioning and saying,
00:24:38.860
man, I don't know, maybe they're right. Maybe they're right. Maybe, maybe, maybe I'm not cut
00:24:42.840
out for this. Maybe, maybe this isn't my thing. Maybe this isn't for people like me. Maybe I don't
00:24:47.420
have a tough enough story. Maybe, maybe I don't have any skills and dude, I don't buy into that.
00:24:52.240
I think, I think it's very important for you to under, this is the reality, dude.
00:24:57.340
If you're going to step out from what you have always been into something new, you have to be
00:25:03.760
prepared to cut all of the old out because all of the old will constantly be in your ear, chirping,
00:25:09.800
making you doubt, making you question, making you slow down, making you hesitate. And all of those
00:25:15.160
qualities will keep you from becoming that thing that you're trying to become. So it's very important
00:25:19.600
for you to understand that when you decide to become that version of yourself that lives inside
00:25:25.220
of your heart, that nobody else even fucking knows about. Okay. Because you're too afraid to talk
00:25:30.360
about it because you're afraid everybody's going to laugh at you. First of all, that's the thing
00:25:35.200
you're supposed to become. Whatever that is, that's what you're supposed to become. You need
00:25:38.640
to listen to that. But secondly, when you start to become that all the people who knew you your entire
00:25:45.200
life, including your parents. And if you're very lucky, you'll have one or two of those
00:25:49.040
people back you up on it and say, I think you should go do that. But most of the people are
00:25:53.100
going to doubt you. Most of the people are going to question you. Most of the people are going to
00:25:57.280
think you're fucking crazy and they're never really going to believe. In fact, we were just talking
00:26:02.080
about a Bible verse that you, you gave to me, which was, uh, which one was it?
00:26:07.820
Matthew 15, I believe four, seven or four, eight. That was forwarded to me this morning.
00:26:11.800
And it was something it's right along the lines of what we're talking about. Yes. Yes. It was,
00:26:17.080
uh, I'm sorry, Matthew 13, five, seven. And it said no pro in so many words, no prophet has honor
00:26:23.180
in his own town. And that means that when someone comes in to try to preach within their own, where
00:26:30.700
they grew up, it's very list. It's very difficult for those types of people who saw you come up to
00:26:35.460
actually listen to you because they feel like they were part of your journey before that. So they're
00:26:40.580
like, is he really, they showed doubt, right? Happened to me as a bodybuilding trainer. I,
00:26:45.920
one of the, and I never knew I even did this. I just did it. My own town of San Jose, California,
00:26:51.880
people just, I just, they're like, Hey, this person's trying to compete against you. This guy's
00:26:55.960
kind of trying to talk shit about you. All these local trainers. I just kept my blinders on. And all
00:27:01.460
I did was kept my head down and I focused, I got on the plane. I went to the mystery USA. I went to
00:27:06.740
the nationals. I went to overseas. I did whatever I did, but I didn't look at all the people around
00:27:11.980
me. And I wasn't trying to get them to be able to compete against me or vice versa. All I did was
00:27:18.000
try to be able to go through and hit wins, go for the W, bring in my people the best I possibly can
00:27:25.140
and move on. And then I started working with some NFL athletes and I was walking with bodybuilders
00:27:28.860
because I bought a bit, I was bodybuilding at a young age. And so bodybuilding was always my
00:27:33.440
passion, but I was always interested in all the other sports to be able to try to perfect
00:27:38.720
their physique or their performance to the best of my ability. But I never went back and tried to
00:27:45.020
focus on the people around me in my given town or area because there were always, I mean, to this day,
00:27:52.240
if I go back and my wife's store sells Evagen, First Form, Accent Select, a billion different
00:27:59.880
brands, Sebums brand, all of our friendship, all of our friendship. And we do all of that.
00:28:04.820
But what's funny is these people that have been friends with me for 20, 30 years, I'll never see
00:28:08.840
them use my product. And it's okay. There's some people that, and they come over and they'll
00:28:14.120
congratulate me on the wins and whatnot. But it's because it's hard for certain people to be able to
00:28:19.560
actually absorb what your successes were because it's a reflection of maybe what they weren't able
00:28:25.640
to do. And that's okay. But you got to understand that. So sometimes you have to go outside of that
00:28:31.980
inner circle because you'll just never, as much as you want them to be the ones to believe in you
00:28:36.340
the most because you grew up with them, maybe not the right time. Dude, it takes, it takes a long
00:28:41.960
time. It does. Like, I'll be honest with you. This is just honest to God. And it may never happen,
00:28:45.720
bro. It may never happen, but that's okay too. I'm from St. Louis. Okay.
00:28:53.080
St. Louis is a very blue collar, proud city. You know, if you're from St. Louis, most of the people
00:28:58.600
that are from St. Louis, they're proud to be from St. Louis. And even though I am one of their people
00:29:04.880
and I came from here and I've gone on and built all of these things, it like now when I, I mean,
00:29:11.660
now when I go out and see people, everybody's, everybody's supporting us. Everybody's pushing
00:29:16.980
us forward. Everybody uses first form. Everybody's proud, but dude, it took 20 years to get there.
00:29:23.140
Like it took me 20 years to earn the respect of the people in our own city. And, and dude,
00:29:29.040
you know, and maybe that's the right way. Maybe that's what it should take. I don't know,
00:29:32.660
but I can tell you this. I was bitter about it for a long time. It frustrated me. You know,
00:29:37.480
when we first started with first form, dude, and I put that shit on our retail shelves and our stores
00:29:41.860
here, people would pick it up and they would say, St. Louis, what, what are they doing? Making this
00:29:46.060
an Andy's bathtub, you know? And that would fucking piss me off, bro. This is our own people in our
00:29:50.540
own city, like shitting on my own attempt to try and do something relevant. This is for us. Yeah.
00:29:58.240
And, uh, and, and it took a long time for people to really get behind us. And, and dude, I think,
00:30:03.100
you know, I think that's what it takes. I think it takes an extra long time to make believers out
00:30:08.140
of the people that are closest to you because they knew you for so long before that. I'm about to
00:30:12.100
say like that. That's what I think it's like. I mean, and I was beginning at least like, yeah,
00:30:15.820
they don't, do they have a reason to believe you at all? Well, I think that's a valid argument,
00:30:19.740
right? Well, dude, we do live in the show me state. Like motherfuckers here don't believe shit
00:30:23.920
until it's like right in front of their face, which I love. Cause I'm the same way. So there's that too,
00:30:28.680
right? Like what have you done to earn that belief? You're not entitled to people supporting
00:30:33.780
people's belief. And in fact, if you've been around your friends and family your whole life,
00:30:38.220
and you've been a bump on the log and not done shit, you know what they're going to say? When
00:30:41.940
you say you're going to done doing that, they're going to say bullshit because that's all they've
00:30:45.600
ever known. So when you think about it like that, it's, it's a logical connection for them to
00:30:50.240
observe. And we have to be real dude. If we step out and, and do become a different,
00:30:56.780
a completely different version of ourselves that is foreign to everybody who's known us
00:31:01.800
our whole lives, there's going to be doubt. But the thing that you have to understand is
00:31:06.900
first of all, that's logical on their end. And, and second of all, you have for you to
00:31:13.220
be successful, you have to separate yourself from that for a while. You have to, you have
00:31:17.080
to push that away and go over here and keep your head down and do the fucking work and do
00:31:21.900
it day in and day out and day in and day out and day in and day out. And eventually you
00:31:26.080
will build something or become something that those people will say, damn, he actually did
00:31:31.000
that. Or she actually did that, you know? And then when the support comes from that and
00:31:35.400
you've made real believers out of people that were doubting those people become your biggest
00:31:39.560
supporters. That's what we see here in St. Louis right now. Right? Like, dude, I can't
00:31:43.840
go anywhere in St. Louis without seeing this energy drink or seeing a first form shirt or having
00:31:48.420
people come up and say, dude, what you guys are doing is fucking awesome. Like it's become
00:31:53.260
the sense of civic pride, which dude makes me very proud. Right? Cause I love this fucking
00:31:57.880
city. And, um, anyway, the point is you're going to have to understand that the people
00:32:04.500
closest to you are going to be the least amount to believe in you in first. And it, and it
00:32:07.360
feels awkward because you think in your head, those should be the people that believe the
00:32:10.700
most. It's just not reality. And, uh, you're going to have to separate yourself from that
00:32:15.120
negativity for a while. You're going to have to put your head down. You're going to have
00:32:17.800
to do what's required. And it could take, it could take two decades for those people
00:32:22.280
to come back around. But the reality is, is they will. And when they do, you're going
00:32:26.220
to feel extra proud about it. Not bitter about it. You know, I'm very grateful. I'm
00:32:31.160
grateful that the people here doubted me at first, that doubted us at first. I'm
00:32:35.460
grateful for that. Cause you know what that gave me a whole lot of fucking fuel. You
00:32:39.400
know what I'm saying? I'm over here. I'm like, dude, these people, I'm, what are you
00:32:42.540
talking about? I'm, I'm here, dude. I'm from here. You don't want us to win. And then
00:32:46.220
I went out and fucking did everything I had to do and I needed that fuel. And so a lot
00:32:49.960
of ways, if you look at it, like, I think if you look at it from the other side of the
00:32:53.560
mountain, right, once you've climbed the tech, you have a different perspective on
00:32:55.980
it. And the perspective I have on it now is like, dude, I'm kind of thankful because
00:32:59.380
that pushed me to continue. You know what I mean? So at the end of the day, dude, we
00:33:03.840
have to use these doubts and these criticisms and this negativity and this disbelief as fuel
00:33:08.340
for productive action. And just like we talked about on that real talk just recently,
00:33:12.800
where I went through the, the, the techniques on how to harness the dark side energy, you
00:33:19.120
know, you need some of that dark side energy, bro. And you have to accept it for what it
00:33:23.340
is, no matter where it comes from. And every time you feel like quitting, every time you
00:33:27.320
feel like giving up, every time you feel like it's not worth it, you need to remember what
00:33:31.060
these motherfuckers said and, and, and then go do something that puts you closer to where
00:33:34.500
you want to go. And, um, well, let me add to that. Yeah. I don't, I don't think you
00:33:38.700
have to be born with it though. No, I think you can, I think there's a lot of people, there's
00:33:42.900
a lot of people who feel because there's influencers out here who are like, I'm just built different
00:33:49.740
or I'm just wired different. And I'm one of those people. Like I do feel like I'm built
00:33:54.220
different, but, uh, I wasn't always, but you know what it takes to build. Yeah. It wasn't
00:33:58.680
always bro. Like, dude, I was kind of a shitty fucking, I was kind of lazy. Actually, I'm
00:34:03.060
probably one of the laziest people in the world. I just use systems to not be, you know what
00:34:06.540
I mean? So yeah, but look, look at this too. A lot of you out here that are listening to
00:34:10.800
this are going to say, well, that's great. Look, you're already there for the people that
00:34:15.120
are speaking on this podcast right now. It's easier for you to say, no, because we weren't
00:34:20.000
Rome wasn't built in a day, right? I've been doing this for 30 fucking years. I gave away
00:34:24.740
a lot of free programs. I trained anybody who had potential to be able to show my efforts
00:34:30.400
and what I could do. There were a blank campus out there. I turned around and got burnt by people
00:34:34.740
that were turning around. They're going to tell me they were going to pay me. Oh, if you let me
00:34:37.720
win, it'll help me win. You let me get to that point. I helped them get contracts, this and this
00:34:42.440
help do all the different things. And then I still got burnt because I said, you know what? It'll come
00:34:47.140
back to me in spades in other ways. You just got to believe the reason why it's going to take
00:34:52.920
everybody longer than what you expect is because God is going to teach you humility. And if you get that
00:35:00.260
too soon, you won't have the humility. You won't have the maturity to understand that. No, even though
00:35:06.380
you can turn around and tear that motherfucker's head off that pissed you off four years ago, you won't
00:35:11.700
because it took you eight or 10 or 15 years to get to where you were going to be so that you don't do
00:35:17.740
that because you will show mercy when it comes to that, because now you're going to be much better
00:35:23.420
at being able to handle that power and wield that power. That's why it's taking it. You have
00:35:30.000
to listen to his plan, not yours. How many people have you seen like in your, you know, in your
00:35:36.060
experience, you know, you and I have been in the industry for a long time. Um, the same industry,
00:35:43.820
not just in our industry, but in any industry, how many people have you witnessed become a winner
00:35:52.500
or become successful in business fast and be able to maintain it?
00:35:58.660
Very, very few. I, everyone that I know that has become a winner in my eyes too quickly
00:36:07.420
without understanding and appreciating the fundamentals has all lost it.
00:36:12.680
I agree. Every single one. I can't even tell you one. And so the reason I ask you this is because
00:36:17.800
this is one of the most successful coaches of all time for high performing individuals.
00:36:22.620
Okay. I'm also pretty respectable in that area. I built the world's largest mental transformation
00:36:28.020
program that's ever fucking existed. And I'm going to tell you for a fucking fact,
00:36:32.280
this struggle that you are all trying to avoid is actually the best part of your journey
00:36:36.220
because it's teaching you all the traits and all the skills and all the habits and all the shit
00:36:41.420
that you need to keep success. Once you get it, becoming successful is not the hard part.
00:36:47.140
It is not. It's maintaining that year after year, after year, after year, after year.
00:36:52.400
And if you talk, because dude, once you went, fuck dude, you could talk about this.
00:36:56.940
Once you win at the highest level, people, anything else besides that is a massive fucking loss.
00:37:04.020
It's an embarrassment. You're the worst ever. You could win the fucking Superbowl two years in a row,
00:37:09.680
but if you don't win it in a third year, you're a piece of shit. So once you achieve this high level
00:37:14.620
of success or this greatness, it's about maintaining it. And you can't maintain it without
00:37:20.520
the fucking struggle that takes years and years and years to go through.
00:37:23.800
So for you, it ain't luck. It ain't fucking skill. Okay. There is a reason that first form has been
00:37:32.560
hot for 10 motherfucking years in a row. That's never happened in the industry. It's never happened.
00:37:37.600
Never. Okay. But it's because for 15 years before that, I got my fucking ass beat.
00:37:43.500
Yeah. And everybody laughed at me and everybody hated me and everybody talks shit and they still
00:37:49.660
talk shit when I'm saying what I'm going to do. And I love it. Cause I'm like, Oh, okay, cool.
00:37:54.400
Good. Not, I still haven't convinced you. I got a few more to prove, you know what I'm saying?
00:37:57.780
So we got to become these people who are willing to take in like, bro. I love when people doubt me.
00:38:05.000
I love when people fuck, you know, this about me, dude, I will do the worst thing you can do.
00:38:10.400
If you compete with me is to fucking talk some shit to me, bro. No, it's the best thing they can do
00:38:14.740
because it actually gets you to actually get up. It's the best thing for me. Yeah. It's the worst thing for them.
00:38:19.260
Right. It is the worst thing for them. I'm just going to tell you if you, cause I know a lot of
00:38:23.720
my competitors listen to this. Yep. Leave me to fuck alone. It's the best thing you could do for
00:38:28.100
yourself. Don't please. Yeah. Don't leave them alone. Yeah. But like, bro, what I'm saying is
00:38:32.840
you have to become one of these people that can fucking take the dark shit, the negative shit,
00:38:38.440
the disbelief, the doubt, the frustration, the pain, the criticism, and chew that shit up in your
00:38:45.220
mouth and swallow it and let, let it drive you. And if you can't develop that, which,
00:38:50.060
which anybody can, if they think about it, right. But if you can't, there's so much of that that
00:38:55.340
comes, you cannot be effective. And there's a lot of, there's a lot of champions out here, bro,
00:39:00.060
that are very humble and they're very, they're very cool and they're very nice people. But I promise
00:39:05.680
you, if you get them alone and you, and it's just me and them, I promise you there's a fucking
00:39:11.800
warrior on the inside of that, that has the ability to chew that shit up and fucking put
00:39:15.840
it into productive action. They might not talk about it. They might not make it their
00:39:19.640
identity. They might be more disciplined at how they present themselves than I am. Cause
00:39:23.940
I'm just a fucking wild animal. I can't help it. It is what it is. I let people see my dark
00:39:29.480
side. That's the difference. A lot of people don't. And for better or worse, it is what it
00:39:33.560
is. Why do you think that is? Uh, cause I don't give a fuck. No. Yeah, I don't give a fuck.
00:39:39.420
No, no, it's not. You give a fuck, but it's cause you literally wear it on your face.
00:39:44.660
Oh, well, I mean, well, that's what happens when somebody tries to stab you in the face
00:39:48.040
and kill you. Yeah. Yeah. No shit. You do wear it. Yeah. It's on your face. Yeah. And
00:39:52.560
I think a lot of people forget, you know, that's what makes you, you. Yeah. I don't know.
00:39:59.640
I think it's more, I think it's more valuable being authentic about that to other people.
00:40:04.100
I think there's enough people to hide it. I think it's important for people like this young
00:40:08.200
person to see, Hey dude, it's okay to be someone who takes people's negative shit and
00:40:13.240
fucking uses it to win. That's okay. Cause we have a lot of positive patties out here
00:40:17.020
that like try to shit on that and say, Oh, that's not the way to do it. Really. What
00:40:21.620
you should be doing is trying to prove everybody that they're right. That believe in you.
00:40:25.460
Motherfucker. Nobody believes in me. What the fuck do I do now? Oh, I take all the motherfuckers
00:40:30.800
that don't. And I chew the shit up and I go hard as fuck. And that's, that's what you
00:40:34.680
got to do when you don't have anybody who believes in you. So, you know, I just choose
00:40:39.360
to, I just choose to fucking show people that that's okay. You know? And I'm, I like that
00:40:44.280
shit, dude. I'm a warrior. I like fucking slitting throats and stomping on fucking faces
00:40:48.160
and all that shit, bro. But I'll also be the first guy to pick you up, dude. After I
00:40:52.420
stomp on a little bit, you know what I'm saying?
00:40:54.220
Yeah. I think I, I don't know, bro. I'm a fucking weird, but you're not weird. You're not
00:41:02.540
weird. This is because this is what makes you, you and being from some, you know, a
00:41:07.400
background of not having shit to coming along and being able to build something as big as
00:41:12.120
you have. It's a lot of these people that are listening need to understand that they
00:41:17.180
want these tools. They're coming back to this podcast. They're coming back to this YouTube
00:41:21.320
page and they want to be able to take pieces of this away so that they can make a better
00:41:26.800
version of themselves. So tell me this right now, what can we share with the audience to
00:41:32.460
start out this 2024 new year that we can be able to get them to be able to make the
00:41:37.460
best version of themselves? I think they need mentorship. I think they need to be able to
00:41:46.780
follow a program, whether it's 75 hard, whether, because for me, and I'm going to start this
00:41:51.140
out, it's about sacrificing, right? You have to sacrifice something to take something. So
00:41:58.620
what does that mean? When you do 75 hard, when you do a fast, okay, whether it's Ramadan,
00:42:03.740
whether it's people go through, what it's intentional suffering. It's right. Yeah. Cause
00:42:07.580
you're cleansing your soul through the physical nature of your being. And that's what builds
00:42:12.480
things. But buying shit at DoorDash at midnight and getting Taco Bell and doing this and that
00:42:16.820
is not that. And that's what turns around and clouds your mind, waking up feeling like
00:42:21.200
dog shit. Yeah. That's so different than going out and drinking every fucking night.
00:42:25.160
Dude, I think if people understood, bro, I think if people truly understood how great
00:42:30.340
they could be, like, if you could take, if you could take an average person right now
00:42:35.200
who's suffering, who's overweight, who's just sick and tired, like, cause dude, I know what
00:42:42.180
this is like. Okay. When you get fat enough and you get, and you get pissed off enough,
00:42:46.840
you don't, you stop looking at yourself in the mirror. Okay. You won't look at your, I know
00:42:51.220
what this is like. Cause I did it for years. I'll call. I used to close my eyes when I brushed
00:42:56.280
my teeth. So I didn't have to look at myself in the mirror. Okay. That's how fucking disgusted
00:43:00.340
I used to be with myself. And if I could have taken that person and plugged a snapshot of what
00:43:08.360
my life would look like. If I just learned to control my own discipline and got a little bit
00:43:14.040
mentally tough to the point where I could adhere to the plans that I set out, because it's not that
00:43:19.280
we don't know what to do. It's that we lack the ability to do it. Every single person listening
00:43:24.960
to this podcast knows what the fuck they need to do to become a better version of themselves.
00:43:29.560
You need to eat better. You need to train. You need to put good shit in your brain. You need to
00:43:33.960
make sure that you're, you know, have a good productive mission in your life, a purpose in
00:43:40.380
your life. You got to have good relationships in your life. Like we all know these things. These are
00:43:44.720
these, we, we got to eat less than what the fuck we burn. You know what I'm saying? Like
00:43:49.100
we, we got to, everybody knows these are basic things. The problem is never the plan. The problem
00:43:55.320
is you can't stick to the plan. So if you can identify the problem, which you have, that needs
00:44:01.060
to be solved, which is your ability to adhere to anything that you set out to do. Now you become
00:44:07.080
an unstoppable weapon. Now you become someone who can achieve anything they set out to do.
00:44:11.640
And that's what the live hard program is about. It's about continuously fine tuning your mind
00:44:16.260
so that whatever plan you make outside of the realm of the program is achievable because
00:44:22.680
you can follow it. Okay. That's a fucking superpower. And if, if I could take that person who's afraid
00:44:30.700
to look in the mirror or doesn't go to the pool on the weekends and the summer, because they
00:44:36.200
don't want to take the shirt off or won't go on a beach vacation and always goes to the mountains
00:44:40.420
because they don't want to be in a swimming suit. And I could just plug a fucking one second
00:44:46.460
snapshot of what their life would look like if they fixed this one problem, their ability
00:44:52.340
to stick to things and see things through every single person that ever listened to this show,
00:44:59.740
listen to my words right now would, would do whatever the fuck it takes to become that person
00:45:04.740
that can adhere to the plan. And that's what the live hard programs about, bro. It's about becoming
00:45:09.540
someone who is a slave to the external and, and then making the external your slave. It's about
00:45:16.240
flipping that over and making it so that now instead of the environment controlling you, you are now in
00:45:21.720
control of your environment as much as possible. And when you become that person, the upside
00:45:26.460
potential is unlimited. And I think if we could take people and legitimately make them understand
00:45:32.620
that this is not something people are born with, this is not something people are gifted with.
00:45:37.420
This is something that people develop. Everybody would do 75 hard on day one on the first, you know,
00:45:43.940
we got Monday, next Monday is fucking January 1st, seven days. Yeah. Like, bro, you can drastically
00:45:49.780
change your entire life. And people fuck this program up thinking that it's a weight loss program
00:45:54.960
or a fitness challenge or some shit they do on TikTok. That's not the fuck it is, guys.
00:45:59.220
This is a mental sharpening program. And the people, why do you have to, if it works so
00:46:04.200
well, why do you do it over and over? Because bro, the same reason you take a fucking shower
00:46:07.480
every day, discipline and mental toughness is a perishable skillset. Just like Chad Wright
00:46:12.340
being on the show saying shooting a pistol is a perishable skill. Lifting weights is a perishable
00:46:17.740
skill. Anything that we consistently train and then stop training is going to reduce our skillset
00:46:24.960
in that area. You will regress. Yes. That's, that's reality. And we have to think of our
00:46:29.560
mentality and our discipline and our mental toughness the same way. And so intentional
00:46:33.300
suffering over the course of an extended period of time will help sharpen that. And you know,
00:46:38.020
it just so happens that we have a program for that. Um, and any trainer, any, any diet coach,
00:46:44.440
anybody can plug their shit into that framework and it could train someone's brain. But the point is
00:46:49.580
take care of that first, bro, because that's the source of your problems. The reason you're
00:46:54.640
fucking disgusted when you look in the mirror, the reason you avoid social situations, the reason
00:46:59.480
your bank account is shitty, the reason your car is shitty, the reason your house is shitty,
00:47:04.240
the reason you're in a shitty relationship comes down to one thing. You lack the discipline and the
00:47:10.020
ability to follow through on the plans that you set out. And if you fix that one problem,
00:47:14.760
your entire life will fucking change. And so if you're asking me what my number one thing is for
00:47:20.480
anybody going into the new year, fix that because once you fix the ability, uh, to adhere to, to any
00:47:27.460
plan, it doesn't matter what plan you set out. If you stick to it long enough, you're going to get
00:47:31.220
there. You want to be a billionaire. You can figure it the fuck out. You'll take the steps. You'll do the
00:47:35.120
thing. You'll, you'll do all the hard shit that everybody else quits, which I think is the biggest
00:47:39.640
key to success. People are like, how the fuck did you get here? Well, I don't know guys been doing it 25
00:47:44.100
years. This man's been doing it for 30 years. How'd you get here? I fucking got my ass beat for
00:47:48.780
30 years. And guess what? Now I woke up and I've done some things and that's how it fucking goes,
00:47:54.180
man. Like I still, I don't know how you feel, but I still feel like that fucking dude 20 years ago,
00:47:59.020
20, 25 years ago now that does no shit. And I'm learning new shit every day. I'm trying to get
00:48:04.540
better every day. You know, I have more gray hair. I probably know a little bit more, but you know,
00:48:09.180
the reality is, is I still feel like I got a lot to prove dude. Like a lot.
00:48:12.720
Because you're hungry and you want to stay constantly driving forward. That's what you
00:48:17.360
want to do. So if you're doing that, you, you can't be just content. Content is just
00:48:23.380
comfort kills, bro. It does. It kills everything. It destroys you because once that happens,
00:48:28.180
you're not going to stay level. You're going backwards because everyone's going to come
00:48:32.560
up and be able to eat you up from behind. It's just the competition will crush you.
00:48:37.400
Yeah. If you own a business, I don't care if you're a trainer, if you have a store,
00:48:41.400
any of those things, if you're not moving forward, you're moving backwards.
00:48:44.560
Yeah. You know, I like that too, bro. We talk about it every, this motherfucker has to talk
00:48:48.000
me into like not killing people every fucking day, bro.
00:48:53.240
Like I see all these young guys coming up, dude. And like, I see, and by the way,
00:48:57.600
all of you listening, cause you're all, these guys are all guys I like.
00:49:00.120
I'm proud of them. But at the same time, I'm like, I'm going to fucking kill you. Like,
00:49:05.100
dude, like it's, it's, it's like this competitive, like dude. And you know, I'll be honest with you,
00:49:09.960
man. One thing I am truly grateful for in our industry is all the motherfuckers that just go
00:49:17.620
hard as fuck. Like it inspires the fucking shit out of me. And dude, if it wasn't for those guys,
00:49:22.900
if it wasn't for all these dudes doing incredible shit, I'd, I'd go sit on the fucking bench and count
00:49:28.080
my fucking, my, my, my little pennies, you know what I'm saying? And drive cars and probably have
00:49:32.940
a lot of fun, but I have more fun doing this. And I like competing and I like being in the game
00:49:37.600
and like, dude, I'm really, it's really cool. Like, this is a different topic, but since you're
00:49:42.360
here, we'll talk about it. It's really cool to like be friends with so many people in our industry
00:49:48.140
that are doing big shit like that. That's that, that motivates me. Like, you know, and they hear,
00:49:53.160
they hear me talk like this and they're like, fuck dude, this dude will probably try to crush me,
00:49:57.100
but that's not true because actually the opposite is true because with my dude, I will fucking try
00:50:02.840
to help these guys to win because I understand if they win more that I will go harder. I've seen
00:50:07.580
you help people that turned around and try to fuck you bro. And that's most of the time. Yeah. And
00:50:12.160
that's, and that's, but that's okay. That's hard to see. But the middle Eastern portion of me
00:50:16.400
fucking wants to turn around and fucking cut their heads off because it does not, it's not cool
00:50:19.760
because there's a thing called loyalty and a lot of people need to understand when the people that are
00:50:24.640
loyal to you, you need to be loyal to them as you grow up together and you grow together.
00:50:28.600
And that's a whole different fucking episode, but it needs to happen. You guys need to be able to
00:50:34.120
understand those few and far between you. There might be just one motherfucker that's your fucking
00:50:39.540
ride and die, whether it's your woman, whether it's your family member, whether it's your fucking
00:50:43.500
business partner, there's going to be that one person and you got to show loyalty too, because if
00:50:47.780
you don't, what's going to happen is it's going to come back to you with fucking bad karma,
00:50:51.640
period. Well, I think, I think I don't think a lot of people understand how I'm wired in that way.
00:50:59.700
They don't get it. They think they either think I will try to like destroy them if they get close
00:51:05.340
to me, which I don't do, or they think that I'm stupid because I help them. That's exactly right.
00:51:11.280
You take the words right out of mouth. They think you're fucking stupid. I'm stupid because I tell
00:51:14.580
them all this shit. Right. And they, they start to think that I'm so like, I'm so naive that they're
00:51:19.120
getting something for me. That's right. When in reality, I'm hyper intelligent, bro. And I'm
00:51:23.300
intentionally giving you the fucking keys to the fast car so that I can get in my car and race you.
00:51:28.400
Okay. So like, no, cause you want to watch them wreck that car because they don't even know what
00:51:32.340
the fuck to do with it. If they act like an asshole for sure. Yeah. But if they're cool,
00:51:35.860
like one of my best friends, dude, is Alex Hermosey. Alex Hermosey is winning at a high level,
00:51:41.080
bro. Another one of my best friends at my let winning at a high level, honey, winning at a high level.
00:51:46.280
Every one of my friends is winning at a high level. And I fucking give them every bit of
00:51:51.560
information I can to win better because dude, it pushes me to go harder. And I think that's
00:51:56.740
something that's lost in business and competition. You know, there's like, if you're a true competitor,
00:52:03.620
like I don't ever doubt my ability to compete. Like I don't, I don't, I don't, I'm not afraid to
00:52:08.320
compete. PJ, do you know what that's like? That's like a fucking gladiator that walks up that knows
00:52:14.200
that they're a bad motherfucker and sees the gladiator next to them. And they're about to
00:52:18.420
fucking fight in the same match against each other. And the guy that goes over to grab a sword
00:52:23.020
and then the other guy, the more mature seasoned gladiator says, uh, don't use that one. Use the
00:52:28.360
one that one's got a weaker blade. Yeah. But it's real. It's not what I'm saying. That's what I'm
00:52:33.140
saying. It's not, it's not giving bad information because I want you to be able to fucking come your
00:52:37.640
best. Exactly. That's right. Because bro, I'm not a, I'm confident in my ability to compete
00:52:42.260
and I know how I'm wired. And I know that if somebody else gets better, I'm going to get
00:52:46.600
better. And like, bro, I think if we had that mentality a little bit more healthy, respecting
00:52:51.780
competition, but also, uh, you know, loyalty, right? Like if somebody's in trouble or they need
00:52:58.440
real help, you fucking help them. And, and I, I just see the, I see the whole game of competition,
00:53:03.300
even different than I did five, six, 10 years ago. Yeah. Your tone is changing four or five
00:53:07.880
years. I can, I can attest to that seven years ago, bro. I really did want to fucking murder
00:53:11.900
people. Like I'm like, I'll, I will burn your fucking house down, bro. Fuck with me. I'll burn
00:53:16.040
your shit down legitimately. And now it's, it's not like that anymore because what I've realized
00:53:21.120
is I need that push. I need that shit, bro. I need that competition. I need the other people
00:53:25.540
to be the best they can so that I'll be the best I can. And I think if we went into 24 with
00:53:31.020
a more collaborative attitude around competition, uh, I think, I think we'd all have a lot more
00:53:35.560
fun and be a lot better. Uh, guys, Andy, question number three, uh, Andy, what are some of the
00:53:40.800
core elements you think an employee should have to be the best entrepreneur at a company? I
00:53:46.260
understand the show is more entrepreneur based, but I have learned a lot as an employee. I've
00:53:51.500
been reading and researching on how to be a better leader. I would just like to get some
00:53:55.320
of your thoughts on what you are looking for in your employees to be the undeniable performer
00:54:00.640
and leader that you always talk about. Well, the skills of entrepreneurship and entrepreneurship
00:54:06.140
are very similar. In fact, I think they're almost the exact same skills. Um, the risk tolerance
00:54:15.980
is somewhat different, uh, quite a bit different, but outside of that, um, the skills are the same
00:54:23.320
and, you know, mission first people, people who understand what the outcome that's working,
00:54:32.560
uh, that everyone is working towards. See, I, I, I, I, I, I use the analogy of a boat all
00:54:41.220
the time. Okay. And if we're in a boat and we've got five guys on one side and they're rowing,
00:54:48.540
right. And then we got five guys on the other side and they're rowing at a different pace,
00:54:52.040
or you have four guys on the other side and they're rowing at the right pace, but the fifth
00:54:56.380
guys rowing at the wrong pace, the boat will not go where you wanting to go. It will only
00:55:01.020
go in circles. That is the nature of, of business. And so mission first people, people who can
00:55:07.620
understand what is trying to be achieved and then figure out how to contribute to that the
00:55:13.240
best possible way, regardless of their skillset, regardless of what they're good at, if they could
00:55:20.300
take the initiative to find their lane in their place of contribution and contribute as much as
00:55:27.040
possible in that way, while also being a positive influence, uh, being example for everybody else,
00:55:33.060
being a positive cultural influence. That's a big one that doesn't get talked about a lot.
00:55:36.900
A lot of people don't understand how hard they fuck themselves by being a gossiper or a,
00:55:42.980
uh, uh, drama person in the office or someone who's disruptive because that fucks everybody.
00:55:49.520
Like people don't understand that. Like when you are a gossiper or a drama person inside of an
00:55:54.040
organization, whether it be a team or locker room or a company, you're creating a situation where
00:56:00.460
nobody can win. Okay. And that's the most selfish thing you can do because what happens is the people
00:56:05.520
at the leadership level and the people who are the most skilled level, they are now having to deal
00:56:10.920
with whatever you're creating, the ripples you're creating in the back of the boat, the holes you're
00:56:15.200
drilling in the back of the boat, as opposed to rowing the boat faster. Right. And so the energy
00:56:19.820
they're spending on this bullshit drama could be put into. Yeah. And this is why as a leader, dude,
00:56:25.580
when people gossip or their drama inside of your company, you have to fire them immediately because
00:56:29.800
they're cancerous. Um, but when it's, when you, when it comes to being a great entrepreneur,
00:56:35.660
everything I talk about here on this show, uh, everything, every single thing can be equated
00:56:42.060
to intrapreneurship from entrepreneurship. It's all the same skillset. And ultimately,
00:56:46.920
in my opinion, what it comes down to is understanding the outcome that is desired by the organization,
00:56:54.760
the team, the company, whatever the collective outcome that we're trying to get to understanding
00:57:01.140
that and then doing whatever they can to put that first and everything else. Second, great leaders
00:57:06.140
do this. Great leaders do not come in and say, I need to have all the ideas, or I need to call all
00:57:12.440
the shots, or I need to call every single player. I need to, every idea that we do has to be my,
00:57:17.600
that's, that's what weak leaders do. Weak leaders will always talk about themselves in terms of what
00:57:23.060
they did. They will say, I did this. Look what I did. I signed this person. I developed this product.
00:57:29.540
They will start naming shit after themselves and all this fucking ego driven bullshit,
00:57:33.440
as opposed to understanding what the outcome is and understanding that their role as a leader
00:57:40.020
is not to have the ideas. You're going to have some of the ideas. Okay. But your actual role is to
00:57:46.500
develop the people behind you and then decide what the best idea is that aligns with the outcome
00:57:53.540
desired for the collective. And if you're an employee, you should operate that same way.
00:57:58.840
How are my actions contributing to the overall mission that we have at hand? Am I contributing?
00:58:05.700
Am I taking away? Am I making it better? Am I making it worse? And it's a constant evaluation
00:58:10.240
cycle. And this is aside from basic skill sets, right? Like you should learn how to lead. You
00:58:16.100
should learn how to sell. You should learn how to communicate. You should learn how to take initiative
00:58:21.140
for things and, and, and own things and put them on your back and run them across the line without
00:58:26.600
being told. These are all things that you, that you have to learn, but culturally it's a mentality.
00:58:34.920
What are we trying to achieve as a team? And how can I contribute to that? The water boy at the
00:58:41.000
university of Alabama is a very valuable water boy. I can promise you that I can promise you that.
00:58:45.640
Okay. The people who cook the food for the athletes are extremely fucking valuable. Okay. The people who
00:58:53.200
come in after hours and fix all the equipment and set the locker up and get everybody's shit,
00:58:58.960
right. These people are all equally as valuable to the team and the outcome. Certain people might get
00:59:04.880
paid more because their skills are worthy of more pay because they're more rare. And the more rare
00:59:11.320
the skill, the more pay you're going to have. Okay. The more accumulation of skill, the more money
00:59:16.220
you're going to make in an organization. That's just reality. All right. If you can do the things
00:59:20.040
no one else can do, guess what? You're getting paid a lot more money, but that doesn't mean that you
00:59:25.120
can't contribute along the way while you develop these skills and just figuring out ways to contribute
00:59:29.980
and be valuable and put the team first and put the mission first is ultimately what will define, uh,
00:59:37.920
your worth inside of an organization. Because, you know, let's just say the equipment manager,
00:59:43.520
right? There's plenty of equipment managers that have gone on in collegiate football or even
00:59:48.200
professional football to be head coaches, right? But the reason that they got the shot to be the
00:59:53.880
head coach was because they did such a great job with the equipment that they were, someone said,
00:59:58.960
Hey man, you know what? You're not built for just equipment, dude. Here, let me come over here.
01:00:03.660
Let me start teaching you some shit. Okay. And what happens is, is you get yourself in a
01:00:07.640
position where the leadership and the people ahead of you and the people with true power to
01:00:13.500
progress your career, start to identify certain things. And the main certain thing that they
01:00:18.400
identify is that you give a fuck a whole lot. And, um, I love that analogy. What? The Alabama
01:00:25.380
analogy. Like if you ask that waterboard, what the mission is, they're going to say to win
01:00:28.560
the fucking Superbowl. That's right. Yeah. You asked. I don't know how Alabama's winning
01:00:32.020
the Superbowl, but I mean, no matter who that is, or the fucking person watering the
01:00:39.500
fucking field. Yeah. That's right. The point, the groundskeepers win the fucking
01:00:43.080
championship. That's right. That's right. Bro. When you go, when you see the St.
01:00:46.100
Louis Cardinals on opening day, okay. You know how like on opening day, they line the
01:00:52.140
players down the chalk lines. Okay. You're going to see St. Louis Cardinals, watch them
01:00:56.920
on opening day and then watch the team. They play the team. They play on opening day
01:01:00.760
will come out. Half of them won't have hats on. Half of them will have hats on half
01:01:05.500
will be in their, their warmups. Half of them will be in their uniforms. Watch how
01:01:09.460
the Cardinals operate. Every single person, every single person is wearing the exact
01:01:14.720
same thing, the exact same way, the exact same standard across the board. Doesn't
01:01:20.120
matter if they're the groundskeeper. Doesn't matter if they're the best player on
01:01:23.580
the team. Doesn't matter. They're all in unison. And the reason the St.
01:01:27.860
Louis Cardinals have been such a winning team, they've won more world titles than
01:01:31.580
any other team besides the New York Yankees as one of the smallest market
01:01:34.840
teams in major league baseball is because they have outstanding culture from the
01:01:39.620
top all the way down to the bottom. And they develop their own skillset and their
01:01:43.680
own standard throughout the organization. And I believe one of the reasons that
01:01:47.680
I've been able to, to, I think one of the biggest blessings I've had is, is the
01:01:52.780
ability to witness how they do things, which has helped us do what we do here.
01:01:57.680
But getting everybody in unison, everybody understanding that the person who, you
01:02:04.020
know, packs the boxes is, is equally as important as the person who's in the
01:02:08.820
boardroom making the decisions. Like these are all parts to a team. And if you're on
01:02:12.860
a team and you're an entrepreneur and you can understand that your role truly
01:02:16.700
matters. And if you do it excellent, it's going to open up more opportunities. And then
01:02:20.640
you're willing to take time to develop the skillsets that you need after those,
01:02:26.260
as you're doing those opportunities, meaning like personal development on your
01:02:30.180
personal time, getting better, learning things, investing in yourself. These are
01:02:34.900
the things that make up these success stories where I started at this place,
01:02:38.600
it's $8 an hour, and now I'm making a million bucks a year. These are the kind of
01:02:42.880
people that do those things. So, um, you know, that's, that's the gist of what I
01:02:47.700
think. What do you think? I think you hit it right on the head. I think a lot of
01:02:51.840
people want to just, they have the mentality of give it to me now, then I'll
01:02:57.860
work for it. Give me the raise and then I'll go ahead and show you that I'm going
01:03:02.960
to do it. No, do the work of the person above you. And then therefore it justifies
01:03:08.080
to me to pay you more and give you that promotion. It's not about just getting the
01:03:13.000
promotion and then doing it actually do it show and really be able to show the
01:03:18.000
team what you're able to do. Now we step back and we're going into the executive
01:03:22.560
meetings going, Hey, Jimmy and Bobby and Michelle, look at them. They're doing one,
01:03:28.140
you know, a level above their pay grade here. So when we're doing your review,
01:03:32.500
fuck yeah, we're going to give you a raise. Fuck yeah, you're going to get a
01:03:35.340
title change. Now you're going, you know, into a management position because you're
01:03:38.880
already proving it. Too many people right now want you to give them that title and
01:03:44.940
that shot without proving themselves. They don't understand the dynamic. They
01:03:49.740
don't, they don't look at it from the other side of the spectrum as an opera,
01:03:53.740
as a decision maker in a business or a team. Okay. They're looking at it from the
01:03:59.300
employee perspective. They, first of all, they all think that they can trick
01:04:02.820
someone who's been doing something for 20 something years into their fucking story
01:04:07.100
that you've heard 10,000 times. Okay. I've heard never heard this. I've heard
01:04:10.760
this a gazillion times. Do you know how many times I've heard that if I give you
01:04:15.200
this, you'll do X and then the person never did it. That was the first 15 years
01:04:20.080
of my business. Yours too. Okay. What, what you, what people fail to understand
01:04:25.540
is that your job as an employee or a part of an organization is to make yourself
01:04:33.160
invaluable to where then you can leverage your skillset against the ownership for
01:04:40.200
money. All right. This is how this works. It's very simple. Your job is to do the job
01:04:47.480
of the person ahead of you and do it better than them and be so skilled that the people
01:04:53.720
who are leading you, who make the decisions are become scared that you're going to leave.
01:04:58.360
That's right. Okay. And people get to that point really like a lot of people are like,
01:05:03.400
well, I'm going to fucking leave. Well, fucking go ahead, bro. You're not doing shit anyway.
01:05:06.700
Right. I don't give a fuck. Like, you know how many times people have said, I'm leaving.
01:05:10.440
It's all downhill from here. Okay. Well, fucking you're at fucking Jiffy Lube, bro. And we're
01:05:15.020
still here and we're, we're crushing. Okay. But the point is there is people who show that
01:05:23.020
they understand. And when those people show that they understand by taking on more and doing more
01:05:27.740
and taking initiative and becoming better on their own, what happens is, is people who have been in
01:05:32.440
business for a long fucking time, they recognize the rarity in that person. Okay. So then they look
01:05:39.560
at that person and they say, fuck Jimmy over here, bro. This guy's a fucking killer. Okay. If we don't
01:05:46.840
fucking move this guy up, he's going to fucking go somewhere else. And we're going to miss amazing
01:05:50.600
asset to the team. So we have to find a position for him for that next phase. And that's how the
01:05:55.980
conversation happens on the inside. But people aren't, uh, privy to that. They assume that it's
01:06:01.900
a, that what, what they assume that what the real conversation goes like this, Hey, Jimmy's killing
01:06:09.920
it, dude. I think we can, I think we can keep him on for like three more years at this extra workload.
01:06:14.040
And before he quits, bro, listen, dude, when you're late, when you're working on a winning team,
01:06:18.960
they don't think of it like that. Winning team are always, dude, I'm always searching for that
01:06:24.060
next fucking six star athlete, bro. I'm always looking for that next fucking player. I'm always
01:06:29.400
looking for that next fucking asset. Cause it's about the mission, bro. Listen, because it's rare.
01:06:34.560
It's those people. And then the other people that are working there are going to start seeing those
01:06:39.280
people that were threatening to leave because of whatever they left and then the company continues
01:06:44.100
to grow. So what's the common denominator is that those people didn't belong. But if you want to be
01:06:50.200
able to become an entrepreneur, what you do is you create so much value that you turn around and
01:06:55.680
create your own position. That's right. Because the owners are not saying maybe in a shitty company.
01:07:00.860
Okay. Maybe if you're in a shitty company, maybe there is a, like if you got, if you work for a
01:07:05.500
company and the owners leave it on Thursday, come back on Tuesday and they don't give a fuck,
01:07:10.140
they probably are going to try to take advantage of somebody like that. Okay. But if you're in a
01:07:14.560
company that's aggressively trying to grow and compete and trying to win and evolve and be more,
01:07:19.360
that's not how it's looked at how it's looked at is all right. Mitch over there is fucking crushing
01:07:26.060
it, dude. And like, dude, he's been at that same position for two years. And if we don't find a
01:07:31.140
position for this guy, he's not going to develop and we're going to end up losing them. Okay. So we got
01:07:35.140
to find a position where we can maximize his skillset and get him, his talents utilized properly,
01:07:40.840
which always comes with more responsibility and pay. Okay. So it's a misunderstanding of the dynamic
01:07:47.320
of how the conversation happens at the ownership and leadership level amongst employees. And it
01:07:53.600
usually is the misunderstanding because they, they lack the perspective of running an organization
01:07:58.320
or they listen to their fucking loser friends who are just saying shit to them like, Oh, all they're
01:08:03.300
doing is using you up and they're going to spit you out. And no one can. Yeah. That might be true
01:08:07.100
for a shitty company. It doesn't give a fuck. But when someone's trying to become the next
01:08:10.800
motherfucking Nike, I can assure you they're trying to collect like my biggest business is collecting
01:08:16.560
high skill people. That's my biggest fucking priority. Okay. And if you're not in an organization
01:08:22.180
like that, you should try to get in one because that's where you're going to be able to do the work
01:08:27.680
ahead of time and have some faith, prove yourself. And that's going to move you up the ladder.
01:08:32.440
And if you keep doing that, the progress never stops. Yeah. And you're going to level up faster
01:08:36.640
than anybody around you that are working at other companies because you're in an organization
01:08:41.020
that is aggressively trying to maintain or develop their talent. Yeah, for sure. And I think it just
01:08:48.160
comes from misunderstanding of the conversation of how it actually works. It is. It's a person just
01:08:52.300
really, well, dude, we live in a soft ass culture. Well, but it's also perspective. Hopefully most people
01:08:57.460
are listening to podcasts like this, that they can create perspective because they don't always
01:09:01.980
have access to these conversations. Yeah. Like literally it's not their fault. Yeah. Some of
01:09:06.220
them just don't say they don't have perspective. Right. So when you turn around and you say, Hey,
01:09:10.980
look, this is what an owner or a, let's say an executive thinks and how they think on how to level
01:09:17.580
their people up. They turn around and do it. That's why what I try to do is also say, Hey, look,
01:09:21.400
if you're going to go out of your way, I'll pay for added education. If you want to learn tools,
01:09:26.660
whether it's something on software related, I'll fucking pay for it. Yeah. If you want to go get
01:09:30.740
NASM certified, if you want to get this, I'll pay for it. Yeah. I'll do all those things because I
01:09:34.680
want to see you level up, but you got to be able to take an initiative. You can't say, Hey, by the way,
01:09:39.760
I want to be able to become the director of so-and-so. Well, what are you directing? Do you even know
01:09:45.220
how to direct? Do you know how to, you know, whatever it is. And then what you got to do is,
01:09:48.780
but if they're proving that they're already doing that role, it's much easier to put them
01:09:53.960
in that role, but they need to take the initiative and they need to understand perspective on both
01:09:59.060
sides, both ownership side, as well as the employee side. I also think too, that it's important to
01:10:04.940
recognize that if you are an entrepreneur and you are hungry to build a career and you are somebody
01:10:11.300
that wants to go out and become a high value or even an executive or whatever it is you want to do,
01:10:16.980
there's more opportunity to do that now than ever because the work ethic of most people is
01:10:23.020
shit. Yeah. Right. The bar has been brought down so low. You guys should all be leveling up. It's a
01:10:31.580
huge opportunity because there's a bunch, it's a lot of shitty people who don't have, especially
01:10:36.340
coming off of, you know, two or three years of people working from home. Yeah. Things, you know,
01:10:40.860
where there are people don't even want to go to the office. So what it's done is it's brought the
01:10:45.180
bar down so low that you have the ability to just hit gigantic strides right now because so many other
01:10:52.240
people are finding reasons to do shitty work, not going to work and just doing a low level job.
01:10:58.820
Yep. Totally agree, man. Love it, man. Well, guys, Andy, honey, that was three.
01:11:05.900
Bro, thanks for coming in on the show, man. Absolutely. Yeah. It's awesome to have you here.
01:11:11.320
Fucking excited for the future. Um, kill, kill, kill, kill. Yeah. No shit. If you guys aren't
01:11:17.900
following honey and you're not listening to the things he says, you're missing out on one of the
01:11:23.000
greatest, not bodybuilding coaches, but mental performance coaches that exist. I'm very grateful
01:11:30.060
for our friendship. You know, I happen to be friends with some of the best mental coaches on
01:11:34.960
the fucking world. You know, you Grover, Ed, like I got to start winning bigger, bro. You know what I'm
01:11:43.080
saying? Like, like, that's how I feel. And, um, it's just, it's, it's really cool to, uh, to be on this
01:11:49.900
journey with you, man. I'm incredibly thankful for you. And, uh, I hope you guys go on and, and
01:11:54.600
follow honey and listen to what he's saying, you know, follow him on YouTube, follow him on
01:11:58.220
Instagram. Uh, he's got some big plans coming up, uh, over the next year that him and I are working
01:12:03.280
on together. Um, and I just appreciate you, man. Feelings mutual, brother. Thank you so much. And
01:12:09.820
thanks for having me. And honestly, it's, it's just inspiring coming out here is coming to a place
01:12:17.360
where you'd be able to sit there and really appreciate and say, look, if the hard work is
01:12:22.400
done, this is what you could have. And that's why I like coming out here because that's what I feel
01:12:28.220
like. And so it's really, really appreciated. The relationship is very, very mutual when it comes
01:12:33.180
to that. Yeah. All right, guys. Well, that was three. Go pay the fee.
01:12:39.040
Went from sleeping on the floor. Now my jewelry box froze. Fuck a pole. Fuck a stole. Counted millions
01:12:45.320
in the code. Bad bitch. Booty swole. Got her on bankroll. Can't fold. Doesn't know. Headshot. Case closed.