622. #75HARD vs Connor Cozen
Episode Stats
Length
1 hour and 15 minutes
Words per Minute
227.41942
Summary
In this episode of The Realists, I sit down with my good friend Connor Kozen to talk about his 75 Hard Verses journey and why he decided to take on the challenge. We talk about how he got started with the challenge, why he chose to take it on, and why it was the perfect fit for him.
Transcript
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What is up guys, it's Andy Fursella, this is the show for the realists, say goodbye
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to the lies, the fakeness, and delusions of modern society, and welcome to motherfucking
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Guys, I'm just going to get right into it today.
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You saw that on the thumbnail and on the title.
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I don't need to break any surprises, but I got my buddy here, Connor Kozen, who I've
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been talking to on and off for a long, long time on the internet.
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He's here in studio to do a little 75 hard verses.
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I know you and I could get on and talking about business and what's going on for hours and
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You guys have pivoted during COVID, started your own mortgage broker business, doing
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But really man, I want to get right into the 75 hard program.
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You've done a killer job over, I mean, fuck bro, what's it been now?
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I mean, I've been fucking lifting weights for 20 years.
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I mean, I've always, yeah, it was January is when I made the switch and it was really
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to work with Cody, my business partner and my best friend.
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And I was like, this couldn't be a better time.
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So when you say, um, when you say for what was going on in my life, let's, let's go,
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What was the reason that you decided this was going to be something that you wanted to take
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Yeah, I think, um, cause like you had, like you said, bro, you've been lifting, you stay
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Cause I think that I'm a completely different, maybe spectrum of people that are either thinking
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about doing 75 hard or have heard about it and think it's not for them.
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I think there's a different level between like people like you or like B shit, like maybe
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And I think that people look at it as like the worst thing or as like a challenge to
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I really didn't even need to get in better shape in my mind.
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Um, but it wasn't really the physical part for me.
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And you said something a while back and it was, you know, show me your fucking bank account,
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show me your body, show me your business, show me your relationships.
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And then I was like, my relationships suck right now.
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And I'm drinking like more than I know I should be.
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And I kept just messing up relationship after relationship.
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And I was like, it's not the people that I'm with, it's me.
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Me and Cody was like, if Priscilla says that it works, it probably fucking,
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So he had tried to do it, um, a few times and I was like, I can do this with you.
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But for me, it was really, I was in fairly good shape and I knew I would get in better
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Um, and I'll talk about like my fitness journey and whatnot later.
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But I mean, I competed and did a bodybuilding show and I was like 19, but it was teens.
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Um, and I just wasn't for me, but I was always in good shape, but I knew that my relationships
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And I think that that was a big problem for me.
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So the reason that I got into it was because I heard you say that and I was like, I need
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There's a long way to go, but I knew I needed to round out my shit.
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I couldn't just be in shape and use that as a crutch.
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Like, I think you use your business as a crutch for not being in shape.
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I, I, you know, dude, you're running a nine figure business at 350 pounds.
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I have problems with my relationships problems.
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Not, you know, my marriage, but you know, friendships and just in general, I'm fucking
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I appreciate you understanding, uh, very clearly that this is not a fitness program.
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You know, I think that's cool to have someone on, on the, on the show, talk about it like
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that, because so many people do think that it's a, uh, it's a weight loss challenge or
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I mean, bro, you see it like some of the shit that I see these people say on the internet
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When you started the program, what were you expecting to get?
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Was it just the expectation that you were going to, uh, sharpen up these other areas?
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I knew I was going to get in some pretty damn good shape because I, I know my body very
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And like, I did a macro based diet, uh, diet, probably a little bit more extreme than anyone
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It was not maintainable, but I got down pretty low.
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Um, but yeah, I mean, I treated it like, I don't know what I'm going to get out of this,
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And I was like, all right, if somebody is where I want to be in a lot of the aspects of where
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I want to be, I'm going to fucking take advice from them and I'm going to do it.
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And I looked at it as I'm going to do it exactly the way I always laugh.
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Like not one chocolate chip, you get a fucking chocolate chip.
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Like, yeah, like you and me are very similar when it's like that was, I listened to 208
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again, again, again, again, again, before I did it, had my girlfriend listen to it.
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So you'll never ask me questions, but I didn't know what to get, but I knew like, I'm going
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Like people come in town and you go out and you have drinks and things like that.
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We were in mortgages and mortgages like finance, you drink on Fridays and Saturdays and Sundays
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and then growing up and it's part of the business.
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Like, it's not like, dude, when you're running a business like that, you know, part of the
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business is the networking aspect that you're going to have to, you're going to have to
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You know, we, we have people in here every single day that, you know, want to go to dinner
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It's just a, it's, it's over the weekend building relationships, you know, and people
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don't understand that's a cultural norm inside the building of businesses.
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So it's very hard to get away from that when you're so focused on the business, because
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you don't want to be the weirdo who's, who's like sitting with the guys, uh, that you're
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potentially going to do business with and being like, yeah, I'm not going to drink.
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And then you're socially rejected because you're not doing the thing.
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I want, I would like to hear your take on this is, uh, you know,
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not drinking actually puts yourself in a, in a state of leverage over everybody else.
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It makes, instead of you feeling like, Oh, you're socially awkward.
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It also, it makes them look at you like a leader and like someone who's in the control
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It rises you above people and they're going to come with you.
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And I've told him like, people are either going to come with you or they're not.
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Like I've definitely changed from the people that I hang out with a ton.
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And it doesn't mean that I don't like those people.
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It doesn't mean you can't be friends with those people.
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I'm just on a different path than they are right now.
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And even doing 75 hard, I had a lot of people were like, well, you know, some of my closest
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friends were, well, the second workout, like 45 minutes outdoors, like I can run pretty
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I just knew like being outside, doing different things like that.
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I didn't care if I wasn't drinking with people.
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I knew that people, the right people would come with me.
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And it's funny because now your business is doing so much better.
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Everybody in that office, I've had half the offices on 75 harder completed it.
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And the first day he was there, one of the first days I was like, Hey, does anybody want
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Like I'm drinking it for the content, not the taste.
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And he goes, yeah, can I get a vanilla bean frappuccino?
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And I was like, yeah, we don't drink that shit in here, buddy.
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And his wife's come up to me and been like, I'm so appreciative of what you've done.
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So I mean, back to what was I going to get out of it?
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I knew that it would help everybody around me, but I knew for me, I didn't really know
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what to get out of it, but I knew that I could bring people with me and I'm disciplined,
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but I need to try to get closer to your level of discipline.
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So I was like, I'm going to do this fucking thing.
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I appreciate it, man, but I think you're doing just fine.
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Bro, you're fucking, I'm 14 years older than you.
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Remember, I didn't figure this shit out until I was like 38.
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Look, dude, here's what I love about that the most, man, is that you guys are bringing
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Like you guys own a company where people come in and they work and they learn and they're
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getting exposed to this whole entire different level of development that you're not going
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Like, bro, you're not getting that at any other mortgage business in the world, right?
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And I'm sure there's a couple of guys listening.
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I hope that other brokerages look at us and they're like, yo, we need to take some tips
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And the first thing you got to do is get your ass in shape.
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I always tell my guys, I told them when we flew out here for my birthday, I'm like,
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the only thing I want from you guys is I want you to make a shitload of money
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and I want you to be in shape so your kids inherit those habits.
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We'll teach them that stuff later, but I'm trying to build things.
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His brother works for us and he's 24 years old the other day.
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And I'm like, dude, I've made so many mistakes in the last 10 years.
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And luckily, like I was able to make a little bit of money when I was younger, spent all
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Hey, these are the lessons that really fucked me up.
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I've been fixing a lot of stuff, but I'm trying to teach these guys.
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Like personal excellence, like you and me talk about it all the time.
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Like you can't be good at work when your relationships are a shit show or your body's out of shape
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You have no confidence in your stress and your mind is everywhere else.
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I thought I thought as long as I was making money and as long as I was running my business
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that I could use the excuse and say, yeah, dude, I'm working 100 hour weeks.
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Ninety eight percent of people buy that shit, right?
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Like you're rolling up in a Rolls Royce and you're doing well.
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And and you're fat and people are gonna be like, yeah, he's fat, but he's also killing
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But at the at some point in time, you have to be real with yourself and you've got to
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And, you know, winning in one area of life is not a win.
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You know, that means you're that means you're proficient in one little part of the entire
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And while that's good, because most people aren't proficient in any of the parts.
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And, you know, for me, man, I think just coming to that realization that happened to
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me in about 2014, 15, and it took me a while to figure it out in terms of what that actually
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But I think just coming to that level of awareness is a massive step forward for most people.
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You know, most people never think like, man, I really need to have my stuff together in
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And because of that, what ends up happening, bro, is these people live their whole lives
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in a body that they're not happy with making an income they're not happy with in with a
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relationship they're not happy with with friends they're not happy with.
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And they kind of look around and they're like, well, fuck, this is what I got.
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And it doesn't have to be that way, you know, and do what I really appreciate about both
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of you sitting here right now is the fact that you're so dedicated to bringing the other people
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with you, man, because, dude, that is that is the ultimate.
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We need especially young leaders like you guys who are understanding what's going on,
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And then that unlocks all the potential to go into business and kill it, you know, and
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I can't say this without it sounding like I'm bragging, but, you know, I thought I was
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I had no idea how much better it was going to make my life to start taking these things
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And not just from a financial standpoint, but from in every direction, you know, friendships,
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relationship, you know, how I feel about myself.
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And until we could truly get these things unlocked.
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I mean, dude, if you really look back to to what you're able to accomplish before that,
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it's almost like you look back and you're like, holy shit, I can't believe I was able
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Like we're actually pretty capable even when we're not trying that hard.
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You talked about the other day, like what you put in your mind is most important thing.
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But now when I drive to work, I listen to you or I listen to Ed or I listen to Deerdeck
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And then I drop that to the guys in the office.
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Like I'll tweak certain things, but I'm getting it from you guys.
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I drive down that road every morning and it's funny.
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But he would always be like, hey, let's go hike.
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But then it got to the point I was telling DJs like, we're not actually hiking together.
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Like you're just fucking running up the mountain and you're just waiting for me to get to the top.
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So we showed up like a half an hour earlier than everybody else the first time we went out there to do it.
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And we started up the mountain because I was like, all right, well, we're going to have to start because it was like 250 people that were doing it with us.
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And I'm like, we're going to have to start or we're going to get caught up in the conversation.
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So we started and we got like, we went up the part, you know, where there's the handrail.
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We went up the part and we got like, I don't know.
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And I'm looking at DJ and I'm like, we pull off to the side of the trail.
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And I'm like, man, I'm like, we got to be like almost there, bro.
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There's like these, these walls and you're like, that's definitely it.
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And there's another set of walls, another set of walls.
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And so we look up, dude, and there's like this line of, it looks like ants, like way up there.
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I'm like, that's got to be a different trail, man.
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It's so like, as I'm like thinking in my head, I'm like, fuck.
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And fucking right as I started thinking that, they got the people pulled up, uh, like right
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behind us from the group and they're like, Andy, are you already done?
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I'm like, no, I got to still, like, I couldn't, like I could now do 10 years ago.
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I would have bitched out and be like, oh yeah, I already went and did it.
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Cause Corey's, uh, you always talk about the trainer thing.
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I want to bring this up is he, uh, was training me during 75 hard.
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And you're always like trainers are like, oh, it's bad for you.
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He was like, this is fucking awesome because it was so good for his business too.
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Like he was the main person that like posted my stuff.
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I think you may have even seen it on his story, but he was like, look at the transformation.
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You know, Connor did through 75 hard and he was like the greatest thing ever for his
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And he's one of the best trainers in Arizona and he is very well known.
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Like, you know, he's, it's the, the good trainers understand that they understand.
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You got a lot of internet trainers that are like very hungry to like push their way onto
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So like, if it's not their way, they got to attack it because they think it threatens
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But the good trainers, the trainers who actually understand what the fuck they're doing, they
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understand that it's an open protocol program where you can program in the diet.
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You can program in the training and it's guaranteed to produce tremendous results and the trainers
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It's the best thing you can do for your business.
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But like it is, it is funny because you know, the personal trainer internet scene is, it
00:18:15.480
Like if you can't go to the gym on your own, you're going to hire somebody online to pick
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If they're not physically there, I've just never understood that part.
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I always, I always said the biggest pet peeve too, is you look in the gym and you're like,
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Like if you don't have the things that I want, I'm not going to listen to you.
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Like taking advice from a trainer is not in good shape.
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I, I, you know, I think there's way more trainers that understand what we're talking about
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It's the ones trying to make a name for themselves and they always come on and they fucking bash 75
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Um, but yeah, dude, I, you know, I don't know what that is.
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Like what it's, it's weird because not just a trainer thing, but the online advice thing
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and, you know, just like even an entrepreneurship or anything, it's like, dude, like a lot of
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you guys just must be a glutton for your own punishment.
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Like it makes very, very simple sense to me, common sense that like, I'm not going to listen
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to someone who hasn't done what it is I'm trying to do.
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And it's like the internet has become this thing where everybody's giving their two cents.
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Everybody's giving their advice and nobody's stopping to ask, has this person ever done
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And people are just like, Oh, I like what that guy has to say.
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It's like, well, listen, dude, if you really want to get results, you're probably not going
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to like what most of the people have to say to you because it's going to be hard.
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You're I mean, dude, look, I don't coach people directly, but if I did, I can promise you,
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you probably wouldn't like what I had to say most of the time, you know, and I don't
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Is that like, I mean, it's just people don't, I mean, culture is different now.
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People are like, is that what we're talking about here?
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I mean, you always say you can get DoorDash to your door in 10 minutes, right?
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But bro, how can you look at someone who's not done what it is you want to do and then take
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I think it's complete comments as opposed by mine.
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If for some reason Instagram turned off, could you survive and pay your bills?
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There's a lot of motherfuckers right now that would just be completely toast.
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Or if their internet went down in their city, if something went wrong, like it happens in
00:21:10.260
It's Instagram, everything we do could be turned over and could be turned over into
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We work off certain types of leads and we're like, if these go down, if Instagram goes
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I really admire that from your standpoint, cause you don't have to have retail.
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You can do totally well online, but you're still running it.
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So dude, what do you think when you think about 75 hard and what, what you've gained from
00:21:40.980
I mean, what's been the biggest difference for you?
00:21:45.360
Um, I've been with the same girl for three years, like kind of on and off and it was completely
00:21:48.820
my fault because I was working on relationships.
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That was something like fitness for my whole life.
00:21:56.320
Um, I felt like I drank too much because of the industry that we're in, but I just use
00:22:03.020
And my relationships were suffering because I was like, didn't want to settle down, want
00:22:06.460
to keep drinking, want to keep partying and doing these certain things.
00:22:12.140
You don't gain a lot from that besides being healthy.
00:22:14.140
And it's very easy to do if you're committed to it.
00:22:16.320
Um, but the biggest things for me was my relationships.
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Like I feel so well-rounded in everything right now and I'm not perfect and never going to
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But I feel like my relationship is better than it's ever been.
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She did face two with me, like the best that she could, like her version of it.
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But, and she was like, holy hell, I can't believe, can't believe what you're actually,
00:22:44.000
Um, my relationships though, my relationships are so much better with my family.
00:22:56.860
And you've said before, like relationships, 99% of things that happen in relationships
00:23:09.620
And I look at like you and Emily and you guys don't post a ton of stuff on social media
00:23:13.620
And that was a big thing was post everything, let other people fuck up your relationship
00:23:19.320
I'm so happy with everything that I'm doing because I was telling these guys, I think you
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and me are like recluse is my favorite word for me.
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It's not that I want to be, but that's just kind of how I've learned to stay happy and
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really see the benefits of what I've done through 75 hard is kind of be a recluse and
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You start to realize you don't need any of this other shit.
00:23:44.380
I've definitely become more reclusive and less social since I started the whole live
00:23:48.060
hard program, but not because of what it takes to do it.
00:23:51.240
It's because of the choices that I make, you know, like, you know how, like when you first
00:23:55.520
start 75 hard the first time and you're like, fuck, I'm not going to have time for any
00:24:03.220
But what you find out, you know, like three weeks in, you're like, holy shit, I've been
00:24:07.960
And so for me, dude, like it's more so I've just been able to identify where my time is,
00:24:14.700
is, is spent wisely and, and outside of those things, I just don't give it to people anymore.
00:24:22.620
You know, and the internet, we could go on and on about that, but like, bro, it's really
00:24:34.260
And if you don't like it, fuck off, you know, yeah.
00:24:36.900
Like, dude, all these people on the internet, they always asking us personal business.
00:24:48.200
Like these people, you should do this or you should say this, or you should say this.
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You know what you should do is shut the fuck up.
00:25:05.180
I've never gotten into the people who, who put their marriage for sale on the internet
00:25:10.100
I, for some, dude, I've never seen it end well.
00:25:13.860
For some people, it's just, I've learned for me, it doesn't work and I shouldn't do
00:25:21.340
I'm, I'm much, much happier just keeping my business to me.
00:25:26.980
You've got you, Emily and the pups and I've got Nicole and I have a great day named Wally.
00:25:34.820
I hang out with that dude all day long before I hang out with people.
00:25:41.160
So on this, you know, you've been training your whole life.
00:25:47.660
Um, out of the things that you think were a challenge with 75 hard, what, what would
00:25:55.800
you say was the most challenging and what would you say was the easiest?
00:26:11.300
And I'm like, come from somebody like my dad, um, played professional football and was like
00:26:20.060
Like, I was kind of a, yeah, Tony Horton member.
00:26:32.040
Like I would like run back and forth in the pool with like a weight over my head.
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Like I was around like good parents for a long time and they're still together.
00:26:43.220
So for me, I was like, all right, this fitness part of this can't be that hard.
00:26:46.440
I think that the easiest part for me was probably the reading in the water because water is just,
00:26:54.620
And I'm a big believer in like do everything exactly and make sure there's no error.
00:27:00.820
Cause I don't want to finish this and be like, oh, those two days, I didn't really drink that
00:27:04.560
And I always just thought like Andy would know if I cheated on it.
00:27:07.800
I would know and I'd be like, damn, I wonder if what it would have been like if I really
00:27:10.860
So I just carried a gallon of water around with me and I filled it up every single morning
00:27:14.120
and I didn't drink anything else that says black coffee.
00:27:16.140
And I would just, until the gallon was gone every single day, I didn't do the like, oh,
00:27:19.820
I got to drink like 80 out of those water bottles or so.
00:27:22.400
Like, no, like I'm going to drink a gallon and when it's gone, it's gone.
00:27:26.880
Um, the reading, I, uh, I read, uh, Sean Whalen's book, uh, was it make shit happen?
00:27:37.060
Um, and then unreasonable hospitality, which those are the books I read.
00:27:40.780
So I think unreasonable hospitality is great book.
00:27:43.540
That's literally how we do everything in our business off of that book for a business book.
00:27:54.980
The best story in that book is the hot dog story.
00:27:59.500
They wish we would have had a hot dog before we left.
00:28:09.720
The hardest part though, for me was probably be someone that's in shape.
00:28:13.620
Like I said earlier, like there's so many people that look at this, like I'm already
00:28:18.500
Like that's, that's for people that need to lose weight.
00:28:23.680
I worked out six days a week for the most part, but not like really hard.
00:28:27.420
It's the two workouts when you're busy and you're running a company and you're doing
00:28:32.240
I'm up at five and I go to the gym and then I go straight to work all day.
00:28:37.940
When you don't need to work out, it's hard to be like, all right, I got to do 45 minutes
00:28:46.760
But knowing you have to, I think the second workout for me was really hard and I'm a psycho
00:28:52.540
Cause you'd be like, can't do it in your garage.
00:28:55.460
So I would literally, we'd get home from Nicole rollerblade and I would run and we'd
00:28:59.520
get home and there'd be like six minutes left and she'd be like, Oh, well, let's go in
00:29:03.020
She would open the garage and go through the house.
00:29:05.200
And I would make sure I went around the side of the house out the gate.
00:29:08.140
I can't have a roof over me because that doesn't count.
00:29:20.820
Like, dude, this is something that I'm glad you're hitting on because a lot of people really
00:29:26.460
They really think it's some sort of fitness challenge, bro.
00:29:31.140
This is about you correcting your mindset so that you can open up a realm of possibilities
00:29:39.980
A lot of you guys are living in the fucking dark, bro.
00:29:42.640
You don't even understand what you're capable of.
00:29:44.560
You guys think that, you know, this is, you know, overkill, you know, like I got this dude
00:29:50.260
who hit me up a year or two ago and he's pretty well known and he's like, Andy, um, I did
00:29:59.820
And I'm like, fuck, no, it's not acceptable, bro.
00:30:02.480
Like, yes, go do it again or else you fucking fail.
00:30:05.500
Like, I don't understand what it is about this shit that people, you know, what's, you know,
00:30:09.900
what's interesting to me, bro, is how many people who clearly do not have their shit
00:30:14.720
together whatsoever feel like compelled to make changes to the program or substitutions
00:30:21.400
or compromise when the whole reason that they've come to the program and the whole reason that
00:30:26.920
they've like thought, man, I should do this is because of the substitutions and compromises
00:30:32.780
that they have made in their lives that they're not even aware of.
00:30:35.500
The reason your life is a shit show is because you compromise fucking everything.
00:30:39.620
What we're trying to do here is recalibrate your mind frame so that you understand and
00:30:45.680
can be aware when you cut these corners, when you start to compromise, because bro, your
00:30:50.840
life doesn't just fall apart and in a day or an hour or a year, it falls apart with that
00:30:58.960
I know I'm supposed to be working outside, uh, but I'm just going to do it in the garage.
00:31:03.600
I'm going to open up the windows and up the garage door and I know it's raining and
00:31:12.500
And now all of a sudden you're barreling down the slippery slope going right back to where
00:31:19.220
It's like these people who, who celebrate 75 hard right after they get done with the
00:31:26.460
same shit that got them in the place of dissatisfaction.
00:31:30.960
Now it might've made sense to me in the beginning.
00:31:32.860
Like when I, the first time I did it, like an accomplishment and I was like, damn, all right,
00:31:41.040
Like when you reward yourself with the same behavior that puts you in the place of dissatisfaction,
00:31:49.660
you're shitty eating, you're drinking, you're partying.
00:31:53.120
You're sloth lifestyle and you reward your, your progress for 75 days going right back
00:32:06.640
You said it the other day, you're motherfucker.
00:32:08.060
You're not qualified to make tweaks to the program because everything that you've done
00:32:17.580
Like I, I did, I don't believe that I was like brought out here to speak to you or like
00:32:22.620
It's because of the work I've been doing for the last 15 years.
00:32:26.760
And that's really where I buckled down and got my shit together.
00:32:32.800
My last 200 and whatever we're at right now have been pretty damn good.
00:32:36.420
And our business is doing better than it's ever been doing.
00:32:38.300
My relationships are doing better because I'm not making any fucking tweaks because I'm not
00:32:42.300
I think people that I work with and that I'm friends with are like, oh, you've been in pretty
00:32:46.920
Like, no, like I might look like it on the outside, but there's a lot of shit I got to
00:32:52.640
And if I'm not qualified and you're not qualified to make the tweaks, the people that are out
00:32:56.240
here saying like, I'm going to make a tweak, that's where it starts.
00:33:04.820
Cause I'm like, look around and I'm like, bro, you, you live in a shithole.
00:33:12.600
The stuff that comes out of your mouth sounds like shit.
00:33:21.060
But you think it's okay to like justify changing something because you like, at what point are
00:33:28.600
we, where are we fucking malfunctioning here, bro?
00:33:34.340
Like motherfucker, the reason your life looks the way it is, is because you have a bad track
00:33:40.300
record of choosing poorly when it comes to making adjustments to the things that you're
00:33:45.300
You have been, you have become conditioned to telling yourself the easy way every single
00:33:51.380
time something's supposed to be done the right way.
00:33:55.100
The reason it sucks, bro, is because it's the, your entire life is a compromise.
00:33:59.820
It's, it's the result of all the things that you knew you were supposed to do that you
00:34:05.160
decided not to do because it felt hard in the moment.
00:34:07.800
And then you look around and you're like, man, I need to change this.
00:34:11.020
And then you look at the program that's changed millions of motherfuckers lives.
00:34:14.660
And you say, well, fuck, I'm going to change that.
00:34:17.740
Like your whole problem is this attitude that you're not aware of, of the compromises that
00:34:22.120
you make in every single, every single area of your life.
00:34:26.380
And to me, dude, it's like, I used to get really mad about it.
00:34:31.320
Like I'd see these people and I'd be like, of course, that's the person that thinks they
00:34:37.500
And I would get pissed and I'd go on my Instagram and fucking rant about it.
00:34:43.900
They're going to fucking end up exactly where they're going to end up.
00:34:47.180
You ever notice that the people that are out of shape, there's a bunch of shit in their
00:34:54.160
Bro, when I used to hire people myself, I would go look in their car before I even fucking
00:34:58.700
like they would come in and be sitting in the interview and I would walk out and look what
00:35:02.520
they drove and look inside their car, what the, what the inside of their car look like.
00:35:06.240
And if it had like McDonald's and fucking bullshit in it, bro, automatic, no.
00:35:12.040
Because you know that their bank account looks the same way.
00:35:16.560
Like we've got guys that come to the office and I'll be like, okay, I'm going to ride
00:35:33.720
And he ended up getting it towed and he just left it.
00:35:35.820
I'm like, you know, why don't you just leave that car there?
00:35:43.480
Well, at some point, something switched for him.
00:35:52.980
And so when you look at, like, the benefits you've had outside of the physical benefits
00:35:59.860
and outside of the relationship benefits, where have you noticed the biggest benefit?
00:36:05.180
Probably in our business and me being present more at work and being able to focus on work.
00:36:10.720
So I've always said, you know, if your relationship's messed up or, like, you're out of shape and
00:36:15.300
you're not working out, it's really hard to come into work and, like, focus on work because
00:36:19.540
you've got a million other things, like, you know better than anybody, when other shit's
00:36:22.700
going wrong and then something goes wrong at work, this month's over, forget it.
00:36:28.240
Like, your employee's not really pissing you off.
00:36:35.640
But if you've got something going on, like, bring it to us and we'll talk about it and
00:36:43.180
I've been able to, like, much, you know, focus a lot more on work and kind of dial in.
00:36:48.460
And people are dying right now and no one's looking for office space and mortgages.
00:36:52.460
Rates are 7% and we're kicking ass and we're going to have 20 people next month.
00:36:57.200
Now, our goal is to have 50 to 100 by the end of next year if the market permits it.
00:37:01.320
And the only way we can do that is if we're dialed in.
00:37:04.320
And, like, we both did 75 hard together, me and Cody, and that was the kickstart of this
00:37:08.640
year and our whole office says we've just ignored the noise of, like, rates and things
00:37:16.120
We've ignored all of it and work is so much better because of, honestly, 75 hard.
00:37:20.540
I mean, beat a dead horse, but that's what we're talking about.
00:37:25.880
I mean, look, man, it wouldn't have billions of hashtags, billions of mentions on TikTok
00:37:33.220
You know, it's, I learned something new about what it's done for me literally every single
00:37:39.800
And when I think of the level of operator I am now versus five years ago or even 10 years
00:37:46.260
I would not, I would not be able to do what I do had I not developed the skill sets that
00:37:52.040
this program helps you come, you know, become aware of.
00:37:57.300
I think, I think one of the biggest things about 75 and live hard is the, it's the awareness,
00:38:05.100
You know, like a lot of this stuff is like people will understand it once they start to
00:38:11.140
But because they're so, they're living such a passive life where they're kind of just
00:38:18.600
They never really understand the awareness piece of it.
00:38:21.480
And if you really want to break 75 hard down, what it does for you is it makes you aware
00:38:26.660
of your own internal dialogue that is constantly fighting back and forth between what you know
00:38:31.620
you're supposed to do and what you feel like doing in the moment.
00:38:34.880
And I think that's the biggest benefit that most people get out of it.
00:38:38.060
Um, the first time they do it, they become aware.
00:38:42.460
But then over the course of time, what I found is that most people start to understand that
00:38:50.980
there is no permanent solution to these skill sets, right?
00:38:59.180
And when you think about like what this program actually does, when you talk about sharpening
00:39:03.560
the skill sets of discipline, fortitude, grit, perseverance, um, learning how to build
00:39:09.940
confidence, learning how to build self-esteem, you know, the ability to endure hard times,
00:39:14.560
these things, when you don't sharpen them, they get rounded off.
00:39:23.520
And when you compromise more, you find yourself at the bottom of the mountain that you've already
00:39:26.720
climbed that ends up being, you know, demoralizing.
00:39:29.620
And when I really, you know, sit down and talk to people about it, one of the things
00:39:34.400
that I hear in common the most is, uh, is the awareness aspect, you know, like most people
00:39:40.640
are not aware of those two voices that we talk about, you know, the bitch voice and the boss
00:39:44.960
voice, they, they, they know there's like this internal feeling, like I'm supposed to do
00:39:50.260
this, but they can never really identify what that is.
00:39:53.440
And so they're either hyper aware of one voice, which is usually the bitch voice.
00:39:59.300
And then the other voices is, is, is, is not, they're not able to even hear it.
00:40:04.480
And then as you get someone who's, who's following the program, those first three or four times
00:40:09.980
where they like are really sore or really, you know, worn out or really tired or have
00:40:14.820
to go out at one o'clock in the morning and hit a workout, their, their boss voice starts
00:40:22.740
I'm just interested to hear what you think about that.
00:40:24.500
Well, I think people are so unaware of like what it does to be in shape too.
00:40:29.640
I mean, you can run your business and I think you ran your business for a long time when
00:40:33.320
you weren't in the shape that you wanted to be in and to motherfucker, everybody, when
00:40:37.680
you first meet somebody and you say this all the time and I actually am lucky enough, Andy
00:40:43.400
I see him every morning, we work out together, but we always talk about like when you see somebody,
00:40:47.660
you look at what they look like and how that's the first thing you do.
00:40:56.440
But people look at you and they're like, what does this person look like?
00:40:59.020
And then I either trust you or I don't trust you to follow through with shit.
00:41:01.780
So you can, you know, like when you walk in a room and you're in shape, people respect
00:41:05.980
And we'd talk about like, it's the number one thing that nobody else controls.
00:41:13.660
Nobody else puts the food in your mouth and people know that motherfucker is disciplined.
00:41:17.480
That motherfucker can at least stick to something and it looks good for a reason because he
00:41:22.220
I always say my bigot, why do people, people are like, why do you do what you do and why
00:41:28.980
I never in my life, whether I can have kids or not want my kids to ever be like, why don't
00:41:39.100
And I don't ever want the answer to be because I didn't fucking work hard enough.
00:41:42.940
There's not, well, I didn't have the right circumstances.
00:41:44.380
Like people come from nothing like Carlos Reyes from the dirt, right?
00:41:51.940
I don't ever want my kids or my nephews or nieces to be like, why don't we have a house
00:41:57.400
I never want to say, oh, cause I didn't work hard enough.
00:41:59.420
And that's what I try to instill in the guys in the office is, hey, I want your kids to
00:42:07.000
So the 75 hard is the best thing is because it's completely up to you.
00:42:10.960
No one can drag you around the block on your runs.
00:42:16.880
And I think that's why I like the fitness industry, because your body is a complete reflection
00:42:22.800
So I think that's a big part of things is people are so unaware that people are looking
00:42:29.700
You're like, people try to hide behind their success or their flashy shit.
00:42:36.820
Like, you know, I learned this because, you know, I was on the internet when I was fat
00:42:42.640
and fucking, bro, every time I posted, it was, bro, you're fucking fat.
00:42:50.100
And then I was, eventually I was like, shit, I have fat.
00:42:58.600
People need to hear the truth and being blunt with people is a good thing.
00:43:05.260
Every day I ask him about, do you work out this morning?
00:43:12.040
Like until, because your, your habits, like people hide it and hide it and hide it.
00:43:17.780
It makes sense that you're friends with Andy Elliott.
00:43:19.900
Like he, I just recently got to know him a little bit.
00:43:23.580
And one of the things that I love about you and him is your sense of obligation to the team.
00:43:30.140
You know, like when you talk to Andy and when I'm sitting here talking to you, there's a very high, and it's real, it's not bullshit.
00:43:38.880
There's a very high sense of urgency and obligation for the people around you and the people coming behind you.
00:43:47.080
And, and I understand that coming from Andy because he's the same age as me, but hearing that from a 30 year old bro, that fucking gives me a lot of hope.
00:43:56.240
I think that's really fucking cool because at 30 years old, most people are worried about their own shit.
00:44:00.940
And they don't understand that the way that you're going to take care of your own shit is by taking care of every single person around you.
00:44:07.120
And the fact that you figure that out and that I can sense this is a very real thing, bro, tons of respect for that.
00:44:18.000
And like I saw one of the guys post on a story earlier, his vision board by desk, but our office, when you come in, that's the first thing you do is create a vision board and you put some fucking effort into it.
00:44:25.160
And we go over and they're all hung up in the office, but yeah, I mean, I've always just looked at things is I had, I ran sales teams for a long time and my best teams were the guys that were happy, right?
00:44:35.340
We always say, we just take care of these people.
00:44:38.200
I posted a couple of months ago, like why I do what I do and why we started the company is I want people to be paid fairly that people, their employers not going to change their pay, pull the rug out from under them.
00:44:46.720
Like take care of them, take care of their family, make sure they can go spend time with their kids, things like that.
00:44:51.480
They'll make money for you if they're happy and they'll stay forever.
00:44:53.540
And in the meantime, you'll make money eventually.
00:44:55.680
And by the way, you get to watch them build their lives, which is the best fucking part.
00:45:03.560
Everybody thinks when they look at business people and there is a lot of business people that don't give a fuck about people, but those people flatten out and they eventually fail.
00:45:12.380
And I, I truly believe, you know, I've been doing January 1st be 25 years for me as an entrepreneur, like officially, right?
00:45:20.720
Like not selling lemonade and shit, like having a real business.
00:45:23.980
If we go all the way back, I've been doing that since I was eight.
00:45:29.560
So the thing is, is that I could tell you guys this, you know, I know a lot of you guys, you listen to the show and you sort of look up to me for the entrepreneur, you know, segment of my life.
00:45:44.700
The best thing is having people around you that, that better themselves, that let's start.
00:45:51.080
The very best thing is having people that don't get it at all.
00:45:53.540
Then fucking having it click over and then seeing them transform and then seeing them build success.
00:46:05.920
People like when I ran my sales team, I mean, I think I'd like six people under 25 buy a house.
00:46:14.360
I always joke, you know, you're like, I did this in 20 years.
00:46:17.740
You guys can do it in five now, but I've been working in mortgages for almost a decade.
00:46:21.720
And I finally start to feel like our company and like it's been only a year and a half for us, almost two years is really starting to work.
00:46:29.300
But I've literally been taking phone calls and just calling lead after lead after lead for almost 10 years.
00:46:35.020
Now it's finally, I can't wait to see it in 10 years from now.
00:46:41.320
You know, if you lose a few along the way, that's attrition.
00:46:45.400
I want them to be so happy and compensated so fairly and never get greedy.
00:46:48.880
Like I've seen other people do to where we can run this thing for 10, 20, 30 years, and then people can go do whatever they want to do.
00:46:55.060
That's completely fine with me, but I want them to spend time with their families, but also be in shape so they can be around their families and not have health issues and be able to make money.
00:47:02.740
And it sounds so obvious to people like you and me when we say like, yeah, me too.
00:47:06.680
You work for these corporate companies and they want you to do this and that and PTO.
00:47:10.600
Oh, I know it's Christmas or it's your daughter's birthday, but you're scheduled.
00:47:15.220
But that's why we're selective with who we bring in.
00:47:17.320
You know, I think when you mentioned about the, the not being in shape thing, I think a lot of people have just never been in shape like ever, like they've never, ever, ever been in shape.
00:47:28.140
And I was fortunate enough to, you know, have been a decent athlete growing up and I was never in shape as an athlete, but I was athletic.
00:47:37.300
And there were times where I was like close to in shape where I was still good at things.
00:47:42.400
And I think most people have a hard time really grasping what being in tremendous shape will do for them and in the other areas of their life.
00:47:53.100
Like most people, they, when they, like, if you've never been in shape and you talk about getting a shit, they always talk the same things.
00:48:02.660
They talk about going to a wedding and I used to think that too, like, cause that's, that was how I thought of in shape.
00:48:13.680
The main benefit was I'm going to go on this vacation.
00:48:19.680
And if you think that's all it is, it's going to be very hard to consistently do the work to maintain that because you're not understanding what it really is.
00:48:28.640
And for me, when, when this all clicked over and 75 hard, you know, was born, I took it from a external validation to an internal validation.
00:48:41.440
I took it from, okay, I want to be in shape because I want to look good at the pool or I want my clothes to fit.
00:48:47.720
Those are great things, by the way, they're great things, but I would say they are less than 30% of the benefit that you actually get from, from being in good condition.
00:48:59.180
And, you know, the confidence, the self-esteem, like you said, the, the way you feel like when you walk into a room and the way that people treat you, when you walk into a room, you know, these are undeniable things that unless you've actually ever experienced them over the course of a significant amount of time, you wouldn't really understand the value.
00:49:19.700
And I think that's where a lot of people struggle with it.
00:49:22.640
And I think I'm blessed to not, you know, have that problem where I need to lose weight in high school.
00:49:33.560
And like, as soon as we got on the football, I was like, I am not running ever again.
00:49:38.080
I think I put on like 25 pounds after high school, like from 19.
00:49:41.440
Um, but yeah, I had like the skinniest legs ever.
00:49:43.660
And I always hurt my back when I was squatting.
00:49:49.720
Legs like, and I've trained legs for 10 years to make them look like this because I was always so skinny.
00:49:53.980
So people are always like, you know, like, oh, legs are really strong.
00:50:03.680
But I think it's being in shape is also for your spouse.
00:50:05.820
Like you don't think that your wife or your girlfriend or your boyfriend is going to be happier when you're in good shape.
00:50:11.160
You don't think the other spouse is going to be like, why don't you look like him?
00:50:15.060
Like your spouse is going to come with you too.
00:50:17.380
I think a big part of, you know, talking about being in shape and people have never, you know, understood it or like, well, my spouse is also out of shape.
00:50:30.420
But I think that people are like, I've never really been in shape.
00:50:34.680
I don't know really what the benefits would be.
00:50:38.060
And if you take it for yourself and you get in shape, your spouse will come with you.
00:50:42.160
The people around you will come with you and they're going to appreciate it too.
00:50:45.340
I think being in shape is not only for you, it's for the people around you, your family.
00:50:49.020
Like I know you said your dad is in better shape.
00:50:54.480
My, my Sal is, my dad is, my mom is, everybody in this office is.
00:50:59.640
I mean, dude, we used to have a culture of five, 10 years, not even fucking, I mean, five, six years ago.
00:51:10.740
And ever since I started fixing this in my own life, it's almost like people here don't drink anymore.
00:51:21.300
Like it's cool because like 98% of the time it's better.
00:51:25.360
But like, I do kind of miss those fucking 2% of party times.
00:51:29.500
I always laugh at the story when you're like, yeah, we had this huge party night for my birthday with Keaton.
00:51:40.540
And like, those were good times, but I, I would never trade it.
00:51:46.900
And I don't know how I even survived at that point.
00:51:53.140
I think people are like, oh, you guys are crazy.
00:52:00.500
Like I'm having a fairly decent house drive, fairly nice car.
00:52:07.400
Oh, getting fucking drunk Thursday, Friday, Saturday, Sunday, all day.
00:52:10.960
And then, you know, being hung over on Monday, Tuesday, Wednesday, you get a couple decent
00:52:16.720
days of, of being clear in, and then, uh, you know, you go right back to that's, that's
00:52:24.300
My mom actually said this to me, Lori, she was like, well, you gotta think about it.
00:52:29.240
Like, you know, you really drink from when you're 21 and you're going to be 30.
00:52:32.720
Like you've probably been in a fog for the last 30 years.
00:52:36.400
Cause if you think about it, like you drink on Sunday.
00:52:37.740
So that Monday you're kind of foggy, you know, Tuesday you have a glass of wine with
00:52:42.860
And then Thursday you drink, Friday, drink, Saturday, Sunday, and you're always in that
00:52:47.360
It's like a decade of being, I think if you weren't now, I look back and I'm like, damn,
00:52:51.020
dude, if I didn't drink, maybe I would have missed some things and like learn lessons.
00:52:55.020
I'm happy that I did drink whatever, but it is crazy to look back.
00:52:58.080
That's why these younger guys that we have that work for us, I'm like, dude, I'm telling
00:53:00.480
you, don't get a DUI, try not to have a kid before you're like 30 and you'll be ahead
00:53:05.980
You know, like those are things that I did, like try to do that.
00:53:10.200
And like, if we have a holiday party and stuff, like I'm not, you know, I won't drink anything,
00:53:14.380
but I just like to be more focused and dialed in and clear headed.
00:53:18.500
And, you know, it's not that I don't drink and like, oh, I'm this perfect example.
00:53:25.460
And I was doing stupid shit, but I'm just trying to tell people that are either thinking
00:53:31.960
There's so many more benefits than just like getting in better shape to it.
00:53:35.980
I think there's a lot of people on the fence that like you always say, oh, you've competed
00:53:42.460
I got leaner doing this than I did my bodybuilding show when I was 19.
00:53:48.640
Like you, you learn that in the, you know, here's what you really learn.
00:53:52.720
You learn that the idea of cheat meals and cheat days is bullshit.
00:53:59.140
I had to have the cheat day and I lived the whole week for the cheat day.
00:54:03.120
And what I, you know, it's funny because you see all these fucking, you know, people on
00:54:07.280
the internet who were like, this is not, this is not sustainable.
00:54:13.360
Well, look, man, you know, the reason why you can't get past your own food addiction and
00:54:17.120
your alcohol addiction is because every seventh day you're indulging in that.
00:54:21.560
Every single seventh day you're gorging yourself or you're, you're, uh, heavily drinking and
00:54:28.200
you think that's going to cure this from your life.
00:54:30.220
You're just bridging the gap between the times of abstinence and there's no real cure.
00:54:36.180
And, you know, people will say, oh, well, 21 days makes a new, no, 21 days is not long
00:54:41.000
If 21 days was long enough, boot camps would be 21 days.
00:54:45.400
Culture reprogramming programs, uh, would be 21 days.
00:54:48.800
That's that they're not, they're usually about 10 to 12 weeks.
00:54:52.320
And for me, dude, getting through that first weekend of no cheating and no alcohol for me
00:54:58.760
was like the biggest fucking win I've ever had in my life.
00:55:01.480
Like I had never gone a full, you know, seven days without cheating or drinking.
00:55:07.320
And that first weekend I can remember being like, holy shit, that was hard, but it wasn't
00:55:19.220
And, and I think so many, to your point, so many people are so caught up in the culture
00:55:24.500
of alcohol and just terrible food decisions that they have a hard time imagining life
00:55:31.740
Because like, dude, that becomes your identity, right?
00:55:43.620
Like, bro, you know, I can on Thursday night to watch the football game.
00:55:47.340
It's you start to see things and you're like, all right, I'm happy I did this.
00:55:50.780
Dude, I've had, I had one half of one beer the entire 2023 so far.
00:55:57.760
So Emily and I went to brunch on her birthday and we were sitting in Billy G's, which is
00:56:06.800
He's a great fucking dude and they're great people.
00:56:09.120
But I'm sitting there and I'm, I'm drinking my Stella.
00:56:13.840
And, uh, I'm sitting next to this like group of like brunch moms.
00:56:25.240
They were, all they were talking about was the money that they were going to get from
00:56:30.100
whoever they were dating, uh, a bunch of far left political fucking viewpoints.
00:56:36.420
And these fucking ladies had no fucking idea what's going on in the world.
00:56:40.120
And they were chirping and they, and I heard this one lady say something about her, her
00:56:47.780
And like, bro, I looked at Emily and I'm like, we got to leave.
00:56:52.960
Like, like if I stay here any longer, I might go to jail.
00:56:59.380
And I'm looking around, it's 11 o'clock and I'm like, they're drinking, they're drinking,
00:57:04.660
And then I'm listening to the shit they're talking about.
00:57:16.580
And so like, dude, we've, we fucking, we fucking left, you know, we went and did our, we went
00:57:23.360
And, um, it's just, I mean, society has been groomed into that.
00:57:28.780
If you're in business and you drink and it's like, and then it's like we said earlier, it's funny.
00:57:32.960
You find out when you don't drink, the really good people in business are like, damn, after
00:57:39.060
a while they're like, yo, this is pretty impressive.
00:57:41.940
The people you end up hanging out with, you know, what's crazy dude is real talk.
00:57:46.280
Almost every single person I know that's like high level business person, they rarely drink.
00:57:55.980
They'll now they'll drink like, like Ed will have a glass of whiskey, right?
00:58:00.700
But like, I'm not talking about binge drinking.
00:58:02.380
No, I'm not, I'm talking about like very few of these people binge drink.
00:58:07.260
And when you start to realize that and you start to look around, it becomes, you know,
00:58:14.860
it becomes very obvious that you're doing the wrong things.
00:58:17.260
And, and like, dude, for me, I want to win, you know, and you guys could judge that shit
00:58:24.820
And you could say, you know, the people like to say, well, you, whose game are you playing?
00:58:28.140
What, or you're winning the capitalist game motherfucking right.
00:58:37.840
And when you need something from me, you'll call me.
00:58:40.800
And you won't hate the game anymore because you'll realize what the game is producing.
00:58:48.200
And what I found is that people that don't love it, it's always this like disingenuine
00:58:57.140
It's, it's, uh, it's, well, like you said, I want to live my life.
00:59:03.860
Well, you're, you're automatically assuming that your quality of life is higher than my
00:59:10.320
And how could you assume that if you've never lived my quality of life?
00:59:13.680
And by the way, I've lived your quality of life for a long time.
00:59:19.540
It's the thing too, with like, even like, I think cars, I think the biggest thing that
00:59:23.000
I always laugh at is people like, Oh, I really don't like nice cars.
00:59:28.040
Well, it's because you've never been around it.
00:59:29.640
Like I, everybody would like a nicer car for their family or like nicer food or to stay at
00:59:35.160
That's the biggest load of shit in the whole world.
00:59:46.860
You let your loser friends talk you into having this mentality because it excuses you from
00:59:53.940
The reality is, is that all these people who shit on success or being fit or 75 hard or
01:00:00.800
fucking any of this shit, living at a higher standard, personal excellence, you, you guys
01:00:09.520
You know, like I get these people in the comment section once in a while and they're like,
01:00:13.060
Oh man, you know, when you die, you're going to know you have no idea what you have no idea
01:00:18.260
what the fuck I'm trying to do with my life, bro.
01:00:20.180
So you're judging your way of thinking and you're imposing that on me.
01:00:24.700
Like, bro, imagine living your whole life and imagine drinking three or four nights a week,
01:00:39.120
Imagine never really mastering yourself over the course of the 80 years you're going to be on this
01:00:46.100
And then coming to the end of your life and then having to like deal with that.
01:00:50.380
That's not something that I'm okay dealing with.
01:00:52.420
That's not something that I'm willing to like, like I'm already thinking that.
01:00:55.700
Like I know at some point, you know, the chances are I'm going to have to like reconcile my whole
01:01:04.000
It's probably going to happen when I'm sick or something happens.
01:01:06.440
And I'm going to have to say, all right, well, what did I do?
01:01:11.960
The answer is going to be, I did everything I fucking could.
01:01:14.640
And that ain't going to be the answer for a lot of you guys.
01:01:20.900
I had this, uh, the situation happened to me in 2012 where I thought I had a brain tumor
01:01:30.000
Um, but for two weeks they thought it was a tumor.
01:01:33.820
So I'm walking around like, fuck, I got an inoperable tumor in my brain.
01:01:37.800
I couldn't really tell anybody because like, dude, I was like trying to figure out like,
01:01:45.760
Like I had to say, well, fuck bro, you haven't done shit.
01:01:50.840
And that was a huge blessing for me because it forced me to understand the kind of situation
01:01:56.180
that we're all going to face at some point in time.
01:01:58.680
And, um, I'm just not willing to, to, to live a life to where at the end of it, I'm going
01:02:04.960
to say, well, fuck, I wish I would have tried harder.
01:02:07.100
That's why I don't want my kids to ever be like, why don't we have that?
01:02:09.740
Cause I didn't work hard enough and choose your heart.
01:02:11.920
I mean, that's, I think that the ultimate, it's extremely hard to make a payment on a,
01:02:17.720
It's also extremely hard to budget every single dime and tell your kids that you can't go
01:02:21.980
It's also extremely hard to wake up every day and work your ass off and feel all the
01:02:27.460
stress and, and, and carry the burden of all these people on you.
01:02:33.800
Carrying the burden of your entire family when you cannot provide for them.
01:02:39.460
I know about that all the time is our guys at work.
01:02:41.820
Like there's a, another big reason why I don't really feel like I need to be drinking is
01:02:45.500
because I'm responsible for, we're going to have 40 people at our holiday party, excluding
01:02:50.920
I'm responsible for making sure there's money in the account to pay their payroll and
01:02:54.820
Those 40 people, 40 plus people that I'm affecting rely on me to get up and do my job every day.
01:03:02.520
I'm never going to say like, I didn't work hard enough.
01:03:07.960
So as we kind of get to the end of this discussion, I mean, if you were talking to someone, let's say
01:03:13.600
one of your people or just someone off the street who's, you know, giving you the little,
01:03:18.240
the typical run around on 75 hard, you know, Oh, it seems extreme or, Oh, it does this
01:03:25.160
or, Oh, you know, I can get like, what would you say to them?
01:03:30.460
It's the best fucking thing you'll ever do for yourself in your entire life.
01:03:33.140
When we got here, the kid at enterprise gave us our rental car.
01:03:37.520
I was like, I'm speaking on any, he's like, you're speaking on fucking Andy's podcast.
01:03:45.020
And I was like, dude, you should fucking do it.
01:03:46.780
He's like, well, I'm afraid like lose my friends.
01:03:50.160
And I was like, dude, you should fucking do it.
01:03:51.800
I just think if you're thinking about doing it, if you're on the fence, listen to 208
01:03:56.540
and maybe listen to it with like a friend or a spouse and be like, all right, I kind of
01:04:03.140
But coming from somebody that I think everybody, when you get back to this, everybody looks at
01:04:08.060
it like it's to get in shape, your brain is the first thing that changes your body.
01:04:13.060
And the biggest part of it's going to change the way that you think it's going to change
01:04:22.200
I don't want to get up five o'clock in the morning and go to the gym, but I know that
01:04:25.380
there's other people that aren't going to do it and I'm going to do it so they get up
01:04:33.920
So if you're thinking about it, do it, but do it and go completely all in.
01:04:41.100
You can do a ton of shit the rest of your life, but it will be the best thing you ever
01:04:45.400
Dude, you know, I would say this, I would add this to that statement.
01:04:51.180
You know, when you stop thinking, and this was huge for me, this was a huge life pivoting
01:04:59.140
realization that I want to share with you guys.
01:05:02.340
When you could stop thinking of it as the physical change, like we spoke about a little
01:05:09.320
bit ago, you know, like I'm going to go to a wedding or I'm going to go to the pool or
01:05:13.800
And you could start to think of it as a mental game that you're trying to win.
01:05:20.380
Like it's, it's no like, like dude, for me, let's just say this is a beer.
01:05:26.380
And, uh, back in the day, dude, like someone would set this in front of me.
01:05:36.580
I mean, you know how many times at seven 30 in the morning I started drinking probably
01:05:41.360
Usually all the times I got fucking in big trouble too.
01:05:44.800
And by the way, that's another point that you hit on that is absolutely been true for
01:05:48.240
Every single bad thing that's ever happened to me, every single thing I look back on,
01:05:52.100
every single thing I'm embarrassed about, every single thing that I'm like, fuck, I
01:06:08.620
And, and, uh, that's a big thing, but you know, for you guys who are sitting there struggling
01:06:12.680
and you're like, you know, I don't know if I can go 75 days on a diet and not drinking.
01:06:19.240
And you, that sounds, you have to understand what we're talking about truly unlocking in
01:06:25.480
your life, because it's not just at the end of 75 days, you're going to be in a little
01:06:29.900
You're going to have a completely different level of awareness around what it takes to operate
01:06:36.920
your life, which is your mind, your spirit and your body.
01:06:41.420
And back for me, one of the things I struggle with so much was like, if someone set, let's
01:06:47.840
say food or, or pizza or a beer in front of me, right?
01:06:55.900
Like if someone put it in front of me, it was almost looking back, it's been embarrassing.
01:07:02.580
If someone would set this beer in front of me, I had to drink it, dude.
01:07:07.440
I would just look at my watch and be like, well, fuck it.
01:07:11.580
And I'm sure a lot of you guys can relate to that.
01:07:14.440
And when I started seeing this as a mental battle, instead of like, I'm trying to get
01:07:19.800
in shape, but as a battle between myself about doing what I knew was I was supposed to do,
01:07:30.580
And so I started looking at things like this beer, right?
01:07:35.180
And I started looking at it and I'm like, this is a fucking inanimate object.
01:07:42.060
Like this is, this is something that I'm allowing to dictate my life and produce all these negative
01:07:48.940
And it could be beer, it could be food, it could be wine, it could be whatever, right?
01:07:53.040
It's probably all those things combined for a lot of you guys.
01:07:56.260
But when I started looking at it and I said, there's no fucking way I'm allowing this inanimate
01:08:01.800
object that another person made to literally have control over my entire being.
01:08:07.320
That's when the thing, that's when the light switch for me personally, that's when I started
01:08:12.820
I started seeing it not as how in shape I was, but more so how much control I had, how
01:08:21.260
much, how much, I guess you would say discipline I had in terms of being able to say no to the
01:08:32.640
things that legitimately have no control over me.
01:08:35.700
And I think when you guys who are struggling with your food and with your body and with
01:08:41.040
your alcohol, instead of thinking of it as, hey, I'm trying to get in shape because I'm
01:08:46.320
fat, maybe you should get a little pissed off at the things around you and say, dude,
01:08:56.520
And when you start looking at it like that, you develop a new, it's a new game.
01:09:00.720
It's not the game of my body fat percentage or the game of, you know, how good I look.
01:09:05.220
It's the game of how I feel about myself for being able to control things that should be
01:09:12.060
And I think, you know, when you guys who haven't done 75 hard, when you guys think about the
01:09:18.860
entire thing, you're not taking into account the awareness and the cheat code that it's going
01:09:26.600
Because once you figure yourself out and once you understand that things like discipline,
01:09:33.100
grit, fortitude, perseverance, the ability to build confidence, the ability to build self-esteem,
01:09:39.580
the ability to build momentum on demand, you know, all these things that encompass what
01:09:47.780
Once you start to understand that these things are all fully in our control and we can raise
01:09:53.120
the level of those at any time we want, dude, that's powerful shit.
01:09:58.240
And that's not, you're not going to get that from doing, you know, a beach program to go
01:10:04.540
And it does get a little bit frustrating for me when people just straight up, like think
01:10:11.320
it's a diet or think it's a fitness program because they're totally discounting the upper
01:10:16.840
side of the benefits, which is you becoming aware of how to operate your life, your body,
01:10:26.040
And when you start to understand the awareness part, you know, I'm sure you could probably
01:10:31.760
say this, like there's probably been times over the last year where you, you've caught
01:10:36.420
yourself slipping, where you've been like, fuck, all right, I'm slipping right now.
01:10:44.920
I don't know if you did, but I didn't, I didn't have the ability to catch myself.
01:10:48.560
And if you guys could catch yourself early, you stop your, this is why I've been able to
01:10:53.220
keep off the, the hundred pounds I lost from in 2016.
01:10:57.880
You know, it's not like that was the first time I lost weight.
01:11:00.320
I lost weight, gain weight, lost weight, gain weight.
01:11:02.440
The reason I've been able to keep it off and it's become an actual, you know, sustainable
01:11:07.440
thing is because I've become aware of when I start to slip that action needs to change
01:11:14.900
And, and I think when we talk about what 75 hard really brings, I think, I think people
01:11:21.400
do it a massive disservice by talking about it in terms of fitness, you know, exclusively.
01:11:26.540
I think, um, I mean, just from me to you, like I'm super proud of you too.
01:11:30.700
I mean, that's hard to lose weight like that and to keep it off, especially that curtain
01:11:40.320
But like being able to go through that shoulder injury, not be able to train any upper body
01:11:45.780
for basically a year and a half and not get fat again.
01:11:54.060
No, but I didn't be not going back to three bills, which would have been very easy.
01:12:00.620
Cause in my, in the past, my mentality would have been like this.
01:12:08.700
But what that does is that creates this, this mountain that's Matt.
01:12:14.820
I think people don't realize too, like you don't have to do any of this shit.
01:12:17.360
Like you found something that worked for you and you're like, all right, this really
01:12:25.020
That's why I'm trying to get back to like our guys and everybody listening.
01:12:29.280
Like people thought we were doing well before and we're doing so well now.
01:12:36.940
If you should do it exactly the way it's designed because it's helped us so much.
01:12:40.780
I want to help other people and bring other people with us because you and me can't do
01:12:44.320
everything to like you and me can't fix this fucking problem in this country.
01:12:47.400
But if individual people do this, like individual personal excellence, we can fix this shit.
01:12:56.060
And, and a big, big, like you said, you're proud of me, dude.
01:13:03.480
And, and what I'm proud of you is not that you walk around looking like Zeus.
01:13:09.280
It's the fact that you recognize the obligation to lead.
01:13:17.320
And to have a young man such as yourself sitting here telling me both of you guys, this is
01:13:22.160
for you too, telling me what you guys are doing for the people in your office and how you take
01:13:27.400
it as a responsibility and taking that seriously.
01:13:30.340
That makes me feel like what I'm doing matters.
01:13:33.980
And like, bro, it's, it's, you know, sometimes it gets pretty lonely and dark for me in terms
01:13:39.780
You know, I feel like a lot of times what I'm doing is it's fucking waste of time.
01:13:42.800
So, um, if you take nothing else from that, from your visit here, just understand, bro,
01:13:49.520
like what you're doing is important and it's highly needed.
01:13:53.040
We need people that are willing to lead by example and to hold the people coming behind
01:14:08.060
Where can, where can everybody find you on the internet?
01:14:10.460
Uh, really just, I mean, our company is called Kinfolk Home Loans out of Arizona.
01:14:14.140
And then my Instagram is just Connor Cosen and Cody's is just Cody Adams.
01:14:19.100
Just like it sounds, go to your followers and type it in.
01:14:22.080
Well, look guys, if you guys have any questions about 75 hard, you can get the entire program
01:14:29.860
Uh, you get the live hard program there as well.
01:14:32.640
A lot of people don't understand that 75 is just the beginning, right?
01:14:39.740
Um, if you want the program, uh, it's episode 208.
01:14:44.940
If you have any questions, man, you know, I'm sure, uh, Connor would have, uh, no problem
01:14:51.560
You know, hit him up in the DMs, give him a follow.
01:15:02.120
Thank you so much for everything you're doing, especially the leadership you guys are providing