REAL AF with Andy Frisella - February 26, 2024


656. Q&AF： Morning Routines, Reassurance Of Right Path & Avoiding Business Mistakes


Episode Stats

Length

43 minutes

Words per Minute

202.82545

Word Count

8,753

Sentence Count

791

Misogynist Sentences

10

Hate Speech Sentences

21


Summary

In this episode of Q&A, the guys talk about how to deal with a cold and how to get over a cold. They also talk about what it means to be mentally tough and why it is so important.


Transcript

00:00:00.000 What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
00:00:20.480 to the lies, the fakeness and delusions of modern society and welcome to motherfucking
00:00:24.720 reality guys.
00:00:25.380 Today we have Q and AF, it's how we start off every week.
00:00:29.360 This is where you submit questions and we give you answers.
00:00:32.020 Now you could submit your questions a couple different ways.
00:00:34.800 The first way is, guys, you can email those questions into askandy at andyfriscilla.com
00:00:39.220 or you can go on YouTube on the Q and AF episodes and drop your question in the comments and
00:00:45.240 we'll pick some from there as well.
00:00:46.960 Other times we have shows within the show, it's not always Q and A. We have CTI, that
00:00:51.580 stands for Cruise the Internet.
00:00:52.740 That's what's going on in the world.
00:00:54.320 Society, culture, current events, what's happening.
00:00:56.960 We speculate on what's true, we speculate on what's not true and then we talk about what
00:01:00.360 we need to do as the people to solve these problems going on in the world.
00:01:04.740 Other times you're going to get real talk, 5 to 20 minutes of me giving you some real
00:01:08.180 talk and then we're going to have 75 hard verses.
00:01:10.800 That's where somebody comes in who's completed the 75 hard program, talks about how their life
00:01:15.760 was before, how their life is now and how you can use the 75 hard program to change the
00:01:22.240 direction of your life.
00:01:23.300 If you're unfamiliar with 75 hard, you can go to episode 208 on the audio feed and you
00:01:29.960 can listen to that and get the whole program for free.
00:01:32.160 75 hard is the first phase of the live hard program and the entire live hard program is
00:01:38.880 free.
00:01:39.380 You can get episode 208 on the audio feed only.
00:01:41.800 It's not on YouTube.
00:01:42.520 We've only been doing YouTube for about a year.
00:01:44.740 There is a book available.
00:01:48.180 It's called the book on mental toughness.
00:01:49.680 You can get that on my website, Andy for seller.com.
00:01:52.320 The book is not necessary, but it's a great book and in details the entire live hard program
00:01:57.040 and then it has 10 plus chapters on a mental toughness, why you need it, why it's important,
00:02:03.360 how you can develop it.
00:02:04.300 And then it's got some case studies on some very famous people and how they've used it
00:02:07.460 in their lives as well.
00:02:08.300 So you don't need to buy it, but I think you're going to like it.
00:02:11.520 We can't keep it in stock.
00:02:12.500 So we have this thing we call the fee.
00:02:15.900 We say pay the fee.
00:02:17.960 We don't run ads on the show.
00:02:19.800 All right.
00:02:20.280 You're going to notice that I don't come on here and read stuff and that's because I don't
00:02:22.820 want to answer to anybody.
00:02:24.580 I am a entrepreneur myself.
00:02:26.740 I finance the show myself and I don't want to listen to anybody bitch about what we talk
00:02:31.400 about.
00:02:31.620 We try to keep it real here.
00:02:32.720 So we do this thing where we say pay the fee and what that means is share the show.
00:02:37.680 We're always fighting censorship.
00:02:38.840 We're always fighting traffic throttles and traffic bans.
00:02:43.500 And for the word to get out, we need your help.
00:02:46.100 So I just ask very simply, if you enjoy the show, if it's something you like, if it's an
00:02:50.000 important message, please do your part and share the episode that you're listening to
00:02:53.500 that you think is valuable.
00:02:56.400 Yeah.
00:02:56.860 So don't be a hoe.
00:02:57.960 Share the show.
00:02:58.820 All right.
00:02:59.440 What's up, man?
00:03:00.020 Hey, what's going on?
00:03:00.940 What about you?
00:03:01.580 Yeah.
00:03:02.600 About 90% there.
00:03:05.840 90% rare.
00:03:06.560 Oh, really?
00:03:08.380 Yeah.
00:03:08.580 About 90%.
00:03:09.180 You feeling good?
00:03:10.300 I'm feeling a lot better.
00:03:11.720 Swelling's down.
00:03:12.820 No more throat coat?
00:03:13.680 Are you still going?
00:03:14.260 No, no more throat coat.
00:03:15.260 I think I'm all right.
00:03:17.360 You know, the only thing is I think I might be starting to get like a little dry socket
00:03:20.620 here.
00:03:22.500 What do you got to do for that?
00:03:23.860 I don't know.
00:03:24.580 That's the thing.
00:03:25.020 I have no idea.
00:03:26.580 But like it's like-
00:03:27.180 You need to text Honey, dude.
00:03:28.060 Honey will tell you.
00:03:28.680 He knows all the shit.
00:03:29.480 He knows that shit?
00:03:30.080 Yeah.
00:03:30.560 He was telling me yesterday.
00:03:31.580 He's like, he's talking about like clover oil or something.
00:03:34.620 I've heard that too.
00:03:35.300 Yeah, I just didn't know like, I just, you know, like it's kind of tree hugger stuff.
00:03:39.680 No, he said it works, man.
00:03:41.000 It's like real shit.
00:03:41.500 And I can tell you this.
00:03:42.600 Anything Honey's ever said has been true.
00:03:45.400 Yeah.
00:03:45.920 Somebody else, I've heard, somebody else that told me clover oil or something like that.
00:03:50.180 Yeah.
00:03:50.300 We'll see.
00:03:51.340 We'll see, man.
00:03:51.740 What's good with you?
00:03:52.840 Nothing, man.
00:03:53.600 Monday.
00:03:54.260 Yeah, just ready to get this week going.
00:03:57.100 Yeah.
00:03:57.820 Well, I think it's perfect.
00:03:59.500 You know, this being a Monday, it actually goes right into our first question.
00:04:02.840 So let's get into it.
00:04:03.780 Yeah.
00:04:03.960 Hey guys, Andy, question number one, Andy.
00:04:07.980 I know you're not crazy.
00:04:09.600 You're not into crazy morning routines.
00:04:12.180 All right.
00:04:13.060 But is there one to two things that you have done through the years each morning to set
00:04:18.240 you on the right path for the day?
00:04:19.840 I know that it's about putting the work in, but I often feel like when I wake up, as soon
00:04:23.880 as my feet hit the floor, I enter chaos.
00:04:26.520 I'm trying to keep myself a little bit more proactive instead of reactive.
00:04:30.140 Any help would be appreciated.
00:04:31.220 Yeah, look, dude, it's not that I don't like morning routines.
00:04:34.640 It's not that I hate morning routines.
00:04:36.400 It's just we have so many knuckleheads on the internet pretending like their morning routine
00:04:40.920 is the catalyst for whatever success that they have.
00:04:46.260 And then when we actually look at the success that they have, they don't have any because
00:04:50.320 they spend seven hours on their morning routine.
00:04:52.420 So it's way overcooked.
00:04:54.440 It's out of hand.
00:04:56.500 You know, I'm all about having a routine that sets you off on the right path every day.
00:05:00.600 I think that's important.
00:05:02.020 But these, you know, I wake up at 3 a.m.
00:05:05.040 And then I go outside and I ground and I swallow the sun rays and fart them out.
00:05:10.520 And then I, you know, go inside and I inhale my own sun ray farts and it makes me more healthy.
00:05:16.120 And then I do five cold plunges and saunas back to back for 35 minutes each.
00:05:20.980 And then I journal for seven hours.
00:05:23.860 And then, you know, like that's...
00:05:25.540 That's how I get my day going.
00:05:26.140 Yeah, that's what we've gotten into.
00:05:27.560 Motherfucker, it's midnight now.
00:05:28.440 And we have an entire brand of people who are like selling their morning routine as the solution to everything.
00:05:38.280 And it's just not true.
00:05:39.900 Okay.
00:05:40.340 This is inputs and outputs.
00:05:41.880 It's what you do, how effective you are that will produce the result.
00:05:45.560 Doing some sort of magical fucking, you know, holistic routine is not going to pad your fucking pocketbook, bro.
00:05:57.040 That's what the fuck you're trying to do.
00:05:58.980 Okay.
00:05:59.280 And you're trying to be fit.
00:06:00.260 You're trying to be healthy.
00:06:01.040 I understand that.
00:06:02.120 But, you know, there's a limit to this shit.
00:06:05.160 So there's things I like.
00:06:06.820 There's things I don't like.
00:06:07.940 And I would just caution everybody out there who's hungry to be successful to realize that most of these guys talking all this shit, they don't...
00:06:15.380 They don't...
00:06:16.060 They're popular on the internet.
00:06:17.420 They're not building real shit like you guys are trying to do.
00:06:19.740 Okay.
00:06:20.060 Our time is valuable.
00:06:21.220 It has to be poured into things that are going to produce a result.
00:06:24.560 And, you know, an excessive morning routine just isn't one of those things.
00:06:29.320 And so, you know, things that I like to do, I do like cold plunges.
00:06:34.980 I think cold plunge is a great way to get going.
00:06:37.120 And, you know, you can do that in a pretty short amount of time.
00:06:40.680 But, you know, I think, you know, for me, dude, it's very simple.
00:06:45.100 I wake up.
00:06:45.800 I do my gratitude exercise while I'm brushing my teeth.
00:06:49.240 Okay.
00:06:49.600 I taught...
00:06:50.840 When I'm brushing my teeth, I use that as a physical signal to consciously think about how grateful I am that I get to go do what it is that I'm about to go do for the day.
00:07:01.840 And I totally understand the point that this person's making about, you know, the minute your feet hit the floor, you're in chaos mode.
00:07:08.800 That's for any operator.
00:07:10.040 That's reality because that's your job.
00:07:11.720 But at the end of the day, man, you know, you're lucky to be able to have the opportunity to do this.
00:07:17.380 You could be working in some bullshit job somewhere, you know, and you should be making the most of it.
00:07:23.220 So, you know, my thing is, is when I wake up, I try to...
00:07:26.000 The first thing that goes through my head is, bro, you're the fucking man.
00:07:28.740 Like, you're going to fucking dominate today.
00:07:30.460 Like, you're lucky as fuck to be you.
00:07:32.380 And it's awesome.
00:07:33.440 And that's, like, the first thing I try to think.
00:07:35.420 And then I get into brushing my teeth, dude, before I take a shower.
00:07:39.660 And I start thinking about how thankful I am for what it is.
00:07:42.480 And, you know, I might hit a cold plunge before that.
00:07:45.920 But I don't get too super excessive, dude.
00:07:48.240 I don't wake up at fucking 3.30 in the fucking morning and do all this shit.
00:07:52.860 And I've never done that shit.
00:07:54.980 We have a lot of young minds who are impressionable that think that certain things are extra important to becoming financially successful and building a career.
00:08:05.240 And the truth is, man, the thing that's super important to you building a great career and becoming financially successful or becoming a tremendous entrepreneur or operator is skill set and relentlessness.
00:08:18.900 So, it's your ability to get up, take the punches, don't quit.
00:08:23.040 When you fucking get your ass beat, you learn the lesson, you apply it next time.
00:08:26.280 And if you can just master that simple formula of, you know, not quitting and learning from your mistakes and you keep going down the path, eventually you're going to get pretty far.
00:08:35.560 And it doesn't matter what you do in the morning.
00:08:37.680 Yeah, it's almost like, you know, they're more focused on prepping for the journey than they are.
00:08:42.060 Yeah, for sure, bro.
00:08:42.980 Getting to the journey.
00:08:43.540 DJ, that's what people do.
00:08:45.940 That's why, like, people, when they say they're going to, like, start working out, they go to the fucking sporting goods store and they get the gloves and the elbow fucking wraps and, like, the workout clothes.
00:08:57.820 And they get chalk.
00:08:58.760 And it's, bro, you never even touched a weight before.
00:09:00.680 You know what I'm saying?
00:09:01.860 Like, dude, you ever notice?
00:09:03.040 And, dude, like, if that makes you feel good, cool.
00:09:05.920 But buying all the gear, that ain't going to get you where you want to go, bro.
00:09:09.180 It's going to be the work.
00:09:10.100 And so people are willing to do all the prep work in any area to avoid doing the real work.
00:09:17.940 And that's what we're seeing with this morning routine shit.
00:09:20.740 And, bro, there's a lot of people out here, you know, who are doing it.
00:09:25.860 And if it works for you, great.
00:09:27.320 But don't let it suck your time and your energy to the point where you can't get on with your day and be productive.
00:09:33.180 I run my entire day just the same way I tell you guys.
00:09:37.000 I use the power list.
00:09:38.200 It's episode 16 on Real AF Feed.
00:09:41.140 Scroll back and listen to it.
00:09:42.800 This is my productivity system that I created that actually produces real results.
00:09:48.400 It is the only method I know of, the only one that if you follow it exactly as it's prescribed, you cannot fucking lose.
00:09:57.620 It's impossible to lose.
00:09:58.760 If you do exactly what I tell you to do and you do it exactly the way I show you and you did that for three years and I could go back and look at your journal and see that you did it perfect.
00:10:08.340 It would be impossible for you not to be winning after that amount of time, at least at some scale.
00:10:13.360 So it's a fail safe system that if you follow directions and you don't and you resist the temptation that you all have, which is to fuck with it and tweak it.
00:10:23.020 Okay, like you guys do with 75 hard and then you're like, oh, I don't fucking get it.
00:10:27.860 You're not in a position to make the adjustments.
00:10:30.740 The level of awareness you need to have is like you're trying to get somewhere and you're using systems that have been developed by someone who has gotten somewhere.
00:10:41.520 You are not in a position to make compromises or adjustments when you don't know what the fuck you're doing.
00:10:46.040 It's like walking into a fucking chemical engineering plant and just turning some fucking knobs.
00:10:51.800 You know what I'm saying?
00:10:52.600 Like you don't know what the fuck you're doing.
00:10:53.900 You don't have the awareness.
00:10:54.660 So like if you follow it exactly as it's laid out, dude, it's the only way I can say it's the closest thing to a guarantee I can get you to success.
00:11:02.980 I love it.
00:11:04.080 Love it, guys.
00:11:04.880 Andy, question number two.
00:11:06.460 Andy, since you're 25 years in, looking back on your journey, what are some signs that we can look for on our own success journey to reassure us that we are on the right path?
00:11:18.380 When maybe the fruits of the harvest haven't really shown yet, when you feel like you're doing all the right things, but you just haven't seen the reward yet, how do you know you're actually doing it?
00:11:28.940 Asking for my sanity.
00:11:30.400 Well, the power list is a great way.
00:11:32.540 Another feat?
00:11:33.040 Okay.
00:11:33.180 Yeah, because you track it along the way.
00:11:35.280 That's why I like it so much.
00:11:36.760 This is why I love the system so much.
00:11:39.220 It goes right back to question number one.
00:11:40.920 If you go listen to episode 16 and you get a journal and you start fucking journaling out your days, you can literally flip back and see the days you won and the days you lost.
00:11:50.820 And you can actually make a ratio out of that and say, I won 77% of the time.
00:11:55.480 What's 77% in school?
00:11:57.540 That's a fucking C.
00:11:58.800 Okay?
00:11:59.140 That means you're average.
00:12:00.420 All right?
00:12:00.900 So you got to up it.
00:12:01.920 You got to up your win rate to the 80, 90, upper 90% to get into that zone where you're really pushing hard with your momentum.
00:12:10.920 So that's a great way to track.
00:12:13.000 And the reason I like that so much is because you can look back and see exactly what you did, even when you feel like you're not moving very well.
00:12:18.680 But other things too, you know, it's not just how much money you're taking home.
00:12:24.000 You know, a lot of people confuse the end result with progress.
00:12:29.040 You know, they focused on the end result so hard, which you need to, that they cannot notice the progress along the way.
00:12:35.760 So when they're not where they want to be and they stop and they're like, fuck, I'm not even close to where I'm trying to be.
00:12:41.540 They still can't see the progress because they're blinded by the vision they have in their mind.
00:12:45.860 So you have to be able to acknowledge the progress that you made.
00:12:49.380 And one of the best ways that you can do that is by tracking it.
00:12:52.640 So that's why I'm such a big fan of that system.
00:12:54.800 And by the way, it's fucking free.
00:12:56.180 It's not like I'm selling it to you.
00:12:57.700 Okay.
00:12:58.480 It's on episode 16 of the audio feed.
00:13:00.960 But the point is, is you have to be able to stop and look around and say, all right, dude, look, I'm three years in, you know, for me, dude, like I was three years in, I still wasn't making any money, but we didn't have just one customer.
00:13:14.320 You know what I'm saying?
00:13:15.020 We had people coming in on a regular basis.
00:13:17.420 Our product inventory in our store had grown tremendously three or four or five times over.
00:13:22.820 You know, there were signs of progress.
00:13:25.020 People were wearing our t-shirts.
00:13:27.280 It was, you know, it was different.
00:13:29.140 And so we have to pay attention to the nuances of the progress, which is hard to see when we're looking at the, you know, what we want.
00:13:36.860 We want this huge life that we're ultimately trying to get to.
00:13:40.160 But that's a 10, 15 year goal, not a fucking three year goal.
00:13:43.740 Right.
00:13:44.080 So because this is a real reality, right?
00:13:46.740 Like, yeah.
00:13:47.040 And I feel like I've heard you explain this before in like the metaphor of like a hockey stick when it comes to success.
00:13:52.700 Right.
00:13:53.100 But like this time from when you plant something in the ground to when it harvest is, you don't like there's no.
00:14:00.060 Guarantee for sure.
00:14:01.260 Bro, there's a story about the Chinese bamboo tree, bro.
00:14:04.600 There's there's a there's a there's a version of the Chinese bamboo tree that you have to plant in the ground.
00:14:09.540 OK.
00:14:10.200 And for five years, nothing happens.
00:14:12.760 So that means if you're going to grow this particular kind of Chinese bamboo, you have to actually make sure for five years that the seed is not disturbed and that you water it and that you make sure that the shit doesn't get dug out or washed out or something happens.
00:14:27.320 Right.
00:14:28.340 For five years.
00:14:29.040 And then once it starts to sprout, it sprouts to 60 to 80 feet in the next eight weeks.
00:14:34.500 Jeez.
00:14:35.080 OK.
00:14:35.340 After five years.
00:14:36.240 So imagine if the farmer who grows this shit comes out and looks in the ground and says, nothing's happening.
00:14:42.800 Fuck, I quit.
00:14:44.080 Right.
00:14:44.380 What if the farmer who grows all our food does that?
00:14:47.260 What if what if all of our farmers in the United States of America planted their seeds in the ground and went out there in three days and nothing was in the ground and they said, fuck, this isn't working.
00:14:56.460 We'd all starve.
00:14:57.540 OK, so understanding that things take time is a massive part of the equation, because like I say over and over to you guys, most people don't give things enough time to materialize and they quit too soon.
00:15:09.260 I saw this clip of this woman on the Internet the other day, which might have been the dumbest clip I've ever seen in my fucking life ever.
00:15:16.780 It was this girl who was saying that if you don't get if you don't get paid what you want every two years, then you should leave your job and find a new one.
00:15:25.340 And and one of my buddies sent me the clip and was like, what do you think of this?
00:15:29.040 I said, bro, I think I'm actually dumber for hearing that, you know, like if you quit after two.
00:15:37.140 Joe, where would you be in music and your skill set if you had quit two years in?
00:15:41.560 Right.
00:15:41.960 Where the fuck would anybody be?
00:15:43.880 Where the fuck would Elon Musk be?
00:15:45.580 Where would Andy Fursella be?
00:15:47.160 Where the fuck would you be?
00:15:48.260 Are you listening?
00:15:49.480 The read the reason most people fucking fail, bro, is because they quit too soon.
00:15:54.060 They go from they go two to three years and then they say this isn't working and then they go two to three years.
00:16:00.020 It's something new and they say this isn't working and they go two to three years of something new.
00:16:03.860 They say this isn't working and it's no different than the farmer going out in the field and looking at the field after three days and saying this isn't working.
00:16:10.600 And this is why most people fail in life because you don't give yourself enough time to actually develop the skill set at the depth that you need to have it to actually progress.
00:16:21.040 And these younger kids don't understand this, you know, the ones on the Internet.
00:16:25.620 I mean, is that arrogance?
00:16:27.120 Is that I mean, how would you know that if you didn't have that perspective?
00:16:30.760 It's very easy when you're 23 years old to look at the fucking thing and be like, oh, two years.
00:16:35.240 If I don't get paid, I'm fucking leaving.
00:16:36.840 Fuck you.
00:16:37.500 But when you're 40 and you look back, you're like two years.
00:16:40.280 I can't do shit in two years.
00:16:42.040 Right.
00:16:42.400 You know what I'm saying?
00:16:43.080 So like it's ignorant.
00:16:44.280 Yeah, it's ignorance, bro.
00:16:45.380 And they just don't know.
00:16:46.500 And that's the problem with the Internet is like there should be some sort of like license that you have to like get to even talk about this shit.
00:16:53.880 Yeah, because this video had like a lot of views on it, bro.
00:16:56.580 And people are watching it.
00:16:57.500 I'm reading the comments and people are agreeing.
00:16:59.420 And you know what?
00:17:00.080 I thought there was a whole bunch of fucking broke motherfuckers right there.
00:17:03.860 Because, dude, what if I had quit in two years of being in the supplement business and decide to do something else?
00:17:09.520 What if I quit two years into my podcast?
00:17:11.500 You see what I'm saying?
00:17:14.040 Like, bro, that's not enough time.
00:17:16.340 It's not enough time for a business.
00:17:17.880 It's not enough time for a career.
00:17:19.660 It's not enough time for an entrepreneur.
00:17:22.420 You just can't learn the skills in two years, bro.
00:17:25.020 You can't do it.
00:17:25.960 You can't do it.
00:17:26.660 And you certainly can't master them.
00:17:28.800 Okay?
00:17:29.160 And mastering of the skill set, being a great executioner of these skills is what drives your paycheck.
00:17:39.300 Your ability to create value, whether you're the owner of the company or you work inside the company, is going to be determined by how good you are.
00:17:48.100 Not by how many hours you put in.
00:17:49.780 No one fucking cares how long you work.
00:17:52.240 I don't give a shit how many hours you put in.
00:17:54.880 No one does.
00:17:56.000 It's not a relevant thing.
00:17:57.680 That's what fucking the old school says.
00:18:00.540 That's what your mom and your dad and your grandpa say.
00:18:03.480 And notice, they all say the same shit.
00:18:05.660 I put in all these hours all this time, blah, blah, blah.
00:18:09.020 And I didn't get shit.
00:18:10.180 Yeah, because all those hours you put in weren't effective or productive and you didn't even really fucking try.
00:18:15.260 You went to work.
00:18:16.500 You hid in the corner.
00:18:17.640 You looked how to avoid doing any sort of valuable shit.
00:18:20.340 And you rotted for 30 years.
00:18:22.140 Congratulations.
00:18:23.000 You wasted your fucking life.
00:18:24.420 That's not good advice for the next generation.
00:18:27.520 Okay?
00:18:27.900 That's just how it works.
00:18:29.360 And if your parents tell you that, it's because they're losers.
00:18:31.820 I'm sorry.
00:18:32.940 It is what it is.
00:18:33.620 We all have to get to a certain amount of age where we start looking at our parents and looking at the people around us and saying, are these people winning or are these people losing?
00:18:41.980 And I can promise you, the people who talk about how much time they put in as the main thing, they don't have nothing else to talk about.
00:18:50.480 That's all they got.
00:18:51.920 All I got is how much time I put in.
00:18:53.620 They don't talk about the achievements they had, the things they contributed, the ideas they built out, the initiative they took, the ways they built the company or helped the company.
00:19:02.440 They don't think about that shit.
00:19:04.020 They say, I was there for 20 years and they gave me a fucking Casio watch.
00:19:08.180 Well, yeah, motherfucker.
00:19:09.320 You didn't even fucking do shit that whole 20 years, bro.
00:19:12.780 Congratulations.
00:19:13.780 Yeah, you're lucky you got a fucking Casio.
00:19:15.920 Holy fuck.
00:19:17.160 Yeah.
00:19:17.820 You know, that's what I'm saying, man.
00:19:19.180 So, like, dude, we have the value system based around successes, based around reality.
00:19:26.260 Okay, and in reality, it doesn't matter how many hours you put in, it matters how effective you are.
00:19:33.560 And here's the thing.
00:19:34.720 This is where people get confused.
00:19:36.960 It takes a shit ton of hours to become an expert at the skill set.
00:19:42.520 So, at the beginning of the fucking pursuit, you have to put in exponential amount of hours to gain the skill.
00:19:49.060 Once you become an expert at the skill, no one gives a fuck how long it takes you to do something.
00:19:54.180 I don't give a shit how long it takes fucking Joe to craft up some fucking media shit.
00:20:00.140 You know, I just want to see that it's good.
00:20:02.560 And you know what?
00:20:03.540 Because he doesn't want to spend 72 hours making a fucking piece.
00:20:07.260 He's extra skilled and he makes the shit quick and we're all happy.
00:20:11.260 And I don't sit at home and say, Joe, that's awesome.
00:20:14.020 But, you know what?
00:20:15.320 You only put three hours into that, motherfucker.
00:20:17.340 I don't give a shit.
00:20:19.000 Fuck, I hope he does it in a microwave minute, dude.
00:20:22.260 You know what I'm saying?
00:20:23.240 Like, for real, bro.
00:20:24.720 I don't care.
00:20:25.720 And neither does your boss.
00:20:26.780 Nobody cares.
00:20:27.480 We care about the fucking result.
00:20:29.320 And all of you guys out here listening to all these fucking losers tell you it's about the time.
00:20:33.600 Or this stupid lady telling you, every two hours or every two years, you got to debate.
00:20:39.760 Bro, you'll be broke as fuck with that mentality.
00:20:42.100 I promise you, you may disagree with me now.
00:20:44.980 You may think I'm full of shit now.
00:20:46.980 Come find me in 15 years and tell me what the fuck you think.
00:20:49.720 There's a whole bunch of people, a whole bunch, that come back to me now after I've been doing this for almost a decade.
00:20:54.700 And they're like, bro, when you first started talking to that shit, I thought you were crazy.
00:20:57.700 And you know what?
00:20:58.240 You were fucking right.
00:21:00.500 Similar to real AF.
00:21:01.740 Yeah, it's real shit.
00:21:02.280 Okay, so.
00:21:02.940 There's going to be a lot of people that have a rude awakening in about 10 years.
00:21:05.480 Bro, yeah.
00:21:05.940 And that's, so this is the fucking problem, dude, is that we only get one chance.
00:21:10.040 Yeah.
00:21:10.320 So, like, we can't afford when we're young to, like, make the wrong, to buy into the wrong ideology of how the game really works.
00:21:19.720 Okay?
00:21:20.200 Like, if we choose, like, if we're in this life and we only have, let's say, from 20 to 80.
00:21:27.160 Okay, 60 years to do something with our life.
00:21:30.040 And we buy into the wrong value system when we're 20 because our parents told us some fucked up shit.
00:21:35.980 Like, oh, you know, I was there for 40 years and they gave me a fucking blah, blah, blah.
00:21:40.560 And fuck them.
00:21:41.820 And fuck your job.
00:21:42.600 They don't care about you.
00:21:43.420 No, you didn't care.
00:21:45.100 So they didn't care back.
00:21:46.520 That's what happened.
00:21:47.300 And so when we get these kids to buy into this process of valuing time invested versus valuing how much they contribute and how much you're fucking them for their entire lives.
00:21:57.520 Because what happens is it becomes a self-fulfilling prophecy.
00:22:00.680 This person works.
00:22:01.940 They work.
00:22:02.460 They work.
00:22:02.740 They work.
00:22:03.040 They work.
00:22:03.340 They work.
00:22:03.740 Then they start saying, fuck, I'm not moving.
00:22:06.140 And fuck, I guess dad was right.
00:22:08.320 Dad was right, dude.
00:22:09.260 I put in five, six years here.
00:22:10.560 They don't give a shit, but they fail to stop and ask, what did you do during those five or six years?
00:22:17.240 And this goes for entrepreneurs as well.
00:22:19.720 If you have a fucking storefront, whether it be digital or whether it be, you know, brick and mortar, and you just go there every day and unlock the door and go in and don't do anything.
00:22:33.300 And you do it for five years.
00:22:34.920 You don't say, oh, I did the business for five years.
00:22:36.960 Business doesn't work.
00:22:38.300 You didn't do shit.
00:22:39.600 Right.
00:22:39.880 Okay.
00:22:40.560 So we have to be very careful as young people.
00:22:43.240 And this is why I'm bringing MFCEO project back.
00:22:45.660 This is why I'm bringing it back.
00:22:47.020 Because the young generation needs to know how the game really works.
00:22:51.220 And there's so many predators and so many liars and so many inexperienced people on the internet now who are trying to sell people a line of shit to line their own fucking pockets that they need to know the real game.
00:23:02.800 And the real game is not easy.
00:23:04.140 It's not quick.
00:23:04.760 It's not fast.
00:23:05.460 It's very hard.
00:23:06.140 You got to have high skills.
00:23:07.540 But it's possible.
00:23:08.820 And that's really all we can ask.
00:23:10.920 All we can ask is, is it possible?
00:23:13.060 And then we can decide, what am I willing to do for that?
00:23:16.000 And I can tell you, for every single motherfucker listening to this show, it is 100% possible.
00:23:20.960 But you got to understand the game and you got to play by its rules.
00:23:23.440 I love that, man.
00:23:25.380 I love it.
00:23:26.280 Guys, let's get to question number three.
00:23:27.900 Let's get into some business stuff, Andy.
00:23:30.160 Hey, Andy.
00:23:30.720 I'm 22 and I'm starting my own business.
00:23:32.740 I have started a bakery.
00:23:34.900 And I also know that 80% to 90% of restaurants don't make it past five years.
00:23:39.640 What mistakes should I be cautious for and what should I do to make a longstanding business work?
00:23:46.880 Bro, listen, bakery's an excellent example of a great storefront where experience matters, okay?
00:23:52.360 Your product's going to matter most.
00:23:54.320 Do you make good shit?
00:23:55.860 Okay?
00:23:56.200 Can you actually bake?
00:23:57.280 Does the bread taste like shit?
00:23:58.340 Or is it just your grandma that tells you you're good at baking?
00:24:01.620 Are you actually good at baking?
00:24:04.100 Go to the five best bakeries in your town and get your shit and go set it next to it and go out on a random street corner and fucking ask people to try it.
00:24:12.300 You'll get a real good idea of how good you are.
00:24:14.180 You need an unbiased understanding of how good your product is.
00:24:18.060 And if it's not good, you got to make it compete and preferably better, all right, if you can.
00:24:23.960 That might not be a day one thing, like I said in the previous question.
00:24:27.000 That might be a skill set that you have to acquire over time, like baking is, okay?
00:24:32.880 So figure out how good the product is and be honest with yourself.
00:24:37.360 Don't listen to your mom and dad and your fucking friends.
00:24:39.260 They're all liars.
00:24:40.340 Find out what people that don't.
00:24:41.840 That's right.
00:24:42.300 It's so good.
00:24:42.940 You know how it is, bro.
00:24:44.220 And then they're talking shit.
00:24:45.380 You walk out of the room like, fuck, this is nasty.
00:24:46.860 This shit was disgusting.
00:24:47.780 I'm feeding this to the fucking dog.
00:24:48.920 Andy must have made this.
00:24:49.820 Yeah, right.
00:24:50.560 So like, dude.
00:24:51.720 Yeah, dude.
00:24:52.360 So we have to understand that we have to have an unbiased, true understanding.
00:24:56.980 Is our shit good?
00:24:58.580 All right.
00:24:59.140 Now, if it's good and you want to kick the fuck out of every other bakery in town, focus
00:25:04.520 100% on customer experience.
00:25:06.780 When those people come in, you got to make them understand like, bro, I'm so glad you came
00:25:11.940 in.
00:25:12.200 I am so thankful to meet you.
00:25:13.640 It's awesome to meet you and start building community around that by making the experience
00:25:17.800 of the input and people.
00:25:19.100 Here's the best part about it.
00:25:20.360 People are so tired of being on their phones and they're so tired of social media that they
00:25:24.740 are craving companies that do business the way that business has always supposed to have
00:25:31.160 been done.
00:25:31.800 If you go back into the 60s and 50s, business was all done that way.
00:25:35.960 That's how business was done.
00:25:37.300 But as we've gotten more technology focused more and more and more and more as the years
00:25:42.720 have gone by, we've gotten less and less good at the skill sets.
00:25:46.280 Bro, one in four fucking Gen Z people bring their fucking parents to an interview for their
00:25:51.240 first job.
00:25:52.080 That's where we're at now.
00:25:53.600 Okay.
00:25:53.920 That's where we're at.
00:25:55.160 Yes.
00:25:55.940 That's where we're at with personal skills.
00:25:58.520 Okay.
00:25:59.000 So if you can develop great in-person skills and great relationship building and an in-person
00:26:06.300 environment and you have a good product, dude, your one store bakery can crush.
00:26:13.440 It will become a fucking phenomenon.
00:26:15.460 People will be lining up out the door.
00:26:18.500 So there's, there's things that you should think about when we talk about building a brand
00:26:23.980 from the ground up.
00:26:25.420 And when you focus that demand into the actual relationship building, what's happening here
00:26:31.920 is you're creating a word of mouth phenomenon.
00:26:34.100 People are coming into your, your bakery.
00:26:36.280 They're having a great fucking Danish or whatever.
00:26:40.300 Right.
00:26:40.600 Then they're meeting you.
00:26:42.300 They're meeting your team.
00:26:43.240 They're getting treated.
00:26:43.960 Awesome.
00:26:44.340 And you know what they're going to do?
00:26:45.380 The minute they walk out of that door, they're going to pick up their fucking phone.
00:26:48.240 They're going to say, Holy shit, bro.
00:26:50.300 I went to this bakery.
00:26:51.520 It was awesome.
00:26:52.240 And they're going to tell everybody.
00:26:53.300 And then not only are they going to tell everybody on their phone, they're going to
00:26:55.580 tell everybody in person, every chance they get.
00:26:57.460 Every time they go to a party, every time they go to a get together, they're going to say,
00:27:00.680 Hey, have you seen DJ's bakery?
00:27:02.780 You see what I'm saying?
00:27:04.060 So building that we're in the perfect environment for that right now, because people are craving
00:27:10.140 in-person connection.
00:27:11.640 And if you can do this, you will win.
00:27:14.880 And then to take it a step further, if you can scale that out, bro, you could crush, you
00:27:21.100 could crush everybody because have you been to any of these chain places since 2020?
00:27:25.720 No, I haven't.
00:27:27.400 Well, I'm just saying, there's no service.
00:27:29.900 They don't give a shit.
00:27:31.100 Everything's automated.
00:27:32.100 It's gross.
00:27:32.900 It's like eating at a fucking hospital cafeteria, every fucking place that we go to now.
00:27:37.700 Okay.
00:27:38.000 So I don't go back.
00:27:38.840 Yeah, that's right.
00:27:40.140 So this, there's a, I actually think as a bakery, you're in a tremendous spot if you
00:27:45.300 execute the playwright.
00:27:46.540 Let me ask you this, just, just on the, cause I want to address the restaurant part of this.
00:27:50.040 Like, have you seen, like, is that a real, is that a myth or is that a real thing that
00:27:53.620 like 80 to 90% of restaurants don't make it past five years?
00:27:56.700 Yeah.
00:27:56.940 Why is it?
00:27:57.400 Yeah.
00:27:58.000 Because it's, it's drunks opening bars, bro.
00:28:00.880 It's people who are restaurant.
00:28:02.380 So look, dude, this is a saying I use drunks open in a bar.
00:28:04.920 All right.
00:28:05.740 When, when fucking drunks open a bar, it fails because they give away, they're not opening
00:28:09.480 it for a business.
00:28:10.200 They're opening it to be cool to their buddies and have a place where they can all drink for
00:28:13.500 free.
00:28:13.960 Yeah.
00:28:14.280 So there's all kinds of businesses like that.
00:28:16.460 Like in the fitness industry, you have meat heads open in a gym.
00:28:19.560 Right.
00:28:19.920 Okay.
00:28:20.640 Well, usually those gyms fail because they're not looking at it as a, as a potential business
00:28:24.620 opportunity.
00:28:25.160 Right.
00:28:25.780 So when we go through, you know, just because you would like to have that place doesn't mean
00:28:32.000 you're going to operate it properly as a business.
00:28:34.220 So restaurants fail because people who like to go to restaurants and people who like to
00:28:38.600 go to bars, open restaurants and bars and don't run them right as a business.
00:28:41.500 And that's why they fucking fail.
00:28:42.560 So there's no abnormal, there's no abnormal, um, barrier to entry when it comes to restaurants.
00:28:49.880 Uh, other than, which is becoming a sacred scare skill, training your staff to create
00:28:55.640 the customer interactions that I was just speaking about.
00:28:58.960 Cause people are very, uh, non-personal right now.
00:29:03.080 So that's a skillset that the restaurant now has to take on 20 years ago.
00:29:06.980 These people walked in, they had people skills.
00:29:08.860 Now you have to train them.
00:29:10.200 So that's a little bit harder, but this whole idea that, you know, you're going to open a
00:29:15.020 restaurant and it's going to fucking, it's got a thousand percent chance of failing.
00:29:18.780 Yeah.
00:29:19.100 If you're going to give away your shit for free, just like if I just opened up my warehouse
00:29:23.260 here and gave my shit away for free, we'd be out of business.
00:29:25.420 That's right.
00:29:25.900 Yeah.
00:29:26.520 So it's, it's a little deceptive and that data, you know, but, uh, that's what I've
00:29:31.780 observed.
00:29:32.120 And from all my buddies who are restaurateurs, you know, they all agree that that's, that's
00:29:36.680 why they fail.
00:29:37.100 That's how it is.
00:29:37.620 Yeah.
00:29:37.960 Yeah.
00:29:38.260 I love it, man.
00:29:39.300 I love it.
00:29:40.180 We used to open up a restaurant.
00:29:42.080 It'd be the best fucking restaurant ever.
00:29:43.560 Hold on, motherfucker.
00:29:44.400 So because you like to eat it, you don't hear what I just said.
00:29:47.140 No, but you're going to keep the business side of it though.
00:29:49.100 You know what I'm saying?
00:29:49.660 Oh, I'm, I'm doing it because the food, cause I don't have enough shit going on.
00:29:53.260 Quality of the food is going to be fucking, it's going to be fucking part nine, but you'd
00:29:57.040 make sure the business shit.
00:29:57.840 This motherfucker asked me the questions.
00:29:59.460 He's sitting fucking four feet from me and then comes back and says, you know what?
00:30:04.380 I'm going to open the bar.
00:30:07.860 We're always so, uh, but like, Hey, I know that's your favorite.
00:30:12.240 Guys, that was question number three.
00:30:14.980 You want some, uh, extra sauce?
00:30:16.280 A little special sauce?
00:30:17.580 Yeah.
00:30:17.900 We're only at 30.
00:30:18.740 We can hit another one.
00:30:19.520 All right.
00:30:19.780 Let's get it guys.
00:30:20.760 Uh, question number four.
00:30:22.140 I know everybody listens to the show while they're out doing 75 hard.
00:30:25.540 So might as well try to give them a full length.
00:30:28.160 No one likes the short stuff.
00:30:30.100 You know what I'm saying?
00:30:32.940 What?
00:30:33.660 No, nothing.
00:30:35.200 Here's the girth.
00:30:36.100 Question number four.
00:30:36.840 What are you going to call your restaurant, bro?
00:30:38.760 I don't know, man.
00:30:39.440 That's what I'm saying.
00:30:40.120 Like Andy and DJ's meats.
00:30:42.700 They'd be like a nice steakhouse.
00:30:44.400 Andy and DJ's thick meats.
00:30:46.340 Thick meats.
00:30:46.920 Yeah.
00:30:47.320 Thick cuts.
00:30:48.120 Yeah.
00:30:48.500 Of meat.
00:30:49.040 Arby's might sue us, but like we have the meats.
00:30:51.180 Like we'll have the best ones.
00:30:53.580 You know what?
00:30:54.880 I'm in.
00:30:55.560 Yeah.
00:30:55.780 All right.
00:30:59.700 Yeah.
00:31:00.140 Meats.
00:31:00.400 Yeah.
00:31:00.780 Shit.
00:31:01.940 Meat sweats.
00:31:02.600 That's a good, that's a good name right there.
00:31:04.760 Now that we said that on the show, there's going to be 70 of them tomorrow.
00:31:07.300 Mm-hmm.
00:31:08.980 Yeah.
00:31:09.280 Should already be trademarked.
00:31:10.580 Yeah.
00:31:11.020 All right, guys.
00:31:11.720 Question number four.
00:31:12.580 Here's the girth.
00:31:13.520 Andy.
00:31:15.360 I've started a home improvement company from the bottom up.
00:31:19.160 Nothing 18 months ago to now, I have 1.25 million annual run rate.
00:31:24.480 We went from one to two small jobs per week to now having a four-week backlog Monday through
00:31:30.580 Saturday.
00:31:30.960 This has been done by following your guidance of intense focus on customer experience and
00:31:35.940 treating everyone like they are our only and last customer ever.
00:31:40.040 We now have an average sale of 5.5K on project and a project minimum of 1.5K.
00:31:45.460 We're now at the point where we receive calls for $500 to $900 projects where on the surface,
00:31:52.160 the dollars and cents perspective tells me to move on and that I cannot service them because
00:31:57.680 we lose money and opportunity costs with those projects.
00:32:00.760 My fear is that I am telling the universe that I don't want more clients if I do this.
00:32:05.760 Is this fear valid?
00:32:07.540 What advice do you have you have to give in this position for trying to manage fast growth,
00:32:13.540 five-star customer experience?
00:32:14.980 Yeah.
00:32:15.000 This is easy, dude.
00:32:15.840 You're overthinking this.
00:32:16.700 This is real fucking easy.
00:32:18.340 This is why I get paid the big bucks, bro.
00:32:21.200 This is so easy to solve, brother.
00:32:22.900 This is why when I get MSEO going, y'all better fucking listen because I'm going to solve this
00:32:26.940 man's fucking problems.
00:32:28.100 All right.
00:32:28.480 Are you ready?
00:32:29.160 Yeah.
00:32:29.420 All right.
00:32:29.620 One.
00:32:30.280 Awesome, dude.
00:32:31.420 18 months to go from zero to a new concept in this economy, in the construction space with
00:32:37.480 small ticket items.
00:32:39.080 That's fucking badass to do that kind of revenue.
00:32:41.640 I love that, bro.
00:32:43.040 Congratulations.
00:32:43.960 It's fucking badass, but we do have to move on, okay?
00:32:48.520 Because if you don't start moving on, you're not going to be able, you're going to be expending.
00:32:53.000 You're right now, you're in this position of earning your stripes, okay?
00:32:56.700 You're earning, you're learning, you're learning how to operate a business.
00:33:00.220 You're going to have to start putting your time into projects that are bigger and more
00:33:06.400 profitable so that you can, because we only have so much energy to put in, right?
00:33:10.480 If we only have a hundred units of energy a day and you're spending 80 of them on knickknacks,
00:33:14.620 you only got 20 to go towards the big shit.
00:33:16.500 It should be the other way around.
00:33:17.560 And so to fix that, what you actually need to do is you need to figure out a way to create
00:33:23.140 a small project department inside of your company where it would be like handyman work
00:33:28.620 or you got to, like, I've got a really good construction guy, a couple of them actually.
00:33:32.760 And they've got a couple of guys on their team that are kind of like the utility player,
00:33:37.120 right?
00:33:37.340 They can do anything.
00:33:38.380 And these guys build fucking, you know, 10, $15 million homes and properties.
00:33:43.800 But if I call them because my door is fucked up, they'll send their dude.
00:33:48.180 Right.
00:33:48.480 All right.
00:33:48.840 So, which by the way, it's usually Victor.
00:33:51.300 Victor's the fucking man.
00:33:52.360 I like Victor.
00:33:52.740 Victor's the man.
00:33:53.700 Okay.
00:33:54.100 So, uh, so what I would recommend is just creating a small handyman position or a couple
00:34:00.800 people that would handle these amount of jobs.
00:34:03.220 You're probably not in a position where you need to yet.
00:34:04.840 You probably just need a guy.
00:34:05.920 And that guy's probably only going to be used sometimes, but I wouldn't give up on those
00:34:10.200 because those are actually leads for the story that will build your bigger brand.
00:34:14.440 And a lot of those people that have those little jobs, they're going to talk about how
00:34:17.740 well your Victor does the little job, right?
00:34:21.180 Like if I own the company and I'm sending DJ over to fix the door and we're working on
00:34:26.800 $10 million projects over on the other side of the business.
00:34:29.580 What happens is the, the, the, the story that's crafted becomes fuck dude.
00:34:35.620 Andy and DJ, they don't, they're over here building 10, $15 million projects, dude.
00:34:39.840 And those still come over here and fix my house.
00:34:41.700 They came over and changed my hot water heater.
00:34:43.900 They came over and fixed the hinge on my door.
00:34:46.200 These dudes give a fuck.
00:34:47.660 And if you can do the amazing, if you can do the small jobs amazingly, that creates a
00:34:54.540 story that gets spread, which brings you more big ticket business on the other side.
00:34:58.460 So that's why you don't just want to, you want to grow, but you don't want to abandon
00:35:02.600 it.
00:35:02.920 All right.
00:35:04.100 That's, that's, that's a hundred million percent what I would do and what you should do.
00:35:08.300 Let me ask you this though, because I feel like that makes sense.
00:35:10.200 How I'm saying this, because what you're, while you may not on a $500 job, while you're
00:35:15.300 going to get to a point where they're like, fuck dude, that's, that's not worth the time
00:35:18.820 to do.
00:35:19.540 It is worth the time to do because of the marketing that comes from it.
00:35:23.860 People don't buy because of, you know, generally because of advertising or brands or what they
00:35:30.360 really buy from is stories.
00:35:32.120 They buy from the stories that people, they know, if you think about, if you think about
00:35:36.920 how you buy things, it's not just because you see an ad, the conversation usually happens
00:35:43.220 like this, bro.
00:35:45.580 Have you seen the ad for those new shoes?
00:35:48.160 Oh yeah.
00:35:48.780 Those white ones.
00:35:49.500 Yeah.
00:35:49.820 Bro.
00:35:50.260 What do you think of those?
00:35:51.540 And you're going to say something like, well, I don't know, but Steve's got them, bro.
00:35:54.820 He fucking loves them.
00:35:55.920 And that story goes from Steve to DJ to Andy.
00:35:58.540 And then I'm like, fuck it.
00:35:59.540 I'm going to try it out.
00:36:00.600 Okay.
00:36:00.940 So what this is about is this is about controlling and creating a great brand story that is spread
00:36:08.620 from customer to customer to customer and customer spread brand stories, not based
00:36:14.120 around how much they spend, but based around how great you make the story.
00:36:18.340 Okay.
00:36:19.020 So, and a lot of times, like in this scenario where you have, let's say a $200 ticket job
00:36:25.080 and they know you're over here working on big stuff.
00:36:27.840 They fucking know that.
00:36:29.500 So like, it means more to them.
00:36:31.440 Right.
00:36:32.440 Does that make sense?
00:36:33.260 So they appreciate, they appreciate it more.
00:36:36.300 And then they're like, they're more likely to share the story, which grows your, uh, your
00:36:41.020 funnel and you get more customers.
00:36:42.540 Yeah.
00:36:42.900 That's why I was going to, cause I feel like my, like my, my, my question to this though,
00:36:46.420 I want to ask you is I feel like this, and this may be a mistake, you know, I've, I've
00:36:50.960 had to deal with a few construction companies.
00:36:52.860 Right.
00:36:53.640 But it's almost, they feel like there's almost this mentality that the customer, like I'm
00:37:00.300 never going to, like, you're only going to be my customer this one time.
00:37:03.300 Right.
00:37:04.180 Like, Oh yeah.
00:37:04.900 In the construction space.
00:37:05.820 Yeah.
00:37:06.140 Right.
00:37:06.360 Right.
00:37:06.560 Yeah.
00:37:06.740 But that's not true.
00:37:07.640 It's not.
00:37:08.020 That's what I'm saying.
00:37:08.480 Can we, can we factor fiction, you know, like this band, this myth here?
00:37:11.940 Yeah.
00:37:12.080 That's not true.
00:37:12.760 That $200 ticket customer.
00:37:14.400 He might, he might, you know, want to build his daughter house or something like that.
00:37:18.260 Dude, you never know, man.
00:37:19.440 And you never know who they know.
00:37:21.280 That's the thing.
00:37:22.380 Yeah.
00:37:22.620 Bro.
00:37:22.780 There's this story about a guy named Jeff Jarvis, who was a Dell computer.
00:37:27.800 Uh, he, okay.
00:37:28.720 So way back, like in, it was like the nineties, I believe.
00:37:31.420 It was, it might've been the two thousands.
00:37:34.120 There was a guy, his name was Jeff Jarvis.
00:37:36.580 And if you go read about his story, it's called Dell hell, Jeff Jarvis.
00:37:40.900 So this guy was a, he loved Dell computers, loved them.
00:37:45.600 Remember Dells?
00:37:46.380 Yeah.
00:37:46.780 Okay.
00:37:47.220 Well, the reason you don't really remember him is because of Jeff Jarvis.
00:37:49.820 All right.
00:37:50.600 So Jeff Jarvis had a Dell computer and he had a number of Dell computers.
00:37:56.280 I'm summarizing the story.
00:37:57.520 It's been 10 years since I read it.
00:37:58.920 So if I get some of the details wrong, it is what the fuck it is.
00:38:01.940 Yeah.
00:38:02.200 Right.
00:38:02.740 But he loved Dell computers.
00:38:04.240 Okay.
00:38:04.580 And he got a Dell computer that gave him a lot of problems.
00:38:07.140 It was a lemon computer and he tried to get them to replace it and they wouldn't.
00:38:11.500 And so what Dell didn't know is that Jeff Jarvis at the time was one of the biggest bloggers
00:38:18.060 in the world when the internet was pretty new still.
00:38:20.460 So to have a massive blog was like way more powerful than even having a huge social media
00:38:26.900 presence because there was no other presences for people to position themselves in.
00:38:32.240 So being a massive blogger back then was like being Oprah, right?
00:38:36.460 Like whatever the fuck I say, millions of people are going to do.
00:38:40.100 Yeah, bro, real horsepower.
00:38:42.240 And they didn't know that.
00:38:43.580 And so this dude asked him to replace the computer and they gave him the runaround and wouldn't
00:38:48.800 do it.
00:38:49.240 And like it was like a thousand dollar computer, right?
00:38:52.020 Well, anyway, this guy starts writing about the experience on his blog.
00:38:57.300 And bro, over like a few years, this went on and on.
00:39:00.720 He cost Dell something like $15 billion.
00:39:04.820 Holy shit.
00:39:05.720 Yes.
00:39:06.460 One customer, one customer cost them billions of dollars because they wouldn't replace a
00:39:13.080 thousand dollar fucking laptop because they didn't.
00:39:16.120 And so here's the lesson of the story.
00:39:18.180 Every customer is Jeff Jarvis.
00:39:19.880 If you treat every customer like they're Jeff Jarvis and that they're going to turn around
00:39:24.840 and they are now because everybody's got social media and you treat every customer like they're
00:39:29.760 going to turn around and tell the story of whatever it is, bro, that's, that's free leads.
00:39:34.520 That's free branding.
00:39:35.980 That's, that's how you do it.
00:39:37.980 That's how we did it in the 1800s, bro.
00:39:40.480 It was all word of mouth.
00:39:42.080 We're still humans.
00:39:43.480 We still operate on word of mouth.
00:39:45.120 We just do it through technology.
00:39:47.020 So when these companies get so big that they don't think it's worth servicing the little
00:39:52.780 guy, they're making a massive mistake because the little guy can be a big fucking problem
00:39:57.480 with technology.
00:39:58.640 So how do you counteract that?
00:40:00.740 Well, you counteract that by assuming that every single person that you deal with every
00:40:04.200 single day has the power to fucking tell the entire world if you did something fucked
00:40:08.320 up.
00:40:08.900 You see what I'm saying?
00:40:10.600 So when you own a big company, like a construction company or like a,
00:40:15.120 you know, you're doing driveways or something and you think like, like, oh, this is a one
00:40:19.580 time thing.
00:40:20.060 I could cut a corn.
00:40:20.820 You're making a big mistake, bro, because that person can flip over their phone right
00:40:24.440 there and be like, look at this bullshit they did in my fucking house.
00:40:27.520 Look at this shit they did in my driveway.
00:40:29.280 I just saw one of my buddies who's building a massive house in fucking Tennessee, bro.
00:40:33.960 And they, they built the driveway in the wrong spot.
00:40:37.180 Oh, and this guy's posted on the internet.
00:40:39.100 You know what I'm saying?
00:40:39.700 Like, dude, and we're talking like a fucking $15 million house, bro.
00:40:43.720 This ain't like a fucking, but it doesn't matter if it was, if it was a hundred thousand
00:40:48.600 dollar house, the driveway should be in the fucking right spot.
00:40:51.200 And if it ain't tear it up, put, do it again.
00:40:53.980 And that's what the fuck it takes.
00:40:55.200 Like you're right.
00:40:55.700 But the point of this is, is that customers know people.
00:40:59.420 And at any given time, you, you are not just dealing with the customer.
00:41:03.160 You were dealing with the customer's network.
00:41:05.260 That's the age that we live in.
00:41:06.860 So if you own a big company or a big brand and you think, oh, we only deal with this
00:41:12.020 person once or twice in their life, you're making a big mistake because that person knows
00:41:16.660 infinite amount of people.
00:41:18.180 They can get in touch with every single person they've ever fucking known since fucking
00:41:23.220 preschool on their fucking cell phone with two clicks of the fucking phone.
00:41:28.020 So we've never lived in an age like that.
00:41:30.160 So when you look at how negative or positive that can be, the implications are massive.
00:41:36.380 So you should always treat every single opportunity, whether it's a $200 hinge, a hundred dollar,
00:41:41.900 uh, you know, doorknob that you fix.
00:41:44.600 Think about that.
00:41:45.460 A hundred dollar doorknob.
00:41:47.100 We're living in a fucking weird ass time, bro.
00:41:50.400 I say that shit.
00:41:52.460 I'm just saying, bro.
00:41:53.580 Just think about that shit, bro.
00:41:55.000 A hundred dollar doorknob.
00:41:55.900 Yeah.
00:41:56.420 We got to do something about these taxes.
00:41:57.840 That's, that's tomorrow on CTI.
00:41:59.260 We'll talk about that.
00:42:00.160 But the point is, the point is, is that you want to treat these people as if they are
00:42:06.400 the Jeff Jarvis, as if they were, are going to tell the whole world.
00:42:09.680 And you want to make sure that they are not just satisfied, that they are fucking thrilled.
00:42:14.980 I love it, man.
00:42:15.960 Yeah.
00:42:16.920 Well, guys, Andy, that was four.
00:42:19.140 That was four.
00:42:19.800 Don't be a whore.
00:42:21.480 Or do.
00:42:22.880 All right.
00:42:23.700 Don't be a whore.
00:42:24.680 Share the show.
00:42:25.260 Yeah.
00:42:25.940 Went from sleeping on the floor.
00:42:27.820 Now my jewelry box froze.
00:42:29.520 Fuck a pole.
00:42:30.320 Fuck a stove.
00:42:31.180 Counted millions in the cold.
00:42:32.840 Bad bitch.
00:42:33.680 Booty swole.
00:42:34.520 Got her on bankroll.
00:42:36.160 Can't fold.
00:42:37.040 Doesn't know.
00:42:37.840 Headshot.
00:42:38.680 Case closed.
00:42:39.340 Close.
00:42:39.680 Close.
00:42:39.780 To be continued.
00:42:47.160 Bye.
00:42:48.120 Bye.
00:42:51.420 Bye.
00:42:51.820 Bye.
00:42:56.120 Bye.
00:42:56.960 Bye.
00:42:57.040 Bye.
00:42:57.700 Bye.
00:42:59.200 Bye.
00:43:07.300 Bye.
00:43:08.560 Bye.
00:43:09.240 Bye.