REAL AF with Andy Frisella - 660. Inputs & Outputs Ft. James "The Iron Cowboy" Lawrence & Sal Frisella

00:00:00.000 What is up guys, it's Andy Fursella and this is the show for the realists say goodbye to

00:00:20.560 the lies, the fakeness and delusions of modern society and welcome motherfucking reality.

00:00:25.280 Guys, today we have a special treat for you, a special Saturday treat.

00:00:30.000 I'm sitting here with my good friend, Mr. James Lawrence.

00:00:34.720 What's happening, brother?

00:00:35.840 Hey man, it's kind of surreal.

00:00:37.600 I hear that sound all the time and then just be sitting here watching you like pound that

00:00:41.200 out, man.

00:00:42.200 It was magical.

00:00:43.200 Thank you for that moment.

00:00:44.200 I loved it.

00:00:45.200 Your big reason why we're here, you know, if you guys don't know James, James has been on

00:00:49.880 the show before.

00:00:50.880 He's been instrumental in changing hundreds of thousands, millions of lives with the example

00:00:57.560 that he sets.

00:00:58.560 He's otherwise known as the Iron Cowboy.

00:01:00.560 He's done some incredible feats in life.

00:01:03.280 He's a tremendous human being.

00:01:05.280 Some of the things you might know him for is he did 50 Ironmans in 50 states in 50 consecutive

00:01:12.000 days.

00:01:13.000 He also ran 101 full length Ironman races in 101 consecutive days.

00:01:20.280 I mean, he's raised an amazing family.

00:01:23.000 He's an amazing dude.

00:01:24.000 I mean, what else, what, what, what, what else have you done, man?

00:01:27.000 Wait for you to cure some stuff?

00:01:28.720 Like, I mean, water?

00:01:29.720 Yeah.

00:01:30.720 I mean, oh yeah, we got another guy over here.

00:01:32.760 We happen to have my brother, Sal.

00:01:34.440 You guys, you guys asked for Sal.

00:01:36.440 Fuck, man.

00:01:36.900 It's every day.

00:01:37.620 Yeah.

00:01:38.040 Every day.

00:01:38.700 They said.

00:01:38.920 It's probably the biggest DM I get.

00:01:40.280 They said, replace DJ with Sal.

00:01:42.060 I didn't know this was going to be Christmas and I get to do Andy, Sal, and DJ all in one

00:01:45.540 go.

00:01:45.800 It's like, this is amazing.

00:01:46.620 To force him.

00:01:46.940 Listen, you could cut that audio clip and turn it into some weird stuff, James.

00:01:52.440 In the day and age of A&I.

00:01:54.340 Yeah, there we go.

00:01:55.880 They said they need somebody to make fun of DJ, so here we go.

00:01:59.340 I'm in.

00:01:59.860 See how it works.

00:02:00.900 Guy's still got his Christmas lights up.

00:02:02.300 Too easy of a target.

00:02:03.300 Oh, man.

00:02:03.760 So, what's been going on, man?

00:02:05.500 What do you got going on?

00:02:07.180 Yeah, man, life's been interesting since the 100 and just pushed in a million directions

00:02:11.080 been doing speaking.

00:02:13.840 Really happy and thrilled to announce that I'm back to racing, back to competitive, back

00:02:18.840 to feeling myself.

00:02:19.760 Yeah.

00:02:20.120 Doing some world championships later this year.

00:02:21.660 In fact, in a couple weeks, I'm headed to South Africa.

00:02:24.160 Where at?

00:02:24.940 Cape Town.

00:02:25.880 That's awesome, dude.

00:02:26.560 A race called Cape Epic, and it's the largest mountain bike stage race in the world.

00:02:31.520 And a team race, eight days long.

00:02:33.900 Haven't you done this one before?

00:02:35.160 I did it in 2016.

00:02:36.240 Yeah.

00:02:36.580 Yeah.

00:02:36.920 That's what I thought.

00:02:37.560 Yeah.

00:02:37.860 And I was kind of new to mountain biking.

00:02:39.940 Yeah.

00:02:40.260 And so, I'm super pumped to go back.

00:02:42.020 Same partner, guy that we coached in South Africa named Mario, and we're going to attack

00:02:46.160 it this year.

00:02:46.760 Yeah.

00:02:46.920 It's going to be a lot of fun.

00:02:47.900 Do you fly your bike over, I'm assuming?

00:02:49.500 Yeah, for sure.

00:02:50.200 Yeah.

00:02:50.340 You don't want to tackle an all-mountain, wicked terrain on a rental.

00:02:55.460 That's something you want to go on your steed, something you're really familiar with, something

00:02:58.920 you've done a lot of training on.

00:03:00.060 How do you train for that?

00:03:01.900 Well, it's super tough in the winter of Utah, you know, because we got to do a lot of it

00:03:06.380 inside.

00:03:06.880 But we train a lot with power, and so, you know, you just try to get your numbers way

00:03:11.360 up and get as powerful as you can.

00:03:12.920 Did you see that video I sent you last night on social?

00:03:14.180 Are you talking about power generation?

00:03:16.080 Yeah.

00:03:16.420 Watts that you're producing.

00:03:18.300 So, just like on the core bike.

00:03:20.960 Or Peloton or anything else.

00:03:22.440 Peloton, yeah.

00:03:22.720 So, we have power meters on our bikes, and it tells us exactly how much power generating

00:03:28.020 to the drivetrain.

00:03:30.280 But, yeah, you sent me that video last night.

00:03:31.880 Yeah, yeah.

00:03:31.940 So, true cyclists go power per kilo.

00:03:34.000 So, that's like the dick measuring contest.

00:03:36.860 Yeah, pounds per kilogram.

00:03:38.100 So, it's just like cars.

00:03:39.280 Power to weight.

00:03:39.780 Pretty much, yeah.

00:03:40.660 Yeah.

00:03:41.040 It's torque.

00:03:41.280 You're right, because the video he sent me was Lance Armstrong, and it was back in his

00:03:44.360 heyday, and the interviewer said, how many, what was, it's called an FTP, Functional

00:03:48.480 Threshold Power, and what was the, what was your 30-minute power during this time frame?

00:03:54.020 And this number will make sense to some people, not to most, but it was 500 watts for 30 minutes.

00:04:01.000 And at what he weighed at the time, that is insane.

00:04:05.260 The average general guy walking around, you couldn't do it for 10 seconds.

00:04:09.560 No.

00:04:09.940 I mean, if I get up-

00:04:10.840 This is five minutes straight?

00:04:12.380 30.

00:04:13.000 Wait, 30 minutes straight, 500 watts.

00:04:14.860 500 watts output.

00:04:16.380 And I'm going to-

00:04:17.000 That's a professional cycler.

00:04:18.520 That's Lance Armstrong.

00:04:19.660 Okay.

00:04:19.940 In his heyday.

00:04:20.560 It's insane.

00:04:21.500 Like, that number, like when you go, so I was just messing around in a Peloton just

00:04:24.940 trying to hit it just to see what trying to hold 500 would be.

00:04:27.500 And to James' point, if you can hold it for 40, 50, 60 seconds, like you got a pretty

00:04:32.820 good, like you're getting in it, especially if you're in the saddle, like sitting down.

00:04:37.080 That little guy, to be able to put that down for 30 minutes, like it's unbelievable actually.

00:04:42.020 Like it's a number that-

00:04:43.220 It's unworldly.

00:04:44.420 Yeah.

00:04:44.640 And so you think about these guys, like these little guys that are running the Tour de

00:04:48.000 France, like they're machines.

00:04:49.600 They're not like-

00:04:50.220 And what people don't realize is the bigger you are, the more watts you can push.

00:04:53.420 Yeah.

00:04:53.580 So like you could probably get on a bike and push some heavy numbers for a short period

00:04:56.920 of time.

00:04:57.360 Right.

00:04:57.960 But those guys are 140 pounds, 135 pounds pushing that.

00:05:01.460 So that's your pounds per kilogram formula that you're talking about.

00:05:04.340 Once you get above like four point something, like you're in another class.

00:05:07.160 And he was running seven, right?

00:05:08.300 Oh, it's-

00:05:08.720 I know that's stupid for some of the audience.

00:05:10.300 He was not even on the chart of where it is.

00:05:12.600 I think it shows you though the feats that, you know, these elite athletes that have to

00:05:15.680 train, you know, they're not professional sports and, you know, baseball, football, you

00:05:19.060 know, hockey, the things we watch on TV.

00:05:20.660 But when you really start finding down, like looking at the humans, the ability and the

00:05:24.720 level that these guys can get to and that they train for and the amount of power that

00:05:28.540 they can generate based off of training, it's insanity.

00:05:31.200 It really is something special to watch.

00:05:33.460 Yeah.

00:05:33.600 They're on a whole nother level.

00:05:34.920 What, what, when you like, I mean, James, you know as much about mental toughness as anybody

00:05:43.380 on the planet, in my opinion.

00:05:45.120 You know, like you've done some of the most incredible human feats that have been done by

00:05:49.300 a human being, um, ever, you know, when we talk about when an average person thinks about

00:05:56.600 doing one of these events, like, like they're going to go run a marathon or they're going

00:06:00.360 to go from zero to doing something that they're going to prove to themselves.

00:06:05.280 What do you think the first thing is that these people have to get, get in their mind

00:06:09.780 to get right, to go on that journey?

00:06:12.340 Yeah.

00:06:12.460 I think the biggest mistake people do is they try to go from zero to an Ironman or

00:06:17.180 zero to a marathon.

00:06:18.840 And yeah, most people can do it in a survival state.

00:06:22.200 Um, but the biggest thing they gotta do is they got to start small and build those foundational

00:06:26.380 blocks and get that experience.

00:06:28.280 And, you know, it's interesting because people see my headline and they're like, oh man, I,

00:06:31.360 I can't do what that guy did.

00:06:32.760 You see the 50, you see the a hundred or whatever it is.

00:06:34.760 We ran across Greece.

00:06:35.600 We biked across the country, whatever.

00:06:37.640 Um, then I realized my journey started with a four mile fun run that I struggled through.

00:06:42.680 And then my wife called me pathetic and signed me up for a marathon and said, figure it out.

00:06:46.740 And I was like, dude, running stupid.

00:06:48.600 Like, I don't understand why people do this.

00:06:50.320 What's that, Sonny?

00:06:50.880 Thanks, Sonny.

00:06:51.400 Yeah.

00:06:51.540 Thanks, Sonny.

00:06:52.140 Well, and now every time it's something, she's like, man, why are we still doing this

00:06:54.900 stuff?

00:06:55.060 And I'm like, Hey, it's your fault.

00:06:56.140 Yeah.

00:06:56.300 Yeah.

00:06:56.860 We started this whole thing, but, and then we found triathlon and we started getting

00:07:00.280 together, but it was those foundational blocks.

00:07:02.860 And, and I did, I did really fast, intense racing, um, short distance before I ever started

00:07:09.200 to lengthen it out.

00:07:10.060 And if you look at every single world champion today, both in the half Ironman and full Ironman

00:07:14.220 distance, they started with foundational short distance, power, explosive, and speed, and

00:07:20.920 then started to lengthen it out.

00:07:22.200 And so really for anybody that's getting going and wants to tackle something big, like let's

00:07:26.240 start working on the fundamentals and the foundation.

00:07:28.660 So like any sport or any business, like you got to really bring it back to the basics to

00:07:32.940 start.

00:07:33.560 Yeah.

00:07:33.700 And that's, I mean, I think that's a commonality across life in general.

00:07:36.160 I mean, at here at HQ or first form, you know, one of the, one of the biggest things

00:07:40.140 is, you know, setting people up for success in their, in their fitness journey.

00:07:43.440 You know, I want to lose a hundred pounds.

00:07:44.700 It's a great goal, but you know, they have to learn the foundations, 21 days, 28 days of

00:07:49.700 building these small habits that they can stack on top of each other in order to get

00:07:52.960 there.

00:07:53.680 And, you know, and I always tell people like, Hey, you didn't put on a hundred pounds in

00:07:56.780 30 days.

00:07:57.240 You're not going to lose a hundred pounds in 30 days.

00:07:58.900 And so you have to put one foot in front of the other and start stacking these wins

00:08:02.560 and stacking these behavior changes, these habits to create the change that you want

00:08:06.680 to see.

00:08:06.980 And then you got to cross time.

00:08:08.160 You got to give yourself some time in that saddle, if you will, to, to be able to get

00:08:10.780 to where you want to go.

00:08:11.560 Well, and the concept that people really need to like figure out or imprint in themselves

00:08:15.480 is invisible progress.

00:08:17.040 Yeah.

00:08:17.500 Because there's a lot of stuff that's happening behind as you're showing up, as you're doing

00:08:21.480 the work.

00:08:21.860 And then all of a sudden one day you get that tipping point to where like all that progress

00:08:25.620 like loads on and then you go, okay, that's why I was showing up.

00:08:29.060 Yeah.

00:08:29.240 And it's parallel life or business or anything.

00:08:31.240 A hundred percent.

00:08:31.640 You know, there's a lot of times you go through times in your business where you're working

00:08:35.780 real hard.

00:08:36.440 You don't think that things are happening.

00:08:37.660 And then all of a sudden things start going real fast.

00:08:40.080 And it's not that they weren't happening.

00:08:41.480 You just couldn't see them happening.

00:08:42.820 Well, it's like your story.

00:08:43.760 Nobody saw that, that foundational work and then boom.

00:08:45.740 Oh, first form came out of nowhere.

00:08:47.260 Yeah.

00:08:47.760 No, it did not.

00:08:48.660 Like, and people like me, Oh, you got, you did a hundred Ironmans.

00:08:51.080 Well, that started with a pathetic four mile fun run, right?

00:08:53.600 Right.

00:08:53.760 It's just that, that, that work that nobody, that invisible progress that nobody's seen.

00:08:58.000 What is the timeframe from run one to a hundred, a hundred, a hundred one Ironmans?

00:09:02.780 So 2004 to 2021.

00:09:06.860 21.

00:09:07.780 So 17, 17 years wild.

00:09:10.200 Yeah.

00:09:10.320 So 17 years of foundational sacrifice to get to that moment.

00:09:15.080 And one of the biggest concepts I talk about is you can't go from zero to a hundred.

00:09:18.580 You can't go from zero to where, where this company's at now.

00:09:22.760 Like there's so many steps in between, but I think that's the, that's the part that a

00:09:26.880 lot of people back down from.

00:09:27.860 Right.

00:09:28.020 Because when you look at, when they compare themselves in business, if you have somebody

00:09:30.780 who's 17 years in business in front of you and you're comparing your journey, your startup

00:09:34.720 to their 17 years, like what everybody does, it is.

00:09:37.820 And it's deflating as hell.

00:09:39.040 You're like, well, look, they got this or they got that.

00:09:41.280 Or, you know, how come we can't do that?

00:09:42.980 It's like, cause I got 17 years in front of you, you know?

00:09:45.520 And, and, you know, we think about that in the finished journey life all the time is

00:09:49.060 you, the comparison is a thief of joy.

00:09:51.160 And so when you're constantly comparing your journey to somebody else's or, you know, your

00:09:55.540 business to somebody else's or, you know, whatever, whatever it may be, you know, you

00:09:59.660 have to realize that it takes time.

00:10:01.380 It's investment.

00:10:02.260 It's time in the saddle.

00:10:03.240 It's time under tension and realizing you have to learn and adapt and make the changes to

00:10:07.420 get to where that person is.

00:10:08.680 And that's the journey, right?

00:10:09.840 That's what most people don't like because the work's uncomfortable and it's not fun all the

00:10:13.500 time to compare yourself to their end result, compare yourself to their inputs, no shit

00:10:18.380 to their actions.

00:10:19.020 Yeah.

00:10:19.280 Compare your work to your work.

00:10:20.700 Right.

00:10:21.220 Yeah.

00:10:21.500 Like if you're the end result, that's going to get you every time.

00:10:24.000 How many, like, I'm curious to what both Sal and James, what you guys think on this,

00:10:27.820 but like, you know, you said the comparison is a thief of joy in your opinion.

00:10:34.080 Cause I have my own opinion.

00:10:35.440 When, when do you think it's right to compare?

00:10:38.940 I mean, I think in general, it's okay to be consciously aware.

00:10:42.760 Um, but when you're looking at, you know, your journey, everybody has a different starting

00:10:48.040 place, right?

00:10:49.280 So to look at the measurement of success, I think you have to understand where is baseline,

00:10:53.400 where is zero and where have you made the progress to?

00:10:56.060 And if you started at, let's say zero and somebody else started at 50 and our goal is

00:11:01.780 to get to a hundred, but you made it to 70 or, you know, I made it 75 and you made it to

00:11:06.060 a hundred.

00:11:06.320 I made 75 basis point move.

00:11:08.020 You made 50.

00:11:08.960 So who's better?

00:11:09.740 The guy that got to a hundred or the guy that got 75.

00:11:11.540 And so when I think about it, it's like, you know, we all compare ourselves specifically

00:11:16.700 now in social.

00:11:17.500 It's like, Oh, everybody else has this.

00:11:18.740 And this is what happens.

00:11:19.600 Everybody robs each other of their own joy.

00:11:21.180 It's like, how far have you come?

00:11:23.040 You know, how much weight have you lost?

00:11:24.220 How many, how many races have you done?

00:11:26.500 Yeah.

00:11:26.600 You might not have done 101 Ironmans, but you did one.

00:11:29.180 You know what I mean?

00:11:29.860 Most people.

00:11:30.180 And a year ago I was 300 pounds.

00:11:31.620 Yeah.

00:11:31.860 Or most people did zero.

00:11:33.220 I stopped people immediately when they come up to me like, Oh, I didn't do it.

00:11:37.120 I'm, I'm, I didn't do what you did, but I, I did, I did a 70.3 and I'm like, dude, don't

00:11:40.900 say that.

00:11:41.380 That's awesome.

00:11:42.180 I did a 70.3 and pound your chest and shake my hand.

00:11:45.360 And I'm going to tell you that was amazing.

00:11:47.180 And it's interesting that you're on with that too.

00:11:49.620 That is, that is, yeah.

00:11:50.780 I just want to see people win.

00:11:52.260 Yeah.

00:11:52.560 We're in this day of social media where everyone's the coach and everybody's the

00:11:55.480 expert and everybody's the mentor.

00:11:56.660 And it's literally paralyzing society from starting because of fear of this judgment.

00:12:01.780 Yeah.

00:12:01.960 We don't want to look stupid starting like we're a beginner.

00:12:04.280 Right.

00:12:04.460 And it takes maturity and humility to not compare yourself, be okay where you're at.

00:12:09.600 In fact, I had this really cool experience where I got to fly in an F-16 jet.

00:12:13.540 No shit.

00:12:14.200 That's awesome.

00:12:14.560 It was incredible.

00:12:15.740 And you know, we hear that's badass, dude.

00:12:17.440 I will send you the video.

00:12:18.380 It is so frigging cool.

00:12:19.660 We hit, we hit seven G's on takeoff.

00:12:21.740 We went from zero to 20,000 feet in 15 seconds.

00:12:25.020 And, um, on takeoff, the video is hilarious.

00:12:28.260 Cause I'm like, you can't see my face, but I'm like, eyeballs are massive.

00:12:31.200 I'm freaking out.

00:12:31.940 I'm milliseconds away from blacking out.

00:12:33.760 And the pilot's like having a Sunday dinner conversation with a tower.

00:12:37.660 James, you're with me.

00:12:38.600 Yeah.

00:12:38.900 No, for sure.

00:12:39.560 Like, and I'm just like freaking out that the suit is, it's plugged into the jet.

00:12:42.700 It's compressing.

00:12:43.300 It's sending all the blood to my brain.

00:12:45.060 And, uh, we, we finally level out and we're upside down and we flip over.

00:12:49.240 And, uh, I just thought to myself, man, I am so glad it's not this dude's first day on

00:12:53.280 the job.

00:12:53.640 You know, he's a freaking expert and he's surrounded himself with this amazing team.

00:12:58.780 And then later I thought about it and I'm like, dude, every journey has a humble beginning.

00:13:02.880 Yeah.

00:13:03.200 And he didn't like, he spent thousands of hours in the simulator and all this, and then

00:13:07.720 working with his, the tower and the team and the guys on the ground and all that.

00:13:10.920 And I'm like, I wish people had more courage to just like start and be humble and be okay

00:13:17.220 with like sucking when you first start something, because you're going to be terrible.

00:13:20.980 In fact, I, in my stage presentation, I put up this hilarious picture of me in the pool.

00:13:26.260 I'm, I'm, it's my first triathlon.

00:13:28.520 I'm gripping to the side of the edge of the pool.

00:13:31.120 I'm gasping for air.

00:13:31.980 I'm wearing a nose plug.

00:13:33.480 I'm about to get out of the water to jump on a borrowed bike.

00:13:36.300 And I'm like, I'm so grateful I had the courage to start because nobody looks at that person

00:13:40.620 in that moment and says, that's the guy.

00:13:43.080 Yeah.

00:13:43.420 Yeah.

00:13:43.600 Cause I wasn't the guy yet, but I was okay.

00:13:45.420 No, they were laughing.

00:13:46.200 No, they were laughing at me.

00:13:47.420 Like they're going to do with the nose plug on.

00:13:48.840 Right.

00:13:49.000 But I was so glad that I had that a little bit of humility in me to like, to be made

00:13:53.580 fun of in that moment because it completely changed my life.

00:13:56.580 Like that was the starting point of like a trajectory that I would have never predicted.

00:14:00.860 Bro.

00:14:01.120 Isn't that the starting point of anything great though?

00:14:03.680 Right.

00:14:03.980 But, but social media is paralyzing people from taking that step.

00:14:07.140 No, it definitely is.

00:14:08.280 Fear of judgment.

00:14:08.960 And it's so sad to watch this new generation be like frozen in their footsteps because they're,

00:14:14.180 they're missing out on the whole point of life, which, which, which is the experiences

00:14:17.580 and the journey and the growth that you, that you have through that.

00:14:20.580 And so for me, like I've got five kids and I'm, I'm so grateful that we gave them a front

00:14:25.300 row seat to like embarrassment, humiliation and growth because I have five unbelievable

00:14:31.300 children now that are like fearless, mentally tough.

00:14:34.800 And I, I stack them up and I'm not being a braggadocious dad, but like my kids are better

00:14:39.980 than yours.

00:14:40.420 I look and I like do a straight up comparison against their peers.

00:14:45.120 And I'm like, okay, I'm not worried about my kids anymore.

00:14:47.140 DJ, he's not, I know he wasn't talking to me.

00:14:48.860 He wasn't talking to me.

00:14:50.720 I get over there.

00:14:51.360 You know what I'm saying?

00:14:52.700 Get a little of that Midwest up that ass.

00:14:55.680 No, but my, I mean, that's a great way to look.

00:14:57.460 And this is why for me, this is, you know, I'm so fortunate that I was able to play baseball

00:15:00.780 and you know, and the reason being is because like, when you look at the sport of baseball,

00:15:04.880 you have to fail seven out of 10 times to be the greats.

00:15:09.160 Like the guys who hit 300, they go to the hall of fame.

00:15:12.960 And so you become so comfortable with failure.

00:15:15.480 Like I'm so used to walking up into a stadium.

00:15:17.960 It's got 10, 15, 20,000 people.

00:15:20.260 And you know, if you're at home, they're cheering for you.

00:15:22.260 If you're on the way, they're yelling at you and they're screaming at you and you fail.

00:15:26.240 And if, you know, if there wasn't a progression of the fail, like when you're a little league,

00:15:29.680 you strike out, you get comfortable with it.

00:15:30.940 And you get to high school, you strike out, you come to get to college.

00:15:33.120 You're like, all right, this is kind of normal.

00:15:34.280 You get, you know, and then you start working your way through it.

00:15:35.680 You're like, well, this is, this is how life is.

00:15:37.820 Yeah, if you went up there on day one, dude, and struck out and everybody's cheering,

00:15:41.380 you'd be like, what the fuck is this?

00:15:43.000 Why?

00:15:44.620 But that's what happens in social, right?

00:15:46.240 Yeah.

00:15:46.440 They got 5,000 of their friends are looking at them.

00:15:48.140 They failed.

00:15:48.940 They're mortified.

00:15:50.200 And me, I'm sitting here thinking like, oh, shit, I don't know any different.

00:15:52.980 Yeah.

00:15:53.400 I think, I think social media or this generation has normalized or tries to normalize perfection.

00:15:59.840 And to me, I will cheer, I will shout it from the rooftops that like, the greatest gift

00:16:05.380 is failure.

00:16:06.460 Yeah.

00:16:07.060 You don't win through success.

00:16:09.260 You don't learn through, I mean, you went through success.

00:16:11.140 You don't learn through success.

00:16:12.300 We know what you meant.

00:16:12.960 You learn through those missteps, those, those stumbling blocks, those like, okay, I'm going

00:16:18.020 to intentionally take this opportunity to learn and grow and become better.

00:16:22.140 I mean, how many missteps did you guys take building this empire?

00:16:24.780 Fucking all of them.

00:16:25.480 All of them.

00:16:25.920 Yeah.

00:16:26.140 Every, every single, every single one, every single spot that says, don't step on that.

00:16:30.180 We fucking stepped on it.

00:16:31.240 Yeah.

00:16:31.740 And probably sometimes three times.

00:16:33.780 That dang it.

00:16:34.460 That's it.

00:16:34.680 That's what, that's what this generation needs to learn and understand is like, it's okay to

00:16:39.320 fail and just build up that thick skin and just not care what anybody thinks about those

00:16:42.880 missteps because that's, that's the, that's the gift.

00:16:45.380 Yeah.

00:16:45.600 And I, I think the word that you use there is grow, you know, like what does it take to

00:16:49.700 grow and failure is part of that process, you know, cause you learn if you're, if you're

00:16:54.080 failing correctly, right.

00:16:55.320 And you continue to put yourself in a position, you know, to your point, it's not about perfection.

00:16:59.660 It's about progress.

00:17:00.460 Like how do, what do we learn from the mistake and how do we get better?

00:17:03.180 How do we next time?

00:17:04.380 How do we get a little bit better?

00:17:05.640 You're not going to go, you know, from progress to perfection either.

00:17:09.080 It's, it's, as you continue to get a little better than the bar of perfection gets a little

00:17:12.720 higher, you know, you start perfecting the skill.

00:17:14.880 And so, you know, one of the things I try to instill in my children is the confidence

00:17:18.360 to be able to go like when they're, you know, whether it's a gymnastics or it's baseball

00:17:22.380 or it's whatever, it's like, Hey, go like, go lay it on the line, go, just go like, you're

00:17:27.520 going to go out there and learn.

00:17:28.480 Like you're going to be all right, dude.

00:17:29.780 I'll be on the phone with him and he'll be at baseball.

00:17:32.120 Obviously we're talking about work and fucking all I hear was, you better run that out.

00:17:38.040 You better run, run.

00:17:40.580 I'm a believer.

00:17:41.340 Like you're going to work hard.

00:17:42.300 Like my kids, they will not be lazy, you know, my kids are going to be, they're touch

00:17:45.460 the line type kids.

00:17:46.720 And I promise you that's going to happen.

00:17:48.500 And you know, I mean, it's fucking awesome.

00:17:50.820 Yeah.

00:17:51.060 I love it.

00:17:51.800 And I treat everybody's kids the same.

00:17:53.060 I just jump in.

00:17:53.900 I'm like, yeah, run.

00:17:54.980 It's like you guys' dad.

00:17:55.960 Kill, kill, kill.

00:17:57.040 Yeah.

00:17:57.500 For real though.

00:17:58.420 Like, you know, I tell, you know, we had, uh, we have a great group of parents that Enzo

00:18:02.980 plays baseball with, and then we make them play soccer.

00:18:05.060 And you do, you just, I've learned that it's what you expose your kids to is extremely

00:18:10.560 important, you know?

00:18:12.320 Ecosystem.

00:18:13.220 Yeah.

00:18:13.380 Just the entire, because who are they interacting with and what type of qualities they have?

00:18:16.980 And that's why it's, you know, very important.

00:18:18.380 Like the schools and kids schools in today's environment, like, what are you leaning your

00:18:21.920 kid into?

00:18:22.840 Because this, these formative years, these are where you teach them those principles

00:18:26.480 about, you know, touching a line and running hard and, you know, finishing what you started

00:18:30.300 and making sure you're a good teammate.

00:18:31.680 Like these things are all learned now.

00:18:33.180 And so I'd draw the line hard, man.

00:18:35.300 And I don't give, you know, it's like, I am here.

00:18:37.220 I'm like, this is what it is.

00:18:38.700 You know, I make them have fun.

00:18:39.600 Right.

00:18:39.800 Well, I wish more, I mean, isn't that what the world needs?

00:18:42.520 Yeah.

00:18:43.080 We're saying the same thing.

00:18:44.000 Go ahead.

00:18:44.320 Yeah.

00:18:44.500 I wish my parents did that, like played a more active role in their kids' life.

00:18:47.880 Cause those kids are products of their environment and man, they're sponges.

00:18:50.460 And as parents, you may not think your kids are watching you and like, they are watching

00:18:55.500 every single mood move.

00:18:57.320 And I, and I just like, I have a problem with the parents that are like, do as I say, not

00:19:01.780 as I do.

00:19:02.320 Yeah.

00:19:02.640 That is, that's never going to work.

00:19:04.100 That is never going to work.

00:19:05.160 Like the greatest gift I could give to my kids was, was both Sonny and I like being open

00:19:10.300 when we hit rock bottom and lost everything, being open when they knocked on our door and

00:19:14.140 took away our home, being open.

00:19:15.460 And when I had to stay up all night long and change the wood on the, the, the fireplace

00:19:20.060 because we couldn't turn the heat on.

00:19:21.900 Like we got, they got to experience that all with us.

00:19:24.640 And then they got to see us show up every single day, not making excuses and overcoming.

00:19:28.900 And that front row seat for my kids has done like the biggest thing in molding who they

00:19:34.100 are today.

00:19:34.900 And I've got some damn resilient children.

00:19:37.020 Like it's, bro, you've got an amazing family.

00:19:39.060 Yeah.

00:19:39.300 They've all been here.

00:19:40.280 Yeah.

00:19:40.540 Oh yeah.

00:19:41.280 A hundred percent.

00:19:42.120 Done good, buddy.

00:19:43.000 Yeah.

00:19:43.140 Thanks man.

00:19:43.500 Yeah.

00:19:43.700 They're, they're proud.

00:19:44.400 I tell you right now, the proudest moment of my life, like despite everything and I've

00:19:47.860 done and the finish lines I've crossed and that mountains I've climbed, like that moment

00:19:51.980 when your daughter walks up to you on wedding day and just says, thank you, Danny, you know,

00:19:55.800 just like waterfalls.

00:19:57.540 Oh, I can't wait for you to have those experiences with your kids.

00:20:01.120 I'm sure your dogs will get married too.

00:20:02.500 Yeah.

00:20:02.920 No shit.

00:20:03.740 Yeah.

00:20:04.460 I think we should stay on this for a second though, because one of the things that I don't

00:20:08.820 have the perspective on that we talk a lot about is the next generation of kids.

00:20:12.880 And I'm sitting in front of three fathers who are all concerned about what is going

00:20:19.520 on in the world and what's happening in society.

00:20:22.280 What's it, what's it make you guys feel like when you see what's happening in society and

00:20:27.720 then you think about Enzo when he's 30 and you think about, you know, uh, what's going

00:20:33.660 to be in the world and how things are going to look.

00:20:36.100 I mean, what, what do you guys think about that?

00:20:39.040 Yeah.

00:20:39.320 It's, it's super scary until, you know, he's got some unknowns coming up because he's still

00:20:45.960 in that real, that phase where they're super young and it's like, okay, I hope I'm doing

00:20:48.880 enough.

00:20:49.220 And I hope they're, they're, they're sinking in and they're getting it.

00:20:51.440 And I kind of that phase in my life.

00:20:52.820 Now my kids are 15 to 21 where they're egg, you know, they're leaving the house or going

00:20:56.760 into the real world.

00:20:57.500 Um, and my wife and I just kind of had that moment where we were sitting on the couch.

00:21:01.960 We were like, we did a good job, man.

00:21:04.300 Yeah.

00:21:04.480 And we got our, like we did, we sacrificed a ton.

00:21:08.080 We were very active in the process.

00:21:10.160 And now we're to the point where we're comparing our kids to their peers and other family members

00:21:15.540 that have kids.

00:21:16.080 Cause early in the process, we were like, man, Sonny's got, Sonny comes from six sisters.

00:21:20.360 And we're like, man, this, we've got very different approaches to this.

00:21:23.400 And I kept saying to Sonny, I was like, Sonny's my wife.

00:21:25.700 I kept saying, it's going to be interesting to see how all these kids, like there's like

00:21:29.260 40 grand kids, like how they all turn out.

00:21:31.620 And man, it is very apparent today.

00:21:34.920 So, so what you're saying is don't compare in the beginning, but once you laid it all out

00:21:39.440 there, we can measure up.

00:21:41.440 It's actually the giver of joy.

00:21:43.800 That's right.

00:21:45.100 Don't do it early, but do it early, especially when you're on the good side of it.

00:21:48.280 That's right.

00:21:48.840 So that's when it's right to compare it.

00:21:50.420 Yeah, that's right.

00:21:51.100 All right.

00:21:51.360 All right.

00:21:52.100 Full circle.

00:21:52.420 I got it.

00:21:53.040 Full circle.

00:21:54.880 Oh, dude.

00:21:55.700 I'm scared of shit.

00:21:56.740 I'll be honest.

00:21:57.480 Like, I don't know.

00:21:58.060 For me, it's weird, man.

00:21:59.060 Cause you know, I don't have, I didn't have the best examples of like, you know, parenthood

00:22:04.640 or fatherhood or like, what exactly should I be instilling?

00:22:08.240 Right.

00:22:08.960 And thank God I do have a few good examples now.

00:22:12.140 Right.

00:22:12.440 But like, I'm still scared of shit.

00:22:14.380 Cause you, you, you, you, you, you, you, you don't know, dad.

00:22:17.080 Yeah.

00:22:17.680 Oh, yeah.

00:22:18.600 Yeah.

00:22:19.720 No, but it's like, I mean, cause you don't really know, like I'm, you're just praying

00:22:23.100 that you're making the best decision in that moment and you're praying that it fucking works

00:22:27.040 out, you know?

00:22:27.600 And it's like, you know, I've always looked at things, uh, you know, in the aspect of

00:22:31.820 like, okay, I don't know what to do.

00:22:33.100 I know what not to do.

00:22:34.080 And let's just do that.

00:22:35.480 Like, let's just not do this and we'll be all right.

00:22:37.560 You know, and I've always had that approach, but it's like, man, like when I think like

00:22:41.220 fuck what, what's, what I ain't going to do in 30 years, bro.

00:22:43.480 It's like, man, I just pray I'm giving her everything I got right now.

00:22:47.280 And that's why we got to win the revolution, bro.

00:22:49.400 She don't fucking dye her hair blue in 20 years and fuck some shit up.

00:22:52.340 You know what I'm saying?

00:22:52.880 Like that's all I can fucking hope for, man.

00:22:54.700 I don't know.

00:22:55.060 But that's, that's the hard part too, is like when you're a parent, like you're new

00:22:59.600 too.

00:23:00.280 You're new to doing it.

00:23:01.300 No instruction manual.

00:23:02.020 You don't, you don't know it.

00:23:02.840 And a lot of things that we learned, it's like every generation is like, okay, I don't want

00:23:06.980 to do what my parents did with me.

00:23:08.360 And sometimes it's for the good and sometimes it's for the bad.

00:23:10.680 And so it's like, where's that line of what I'm going to do, what I'm not going to do?

00:23:13.860 Cause you were just like, I know what I don't want.

00:23:15.500 Right.

00:23:15.880 But now how do I figure out what I do want?

00:23:17.840 And then we're all just like, it's this big, big experiment.

00:23:20.780 Well, I think it's like that, that story.

00:23:23.060 You've never heard that story about the alcoholic, the alcoholic parent that had, the man that

00:23:27.620 had two sons.

00:23:28.700 Okay.

00:23:29.060 And one son never drank a drop of alcohol.

00:23:32.440 And when they asked him why he never drank a drop of alcohol, he said, because I watched

00:23:38.160 my dad, the other son became a drunk and they said, why did you become a drunk?

00:23:42.480 He said, because I watched my dad.

00:23:44.360 So at some point we have a choice to take our circumstances and make the better result

00:23:51.300 out of them.

00:23:51.880 Whether you had a good parent and say, Hey, my parents were good.

00:23:54.320 I want to model that.

00:23:55.660 Or, Hey, you know, I didn't have shit, but I'm going to make sure that doesn't happen

00:23:58.860 here.

00:23:59.320 Right.

00:23:59.880 I mean, that's a scary thing too, man.

00:24:01.060 It's like, you can do everything you, you possibly want.

00:24:03.600 You can put your kids in the best school.

00:24:05.040 You can, you know, surround them with all the right things.

00:24:07.780 And there is still a chance that they will be a fuck up.

00:24:10.320 Yeah.

00:24:10.580 Like it's still a big chance.

00:24:11.720 Yeah.

00:24:11.900 And so it's just that risk.

00:24:12.960 And you're like, I mean, dude, you know, I pray my, I just, I pray every single day,

00:24:16.740 man, that, that, you know, my, my little ones just, uh, I don't think there is a chance,

00:24:20.780 bro.

00:24:20.960 I think, I think you do.

00:24:22.500 I think you like James, you know, you've got the oldest kids here.

00:24:26.020 I mean, yeah, there's a chance, but like, really?

00:24:28.700 Like you put your hands on your, you're working every day.

00:24:31.920 You're setting the example.

00:24:33.020 You're setting the standard of the chances are much higher that it's going to turn out

00:24:37.260 well.

00:24:37.700 For sure.

00:24:38.580 You know, we're five for five, baby.

00:24:39.920 Yeah.

00:24:40.240 Yeah.

00:24:40.800 So far, right?

00:24:41.980 Yeah.

00:24:42.240 So far.

00:24:42.560 Still a couple of years left in there.

00:24:43.680 Yeah.

00:24:44.120 Dude.

00:24:44.300 I just think it's an important, I just think it's an important thing to think about because,

00:24:47.780 you know, right now there's a lot of people who are, you know, I don't know.

00:24:53.600 We're going to either see the continue downfall of culture and society, or we're going to

00:24:59.600 see it come back real hard.

00:25:01.180 And it seems like parents are understanding that there is like a failed generation in

00:25:06.220 between.

00:25:06.800 Yeah.

00:25:07.160 You know, I think we're, I think we're going to see that shift.

00:25:09.820 Like somebody fucked up.

00:25:10.120 Yeah.

00:25:10.400 Yeah.

00:25:10.660 Somebody's, yeah.

00:25:11.320 We're, we're, we're in that phase right now where we're like, Oh, this needs to course

00:25:14.560 correct immediately or we're going to be in a really bad spot.

00:25:17.580 Yeah.

00:25:17.740 I mean, I, do you guys see that with like other parents and stuff?

00:25:20.060 Of course.

00:25:20.480 That's why we moved, you know what I mean?

00:25:21.940 So like in my brain, I, you know, I don't want to say I'm not worried at all.

00:25:25.640 Cause that's pretentious and just not true, but I like anything else in life.

00:25:29.680 And this is how I think, um, you're doing all you can, not only am I doing all I can,

00:25:33.820 I, it's not that I haven't failed it much.

00:25:35.620 It's that I understand when I put my best foot forward, usually win or at least succeed.

00:25:40.880 And in that case, like there's no negotiation.

00:25:43.500 I don't negotiate with my kids, but meaning I'm doing the best and everything that I physically

00:25:47.340 possibly can to push that cart in the right direction.

00:25:50.780 And under those pretense, I say, okay, I'm going to raise the best children that I can.

00:25:54.660 How do I do that?

00:25:55.240 Well, I understand it starts with the example that we set and the rules that we tolerate

00:25:58.800 and the example that we're putting forth every day and the community in which we raise them.

00:26:02.500 And so all those decisions, I try to make sure that I don't even, it's not even a compromise.

00:26:06.640 Even the baseball team, like it's not a compromise, it's not an activity for them.

00:26:10.140 It's a purposeful decision.

00:26:11.300 I'm like there, no, he's playing there.

00:26:12.600 And I think under, at least my experience, when you control the variables that you can

00:26:19.340 control and you put your best foot forward, the odds are you can do well.

00:26:23.120 It doesn't mean that it's going to happen every time, but the odds are you can do well.

00:26:25.900 And I understand to DJ's point, like there still can be these outliers, you know, that

00:26:29.900 happen.

00:26:30.360 And, and I'm, I'm trying to minimize those to every degree, but I think from a society

00:26:35.160 standpoint, I think there's extremely positive to it.

00:26:38.860 Competition is going to be lower.

00:26:40.060 Yeah, that's right.

00:26:40.740 Opportunity for success can be much higher, you know, well, and to teach him how to work

00:26:43.740 hard.

00:26:43.960 He was mentioning he's terrified and I'm to that point now where my kids are going

00:26:48.240 into the real world and I'm doing a direct comparison to what's out there.

00:26:51.260 And I'm like, Oh, my kids are fine.

00:26:52.340 Yeah, they're fine.

00:26:52.740 I'm looking at the competition and my kids are going to handle it.

00:26:56.260 Your kids aren't bringing their parents to the job interview.

00:26:58.820 Yeah, exactly, man.

00:26:59.900 Did you guys hear that stuff?

00:27:01.000 I saw that one out of one out of four or one out of five Gen Z first jobbers is taking

00:27:08.180 their parents to their job interview.

00:27:10.380 That's so crazy.

00:27:11.100 That's insane, dude.

00:27:12.520 Maybe it's smart though, right?

00:27:13.860 Like maybe we should start doing that because we get to see the example set.

00:27:16.960 We're like, all right, we got mom and dad and we got the kid here.

00:27:20.780 Mom's got a pack of Marlboro's in her sleeve.

00:27:23.360 They ain't going to make it.

00:27:24.360 You know what I mean?

00:27:24.760 You stay in the lobby.

00:27:25.760 All right, you, you know what I mean?

00:27:26.940 So like maybe there's an advantage there.

00:27:28.340 This is what was shocking to me is my, my daughter was a supervisor at a local pool

00:27:31.960 for the lifeguards and, and she came home one day just frustrated because these kids

00:27:36.260 weren't showing up for their shifts.

00:27:37.340 And I was like, oh, that's too bad.

00:27:38.600 They lost their jobs.

00:27:39.460 And she's like, no, we have a, uh, no call, no show three times before you get fired.

00:27:45.460 And I was just like, how, how did that become the norm standard, the standard that you're

00:27:50.720 allowed to know?

00:27:51.460 Like you, I remember back, I remember back in the day you think about not showing up and

00:27:55.520 your boss is like, no, sorry.

00:27:56.440 I, I know your intention and you're fired.

00:27:58.880 Oh yeah.

00:27:59.100 And now it's like, you're no call, no show three times before you lose your job.

00:28:03.540 I was just like, I do not understand what's happening.

00:28:05.860 Well, that comes from people not wanting to do their jobs themselves and not wanting to

00:28:09.380 go through the hassle of trying to find another employee because they're all trash.

00:28:13.120 That's what that's, they've dealt with.

00:28:14.620 Well, that was, that's the problem.

00:28:15.440 That's why they are having that lenience because there's nobody stepping up and take

00:28:19.640 that spot.

00:28:20.300 And then they fail as a business because there's nobody to do it, which is why it's so remarkable

00:28:24.640 about you guys.

00:28:25.360 I mean, you know, top down, dude, people, people think, people think.

00:28:29.100 People think there's like an employee tree you have to, like, there's a whole lot that

00:28:34.900 goes into that, man.

00:28:35.780 It's not like you just go out and pick these people.

00:28:37.960 You got to work with them.

00:28:38.940 Yeah.

00:28:39.200 Just like, just like we got to assume they don't know anything, right?

00:28:42.100 We got to teach them.

00:28:42.880 We got to show them.

00:28:43.620 We got to work with them.

00:28:44.520 We got to set an example.

00:28:46.240 You know, these are, these are things that other business owners just don't do.

00:28:50.060 They want to plug and play.

00:28:51.360 And unfortunately plug and play is not working right now because the talent pool isn't really.

00:28:55.820 Yeah.

00:28:56.220 That's what I talked to this group about yesterday or the day before, you know,

00:28:59.040 you know, there, there are no bad employees, only bad leaders, right?

00:29:01.740 When, and when you think of it that way, the responsibility is on leadership and yeah, it

00:29:06.780 might be difficult to train those employees, to get them to the standard that you want to,

00:29:11.400 but that doesn't mean that it's impossible.

00:29:14.920 And, you know, when you start taking on that challenge in a similar manner and saying, okay,

00:29:18.360 well, if I know that the difference between winning and losing is our ability to be able

00:29:22.520 to cultivate these youth into becoming career driven professionals, that becomes the game.

00:29:28.960 It's not selling supplements.

00:29:30.660 It becomes, how do we cultivate culture?

00:29:32.580 How do we develop people?

00:29:33.660 Yeah.

00:29:33.880 Through development of, you know, making professionals because if everybody else is struggling to

00:29:38.480 do that and we win at that, that means that we'll have a better culture and a better team,

00:29:41.940 you know?

00:29:42.580 And it doesn't mean that we're absolved from it forever.

00:29:44.820 And, you know, we ebb and flow too, right?

00:29:46.520 Good times, bad times.

00:29:47.520 But when you start looking and just kind of refocusing the game and say, well, wait a

00:29:51.660 minute, maybe the game's down here.

00:29:53.640 And the easy thing to do is to point the finger and say, well, it's the workforce because the

00:29:57.740 hard thing to do is go look at the mirror and say, well, yeah, maybe it's us.

00:30:01.520 You know what I mean?

00:30:02.160 And we've had, we've had to have that conversation, you know, sit everybody down and say, hey

00:30:05.980 guys, you ever think maybe it's us?

00:30:07.440 Like we're failing.

00:30:08.460 What do you think about that?

00:30:09.360 Yeah.

00:30:09.480 Because the term that I heard that like really hit me was like, we're in a talent crisis.

00:30:14.280 Right.

00:30:14.980 And, and to me, that means we're in a leadership crisis.

00:30:16.920 I do because that means the leadership is failing because like they don't know what

00:30:20.980 they don't know.

00:30:21.580 And they're just products of their environment.

00:30:23.220 And so if we've got a talent crisis, I think, well, no, we've, we've got a leadership crisis.

00:30:26.920 That's right.

00:30:27.640 And that will fix the problem.

00:30:28.800 Again, it's from the top down, which is what we see here.

00:30:31.300 Well, people want to belong.

00:30:32.360 People want to win.

00:30:33.260 People want to, to know that their life matters.

00:30:35.700 People want to know all these things, right?

00:30:37.360 You have to put them in a position to do them.

00:30:38.980 That's your job.

00:30:39.960 And I think that's where, I mean, even we struggle with it because it's not like, you can't just

00:30:44.580 set the place and hope that it scales itself.

00:30:46.980 Right.

00:30:47.240 And I think that's where a lot of people struggle.

00:30:49.220 Well, I have, you know, one store that does well, so I should open the second store and

00:30:53.040 it's just going to automatically do well.

00:30:54.440 No, you know what I mean?

00:30:55.620 Like you have to go back into the process and you have to, you have to constantly be in

00:30:59.500 that, you know, if the process is one through 10, you have to constantly be in the one,

00:31:03.600 two, three phase constantly, you know, one, two, three, one, two, three, one, two,

00:31:07.300 three, teaching and showing and setting the example for what success looks like, because,

00:31:11.700 you know, that piece of, of the journey is for us is the win, you know, mastering the

00:31:17.680 one, two, three.

00:31:18.800 I'll tell you what, I'd like to be one of these 20 year olds right now.

00:31:21.820 Yeah.

00:31:22.360 I would love to be one of these 20 year olds, man.

00:31:24.600 Cause there you, you would, if you are a driven, hungry, motivated, disciplined individual

00:31:31.200 at 20 years old right now, you are going to kill everybody else.

00:31:34.780 That's why I'm so excited about my kids who are coming to the real world.

00:31:37.240 Cause I'm like, yeah, pick your spot because you're, you're so resilient and you've learned

00:31:42.200 and had a front row seat, like go be the top at any game you want to go be at the top and

00:31:47.380 you'll do it because of the principles that they have.

00:31:49.600 And frankly, the competition is just like, well, she want to move to St. Louis.

00:31:52.940 I mean, I was just in Utah, so I can see why maybe she doesn't want to, but you know,

00:31:56.560 St. Louis is super pretty.

00:31:57.480 We're always hiring.

00:31:58.300 Yeah.

00:31:58.660 It's not park city.

00:31:59.660 I can tell you that.

00:32:01.700 Yeah, man.

00:32:02.380 I don't park here.

00:32:03.320 Yeah.

00:32:04.780 It is, you live in park city.

00:32:07.400 This is a do not park city.

00:32:09.180 Do not park here.

00:32:10.160 You will not have your car city.

00:32:12.320 It is what it is.

00:32:14.280 You got to have a little street smarts if you live in St. Louis.

00:32:16.360 That's right.

00:32:17.360 Competitive advantage on the streets.

00:32:18.780 That's right.

00:32:19.500 Yeah.

00:32:20.300 So I got a confession.

00:32:22.460 Got to have it.

00:32:23.580 When you came and asked us for money and you said you were going to do 101 Ironman triathlons,

00:32:28.820 and we got to be real honest here because Ironman banned you from using Ironman, which is totally-

00:32:32.120 We can use it.

00:32:32.760 Which is totally honky.

00:32:34.160 Like that was like boo on Ironman.

00:32:36.900 Did he say honky?

00:32:38.160 He did say honky.

00:32:38.960 Honky.

00:32:39.440 That's racist.

00:32:40.360 I got excited.

00:32:41.400 I did.

00:32:41.740 That's your favorite word, isn't it?

00:32:44.620 I don't get it.

00:32:45.440 I don't get it.

00:32:48.900 DJ's eyes lit up, dude.

00:32:50.300 I thought to myself, there's no way this dude's going to do it.

00:32:53.920 There's no way this guy's going to do it.

00:32:55.740 And I remember you sitting in my office looking at it.

00:32:57.860 And it's not that I didn't support you.

00:32:59.000 I thought to myself, I'm like, man, this dude, that's literally impossible.

00:33:03.240 Having watched the documentary, having known you, having done all the things, and we were

00:33:06.580 putting up a lot of money to do it, right?

00:33:08.440 And I'm sitting here looking at him.

00:33:09.340 I'm like, so we came up with a deal.

00:33:10.500 Hey, I'll pay you half up front and half when you finish.

00:33:13.820 I'll tell you this.

00:33:14.840 I laughed.

00:33:15.660 I chuckled a little bit on the inside when I went to get the second half of the check.

00:33:19.640 And you were like, I didn't think we're going to have to write that check.

00:33:22.160 Yeah.

00:33:22.520 And I was like, ah, got him.

00:33:24.280 Yeah, yeah, yeah.

00:33:24.820 No, but I mean, when I say this, it's as honorable as a confession I could ever make.

00:33:28.840 Yeah, thank you.

00:33:29.340 Because we went out and I only ran the marathon with you for the 100.

00:33:33.120 And do you remember seeing me?

00:33:34.380 You probably blacked out at that point in time.

00:33:36.500 No, I remember you being out there.

00:33:37.300 Yeah, I remember seeing you.

00:33:38.320 And it was like such an overwhelming sense of pride.

00:33:42.500 And you were broken.

00:33:43.520 I mean, you were damn near delirious.

00:33:45.740 I mean, I'm looking at this guy and I'm thinking, this guy is, you want to talk about putting

00:33:48.740 it together?

00:33:49.340 Like, he pounded your chest and you were looking at me and you got a big hug.

00:33:53.040 You were moving, you know?

00:33:54.420 And when you cross that finish line, it's one of the coolest moments that I've had in my

00:33:58.300 life.

00:33:58.500 And I didn't do, I mean, I didn't do anything.

00:33:59.720 I was just experiencing it, watching it.

00:34:01.460 And it cost us a few hundred grand.

00:34:03.680 You know what I mean?

00:34:04.140 Like, it was not like, oh, here we are.

00:34:06.860 It's like, you write the check and the guy's winning and you got to pay it.

00:34:09.460 But it was like one of those things.

00:34:10.500 It was such a cool moment.

00:34:12.260 But I have to say, like, you know, sitting in that, I don't want you to be confused.

00:34:16.900 It was doubt.

00:34:17.580 I was more looking at you like, man, this dude's nuts, right?

00:34:20.940 I'll make a confession too.

00:34:22.540 I knew you were going to do it.

00:34:23.880 Yeah.

00:34:24.400 I fucking knew it.

00:34:25.520 I knew you were going to do it.

00:34:26.300 I wouldn't have committed a hundred grand or whatever it was, a couple hundred grand or

00:34:29.420 whatever the fuck.

00:34:29.880 I don't remember what it was.

00:34:31.320 I thought, I'm like, bro, this guy can do 50 fucking Ironmans in 50 states in 50 days.

00:34:36.540 There's fucking nothing this guy can't do.

00:34:38.360 I still believe that.

00:34:39.920 That's true.

00:34:40.600 Well, and for me, it was a kind of a surreal moment because I had a couple big goals in

00:34:46.420 that project.

00:34:47.000 One, make it past 50, reset your own history, prove everybody wrong.

00:34:50.700 Make it to 75 because I was like, dude, I want to prove to everybody that, like, do 75

00:34:55.580 hard, but do with an Ironman.

00:34:56.920 Yeah.

00:34:57.120 And then I was like, I don't get to see Sal and the crew until day 100.

00:35:01.880 And so when you showed up on day 100 and I'm like, this is the day I made it.

00:35:06.100 Cause Sal's right here and Sal's not showing up on any other day, but I told him 100.

00:35:10.180 That was our whole thing.

00:35:10.820 He kept texting me.

00:35:11.440 He said, no, I'll come on 100.

00:35:12.640 A hundred.

00:35:13.040 And I was like, damn, Sal's here and I'm here.

00:35:14.920 And that's where I was like pounding my chest.

00:35:16.200 I gave him a big hug and I'm like, holy shit, we made it.

00:35:18.380 It was cool, man.

00:35:19.240 Cause he kept texting me.

00:35:20.200 You're going to come?

00:35:20.720 No, I will be there.

00:35:21.460 100.

00:35:21.940 It was like, you know, my brain's like 100, 100 or die.

00:35:24.900 That's where I'm at, you know?

00:35:26.340 And there he was, man, running on that trail behind your house, overlooked.

00:35:29.280 And by the way, the trail is beautiful.

00:35:30.620 Yeah.

00:35:31.020 You go out on it still?

00:35:32.080 Every day.

00:35:32.580 Do you really?

00:35:33.300 Yeah.

00:35:33.600 I figured you'd never want to see it again.

00:35:35.020 You know, that, that, that comment has been made a lot, but for me, um, I choose to look

00:35:41.980 at the, the really great moments and the memories that had there.

00:35:45.280 And I even look at the suffering as that was part of the journey that, that molded the memories

00:35:50.060 that I have and the struggle that existed there and, and turned me into who I am.

00:35:54.280 And so I, I have a lot of pride on that trail because it was blood, sweat, and tears.

00:35:58.060 And it brought people from around the world together.

00:36:00.520 And in fact, when I got into trouble early, like day five, I'm starting to get stress,

00:36:04.980 stress fractures, like can't walk waiting for the step, my leg's going to break.

00:36:09.900 And it was just incredibly almost embarrassing or humiliating for me to have to like slow down

00:36:14.900 and walk because part of my thing was like, I'm going to do a hundred and I'm, I'm going

00:36:19.040 to show a level of athleticism that's never been seen.

00:36:21.860 It was a little bit arrogant.

00:36:22.800 Yeah.

00:36:23.160 And then when I got to have, I mean, you have to walk into something like that with a little

00:36:27.120 bit of swagger, because if you, if you don't, you're done anyways.

00:36:29.980 And so when I had to slow down and, and, and was starting to get criticism for walking

00:36:34.500 and my, I mean, my legs were really literally going to break.

00:36:37.680 And then we started to hear people say, I'm so grateful that you're hurt and going slow

00:36:44.820 because I wouldn't have been able to join you otherwise.

00:36:47.220 And, and we had a lot of life changing moments out there where people got to participate with

00:36:52.040 us because we were throttled back.

00:36:54.200 And, and it became like my, my pain and my suffering became this greatest gift for people

00:37:00.800 to come and have this experience with us.

00:37:03.340 And do we, we raised over a million dollars for sex trafficking freedom.

00:37:07.680 And, and that wouldn't have happened had it just been like this athletic showcase of

00:37:12.400 whatever, but it was like the humility and slowing down and then the community coming

00:37:16.820 in and just be getting to be part of something so big together.

00:37:20.880 And obviously it doesn't happen without you guys and your generosity.

00:37:24.140 So now, now, now we, now you shot a documentary on this full documentary.

00:37:30.240 Yes.

00:37:30.860 And tell us about that.

00:37:32.060 I'm super pumped about it.

00:37:33.580 It actually drops on March 21st.

00:37:36.560 We're doing a private showing, um, at the Sundance ski resort in Utah, and then it's going to

00:37:41.080 hit all the streaming platforms.

00:37:42.740 And, um, I, I, I gave the, the producer, we, we turned over thousands of hours of footage.

00:37:48.140 It was an incredible editing job.

00:37:50.020 And I said, look, you've got, you've got four jobs.

00:37:52.980 You gotta, you gotta leave people with a sense of family.

00:37:55.340 Cause we're family first.

00:37:56.780 This has got to be about community and everybody coming together for one cause.

00:38:00.920 Um, people have to get the sense of hope, um, dealing with the things that they're dealing

00:38:06.420 with.

00:38:07.060 And you can't make me look like an idiot.

00:38:09.600 And they nailed the first three.

00:38:12.160 Hey, batting seven 50.

00:38:15.980 Exactly.

00:38:16.600 Those are pro stats baby right there.

00:38:19.000 But I think what you said is, is extremely important and not to take away from the documentary

00:38:22.840 momentum, but that perspective that you have about being grateful for the opportunity is

00:38:27.640 extremely important, you know, because a lot of times, you know, there's a choice standards

00:38:30.800 point on the, the, the child who goes one way versus the other.

00:38:34.080 It's how we see things and how we look back on them and how we see the perspective of life.

00:38:38.200 It's like where there's good, there's bad and where there's bad, there's good, but you

00:38:41.920 got, it's, you find what you're looking for.

00:38:44.120 And that piece, you know, to somebody who's seen you go through the struggle.

00:38:47.720 Yeah.

00:38:47.860 It might not be, you're going to do a hundred, uh, you know, Ironmans, but that struggle

00:38:52.880 that you're going through is the same struggle of somebody starting day one of, you know,

00:38:56.120 losing 10 pounds, right?

00:38:57.860 The, the struggle, the mental struggle, the physical struggle, like, where do I start?

00:39:01.320 What do I do?

00:39:02.120 And that perspective that you have to be able to, you know, extract from that, that, that

00:39:07.680 incredible feat that you went on is just simply showing up and competing every day.

00:39:12.240 You know, like, Hey, if I show up one more day, what happens?

00:39:14.840 If I stand on my, if I stand, you know, committed to myself for one more day, what am I capable

00:39:19.340 of?

00:39:19.980 And that's a piece about success in life, whether it's physical, whether it's finance,

00:39:24.140 uh, whether it's personal, it's like, you know, stacking those wins and showing up to

00:39:28.380 compete day after day after day after day is how you make, that's how you make life.

00:39:32.600 That's how you make the big, the big movements make.

00:39:34.740 Andy asked the question about, um, comparison and I hate it when people compare, you know,

00:39:40.760 their journey to mine, or I couldn't do that.

00:39:42.680 Or I'm, I just did this.

00:39:44.940 And, and I'm, I'm huge on, on people just recognizing that like everybody's heart is

00:39:49.540 different and you just have to be okay with meeting yourself where you're at it and, and,

00:39:53.520 and just getting that momentum going and, and just being okay with you're at and stop comparing

00:39:58.300 yourself against other people because truly we have no idea.

00:40:01.600 And you talk about perspective, I love this topic, but we have no idea what somebody's

00:40:05.400 background was and where they came from and how they got to where they're God and, and

00:40:08.880 what were the experiences they had that shaped that perspective and, and what gave them their

00:40:15.060 belief system.

00:40:15.800 And so, man, I just try to have so much compassion for people that are either struggling or have

00:40:20.020 lost their way and just trying to get them back on the path of like, just, just meet

00:40:23.980 yourself where you're at and get back on track and going and start creating, you know,

00:40:28.000 the powerless, those small wins every single day.

00:40:30.620 That is such a big concept.

00:40:32.260 We got to start, man, when we're in that position, I saw a video last night that really

00:40:36.100 like touched me.

00:40:38.400 It was a video of a guy on Instagram sent me of a woman in his, he has a Facebook group

00:40:45.880 where he trains people.

00:40:46.920 And I guess she, you know, I mean, she was, she was overweight, but she made like a four

00:40:51.480 minute video where she was talking about like how powerless she felt, how, how hopeless she

00:40:58.920 felt and that she was posting the video because she actually had committed to doing 75 hard

00:41:04.160 and wanted people to know that she had committed.

00:41:06.940 Um, and was basically talking about, you know, how she knows she's going to really struggle

00:41:13.100 through the events that she has to go to and she can't enjoy herself.

00:41:17.600 And just hearing that, like it's been, I actually commented to the, to the guy, I said, bro,

00:41:24.280 you know, it's good to see these videos because one, it creates perspective for the people

00:41:29.840 who have been living a disciplined lifestyle for so long that they have forgotten what it's

00:41:34.680 like to feel that level of powerlessness and hopelessness.

00:41:39.540 And, um, I think it's always good to really remember what it's like to be in that position

00:41:46.780 because dude, like when you're in that position, you don't even have control over what you put in

00:41:52.860 your mouth or what you don't put in your mouth.

00:41:54.840 You know what I mean?

00:41:55.400 Physical objects like food or alcohol or anything have complete control over you.

00:42:02.320 Addiction is scary, dude.

00:42:03.420 And it's, it's, it's, it's something that we really, everybody, like everybody out there,

00:42:10.180 cause we have a very, uh, I would say, you know, go get our audience, right?

00:42:14.220 Everybody here is ambitious.

00:42:15.280 Everybody here wants to win.

00:42:16.540 Everybody here wants to create, but I think it's very important for everybody to remember

00:42:20.680 that, like, once you get it together, it's your job to also pull other people along with

00:42:25.120 you and help them understand, you know, that they do have hope and they do have the capacity

00:42:30.040 for change.

00:42:30.840 And it's really not that hard.

00:42:33.260 You just feel like it's that hard because you haven't been able to overcome it in so long.

00:42:38.020 And so, um, you know, perspective for us, you know, guys who have done things in their

00:42:43.920 life or people who have done things, I think is super important, man, because a lot of

00:42:48.120 people, you know, what's common sense to maybe you at this point in your life or me at this

00:42:52.760 point in my life or you may not be common sense for the average person that has never

00:42:57.380 been able to say no to French fries.

00:43:00.700 As silly as that sounds, I was that person.

00:43:03.140 I know what that's like, dude.

00:43:04.540 I know what it's like to say, Hey, I am going on a diet.

00:43:07.720 I am going to, I'm fixing this shit.

00:43:10.340 This is the last day I'm done with it.

00:43:12.120 And then like two days later, be like, I can't take it anymore.

00:43:15.560 You know, like I know what that's like.

00:43:17.920 And, um, I think one of the most important perspective switches for me when I was in that

00:43:24.700 position was to think of it as a mental test and not a, not such a physical test, you know,

00:43:30.980 get your brain wrapped around, Hey, if other people can do this, I can do this.

00:43:35.500 You know what I mean?

00:43:36.260 I think that's where comparison is good.

00:43:37.800 Yeah.

00:43:37.980 Yeah.

00:43:38.180 That's what I'm, that's what I'm, that's what I'm getting to.

00:43:40.540 So when we talk about comparison and we talk about not comparing yourself, there are times

00:43:46.580 where it is really good.

00:43:48.440 And, you know, for example, like if you are a high level competitor, it is necessary for

00:43:54.040 you to compare yourself against other high level competitors, uh, to keep sharp and to

00:43:58.420 progress.

00:43:59.220 But when you're just getting started, the way that you use comparison to your advantage is

00:44:04.080 by remembering that like all these people that have done all these things that you admire

00:44:08.480 created, these companies done, these amazing, ridiculous human history, making difficult,

00:44:15.020 physical challenges.

00:44:15.980 Like you have these things.

00:44:18.400 People did these like people, like human beings, just like you, they, you cut them open.

00:44:24.320 They bleed red, man.

00:44:25.380 You know, they're not different than you.

00:44:27.240 And the only thing that makes them different is that they were willing to your point to

00:44:32.120 be humble enough in the beginning to say, Hey, look, I'm going to do this and I'm going

00:44:35.440 to suck at it in the beginning, but I'm going to keep going.

00:44:37.860 I'm going to keep showing up.

00:44:38.860 And, um, I think if we, I think if we, as a culture would recognize that, like, we need

00:44:47.660 to really do a good job, you know, we talk a lot about America and society on, on this

00:44:52.060 podcast, but it is our obligation that once we get ourselves out of that difficult spot

00:44:58.420 for us to pull other people and show them that they can as well.

00:45:01.880 And I think that's, um, I think that's something that, that we need to like really, really, really

00:45:06.920 remember, you know what I mean?

00:45:08.040 It's not just about us.

00:45:09.160 It's about them too.

00:45:10.700 Yeah.

00:45:10.820 And when you're at that point, and I think just a quick change in perspective is, is not

00:45:15.400 comparing, but shifting it to modeling and you find someone who models it just like

00:45:20.860 the, the four minute mile for impossible to do until they did it until he does it.

00:45:24.820 And then two weeks later, another guy does it.

00:45:26.380 And now high school kids do it every single year.

00:45:29.500 And so it's impossible until somebody does it.

00:45:31.200 And so I think we need to stop comparing and we need to like leadership, like you talked about,

00:45:34.980 uh, Sal, and then modeling, finding someone that's done it and go, okay, I'm at the beginning

00:45:39.400 of my journey.

00:45:40.260 I'm not going to compare myself to them.

00:45:41.880 I'm going to model myself after them and then start to create those small wins.

00:45:46.020 Yeah.

00:45:46.380 And that creates that momentum.

00:45:47.820 And that's, to me, that's just a different feeling of comparison versus modeling.

00:45:51.600 And that, now that's going to create that momentum.

00:45:54.160 Well, and I think that, that piece, you know, like when you look at, you know, finding great

00:45:57.360 role models, you know, in society, like finding people you look up to and admire and have

00:46:01.940 the humility to be able to reach out to them and say, Hey man, I get some help.

00:46:05.240 Like I'm in a, I'm in a spot helping me out.

00:46:07.780 And then the second side of that is everybody else.

00:46:10.080 Some people have different gifts, you know, for you to build a $10 million business might

00:46:13.920 be, I mean, I don't know if it scares you or it doesn't scare you.

00:46:17.660 You might think to yourself like, how the hell would you start that?

00:46:19.580 And for me to go out and run an Ironman scares the hell out of me.

00:46:23.280 But for me to build a $10 million business in my brain, I think, well, that's pretty easy.

00:46:27.020 You know what I mean?

00:46:27.640 For you to go out and run an Ironman, you're like, yeah, I'm going to do it right now.

00:46:30.200 You know, so like there are skill sets associated too.

00:46:32.700 And so, you know, being able to understand, be self-aware of, Hey, what am I capable of?

00:46:36.660 What's going to happen?

00:46:37.400 What can I be realistic with?

00:46:38.420 And then it's hack, you know, being able to have that humility to show up and compete

00:46:41.820 for yourself every day.

00:46:42.780 Yeah.

00:46:42.880 And in terms of modeling, like, you know, we've all heard a thousand times, like you are the

00:46:46.360 five people to surround yourself with.

00:46:47.700 And, you know, you get those individuals, you know, that are like, I don't really know five

00:46:52.060 people.

00:46:52.360 Like I'm stuck in this kind of community or environment.

00:46:54.540 And I'm like, that is one of the gifts of social media.

00:46:56.960 Like my five guys that are in my circle, they don't even know that I'm in their circle

00:47:01.280 because I'm like modeling them on social media.

00:47:03.540 Like you're in my circle and Ed's in my circle.

00:47:05.660 And like these guys, bro, you're in my circle too.

00:47:08.140 I'm going to tell you that right now.

00:47:09.000 I appreciate it.

00:47:09.820 But like, there's guys out there that like, okay, I don't, I need to find my five guys.

00:47:13.380 Dude, find the five guys you want to be like, it's on social media and then just start

00:47:18.140 modeling them until they really become part of your circle and your community.

00:47:22.000 It's the real fake it till you make it.

00:47:23.540 That's what fake it till you make it actually fucking means.

00:47:25.700 A hundred percent.

00:47:26.300 What it means is fake behaving like them until you become them.

00:47:30.740 You know, it doesn't mean rent a Lambo and fucking take a picture in front of it.

00:47:34.400 No, no, no.

00:47:34.760 It's exactly that.

00:47:35.840 And, you know, fake it till you make it has kind of got this like bad stigma nowadays.

00:47:39.200 But fake it till you make it means like start acting like that person.

00:47:43.100 Exactly.

00:47:43.840 It starts to become a habit.

00:47:44.640 No, not acting like the result, acting like the work.

00:47:48.020 Yes.

00:47:48.340 Do the habits, the characteristics, the traits, the execution part of it.

00:47:52.880 Like you can't tell me if you don't, if you start to do the activities that Andy's doing,

00:47:58.380 you're modeling, like we just talked about that behavior.

00:48:01.780 And now all of a sudden, oh, I'm starting to become that person.

00:48:05.720 More like that.

00:48:06.040 But it's not faking it.

00:48:07.220 It's actually putting in the work and doing those action steps.

00:48:09.680 But you've just created the pathway for me.

00:48:12.340 I got to just model that.

00:48:13.720 I don't think people understand.

00:48:15.260 I think when people think about themselves, they think about themselves like they look

00:48:20.560 at their life right now and they say, this is my life.

00:48:23.360 Right.

00:48:23.800 And I want a different life.

00:48:25.620 But they don't stop to understand that what you're looking at now is the result of decisions

00:48:31.420 that were made by a different you that existed in the past.

00:48:35.700 And if you want a different outcome, the current you has to make decisions now, today, even

00:48:42.940 though the result isn't what you want, especially because the result isn't what you want that

00:48:48.020 you have currently, you need to make decisions today that produce a different outcome later.

00:48:53.080 And so what, if you really think about it, dude, like if you really dig into it, you're

00:48:57.000 not even the same person that's created the life that you have in front of you that you're

00:49:00.680 dissatisfied with.

00:49:01.700 You're not even that person anymore.

00:49:03.120 You're already somebody else right now, even though the result of your life says differently,

00:49:07.760 you have made a decision to make the change now, which means you actually are somebody

00:49:12.400 else right now.

00:49:13.180 You're just dealing with the mess this other guy created.

00:49:15.940 And if we, if we could think about it like that, there's less shame, there's less guilt,

00:49:21.120 there's less embarrassment.

00:49:22.100 There's less, you know, worry about looking stupid because we're like, yeah, well, that

00:49:27.020 guy was an idiot.

00:49:27.760 I'm not an idiot anymore.

00:49:28.580 I learned my lesson.

00:49:29.260 You know, I'm going to make some better decisions.

00:49:31.120 And I think when I think about things, when I'm dissatisfied, that's one of the things,

00:49:35.320 that's like one of the little mental hacks that I use to, I guess, make myself feel better

00:49:39.160 about it, you know, but maybe that'll help you guys too.

00:49:41.480 You know, I think the result of what we have now, we have to acknowledge that that was

00:49:46.220 that guy.

00:49:47.300 That was not me right now.

00:49:48.520 You want to know the greatest compliment I've ever received?

00:49:50.540 Good and bad.

00:49:50.980 Yeah.

00:49:51.200 Good, good and bad.

00:49:51.920 Right.

00:49:52.040 Even the good shit you got right now.

00:49:53.500 That ain't from what you did right now.

00:49:54.680 That's right.

00:49:55.440 Correct.

00:49:55.760 Greatest compliment I ever receive is you've changed.

00:50:01.860 You've changed.

00:50:02.760 That's the point.

00:50:03.500 And I'm like, good.

00:50:04.840 Yeah.

00:50:05.120 I hope I'm not the same guy I was when I was 20 or 30 or 40.

00:50:08.360 Like I'm creeping up on 50 and I'm like, thank you.

00:50:11.440 Yeah.

00:50:11.700 But they didn't mean it as a compliment.

00:50:13.680 But I'm like, dude, I'm on a rocket ship.

00:50:16.020 And if you're not on board, like that's fine.

00:50:17.700 We'll part ways.

00:50:18.520 Like our time together is over.

00:50:19.940 But like, it's so important.

00:50:21.060 And I'm going to tell people the secret to life right now.

00:50:23.420 So it's one, forgive yourself for your past.

00:50:26.820 Like learn from those lessons, but like stop carrying that bag of rocks.

00:50:32.340 That's hard.

00:50:33.100 Bring the lessons with you, but like learn from those and then stop catastrophizing and

00:50:37.920 worrying about the future.

00:50:39.240 Have your dream and reverse engineer it to the path.

00:50:42.280 But then like the hardest thing, and it's totally cliche, but like it's right now, it's

00:50:46.880 this moment.

00:50:47.540 Because if you take care of today, tomorrow takes care of itself.

00:50:50.860 You know, the vision, you know, the dream, you know, where you're going to get to.

00:50:53.120 But what's holding people back is those two things, catastrophizing about the future

00:50:57.080 and living in the past, not forgiving yourself for the, for the turd that you were.

00:51:01.220 What would you say to someone who spell catastrophizing, please?

00:51:04.220 Yeah.

00:51:05.080 C-A, catastrophizing.

00:51:09.540 That's right.

00:51:10.580 That's right.

00:51:12.000 In my brain, I'm like, that's a long ass word.

00:51:13.640 So, I do get a lot of messages from people that talk about the forgiveness of self and

00:51:19.360 they have, they very much so struggle with that.

00:51:21.600 So talk about that for a second.

00:51:22.720 What do you think on that?

00:51:24.120 Man, it takes a ton of work.

00:51:26.280 um just like that you know mindfulness is obviously a cliche word too it's so funny i saw a clip on

00:51:32.420 instagram the other day they were like mindfulness dude the phones have ruined mindfulness like back

00:51:37.020 in the day just sitting on a bus mindfulness taking a shit mindfulness like doing all these

00:51:42.000 things it's not mindfulness but now we've got to like set time aside to do mindfulness but but

00:51:46.300 really that's what it takes down to you've got to have that practice of like disconnecting sitting

00:51:50.780 down really dissecting what's happening have open real conversations with your spouse with your

00:51:55.920 parents with your kids with with family have a trusted circle that you can do a deep dive into

00:52:01.040 stuff and then like reset those negative experiences with positive ones and that that's the beauty of

00:52:06.800 the brain is you can totally reset your brain which changes your perspective through different

00:52:11.480 experiences and so if you're if you're stuck in the past all the time it's because you're not

00:52:16.020 progressing you're not showing up you're not trying to learn adapt evolve and change and so like you

00:52:20.280 want to get over your past start creating a new future for yourself because that's the biggest thing

00:52:25.600 we're seeing with people if you're if you're talking with old with friends and whatnot and all you guys

00:52:30.620 talk about is the past and old memories they're not your friends yeah and they're holding you back

00:52:35.840 from progression and you're not getting to the root to get yourself over whatever trauma it is because

00:52:40.000 we all have trauma and it's all unique to ourselves but you have to take that effort just like physical

00:52:45.140 effort in in in transformations in business whatever it takes effort and mindset and getting over your past

00:52:52.880 takes effort it's not about shoving it down it's about facing it overcoming and creating a new

00:52:57.080 future changing the perspective in which you see and approach your life that's that's the only way

00:53:01.420 to do it and it's it's work and sometimes it sucks and you're gonna you're gonna have those moments of

00:53:06.480 love tears and fear and and imposter syndrome and all these things but you have to unload that bag

00:53:11.960 of rocks in order to you have to actually become someone else 100 you have to shed those people

00:53:17.620 and again i just i said it moments ago like the greatest compliment i get is you've changed

00:53:22.020 i'm like thank you i'm doing i'm doing the work would you say that also goes to to because okay so

00:53:27.400 holding on to your past you're saying that that's one part of it but what about what about the people

00:53:30.500 who refuse to even admit that they had they are responsible for that past right like is that is

00:53:37.240 that also a part of that as well oh 100 it's a lack of maturity lack of accountability and like

00:53:41.940 just being honest with those people those people are kind of off the table off the like until you're

00:53:47.320 willing to accept the reality of how the world works which is this it is inputs and it is outputs

00:53:54.420 yeah it is math it is one input equals one output if i put this in i'm gonna get this out if i put good

00:54:00.780 in i'm gonna get good out if i put bad in i'm gonna get bad out this is the reality of life

00:54:06.620 and for someone to make any progress at all to not the first step is to always take accountability

00:54:13.520 and if they can't do that dude there's they're gonna be stuck there forever they could never

00:54:17.380 change you can't drag them through it well i was to your point like you i just really learned because

00:54:22.000 we do a lot of coaching like you can't you can't make somebody change and and they have to show up

00:54:27.860 with with humility with accountability and then a willingness to work and shed they've got that's

00:54:34.120 where they have now they're the clay now they can be more yes now now you're like okay now let's

00:54:39.280 start to rebuild and have experiences to change what it is and so yeah dj to your point like you

00:54:45.220 can't you you can't work with someone who's not willing and in a in a space where where they're

00:54:51.360 wanting to change in fact i i come across people and they're at rock bottom and the first thing i say

00:54:56.820 to them is congratulations like this is the start of the next part because most people don't really

00:55:02.340 change until they've had like a significant event in their lives to where they're either stripped

00:55:06.600 of everything everything was taken away a traumatic accident a major illness or something and then

00:55:12.600 they're like okay something needs to change but it takes i hate to see it but it takes that moment

00:55:17.820 for someone to have that realization to like start to reclay themselves into something new something

00:55:23.000 different yeah i had one of my one of my best friends you know growing up and then through college

00:55:27.300 he uh became a crack addict of all things right like here we are like regular people that we would

00:55:33.160 think college athletes and somehow this dude gets wrapped up in crack you know and you're thinking no

00:55:38.940 way like no way and it was a long it was a long process three four years and you know i would call

00:55:46.040 anybody and ask for help and i would drag this guy out of the inner city i mean i was any anywhere i

00:55:50.000 could find him i'd go get him drag him fight him you know tie him down the whole deal and uh saw a

00:55:55.700 therapist one time and and she's like hey listen like you're not here's the truth and you're gonna

00:56:01.180 have to face this he's either gonna you know overdose or get to a point where he wants to change

00:56:05.240 like he has to change or he's gonna die but you you going in and getting him you're not getting him

00:56:09.620 out of that he's gonna have to do it and i'm so hard-headed i'm like nah that ain't gonna happen

00:56:14.320 you know but after another 18 months of battling it he went through the process you know he hit bottom

00:56:20.480 you know he went through the you know woke up in the hospital went through the whole deal

00:56:23.940 you know and there he was and he had to make that decision he made decision change and i think

00:56:27.540 he's 12 or 13 years sober now you know and has gone through it but built a great business for

00:56:32.640 himself yeah stud of a human love this dude but it's crazy like to that point like you had to james

00:56:37.940 but you have to get not people think rock bottom like oh they gotta be doing bad no you gotta be on

00:56:43.620 the brink of death no so now what you think rock bottom yeah yeah so to your point like one of my

00:56:48.780 best friends in high school like graduate high school we both won the state championship in

00:56:53.340 wrestling we both went undefeated in our way we're standing at the same point at the same time

00:56:57.040 massive future ahead of us what are we gonna do wrestle what's that you're gonna wrestle we're

00:57:02.920 gonna wrestle we're both undefeated yeah and um take your shirt off fast forward 20 years and he got

00:57:09.320 addicted to cocaine and went down this road and i his brother finally called me and he said i i don't

00:57:14.440 know who to turn to will you please take him in and he we moved him to utah we took him in our home

00:57:19.920 we got him working out we had him reading books and he was massive progress and six months go by

00:57:27.220 and we send him back home gets off the plane straight to his dealer and hasn't come out of it

00:57:32.580 yet yeah and so we're like you just can't they have to get to the point where they are wanting to make

00:57:38.840 that change and i'm literally waiting for that phone call to where he's either dead or in prison

00:57:42.760 or he's turned his life around and i hope it's the latter because there was just nothing we could do

00:57:48.200 because he has to be the one to want and make that change yeah and we actually you know consequently

00:57:52.660 we we get this a lot in our business in the diet business you can want better for somebody else but

00:57:58.100 until they want to make that change and they kind of hit you know that moment um they won't make a

00:58:03.040 change and you know people say all the time i want my spouse to do it or or you know i want my mom

00:58:08.600 to do it or i need my kids to do it and having you know hundreds of thousands of reps at this point

00:58:13.440 like you have to you have to want it that's what i've learned and for me and for a lot of people

00:58:18.100 it's a picture right or uh they have a moment where uh they're in a suit and a tie they're with

00:58:23.280 their significant other and they see it and they see their wedding photo and they look at their

00:58:26.120 photo now and they look back and they're thinking holy hell that's me and then they have this internal

00:58:30.040 moment where they make the change but that you know that drastic kind of situation that you have

00:58:37.360 to go through mentally to see is what it takes to require to take the action to go make that change

00:58:42.040 and you know at least in the in the diet business and i think a lot in life too right like you have

00:58:46.040 to kind of hit these walls and get to these points of where i don't want it anymore well people ask me

00:58:50.200 all the time like how do you with what you've accomplished what motivates you to keep showing

00:58:54.260 up keep striving for new goals keep trying to raise the ceiling and i'm like i just feel i have a

00:59:00.580 responsibility to set an example for those that aren't in that place yet because we may not know it or

00:59:09.400 recognize it but as leaders like people are watching us and like strangers we don't even know

00:59:13.940 and i i feel a responsibility i have to keep showing up in my life and execute at a super high level

00:59:19.600 because those people are watching and it's someday it's gonna it's gonna click for them and without

00:59:25.440 my effort directly with them you saved a person right and and they they gain that confidence that

00:59:32.240 momentum and they finally they go okay that that's what i want i'm at rock bottom and that's what i want

00:59:36.820 and so i just like you guys you want to be this the north star for people and and that that excellence

00:59:42.860 in your life doesn't go unnoticed and and someday those those individuals are going to do it they're

00:59:48.760 going to make the change and guess what they're going to turn to you you're going to be their

00:59:51.140 mentor their coach and you're going to be able to help them through that but you you can't be that

00:59:54.960 person if you're wishy-washy you're not consistent you're not showing up you're not trying to be that

01:00:00.180 that like standard of excellence that people are striving for so that that's what motivates me every

01:00:05.180 single day like who who's watching because on day 80 of the conquer 100 um i was broken

01:00:11.520 like broken like spiritually mentally physically and when i first started this journey in 2012 the

01:00:18.240 world record for the most ironmans in a year was 20 and i'd done 80 consecutive i had 20 more to go

01:00:25.020 and trust me the last thing i wanted to do was 20 more 140.6 mile days and i look back at it and i'm

01:00:31.940 like because i made the decision to keep going and i just knew okay today i i just have to show up and

01:00:37.260 do what i can and the lives that we changed just over those last 20 days is staggering because we

01:00:43.220 hadn't hit our our fundraising goal yet and from that moment to the end it was a 750 000 bump and so

01:00:50.000 you always i always ask myself what would have happened if i quit on day 80 and it would have still

01:00:54.720 been a world record it still would have been a new standard in endurance but what what opportunity

01:00:59.400 did i lose to impact somebody because i because i chose not to quit on that day i i've changed my

01:01:06.540 legacy for sure right and that's what we need to strive and that's where our mindset needs to go

01:01:10.920 like what's what's my legacy and we'll never reach it right it's this constant moving benchmark right

01:01:16.940 you you know you hear people talking about like i'm going to chase down the ultimate version of who

01:01:21.060 i am that's that's not possible because it's possible to chase it it's not possible to achieve it

01:01:26.200 correct yes because as we evolve as people the the potential expands yes the version of that

01:01:32.260 person changes so that to me it's the most fun thing on the planet is to try to chase down this

01:01:37.800 the the baddest version of me because it's an endless pursuit and i'm like who am i going to be

01:01:43.660 in 20 years trying to chase this son of a bitch down you know what i mean and that just fires me up

01:01:47.620 well you're gonna have bad knees i can tell you that no i'm not i'll tell you right now i'll be the

01:01:51.600 first person to do uh 100 uh 140.6 miles at a year investments i'll be bionic at that point

01:02:00.680 at how old at 100 i'm gonna do an iron man at 100 years old i believe that yeah i have zero doubts

01:02:06.840 about that i'll be there on day you know i'll be there for the run get perfect i won't be there

01:02:12.100 i'm shooting for 80 all right i'm here to have a fucking good time i here for a long time all right

01:02:17.820 the uh dude i'm really glad to hear you say that because i first of all i agree with you on

01:02:23.800 the pursuit of one's own potential being the literal definition of a successful life because

01:02:31.180 by pursuing your potential even understanding that you'll never reach it so much good happens from that

01:02:37.260 that is residual because you're continuing to evolve over and over and over and over again

01:02:42.600 and when people see that they start to understand themselves differently and i think that's what

01:02:47.760 separates if i guess what i'm trying to say here is that you know you said what gets you up when

01:02:54.800 you're sore when you're tired when you've had you've already proven everything you've you've done all the

01:02:59.020 things bro like what you know i'm sure you'll come up with something crazy again and do it again i know

01:03:05.260 you will and probably a lot more things that's the truth i think you're just getting started

01:03:09.100 but if the whole world understood what you just said how different would the world look meaning

01:03:15.720 if everybody got up every day and understood that their life was literally crafting other people's lives

01:03:25.060 that is a switch in perspective that will keep you in check if you're having trouble

01:03:31.120 you know getting it going or understanding

01:03:34.660 what the point is of this or like the woman we spoke of earlier who's very powerless

01:03:41.140 you know try switching the perspective a little bit try making it not about you it's not about you

01:03:47.900 it's about everybody around you and it's not just because

01:03:50.820 we're leaders in this room everybody's a leader that's what we're failing to realize as a culture in a

01:03:57.360 society the average guy who's got a blue collar job who's going to work bro you're still a leader man

01:04:03.820 people are watching you they're observing you in the example you set look at cam haynes cam haynes is

01:04:09.460 a regular guy who's changed the i mean he's very not regular but in general terms he he's a normal guy

01:04:17.780 and he's decided to live his life at a very high potential which in turn inspires millions of people

01:04:24.860 and just by a simple guy who you know works construction and builds things and loves to bow

01:04:33.500 hunt calls himself a bow hunter that's his identity this guy because of the standard that he holds he

01:04:39.440 inspires millions of people and if he can do that then why can't you do that 100 why can't you the

01:04:46.280 listener do that why can't you live at a higher standard and show the people around you even if the

01:04:51.280 people are just your spouse or your kids or your neighbor or in your neighborhood you know like

01:04:56.700 these are the things that actually matter it's not who's in political office it's not it's not

01:05:02.740 what's going on in the news it's what example are we setting out here in society because we all

01:05:08.560 complain about society but we fail to acknowledge that we are society and the example that we set does

01:05:14.840 matter and if everybody took what you said and really listened to it and really thought about it

01:05:19.760 you ask a man who's done i mean dude you know like we said 50 iron mans and 50 consecutive days

01:05:27.060 in 50 states 101 straight iron mans i mean dude you've ran across greece you've biked across the

01:05:34.860 country you've done all this really i mean bro one of those things is legendary much less all of them

01:05:40.780 and you ask him what's he's still doing this for why is he still going and he says because i want you

01:05:47.900 to see it because i want you to be better if we all had that attitude what would the world look like

01:05:53.740 and dude it's one of my favorite things about you bro real talk like you you totally understand what

01:05:59.640 it means to be a man that is being a man people say what's the difference between a man and a boy

01:06:05.140 being a man is understanding that how you live your life is going to dictate how other people turn out

01:06:11.080 regardless if you have kids or not or whatever your circle or sphere of influence might be

01:06:16.800 that is what a man is and right now when people say oh we're lacking men they're correct but not

01:06:22.280 for the reason that you think not because we need more beards or more tattoos or more talking shit

01:06:27.700 we don't need more of that we need more real examples that's what being a man is all about and

01:06:32.840 that's what's going to get this fucker turned around for the for the better and i i just want to

01:06:37.200 acknowledge that bro like i think that's to me that was the most impactful thing you said all day

01:06:41.780 awesome yeah i think i i appreciate that honestly and and i truly believe that if if if there was a

01:06:48.020 mindset shift in the world and everybody tried to attack life with this relentless pursuit of excellence

01:06:53.660 and the the measure of success was how many people you could bring to the top of the mountain with

01:06:59.340 you dude i think that that would change the world and my my goal now is to see how many people i can

01:07:05.200 impact give hope and and start to win the conversations they're having with themselves

01:07:09.540 to get out of their own damn way and i've just learned that the the pursuit of excellence it's

01:07:14.840 lonely and you don't want to be standing on top by yourself you want to bring as many people with

01:07:19.620 you as possible and that's what i see happening here at first form of the culture you guys create

01:07:24.320 it's not like what can i get it's how many people can i help well brother that's my product it all

01:07:28.760 happened that's why we love doing things with you real talk because you do the same thing in your

01:07:32.720 life every day like you're out of all the people i've met which is thousands of them dude not only

01:07:39.360 are you like a relentless aggressive competitive guy who can pull out that you know that fuck you that

01:07:45.960 you got to have to win right dog yeah he dude this dude this dude has the biggest dog in him real talk

01:07:52.340 and and then also be the guy who's encouraging people to come with and be humble it's just a really

01:08:00.260 incredible common combination of personality bro and i i know we i'm speaking for all of us here we

01:08:06.400 all fucking love it that means a ton yeah yeah certainly not common we wish it was more of the

01:08:10.320 norm yeah so it's it's always nice to have you around thank you man yeah so you're you're you've

01:08:15.780 also got this other thing that you're working on you got a book coming out yeah let's talk about the

01:08:20.580 book yeah this has been um an exciting project for us only because again it's what we just talked

01:08:27.160 about it's it's trying to get the the greatest amount of people to the mountaintop and get out

01:08:33.700 of their own way and winning the conversations and the reason the the title of the book is going to be

01:08:38.060 called iron hope and and i i i've got the worst gift ever andy i i have this this gift to suffer

01:08:46.080 and and i thought to myself man this is the worst gift ever like why why didn't i have this like

01:08:50.860 incredible baseball talent like sal or why didn't i have this like business savviness like you do or

01:08:55.300 why why couldn't it looks like dj like this why couldn't i be this musician or this artist and i was

01:09:04.480 like given this gift to be able to suffer and and over the 20 years that we've been doing this

01:09:10.300 thousands of stories have come into our team and through email and messaging that like

01:09:15.740 your ability to suffer has given us hope on our journey where we didn't ask for the suffering

01:09:22.760 whether it's addiction or illness or trauma or whatever it is and that was just like incredibly

01:09:28.540 humbling for me and so that's why we named it iron hope and and the purpose of the book is to

01:09:32.520 to give people that hope that the regular everyday person the hope to deal with and overcome the

01:09:39.960 adversity and struggles that we're dealing with because it's it's crippling today and it's it

01:09:45.260 to me i mean it's it's been a lifelong um journey to put this book together um the lessons that

01:09:52.120 we've learned and and and just the things that i think we could impart on people to to give them that

01:09:57.320 hope to start winning those conversations to create that momentum um because i truly man myself my

01:10:04.400 wife our kids it's a team effort and we just want to see as many people win and and and have

01:10:10.400 success i i believe i have found pure joy in my life and it's it's through family it's through

01:10:15.780 community it's through struggle it's through doing hard things it's about reaching finish lines and

01:10:20.700 mountaintops together and and i just want to give that gift to people so i'm really excited about

01:10:26.740 the team we put together the book that we've written um it's going to come out january of 2025

01:10:31.640 um and it's gonna it's gonna be awesome that's awesome yeah so let me ask you this

01:10:37.760 so people see things like the amazing feats that you've done and they hear you speak you've been

01:10:45.020 speaking i mean for 10 years you've been a professional speaker you're one of the best too

01:10:49.400 one one of the best do you guys ever need a good speaker to come speak to your organization

01:10:54.060 in any capacity i would highly recommend james he spoke in our organization he's amazing not good

01:11:00.240 yeah he's great great great um maybe a better speaker than a than a iron man runner or athlete

01:11:07.160 right you're pretty damn good at it i'm pretty damn good yeah i mean i heard the first time i heard

01:11:13.080 damn james is good yeah yeah it's it's crazy it's been it's been the greatest gift for me i've now

01:11:18.460 spoken to 56 countries around the world yeah um and just been unbelievable to speak from nfl teams to

01:11:26.620 accountants in sri lanka um but what what's what's amazing is that's that's what fills my bucket is

01:11:33.080 i'm i can move a room and for me to watch a room move like that and every person in there have an

01:11:39.200 experience because i'm not i'm not talking to how to improve your bottom line at your company i'm

01:11:45.300 talking to the individual and i'm talking to your mind and your heart and we change the way somebody

01:11:49.940 feels and thinks it changes every aspect of their lives in terms of home and relationship and

01:11:55.200 in business so in fact it does increase business's bottom dollar because we're talking to

01:11:59.600 the way somebody thinks and feels and is that your pitch is god i'm gonna make you money i hope so

01:12:05.120 i hope it works hey listen i was i was yeah yeah me too i need you i need the the tech guys to pull

01:12:11.840 that clip out specifically yeah we got it i'm gonna tell you so dude listen so people see you do all

01:12:17.520 these amazing things and they assume that you're a superhuman guy and and you have struggles and you

01:12:23.560 have things that you've been through and let's talk about some of the things that that you've

01:12:27.540 had to overcome yeah i i think it's so important to realize that like you said flesh and blood yeah

01:12:34.380 cut me i still bleed yeah um i put i put my pants on one leg at a time like everybody else in fact i

01:12:40.040 woke up today and i'm like dude i'm not good enough to be on andy's podcast like just that bro you're like

01:12:45.220 one of the main reasons i have the podcast without without me meeting you 75 hard wouldn't even be a thing

01:12:50.960 it's so humbling when you say that it's real truth it blows it blows my mind but but i'm like

01:12:55.640 i'm like everybody else and that's the real struggle that's the thing that people struggle

01:12:59.560 with most is that imposter syndrome and again it's just straight up the conversations that we're

01:13:04.300 having with ourselves and after the after the 100 iron mans um in 100 days i was broken mentally

01:13:10.620 yeah and and it like just from concussions and ptsd and it took two years of really hard work

01:13:17.360 and and resetting those neurological pathways um because it's real and and i some days i woke up

01:13:24.100 with incredible anxiety incredible depression that they did these tests on me where they were

01:13:29.360 testing my eye movements and they were in the millions and they were supposed to be in the

01:13:33.240 thousands and they they questioned how i was functioning and when they did my brain scans they

01:13:38.220 were like we don't know how you get on stage and and and do what you're doing and it was just at that

01:13:43.340 point sheer will um to be able to do it because i'm like i have to keep going i have to keep showing

01:13:47.760 up i'm not i'm never going to quit on myself and through a lot of work and struggle and teamwork and

01:13:52.620 love for my wife and family um we did a recent brain scan at the end of last year and they said

01:13:59.120 a hundred percent clear no signs of ptsd no one would know you had a concussion um so you literally

01:14:06.320 fixed your brain fixed my i broke my brain and then i fixed it and that's that's a message that i want

01:14:10.940 to get people to know and understand like even these guys that you look up to and all like we

01:14:16.800 we struggle oh yeah i've heard you talk about it listen you and i talked about this exact issue

01:14:21.000 100 because i've had lots of uh actual physical trauma in my life you know i got stabbed in the

01:14:25.680 head my head was swollen for a year and a half yeah i played football i played all kinds of contact

01:14:30.460 sports i've fucking been under chronic stress 24 hours a day for the last 25 years so yeah we've been

01:14:37.780 been through some shit i mean i went to the world championships last year for the swim run race it's

01:14:41.660 called otillo it's in sweden and for the first time in my career i didn't make the cutoff and and i left

01:14:48.540 that race and i was so embarrassed i was humiliated and and i was just like and it's because i was i was

01:14:54.460 literally broken yeah and when you when you establish yourself in society as like the toughest dude and

01:15:00.700 you're incredibly mentally tough and you're you're unbreakable and then you miss it you miss a race

01:15:07.340 cutoff and you're in last place and that was a moment for me where i'm like that's not okay yeah

01:15:12.420 and something's going on something's going on and i was so grateful for the team that i had the

01:15:17.720 support that i had literally fixed my brain yeah and i'm so fired up this year like yeah dude i could

01:15:23.080 tell bro we said at the beginning like i'm going to south africa i've got a couple world championships

01:15:27.060 on the schedule this year like i'm i'm almost 50 you haven't seen the best of me yet i did i believe

01:15:32.980 that and i'm so fired up like just my perspective like we've talked about today like it's so wide

01:15:38.660 open the possibility i'm going to pr in most modalities that i do this year so when we talk

01:15:47.400 about overcoming hardship and we look at society you know you and i spoken a lot through through by the

01:15:54.800 way i could tell you're different i could feel it i could feel it in your presence this time versus

01:15:59.940 the last time i saw you in real life i know i and i know what that's like i know what it's like to

01:16:04.960 fucking step up and have to do your talks and do your job and and pretend like everything's cool when

01:16:10.620 it ain't cool i know exactly what that's like i just went through a very difficult uh physical

01:16:15.940 situation with my health as well um which i'll tell you about off the show uh but it fixed a lot of my

01:16:22.580 a lot of what was going on with me um and it was physical it was physical oh fuck i just say it

01:16:26.780 here so i had uh i had a bleeding ulcer in my stomach for the last four years and then i had

01:16:33.200 two bleeding polyps in my colon for the last four years without so i had a little blood in the toilet

01:16:39.200 when i would go poop and uh and i thought it was from lifting because i would always get like little

01:16:45.920 hemorrhoid issues from lifting weights well turns out i've had this blood issue this blood in my gut

01:16:51.040 and in my intestines for the last four years which is causing my intestines and my gut to flare up

01:16:55.800 which means i can't absorb any of my food but what it also means is that because my blood is

01:17:01.000 it actually caused me to be anemic which was causing massive anxiety so i'm in fight or flight

01:17:07.080 all the time because i'm bleeding and i can't see it right i can only see it in the toilet i'm like oh

01:17:12.320 that's no big deal i know that sounds crazy to you guys but like that stuff doesn't phase me out

01:17:16.640 like i'm just like yeah whatever i got a fucking broken finger i don't give a shit you you get it

01:17:21.020 so but uh dude i went got it fixed and within three days my brain was fucking right like it was crazy

01:17:27.180 all it was was i just didn't have much oxygen and that signal was going to my brain it fixed a lot

01:17:32.100 of stuff uh which is why i'm excited about this year for me physically too because i can now absorb

01:17:36.300 food but the point is you know we go through these times where we know we're not right and it's not

01:17:43.280 because we can't push through or we're we're weak or we're uh not tough enough like bro you're running

01:17:51.660 across fucking grease bro you're pretty tough you know what i'm saying at at some point we do have

01:17:57.600 to stop and and say hey uh there is a real problem here but you know what would you say to because like

01:18:03.640 right now in society i i struggle to talk about these things because i feel like our culture

01:18:08.900 culture is so geared towards manufacturing problems that aren't real versus addressing

01:18:16.660 problems that are meaning i feel like a lot of people have built their identity in being a victim

01:18:23.120 and saying i got all this stuff wrong with me i can't do this and for attention and likes and shares

01:18:28.720 on the internet and it's almost hard to like differentiate differentiate um real real situations

01:18:36.620 from non-real situations now and i think that keeps a lot of people from addressing situations

01:18:41.620 that could be real right like i don't feel good i'm not feeling right i'm i'm fucked up but i don't

01:18:47.360 want to be a pussy because i don't want to be like one of these guys on the internet that's just crying

01:18:51.000 about all this shit all the time so like what do you think like what's your take on that yeah i mean

01:18:55.960 we just have to everybody has to have their own unique experiences and then you've just got to

01:19:00.860 know and understand your body and how it's reacting and and be honest with yourself like

01:19:05.680 okay is this an injury or is this just an ache or a pain yeah and is this a moment where i push

01:19:11.460 through and i grow or do i need that recovery right because as as guys we're like push go grind all the

01:19:17.260 time right and but we do need to respect that like recovery and downtime like people don't understand

01:19:23.380 because they see my really intense moments but at my home i got a hyperbaric chamber at my house

01:19:28.520 i've got a red light therapy bed i've got a pt and massage that comes in every single week like

01:19:33.920 lebron james spends a million dollars a year on his physical health so that he can perform and so

01:19:39.340 really those individuals that are just sitting at home like questioning should i shouldn't i

01:19:44.320 they're not getting the knowledge and experience they need to in order to make those those decisions

01:19:49.380 right yeah it's it's it's again humility like you're saying okay i can either grind this out but

01:19:54.740 what type of long-term damage are you doing by not by not checking that out yeah and like

01:20:00.820 dude i i i cracked like on day day 59 of the 100 i crashed and i broke my back yeah and i cracked my

01:20:07.460 l5 vertebrae and had to do 41 iron mounts with a broken back and so a lot of people would be like

01:20:11.560 whoa that's that's like dangerous to like put your body in that position but i really know my body

01:20:18.540 because i've had a lot of experience in doing this stuff my wife knows me in a minute like all these

01:20:22.940 things like we know by showing up and having experiences like where our limits are am i injured

01:20:27.920 or am i is it smart yeah it's through and all these things and so frankly for those people that are just

01:20:32.580 like not engaging and experiencing in life like that's what you have to do to be able to get to

01:20:37.700 know oneself yeah and surround yourself with people too that like know you can understand you because

01:20:42.080 like my wife was the first one to say hey something's wrong yeah with your brain yeah i know you

01:20:47.520 we've been married 23 years like we need to address this and then for me as a man to be humble

01:20:52.700 enough to say okay what does that look like yeah you know and so again it's just like knowing yourself

01:20:56.900 and then surrounding yourself with unbelievable people that also recognize that and and will put

01:21:02.020 their hand out and help you i think also to add dude i think you know you have to push yourself to a

01:21:08.480 certain point to under to actually create uh awareness of what is wrong you know a lot of

01:21:16.160 people oh i've stuck to my diet five days i deserve three days off my diet because i got to recover

01:21:20.920 bro that's not what we're talking about we're talking about the other end of the spectrum we're

01:21:25.740 talking about pushing yourself to the point of literal destruction and then having to step back and

01:21:32.240 say all right this isn't good what do i got to do now how hard was that for you to to address

01:21:38.380 mentally yes super hard to to get to that point where because you because when you're because

01:21:43.920 like bro you're the you've done all this shit right in your brain you're like fuck i can do

01:21:47.160 anything well dude i'm telling you you've been able to ignore so many red flags and have popped up

01:21:51.700 well the brain is so powerful like somebody asked me on day 98 uh how many i could do and i was like

01:21:56.820 200 yeah like that's where my mind was and i was in that state of grind and push and i was just in

01:22:02.840 that really protective state and then like day 102 and three i was like broken and so

01:22:08.320 again recognize like how powerful the mind is but what we need to do also too is like

01:22:13.240 we need to you know we've talked about in the past like showing up and doing hard things

01:22:18.000 intentionally that was kind of the line i said that created 100 and i and i went and did this race

01:22:23.460 this uh jungle race in fiji uh backcountry it was a mark burnett production bear girls was the host

01:22:31.080 67 countries from around the world teams of four um and it was actually called the world's toughest race

01:22:37.240 i remember that yeah it was on amazon amazon prime and they kept trying to convince me and they

01:22:41.940 wanted me to say on camera this was the hardest thing that i've ever done and we came into every

01:22:47.600 camp and everything we were smiling we were laughing like the other teams were so so miserable and

01:22:52.800 suffering and they just couldn't understand why we were so happy coming into every camp and they

01:22:56.900 they just badly wanted us to say it was the hardest thing we've ever done and we basically laughed the

01:23:03.200 whole time because we were like no you have we've done 50 days of impossible this is eight days like

01:23:09.340 yeah and and that's the point it's not even believable is he right and so that's the point

01:23:12.880 here is you you have to show up and do hard things to move that bar through experience to know what's

01:23:18.660 good what's wrong and and what's easy and what's hurting you and what's not but you have to change

01:23:23.540 where that that bench that benchmark line is so do things really hard all the time so that when

01:23:29.320 general society says this is hard you're like no this is easy and i know because i've had experiences

01:23:33.440 and i can navigate it differently and that's really like you you got to the point where you're pushing

01:23:37.700 yourself and you're like okay this is this is serious yeah and it takes a humble person to know

01:23:41.740 okay when i looked in the blood and there was a gallon of blood or i looked in the toilet there was a

01:23:46.060 gallon of blood in there and it was black and red blood and i'm fucking puking have a fee i'm like

01:23:52.320 yeah i'm fucked yeah this is no longer this is no longer toughness yeah for sure and it takes a ton of

01:23:57.620 maturity and humility to be able to do that yeah and to go fuck it scared the shit out of me dude

01:24:01.820 i'm like fuck i'm gonna die tomorrow i better go right now you got me that's what it takes me dude

01:24:06.060 it takes me that far to like take action like that yeah and we hope that most people don't go that far

01:24:10.900 but well i think but i do think people err on the other side of it i think we live in a culture now

01:24:16.440 where people think they're doing something when they're not really doing anything yeah you know and

01:24:21.020 so i just want to clarify when you hear james talk about these things and we talk about you know

01:24:27.620 when to back off and when to push bro if you look in the mirror and you're fucking 100 pounds

01:24:32.900 overweight and your bank account is empty and you're living in the basement of your mom's house

01:24:37.080 time to push bro this is push time this ain't fucking you need a rest you've been resting your

01:24:42.120 whole life all right so i just want to clarify that statement of uh well and the reality too is

01:24:48.300 when somebody starts on a journey where they're in that point where they're 300 pounds and broken

01:24:51.940 everything everything's going to hurt and be dis uncomfortable when you start back doing something

01:24:58.460 because your body's so used to being in that comfortable sheltered state and but then as soon

01:25:03.860 as they start they feel that discomfort and they're like whoa i need rest i'm hurting myself i gotta back

01:25:07.980 off and you push through those ones right exactly those are the times when you push through and so

01:25:12.500 yeah again it it's through experience to know when to push yeah and when not but people like

01:25:17.540 this happens all the time with new runners they run they feel knee pain and they're like ah i can't

01:25:22.520 run i have bad knees and i'm like no your knees are hurting because your quads are tight and they're

01:25:26.460 pulling up and it's bringing the sucking the kneecap in because you just started a new activity that's

01:25:30.980 foreign to you and the reason you have bad knees is because you don't run and so there so there's you

01:25:36.220 gotta start to like understand the difference of when to show up when to push whatnot and it's it's a

01:25:40.700 valuable lesson that everybody needs to learn but again just like success and everything you have to

01:25:45.360 show up in life have these experience in order to know where that push and not push line is

01:25:50.180 and it's the only way to do anything in life is it's through experiences brother i have as always

01:25:55.940 greatly enjoyed our conversation um i know you've got a plane that you're getting ready to catch

01:26:00.600 so if you could leave everybody with one piece of advice or a couple pieces of advice or just some

01:26:06.380 words of encouragement with everything going on in the world and um all the disruption and all the

01:26:13.000 frustration and you know it's difficult times for a lot of people you know what would you say

01:26:18.820 yeah i would say number one show up every single day with honesty and integrity i think i think the

01:26:24.560 world's lacking that right now and i and i i truly believe that it's a gift to um first show up with

01:26:32.560 that honesty and integrity but then not care or internalize what other people think about you and

01:26:38.020 the way you're operating and and if you just continue to show up and and chip away at the task

01:26:44.280 at the dream at the whatever it is you'll win because the only way to guarantee that you'll fail

01:26:50.060 is to stop showing up and i'll just share just real quick that that race in fiji the fijian team

01:26:55.380 was given a spot just because they were the host country no training terrible coaching terrible

01:27:01.360 equipment mark burnett walked up to him no chance you guys finish um they beat every single team

01:27:07.880 that quit and and i was standing on survivor island when the fijian team crossed the finish line

01:27:14.200 with huge smiles on their faces now they were dead last but they beat every single team that quit

01:27:19.480 because they understood movement and time and if i just keep moving time's going to keep ticking

01:27:25.400 and eventually i'll get there and they were gritty out of necessity because they grew up in that in

01:27:31.160 that life and and they developed that skill set and so really my message is meet yourself where you're at

01:27:39.480 give yourself some grace everybody's heart is different just start learn as you go be gracious

01:27:46.200 in your mistakes and just keep chipping away and eventually you'll get there surrounded by amazing

01:27:52.840 people bro i love it man i um let's hit the dates on when your your documentary and your book come out

01:28:01.320 one more time for everybody documentary release march 27th of 2024 and then super pumped for the release

01:28:08.520 of our new book iron hope january 2025 and uh where can people follow you at where are you most active on

01:28:14.840 socials yeah most active on instagram iron cowboy james all right guys listen if you're not following

01:28:22.440 james and you're not part of his ecosystem you need to be okay this man's changing the world he's setting

01:28:27.960 an example for what it means to be tough to be mentally tough to be physically tough and also and most

01:28:34.040 importantly uh be an amazing human being bro and i am very very very grateful for our friendship i'm

01:28:39.640 very grateful for you and everything that you're doing and knowing you and and being your friend

01:28:45.400 is a great honor to me and a great honor to everybody here that's real i appreciate that so

01:28:50.200 um same way i'm very very very thankful that even though it's very rare that people like you exist

01:28:57.160 because uh you know when things get hard like you said i'm in your circle in certain ways you're in my

01:29:03.320 circle and when things get hard i think of you i think of things that you have been through i think of

01:29:08.440 things that you have went through and um you know 75 hard wouldn't exist without your influence

01:29:14.200 and our friendship and uh it's changed millions of lives and so dude i just want to say thank you

01:29:20.200 genuinely from my heart for being who the fuck you are man i i i thank you tremendously and i just want

01:29:26.520 to share something really quick i was in the gym working out uh this morning and your dad came up to me

01:29:31.400 and he said man i remember the first time you spoke here at headquarters and he goes i woke up the next

01:29:36.920 day and i went and ran i was gonna i wanted to run three miles and he goes i ran 10 miles and for

01:29:42.280 three years straight i ran almost every single day and he goes he goes when i wanted to quit he goes i

01:29:49.080 always had a run partner and he looks over and down to his left and he goes it was you and chad right

01:29:55.080 and every time i wanted to quit you both of you were right there yelling at me telling me to take that

01:29:59.960 next step and it's it's those stories those moments of why guys like you guys like me choose to with

01:30:08.440 relentless pursuit show up every single day because like dude what an honor to to have that impact on

01:30:14.040 your dad and to have him show his story with me he talks people don't understand my dad's almost 80

01:30:18.840 years old yeah so when he's saying he's out running six miles a day and running 10 miles that's a huge deal

01:30:24.760 this is only two years ago yeah so he's 79 years old so i mean he was 77 years old doing this it was

01:30:31.880 so cool for me to hear that so yeah i i appreciate your comments i it's an honor to be on the show so

01:30:37.080 yeah all right guys don't be a hoe show the show

01:30:41.320 went from sleeping on the floor now my jewelry box froze

01:30:44.680 fuck a bowl fuck a stove counted millions in the cold bad bitch booted swole got her on bank road

01:30:51.320 can't fold doesn't know headshot case closed

REAL AF with Andy Frisella - March 02, 2024

660. Inputs & Outputs Ft. James "The Iron Cowboy" Lawrence & Sal Frisella

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