663. Q&AF： Regaining Confidence, Evolving As An Entrepreneur & Innovating In Business
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Summary
In this episode of the Q&A show, I answer a question from a listener and talk about the 75 Hard Program and why you don't need to buy it. I also talk about why we don't run ads on the show.
Transcript
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What is up guys, it's Andy Purcell and this is the show for the realists, say goodbye
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to the lies, the fakeness and delusions of modern society and welcome to motherfucking
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reality guys. Today we have midweek Q and AF. This is where you submit the questions and
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we give you the answers. Now you can submit your questions, be featured on Q and AF episodes
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a couple of different ways. The first way is guys, you can email those questions into
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askandy at andy for seller.com or you can go on YouTube in the Q and AF episodes and
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you can drop your question right there in the comments and we'll pick some from there
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as well. Now other times you're going to have CTI. Now CTI is where we talk about cruising
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the internet. This is where we put up topics on the screen. We talk about what we think
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is true, what we think is not true. We speculate, we connect dots, we make jokes and then we talk
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about how we the people can solve these problems going on in the world created by these turds.
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Then we have real talk. Real talk is just 5 to 20 minutes of me giving you some real talk
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and then we have 75 hard verses. 75 hard verses is where people who have completed
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the 75 hard program, which is the initial phase of the live hard program that you can get for
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free at episode 208 on the audio feed. Come on the show. They talk about how their life
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was before, how their life is after and how you could change your life using this program.
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All right. If you're unfamiliar with live hard and 75 hard, it is the world's most popular
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mental transformation program in history. Okay. It has transformed millions of people's
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lives. You can get it for free at episode 208. If you want to know the nuts and bolts,
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the ins and outs, and you get a whole bunch of extra value on top of that, there's a book
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available on my website at andyfricella.com called the book on mental toughness. Now you
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don't have to buy the book, but it is a good book and we sell it out every single time we
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get in stock. So if you're lucky enough to get one of those, go grab one of those. If you're
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one of the people that wants to know the ins and outs of everything, uh, in regards to
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the program has the entire live hard program, plus 10 chapters on mental toughness, plus
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case studies on a real people that you recognize and how they use mental toughness to create
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the lives, uh, that have made them who they are. Right. And those 10 chapters are extremely
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valuable on top of the live hard program as well. So, uh, you don't have to buy it. If
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you can't afford it, if it's not something that you think you need, you absolutely don't need
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to go spend the money on it. You can just go listen to the podcast episode for free.
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So that's episode 208 on the audio feed. Uh, only we weren't on YouTube whenever, uh, that
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came out. We just started YouTube about a year ago. So that's the rundown on the show.
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Now you're going to notice something different about our show. We don't run ads on the show.
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Uh, I don't talk about things that I don't use and get paid money to do so in exchange.
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I ask very simply. And the reason I don't do that, by the way, is I don't want to answer
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to those people. We try to keep it real on the show. We try to talk about things that are, uh,
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going on in a very real authentic way. And, uh, sponsors don't like that. They like to tell you
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what to say and how to say it. And I'm not that kind of guy. So I don't do that. And in exchange
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for that, I just ask very simply support what I got going on, what you guys do. And I'm very
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thankful for, uh, and then share the show. All right. Uh, if the message is good, if it makes you
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think, if it makes you laugh, it gives you a new perspective. It's something that you think
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people need to hear, please share the show, get behind it. We get censored. We get shadow
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man. We get messed with almost every single CTI episode that we put out gets hammered.
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Um, so we need you guys to get the message out. So don't be a hoe. Share the show. All right.
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What's up, man? You know, I was, I was sitting here and I was thinking, I started looking around
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at your guys's, uh, everybody's lips. Do you, do, uh, do you guys use chapstick? Who is we guys?
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Well, you know, like y'all. Yeah. You people. Is that what you're saying? Do we people? Yeah. Um,
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I've never seen you use chapstick. Well, but like, you look like they look fine. I don't know if I
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fall into the, you people. I'm like a hybrid, bro. I'm like a hybrid, bro. My, my, I was literally
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just sitting here thinking like I am 28 years of my life. I don't think I've ever seen. Yeah. We only,
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we only like the cherry man. Yeah. So like, we don't fuck with nothing else. We get the cherry
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or we get the Burt's bees. Yeah. And you know, I just never, I've never seen it. Yeah. We,
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well, we got special moves for that. Hmm. There's a lot of things you never see. Yeah. What else?
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We're just all kinds of like little, you know, I mean, read the internet, man. You know,
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white people are the devil. You know, we do all the tricks behind closed doors and we got all
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these secret rituals and they're all revolving around with chapstick. Is that what it is? Yeah. Okay.
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So that's what it got. So if you want to get rid of the white people, get rid of the cherry,
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the cherry chapstick and the Burt's bees. All right. I had enough up to here with it. Yeah.
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That's how he's trying to revolution apparently. No man, what's going on, dude? I almost got another
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dog today. Oh really? Yeah. You're one of those impulsive pet owners. Yeah. Yeah. You're like a guy,
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like if Alex brings home something, you're keeping it. Yeah, probably. Yeah. Yeah, for sure. But, uh,
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what kind of dog? A Malinois. Really? Yeah. And dude, she's beautiful, man. A puppy?
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Two years old. Two years? Yeah. Is that a, uh, is that a dog of one of our friends? Yeah. That's
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a great dog. And, uh, is it trained? Yeah. I mean, she's got the obedience down, um, but
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there was some prior home issues, so she's not really, they don't really want to tack away.
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Andy sent me a picture of my man. Of Cobus? Yeah. He's got a little gray on his face now. He's
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getting old, man. Yeah. He's like seven, eight years old. Might be that old. Yeah. Cobus is old.
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I think he's like five. Uh, we'll find out. Text and find out. No. Yeah. I say five.
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So did you get it? No, no, because I kept, bro, I kept thinking about what you said the
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other, like the other day about the dog years, the fucking human, like, bro, listen, man,
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people discount dogs, but like, here's the thing. Like dogs are very special creatures and
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you got to think of it, man. When you get a dog, you got to take care of it, dude. You're
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that whole, that dog doesn't have a career. It doesn't have friends. It does. You're
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its only thing, man. Yeah. You know what I mean? Like, you know, like when you think
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about it like that, it's important to really like every day, you spend some time with your
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dog. I mean, the only reason I was thinking about it though, cause like my, my girl Nikki,
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she's getting a lot older, you know, and I know there's going to be a transition and I
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would rather just have, I don't want to say call it the replacement. Right. But like,
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I'd rather fill that void before it's actually a void. Also there's something to be said for
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that. Cause the young dog will pick up how the old dog kind of rules. Exactly. Yeah. I get that.
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How old is Nikki now? Shit. She's, she'll be 14 years old. Holy shit, dude. Really? Dude,
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remember that time she jumped out the window of your apartment? That's what I'm saying. She
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done, she done seen him done a few things, man. Bro, like five years ago, dude, she jumped out
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DJ's window of this. Second floor loft. Yeah. Downtown. Onto the street. Onto fucking Washington
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Avenue. Yeah. Yeah. And made it like no broken bones or nothing, man. She had like a scraped
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up face or something, right? Yeah. She, she, yeah. She like scraped her face and messed up
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her snout, muzzle or whatever. But, um, but yeah, man. Like, I mean, her snooter. Her snooter.
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She messed up the snooter, huh? Messed up the snooter, man. But she's been good, man. You know,
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she's good, but I just know she's getting old, you know, like she, you know, you know,
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those old, that's a long time for a shepherd. Well, Malawas, I mean, they're typically pretty
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healthy. They can, they got a good lifespan on there. Cause they don't have all the other
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issues that like, you know, let's say a German shepherd would have with like hip dysplasia
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and shit like that. So like, I could see her, like, she's like, you know, she'll, she'll
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look at the stairs and she takes like fucking three seconds before she hits him. You know
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what I'm saying? It's going to be some work. Exactly. You know, I see it, man. I just, you
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know, yeah, I don't know, but I almost got this damn dog, man. It was going to be free
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of charge too. Cause she's the foster. See, they're looking for a home. So.
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Huh? But, uh, but yeah, man, that's all I got, man. What's going on? So when's she
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moving in? That's what I'm doing. I already know. I already know. I gotta get, Alex, you
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better make some room. Yeah. Well, that's, that's the problem right now. So she might
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have to go. She told me to pick. That ain't going to work, bro. You're going to get killed
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when you get home tomorrow. Yeah, man. Well, it is what it is, man. Um, I got some good ones
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for you. All right, good. Let's get into it. Dive into it guys. Andy question. Number
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one, Andy, what sort of advice can you give to someone that has a tough time regaining
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confidence after a major loss? How do you rebuild that confidence after a major loss? How do
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you do it? You got to manufacture it. Okay. Confidence is confidence and momentum are
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not these abstract random things that come into our life. All right. A lot of people
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think of it like that way. And I thought that way too. I grew up most of my life thinking
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that like catching momentum was something that just sort of happened. Like I had these times
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of my life where I would go and things seemed real easy and I got in the zone and shit just
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worked. All right. And then most of the time it didn't work. And so I would get super frustrated
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all the time because I couldn't figure out what, why was I, why was this so easy for me
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at this point in time and so difficult all the other times. And then also the same with confidence.
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I'd spent most of my life looking at everybody else who was a confident person wondering and
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actually being pretty bitter about it, to be honest, like, why are they always so confident?
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Like how, how does this person have this? Like, and I think most people think of those two things
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in that regard, they look around and it's kind of confusing, right? They look at people who are
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confident and they say, why is that person so confident? Why is this so easy for that person?
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Why do they act and behave that way while I'm sitting here filled with all this anxiety that if I do
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something, I'm going to get made fun of, or I'm going to get laughed at, or I'm going to get,
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you know, uh, trolled or whatever, man. And, and I think most people live that way. Most people let
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that fear and that misunderstanding keep them from ever becoming who it is they want to become.
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They have this image in their mind of who they are, but they're afraid to show it to the world
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because they're afraid of all those things I just said, you know, you're going to get laughed at,
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you're going to get made fun of, you're going to get told that you're stupid. You're going to get,
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you know, you're going to become the joke of the town. And guess what? You are the first time you
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step out to be that person of who you're supposed to be in your heart that you already know that
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you're afraid to even tell anybody about because you're afraid they're going to laugh. That's who
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the fuck you were supposed to be in your life. You were supposed to be that it was imprinted on you
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at birth. It is a divine purpose that you are supposed to serve by becoming that version of yourself.
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And most people are too afraid because they aren't in the light about how we create these
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things and what we do to build them. And so when it comes to confidence and it comes to momentum,
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when you don't have it, you have to manufacture it. And that starts through force. That's one day at
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a time. I'm going to, this is what the live hard program is all about. All right. One day at a time,
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you're going to say, I'm going to do this. I'm going to do this. I'm going to do this. I'm going
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to do this. And you do those things. And then they're very hard. And you wake up the next day
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and you say, fuck, I'm still in this shitty situation. I don't have any confidence. I don't
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feel good, but I did do what I was supposed to do yesterday. And that's where it starts. It starts
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this little bitty wind that is seemingly insignificant. And then you go around the second day and you say,
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I'm going to do this. I'm going to do this. I'm going to do this. I'm going to do this. And you
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do those things. And then you wake up on the third day and you're like, fuck, I'm still not where I
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want to be. But the last two days I did what I was supposed to do. And then you wake up on the third
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day and then you wake up on the fourth day. And soon after, you know, when you're 20, 30 days in,
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you're looking back, you're like, well, shit, I did this for the last 30 days. I can do this.
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And you start to feel good about yourself. You start to say, dude, I'm, I'm pretty bad-ass
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motherfucker. I'm someone that can do things. All those things I thought were impossible. Now I'm
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able to do them. And that progresses the longer that you do it. And all the while you're manufacturing
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all this momentum. So you're doing these things day in and day out and day in and day out. And what
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happens is they start to become part of your life. They start to become part of who you are.
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And as you continue down the path, the momentum picks up more and more and more and more. And
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eventually those things that on the first day were so fucking hard for you are now just part of who
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you are. And not only are they part of who you are, you feel great about who you're becoming.
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And because who you're becoming is a completely different version of yourself that you couldn't
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even imagine on the first day. All right. This is the reality of how winners operate.
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Winners understand very simply the confidence and momentum. When we don't have them, we got to go
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back to the basics and start at zero. And we got to start grinding it out day by day by day by day
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by day. And we understand that after a certain amount of days, we'll have momentum and we'll have
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confidence. And we know it so well that we don't doubt it. So when we do find ourselves in these
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places without momentum, and we do find ourselves in these places without confidence, which happens
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to the highest level people, they know what to do. And the not knowing what to do is what makes
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people hopeless. What if you knew what to do every single time you felt like you didn't have
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confidence, you didn't have momentum, things weren't going your way, you knew exactly what to do to fix
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it. Would it be such an anxious, desperate, hopeless feeling? No, because you know what to do to get
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yourself out of it. And this is the basis of the entire live hard program. It's about building
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momentum. It's about building confidence. It's about building belief. It's about building discipline
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and fortitude. These perishable skills that all go together to encompass the idea of mental toughness
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that allow you to progress to where you're trying to be. But you have to be willing to take that first
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step. You have to be willing to take that second step. And you have to have faith that if you do
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the work, the result will come. And this is why I always say work comes before the belief. You don't
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believe first and then do the work. That's not how the fuck it works. You have to say, I'm going to do
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the work regardless of what it produces. I'm just going to do the work. I'm just going to do it. I'm going
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to do the work today. And if it doesn't produce anything today, I'm going to get up. I'm going to do it
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again tomorrow. And what happens is over the course of time, you start to believe because you're
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understanding, you're seeing a little bit of result. You're seeing a little bit of win. You're
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seeing a little bit of progress happening and you're starting to realize, oh shit, this is how
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the fuck it works. And once you go through this process a few times, you start to have solutions
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for the times when you're, when you're desperate, when you're hopeless, when you're down, you start to
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understand what it's going to take to pull yourself out. This is why the live hard program is a
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every year program. Okay. There's not a single fucking program on the planet that you can do
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once. That's going to maintain results forever. You know, a lot of people will say, oh, what do
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you do after 75 days? Well, if you knew the whole fucking program, you don't understand that it's not
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75 days. It's actually a year. And the live hard program, like it clearly defines in every single
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fucking thing I've ever written about it is meant to be repeated year after year, after year,
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year after year, it is a true sustainable lifestyle. And that's what it's going to take
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because after you get rid of the 75 days and you've accomplished and you've won and you go
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30 days without that structure, if you so choose to, you're going to start to guess what? Lose a
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little bit of confidence. You're going to start to go backwards a little bit physically. You're going
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to start to get a little softer and you're going to be aware of it. And so then what happens? Oh,
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phase one comes in and it tunes you up. Okay. And then you go back and eventually after doing this
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for a year or two in a row, what ends up happening is you just start to live that way 99% of the time
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and it becomes your life. And that is what creates the true sustainability of someone who's wanting to
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be a high performer. So we have to fucking understand confidence, momentum. These are things we are in
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control of. These are not magical. They are not gifts from the universe. These are things that are
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within our control. And when we refuse to control the things that we can control, which is what we
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put in our mouth, the exercises we do, the input we put in our brain, the way we treat other people,
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all of these things, there's a million other things we're in control of. When we don't control those
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things, we're going to have chaos. We're going to have hopelessness. We're going to have despair.
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We're going to have depression. We're going to have anxiety. But when you control as many of those
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things as possible, it's very easy to look yourself in the mirror and say, hey, man, today didn't go
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my way, but fuck, I did everything I was supposed to do. OK, and that protects you from getting beat
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down by life as it comes. That's why it's called mental toughness. So when we think about, you know,
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things like confidence, momentum and what's different between you and the highest achieving
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people that you may look up to, it's usually the fact that they understand that they can create
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these things on demand when needed. And it's done by doing what you can. Yeah. Let me let me ask you
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this on the same point, because I feel like that it's something that I don't know if this is a young
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person's issue or not, but it's like just being able to deal with the loss. Right. Like somebody who
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absolutely hates fucking losing. Yeah. Right. Like it is. Is it something that's off the table? Like, I mean,
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we got to be real about a loss. It can still happen. Right. You're going to lose a lot. Right. And so,
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like getting getting off of that. OK, like, yeah, it was a fucking loss. Like, get back in it.
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Dude, listen, the reason people fucking have a problem with losing is because they cannot
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comprehend the value that there is in losing. There is far more value in losing than there is
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in winning, even if you hate it. I fucking hate losing, but I value the fuck out of it. OK, I have
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started to create a situation in my life a long time ago where when I started to recognize the value in
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losing, where when I take hits, when I have losses, which happened to me literally every
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fucking day of my life, very rarely do things go the way I want them to go. There's this myth
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about people who have built things that they just like wave their magic wand and it's much easier for
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them. That's not true. They're actually is much better at solving the shit faster. And one of the
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ways you get faster with executing on a plan is by not dwelling when you have the losses and
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instead recognizing that the loss delivers you a tremendous lesson. What's that lesson worth?
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What is the tool? What is the skill that you are gaining from that lesson? And if you can learn
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that right away, OK, you you don't have to dwell. You don't have to beat yourself up. You don't have
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to be in this position of hopelessness and despair and confusion and frustration. You could say,
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well, that sucks, but I learned this and I won't do that again, which makes me a more formidable
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operator, a more formidable opponent. And I get to move forward from here with this new skill set.
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So you can actually transition the framework to I am grateful for my losses because what they teach
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you and every single fucking champion that has ever won on the face of the fucking planet does this
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when they lose. Losing happens way more frequently than winning. It is not a 90 10 ratio of winning to
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losing. It's actually the opposite. So for every win you have, you have fucking nine losses. That's
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the reality of the game. It's a misunderstanding of how the game operates that gets people in trouble.
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They assume that because people win, they must win all the time. No, it's not that they win all the
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time. It's that they're OK with all the losses they have and they're able to dissect the lessons away
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from from those things and convert them into skills and then use them moving forward that makes them
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formidable and effective moving forward. So reframe the losses from, oh, shit, dude, I fucking lost.
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I lost a blah, blah, blah. No. Yes, that didn't go the way I wanted to, but I learned this and this
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and yeah, it cost me this. So that was actually worth it because now when I move forward 10, 20,
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30 years from now, I'm going to know not to do that. And if I did that in that situation,
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it would cost me 10, 20, 30 times as much money or time or effort or frustration or could be this
00:21:04.900
much more devastating. So if we reframe how we look at the losses and start to value them,
00:21:10.540
then we don't spend time dwelling on them. And that time is spent dwelling by most people is spent
00:21:14.640
moving forward. I fucking love it, man. Love it. Guys, let's get into question number two. In 2022,
00:21:21.720
I completed 75 hard. And at the time I was freshly 30, had no idea what I was wasting my life
00:21:26.800
on and I needed a jolt. By the end of it, I decided that I wanted to start my own floral business.
00:21:33.020
In 2023, I launched my business with the goal of two weddings that summer. I did 13. This year,
00:21:39.380
it's March and I've already booked more weddings, but each one is two to four times bigger than last
00:21:44.960
year's average. So with that, I have bought out my old work, a flower shop my old boss was selling.
00:21:50.860
And it's such a cool full circle thing to take over something that's been around for 43 years.
00:21:55.220
Getting to my question, I am so fucking new to business. It's definitely an ignorance on fire
00:22:02.540
kind of growth right now. But I know that's not sustainable. In two years, I went from managing
00:22:07.180
a well-known flower shop to launching my own business of just me, myself, and I. And now owning
00:22:12.240
that old flower shop that comes with six employees and both a mountain of responsibilities and incredible
00:22:17.580
opportunities. It's been around for 43 years, well-established, and I have big shoes to fill.
00:22:22.020
So how do I overcome this nagging fear in the back of my head that this will all crash and burn in my
00:22:28.920
hands? My years in this industry qualify me in the sense of producing beautiful pieces and experiences
00:22:34.720
for our customers. And my years of managing and leading our team will, of course, help me in that
00:22:40.660
sense. But it's a whole nother game when you're the actual owner of all of this. How do you battle
00:22:45.580
that? How do you deal with that? Well, look, there's a lot in that question. First of all,
00:22:51.580
congratulations on moving forward. Most people won't move forward, even if they know that's what
00:22:55.540
they want to do. I think that's amazing. Secondly, the ignorance on fire feeling that you, that's called
00:23:04.220
entrepreneurship. All right. And that stays with you forever. Yeah. Okay. There's not a day that I
00:23:09.880
walk in here and after been doing this for 25 years, first forms, 15 years old, I've been in the
00:23:15.220
same industry for 25. There's not a day that I walk in here a single day where I don't feel that
00:23:22.060
way. So you have to understand if you're an effective entrepreneur, that means you understand
00:23:29.320
that you don't really know the answer, but you're willing to do whatever it takes to find the answer
00:23:34.420
and figure it out. So you have to come to terms with that. I would say the fact that you're aware
00:23:39.560
of what you don't know what to do is actually a huge advantage over people that think they haven't
00:23:44.340
figured out because when people think they haven't figured out and people pretend like they haven't
00:23:49.540
figured out, there's no capacity to get any better because they think they know everything. This is the
00:23:54.220
true value of humility whenever you're an operator. All right. If you know that you're, you're not
00:24:00.380
supposed to be there, right? But you are by the way, but if you think you're not, is that necessarily
00:24:05.900
a feeling that you want to overcome? If it actually helps you find better solutions because you're
00:24:11.400
understanding where you are, as opposed to thinking you're better than you are, and you're willing to
00:24:15.540
accept criticism and feedback and new ideas and actually go out and grow. Do you really want to
00:24:20.960
overcome that? Or do you want to accept that and say, okay, this is all right. I don't know what I'm
00:24:26.840
doing, but I know this, I'm going to figure out how to make it work. You know, when I first started
00:24:32.440
in business for the first five and a half years, it was just me and Chris and some of our friends.
00:24:37.440
Then in the sixth year, we had an opportunity to take over a failing business. And we went from one
00:24:42.780
store to six stores in 30 days. All right. I didn't know how to manage anybody. I didn't know how to run
00:24:49.180
the systems of a company. I didn't know how to do anything, but run a single store by myself as
00:24:54.180
basically an employee. All right. But guess what? I said, I don't know. I'll figure it out though.
00:25:01.020
And here we are. So this is the norm of being an entrepreneur. You are going to feel like you
00:25:08.760
don't know what you're doing. And that feeling never goes away. If you continue to grow because
00:25:14.320
where I'm at now in business, I've never been before. So how can I know how to operate at this
00:25:21.840
level when I've never been at this level before? Do I know how to operate at all the levels that
00:25:26.360
I've already been to? Absolutely. And this is the value of finding an actual coach that has built
00:25:31.840
real shit. Not one of these internet guys who just talks bullshit. Okay. Because the reality is,
00:25:38.320
is that those guys can't know how to run a business if they never actually built one. It's
00:25:43.420
impossible. I can't even, I don't even know how to run the business that I'm running. That's real
00:25:48.280
shit. At this size. I don't know because I'm trying to figure it out. Now I think I know because
00:25:53.160
I have this long multi-decade experience that has taught me a lot of lessons along the way. And
00:26:01.600
those lessons can be applicable moving forward, but they have to be adjusted or tweaked or thought
00:26:06.240
about differently. The idea of entrepreneurs ever getting to a point where they feel like they know
00:26:11.180
what they're doing is not real if they continue to grow. Now, if you've been operating at the same
00:26:18.500
level for the last 10 years, you probably know how to operate at that level, but that's all you're
00:26:26.000
ever going to be. And for some people, that's okay. They want to get to a certain level and they stay
00:26:29.780
there and that's fine. Those people know how to stay right at that level, but they don't know how to
00:26:33.680
go past that. And the problem that a lot of entrepreneurs face is that they think they can move past
00:26:39.140
those points or that they're skilled enough to move past those points because they've come down
00:26:43.160
the path to this point on their own. You get what I'm saying? So we have to come to terms as
00:26:50.580
entrepreneurs that we never really know. We never have really become masters of it unless we look
00:26:56.960
on the smaller versions of our previous existence. So there's that. I think what you need to do
00:27:07.880
is you need to accept the reality of the path that you chose, which is it's going to be filled with
00:27:14.260
uncertainty. It's going to be filled with lessons that you experienced that cost you time, energy,
00:27:20.720
and money over and over and over again. And you have to be dedicated to learning those lessons as
00:27:25.680
they come and welcoming them at the time. You know, it's a lot easier to face hardship in business
00:27:32.440
or in life when you see the lesson right away, as opposed to having to go through this like
00:27:38.760
mourning process. Oh my God, we made this decision. It cost us so much money. It really screwed us up.
00:27:44.940
It did this, this, and this, and then taking years to come up with the reality of it, which is,
00:27:50.880
well, it taught me a lesson. So the, the, if you can close that gap as small as possible from when
00:27:57.580
the mistake happens or when the lesson occurs to you, accepting it as a lesson, the journey becomes
00:28:03.780
far less painful because when bad shit happens, you're like, okay, well, I learned this and this,
00:28:09.440
and then you associate the value of what that lesson costs to those lessons. And you think about
00:28:14.040
it like that. And then you think about where you're going to be 10 years from now and what that lesson
00:28:18.140
would have cost. It's a lot easier to accept what just happened. So there's a lot of things at play
00:28:23.560
here. And, and for being a new entrepreneur, it sounds like you got a pretty good grasp on what
00:28:27.760
you're doing. I think you need to remain humble. I think you need to accept the fact that you're
00:28:31.660
not going to know what the fuck you're doing. Uh, and if you continue to push, you're still not going
00:28:35.660
to know what you're doing. The best you can do is make an educated guess, uh, and be around people
00:28:40.220
who have been down the path that you have chosen to go down because it's way easier to learn how to
00:28:47.760
get to China by someone who's actually made the journey to China than it is to someone who's only
00:28:52.940
made it, you know, a quarter way or a halfway. Right. So, or even not even started, which is
00:29:00.880
the internet right now, you know? Right. So that's my take on it, man. I love it. Is that a common
00:29:06.200
thing, right? Like, I mean, we talk, I know, I feel like most people, when they think about, you
00:29:10.220
know, taking over companies, it's like, you know, you know, a new family generation, second
00:29:14.220
generation family owned businesses. But when like, is that a common thing when businesses go out that
00:29:18.800
somebody else comes in and grabs them or selling your, you know what I'm saying? Like, I guess
00:29:22.520
right now we're facing a, a, a sort of a interesting economy when it comes to small business,
00:29:27.960
because there's tons of, of boomer generation people who have owned family owned businesses
00:29:36.280
for 20, 30, 40 years who are now retiring and they don't have kids that want to take over the
00:29:42.020
business and they don't have a succession plan in place and they don't really know what to do with
00:29:47.400
their business. So there actually is a massive opportunity right now to buy smaller businesses
00:29:52.960
that have been going, that have an established reputation, similar to what they're describing
00:29:57.220
here, that can then be scaled out from that point, which is a hell of a lot easier than starting it
00:30:02.620
from zero and trying to make a brand. So if you can get into one of these smaller businesses with a
00:30:07.580
known brand, uh, from, from day one, and you can actually see that brand and think about scaling
00:30:13.280
what they're, there's massive opportunity there. Uh, the opportunity that's never existed before.
00:30:17.960
So that's, that's one angle that a lot of people are taking, you know, we hear about this online.
00:30:22.480
There's certain people that, you know, focus their entire energy on purchasing small businesses,
00:30:26.400
but dude, just purchasing the business isn't enough. You have to become an operator of the
00:30:31.720
business and you have to become someone who can scale the brand and you have to become someone
00:30:36.160
with vision who says, okay, this is a nice start, but here's what it could be. And then you take that
00:30:41.680
and you build it out. And when you bring up second generation businesses, you know, the reason
00:30:46.340
those businesses fail very simply is the people who take them over didn't learn all the lessons
00:30:52.760
that were learned to get them to that point. So you're taking someone who doesn't know and have
00:30:57.540
that experience and you're putting them in as an operator. And not only that, they don't value the
00:31:02.480
work that was put in to build that. So not only do they have the lessons, they don't have the
00:31:06.740
discipline to value it. And, uh, for that reason, they're usually run pretty carelessly and they end
00:31:11.600
up failing. The stakes are higher. Yeah, for sure. Yeah. I love it. So, I mean, there's a lot to that
00:31:16.920
dude, but I think, you know, this person's off to a great start. Um, it's okay to not know there's
00:31:23.860
more resources now than ever to know. You just have to be discerning about where you take your
00:31:28.200
information. I would never listen to someone ever on the internet who hasn't done what it is you're
00:31:34.400
trying to do legitimately. There's a lot of people that pretend there's a lot of people that talk good
00:31:38.580
game, but you need to dig in. You need to say, okay, what has this person actually done?
00:31:43.220
What have they built? Where is their business? Do they sell products? Can I order their products?
00:31:49.000
How are their products delivered? Do people care? What are their employees like? Et cetera,
00:31:53.540
et cetera, et cetera, et cetera. How long have they been doing it? How many customers have they served?
00:31:57.100
How much experience do they really have? Or are they just saying this shit, hoping that you'll pay
00:32:02.140
them $30,000 to fucking coach them? You see what I mean? Like, it's just, there's, there's so much
00:32:08.000
bullshit on the internet. We got to do, we got to have discernment and think about, you know,
00:32:12.960
where we're getting our information. I love it. I love it guys. Any question number three? Hey,
00:32:18.740
Andy, how do you maintain in business the things that you do very well while striving to create
00:32:24.680
new ideas and new ways of doing things? I was brought up my entire life being taught that if it
00:32:30.000
ain't broke, don't fix it. Business is doing well. We are growing revenues. Great. But I struggle with
00:32:36.440
the innovation side of things and I see my competitors trying different things. And we'll
00:32:41.440
just appreciate some guidance here. Yeah. Look, dude, I try to view the scope of business as if
00:32:48.960
we're always losing. Okay. Even when we're winning, I try to like convince myself, all right, where's the
00:32:56.340
holes? Where are we losing? Where could it be better? Where does our competition beat us? Where are they
00:33:02.540
better than us? And I'm constantly dissecting any good operator is constantly dissecting their
00:33:09.660
business model to say, how can I remain competitive and even innovate my, my business in these areas
00:33:17.580
where I'm weak now? So, so like a amateur business operator, they'll start doing good and they'll take
00:33:24.600
their foot off the gas, right? They're like, Oh, we figured it out. We're making money. I could buy an
00:33:29.660
escalate. I could buy a Porsche. I could buy a bigger house, right? I can buy a lake house. I could
00:33:34.540
do all this shit. And they start doing that shit and their foot comes off that throttle. And while
00:33:38.760
their foot comes off that throttle, all the people they're competing with, they still have their foot
00:33:42.800
down. All right. So this is how most businesses get passed by and lose the leadership and the ownership
00:33:49.160
gets complacent and they stop getting aggressive about making improvements to the company. So even when
00:33:56.320
you're winning, it's important that you break down the details of every single area of your business
00:34:02.440
over and over and over and over again to consistently search for where those weak points are. And when
00:34:09.280
you're winning, it's a lot easier to fix those weak points and actually innovate them into something
00:34:14.000
more special that even nobody's doing than it is to try to throw a bandaid on something when, you know,
00:34:19.200
everything's going bad. So I just look at it like that, dude. I look at a business,
00:34:25.780
any business that I run or operate or consult for or contribute to or invest in. I look at them like
00:34:32.540
they're losing. I say, where are they getting beat? And yes, this creates a scenario where you never
00:34:37.780
feel like you're winning, but isn't that okay if you actually do continue to win? You see what I'm
00:34:43.260
saying? So I come at it from that point. I hate to lose. I want to be the best. I try to examine
00:34:51.140
my game, whether it be my personal game, whether it be business game, even when I'm winning, you know,
00:34:57.060
like Michael Jordan didn't go out and, you know, have these amazing games and then go home and sit
00:35:02.620
there and think like, fuck, I'm the best. No, dude, he goes back, you know, when he scores, whatever
00:35:07.380
he scored 70 points or 60 points. Right. And he goes home and he says, okay, what about these shots? I
00:35:12.740
missed. Here's why I missed them. Here's what I did. Here's what I need to do different. And he
00:35:16.720
starts improving his game. Even when the rest of the world looks at it and says, holy shit, dude,
00:35:22.600
look how great he is. And this is how people not only stay great, but they get better and better
00:35:27.620
and better and become iconic and legendary. So that's, that's the idea and perspective that I
00:35:33.920
think you should have about your business. Uh, I think it's important to acknowledge wins. I think
00:35:38.500
it's important to say, Hey, we're doing this well, it's working, but I think it's important not to
00:35:42.640
read the headlines when you're doing really well. And also not to read the headlines when people
00:35:47.180
fucking hate you, because here's the thing. When you start to do well, people are going to hate
00:35:51.820
you. That's human nature. So you can't believe the negative or the positive. You have to look
00:35:56.500
at it objectively and say, this is reality. Yes. We're winning. Yes. We're doing well. Yes. Things
00:36:02.720
are going well, but this area, this area, this area need to get way better. And we need to fix this
00:36:08.080
and this and this while things are going well and not wait to try to fix everything. Once the bottom
00:36:12.760
falls out of shit. That's what most people do. Well, yeah, they listen, that's the, that, that
00:36:17.900
falls into the concept that we talk about all the time called selective urgency, right? Nobody's
00:36:22.420
urgent until they have to be urgent and being selectively urgent, which means I'm only urgent when
00:36:29.200
the situation requires urgency is a sure way to create a bunch of situations that require urgency.
00:36:34.700
Because the truth of the matter is, if you were urgent every day about getting everything
00:36:39.380
done. And by the way, as an operator of a business, you don't have the luxury of freedom
00:36:45.060
and peace and harmony and all this bullshit. These people spew on the internet. They don't
00:36:50.080
know what the fuck they're talking about you. Maybe that's okay for them, but you chose a
00:36:54.660
different path. And that path that you chose is highly competitive. And if you take your foot
00:36:59.260
off the gas and you think that like, you're going to be able to, you know, half ass your way
00:37:03.300
through, bro, you're going to get smashed. It's too competitive. So you have to continue
00:37:07.200
to break down everything that you're doing, especially when you're winning and be honest
00:37:12.240
about where you need to improve and then make those changes.
00:37:15.040
Yeah. So it's not about, uh, fixing what's not broken. It's about fixing what's, it's
00:37:19.680
about fixing shit that isn't even broke yet. Right. Okay. Okay. That's what it is. You know,
00:37:25.140
the idea of, you know, it ain't broke. Don't fix it. That's true in some areas of life,
00:37:30.480
but not really because we're living in a sliding scale. The world is constantly progressing
00:37:36.500
in your relationships. People are changing. They're, they're becoming different. They're
00:37:41.680
thinking about things. They're consuming information. They're listening to music.
00:37:45.600
They're reading books, which is forming a different human right in front of your eyes.
00:37:49.520
So if you say, if it ain't broke, don't fix it in your friendships or in your relationships,
00:37:54.640
you're going to lose because the other, the variables are changing in business. It's the
00:38:00.060
same. The market is always changing. People are always progressing. The competitive marketplace is
00:38:05.540
always jockeying for new position. There's always elements and variables that are changing. So if you
00:38:10.820
say, if it ain't broken, it's working right now, don't fix it. That's a guaranteed way to end up
00:38:15.160
with a loss. So the idea is, uh, fix it before you break it. That's how you should be looking at it.
00:38:21.160
This is where we're vulnerable. This is where we could be better. This is where we could innovate
00:38:25.340
even when you're winning. And this is how you continue to win. I love it. I love it.
00:38:31.560
Well guys, Andy, that was three. Yep. Go pay the fee.
00:38:35.360
We're sleeping on the floor. Now my jury box froze. Fuck a bowl. Fuck a stove. Counted millions in the
00:38:42.780
cold. Bad bitch. Booty. Swole. Got her on bankroll. Can't fold. Doesn't know. Headshot. Case closed.
00:39:03.660
Yo, dawg, Stud, Kwon Mount Fox, Royal Highflower,
00:39:08.460
cu 19, ge fat withazione to make a ichtient españolball,