672. Q&AF： #75HARD Highs And Lows, Consequences For Employees & Handling Investors
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Summary
In this episode of the Q&A Show, we sit down with a few of the guys who have been a part of the 75 Hard program and discuss their highs and lows from the program and how they've dealt with the challenges that come with it.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
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to the lies, the fakeness and delusions of modern society and welcome to motherfucking
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Today we have Q and AF, that's where you submit the questions and we give you the answers.
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You can submit your questions a few different ways.
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The first way is, guys, you can email those questions into askandy at andyfriscilla.com
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or you can go on YouTube on the Q and AF episodes and drop your question there in the comments
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I'm going to skip the entire intro because you already know what we do here.
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It's like the guys that fall in love with the girls at Hooters.
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I had to, I had to spend some time putting a little weight back on because that, that issue
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I was dealing with my stomach, you know, I've fucking lost all my muscles.
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So I had to focus on putting that back on feeling good.
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Hey, Andy, I love hearing your stories about 75 hard.
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Can you please share one of your favorite high moments from 75 hard or the live hard
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Um, and can you share one of your lowest moments on the program?
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Uh, this question is meant to be up for interpretation, uh, seriously loving 75 hard and pushing myself
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Highest and lowest moments, um, on the live hard program you've had.
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I, I couldn't say one or two moments like that.
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That would be impossible because the entire program, the way it's built, you're going
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And the whole point is to move through those times and not let those times affect you.
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Because dude, listen, and there's a lesson in that, right?
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And when they get comfortable, they don't execute to the same level of detail that they do when
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So they don't level, they don't execute to the level that they need to execute at because
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So becoming successful in life is about learning how to execute regardless of what's going on
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And if you want an example of the program or inside the program that teaches you this,
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it would be like the outdoor cardio part, right?
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Like it doesn't matter if it's snowing or the wind's blowing or it's raining or it's
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It also doesn't matter if it's a beautiful day and all your friends called you to go out
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and day drink on the patio and, you know, chill out and navigating through the highs and lows
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So, you know, for me, I've had many lows and many highs, just like everybody else who's
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You know, I think a lot of people think that I have it all figured out when it comes to,
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But the truth of the matter is the reason I live this lifestyle is because I have to recalibrate
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And, you know, there's people on the internet that make this into some sort of competition
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like, oh, you know, David Goggins runs 400 miles a fucking day.
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I'm trying to get myself in the best possible state to execute the plan that I've laid out
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And so just like you, I have highs, I have lows, and I have to work very hard to move
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We can control our actions that we choose to take regardless of what the environment is.
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And so I wouldn't say, you know, there's one high or one low or I mean, fuck, bro, there's
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And we have to execute regardless of what's going on.
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So I know that's not the answer that you're probably looking for, but that's the right
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You know, do I have some memorable moments that were really hard?
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The first time I did the program, the first 25 days, bro, my feet hurt so fucking bad.
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I learned a big lesson there because my feet got fucked up and they were fucked up for the
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Um, you know, that one particular time when you and I went out and did, did it together,
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And it snowed 18 inches and it took us 45 minutes to get halfway to what would our normal
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And, and I, and I remember saying to you, I said, and I said this, I said, well, that's,
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And you said, no, we're gonna do the whole fucking thing.
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It took two fucking hours and it was, it was zero degrees, 18 inches of snow.
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And now a couple of years after I'm proud of that.
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The point is by doing the hard things and overcoming the hard things, you gain the confidence that
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you can overcome the hard things and the things that come your way from that point forward are
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And this is where people really have to understand how life works.
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And so many of you spend so much time, so much energy and get yourself so frustrated
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searching for the easy way to get what you want.
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When in reality, if you just accepted everything worthwhile is hard and just stopped beating
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your head against the wall, looking for the easier, quicker, faster, freer way to get where
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you want, because you're, you're expending so much energy searching for the easy way that it
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So by accepting the path and saying, okay, this is hard as fuck.
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Everything I want to be, everything I want to build, everything I want to do in my life
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It makes the path that much easier because now you know the game that you're playing.
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You're no longer spending energy looking for this easy way.
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You're no longer, you know, being disappointed because the easy way didn't work.
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And any motherfucker out there that tells you there is, is full of shit.
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I would encourage you, anyone that tells you there's some sort of easy way or hack to really
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dig into their life and look deep into what they have actually done or built in their life.
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And I can promise you, if you look deep at those people, they haven't done a motherfucking
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You know, I feel like I've always heard this saying, man, you know, like everything happens
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And it got me on this, you know, this idea when we talk about these highs and lows, you
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know, I feel like most people, when they're in their lows, they don't realize that that
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could also, that same low could be a high for you if you choose to look at it the right
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And like, and people, but people have that hard time.
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It's like, well, I mean, fuck what, what meaning am I supposed to get?
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What good is, you know, a death or a sickness, whatever the case is getting stabbed in the
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But there's something there that could be make that the best, best thing that ever happened.
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You know, like when I did get stabbed, I spent, like you guys know, a very long time in a
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It's not like I got stabbed in my arm and it was covered up or something like it's on
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So I had, and I had an amazing experience, which many of you have heard, um, that really
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shifted my perspective, you know, where I ran into a lady who was a burn victim and we
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And I tell that story often, uh, and it shifted my perspective and I started looking for what
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it was that made that experience helpful to me.
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In hindsight, when I look back at that, it was a transformative experience in my life.
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And in the moment, I thought it was the end of my life.
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I thought it was the, the end of hope, the end of dreams.
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And it's a perfect example for what you're talking about.
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When you're at the low, if you could step back and emotionally disconnect from it and
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Or what path can I take from here that will help me moving forward?
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And if you can do that, you will find something a hundred percent.
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It's just very difficult to do in a high emotional state.
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Guys, uh, Andy question number two, uh, Andy, uh, thank you for continuing to put out
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I'm an entrepreneur of almost 10 years and at 20, uh, at a 24 year old small business
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Entrepreneur 10 years in, um, the company has been in business for 24 years, 15 people
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Um, throughout my time, I've helped build systems and processes in each of our departments.
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We have great people, but feel we're not always on the same page.
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We see actions that don't always look like winning.
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Um, so my boss and I are redefining what's important to us and what we expect detailing
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My thought is that without established consequences for negative actions, for things like being
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late, um, there won't be enough motivation to do the right thing for some people.
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And when we, the managers have to call out the negative actions, we don't have a policy
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What are your thoughts about having some built-in consequences for when people aren't meeting
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You, you have the carrot, which is the positive reinforcement, the reward, the bonus, the
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And then you have the stick and the stick is, uh, if you do that again, you're fucking
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And both are needed and people don't like the stick people today in today's business culture,
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Well, unfortunately, when you don't have the stick, people abuse the fuck out of you and
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they, you give them an inch and they take a hundred fucking miles.
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And by setting up both and then enforcing it, what will naturally happen is you will figure
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You will figure out places where you're too soft and over time of, of holding that line,
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you will begin to find exactly where the line is.
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So my advice to this person would be to yes, absolutely reward, recognize, promote the people
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who are doing their shit, who are great examples for all the employees who perform at a high
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Those people move forward because that sends a signal to everybody else.
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And then if someone is not doing what they're supposed to do or they're underperforming
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or they're doing grossly negligent shit or immoral shit or consistent problematic shit,
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So what you do in these two situations sends a signal to everybody else.
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And that's the more important part than actually the discipline or the reward to the actual
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It's what signal does it send to everybody else?
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Because if everybody else, and dude, you can, this, this can fuck you up too.
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If you're running a company, a lot of companies will promote people because they like them.
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Well, the problem with that is, is that when people see, see someone promoted and that person
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actually isn't performing, that person actually isn't, um, kicking ass or living to that example,
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then they lose belief in the entire system because they feel like the only way to move forward
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So whatever standards you pick, they have to be for everybody.
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No, no matter how much you like or dislike a person, you should be treating them fairly
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Like, dude, I like it, but you're not ready for this position.
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And dude, also, you know, look, man, if someone's causing problems in your company, someone's
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always late, someone's cancerous, someone's gossiping, someone's underperforming.
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You are doing that person a very, very, very harsh disservice by keeping them inside of your
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company, knowing that they could maybe go somewhere else and be successful.
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So it's very important that you, you look at it, not just from a company standpoint, but
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also if you truly care about people, you will look at certain people and you will say,
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They will do much better somewhere else and you will move them along in their career and
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You have to have the stick and you have to do both consistently at a, at a, at a standard
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that is, is consistent with every single person.
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Let me ask you this just, just, cause I want to clarify this.
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Cause what you're saying is the carrot alone is not enough to keep everything in line.
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You cannot just rely on the carrots and think that nobody's going to, you know, fuck off
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No, if you only have a carrot, bro, what will happen is, so dude, you have to think of the,
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And your goal is to get the people running down the street.
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And they know if they go too far to the left, they're out of the game.
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And they know if they go too far to the right, they get to go down the street faster.
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So when they know where the boundaries are, people generally move in the right direction.
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The problem that becomes when you only have the carrot is that the disparity amongst your
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great entrepreneur, kick-ass employees, and your very shitty ones that don't do anything
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becomes greater and greater and greater because there's no boundaries that keep them moving
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So then what happens is you start to get like gangs inside of your building, right?
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We live in this Gen Z society where everybody thinks like, bro, fucking Gen Z is bringing their
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goddamn parents to fucking job interviews, bro.
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Dude, listen, these people, a lot of these people are fucking delusional, bro.
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Not only are they delusional that they are not entitled to a career or a job, they're also
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delusional to the fact of what it takes to actually win.
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A lot of people think that showing up, clocking in on time, not fucking off because there's
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so many people that won't even show to work on time now that people think that that's
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It's like when people say, well, I fucking pay my bills.
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On the parent thing, because I thought about this.
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I don't know who I was talking to about this, but do you think that there is potentially
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Meaning, like, okay, well, now I get to see what your parents are actually like.
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I get maybe that little bit of insight into the family home.
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If you bring your parents to an interview here, I'm videotaping it and I'm putting it
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on YouTube and I'm letting the whole world know that you're a fucking pussy.
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You know, like, dude, I get this question all the time.
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And people are like, don't you worry about attracting employees coming to your work the
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No, because every motherfucker that comes here knows exactly what they're getting.
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And if you don't want to win, don't fucking come here.
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OK, but the reason I want to go back is because a lot of you motherfucking business owners,
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you don't say shit about what you actually believe.
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OK, and then you attract all these people that believe all this different shit than you.
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And then you spend your entire life trying to corral those people and get them on the
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If you would just find your fucking balls and say what the fuck you think in public and
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Those people that cause you 100 percent of your problems will not apply to work with
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Do you think that a bunch of fucking weirdo cultural pronoun blue hair fucking communist
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How much money does he save by not having to go through that?
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Like, I mean, fuck the amount of money you can save, not having to hire the training.
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Every time you have a cultural disturbance, it costs you weeks and months of time to
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It's you cannot win with that shit in your organization.
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And the reason that a lot of you guys have it in your organization is because you're so
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fucking scared of these people and you want them to be your friend and you want to accommodate
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Set real fair guidelines and run your fucking company.
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Like, you go to a let's say you go to this little, you know, neighborhood shop and you
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walk and there's a they got all the all the flags on the door.
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So my business, I'm gonna put an American flag right there on there.
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Stick yourself a 1776 sticker on your front door, bro, to solve all your fucking problems.
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That's what I'm going to make that bison sticker for everybody's front door.
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So what you're saying is you're not going to hire people like me.
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I gotta give you maternity leave and paternity leave.
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And then you wonder why nobody wants you to work with them.
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And then why nobody wants to hang out with you.
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Dude, I don't know where we went off the rails, man.
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Andy, I've been running my own business for about four years now.
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We offer direct farm-to-table beef and poultry.
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And I've been an avid listener for the last three years.
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Over the last two years, we have absolutely exploded in growth and are rapidly growing and looking to open our own inspected slaughterhouse.
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I give credit to our success to the show, 75 Hard, and my mentor, who also happens to be my father-in-law.
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Now, as a mentor, he has been an open book when it comes to any and all questions I have had.
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I mean, it's been great considering he's built real shit in his life, two seven-figure companies.
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He is now offering to help me expand with the only requirement being a monthly expense report.
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My question is, should I take the additional resources or keep moving forward on my own?
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I know that things can get ugly with family involved, but helping local business owners isn't unheard of for him when he likes what he sees and believes in the cause.
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Thank you for your time and any advice on this subject.
00:25:08.520
And all he's asking in return is just monthly expense reports.
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You would have to do that for any kind of debt that you would take.
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So, you know, it sounds like your father-in-law is a pretty good dude.
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He's loaning you some money or giving you an investment, and he wants to know that you're not going and buying a fucking Porsche with it.
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Because, you know, how you started up in business was a little bit different.
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And when you are in a growth cycle of high growth, that sucks up all your cash when you're a small business.
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So, I just want to unpack this for everybody listening that might be in a similar situation.
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It is very normal when you're growing to fucking be pissed off because you don't have any money.
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And you have to understand that that's the normal process for those growth spurts that your business is going to go through.
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So, there's two ways to look at this, all right, if you're a small business.
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One, you can ride it out, and you can live below your means, which is what I always did, all right?
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You can get an investor, however you want to look at that, and then you can start to scale your company out.
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But here's the problem with that, and this is where I would caution people to be very careful.
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Oftentimes, when you're an inexperienced entrepreneur and you take debt, you get some sort of money invested.
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You're not experienced enough as an entrepreneur to know how to invest that money in the appropriate ways.
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And what happens a lot of times when this situation happens is that the small business takes the money, and then they think that they're going to, like, blow the company up.
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So, instead of realizing that to blow your company up, the first thing that you have to do is make sure that your ability to fulfill the supply, the demand with your supply has to be locked tight.
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The second thing is your customer experience has to be locked tight.
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It has to be over the top because if you scale and that customer experience goes down, word of mouth travels so fucking fast that it will destroy your reputation.
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So, what ends up happening to a lot of small businesses that take money is that they spend it on the, like, they get aggressive about bringing in new leads, bringing in new attention, scaling the brand.
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But then their infrastructure can't fulfill the orders, and their customer service doesn't make a great experience, and people don't come back.
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And once they come once and they get a bad experience, dude, they're not coming back.
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It's like going to a restaurant and then driving by it, you know, having the worst fucking meal ever, and then driving by it six months later, it says, under new management.
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So, that's the, most small businesses do this backwards.
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And so, I would caution you, if you're going to take money, that you invest the money or make sure that your ability to fulfill in a fast, quality, amazing way is there, and that your service, your fail-safe, your customer service aspect of your business is locked tight.
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Because, dude, it's like this, okay, imagine a bucket, okay, and you have a bucket, and the bucket has holes in the bottom, and somebody gives you $10 million, and you go buy a bunch of fucking water, and you pour it in the bucket, it comes right out the bottom, okay?
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So, you have to fucking make sure that the bottom of that bucket is solid.
00:29:01.640
The server, yes, and the systems, the ability to fulfill, supply chain, all of this shit that people forget about.
00:29:07.800
You know, we live in such a fast, you know, get-rich-quick mentality right now because of the bullshit that these clowns do on the fucking internet that people don't think like this.
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If you go out and spend all this money on leads and you don't have the ability to fulfill, leads have a finite, there's a finite amount of leads, bro.
00:29:28.280
Like, as big as the world is, as big as the market is, once your reputation is your reputation, it's very hard to fix.
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So, it's very important that you consider these things before you take money and just go spend it on marketing because what happens is these companies will take the money, spend it on marketing, none of the customers stay, they don't capitalize on any of the word of mouth, they don't grow their business hardly at all, and then they're saddled with that fucking debt, okay?
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So, if you're going to take debt as a small business or an investment as a small business, however you're going to do it, make sure that your systems are good, make sure you can fulfill the product, make sure your customer experience is amazing.
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That way, when the attention comes in, they say, holy shit, dude, best meat ever, best pork chops I ever got, best steak I ever got, not only that, amazing experience, it came the next day, these people are fucking awesome.
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And that's what you want out of that investment.
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You don't want them saying the opposite because the internet is an amazing tool.
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The internet will spread word of mouth instantly in a good way and also in a bad way.
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So, you cannot make a mistake here if you're a small business.
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You have to do this the way I'm telling you or you're going to fuck yourself.
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Now, the pro of taking these investments or taking the capital or the loans is that you can achieve this fairly, fairly quickly, right?
00:30:56.540
Now, your experience, you started, like I said, you've been doing this with no debt.
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Like, I'm a very wealthy man because I never gave any of my shit away.
00:31:23.460
If you're 40 years old and you're just getting started, time is not on your side in that way.
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So, you might need to do it a little bit differently.
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The cons are it takes a long time to do it that way.
00:31:37.040
Um, had I taken money 10 years ago, I would be where I'm at eight years ago.
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You know, and sometimes I'm like, fuck, that probably would have been a smarter move.
00:31:47.640
Uh, but that's not the way the cards played out for me and I've got the situation I have
00:31:53.440
But at some point, most businesses have to bring on a partner, um, an investor, uh, some
00:32:04.900
Otherwise, you're just not going to be able to get there because like I said, the growth
00:32:08.760
becomes so, um, it consumes all of your profits.
00:32:15.700
And when you're, when your growth is so great that it's consuming all of your profits and
00:32:20.240
you don't have any more, then that growth will eventually stall out.
00:32:23.380
So, most companies end up at some point having to take a partner, having to, to, to do some
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sort of strategic partnership, having to take some debt on.
00:32:33.120
And in my opinion, I think you should make that process wait as long as possible.
00:32:40.140
That's only going to benefit you more and more and more because you learn more lessons,
00:32:44.020
you get better, you have better skillset, you're doing better on your own.
00:32:48.280
And that way, when the money comes in, you know what the fuck to do with it.
00:32:51.640
Money is not the answer for small entrepreneurs, bro.
00:32:57.780
Raise money, raise money, raise money, raise money, but raising money, if you don't know
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what to do with it, is just going to crush you financially because it's going to saddle
00:33:06.520
you with all kinds of debt that you can't pay because now your business is out of business.
00:33:12.180
So, there's, I just think when you're a small guy and you're just getting started, it's
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better to fucking bootstrap the shit as long as you possibly can because you need the skill
00:33:23.680
set to know where you should invest that money.
00:33:26.100
And, and dude, like, you just don't know because, like, this guy, he's doing it three
00:33:31.480
You better listen real close to what I just said.
00:33:34.440
I've seen, I've seen it happen a gazillion times.
00:33:36.900
And there's people out here listening right now who are like, fuck, that happened to