680. Q&AF： Bad First Impression, Being Too Serious About Goals & Attracting Attention To Your Business
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Summary
On this episode of The Realists, we have Q and AF, and we talk about how to deal with the lies, the fake news, and the delusions of modern society. We also talk about the new release of Real American Freedom Gear, a new release that will be available tonight at 7pm central standard time.
Transcript
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What is up guys, it's Andy Fursella and this is the show for the realists, say goodbye
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to the lies, the fakeness and delusions of modern society and welcome to motherfucking
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reality guys. Today we have Q and AF. That's where we answer the questions that you submit.
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Now you can submit your questions a couple of different ways. The first way is guys,
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you can email those questions into ask Andy at andy for seller.com or you can go on YouTube
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in the comment section and drop your questions there as well. Now, if this is your first time
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listening, we have shows within the show. We have Q and AF. That's what you're going to hear today.
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Then we have CTI. That stands for cruise the internet. That's where we talk about the topics
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of the day. We speculate on what's true, what's not true. And then we talk about how we, the people
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have a duty to solving these problems that exist in our society. Other times we have real talk. Real
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talk is five to 20 minutes or so of just some real talk. Just some shit that I think you need to hear.
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And then we have 75 hard verses. We have people who come on. We talk about how their life was a
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dumpster fire and how they extinguished that dumpster fire using the 75 hard program, which
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you can find for free at episode 208 on the audio feed only. If you're unfamiliar with 75 hard,
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it is the initial phase of the live hard program, which is the world's most widely known mental
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transformation program in history. And it is free and you can get it episode 208. There is a book on
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this called the book on mental toughness. You can get on the website, Andy for seller.com,
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which will explain the entire live hard program in detail, plus 10 chapters on mental toughness,
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why you need it, how to build it, what it's going to do for you, along with some case studies
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on some very famous people have used mental toughness to make themselves famous.
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We also have a fee for the show. There's a fee. Yeah. The fee is very simple. Pay us money.
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Yeah. Send it. Yeah. Venmo DJ. Even that blue car. Yeah. Uh, no, we don't ask for any money. All right.
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Um, it is nice when you guys support the companies. Um, but you're going to notice I don't take ads for
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the show. I don't take ad money. Uh, I don't want to answer to anybody that's going to try to tell me
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what I can and can't say. And until this ridiculous shit ends and these motherfuckers stop trying to
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tell everybody what they can and can't say, um, I'm going to continue to not take ad money.
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So I have a very simple deal for you. We are constantly battling shadow bans, traffic bans,
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um, censorship, and we need you to share the show. So if the show is good, it makes you think,
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it makes you laugh. It gives you a new perspective. Please pay the fee, which means share the show.
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So don't be a hoe show. All right. What's up, dude? Hey, how's it going? Good. Yeah. Good.
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Before we get into the show, we have a big announcement that tonight at 7 PM central standard
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time, we will have a real American freedom gear release. Um, the previous two releases we've had
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have sold out in less than five minutes. So if you want to get on that release, uh, I'd be online
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when it drops at seven o'clock, what is the URL real America freedom gear.com. So be on there at
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seven, get what you got to get. We got a little more inventory this time. So hopefully, uh, you
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guys will be able to get what you want. Um, yeah, seven o'clock tonight. Yeah. I know a lot of people
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are fucking excited about that. Are they? Oh yeah. We'll see. Well, people get pissed. I know bro.
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We can't get enough shit. They get pissed. Yeah. Like we, I can't get enough shit. It's, it's awesome.
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Everybody is supporting it, but like, don't get pissed at me, man. The, the, where we're
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getting this, fuck you ain't really gonna hate. Yeah. No shit. All right. Anyway, that's
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the announcement. Yeah. That's the announcement, man. Guys, make sure you jump that, uh, jump.
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The other announcement is we have come to a, based off of yesterday's conversation, we've
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come to a very, uh, solid, uh, decision that black people do not pay more for their phone
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bill than white people. Bullshit, bro. This is bullshit. The YouTube, people on the YouTube
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commented, they're all liars. They're all liars. 100% fact. Liars. Calling black people
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liars? I'm calling those black people liars. Those niggas. You know what I'm saying? I didn't
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say that. No, man. Um, yeah, no, it's, it's true. All right. It is true. I listen. And
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like, I'm sure there's very, it is not true. It is felonious. Hey, people spoke to three
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people. Fucking liars. All right. Let's, uh, let's make some people better today. Let's
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do that. We got some great questions, uh, lined up here. Guys, Andy, question number
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one, uh, Andy, I have a friend who just met his girlfriend's parents. He feels like he
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completely screwed it up. What advice can you give him on how to recover that? How do
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I fix a bad first impression? God, dude, I just quit. Yeah. Just move on. You're screwed,
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dude. Yeah. Dad's never going to like you. Mom's going to hate you forever. You're going
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to get probably beat up by the dad, you know, harassed. I just quit. Yeah. Yeah. Fuck
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it. Dumper. Dumper. All right. What's the next question? Hey, look, man, everybody understands
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what it's like to fuck up a first impression, dude. You got to understand, man. Like sometimes
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it takes five, six, seven times to actually warm up to people. People have different temperatures
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about social relationships. You know, I'm one of those people that it's going to take me four
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or five, six times. And you know, when you're dating some dude's daughter, I'm sure it's
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going to take more than once. Um, and oftentimes these little goof ups that we have that are
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awkward in the beginning, uh, become the jokes and they become part of the glue that makes
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the relationship actually work. You know, a lot of my friends that I'm really good friends
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with, bro, I didn't like when I first met him at all. I actually, and it's, it's interesting
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because the reason I didn't like them is because they were like me and, um, you know, I don't
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like me, but, uh, but look for real, dude, like I think that's normal, you know, especially
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when you're a young man, uh, there's a lot of pressure on that. You want to do a good
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job, but like, bro, everybody's awkward in those situations. It's just awkward. Hey dude,
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I'm here to bang your daughter. It's just fucking weird, man. Yeah. So like, um, I wouldn't worry
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about it, dude. I would just, you know, keep going and do better next time. And I'm sure you
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will. And these little, these little goof ups will be funny stories one day, man. You
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know, we're, we're going to mess up first impressions all kinds of times. Um, but I
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would also say this, you know, I think a lot of people put a lot of effort into creating
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a good first impression that is very out of line with how they really are. And that's
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equally, maybe even more, uh, negative than having a mess up in the first, you know, meeting
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that you have with someone. Yeah. Because here's what happens, you know, you pretend to be really
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good and we see this in relationships a lot, right? Each person's trying to be the best
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version of themselves and put on the best front. And, you know, they start to like each
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other and they start to get along. And then six months later, the, the fucking pretending
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stops and you realize, Holy shit, this person's not anything like what I thought they were.
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And they're realizing the same about you because you guys are both trying to trick each other
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into liking each other. And that's, that's damaging as well. So I think a good mix of good manners,
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you know, uh, treating people with respect and authenticity about what your thoughts are,
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who you are. Um, and just keeping it real is the best way to, to, to create a good impression,
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uh, over the course of a short amount of time. Yeah. Do you, are, are the fundamentals,
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I guess, to first impressions, are they the same, uh, with any relationship specifically?
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Like, I mean, again, you're an entrepreneur, you've been in business for, for two and a half
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decades are, are, are, are first impressions in business? Are the fundamentals the same?
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Yeah. Especially in the beginning, dude. Um, you know, when you get established and you've done
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enough things, your reputation precedes the actual meeting, you know? So like when you're established
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and you, you're doing well, people have a preconceived notion of what you're going to be
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like. So really what happens is when you meet them, it usually either solidifies what that is,
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or it disrupts what that image is. And, uh, either way it works in your favor because these people
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already know about you. And so it's them trying to endear themselves to you, not you trying to endear
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themselves to them. And it allows you to be more authentic, more real, which creates a faster
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bond with people. Um, in the beginning, it's not like that. Nobody knows who you are. Nobody gives
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a fuck. You're just another name, another face. And, uh, it's important to figure out how to make
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a good impression. And that's going to come simply in this day and age, simply from doing some old
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school things very effectively. You know, when you shake someone's hand, shake it firmly, not overly
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firm. Don't try to crush their hand, but a firm manly handshake, not some dead fish, look, look
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them in the fucking eye and say, nice to meet you. You know what I'm saying? Uh, try to remember
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their name. You know, some people are not good with names and they have to figure out name
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associations. You know, they're there. If you go read Dale Carnegie's how to win friends and
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influence people, it's a really good book for this kind of situation. Um, and it's basic,
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but society has eroded so far, uh, in terms of interpersonal skills, because everybody has
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their face glued to a screen that to stand out and make a good impression is actually
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pretty easy nowadays. It's just called being a normal human being. So, you know, don't be
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afraid. You're not, you have no reason to be afraid of anybody. Shake your hand, say nice
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to meet you. And here's another thing. When your intent is good inside of your heart and
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you have good intent, you have nothing to be afraid of, man. Like if you're, if you
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have good intent for people, what are you fucking afraid of them finding out? You see
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what I'm saying? So if you're afraid and you're nervous, what, what are you afraid
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and nervous for? Yeah. What are you hiding? Or are you just not comfortable with, with
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the skillset of talking to people? And if that's the case, then that's going to come
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down to reps. That's where you bring out that trick that I tell you guys all the time
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about going to the grocery store and meeting three people as a game, as just reps, having
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a conversation with three random strangers and then leave it and doing that on a daily
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basis, bro. I did that day after day, after day, after day for years on top of a retail
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business model where I was meeting people I didn't know all the time. And if you're young
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and you can get into a retail situation where you're going to talk to, you know, 30 people,
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40 people a day, it's worth taking that job. Even if it's not your main thing, because
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of the skills that you're going to learn. So a lot of people won't do that. They're too
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good for that. They're, you know, I'm, Oh, I'm not going to work retail. Motherfucker
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dude. Let me tell you something. The reason I am who I am is because I spent all that time
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on that retail floor, talking to people, getting to know people, spending time with people,
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shaking hands, having conversations with very limited amounts of information and connecting
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with people. That's an invaluable skillset that supersedes any other tool or any other hack
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or any other type of income strategy that you might have. If you can handle people effectively,
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you are at a massive advantage because you understand psychology. You understand how people
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respond. You understand how people respond online because they're very similar to what
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they do in person. It just gives you a very deep understanding of how to relate to people,
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which is going to benefit you in every area of your life. It's going to benefit you at your
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job. It's going to benefit you in your business. It's going to benefit you with the opposite sex.
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It's going to benefit you with, um, same sex. Yeah, sure, dude. Same sex, whatever, man. It's
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going to benefit you in all your relationships, you know, uh, everywhere. So I would put the time
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into investing in that skill. And the reason it's, you know, it's just like anything, bro,
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the scarier the shit, the more valuable it is because the less people that will do it. So when
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you think about like, like being able to walk up to the woman of your dreams without hesitation,
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that's a valuable skill, bro, because that might be the one you see what I'm saying. Otherwise the
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people who don't have those skills, they just take what they get. They take the friendships they get.
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They take the, the shit they get at their job. They take the relationships they get and they don't
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actually go out and create them intentionally. And then they wonder why they're surrounded by all
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these people who aren't at the level that they want their friends and their relationships to be
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at. You have to be intentional about it because the people up here that you want to be around,
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they have to be intentionally created and brought into your life. And that means you have to be
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comfortable. Hey, I'm Steve. Nice to meet you. This is what I do. What do you do? What are you into?
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You see what I'm saying? Like you have to be able to do these basic things and most people just
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cannot do them. And if you could get yourself in a position to do them, bro, you're at a massive
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advantage over everybody else. I love it. I love it. Guys, Andy, question number two.
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When I saw this question at first, I was like, okay, what the fuck is this? But then there's
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actually, this is a really good question here. Okay. All right. Hi, Andy. Andy, I am struggling
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with being too serious. I compete in dog sports. Dog sports. Okay. All right. Like where the dog
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runs through the tunnels. I think so. Yeah. Jumps. Okay. And at the level and the level I am
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training to compete at would be the equivalent of a Superbowl. The best of the best. All of
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my extra resources are dedicated to achieving this goal one way or another. I have had some
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success and wins, but I'm still paying my dues to get where I want to be. My coach has called
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me out a couple of times saying that I'm too serious and I need to let loose. I know she
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is right as my seriousness is starting to affect my newest teammate, my young upcoming dog
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in a negative way. Um, I'm having a hard time knowing how to not be too serious while still
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keeping my foot on the gas. I usually have no problem laughing at myself or my dogs. Um,
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when we make mistakes and I'm no stranger to learning from failure and pushing forward,
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but how do you balance being serious about a goal while still being able to let loose and
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enjoy the process? Well, first of all, I would say this, the fact that you're too serious
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and that you need to bring it back a little bit in your mind, that's better than someone who's
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not serious at all that needs to up their game. So you're work, you are, you're in a better spot
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than those people. Um, when someone tells you, dude, let me tell you something. I, I am an intense
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person. Okay. I don't think that's a surprise to many people. Um, I want to win real fucking bad
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and I take it real serious. And when I go on stage and speak, I'm serious. I'm not fucking
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around. Okay. And if you've ever seen me speak, you fucking know that's true. It's a completely
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different thing. All right. And I'm serious about success. I'm serious about winning. I'm serious
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about helping you win. And I got a critique one time from someone I respected who told me that I was
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too serious and I needed to bring it down. And for like two years, I tried to like listen to that
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advice because I respected that person. And you know what happened? I fucking sucked. Okay. So when
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we, when we have people telling us we're too serious, we have to consider what the source is and why
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they're doing that. And it's not for everybody to be easy and relaxed and fun and carefree. And I
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realize as a serious person that you may look at other people and you think what's wrong with you?
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Well, some people are just built for the fucking fight, bro. Some people are built to win. Some
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people are built to go hard and people that aren't don't understand that they're never going to get
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that. They're always going to tell you, take it easy. Why are you so uptight? Why are you so
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aggressive? Why do you care so much? You need to laugh. You need to smile. You need to do this
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because they're not wider like you. They're never going to understand it. So if you think that you
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need to be less serious, that's one thing. But if you're just listening to people around you, I
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wouldn't listen to them. I would do your game. I'd play your game. I'd be who you are. And I'd be
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comfortable being who you are because serious people change the fucking world. Serious people win
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championships. Serious people get inducted into the hall of fame. Serious people cure cancer. Serious
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people build innovation. Serious people create all the real shit in society. Now, that's not saying
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you can't have an unserious side. When I'm not competing, when I'm not in business and I'm not
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on stage and I'm not doing things that, in my opinion, are very important, I am pretty relaxed.
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I'm pretty much a guy that fucks around a lot and talks a lot of shit and jokes around. And that's the
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that's the yin and the yang of my personality. Over here, when it's game time and we're on the
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field, I'm going to fucking kill you, dude. OK, right after the game, we could be joking around
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having fun. It's not a personal thing. I'm just I just want to win. And so my advice to you
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would be to consider if you really feel this way or if people are just telling you that you are this
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way and decide if that's true. If you feel that you are this way and you think you need to change
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a little bit, I would consider compartmentalizing where you're serious and where you're not. And
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then also realizing that, dude, we're all going to die. All right. These people that you're doing
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the sport with that you're around, these are your fucking friends, like even my competitors,
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like people that I compete with that own other companies. I talk to these motherfuckers on the
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phone. We talk shit. We goof around. We last night, I spent two hours on the phone with
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two different owners of big supplement brands that you guys would know. And the whole time
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it was just talking shit, being cool, being friends. And it's it's OK to compete with someone
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and still be friends with them. In fact, real winners want to be friends with the most competitive
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people that drive them because they understand that when those guys win big, it drives you to
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push harder and win more. And it's like for me when I was younger and less mature, it was a
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personal thing. Like I wanted to burn your fucking house down, bro. I was offended that
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you even thought you could compete with me. I would be pissed off that you even showed
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up to fucking compete. The fact that you think you could compete with me fucking pissed me
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off. OK, and that's how I thought about it for a long time. And I ran really hot. And
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the problem with that is, is nobody wanted to be cool with me. Nobody wanted to fucking invite
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me to the parties and for good reason. Right. And what I started to realize is I got older
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is that it's cool when other people win and it's cool when they do big things because it inspires me
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to go out and compete with them. And I don't have to hate them. I don't have to dislike them. In fact,
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I value them very much because of the inspiration that they provide. OK, so when you get into like
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the upper circles of success in business, people are supportive, but also competitive. And I know
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that's hard for for younger people to grasp. But my point here is that maybe you need a perspective
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realignment around the people that you're competing with and realize that you're spending all this time
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in this community. These are your friends. Yes, you're competing. So there's no reason not to enjoy
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it and laugh. And, you know, when you fuck up, you can say, well, I fucked up, you know. And I think
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that I think that in itself is a point that people need to be comfortable with, too. It's like, hey,
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when you don't play good, you just say, I didn't fucking play good. You know, hey, when you lose,
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hey, I had to take an L there. It wasn't, you know, I didn't plan on that. And if you just own your
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shit, there's less pressure. You know what I mean? So I would consider those perspectives. And,
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you know, if you want to be happy and you want to win and be happy, you have to be inspired by the
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people you compete against. And if you want to win and you want to be miserable, you could just
00:21:04.980
stomp on everybody's throat all the time and fucking have no respect for them whatsoever.
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But the problem with that is, is that when you get ahead of them, they don't inspire you. So you get
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complacent and they end up passing you. So it's very, very important, in my opinion, to be inspired by
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winning and also be competitive with people who win. And I think that's what creates a symbiotic
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relationship amongst people who are competing. Like all my friends, dude, like people I'm friends
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with, I'm trying to beat them. They all know it. They know it. They know it. Yeah. And they're
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trying to beat me. And I know it. And you know it. And the cool thing is when they do something that
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beats me, I can say, hey, which by the way, ain't very often, but I can say, hey, what'd you do
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there? And when I do something good, they could say, hey, what'd you do there? And we help. It's
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probably like jujitsu, bro. Like how you guys all help each other get better. It's the same
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kind of thing. If you got like, that's one thing I'm thankful for. Like all my friends,
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the people I talk to who are in my industry or just other entrepreneurs, that's how they
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all operate. It's not this like, it's not this like cut off your head mentality. It's the
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personally mindset. Yeah. Yes. We want to win, but there's a, there's a, it's not personal
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against nobility. Huh? There's nobility in it. Yeah, I think so. Yeah. Yeah. So, so I would
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encourage you to maybe think about all those things and you know, maybe when you're in the
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competition, yeah, be serious. But when you're, you know, friends with these people, be cool
00:22:33.140
with them and realize that like, you don't want to go through this whole process of your sport
00:22:37.160
and get to a point where you don't have any friends afterwards, eventually your time's
00:22:42.440
going to end. You're going to want to share, you know, memories and talk with these people
00:22:47.940
and they're all going to hate you if you're a dick, you know? So I don't know. Those are
00:22:52.500
my thoughts. Yeah. Um, let me, let me ask you this too. Cause you know, you said, you know,
00:22:56.580
you did follow that advice, right? And it took you two years and you said in your words,
00:23:01.340
you were shit during those two years, right? How did you one become aware that, okay, all right,
00:23:06.280
I've been off. Yeah. And then two, what did you do to get back on? What did you do? Well,
00:23:10.060
I just decided, I just made a decision. I decided, you know what, this motherfucker don't know what
00:23:14.580
he's talking about. I'm 10 times better when I do this. So fuck him. I'm going to do what I want.
00:23:20.080
Yeah. And that's it. Like, like, you know, dude, we got to be very careful how we take advice
00:23:26.080
because people will give you advice for all sorts of reasons. And I know the reason I got that advice.
00:23:30.820
The reason I got that fucking advice was because I'm so fucking good at what I do that when I tone it
00:23:36.260
back a little bit, people appear to be better. So I'm not down with that. Like you get what I'm
00:23:44.000
saying? Like bro, like if you're, if you're truly competing with someone, there are people that will
00:23:48.540
give you bad feedback and you got to be able to fucking determine, is this person giving me real
00:23:54.340
feedback or is this person trying to make me easier to beat for them? You see what I'm saying?
00:23:59.940
So that's, that's the game though, bro. You got to be able to determine that, you know,
00:24:05.760
and whether that person wanted me to pull back so that I was easier to compete with or whether
00:24:14.180
they thought that was genuine, I don't know, but I know this, I know when I said, Hey, fuck that,
00:24:18.400
I'm going to do what the fuck I want to do. I got way better. And you know, Zoltan talking to
00:24:24.000
Zoltan, uh, he, he understands that very well. Uh, when he was at the house, we were having this
00:24:31.060
conversation about, you know, how victim culture has created this mentality where everybody has to
00:24:36.760
tone it down. Everybody has to, you know, have balance and everybody has this. And we're talking
00:24:42.020
about that. And he's like, bro, but the world needs warriors too, man. That's your feature.
00:24:46.780
That's right. And that's what I'm built for. I am built for the fucking fight and there's just
00:24:53.140
nothing I can do about it. And every time I try to find peace somewhere else, it doesn't work.
00:24:58.140
My piece is found in the battle. My piece is found in the process. My piece is found in all the other
00:25:04.760
things that everybody else tries to avoid. And I've just had to come to terms with that's how I'm built
00:25:09.440
and how I'm wired. And when I'm in that fight, I'm much happier. And there's a lot of people that are
00:25:13.700
wired like that that get told by society. It's too much. It's too intense. It's too that. Yeah,
00:25:18.700
it is too much for those motherfuckers because those motherfuckers are drinking beer in their
00:25:23.460
fucking driveway on a fucking Coleman cooler talking about the glory days. Now, of course,
00:25:28.800
it's too much. It reminds them that they're shit and you're not. So fuck them.
00:25:36.040
I fucking love it, man. Let's get to our third and final question. Andy question number three.
00:25:40.960
Hey, Andy, I recently opened up a martial arts gym in the city. I've been practicing martial arts,
00:25:47.580
specifically jujitsu for the past 20 years. Things are slow and I haven't been able to attract too
00:25:54.140
many people to the gym. My question is, how should I market my gym to increase and attract attention
00:26:00.820
to my gym? Much love to Chicago. So we're talking about, I guess, on the ground marketing. How do you
00:26:06.340
get the word out when you got something, when you feel like you have something? Look, man,
00:26:10.900
it's so easy to get the word out now. Like, honestly, this question is a little embarrassing,
00:26:16.740
dude, because back in my day, I had to walk to school uphill both ways and five feet of fucking
00:26:23.120
snow. Right. Okay. All right. Look, real talk. The thing is, guys, is that it is actually a lot easier
00:26:30.440
right now. And you need to understand that the tools you have are some of the most valuable tools
00:26:37.340
that have ever been created for building a small business. You have the ability to geotarget an
00:26:42.020
actual area and do online ads for fucking basically nothing to attract people into your gym. You have
00:26:49.320
the ability to do things that people have forgotten about, like mailers. Mailers work really well right
00:26:54.800
now because nobody uses them. Okay. Um, you also have, and by the way, I didn't have this shit just
00:27:00.780
so, just so we're clear. I didn't have the money to do mailers. I didn't have the money to do
00:27:04.200
advertising. I spent the first three years of my fucking business going door to door saying, Hey,
00:27:09.080
I'm Andy. We sell fucking vitamins. If you ever need vitamins, come down and see me, right? Like
00:27:14.780
for real, dude, over and over and over and over again. And when I got to the end, I started over at
00:27:19.840
the beginning and I went through again. And when I got to the end, I started over at the beginning and I went
00:27:23.760
through again and you know what happened? People in the neighborhood started to know who I was and
00:27:28.040
you know what they did when they needed vitamins? They came and saw me. Now, a lot of people don't
00:27:32.060
like that story because they're like, fuck, I don't want to do that. But what are we accomplishing by
00:27:36.800
doing that? One, we're entrenching ourselves in the community. Two, we're getting reps with people,
00:27:43.060
which brings it back to the skillset we talked about earlier in the show. Three, it's basically free
00:27:49.140
because you're not missing out on any opportunity costs because you don't have any business yet.
00:27:53.160
Okay. So between the ability to go door to door, which people don't like doing, but it's
00:27:59.400
a super valuable thing to do because dude, people don't do it anymore. So like when you
00:28:04.060
do it, it stands out. Right. Especially if you got cauliflower ears, you tell me come
00:28:07.760
to do jujitsu. I'm like, all right, I ain't got a choice. Dude, but you combine that with
00:28:12.980
the technology we have on social media, the technology that we have, uh, through digital
00:28:18.300
marketing, the technology that we have through techniques that, um, you know, don't necessarily
00:28:24.280
get thought of right away. And then our ability to go door to door to door, like, bro, there's,
00:28:29.400
there, there's no reason you can't build this, not only into a successful jujitsu gym, but
00:28:34.240
there's no reason that you can't turn it into the best gym in your area. So we got to quit
00:28:38.800
looking for the reasons we can't, and we got to start looking for the reasons we can.
00:28:43.960
Anybody can make anything work, bro. It's just, what are you willing to do? And the answer
00:28:48.840
needs to be fucking anything because it's that hard. That's how hard business is. Business
00:28:54.260
is not a game. It's not a, it's not something everybody can do. It's not something that
00:29:00.320
it's not a fucking side hustle. Like the internet makes it seem like it's just this thing that it
00:29:07.560
isn't. And you have to be willing to do whatever the fuck it takes to get what it is you're trying
00:29:14.820
to create. And that means anything. So whatever you have to do to meet people, if you got to stand
00:29:20.120
out on the corner and you're fucking gee doing fucking kicks and shit, I don't fucking know,
00:29:27.380
you know what I'm saying? Breaking boards or whatever the fuck you guys do.
00:29:30.320
You know, putting people and laying down and rubbing your balls on people. I don't fucking
00:29:34.220
know. Well, you grab some black belt in the car and I'm going to beat his ass.
00:29:37.100
Yeah. Like, like put a sign out on the corner and say, if you could take me down, I'll give
00:29:41.940
you a free membership. Like, I don't fucking know, dude. Like there's so many ways to do
00:29:47.240
this that like the question is like, to me, it's like, come on, man.
00:29:53.280
Well, let's talk about that though, because I think this is an important part. Right. And
00:29:56.000
I don't know if I'm using the proper definition or wording here. Right. But
00:30:00.180
I want to call it like passion projects, passion companies where, you know, this guy spent
00:30:05.020
20 years, you know, training jujitsu, bro. That's zero years in business. And so like
00:30:11.380
thinking just because you're really good in jujitsu, that's right. You know what I'm
00:30:14.920
saying? So like, can we, can we just touch that? Because I mean, business is its own
00:30:17.880
unique skills. It's a whole different skill. But dude, we see this with doctors. We see this
00:30:22.300
with lawyers. We see this with people who are passionate about a skillset, but don't
00:30:28.660
necessarily know business. So you, yes, that's a great question. By the way, you have to,
00:30:34.060
you have to understand that while you're at, you have expertise here, you don't have it
00:30:39.140
here. And this kills a lot of entrepreneurs because not just because they realize they
00:30:43.800
don't know business, but what happens is, is once they know business, they think they
00:30:48.140
have what I call the Midas touch, which means if I'm in nutritional supplements, I think I can
00:30:54.420
go be a restaurateur. I don't know shit about fucking opening a restaurant, bro. I know how
00:30:58.740
to eat at a restaurant and I know how to drink at a restaurant and I know how to have a good
00:31:02.240
time at a restaurant, but I don't know how to run a restaurant. Right. And so what happens
00:31:06.620
is people think because they get a little success with their jujitsu gym, that they can go open
00:31:11.380
a sandwich store and an ice cream place. And then, you know, a fucking bank, whatever, dude.
00:31:17.000
Yeah. Right. And, and dude, that really kills a lot of entrepreneurs too. So, um, I'd be weary
00:31:23.380
of letting your brain convince you or letting your ego convince you that because you're an expert
00:31:29.000
in one area that you're automatically an expert in another area. That's just not true. And a lot
00:31:33.640
of people get killed that way. Um, and then just have an open mind. Like this is an, this is a skill
00:31:39.040
set. Go out and read every single fucking book on entrepreneurship that you can find. Uh, I'd start
00:31:44.420
with Seth Godin read every Seth Godin book because Seth Godin talks about how to gorilla market. He
00:31:50.440
gives awesome stories. There's a story. There's a book by Andrew Cernovich called word of mouth
00:31:55.880
marketing, which is amazing. There's a book called gorilla marketing that you can get all three,
00:32:01.000
all of Seth Godin's that one book by Cernovich and the gorilla marketing book. Those books right there
00:32:06.800
will give you tons of ideas on how to create buzz and business. Um, and, and I think after you read
00:32:13.160
those three books, you're going to have a clear direction on some things that you can do that
00:32:16.400
are low cost, uh, but very effective, you know, ways to bring people in. I love it, man. I love
00:32:22.680
it. Well, guys, Andy, that was three. Yep. Don't forget about tonight's apparel release
00:32:27.860
7 PM central real America, freedom, gear.com. Uh, don't be a hoe show the show.
00:32:33.340
Yeah. Went from sleeping on the floor. Now my jury box froze. Fuck a pole. Fuck a stole.
00:32:39.620
Counted millions in the cold. Bad bitch. Booty swole. Got her on bankroll. Can't fold.