REAL AF with Andy Frisella - 680. Q&AF： Bad First Impression, Being Too Serious About Goals & Attracting Attention To Your Business

00:00:00.000 What is up guys, it's Andy Fursella and this is the show for the realists, say goodbye 0.99

00:00:20.340 to the lies, the fakeness and delusions of modern society and welcome to motherfucking 0.99

00:00:23.960 reality guys. Today we have Q and AF. That's where we answer the questions that you submit. 0.99

00:00:32.920 Now you can submit your questions a couple of different ways. The first way is guys,

00:00:36.720 you can email those questions into ask Andy at andy for seller.com or you can go on YouTube

00:00:42.180 in the comment section and drop your questions there as well. Now, if this is your first time

00:00:47.460 listening, we have shows within the show. We have Q and AF. That's what you're going to hear today.

00:00:51.340 Then we have CTI. That stands for cruise the internet. That's where we talk about the topics

00:00:55.880 of the day. We speculate on what's true, what's not true. And then we talk about how we, the people

00:01:00.100 have a duty to solving these problems that exist in our society. Other times we have real talk. Real

00:01:05.040 talk is five to 20 minutes or so of just some real talk. Just some shit that I think you need to hear. 0.99

00:01:12.420 And then we have 75 hard verses. We have people who come on. We talk about how their life was a 0.99

00:01:19.020 dumpster fire and how they extinguished that dumpster fire using the 75 hard program, which

00:01:25.220 you can find for free at episode 208 on the audio feed only. If you're unfamiliar with 75 hard,

00:01:32.100 it is the initial phase of the live hard program, which is the world's most widely known mental

00:01:39.560 transformation program in history. And it is free and you can get it episode 208. There is a book on

00:01:46.640 this called the book on mental toughness. You can get on the website, Andy for seller.com,

00:01:51.720 which will explain the entire live hard program in detail, plus 10 chapters on mental toughness,

00:01:57.160 why you need it, how to build it, what it's going to do for you, along with some case studies

00:02:01.880 on some very famous people have used mental toughness to make themselves famous.

00:02:07.660 We also have a fee for the show. There's a fee. Yeah. The fee is very simple. Pay us money.

00:02:15.120 Yeah. Send it. Yeah. Venmo DJ. Even that blue car. Yeah. Uh, no, we don't ask for any money. All right.

00:02:21.700 Um, it is nice when you guys support the companies. Um, but you're going to notice I don't take ads for

00:02:28.580 the show. I don't take ad money. Uh, I don't want to answer to anybody that's going to try to tell me

00:02:33.020 what I can and can't say. And until this ridiculous shit ends and these motherfuckers stop trying to 1.00

00:02:38.080 tell everybody what they can and can't say, um, I'm going to continue to not take ad money. 1.00

00:02:43.240 So I have a very simple deal for you. We are constantly battling shadow bans, traffic bans,

00:02:49.460 um, censorship, and we need you to share the show. So if the show is good, it makes you think,

00:02:54.520 it makes you laugh. It gives you a new perspective. Please pay the fee, which means share the show.

00:02:59.500 So don't be a hoe show. All right. What's up, dude? Hey, how's it going? Good. Yeah. Good. 1.00

00:03:07.580 Before we get into the show, we have a big announcement that tonight at 7 PM central standard

00:03:15.640 time, we will have a real American freedom gear release. Um, the previous two releases we've had

00:03:23.460 have sold out in less than five minutes. So if you want to get on that release, uh, I'd be online

00:03:29.480 when it drops at seven o'clock, what is the URL real America freedom gear.com. So be on there at

00:03:36.880 seven, get what you got to get. We got a little more inventory this time. So hopefully, uh, you

00:03:42.060 guys will be able to get what you want. Um, yeah, seven o'clock tonight. Yeah. I know a lot of people

00:03:48.040 are fucking excited about that. Are they? Oh yeah. We'll see. Well, people get pissed. I know bro. 0.98

00:03:54.020 We can't get enough shit. They get pissed. Yeah. Like we, I can't get enough shit. It's, it's awesome. 1.00

00:03:58.760 Everybody is supporting it, but like, don't get pissed at me, man. The, the, where we're

00:04:03.960 getting this, fuck you ain't really gonna hate. Yeah. No shit. All right. Anyway, that's 1.00

00:04:09.520 the announcement. Yeah. That's the announcement, man. Guys, make sure you jump that, uh, jump.

00:04:12.840 The other announcement is we have come to a, based off of yesterday's conversation, we've 0.64

00:04:18.640 come to a very, uh, solid, uh, decision that black people do not pay more for their phone 0.94

00:04:29.300 bill than white people. Bullshit, bro. This is bullshit. The YouTube, people on the YouTube 1.00

00:04:34.260 commented, they're all liars. They're all liars. 100% fact. Liars. Calling black people 1.00

00:04:39.540 liars? I'm calling those black people liars. Those niggas. You know what I'm saying? I didn't 1.00

00:04:48.200 say that. No, man. Um, yeah, no, it's, it's true. All right. It is true. I listen. And

00:04:55.660 like, I'm sure there's very, it is not true. It is felonious. Hey, people spoke to three

00:05:02.740 people. Fucking liars. All right. Let's, uh, let's make some people better today. Let's 1.00

00:05:11.420 do that. We got some great questions, uh, lined up here. Guys, Andy, question number

00:05:16.300 one, uh, Andy, I have a friend who just met his girlfriend's parents. He feels like he

00:05:22.360 completely screwed it up. What advice can you give him on how to recover that? How do

00:05:27.800 I fix a bad first impression? God, dude, I just quit. Yeah. Just move on. You're screwed,

00:05:36.420 dude. Yeah. Dad's never going to like you. Mom's going to hate you forever. You're going 1.00

00:05:40.860 to get probably beat up by the dad, you know, harassed. I just quit. Yeah. Yeah. Fuck

00:05:46.160 it. Dumper. Dumper. All right. What's the next question? Hey, look, man, everybody understands 1.00

00:05:56.160 what it's like to fuck up a first impression, dude. You got to understand, man. Like sometimes 0.98

00:06:00.980 it takes five, six, seven times to actually warm up to people. People have different temperatures

00:06:05.500 about social relationships. You know, I'm one of those people that it's going to take me four

00:06:10.600 or five, six times. And you know, when you're dating some dude's daughter, I'm sure it's

00:06:14.780 going to take more than once. Um, and oftentimes these little goof ups that we have that are

00:06:20.520 awkward in the beginning, uh, become the jokes and they become part of the glue that makes

00:06:25.160 the relationship actually work. You know, a lot of my friends that I'm really good friends

00:06:28.940 with, bro, I didn't like when I first met him at all. I actually, and it's, it's interesting

00:06:33.080 because the reason I didn't like them is because they were like me and, um, you know, I don't

00:06:38.120 like me, but, uh, but look for real, dude, like I think that's normal, you know, especially

00:06:45.300 when you're a young man, uh, there's a lot of pressure on that. You want to do a good

00:06:49.500 job, but like, bro, everybody's awkward in those situations. It's just awkward. Hey dude,

00:06:55.300 I'm here to bang your daughter. It's just fucking weird, man. Yeah. So like, um, I wouldn't worry 1.00

00:07:02.140 about it, dude. I would just, you know, keep going and do better next time. And I'm sure you

00:07:06.940 will. And these little, these little goof ups will be funny stories one day, man. You

00:07:11.780 know, we're, we're going to mess up first impressions all kinds of times. Um, but I

00:07:18.040 would also say this, you know, I think a lot of people put a lot of effort into creating

00:07:24.460 a good first impression that is very out of line with how they really are. And that's

00:07:30.380 equally, maybe even more, uh, negative than having a mess up in the first, you know, meeting

00:07:39.040 that you have with someone. Yeah. Because here's what happens, you know, you pretend to be really

00:07:43.300 good and we see this in relationships a lot, right? Each person's trying to be the best

00:07:48.440 version of themselves and put on the best front. And, you know, they start to like each

00:07:53.460 other and they start to get along. And then six months later, the, the fucking pretending 0.99

00:07:57.280 stops and you realize, Holy shit, this person's not anything like what I thought they were. 0.99

00:08:03.500 And they're realizing the same about you because you guys are both trying to trick each other 0.99

00:08:07.000 into liking each other. And that's, that's damaging as well. So I think a good mix of good manners,

00:08:12.500 you know, uh, treating people with respect and authenticity about what your thoughts are,

00:08:16.640 who you are. Um, and just keeping it real is the best way to, to, to create a good impression,

00:08:22.180 uh, over the course of a short amount of time. Yeah. Do you, are, are the fundamentals,

00:08:27.880 I guess, to first impressions, are they the same, uh, with any relationship specifically?

00:08:32.560 Like, I mean, again, you're an entrepreneur, you've been in business for, for two and a half

00:08:36.180 decades are, are, are, are first impressions in business? Are the fundamentals the same?

00:08:42.460 Yeah. Especially in the beginning, dude. Um, you know, when you get established and you've done

00:08:47.320 enough things, your reputation precedes the actual meeting, you know? So like when you're established

00:08:53.800 and you, you're doing well, people have a preconceived notion of what you're going to be

00:08:58.600 like. So really what happens is when you meet them, it usually either solidifies what that is,

00:09:04.620 or it disrupts what that image is. And, uh, either way it works in your favor because these people

00:09:10.680 already know about you. And so it's them trying to endear themselves to you, not you trying to endear

00:09:17.020 themselves to them. And it allows you to be more authentic, more real, which creates a faster

00:09:22.180 bond with people. Um, in the beginning, it's not like that. Nobody knows who you are. Nobody gives

00:09:28.100 a fuck. You're just another name, another face. And, uh, it's important to figure out how to make 1.00

00:09:32.580 a good impression. And that's going to come simply in this day and age, simply from doing some old

00:09:39.360 school things very effectively. You know, when you shake someone's hand, shake it firmly, not overly

00:09:44.980 firm. Don't try to crush their hand, but a firm manly handshake, not some dead fish, look, look

00:09:50.860 them in the fucking eye and say, nice to meet you. You know what I'm saying? Uh, try to remember 0.99

00:09:55.560 their name. You know, some people are not good with names and they have to figure out name

00:09:59.600 associations. You know, they're there. If you go read Dale Carnegie's how to win friends and

00:10:04.520 influence people, it's a really good book for this kind of situation. Um, and it's basic,

00:10:09.360 but society has eroded so far, uh, in terms of interpersonal skills, because everybody has

00:10:15.380 their face glued to a screen that to stand out and make a good impression is actually

00:10:19.720 pretty easy nowadays. It's just called being a normal human being. So, you know, don't be

00:10:24.660 afraid. You're not, you have no reason to be afraid of anybody. Shake your hand, say nice

00:10:28.420 to meet you. And here's another thing. When your intent is good inside of your heart and

00:10:33.860 you have good intent, you have nothing to be afraid of, man. Like if you're, if you

00:10:39.560 have good intent for people, what are you fucking afraid of them finding out? You see 0.95

00:10:43.300 what I'm saying? So if you're afraid and you're nervous, what, what are you afraid

00:10:47.300 and nervous for? Yeah. What are you hiding? Or are you just not comfortable with, with

00:10:52.400 the skillset of talking to people? And if that's the case, then that's going to come

00:10:56.700 down to reps. That's where you bring out that trick that I tell you guys all the time

00:11:00.220 about going to the grocery store and meeting three people as a game, as just reps, having

00:11:05.300 a conversation with three random strangers and then leave it and doing that on a daily

00:11:09.400 basis, bro. I did that day after day, after day, after day for years on top of a retail

00:11:14.220 business model where I was meeting people I didn't know all the time. And if you're young

00:11:19.160 and you can get into a retail situation where you're going to talk to, you know, 30 people,

00:11:24.360 40 people a day, it's worth taking that job. Even if it's not your main thing, because

00:11:29.260 of the skills that you're going to learn. So a lot of people won't do that. They're too

00:11:33.020 good for that. They're, you know, I'm, Oh, I'm not going to work retail. Motherfucker

00:11:35.940 dude. Let me tell you something. The reason I am who I am is because I spent all that time 1.00

00:11:40.640 on that retail floor, talking to people, getting to know people, spending time with people,

00:11:45.440 shaking hands, having conversations with very limited amounts of information and connecting

00:11:51.580 with people. That's an invaluable skillset that supersedes any other tool or any other hack

00:11:59.220 or any other type of income strategy that you might have. If you can handle people effectively,

00:12:06.600 you are at a massive advantage because you understand psychology. You understand how people

00:12:11.740 respond. You understand how people respond online because they're very similar to what

00:12:17.160 they do in person. It just gives you a very deep understanding of how to relate to people,

00:12:22.620 which is going to benefit you in every area of your life. It's going to benefit you at your

00:12:26.620 job. It's going to benefit you in your business. It's going to benefit you with the opposite sex. 1.00

00:12:31.500 It's going to benefit you with, um, same sex. Yeah, sure, dude. Same sex, whatever, man. It's

00:12:36.840 going to benefit you in all your relationships, you know, uh, everywhere. So I would put the time

00:12:44.420 into investing in that skill. And the reason it's, you know, it's just like anything, bro,

00:12:48.240 the scarier the shit, the more valuable it is because the less people that will do it. So when 0.98

00:12:54.160 you think about like, like being able to walk up to the woman of your dreams without hesitation,

00:13:00.140 that's a valuable skill, bro, because that might be the one you see what I'm saying. Otherwise the

00:13:05.740 people who don't have those skills, they just take what they get. They take the friendships they get.

00:13:09.820 They take the, the shit they get at their job. They take the relationships they get and they don't 1.00

00:13:15.120 actually go out and create them intentionally. And then they wonder why they're surrounded by all

00:13:20.000 these people who aren't at the level that they want their friends and their relationships to be

00:13:24.640 at. You have to be intentional about it because the people up here that you want to be around,

00:13:29.460 they have to be intentionally created and brought into your life. And that means you have to be

00:13:33.680 comfortable. Hey, I'm Steve. Nice to meet you. This is what I do. What do you do? What are you into?

00:13:39.200 You see what I'm saying? Like you have to be able to do these basic things and most people just

00:13:42.600 cannot do them. And if you could get yourself in a position to do them, bro, you're at a massive

00:13:46.400 advantage over everybody else. I love it. I love it. Guys, Andy, question number two.

00:13:53.360 When I saw this question at first, I was like, okay, what the fuck is this? But then there's 0.89

00:13:57.200 actually, this is a really good question here. Okay. All right. Hi, Andy. Andy, I am struggling

00:14:01.720 with being too serious. I compete in dog sports. Dog sports. Okay. All right. Like where the dog

00:14:09.780 runs through the tunnels. I think so. Yeah. Jumps. Okay. And at the level and the level I am

00:14:16.200 training to compete at would be the equivalent of a Superbowl. The best of the best. All of

00:14:22.140 my extra resources are dedicated to achieving this goal one way or another. I have had some

00:14:27.300 success and wins, but I'm still paying my dues to get where I want to be. My coach has called

00:14:33.100 me out a couple of times saying that I'm too serious and I need to let loose. I know she

00:14:37.040 is right as my seriousness is starting to affect my newest teammate, my young upcoming dog

00:14:43.000 in a negative way. Um, I'm having a hard time knowing how to not be too serious while still

00:14:48.700 keeping my foot on the gas. I usually have no problem laughing at myself or my dogs. Um,

00:14:54.260 when we make mistakes and I'm no stranger to learning from failure and pushing forward,

00:14:57.540 but how do you balance being serious about a goal while still being able to let loose and

00:15:03.020 enjoy the process? Well, first of all, I would say this, the fact that you're too serious

00:15:08.220 and that you need to bring it back a little bit in your mind, that's better than someone who's

00:15:14.120 not serious at all that needs to up their game. So you're work, you are, you're in a better spot

00:15:20.140 than those people. Um, when someone tells you, dude, let me tell you something. I, I am an intense

00:15:29.780 person. Okay. I don't think that's a surprise to many people. Um, I want to win real fucking bad

00:15:36.520 and I take it real serious. And when I go on stage and speak, I'm serious. I'm not fucking 0.89

00:15:43.520 around. Okay. And if you've ever seen me speak, you fucking know that's true. It's a completely 0.99

00:15:48.500 different thing. All right. And I'm serious about success. I'm serious about winning. I'm serious

00:15:55.940 about helping you win. And I got a critique one time from someone I respected who told me that I was

00:16:04.600 too serious and I needed to bring it down. And for like two years, I tried to like listen to that

00:16:10.600 advice because I respected that person. And you know what happened? I fucking sucked. Okay. So when

00:16:17.160 we, when we have people telling us we're too serious, we have to consider what the source is and why

00:16:25.540 they're doing that. And it's not for everybody to be easy and relaxed and fun and carefree. And I

00:16:32.300 realize as a serious person that you may look at other people and you think what's wrong with you? 1.00

00:16:37.040 Well, some people are just built for the fucking fight, bro. Some people are built to win. Some 0.99

00:16:41.560 people are built to go hard and people that aren't don't understand that they're never going to get

00:16:46.640 that. They're always going to tell you, take it easy. Why are you so uptight? Why are you so

00:16:51.720 aggressive? Why do you care so much? You need to laugh. You need to smile. You need to do this

00:16:56.400 because they're not wider like you. They're never going to understand it. So if you think that you

00:17:02.700 need to be less serious, that's one thing. But if you're just listening to people around you, I

00:17:07.780 wouldn't listen to them. I would do your game. I'd play your game. I'd be who you are. And I'd be

00:17:11.820 comfortable being who you are because serious people change the fucking world. Serious people win 0.99

00:17:17.600 championships. Serious people get inducted into the hall of fame. Serious people cure cancer. Serious

00:17:24.040 people build innovation. Serious people create all the real shit in society. Now, that's not saying 0.99

00:17:31.460 you can't have an unserious side. When I'm not competing, when I'm not in business and I'm not

00:17:36.840 on stage and I'm not doing things that, in my opinion, are very important, I am pretty relaxed. 0.99

00:17:44.300 I'm pretty much a guy that fucks around a lot and talks a lot of shit and jokes around. And that's the 0.99

00:17:49.240 that's the yin and the yang of my personality. Over here, when it's game time and we're on the

00:17:54.620 field, I'm going to fucking kill you, dude. OK, right after the game, we could be joking around 0.99

00:18:00.460 having fun. It's not a personal thing. I'm just I just want to win. And so my advice to you

00:18:06.160 would be to consider if you really feel this way or if people are just telling you that you are this

00:18:13.400 way and decide if that's true. If you feel that you are this way and you think you need to change

00:18:19.900 a little bit, I would consider compartmentalizing where you're serious and where you're not. And

00:18:24.280 then also realizing that, dude, we're all going to die. All right. These people that you're doing

00:18:29.140 the sport with that you're around, these are your fucking friends, like even my competitors, 0.99

00:18:33.240 like people that I compete with that own other companies. I talk to these motherfuckers on the 1.00

00:18:37.260 phone. We talk shit. We goof around. We last night, I spent two hours on the phone with 1.00

00:18:42.960 two different owners of big supplement brands that you guys would know. And the whole time

00:18:47.360 it was just talking shit, being cool, being friends. And it's it's OK to compete with someone 0.99

00:18:55.020 and still be friends with them. In fact, real winners want to be friends with the most competitive

00:19:00.340 people that drive them because they understand that when those guys win big, it drives you to

00:19:06.780 push harder and win more. And it's like for me when I was younger and less mature, it was a

00:19:11.980 personal thing. Like I wanted to burn your fucking house down, bro. I was offended that 1.00

00:19:17.260 you even thought you could compete with me. I would be pissed off that you even showed

00:19:21.460 up to fucking compete. The fact that you think you could compete with me fucking pissed me 1.00

00:19:27.520 off. OK, and that's how I thought about it for a long time. And I ran really hot. And 0.99

00:19:32.520 the problem with that is, is nobody wanted to be cool with me. Nobody wanted to fucking invite 0.98

00:19:36.340 me to the parties and for good reason. Right. And what I started to realize is I got older 0.98

00:19:41.740 is that it's cool when other people win and it's cool when they do big things because it inspires me

00:19:49.500 to go out and compete with them. And I don't have to hate them. I don't have to dislike them. In fact,

00:19:54.340 I value them very much because of the inspiration that they provide. OK, so when you get into like

00:20:00.820 the upper circles of success in business, people are supportive, but also competitive. And I know

00:20:08.680 that's hard for for younger people to grasp. But my point here is that maybe you need a perspective

00:20:14.740 realignment around the people that you're competing with and realize that you're spending all this time

00:20:20.240 in this community. These are your friends. Yes, you're competing. So there's no reason not to enjoy

00:20:24.780 it and laugh. And, you know, when you fuck up, you can say, well, I fucked up, you know. And I think 0.99

00:20:30.700 that I think that in itself is a point that people need to be comfortable with, too. It's like, hey,

00:20:36.860 when you don't play good, you just say, I didn't fucking play good. You know, hey, when you lose, 0.96

00:20:40.900 hey, I had to take an L there. It wasn't, you know, I didn't plan on that. And if you just own your

00:20:45.960 shit, there's less pressure. You know what I mean? So I would consider those perspectives. And, 1.00

00:20:52.440 you know, if you want to be happy and you want to win and be happy, you have to be inspired by the

00:20:58.720 people you compete against. And if you want to win and you want to be miserable, you could just

00:21:04.980 stomp on everybody's throat all the time and fucking have no respect for them whatsoever. 0.99

00:21:09.080 But the problem with that is, is that when you get ahead of them, they don't inspire you. So you get 0.99

00:21:14.260 complacent and they end up passing you. So it's very, very important, in my opinion, to be inspired by

00:21:19.520 winning and also be competitive with people who win. And I think that's what creates a symbiotic

00:21:25.860 relationship amongst people who are competing. Like all my friends, dude, like people I'm friends

00:21:30.740 with, I'm trying to beat them. They all know it. They know it. They know it. Yeah. And they're

00:21:35.560 trying to beat me. And I know it. And you know it. And the cool thing is when they do something that

00:21:40.540 beats me, I can say, hey, which by the way, ain't very often, but I can say, hey, what'd you do

00:21:47.680 there? And when I do something good, they could say, hey, what'd you do there? And we help. It's

00:21:51.800 probably like jujitsu, bro. Like how you guys all help each other get better. It's the same

00:21:55.620 kind of thing. If you got like, that's one thing I'm thankful for. Like all my friends,

00:21:59.520 the people I talk to who are in my industry or just other entrepreneurs, that's how they

00:22:04.360 all operate. It's not this like, it's not this like cut off your head mentality. It's the

00:22:11.360 personally mindset. Yeah. Yes. We want to win, but there's a, there's a, it's not personal

00:22:18.680 against nobility. Huh? There's nobility in it. Yeah, I think so. Yeah. Yeah. So, so I would

00:22:24.560 encourage you to maybe think about all those things and you know, maybe when you're in the

00:22:28.940 competition, yeah, be serious. But when you're, you know, friends with these people, be cool

00:22:33.140 with them and realize that like, you don't want to go through this whole process of your sport

00:22:37.160 and get to a point where you don't have any friends afterwards, eventually your time's

00:22:42.440 going to end. You're going to want to share, you know, memories and talk with these people

00:22:47.940 and they're all going to hate you if you're a dick, you know? So I don't know. Those are 0.99

00:22:52.500 my thoughts. Yeah. Um, let me, let me ask you this too. Cause you know, you said, you know,

00:22:56.580 you did follow that advice, right? And it took you two years and you said in your words,

00:23:01.340 you were shit during those two years, right? How did you one become aware that, okay, all right, 0.99

00:23:06.280 I've been off. Yeah. And then two, what did you do to get back on? What did you do? Well,

00:23:10.060 I just decided, I just made a decision. I decided, you know what, this motherfucker don't know what 1.00

00:23:14.580 he's talking about. I'm 10 times better when I do this. So fuck him. I'm going to do what I want. 1.00

00:23:20.080 Yeah. And that's it. Like, like, you know, dude, we got to be very careful how we take advice

00:23:26.080 because people will give you advice for all sorts of reasons. And I know the reason I got that advice.

00:23:30.820 The reason I got that fucking advice was because I'm so fucking good at what I do that when I tone it 0.98

00:23:36.260 back a little bit, people appear to be better. So I'm not down with that. Like you get what I'm 0.98

00:23:44.000 saying? Like bro, like if you're, if you're truly competing with someone, there are people that will

00:23:48.540 give you bad feedback and you got to be able to fucking determine, is this person giving me real 0.98

00:23:54.340 feedback or is this person trying to make me easier to beat for them? You see what I'm saying? 0.99

00:23:59.940 So that's, that's the game though, bro. You got to be able to determine that, you know,

00:24:05.760 and whether that person wanted me to pull back so that I was easier to compete with or whether 0.99

00:24:14.180 they thought that was genuine, I don't know, but I know this, I know when I said, Hey, fuck that, 0.99

00:24:18.400 I'm going to do what the fuck I want to do. I got way better. And you know, Zoltan talking to 0.99

00:24:24.000 Zoltan, uh, he, he understands that very well. Uh, when he was at the house, we were having this

00:24:31.060 conversation about, you know, how victim culture has created this mentality where everybody has to

00:24:36.760 tone it down. Everybody has to, you know, have balance and everybody has this. And we're talking

00:24:42.020 about that. And he's like, bro, but the world needs warriors too, man. That's your feature.

00:24:46.780 That's right. And that's what I'm built for. I am built for the fucking fight and there's just

00:24:53.140 nothing I can do about it. And every time I try to find peace somewhere else, it doesn't work. 0.99

00:24:58.140 My piece is found in the battle. My piece is found in the process. My piece is found in all the other

00:25:04.760 things that everybody else tries to avoid. And I've just had to come to terms with that's how I'm built

00:25:09.440 and how I'm wired. And when I'm in that fight, I'm much happier. And there's a lot of people that are

00:25:13.700 wired like that that get told by society. It's too much. It's too intense. It's too that. Yeah,

00:25:18.700 it is too much for those motherfuckers because those motherfuckers are drinking beer in their 1.00

00:25:23.460 fucking driveway on a fucking Coleman cooler talking about the glory days. Now, of course, 1.00

00:25:28.800 it's too much. It reminds them that they're shit and you're not. So fuck them. 1.00

00:25:36.040 I fucking love it, man. Let's get to our third and final question. Andy question number three. 1.00

00:25:40.960 Hey, Andy, I recently opened up a martial arts gym in the city. I've been practicing martial arts,

00:25:47.580 specifically jujitsu for the past 20 years. Things are slow and I haven't been able to attract too

00:25:54.140 many people to the gym. My question is, how should I market my gym to increase and attract attention

00:26:00.820 to my gym? Much love to Chicago. So we're talking about, I guess, on the ground marketing. How do you

00:26:06.340 get the word out when you got something, when you feel like you have something? Look, man,

00:26:10.900 it's so easy to get the word out now. Like, honestly, this question is a little embarrassing,

00:26:16.740 dude, because back in my day, I had to walk to school uphill both ways and five feet of fucking 0.98

00:26:23.120 snow. Right. Okay. All right. Look, real talk. The thing is, guys, is that it is actually a lot easier 0.99

00:26:30.440 right now. And you need to understand that the tools you have are some of the most valuable tools

00:26:37.340 that have ever been created for building a small business. You have the ability to geotarget an

00:26:42.020 actual area and do online ads for fucking basically nothing to attract people into your gym. You have 0.93

00:26:49.320 the ability to do things that people have forgotten about, like mailers. Mailers work really well right

00:26:54.800 now because nobody uses them. Okay. Um, you also have, and by the way, I didn't have this shit just

00:27:00.780 so, just so we're clear. I didn't have the money to do mailers. I didn't have the money to do 0.95

00:27:04.200 advertising. I spent the first three years of my fucking business going door to door saying, Hey, 0.99

00:27:09.080 I'm Andy. We sell fucking vitamins. If you ever need vitamins, come down and see me, right? Like 1.00

00:27:14.780 for real, dude, over and over and over and over again. And when I got to the end, I started over at

00:27:19.840 the beginning and I went through again. And when I got to the end, I started over at the beginning and I went

00:27:23.760 through again and you know what happened? People in the neighborhood started to know who I was and

00:27:28.040 you know what they did when they needed vitamins? They came and saw me. Now, a lot of people don't

00:27:32.060 like that story because they're like, fuck, I don't want to do that. But what are we accomplishing by 0.98

00:27:36.800 doing that? One, we're entrenching ourselves in the community. Two, we're getting reps with people,

00:27:43.060 which brings it back to the skillset we talked about earlier in the show. Three, it's basically free

00:27:49.140 because you're not missing out on any opportunity costs because you don't have any business yet.

00:27:53.160 Okay. So between the ability to go door to door, which people don't like doing, but it's

00:27:59.400 a super valuable thing to do because dude, people don't do it anymore. So like when you

00:28:04.060 do it, it stands out. Right. Especially if you got cauliflower ears, you tell me come

00:28:07.760 to do jujitsu. I'm like, all right, I ain't got a choice. Dude, but you combine that with

00:28:12.980 the technology we have on social media, the technology that we have, uh, through digital

00:28:18.300 marketing, the technology that we have through techniques that, um, you know, don't necessarily

00:28:24.280 get thought of right away. And then our ability to go door to door to door, like, bro, there's,

00:28:29.400 there, there's no reason you can't build this, not only into a successful jujitsu gym, but

00:28:34.240 there's no reason that you can't turn it into the best gym in your area. So we got to quit

00:28:38.800 looking for the reasons we can't, and we got to start looking for the reasons we can.

00:28:43.960 Anybody can make anything work, bro. It's just, what are you willing to do? And the answer

00:28:48.840 needs to be fucking anything because it's that hard. That's how hard business is. Business 0.99

00:28:54.260 is not a game. It's not a, it's not something everybody can do. It's not something that

00:29:00.320 it's not a fucking side hustle. Like the internet makes it seem like it's just this thing that it 0.98

00:29:07.560 isn't. And you have to be willing to do whatever the fuck it takes to get what it is you're trying 0.97

00:29:14.820 to create. And that means anything. So whatever you have to do to meet people, if you got to stand 0.98

00:29:20.120 out on the corner and you're fucking gee doing fucking kicks and shit, I don't fucking know, 1.00

00:29:27.380 you know what I'm saying? Breaking boards or whatever the fuck you guys do. 1.00

00:29:30.320 You know, putting people and laying down and rubbing your balls on people. I don't fucking 1.00

00:29:34.220 know. Well, you grab some black belt in the car and I'm going to beat his ass. 1.00

00:29:37.100 Yeah. Like, like put a sign out on the corner and say, if you could take me down, I'll give 1.00

00:29:41.940 you a free membership. Like, I don't fucking know, dude. Like there's so many ways to do 0.93

00:29:47.240 this that like the question is like, to me, it's like, come on, man.

00:29:53.280 Well, let's talk about that though, because I think this is an important part. Right. And

00:29:56.000 I don't know if I'm using the proper definition or wording here. Right. But

00:30:00.180 I want to call it like passion projects, passion companies where, you know, this guy spent

00:30:05.020 20 years, you know, training jujitsu, bro. That's zero years in business. And so like

00:30:11.380 thinking just because you're really good in jujitsu, that's right. You know what I'm

00:30:14.920 saying? So like, can we, can we just touch that? Because I mean, business is its own

00:30:17.880 unique skills. It's a whole different skill. But dude, we see this with doctors. We see this

00:30:22.300 with lawyers. We see this with people who are passionate about a skillset, but don't

00:30:28.660 necessarily know business. So you, yes, that's a great question. By the way, you have to,

00:30:34.060 you have to understand that while you're at, you have expertise here, you don't have it

00:30:39.140 here. And this kills a lot of entrepreneurs because not just because they realize they

00:30:43.800 don't know business, but what happens is, is once they know business, they think they

00:30:48.140 have what I call the Midas touch, which means if I'm in nutritional supplements, I think I can

00:30:54.420 go be a restaurateur. I don't know shit about fucking opening a restaurant, bro. I know how 0.99

00:30:58.740 to eat at a restaurant and I know how to drink at a restaurant and I know how to have a good

00:31:02.240 time at a restaurant, but I don't know how to run a restaurant. Right. And so what happens

00:31:06.620 is people think because they get a little success with their jujitsu gym, that they can go open

00:31:11.380 a sandwich store and an ice cream place. And then, you know, a fucking bank, whatever, dude. 0.99

00:31:17.000 Yeah. Right. And, and dude, that really kills a lot of entrepreneurs too. So, um, I'd be weary 1.00

00:31:23.380 of letting your brain convince you or letting your ego convince you that because you're an expert

00:31:29.000 in one area that you're automatically an expert in another area. That's just not true. And a lot

00:31:33.640 of people get killed that way. Um, and then just have an open mind. Like this is an, this is a skill

00:31:39.040 set. Go out and read every single fucking book on entrepreneurship that you can find. Uh, I'd start 0.99

00:31:44.420 with Seth Godin read every Seth Godin book because Seth Godin talks about how to gorilla market. He

00:31:50.440 gives awesome stories. There's a story. There's a book by Andrew Cernovich called word of mouth

00:31:55.880 marketing, which is amazing. There's a book called gorilla marketing that you can get all three,

00:32:01.000 all of Seth Godin's that one book by Cernovich and the gorilla marketing book. Those books right there

00:32:06.800 will give you tons of ideas on how to create buzz and business. Um, and, and I think after you read

00:32:13.160 those three books, you're going to have a clear direction on some things that you can do that

00:32:16.400 are low cost, uh, but very effective, you know, ways to bring people in. I love it, man. I love

00:32:22.680 it. Well, guys, Andy, that was three. Yep. Don't forget about tonight's apparel release

00:32:27.860 7 PM central real America, freedom, gear.com. Uh, don't be a hoe show the show. 1.00

00:32:33.340 Yeah. Went from sleeping on the floor. Now my jury box froze. Fuck a pole. Fuck a stole. 1.00

00:32:39.620 Counted millions in the cold. Bad bitch. Booty swole. Got her on bankroll. Can't fold. 1.00

00:32:45.480 Doesn't know. Headshot. Case closed.

REAL AF with Andy Frisella - April 03, 2024

680. Q&AF： Bad First Impression, Being Too Serious About Goals & Attracting Attention To Your Business

Episode Stats

Summary

Transcript

REAL AF with Andy Frisella - April 03, 2024

680. Q&#x26;AF： Bad First Impression, Being Too Serious About Goals &#x26; Attracting Attention To Your Business

Episode Stats

Summary

Transcript

680. Q&AF： Bad First Impression, Being Too Serious About Goals & Attracting Attention To Your Business