682. Q&AF： Mindset Shift, Scarcity Products & Feeling Behind In Life
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Summary
On this episode of Q&A we have a special guest on the show this week, a man who has been through hell and high water and is now on his way to becoming a better version of himself. We talk about the importance of mental toughness and how to get your life back on track.
Transcript
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What is up guys, it's Andy Purcell and this is the show for the realists say goodbye to
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the lies, the fakeness and delusions of modern society and welcome to motherfucking reality.
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Guys, today we have Q&AF, that's where you submit the questions and we give you the answers.
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You can submit your questions a couple different ways, the first way is, guys you can email
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those questions in to askandy at andyfricella.com or you go on YouTube on the Q&AF episodes and
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drop your question in the comments there and we will pick some from there as well.
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This week we're going to have CTI, that stands for Cruise the Internet, that's where we put
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topics up on the screen, we talk about what's going on, we speculate on what's true, we speculate
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on what's not true and then we talk about how we the people need to solve these problems
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Later on in the week we're going to have some real talk, real talk is 5 to 20 minutes of
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me just giving you some real talk and then sometimes we have 75 hard verses, 75 hard verses is where
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someone who has completed the 75 hard program, whose life was a dumpster fire and then they
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corrected their life path using the 75 hard program.
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They come on, we interview them, we talk about what they did and what you can do to get your
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If you're unfamiliar with 75 hard, it is the initial phase of the live hard program which
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is available for free at episode 208 on the audio feed only.
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Now there is a book, it's called The Book on Mental Toughness, it outlines the entire
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live hard program, top to bottom, plus 10 chapters on mental toughness, plus case studies on famous
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individuals that you know and how they use mental toughness to become who they are today.
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We do have a fee for the show, the fee is very simple, share the show, okay, you're going
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to notice that's a big difference between this show and every other podcast is I don't run
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ads and the reason I don't run ads is because I talk about controversial things and I don't
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want to hear any bitching about it from sponsors.
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I've done very well in business, I fund the show myself, I don't need their money so they
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can fuck off and I ask very simply that you share the show for us, we're constantly facing
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shadow bans, traffic throttles, censorship and we need you guys to share the show.
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So if the message is good, if you believe the message, you stand behind the message, if it
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makes you think, if it makes you laugh, gives you a new perspective, teach you a new skill
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set, which you will learn on Q and AF every single time, please share the show.
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We got a special guest coming back on this week.
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Uh, Andy, you don't know me from a can of paint, but I just want to say thank you and
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that I appreciate everything you have done for me and my family.
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Uh, you are truly doing the Lord's work, brother.
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Uh, so you've talked about how when faced with decisions, uh, weighing out something, when
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you have to act, you don't look at it as, uh, what happens if I do this, but rather what
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And I've been shifting my mindset towards that more lately.
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My question is with this mindset, have you found, uh, that you have taken on more risk
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But is there such a thing, um, as taking on too much for one risk or too many risks all
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Of course, that doesn't mean just go roll the dice on every single thing that comes
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Um, but when you train yourself to look at things as what happens if I don't versus what
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happens if I do and these things go wrong, you remove a fear barrier that most people
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can never get through because most people will say, well, what if I do this?
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And they convince themselves that they're going to work very hard.
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And what they don't realize is that you can't really lose if you decide to go because you're
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going to go down the path and you're going to face obstacles.
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And that obstacle is going to teach you a lesson.
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And when you get through that first obstacle, you're equipped with a new lesson.
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You get through the second obstacle, you get equipped with new lesson, third, fourth,
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You start to get all these lessons and you accumulate new skill sets, which allow you
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So by not going and talking yourself out, it becomes a self-fulfilling prophecy of never
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gaining any skills and never making any progress.
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And so I think that's one of the biggest things that holds people back.
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What if I sacrifice all this effort, time, energy, money, money into this project or into
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this career, into this business or into this organization that I'm trying to build and it
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And so, yeah, while there's, there's for sure, you know, you could take on too much risk for
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You could take on too many things that are risky at once for sure.
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Those are real concerns, but they're not prevalent enough to concern yourself with what you should
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be concerned with is what is my life going to look like if I do not do what it is I know
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And the answer is going to be frustration, disappointment, regret, and bitterness over
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So you have to understand if you don't go do what it is that you know you're supposed to
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do and you don't become what it is you know you can become.
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Eventually, you're going to come to a point in life where you're pissed off and you won't
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So, yes, of course, you can do too much, but I don't think you should be concerned with
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I think you should be concerned with not doing enough because that's where most people
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Because you also talk about this ladder of success, right?
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And everybody's goal should be, you know, moving up those rungs.
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Is it easier or harder for you to say no now than it was, say, 20 years ago, 25 years
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In terms of when it comes to these decisions or offerings or opportunities, is it easier
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or harder now to say no to things than it was 20 years ago?
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Well, it's easier because one, I can identify the opportunities as if they're going to work
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Two, I have less time for opportunities, so if they don't have an equal upside to what
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So, yes, it's easier to say no now because I have limited time, limited energy, limited
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And I'm also able to recognize when things are a good opportunity and a bad opportunity
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But that lends itself to what I was saying a minute ago, right?
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So, if you never go and you never go down the paths ever, how can you ever learn to recognize
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And so, what people end up doing is they end up just falling into the trap of being like
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their high school or their college buddies and just kind of letting life float by.
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You know, they get to be in their 40s and their 50s.
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And they kind of just waste their whole life away.
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And it's sad because that's not how we're supposed to live as human beings.
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This is a little windy, but it's a really, really good question.
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Andy, congratulations on selling out your American Freedom gear so quickly.
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I tried jumping on it and everything got wiped right from under me, which leads me to my question
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as obviously you have experience with this very topic and it's fresh in my mind.
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How do you give the best customer service to potential buyers if your product sells off
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the shelves as fast as you put it up for sale online and the restock won't be available
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For context, my husband and I run a direct-to-consumer Black Angus beef business in Southern California.
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And we have limited amounts of bulk freezer beef available throughout the year.
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Our business has grown slow and steady and it takes about two years from start to finish
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to have beef done correctly to fill the freezers.
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And because of this slower growth, I've had time to share our story as ranchers and share
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And people love that on social media, have a great email list that connects potential
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And they love to seem to get to know us as ranchers and having that presence online and
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People are more focused about their food and where it's coming from.
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So we're getting a lot of good, I guess, spark, you can call it.
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And it's great because we have a large audience to sell our beef to.
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So when I send out an email that we're about to get ready to sell our beef, we sell out in
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And this past week, we sold 11 whole beef in under four hours.
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And we received many phone calls, texts and emails from frustrated people who have been
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waiting to purchase our beef for six months to a year almost.
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And they are in disbelief and discouraged, mentioning that they're going to be shopping
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elsewhere if they cannot get their hands on our products.
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Like, so how, I guess, go back to the question.
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How do you maintain those potential buyers when you have such an exclusive product that moves
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Well, first of all, you got to do a great job with the people that are buying.
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And what it sounds like to me is you have a really good opportunity that you're not recognizing,
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which is to build your brand equity around the scarcity of your product.
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So ideally, right now in this position, you should be working on how to scale your, your
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But in the meantime, it's not a bad thing that you have such demand because it creates more
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And, um, you know, while people might be frustrated and while they might be angry, it only creates
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a scenario where people want your product more and it drives the value higher in the consumer's
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So because you don't have the capacity to serve those customers right now, you should be leaning
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into the, uh, scarcity of your product to build the brand equity while you're working
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on the ability to scale up operations to fulfill the demand that you have.
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And so how would you create goodwill between you and the customers that can't get the products?
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There would be things that you could do to get those people engaged.
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And you, I'm not going to do this for you right now, but you would have to be creative
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and come up with a way to keep these customers engaged into your brand over the course of time.
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A company that does this very well is Maker's Mark.
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I love Maker's Mark, even though I haven't had a drink of whiskey since 2018 because I get wild
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And if I drink whiskey, that's what I always drink.
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And if you sign up for their email list, um, they have a really cool email list process
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where over the course of the year, they send you newsletters and little gifts, like just
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goofy shit, like socks or a stocking or just stickers or cool shit.
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That is like low cost to keep people engaged with the brand.
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So if I were running your company, I would create some really strong branding.
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Like you said, it sounds like you're doing around the ranch, around what you do, around
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why you do it and how you do it, uh, with a strong logo presence.
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Um, I would come up with, you know, six times a year where you either send out a, um, a newsletter
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or some sticker packs or some sort of reminder, like, Hey, we're still here.
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Uh, I would, I would create a preference program right now based around, uh, your, your regular
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customers where they can like get preference when the, when the product comes available.
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Um, these are all things that you can do to make this a little bit better for your brand,
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but ultimately at the end of the day, not being able to fulfill the demand for your product
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isn't the worst problem in the world if you leverage it properly.
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So when you, when you continue to sell out and you continue to sell out and you continue
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to sell out, yes, people get mad, but when they eventually get it, how much extra happy
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So this is, this is a way that you can leverage in situations where you can't fulfill the,
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the demand, uh, that will actually help your company's image in the eyes of the customer.
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See, I've never, you know, and it's funny cause when I was reading this question, like fuck
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like, but, but you, you given this answer, it kind of mind fucked me because you would think,
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man, like you're getting all these emails and texts and it's like, but on the same side,
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Like even with the, yeah, I mean, dude, people get pissed, but like, but what you're saying
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I mean, it's not a great thing, but it's not the worst thing in the world if you handle
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Like sometimes when people are upset, dude, like people are vocal.
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And people that are vocal are also vocal when you do the right thing by them.
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So if they're pissed off, you can usually switch that around into a positive situation by
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over-correcting it to where they're singing your praises out in public.
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How could you take these customers who want to be customers, but can't be because you can't
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fulfill them and make them bigger fanatics of the brand, right?
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If I was able to sit down with you for a few hours, I'm very confident we would come
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It's funny too, because I think too, like scarcity, there's a lot of businesses or companies
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that operate on just solely off of scarcity, right?
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Like the fucking brand new car that's coming out.
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And there's a lot of people that can afford it.
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And they categorize their customers into three categories.
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And for you to be able to get the, the bad-ass releases, like the new SF, uh, XX, you know,
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90 that's coming out like, bro, you got to be a VIP or a top customer.
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And that means you have to have history and it means you have to have been loyal.
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And that's a way they control demand around their cars.
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You know, I, I, I've actually think you're in a really good position, um, to leverage that
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if you're, you know, you've just got to figure out a way to, you know, um,
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connect with those people who aren't getting so that that way, whenever you scale up your
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ability to fulfill the demand, uh, they're still wanting your product.
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I'm going to, I'm going to ask you this because we've got to be very, very clear.
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And so the difference in the quality of that product, it has to be fun.
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This typically only works for premium products.
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You know, like, like it can work for gimmicky products, like things that get trendy.
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Um, but typically this really only works for in demand premium products.
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Um, you know, there's things in history that I can think of like fucking beanie babies,
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like these little stuffed animals people used to collect and shit that were like bullshit.
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But people will get fanatical and there's always cases like that where there's there,
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And anytime you have limited release shit, there's, it's an opportunity to create a scarcity
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And that's, that's something, that's something that we go more in depth on in RTA syndicate
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If you're looking for like more in depth information on things like that, um, RTA syndicate is
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Uh, let's get to our third and final question guys.
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Uh, Andy question number three, dear Andy, I'm a 27 year old that is basically fucked
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off their entire life with drugs and partying last year.
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I had some near death experiences and have completely changed my life since then, uh, with
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working out and eating healthy and staying sober.
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My question to you is what advice do you have to someone that has the anxiety of starting
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I know this is a sunk cost fallacy in a way, and I still show up to the fight every day.
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I'm in the best place mentally and physically, but I still find myself with the anxiety that
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I feel like I know the answer, but would really like to hear it from you.
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You should have anxiety and you should have urgency and you should want to go and you
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shouldn't try to run from that anxiety because that anxiety is telling you, Hey bro, it's
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So yeah, you are behind because you fucked off.
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I get your fucking ass in shape and I'd get focused.
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Otherwise, by the time you're 40, you're going to be broke as fuck working at Wendy's.
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Um, and that anxiety that you feel is a great driver for ambition, success, and creation.
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And so many people want to eliminate every single feeling that's uncomfortable and every
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single feeling that, you know, that they don't want to live with.
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And they ignore the fact that these things are trying to tell them something.
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We live in a totally fucking pussified society where every single motherfucker wants to be
00:19:15.340
These Zen state motherfuckers don't create anything.
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And eventually they have to come to terms with, they fucked off their whole lives.
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You're lucky that you've only fucked off to your 27.
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And a lot of people will say, Oh, well, it's not too late.
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It's time to make whatever it is that you want out of your life, make that start happening.
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And that's going to require you to become the best version of you, which means staying
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sober, which means getting fit, which means getting educated, which means stopping, filling
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your mind with mindless bullshit and start filling your mind with shit.
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And if you do these things and you go out every single day and you check off win after
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win after win after win, you'll be able to catch up to everybody else pretty quick because
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while everybody else may not have been fucking off the way that you have been, uh, they still
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So if they're going half speed and you can pick it up to, to actually execute at full
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Uh, you are behind and you need to get shit together.
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I'm a 24 year old who recently joined my family business one year ago.
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Uh, we are a contract manufacturer doing about five to 10 million in revenue per year.
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Uh, the company has been around for 40 years to 10 million.
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Um, but growing up, uh, I worked in the business from the age of 12 to 18, uh, on the weekends
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So I have a very intricate knowledge about how we function and our products, uh, during
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COVID the business had staffing issues and wasn't able to meet customer expectations
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Uh, so our reputation has suffered since I joined the team.
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My main task has been helping to organize our production, improve quality and improve
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communication within the company between different departments.
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And we have really stepped up our game in a short amount of time.
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Uh, now that we have finally gotten to a better place, what is the best way to rebuild our
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reputation with old customers who stopped working with us because of previous negative experiences?
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Also, what is the best way to facilitate new business to business relationships?
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I do a lot of cold calling and emailing, but I have little, uh, little success and usually
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Is there any strategy in the way I can present the company to potential partners?
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Well, first of all, yeah, you should call those people up on the phone and say, Hey, I'm
00:22:14.820
I wanted to apologize for how we handle business during COVID.
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And I wanted to talk to you to earn a chance at getting your business back.
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Please let's have a meeting or let me call you or let's have a discussion.
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But I want to, at the very least, no matter if you come back to us or not, I wanted you
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to know that we're better than that and we're going to do better than that moving forward.
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And you own what you did and you tell the truth and you try to earn the business back
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There's no fucking big, uh, there's no one big move you can make to correct that.
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You have to correct those relationships one by one by one.
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And unless you're willing to call these people and genuinely own and apologize, I wouldn't
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even do it because if you do it half-assed, they're going to think even worse of you.
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The second thing is, is that typically B2B business is referral business.
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So what that means is however you're servicing your other B2B customers, you're going to
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need to do so in a way that completely exceeds their expectations so that the service is so
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That you do such a great job with those companies that they are willing to either talk about you
00:23:44.240
or share a story or do a testimonial about you, um, to, to help your business.
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And the best stories that sell to bring business or stories of exceeding expectation and go in
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the extra mile and doing things that a company typically wouldn't do.
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And if you're not willing to do those things, you're going to lose to someone who is.
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Uh, you know, make sure that you call those people, get them on the phone.
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This is how a lot of people fuck this up, dude.
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I bought my first Rolls Royce in 2014 and they sent me a pre-printed thank you card with
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And had they not sent the postcard, I wouldn't have thought anything.
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But because they sent a postcard to me and it was such a fucking like, we don't give
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And now I love Rolls and I still own a couple, but it gave me the perception that they didn't
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And it was, it was, it was kind of like a letdown because I had worked very hard to
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And I would have been better off had they just not sent me anything or acknowledge anything
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So if you mass email these people or mass text, these people or mass mail these people and
00:25:18.260
do so in a way that shows like you're trying to basically just fucking half asset, you're
00:25:29.760
And when you take inefficient action, people value it because they understand it takes
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time, energy, and resources to make that happen.
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So I would sit my ass down in my fucking chair and I would call every single one of those
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people and say exactly what I just said you should say.
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You're probably going to get some fuck yous, but I bet you're going to get some yeses too.
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And that's going to be important for the business.
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I bet you're going to get way more yeses than you think.
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People do not do these kinds of things anymore in business.
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And when you do them, people will value them and appreciate them.
00:26:08.500
Now that's a lot easier to do in a business to business situation like these guys are
00:26:13.120
in than it is in a direct to consumer situation like my companies are.
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But we still do things like that in our direct to consumer business when we fuck up.
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If we fuck up and we have a situation where five, 600 customers are affected, which happens
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Because we're putting out thousands and thousands and thousands and thousands and thousands of
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And sometimes there's like sections like within those order streams that get fucked up.
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Then we get the wrong tickets or we get something happens or, and that happens.
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We call those people up and we say, Hey man, your shit got fucked up.
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Here's what we're going to do to make it right.
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We, I promise you, if you're in B2B, we're doing tens of thousands more transactions than
00:27:03.780
So you, you touched on something, you know, with the Rolls Royce story.
00:27:07.760
Is that because I've never really thought about it like that, but I guess there is like
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this preconceived like expectation of the cut, like of the company that the customer will
00:27:22.340
If you're a premium product, you better back this up with premium relationship building.
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And that's, that's a big deal for you to think about with your business.
00:27:35.280
Do you have a premium product and shitty service like most people do?
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And they think that their product's so good that they can have shitty service.
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Well, that's a pretty fucking weak ass way to think about your business.
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How much better would your company actually be?
00:27:54.740
They're just lazy operators or their second generation or third generation operators.
00:28:02.240
They don't feel personal responsibility for their employees.
00:28:05.600
So they're, they'll say, well, you know, our products are so good.
00:28:12.720
Like eventually people get sick of that shit, which is why in the first question with the
00:28:17.140
state people, you guys need to be fucking making sure that you could scale up to meet
00:28:22.400
That scarcity thing that will not work forever.
00:28:25.540
Eventually people will go somewhere else because food is a commodity, bro.
00:28:30.220
Like I don't give a fuck if I'm eating Western sizzler or fucking, you know, Debraga's from
00:28:39.120
And if I can't get you shit, I'm going to eat something else.
00:28:42.760
So the scarcity thing will only work to propel your brand to a certain level.
00:28:47.160
And then you better scale it up to fill that or you will lose the opportunity.
00:28:53.500
Let me ask you this too on the B2B side, you know, cause I feel like every single city
00:29:01.220
Of like the entrepreneur business groups, right.
00:29:03.420
Like all the guys that go to the same bar together, they all know each other's business
00:29:08.420
But is this something that you, you know, I mean, is that, would that be a recommendation
00:29:11.800
to like maybe try to get into those, those fucking patio bars?
00:29:15.640
Well, it's always good when people know who you are because their friends might need a
00:29:22.540
So yeah, getting to know the local entrepreneurs or the competitive entrepreneurs across the country
00:29:31.420
or across the world is a good idea because dude, there's always opportunities for collaboration
00:29:38.280
or, uh, emergency situations where people need help.
00:29:42.560
Um, you know, in our situation, like we do manufacturing, but we can't always take manufacturing.
00:29:48.220
So we can, we can, you know, we have to fucking say no a lot.
00:29:52.980
But we'll say, Hey, what about, you can go over here to this guy or you can go over there
00:29:56.780
You can go over there to this guy and you can correct.
00:30:00.140
And so it's always a good idea to have good relationships with your competition because eventually
00:30:08.240
Now, I mean, I'm sure some of those circles though, like I know, uh, I don't know about
00:30:12.600
every city, but like, I feel like, I feel like for me that would be difficult because
00:30:15.740
I feel like, you know, with this city, there's some like, I'm not going to call it snob mentality,
00:30:20.020
but like it's the khaki pants with the fucking, like, I just don't know if I could fit that
00:30:34.080
And by the way, you don't have to fit in with the crowd, bro.
00:30:37.740
When you walk into the fucking crowd, they should be asking how they're going to fit
00:30:44.680
You should be who the fuck you are and let them wonder why the fuck you're so different.
00:30:55.960
Not you, but anybody in general, like you guys are too afraid to be authentic and you want
00:31:02.120
So like what you're saying is, oh, the khaki pants and fucking polo.
00:31:08.160
But the point is, is that, yeah, I don't give a fuck.
00:31:14.380
And if they don't like it, I don't give a shit.
00:31:17.420
And then that makes them say, why does this guy like that?
00:31:31.860
And so like, you shouldn't be looking at these groups.
00:31:36.700
You should be looking at it like, Hey, I could build relationships with these people and build
00:31:40.560
friendships with these people, but it doesn't define who I am or what I wear or how I behave.
00:31:46.280
You know, I think one of the things that makes me me is that people come in here and they
00:31:50.140
hear me talk in plain language and they see me wear plain clothes and they're like, how
00:31:58.100
Maybe you're just making preconceived judgments based upon my appearance and my vocabulary,
00:32:03.480
I just choose to dumb it down so everybody can understand me.