70. God Bless This Average Home
Episode Stats
Words per Minute
207.44331
Summary
In this episode of the Realist Realists podcast, we dive deep into the world of cake lady, word of mouth marketing, and how important it is and how detrimental it can be to your business. We also discuss the importance of having a cake lady in your life and why you should be careful about who you're talking to and what you wish for.
Transcript
00:00:00.000
what's up guys i'm sal for selling you're listening to the show for the realists say
00:00:16.860
goodbye to the lies the fakeness and delusions of modern society and welcome to motherfucking
00:00:23.280
reality what's going on ladies and gentlemen new voice new mic new you no how was it it's
00:00:29.860
okay all right got the got the the sign of affirmation for my my two helpers here my two
00:00:35.620
homies juicy joe madot not so juicy hey guys what's going on it's sal for selling obviously
00:00:43.300
not andy andy it's weird calling him andy i call him andrew everybody always thinks that's like
00:00:47.880
like who like andrew who andy you know that fucking guy my brother i don't know everybody
00:00:55.360
thinks that's like the biggest thing in the world like why do you call him andrew because that's
00:00:58.220
his name andrew hey we uh we uh wanted to bring you guys as you can see the last couple episodes
00:01:06.300
trying to bring value and we recognize on the long episodes although the topics are extremely
00:01:10.940
relevant in today's society we wanted to to bring you as much value as we can as a group of
00:01:17.840
individuals and as a podcast and you know being real af like trying to provide real value to your
00:01:23.540
life whether it's personal professional uh being a dad being a husband uh business experience
00:01:29.600
leadership experience we just want to make sure that as a group we're providing as much value as
00:01:33.600
possible and so we decided to do some clips i i uh i'm a story guy i'm a lesson guy and one of the
00:01:41.460
things that i take a great deal of pride in is is always sharing stories with my team and
00:01:45.200
and and trying to to help develop them through my lessons and and usually failures and you know we
00:01:53.180
thought that you know hey maybe maybe you guys would like it and so any feedback that you guys
00:01:58.180
have like shares even if it's bad feedback shoot it to me let's see what you think but hopefully uh
00:02:02.340
hopefully i i hold my weight here and providing value and having a little fun together but uh you
00:02:07.740
know something that's important to me is is that legacy and sharing stories and bringing value and
00:02:12.720
and hopefully i can add value to your life through a little business education with this one and
00:02:16.360
this is going to be we refer to this around here or with my staff i always we always quick line it
00:02:23.460
is called god bless this average house and god bless this average house is is a is a funny story
00:02:28.820
one for the ages at least for me and it it's it's a lesson around you never quite know exactly who
00:02:34.900
you're talking to and you need to be extremely careful because we live in a in a society where
00:02:39.200
information travels extremely fast and you never quite know where that information is going and so
00:02:44.420
you know through this story i'd like to teach you a couple maybe not just business lessons but life
00:02:50.520
lessons and one of those is going to be word of mouth marketing and and how important or how
00:02:55.560
detrimental it can be to your business secondarily you know never quite know exactly who you're talking
00:03:01.140
to so it's extremely important to make sure that you treat every individual with class and
00:03:06.200
character and respect uh and thirdly if you want drama in the world you want drama in your life
00:03:12.720
the world will give you exactly what you put into it so if you put drama into the world
00:03:17.180
be will be ready for it to give you a little bit of drama so be careful what you wish for
00:03:21.040
and so i share with you this story we as a group at first form uh are very very very tight-knit
00:03:27.360
community um specifically here at corporate um furthermore our family whether that's you know
00:03:33.400
andrew and i being brothers my dad my mom chris uh our business partner our network is extremely
00:03:39.320
tight and we are very loyal to one another and this isn't it's not that that network is unique
00:03:43.920
it's that the importance of making sure you tap into good networks and take care of those networks
00:03:49.520
is the lesson that i'd like to share with you and so we used to uh all share the same cake lady
00:03:56.120
as weird as that sounds and a cake lady for those of you who don't know
00:03:59.660
is somebody who makes these highly decorative cakes and we try to make really cool cakes at all
00:04:05.060
our events so that we have you know it's like one of those things that the differences in the details
00:04:09.460
and the cakes are always designed to be some type of conversation piece and we had a great cake lady
00:04:16.160
she really was she was she she made unbelievably um awesome tasting cakes but the visual aspect of
00:04:22.500
them was amazing as well and they were always points of conversation so whether we were having a
00:04:27.160
birthday party for the kids whether we were having a special event here at at hq or maybe it was our
00:04:33.840
banquet for our entire company we always had this cake lady you know uh have a piece whether it was
00:04:39.780
cupcakes or cakes just a decoration because there were always topic starters and so one time we had a
00:04:45.720
i believe it was father's day and it was at my house and um so we had ordered a cake just like
00:04:51.680
usual and um you know cake lady dropped off the cake and you know set it in set it on our kitchen
00:04:58.140
island walked in the house you know walked around to buy you know whatever and i walked back outside
00:05:03.420
i was icing down the beers i'll never forget i was i was running a power washer and my wife had just this
00:05:08.900
look she was beelining towards me and i thought uh-oh what did i do and she had her phone in her hand
00:05:14.580
and she's like read this text and i'll never forget it the text said and i'm paraphrasing but it's pretty
00:05:23.580
close to this hey girl i just left sal and raquel's house and it's nothing like andrew and emily's house
00:05:31.860
it's it's a normal house there's nothing really special i had the opportunity to go inside
00:05:37.500
and you know it's just a plain house right and i remember thinking like instantly like this kind of
00:05:44.300
rage because if you follow me on instagram at all like i take a great deal of pride in my especially
00:05:48.940
like my yard and my house and this house for me has a great deal of character and although it's not
00:05:53.820
like this huge mansion it's it's still my home and you know we we have you know slowly over time
00:06:00.940
rehabbed our home into you know what i would like to think is where we're going to raise our
00:06:04.880
where we're raising our family and something it's a dream home for us and and i remember like i got
00:06:08.760
pissed fuck this gal and you know and i read the text again and then raquel wrote back right then
00:06:16.060
she's like excuse me question mark and it was really funny at that point because you knew that the
00:06:21.040
dance was on right bubble up bubble down bubble up bubble down bubble up bubble down pause you know
00:06:27.020
and now we're sitting there now it's like now we're gonna watch you know bubble up bubble down
00:06:31.620
bubble up bubble down and after like i don't know five minutes or ten minutes it was a long time
00:06:36.580
text came firing back across and it had some like weak ass excuse it was like oh my god sorry i sent
00:06:44.220
that to the wrong person funny thing is we actually have a brother and sister-in-law with named sal and
00:06:50.260
raquel and i'm saying oh you do you know like i don't know any other sal's and i don't i know like
00:06:54.440
i've met like one other raquel and you just happen to have a brother and sister-in-law also named sal
00:06:58.500
raquel i get the fuck out of here and uh so raquel wrote back he's like i'm sorry that my our house
00:07:05.880
is average and doesn't live up to your standards but it's our home and we take a great deal of pride
00:07:09.160
in it and you know we left it from there and then i screen you know screenshot it sent it to myself
00:07:13.720
and then i you know immediately i'm like all right because i start getting mad but i think all right
00:07:17.100
well how can i i try not to bring drama into the world but i also want to make sure like you know
00:07:23.240
this message is sent and you know obviously the first thing i want to do is tell her to fuck off
00:07:28.500
right but i'm i'm i don't do that shit so i got to work and my my value was like i'm gonna get to
00:07:35.440
work and i'm gonna let everybody know she ain't our cake lady no more like homegirl just she just
00:07:40.820
dropped the ball fumble and um you know so i went to work i first thing i did is sent over to my brother
00:07:45.840
and you can see it bubble up bubble down bubble up little down you know the bear was out he was coming
00:07:49.360
and he's like oh fuck her you know fucking house is average like what the fuck you know and so
00:07:52.980
but i mean he's protected over me in that sense right and i was pissed and you know but i wanted
00:07:57.740
him to know and of course then you know he tells emily and emily tells her girlfriends right
00:08:02.080
and i texted over aaron summers here at hqs hey we need to find a new cake lady
00:08:06.280
right aaron's my guy handles a lot of a lot of events here guess what aaron we're not using her
00:08:12.720
anymore roger that no problem cut her out of our events well we had like 10 people coming over
00:08:18.300
okay father's day guess what i did threw the cake away why i want to have a good story to tell my
00:08:27.020
10 people see the cake in the trash that's because our cake lady was talking shit on us so guess what
00:08:32.260
it became a topic of conversation well these people are my network too it's my mother-in-law
00:08:35.560
father-in-law my sister-in-law all these people use the same cake lady because we've turned them on to
00:08:39.480
her and it was a talking point and it was you know it's it's a funny story right in the grand
00:08:44.800
scheme of things a little pissed but so a little vindictive in a sense like i'm gonna make sure
00:08:47.760
everybody knows a real story and uh you know here's this lady you know who who was talking a
00:08:54.800
little shit on us and she got caught slipping and so i was going to make sure that everybody knew that
00:08:58.180
i that people that i had referred to her which is my entire friend network they were going to know
00:09:04.200
how she treated me which is you know and and i think this is the value of a network too it's
00:09:08.720
another lesson and you know good bad or indifferent if your people are loyal to you they will follow
00:09:13.780
you up the hill down the hill into the water into the snow it doesn't matter and so you know i was
00:09:18.240
going to make sure that i was calling these people let me know how you know how she treated myself and
00:09:21.720
my family and you know so to take that a step further the you know instantly what happens
00:09:29.580
well we're not going to stop having events you know we don't have stop having kids birthdays and
00:09:35.360
you know mother's day and father's day we had to go find a new cake lady and you know and this is
00:09:41.540
this is one of the lessons in word of mouth like word of mouth can be bad or it can be great
00:09:46.200
and we sought after there's a plug shameless plug lindsey over at cake house design here in st
00:09:54.460
louis missouri makes she's our new cake lady and the reason she's our new cake lady is because our
00:09:59.740
first cake lady talked shit on me and now we have lindsey who not only makes a better cake than the
00:10:05.260
original cake lady she treats us with the utmost of respect and you know she has become a part of our
00:10:11.180
network here at first form supplement super stores our family all of our friends their families and
00:10:17.080
guess what now all our friends are having kids so here's more kids cakes guess what when i now i feel
00:10:21.960
obligated whenever we have a kid's birthday party i'm gonna put that shit on instagram and i'm gonna
00:10:25.860
tell a little bit of the story or tag her and show her because i appreciate it and so the lessons here
00:10:31.180
are really what i would like to think pretty clear but let's start with word of mouth and how important
00:10:36.440
it is like in the grand scheme of things like how imperative word of mouth marketing can be to
00:10:41.680
either building your business but how imperative it can be to destroying your business and and i think
00:10:46.560
you know we live in a time now that's so much different than it was like in 1850 right word of
00:10:52.480
mouth still worked and it was still equally as important but with as fast as information travels
00:10:57.500
in today's world it happens like this i mean it happens in an instant and back in the 1850s you know
00:11:03.140
it took you a while right so if you had great interactions over time it took you a while but
00:11:07.660
you can build your business and you could insulate it but if you treated your customers like shit again
00:11:11.120
it just took a while for people to experience and and you ultimately have the same result but in
00:11:17.300
today's world it's different and in this case it happens in a text message and you got to think how
00:11:22.700
much business that lady lost in one fucking cent text she fucked her entire business up
00:11:30.560
and you think how hard and how many cakes she's made to get us to a point you know where we were
00:11:36.860
all ordering for me she had to deliver a hundred two hundred three hundred great products and it all
00:11:43.560
went away in one fucking push of a button one so you think you know how fast negative word of mouth
00:11:50.440
travels in today's world it's fucking instant and so you need to make sure that you are not only
00:11:56.920
fucking crossing your t's and dotting your i's but you need to learn to care about your customers
00:12:00.840
and i think that bleeds right into lesson two is you never quite know who you're talking to
00:12:06.540
and that person that you're interacting with that person just may be the person that you
00:12:11.600
that controls the destiny to your fucking future of business and you probably don't want to talk
00:12:17.700
fucking shit on them and although i might not live in the biggest house in the whole motherfucking world
00:12:22.520
i just may be the fucking glue that holds the network together and when she shit on me
00:12:27.580
she shit on her network and it's a great lesson to make sure that you treat all of your customers
00:12:33.280
with respect not your best customers you treat you all of your customers with the utmost respect
00:12:38.400
and understanding that that's their hard-earned money that they are choosing to spend with you
00:12:42.940
and they have a choice whether to spend it with you or whether to spend it with someone else and
00:12:48.600
it's gonna that decision is gonna be made based off of the interaction that they have with you
00:12:53.220
in this case i had a bunch of great interactions but i had one really shitty one she insulted the
00:12:59.900
pride and joy of my life which was my home where i plan to raise my family something i take a great
00:13:06.140
deal of pride in that one text message took it all away the third lesson you need to be real
00:13:14.500
careful what you put into the universe and i think in a in a whether you believe in law of
00:13:20.940
attraction or not law of attraction is real you know what you believe what you put in the energy
00:13:26.820
the positivity if you put that into the world you you'll get it back and then it's not saying you
00:13:31.700
just wish for it but i'm saying you got to work for it and be genuine and intentful and understanding
00:13:35.740
that you got to care about people if you want them to care about you and you got to show them the
00:13:39.000
love if you want to receive the love and in this case if you want drama you give it drama and
00:13:44.420
guess what it's going to give you right back a little bit of motherfucking drama and although
00:13:49.220
i'm not a drama player in the sense like i'm not going to go back in the tick for tack
00:13:52.260
but she gave us a little bit of bullshit oh the world's going to return the favor of a little bit
00:13:59.180
of bullshit and i think the the lesson here right that the lesson is not just a business lesson
00:14:05.100
it's a life lesson in understanding the simple fact that the conversations that are happening about you
00:14:11.580
when you're not around are the most important conversations that you could possibly be having
00:14:15.680
and for business we refer to this as word of mouth marketing but i mean when you start thinking about
00:14:20.440
your legacy it's how people know you it's how they speak about you and making sure that you learn to
00:14:25.100
care about these people is how they talk about you when you're not around and i think that's the that's
00:14:28.960
the most important lesson is you know i quickly realized that you know i we have spent tons of money with
00:14:35.020
this gal and she didn't respect it you know she didn't respect my home i worked really fucking hard
00:14:40.580
for that house and whether this is a business lesson or not it's treat people how you want to be treated
00:14:46.880
you know it's it's it's make sure that you leave a positive imprint on somebody so that they can have
00:14:52.000
a positive thing to say about you when you're not around and if you want your business to grow
00:14:56.140
you need to learn to create positive word of mouth so that you can control the conversation when you're
00:15:02.260
not there and and from a business aspect this is one of the most important lessons that you can ever
00:15:06.520
have and if you want to create sustainable growth you have to have positive word of mouth marketing
00:15:13.100
and what we tell people around here is the fastest way to double your business is to have such a good
00:15:18.980
interaction with that customer that they cannot help on just go tell one other person how great that
00:15:25.680
interaction was whether it's with a person and or a company it works the same fucking way and so that was
00:15:31.020
the lesson for today guys i hope i hope and i and i like to think that we added a little bit of value
00:15:36.940
or maybe a little bit of entertainment to your day your drive your workout whatever that case may be
00:15:41.400
and if you enjoyed if you learned something if you found a little bit of value if you found a just even
00:15:47.080
had a laugh if you could if you could do me one small favor share the episode tag me in it let's create
00:15:53.880
a positive word of mouth experience just around this episode and make sure you leave a review if you found
00:15:59.140
the episode funny do me one quick favor take 30 seconds pop over to itunes write us review i'd love
00:16:04.900
i would love the interaction i would love the feedback let me know if you guys enjoyed the stories
00:16:08.760
but until next time i love you guys thank you for your time today and god bless this average home
00:16:14.120
hey told my teacher dumb bitch i'm gonna get millions watch this in the project living down spoke it till
00:16:20.020
existence while i i'm from where you can't trust so welcome