REAL AF with Andy Frisella

00:00:00.000 What is up guys, it's Andy Purcell and this is the show for the realists say goodbye to

00:00:20.820 the lies, the fakeness and delusions of modern society and welcome to motherfucking reality

00:00:24.720 guys today. As always, we're going to start off the week with some Q and AF. That's where

00:00:29.940 you submit the questions and we give you the answers. Now you can submit your questions

00:00:33.480 a couple different ways. The first way is guys, you can email these questions into askandy

00:00:39.140 at andyfricella.com or you go on YouTube in the comment section on the Q and AF episodes

00:00:44.880 and drop your question in there and we'll take some from there as well. Tomorrow we're

00:00:48.860 going to have CTI, that stands for Cruise the Internet. That's where we put topics of the

00:00:53.220 day up on the screen. We speculate on what's true and what's not true and then we talk about

00:00:57.660 how we the people have to solve these problems going on in the world. Other times we're going

00:01:01.760 to have real talk. Real talk is just 5 to 20 minutes and be giving you some real talk. And

00:01:06.020 then we have 75 hard verses. That's where people who have completed the 75 hard program come

00:01:12.720 on the show. They talk about how their life was before, how it is now and how they use 75

00:01:18.320 hard and live hard to drastically improve the quality of their life. The 75 hard program

00:01:24.780 is available for free as well as the live hard program at episode 208 on the audio feed.

00:01:30.620 There is a book. The book can be bought at andyfricella.com. It's called the book on mental toughness.

00:01:36.280 It is the entire live hard program plus 10 chapters on mental toughness plus case studies on very famous

00:01:42.820 people have used mental toughness to become the famous people that you recognize. If you're unfamiliar,

00:01:48.140 with 75 hard live hard, it is the world's most popular mental transformation program. And again,

00:01:54.720 it is free and it's available at episode 208. Now we have this thing on the show called the fee.

00:02:01.500 And what that means is we need you to share the show. You're going to notice that we don't run ads.

00:02:06.340 I don't want to take money from someone. It's going to try to tell me what I can and can't say.

00:02:10.400 And we are constantly battling censorship, traffic bans, throttling, all these things,

00:02:15.880 de-platforming, and we need you to share the show. So when we say pay the fee, what that means is

00:02:21.460 help us get the word out. All right. I'm not going to pump your ear full of a bunch of bullshit ads

00:02:25.740 in exchange. Don't be a hoe. Share the show. All right. Hey, what's up?

00:02:30.680 Switching it up on us today. Yeah, I get some of this summer aid, bro. Have you tried it?

00:02:34.380 Yeah, it's good. I haven't tried it yet. Yeah, it's good.

00:02:39.780 I mean, it's no great.

00:02:44.080 What? What are you doing with that one?

00:02:47.560 This is mine, bro. Yeah.

00:02:50.160 It's a lunch money, dude. You want your cornbread?

00:02:52.700 Yeah. No, this is mine.

00:02:55.180 I see what you're doing. Yeah, right, right, right.

00:02:57.420 Yeah. What's going on, man? Everything good? Nothing. Yeah, dude.

00:02:59.760 Just ready to get this week kicked off and moving the right way. What's up with you?

00:03:03.560 Oh, man. Same thing, man. Yeah, I had a great weekend.

00:03:08.360 Oh, yeah? What'd you do?

00:03:09.480 It's so weird, man. I can't not think of it like that, man. It's so crazy.

00:03:13.460 I hope I have a good weekend. Hope you have a good weekend.

00:03:16.620 Yeah. It's Monday. I hope you guys have a great week.

00:03:18.620 Yeah. You know what I'm saying? A great year.

00:03:21.120 Yeah. I had a great weekend. It's Friday.

00:03:25.900 All right, man. Let's do this.

00:03:27.180 Let's do it, man. Let's make some people better today.

00:03:29.180 All right. Guys, Andy, question.

00:03:32.540 Question numero uno.

00:03:35.140 Andy, I'm in my third year of owning an exterior cleaning business,

00:03:39.860 and it's going as expected. Highs are highs, lows are lows.

00:03:43.660 Among the issues I deal with, I have one that shouldn't even be a problem,

00:03:48.920 but for some of us it is.

00:03:50.620 I feel like I owe friends, family, or friends of family,

00:03:55.320 or really anybody I know, a discount or free service.

00:04:00.600 I have times where I was broke as a joke and still felt the need

00:04:05.120 or still felt like I needed to cut somebody a break,

00:04:08.260 then kicking myself the whole time I was doing the work.

00:04:11.360 I think it stems from growing up broke,

00:04:13.260 and I subconsciously think people who won't want to pay.

00:04:17.240 But what I think is high and what they think is high

00:04:20.840 could be two totally different price ranges.

00:04:23.600 Either way, it's holding me back.

00:04:25.220 What I am getting at is how do I shake this mindset,

00:04:28.660 and did you experience this in your early days of business?

00:04:31.880 I appreciate everything y'all do.

00:04:34.400 All right.

00:04:34.680 So when you're the owner-operator, this is very common

00:04:38.600 because you're the one doing the work.

00:04:41.140 You're the one that sees the customer.

00:04:43.100 You're the one that they talk to about finishing the purchase.

00:04:46.260 There's nobody else you can kind of put it off on.

00:04:49.180 There's nobody else making decisions,

00:04:50.860 and people know that they can negotiate.

00:04:53.460 And this happened to me when I first started in business.

00:04:56.700 I would have people come in the store, friends, quote, unquote,

00:05:00.820 and they would want a discount.

00:05:05.820 And it was a hard thing to get through

00:05:09.040 because you don't have any business,

00:05:10.960 you don't have any customers,

00:05:13.360 and you know you need some customers.

00:05:16.380 So you start trying to accommodate the few customers you have

00:05:19.300 by giving them a discount,

00:05:20.580 and then what happens is you don't have any money left over

00:05:22.940 and you're doing all this work.

00:05:24.520 And it really puts you in a hole.

00:05:27.380 So we have to address, first of all,

00:05:30.520 one, why you would just offer a discount.

00:05:33.940 That's just your insecurity

00:05:35.480 and being afraid of asking for the full price.

00:05:38.420 That takes time.

00:05:39.820 That takes experience.

00:05:41.040 All you have to do is start asking for it,

00:05:42.920 and people are going to pay it.

00:05:44.400 I know what's going on here.

00:05:45.660 You're getting real nervous about offering the price

00:05:48.100 because you think they're going to say no,

00:05:49.880 and you're automatically cutting it down.

00:05:52.360 And what's happening here

00:05:53.260 is you're cutting your profit margin out of your company

00:05:55.360 without someone even pushing you to do so.

00:05:57.540 So the first problem that you need to address is

00:06:01.480 why are you cutting your own profit out of your business

00:06:05.040 when no one's even asking you to?

00:06:07.100 Secondly, when people do ask you,

00:06:09.780 you have to have a response ready to go.

00:06:12.580 One of the responses that I used to say

00:06:14.720 is I would say,

00:06:15.620 hey, look, dude,

00:06:16.180 I don't give my brother a discount.

00:06:18.000 I don't give my mom a discount.

00:06:19.300 They pay full price,

00:06:20.380 and if you were my friend,

00:06:21.680 like we were friends,

00:06:22.600 you'd want to support me.

00:06:23.660 And that is what I always said to people

00:06:26.520 when they asked me for discounts.

00:06:27.800 Now, not at first.

00:06:28.640 It took me a few years to figure that out.

00:06:31.460 But as you grow the business

00:06:34.580 and as you get away from the front-facing decision maker

00:06:38.400 that you're dealing with all the customers,

00:06:40.080 that starts to fade away.

00:06:41.760 I don't get that anymore at this point in my life,

00:06:44.520 and you won't either

00:06:45.200 as long as you stop giving discounts

00:06:47.500 when you actually grow your business.

00:06:49.500 So yeah, I can understand

00:06:50.740 how that's a difficult thing to navigate,

00:06:52.840 but you have to understand

00:06:54.160 there's only two scenarios where this happens,

00:06:56.660 and one is when you are doing it automatically

00:06:59.380 because you're not confident

00:07:00.620 in the value that you're offering,

00:07:02.500 or you're an inexperienced operator

00:07:04.380 and you're just not comfortable asking for the sale.

00:07:07.500 If you don't ask for the sale,

00:07:08.740 you're never gonna get it.

00:07:09.660 If you don't ask for the money,

00:07:10.980 you're never gonna get it.

00:07:11.820 If you don't learn to do that,

00:07:12.960 you're gonna be broke your whole life, all right?

00:07:15.700 And secondly, when people ask you,

00:07:17.880 you just have to have something to reply.

00:07:20.340 And here's something I will tell you.

00:07:23.060 Your best friends,

00:07:24.140 people that actually care about you,

00:07:25.520 family that actually cares about you,

00:07:26.860 they won't ask you for a discount.

00:07:28.480 They'll pay full price

00:07:29.460 because they know they're supporting you.

00:07:31.040 And if you have friends in business

00:07:33.160 and you have people that you shop with

00:07:37.340 that own businesses,

00:07:38.560 stop asking them for a fucking discount.

00:07:41.060 It's not like they just buy their product

00:07:43.120 for a dollar and sell it for 50 like y'all think.

00:07:46.060 That's not what's going on.

00:07:47.180 Most businesses are within a week or two

00:07:49.400 of going out of business.

00:07:50.500 And when you come in as someone's friend

00:07:52.680 and fucking ask them for a discount,

00:07:54.600 you're just quickening

00:07:55.520 and making things harder for them.

00:07:57.940 So stop doing that.

00:07:59.640 It's loser shit.

00:08:01.520 People that ask you for a discount, bro,

00:08:03.200 they're not your fucking friend.

00:08:04.220 So don't give them one.

00:08:05.380 That's real shit.

00:08:05.880 Let's dive into this a little bit though

00:08:06.940 because you talk about having confidence,

00:08:08.740 I guess in the price or quality

00:08:11.060 of your service or product.

00:08:12.680 Can we just dive into that a little bit more?

00:08:14.860 What do you mean by that?

00:08:15.500 Well, why would you cut the price down

00:08:21.260 if you know you're solving the problem

00:08:23.180 in the best possible way?

00:08:24.680 Okay.

00:08:25.220 Why would you do that?

00:08:26.200 Yeah.

00:08:26.960 If you're solving the problem

00:08:28.380 in a better way than all the competition,

00:08:30.220 then why the fuck are you cutting your price?

00:08:33.160 Yeah.

00:08:33.480 So you got to be calm.

00:08:34.340 You know what you're offering.

00:08:34.960 You have to know you're solving the problem.

00:08:36.640 Where a lot of this comes from

00:08:38.040 is people are selling shit they don't believe in.

00:08:40.720 They don't think actually solves the problem.

00:08:43.240 And then they feel guilty right at the moment

00:08:45.500 of asking for the money.

00:08:46.480 So then they cut it down.

00:08:48.160 All right.

00:08:48.660 So if you have that problem,

00:08:50.060 you should look at what you're selling

00:08:51.240 and say, do I actually believe in this?

00:08:53.380 Do I actually stand by what I'm doing

00:08:56.340 and saying and selling?

00:08:58.100 And if it still makes you feel bad,

00:09:00.000 then you know you need to improve

00:09:01.440 and you need to get to a point

00:09:02.700 where you're delivering such overwhelming value

00:09:05.520 that the person has no problem paying it.

00:09:09.120 They think it's a fucking great deal

00:09:10.920 because you're delivering over the top.

00:09:13.280 And you can do that at any price category.

00:09:15.520 As long as you're delivering over the top

00:09:17.420 and solving the problem,

00:09:19.400 you should feel confident about what you're asking

00:09:21.600 as long as it's not completely out of line.

00:09:23.680 But if you're solving the problem better,

00:09:25.160 if you're getting the person what they want

00:09:27.600 better than everybody else,

00:09:29.180 you should not be discounting that price.

00:09:32.240 That's just you not understanding business

00:09:34.420 or you not believing that you're solving the problem.

00:09:37.500 So which one is it?

00:09:38.600 And if it's you not understanding business,

00:09:40.300 then you just need to get comfortable saying it.

00:09:42.540 It's kind of like when you start telling people no.

00:09:44.480 When you start telling people no the first time,

00:09:46.960 it's pretty uncomfortable.

00:09:48.420 But after like the third time or fourth time

00:09:50.540 when you realize you got all this extra time on your hand

00:09:52.900 and no one's fucking bothering you

00:09:54.680 because you've told everybody no,

00:09:56.020 you feel good about it.

00:09:57.200 All right?

00:09:57.580 And you're going to feel the same way

00:09:58.840 whenever you look at your bank account

00:10:00.220 and you're like,

00:10:00.660 fuck, I stopped giving all these discounts

00:10:02.900 and all of a sudden my business works.

00:10:04.840 All right?

00:10:05.200 Magic.

00:10:05.820 Yeah.

00:10:06.660 I think it's, I mean,

00:10:07.860 is this a misunderstanding that people have

00:10:10.300 as far as like just human nature, man?

00:10:12.480 It's like, you know,

00:10:13.740 people will pay for quality shit

00:10:16.260 that solves their problems.

00:10:17.840 You know what I'm saying?

00:10:18.440 So it's like if you offer me a product

00:10:20.080 and it's like fucking half off,

00:10:21.460 like I'm,

00:10:22.700 does it really even work then?

00:10:23.780 Like, I mean, you know what I'm saying?

00:10:24.740 Well, I mean, bro,

00:10:25.240 there's different mentalities amongst consumers, right?

00:10:28.140 There's people,

00:10:28.880 there's good, better, best categories

00:10:30.440 and there's good, better, best categories

00:10:32.260 with product and with consumers.

00:10:34.660 There's people who want to come in

00:10:36.060 and buy the best, okay?

00:10:37.880 That's the customers I like to deal with

00:10:40.540 because they want the best shit.

00:10:42.480 I like the best shit.

00:10:44.100 We relate.

00:10:45.080 We want to solve the problem

00:10:46.140 the best possible way.

00:10:47.700 That's where my personal mindset is.

00:10:49.920 And in every business I'm in,

00:10:51.880 I sell a premium product

00:10:53.380 because that's what I relate to, okay?

00:10:55.600 Then you have good,

00:10:57.560 the better product, okay?

00:10:59.860 The middle of the road.

00:11:00.920 They're pretty good,

00:11:02.000 but they're not the best, okay?

00:11:03.760 And there's consumers for that.

00:11:05.420 There's consumers that want,

00:11:07.100 you know,

00:11:07.500 they don't want the cheapest shit,

00:11:08.760 but they don't want the most expensive,

00:11:10.380 but they want something

00:11:11.240 that they can afford

00:11:12.040 and get the product

00:11:12.660 and get the solution pretty much done.

00:11:16.240 That's a different category of person.

00:11:18.500 And then you have the value shopper.

00:11:20.400 I would stay away from that.

00:11:22.180 The lowest price shopper

00:11:23.600 is the biggest pain in the ass.

00:11:25.160 They want a fucking,

00:11:26.240 they want everything for free.

00:11:27.780 And then when your shit doesn't work,

00:11:29.560 they get pissed off

00:11:30.480 as if they're a premium customer, okay?

00:11:33.400 So I don't fuck with those people.

00:11:34.880 I don't,

00:11:35.220 I don't,

00:11:35.660 every business I'm involved in,

00:11:37.140 I don't sell any value brand shit

00:11:39.740 because I learned a long time ago

00:11:41.660 that that attracts the most,

00:11:43.100 it attracts the kind of customers

00:11:46.000 that you have to spend the most time

00:11:47.740 making happy,

00:11:48.880 believe it or not.

00:11:49.660 That's wild.

00:11:50.520 Well,

00:11:51.420 does it not make sense?

00:11:52.540 No, I mean,

00:11:52.640 it makes sense,

00:11:53.320 but when you see someone

00:11:54.320 going into a fucking,

00:11:56.080 I mean,

00:11:56.420 look, dude.

00:11:57.240 And this still asks you for discounts.

00:12:00.160 Look how a value shopper behaves

00:12:02.420 in like a decent steakhouse.

00:12:04.340 Okay?

00:12:05.060 You've been to a decent steakhouse

00:12:06.320 and you've seen somebody

00:12:07.140 like fucking start like

00:12:09.240 motherfucking the wait,

00:12:11.060 the wait staff

00:12:12.100 because they weren't fucking waited on

00:12:15.080 like kings and queens

00:12:16.680 and then everybody else

00:12:18.040 who knows what they're getting,

00:12:19.180 they're like,

00:12:19.500 bro,

00:12:19.700 this is a fucking,

00:12:20.500 this is what we do here.

00:12:21.360 This is good.

00:12:21.860 Right?

00:12:22.100 They're out of place.

00:12:23.140 And so,

00:12:23.940 dude,

00:12:24.200 like that value shopper

00:12:26.140 takes the most amount of effort

00:12:28.620 and the most amount of time

00:12:30.320 to continue keeping as a customer.

00:12:34.800 And also the thing about the value shopper

00:12:36.920 is they're not brand loyal at all.

00:12:39.200 So you can't build any loyalty with them

00:12:41.180 because they're always looking

00:12:42.240 for the cheapest value shit.

00:12:43.920 So whatever's on sale,

00:12:45.380 whatever's buy one,

00:12:46.240 get five free,

00:12:47.240 whatever's this,

00:12:48.120 whatever's that.

00:12:48.780 And the mistake that a lot of companies make

00:12:50.740 is they play there voluntarily

00:12:52.120 because they're in a race to the bottom.

00:12:54.320 You don't have to play there.

00:12:56.140 It's good,

00:12:57.140 better,

00:12:57.400 best,

00:12:58.020 right?

00:12:58.300 Best customers every single level.

00:12:59.440 For real.

00:12:59.900 You have to decide

00:13:00.600 where the fuck you want your business to be.

00:13:03.020 Now,

00:13:03.220 is it possible?

00:13:03.740 I just love this conversation.

00:13:05.340 Is it possible?

00:13:07.020 You know,

00:13:07.180 I'm a business owner.

00:13:07.840 Is it possible to rank up?

00:13:08.440 The best category,

00:13:09.240 people don't ask for discounts.

00:13:10.700 Yeah,

00:13:10.940 no.

00:13:11.740 They don't even ask for them.

00:13:13.020 Yeah,

00:13:13.300 but they know it's the best shit.

00:13:14.640 That's right.

00:13:15.160 Yeah.

00:13:15.940 So,

00:13:16.460 you know,

00:13:16.720 is it possible for a business to rank up,

00:13:19.400 man?

00:13:19.580 Like if I've been,

00:13:20.320 let's say I've realized I'm a fucking value.

00:13:22.240 Yep.

00:13:22.620 I'm a value business,

00:13:24.120 right?

00:13:24.280 Yes.

00:13:24.620 Can I move up?

00:13:25.820 Yeah.

00:13:25.980 And how easy is it?

00:13:26.700 But the problem is,

00:13:28.020 here's the problem.

00:13:29.320 All your customers are already trained

00:13:30.760 that you're a value brand.

00:13:32.060 So the minute you start trying to bring in higher quality products

00:13:34.920 and charge more for them,

00:13:36.220 they're going to bitch at you.

00:13:37.520 They're going to complain at you.

00:13:38.480 So yes,

00:13:38.940 you can do it,

00:13:39.800 but you're going to have a crossover time where a lot of customers leave

00:13:42.560 and then you have to attract new ones.

00:13:44.440 So it's not,

00:13:45.160 you're not keeping those same ones.

00:13:46.280 Not usually.

00:13:47.160 Yeah.

00:13:47.420 You're not,

00:13:47.820 it's very hard to retrain consumer behavior.

00:13:50.560 You have to understand there's three categories.

00:13:52.700 Good,

00:13:53.040 better,

00:13:53.260 best.

00:13:54.200 Good is a value shopper.

00:13:55.620 Better is the guy in the middle.

00:13:56.820 And best is the guy walks in and says,

00:13:58.560 what's the best?

00:14:00.120 I love it.

00:14:00.800 I love it.

00:14:01.940 Yeah.

00:14:02.140 I,

00:14:03.200 regardless of who you are,

00:14:04.480 I wouldn't discount your shit ever.

00:14:08.800 I love it,

00:14:09.500 man.

00:14:10.000 The problem is too,

00:14:11.360 people do this with consumable goods,

00:14:13.180 bro.

00:14:13.700 Like,

00:14:14.480 you know,

00:14:14.740 they'll do this with a product that has a recurring revenue cycle.

00:14:17.920 That's consumable.

00:14:19.260 You know,

00:14:19.580 and let's say they do buy one,

00:14:20.840 get five free.

00:14:21.840 Well,

00:14:22.220 then the customer walks out the door and you don't see him for five

00:14:24.660 fucking months.

00:14:25.760 Okay.

00:14:26.160 Now you can't even build a relationship with them because they stocked up on

00:14:29.420 whatever the fuck it is that you're selling them.

00:14:31.380 There's all kinds of reasons here that you don't want to do this.

00:14:36.140 Yeah.

00:14:36.460 But you know,

00:14:37.180 people get hungry and they think,

00:14:38.680 you know,

00:14:38.880 because everybody else is doing it,

00:14:40.180 I should do it.

00:14:41.260 Uh,

00:14:41.540 you know,

00:14:41.780 and then they,

00:14:42.220 they do buy one,

00:14:43.480 get four free.

00:14:44.220 And all of a sudden in three months,

00:14:45.640 they don't have any customers.

00:14:46.900 Their margins are shit and they got to close their doors.

00:14:49.920 Yeah.

00:14:50.380 This is some in-depth stuff,

00:14:51.560 man.

00:14:51.980 This is,

00:14:52.120 this is what our table is built for,

00:14:53.540 right?

00:14:53.820 Yeah.

00:14:54.020 And we cover all this shit in our tech.

00:14:55.480 That's fucking awesome.

00:14:56.260 Yeah.

00:14:56.380 I love it.

00:14:57.080 I love it guys.

00:14:57.780 Andy question number two.

00:14:59.040 Uh,

00:14:59.240 Hey Andy,

00:14:59.940 we got a young gun here,

00:15:00.800 man.

00:15:00.880 I love these young gun questions,

00:15:02.280 man.

00:15:02.480 They come with some heat.

00:15:04.160 Uh,

00:15:04.360 Hey Andy,

00:15:04.880 I really just want to say thank you for giving us the real deal,

00:15:07.780 uh,

00:15:08.400 especially for us young guns,

00:15:09.820 bro.

00:15:10.120 Uh,

00:15:10.560 we need this stuff.

00:15:11.780 Uh,

00:15:11.980 so I'm 20 years old and I work for an older guy.

00:15:15.240 He's like 50.

00:15:16.380 Uh,

00:15:16.780 and I've been told from every grownup that I know that I don't know shit and I get

00:15:22.100 it.

00:15:22.780 How old are you?

00:15:23.740 Huh?

00:15:24.280 How old is he?

00:15:24.840 20.

00:15:25.580 Yeah.

00:15:25.740 He don't know shit.

00:15:27.880 I get it.

00:15:29.080 Um,

00:15:29.280 I haven't lived long enough to develop my skills.

00:15:31.440 You say it much nicer.

00:15:32.520 Um,

00:15:32.840 but here's the thing.

00:15:33.820 There are things that I do know that older people don't have the perspective or

00:15:39.720 knowledge of,

00:15:40.700 uh,

00:15:41.260 the millennial culture,

00:15:42.500 social media,

00:15:43.420 how to talk to young people.

00:15:44.680 So I guess my question is,

00:15:46.400 is this a culture or society issue that the older people miss out on?

00:15:51.640 Or is this something that just happens with every generation where it's like

00:15:55.600 the old doesn't understand the new,

00:15:57.140 how can I address this properly without pissing off the old man?

00:16:01.160 Um,

00:16:01.560 because I do feel like he is just missing it.

00:16:03.840 Look dude,

00:16:05.400 when you're a young person and you're around old people,

00:16:07.860 you have to understand they have a ton of experience that you don't have.

00:16:11.440 So you definitely don't know shit.

00:16:12.860 All right.

00:16:13.280 However,

00:16:14.320 you're correct.

00:16:15.560 You do know things that they are not in tune with.

00:16:18.040 So how do you bring value to a company that is full of older people that doesn't understand

00:16:24.440 a certain thing that you understand?

00:16:26.860 It seems like that's a pretty wide open avenue for you to bring value.

00:16:30.240 All right.

00:16:30.780 So my recommendation to you would be open your ears,

00:16:35.080 shut your mouth,

00:16:35.920 listen to what they say,

00:16:37.360 take what they say,

00:16:38.320 apply it to the technology that you understand very well that they don't,

00:16:42.140 and become an extremely valuable asset to that company or that group or that business.

00:16:47.160 You see what I'm saying?

00:16:48.280 So yeah,

00:16:48.740 there's things you don't know.

00:16:49.880 You can't know.

00:16:50.540 But there are things that older people are not comfortable with as well.

00:16:54.120 And so where's that lane and how can you fit in and how can you fill that demand

00:16:57.340 to become an extra valuable part at an especially young age?

00:17:01.400 That's the biggest opportunity for young entrepreneurs.

00:17:03.880 If they can take the principles,

00:17:06.400 the culture,

00:17:07.260 the ideas,

00:17:09.340 the way that the company moves,

00:17:11.580 the owners move,

00:17:12.520 the business,

00:17:13.340 the brand moves,

00:17:14.560 and they can apply the technology that they understand,

00:17:17.340 and help make that mission possible,

00:17:21.240 make it work,

00:17:22.380 that's extremely valuable shit.

00:17:24.480 So yeah,

00:17:25.300 dude,

00:17:25.780 you don't know a lot,

00:17:27.600 but you know what you know.

00:17:28.840 And one of the biggest keys to success is knowing what the fuck you know and knowing what you don't.

00:17:33.700 All right.

00:17:34.080 So,

00:17:34.660 you know,

00:17:35.740 just because you know one thing doesn't mean you know all the things.

00:17:38.300 And just because they know a couple things doesn't mean they know all the things.

00:17:41.940 So how can you expose yourself as a valuable asset to these older people?

00:17:47.340 Well,

00:17:47.620 it's very simple.

00:17:48.880 Teach them the shit that they don't understand.

00:17:50.860 The most valuable thing that you can give someone is your knowledge.

00:17:53.980 Not money,

00:17:55.180 not prizes,

00:17:56.600 not jewelry.

00:17:57.840 What you can transfer from here to here is the most valuable exchange that can happen amongst humans.

00:18:04.780 So what if you could sit down and you could say,

00:18:07.080 hey,

00:18:07.400 I know we're trying to do this.

00:18:08.740 We're trying to do that.

00:18:09.520 We got this going on.

00:18:11.620 This technology here will help us move forward.

00:18:14.300 We can do this and this and this.

00:18:15.560 I don't know if you guys know that.

00:18:16.900 And show them how it works.

00:18:18.180 And they're going to be like,

00:18:18.960 holy shit,

00:18:19.440 that works.

00:18:19.920 How to make a TikTok.

00:18:20.540 Yeah,

00:18:20.740 right,

00:18:21.080 dude.

00:18:21.260 Like there's lots of opportunity for young people to find very valuable roles inside companies right now,

00:18:29.620 just because of the nature of what they grew up around and what,

00:18:32.560 you know,

00:18:34.680 what the older guys didn't have.

00:18:36.160 You know what I mean?

00:18:36.780 Like I'm,

00:18:37.460 I'm probably the youngest person that still understands the old ways and the new ways.

00:18:43.340 Okay.

00:18:43.820 I was in business for 10 years before social media really took off,

00:18:48.660 which means I had to run a business the old ways.

00:18:52.140 And then I got to learn social media and I learned how to take the old ways of doing business and applying to social media.

00:18:58.460 Most companies have not even adjusted to that,

00:19:01.020 which we've been doing that for fucking 12,

00:19:03.960 13 years.

00:19:05.020 Most companies still don't do that.

00:19:06.520 They either try to do everything with technology or they try to do everything the old way.

00:19:11.700 And both of those ways end up losing because the value to a consumer has to do with the relationships that you build and how you service them and how you relate to them and how you take care of them and how you make them feel special.

00:19:24.360 That's more of the old way.

00:19:25.960 And you have to combine that with the technology that's available.

00:19:29.280 And most companies go one or the other.

00:19:31.000 They don't go both.

00:19:31.920 But if you,

00:19:32.900 as a young person who understands some of the things that these older people don't,

00:19:36.520 you can help cross that bridge for them and you become extremely valuable.

00:19:44.940 Yeah.

00:19:45.180 Would you say that?

00:19:46.140 Because I feel like this is a culture thing.

00:19:47.740 Like,

00:19:47.860 this is one of those things that just happen in society.

00:19:52.300 Is it?

00:19:53.440 Yeah.

00:19:53.840 I mean,

00:19:54.220 every generation there's,

00:19:56.020 there's new technology.

00:19:57.860 So yeah,

00:19:58.820 there's older dude.

00:20:00.120 There are older people will say,

00:20:01.760 Oh,

00:20:02.300 these kids don't get it.

00:20:03.520 And the kids will say,

00:20:05.120 Oh,

00:20:05.300 these old motherfuckers don't get it.

00:20:07.160 When in reality,

00:20:08.200 it's just the nature of who spent the most time at what point in time that the technology flows.

00:20:15.140 Yeah.

00:20:15.340 So those old dudes that you think don't get it,

00:20:18.220 they know a lot of fucking shit that you don't know.

00:20:20.560 Right.

00:20:21.020 Okay.

00:20:21.320 And those young people that you think don't get it,

00:20:23.580 they probably know a lot of shit that you don't know.

00:20:25.740 So how do you create some sort of a union there?

00:20:31.500 And most people won't do that.

00:20:33.140 Most young people won't do that.

00:20:34.640 They won't,

00:20:35.180 they won't voice up because they're afraid.

00:20:37.280 And most old people won't do it because they look at you and they say,

00:20:39.940 you're 20 years old.

00:20:40.700 What the fuck could you possibly know?

00:20:42.460 Right.

00:20:42.680 But it's your job to display that.

00:20:44.400 It's your job to make it known.

00:20:45.700 It's your job to help them understand.

00:20:47.720 And that creates value.

00:20:49.660 But yeah,

00:20:50.280 man,

00:20:50.860 every generation,

00:20:52.720 you know,

00:20:52.980 it's the same thing.

00:20:54.040 You know,

00:20:54.280 the older guys talk about how the younger guys don't know shit.

00:20:57.420 The younger guys talk about how the old guys don't know shit.

00:21:00.280 And what doesn't help too,

00:21:01.440 when the young guys are eating Tide pods and shit.

00:21:04.360 Listen,

00:21:04.800 the biggest problem with younger people,

00:21:07.680 bro,

00:21:07.920 is they think they're way better than they are.

00:21:10.340 That's the problem.

00:21:11.500 It's never,

00:21:12.240 it's never usually that they think they don't know shit.

00:21:14.900 It's that they think they're way fucking better than they are.

00:21:17.960 And,

00:21:18.480 you know,

00:21:19.340 it is what it is.

00:21:21.580 The older you get,

00:21:22.480 the less you actually get.

00:21:22.920 That's correct.

00:21:23.620 As you get older,

00:21:24.580 you start to realize that you're not as good as you thought you were.

00:21:28.840 And you have a lot more to learn.

00:21:30.820 And the older I get,

00:21:32.040 the more I realize,

00:21:33.100 bro,

00:21:33.280 I got a long way to go.

00:21:34.280 I got a lot more to learn,

00:21:35.300 but then I'll talk to some 24 year old kid.

00:21:38.460 Like,

00:21:38.860 bro,

00:21:38.980 you haven't even fucking,

00:21:40.260 you haven't done anything.

00:21:42.160 Right.

00:21:42.760 You know,

00:21:43.060 like I get tired of these people on the internet talking about how good their shit is.

00:21:46.960 You have nothing to show for it.

00:21:48.200 Okay.

00:21:48.340 Game bank,

00:21:48.800 bro.

00:21:49.040 Listen,

00:21:49.320 motherfucker.

00:21:49.740 If you,

00:21:50.260 if you fucking open your bank account and it is fucking small and you think you're the

00:21:56.420 best,

00:21:57.020 you are out of alignment with reality because if you are the best,

00:22:00.560 that bank account number is going to be fucking big.

00:22:02.520 And that's not blaming it on some company you work for or some,

00:22:06.440 you know,

00:22:07.020 consequences or some bad luck or some bad news or I was born this way.

00:22:12.480 No,

00:22:13.440 you're ignoring the real data.

00:22:16.400 If you are the fucking best,

00:22:18.240 your bank account will fucking reflect it.

00:22:20.780 And if you can open your fucking banking app and it says fucking $200,

00:22:25.560 that doesn't mean that means you ain't the best.

00:22:28.060 It's very simple.

00:22:29.280 And a lot of these young people can't fucking wrap their brain around the real world

00:22:33.320 evidence that you live in a shitty house,

00:22:36.160 you live in a shitty apartment,

00:22:37.580 you drive a shitty car,

00:22:39.320 you don't have any fucking money.

00:22:40.620 And yet you walk around and think you're the best.

00:22:42.980 How do those two things go together?

00:22:44.800 They don't.

00:22:48.040 Okay.

00:22:48.360 So a lot of you young motherfuckers need to humble yourself and realize that if

00:22:52.160 you fucking live in a shitty place,

00:22:54.260 drive a shitty car,

00:22:55.520 have a shitty fucking bank account,

00:22:57.300 you sure as fuck ain't the best.

00:22:58.820 You need to quit running your mouth about how you are.

00:23:00.760 You shut it and listen and go build your craft.

00:23:03.560 And then when that bank account has seven fucking numerals in it,

00:23:07.040 you can talk about how good you are.

00:23:08.820 But until then you ain't shit.

00:23:10.660 I love it,

00:23:12.060 man.

00:23:12.420 This,

00:23:12.740 this,

00:23:13.060 this question almost too,

00:23:14.360 like I was painting a picture,

00:23:15.980 picture in my head.

00:23:16.960 It's like,

00:23:17.560 you know,

00:23:17.780 I think about like a logger,

00:23:19.200 right?

00:23:19.420 Like they're cutting down trees and you got old guy,

00:23:21.120 old guy,

00:23:21.660 he's fucking hard on the ax.

00:23:22.920 Like that's his tool.

00:23:24.360 But this young guy comes in with a fucking chainsaw.

00:23:26.260 It's like,

00:23:26.440 no,

00:23:26.600 but that ain't it.

00:23:27.560 And you,

00:23:27.900 the,

00:23:28.440 the,

00:23:28.660 the point is,

00:23:29.320 is to kind of combine both of those.

00:23:31.400 The point is,

00:23:31.940 is that you need to come,

00:23:33.160 you need to figure out as a young person,

00:23:34.760 how to bring value to people who haven't adopted new technology.

00:23:38.240 And there's never been a better opportunity than that.

00:23:40.360 Because technology is moving at such a fast rate.

00:23:43.340 So these guys who don't know anything,

00:23:45.540 who are in their fifties and sixties and seventies,

00:23:47.980 trying to run a company,

00:23:49.340 they don't care about technology.

00:23:52.120 They don't even try to keep up with it.

00:23:53.660 So where's your value?

00:23:54.780 Your value proposition is in keeping up with it and showing the company,

00:23:58.200 how they can make money with it.

00:23:59.580 Love it.

00:24:01.100 Love it.

00:24:02.140 Guys.

00:24:02.700 Any question number three?

00:24:05.940 Andy,

00:24:07.060 Andy,

00:24:08.200 how do I cultivate a winning mentality?

00:24:10.980 I'm 19 years old.

00:24:12.860 Uh,

00:24:13.100 and my parents put me in therapy as a kid.

00:24:15.300 Uh,

00:24:15.540 and now I feel like I've lost my anger and drive,

00:24:19.040 uh,

00:24:19.660 to dominate and win in sports and life,

00:24:22.060 just in general.

00:24:23.080 Um,

00:24:23.480 I've read a bunch of like mental toughness books and I have on occasion,

00:24:27.260 um,

00:24:28.380 you know,

00:24:28.600 there's been occasions where I feel extremely confident and dominant,

00:24:32.140 but I want that to be the way it is every time.

00:24:35.160 How do I cultivate a winning mentality?

00:24:38.300 How do you do it?

00:24:39.280 What,

00:24:39.440 what,

00:24:39.560 what,

00:24:39.700 how do we,

00:24:40.320 how do we fix this?

00:24:42.860 Well,

00:24:43.200 if you don't develop it,

00:24:44.180 you're going to be fucking broken,

00:24:45.520 miserable your whole life.

00:24:46.520 That would be the first step that I consider.

00:24:48.700 Uh,

00:24:49.100 you're not going to ever have any money.

00:24:50.400 You're not going to ever live in a nice house.

00:24:51.840 You're not going to ever have a cool car.

00:24:53.200 You're never going to have a quality mate.

00:24:54.940 Your life's going to fucking suck.

00:24:56.880 So maybe you should figure it the fuck out.

00:25:00.580 Okay.

00:25:00.940 How do you cultivate a winning mentality?

00:25:02.860 By going out and working towards the win.

00:25:05.180 You guys listen to all this idealistic bullshit all over the internet.

00:25:09.400 And like how the,

00:25:10.260 you know,

00:25:10.700 therapy industry tries to make you guys fucking sterile little pussies that

00:25:15.520 can't fucking operate.

00:25:16.840 You know,

00:25:17.360 they go out in the field and touch the grass.

00:25:20.200 You should never have any anxiety.

00:25:22.560 You should always feel joyful and blissful and blah,

00:25:26.000 blah,

00:25:26.260 blah,

00:25:26.580 blah,

00:25:26.840 blah.

00:25:27.040 It's all bullshit.

00:25:28.960 Okay.

00:25:29.280 You're going to have hard times.

00:25:30.660 You're going to have great times.

00:25:32.860 You're going to have times where you're proud of yourself.

00:25:34.920 You're going to have times where you're not proud of yourself.

00:25:37.040 You're going to have times where you're winning.

00:25:38.820 You're going to have times when you're losing.

00:25:41.100 Such is the journey called life.

00:25:44.840 And if you decide to be an entrepreneur and you decide to be someone who wants

00:25:48.080 more,

00:25:48.520 it's going to be that much harder.

00:25:49.960 And the bigger your dreams,

00:25:51.400 the harder it's going to be on the journey.

00:25:53.560 This is reality.

00:25:54.720 And too many of you guys are subscribing to this feel good,

00:25:59.260 idealistic,

00:26:00.480 touch the grass,

00:26:01.500 go on a fucking mental health journey,

00:26:03.960 all this fucking bullshit.

00:26:05.580 I should feel peaceful all the time.

00:26:07.880 No wonder you don't want to win.

00:26:09.540 And I'm going to tell you this,

00:26:10.620 dude,

00:26:11.160 whoever's been telling you this,

00:26:12.620 this shit that is sterilizing your mind and making you not ambitious and not

00:26:17.600 hungry and not wanting to go out and win.

00:26:19.900 They fucked you just so you know,

00:26:22.040 because we could talk about how society should be.

00:26:25.280 We could talk about how it should all be rainbows and unicorns and big fucking

00:26:30.540 sunflower fields.

00:26:31.660 And we're going to run through holding hands during the sunset.

00:26:34.760 And we're going to feel joyful and not have any anxiety ever,

00:26:38.180 but that's not real life.

00:26:40.140 Okay.

00:26:40.740 Those are experiences that you experience in real life.

00:26:44.200 The biggest lie that's being told right now is that happiness is a 24 seven thing that we have

00:26:51.520 to get to.

00:26:52.320 If you think that being happy is a 24 seven destination that you're going to get to,

00:26:57.520 and you're going to have all this joy and all this happiness and all these feelings of that are

00:27:02.700 good and never any bad feelings.

00:27:04.580 You're going to always feel bad because your expectations are out of alignment with reality.

00:27:09.380 You cannot achieve that.

00:27:11.120 That is not achievable.

00:27:12.680 So the minute you have anything outside of that,

00:27:15.780 the minute you have a hard day,

00:27:17.380 the minute you have frustration,

00:27:18.960 the minute you have anxiety,

00:27:20.460 it's going to be much more amplified because your expectation is that there shouldn't be any of it.

00:27:26.620 Okay.

00:27:27.080 Life is fucking hard.

00:27:28.440 And let me tell you how it's hard.

00:27:29.780 It's either hard in the beginning or it's hard in the end.

00:27:32.300 You either suffer when you're young and have a better backend or you suffer or you fucking party

00:27:37.580 when you're young and you suffer on the backend.

00:27:39.960 It's one or the other,

00:27:41.140 bro.

00:27:41.380 And it's not a daily thing.

00:27:43.240 When it comes to happiness,

00:27:45.140 happiness should be viewed as daily moments that make me happy.

00:27:48.520 I have this moment that made me happy.

00:27:51.440 I had that moment that made me happy.

00:27:52.920 I had this moment that made me happy.

00:27:54.720 And we should be grateful for those moments.

00:27:56.880 We shouldn't be mad that that 24 hours a day wasn't this happy experience.

00:28:03.800 And that's what you guys are getting from a lot of this idealistic nonsense.

00:28:07.520 Are there some good therapists out there?

00:28:09.580 Yeah,

00:28:09.880 I'm sure there are,

00:28:10.940 but most aren't.

00:28:12.220 Most are predatory.

00:28:13.360 Most convince you of a standard that is impossible to hold.

00:28:16.220 They convince you that you should never have anxiety,

00:28:18.540 never have stress,

00:28:19.440 never have fear,

00:28:20.500 never have frustration.

00:28:21.480 And if you have ambition and if you have drive,

00:28:24.760 there's your some,

00:28:25.520 there's some fucked up with you.

00:28:26.780 Okay.

00:28:27.420 Every single thing that you admire in society,

00:28:30.160 every single building,

00:28:31.720 every single team,

00:28:32.780 every single fucking business,

00:28:34.320 every single country,

00:28:35.780 every single organization that you admire was built by a fucking warrior.

00:28:41.280 Someone who was able to endure,

00:28:43.700 take pain,

00:28:44.740 get punched in the face figuratively,

00:28:46.600 and maybe literally as many times as they had to,

00:28:49.600 to build it.

00:28:50.200 So you can either build something great.

00:28:52.580 You can either become something great.

00:28:54.440 You can create something great,

00:28:56.740 or you could be like everybody else.

00:28:58.820 And that's what this idealistic nonsense in society is teaching people.

00:29:02.660 It's teaching people that ambition is wrong,

00:29:05.100 that wanting more for yourself is wrong.

00:29:07.620 And if we're being honest,

00:29:09.200 who benefits from that?

00:29:10.880 You know why?

00:29:11.900 Because they don't want you to have fucking anything.

00:29:15.320 They want to be able to control you.

00:29:17.200 They want you to be a poor little me.

00:29:18.820 They want you to struggle financially,

00:29:20.760 because if you're struggling financially,

00:29:22.560 you can't pay attention to how bad you're getting screwed.

00:29:26.460 All right?

00:29:26.880 So all of this shit is nonsense.

00:29:29.120 It's nonsense.

00:29:30.020 If you want to win,

00:29:31.220 and you want to develop a winning mentality,

00:29:32.860 the best thing that you can do is,

00:29:34.540 one,

00:29:34.640 surround yourself by winners.

00:29:36.220 Two,

00:29:36.800 set some massive fucking goals for yourself.

00:29:39.360 Three,

00:29:40.080 ignore all these fucking people

00:29:41.660 that aren't going to be shit in their entire life.

00:29:44.000 And four,

00:29:44.520 get your fucking ass to work every single day.

00:29:46.780 And when it gets really hard,

00:29:48.880 that's when you make sure you don't quit,

00:29:50.700 because that's when everybody else quits.

00:29:52.720 And if you want to win,

00:29:53.900 and you want to build something great,

00:29:55.420 that's what you got to do.

00:29:56.640 And you got to block out all the other shit.

00:29:58.880 All this shit that society is telling you you need to be,

00:30:02.860 look at the motherfuckers telling you that.

00:30:04.680 Do you want their life?

00:30:06.260 Do you want to live like them?

00:30:07.840 Do you want their bank account?

00:30:09.620 Do you want their fucking car or their house?

00:30:12.100 Do you want the way their fucking family looks at them?

00:30:14.800 I'm assuming you probably don't.

00:30:16.560 So why the fuck are you listening to anything they say?

00:30:20.480 That's my fucking take.

00:30:22.100 Okay.

00:30:22.780 And like,

00:30:23.260 dude,

00:30:23.440 you guys,

00:30:24.000 you young men,

00:30:24.840 you better realize,

00:30:25.840 bro,

00:30:26.140 the world's on your shoulders.

00:30:27.960 Nobody's going to come and help you.

00:30:30.000 Nobody feels sorry for you either.

00:30:31.700 It's not like you're some young girl or some gay person or somebody that's in a protected class that has all these people to give a fuck about you.

00:30:39.280 If you're a young man,

00:30:40.480 nobody gives a fuck about you.

00:30:42.300 A fucking single fuck.

00:30:43.400 So you better figure it out.

00:30:45.380 You better figure out how to be strong,

00:30:47.260 fit,

00:30:48.000 intelligent,

00:30:48.920 and a money maker motherfucker.

00:30:50.220 Your life's going to suck.

00:30:51.260 And don't say,

00:30:52.300 don't fucking tell me,

00:30:54.160 oh,

00:30:54.360 you don't know what you're talking about.

00:30:55.760 Come find me in 20 years and tell me I don't know what I'm talking about.

00:30:59.400 That's real shit,

00:31:00.260 man.

00:31:01.100 I get fucking tired of hearing it.

00:31:02.460 That's real shit,

00:31:02.740 bro.

00:31:03.380 You know,

00:31:03.680 you got all these young people out in the fucking world who think that like,

00:31:07.920 oh,

00:31:08.200 I need a break.

00:31:08.960 No,

00:31:09.900 this is when you should be going.

00:31:11.940 Oh,

00:31:12.320 work ain't even started yet,

00:31:13.800 bro.

00:31:14.960 It's the most frustrating thing in the world.

00:31:16.700 And it's because they consume all of this victim mindset nonsense on the internet.

00:31:23.940 Yeah.

00:31:24.340 Okay.

00:31:25.140 Bro,

00:31:25.620 if you take that shit in,

00:31:27.440 I'm going to tell you right now,

00:31:28.400 you're going to get fucking crushed.

00:31:30.740 You're going to get crushed.

00:31:32.560 You're never going to have shit.

00:31:34.060 And then you're going to be like,

00:31:34.820 why didn't it work out for me?

00:31:36.300 And then you really will be a victim.

00:31:38.480 That's the danger of that kind of information because you start telling yourself,

00:31:42.260 oh,

00:31:42.840 you know,

00:31:43.340 I'm just going to take it easy.

00:31:45.060 I'm going to flow through life because you think that's what everybody else is doing.

00:31:48.980 And then,

00:31:49.720 and then here's the other thing.

00:31:51.480 Okay.

00:31:51.920 If you're wired to win and you're wired to be an achiever and you start consuming that shit because you look around and you think,

00:32:01.260 fuck,

00:32:02.140 everybody else is doing this.

00:32:03.620 What's wrong with me?

00:32:04.580 And you start trying to take your warrior mentality and put it in this fucking regular person's box,

00:32:11.580 bro.

00:32:11.980 That's like taking a fucking wild lion.

00:32:14.760 Who's ruled the jungle for 10 fucking years straight and putting them in an eight by eight fucking cage.

00:32:20.940 Okay.

00:32:21.460 If you're wired to win,

00:32:23.200 if you're wired to achieve,

00:32:24.520 if you're wired to be a warrior,

00:32:26.300 if you're wired to build shit and be great,

00:32:29.180 and you have that drive and that hunger,

00:32:31.180 and you read all this nonsense all over the world and all over the internet from all these fucking gurus that pretend like they're fucking Buddha and they don't know shit,

00:32:40.740 you're going to be fucking miserable,

00:32:42.100 bro.

00:32:42.280 You're going to take your wild self and you're going to put it in this little bitty box and you're going to be angry.

00:32:47.620 You're going to be frustrated.

00:32:48.560 You're going to be mad.

00:32:49.220 And you're going to be looking around and wondering why.

00:32:51.640 Why doesn't this work for me?

00:32:52.800 How come I'm so angry?

00:32:53.880 Why do I have so much anxiety?

00:32:55.400 Why am I?

00:32:55.960 Because,

00:32:56.540 bro,

00:32:56.740 you're trying to take a fucking square peg and put it in a round hole.

00:33:00.580 The world needs people like you.

00:33:02.280 It needs people to build.

00:33:03.740 It needs people to create.

00:33:05.000 It needs people to set an example.

00:33:06.960 There's nothing wrong with you for being an ambitious person.

00:33:10.360 The world wouldn't exist as we know it without ambitious people.

00:33:13.600 The world wouldn't exist as we know it without fucking creative people who are willing to pay the fucking price to build what they see in their mind before anyone else sees it.

00:33:24.200 Okay?

00:33:24.520 So you are needed.

00:33:25.880 You need to stop thinking that all these fucking morons on the internet have it figured out.

00:33:30.500 Unless you want their life, don't fucking listen to them, dude.

00:33:33.860 And start understanding that if you do listen to them and you're one of these people who was meant to come here and create,

00:33:39.220 you're going to waste your whole life trying to fit in a box with a bunch of people who aren't ever going to accomplish a fucking thing.

00:33:46.080 Fucking love it, man.

00:33:47.860 I fucking can't stand it, dude.

00:33:49.800 This victim mentality and this idealistic shit ruins more lives than anything else in our culture.

00:33:56.560 It convinces all these people that they're supposed to be less than.

00:34:00.780 It convinces all these people that they're supposed to be poor and that there's nobility in being less than what we could be.

00:34:06.960 There is no fucking nobility in living small.

00:34:09.920 There is no nobility in living in a way that doesn't inspire people.

00:34:14.220 You are given gifts.

00:34:15.660 If you believe in God, do you think God looks at you and says,

00:34:18.800 You know, I hope my son uses none of his gifts and just chills out and just touches the grass and walks through the field.

00:34:26.660 And do you think that's what the fuck he wants for you?

00:34:29.700 You were put here with a purpose.

00:34:31.580 What is your purpose?

00:34:32.660 Your purpose is not to float through life and quote unquote enjoy it.

00:34:36.940 Yes, there's going to be things that you enjoy.

00:34:38.980 But just like that motherfucking beer you have after mowing the grass on the hottest day of the year,

00:34:44.580 you will not enjoy your life unless you're putting in work to fucking create the life that you're supposed to create.

00:34:50.580 You'll be miserable.

00:34:51.880 And it doesn't matter.

00:34:52.780 This is why rich people who get mega rich and stop working end up killing themselves because they don't have a purpose.

00:35:01.120 And it doesn't matter how much money you have or how much car you have or how much house you have or what the fuck you have.

00:35:06.540 If you stop building and stop creating, if you're one of the people that's made for that, okay?

00:35:11.440 And this is a problem because society is made of NPCs, bro, non-playable characters that buy into this therapy shit,

00:35:19.800 that buy into this weak shit, that buy into this, you know, I gotta find peace shit.

00:35:26.280 Some of y'all aren't built for peace.

00:35:28.200 Some of y'all are built for war.

00:35:29.740 And those are the motherfuckers that build the entire fucking world.

00:35:32.620 That everybody else who tells you that there's something wrong with you for being the way that you are, enjoy.

00:35:39.480 So if we're all going to be peaceful little fucking hippies, who's going to build the shit that we enjoy?

00:35:44.960 You see what I'm saying?

00:35:46.180 It's needed, man.

00:35:47.140 It's necessary.

00:35:47.840 No.

00:35:48.800 We need it in America more than ever.

00:35:51.200 We need men and women to stand the fuck up and say, this is who the fuck I am.

00:35:56.300 This is where I'm supposed to be.

00:35:58.000 This is what I'm supposed to do.

00:35:59.520 And if you don't like it, fuck off.

00:36:02.220 I love it.

00:36:03.940 That's a way to start a Monday.

00:36:05.880 I fucking love it, man.

00:36:07.900 Guys.

00:36:08.400 By the way, I'm not saying that therapy can't be useful at all.

00:36:13.540 That's not what I'm saying.

00:36:14.760 But what I am saying is that there's way too much of this fucking shit out there.

00:36:19.160 Mm-hmm.

00:36:20.260 Oh, I gotta.

00:36:21.220 You want to stop feeling down, go do some shit.

00:36:23.660 That's pretty much it.

00:36:24.900 Yeah, man.

00:36:25.240 You know why you feel like shit, bro?

00:36:27.380 Because you're not using any of your gifts.

00:36:29.480 You're not using any of your talents.

00:36:31.420 You're not trying to get better.

00:36:32.860 You're not creating.

00:36:33.860 You're not building.

00:36:34.720 You're not becoming.

00:36:36.080 And you wonder why you feel like shit.

00:36:38.000 It's because inside you know that you're wasting your life.

00:36:41.940 Stop wasting your life.

00:36:43.440 Go out and do shit.

00:36:44.440 And you're going to feel better, even if it's hard as fuck.

00:36:47.080 That is the fucking secret.

00:36:49.020 So you want to develop a winning mentality?

00:36:52.120 Hopefully that answers your question.

00:36:54.060 But at the end of the day, here's the deal.

00:36:55.920 If you don't win, your life's going to suck.

00:36:58.440 That's what you should know.

00:36:59.580 You should know that flat fucking out.

00:37:02.160 If you do not win, your life will fucking suck.

00:37:07.820 And you will be one of these people who convinces yourself that all these dreams and all these

00:37:12.980 goals and all these things you wanted are not actually what I want anymore.

00:37:16.700 You know, I've changed.

00:37:17.840 I don't, you know, I've gotten more sophisticated.

00:37:20.060 And then when you go to pay for your Chipotle, you're going to fucking be counting your quarters

00:37:23.560 and trying to pay for it.

00:37:24.520 That'll be your life.

00:37:26.800 I know this.

00:37:29.320 That ain't going to be my life.

00:37:32.320 It's real shit, man.

00:37:33.260 I love it.

00:37:33.800 Guys.

00:37:34.920 Andy.

00:37:35.840 That was three.

00:37:38.840 Go pay the fee.

00:37:39.660 Yeah.

00:37:39.940 Yeah.

00:37:40.820 Went from sleeping on the floor.

00:37:42.480 Now my jewelry box froze.

00:37:44.180 Fuck a pole.

00:37:45.000 Fuck a stove.

00:37:45.860 Counted millions in the cold.

00:37:47.540 Bad bitch.

00:37:48.360 Booty swole.

00:37:49.180 Got her on bankroll.

00:37:50.840 Can't fold.

00:37:51.720 Doesn't know.

00:37:52.520 Headshot.

00:37:53.360 Case closed.

00:37:54.020 Close.

00:37:54.360 Close.

00:37:54.660 Close.

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00:38:00.100 Close.

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00:38:01.360 Close.

00:38:01.800 Close.

723. Q&AF： Handling "Friends & Family" Discount, Traditional Ways Vs Modern Ways Of Doing Business & Developing A Winner's Mindset

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