In this episode of the Q&A Show, Andy and Af join me to talk about the life and career of the late Tupac Shakira. We talk about his music career, how he changed the world, and how he used mental toughness to become one of the most famous people you know.
00:00:32.560this is a show for the realists say goodbye to the lies the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and af that's where uh you send in the q's and we give you the afs now you can submit your questions a couple different ways the first way is guys email these questions in to ask andy at andy for seller.com
00:01:00.000what it's like 50 cent in 2005. that motherfucker's like 10 cent
00:01:07.040or you can go on youtube in the comment section of the q and af episode and drop your question in the comments there as well
00:01:17.280uh throughout the week we're gonna have shows within the show okay today is q and af this is where we start the week off and we get better
00:01:24.320tomorrow we're gonna have cti this is where we talk about what's going on in the world
00:01:28.260uh that's called cruise the internet for those of you that don't know we put topics on the screen we talk about what's going on
00:01:34.560we speculate on what's true and what's not true and then we talk about how we the people have to solve the problems going on in society
00:01:40.960other times throughout the week we're gonna have real talk real talk is just 5 to 20 minutes of me giving you some real talk
00:01:46.920and then we have 75 hard verses that is where someone who has completed the 75 hard program comes on the show
00:01:54.020talks about how their life was before how their life is now and how you can use the 75 hard program
00:02:00.080and the live hard program to transform your life as well if you're unfamiliar with live hard and 75 hard
00:02:05.500it is the world's most popular mental transformation program in history you can get it for free at episode 208
00:02:12.100on the audio feed only it is not on youtube we weren't on youtube back then so uh there's also a book
00:02:19.160the book is available at andy fursella.com it's called the book on mental toughness it will outline the entire live
00:02:24.780hard program top to bottom uh also 10 extra chapters on mental toughness why it's important
00:02:29.820and how you need to implement it in your life to get the most out of your life and then we have
00:02:33.640a bunch of case studies on some very famous people that you will recognize it talks about how they use
00:02:38.180mental toughness to become the people that you recognize all right we have a fee for the show the
00:02:43.340fee is not a subscription we don't ask you to buy shit uh but we do ask you that if the show makes you
00:02:48.760think if it makes you laugh it gives you a new perspective if you get some good information uh please share
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00:02:59.600uh you name it we talk about all the stuff on the internet that you're not supposed to talk about
00:03:05.400which is some total bullshit but anyhow if we want the message to get out we need your help so uh we
00:03:11.820have this thing called the fee you're going to notice i don't run ads on the show i'm probably the
00:03:15.600only show in the world that's this large that doesn't run ads i could make eight figures running
00:03:20.000ads i don't do it because i have businesses and i fund the show myself and i don't want anybody
00:03:25.180telling me what i can or can't say in exchange for that i just want a little bit of help from
00:03:29.260you guys all right i want you to share the show i want you to put it out there i want you to have
00:03:32.780conversations about it so uh do me a solid we'll do you a solid don't be a hoe share the show all
00:03:38.960right you know i was thinking about your little comment there which one you called me a uh you said
00:03:43.44010 cent 10 cent really you're like 90 cent well you say 10 cent that makes me a dime and i'll take it
00:03:48.480i misspoke i'm at 90 cent you got to lean down a little bit to get 50 cent bro yeah
00:03:55.720you know yeah 50 cent 50 cent is pretty jacked you know you gotta get a little leaner you get
00:04:03.300down to 50 you get down to 250 cent 250 cent yeah three three 50 yeah no two dose
00:04:11.160what's going on man nothing man yeah yeah just you know got my uh man 50 cent was jacked back
00:04:20.940like he's still in good shape but i mean dude when he came out with uh with with his first album
00:04:26.260yeah or and he had uh in in the club yeah and he's wearing that bulletproof vest on stage he's
00:04:33.180all jacked bro dude was yoked i remember he tried to do that movie where he had like cancer or some
00:04:38.460shit do you remember that yeah he shouldn't do that anyway but yeah you know what i'm talking
00:04:45.200about you don't know what i'm talking about nah man you didn't see that movie nope look what's it
00:04:49.700called what was it called i don't know but it looks bad look i mean oh shit motherfucker god damn it
00:05:00.400these goddamn computers get me every time well you know what they say
00:05:04.320you didn't see that movie holy shit is that him that's him oh no i never saw that that's crazy
00:05:13.860dude yeah he lost all that weight yeah i think that was supposed to be like him it wasn't him
00:05:17.920getting was that him the story of him getting shot or something okay yeah i don't know did he really
00:05:23.180lose all that weight yeah dang yeah that's crazy yeah shouldn't do that shit man he looks like he
00:05:30.340should be uh hijacking boats and fucking uh in fucking somalia what i am the captain yeah that's
00:05:38.080right fucking 50 cent the captain you're gonna steal your 50 cent anyway hey this is q and af man it is
00:05:47.560q and af all right because we're making people better that's right hey and we're doing that
00:05:51.800started off with a laugh hey it's all right yeah nothing wrong with it well guys and you know
00:05:56.860it's scientifically proven that laughter makes you healthier will you fucking find me a new co-host
00:06:07.640bro are we serious we see i'll put some applications please i am taking applications for a new co-host
00:06:19.380all right so leave your suggestions in the comment section right here on the show
00:06:24.560um and by the way those are you who only listen on audio you should probably watch on youtube i think
00:06:30.280you would like it just saying yeah anyway new co-host applications i'm welcoming them
00:06:36.760feel free to drop your application in the comments yep we'll go from there yep all right plenty of
00:06:43.320mayonnaise yeah i'm in your guys uh andy
00:06:47.480what i got some good ones for you man i know you do got some good ones for you i know you do
00:06:54.400um let's uh let's put our game faces on yeah all right stop messing around i've been trying to keep
00:07:01.080this you ready i can read the questions to myself we can just do it that way all right all right let's
00:07:12.060get into these don't you forget don't you remember what i said about people that wear their hats
00:07:14.880backwards no clearly what'd you say we have to go back and listen on what episode doesn't matter
00:07:22.040is that real certified it anyway sal does this all the time
00:07:29.340all right let's do the show all right come on guys let's get it all right stop messing around
00:07:37.400we got people trying to get better here and you just real no we're gonna make them better
00:07:41.620grab assing and shit think i'm popping each other's assholes um all right guys any question
00:07:47.420huh that's not what grab assing means what'd you say
00:07:51.260i think he said grabbing assholes i think that's what he said too
00:07:57.600no that's not what i said it's a finger finger popping you guys never seen 22 jump street
00:08:03.480all right let's just move on let's get to this let's get to the great it's a great movie
00:08:08.460which one there's two of them no that was the first it was 21 jump street yeah the new ones okay
00:08:14.580yeah they're good do you know who was in the original yeah it was uh kevin bacon and uh
00:08:20.440yeah who was the other was kevin baker yeah i've seen the original one you have
00:08:24.460hey i'm actually impressed you've seen it yeah
00:08:27.500yep all right let's go damn dude we're eight minutes in everybody else already turn this shit
00:08:35.760off guys andy question number one andy uh i'm 36 and i run a team of 20 people in my business
00:08:43.040my team has become so used uh so used to the typical culture building activities top golf bowling
00:08:50.860dinners axe throwing etc that i feel like they don't really enjoy them anymore what's the best
00:08:56.640way to completely realign an entire company and hit home the meaning of a winning culture
00:09:01.500and playing as a team how do you do that by winning okay you can have all the barbecues you want
00:09:08.640you can go play all the golf you want you can go out to all the dinners you want you can go to top
00:09:14.740golf you can hold hands you can sing kubaya you can do all that shit bro but nothing bonds a team
00:09:20.940like winning that is the bottom line and a lot of you guys think you're going to substitute
00:09:25.900actually winning and performing for things that are you know like having a pizza party in the in
00:09:32.320the company kitchen and that's just not going to do it guys um ultimately the way that people
00:09:37.820respect and love and and enjoy working together is because they struggle they overcome and then
00:09:43.500they celebrate together on the unified effort to overcome the problem with the solution so if you
00:09:49.720really want to build a good culture obviously there's a whole i could talk about this for
00:09:54.120a week straight i could do a whole week workshop but i'm going to summarize it in two minutes um you
00:10:00.700got to win okay so those things that you're trying to do will take on a different meaning when you are
00:10:07.920kicking ass all right so what do you got to do to get your team to win how do you get them to get
00:10:13.380focused how do you get them to all row in the same direction how do you get them to understand what
00:10:18.120they're trying to do you have to be very clear about what the mission is you have to be very clear
00:10:22.760about what the values are the framework so to speak about how you're going to operate to get where you
00:10:27.880want to go and then you have to be very clear about actual performance expectations and making sure that
00:10:33.000people hit them and if you can do those things you'll start to produce wins and it won't matter if
00:10:37.860you're sitting out back with a weber kettle having some burgers or if you're in vegas at a pool party
00:10:42.560or if you're at uh the vatican or whatever you do to bond your team uh traveling activities it won't
00:10:50.140matter it'll be awesome so winning is the key component that most people lose when they try to
00:10:55.760build a culture they try to have a mediocre company that produces mediocre results and then
00:11:00.960have amazing culture and you can't have that you can't there's not a medium think of it in sports
00:11:06.600there is not a team that goes 500 that has an awesome culture it doesn't exist it doesn't matter
00:11:14.560how much you do how much you train all these things that you do to try to build it or manufacture it
00:11:20.400great culture ultimately comes from working together and then overcoming obstacles together
00:11:26.980this is why great football teams or great sports teams that bond is developed in the training it's
00:11:34.180developed in the suffering it's developed in the two days or the hard practices where everybody
00:11:39.120else isn't out there and it's 100 degrees and you're sweating your ass off and then you start to
00:11:44.280win because of those actions that you did collectively those are the things that actually produce great
00:11:49.080culture and so i feel like a lot of companies try to band-aid that lack of winning with a positive
00:11:57.960culture and you have to understand it doesn't work you're never going to have a team that's losing
00:12:02.120you're never going to have a team that's 500 you're never even going to have a team that's okay
00:12:06.100like pretty good that has a great culture great culture legitimately comes from winning and then you
00:12:12.220can refine it you can direct it you can bring it in so that it self-replicates and becomes the actual
00:12:19.940feeling of the business right just like when you walk into your favorite restaurant and you get a
00:12:24.680feeling there's a reason you go there because it feels a certain way and a lot of you guys want your
00:12:30.240company to feel that way but you can't do that unless you actually teach your people how to win
00:12:35.360first and and that requires a direction that requires a framework and then you know you start
00:12:41.860to harness it in and direct it where you need it to go over the course of time and it becomes a living
00:12:45.840breathing actual organism that doesn't necessarily need you to think about it all the time because the
00:12:53.340team what do you say you had 80 uh 30 20 people 20 that's enough people for it to regulate itself
00:12:59.680so like when a new person comes in okay those people will will will make sure that the new
00:13:06.340person fits the culture and if they don't fit the culture they'll weed them out so uh this is what we
00:13:12.120do in rta guys like if you wanted to join rta syndicate.com that's what ed and i do we teach these
00:13:17.860kind of things in depth um we put on a number of workshops throughout the year to really teach these
00:13:23.320things in depth but ultimately guys good culture comes from winning um it doesn't come from a sign you
00:13:28.700hang in the locker room it doesn't come from some values you put on the wall that you don't live by
00:13:33.640you don't communicate by you don't hire by you don't fire by and that's what people think culture
00:13:38.060is culture people think that culture is an accident which is a big mistake and then they also think
00:13:44.060that it's just as simple as defining a mission statement and some core values and like making some
00:13:50.680cool signs that go on the wall that say shit like integrity right like what is what the fuck does
00:13:55.980that even mean and they don't coach on it they don't talk about it they don't relate it to people
00:14:00.440and it becomes just a sign you know how many of you guys played a high school sports where they had some
00:14:05.820sticker on the wall that said you know effort right what the fuck does that mean and so there's a lot to
00:14:13.060this when it comes to creating a great business culture uh but ultimately it's going to come from
00:14:18.280the small wins and then you build upon that and just trying to take them to top golf or this or that
00:14:23.700that's not going to get it done bro you need to you need to have some wins to start building on it
00:14:27.780yeah i love that man i think also too man another thing is like correct me if i'm wrong here but i
00:14:33.080feel like a lot of people always typically see the end result of what somebody else is doing
00:14:37.480right and they copy that thinking that's going to get them there for sure when in reality was a lot
00:14:42.860of work that was put in a process for that right yeah i mean that's true bro you know it takes years
00:14:48.640and years and years to build a strong culture in an organization whether that be a football team
00:14:53.060baseball team a church a company it doesn't matter the organizations are all the same you're taking
00:14:57.960a big group of people and you're getting them aligned and you're getting them to move a certain
00:15:01.700direction and uh that takes time because you can't do that in a day you can't do it in a week and you
00:15:07.260can't do it without resistance the minute you start to try to redefine what your culture is and you try
00:15:11.640to redefine that you're going to lose people this is why like when teams do rebuilding they fucking get
00:15:17.200rid of everybody they get rid of all the coaches they get rid of all the players that are any good
00:15:21.660and they say fuck it we're starting over because the culture needs to be built from the bottom up
00:15:26.260and a lot of people don't want to put the effort in they don't want to put the time in they don't
00:15:29.700know how to they think that culture building you know a lot of people look at bill belichick right
00:15:34.740or nick saban and they think like fuck dude he just gets all the players so like he's just great no
00:15:40.040dude that's these guys are masters at what i'm talking about okay they know how to do this from
00:15:46.100the ground up and they know how to do it with any kind of player by the way st louis cardinals a
00:15:51.580great organization to talk about culture all right they're here in st louis where we're from
00:15:55.280you know we don't we very rarely go out and sign big stars all of our players come from the bottom
00:16:01.940and work their way up through the farm system and become stars and then we win with those you know
00:16:06.500st louis is one of the winningest teams in all of baseball history and we come from one of the
00:16:11.620smallest markets and it's because the culture is so strong and it actually permeates out from the
00:16:16.920team into the fan base and that's the part where a lot of you guys want because you look at companies
00:16:22.160that have fanatical fan bases but you don't even have fanatical employees so how the fuck are you
00:16:27.460going to have fanatical fan base without fanatical employees you can't and you think that solving it is
00:16:32.600going to be like oh we got a cake for karen's birthday hey guess what guys we got karen's birthday
00:16:37.060today in the in the we got a cake like that's not culture either okay motherfuckers want to win
00:16:42.440they want to kick ass they want to beat people's ass human beings are competitive dude they're not
00:16:47.420docile average fat little slobs by default we're fucking warriors bro and we want to win and when you
00:16:55.540unlock someone's potential to want to win by showing them what a win feels like it changes everything in
00:17:01.080them so decide where you're going develop a mission statement develop some values that create the
00:17:07.300framework we are going to move forward within this framework we are not going to do unethical things
00:17:12.460we are going to all the things you want your company to represent define those things start
00:17:18.560moving forward and make sure that you're winning and when you start to win it won't matter what culture
00:17:23.420building things you do you can't band-aid this it's it's honestly dude real talk if you're interested in
00:17:30.260doing this you need to join arte that's the truth because we talk about this it's literally the
00:17:35.440entire foundation of what we talk about of how to build a company when we're not in there this isn't
00:17:40.460personal coaching this isn't you know fucking kumbaya i'm not going to get in there and show you how to
00:17:47.700build a fucking funnel or do any e-com shit that's not what we do i trust that you know how to do some of
00:17:53.800that stuff what we do is we teach you how to build a fucking company okay so for those of you that want to
00:17:59.240build a company and you want to build a solid company that makes a difference and makes a
00:18:03.340fuck ton of money and kicks everybody's ass arte is the place to go and there's nobody else out there
00:18:08.540that can teach it because none of these other motherfuckers have done that yeah i fucking love
00:18:12.580it man guys andy question number two uh andy i'm 33 years old my question uh is very simple
00:18:18.520how do you forgive yourself for a mistake you made in the past when i was 22 years old i made a really
00:18:26.740bad decision um and i have paid the price and accepted the consequences but here i am 11 years
00:18:32.500later and while i made right my wrongs i'm still paying for it how does one truly forgive themselves
00:18:40.100well look that's i think that's a hard thing especially for a highly driven person
00:18:47.280because if you're an ambition i'm assuming that you are a driven ambitious person or you probably
00:18:52.980wouldn't listen to the show when you're a highly driven ambitious person you hold high standards
00:19:00.560for yourself and the people around you and because you hold such high standards for the people around
00:19:07.140you you inadvertently usually hold even higher standards for yourself so this is a common problem
00:19:14.620with people who are leaders who are uh people who understand the weight of leadership that they have
00:19:23.040um and when they make mistakes it's usually pretty hard for them to let it go but what i've learned
00:19:28.220is a couple things one being a leader that never makes mistakes or being a human that never makes
00:19:34.940mistakes is not admirable in any way shape or form your power is in the lessons that you've learned
00:19:41.520from the mistakes that you've made and if you've made some big mistakes that means you've got some
00:19:45.940big fucking power and you understand some big lessons about life that a lot of people don't
00:19:50.680so what i would make you understand is that you need to lean into that and start sharing those lessons
00:19:56.000that you've learned with other people so that they understand what you've learned without having to go
00:20:00.200through the process that's the first thing the second thing is is when you do that people respect you more
00:20:04.780people respect people who are honest about who they are and transparent about who they are
00:20:09.680whether it's good or whether it's bad you know there's a lot of people on the internet that want
00:20:13.700to pretend like they're infallible and they're perfect and they're and those people get attacked
00:20:18.260hardcore because everybody knows that none of us are perfect this is why i come on the show all the
00:20:24.120time and i tell you guys bro i'm the farthest thing from perfect i have literally made every single
00:20:29.500fucking mistake in my life that you could possibly fucking make okay so i understand what it's like to
00:20:35.380like and it's probably why you guys listen to me because i made all those fucking mistakes and i know
00:20:39.580a lot of answers all right so don't shy away from being just honest with yourself like hey yeah i
00:20:44.680fucked up bro but here's what i learned and i can help other people with that then as i was saying
00:20:49.460the second part is is that when you are transparent and you are a human being people respect you more
00:20:53.840they say okay that dude's been through some shit he owned it i can learn from him i respect that he's
00:20:59.540working through it and it makes people feel better about you not worse i think people have an
00:21:04.100underlying fear where they think like if they find out this thing about me they're gonna think i'm a
00:21:08.520piece of shit maybe but probably only if you lie about it if you actually told the truth and say
00:21:15.400yeah man i made a terrible decision um i was a different person then yeah and you you just kind
00:21:21.920of say what i think people really identify with that because dude we're all that all of us are that
00:21:26.600these social media people that pretend like they're perfect they're lying dude this is a lie
00:21:30.860all of those people have a i actually believe the people who have the most polished image on the
00:21:39.800internet are the people with the most skeletons in their fucking closet okay so when you look at
00:21:45.400these people and they make you feel bad because they seem like they've never made a mistake like
00:21:49.540these pastors and shit online who try to like make it you know what fuck just wait a couple of years
00:21:53.980and look at the headlines when they come out after that right and dude listen it's just not true
00:21:59.200ever the the human experience involves bad decision making and then dealing with the consequences of
00:22:09.540those decisions there's not a human being that's ever lived in the entire history of earth that has
00:22:13.960ever got around that okay um besides jesus okay let's be real so when we think about like
00:22:23.280what we're looking at and what we're comparing to remember that when you're comparing yourself to a
00:22:28.260bunch of people that appear to be perfect they have just as many things in their past as you do
00:22:32.700that they're just not talking about because they're afraid like i said in the first part that people are
00:22:37.340going to find out and judge them harshly and they're refusing to step into their obligation to teach
00:22:42.780people the lessons that they've learned from making those hard mistakes because they're embarrassed
00:22:47.080all right i don't think there's a lot of nobility in that so with all that being said how do you
00:22:53.160forgive yourself and that's a hard thing man because like i i have struggled with this myself
00:22:58.900because i anybody that's around me knows that i hold very high standards for everybody around me
00:23:04.520and so when i when i don't hold those standards i'm 10 times harder on myself than i am on anybody
00:23:10.040around me and i think we all are if we have integrity and we are driven human beings that have
00:23:14.800high expectations um so what i've come to understand about forgiving yourself uh aside from all the
00:23:24.620things i just mentioned is like you have to kind of think of it like you would think of it
00:23:30.040if your friend did it okay so like whatever it is you did let's just imagine that you didn't do it
00:23:37.260but your best friend did it okay and your best friend comes to you and they say hey man i fucked
00:23:44.460this up dude i did this thing 11 years ago i still feel bad about it i feel guilty about it
00:23:50.220it's really messing with my head what do you think okay and what would you say to that person and i think
00:23:56.960what most people would say is they would say hey look dude that's life shit happens you made a bad
00:24:02.080choice you've improved yourself you're a different person now we got to use those lessons and we got to
00:24:06.620keep moving down the path and that's what you would say to that person if that person were your friend
00:24:10.660i think i think most people would say something like that if it was really bad they say well that's
00:24:14.720really bad bro you shouldn't do that let's make sure that doesn't happen again that's what a good
00:24:18.800friend would say right and so you have sometimes you got to be a good friend to yourself and you got
00:24:22.980to treat yourself as you would treat your friend so that's how i deal with those things you know like
00:24:27.480the things i've done in my past that i'm not proud of you know i i until probably the last
00:24:35.320three or four years i carried that shit and then i realized well hold on dude everybody else has a
00:24:42.640bunch of fuck ups too what the fuck you know and then i started realizing well how do i get over
00:24:47.400that what would i say to to my brother if he said that to me or what would i say to chris or what
00:24:52.400would i say to dj if they came to me well i would say hey you're a dumbass why the fuck you do that
00:24:57.020don't do that again right you know what i'm saying what you learned from it yeah right and so we have to
00:25:01.260talk to ourselves as if we're talking to our best friend and instead of just beating ourselves
00:25:07.040into nothing over these mistakes and i found that to be the best way to actually forgive yourself you
00:25:13.140know and obviously you know whatever it is that you're holding you know part of of the forgiveness
00:25:18.940process is if possible is trying to make that right um but outside of that man you got to chalk it up
00:25:25.900to a lesson and keep moving forward that's that's what life's about what makes me think too man like
00:25:29.980what's the other option you're gonna go another 11 years and well you're gonna go next 30 years
00:25:34.340right because you did one thing right i mean look man there's things that happen you know bad things
00:25:39.180happen um things look man i i just i don't know i just think that that's part of the life experience
00:25:48.840you know yeah you can't carry that shit through your life and let it bury you you would you want that
00:25:54.920for your friend right no yeah right right right so why would you do that to yourself that doesn't
00:26:00.560make sense sometimes you got to be your own best friend i love it i love it uh guys andy uh third
00:26:07.220and final question andy i'm 17 years old uh i know it's going to take some time but i want to have a
00:26:15.280shit ton of money yeah what would you say is the number one skill that pays the bills i want to be
00:26:22.060able to do anything i want help my family set my future kids up um and also what's more practical
00:26:28.040do you get one of your tools in my tool belt really sharp then move on to the next one or do i level each
00:26:34.380skill and tool in my belt at the same time like do i focus on building one up and then focus on the
00:26:40.120next i just feel that personal development can be a little overwhelming sometimes trying to figure out
00:26:45.120where to go first the reason it's overwhelming for you is because you're trying to create the perfect
00:26:49.320product before you go that's not how it works you have to go and then along the way you acquire the
00:26:55.000skills all right so a lot of people and i'll get to the meat of this question here in just a second
00:26:59.900but i want you to understand this a lot of people think they can just read and consume and go to
00:27:05.440seminars and they're going to develop all these skills and then they're going to go and it's just
00:27:09.700going to work that's not how the fuck it works you could go to seminars you can read you can join
00:27:15.100coaches and things like that but all they're going to do is give you the direction there's still the
00:27:19.580work you have to do it's no different than being on a diet i can tell you what the fuck to do but
00:27:23.800unless you go do it it doesn't matter it doesn't work so understand that it's go then learn not learn
00:27:31.520then go all right and that's where people most people never even get past that um in terms of what
00:27:38.420the skills are and how you develop them there is basically three main skills that will take you
00:27:45.880from a place of no money to a place of however much money you want to get depending on how far
00:27:52.400you want to take it and those three skills are sales management slash leadership of people
00:27:59.120and the third one is being able to take initiative for a project and see it through from beginning to
00:28:06.020end without anybody else's help okay most people can't do any of those and they want some gigantic
00:28:12.220paycheck for showing up to work or starting a company like we talked about on last q and a f where
00:28:19.220you know people think they just start a company and they're they're uh entitled to some sort of high
00:28:24.480level lifestyle or because they show up to work they're entitled to some high level paying position
00:28:29.720no you have to trade your value for the money that's how it fucking goes so when we think about
00:28:37.520these three skills sales management leadership and then initiative to see a product project from
00:28:44.000beginning to end these are the three rarest skills in any company okay so one sales how do you learn to
00:28:52.280sell by putting yourself in a position where you have to sell over and over and over again and a great way
00:28:58.860to do this by the way this is not an e-com funnel this is not uh through the internet this is not drop
00:29:06.660shipping i'm legitimately talking about putting yourself in a retail environment or an environment
00:29:13.500where you have to talk to people to learn to sell the reason why you can't just do this through e-commerce
00:29:19.900because the principles that apply to creating ads that work you will actually learn face-to-face
00:29:27.100through these reps okay so if you want to learn sales the fastest way possible you need to put
00:29:33.480yourself in a position where you are talking to people and selling them either on the phone or in person
00:29:38.620many many times a day 30 40 50 times a day okay that will sharpen your scale your sales skill set
00:29:45.340as quickly as you possibly can management leadership that will come after you become successful at selling
00:29:53.120because if you're a great salesman eventually you will be asked to train other salesmen you will be
00:29:59.460asked to lead or organize other salesmen which by the way just because you can sell doesn't mean you
00:30:05.700can manage salesmen all right it's a totally different skill set and you need to fucking understand that
00:30:10.920so once you're great at selling you're going to be asked hey here's five sales people i want you to run
00:30:16.860this team now you have to learn how to lead and manage that's a whole different skill set and guess how
00:30:22.460you're going to do that the same way you learn the first one reps over and over and over and over
00:30:27.920and over again making mistakes learning consuming all the information following great leadership
00:30:33.240reading great leadership books like uh vince lombardi books or uh john wooden books or anything that jocko
00:30:40.560has written these are amazing leadership resources that will help you quicken the process but won't do the
00:30:48.560process for you you still have to go do it um and then after that the the third skill will sort of
00:30:55.440materialize because you have developed the two main skills which are sales and marketing and leadership
00:31:00.900and then along the way there'll be a number of projects that you have to come up with and then develop
00:31:07.980and put out as a finished product right whether that be a new system of operations uh an sop or some sort
00:31:16.560of procedure or whatever you're gonna say okay we have a we have a problem here or it could be a
00:31:22.560product we could make a product here because it could be in sales right this product would sell here's
00:31:28.120how we develop it all the way i developed this product i'm selling it look at this that's what
00:31:32.100entrepreneurship about if you're an entrepreneur that might be inside of a business hey i think this
00:31:36.240would work you build the product build the solution take the presentation to your higher ups and say look
00:31:42.440this will work this is how i did it i did it from idea to finish concept all we got to do is write
00:31:47.780the check and i'm gonna go sell them fuck ton of this shit that's those people are valuable dude like
00:31:52.720they're infinitely valuable if you can learn these three skill sets you can write your fucking paycheck
00:31:58.380legitimately because if your company won't fucking pay it and you actually have those skills like you
00:32:04.300truly have those skills i'm not talking about all you motherfuckers that think you're great at what the
00:32:09.320fuck you do yet you don't have any dollars in your bank account okay how can you be great at what
00:32:14.180you do if you don't have any dollars in your bank account that that is a misunderstanding of your value
00:32:20.700which is a lot of people have a lot of people believe they are way more valuable than they are
00:32:25.720when the reality of their value tells them the story they just refuse to look at it they don't look
00:32:31.120at their house they don't look at their cars they don't look at the money they're making and they
00:32:34.500think well i'm getting fucked no you're not good enough bro you are not skilled enough because if
00:32:40.200you were your company might not pay you but somebody else's will okay so once you start to understand the
00:32:48.020true value of your skill set and you're producing results bro you walk in the boss's office and say
00:32:54.920hey bro uh i'm the best at this i'm the best at this i'm the best at this i did this i did this i did this
00:33:01.640i built this person i developed these people i saw this project through and nobody else in here
00:33:07.740doing this shit i'm worth this and and i love you but if you don't pay me that i'm gonna fucking go
00:33:13.700over here okay and that's how you do it you gotta you gotta hold your fucking boss hostage like and i
00:33:20.720hate to say that because i'm fucking boss right but that's how it works no the truth is if i had a
00:33:26.260motherfucker that come to me he has all those skill sets he says hey this i'm gonna say all right
00:33:32.940because like i don't want to take the time to develop that person all over again you see what
00:33:37.860i'm saying that's years and years and years and years so but but dude going back to last q and a f
00:33:42.860if you haven't listened to last q and a f we covered this a lot of people believe that they are much
00:33:48.820better than they really are okay and you're dude you have to be able to observe the objective
00:33:54.200reality of where you are it's not like if your friends and family are gassing you up and telling
00:33:59.180you you're great guess what that don't mean shit okay if your co-workers are telling you how great
00:34:04.320you are that don't mean shit all right joe if you're producing some music and everybody in the
00:34:10.680building says that it's great does that mean anything no it doesn't mean anything because
00:34:14.600they're biased they love joe what really matters is what the fucking market says does the market say
00:34:20.120do people that don't know you say you're good do people that have no idea who you are look at your
00:34:24.880work and say fuck bro that's amazing that's where you start to know if you're actually good and a lot
00:34:30.860of you guys just lacked the ability because you've grown up in an entitled society where everybody gets
00:34:35.860a trophy everybody's you know taught that they are special and great and it's just not true you're
00:34:41.180not great you're not special you got to earn it like everybody else and that's not a dig at you
00:34:45.780but if you go through your life thinking that you're going to be entitled to get shit for not
00:34:50.340being very good you're going to be unsuccessful and uh i'm not doing you any favor by blowing smoke up
00:34:56.420your ass about that like bro you're not good enough if you were good enough you'd be getting
00:35:00.140fucking paid yeah so those are the three skills sales management slash leadership which there's in
00:35:07.820there's nuances to both they're not the same thing but they're close enough to be put together and
00:35:12.600then the ability to see a project from beginning to end that will either help your company or the
00:35:18.600company that you're a part of and there's probably a four skill there too which i would consider like
00:35:22.880a second level skill under the leadership management part if you have the ability to replicate yourself
00:35:30.240um by leading other people and coaching them so let's say you develop this amazing skill set for
00:35:35.860sales you're a pretty good leader and you understand how to take initiative and finish projects and then
00:35:41.040you're able to train other people to do that and you have all three of those skills bro you're
00:35:45.080fucking untouchable you'll run everybody else to fuck over yeah yeah i love it let me ask you this
00:35:49.540andy because i think i think you know you mentioned this whole you know you got to learn people think
00:35:56.040they have to learn and then go when in reality is go you learn right now when we talk about you know
00:36:01.220along this road these skills that come up these mistakes you make that you learn from and all of these
00:36:06.780things right is that i feel like the biggest thing here that we got to we got to hit on it what i'm
00:36:12.280trying to hit on is awareness being aware of these are actual skills coming my way these are actual
00:36:17.660lessons from these mistakes i can learn versus you know where you are now versus 20 years ago 25 years
00:36:24.540ago how what what's what's the difference look like as far as actually sharpening these skills that
00:36:31.000you have versus acquiring them in the first um the biggest difference between where i was when i was
00:36:37.54019 and where i'm at at 44 um was that in 19 20 21 22 probably first 10 years i was in business
00:36:45.700if i made a mistake i dwelled on the mistake for a period of time before i was willing to accept
00:36:54.260what it taught me all right so i wasted a lot of time collectively because you make a lot of mistakes
00:37:00.200in your first 10 years of business you're just pissed off okay so you so listen think about it
00:37:04.400like this just think about it in math terms you make a mistake in year one you spend two weeks down
00:37:11.720about it and then you learn a lesson then you make another mistake right after that then you spend two
00:37:16.200weeks down about it then you accept the lesson all right and you add up all those two weeks over the
00:37:21.140course of 10 years and you're talking about a massive amount of time that could have been saved
00:37:26.360had you just accepted the lesson right away and not dwelled on it we have to understand that
00:37:32.660the the quicker that we can get over it and accept the lesson the more time we have to move forward
00:37:40.880the quicker we will get where we want to go does that make sense it makes perfect sense man okay so
00:37:45.580that's the biggest difference between younger entrepreneurs and older entrepreneurs and by the
00:37:49.800way if you're a young entrepreneur and you actually listen to what i'm telling you
00:37:53.280you can learn to do that right now and you could save yourself a shit ton of time it took me fucking
00:37:57.98020 years to figure that out you know it took me it took me legit 10 years to really figure it out
00:38:03.420it took me another five to fucking like master it that's what i'm saying i feel like it's an awareness
00:38:08.440thing man like like being aware that hey this is not bad this there's good in this like i can use this
00:38:14.360man yeah yeah i think that's fucking awesome bro yeah i think it's awesome i love it guys andy
00:38:19.260that was three yep all right let's get out there and kick ass this week guys don't be a hoe