REAL AF with Andy Frisella - 791. Q&AF： Feeling Overwhelmed By Goals, Product Choice Paralysis & Is It Time To Quit？

00:00:00.000 What is up guys, it's Andy Purcell and this is the show for the realists, say goodbye 0.99

00:00:20.440 to the lies, the fakeness and delusions of modern society and welcome to motherfucking 0.99

00:00:25.060 reality. 0.97

00:00:25.460 Guys, today we have Q and AF, that's where you submit the questions and we give you the

00:00:30.300 answers.

00:00:31.180 Now, if you want your questions answered on the show, you can do so a couple different

00:00:34.760 ways.

00:00:35.200 First way is, guys, email these questions into askandy at andyfricella.com or you go on YouTube

00:00:40.880 on the Q and AF episodes, drop your question in the comments, we'll choose some from there

00:00:44.560 as well.

00:00:45.320 Now, if you're new, we have shows within the show, okay?

00:00:48.900 We're going to have CTI tomorrow, that stands for Cruise the Internet.

00:00:52.520 That's where we put topics of the day up on the screen.

00:00:54.660 We speculate on what's true and what's not true.

00:00:56.920 We have a couple laughs and then we talk about how we, the people, have to solve these problems

00:01:00.980 going on in the world.

00:01:02.140 Other times, we're going to have real talk.

00:01:04.100 Real talk is just five to 20 minutes of me giving you some real talk.

00:01:07.220 Could be personal development, business, success, what's going on in the world.

00:01:11.260 Just something I think needs to be heard.

00:01:13.480 That's what we do with real talk.

00:01:14.620 And then we have 75 hard verses.

00:01:17.020 75 hard verses where someone who's completed the 75 hard program comes on the show, talks about

00:01:24.660 what it is now and how they use 75 hard to win the war with themselves.

00:01:30.140 If you're unfamiliar with 75 hard, it is the initial phase of the live hard program.

00:01:35.340 You can get the entire live hard program for free at episode 208 on the audio feed.

00:01:41.760 It's not available on YouTube.

00:01:44.140 There's also a book.

00:01:45.540 The book is available at Andy for seller.com.

00:01:48.560 It's called the book on mental toughness.

00:01:50.100 It goes over the entire live hard program.

00:01:52.500 It talks about how you use mental toughness, why it's important, how to implement it in

00:01:58.220 your life.

00:01:58.720 It has a bunch of chapters that are not included on the podcast and a bunch of case studies

00:02:03.620 from very famous people who've used mental toughness to become the famous people that

00:02:07.480 you recognize.

00:02:08.180 Now, you're going to notice on this show, we don't run ads.

00:02:11.140 I don't run ads because I don't want to answer to people telling me what I can and can't say.

00:02:15.220 We keep it real here.

00:02:16.440 Now, because of that, we deal with censorship, traffic bans, throttling, all the things that

00:02:23.180 are going on in the world right now, and we need your help to get the show out.

00:02:27.220 So if you consume the show, if it makes you think, if it makes you laugh, it gives you

00:02:31.220 a new perspective, realize that we need your help to share the show, okay?

00:02:36.640 So do me a solid.

00:02:38.560 Help us get the word out.

00:02:39.700 Help us beat the censorship and help us get the show out, all right?

00:02:42.840 Don't be a hoe. 1.00

00:02:43.620 Share the show.

00:02:44.340 All right.

00:02:44.640 What's up, dude?

00:02:45.160 What's going on, man?

00:02:45.740 Oh, not much.

00:02:46.660 What's up with you?

00:02:47.640 Oh, not much.

00:02:49.120 Do we do?

00:02:49.820 We don't really do shout outs like that, do we?

00:02:51.800 Like what?

00:02:52.660 Like just shouting out friends.

00:02:53.900 I don't know.

00:02:54.780 Depends on who they are.

00:02:56.220 I mean, I don't think you know them.

00:02:57.540 You wouldn't know them.

00:02:58.740 Who do you want to shout out?

00:02:59.920 My friend, Callie.

00:03:02.080 My friend named Callie.

00:03:03.400 He's a cool dude.

00:03:04.240 California?

00:03:04.980 Yeah, it actually is.

00:03:05.880 Yeah, that's his name.

00:03:06.780 Yeah.

00:03:07.640 He's cool.

00:03:08.660 What are you talking about?

00:03:09.740 Huh?

00:03:10.260 What?

00:03:10.760 No, I'm just shouting out my friend.

00:03:13.000 Okay.

00:03:13.720 Yeah.

00:03:15.060 That's it.

00:03:15.520 All right.

00:03:16.700 How you doing?

00:03:17.660 I'm good. 1.00

00:03:19.060 Who the fuck is that? 1.00

00:03:20.580 Just one of my buddies, man. 1.00

00:03:21.780 We have a little group together.

00:03:24.300 Is it one of those special groups?

00:03:26.180 Yep.

00:03:26.660 Yeah?

00:03:27.080 Mm-hmm.

00:03:27.320 A little special nighttime groups?

00:03:28.680 Yep.

00:03:29.080 That's what that is, actually.

00:03:30.340 Yeah.

00:03:31.560 You like sword fighting stuff?

00:03:34.280 He wishes.

00:03:35.420 Yeah, I bet.

00:03:35.920 Probably.

00:03:36.300 I bet.

00:03:36.580 I bet you wish.

00:03:38.280 What's going on with you, though, man?

00:03:39.460 Nothing, man.

00:03:40.040 Let's make some people better.

00:03:41.220 Let's do it.

00:03:41.500 Let's do it.

00:03:41.760 This week off.

00:03:42.360 Let's do it.

00:03:42.860 I'm on the right foot here.

00:03:43.660 Well, to no surprise, I got some good ones for you.

00:03:48.100 Oh, I'm shocked.

00:03:49.200 We got some good ones here.

00:03:50.580 How many good ones?

00:03:51.680 I got three good ones.

00:03:52.420 All right.

00:03:52.920 Three good ones for you.

00:03:53.780 All right.

00:03:53.880 Guys, Andy, let's get better.

00:03:58.020 Question number one.

00:03:58.760 Andy, I'm a 19-year-old entrepreneur who just started his journey.

00:04:05.700 I've been working in marketing for local companies in my town for two years.

00:04:09.900 So this year, I decided to start a marketing firm by myself.

00:04:14.440 I've been constantly using the power list since I've started.

00:04:17.420 Considering I'm at the beginning stage, sometimes I get lost in my own mind by dreaming really big. 0.99

00:04:23.300 I want to do big shit. 0.96

00:04:25.600 I often think about big business ideas, driving supercars, owning a big mansion, and all the other big aspirations. 0.99

00:04:34.060 The thing is, I get overwhelmed by these thoughts.

00:04:38.020 I feel an imposter syndrome because I have those big aspirations, but I just started my entrepreneurial journey.

00:04:44.620 What mindset should I have when it comes to this?

00:04:47.120 Thanks to you, DJ, Madot, and the Relay F crew.

00:04:50.800 This show really puts a smile on my face every morning when I get that notification.

00:04:54.420 Love from Montreal, Canada.

00:04:56.400 All right.

00:04:56.880 Look, dude.

00:04:57.620 Here's the thing.

00:04:58.800 All right.

00:04:59.580 It's great to have big dreams.

00:05:01.340 It's great to have goals.

00:05:02.860 It's great to want material things.

00:05:04.700 These are all very important drivers, especially in the early days.

00:05:09.820 When I first started in business, I've told you guys a number of times, I'm a huge car guy, and I've been motivated by cars my entire life.

00:05:17.740 I saw a Lamborghini Countach when I was eight years old.

00:05:20.700 I played with Hot Wheels, remote control cars, micro machines.

00:05:24.420 Cars have always been a huge driver for me.

00:05:27.920 And we have a lot of people out here who say, oh, materials, things are not good, and all these things.

00:05:34.720 Bro, you can't listen to these people.

00:05:36.280 They don't know what they're talking about.

00:05:37.860 All right.

00:05:38.220 When I started my business, we started with nothing.

00:05:41.100 We didn't have customers.

00:05:42.220 We didn't have the ability to market.

00:05:43.680 The internet wasn't a real thing.

00:05:45.560 Social media didn't exist yet.

00:05:47.700 So it was slow.

00:05:50.160 And the only way for us to get business during those early times was for us to literally go door to door, meeting people, shaking hands.

00:05:57.340 These are things that people today would never consider doing, which makes them the most effective.

00:06:02.740 It's a huge opportunity, but that's another topic.

00:06:07.080 But the point is that these material goals and these material items, cars, houses, boats, it's great to have those dreams.

00:06:16.000 And those dreams will help you stick out the beginning part of your business.

00:06:20.840 It'll help you bridge the gap from starting at zero and getting to a point where, you know, you have those things.

00:06:27.680 But once you have those things, your focus and your dreams are going to change.

00:06:33.580 And you're going to mature.

00:06:34.960 And you're going to start thinking about the other people that you work with.

00:06:38.440 You're going to start thinking about them building their lives.

00:06:40.700 You're going to start thinking about how important it is to take care of the people around you and what the mission is of your purpose of business.

00:06:49.420 And if you want to shrink the time frame from when all those things happen, stop thinking in terms of your business existing to make money.

00:07:01.180 And start thinking of your business as a way to solve problems that consumers have.

00:07:07.900 And if you focus in on solving the problems and you take that serious from day one, you won't have to go through the lag time I had to go through.

00:07:17.480 My lag time existed for 10, 11 years.

00:07:20.780 But the reason it went that long was because I said I didn't have the Internet.

00:07:24.320 I didn't have social media.

00:07:25.400 It wasn't a real thing.

00:07:26.260 It wasn't like it is today, which collapses that window down a whole lot.

00:07:29.980 And then also, I didn't have the perspective of my business being in existence to solve problems and create results for people.

00:07:40.420 All right.

00:07:40.760 In your business, your job is to go out, bring awareness to the companies that you work with, bring them customers, help them build a brand.

00:07:49.040 In my business back in those days and still today, it was about helping people change their lives.

00:07:54.240 It was about helping people get fit, helping people change their mindset, their quality of life.

00:07:58.720 And if we did that and we focused on that, the money, the results, everything else came.

00:08:05.180 And so if you're a small business owner out there and your first response to the question of why does your business exist is for you to say to make money, you are not seeing it clearly.

00:08:15.980 And you will collapse the time by a lot from where you start to where you're trying to go by seeing it as a service, seeing it as problems to solve.

00:08:28.400 And the better that I solve the problem, the more customers I'm going to get.

00:08:32.920 All right.

00:08:33.220 So where you're at is a normal place.

00:08:37.040 It's easy to get overwhelmed because we're starting at zero and we look at the price of some of these things and we see houses that are $10 million or we see cars that are a million dollars.

00:08:47.040 And we see all these things and we're like, it's unfathomable whenever you're at that beginning stage, because, dude, you probably got 200 bucks, man.

00:08:54.800 You're trying to figure out how to eat.

00:08:56.220 OK, but as somebody who has went from that to where I am now and where I think you're trying to go, we just have to focus, like you said, on winning one day at a time.

00:09:06.120 Getting very clear on deconstructing the process from where you want to be to where you want to go backwards.

00:09:11.920 OK, where do you want to go and how are you going to get there and how does that equate backwards to where you are now and what do you have to do to work forward?

00:09:20.340 And I would spend that's not something that you could answer in five seconds.

00:09:24.080 That's something you need to sit down.

00:09:25.940 You need to really think about.

00:09:27.080 It's probably helpful to have a whiteboard or something like that and really just work backwards from where you're trying to go to where you are.

00:09:33.620 And then you'll know what the steps are to get there.

00:09:36.120 And guys, this isn't crazy.

00:09:38.000 This isn't rocket science.

00:09:39.120 It's not magic.

00:09:40.280 It is the result of doing the things that you know you need to do, even when you don't feel like doing them, which is discipline.

00:09:48.480 And that's what we talk about with the Live Hard program and the 75 Hard program.

00:09:52.480 Most people's problem isn't that they don't know what to do or can't figure out what to do.

00:09:56.540 It's that they can't do the thing they know they need to do when especially they don't feel like doing it.

00:10:01.120 And if you can fix that problem and you can fix the problem of adhering to anything, now your options are limitless because you're able to pick any plan you want to pick and you'll be able to follow that plan and get where it is you want to go.

00:10:13.600 So my advice to you is to collapse the time frame down by deconstructing where you want to be back to where you are and understanding that if you focus 100% on making the best product,

00:10:31.360 the best solution, making sure that whatever your customers, in your case, it's going to be these businesses that you're working with are thrilled with the results that you provide, you won't have a problem getting where you want to go.

00:10:42.800 All right.

00:10:43.140 It's when people start to think about the money that they're going to get from these businesses, like most of the marketers that do what you do, they're thinking, how can we charge this company a lot of money and how can we automate the process and make it easy on us and give them enough results where they're not pissed off?

00:11:02.020 Satisfied.

00:11:02.500 Yes.

00:11:02.840 And that's where people really mess up.

00:11:05.140 They look at it as customer satisfaction.

00:11:08.420 Customer satisfaction is very simply you doing enough to not piss the customer off.

00:11:17.480 They're satisfied.

00:11:18.440 Right.

00:11:18.680 All right.

00:11:18.960 Does that sound like a business that you can go scale based on word of mouth, which is how people buy?

00:11:25.200 People don't believe ads.

00:11:26.700 People don't believe marketing.

00:11:28.200 They go off word of mouth.

00:11:29.740 So your job as a marketer is to bring awareness that creates the conversation amongst individuals that said, hey, what did you see about these guys?

00:11:37.240 Or did you see this company out here?

00:11:38.700 Blah, blah, blah.

00:11:39.100 I'd say, yeah, I dealt with them, dude.

00:11:40.180 They're awesome.

00:11:41.520 Or, yeah, I dealt with them, dude. 1.00

00:11:43.140 It's totally bullshit. 1.00

00:11:44.380 Right. 1.00

00:11:44.620 Okay.

00:11:44.960 And that's the conversation.

00:11:46.340 So you bring the awareness.

00:11:47.620 The conversation happens based upon the results that you deliver.

00:11:50.780 And the problem is most people never see that conversation.

00:11:53.600 So they think it's not happening and they think they can get by by, you know, sort of screwing their customers or doing the least amount or charging the most for the for the shittiest product.

00:12:04.700 And guys, people are just smarter than that.

00:12:06.800 They're way smarter than that.

00:12:08.380 They're way smarter than you give them credit for.

00:12:10.260 They may not to your face tell you, hey, this is what I think of your product or service, but they're not going to call you back and they're not going to refer you to someone else who wants, you know, to grow their company.

00:12:20.640 Yeah.

00:12:21.420 Let me ask you, I feel like, you know, we've we've had talks before and you've mentioned this and I'm probably not going to say it as eloquently as you will.

00:12:30.000 But you said something to the effect where, like, you know, those, you know, in that 10 year span of time where you had nothing, wasn't really making any money.

00:12:37.960 Sometimes all you had was those visions and dreams of the Coontoshes.

00:12:43.560 Yes.

00:12:44.240 Can we talk a little bit about that?

00:12:45.560 Yeah.

00:12:45.960 I mean, dude, there's a lot of people out there.

00:12:47.740 I actually argue with Gary V about this quite a bit because Gary is from New York.

00:12:52.740 He doesn't drive cars.

00:12:54.360 Can't drive cars.

00:12:55.020 Yeah, that's right.

00:12:55.640 He's never been around car culture. 0.98

00:12:57.340 So there's been some times and I love Gary, by the way, but there's been some times where we've had some back and forth because he's shitting on these. 0.83

00:13:05.780 He's like, man, you go out and other guys do this, too. 0.94

00:13:08.560 You know, they say, oh, you want to be broke?

00:13:11.320 Go buy cars.

00:13:12.340 Well, look.

00:13:13.240 Yeah, that's one way to look at it.

00:13:14.800 Or you could look at it like for me where I was passionate about cars my whole life.

00:13:18.960 And because I wanted to have these kind of cars, I worked my ass off.

00:13:23.540 And as I worked my ass off and I created more and more and more jobs, all right, I became more successful. 0.75

00:13:32.100 And now because I've hit all those financial goals and I have all the material shit that I want, somewhere along the line, I could tell you exactly when it was.

00:13:41.440 It was 2014 for me.

00:13:43.400 It flipped from I need to win to I need to help my team win.

00:13:47.960 I need to focus my effort on them.

00:13:50.360 I need to help them grow.

00:13:51.560 I need to help them.

00:13:52.580 And so, you know, this whole thing of like these material goals are selfish.

00:13:57.360 They only are selfish if you never convert over to the bigger purpose and the bigger mission.

00:14:02.160 And most people do because I could tell you this. 0.99

00:14:05.080 Once you have a few cars and once you have a nice house and once you have some shit, it loses its luster. 0.99

00:14:11.800 It's no different than when you guys go out and buy a new pair of Jordans and a week later, you're like, I don't give a shit, right? 0.99

00:14:18.020 It's the same thing, only it's on a big scale. 0.91

00:14:20.540 So what happens is, is you naturally cross over from being this person who had all these materialistic dreams to having purposeful, meaningful missions in your life that benefit other people.

00:14:32.700 And no one talks about that.

00:14:34.260 No one ever talks about that because the reality is most people never get there.

00:14:37.900 But I'm going to tell you this, there are a gazillion times I wanted to quit there.

00:14:44.180 I can't even tell you how many times, bro.

00:14:47.460 Literally almost every day for the first 10 years, because, dude, it was we're doing all this work.

00:14:52.840 We're not making any money.

00:14:53.760 Not seeing any, not getting anything, dude.

00:14:56.060 And, uh, you know, those visions and those goals are the things that keep you going when, you know, you don't feel like keeping going.

00:15:05.600 And, uh, you know, people either get that or they don't, but I'm here to tell you, and this is the truth.

00:15:12.020 And you shouldn't listen to any single person that tells you anything like that.

00:15:17.360 Your materialistic goals are selfish or they're self-centered or they're immoral or they're bro. 1.00

00:15:23.380 That's fucking loser talk. 1.00

00:15:24.880 All right. 1.00

00:15:25.740 Losers say that shit because they're never going to have it. 1.00

00:15:28.500 They don't think of the big picture when you have big goals and you have big dreams and you do all these things. 1.00

00:15:33.760 You, you become, it's, it's, it's the same thing we talk about all the time.

00:15:38.060 You got to be selfish before you're selfless.

00:15:40.880 And that has to be a natural progression of your life.

00:15:44.380 And it has to happen in reality.

00:15:46.180 So, uh, most people never talk about this.

00:15:48.820 Most people never talk about switching over from, you know, goals for yourself to goals for everybody around you.

00:15:54.500 And the truth is when you make that transition over, it gets way better.

00:15:58.440 It's way more fun.

00:15:59.300 It's way more fun to see your friends win, your people win.

00:16:02.700 It's way more fun to see people that work for you go out and buy, you know, million dollar, multimillion dollar homes and drive nice cars. 1.00

00:16:10.040 That shit is awesome. 0.96

00:16:11.260 It is the coolest thing ever, but nobody ever talks about that, you know? 0.99

00:16:15.280 So I, yeah, man, those visions and those dreams, this is why I'm a big believer in vision boards. 0.96

00:16:20.100 As much as people, you know, might shit on them and say, Oh, you don't fucking, yeah, you don't need it, but it's a good reminder. 0.84

00:16:26.380 And I tell you this, I think there's a real quantum physical metaphysical reality to visualization and producing reality. 0.99

00:16:32.640 Because when I go look at my vision board from 15 years ago, everything that's on it, every single motherfucking thing I have, every single one it's happened.

00:16:42.200 So, you know, I, I don't put any value into people that don't talk about those things. 0.72

00:16:47.160 I think a lot of people, once they start making money, they try to act cool.

00:16:51.960 Like it doesn't matter.

00:16:53.160 They try to act cool.

00:16:54.240 Like they're just doing it.

00:16:55.320 Like, I'm just a winner.

00:16:56.360 I just want to compete.

00:16:57.420 Blah, blah, blah, bro.

00:16:58.720 Listen, dude, like, what are you going to do? 1.00

00:17:01.080 Sit in your front of your computer for fucking ever. 0.99

00:17:02.860 And just talk about, you know, making money and not do anything with your life. 1.00

00:17:05.860 Right.

00:17:06.240 Like, bro, I'm here to live some life, bro.

00:17:08.700 I'm going to drive cool cars.

00:17:09.900 I'm going to live in nice houses. 0.86

00:17:10.980 I'm going to travel whatever the fuck I want to do. 0.95

00:17:13.220 And that's that. 0.98

00:17:13.980 Well, the truth is a lot of people eat because of that too.

00:17:16.440 That's the whole point, bro.

00:17:18.520 We just, we were just at a company event last night with 700 people at it.

00:17:24.460 All these families, all these children.

00:17:26.300 I was talking to Eric Greitens.

00:17:27.500 He was up there and we were talking about it.

00:17:29.320 And I was saying, dude, you know, what's crazy.

00:17:31.360 10 years ago, it was just a bunch of us dudes sitting around drinking beer.

00:17:34.760 Now look at all this.

00:17:35.860 Look at all these people that are married.

00:17:37.340 Look at all these kids.

00:17:38.360 They're all going to school.

00:17:39.400 They're all eating.

00:17:40.060 These people are all providing for their families.

00:17:42.240 And I was talking about how like fulfilling that is to see, which I don't really take

00:17:47.560 too much time to sit down and like smell the roses.

00:17:50.280 But when I do, it's not looking at my cars.

00:17:53.020 It's looking at the things I'm talking about.

00:17:56.100 Like last night, dude, how cool was that?

00:17:58.220 Seeing all the families running around, all the kids running around, everybody having a

00:18:02.600 good time. 0.99

00:18:03.320 Dude, that is, that's what the fuck it's about. 1.00

00:18:06.180 All because you wanted a fucking coon time. 1.00

00:18:07.860 Yeah. 0.99

00:18:08.140 And everybody's crazy and everybody told me I was greedy and materialistic and a piece 0.99

00:18:13.140 of shit for saying I wanted cool stuff. 0.99

00:18:15.400 So you don't have to pick this or that. 0.99

00:18:18.080 They happen both. 0.96

00:18:19.500 If you keep going, I fucking love it, man. 0.98

00:18:21.440 I love it. 0.96

00:18:22.560 Guys.

00:18:22.980 Andy question.

00:18:23.720 Number two, man.

00:18:26.640 Hey, Andy, I appreciate all that you do, brother.

00:18:30.240 Seriously.

00:18:31.460 My question for you is on business supply and diversity and products.

00:18:36.400 I have a skincare line for men.

00:18:39.340 No, we aren't crying in the pool while we make them.

00:18:42.460 Just great ingredients.

00:18:43.620 Don't lie.

00:18:45.520 Don't lie.

00:18:46.840 I love this guy.

00:18:47.760 Yeah.

00:18:48.940 But just great.

00:18:50.160 You're about to sign up for his frequent.

00:18:51.540 Oh, yeah.

00:18:52.040 Sign me up.

00:18:55.620 He says, just great ingredients from body wash to beard wash and lotions.

00:19:00.380 All for men. 0.99

00:19:01.540 Free of chemicals.

00:19:02.420 You know, the good stuff.

00:19:03.140 I offer a variety of men's care line products.

00:19:07.900 And all in total, it's about seven different items.

00:19:10.520 I am planning to add about five more items to offer.

00:19:15.160 And I was told by a good friend of mine when I showed him what was next, that it was a little

00:19:20.280 overwhelming.

00:19:20.980 I guess my question is, in the beginning, because I am only two years in, is there such

00:19:27.460 a thing of too many options not being a good thing?

00:19:31.460 I think that's a genuine concern, all right?

00:19:33.260 Because a lot of people try to do this in business.

00:19:35.320 They try to make as much stuff as they can.

00:19:37.920 And what ends up happening is they don't understand.

00:19:40.000 They confuse the customer.

00:19:41.440 There's a theory that's out there.

00:19:43.840 And it's real.

00:19:44.380 I'm going to tell you this.

00:19:45.060 It's called the paradox of choice.

00:19:47.140 And the paradox of choice basically means when you give the consumer too many choices

00:19:53.540 to make, they will make no choice and they will leave.

00:19:56.420 All right?

00:19:56.780 So you have to make very certain that however you choose to present these products to the

00:20:03.080 consumer, that it's not confusing.

00:20:05.340 Now, there's some things to take into consideration with your friend's opinion.

00:20:09.160 Is he interested in men's skincare at all?

00:20:12.120 Or does it just look like the matrix to him because he doesn't have any interest in it?

00:20:16.340 Okay? 0.99

00:20:16.640 It might not be the best person to take advice from because maybe he doesn't give a shit. 0.99

00:20:21.160 Maybe he doesn't have a beard. 0.99

00:20:22.420 Maybe he doesn't care about chemicals being in his shampoo.

00:20:25.520 So we have to like think about who are we taking advice from?

00:20:30.160 Is this a potential consumer or is this just some dude?

00:20:32.820 All right?

00:20:33.220 It sounds like it's just some dude.

00:20:34.800 My advice would be to go out, find some people who are interested in what it is, and then

00:20:41.480 ask them.

00:20:42.200 And I bet that when you ask them, they're not going to be confused by 7 to 12 SKUs.

00:20:47.600 Most people won't.

00:20:49.140 But if you do this, if you say, hey, I've got this beard wash and it comes in this one

00:20:54.520 that makes your beard a little bit softer, this one that makes it extra soft, this one 0.98

00:20:58.560 that makes it, people will say, fuck, this is too confusing. 0.98

00:21:02.260 Give me the beard wash, right? 0.99

00:21:03.940 Like that's what it comes down to.

00:21:06.120 So yeah, it's a real thing to confuse your customer and it will push them out the door.

00:21:12.180 No question.

00:21:13.180 There's all kinds of analytical data that you could find about this, especially in e-com

00:21:17.080 where, you know, the more choices, the less conversion, the more clicks through a website,

00:21:23.420 the less conversion. 0.85

00:21:24.400 It's all based around the same principle, which is people get confused pretty fucking easy.

00:21:29.280 So I don't think if every SKU that you have is a different SKU, like let's say one's for

00:21:35.240 hair, one's for body, one's deodorant, one's for beard, that's not going to confuse somebody.

00:21:40.780 But when you have four different beard washes and five different deodorant, that's going

00:21:45.280 to confuse people.

00:21:45.960 People aren't going to buy it.

00:21:46.740 Right.

00:21:46.960 So that's how you should be thinking about it.

00:21:50.060 I wouldn't put too much into what that guy says unless he is a market expert, which I

00:21:56.440 don't think he is.

00:21:57.160 He just said it was his buddy.

00:21:58.320 Right.

00:21:58.980 Yeah.

00:21:59.520 Don't don't ask your quote unquote buddies what they think about your business.

00:22:03.340 All right.

00:22:03.600 This is a bigger problem. 1.00

00:22:05.680 Stop asking regular motherfuckers about your business. 1.00

00:22:09.240 They don't know shit. 1.00

00:22:10.440 Everybody thinks they know shit, but they don't know anything. 1.00

00:22:13.260 It's like whenever you guys were having your baby and all the other women had every fucking 1.00

00:22:18.400 thing to say about how you should do your shit. 1.00

00:22:20.920 Right. 0.99

00:22:21.280 It's the same thing in business.

00:22:22.840 You got all these people that have, you know, they think they're business experts because 0.98

00:22:28.360 I don't know, they bought shit at some point in their own. 0.98

00:22:30.500 I don't know. 0.99

00:22:30.960 I don't know why they think this.

00:22:32.100 They had a lemonade stand.

00:22:33.240 I don't know.

00:22:33.940 I don't know where it comes from.

00:22:35.440 It's like one of the, it's one of the main things people chirp in on with zero experience

00:22:39.540 and think that they're completely right.

00:22:41.180 And they're most of the time they aren't.

00:22:42.840 So you got to be very careful who you ask advice from because most of these people just

00:22:47.160 quite honestly don't know and they can lead you down the wrong path if you listen to the

00:22:51.320 wrong person.

00:22:52.120 So when you go out and you say, Hey man, what do you think of my products?

00:22:56.880 It should be to someone who's already consuming those products at some level, not just some

00:23:01.440 person that you're friends with.

00:23:03.020 Right. 0.99

00:23:03.240 You're giving them free shit to tell you that. 1.00

00:23:05.180 Yeah, for sure. 0.99

00:23:06.080 And, um, dude, you know, pretty much the rule of thumb is the simpler, the better the consumers,

00:23:12.500 um, they like a simple, they like easy.

00:23:17.040 They like the choice to almost be made for them because they get confused, you know, and

00:23:21.700 they don't know what to pick.

00:23:22.680 So if you are going to give them a choice, let's say, uh, between a certain product,

00:23:28.900 right?

00:23:29.760 You want to limit it to three.

00:23:31.500 Okay.

00:23:31.900 That's it.

00:23:32.460 That's the human brain can basically process three options.

00:23:35.740 If we're talking about competitive products like other brands, it's going to be good,

00:23:40.620 better, best.

00:23:41.380 What's, what's the decent, what'll get it done?

00:23:43.780 What's the in between and what's the absolute best.

00:23:46.080 And most consumers fall into one of those three categories.

00:23:48.640 And then when we talk about, um, you know, skew diversity, not talking about diversity

00:23:55.660 amongst one skew, we're talking about many different skews.

00:23:58.980 As long as you present it in a way that's understandable, I think you're going to be okay.

00:24:03.300 There's lots of companies out here that's offer hundreds of skews.

00:24:06.620 I own a couple companies that own, have hundreds of skews.

00:24:10.020 All right.

00:24:10.500 And we do just fine, but we present that in a very simple, easy to understand way.

00:24:15.360 And that's how you got to do it.

00:24:16.560 Yeah.

00:24:16.720 Let me ask you this too.

00:24:17.660 Uh, going back.

00:24:18.420 Cause first form started with 2009.

00:24:21.040 How many skews did you have when you guys first started?

00:24:24.720 One.

00:24:25.300 That was it.

00:24:25.940 There's just one.

00:24:26.540 That was it.

00:24:27.240 Yep. 1.00

00:24:27.600 Shit. 1.00

00:24:28.060 Yeah. 1.00

00:24:28.360 One.

00:24:28.880 And then we went to another and then we went to another and then we went, listen, you got

00:24:32.640 to remember, dude, I've never, we've never taken on investors.

00:24:35.380 Like this is all grown off of our money.

00:24:37.840 So we didn't have, you know, and by the way, that was a huge blessing because, and a lot

00:24:43.760 of people get really bitter about this.

00:24:45.180 I was bitter about this.

00:24:46.240 My entire business career, I never got investors.

00:24:49.280 I never had anybody give me a loan.

00:24:50.900 I never had anybody like, you know, float me.

00:24:53.500 And I saw all these other people that own similar businesses where they had rich parents

00:24:57.760 or they got an inheritance or they got finance or they raised capital.

00:25:00.800 And the thing is, I'm very thankful that I wasn't one of those persons because I had to get very

00:25:08.420 creative and which caused me to learn all the skill sets at a very high level.

00:25:13.600 And now 10 years later, 20 years later, if those guys are still around, which most of them

00:25:19.300 aren't from back then, the reason they aren't around is because they never had to use those

00:25:23.100 skills and they ended up burning through their money.

00:25:25.020 And that was that.

00:25:25.680 So don't be upset because you're having to bootstrap your business.

00:25:30.700 Look at it as an opportunity because in 10 years, you're going to have skill sets around

00:25:35.360 marketing, product development, how to manage, how to lead, you know, all these things that

00:25:40.900 make up a real business.

00:25:42.440 You're going to know very well where these people aren't because they always leaned on

00:25:46.020 a new check, another check, another investment, another raise, another this.

00:25:49.900 Those people are not great entrepreneurs, dude.

00:25:52.120 They're actually terrible. 1.00

00:25:53.260 They don't know what the fuck they're doing. 0.99

00:25:54.820 There's companies out here who have raised billions of dollars that are run by literal 1.00

00:25:58.900 morons because those people have never had to run something from the ground up. 0.98

00:26:03.380 So don't get upset. 1.00

00:26:04.800 I know this isn't the question, but don't get upset because you have to bootstrap because

00:26:09.560 in a long term, you're going to know way more than everybody else and you're going to be

00:26:12.840 way more effective than everybody else.

00:26:14.680 So, yeah, I love it, man.

00:26:17.480 There's a lot to that.

00:26:18.360 But at the end of the day, man, you know, you're not the first company that offered 12

00:26:25.540 SKUs.

00:26:26.200 You know what I'm saying?

00:26:27.280 Right.

00:26:27.600 Just make sure you make it simple.

00:26:29.900 You make it easy.

00:26:30.520 You make it clear.

00:26:31.760 Remember, if you offer more than three choices of the same SKU, people's decision might be

00:26:37.140 to walk away.

00:26:37.840 It's likely to be.

00:26:39.000 I like it.

00:26:39.500 Guys, Andy, our third and final question, question number three, Andy, I've played in

00:26:47.920 the NFL for the past five seasons.

00:26:50.420 In this past camp, I was fired for the fourth time and was not picked up by another team.

00:26:57.800 I had to try out with the Falcons after I got fired, but they didn't end up signing me. 0.99

00:27:01.820 Honestly, I'm feeling like a bitch. 0.98

00:27:03.980 I know I have a lot to be thankful for, but I'm pissed. 0.98

00:27:07.760 I want to be great at something, and I'm not sure if I should continue my football journey

00:27:13.060 or go all in on something else.

00:27:16.280 When is it time to call it quits, and how would I figure out what to do next?

00:27:22.020 Right now, all I've been doing is training like a lunatic and listening to your podcast,

00:27:27.160 getting fired up and pissed off that I'm not making any progress.

00:27:30.600 Thanks.

00:27:31.040 All right.

00:27:31.340 Look, first of all, you are making progress, dude.

00:27:33.300 You just feel like you aren't.

00:27:34.420 Football is one of the greatest games in the world because it is literally parallel

00:27:40.660 to the principles of being successful in life.

00:27:45.260 Okay?

00:27:45.760 You're going to have to work really hard.

00:27:48.140 You're going to struggle.

00:27:49.540 You're going to get hurt. 0.99

00:27:50.760 You're going to get punched in the face, metaphorically. 0.99

00:27:53.940 Sometimes literally. 0.99

00:27:55.420 Yeah.

00:27:55.900 It's competition.

00:27:57.100 Yeah.

00:27:57.320 There's high competition.

00:27:59.220 You've got to work with a team.

00:28:01.440 All the skills of football are so parallel to business, and I'm so thankful that I come

00:28:06.900 from that background.

00:28:09.000 And the fact that you do and you've worked your way to that high of a level in that game

00:28:13.460 shows me that you have complete understanding of what it takes to actually be good or great

00:28:19.860 with a team.

00:28:21.180 All right?

00:28:21.360 Most people never have that perspective.

00:28:23.140 Remember this.

00:28:24.380 You've worked your ass off since you were a little kid to get all the way to the top.

00:28:29.360 And by the way, you have gotten to the top.

00:28:31.260 You were there for five years.

00:28:32.580 All right?

00:28:32.880 That's super commendable.

00:28:34.540 And I'm not here to make, you know, moral victories, but like my dream was to play in

00:28:39.420 NFL.

00:28:39.940 You know how many snaps I played in NFL? 0.99

00:28:41.660 Fucking none. 0.99

00:28:42.800 All right? 0.99

00:28:43.200 So be thankful and be grateful for where you're at.

00:28:46.000 Now, you have a decision to make.

00:28:48.280 Are you, and this is important, are you genuinely good enough?

00:28:52.920 Are you really good enough?

00:28:54.960 Okay?

00:28:55.660 And in business, when you face yourself with that question, am I really good enough, you

00:29:01.340 have a lot of time to get better because you can play the game for your whole life.

00:29:05.640 But in football, as we know, the career span is very short.

00:29:09.920 And regardless if your end is now or if it's three years from now, you're going to have

00:29:15.400 to start thinking about what you're going to do long term.

00:29:17.720 I would highly recommend business because you're a competitive individual.

00:29:21.080 You already know how to work.

00:29:22.580 And it's a game and it's a game.

00:29:25.340 It is a game.

00:29:26.280 Okay?

00:29:26.540 Once you get past the initial struggle of being able to eat and go out to a restaurant,

00:29:31.120 order some food, you know, take people out to dinner, all the extra money above that

00:29:35.620 is gravy money.

00:29:37.280 All right?

00:29:37.660 It just makes your life better.

00:29:38.780 But what you have to understand is that that's a game that you could play your whole life.

00:29:46.220 All right?

00:29:46.840 And because you're already playing this other game, you know, all the principles to play

00:29:50.880 it forever.

00:29:51.920 But in sports, bro, you have a limited window.

00:29:55.760 We don't know how long that's going to be.

00:29:58.100 And we got to be honest with ourselves.

00:29:59.960 Can I compete?

00:30:01.200 Am I good enough?

00:30:02.580 Am I going to, or am I going to waste another three years trying to hang on?

00:30:05.820 Because I wouldn't waste another three years in your 20s, dude, if you know you're not

00:30:09.400 good enough. 0.99

00:30:09.980 And this is not some fantasy shit. 0.99

00:30:13.400 You know, this is not like, you're so good. 0.99

00:30:16.100 You could do anything. 1.00

00:30:17.200 Motherfucker. 1.00

00:30:17.620 I believe in you. 1.00

00:30:18.060 I can't dunk a basketball, okay?

00:30:21.560 Like, I'm not playing in the NBA.

00:30:23.080 You know what I'm saying?

00:30:24.000 Like, it ain't happening, dude. 0.95

00:30:25.460 Like, I could sit here and say and listen to all the Andy Frisella shit I want, but that 1.00

00:30:31.040 fucking ball ain't going in that fucking hoop, dude. 0.99

00:30:33.120 So, we got to be real with what we're capable of, where we are, and, you know, how things 0.99

00:30:39.740 are.

00:30:40.100 So, I would have a very honest conversation with yourself.

00:30:43.080 Am I actually fast enough?

00:30:44.680 Am I strong enough?

00:30:45.780 Can I play?

00:30:46.560 Do I have an understanding of the game?

00:30:48.100 Or am I going to waste the next four years on the practice squad and never get a chance

00:30:53.400 to play?

00:30:54.220 All right?

00:30:54.540 Because I've seen a lot of my friends who have been, you know, very good athletes, but

00:31:00.800 not good enough to be, like, great or a starter at pro sports, and they've spent 10 years

00:31:06.460 on the B-League.

00:31:07.840 Chasing that.

00:31:08.320 Yeah, dude. 1.00

00:31:09.040 And then they regret it because they're like, fuck, I fucking wasted 10 years. 0.99

00:31:12.860 You don't want to be that guy. 1.00

00:31:14.020 All right?

00:31:14.520 Have an honest conversation with yourself, tell yourself the truth, and then make a decision

00:31:18.920 about what you're going to do.

00:31:19.860 So, the good news is, is that you understand exactly how business works and to build an

00:31:27.220 organization, even if you think you don't.

00:31:29.940 Dude, my best people that I've ever had in business played high-level football because

00:31:35.260 they all get it.

00:31:36.400 We got to work as a team.

00:31:37.960 If we're going to win, guess what we got to do? 0.99

00:31:39.960 We got to execute on this fucking play, this play that we're getting ready to run right 0.99

00:31:44.280 now. 1.00

00:31:44.660 If we mess that up, it's going to mess up the game.

00:31:47.720 So, what do we got to do?

00:31:49.340 We got to all execute in unison.

00:31:51.360 We got to all do our jobs.

00:31:52.620 And if we all do our jobs, the ball moves down the field.

00:31:54.840 It is that simple.

00:31:56.200 Winning is very simple.

00:31:57.960 You guys think it's complicated because we got all these knuckleheads on the internet

00:32:01.220 trying to tell you it's this, it's that, it's this. 0.98

00:32:03.140 It's very fucking simple. 0.97

00:32:04.940 What is this thing right in front of your face? 0.99

00:32:07.260 What is it?

00:32:07.840 Whatever it is you're working on, whether it's a workout, whether it's a book, whether it's 0.99

00:32:12.440 a project, whether it's whatever, whether it's fucking building a toothpick house, 0.98

00:32:17.540 whatever you're working on, you're frying French fries. 0.99

00:32:21.760 They need to be perfect French fries.

00:32:24.020 Okay. 0.99

00:32:24.600 The toothpick house needs to look like the fucking toothpick Mahal. 0.99

00:32:29.020 All right. 1.00

00:32:29.600 Like it needs to be perfect.

00:32:31.200 Everything we do that's right in front of us.

00:32:33.640 If we do that perfect, it builds as a habit.

00:32:36.880 And this is why people really mess up their lives because let's take the example of the

00:32:41.280 French fry guy, the French fry guy.

00:32:43.620 He says, all I'm doing is cooking French fries, man.

00:32:47.760 Like this doesn't matter.

00:32:48.880 But when I get the opportunity to cook the burgers, I'm going to cook some good burgers.

00:32:53.180 Okay.

00:32:53.580 But you never get the opportunity to cook burgers because you don't make good fries.

00:32:57.380 All right.

00:32:58.260 So we have to understand whatever it is that we have in front of us, we do that perfect.

00:33:03.480 And when we do that perfect, we learn a new skill.

00:33:06.340 And more importantly, we create a new habit of detail oriented execution.

00:33:11.940 And when you take that habit and you apply it to the next thing and the next thing, it's

00:33:16.660 not about the fries.

00:33:17.840 It's not about the burger.

00:33:19.080 It's not about managing the shift at McDonald's.

00:33:21.700 It's about the habit that you're creating of executing on the thing that's right in front

00:33:26.360 of your face.

00:33:27.020 And when you do that over and over and you build that habit, then it becomes unlimited

00:33:32.040 where you can go with that skill because most people don't have it.

00:33:35.340 Most people say, like I said, oh man, I'm just cooking the fries.

00:33:39.360 What are you getting upset about?

00:33:40.560 I'm just cooking burgers.

00:33:41.880 What are you getting upset about?

00:33:42.740 I'm just packing boxes.

00:33:44.120 You see what I'm saying?

00:33:45.640 So most people do, what do you get upset about their whole lives?

00:33:48.660 And then they can't figure out why they're upset, right?

00:33:50.800 You have to be good at this thing right in front of you.

00:33:53.380 And then the next thing that comes at you, be great at that.

00:33:56.680 And the next thing that comes at you, be great at that.

00:33:59.100 And you're developing a habit of greatness.

00:34:01.160 And bro, I know so many people that are, listen, man, and I don't mean this to be disrespectful.

00:34:07.980 I'm just telling you the truth.

00:34:09.120 I know dudes who are literally on the spectrum of autism who are extremely successful because

00:34:15.340 they can master what I'm talking about where the normal person cannot.

00:34:19.980 They overthink it.

00:34:20.960 They can't figure it out.

00:34:22.300 One of the most successful dudes I met in my whole life was autistic. 0.99

00:34:26.400 But the only reason he was great is because everything that came his way was fucking perfection, 0.99

00:34:31.560 dude. 0.99

00:34:32.140 And he built that habit.

00:34:33.740 And then people around him saw that he did it that way.

00:34:36.060 So they did it that way.

00:34:37.040 And he built a hell of a company by just being great at the thing that you're working on.

00:34:41.940 And that's what being great is about, dude.

00:34:43.720 It's about executing perfect at the details over and over and over until it becomes a habit.

00:34:48.440 And then everything that comes your way, you're executing.

00:34:51.240 But getting back to this guy, look, dude, you know what it takes to win.

00:34:56.780 You know what it takes to work with a team.

00:34:58.600 You know all this secret sauce that nobody understands, dude.

00:35:02.300 And you should be very grateful to be where you're at with this because, dude, you just got a first-class

00:35:07.880 education on what it takes to win in business.

00:35:10.260 If we all execute the play, the ball moves down the field.

00:35:13.460 If we all execute the next play, the ball moves down the field.

00:35:16.860 If we keep executing the play, the ball goes in the end zone, points go on the board.

00:35:21.180 We keep doing that over and over and over again.

00:35:23.260 All of a sudden, we're winning championships, dude.

00:35:25.280 It's that simple.

00:35:26.840 Okay?

00:35:27.060 This is why Nick Saban back in the day when he was coaching, not back in the day, last year.

00:35:31.800 All right?

00:35:32.160 When he was coaching, he would start practice over or start a station over if the guys weren't

00:35:38.140 executing perfectly.

00:35:40.520 Okay?

00:35:40.960 So, if that's the greatest coach that ever lived or definitely one of them, you can't

00:35:44.820 even argue with me on that.

00:35:46.340 All right?

00:35:46.500 He's in the books for sure.

00:35:47.500 Yeah.

00:35:48.060 He's one of the greatest coaches of all time.

00:35:50.260 John Wooden, Nick Saban, Bill Belichick, you know, Lou Holtz.

00:35:54.660 These guys all have something in common.

00:35:56.840 And you know what it is?

00:35:58.340 You're doing the thing in front of you perfect every single time.

00:36:01.840 And that's what success is about, bro.

00:36:04.500 So have an honest conversation with yourself.

00:36:07.100 Decide what it is you want to do.

00:36:08.400 You realize, instead of being down and saying, man, I didn't make it the way I want, that's

00:36:13.960 another thing.

00:36:15.520 Don't dwell after you make the decision.

00:36:17.600 Just move and go.

00:36:19.040 Close the book and move on.

00:36:21.280 A lot of pro athletes struggle with this.

00:36:24.000 They close the book and then they can't find, and then they're lost.

00:36:28.100 And they get into alcohol or drugs or they ruin their lives because they can't find a

00:36:34.160 new purpose.

00:36:34.720 So close the book, bro.

00:36:36.440 Be proud of what you learn.

00:36:37.660 Understand the skill set and the equipment and the knowledge that you took to win from

00:36:42.920 that experience and start applying it in another place.

00:36:45.900 And you know, you're going to get where you want to go.

00:36:47.780 You said you wanted to be great at something.

00:36:49.600 You have all the tools and experience to be great at anything. 0.95

00:36:52.500 I fucking love it, man. 0.93

00:36:53.760 I love it. 0.99

00:36:54.240 That's a hell of a way to start a week.

00:36:55.960 Yeah.

00:36:56.420 Guys, Andy.

00:36:57.480 That was three.

00:36:58.220 All right, guys.

00:36:58.840 Let's go have a good week.

00:36:59.900 We'll see you tomorrow on CTI.

00:37:01.560 Don't be a hoe. 1.00

00:37:02.560 Show the show.

00:37:03.100 Yeah.

00:37:04.220 Went from sleeping on the floor.

00:37:05.860 Now my jewelry box froze. 1.00

00:37:07.580 Fuck a pole. 1.00

00:37:08.360 Fuck a stove. 1.00

00:37:09.240 Counted millions in the cold. 1.00

00:37:10.900 Bad bitch. 1.00

00:37:11.740 Booted slow. 1.00

00:37:12.560 Got her on bankroll.

00:37:14.220 Can't fold.

00:37:15.100 Doesn't know.

00:37:15.900 Headshot.

00:37:16.720 Case closed.

00:37:17.560 Closed.

00:37:17.840 Closed.

00:37:17.940 Closed.

00:37:18.040 Closed.

00:37:18.100 Closed.

00:37:18.160 Closed.

00:37:18.540 Closed.

00:37:18.600 Closed.

00:37:18.660 Closed.

00:37:19.040 Closed.

00:37:19.540 Closed.

00:37:19.660 Closed.

00:37:20.040 Closed.

00:37:20.100 Closed.

00:37:20.540 Closed.

00:37:21.040 Closed.

00:37:21.540 Closed.

00:37:21.660 Closed.

00:37:21.740 Closed.

00:37:22.040 Closed.

00:37:22.100 Closed.

00:37:22.600 Closed.

REAL AF with Andy Frisella - October 07, 2024

791. Q&AF： Feeling Overwhelmed By Goals, Product Choice Paralysis & Is It Time To Quit？

Episode Stats

Summary

Transcript

REAL AF with Andy Frisella - October 07, 2024

791. Q&#x26;AF： Feeling Overwhelmed By Goals, Product Choice Paralysis &#x26; Is It Time To Quit？

Episode Stats

Summary

Transcript

791. Q&AF： Feeling Overwhelmed By Goals, Product Choice Paralysis & Is It Time To Quit？