In this episode of Q&A, we have a special guest on the show today. He is a young entrepreneur who started his journey in marketing at the age of 19 and is now a full-time entrepreneur. In this episode, we talk about the importance of mental toughness and how to use it in your everyday life.
00:05:04.700These are all very important drivers, especially in the early days.
00:05:09.820When I first started in business, I've told you guys a number of times, I'm a huge car guy, and I've been motivated by cars my entire life.
00:05:17.740I saw a Lamborghini Countach when I was eight years old.
00:05:20.700I played with Hot Wheels, remote control cars, micro machines.
00:05:24.420Cars have always been a huge driver for me.
00:05:27.920And we have a lot of people out here who say, oh, materials, things are not good, and all these things.
00:05:34.720Bro, you can't listen to these people.
00:05:36.280They don't know what they're talking about.
00:06:34.960And you're going to start thinking about the other people that you work with.
00:06:38.440You're going to start thinking about them building their lives.
00:06:40.700You're going to start thinking about how important it is to take care of the people around you and what the mission is of your purpose of business.
00:06:49.420And if you want to shrink the time frame from when all those things happen, stop thinking in terms of your business existing to make money.
00:07:01.180And start thinking of your business as a way to solve problems that consumers have.
00:07:07.900And if you focus in on solving the problems and you take that serious from day one, you won't have to go through the lag time I had to go through.
00:07:40.760In your business, your job is to go out, bring awareness to the companies that you work with, bring them customers, help them build a brand.
00:07:49.040In my business back in those days and still today, it was about helping people change their lives.
00:07:54.240It was about helping people get fit, helping people change their mindset, their quality of life.
00:07:58.720And if we did that and we focused on that, the money, the results, everything else came.
00:08:05.180And so if you're a small business owner out there and your first response to the question of why does your business exist is for you to say to make money, you are not seeing it clearly.
00:08:15.980And you will collapse the time by a lot from where you start to where you're trying to go by seeing it as a service, seeing it as problems to solve.
00:08:28.400And the better that I solve the problem, the more customers I'm going to get.
00:08:37.040It's easy to get overwhelmed because we're starting at zero and we look at the price of some of these things and we see houses that are $10 million or we see cars that are a million dollars.
00:08:47.040And we see all these things and we're like, it's unfathomable whenever you're at that beginning stage, because, dude, you probably got 200 bucks, man.
00:08:54.800You're trying to figure out how to eat.
00:08:56.220OK, but as somebody who has went from that to where I am now and where I think you're trying to go, we just have to focus, like you said, on winning one day at a time.
00:09:06.120Getting very clear on deconstructing the process from where you want to be to where you want to go backwards.
00:09:11.920OK, where do you want to go and how are you going to get there and how does that equate backwards to where you are now and what do you have to do to work forward?
00:09:20.340And I would spend that's not something that you could answer in five seconds.
00:09:24.080That's something you need to sit down.
00:09:27.080It's probably helpful to have a whiteboard or something like that and really just work backwards from where you're trying to go to where you are.
00:09:33.620And then you'll know what the steps are to get there.
00:09:40.280It is the result of doing the things that you know you need to do, even when you don't feel like doing them, which is discipline.
00:09:48.480And that's what we talk about with the Live Hard program and the 75 Hard program.
00:09:52.480Most people's problem isn't that they don't know what to do or can't figure out what to do.
00:09:56.540It's that they can't do the thing they know they need to do when especially they don't feel like doing it.
00:10:01.120And if you can fix that problem and you can fix the problem of adhering to anything, now your options are limitless because you're able to pick any plan you want to pick and you'll be able to follow that plan and get where it is you want to go.
00:10:13.600So my advice to you is to collapse the time frame down by deconstructing where you want to be back to where you are and understanding that if you focus 100% on making the best product,
00:10:31.360the best solution, making sure that whatever your customers, in your case, it's going to be these businesses that you're working with are thrilled with the results that you provide, you won't have a problem getting where you want to go.
00:10:43.140It's when people start to think about the money that they're going to get from these businesses, like most of the marketers that do what you do, they're thinking, how can we charge this company a lot of money and how can we automate the process and make it easy on us and give them enough results where they're not pissed off?
00:11:29.740So your job as a marketer is to bring awareness that creates the conversation amongst individuals that said, hey, what did you see about these guys?
00:11:47.620The conversation happens based upon the results that you deliver.
00:11:50.780And the problem is most people never see that conversation.
00:11:53.600So they think it's not happening and they think they can get by by, you know, sort of screwing their customers or doing the least amount or charging the most for the for the shittiest product.
00:12:04.700And guys, people are just smarter than that.
00:12:08.380They're way smarter than you give them credit for.
00:12:10.260They may not to your face tell you, hey, this is what I think of your product or service, but they're not going to call you back and they're not going to refer you to someone else who wants, you know, to grow their company.
00:12:21.420Let me ask you, I feel like, you know, we've we've had talks before and you've mentioned this and I'm probably not going to say it as eloquently as you will.
00:12:30.000But you said something to the effect where, like, you know, those, you know, in that 10 year span of time where you had nothing, wasn't really making any money.
00:12:37.960Sometimes all you had was those visions and dreams of the Coontoshes.
00:12:57.340So there's been some times and I love Gary, by the way, but there's been some times where we've had some back and forth because he's shitting on these.
00:13:05.780He's like, man, you go out and other guys do this, too.
00:13:08.560You know, they say, oh, you want to be broke?
00:13:14.800Or you could look at it like for me where I was passionate about cars my whole life.
00:13:18.960And because I wanted to have these kind of cars, I worked my ass off.
00:13:23.540And as I worked my ass off and I created more and more and more jobs, all right, I became more successful.
00:13:32.100And now because I've hit all those financial goals and I have all the material shit that I want, somewhere along the line, I could tell you exactly when it was.
00:13:52.580And so, you know, this whole thing of like these material goals are selfish.
00:13:57.360They only are selfish if you never convert over to the bigger purpose and the bigger mission.
00:14:02.160And most people do because I could tell you this.
00:14:05.080Once you have a few cars and once you have a nice house and once you have some shit, it loses its luster.
00:14:11.800It's no different than when you guys go out and buy a new pair of Jordans and a week later, you're like, I don't give a shit, right?
00:14:18.020It's the same thing, only it's on a big scale.
00:14:20.540So what happens is, is you naturally cross over from being this person who had all these materialistic dreams to having purposeful, meaningful missions in your life that benefit other people.
00:16:11.260It is the coolest thing ever, but nobody ever talks about that, you know?
00:16:15.280So I, yeah, man, those visions and those dreams, this is why I'm a big believer in vision boards.
00:16:20.100As much as people, you know, might shit on them and say, Oh, you don't fucking, yeah, you don't need it, but it's a good reminder.
00:16:26.380And I tell you this, I think there's a real quantum physical metaphysical reality to visualization and producing reality.
00:16:32.640Because when I go look at my vision board from 15 years ago, everything that's on it, every single motherfucking thing I have, every single one it's happened.
00:16:42.200So, you know, I, I don't put any value into people that don't talk about those things.
00:16:47.160I think a lot of people, once they start making money, they try to act cool.