869. Q&AF： Building Foundations Of Success, First 90 Days Of Business & How To Pivot
Episode Stats
Words per Minute
179.1796
Summary
In this episode of The Realists, we have Q and AAF on the show to talk about how they first met and fell in love and how they became the best friends they are today. We also talk about the 75 Hard Program, which is the world's most popular mental transformation program.
Transcript
00:00:00.000
What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye
00:00:20.780
to the lies, the fakeness and delusions of modern society and welcome to motherfucking
00:00:25.820
reality. Guys, today we have Q and AF. That's where you submit the questions and we give
00:00:31.140
you the answers. Now you can submit your questions a few different ways. Uh, the first way is
00:00:37.820
guys, you can still email these questions into ask Andy at Andy for salad.com or you
00:00:42.820
can go on YouTube, drop your question in the comments. We'll choose some from there as
00:00:46.360
well. If you want to call in, you go right down in the link in the YouTube description.
00:00:51.420
Is that right? Yeah. You're on it, man. Click it and fill it out. That's it. And maybe
00:00:56.680
we'll put you on the show and Andy will call you personally. Yep. All right. That's what
00:01:01.900
Q and AF is about. Now, if you're new, we have shows within the show. We're going to
00:01:06.180
have CTI tomorrow. That stands for cruise the internet. That's where we put topics on the
00:01:10.160
screen. We speculate on what's going on in the world. And we talk about how we, the people
00:01:14.540
have to solve these problems going on. Other times we're going to have real talk. Real talk
00:01:18.100
is just five to 20 minutes of me giving you some real talk. And then we're going to have
00:01:21.880
75 hard versus that's where people who have completed the 75 hard program come in. They
00:01:28.020
talk about how their life was before, how they use 75 hard to get their life back in order
00:01:34.580
and how you can do the same. Now, if you're unfamiliar with 75 hard, it is the initial phase
00:01:39.440
of the live hard program, which is the world's most popular mental transformation program. And
00:01:45.420
it is free. You can find the entire program at episode 208 on the audio feed. Again, that's
00:01:52.820
208 on the audio feed is not on YouTube. All right. With that being said, uh, there is also
00:02:00.000
a book you can buy on Andy for seller.com called the book on mental toughness, which goes through
00:02:05.380
all the ins and outs of the live hard program, plus a whole bunch of extra content on mental
00:02:10.040
toughness, why it's important, how to develop it and how to use it in your life. Okay. Uh, something
00:02:15.040
that we do different on this show is we do not run ads on the show. We're the biggest
00:02:18.860
show in the world that does not run ads. We ask very simply that you make us a little
00:02:23.000
deal. I won't talk about a whole bunch of stuff that I don't use. Uh, and you help us
00:02:28.620
grow the show. All right. I financed this show out of my own pocket. Um, and I do that because
00:02:35.060
I'm here to provide value. All right. So just do a little, uh, solid for us and, uh, help
00:02:41.420
us grow the show. If it brings you value. Uh, we have a little thing that we say around
00:02:45.320
here. It says, don't be a hoe show. All right. What's up? What's going on? You got a clean
00:02:50.000
line up there. Huh? Yeah. You got freshened up. Oh yeah. Just now I just came right out
00:02:53.800
of there. I see. It looks nice. Yeah. Got the, got everything cleaned up. Yeah. How you
00:02:58.800
doing? Good. That's right. That's right. 60% of the time it works all the time. 60% of the
00:03:07.740
time. It works all the time. I like that, man. That's technically a hundred percent.
00:03:12.180
No, technically. Yeah. What's new with you, man? Uh, nothing. You know? Yeah. Here to
00:03:19.020
those days you get busy. I don't really see you that, that much, man. Well, you know, I
00:03:23.740
was on the toilet. Yeah. That's where I was. I just got to pull one of your moves where I
00:03:30.700
was like hiding. I, you know, listen, sometimes it's necessary. I know you go for like three
00:03:35.000
hours. Well, I mean, yeah. Where's DJ? You don't rush it. You can't rush those
00:03:39.340
things. Yeah. You know what I'm saying? It is funny though. Cause I was reminiscing
00:03:42.980
the other day and, uh, like when, when, when we first got around each other, got
00:03:48.420
together, I don't want that to sound, you know, homo sapien, but when we first got
00:03:51.880
together, bro, we were like synced up on everything. You know what I'm saying? Like
00:03:55.340
we, we, we like time to poops up, we worked out, you know what I'm saying? Like
00:03:59.120
Yeah. Everything was insane. Then we grew apart. Then we grew apart. You know, it's
00:04:05.400
natural. It happens in relationships. Yeah. We got rekindled this man. Yeah. I
00:04:09.300
agree. I mean, I already did my poop. Well, I don't know. It didn't work the
00:04:12.560
first time, you know, what do you mean? We grew apart. So like, how are we going to
00:04:17.680
rekindle it? Is it really going to work this time? I think we do a poop tomorrow
00:04:21.200
together. Okay. We start there. All right. I'll go right. Start small. Yep. Play bad. We used
00:04:25.620
to play battle shits. Yeah. That's true. Yeah, man. All right. Just a little
00:04:29.840
reminiscing there. Yeah. Yeah. So what we got today? We're going to make some people
00:04:34.380
better today. Yeah. As we always try to do here on Mondays. We got a young buck
00:04:39.540
for you. Yeah. Oh, before we get into this, we are within probably a week or two of
00:04:45.340
launching the MFCEO project. Just letting you guys know, you guys are asking me about
00:04:51.000
when that's going to launch. I'm really excited about getting that going. We have a lot of
00:04:54.920
cool stuff that goes along with it that you guys are going to be thrilled
00:04:59.480
about. So I just wanted to put that out there being asked a lot about it. It's
00:05:02.360
going to be some killer content. It's going to do the whole thing is awesome.
00:05:05.100
Yeah. Yeah. Excited for it. But yeah, we got a young buck here. Got a question
00:05:09.360
about early, early on decisions and habits. So let's, let's get Coleman on the
00:05:14.620
line. Who? Coleman. Coleman. Coleman. All right. It's not a strong name. Yeah.
00:05:19.240
That's good. Let's get Coleman to call. Here he is.
00:05:24.920
Hello. Coleman. What's up, dude? Hey, DJ. How's it going, man? I got, I got Andy
00:05:40.220
here. You are live on the show. Coleman. What's up, bro? Hey, Andy. How are you,
00:05:44.440
dude? What's up? Good. How are you guys? Good. Good. Just, uh, just trying to figure
00:05:51.360
out how we can help you today, brother. Yeah. So my question was, I am 21. I'm
00:05:58.360
almost out of college and what is the best or most important habit that I can
00:06:05.440
develop right now to develop real success? You know, not the stuff they teach me in
00:06:09.560
school. Yeah. Look, dude. Um, that's a good question, but at the end of the day,
00:06:15.520
it's very simple. Uh, discipline is the foundation of every single area of your
00:06:22.820
life. Okay. Whether it be your fitness, whether it be your business, whether it be
00:06:28.300
your relationships, if you have high discipline and you're able to cultivate
00:06:32.880
discipline and then keep it sharp, you are at a tremendous advantage over
00:06:37.880
everybody else, bro. Because most people will go through their lives and they
00:06:42.980
will wonder why they can do things sometimes and why they can't seem to do
00:06:49.700
things other times, which makes them reactive to the environment. And if you
00:06:57.280
really want to be successful, you have to learn how to control the controllables.
00:07:02.540
And that is only done through developing the skill of discipline. Meaning if you
00:07:08.420
can make conscious choices that align with your long-term outcomes, when it is
00:07:14.800
highly inconvenient or seemingly impossible, you are at a tremendous
00:07:19.180
advantage over everybody else. Because when everybody else has to make these hard
00:07:23.300
decisions, they're going to flake or they're going to falter, or they're going to
00:07:26.520
make an easier decision, or they're going to compromise, or they're going to cut a
00:07:30.220
corner. That's what our culture has become. Our culture has become, everybody's
00:07:36.320
figuring out how to do it the quick, easy way, not realizing that the quick, easy
00:07:43.260
way is actually the hard way. And if you can figure that out at 21 years old, brother,
00:07:49.540
you are going to be at a tremendous advantage over everybody else. I didn't figure this
00:07:54.560
out until I was in my late 30s. And I can tell you this, it's made a massive
00:07:58.480
difference in my life. So if I was 21 again, what I would do is I would recognize
00:08:06.180
that the foundation of all my success in every area of life is going to come down
00:08:10.920
to me making decisions that align with the outcome that I have set forth for
00:08:17.200
myself. And if I could cultivate the ability to adhere to a plan when I'm 21 years
00:08:24.720
old, then I can set any plan because I have really unlimited time or as much time
00:08:30.100
as any humans going to have at 21 to create the outcome I want. So dude, this
00:08:36.620
is all about understanding discipline is a skill. It is not a trait. It's not
00:08:43.280
something you're born with. It's something you have to develop. It's no
00:08:46.580
different than playing guitar. It's no different than shooting pistols. It's no
00:08:50.980
different than any other skill. It's no different than taking a shower. Okay. It's
00:08:55.680
perishable. If you don't take a shower every day, you're going to fucking stink. All
00:09:00.720
right. And that's the reality of discipline too. If you don't practice your
00:09:04.360
discipline day in and day out in an intentional manner, it's going to get
00:09:09.140
rounded off and it's going to get weak. And that's going to put you back amongst
00:09:13.540
your peers. If you want to excel amongst your peers, which is what you're asking.
00:09:18.860
Okay. You have to be able to make these decisions when it's inconvenient. And if
00:09:23.040
you can figure out how to do that, which by the way, I don't know, somebody that
00:09:27.280
you know has developed, you don't know, the most famous program for that in the
00:09:30.600
history of earth. If you could develop that and keep it consistent and accept
00:09:36.400
that that's what it is and it's in your control right now, bro, you're going to be
00:09:41.380
so far ahead of the game. I would trade places with you in one second. Real talk.
00:09:46.060
So, all right. Thank you. Yeah, bro. I mean, is that good or what do you, you got
00:09:53.180
anything else? Yeah. What are you going to school for? What were you about to
00:09:56.220
graduate with? I'm studying computer science and math.
00:10:00.620
That's cool. Yeah. Yeah. I mean, like, what are you going to do with that, though?
00:10:10.640
Or what do you want to do with that? I don't know yet. That's the problem. I feel like that's
00:10:15.680
it. Like, that's a lot of young people. Yeah. Well, dude, that's why I'm saying so. That's
00:10:19.860
why I'm saying this is such a fundamental foundational skill because, bro, like, look, when you're
00:10:26.820
in business, you've got to make decisions that are inconvenient, that are correct. When
00:10:33.040
you're choosing to be fit, it's the same thing. In relationships, it's the same thing. In any
00:10:39.480
area that you want to excel at in your life, the foundation, brother, is always going to
00:10:44.400
be your ability to make the decisions that align with the long-term vision of your life
00:10:49.960
in the short term. It's that's just what it is. And if you could accept that reality,
00:10:57.180
bro, and really work on that right now, whatever path you choose is going to be obtainable and
00:11:04.440
easier because you have you have the understanding of how to make the right decision in the short
00:11:10.480
term. So most people lack this ability, dude. And I know I know, you know, you're 21 and you're
00:11:17.680
kind of just getting out there in the world. But dude, I could tell you as someone who's
00:11:21.080
double your age, uh, most people don't have this, bro. They just don't have it even now.
00:11:28.420
Oh, fuck. No, they don't fucking have it at 40. They don't have, they don't have it. They
00:11:32.260
don't live their life with that. They live their life on the ebbs and flows of the momentum
00:11:36.680
that they happen to catch because as humans, we all catch momentum sometimes. And, uh, it's
00:11:42.560
usually when times have gotten pretty bad and we're desperate against the wall and we start
00:11:46.780
to act with urgency. Well, uh, if you can act with urgency all the time, you can make a
00:11:53.780
lot more progress, but if you just make the proper decisions as you go, you don't really
00:12:00.140
even need that much urgency. It'll just be, the progress will be steady. It's just the
00:12:04.740
way it is. Yeah. So bro, if I was you, that's what I'd focus in on, man.
00:12:09.680
All right. All right, brother. Well, I appreciate it. Coleman. Thanks dude.
00:12:17.260
Hey, make sure you bring a Ford DT next Sunday. I'll be there.
00:12:29.540
We'll see what we can do, bro. I appreciate you.
00:12:31.780
All right. Thank you guys. All right. See you Coleman.
00:12:37.100
Yeah. That's such a, I feel like that's probably one of the hardest things for, for the young,
00:12:41.580
younger generation to do. It's like, they just spent four years, you know, in school and it's
00:12:46.520
like, all right, what now? You know what I'm saying? It's like, you gotta go, but like,
00:12:50.580
well, I mean, look, dude, yeah. What now? But whatever you choose, you want to be able to execute
00:12:55.440
it on. Like, dude, the problem most people have is not knowing what to do. It's being able to do
00:13:01.680
what they actually want to do. And so they don't pick things that they actually want to do because
00:13:07.680
they don't believe they have the skillset to follow through and make it happen. So they end up choosing
00:13:12.980
something that they believe they are capable of, which ultimately makes their life turn out in a way
00:13:17.920
that they don't want. And that's what we hear from all of our friends and our parents and our teachers.
00:13:22.920
Hey, you need to be a little bit more realistic. At least that's what I was told. I think we're all
00:13:27.260
told that. Um, and if we were able to realize that if we could just develop the skillset to adhere to
00:13:37.920
a plan, nothing's impossible, man, especially when you're 21 years old and you have all this time to
00:13:44.960
do it. You see what I'm saying? 100% man. I love it. Well, Coleman, appreciate the question. Uh,
00:13:49.960
let's get to question number two. This is a right. I love hearing those questions from
00:13:52.760
young guys. Yeah. Like I love talking to the young bucks. It's my bro. If I was, if I was,
00:13:59.940
if I was 21 years old and I could develop what I just told him, Holy shit, bro. I'd murder fucking
00:14:06.780
everybody. I mean, it would be like, you know what I'm saying? Like just thinking of the progress I've
00:14:12.400
made in the last, you know, six to eight years living this way, you know, it's just my only regret
00:14:20.060
is I wish I had figured it out when I was younger. You know, no one ever told me that discipline was
00:14:24.360
something you could develop. I thought it was something people were born with. Or is that
00:14:28.360
important? Yeah. Yeah, that's right, dude. And it's the, it's the foundation of everything. It's
00:14:33.380
the foundation of being a good parent. It's the foundation of being a good, a good husband or
00:14:38.480
wife. It's the foundation of making money. It's the foundation of fitness. It's the founder. It's
00:14:44.120
the core principle of achievement and fulfillment and success in every area of your life. And the
00:14:51.640
people who don't have it, they make up all these excuses as to why their life ended up the way
00:14:56.460
that it ended up when in reality, they just couldn't make the decisions in the short term that
00:15:01.260
they needed to make to get where they wanted to go. And so they did it. And that's that.
00:15:06.460
It's real, man. Well, guys, question number two. This might be a little older, Buck, maybe.
00:15:13.240
Let's get, let's get question number two, guys. Andy, I am a combat veteran, father of eight
00:15:19.820
with one on the way, former congressional staffer, went to night school after the military, earned
00:15:26.020
an MBA while working full time, not a flex because higher education is a joke, but I, but to prove
00:15:31.540
to myself and to prove that I could see something to completion. I am thinking about walking away
00:15:38.760
from a 10 year insurance career where I handled high net worth clients, including being responsible
00:15:45.120
for coverage on your car collection. At one point, I am in the process of launching a solo
00:15:51.300
cleaning business, stars and stripes cleaning company to take control of my future and build
00:15:56.600
real freedom for my family. Wait, this guy, he say handle insurance on my collection or
00:16:02.620
I don't know. It was just an example. Like, oh, got it. Big car collections. I was going
00:16:05.660
to say. No. But he says, I've got grit. I got discipline and a service first mindset. If
00:16:15.360
you were me, how would you attack the first 90 days to gain traction, dominate my area and
00:16:23.020
scale to scale to something meaningful? First 90 day checklist, I guess, for a brand new business.
00:16:29.080
It's a cleaning business. What I would do is I would find the most prestigious, most active
00:16:39.900
voices on social media in your community. I would go and clean for them for free in exchange
00:16:48.760
for an honest testimonial on social media. And I would say, hey, I will come clean your office or I
00:16:56.040
will come clean your home or whatever. Did he say is like home or office, whatever, whatever they
00:17:01.560
got. Whatever you need me to clean your shoes. I clean your fucking shoes. You need me to clean
00:17:06.040
your dog's butthole after it fucking takes a shit. I'll make sure it's sparkly. Okay. Whatever the
00:17:11.640
fuck you got to do to make sure that those people say, holy shit. I have never, ever, ever had someone
00:17:21.740
clean my office this way or clean my home this way or clean my car this way and do it for free
00:17:28.120
to the loudest, most known people in your community that you can. And, you know, tell them to give me an
00:17:35.880
honest review on social media. That's an honest one. Not, hey, a positive review or a five-star
00:17:43.100
review or no. Hey, if I do a shitty job, say I did a shitty job. Okay. And if you make an honest
00:17:51.040
offer in good faith, one, people are going to take it. Two, if you do the job to the level that I know
00:17:58.700
you're going to do, you don't raise eight kids, go to night school, become all this shit without high
00:18:03.360
levels of fucking discipline. So when this man says, Hey, I have high levels of discipline and
00:18:07.640
grit. I believe it. Okay. Because the record shows that what he's talking about is hard.
00:18:13.500
Take some work. Yeah. So let's be real. You have the skills and that that's what I would do for the
00:18:20.880
first, you know, couple months. I wouldn't quit my career. I would not quit your job. I would
00:18:26.140
transition over. I cause like, dude, look, that's what most people fuck up at. Well, look,
00:18:32.960
you got to make enough money to pay your bills. Okay. When you're transitioning from a career to
00:18:37.240
a new business, you've got to do it in a way where you are covered, which means for most people,
00:18:42.660
that means decreasing their lifestyle, cutting all the waste. And this is what I'm recommending
00:18:47.320
for this gentleman. Cut all the waste out that you can get real tight on your budget. Start to
00:18:53.320
do these cleanings to the point where you're starting to get paid and transition over. When
00:19:00.800
you start to make enough money to survive doing the cleaning, not saying enough money to buy a
00:19:07.720
fucking Rolls Royce. When you can transfer your life from the previous career to the new career and
00:19:17.080
support it, that's when you'd make the jump. Okay. And so I would, uh, you know, give the first 90
00:19:24.140
days as a crossover period to create testimonials and word of mouth. Um, and, uh, yeah. And I would
00:19:32.700
make sure I would tell the only stipulation of the testimonials that I would be working to create,
00:19:38.660
like I said, would be to, for them not to tell anybody that you did it for free and that's it.
00:19:44.900
And then you're going to have a, you'll have a bunch of testimonials on your page. Uh, you'll
00:19:49.360
have a bunch of good word of mouth going around and you'll be off and running. Yeah. And that's that.
00:19:55.120
Yeah. What do you think when, when it comes to like people just getting going, I guess,
00:20:01.380
I guess my question is like, how do you, and not to say that this person would get like the
00:20:05.660
paralysis by analysis thing. Right. But like, you know, somebody that has, you know, high standards
00:20:10.940
and wants the best, how do you make sure, I guess, like self audit to make sure you're not getting
00:20:15.660
stuck in the, in the actual going piece of that? Well, look, entrepreneurship has a very common,
00:20:22.400
uh, theme amongst it, uh, and amongst high level entrepreneurs. It's, it's the mentality of going
00:20:29.640
and then adjusting. Okay. You want to launch when you're not ready and then make it better
00:20:34.840
as you go, which by the way, I've been working on this fucking thing with MF CEO guys for two
00:20:41.540
fucking years. I could have launched it a year ago, but guess what? I wanted to make it better
00:20:47.380
and I wanted to make it perfect. And I want to do this thing. And when I should have just fucking
00:20:52.540
put the motherfucker out and did it as we go. And I know all of you guys would be like, all right,
00:20:56.560
cool. But we, what my point in saying this is that you, sometimes you, no matter how seasoned you
00:21:02.220
are, no matter how many times you've done this, you have to remind yourself that you have to go
00:21:07.120
and then make the adjustments as you go. You don't, it doesn't become perfect. And then you
00:21:11.800
launch, you launch before it's fucking ready. And then you listen to what people say, you make the
00:21:16.720
adjustments and then you continue to improve. And you know, everybody falls back in that trap
00:21:22.300
because as entrepreneurs, when we represent, and people don't think about this, a company that we
00:21:29.120
create represents our fucking name. Okay. What do you want your name to say? Do you want it to say
00:21:38.460
you do things half-ass or do you want it to say, I do things fucking perfectly? I'm of that camp.
00:21:44.720
So when you are a person who wants a high level of reputation success built around you, your name
00:21:55.720
and your brand stalling until it's perfect becomes perfectly natural. But the problem is, is sometimes
00:22:02.280
those people never launch anything. Right. And then the market passes them by and then the opportunity
00:22:07.440
goes by. And then all of a sudden they're saying, I could have, would have, should have. And that's
00:22:11.100
where courage comes in. That's where the courage aspect of becoming courage is one of the biggest
00:22:15.720
things that people got to have to be successful, dude. It's you, you got to be willing to go and
00:22:21.360
then build it as you go. Yeah. Well, I think like, I think the key difference here too, I guess what I
00:22:26.700
was getting towards is more people who are just now starting. I think your situations, I think we
00:22:30.740
could safely say it's a little bit different. Like, no, it's have a reputation. My point DJ is that we all
00:22:35.520
do this. It doesn't matter if you're at day one or if you're at 26 years in, we all struggle with
00:22:44.020
paralysis by analysis and you have to fix, you, you have to recognize that that's what's going on.
00:22:50.040
And then you have to force yourself to go to do something. Yeah. Yeah. I love it, man. I love it.
00:22:55.040
Well guys, let's get to our third question. We got another, uh, we got another caller here.
00:22:58.240
Um, uh, this is a Jackson who has a question about complacency when it comes to success.
00:23:22.180
Hello, Jackson. What's up, dude? This is DJ. You're live on the really have show with Andy.
00:23:26.500
What's up, guys? How are you? Good, bro. How are you? I'm doing fantastic. I appreciate you guys,
00:23:33.680
uh, uh, taking my question. Yeah. So, so what can we do for you, brother?
00:23:39.540
So I, uh, I guess let me, let me pull it up. Cause to be completely honest with you,
00:23:43.680
I don't remember what the fuck I submitted to you guys two weeks ago, but, uh,
00:23:48.060
was there a point early on when the first taste of success, uh, money recognition or any of that,
00:23:56.280
uh, almost made you slow down. Um, and if so, what snapped you out of it and made you double down
00:24:06.560
if I'm being completely honest, dude, I spent so much time struggling and so much time broke
00:24:16.960
that it sort of traumatized me. Um, which I think is a good thing, uh, because I don't ever feel that
00:24:25.320
way. I'm always urgent. I'm always on the go. I always want to go. And the minute that I start
00:24:31.520
feeling like I'm not moving, I get very anxious and I have to start moving. In fact, I would say
00:24:39.780
the people around me probably get super annoyed about it because I'll come in out of nowhere and
00:24:45.020
be fucking hyped up. And all it is, is me, me getting afraid that I'm going to go back to being,
00:24:51.460
uh, where I was. And so, you know, my first 10 years, bro, and I'm sure, you know, you've heard
00:24:57.420
me say this. I didn't make any money. You know, I didn't make any money the first three years,
00:25:01.280
the next seven years. I made 60, uh, $695 a month for a total of $58,380. The first 10 years I was in
00:25:10.440
business. So for me, dude, it's, that was such a long time to spend grinding. And then when I started
00:25:21.200
getting some money, I, I appreciated it so much that I never want to go back. Um, so for the most
00:25:29.180
part, that's how I've always operated now, have there been times where I felt myself get a little
00:25:37.180
bit complacent? Absolutely. And those usually came after the times where I had a big level up
00:25:43.680
in personal income. Um, and in those times when I started to feel that way, usually how it came across
00:25:53.260
to me was I started to feel like it was what I was doing was pointless past the point of what I was
00:26:00.400
doing it at. So, um, for example, you know, like I, I made a lot of money and enough money for me to
00:26:09.700
be happy for a long time. But when that started, when I start to feel that way, I look around at all
00:26:16.920
the people who have helped me get in this position. And I start to put my responsibility
00:26:20.760
to take care of them and their families. And I create external pressure, uh, based upon my
00:26:27.540
responsibilities to my employees and the people around me. So when I have gotten complacent,
00:26:33.320
I very simply remember that at this point in my life, this is not about me anymore. This is about
00:26:39.900
everybody around me. And that when I look at it like that, and I, I view it as, you know, I'm just a
00:26:46.340
member of the team and I have to do my part no different than, you know, Tom Brady has to show
00:26:51.380
up for his guys to get paid, right? Like if Tom Brady doesn't show up and play his fucking football
00:26:56.080
game, his offensive linemen don't get paid. His, the rest of the team, the coaches, everybody. So
00:27:01.140
when I, when I feel complacent, I just remember the position I'm in, uh, and, and how much I love the
00:27:08.540
people around me and how much I care about them and, and, and, and what I want for them.
00:27:13.500
And, uh, that snaps me out of it and gets me going again.
00:27:18.620
I got you. So, you know, I hear Ed talk about this all the time too, in terms of, you know,
00:27:22.780
falling back on, it seems like, and correct me if I'm wrong, but it seems like you have a set of,
00:27:26.340
of habits and rituals, you know, that are important to you. He talks about that all the time and,
00:27:31.020
and, and that same thing. And that gives you something to fall back on in times of
00:27:34.600
stress and, and, uh, maybe complacency. Is that kind of what you're saying there too?
00:27:39.880
Yeah, for sure, dude. And, and when I do get in that place where I have to go back,
00:27:44.600
I always go back to the fundamental systems. You know, I'm a systems guy. I create production
00:27:49.540
systems. That's what I'm good at. That's what I'm good at in business. I create systems. Um,
00:27:55.320
and I'll go back to the fundamentals, you know, the, the live hard program, the power list,
00:28:00.080
these types of things, uh, my, my visualization routines, um, those things help snap me right
00:28:08.420
back into that productive, the best productive Andy that, that I can be. So when I do get a little
00:28:15.040
off track, bro, I just go back to the fundamentals, you know, it's, it's, it's no different than
00:28:19.300
Michael Jordan, dude. He stopped, uh, he started every practice with chest passes, you know, and
00:28:23.820
then he moves to dribbling and then he moves to free throws. And it didn't matter if he had five
00:28:28.000
rings. He still started that way. So, um, what I've found is that when I just find myself,
00:28:35.040
you know, straying a little bit or getting a little bit complacent or a little bit off course,
00:28:39.800
I just go back to, to the foundational systems that have gotten me here. And I've never failed
00:28:47.200
to lose that way. Uh, once I get back into those, those habits and those belief systems and that
00:28:55.240
accountability system for myself, the progress starts right back. So, uh, you know, that that's
00:29:02.240
definitely how I do it, brother. Absolutely. Yeah. And I appreciate everything you guys do.
00:29:07.460
I'm, uh, I'm on day 29 to 75 hard right now. Definitely changed my life, done it every year
00:29:13.040
for the past five years. And, uh, it's awesome. So I feel, I feel the same way about that kind of
00:29:17.320
create systems. And it's just awesome to hear that that's how you view it as well.
00:29:21.500
Yeah, bro. I really appreciate everything you guys do. Well, I appreciate you, man. We wouldn't
00:29:25.500
be here without you. So thank you for all the support and trust me, bro. Uh, I got to work
00:29:31.200
at this just like you and just like everybody else. So it's, um, you know, we're all doing
00:29:36.200
it together, brother. Absolutely. Yeah. Well, thank you guys so much. I appreciate you guys,
00:29:42.180
uh, taking the question. It's awesome to get to talk to you and, uh, you know, you guys have
00:29:47.260
a great weekend. All right, brother. You too. Thank you so much for everything.
00:29:51.500
Absolutely. Yeah. Thank you. Awesome. Thanks, Andy. Thanks, DJ. See you, brother.
00:29:56.540
I think, I think that's a, it's a, it's a lesson of like the delayed gratification. Like
00:30:01.380
you almost went through it unintentionally, you know what I'm saying? Because you had to
00:30:05.400
go through the struggle. Like you didn't struggle by fucking choice, you know? And so like that,
00:30:10.060
that gratification was delayed for so long. Yeah. Yeah, dude. For me, you know, I'm just
00:30:15.400
being real. Like I, I was so embarrassed. Like, dude, when I, when I didn't have any money, man,
00:30:23.120
like, you know, uh, I, I just never, I never saw myself in the frame of someone who didn't have
00:30:34.420
money. Like, even when I was younger or when I was like in high school or even when I was a kid,
00:30:40.140
like, I always fucking saw myself as like, I'm going to be successful. Like, that's how I saw
00:30:45.680
myself. Yeah. So like when, when, when we were running the business in the early days, you know,
00:30:53.080
99 to let's say, you know, 2013 or so, um, that first 10 years of that timeframe were really,
00:31:04.080
really hard for me because it was embarrassing. It was like embarrassing. Like all my friends
00:31:09.580
were getting degrees and they were getting jobs and, you know, they were making remarks to me and
00:31:15.920
they were going on vacations that I couldn't go on or buying cars I couldn't afford. And,
00:31:21.400
and it, it started to like, it started to really wear on me because I'm like, fuck dude, I'm like the
00:31:29.000
one person out of all these people that once that really wanted to be successful. And it looks like
00:31:34.800
I'm going to get passed by and I'm going to end up being the opposite of that. You know? Yeah, bro.
00:31:40.460
But you know, what was crazy is when I humbled myself and, and I said, okay, maybe I'm not going to be
00:31:49.560
wealthy, but I do enjoy helping people. And I focused on helping people. I got wealthy. You know what I'm
00:31:57.280
saying? Well, it's just humbling yourself and realizing it's not about you. It's about them.
00:32:01.420
Yeah. You know? So that's real. We got our final question. We got one more for you, Andy. This is
00:32:07.700
another write in, um, guys, any question number four, Andy, what are some true warning signs for a
00:32:17.860
business that would suggest a pivot needs to be made? Uh, I'm four years in and I just like you,
00:32:26.060
uh, just went and started my company about two months ago. We brought a new service to market.
00:32:31.840
Um, this is our second true offering, uh, for standalone service. We put a lot of effort and
00:32:38.360
energy into launching this and nothing happened. Nothing happened compared to our expectations.
00:32:44.280
At what point and what criteria should conversations and plans start happening to change the course?
00:32:52.160
When do you make the pit? When do you know to make the pivot or that a pivot? How long do you say he's
00:32:55.980
been doing it? Uh, the new product, two months, been in business for you. And what's the product?
00:33:01.940
I didn't really clarify. This is a new service. He brought to market about two months ago and
00:33:06.400
they're not, it's not getting, uh, the expectations. Well, fucking nothing gets the expectations.
00:33:12.980
When we first launched it motherfucker. Like fuck dude. You think I didn't fucking want to be,
00:33:17.460
uh, uh, fucking Jeff Bezos to fucking year after I lost my shit. Like fuck dude. That's welcome to
00:33:25.720
business. Shit doesn't go the way you want it to go. Sometimes things take longer than you think.
00:33:31.200
And I can guarantee you this. If you give up on every idea after two motherfucking months, bro,
00:33:36.780
you're going to be broke as fuck your entire life. Okay. So I don't know what the fuck this
00:33:42.180
month. I should have called in. I don't know what the product is. Okay. So I have limited, uh, but
00:33:48.220
here's the thing. I don't care what the, I do not care what the product is. I don't care. I don't
00:33:55.140
care what the, you could be selling fucking the coolest product ever. And if you're presenting it
00:34:04.660
wrong or you're, um, advertising it wrong, or you don't have a market or you don't have people that
00:34:10.900
are listening to you, they, nobody can know that it's a great product. Nobody knows about it. So
00:34:17.100
my point here is that like 60 days is not enough for fucking anything. It's not enough. Okay. So you
00:34:25.520
have to ask yourself, why is this product not hitting? Is it because the product's not good?
00:34:31.960
You got to be honest with yourself too, dude. This is a big problem with entrepreneurs.
00:34:35.820
They really good entrepreneurs are very, very honest with the quality of their product. And I
00:34:40.720
actually think they lean towards thinking their products, not as good as it is because the
00:34:45.620
mentality that you have to have is to always improve. All right. So true kick-ass entrepreneurs,
00:34:52.060
you know, everybody thinks that they walk around and they just let their dick swing. And they think
00:34:57.080
they're bro. Most of them guys are like fucking running scared. And they're like, fuck,
00:35:01.360
I don't know if my shit's good enough. I got to make it better, but that's what makes it better
00:35:05.140
because you always feel that way. But bro, you can't give up on something that you haven't explored
00:35:11.240
the reason as to why it's not moving after 60 fucking days. Unless like you're, you know,
00:35:16.480
like for me, I have millions of people on my email list. I have millions and millions of customers on
00:35:23.440
my business's emails list. I could figure out instantly if there's a demand for it, but dude,
00:35:28.240
if you're just starting, there's no way to know that. You know what I mean? So why is it not
00:35:33.500
hitting? Is it the product? Is it how you're presenting it? Is it the, the ad copy? Is it,
00:35:41.480
you know, what, what the fuck is it? Yeah. What is it? What's no, he says he has a fucking attention
00:35:46.660
problem, you know? And, um, you, you have to go through point by point, by point, by point
00:35:54.300
and figure out why it is that you're not getting what it is. And I would bet that you probably don't
00:36:00.660
have the messaging, right? I bet it's a little bit of everything. I bet your messaging is off.
00:36:06.380
I bet your products a little bit off. I bet the way you're presenting it is probably a little off.
00:36:11.780
I bet who you're presenting it to is a little bit off. And these things, these are not big switches
00:36:16.400
to flip. These are little bitty tiny turns of the dial that you need to dial in to see. And by the
00:36:22.780
way, you might find out no one gives a shit. You might find out that it's, it's, uh, it's not a good
00:36:28.240
product. And, um, you know, if that's the case, you know, you, you, you could pivot, but micro pivots
00:36:36.820
along the way are what actually create great shit. You know what I'm saying? Like, dude, when we first
00:36:41.520
launched first form, the first product we came out with was called level one light. All right. It was
00:36:46.700
a low calorie, low carb protein powder designed for women. And, uh, you know how, you know what
00:36:54.120
happened? I haven't even heard of that's right. You know why, you know why, you know why nobody's
00:36:59.620
heard of it? Cause it didn't fucking sell. Okay. So that was the first product of first form.
00:37:04.780
It did not sell product did not sell. If I had said, well, fuck dude, nobody wants first form.
00:37:11.520
Where would I be? You see what I'm saying? So what I did was I, huh? You'd be light. Yeah. Yeah. No
00:37:18.360
shit. So, so this is a common trait amongst entrepreneurs and people in general and business
00:37:28.420
guys, you got to understand this is the concept that we talk about, about aggressive patience.
00:37:34.780
Okay. You have to give enough time for the cake to bake before you start fucking with
00:37:43.500
the, the, the, the temperature or the recipe or the, this or the, that you can't, you can't
00:37:49.920
do it. Time is a factor. Okay. Like we have to understand. And I use the analogy of baking
00:37:55.220
a cake. All right. You get the best cake recipe from fucking Martha Stewart, her award winning
00:38:00.420
cake recipe. That's won every award across the world and across the universe. It's the
00:38:06.000
best cake ever. And she gives you the exact ingredients. Okay. And she tells you every
00:38:14.660
single input that needs to be made. What, what, how, what the temperature of the oven is, how
00:38:19.260
long you put it in there, what the ingredients are and what amounts and what order to mix them
00:38:24.000
in and you have every single thing lined out. Here's the mistakes that entrepreneurs like
00:38:30.420
to do. One, they think that they are the chef and they think that they can change the ingredients
00:38:38.720
even though they have no experience baking a fucking cake. I'm going to use gluten free.
00:38:43.720
I'm going to do this. I'm going to add a little more of this. I'm going to take a little of this
00:38:47.220
out. Okay. When you have a recipe for success and you have no experience in success, you do
00:38:57.720
not have the understanding of what the change in the recipe. Okay. So that's first thing.
00:39:05.220
That's the first thing. The second thing is what they do is they think like this. Well,
00:39:11.420
if it takes 40 minutes at 400 degrees, if I turn it up to 800, I'll get in 20 minutes. Okay. So
00:39:19.360
they think they can out hustle the time. All right. You can't out hustle time. What happens if you
00:39:25.580
throw the motherfucker in there at 800 degrees for 20 minutes? What do you get back? Oh, you get a
00:39:29.400
crusty piece of shit. Okay. And that's what, that's what you're going to get in your business too.
00:39:35.280
Okay. You're going to get, you're going to get burned out. You're going to get frustrated.
00:39:38.940
You're going to get a product that does not resemble anything of what you set out because
00:39:43.080
you lack the patience. Okay. This is, this is very common amongst entrepreneurs. We try
00:39:52.620
to manipulate things that cannot be manipulated. Okay. You can't take the struggle out of the
00:39:57.840
recipe. You can't speed it up by going twice as hard. So you, now you can make a maximum speed
00:40:04.340
by going as hard as you can, but you can't go any faster than that because there's time
00:40:08.640
aspect in product adoption. Customers had to become familiar. They have to see it nine,
00:40:13.840
10 times before they ever want to buy it. Like there's all kinds of things that you just can't
00:40:18.220
get around. And I'm going to tell you right now, there's fucking nothing that you can make
00:40:24.360
work in 60 days like that. Nothing. So my advice to you would be very simple. Tell yourself
00:40:30.680
the truth. Is the product actually good? Is it a product that you made? That's trying to
00:40:36.100
like sort of trick people into buying it. Or is it a product that delivers tremendous value to one's
00:40:41.680
life? If it's not a product that delivers tremendous value, how do you pivot it and turn the knob a
00:40:47.580
little bit to make it become that so that people will be more likely to use it? If you can't do that,
00:40:54.460
then maybe it's time to develop something else. But a lot of the reason that products don't work for
00:41:01.840
entrepreneurs is because they try to do this shit. Like they think of it like this. It's a fundamental
00:41:08.520
difference in the way you think. If you ask 90 fucking 8% of you observe 98% of entrepreneurs,
00:41:16.640
they try to operate from this place of I'm going to make a product and I'm going to try to make the
00:41:24.380
value, the perceived value as high as I possibly can without actually making the product as valuable
00:41:35.800
as it could be. Okay. And it's almost like they're trying to trick the consumer. All right. And this
00:41:42.140
comes from old advertising, big business, old, old days of doing, can't do shit like this anymore
00:41:48.760
because the feedback loop is instant. So the entrepreneurs that are winning today are saying
00:41:55.160
and have won for the last 10, 15 years since social media came about when the, when the feedback loop
00:42:01.160
became instant are people who say, how do I develop something that actually delivers tremendous value?
00:42:07.660
How do I make something that when people use or consume or, uh, share or, you know,
00:42:14.480
talk about, it's going to be something that they're, they're saying, holy shit, this is the best
00:42:21.700
thing I've ever done. This is the best app I've ever used. This is the best food I ever ate. This is
00:42:26.480
the, this is the best service I ever had. This, this helps me tremendously. If you create products
00:42:32.960
that do that, you really can't lose. Okay. You can't, you can lose because you're stupid and you
00:42:39.400
quit on things in 60 fucking days. But if you develop a product that is along the lines of
00:42:45.340
actually contributing to someone's life, it's really hard to fuck up. Yeah. So it sounds like
00:42:50.620
there's an emotional investment here. Cause I mean, even talk about like, I put a lot of effort and
00:42:53.940
energy. Of course, that doesn't fucking matter. Yeah. It doesn't matter. Yeah. Did you have a lot of
00:42:58.600
emotion, I guess, tied to that first product? No one gives a fuck how much work you put into
00:43:03.080
shit. Okay. No one cares. Did you see the clip from Wallow talking to black entrepreneurs? Wallow,
00:43:10.340
who is a fucking smart motherfucker. The rapper? He's a social media guy. Okay. He's, I think he's a,
00:43:16.720
he's a rapper and entrepreneur and all this shit. And he was, he was going, this, this clip went viral
00:43:22.720
this week about him talking, he was talking to a bunch of black entrepreneurs. He goes, nobody gives a
00:43:27.100
fuck that your business is black owned. You know what they care about? They care about if the
00:43:32.340
product's good. They care about if the service is good. They care about if it's actually something
00:43:38.200
worth, you know, buying or using or consuming. I'm paraphrasing what he said, but he's right.
00:43:45.040
Okay. No one gives a fuck about you. No one cares who made it. No one cares what race they are.
00:43:51.980
No one cares if it's a man or a woman. No one gives a fuck about anything other than how good
00:43:58.860
is the product and how much does it benefit me? How much do I enjoy it? How good is the service that
00:44:06.440
goes with it? How does it make me feel? It's, there's no other way to sustain yourself in business
00:44:14.480
other than being great. And everybody wants to hack their way around that. Everybody wants to make it
00:44:20.820
easier. Everybody wants to trick the system. And then they look at the people who have built the
00:44:25.880
craziest shit, who live these big lives. And they're like how they tricked this. They tricked the system
00:44:31.420
by creating a great fucking product with a great fucking service that people enjoy and are proud to
00:44:37.300
share with their friends. And when you do that, it doesn't matter what the product is. People will talk
00:44:43.460
about it. Okay. So we have to get this focus off of how much effort we put in or who we are or what
00:44:51.180
group we belong to. And we have to realize that no one gives a fuck about that. They care about what
00:44:55.480
fucking points you put on the board, bro. They care about what you create, what you build, who you
00:44:59.520
become and how they can do the same. So let's note like the, you know, when people, I agree with
00:45:06.180
you, he's emotionally attached. It's emotionally. I put a lot of work. Yeah. That's what the fuck
00:45:11.260
you're supposed to do. You know, like you have to let go of that shit. That's real, man. The things
00:45:18.140
you care about are not the things that your customers care about, bro. It's our own egos. We all have
00:45:22.520
egos. You know, I don't, I don't have an ego. The fuck you don't. Everybody has one and you need a big
00:45:28.700
one to be successful in business too, because you need to fucking believe in yourself more than other
00:45:32.440
people believe in you. So yeah, I love it. But you also got to balance that with humility. How do I
00:45:39.200
improve? How do I get better? Right. You got to have the balls to put the product out there, but you
00:45:43.920
also have to have the wherewithal to question is the product actually what it could be and should be.
00:45:49.420
You know what I'm saying? Absolutely, man. Absolutely. Well guys, Andy, that's a hell of a way to start a
00:45:54.080
Monday. Yeah, guys. Hey, there's only one way to win, bro. And it's being undeniably great at what
00:45:59.880
you do. I could answer 50 fucking thousand questions. It's going to come down to that same
00:46:04.800
principle every single time. So go out there, do the best you can become the best you can create the
00:46:12.500
best that you can. And things are going to work out for you.
00:46:16.180
Went from sleeping on the floor. Now my jewelry box froze. Fuck a pole. Fuck a stove. Counted millions
00:46:21.900
in the cold. Bad bitch. Booty swole. Got her on bankroll. Can't fold. Doesn't know. Headshot. Case closed.