907. Q&AF: Overcoming Self-Doubt, Staying Sober In Business & Keeping Business When Relocating
Episode Stats
Length
1 hour and 2 minutes
Words per Minute
185.10458
Summary
In this episode of the Q&A show, we have a special guest on the show to talk about his favorite beach spots in the world and how to find them. We also talk about how to get out of the Matrix and break free of the lies and delusions of modern society.
Transcript
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what is up guys it's Andy Priscilla and this is the show for the realists say goodbye to the lies
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the fakeness and delusions of modern society and welcome to motherfucking reality guys today we
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have Q and AF that's where you submit the questions and we give you the answers now you
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could submit your questions a few different ways the first way is guys email your questions in to
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ask Andy at Andy for seller.com that's DJ hello children you can also go on the YouTube video
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of the Q and AF episodes and uh go right below the video there's a link there you click that link
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and uh you can call in live to the show other times throughout the week we have shows within
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the show okay we call a little peanut butter and jelly we have some personal development
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um and then we have some what's going on in the world a lot of people don't understand why we have
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those two but it's very simple if we don't have the proper environment to sprout prosperity which
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is culture and society doesn't matter what rules we follow in terms of being successful so uh we
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talk about both here so we're gonna have CTI that's cruise the internet that's where we put
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topics on the screen we speculate on what's going on in the world we joke around a little bit and
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then we talk about how we the people have to solve these problems going on in the world other times
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throughout the week we might have a real talk real talk just five to 20 minutes of me giving you
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some real talk and then occasionally we have 75 hard verses that's where somebody who has completed
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the 75 hard program comes on the show talks about how they were before how they are now and how
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they use the 75 hard program to drastically improve their life if you're unfamiliar with 75 hard
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it is the initial phase of the live hard program which you can get for free at episode 208 on the
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audio feed now the live hard program is the world's most famous ever mental transformation program and it
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happens to be free you get it as episode 208 on the audio feed it is not on youtube uh and there's a book
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you can buy it's not required but you can buy it and it's uh pretty good because we can't keep it
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in stock you can get it at andyprissela.com it's called the book on mental toughness so it'll outline
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the entire live hard program plus a whole bunch of other information on mental toughness why it's
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important how you can use it to build your life and uh take back control all right break free of the
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matrix that's what they like to say so we also have a fee for the show the fee is very simple uh we don't run
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ads on the show all right uh i don't take corporate deals because i don't want to be told what i can
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and can't say and in exchange for that i ask very simply that you help us grow the show by sharing it
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all right so if the show makes you think if it makes you laugh it gives you a new perspective it's
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something worth talking about do us a favor and uh don't be a hoe share the show all right what's up
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happy monday yeah yeah what are you laughing at oh you know a little off-camera action that's all
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what do you mean yeah i don't know what you're talking about what's going on man nothing dude
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yeah another beautiful day yeah it sure is dude i checked my forecast this morning uh for this week
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and it is rain every day oh i feel like we've gotten so much rain lately like this whole like
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since march to now it's just been crazy a lot of rain a lot of rain yeah um it sucks yeah it sucks
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we need we need a beach me and you listen me and you you're not speedos hey on a beach i am in
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i'm in i really i don't care what's the best what's like i don't know like what's the best beach to go
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to like i don't i don't know like i want white sand you know i'm saying uh the the gulf coast
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the gulf of america gulf of america yeah uh up there in the north part of florida destine
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area that has some beautiful beaches white sand uh you know if you're looking for domestic beaches
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i think that the the west coast of florida has some very nice beaches yeah gulf side gulf of america side
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yeah yeah and then the on the other on the other side of gulf of america in mexico they have nice
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beaches as well that's some decent ones over there too yeah yeah i like the uh mexico beaches on the
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gulf america you know what no we're being politically correct yeah actually so it's fine
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yeah dude i've listened i'm i'm saying let's do it okay i'm down yeah i'm down you let me know um
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sick man uh well it is monday so you guys know what that means q and a make some people better
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that's right that's what we're gonna do that's right and um let's get it started okay let's get a
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call in oh we do start with the call start with the call in start with the call in all right let's uh
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hello dylan what's up my man what up dj what's going on bro oh dude fucking great now yeah oh that's nice
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that's nice what you up to uh just uh on my way back from a friend's wedding oh sick sick awesome i
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got i got the big guy here what's up dylan how are you bro i'm doing outstanding andy oh dude this is
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this is so fucking cool this is this is sick so how was the wedding it was awesome uh did he run off
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recently uh i'll say again that's it did he run off uh they were waiting for marriage so kind of a
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little bit sick man so what can we help you with bro yeah so just some background so uh i played a
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division three football for uh a school in the midwest called wisconsin river falls uh stayed there all four
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years and then i luckily had the uh an opportunity to play um i got invited to the colts mini camp in
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may so uh went there you know uh did was a little nervous at first you know just like how how new
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everything was uh unfortunately uh didn't make teams uh left got cut like that weekend but i've you
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know i've been draining my outs off staying ready because you know got that foot in the door and that
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just drove me back to you know try to get to that point and i'd really just been
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flipping working my ass off since since the season ended in november and my question is really uh
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so like i'm a really self like motivated and really like determined athlete to get to the
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you know my dream and my destiny i think that was you know like designed for me but i still struggle
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with you know self-doubt and consistently thinking that like what i'm doing isn't enough and i guess my
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question for you is like when you first started your business what helped you get through those
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times where like man i don't know if i'm gonna make it i don't know like if what i'm doing is enough
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like is it all gonna be worth it uh yeah okay well um i got some bad news for you bro and that is this
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uh that feeling really never goes away if you're an ambitious person uh if you want to continue to
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grow continue to get better continue to evolve which is required in entrepreneurship if if you
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want to continue to innovate which is required and adapt which is required you almost have to have
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a paranoid feeling about not being good enough because what that does is that causes you to pay
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attention to every single detail and to make sure that all of your eyes are dotted and your t's are
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crossed and a lot of people look at this attitude because it's uncomfortable and it creates anxiety and
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it's not this peaceful calm feeling that you know you get to have when you're not working on
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important projects they think that it's a bad thing but the reality is bro is that having the
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feeling that you have is actually a very strong sign that you're going to be successful in business
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because the key to business long term is the ability to do the monotonous things at a high level and
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then continue to evolve and create and adapt to the ever-changing and fast-changing way
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that business is done so a lot of people feel like you know man what's wrong with me because i'm
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always thinking about this or i'm always thinking about that or i'm always high strong or i'm always
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on edge but dude that edge is exactly what allows you to continuously get better which is the requirement
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of of being in the the area of life entrepreneurship that you have chosen you have chosen to be an
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entrepreneur and to be a successful entrepreneur you by default have to be a high level entrepreneur
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and to be a high level entrepreneur you have to be detail oriented and to be detail oriented you have
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to feel a little bit insecure so that you notice the details that other people won't and so i would
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i think you should think about reframing this um as a good thing as opposed to something that is hard to
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deal with i had this happen to me when i was about 12 years into business i was having a lunch meeting with
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a guy who uh was much further along in business than i was and i asked him when we sat down i said dude
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when does it when does it stop like when does it when does that feeling stop when does when does
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everything feel okay and his answer was right before you're about to lose and i'm like fuck yeah i'm
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like damn dude like that's that's some real shit and and i i think the awareness that you have brother
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is is an asset that most people don't have and as a instead of you seeing it as something that you need
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to get past or work through or deal with i think you should look at it as man it's really good that i
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have this awareness because it allows me to see things that other people won't it allows me to operate
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at a higher detail it allows me to do the things that other people uh refuse to do or don't want
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to do because i want to win and um i think it's a great quality to have every single successful
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entrepreneur that i know personally that succeeds at a high level has this same uh doubt insecurity
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feeling of not being good enough even when they're you know even when they're being a position that
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most people would say you have it made they still carry that with them uh and and what people fail
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to identify is that the reason they are in that position to you know be looked at and said man that
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person's got it made is because they carry this feeling of doubt paranoia uh i'm not good enough and
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then they take action against that does that make sense yeah 100 yeah yeah i understand everything
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actually you've kind of said something uh similar and one of your recent podcasts with the guy with
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that had a construction company i think so this is definitely just to hear this firsthand is yeah
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is bro this is just the way it is i mean look i would love to be able to tell you yeah man you know
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eventually you're going to get this much money in the bank and you won't feel that way or eventually
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you're going to get to hear and you won't feel that way that's not been my experience in fact i
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actually think it gets a little worse because as you grow it's not just about you anymore it's about
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your team it's about the company it's about people's families it's about their kids and when that
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responsibility really starts to weigh on you and it's not just about yourself i think that feeling
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actually gets a lot worse like you're always thinking fuck could i be doing better or am i
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letting these people down or should i be doing this or you know and by that time i think you're a little
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more like i am definitely in a place where i accept that as part of my reality but i do remember
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for a long time wishing that i didn't feel that way because it was so uncomfortable so um you know i
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think you'll acclimate more to it but i think you could acclimate faster by understanding how
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valuable it is to your path 100 yeah because i go by something that nick saban always says that
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to get where you want to be it takes what it takes you don't got a lot of choices and that's it doing
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and i mean that's it dude obviously yep well yeah man and it's and sometimes it takes more for
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other people you know sometimes it takes less some people start off further along some people start
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off further back some people have a natural set of skills that allows them to move faster some people
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have to develop those skills so the answer to everything is exactly what saban says it's whatever
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the fuck it takes man and uh i'm saying yeah i and that's different for everyone and we can't make
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that quote unquote fair it's just what it is so yeah brother i mean i i would say that you are very
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blessed uh for whatever reason to have that awareness in the beginning um because i think
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eventually you're going to look back and you say the reason that i was successful is because i was
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paying attention to everything because i cared the way that i cared and uh it will become it will become
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something a quality that you very much so value and appreciate about yourself
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100 i appreciate it yeah brother all right dealer man go kick ass yeah yeah sir yeah i'm sorry i'll
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just say one thing i just want to say that god bless you guys man like i listen to your show every day at
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work i wake up at 5 15 and i listen to your podcast every day every morning cutting grass at a golf course
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and to say that you guys have inspired me to think the way i think like andy like i yeah i just i
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listen to you every day like dj thank you to like like your whole team like you guys are like you guys
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are doing and saying that saying the work that not a lot of people want to say anymore because
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everybody getting soft and shit that's what you always say so like i just want to say i i appreciate
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you guys and taking time out of your day to come talk to me and yeah just keep doing what you're doing
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well bro we do it so that guys like you will go out and fucking build what this country's supposed
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to be so uh that that appreciation is mutual thank you bro yes sir all right brother well have a good
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rest of your day we'll catch up with you soon y'all too man all right see you dylan
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it's an interesting thing because i've noticed this i've noticed this and i want to get your take on
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because i don't know if it's a science to it but why does it seem that like a lot of people who are
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successful in business have a sports background or something like what is that like is that a real
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thing i i feel like yeah i think you know what i'm saying like yeah but i mean dude i think it's a
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i think it's a very real thing um i don't know the numbers on it but well because all of the
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skills that you learn in sports translate to business in a different way you know you've got
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to do a million reps to get competent in something you know what i mean like if you start off with
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soccer you don't know how to dribble you don't know how to you know take shots you don't you don't know
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how to pass the ball same thing in basketball same thing in baseball i mean dude to learn how to hit a
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baseball is a multi-year process like you don't just stand up there at five years old and hit a
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baseball like you start by hitting the ball off the tee and when you swing you don't even hit the
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ball you hit the tee 400 times in a row then eventually you hit the ball right then eventually
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you get to like where they toss it to you then they you know what i'm saying and it's a multi-year
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commitment to even be able to hit a baseball somehow people forget that when it comes to their lives or
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their business or whatever but the reality of sports and business being parallel is about as
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close as you can get both on an individual level and a team level to have a successful team you have
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to do your job and you have to trust that the people on the field are going to do their jobs and if
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everybody does their jobs you're going to win a lot more than you lose it's the same thing in business
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yes you could have a small business and it could be one or two people and one person you could carry
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the whole team but that does not work when there's 50 people all right or 100 or 500 or even 15
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you have to do your job and then you have to teach everybody else how to do their job and then everybody
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else has to do the job together to win and so the the lessons on a macro scale are the same and the
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lessons on a micro scale are the same you've got a guy on the baseball team who's staying out till
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four in the morning and not fucking practicing and not hitting oh and you know at first he's still
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hitting 300 but then after two months of that shit he's hitting fucking 180 and you got to go to him
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and be like hey you motherfucker you're fucking it up for all of us yeah right and those are the same
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things that have to happen in business or on any team um so yeah dude i think it's very parallel
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uh from both a micro and and macro level and it's confusing to me how more athletes don't
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understand that i was just about to ask you i was gonna but my question was gonna be so like i wonder
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why then so many athletes even at the professional level or whatever get out and then don't like why
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are they fucking killing you you would think that they were just killing it remember dude like it's not
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always as it seems in sports you know sometimes guys that are considered to be great are really
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only great because the team around them is great and then they believe that it's them that's great
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and then when they don't have the team they don't do as good so you know not every you know what i'm
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saying so like there's guys who get paid a lot of money in sports because their team is fucking
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awesome and they're pretty good okay and they just happen to be in a position where they get the credit
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but you remove the teamwork and they think oh i'm the superstar and then it happens to be that they
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aren't so there's all kinds of things that happen but you know it's very parallel um this is why i
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think it's important for parents to really get their kids into sports um you know like fuck dude even
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the physical pain that you have to go through to be good at sports the conditioning you know the
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training that shit all you know it it all translates to real things in life putting yourself
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in intentionally uncomfortable positions you know i i really think sometimes bro it'd be easier to teach
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like sixth graders how to be successful in business than it is adults because the adults have told
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themselves stories about why they can't do things where these kids are just like okay i'll do it yeah you
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know what i mean yeah they will bro yeah i feel like if you had like a fucking like a little little
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little t baseball team brother fucking crunch yeah but but but like it's you know adults tell
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themselves stories like this like you could take someone who understands the principles of teamwork
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the principles of individual work culture leadership mindset and all these things and you you could
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take someone like that and you know pull them out of that environment and they will say well yeah i was
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really good at at baseball i was really good at football but business is just not something i'm good
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at and so they tell themselves these other stories even though the principles are are parallel you know
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like there's no i think the biggest thing about business and entrepreneurship is that people think
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there's some sort of like third party approval that you have to be your club that you got to be
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invited into you know what i mean like yeah yeah you don't there's nobody that's going to come along
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and say hey by the way i see a whole bunch of good shit in you you could be fucking the next best
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entrepreneur that never happens and i remember thinking like when i started in business that that
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would eventually happen like the people who were further along than me would come to me and they would
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see something in me and they would say i recognize that and you and you got it and that doesn't
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happen bro you've got to like tell yourself that you've got to be able to look at other people and be
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like i could beat that fucking guy or i'm as good as that guy or what's you know i could be as good as
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that guy if i did what he did you know what i mean so i'm gonna do what he does and i'll get better
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like kids will do that you know what i'm saying but adults will have a story as to why they can't
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you know adults are amazing justifiers bro they can justify anything that's why you know live hard
00:21:37.540
is such a valuable program and 75 hard is such a valuable program because one of the biggest things
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that it does is it brings awareness to the bullshit that you tell yourself it brings awareness to the
00:21:46.980
internal dialogue that keeps you from doing the things you actually want to do you can see it and
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identify it very clearly and then you know how to overcome it you know there's a reason we say
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win the war with yourself because that's really the only war that matters that's real man that's
00:22:00.380
real guys and let's get uh question number two this is a right in um right in question here uh
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question number two guys hello a and d a and d yep yep uh i'm anthony 22 from chicago um andy i've been
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a stoner for five years just graduated college and i want to take my career in real estate and finance
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seriously how was he 22 in chief in four minutes
00:22:28.680
uh but as a self-proclaimed stoner how do you maintain the discipline uh to stay sober in business
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i i wouldn't say that i'm a stoner i would say start there yeah i mean i like to smoke marijuana
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occasionally um i did go through periods of my life where i was smoking daily but that's not something
00:22:52.340
that i you know i don't brand myself a stoner um i don't think that's cool you know yeah i just
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honest with you guys like i i don't drink because i think drinking is very hard for me mentally and
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physically so instead i like to smoke weed um it helps with my anxiety it actually helps me think a
00:23:15.640
little bit more clearly because what it does is it declutters my mind and to be honest for me
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um i have some of the best organ organization sessions regarding the ideas that i have because
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i'm not thinking about anything else so uh you know i don't have fucking bob marley pictures hanging
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on my fucking wall and shit you know what i'm saying like and some fucking you know uh incense
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bob marley fucking yeah like ashtrays and shit i'm not growing dreads bro like i don't think that i
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don't think there's anything cool about that whole uh yeah lifestyle like you know when you're making
00:23:55.160
drugs or alcohol lifestyle it's usually a problem um so i'll start there uh the other thing is is
00:24:03.780
like bro you know i didn't really start smoking um i i quit smoking from the time that i was probably
00:24:17.280
38 or 9 wow yeah because i was so focused on what i was doing now that at that time i was drinking
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which was probably worse um but i think had i not been drinking that entire time i probably i for
00:24:36.780
sure would have progressed more quickly now i will say that with i saying this uh most of the time that
00:24:44.780
i was drinking i was drinking with people from our company and i have a lot of fun memories of that
00:24:50.900
and we had a lot of fun a lot of good times together and so i don't regret it because those stories
00:24:55.580
that we have are irreplaceable like some of the guys that you guys follow you know up here at hq i
00:25:01.220
got some funny fucking stories about those motherfuckers and they got some funny ones about me
00:25:04.660
and uh those are my homies and i enjoy that part of my life so i don't like regret it
00:25:10.340
it's just not good for me anymore um so i just say that uh and i think that it's important for you
00:25:17.340
young people to understand that like dude marijuana is very dangerous for your mental development
00:25:22.440
until you're over 25 the studies show that uh dr amen who is like the world's foremost expert on
00:25:29.780
brain development um he he will he talks about this yeah and after the age of 25 marijuana is much less
00:25:37.700
harmful for an adult so like dude what do you say he was 20 22 bro you need to quit that shit yeah
00:25:44.160
like you need to fucking get the fuck off of it you need to stop smoking weed you need to focus on your
00:25:48.860
you need to let your brain develop and hopefully you didn't completely ruin it for the last five
00:25:54.220
years of fucking weed smoking so my advice to you is be to fucking stop smoking weed because your brain
00:26:00.980
will physically not develop the way that it's supposed to develop at that age um now what was
00:26:06.540
the main question you had just maintaining discipline to stay sober in business well do you
00:26:12.080
want to be fucking retarded i'm being dead serious do you want your brain not to work
00:26:17.020
do you want your brain to be fucking less development than your debt less developed than your competitors
00:26:21.740
are you good enough to be able to smoke weed every day and beat everybody else at what they do
00:26:25.820
be honest no because the fucking truth is you're not so it comes down to do you actually want to win
00:26:32.280
or do you not want to win do you actually want the things you say you want or do you not want the
00:26:36.500
things you say you want um if i'm somebody who's you know not even in a fucking close to the
00:26:44.320
stratosphere of where i want to be in my life i probably would stay away from drugs and alcohol
00:26:49.880
completely uh that's that's my opinion i've seen way more way too many people ruin their lives with
00:26:57.080
substance abuse to think that like it's acceptable if you're trying to be a high achiever and in fact
00:27:02.500
most very high achievers that i know don't fucking smoke or drink yeah all right pretty straight
00:27:08.440
yeah yeah so uh and you know why because they understand they are humble enough to understand
00:27:15.360
that they are in a competition with other very smart people and all these people in real life
00:27:21.200
in society on the internet they try to convince people that you know this isn't a competition and
00:27:27.740
you're not in a competition listen dude you are in a competition when you're in business you are in the
00:27:34.180
biggest competition that there is when you're creating content and you're trying to be the
00:27:40.180
best content creator you're in a competition all right the the nature of human existence is
00:27:46.480
competition whether it be you know your personal life uh there's probably other people that were
00:27:53.320
competing for your spouse um whether it be your business life there's certainly other people that are
00:27:59.240
competing for your job uh whether it be really anything okay uh what what's the nature of the
00:28:06.500
bible and church to be a better person that's a competition with yourself with god okay so this idea that
00:28:13.900
there's no competition and that nothing's a competition is a is a faulty bullshit idea that's put out by
00:28:21.200
people who want to opt out of competing they want to say hey man i can just float through life and
00:28:26.220
everything will be cool and i'll be peaceful and what they don't understand is that yeah that might
00:28:31.460
work today you could tell yourself that today you tell yourself that tomorrow but eventually you find
00:28:37.320
yourself in the same position that you're in and everybody else has progressed because everybody else
00:28:41.900
understands that it is so you have to be real about your ability to compete are you the best if you
00:28:50.860
say you're the best then where are the results if the results don't show you the best then guess what
00:28:55.560
you ain't the fucking best which means you need to focus all of your attention all of your effort all
00:29:00.640
of your mental capacity on becoming the best which you can't do when you're hung over or fucking stoned
00:29:06.580
so and people could say well then why do you smoke if you're still trying to get but i don't know bro
00:29:11.560
like i real talk uh i probably shouldn't but at the same time i do whatever the fuck i want i go
00:29:17.800
wherever i want i fucking buy whatever i want i live how i how i everything past where i'm at for me
00:29:24.320
is fucking gravy because i'm so far past where i ever thought i would be in the first place
00:29:28.940
it is what the fuck it is so if you can go you know and say that about your life then if you want
00:29:35.780
to smoke a joint once in a while i don't fucking think it's a problem but when you're sitting in
00:29:40.720
a little shitty apartment and your life hasn't materialized yet and you don't know if it's gonna
00:29:44.540
it's probably a good idea not to yeah i think that's the thing too man like especially with the
00:29:50.140
younger generation it's a perspective issue right because they're in it they don't see
00:29:54.720
where this is going to lead them in 10 years or 15 years well you know i'm saying like there's a
00:29:59.900
reason why i don't smoke weed on video you know you got all these fucking these other little mentor
00:30:06.040
dudes they're rolling up cones on a fucking video trying to be cool it's not that cool man no it's not
00:30:13.040
that cool i like it but it's not cool like it's not cool to fucking make it cool to like kids and shit
00:30:17.940
right and you know maybe maybe i should lie about it and say i don't do it but dude i i try to keep
00:30:24.000
it real with you guys you know so i don't think it's a good thing for fucking younger people to do
00:30:29.500
and to be honest if i had kids i probably wouldn't i probably would never they probably never see me
00:30:33.840
fucking smoke you know what i'm saying um but you know it is what it is yeah yeah i love it man i mean
00:30:43.660
i don't know like i don't want to sound like a fucking i don't want to sound like an asshole but
00:30:48.420
like i've given everything i've given my whole life to what to what i have if i want to smoke some
00:30:53.620
fucking weed once in a while guess what fuck smokes weed um if i was in an apartment and i was paying
00:31:00.560
500 bucks a month with roommates and trying to build a business uh i would have no problem not
00:31:05.700
smoking weed because i would look around at my life and say fuck this sucks i need to fucking fix
00:31:11.160
this and this and this and i would fucking do that um and you know if you want to develop discipline
00:31:15.960
around being able to control yourself that's the whole point of a live hard program and the 75 hard
00:31:20.680
program uh if you want to control your discipline and you want to take control of the outside
00:31:26.800
circumstances of your life with which actually give you control of most of your life uh do the program
00:31:32.560
because it will teach you how to adhere you know most of the problem that people have in life
00:31:37.740
isn't that they don't know what to do it's that they can't follow the plan to do it and that's
00:31:43.480
what 75 hard and live hard fixes it fixes your ability to adhere and have discipline over the
00:31:49.860
decisions that we are in control of day by day by day and when we take control of the things that we
00:31:55.840
can control we find out that we were 95 98 in control of all the important things that dictate our
00:32:04.560
results so if i were you i would live the live hard program uh i would live the live hard program every
00:32:12.680
fucking year but especially if i was fucking 22 years old because it's going to teach you a skill set
00:32:19.400
that none of your peers are going to have and if i was 22 and i would have had the ability to control
00:32:28.980
my external environment the way that i do now i would have been where i'm at now by the time i was
00:32:33.800
fucking 30 that's the truth i didn't learn what i'm telling you until i was like 36 37 38 years old
00:32:40.020
so yeah man yeah that's my answer there you go anthony you're not as good as you think you are bro you
00:32:46.920
need to calm the fuck down and you need to uh realize that and and take control real talk yeah quick
00:32:56.180
yeah quick i love it i love it we got one more uh we got another question gotta call in calling
00:33:02.800
all right another caller let's hit travis up mr travis here we go
00:33:08.680
hello this travis travis what's up dude this is dj dj what is going on brother what's up travis
00:33:20.600
this is andy andy how are you doing man so good to hear from both of you yeah it's good to hear
00:33:26.880
from you too where are you uh calling in from bro i'm calling in from virginia beach virginia
00:33:33.080
oh man i've been there before yeah that's where the the seal the seals base is right yeah
00:33:39.360
yep yeah we got a bunch of bases around here seal bases is here um norfolk's here whole bunch of
00:33:47.460
whole bunch of bases that's cool so what's going on today bro how are you school i'm good i'm good
00:33:53.800
i'm busy in the workshop i've got a i've got a couple builds i'm just trying to wrap up and get
00:33:59.020
delivered by tuesday so i'm out here getting my sweat on it feels good today it's a it's a brisk 84
00:34:04.460
with a stiff breeze it's pretty nice to be outside and working that does sound nice so what's what
00:34:10.460
business are you in so i'm a custom woodworker um i've been doing it on paper since 2018 but i've
00:34:17.420
been building really anything and everything since 2010 uh so custom furniture a little bit of
00:34:24.440
everything um so that's what that's what i do that's uh that's my business well what can we help
00:34:32.100
you with bro man i've got a a question i've just been just wrestling with for the past couple years
00:34:39.260
so a little bit of backstory for context for the question um so my wife is in the navy she signed
00:34:45.500
up covid ish times um so she went to officer training school did that whole thing then we moved up here
00:34:53.720
shortly after um so we move pretty often being in the military she's an officer so my question is
00:35:02.620
let me read it and so i don't misquote myself so moving when moving to a new area what's the best
00:35:08.760
way to connect um quickly and find your ideal customer or customer base and then my second
00:35:15.640
question is how can i keep my previous customers engaged and turn them into long-term repeat clients
00:35:21.620
even if i'm no longer local to their area oh man well it's i can relate to this um
00:35:31.620
when i moved to springfield missouri from st louis to open our business supplement super stores i didn't
00:35:39.800
know anybody i knew i knew i knew my business partner a couple people from st louis but i knew
00:35:48.480
nobody from springfield and so i was in the same predicament and this was in 1999 2000 okay so
00:35:55.980
there was no internet um so i had to do the the press and you know the the press and the flesh
00:36:02.180
so to speak you know what i'm saying the tummy sticks you know uh we had to we had to go around
00:36:08.660
you know springfield missouri shaking hands meeting people making friends introducing myself hey
00:36:15.080
i'm andy we just opened this vitamin store right down the street this is what i do uh if you ever
00:36:21.900
need something like that you know we're here and that you know usually you get shooed off and and uh
00:36:27.520
you know it doesn't come of anything but we did enough of that where we had you know a few people
00:36:34.780
willing to come in and give us a shot and off of those few people we did a good enough job to where
00:36:40.560
those people would then bring other people and that is legitimately how we built our first company
00:36:46.060
supplement super stores and to be honest it's still the way we uh try to operate today you know
00:36:54.880
we try to make sure that we service the customer the best that we can in hopes that you know they
00:37:00.260
will recommend other people to come to us and that's the foundation of business the foundation of
00:37:06.400
good business is solve the problem do it in a way that is remarkable in terms of them wanting to
00:37:14.060
legitimately say something or recommend you to someone else and then you do you repeat that cycle
00:37:21.520
over and over again and your business grows now i had a second experience with that when i moved back
00:37:29.320
to st louis okay so i lived in springfield for eight years i moved back to st louis to expand our business
00:37:39.620
so when we got back to st louis i had to sort of do the same thing again where i had to
00:37:46.300
go around even though i was from here i'd been gone for so long that people kind of forgot
00:37:50.860
so i had to start over you know and that was lots of meetings and lots of you know lunches and lots
00:37:59.060
of shaking hands and and all that stuff all over again and um it comes down to this man uh yeah make
00:38:08.140
a friend make a sale all right if you're friendly with people people buy from their friends dude they
00:38:13.880
buy from their friends more than they will buy from someone who isn't and a lot of people on the internet
00:38:19.640
an entrepreneur world will complain and say nobody supports me and this and that well nobody's going
00:38:26.780
to support you if your product's not as good as what it should be and you can't expect people to buy
00:38:31.360
and support you just because you exist if you're not as good so you have to fundamentally be as good or
00:38:37.040
better than other people but then when you are your friends and family are proud to support you
00:38:42.200
you know and if we're realist about why they don't it's because most people just aren't that good
00:38:48.020
so i've done this a few different times bro and you know it really comes down to the simplest of
00:38:54.940
simple which is doing a great job taking pride in your work making sure that people are blown away
00:39:03.280
with what you do and then leveraging the word of mouth story that that they tell their friends in
00:39:08.760
the new business for yourself and then repeating that over and over and over again and whether you're
00:39:13.900
starting out from you know a new area or you're in an area that you grew up in your whole life
00:39:20.500
the principles of growing a business are the same and if you think about it like this dude this is
00:39:27.160
where a lot of people really mess this up is that they think there is unlimited amounts of customers
00:39:32.780
and if you imagine your business uh like just imagine you have a bucket okay and in the bucket
00:39:40.100
you have uh at the bottom you have a bunch of holes all right and you go out and you spend marketing
00:39:47.980
money on acquiring new customers and people go in the bucket and then you know they come in and then
00:39:55.180
they just go right out the bottom because your product's not good enough your experience isn't good
00:39:58.960
enough uh however you're doing things isn't capturing their loyalty could be a bunch of different
00:40:04.480
things the customer experience is off and people what people think is because they don't have the
00:40:12.020
complete formula set meaning they have holes in the bottom of their bucket people start to believe that
00:40:19.380
whatever they're doing isn't working or it's this or you know uh people don't want my product or they
00:40:23.820
won't become a return customer well if you just plug the holes in the bottom of the bucket
00:40:28.440
meaning make sure your product's great make sure the customer experience is great make sure that you
00:40:37.180
do things that make them feel valued along the way um give them a story to tell meaning like
00:40:45.580
however you deliver the product should be there should be uh you should be crafting your delivery
00:40:53.080
your experience with a outcome of the story that you would like to be told about you when you're
00:41:01.900
thinking about your business right how am i going to make this product deliver it make them say holy
00:41:09.080
shit this is the best piece of furniture i ever seen with the intent of them telling other people like
00:41:16.400
hey man uh you know this is where i got this you guys need to check him out
00:41:21.120
if you think like that it doesn't matter where you're from you're going to be able to accumulate
00:41:26.740
customers because the holes in the bottom of that bucket get plugged and then the customers accumulate
00:41:31.360
and then you create this giant momentum of word of mouth based off having multiple customers
00:41:38.440
now as far as people being remote or further away from you i'm sure there's logistical challenge
00:41:45.920
this there with with being a physical company a custom company custom woodwork um but the idea is
00:41:53.700
still the same if you can abridge those those physical moats meaning your ability to deliver the
00:41:59.640
product in a fast efficient quality way that it's going to work the same for you there too so um
00:42:08.880
i mean dude it's i know that's probably a more simple answer than what you want me to tell you
00:42:14.500
but dude it's really it's really that's it it's all it is so if there's something more specific i could
00:42:21.820
maybe help you with here i mean you're definitely free to follow up with a question but um yeah yeah
00:42:28.300
yeah i mean mainly dude this is this is how it works what what i'm working on is just an amazing product
00:42:35.040
an amazing process and i know with those two if i can just really hone in on that that works because
00:42:41.100
what what we do at my company we use trees displays from natural disasters to build
00:42:45.280
heirloom quality furniture which is really really cool we have an awesome way to build that but
00:42:51.060
building that story where it's just easily digestible for a customer that's been kind of a
00:42:56.600
challenge and then the other thing that i've this is probably dumb but i've been going to a lot of
00:43:01.540
like pop-up places farmers markets and i've been told this a long time you know you know don't
00:43:07.880
don't sell gucci at goodwill kind of thing so it's i don't know if that's the the right avenue to just
00:43:14.640
old school methods work for new school tactics so like i know
00:43:18.540
getting in front of people is the best way for people to know that i exist and that's that's the
00:43:24.680
number one challenge is in virginia beach just trying to just let people know hey i'm here i'd love to
00:43:29.720
help you if this is something that you need so is that kind of is going to farmers markets like
00:43:35.420
dumb or is it the right way to just find physically your customer base i don't think anything is dumb
00:43:45.040
if it's going to get you in front of people okay um are there better ways maybe uh and i'll give a
00:43:51.200
few in just a second but keep in mind sure when when we do events you know we do lots of events
00:43:58.300
at first form and s2 and and our goal is not to go do an event that just has the right kind of people
00:44:05.120
in it our goal right is to go to an event and make one relationship one customer out of that event
00:44:13.640
and when you do that okay we know that like let's just say for you you get one customer out of these
00:44:20.840
farmer markets if you can get one customer and you can deliver a great job and you can document
00:44:28.540
the job and the satisfaction and the experience and then leverage that through social media that's
00:44:34.700
going to bring you more customers so a lot of it is how you value each customer and i have not found
00:44:42.880
a way in business to grow a business even at the size of the companies that we operate now
00:44:49.200
where it isn't one customer at a time if you came to our all company meeting that happens every single
00:44:56.240
fucking monday morning we would talk you would hear me say and you would hear sal say one customer at a
00:45:03.040
time one person at a time you would hear that a thousand times because that's how we've built
00:45:09.200
everything and i think a lot of people get hung up on the idea of grabbing a whole bunch of customers
00:45:14.940
at once not really understanding that a lot of that shit that you hear on on the internet is geared
00:45:21.240
towards like selling a two dollar widget or a you know a temporary econ product that's going to change
00:45:27.600
next week um right we're talking about building a real custom company brand like you're trying to build
00:45:34.360
you know that's a different thing and so you have to recognize the value of one job what it was worth
00:45:41.400
you know hey i spent three hours at the farmer's market i met one guy i did a cabinet for him i documented
00:45:48.160
the cabinet i got him to do a little testimonial and i put that on my on my social and now that brought
00:45:54.200
me two more customers well that brings a complete different value than saying you know is this the right
00:46:00.340
thing or not and so when we look at when you look at that that's how i would think about that if i
00:46:06.900
were you okay now okay where could you go to get in front of the right customers that you would like
00:46:16.200
to be in front of what is your ideal customer in your mind my ideal customer man i think i think that
00:46:26.460
changes from season to season because in south carolina it was one person but here it's another
00:46:30.340
person i think it's a person who has um just like a love and understanding for not even necessarily
00:46:38.080
wood but it could be land conservation it could be um just the natural beauty of wood um but what
00:46:45.360
i'm really gearing towards is the person who wants to have like a a dining room table or a conference
00:46:52.700
table and just have family gatherings over there just have tons of memories around that and then
00:46:57.840
be able at one day to pass that on to someone so then the memories kind of go with the family that's
00:47:04.580
that is my ideal customer it's not you know they make x amount or whatever like okay my tables do start
00:47:10.260
at a certain price so let me ask you this are you telling that story through your social media
00:47:15.660
meaning when you show your woodwork or when you market yourself are you that's a first of all
00:47:23.740
that's a great story okay and me not giving two fucks about furniture if you told me that story
00:47:31.720
i would be like yeah man that's how it should be and i would lean into that story appreciate that yeah
00:47:39.740
no it's a that's a real thing and i could tell it was real coming from you so yeah you know you need
00:47:47.020
to you need to lean into that story like hey man you know in a in a throwaway world where everything's
00:47:53.280
instant everything's cheap everything's replaceable we're right we're making real american handmade goods
00:48:01.100
that that your family's going to sit around and have holidays around and some of your best memories
00:48:06.340
are going to be around and this is going to get passed down to your kids and they're going to
00:48:10.900
have their memory like bro that's a real great story about what you do and especially now in this
00:48:17.060
time of course yes right exactly because everything's going so far the other way people are craving that
00:48:23.100
stuff yeah so first off yeah you should be telling that dude um you know go back to the example we
00:48:31.980
were talking about a minute ago where you document the entire thing that that story should be woven in
00:48:37.680
to to how you show the projects that you built because just hearing you say that never meeting you
00:48:46.540
never fucking seeing you i felt something when you said that so appreciate it yeah bro you should
00:48:53.200
be telling that with your voice by the way you have a really good voice yeah um oh yeah for real dude
00:48:58.780
you have a voice for radio huh absolutely me you must be ugly uh dude on my best day i'm a four
00:49:06.120
i married up hey join the club brother hey we can't get it all right so uh that's it dude yeah so
00:49:14.460
so hey man you're on the team with us bro it's hey if we got it all we'd be on tv right uh that's it
00:49:21.920
but but look every camera in front of me that's right that's why i'm not documenting anything on social
00:49:26.080
media because all the cameras break when i start recording well we'll get you one of the mugly
00:49:30.260
cameras like we got jokes just like me too that's right he's got your level of jokes so uh so yeah
00:49:36.840
dude that's funny i'd start telling those stories man and then um you know get get one job you know
00:49:43.300
bro all you got to have is one or two jobs do you have one or two jobs you just said you did so the
00:49:49.280
next the next job i'm working on it's it's very complicated because being in a military town so
00:49:55.140
i'm delivering a completely custom adirondack for a marine officer that's going to go on his ship
00:50:00.920
so i can't really i can't get pictures of it there but i'm working on trying to get a video with him
00:50:08.060
outside maybe in front or beside the ship because there's a lot of a lot of red tape no i get that
00:50:15.620
but but you can still tell the story like hey i made this for uh the admiral of this you know
00:50:22.620
this is what he this is what he asked this is what we did and you know this is going to be something
00:50:27.640
that after his service is done he's going to pass down to his kids like there's a real story there
00:50:33.120
yeah and uh yeah and once you get one or two of these stories going bro the thing they will
00:50:40.640
people will start to see you as like oh that's the guy that could create these amazing heirloom pieces
00:50:46.760
that are high quality and you know instead of you having to go to the farmer's market to get started
00:50:52.640
you're going to start start having people come to you and that's that's where we got to get you to
00:50:57.880
we got to get you from the going out and getting leads to where the leads come to you
00:51:01.980
and because the nature of what you're doing requires a lot of time energy and expense and
00:51:09.260
you only have so much of that right now to do so what the ideal thing would be for you to
00:51:17.140
get some jobs tell a story about the jobs replicate the customers that you are that you're already
00:51:24.040
getting right create such a demand for your for your product that you can charge whatever you want
00:51:30.320
because it's limited time and now you're in a place of options now you could say all right
00:51:36.580
i would like to bring on an apprentice i would like to start a little bit bigger of an operation where
00:51:42.840
everything's still custom that's the goal yeah so so dude we got to get you from that place where
00:51:47.380
you're out acquiring leads to where the leads are coming to you and that's only going to be done
00:51:51.500
through you doing a really good job making an amazing product and then also telling the story
00:51:58.260
which you happen to have an amazing story that goes along with the product um and then and then
00:52:03.800
doing that bro like you're it's yeah it sounds like you've got it all figured out man like to be
00:52:09.540
honest it's just time no really i know you probably don't i know it doesn't feel like it because like
00:52:15.540
i don't i don't mind chasing leads because i love talking to people i love just seeing if i can
00:52:20.180
meet someone's need because there's been so much where like they're like i really love what you do
00:52:25.340
it's not going to work out for us but i'm i know a ton of people i can recommend you to which has
00:52:29.960
kind of been great because it's like it's word of mouth without earning the business which is really
00:52:34.120
rare for me i think kind of rare for a lot of people but it hasn't like it's it's good some
00:52:40.000
months and then it's like christmas time as much money as i want to make andy i can make but it's that
00:52:46.040
january because it's because i'm so close to retail but i'm not quite so it's just january february march
00:52:52.440
just like you know a ghost town in the bank account which is fine because you know november
00:52:57.880
december jane or august sorry october november december is like you know harvest for me yeah
00:53:04.180
well here's what i would try to do this year is i would try to let these people know i would just
00:53:10.060
straight up tell them i would say hey look i got a lot of extra business this year i'm gonna have
00:53:14.760
start booking for next year let's get you lined up in these slots uh if you're gonna want something
00:53:20.300
next year i'm gonna need you to tell me this year because like dude your best customer is going to
00:53:24.780
be the guy who fucking bought something this year right so so yeah like my like my the guy i get my
00:53:32.320
cigars from right like cigars are a massive gift around christmas and oh yeah you know sometimes i can't
00:53:40.140
get what i want and he's like you got to let me know way ahead of time and it's so dude you got to
00:53:45.060
use that time frame to your advantage with the customers you already have and so i would also
00:53:50.740
you know in addition to everything that that we just said i would start to when when you go through
00:53:57.560
christmas this year i would let them know i'd say hey man i really love doing this for you
00:54:02.220
if you want to do something again next year for christmas we're going to have to put it on the books
00:54:08.400
now and that way you can start to populate your books ahead of time and then what happens is
00:54:13.800
the story becomes not hey uh this dude built me uh you know one-off piece it's hey this is my
00:54:23.200
custom woodworker bro he does the fucking most amazing shit and now you're starting to build a
00:54:27.900
little bit of a of a legend around what you do just by pre-booking the people who are already
00:54:33.780
buying from you does that make sense yeah that totally makes sense yeah yeah and i think it creates
00:54:40.120
a little bit of urgency for sure go ahead and get stuff and create creating that totally makes
00:54:45.000
sense creating urgency and fomo is a big deal bro even if you have to manufacture it in the beginning
00:54:50.380
meaning you've just got to say hey yeah uh you know i only have and dude it's not it's not even
00:54:57.260
bullshit it's true with you you only have so much time yeah yeah so that's true um so yeah dude i i would
00:55:05.180
i think bro honestly i think you're set to do do really well um i don't think you need to go do
00:55:11.720
anything else right now except take the customers that you have make them extremely happy and start
00:55:17.700
documenting the stories and then when you know you start filling up for christmas which is going to be
00:55:22.480
soon um yeah you know start letting them know hey man uh just letting you know this is my busiest time
00:55:30.700
a year i've got you in this year no problem but if you're going to want to do something again next
00:55:35.020
year a lot of my customers do let's go ahead and get you on the books now and that way we can meet we
00:55:39.800
can talk uh then you know we'll talk in march or right exactly and and uh and that way it helps line
00:55:46.800
up your business for the next year and so that creates the scarcity right like here's the story now
00:55:52.240
the the story is man where'd you get that uh that humidor oh man my buddy made it for me you know
00:56:00.040
custom it was amazing um actually you know like i get in with him every year he's really hard to get
00:56:08.880
into but maybe maybe i could get you in with him you know and now the customers are starting to like
00:56:13.620
create the scarcity demand for me yeah bro and and this is what i've seen work and other work very well
00:56:20.240
in other um areas where people are trading their time and skill for money like such as tattooing uh
00:56:28.000
my tattoo artist you know he he's got a four-year book you know what i mean like he if you want to
00:56:34.880
get in with him new it's four fucking years away so wow but but then guess what he does if he's if
00:56:41.740
you got the money he'll say i'd get you in next month and then you know what you know what the story
00:56:45.940
is about him hey man my guy's the fucking best and you know what i might be able to get you ahead
00:56:52.000
he's got a four-year book which makes me feel cool now you're the guy and him feel cool right so um
00:56:59.140
it's it's a lot of you know it's a it's a lot it's putting all this shit together so that people
00:57:05.140
value what you do and then they'll talk about it and then bring you their their people and
00:57:09.100
you know i think you're in a good spot dude you love people you love the work yeah and uh you you
00:57:16.240
understand the value of the work and i think really do with just a few adjustments you'll be as busy as
00:57:21.180
you want to be and then you're going to have the options of how you want to scale it yeah that's that's
00:57:27.420
the goal like really in the next two to three years i want to bring on an apprentice because you
00:57:32.240
teach what you know but you reproduce who you are and you know skills you can go learn skills
00:57:36.980
anywhere but to be a good human to just love love the the process you don't always get to learn that
00:57:43.140
anywhere so if i can just find someone who's just i mean an inch interested in what i'm doing i think
00:57:49.920
i could go make robots of myself and that's yeah that's kind of the goal yeah bro for sure 100 i think
00:57:56.080
you're on it dude i think you're good i would like for you to check i don't feel it most days well
00:58:02.020
dude nobody does that's why you fucking get good at what you do you don't feel good nobody gets great
00:58:06.480
at something they think they're already great at no nobody nobody nobody gets better at something
00:58:11.280
they think they're already the best at like it you to be good you have to think you're shit like
00:58:16.140
that's that's that's part of that's part of the recipe you know what i'm saying like you have to
00:58:21.280
understand that you're not doing a really great job to even be great you know uh when when fucking
00:58:28.780
michael jordan was kicking everybody's ass you know he didn't go to practice thinking i'm the
00:58:33.920
greatest he went to practice thinking man i gotta get better and the reason he thought i gotta get
00:58:37.780
better is because he thought man i don't know if i know what the fuck i'm doing so all winners think
00:58:43.100
like that bro it's not just you i feel like that everybody i know everybody i know that's successful
00:58:47.760
feels that way right love it dude we're gonna check in on you that's awesome yeah bro please check back
00:58:55.440
check back in uh i'd be curious to check back in in the spring bro i want to hear okay i want to hear
00:59:02.700
how this worked out for you yeah yeah i um i got two things before we leave one um i know you talked
00:59:11.340
about making trophies i i've got a couple mocked up i'd love to send you some and see if if you want
00:59:15.940
some trophies to hand out um for your well these guys you had these guys these guys got to win them
00:59:23.080
first yeah yeah you let me know i i got a few on back order actually oh yeah oh you got a few you
00:59:31.400
owe back to me that's what you need my back order uh the second thing is um i just i really appreciate
00:59:38.740
you guys and what you do um 75 hard uh just finished my second round absolutely has changed my life i'm down
00:59:45.420
40 pounds since march and um dude i had a uh i had a very very minor um health thing come up
00:59:55.020
and dude it it you know firefly came up you know we just had our son he's 11 months old and i just i
01:00:02.080
don't want another man to raise my son so i was just you know i started looking this thing in the face
01:00:06.100
and you know beating his face in every day so well that's awesome hard was able to to give me that
01:00:11.680
mindset to do that so we're about to start round three once i get this injury healed up and we're
01:00:17.160
just gonna we're gonna make it a lifestyle here soon good man good congratulations on all the
01:00:22.160
success so far brother and congratulations on the new baby that's awesome bro thank you he's a ham
01:00:27.860
we love him to death all right brother we'll check back in with us in the spring for real dude i want
01:00:33.160
to hear how it's going yes sir absolutely thank you guys so much and thank you bro thanks for the
01:00:38.620
sport heck yeah that's a good one you too yeah do you know what you know who i kept
01:00:47.280
you know who i kept thinking about in this convo who jesse james oh yeah like prime example yeah
01:00:56.440
he's fucking i mean you waited years for a bike yeah you're still waiting on a bike yeah i mean like
01:01:01.900
i mean but yeah but then when i get it i'm gonna be like damn dude look i don't think you you can't
01:01:07.460
even get this i can't get yeah no i mean like it's it's a real thing and and yeah that's a that's
01:01:12.680
you have to if you're gonna make a lot of money with something with your hands you have to do it
01:01:18.540
in such a way where you stack people like that yeah otherwise it's you can only get so much you
01:01:24.960
know what i mean or you got to scale it out like he's talking about but just there's a lot of people
01:01:29.840
you know they say online too they'll say there's no way to make a lot of money if you're working with
01:01:34.060
your hands or you're working a craft or you're this or that no there is you just don't know how
01:01:37.660
to do it yeah you know what i mean yeah because there's a couple of examples yeah that's right
01:01:41.800
and and dude you know marketing is part of that telling a story is a big part of that that guy's
01:01:45.960
got a great story beautiful story and he has some beautiful work too i've been checking out his ig
01:01:50.080
man what's his ig his ig is reinvented woodworks reinvented woodworks man yeah you guys go give it
01:01:56.780
give him a shout travis you got some phenomenal wood there bro you would know i'm looking at you're a
01:02:02.860
wood expert thank you yeah thank you thank you yeah well guys andy man that's a hell of a way to
01:02:12.520
start a week man all right guys we'll see you tomorrow with cti go out and kick some ass make
01:02:16.820
the world a better place and uh don't be a hoe show the show
01:02:19.720
went from sleeping on the floor now my jewelry box froze fuck a pole fuck a stove counted millions in the
01:02:26.480
bad bitch booted swole got her on bankroll can't fold doesn't know headshot case close