REAL AF with Andy Frisella - 934. #75HARD vs Lexi Johnson

00:00:00.000 What is up guys, it's Andy Purcell and this is the show for the realists to say goodbye

00:00:20.880 to the lies, the fakeness and delusions of modern society and welcome to motherfucking

00:00:25.060 reality. Guys today as promised we have 75 hard verses but before we get into that I want to kind

00:00:36.120 of give you guys a rundown on how the show works, all right? Normally on Mondays we have Q&AF, that's

00:00:43.060 where you submit the questions and we give you the answers. To submit your questions a couple different

00:00:48.000 ways you can email them in to, what's the email address? AskAndy at AndyFurcell.com or you can go

00:00:54.540 to YouTube, click the link underneath the videos of Q&AF and write in to be on the show live with us,

00:01:02.800 okay? Other times we're going to have CTI. CTI stands for Cruise the Internet. That's where we put topics

00:01:08.960 on the screen. We speculate on what's going on in the world. It's our social comedy politics current

00:01:16.660 event show. Then we have Real Talk. Real Talk is 5 to 20 minutes of me giving you some Real Talk and

00:01:21.780 then we have 75 hard verses which is what we're going to get into in just a minute. If you're

00:01:26.000 unfamiliar with 75 hard just keep listening because you're going to find out all about it,

00:01:31.380 all right? It is available for free at episode 208. It is the world's most popular mental transformation

00:01:38.600 program ever and it's free. There's also a book at AndyFurcell.com. You don't have to buy it but it is

00:01:46.280 very popular. It covers the entire Live Hard program plus a ton of information on mental

00:01:53.460 toughness, why it's important, how to cultivate it and use it in your life. With all that being said,

00:02:00.060 we do have a fee for the show. The fee for the show is very simple. If it makes you think,

00:02:05.380 if it makes you laugh, it gives you new perspective. If it helps you learn some new shit,

00:02:10.140 do us a favor and don't be a hoe and share the show. Did you want to do that part? Did you want

00:02:18.500 to do it there? Yeah? All right, cool. DJ is still on leave. Yes, paternity leave. I can't even say

00:02:28.900 that with a straight face. But we do have 75 hard verses today with a very special guest, my great

00:02:35.260 friend, Lexi Johnson. What is going on? I'm excited to be here. Yeah. You have a beautiful

00:02:42.500 facility. Yeah. Oh yeah? Yeah. Yeah. You've been here once or twice. Yeah. First time in the studio

00:02:47.600 though. Oh really? I mean like since the new digs. I think the first time I ever saw it, you just had

00:02:52.300 the logo. I think we're getting ready to redo it again, aren't we? Aren't we like making it way

00:02:56.760 bigger? Yeah. We're expanding. So business is good. You need it. Good. Yeah. So what's going on,

00:03:04.980 dude? I'm excited to be here. We're going to talk 75 hard. I was talking to him on my way up to the

00:03:09.980 podcast room and this is the, I finished 75 hard the sixth time this year. Yeah. Yeah. I started 2020

00:03:16.220 and when a friend approached me about it, it was kind of funny because I was, I was in decent shape.

00:03:22.000 I had a, I had good habits and I was like, I'm, I don't need to do that. And I took it and I started

00:03:28.180 like kind of scheming. I'm like, I'll do a point system. Like, you know, I'll do some of the things.

00:03:32.400 And that was when I started to look at myself and I'm like, if you're compromising on what your

00:03:37.700 standards are and like hand selecting what you think you should do out of this. And if you're

00:03:43.140 doing that, you're going to pick the shit that you, that you want to do, the stuff that comes easy.

00:03:46.560 I like working out. So I'm like, yeah, I'll do that. I didn't want to follow a diet. I didn't want

00:03:50.960 to read a self-help book. Cause in my mind, I'm like self-development, like losers need self-help books.

00:03:56.280 Like you only, you only get them, you know, if you're in the trenches and I'm like, I'm,

00:04:00.640 I'm doing all right. And I didn't think I needed it. And when I like had that come to Jesus moment,

00:04:04.600 I'm like, all right, we're in. So I, I did it the first time in 2020, started it right before COVID

00:04:09.620 hit. And it was, my life is completely different than it was five and a half years ago.

00:04:16.220 Well, largely 75 hard. Yeah. I just, so at that point, I, I'm trying to think in 2020. So I was a

00:04:22.460 dental hygienist. And right before that, I was actually a substitute teacher. And I don't talk

00:04:27.640 about that. Like anything. I didn't even know that. No, I, I graduated with a degree. Essentially

00:04:33.700 you needed to get another degree. It's a health science. So like you need to go, unless you want

00:04:37.280 to sell medical sales. And I wasn't about that. So I just wanted to be able to contribute to the

00:04:42.900 house. Like I just felt like a burden. So I will substitute taught for a little bit while I was

00:04:46.980 trying to figure that out, went back to dental hygiene school. And I remember I would, I just had no

00:04:51.540 fulfillment. Like I would come home from substitute teaching or dental hygiene school or my dental

00:04:56.380 hygiene job. And I would like wait for my husband to come home and just sit. And I was like, that

00:05:00.560 it's not fair to him either. Like my fulfillment shouldn't be coming from someone else. Um, so I

00:05:05.920 dove in on 75 hard and we did it together and it complete, like, thank God we grew in the same

00:05:11.540 direction at the same time. And we like doubled down on all of our standards and it changed the game

00:05:16.140 because when shit hit the fan with the pandemic and everyone else was spiraling, I felt so in

00:05:21.180 control. And it was just like such a black and white parallel from the people that were,

00:05:25.920 you know, had no standards and no routine, no solid habits that they were just like,

00:05:29.780 there was no consistency in the world, no consistency in their own life. And I, I was doing so well.

00:05:36.860 Yeah. We saw so many people. I remember that, you know, who during that time just let themselves

00:05:43.040 completely go to shit. I remember seeing people like four or five months later after they first

00:05:48.940 started shutting everything down and dude, they were up like 40, 50 pounds. I was like,

00:05:53.020 what the fuck have you been doing? Yeah. You're working. Apparently nothing. Four steps from your

00:05:56.780 kitchen. Yeah. Pantry. Yeah. Yeah. Yeah. So when you started, so let's talk about this. Okay.

00:06:04.000 Now 75 hard, as you know, is a mental toughness program. And a lot of people mistake it for a

00:06:14.780 quote unquote transformation, physical transformation or fitness program. So when you

00:06:21.900 first started this, what did you expect? And did that change throughout the process?

00:06:31.860 I kind of want to get like, if you can remember your first, now you do it, you've done it six times.

00:06:36.060 Yep. But that first time, what, what was that like?

00:06:40.100 Yeah. I had never touched a self-development book. I went to Goodwill because everybody gives away like

00:06:44.600 Bibles and self-help books. So I found a book there. And that was my first really implementation

00:06:51.480 of any sort of self-development, like personal development. And I became obsessed with the

00:06:56.660 reading portion. Like that was one of the things that I was dreading so much. I loved that. And I

00:07:01.160 just, I am such an ambitious person now, but I don't think I would describe myself as that way.

00:07:06.900 And I feel like those that, you know, describe it as that physical transformation,

00:07:11.560 it is such a recalibration of your habits and your standards and your priorities and your time

00:07:17.080 management. And you just happen to see physical benefits as well. Like that's just a cherry on top.

00:07:22.400 And at the end of it, you know, you do see that progress, but more than anything,

00:07:26.220 and it's so consistent. If you like look at the 75 hard hashtag, you read all the comments,

00:07:30.720 almost always people are like, I wish that I could show physically, like I wish that you could

00:07:35.020 visually see how much transformation has happened under the surface. Because I feel like at that

00:07:40.540 point, like I said, I had no fulfillment. I didn't really have a drive. Like I knew that I was capable

00:07:44.680 of more, but I didn't have any sort of direction. And doing that and like proving to myself that I can

00:07:50.420 do that amidst chaos in the world and like non-normal circumstances, it gave me the belief and the

00:07:58.900 confidence in myself that like I could start my business. I started my business right after 75 hard,

00:08:04.000 like took so many. The first time? Yeah. Yeah. So 2020, I think I finished 75 hard probably in like

00:08:10.440 March or April. And I started my business in May. And it was scary as hell, but like you can reflect

00:08:17.360 on those 75 days of being also scared and also wanting to compromise. And you're like, you just,

00:08:21.680 you just keep moving forward. I survived that. I live to tell the tale and I can do this.

00:08:25.520 Yeah. You can just figure it out along the way. Yeah, dude. I remember, you know, I think

00:08:30.300 for a lot of people who go down the journey of 75 hard and live hard, it is the first time is

00:08:39.940 exceptionally special because a lot of the limitations that you think you have become

00:08:46.480 eliminated, right? Like I don't have the time. No, you learn right away that you do have the time.

00:08:51.920 In fact, you learn exactly how much time you've been wasting. And a lot of people will talk about

00:08:56.880 how they feel like they have extra time because they're so productive and so on top of their

00:09:01.140 shit. Other things like, for example, you know, most people never gone more than three or four

00:09:07.680 days on a fucking diet without cheating. You know what I mean? Like if you, and that sounds crazy,

00:09:13.560 like you're going to go 75 days without it. And a lot of people will say, you know, oh, you know,

00:09:20.480 that's, that's not healthy. That's extreme. That's this dude. What's not healthy is eating the shit

00:09:28.020 that you're eating every three days and giving up on yourself on all your goals every three or four

00:09:34.020 days throughout the course of your entire life. And the confidence that comes from completing that

00:09:46.380 program the first time. Not that it gets any easier the second time, but for some reason that

00:09:52.840 first time, fuck, I just got a lot out of it, dude. Yeah. It's, it is like an awakening. Like

00:09:58.420 it's Pandora's box. Cause once you do it, you have, there's no, if you do it with integrity and you do

00:10:02.940 it the right way and you can tell when you do and you don't, there's no going back. No. And those

00:10:08.160 that push back on like, damn, 75 days of regimen don't have the, the long-term vision of like you

00:10:14.820 could spend decades and decades at a quality, higher quality of life. If you just dedicate

00:10:19.860 70 for the next 75 days to actually like opening your horizons to what you're capable of. Cause

00:10:25.060 once you do it with integrity, like I remember being scared on like day 75 and I'm like, what do

00:10:30.980 I do tomorrow? I don't want to go back to where I was 75 days ago. That's how, that is how people

00:10:38.740 should feel when they, that's really how you could tell someone did it because dude, there's two,

00:10:44.100 there's two groups of people, right? There's the people that they get to 75 days and they're

00:10:48.500 like, fuck dude, I don't want to, I want to keep going because I'm doing so well. I feel so good.

00:10:53.500 I'm getting so much, uh, so many positives out of this program. And if you're doing it right,

00:11:00.280 that's how you're going to feel. Uh, and then you have the second group and the second group

00:11:04.180 is the, they, they do the same thing they've always done. They half-ass the program. They get to the

00:11:11.000 end. They want to clap and cheer. Like they accomplished something. And then they celebrate

00:11:14.920 with all of the shit that was controlling their lives before they ever started on the program.

00:11:21.000 They celebrate by taking a day off or three days off. They eat, you know, a cake or they celebrate

00:11:28.700 some, have a party or they have, they go right back to alcohol. You know, these, these things are the

00:11:35.380 things that cost you everything that puts you in a position to even feel like you needed to do this

00:11:42.980 program. And then you're going to go right back to them on day 76. That doesn't make any sense.

00:11:48.380 Why would you give yourself and reward yourself with the things that have been causing you the most pain

00:11:55.080 after you just did all this work and people who have done the work, they recognize that they

00:12:00.280 recognize that very clearly. Like fuck dude, I've been able to eliminate most of these things

00:12:05.180 from my life and I'm feel so much better. I look better. I'm doing better. And someone who's in

00:12:11.800 that situation is not going to jump right back into this old shit. You're just not going to do it.

00:12:16.460 And that's the differentiator between those that call it a challenge and those that treat it like

00:12:20.040 a program. Because if you're treating it with a deadline in mind and you're like, all right,

00:12:24.140 I just got to get through these 75 days and then we'll go back. That is the reason that you keep

00:12:28.760 going back to where you were. That's the reason that that yo-yo cycle continues. And as a coach and

00:12:35.040 a trainer, there are those two distinct groups of the ones that do it with integrity and the ones

00:12:39.080 that just want to say they did it. And I have, I, anytime someone comes to me and they're like,

00:12:43.380 I failed, I'm going to start tomorrow. I'm like, I have an immense amount of respect for you for

00:12:49.900 saying that because you owned your shit. You're going to start it again tomorrow rather than the

00:12:54.200 ones that are like, well, I mean, like it was just a picture. Like it was just, I read eight pages and

00:12:59.520 I fell asleep. And when you compromise on one standard, just the cracks start to form everywhere.

00:13:04.460 And like, it's not just your personal development. And then you start like, it's in your relationships,

00:13:08.600 it's in your professional life. If you consistently make those compromises with yourself, it's,

00:13:13.580 it's in every realm of your life. Right. It's just a matter of time before you find yourself

00:13:17.480 back where you were. I mean, how many times do we see this with people, you know, in, in life,

00:13:23.660 but especially in fitness, you see it a lot in business too. You know, they put in this exceptional

00:13:28.720 amount of effort. They lose weight. They might lose 50, 60, 70, 80, a hundred pounds. They look

00:13:35.260 amazing. And then they think that they're just there. Right. And then we see them six months later

00:13:42.740 or a year later and they are back to where they were or past where they were even worse off than when

00:13:51.460 they started the first time. And I think that comes from people's misunderstanding of the fact

00:13:59.340 that, you know, your body doesn't just acclimate to, uh, you know, this new shape and this new

00:14:08.560 amount of calories and these new amount of protein and training and, and change. And then you get to

00:14:13.620 go back to your old habits and keep those. And I think that's very confusing for people. And I think a

00:14:18.320 lot of people have trouble leaving their old life because they feel like, well, fuck dude,

00:14:27.400 if I'm eating healthy and I'm training and I'm not drinking, what am I going to do? Because they built

00:14:32.900 their identity so much in like the social culture that they feel like they're going to be completely

00:14:39.840 bored or abandoned, or they can't picture their life outside of that. And, um, you know,

00:14:47.640 I think when people really break, and I know, I know this, I don't think it, but when you, I just

00:14:53.380 saw this yesterday, this guy posted how he's been sober for three years straight because of 75 hard

00:14:59.780 and so awesome. Yeah, dude. And your life is immensely improved. And just because you can't see it

00:15:08.400 outside of the alcohol and the food and the culture that you've built, you have to trust that you're going

00:15:17.180 to be in a better spot. And I think that like fear of moving away from everybody else really hurt.

00:15:24.920 It, it, it, it's like a tractor beam, dude. It like sucks people back in whenever they just get

00:15:29.380 on the outside of it. And I think the one thing that's really good about live hard and 75 hard

00:15:34.460 is that the timeframe is long enough to where you actually get used to being away from the bad

00:15:39.960 influences. Yeah. And I think a huge part is that abandonment piece where you only know what,

00:15:44.720 you know, and you only know the life that you've lived. And typically if you're contemplating

00:15:49.900 starting something like this, you're contemplating a life change, you need it. Like there's a reason

00:15:54.100 for it. People say like, I can't stay motivated, but if you're unhappy enough with where you are,

00:15:59.020 like that is the motivation. That's where you get, but you're surrounded by people that are just

00:16:02.720 feeding those horrible habits. And like, that's their life. And you're worried about your friends

00:16:08.460 judging you because you're not drinking or you have to get an outdoor workout or you have to manage

00:16:12.140 your time better. And you don't have the awareness that like within those 75 days and moving beyond,

00:16:17.960 it's, it sucks to lose friends and to like have those hard conversations and realize that the

00:16:23.120 people that you thought were in your corner weren't really in your corner. But on the other

00:16:26.620 side of it, there are going to be people that support you and that, you know, support that growth

00:16:30.280 and are pouring back into you and building you up as you go. And I think it's just that piece where

00:16:35.620 it sucks that people have just shitty surroundings, shitty environment, shitty people around them where

00:16:40.900 they're not supporting it, but you have to have the awareness that on the other side of it,

00:16:45.920 life is about to get so much better. The people you're surrounding yourself with are going to

00:16:49.160 level you up. You're going to level up by their, their environment. And it's just one of those

00:16:54.620 things where it's, it's fear out of the unknown. Right. Yeah, dude. I also, you know, it's interesting

00:17:01.040 too, after doing this for, you know, running this program for six years, which is, you know, people say,

00:17:07.480 oh, it's a fad. Well, it keeps getting bigger and it's six years old. So that's usually last about

00:17:13.940 a decade. Yeah. Yeah. That sounds like a fad to me, but, um, you know, I think one of the most

00:17:22.460 beneficial things that I've seen out of this time is the, the, the transformation, how people view

00:17:32.360 certain character qualities that other people have. When I was growing up, I always struggled

00:17:39.960 with my weight. I always had a hard time sticking to the diet. Um, my training, I always liked to

00:17:46.280 train, but I didn't like to eat right. And I would look at people who were disciplined with their food.

00:17:54.740 And I would always like, it was confusing to me. I would be like, how can this person go, go to a

00:18:01.980 baseball game with all of us who are drinking? And then they go somehow find like healthy food to eat

00:18:09.340 and they have a good time and they hang out. Like, how is this person have all this discipline?

00:18:13.420 I wish I was born with that amount of discipline. And I think that's how most people see these things.

00:18:21.640 They see these things like grit, determination, perseverance, discipline, confidence, especially

00:18:28.120 as something that people are born with that they just didn't get the lucky ticket to receive at birth.

00:18:35.880 And I know for me, I viewed it that way for most of my life. And it wasn't until I figured out

00:18:42.720 that these things are actually built skill sets and not born with traits.

00:18:51.640 That really opened my eyes to my own ability to become what it is I wanted to become.

00:18:58.620 And I think over the next, the last six years, the most important thing that has happened because

00:19:04.220 of 75 hard and live hard is that it has squashed this mentality amongst a large group of people

00:19:11.040 that all of these things are magical, that all of these things are born traits or God-given traits.

00:19:16.880 When in reality, dude, the reason that I didn't have discipline to eat the food was because I didn't

00:19:22.940 practice discipline, right? The reason I wasn't confident was because I never kept my word to

00:19:28.920 myself. I never followed through on anything. And if you had a fucking friend who told you they were

00:19:34.140 going to do something over and over and over and over and over and over again, eventually their word

00:19:39.760 means nothing. And whenever your word means nothing because you've lied to yourself for so long,

00:19:44.280 your confidence is going to be gone. You're not going to have any. And that's the situation that

00:19:48.380 most people find themselves in. And with that becomes, you know, comes low self-esteem, low worth,

00:19:55.240 low belief. And then eventually acceptance that, you know what? I just didn't get the best card in

00:20:03.260 life. And it's interesting how we grow up because no one ever fucking taught me that. Like no one ever

00:20:08.780 said, Hey, uh, these are things you can develop, not things that you just happen to be born with.

00:20:14.260 In fact, I feel like most people believe these things are like truly traits that people are born

00:20:20.180 with. And I think that's a thing that, you know, we've done a good job over the last six, seven years

00:20:26.080 of really opening people's eyes to you because now it's a conversation, right? Like when we, when 75 hard

00:20:32.340 first started, bro, nobody was talking about fucking discipline, nobody. Now all of these

00:20:36.880 talking heads, everybody out here is talking about, you don't need motivation and you need

00:20:40.960 discipline. Nobody was saying that shit. Now everybody's talking about it and it's the truth.

00:20:46.980 And we don't have companies out here telling people like, Hey, you know, you could take this

00:20:52.480 product and it'll just help you lose a hundred pounds without any effort. Like, I think the overall

00:20:57.720 compounding effect of this program has been very positive, whether people have finished it or not

00:21:06.220 in regards to at least their awareness of what it takes to become the person that they want to

00:21:11.160 become. Yeah. It's got the conversation started. Yeah. Have you ever read grit by Angela Duckworth?

00:21:15.560 Yeah. That was a 75 hard book. What you were talking about, my biggest takeaway from that book,

00:21:19.660 she talks about naturals versus strivers. And she said, you know, everybody wants to believe in

00:21:25.660 naturals. They want to see naturals. Like you want to believe that Michael Jordan had that ability

00:21:30.880 from birth. And like, that was just a lottery ticket. But when you see someone that you grew

00:21:35.280 up with that had the same circumstances that, you know, came from the same environment you did,

00:21:39.620 and then they go on to do something better, it just reflects a lack in you. We don't like

00:21:43.720 strivers. Yeah. And because it just, it, you know, I like them. Yeah. Like society doesn't like

00:21:50.440 strivers because then it just shines back that lack in yourself. Like you're not doing shit, bro.

00:21:54.540 If you got the, you know, genetic lottery and you're just, Elon Musk was built, you know,

00:22:00.040 to do that. And the, all they did all of these different, you know, examples of like these

00:22:05.340 incredibly successful people actually came from nothing and like they just kept going.

00:22:09.960 Well, dude, I think that's, that's way more true than the other lie.

00:22:13.980 Oh, a hundred percent. Dude, most successful people, and I'm sorry to interrupt, but this is

00:22:18.980 an important point to make. Most successful people come from shit. Okay. They don't just

00:22:24.660 make up these stories of these hardship situations once they've made it. And the narrative in society

00:22:32.560 is anybody who's built success had to have had an easy path. They had to have had smooth sailing.

00:22:39.480 They had an advantage of circumstance, inheritance, parents, luck, all these things. Right. But when we

00:22:49.220 really talk about like the way it is, it's not that way at all. Most of the people who have built

00:22:57.300 tremendous shit come from situations that were so fucking hard that most of them don't even talk

00:23:03.840 about it because that's where they learn to fight. That's where they learn to go to battle. That's where

00:23:09.680 they learned all their grit and their drive and their perseverance. And they were lucky to have a hard

00:23:16.220 upbringing because it taught those people, those skillsets. And it's interesting how the social

00:23:22.780 narrative is one way, but then the reality is mostly another way. I'm not talking about people who

00:23:28.700 inherit their life. I'm talking about people who build it and you know, yeah, I agree, dude. Like

00:23:35.160 people get pissed off and they say, Oh, well, fucking that guy had it easier, bro. The fact that

00:23:40.880 you come from a challenge and you come from hardship is a massive advantage to becoming successful long

00:23:48.940 term. If you appreciate it the proper way. And if you're in the trenches and you have those aspirations,

00:23:54.140 wouldn't you want to see those stories and hear those stories of the people that went through hell

00:23:58.680 and got there? Like to me, that is, that's belief. Like if I can do it, I can do it rather than

00:24:03.960 they were just born with it. But you have to have the self-awareness to be able to look in the mirror

00:24:07.700 and say like, this is the hand I'm dealt with. And you can either have that story and keep preaching

00:24:13.620 your own limitations. Or you can say, I have that too, but I'm going to do it anyway. And then you get

00:24:17.920 to tell that story and then you're the person. Yeah. Well, let's talk more about like the first round

00:24:23.340 and then we'll start moving into like what you're doing now and how this has continued to, you know,

00:24:28.880 sort of be something that you've gone back to for calibration over and over again. Um, what were the

00:24:34.860 physical results that you had the first time through? Do you remember? I was, so this was 2020.

00:24:41.080 I wanted so bad just to be super, super skinny. Like the, the years prior to that, I was always an

00:24:47.440 athlete and I like, I was always muscular growing up. And for whatever reason, I was like freaked out

00:24:54.620 that I weighed more than my friends cause I was super muscular. So I'm like, I don't care. I just

00:24:58.500 want to be skinny. I'll run like force myself to run. I hated running and I got really skinny. And

00:25:03.640 then I was just depressed, like had no fulfillment and kind of got soft. Um, so I went through that

00:25:10.280 saw incredible transformation. Like I wasn't in a bad spot by any means, but like I started tracking

00:25:16.240 with an advisor in the first format, like an in-house advisor, they helped me out. I was

00:25:21.100 under eating protein, like crazy. So like by the end of it, the muscle growth, the definition,

00:25:25.900 like I had the body that I wanted so badly, um, started just way what you wanted though, did it?

00:25:31.180 No. And I, that's why I like, I have a largely female demographic and I'm like, I weigh like 170

00:25:36.760 pounds. And if you would have told me in high school that I was going to weigh 170 pounds,

00:25:40.640 I would have shit my pants. I'm like, no, no way. And it's just that I didn't grow up with anyone in

00:25:47.460 magazines or anyone who I wanted to look like that was like open about their weight. I thought that I

00:25:52.300 had to weigh 130. So the fact that I was stepping on the scale heavier than that, I'm like, okay,

00:25:56.480 it doesn't matter what the mirror looks like, like that number needs to validate me.

00:25:59.680 And I lost a bunch of weight, got down to one 30. And I remember stepping on the scale and

00:26:04.760 thinking for so long, I'm like, when that says one 30, I'm going to feel so much better. Like I,

00:26:09.720 problems will disappear. And my immediate thought was like, it would probably be better if it said

00:26:14.320 one 25. And that was just a realization. I'm like, this is, it's not going to stop. Right. Like I have

00:26:19.920 no energy. I am not, my quality of life is low because I'm just like starving myself. So throughout 75 hard

00:26:27.640 and just honestly, the help of that was my real introduction to like macro tracking and

00:26:31.820 learning all of that, I completely transformed like how I fueled my body, just my knowledge in

00:26:37.800 that, which was such a game changer. Like you wouldn't drive down the highway without your

00:26:43.080 speedometer. You're not going to intuitively eat without measuring what you're doing. Like

00:26:47.360 you have no, especially in the beginning. Yeah. And the way that our food is manufactured,

00:26:50.960 like you have brilliant scientists up against you that are wanting like manufacturing food to keep

00:26:56.780 you coming back. So like the way that we just, the odds are stacked against us. So if you're not

00:27:00.760 taking an audit and you actually want to make a change, you have to measure that. Um, so my,

00:27:05.480 my progress was crazy. I went kind of from soft just to like I was chiseled. Um, and I was able to

00:27:11.960 maintain that, you know, I'm pretty well for the last six years, um, and just continue to build,

00:27:17.580 build on those habits over time and just, you know, take what I gained each time and get better.

00:27:22.660 It's one of those things you said, like the first time is such a transformative process. It's like

00:27:26.600 the first time you ever see the best movie. Like I wish I could watch Shawshank Redemption again for

00:27:31.220 the first time to like experience it again. I wish that I could go back and just like have that

00:27:35.900 transformative period and like bottle that because it was, it was just like such a mental awakening of

00:27:41.280 like, holy shit, I am capable of so much more and just opened everything. I,

00:27:46.620 I wouldn't have started my business if it weren't for 75 hard. Let's talk about that.

00:27:51.180 Yeah. So let's talk, let's talk about, you know, so you were, you were a dental hygienist

00:27:57.060 and the substitute teacher. You decided to go through this program. You got done with the program

00:28:04.840 and you found something else in yourself. Yeah. So leading up, I, I always think it's important

00:28:11.940 when we talk about my story that, and you talking about you being overweight and like

00:28:16.660 you dealing with food and like struggling with that. I think about my dad so much. And

00:28:20.720 my dad is a huge part of like what gave me the confidence to believe that I could help

00:28:24.580 someone or like just the push that people out there needed help. So my dad was overweight

00:28:29.180 my whole life. Um, he's a firefighter. He was like, it's crazy that he worked such a manual

00:28:34.820 job and was so overweight, but I remember just being like worried for him. He had his first heart

00:28:40.300 attack when he was like 36. I was in elementary school and I was just walked into that hospital

00:28:45.120 room and saw the toughest guy I know, like connected to machines and a hospital gown and

00:28:48.960 realizing that he was breakable. And he, you know, kept the bad habits. He had a second

00:28:53.740 heart attack when I was in junior high, third heart attack when I was in high school, fourth

00:28:57.160 heart attack when I was a freshman in college. Yeah. I'm like, maybe he is Superman. He survived

00:29:01.760 four heart attacks. Yeah. Fucking fried chicken every day or what? Yeah. So we had the, um,

00:29:07.180 these conversations and I remember him being like, eating straight Crisco, huh? Well,

00:29:11.680 after spoiler, he lived to tell the tale. It's a happy ending, but he would say like,

00:29:16.840 I would lay in bed and I'm going to be like, I'm going to start tomorrow. And then I would

00:29:19.900 go through McDonald's driveway on the way to, to work. And then I would get McDonald's and

00:29:23.520 like, it's just like, he was like, I'll, I'll start again tomorrow. And just never having

00:29:27.700 that capability of actually stopping those actions. But I was in college and I'm like, if eventually

00:29:34.640 the other shoe is going to drop, he's going to have the fifth heart attack. Like not nobody

00:29:37.460 survives five heart attacks. So I wrote a letter, um, cause cause I didn't have the confidence

00:29:42.140 to come to him and say what I wanted to say. I didn't have the tools to be like, this is

00:29:46.180 the plan that we're going to do. And I will help you. Um, I was just like a, a scared daughter.

00:29:51.060 I didn't want to lose my dad. Well, it's weird. I mean, it's a hard thing to do.

00:29:53.700 You know, like that's a, that's a heart. I get it. Yeah. So I wrote him this letter.

00:29:58.600 Um, I was on Thanksgiving break and I basically just said, I'm like, selfishly, I want you

00:30:03.360 to walk me down the aisle one day. I want to see another world series. And this feels

00:30:06.820 like suicide by lifestyle. And I am like, if this is, this is the lifestyle of someone

00:30:12.780 that is, you know, okay with 50 years of life, but that's not, that's unacceptable to

00:30:18.100 me. So I'm like, we need to make a change. I totally get that, you know, eating healthier

00:30:22.260 and exercising sounds unappealing. It would suck, especially just pivoting from the life

00:30:26.420 you live right now. But I'm like, it would suck exponentially worse to walk down the

00:30:30.000 aisle without your dad and left the note on his nightstand. I went back to school and

00:30:34.700 he called me and it was one of those things where we had never had that conversation of

00:30:39.600 like, I wanted to, you know, hit my head against the wall. Like, why don't you care

00:30:43.760 enough to do this? Like you, you care about us so much, but like, why won't you take care

00:30:47.380 of yourself? And eventually he said, like, I'm, I'm scared to try and fail. And

00:30:52.100 then embarrass myself. And like, you guys see that I was trying and I didn't make it.

00:30:56.140 So he lost 120 pounds. He gave me that letter back when he lost a hundred. And again, the

00:31:02.780 mental, like the physical is so cool. And to be able to see him and like, see him playing

00:31:06.740 basketball with my nieces and nephews and stuff, that's awesome. But he got a promotion

00:31:10.460 at work. His relationship with my mom is awesome. Like I have an active parent in my life.

00:31:16.800 He is at every sporting event of his grandkids and he's like riding bikes with them. And like,

00:31:21.280 he is present in their lives. They don't remember him as that, that guy. It's funny. Like when

00:31:25.880 you see pictures of him all blown up, my nieces and nephews are like, who the hell is that?

00:31:31.640 But I remember just like seeing that transformation happen. And I got a front row seat. Like I got

00:31:35.800 a better dad out of the deal. My mom got a better husband and I am from a teeny tiny town. Like

00:31:41.560 everybody grows up to do what your parents did. And you don't usually leave that small community.

00:31:46.140 Like I love that small town, but it didn't seem possible that I could actually like make a

00:31:50.640 difference. And in watching that and I'm like, the firefighters got a better captain and I got a

00:31:57.420 better dad and all these people are just better because he took care of himself. So I'm like,

00:32:01.460 no, no, no. They're better. Cause you took care of yourself.

00:32:03.760 Yeah. So I was just like, if I could help, you know, one mom or dad out there, it's not,

00:32:09.640 it just doesn't stop with them. Like their kids are going to be better off. Their spouse was going

00:32:13.540 to be a better off. So I'm like, I'm going to send it. Like all, I was so scared posting on social

00:32:18.980 media. I had like two or 3000 followers and I would post something and I would delete it. And I'm like,

00:32:23.040 that would be so embarrassing if anybody saw that I actually cared or I felt like I could help.

00:32:27.020 And then eventually I just continued coming back to that. And I'm like, he's here. And like,

00:32:33.160 I have such a better life because of that. And I know that there's kids out there that could have

00:32:37.400 a better life because their parents took care of themselves. So I just like started posting

00:32:41.140 bolder, like with more conviction. Cause I'm like, I am a recipient of this and I know that I can help

00:32:46.660 somebody else. And it just rippled from there. Like we started getting some people. So it, the pandemic

00:32:51.620 shut the gym out, shut the gym down, actually a small business closed down for good in our

00:32:56.640 community. Um, just the gym that I worked out at. So I got some Facebook marketplace dumbbells.

00:33:01.540 Um, I gotta give you credit during this time, Lexi was standing up for vocally for everything that

00:33:07.560 was going on. Yeah. Respect. Yeah. I was actually the only, um, dental hygienist in my, the only staff

00:33:14.160 person in my office that didn't get the vaccine. And like, I just, yeah, beside the point. Um, so the

00:33:22.100 pandemic shut my gym down. I started working out from home and like everybody is in the

00:33:26.620 shit storm. Like you're schooling your kids from home. You're working from home for the first time.

00:33:31.740 And it also opened the door because so many people that are in the trenches and they don't know what

00:33:36.340 to do. They're scared to go to the gym. Like you don't want to look like a fool in the gym. And you

00:33:40.040 go in there thinking that everyone else knows what they're doing and you are the only one.

00:33:44.200 And everybody, everybody else is in the gym with a group chat. And you're like, did you see the

00:33:48.000 chick in the black tank top? Like she doesn't know in your head. That's what you're thinking.

00:33:51.480 Like going in there for the first time. And I'm like, it's okay to look stupid in your living room.

00:33:55.940 It's all right to look dumb in your garage. Like you don't have to know what you're doing.

00:33:59.280 Well, I look dumb 24 hours. Yeah.

00:34:02.240 Yeah. So I'm like, make it a brand.

00:34:06.000 So I started like full length workouts. I press play and you're doing the workout with me the

00:34:13.200 whole time. It's basically like a podcast and a workout. Cause I'm talking the entire time

00:34:17.280 and no one was socializing with anyone outside of your four walls. So more than anything,

00:34:22.920 because I had seen such mental benefits from exercising from 75 hard, I'm like, you need

00:34:28.920 to feel like you have a friend in this. You need to feel like you need an outlet outside of

00:34:32.840 all of the craziness that's happening. Like if you can carve out 30 minutes with me, I will,

00:34:38.020 you know, take your mind off of all the uncertainty right now. And you don't have to think about a

00:34:41.760 thing. I'll, I'll show you exactly what to do. I'll talk to you. Like we're in person,

00:34:45.080 we're working out together. And I did that. Like I looking back, I'm like, I don't know how I had the

00:34:50.320 balls to get in front of the camera because I was terrified, put it out there. Um, and it's

00:34:55.220 exposing like, you were starting guys. Cause you're going to go look and see what she's doing now.

00:35:00.280 She started this in her basement with like a vinyl banner taped to the wall. Yeah. Okay. So just

00:35:07.720 want to be clear. I had a, it's not like she had some amazing facility and all these equipment and

00:35:13.220 ever. No. Yeah. I always made fun. Like I started calling it the dungeon. Cause I'm like,

00:35:19.320 if I make fun of the fact that it looks like a scene from saw, it's going to hurt a lot less

00:35:23.620 when someone on the internet inevitably does. So I just leaned into it. I had like a whiteboard

00:35:27.760 leaned up against a paint can, um, for a long time and you just, it worked. Um, so yeah, it just,

00:35:34.340 I think more than anything, like the feeling of you having a friend in this has hit home and like,

00:35:40.640 I'm in their ear for 28 minutes a day. Their kids know my voice. They're, you know, listening to me.

00:35:45.740 Um, and we just continued building from there. Like I said, I had no following at all. I had no

00:35:50.840 business experience, no marketing experience. So I'm just like learning as I go and they're not

00:35:57.120 edited, which I think in a world of AI and everything is polished. And a lot of people see

00:36:03.580 there, if you scroll two scrolls on Instagram or any social media platform, you're going to see

00:36:09.240 some fitness content. And there is a huge difference between like perfectly curating a 20 second reel

00:36:14.800 and being in front of the camera for 30 minutes. And you're talking to that person, you're doing

00:36:19.600 the workout yourself. Cause like, that's my workout. People always ask like, if I'm doing

00:36:23.360 something else, I'm like, it's exhausting. This is my workout. This is it. Um, and I think just like

00:36:29.080 the, the authenticity of that hit home with people because I, I'm like, I'm, I'm going to meet you

00:36:35.780 where you're at. We're going to do this together. And just in sharing my story and like the, the

00:36:39.640 benefits of me being a recipient of someone changing their life, because I, I haven't gone

00:36:45.040 through a huge weight loss. Like I've been relatively fit my whole life, but I'm talking

00:36:49.580 to men and women that they've got kids at home. They've got ones at home that I'm like, I can't

00:36:54.400 imagine how much different my life and how much like better that would be if I had a parent that

00:36:59.260 was just leading the way the whole time. Like I have great parents. I have a great family, but if

00:37:03.960 they were taking care of themselves from day one, it would be a complete game changer. I'm like,

00:37:08.280 you have the opportunity right now to lead by example. Your kids don't have to unlearn

00:37:11.760 it like you are right now. Just if you're an appearance, especially like have that kind

00:37:17.280 of martyr mentality where they're like, I will run myself into the ground for my kids,

00:37:21.560 but they don't include the fact of like taking care of themselves. And that's, that's the biggest

00:37:26.400 component you're doing. You're setting them up for a lifetime of, you know, good habits.

00:37:30.560 If you just start right now, if you just lead by example, make fitness and taking care

00:37:34.080 of yourself a normal component of your home rather than like what most of us grew up with,

00:37:40.100 honestly. Yeah. And it just, it's so cool to be able to see, like, I, I love it. I always share

00:37:44.960 people will be doing the workouts. I'll take a picture of, and then you see the screen and

00:37:48.660 they've got like a baby monitor right beside them. I'm like, that kid is going to grow up

00:37:51.800 and fitness is just normal. They just know that their mom does that every morning. Like that's just

00:37:55.380 part of the deal. Um, and I just, I think that's so cool. Just like the shift in society right now.

00:38:01.060 And I, I hope that it continues. Well, I think it will. I mean, you know,

00:38:05.660 that's how it happens. It happens at one person at a time. I mean, you're, you're the perfect example

00:38:11.360 of what we talk about on the show all the time, which is, you know, personal excellence being the

00:38:17.040 ultimate rebellion and then having it flow from you to others in a ripple effect that ends up making

00:38:24.440 massive amounts of impact. And I want to prove that point as we go through and talk about,

00:38:32.280 you know, how your business has grown. Um, so you start doing these workouts in your basement,

00:38:38.520 you have less than what would you say? A couple thousand followers. I think I had two to 3000.

00:38:44.040 Yeah. And so, so we're kind of, where's it go from there? So I did, I was still a dental hygienist

00:38:52.660 because, uh, dental offices stayed open through the pandemic. So I had like an hour commute. I

00:38:58.840 would wake up at four, record a workout, go to my dental hygiene job. So I was essentially working

00:39:04.220 two full-time jobs. And then in between patients, I'm like getting back to clients. I'm sending

00:39:07.940 assessments over my lunch break. I would go home and, you know, do the same thing, respond to emails,

00:39:13.140 respond to messages and just rinse and repeat. And I did that for about a year and I quit my

00:39:19.100 dental hygiene job. And leading up to that, I was, I remember thinking like, there's going to be so

00:39:24.120 much like same with 75 hard. I was like, I'm going to have so much time on my plate now because I was

00:39:29.120 already doing it. And now if I take out my, you know, eight to five, I'll just, you know, I'll just

00:39:33.340 be kicking back. And then if you're an ambitious person, you're going to fill that time. And it just

00:39:37.940 like, I had so many, you know, more ideas and I just continued capitalizing on that. But I remember

00:39:44.300 putting in my two weeks notice and thinking that, you know, when I left that dental office, that I

00:39:48.320 was going to feel so much better. And I woke up the day that I, my last day at the office and I

00:39:54.360 recorded my workout and I like had a panic attack because I was, I'm like, if this doesn't work out,

00:39:59.200 I'm going to come back with my tail between my legs and be like, Hey, that, that thing I was

00:40:03.540 really excited about it, it didn't work. Um, and I was, I was so scared, but I went for it. Um,

00:40:10.720 I record six workouts a week and I've done that for five and a half years. Um, it's like my digital

00:40:16.880 diary that I just, I talked to them, we get the workout in and the, to the point of like,

00:40:22.300 they're all in my basement. My setup has improved leaps and bounds, but I always talk about like your

00:40:28.640 intention matters so much more than your access. I know people that have access to every resource,

00:40:35.660 every, you know, million dollar facility. And because they feel like that's going to get the

00:40:39.880 job done for them, they're not going to like, right. They don't see anything, but I have proof

00:40:45.000 of women that do these workouts or men that do these workouts with a baby monitor beside them in

00:40:49.960 their unfinished basement or in their garage. And they're down 80 pounds, a hundred pounds. And it's,

00:40:53.960 it's a matter of like, if you're committed to this and you make it a priority and you actually make

00:40:59.600 this a lifestyle, like it will change your life without fail. I have a hundred percent guarantee

00:41:03.880 and I've thousands of examples. Yeah. So thousands of examples. So now let's fast forward to where

00:41:11.360 you're at now. Now you're doing, I mean, multiple events a month, um, big events. How often every

00:41:19.840 I have a couple of months, one big event at least once a month. Yeah. Yeah. And then I have like

00:41:25.020 smaller events around those, but yeah, we've done, um, close to 60 events in the last four years.

00:41:30.680 Okay. And how many people usually come to these events? Two to 300. Some are bigger. Uh, we've got

00:41:37.420 a big one coming up. Um, but yeah, on nine 11. Yeah. Yeah. Talk about that for just a second.

00:41:42.020 Yeah. So we have a huge event on nine 11. I mentioned my dad and my brother are both firefighters.

00:41:47.280 So my dad's been a firefighter for over 30 years. My brother's been a firefighter for

00:41:51.220 like 12 years. Um, and I grew up in the fitness or I'm in the fitness space. So I felt like

00:41:57.060 this was really cool cross section. Um, but there's a really, really cool organization

00:42:01.700 and they cover 12 different counties in Missouri and Kansas. It's called safe. It's the surviving

00:42:06.720 spouse and family endowment. And if a first responder dies in the line of duty and that's

00:42:12.040 police, EMS fire full or part-time like they cover them all. Um, if they die in the line of

00:42:17.820 duty, that organization is at the family's house within 48 hours with a check for $40,000 and they

00:42:23.980 cover the funeral expenses. They have like Christmas benefits to cover, help with kids in the gifts

00:42:29.480 for years and years to come. Um, so last year we rented out Arrowhead. Um, if you're unfamiliar,

00:42:36.960 that's where the chiefs play. And we did the equivalent of 110 story climb in the lower bowl

00:42:42.300 and about 500 people came out. We raised $22,000. Um, we've got an event this September 11th.

00:42:49.860 My goal is $60,000 because Kansas city has actually been hit hard with line of duty deaths. We've lost

00:42:55.380 two police officers in the last like 40 days. Um, and that's, that's 80 grand that they have to pay

00:43:01.460 out. And because they have that promise, the, the only way they can deliver is if they've got money in

00:43:05.800 the bank. So 22,000 was awesome. Like I was really proud of that, but that's barely half of the

00:43:10.640 endowment. Right. So just before we get back to the ripple effect here, what are the details of

00:43:18.760 that event? Just because people are going to want to participate. Uh, it's September 11th.

00:43:25.960 What time? September 11th at Arrowhead stadium. We have a form energy tailgate kicking off at two 30.

00:43:30.800 You're welcome to come hang out, uh, for that. We'll have opening remarks at 5 PM and then we'll

00:43:36.660 head inside and, um, average finisher is about an hour. So if you're coming out of town, you still

00:43:42.500 have time to get home. We've got people coming from all over, but if you're not able to, you know,

00:43:46.680 if you're not physically able to climb, you can spectate, we've got spectator tickets. Um,

00:43:50.920 you can donate, you could buy a t-shirt, all of the proceeds go to safe. Um, where do they go to

00:43:55.760 donate? I have a link. It's on Lexi J wellness.com and under my events, it's stair climb.

00:44:01.540 Can we throw that in the description on the bio? Okay. So underneath the video here on YouTube as

00:44:06.500 well, you'll be able to click this link and I don't make many ass guys. You know, as you guys

00:44:11.540 know, I turned down almost every, I mean, fucking every business opportunity, uh, advertising thing

00:44:19.280 that comes my way. Cause I don't like to ask and I don't want to make this a commercial thing, but

00:44:22.940 this is something that I would appreciate if you guys would give some support to, even if it's

00:44:27.220 small, even if it's fucking five bucks. Um, it matters. And it's something that matters

00:44:32.600 to Lexi, her family, but it's also very important to the core of first form and what we believe and

00:44:42.240 care about here. And I would just appreciate if you guys would either show up or, uh, you know,

00:44:46.960 if you can afford it, you know, give us a few bucks, not us, but no, I appreciate it so much.

00:44:52.640 It's, it's huge. I coming from that first responder of just firefighter family. It's not

00:44:58.020 something that, you know, the husbands and wives of those first responders don't sign

00:45:02.960 up for that line of work, but they're affected greatly. Like my, my dad was gone every third

00:45:06.820 day. Yeah, absolutely. And if the, you know, if the worst happens, they are the ones that

00:45:12.440 are receiving that, um, endowment. And it's the coolest thing for me last year was seeing

00:45:17.680 like the civilians come out and be able to put a face to that because if you don't have

00:45:22.380 a direct tie to it, it's kind of out of sight, out of mind. You don't realize what a dangerous

00:45:25.920 job these men and women clock into every day. It's not your average desk job. And last like

00:45:31.480 two weeks ago, a 26 year old police officer in Kansas city died in line of duty. He was

00:45:36.720 hit in a car chase, um, putting speed strike or speed strips out. And he clocked into his normal

00:45:42.940 job did not get to go home. And if you don't have that direct tie, like you just kind of,

00:45:47.340 you, you don't really think about it. Yeah. So to have civilians come out, there's a lot

00:45:52.740 of different and they're all really cool. Just the nine 11 events, but to have civilians

00:45:56.820 come out with the first responders, like we have 50 us marshals coming out. We've got all

00:46:02.200 of these guys that are putting their life on the line every day. And then we've got women,

00:46:07.380 you know, climbing with kids on their back and to be able to have like two of those worlds

00:46:11.500 collide and just the community aspect of like, I'm a huge community person and to have all

00:46:16.520 of those worlds collide and for them to be able to just shake their hand. We went to 51

00:46:20.960 different fire stations, um, about a month ago, just to talk about the event, invite them

00:46:25.420 out. Um, and again, just thank them for their service. And that was the biggest thing is

00:46:29.460 like, it's an underappreciated job. Absolutely. It's, it's a hard job in it. Like it affects

00:46:36.840 you physically, mentally, emotionally, it affects your family. So if you're able to, you know,

00:46:41.820 contribute to this in any way, I would appreciate it so much just because it is like, these are

00:46:46.300 the ones running into the burning buildings that you think about as superheroes. They're

00:46:49.740 also the ones that are at your PTA meetings. They're the ones that you're running. Like

00:46:52.880 they are average people that are signing up for an not average job. Yeah. Because they

00:46:57.840 fucking care about people. You know what I'm saying? Like, and we need to be doing what we

00:47:02.360 can to support them back. I mean, that's, that's the bottom line. You know, uh, I got

00:47:07.720 lots to say about that, but we'll keep it. We'll keep it. Part two. Yeah, for sure. Dude.

00:47:12.920 Um, you know, like quit spending our money to everybody else and pay our people the right

00:47:17.120 way anyway. Uh, so getting back to the ripple effect, you started out, your dad lost a hundred.

00:47:30.040 That was probably your first person that was like very, you were like, holy shit. Yeah. My

00:47:34.360 work is influencing people. Yeah. Now you have thousands of, of mainly women who you have

00:47:42.160 helped transform who probably started off in a very negative place. No belief that they

00:47:49.800 could do it. They've probably, a lot of them have probably always had struggles like this.

00:47:53.480 Um, let's talk a little bit about how this ripple effect has happened because

00:48:00.600 it's right in line with what we talk about on the show all the time. As you know,

00:48:05.660 you know, we have to set the example ourselves if we want people to improve and we want society to get

00:48:12.980 better. I would be interested to hear some of the ripple effect stories that, and an experience that

00:48:19.980 you've had starting from there to your dad, to all of these, uh, amazing women and men that you

00:48:26.680 help. Uh, and then like maybe how it's some of their stories of how it has gone and fanned out in

00:48:36.280 society. Yeah, I have, I mean, I, how much time do you have? Well, I mean, yeah, I mean, I think the

00:48:43.000 important point is that, you know, people understand that it's on us. I want them to

00:48:48.060 understand that, that like, bro, what you do and how you live matters a lot. I've had,

00:48:55.160 I have like chills getting ready to say it, but I had a woman reach out to me recently. Um,

00:49:00.540 and she sent me a photo of a letter that she had written. Um, I want to say it was about a year ago

00:49:07.060 and it was a suicide note. And she said, I was in the worst spot in my life. Like I,

00:49:13.640 I had no hope. I thought that that would, that was the best route. And she was like, I honestly

00:49:20.300 don't know why I like kept another day because I was prepared. Like I, I had this written. She,

00:49:25.740 it was dated and everything. And her friend at work was doing Lexi J wellness and she started talking

00:49:32.020 about it and she was like, I mean, what the hell? Why not? I'll, I'll try it fine. And she started

00:49:36.860 it. She's been, she has not missed a workout in close to a year. And she sent me a picture of her

00:49:43.380 family. She was like, I got a promotion at work. Like I have a group of friends now that we go for

00:49:48.340 walks. We always, you know, text our post-workout photos. And she was like, this didn't just change

00:49:53.080 my life. It saved my life. She's like, I wouldn't be here. And it's, it's incredible. Like the,

00:49:57.740 the transformation, the physical, it's so cool. Like, yeah, you're down on the scale. You got to buy new

00:50:02.380 jeans, but the fact that you get to show up as a better human for your kids,

00:50:06.760 for your friends, for your spouse, like that is, it is life changing. And it's just a start. Like

00:50:12.820 I have people that are off all of the medications. Like they're no longer on the high blood pressure.

00:50:16.680 They're no longer on the anxiety of the medicine. Um, it's, it's hard to be anxious when you know

00:50:21.680 you're doing everything you can. Yeah. Yeah. For real. I mean, that's kind of what anxiety is all

00:50:26.580 about, right? It's a fucking signal that comes from us on the inside that says, Hey, you're not doing

00:50:32.560 what you should be doing. And it's, you need to do that. And, and, and people think it's like

00:50:37.100 an affliction. I'm chronic anxiety. Yeah. Cause you're, you're suffering from chronic do nothingness.

00:50:43.300 You know what I mean? Yeah. No purpose, no discipline, no gratitude for where you are.

00:50:49.300 Like you're not living. So it's natural that you're going to feel that.

00:50:54.040 And exercise is the most underutilized form of antidepressant and anti-anxiety. There's

00:50:59.760 that. That's not just me. Like there's so much research to back that also. Like if you

00:51:03.940 were a human talks about a lot. Yeah. If you're struggling mentally and you're sedentary, you're

00:51:08.780 not giving yourself a fighting chance.

00:51:12.660 Well, I think it's important for people to understand that it doesn't matter where you

00:51:19.420 are. It doesn't matter where you start. It doesn't matter who you are. When you

00:51:23.800 get your shit together, other people do as well. And we all have an obligation to hold

00:51:31.680 that standard for the people around us. If we truly care the way that we claim to care,

00:51:39.020 you know, a lot of people are, you know, they're upset about the way things look in the world

00:51:44.000 or they're frustrated with how their, uh, you know, life is turning out. And it's like,

00:51:51.000 look, dude, um, it starts with you and no one can do those things for you. And once you

00:51:56.860 do it, your family's going to see it. And when your family sees it, maybe one of them

00:52:00.940 is going to lose a hundred pounds. When someone sees that, maybe they're going to be affected

00:52:05.140 in this ripple effect of belief and hope and understanding that what can be done.

00:52:11.880 Um, I think it's transformative in culture. I think, I think that's the answer to a lot of

00:52:18.420 the problems that we have going on in the world. Uh, and you're living it every day. I mean,

00:52:23.600 you're out there every single day now. I mean, I don't even know how many people you, you have in

00:52:28.700 your, in your program and it's irrelevant, but I know I've seen you transform thousands of lives

00:52:33.660 firsthand all because you decided that you were going to sharpen yourself. And if we all took that

00:52:42.400 responsibility upon ourselves, I think the world will look completely different. Um, and I commend

00:52:49.580 you for, for taking that responsibility because that's just not easy. It's, it's not, it's not

00:52:54.800 when you care about people at scale, it's, it's a, it's a burden that is very awkward to carry

00:53:05.260 because you care about these motherfuckers, but some of them don't care as much about themselves

00:53:10.880 as you care about them, or they don't see the potential in themselves that you understand they

00:53:15.400 have. And, uh, that can be very frustrating. It's exhausting. Sorry. I know it's, it's exhausting to

00:53:22.420 get people to care about something they really should care about. I know. Like logically everybody

00:53:28.160 knows that like eating well and moving your body is going to benefit you. But for whatever reason,

00:53:34.600 there's just like a disconnect there. And it's like ramming my head into a wall every single day

00:53:39.420 of trying to bribe and convince people to give a shit about something they really should. Yeah.

00:53:45.000 But once they do, they're like, man, why didn't I start this a decade ago? Yeah. Yeah. That's the,

00:53:50.820 that's one of the biggest frustrations that, that I think people have, you know, once they,

00:53:56.120 and it's not, there's nothing we could do about it, right? Like you can't cry over spilled milk.

00:54:00.580 You can learn the lessons of your, uh, mediocrity and your, uh, your apathetic nature towards life.

00:54:10.140 But once you're awake and once you figure out what you're capable of, one of the hardest things to

00:54:14.800 deal with is all the time that you wasted. And that's something that, uh, a lot of, I hear from a lot

00:54:19.740 of people. Um, dude, let's talk about some of these mental transformations, not just losing a hundred

00:54:27.180 pounds, but like, you know, specifically like the confidence aspect. When, when you were talking

00:54:37.580 about how you started posting and you were super scared, that's something that I have a hard time

00:54:45.220 believing. Cause I've seen you. I see you now. Yeah. So you've done 75 hard six times and

00:54:55.100 from personal experience for me, every time I've done it, I've escalated past the point of where I

00:55:03.800 was before. It's like almost like a compounding result. I learn more. I get more out of it.

00:55:10.500 I get better, better than I was at my best before. Um, let's talk about, you know,

00:55:18.940 let's kind of talk about that for a minute. You know, so many people, especially the people

00:55:25.460 who struggle with their weight, they, they think that if they lose weight, they're going

00:55:33.420 to feel better, which they do. But what really creates the, uh, the, the, the, the, the, the,

00:55:40.500 the better is the confidence that is earned through the action.

00:55:47.060 I think if people understand, they think of confidence as like this figmented thing,

00:55:52.560 but if you break down confidence, it is a really simple equation. Like confidence comes from

00:55:57.220 evidence of what you've provided. So I didn't have any confidence in posting or changing lives

00:56:02.640 because I didn't really have anything in the, the memory bank to, to rely on. But if you consistently

00:56:08.240 show up over 75 days, or if you're in business and you just can consistently show up when you hit

00:56:14.160 that hard spot and you have other hard things to reflect back on and say, well, I got through that.

00:56:19.240 Like, I remember feeling it was going to break me then. And I'm here to tell the tale. But if

00:56:24.160 consistently, every time you bump up against the challenge or you have something that, you know,

00:56:29.220 is an obstacle or it feels really hard and you just always back down, you always cave,

00:56:33.080 you always give in. That is the, the memory bank. That's the memory file that you're providing

00:56:38.460 yourself. So then the next time you come up against a challenge and the next time you do

00:56:41.640 something hard, your brain only has evidence to pull from, all right, when we hit the spot,

00:56:46.160 we give up, we quit. And then over 75 hard and 75 days, if you always, and you have so many

00:56:53.500 of those like mental, like just inner conversations with yourself where you're like,

00:56:57.680 I made it to day 40. Like I could, I did pretty good. Yeah. Like this is way better. I get it.

00:57:03.240 Yeah. Yeah. I got the gist of it. But if, if you always have that, that the only evidence you're

00:57:10.640 providing yourself is that you quit when it gets hard, then every single time you get to the hard

00:57:15.040 point, that's the only thing you've provided yourself. So you have to, you have to first do

00:57:19.780 the thing. You have to get past that point. And then from there you're building blocks. Like that is

00:57:25.080 your, I always tell my girls, I'm like, this is going to be the last time that you feel this,

00:57:30.600 this part, because from here we're building. Right. But from all of everything else that you

00:57:35.480 provided yourself, like you've only given yourself evidence that you quit when it gets hard. That's

00:57:40.820 the reason that you don't feel that belief in yourself. You haven't given yourself anything to

00:57:44.460 reflect on. And every time you show up when it gets hard and every time you push through,

00:57:49.260 you're continually like feeling that, that you're making a deposit as opposed to a withdrawal.

00:57:54.220 Yeah. And people don't realize that like, that is how confidence is built. If you were pulled out

00:57:58.500 of a crowd and given a mic in front of 500 people, you would be peeing down your leg. But the second

00:58:04.040 time you would feel a little bit better because you could do it again. You've done it. And it's just

00:58:07.060 a matter of reps and anything, whether it's fitness or professional life or literally anything. Like

00:58:12.100 if you're doubting yourself, it's because you have a lack of confidence. People have confidence

00:58:16.040 because they have built undeniable proof to themselves, not to anybody else. Like I know that I can show up

00:58:21.960 and change somebody's lives because I have so much evidence in myself. But to start, like I was scared

00:58:27.500 to put myself out there because I knew I didn't have that resume to back it up. And I felt like

00:58:34.560 everybody else knew that too. And you just have to continue pushing forward because that is the only

00:58:38.960 way that you can actually build confidence. But when you break it down like that, it's not like this

00:58:42.800 figment of your imagination, or it's not just like fairy dust that somebody's built with,

00:58:47.080 that they just walk into a room differently. Yeah. You build that, the evidence and the proof

00:58:51.800 over time. And then you have that to reflect on and like it emboldens you, you, you know what

00:58:56.840 you're capable of. Yeah. I think it's interesting how people, and dude, this isn't like a judgment

00:59:02.060 because I used to think this too, but I think it's interesting how when people see someone who like

00:59:07.840 walks in a room and gives that and like owns the room and has that confidence, they're usually in

00:59:11.940 really good shape. They, people usually associate their confidence with the shape they're in when

00:59:16.640 in reality, the confidence was developed and the shape is a by-product of the decisions that they

00:59:21.240 made, which created the confidence. And I think a lot of people really, really, really don't

00:59:29.620 understand that their biggest, they're not aware that their biggest problem in life is that they try

00:59:37.840 to alter and change every single detail to be comfortable for them. And we see this in 75 hard,

00:59:45.460 right? Like you said, the very first few minutes, I'm going to do this, but not this. I'm going to

00:59:50.240 create this version of that. And people are unaware that like, bro, the whole reason that you're

00:59:54.520 fucking unhappy with where you are, unhappy with who you are and haven't had any results in life

00:59:59.840 is because you take every single thing that you don't like every single situation. That's even mildly

01:00:05.440 uncomfortable. And you rearrange it to try and be comfortable. And this is the problem. And it's

01:00:11.700 weird how many people can't identify that from lack of awareness that when you try to make things

01:00:19.620 that are supposed to be this way and you adjust them for you, this is, this is what's creating this

01:00:26.180 situation of no results, no confidence, no belief, nothing. Because you've never, like you said,

01:00:34.920 you've never done anything or seen anything through or finished anything that you didn't

01:00:40.120 highly modify to make comfortable for you. And I think it's something that I wish more people were

01:00:50.740 aware of that. I wish more people could see that the reason that your life looks the way that it looks

01:00:56.980 is because every single time you don't like something, you try to curtail it or customize it

01:01:03.360 or make it easier for you. And this idea of convenience and comfort and ease and all of these things fly in

01:01:12.900 the face of what it actually takes to be a successful, productive, fulfilled human being in life.

01:01:21.380 Okay. Great stories, great lives, lives that people write books about or that matter or even talk about

01:01:29.440 after you're gone. They don't come from convenience. They don't come from comfort. You're never going to be

01:01:35.740 fulfilled or feel good sitting on the couch doing nothing with your life. And so many people feel

01:01:43.860 hopeless for one reason or another. They either feel that it's normal because society accepts it,

01:01:49.300 which they do. They don't, not only do they accept, uh, accept it, they propagate it, right? They don't

01:01:54.760 propagate true mental health. They want to put you on pills. They want to have you in endless amounts of

01:02:00.440 therapy for years, revisiting these dark places that fucking everybody has and making it their

01:02:07.340 identity as opposed to like saying, Hey, uh, I need to fucking overcome this. I need to get past this.

01:02:13.940 And this is a tremendous opportunity for me to grow and become stronger and become more resilient so

01:02:20.080 that I can be a better human being. And you know, I, I think we're going to see a big divide moving

01:02:28.320 forward in society, especially with like the AI thing and everything that all the conveniences that

01:02:34.920 are happening. I think we're going to see a lot of people just completely give up and become like

01:02:40.840 tubs of consuming goo on their couch. Right. And then you're going to have people that go the other

01:02:47.240 way and they're going to say, nah, I don't want to fucking be one of those people. I don't want to be

01:02:52.640 a fat, lazy, sick, uneducated, sad, unfulfilled, depressed human being that's dependent on everything

01:03:02.520 that the government provides me. I'm going to be the best that I possibly can because I want to be

01:03:10.580 fulfilled and feel good and be confident for once in my life. And, um, I feel like this separation

01:03:19.640 we're already starting to see in society. We're seeing people either go totally self-destructive

01:03:24.560 or like totally the other way, uh, which is great. But I think at the end of the day, I just think

01:03:30.940 it's important for people to understand that you are in control. And when you could control the fucking

01:03:36.780 basic controllables, your life will look completely different. You know, we, we, we have this tendency

01:03:42.540 to like get frustrated or, or say, Oh, we weren't born with the ideal circumstances or we did. It wasn't

01:03:48.620 fair or this person has more, that person has more of this instead of just acknowledging that we have

01:03:55.500 the opportunity every single day to get better and doing the work to get better. And, um, I think it's

01:04:03.220 really cool when we have so many people, you're one of them who are out here living that standard and

01:04:11.500 then seeing the ripple effect happen in their household, in their family, in their neighborhood,

01:04:16.420 in their community. Um, this is the way the world changes and everybody thinks that like it's a law

01:04:23.300 or a politician or a, or fucking whatever. It's not, it's us. It's how we live. Yeah. It does start

01:04:30.140 with us. And, um, yeah, man, I just, I just, I just fucking hope that people can fucking start to

01:04:41.840 understand what it is they're responsible for because that responsibility can't be deferred to

01:04:48.620 somebody else. No. And it's not unique to want to quit. Like that is not a unique feeling to you

01:04:55.240 when you're in that moment and you're like, this is so hard. I am the only person experiencing this

01:04:59.660 hardship. Like no one has ever felt the struggle that I have right now. Like that's such a ego.

01:05:04.220 That's such a thing that we like recite to ourselves, but like that is not a unique feeling. Anyone that has

01:05:09.080 ever done anything worthwhile has wanted to quit. Yeah. Like that is, that is part of the deal.

01:05:14.380 Well, everybody hangs their hat on who had the worst fucking upbringing or who has the worst

01:05:18.420 circumstances. There's no fucking award for having it the hardest, bro. Like there's no award for having

01:05:25.220 the saddest story. There's no award for, you know, having the, uh, the most difficult adversarial life.

01:05:32.760 And then that being the reason that your life looks like shit, people only care about those stories

01:05:38.740 if you overcome them. Yeah. And I think for the last 10 years, especially on social media,

01:05:44.180 we've had people figure out that they can create an identity and being a victim and get attention,

01:05:49.560 right? It's not like they don't get anything from doing this. Every time they cry, every time they

01:05:55.300 bitch, every time they complain, they get a slew of people in their DMS or in their comments saying,

01:06:01.080 Oh dude, you know, you just need a break and you need to take some space for yourself.

01:06:06.240 No, you've been taking a break your whole fucking life, dude. That is why it looks like the way it

01:06:12.720 does. And typically the people that are pouring back in and feeding that is because if you're

01:06:18.140 already in a bad spot and you take that break, then it lets the gas off you. And you're like,

01:06:22.380 well, they're doing worse than I am. Like, yeah, let off. Yeah. You don't, you can,

01:06:26.680 you deserve a day off, like lean into it. You've had a hard go. Every single person that has done

01:06:31.740 anything has that story. Also, it is, I don't know a single person that doesn't want to be

01:06:36.560 happy, healthy, fit, and confident. Like no one would say, I wish I had less confidence. I wish I

01:06:41.160 was less healthy. I wish I was less fit, but there is a huge division in the ones that say that they

01:06:46.480 want that. And the ones that are able and willing to deliver on those demands every day there,

01:06:52.420 there's a difference between being capable and being willing more often than not. Most people are

01:06:58.740 capable of changing their life and seeing that best version of themselves, far less are willing.

01:07:04.380 Yeah. And it's easy to tell yourself a fucking story about why you shouldn't, can't, won't,

01:07:08.540 don't. And that's the whole point of the program. The whole point of the program is to calibrate your

01:07:13.160 inner mental voice, to direct you to do the correct things that are going to get you to where you

01:07:17.740 actually want to go, uh, and not just talk you out of doing all the things that you know you're

01:07:22.740 supposed to do. You know, we talk about, you know, in the program, as you know, in the book,

01:07:27.300 if you guys are unfamiliar, we talk extensively about the bitch voice and the boss voice. Okay.

01:07:34.500 And for most people, the bitch voice runs the show. It runs your entire life. It's the voice

01:07:40.140 that tells you to hit snooze. It's the voice that tells you to skip your workout and you'll pick it

01:07:45.300 up tomorrow. It's the voice like your dad saying, I'm going to start tomorrow. I'm going to start after

01:07:49.800 the wedding. I'm going to start after summer. I'm going to start after the holidays. And when you keep

01:07:54.980 telling yourself, I'm going to start every Monday, then from whatever day you tell yourself on that,

01:08:00.960 you know, like, let's say I made it Monday, Tuesday and Wednesday, I fucking quit. I'm going to start

01:08:06.100 again on next Monday. You go the next four days eating like total shit. Cause you're like,

01:08:10.260 I'm starting Monday. And then the weight starts to compound up and compound up and becomes a snowball

01:08:15.240 in the opposite direction of where you want it to go. And what we're talking about here is

01:08:22.380 squashing that voice that creates these scenarios to the point where it's literally irrelevant.

01:08:28.780 Like you don't even fucking hear it. And if you do hear it, it's like, it's, it's a, it's a non

01:08:35.520 factor in your decision-making and the fundamental difference between my decision-making now versus

01:08:44.260 my decision-making in 2019. When we first started doing this is fucking immensely different. I do not

01:08:54.340 even think anymore about, man, I should like really, uh, skip this or I should, you know,

01:09:01.740 I'll get back to it. I can't remember the last time I said, I'm going to start again on Monday

01:09:04.820 when that was like my internal dialogue for fucking 20 years. Yeah. I always like, I primarily talk to

01:09:10.820 women, but I'm like, imagine you were dating a guy and he said he was going to pick you up tomorrow,

01:09:14.080 take you on a date. And he didn't show. And he was like, well, I'll, I'll do it Monday. We're going

01:09:18.480 out. And then Monday comes, he doesn't show up. I'm like, if that happened repeatedly, he would be

01:09:22.580 a flake. You wouldn't waste your time with him. Like why do you keep treating your quote unquote

01:09:26.720 priorities this way? Yeah. And it's, it's a reflection. Like if you're, it's important to you,

01:09:31.480 you're going to make it a priority. And it comes back to like that habit and that confidence

01:09:35.520 development. The way that your brain is wired is like the first time you're doing something

01:09:40.140 challenging. I always say it's like you're walking through a forest with like a bushwhacker. Like

01:09:44.500 it's, it's heavy terrain. It's hard to get through. And then when you come back and you track that

01:09:49.000 same path, it gets a little easier because you've worn down. And then eventually if you take enough

01:09:52.840 laps, it starts to become routine. Like it is smooth sailing, but you can't expect to do the hard

01:09:57.680 thing the first time and pick it up. Like you have to suck at something first. Let's so, so 75 hard

01:10:04.200 works so well. How come you did it six times? Cause it's a program. It's not a, you don't buy it.

01:10:09.920 Well, explain it. I know, you know, the question I'm, I'm asking you to explain it.

01:10:13.520 Your happiness, healthy or health and confidence is not a one-time payment. It comes rented.

01:10:18.720 So it's a, it's a recalibration. Like you said, um, at a microscopic level, I always say it's a

01:10:24.840 recalibration of your priorities of your time management. And I have been able to maintain

01:10:30.920 really great habits between 75 hard and between, you know, going through those, but I always come back

01:10:37.040 to it. Like I've done it once a year since 2020 and I'll continue doing it once a year,

01:10:41.960 probably for the rest of my life, just because it is, I've seen it time and time again. And every

01:10:46.300 time I've done it, I've gained something more. I've taken what I learned the previous time and

01:10:50.760 build from it. And I, 75 days later, I've never been like, damn, I wish I would have spent the last

01:10:57.780 75 days doing something else. Yeah. Like without fail, I've never regretted it.

01:11:01.540 One of the criticisms that, that, that you see online of the program is people say, well,

01:11:06.920 if it works so well, why do people have to go back to it? Well, I don't know. Why the

01:11:10.360 fuck do you have to take a shower every day? Why do you brush your teeth? Why do you practice

01:11:13.380 playing guitar? Why do you, why do, why is anything that you're good at take practice over and over

01:11:18.600 and over again? Why do you work out every day? You know what I'm saying? Like discipline is a

01:11:23.540 fucking skillset. And when people say that it shows their ignorance to how discipline and confidence

01:11:29.720 and self-belief and fortitude and self-esteem and grit and perseverance and all of this shit

01:11:36.440 works, none of it is permanent. That's the thing people have to understand. There is no permanent

01:11:42.820 solution. The only permanent solution is to recognize when it starts to get rounded off and

01:11:50.260 then sharpen it back up again. And this is something that I think is really interesting because there's

01:11:55.880 a lot of quote unquote fitness experts that like to talk shit on the program who don't even

01:12:02.400 understand that it's not even a fucking fitness program, bro. And I think it shows a lack of respect

01:12:07.560 for yourself and a lack of respect for the people that you say are super important to you because

01:12:12.820 you'll spend so much time doing shit that does not matter and you're dedicated to it and you're

01:12:18.820 unwilling to carve out that time to genuinely change your own life and change the people that you care

01:12:24.660 about so much. But because you don't want to do the hard stuff, like you want to compromise on the

01:12:31.640 things you want to cherry pick the pieces of the program that you've already established.

01:12:36.340 All that does is reinforce the fucking shit that you has already been messing your life up.

01:12:42.380 Yeah. You suffer more by, by avoiding the hard work than by doing it.

01:12:46.500 Yeah. They're there. It's, it's ridiculous. And then the other thing is the other criticism that

01:12:52.000 you get is like, Oh, it's, it's too extreme or the it's not a fucking diet, bro. And it's open

01:12:57.700 protocol. If you're a trainer, you can plug your programming into the structure. And by the way,

01:13:03.200 I think you'd be silly not to, because they're going to get 10 times better results than they're

01:13:07.980 going to get without it. Okay. If you're listening to this and you're stumbled upon it,

01:13:12.320 you're unfamiliar with 75 hard, you have to do a 45 minute workout indoor and outdoor. You have to

01:13:18.960 follow a diet, but it doesn't say you have to follow keto. It doesn't say this is what your

01:13:23.280 calories are. It doesn't say you have to do strength training or Pilates, or you have to run

01:13:27.760 for 45 minutes. The open protocol aspect of it makes it tailored to the person. Like you can select

01:13:35.340 your, the diet that works for you. With the, with the goal of physique change. That is, that is what it

01:13:43.360 is. It's, you know, people say, Oh, well I'll fucking just eat normal. That's a diet. All right,

01:13:48.140 asshole. Yeah. I, and it's, if you're working with someone that is helping you, they are going

01:13:53.940 to be aware enough to tailor that to yourself. But I've had people that need, like you said,

01:13:58.940 it's tailored to the, your specific physique. I've had people more often than not, it's a fat loss goal,

01:14:03.860 but I also have had people in a surplus that are trying to put on muscle. I mean, like it's just a

01:14:09.700 matter of customizing your needs, but that, that criticism that it's too extreme or it's,

01:14:15.640 you know, unsustainable for that. It is ignorant. What about all these things that we talk about?

01:14:21.460 And then we'll wrap this up, but you know, the things like grit, fortitude, your ability to

01:14:27.000 persevere, do hard things. How has that changed for you since that first round in 2020?

01:14:34.060 It's, it's been so cool to see because I have so much confidence and I look back at

01:14:38.860 when I was starting and when I was posting and I could see, like, I am a completely different

01:14:44.140 person than when I did. And it's a matter of putting in countless and countless reps and having

01:14:52.000 that, that review in your head of like, have I done this before? Have I had that hard time? And

01:14:56.620 have I seen it through before? And each and every time it just like, you build that resilience. But

01:15:01.940 if you've never done the hard thing and seen it through, then you just keep reflecting on all the

01:15:06.760 times you've quit and you're like, well, this is what I do. That's, that's the habit I've built.

01:15:09.980 Quitting is just as much of a habit as the perseverance is. And if you're continually

01:15:14.780 replicating that action and that's what you're reinforcing, you know, that's what your brain's

01:15:18.160 going to default to. So over the past six years, I have built so much resilience. I've built so much

01:15:24.580 belief in myself. I mean, dude, you've gone from not really being that into fitness at the time

01:15:33.780 to competing at high rocks, doing all kinds of hard events, building a business. I mean,

01:15:41.380 these are massive things that you've done.

01:15:44.160 Yeah. I, I owe so much to 75 hard into first form. Honestly, I, I'm a first form athlete. If

01:15:51.400 you're listening to this, you didn't know that I, I actually, I wanted to be a part of first form so

01:15:56.960 bad. I like love the, love the products, but at the core, I remember following people that are in

01:16:02.720 this building right now and feeling like for the first time I was like, I would fit in there. Like

01:16:07.000 I, those are the people that I would want to be around. I feel like I'm a black sheep with the

01:16:10.700 people I'm around right now. And I remember just like craving that community and feeling like I

01:16:15.580 would fit in, like I wouldn't be the outsider. And I wanted to be a part of first form so bad.

01:16:20.820 Like I applied to be a legionnaire and I got rejected three times guys. Like I, I wanted to be

01:16:25.740 here. And I remember getting rejected that third time and having a conversation with my husband.

01:16:30.620 And I was like, I just have to be better. I, and I, in the past, like it is because of

01:16:35.460 75 hard and because of that resilience and my draw to like the values that are in this

01:16:41.160 building and in this culture that I haven't gone anywhere. Like I wanted to be here so bad.

01:16:48.400 I felt like this was home that this aligned so well with my beliefs and what my mission is.

01:16:53.260 And I wanted to be able to contribute to this mission. And it all happens for a reason.

01:16:58.060 And I was able to, you know, become a first form legionnaire and like grow within the brand and be

01:17:02.620 able to, you know, kind of cross our missions together and to do this. And we're changing

01:17:09.020 millions of people's lives. And I just like, I have to, you know, give credit where it's due because

01:17:14.640 the first form products are incredible. Yeah. Like protein's great. I didn't have to like plug my

01:17:20.060 nose for the first time drinking protein, but that's not what made me want to be here so much.

01:17:25.060 It's like you leading the charge and you painting the vision that normal people like me could

01:17:31.240 actually make a difference. And that's why we're here. That's the only way differences are made.

01:17:35.060 That's the, that's the fucking common misunderstanding in the world. People think you got to have an

01:17:40.160 audience or you got to be famous or you got to be rich or you got to be special or this or that.

01:17:45.860 When in reality, dude, the only way that change happens is when everybody understands they have

01:17:51.000 a role in it. And, uh, I have a tremendous amount of respect and I feel very honored to have watched

01:18:00.860 you do this from all the way back then to what you're doing now. And it's super exciting to think

01:18:07.300 about where you're going with it. Uh, because I might know where we're going. Yeah. I mean,

01:18:12.040 I'm just trying to give you the flowers. You know what I'm saying? Uh, I appreciate it though,

01:18:15.480 but you know, I kind of know the plan and, um, I'm just really proud of you, dude, because

01:18:21.420 it takes a lot to do this. It takes a lot to do what you do. I don't know anybody that works

01:18:27.980 harder than you. Um, and out of all the athletes that we've had, and this might make some people

01:18:33.460 upset, but it's just the truth. You've earned it more than anybody by the amount of change that

01:18:40.460 you've affected with the people that you come in contact with. And that's what our mission is here.

01:18:46.680 Our mission is to change lives. Our mission is to help people discover their own true potential and

01:18:53.760 have the courage and the help and the assistance to pursue it and then give them the tools to get

01:18:59.020 where they want to go. And, um, you know, you've done that and you do that as good as anybody,

01:19:05.640 if not better than anybody that I've had come in contact with the brand. So it's probably a

01:19:10.440 good thing that you got rejected three times because it put that fire in your ass to fucking

01:19:14.820 go out and really fucking make some shit happen. I'm so glad it happened that way. Cause I have so

01:19:20.440 much more perspective and appreciation for being in the position I'm in now, because if you would

01:19:24.960 have told Lexi six years ago that I got to be in this room speaking to you on this podcast,

01:19:30.560 she would have shit her pants first off, but like it would just, it wouldn't have,

01:19:34.780 wouldn't have been conceivable. And because I built that perseverance and I had the

01:19:40.300 mindset of like, it wasn't a, Oh, screw those guys. Like I'll go somewhere else. Like I wanted

01:19:45.460 to prove myself. Like I wanted to prove that I can contribute, prove that I could bring value to

01:19:49.720 this, that I belong there. And it, it worked out so, so much better than like, if I would have been

01:19:57.060 accepted on day one and like been handed that just like a fitness journey, just like changing your life.

01:20:02.440 Like if you woke up tomorrow, a hundred pounds down, you would have no way to maintain it. You would

01:20:06.640 have no perspective of every time you wanted to quit and all of the hard shit you've been through

01:20:10.660 and every sacrifice you made. And you would have no idea where to go from there. But if you have

01:20:16.060 the story and the journey of getting turned down and going through those obstacles, like I am so

01:20:21.920 grateful to have my name in a locker, to be a part of, of something bigger than myself in this capacity.

01:20:28.620 And I have all those stories and it's the way that you want it to work out in your head of skipping all

01:20:34.900 the hard stuff and getting it handed to you is not the way that when you actually do it, you're going

01:20:39.960 to be so glad that you had that story and that you had that struggle. That is such a true statement.

01:20:44.640 I was actually thinking about this literally last night when I, when I started in business.

01:20:50.680 Okay. And if you guys don't know the story, you know, we started with $12,000 that we got

01:20:58.020 painting the stripes of parking lots, me and, and Chris, Chris Klein, my business partner,

01:21:03.720 we started supplement super stores, a retail sports nutrition store when we were 19 years old,

01:21:08.440 25 years ago, that $12,000, we built out the shelves in our first store. We slept in the first store

01:21:18.840 on and off for the first three years. We had to finance all the inventory on credit cards and

01:21:24.980 dude, it took us eight months to have a day over $200 in sales. It took us five and a half years to

01:21:33.520 open up our second store. And in the first 10 years that I was in business, I made $58,380

01:21:41.020 cumulatively. I could have made more, a lot more money working at McDonald's that I didn't make that

01:21:47.680 every year. I made that over 10 years and dude at the time I was so fucking angry and bitter and

01:21:59.100 frustrated that nobody fucking helped that. I didn't have someone give me money that I didn't

01:22:06.340 have someone fucking finance my shit that I was competing against people whose parents had put

01:22:12.980 them into business and shit like that. And, um, you know, funded their amazing stores and

01:22:19.520 just all kinds of shit. And I was so fucking angry about it. And I was sitting on my porch last night

01:22:27.300 and you know, I have a nice house. Um, I was sitting there and I was looking around and I'm looking

01:22:35.360 around at this fucking amazing place that I'm at now, which is far beyond where I ever actually thought

01:22:41.560 I was going to be. And I was like, fuck dude, I'm so fucking glad no one helped. I am so glad

01:22:49.720 that I had to do that because dude, it taught me everything that's valuable about myself. Now

01:22:55.980 it taught me how to be resourceful. It taught me how to depend on myself. It taught me how to

01:23:00.920 understand that I got to put the whole motherfucking thing on my back and carry it down the fucking road.

01:23:05.300 That's what, what you got to do. And then when I think about like all the lives that have been

01:23:11.600 impacted over the years from my story and watching me do this, because dude, when I started this

01:23:18.740 podcast, you know, first form wasn't all that. You know what I'm saying? Like everybody who's been

01:23:22.940 watching for 10 years, 12 years, they fucking, or whatever it is now it's 10 years now. Um,

01:23:29.140 they got to see it. They got to see, they got to see me go from fat dude to fucking in shape.

01:23:34.920 Yeah. It's your digital diary. Yeah. And dude, it's like, when I think of like,

01:23:40.060 the reason I was able to do that and the reason we're able to do that is because we never had

01:23:45.880 anybody really helping us. And, um, now with all the lessons and not just the business lessons,

01:23:54.420 but like the, the personal lessons, I'm so fucking glad that that's the way it had to go.

01:24:02.620 You know what I mean? Yeah. But you cannot identify that in the moment because it's so

01:24:06.920 hard and it's so frustrating. And, um, if you're in that position, whether it be with your fitness

01:24:14.080 or whether it be with your business and you are bitter and frustrated because no one cares,

01:24:20.040 listen, no one does care. I don't know what to tell you. They don't fucking care.

01:24:23.320 They're so busy. They care about their own shit that's going on. You can't blame them for that.

01:24:28.640 That doesn't mean anything bad, but you have to understand that one day you're going to be so

01:24:36.160 thankful that you had to go through this because it's going to be the reason for the rest of all

01:24:40.900 the good shit in your life. You know what I'm saying? And fitness is the perfect example of

01:24:45.300 perfectly parallel. You, no one can take that from you. It cannot be bought. So when you arrive,

01:24:52.260 you have all of the evidence like we talked about with confidence that you can look back on and then

01:24:57.980 it goes everywhere. If you start taking care of yourself physically and mentally,

01:25:01.940 your relationships will improve. Your finances will improve. Your professional life will improve

01:25:08.060 because you have so much respect and so much resilience built in that area that it,

01:25:12.420 it flows out to everything, everything else. You see what you're capable of there. And it's,

01:25:17.420 I argue like if you're on any endeavor, as far as professional life, like if you're not prioritizing

01:25:23.000 your, your physical and your mental health, you're not operating in a capacity that you could be

01:25:27.820 because you're just leaving so much on the table.

01:25:29.740 Oh, everything. Everything. I used to be the person who thought, Oh no, dude, I'm good. I'm good, bro.

01:25:37.860 Like I got this figured out. Like, and there was, there was, there was, there was, uh, evidence of

01:25:44.920 that. Like I was financially fucking successful. I had built a business. I built multiple businesses

01:25:51.740 that were doing very well. So I'm like, well, what the fuck do I need that for? Why do I, but then like,

01:25:58.440 once I took care of that, everything started to explode like to a level that I couldn't really

01:26:04.300 even at sometimes keep my fucking hands on because it went so big. And I don't think people really

01:26:10.860 understand that the epicenter of their entire life is how they treat themselves, dude. And I don't mean

01:26:19.600 how you treat yourself like self love, eat, take a fucking bubble bath, get a foot rub, be pimp,

01:26:28.440 eat fucking Dorito. Like, no, I'm talking about how you treat yourself. Great food, enough water

01:26:37.520 out in the world, doing exercise, resistance training, putting good information in your brain,

01:26:44.600 associating with the right people. When you control the things that you're in control of,

01:26:49.900 most of your life is in control. Most of the things that matter. Yes, there is chance. Yes,

01:26:56.120 there is things that happen. Yes, there are unanticipated hardships that come. That's called

01:27:03.020 being a human being. And it's interesting how people, they, they see the world in this way

01:27:11.420 that everything is up to chance, right? Like just because some things are when in reality,

01:27:18.100 most things that are going to affect your day to day life are absolutely in your control. And

01:27:23.660 once you figure that out, dude, like it's kind of hard to be fucked with by anything because you

01:27:30.340 realize that every single thing that you do could have been handled if you were handling what you

01:27:36.660 can handle. You know what I mean?

01:27:39.060 And I think that one of the biggest components that doesn't get talked about enough is that the

01:27:42.700 inevitable stress that is out of your control that gets inserted into your life, the difference of

01:27:48.100 the resilience that you handle that and you respond to that is a direct relation to the amount of like

01:27:54.060 intentional stress you put yourself under. So I always think about like, it's like an experiment.

01:27:57.700 You are controlling this stress. Like you're putting yourself in the environment. You're pushing

01:28:01.500 yourself, you're stretching your capacity in a workout, or you're doing the thing that you don't want

01:28:06.240 to do. And then when the inevitable happens and like shit hits the fan at work, or your kids are not

01:28:11.580 sleeping or like you're just under fire or there's a accident or someone gets sick, your resilience to

01:28:16.880 that everyday stress is so much stronger. So it's no surprise that if you build this cushy little

01:28:23.220 lifestyle and you avoid all of the hard shit that when you're stuck in traffic, that you spiral or

01:28:29.280 when your boss says something to you, that's like in a tone that you're not good with that you go back

01:28:34.180 into the bathroom and cry. Like you are so much more resilient to everyday stress. If you just allow

01:28:39.560 yourself that discomfort, like choose temporary discomfort for an hour a day and see what the

01:28:44.740 other 23 look like rather than just being under fire and feeling like the world is picking on you

01:28:49.540 24 hours a day. So we're going to, we're going to wrap up here and I would like you to speak to people

01:28:59.120 who maybe, maybe they've never heard of 75 hard. Maybe they've thought about it, but didn't do it.

01:29:07.100 Maybe, maybe they've had a, whatever reason to not go down this path. And I would like you to speak

01:29:15.160 to them based on your experience. Yeah. I think if you're in a spot right now, imagine 75 days from

01:29:23.140 right now, 75 days from tomorrow, you wake up and you are the best that you have ever been.

01:29:28.980 And in that, that morning you're waking up, you are fitter than you've ever been. You're more

01:29:34.580 productive than you've ever been. Your finances are stronger than you've ever been. And what you

01:29:39.440 think about in your head is that you'll just wake up and that happened overnight. But between here and

01:29:43.620 there, you're building all of the things. Like logically, if you think you need to be healthier,

01:29:47.680 you know what you need to do. If you need to be more successful, you know what you need to do.

01:29:50.760 So 75 hard puts the actions in place that you, it's the game plan. And you can follow that for

01:29:59.180 the next 75 days and genuinely wake up 76 days from now. And you are the best that you have ever

01:30:04.020 been. And it is, if you do it with integrity, like I said earlier, there's, there are two separate

01:30:08.800 people and I have a lot more respect for you. If you, you go and you fail and try again and you

01:30:13.420 continue getting back up than if you compromise 75 days and then you just want to make an Instagram

01:30:19.660 post. But I, it's interesting because people know. Yeah. Oh, it's, and it's so obvious.

01:30:28.360 75 hard completely changed my life. Genuinely. It changed the trajectory of my life. It changed

01:30:33.840 the way I viewed myself. It changed my relationship with my husband. It, it put me in rooms that I

01:30:40.480 would have never even imagined. And it wasn't like 75 hard did that. It was the fact that I was willing

01:30:47.840 to do 75 hard and I built that. Yeah, you did build that. And you unlocked all of these things

01:30:53.460 that have allowed those things to happen. And, um, you know, like I said, I mean, what do you,

01:30:59.640 what do you really think would happen? Like, let's just say we were able to get 5% of the population

01:31:07.040 of the United States to do 75 hard. Like, what do you think would actually happen to the culture?

01:31:11.820 That would be incredible. Yeah. Like if from every aspect. Yeah.

01:31:17.940 It would make, it would make for a completely different fucking world for real. Genuinely. Yeah.

01:31:24.460 Well, listen, it's been nice having you on the show. You're kicking ass and fun. Yeah. Guys again,

01:31:32.640 uh, please support the Lexi J wellness, nine 11 stair climb. It is on September 11th, uh, 2 PM to

01:31:42.800 6 30 or so, uh, at Arrowhead stadium in Kansas city. And if you can't be there in person, please

01:31:52.260 make a donation big or small. It's all appreciated. Yeah. Every dollar goes to safe. Yep. It's something

01:31:57.360 that we all care a lot about here and you guys should too. And, um, final, you know, final thoughts.

01:32:05.480 I'm ready to start 75 hard again. Yeah. You already did it once this year. You killed it.

01:32:09.720 Yeah. That was awesome. That was also the like hardest mentally that I, like I was in bad spots

01:32:15.980 in those 75 days and there were so many days I wanted to quit. And as I was doing it and when I

01:32:21.540 was contemplating quitting, I was like, I would spiral if I quit though. This is, this is keeping my head

01:32:26.580 afloat and it's keeping me on track because, because of that resilience and that like intentional

01:32:30.620 stress I'm putting myself under. And I got done with 75 hard and I, I honestly just like kept it

01:32:35.500 going. Um, and that was, that was probably my biggest physical transformation. Also, I got a

01:32:41.780 little unintentional bulk over the winter. Yeah. I think, you know, uh, I would say like when I'm in

01:32:52.540 between phases are not on the program, I pretty much still do all the shit. That's one of the

01:32:58.560 things that people don't realize. Like I still drink a gallon. I still, that's why when people

01:33:02.520 are like, Oh, it's unsustainable. No, you dumbass. It's a fucking repeatable program. It's your

01:33:09.480 diet. It's not sustainable either. Right? Like we have to understand we are building skills,

01:33:15.240 skills get strong, skills get weak, just like our body. Just like we go in the gym, we get in better

01:33:19.800 shape. We get muscle, muscle, we get strong, we get lean, we go out for a fucking month and

01:33:25.100 fuck off. And guess what? You don't look the same. It's not permanent. And the same thing

01:33:28.800 is with your mental discipline and fortitude and grit and confidence. We have to continue

01:33:33.300 to make investments in these things over and over and over again, uh, to make sure that

01:33:37.960 they're sharp and that we're operating at our highest level. And that's something that once

01:33:42.200 you figure out, it really is life changing. And the awareness I think is, is really the most

01:33:46.700 important part because, uh, you know, before that I would just feel bad for like long points

01:33:52.960 of time. I would be like, man, I just don't feel right. You don't realize how good it feels

01:33:57.860 to feel good consistently and be proud of your fucking self on a daily basis. Like dude, when

01:34:03.320 you wake up in the morning and you're on 75 hard and you crush the day before it like my

01:34:08.940 first thoughts naturally are sort of like doom and gloom when I wake up because I always have

01:34:12.980 so much shit to handle right away. But like my first win of the day is always, well, I

01:34:19.040 fucking won yesterday. That's my win of the day. And a bad day on 75 hard, your confidence

01:34:23.880 is still higher. That's right. That's right. Well, anyway, guys, look, uh, Lexi, thank you

01:34:29.660 so much for coming on. Thank you for having me. Yeah, this is awesome. Uh, I would love to,

01:34:33.720 you know, have you come on and talk some more about this sometime. Maybe we do an episode

01:34:38.220 with you and will, and we kind of all just talk about it. Sweatiest humans alive. The

01:34:43.000 sweatiest humans alive. Yeah. Yeah. Well, dude, you know, I think people, people need

01:34:47.900 to hear that. Like these people like will and you who are out here doing these crazy

01:34:53.100 things, they, they didn't start that way. You know, they started like will started like

01:34:58.720 a fat little turd, you know what I'm saying? And now everybody looks at him and they're

01:35:02.520 like, bro, he's the, one of the best athletes in the world. Well, yeah, because he fucking

01:35:07.040 for day after day after day for years at a time, he worked at it. And, um, anyway, it's

01:35:12.880 just, I'm babbling, but thank you for coming on the show. Thank you for having me. It's

01:35:17.860 been awesome. All right, guys, that is the show 75 hard versus Lexi Johnson. Uh, if you

01:35:25.060 are interested in 75 hard, you can get the entire program for free at episode two zero eight

01:35:31.180 on the audio feed. It's not on YouTube, or you can go to my website, Andy for seller.com

01:35:36.460 and buy the book on mental toughness. It is not required. It does include the entire

01:35:41.920 75 hard and live hard program, plus a whole bunch of extra information that, uh, you will

01:35:48.120 enjoy. All right. So that's the show. We will see you next time. Uh, don't forget. Don't

01:35:53.540 be a hoe. Share the show. All right. There you go. Went from sleeping on the floor. Now

01:35:59.400 my jewelry box froze. Fuck a pole. Fuck a stove. Counted millions in the cold. Bad bitch.

01:36:05.000 booted slow. Got her on bankroll. Can't fold. Doesn't know. Headshot. Case closed.

REAL AF with Andy Frisella - September 08, 2025

934. #75HARD vs Lexi Johnson

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