94. 1 + 1 = 2 Ft. JP Dinnell
Episode Stats
Length
1 hour and 36 minutes
Words per Minute
216.42844
Hate Speech Sentences
160
Summary
In this episode of the Mfco Project, the boys are joined by Jp Dennell Seal aka J.P. Seal, a long time member of the project, Jaxon's idol and mentor, and the man who introduced him to the world of music.
Transcript
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what's up guys this is not andy priscilla obviously but this is the show for the realists say goodbye
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to the lies the fakeness and delusions of modern society and welcome to motherfucking reality thank
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god i got a little bit of cold i think that sounded great a little bit of bass i i think
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i need that strip club bass andrew's got good bass yeah i think it sounded real good you did real
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good i know you're i know you're very desirous of a lot of affirmation sal so i just wanted to give
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that to you nobody's ever told me though that i have a good voice oh no you have a good mom gave
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me my first compliment before we walked into the studio sal is looking svelte i don't know you've
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definitely got a face for radio for sure yeah well i don't know about that i mean well you know you got
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i mean dj this is where you lose credibility right right right right you know what i'm saying like
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you can't throw false things like that in the air i mean i don't think it was false i mean yeah maybe
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well you know we live in a strange world where you're slimming down and my desire was that my
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desire was to bulk up but i bulked up a little bit too much around the waistline so i gotta
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i gotta slim up what are we gonna do tighten it up vaughn 75 hard yeah yeah you on yeah what day
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oh no i mean i'm starting well i mean you could have just said like day 21 and just bought in
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i could have but you know i'm an honest man but you know no i'm excited yeah so who we got here with
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us well i'm gonna do the rounds i think we might have to reintroduce you you know you've been gone
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real quick before we bring our guest in how was christmas christmas was great but i'll tell you what
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i told the guys before i came in here uh everything lately has been good i feel like i'm in a really
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really good place i'm hitting my habits i'm i'm just you know in that momentum stage but
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you know people like us we're constantly reading books right yep i just started define people like
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us vaughn i mean people like us overachievers oh killers oh i get it there's only one real killer
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in the room but well yeah yeah that's true at least confirmed that's true how many that's not a
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question okay well i was just gonna say all right there is an answer to that yeah okay not enough
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i like it listen and and for those who have no history with the mfco project uh this is jp
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dennell seal extraordinaire uh jaco's idol and mentor uh so he's he's joined us today but what i was going
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to say is that people like us like to read books you know if you if you do the 75 hard or really if
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you're in the whole first form lifestyle you read what 10 pages a day right yeah so there's i've read
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a lot of books in the last five years but i gotta tell you i have not been entertained and inspired
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by a book in a long time and i technically am not reading it i'm listening to it because i drove to
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colorado the other day you guys read green lights by matthew mcconaughey i have not but it is on my list
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oh my gosh dude it's called green lights right called green lights yeah he is a frisella he is a
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he is a frisella i mean matthew you just got a quite quite a fucking compliment there son
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i mean like tell talking about his dad and the way his dad operates and how his dad uh challenged
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his older brother and his older brother's like no dad i don't want to do this because his dad wanted
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them to run some sort of i don't know pipe scheme or something i don't know what it was but but his
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dad resisted him and his dad's like son he started rolling up his his his or his uh sleeves he's
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like dad i'm not going to do it and so they started coming to fisticuffs and everything so
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finally his son like literally gets a two by four and this is matthew's older brother he knocks his
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dad out cold just flat out cold and he thinks he kills his dad he's like daddy i didn't mean to i
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didn't mean to i didn't mean to so the guy so the guy finally comes to and the kid's really relieved
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and the dad stands up and goes gives him a big bear hug says that's my boy yeah and matthew says
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from that point on my older brother was his best friend there was such respect between the two of
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them uh but he is such a good that's how i met jp is that right yeah first time i met him he's
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knocked him the fuck out ever since we've been best friends top he's a top bunk type of guy though
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well he's such a good storyteller and he even this is crazy and i'm not going to ruin it for
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everybody but he even says his dad and mom are just crazy and is he narrating the audio he is
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and he does because because he's a he's an actor he's just oh he just kills it so when he tells
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the story and i'm going to ruin it a little bit but for you just said you weren't going to ruin
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well i'm going to ruin it but basically he says he says his dad says to him son when i die it's
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going to be making love to your mama they call that dying in the saddle von guess what that's how
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he died my man he climaxed and then he was gone hey listen if you're gonna go you're gonna go son
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like you might as well go talk about calling your shot i mean literally that's amazing so jp you know
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anything about calling your shot no so we are uh we are waiting for the big man i'm sure he will
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arrive at some point yeah andrew got hung up in a little bit of a business yeah he said get started
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and we're like you're sure and he's like yeah sure okay so we got how the fuck does that happen
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we got dj we got are you still called jelly joe are you called juicy joe all right that's the juice
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all right we got keith sweat over here and uh we got madat who is not a soviet i'm not gonna he's not
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you can't say that that's offensive i'm sorry that's true we're in a new era right now right
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now yeah you're canceled and uh don't worry i got i got enough on you i'll cancel you back we are so
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excited to have jp daniel who i like i said i i obviously introduced him sort of briefly earlier
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but one of my favorite all-time episodes was uh the mfco project episode with jp daniel which i
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i actually did it was it had something in the title about impact i think i'm not sure uh impact over
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income impact over income and i remember specifically asking jp because jp is a a man of
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faith like myself and i said now jp there's a part of sort of doing your job and doing your duty but
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i'm assuming you don't actually enjoy killing people as a seal and he's like no i i like it
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no actually i really really enjoyed it i mean because those are bad evil people
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yeah um that were doing horrible things to innocent people yeah and here's the deal
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evil exists whether we want to acknowledge it or not and you can't be blind to evil and just think
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it's going to go away and it's not going to affect your life it's it's it's there it's spreading it's
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like a cancer yeah and the only way to get rid of a cancer is when you fully remove it from the body
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and obviously we didn't fully remove that cancer that's why when my default answer and i joke but
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it's also serious when people like well how many confirmed kills do you have as a sniper is that okay
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asking or you know between me as a machine gunner i also had a good amount of kills and a sniper it's
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the answer is always going to be not enough because evil still exists and um they were horrible people
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that did horrific and i'm saying horrific things to innocent people that were just trying to live
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their life they just iraq is the you know what an iraqi family wants exactly what we want they want
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their kids to be able to go to school they want to be able to go to the market without you know in fear
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of being you know shot up or a part of an ambush or you know they they would like to be able to go to
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to work and provide for their family yeah and these insurgent fighters had such control over ramadi
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that they actually were flying their flag over the capitol building they had complete control wow and
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there's about they estimated between four to five thousand enemy fighters in ramadi when we were
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headed over there in 2006 so we knew there was going to be some good hunting oh doing god's work
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seriously i mean we were and there was a lot of um you know spiritual battles that were going on
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there spiritual warfare you could feel it you could you could feel the evil yeah and um it was it was
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it was crazy but yeah that's an interesting thought i got one i mean about the the whole evil thing
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you know it reminds me of like just law enforcement here in the states it's like you know everybody
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wants bacon but nobody wants to see how it's made right and so the end of the day there's butchers
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out there that have a job to do right and so i mean it doesn't matter you know what you think of
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our military or our law enforcement that's a job that you're not willing to do right so how much can
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you really speak on it you know yeah i mean i'm gonna screw up the quote and i used to know it pretty
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well but not surprising yeah i know we know how well this this mush up here has been working these
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days um but people and i know people are going to correct this on social media which is beautiful
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you know it's actually this all right cool you're right thanks karen yeah my daughters i have twin
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daughters you know and now they'll say baron and that's they that's the boy version of a karen
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baron and karen this is hilarious anyways uh the quote to what you're saying dj is people sleep
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peacefully in their beds because um people are willing to do violence on their behalf and it's
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like hey you know people are able to sleep at night because people are willing to go handle evil
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they're willing to go do stuff that nobody else is a can even think about and fathom doing nor are
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they willing to do it right and a lot of the time they don't know they won't want to know that
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that stuff's going on exactly and when we with what we do at echelon front you know i work at
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echelon front that's the leadership and management consulting company that jocko willink and leif
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babin started when we talk with companies i tell them like hey if you think about what i'm sharing
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with you the stories of combat and how they apply to your business you'll find correlations and what i
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just said i mean how how does that apply to you so i mean think about everyone wants to be able to do
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what first form is doing and all these other successful companies they all want that but
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nobody's actually willing to put in that work nobody's willing to put in the time nobody's
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willing to have the sacrifices that you guys have sacrificed to get where you're at in your lives
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but yet they'll want to partake right in in that yeah wanting wanting and and uh actually doing are two
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totally different things yes and i think you know what's funny is you know to to jp's point
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you know impact over income the first the first episode um von what episode was it you're usually
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savant you know i'm honestly i'm 190 190 192 there you go you've listened to it a couple times i think
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i was gonna say it was in the late hundreds but it was november 2017 wow and it's certain it's been
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that long that's funny it's certainly uh one of the best episodes in my opinion in mf ceo history and
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and it's funny because i i look at uh our relationship jp and and and just our company
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but jp and myself and our personal relationship how much has happened since that time because
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we were really fortunate you know we've had a lot of really cool people come through the ranks of
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first form over the years because of mf ceo and because of real af and i always tell i tell everybody
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all the time there's only two people that i will let talk to our sales force and everybody asks all
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the time everybody hey man let me come in and do a sales training hey man let me come in
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there's only two people jp dennell and tim grover that's it and the reason being is because they
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they understand the dirty work that it takes in order to get where you want to go right and being
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able to express that um and being able to open that up and explain that to young leaders and young
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individuals is something that somebody who's done the dirty work can only explain to somebody who needs
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to do the dirty work and i think that's the important piece and and to back to dj's point you know
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everybody wants to bake eat bacon but nobody wants to see how how it's made um you know jp with his
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leadership in combat is able to translate that into how can you use this as a business tool and same
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thing with like a tim grover right how do you take the the top of the top the michael jordans of the
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world and and and the kobe bryans and and the duane wades and what consistencies do they have that
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parlay into greatness and then explaining that to to young individuals isn't it's unbelievable skill
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and an unbelievable uh talent and if you're not following jp you certainly should for those
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reasons because you know leadership and greatness is a built process it's not something you're you
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you don't you don't just have it it's something you earn and it's something that you know you earn
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your way through the ranks whether it's on a battlefield whether it's in a sport whether it's in
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business there are fucking if you want to be great you're going to have to pay a motherfucking price
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and that's the reality and that's the correlation across all those fields and i think you know our
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relationship going back to it is you know we come through and and back then you know everybody wanted
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to i don't want to say everybody because that's unfair but you know guests would come in you know
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and i'm andy's brother right so guests would come in and they would you know they hang out with
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and they kind of i don't want to say snub everybody because that's unfair to everybody but they come
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through and then you know one day here comes this this little fucking guy you know he's bouncing up
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and down the hallways or old hq you know fucking not very many hallways and hey man i'm jp you know
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i didn't know who fucking jp was you know cool yeah right beat it man yeah no shit and i'll never
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forget it you know he's like and he's like i'm from south haven mississippi and i said oh no shit right
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south of memphis you know i sell those this this uh retailer down there called wholesale nutrition he's
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like oh yeah i fucking go through and we and i had no idea who jp was i didn't know this motherfucker was
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like you know he'd kill you with his thumbs nah now i know he wouldn't those are all those are
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all stories no but you know and then uh andrew and jason and i think whomever went to dinner that
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night and they're like dude that's the baddest motherfucker on earth you know he's telling
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us stories and everything else i was like wait that motherfucker was in my office yesterday
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and he was back the next day and you know we started you know we became friends and you know
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started helping with whatever but you know i think in following jp and hopefully what we'll dig into
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here if you're a new listener if you're an existing listener or somewhere in between is
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um jp is a great human he's an unbelievable individual somebody who i'm really proud to call
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a friend and somebody who's done it and you know when you take advice and you look at real af and you
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think about the guests who have circumvented this those are people who have actually done the work
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that you need to do or will need to do in order to be where you want to go and i think you know
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we're going to dive in a little bit today you know and talking about commitment you know like
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what is real commitment you know when you talk about a soldier's life you know what is it to put
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it on the line what is it to to really you know i know we we say we give it our all but are you
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really and i think you know unpacking that out of jp's brain is something i'd like to to look at
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you know because i think as an audience as a listener right now it's the beginning of the year
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we come off 2020 kind of a little bit of a shit show you know i mean a little bit of a shit show
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we got shit going everywhere i don't think anybody fucking marks 2020 as a win um in the grand scheme
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of of life but if you're going to make that change what does it look like you know how do you get
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through the struggle the personal struggle the person who looks back you in the struggle and
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really that commitment to self and so that's what vaughn hopefully if you didn't forget how to do your
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job we can walk ourselves through that and i would just say i think it's i think it's telling
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that of all the people that that andy has encountered in the last five or six years
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particularly as he's launched into you know going from entrepreneur to getting into this
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whole personal development entrepreneur success space uh jp made it into 75 hard the book and i think
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that says a lot and i think the point that that that when he references you the point that he makes
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is that really at the end of the day uh becoming a navy seal is not really physical it's mental
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it's it's deciding to it and refusing to quit and having that iron will to just power through
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so we're going to talk about commitment and um i kind of put together some notes from you know
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obviously i've spent a lot of time with annie and sal in particular so i kind of jotted down some of
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the things that are sort of what i call the dna of commitment and so i'm going to throw them out
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there and i'll let you guys just kind of unpack and and uh illustrate and explain and and exhort and
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do whatever you want to but guys i think this this episode really is obviously we're not real far
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into 2021 yet and people are already saying you know they have high hopes for this year they have
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hopes and dreams and goals well none of that's going to happen unless you have commitment and so
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what is it uh what does it take to be truly committed and what are the benefits of commitment
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that's what we're going to talk about so i want to start first by talking just about desire
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okay um the first component of commitment is do you really want what you say you want
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and i don't know my observation is that a lot of times people commit to certain goals that they
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think they should be committed to um maybe they hear something in culture they hear something in
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their peer group and they say oh everybody else is doing it so i mean can i can i paint a little
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landscape before it just jump right in yeah absolutely can we can we identify what it's not
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sure and saying like you know and this is the problem that i see in the landscape now when you
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look at the political climate and you know whether you voted for joe uh joe biden or or donald trump or
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you know change has to happen internally like it ain't gonna fucking happen by itself right and
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that commitment to yourself like i don't give a fuck who the president is i don't give a fuck who
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your governor is i don't give a fuck what the national guard does if you want change in your life
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they ain't gonna do it and i think unfortunately in society today we realize and we're we're
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switching into this dependency upon hoping that the government takes care of us well i got news
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motherfucker right they ain't gonna take care of you you know and if you want you want pure evidence
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of that go look at the va hospital they don't take care of our own goddamn soldiers so when you look
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at you know our government they don't give a shit about you and you know and you know what's funny
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and you you transcend that like in your in place of employment now i'd like i care a great deal
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about our people here guys and girls everybody in our system like our goal is to make them better
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fucking humans people of character and i know that's a rare work environment but unfortunately
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in most places in the world the world doesn't give a fuck about you and the world certainly doesn't
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give a fuck about you until you learn to give a fuck about yourself and that's the understanding
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that a lot of people skip that step and saying well when's my turn no motherfucker you gotta go get
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your turn and you gotta go step up and get to the front of line or at least get in the
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motherfucking line and understand that it's commitment to self above everything else and
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nothing in your life is going to change if 2020 was shitty well guess what 2021 is going to be
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shitty because guess what 2022 don't look good either yeah you got a fucking bad forecast coming down
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the pipe and i think that's the understanding of like people want so badly especially you know
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whether your president won or didn't win whatever and it happens on both sides guy wins
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and all those people like oh my god it's gonna be so fucking great but they had a
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shitty 2020 well guess what your 2021 is gonna suck too you know and then on the flip side
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the people who had shitty 2020s who president there who didn't win they're like oh it's gonna
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be fucking miserable you're right it's gonna be fucking miserable because you're not accepting
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responsibility you're putting a blame on them the only blame that you can put anywhere in life
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is the person that looks back at you in the mirror and i think this goes back into jp's wheelhouse
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where you start talking about ownership you know commitment to self you know extreme ownership the
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you know the the echelon front way if you will and understanding that dude if you want
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fucking change you better go have a conversation with the person that looks back you in the mirror
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and commit to that change and ain't nobody going to do that but you so when you have that discussion
00:19:18.540
how do you know that you really want something how do you know that there's that pure desire to
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accomplish something and or how do you know that you're you're not just fooling yourself
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so it's it's awesome that this is what we're talking about and i was gonna say it's unique but
00:19:32.600
every conversation sal and i have like we just stopped saying well this is unique because whatever
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we need to talk about it comes through our conversation and i have this written right here
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um jocko and i were talking in january last january at an event and he said discipline is rooted in the
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truth that we tell ourselves and i think that answers what you just said is it's it's about the
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discipline that you're willing to commit and it's the truth that you tell yourself you can lie to
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yourself all day long and we've all lied to ourself i lied to myself for years and it wasn't until i
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started telling myself the truth as to what i was going to do why i wanted to do it and then how i was
00:20:12.520
going to do it that's it until i did that i i wasn't actually committed i i wasn't going to be
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disciplined and that's why i i really liked doing 75 hard i i loved doing 75 hard because it got me back
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to that mindset of floating between being tactical and strategic being committed to what i said i'm
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going to do um and then coming up with plans i think that's the problem is people they have all
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these ideas as to what they want to do in life but they don't take the time to actually think about
00:20:43.260
that they're emotional they're not they're not logical you know one of the laws of combat that we
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talk about is prioritize and execute you have to relax look around and make a call meaning you have
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to assess your battlefield to see what's actually going on you know when i was a machine gunner
00:20:58.400
part of our training to ingrain into our into our dna to to detach was we would shoot hundreds of
00:21:07.860
thousands of rounds through a machine gun in three to five round bursts so you would you know acquire
00:21:14.160
your sights sights on the target bop bop bop bop bop finger off look left look right back onto the
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onto your weapon acquire the target bop bop bop bop and then we would do that and we would do that
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throughout all of our blocks of training and if you shot more than that you were going to get in
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trouble by the instructors because it meant that you got sucked into something therefore you're losing
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situational awareness and if i'm a machine gunner just which is a lot of fun by the way it's a lot of
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fun but if i'm doing that and sal's right next to me i'm actually now taking away from my teammates
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ability to assess what's going on and not be distracted and so it's a it's a thing for yourself
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and then for those around you you know when and so to relate that to what civilians do and what we
00:22:00.680
all do is when you're trying to do too much and you're putting too much on your plate you're you're
00:22:05.460
just holding down the trigger you're just going full bore and that's not sustainable one you're going
00:22:11.460
to run out of ammo two you're going to ruin your machine gun and three you're losing situational
00:22:16.520
awareness for what you're capable of and those in your life are getting dragged down by that as
00:22:21.980
well and so i think we have to be real with ourselves in a logical standpoint and if you
00:22:28.400
don't learn to detach from your emotions you can never actually do that and that's what i love that
00:22:34.160
75 hard brought me back to that okay what am i capable of do i actually want to do this right
00:22:41.080
do i actually want to do this yes i do and i had started 75 hard once before and then i actually
00:22:47.980
like my doctor like hey you have to stop i was had some major medical issues that were going on my
00:22:53.860
kidneys and adrenal glands were shutting down it was like hey you got to stop what you're doing
00:22:57.720
and i had i sought some other medical treatment and then when i restarted it i was like i need to do
00:23:03.980
this i need to do it for myself i need to do it for my family my business and it it reset everything
00:23:09.820
because i was honest with myself and because i told myself the truth of what i wanted to do
00:23:16.580
and why i was able to create the how and then i was able to stay on that path and you know
00:23:23.480
individuals need to learn to be able to do that with themselves and if you're leading a team and
00:23:28.520
you're having a hard time with your team staying disciplined being committed to what you're wanting
00:23:32.920
your team and your business and your your organization be able to do you have to make sure that they know
00:23:38.180
what they need to do and why the why drives a what but the good leaders are going to take the time
00:23:44.320
to say hey dj this is what you need to be doing and this is why how do you want to do it and when i
00:23:50.340
when i allow dj to create the how guess what he has ownership because it's his plan now if dj's plan
00:23:56.880
is like horrible i'm going to give him some ideas like hey i actually hey dj i really like the base of
00:24:02.620
that what are your thoughts on adding this and this and this to it how would you do this and add
00:24:09.120
it to your plan it's still his right i'm giving him the ideas i'm i'm flanking him by giving like
00:24:15.240
hey how would you do this he's like well i would do it this way hey man that's really good why don't
00:24:19.600
you go run with your plan dj well now dj has ownership and he's going to be committed to that plan
00:24:26.100
and so you can do that on an individual and then you can do the same thing with your teams
00:24:30.200
two things that come to my mind one is that i love how you sort of craftily transitioned my
00:24:35.120
emphasis from desire into discipline because yeah it's true that we can have this subjective
00:24:40.600
feeling of oh i want this so bad but our our emotions can lie to us but our actions won't lie
00:24:47.040
to us the best way to know that you really want something is to actually set a plan execute plan
00:24:53.340
follow through again and again without compromise without deviation which leads to my second point which
00:24:58.060
is i don't want to assume that everybody who's listening to us has this great knowledge of what
00:25:03.020
75 hard is so and you you don't know what it is just real straightened to the point and he designed
00:25:08.800
this uh just crazy effective program that's based on five critical tasks that you perform every day for
00:25:15.320
75 days without deviation without compromise and where other programs talk about creating discipline
00:25:22.440
this one gives you the practical process by which discipline is formed within you so if you don't
00:25:28.700
know what 75 hard is check it out 75hard.com sign up for it it's free of course you can buy the book
00:25:35.620
which is not free but but the program is free uh and yet it's invaluable i mean it's priceless that book
00:25:42.100
i mean if you're if you're doing 75 i actually there's a guy at my jujitsu gym great guy love him
00:25:47.800
and he was like hey man can you can you help me work on like my mental toughness and just
00:25:51.600
you know he's a good guy he's really smart but he just he quits on himself and he recognized that and
00:25:58.100
i the fact that he showed humility and was like hey man can you help me with this and i was like
00:26:02.100
absolutely love the guy he's awesome and i told him i'm like hey i know 75 hard probably isn't the
00:26:08.660
right thing for you right now in your life but the book is i was like you need to buy that book read the
00:26:13.220
book i have told everybody i can just just buy the book even if you don't do 75 hard do buy the book
00:26:18.900
follow it and guess what if somebody buys that book they're going to want to do 75 hard and when they
00:26:23.040
understand why it's important for them to do it they'll do it but yeah the book was it was awesome
00:26:28.700
my biggest thing from the book was you know basically telling your that inner bitch voice that we all have
00:26:35.620
to shut up like just turn it off just turn it off and i've always told people that like just over the
00:26:40.860
years like hey turn up turn off that switch on the inside your mind is telling you that this is
00:26:44.800
hard this is difficult you're tired just shut that off and then to hear it andy say the same thing
00:26:49.720
but just a little more effectively like hey tell your little inner bitch voice to shut up i'm like
00:26:53.740
i really like that and then the other thing is do the things that suck because so many times people
00:27:00.600
they want to pick that easy route they they it's natural it's ingrained into us as humans to pick
00:27:06.500
the easy route but what we have to do is ingrain into ourselves to actually do the things that suck
00:27:11.440
to to do the hard things and when you're willing to do the hard things that gives you the things that
00:27:16.480
other people can't get every yeah there's a you know how many men across the the world have wanted
00:27:22.820
to be navy seals like hundreds of thousands of men have said i would love to be a navy seal you know
00:27:28.340
how many of them have actually ever done it it's a small percentage because the commitment to do
00:27:32.940
that hard stuff people don't want to do it they're not willing to do it and that's i needed to be
00:27:39.280
reminded i mean i was a navy seal for almost 12 years i had some pretty awesome times in the seal
00:27:44.420
teams had some pretty good combat deployments i got out i was doing mma as my transitional stress
00:27:50.340
relief you know i had some mma fights i liked i've always been okay with doing the hard stuff but
00:27:55.980
i had i'd kind of lost that way in that path because i let my life get unbalanced and when i read 75
00:28:02.880
hard those are the two things that you know tell your bitch voice to shut up and do the hard things
00:28:09.320
and so now every since i started 75 hard and now i'm in phase one it's awesome because when i'll look
00:28:15.780
at stuff that i need to do my short my i evaluate it i'm like cool i'm going to pick the harder of
00:28:21.060
those two and you have a sense of pride in that and when people decide to pick the hard things and do
00:28:26.720
the hard things it will naturally over time boost their confidence their ability to actually go out
00:28:33.100
there and produce at a higher level and it's only going to elevate your life and it's going to switch
00:28:37.060
your mindset to where it goes back to what we're talking about like what are you committed to
00:28:42.500
what you know you know discipline is rooted in the in the in the truth that we tell ourselves
00:28:48.120
well the truth that we tell ourselves are also going to evolve over time as i get mentally
00:28:53.820
stronger and more capable and i have a better skill set to do stuff guess what i can actually
00:28:59.980
tell myself that i can do stuff at a higher level over time and i know that's why i love
00:29:05.660
sal and andy have always talked about that is their mindset has been evolving over the years
00:29:10.740
they visualize this they knew they were going to be at this level but there's times in our lives
00:29:15.260
that we're actually held back and restricted by our beliefs and 75 hard got that mindset back to
00:29:21.720
where it needed to be and it just it changes everything it's it's hard to describe well on
00:29:28.600
that note the creator of 75 hard just entered the building welcome mfco good to see you brother
00:29:34.060
good i don't know how much time i missed but about 30 minutes was it 30 minutes you guys been going so
00:29:38.720
far we talked about what you're doing in that stall oh hey man what'd you have for dinner last night
00:29:45.880
all right hey nah is you know we're we're look man sometimes you gotta take care of shit yeah it is
00:29:52.000
literally yeah no but i mean back to you know to jp's point about belief you know nope nobody's
00:29:58.800
going to believe in you until you believe in yourself that's the that's you talk about doing
00:30:02.060
the hard things and then and then you know re-centering your tolerance for what you're capable of
00:30:06.760
is is you know to your point and andrew's point you know if you come to a fork in the road
00:30:12.420
take the hard option the hard option then becomes the new normal and then then the new normal
00:30:17.260
becomes your your new goals the next stretch and that belief that is rooted through actually doing
00:30:23.400
the work it's compounding in life you know and where you look at and we sit in this building today
00:30:28.080
right and you're thinking at one point in time dude i mean 10 years ago we're sitting in the old
00:30:32.900
beginning of the s2 building and if you would have fucking said to us back then or we would have said
00:30:37.540
to somebody back then or when we said to people back then like hey we're gonna be in this
00:30:41.120
fucking state-of-the-art you know two hundred thousand i fucking told them no i didn't fucking
00:30:46.080
listen but but there's only two people here there's two people in this company that listen they're both
00:30:50.420
still here and guess what they both get paid no but that that belief like motherfucker you think
00:30:57.700
anybody believed i don't really give a fuck people believe but yeah i agree they didn't you can't but
00:31:03.580
but dude look man that this is the number one complaint we hear from fucking people trying to get
00:31:08.220
started dude is you know oh well you know i told my dad this idea he said it was stupid well no shit
00:31:15.100
he did because he never did nothing like that and neither have you so like dude there's there's this
00:31:21.240
um there's this mentality in society about how people think when it comes to starting something new
00:31:29.180
or or setting a big goal or a dream or or trying to win they think that people should just like
00:31:35.520
like like guys it doesn't work that way like people don't believe in you until after you've
00:31:42.300
already done enough that it becomes clearly visible that you're going to accomplish whatever
00:31:46.000
the fuck it is you said then a few people gonna believe right like you're gonna get a couple but
00:31:51.600
like dude most people are not going to celebrate until you're there dude and then what they're going
00:31:55.860
to tell you is oh man i really believed in you oh i knew you could do it yeah like i had a tour
00:32:01.140
today andrew you loved it there's a guy who came to the facility today i met him did you yeah and it
00:32:07.100
was one of the silent haters yeah you know what i'm saying like and hey bro i could feel it on him
00:32:12.580
yeah gift basket hey hey can you want a gift basket and i was telling one of the guys like hey man
00:32:16.560
like we give gift baskets out all the time you know try to support as many local charities physically
00:32:20.680
possible and do as i mean can't even tell you how many we give out a week but then one comes across
00:32:26.500
and i'm like oh yeah well look dude i mean that's look man and you know also i too i look people you
00:32:35.820
guys who are out there and you're trying like 2021 right and you're like fuck it i'm done with all
00:32:40.160
this drama i'm gonna try to build something good that's where you should be but don't expect people
00:32:44.460
to come through and fucking support you because they're not like dude your friends and family
00:32:49.500
don't give a fuck about you in that way i'm just being honest they're busy with their own shit
00:32:53.660
they're they're worried about their bills they want to play their fucking video games they want
00:32:58.200
to go out on their thursday friday saturday sundays and fucking party and they don't give a
00:33:02.700
fuck about what you say you're going to do and you have to understand too most people don't even know
00:33:08.500
one truly successful person most people don't know one person like they don't know one most people
00:33:15.000
don't know one motherfucker in their life that has actually achieved what it is they see to be
00:33:20.760
the the look of being successful right so so of course it's going to be hard to believe it's
00:33:26.840
possible if you've never seen it how the fuck you're going to believe it's possible that's why
00:33:30.860
it's important to go fill your brain with things that make that seem normal that that's why it's
00:33:37.040
important to surround yourself with the highest quality people possible and i'm not talking about
00:33:42.860
people who talk about all the shit they're doing i'm talking about when you're a fucking broke guy
00:33:47.160
trying to buddy up to people who aren't trying to learn from people who aren't trying to surround
00:33:52.100
yourself with people who have achieved things because those things over time naturally acclimate
00:33:57.460
you to the proper mindset that it's going to take to actually achieve and then once you start
00:34:02.500
actually achieving then you're going to get some people that are come along they're going to say
00:34:06.180
some nice things to you but you're not going to need it at that time that's the beauty of it
00:34:10.600
right like dude i appreciate when people say nice shit to me but it really it doesn't raise my
00:34:15.320
belief thermostat and myself one degree like it's like hey thank you very much i appreciate that and
00:34:22.120
i'm grateful for it but like it's not affecting me on the inside and dude that's how you got to be
00:34:27.980
when you're starting too you've got to get yourself to a point where it doesn't matter what motherfuckers
00:34:32.120
say it's not affecting you on the inside so you're still dude i'm going to tell you you and i were
00:34:37.520
talking about this in the locker room this morning dude i have a perspective that most people don't
00:34:42.720
have right like i've achieved a whole bunch of shit and that's not me bragging that's a matter
00:34:46.760
of fucking fact all right there's multiple companies i've built that are very successful
00:34:51.920
that employ a fuck ton of people that you can go fucking see right now not these like fucking fake
00:34:57.520
entrepreneurs online that got a cool bio about all the shit they did but you never heard of them
00:35:01.380
like dude you come to st louis i'll fucking show you around and you can see what the fuck i did
00:35:06.040
okay so it's not me bragging it's matter of fact now i have the perspective and sal does too of
00:35:12.480
building actual things now was there any magic to it no the only magic is we got back up and kept
00:35:20.560
going that's it and so the perspective i was trying to explain to you this morning is it's easy for me
00:35:27.120
to see what it actually takes because i've done it and like it's hard for people who haven't done it to
00:35:32.100
believe because they haven't seen it done nor have they done it so you guys are gonna have to like
00:35:39.140
give me a little trust here man i'm not gonna mislead you i'm fucking telling you it's one plus
00:35:44.740
one equals motherfucking two and that's it i i think we talked about this last time and i know
00:35:52.540
we've talked about this a lot when i was when i decided and committed that i was going to be a navy
00:35:57.260
seal i i knew i was going to be a navy seal before i even actually joined the military when i went and
00:36:02.080
talked to those recruiters and they laughed when i walked in and i told them hey i want to be a navy
00:36:06.380
seal and they all laughed and i was like check and then they told me hey we can't do anything with
00:36:10.460
that cast on your hand i said awesome went back told my dad he's like when do you want to leave i
00:36:15.380
said as soon as possible and we cut my cast off that night i'd only had the cast on for like 11 days
00:36:21.280
you know i had all this stuff going on but that was my commitment i was like i'm doing this
00:36:25.460
i'm committed i'm willing to do what other people won't do yeah i'm not the smartest i know that
00:36:30.680
i'm not the fastest the strongest but guess what we're aware i'm willing to outwork everybody else
00:36:36.540
around me and i'm just that's part of it but that's all it is bro but nobody believed in me
00:36:40.980
except my mom and dad and my grandparents well fuck you're lucky then no i know and i'm very
00:36:46.900
and that's what i was gonna say is like i'm lucky but going in because nobody like everybody
00:36:53.760
told me like man you know how many people quit trying to become a navy seal because none of them
00:36:58.120
knew navy seals they only knew people that quit and they knew all those statistics and you know
00:37:04.000
i wrote this down before you came in and what you're just saying i said nobody cares about
00:37:07.900
nobody cares about you until you show them your value yeah you have to take action and actually
00:37:13.160
do something before anybody's ever going to listen to you but then again but nobody owes you anything
00:37:18.420
yeah but that's why the problem here bro is that that flies in the face of the fucking social
00:37:22.140
narrative that we're told right now yeah social narrative right now is know your worth well if
00:37:26.820
you ain't done anything you ain't worth nothing motherfucker that's the fucking truth right like
00:37:31.500
do you have potential yes have you executed on the potential no so right now your your value is
00:37:39.300
in the world now i didn't make up the fucking rules man i'm just telling you if you go into a
00:37:43.920
fucking company and say hey pay me a million dollars that's my fucking worth they're gonna laugh
00:37:48.140
you out of the motherfucking building so like this is where i'm going with this like you guys have to
00:37:53.300
understand if you're gonna be something great you got to be willing to start very humbly and not great
00:38:00.040
and be okay with that and dude i'll be real with you man those times in my life those times in your
00:38:06.600
life where you're talking about cutting bro those are my best memories of fucking life you know why would
00:38:12.660
you want to like i can understand like in the moment you know when you have no money and you
00:38:18.340
have a shitty car and you got nobody believing in you i could understand how that feels because i was
00:38:25.980
there but the other thing i could tell you is man there ain't nothing better than shoving those
00:38:31.000
motherfucking words down everybody's fucking throat well but i could personally say and it's funny because
00:38:36.120
i'm thinking about this now like been around almost what a year now yeah right and we've had some
00:38:41.760
very deep conversations about this like those ones those ones at night you know yeah yeah and uh you
00:38:46.540
know but like your head on the pillow yeah yeah like no but like dj like you're gonna you're gonna
00:38:51.880
be okay in life like you're gonna do some good shit right you're gonna be here right and so like me
00:38:55.340
listening to them like okay i hear you but then having people that don't believe in you it was like
00:39:01.180
confirmation almost that like okay yeah no i'm doing it right right because for example like not
00:39:05.980
2020 was a great year for me right you know doing really good stuff got a daughter got a great
00:39:11.420
fucking beautiful house right my own mom thinks that i'm a fucking drug dealer right she has no
00:39:17.780
like like that's confirmation to me they're like okay that means she don't really think that no no
00:39:22.240
no no no no no no no no andy no no no no come on she believes i'm el mayo bro like it's real shit
00:39:27.400
but it's but it's weird because it's confirmation that like okay i'm actually doing it because no
00:39:32.260
what it's confirmation is bro you're doing so good that it's exceeding even the possibility of
00:39:37.220
expectations what their norm is of what could be possible so they have it has to be something else
00:39:41.740
right that's a good thing no i mean that's what i'm saying like so i'm having like that that mind
00:39:45.860
flip right so it's okay well i'm i'm doing it i'm doing it right like i'm doing good like this is
00:39:50.560
good this is good i just thought that was a very very funny well you are doing it bro no i'm happy
00:39:54.920
man i'm doing i asked you the other day i said i said was 2020 the best year of your life yeah
00:39:59.260
absolutely yeah no question absolutely like you know look man but i mean but to tie in your point
00:40:06.220
i mean it's perspective yeah somebody tie this shit together yeah well there's a couple things i mean
00:40:10.340
there's perspective and i and this is something that you know we get up on monday mornings we talk
00:40:14.060
to our staff and tell them all the time like you know some of the worst days of my life quote unquote
00:40:19.280
were the work that had to be put in or the stress working on christmas night trying to get the my
00:40:24.680
transformation site together and the new year being there new year's eve and being there at three o'clock
00:40:28.340
morning like thinking what the fuck am i doing but the perspective that it gives you when you're
00:40:32.720
able to look back on it is the understanding of like that's what it takes in order to be great
00:40:36.620
right and i wish like that's something that these you know our guys will never have but not all of
00:40:42.240
our guys but our staff our new staff members are going to walk into this beautiful building and see
00:40:45.580
these beautiful things but that's how instagram is they want to show you the dude that's why you
00:40:49.840
got to set your goals so fucking big like dude we're we're not even started yet you know i'm
00:40:53.660
saying yeah of course like dude in 10 years these motherfuckers are going to be like
00:40:56.800
remember the old building that old building they don't even know the four old buildings that we
00:41:01.980
had before this old building well we're going to say yeah the motherfucker you know we thought it was
00:41:05.940
a goddamn country club i mean the one that gave us all the gray hair did you not okay for real did
00:41:10.260
you not think the one we had before this was a country club bro it was like i mean i thought it
00:41:14.480
was really nice i thought it was great there's a fucking tank on the wall in the conference room i'm
00:41:18.700
like oh this is badass yeah when i drove off that first time now if you went there right now what
00:41:22.660
would you think well it's not even that you should you should hear these guys talk about it like
00:41:26.440
our sales staff they'll be like man you didn't even know the last one was a hellhole last one
00:41:29.760
dude you know you're like wait that was our fucking dream but when they were there yeah when they were
00:41:34.460
there it was amazing it's it's people so it's perspective change their perspective bro it's look
00:41:40.520
man it's like but that's what i'm trying to say about acclimating yourself to success because when
00:41:46.280
you start acclimating when you were fucking delivering pizzas bro how many fucking rich people
00:41:50.200
were you around not very many now who the fuck are you around all the time yes so and and has that
00:41:58.500
improved your life okay so that's what i'm trying to explain to you younger people like the young bucks
00:42:04.520
listening right like dude you guys have to understand that you will acclimate to whatever you put yourself
00:42:10.060
into whether that be uncomfortable situations whether that be situations with dude you have to put
00:42:16.620
yourself in the place that you want to be before you're ready to do it and then it'll be uncomfortable
00:42:22.540
as fuck and then you'll acclimate just like a cold swimming pool dude you ever get in a pool and you're
00:42:27.320
like whoa and like you had to run in real quick or you got to make a decision like am i going to make
00:42:32.760
this take like 10 minutes or am i just going to do it what's the better option joe just do it did
00:42:38.300
you know you got to share the the analogy that you shared before which is a great analogy on every
00:42:43.040
house that you've had and every hill that you ran yeah share that that's a great analogy yeah so so
00:42:47.840
dude my house that i lived in two houses ago it was my first like real house right like uh when i
00:42:55.360
say real house i mean house that wasn't a fucking complete shithole all right and it was it was what
00:43:01.440
i would say a nice middle class home it's a great neighborhood i went and did my cardio every day and
00:43:07.160
and you know um it was i thought it was hard right i thought it was hard at the time uh the hills
00:43:14.760
around the house were you know there was hills and shit right and i'm like at the time i was like
00:43:19.820
fuck this is hard i if it was any harder i couldn't do it well then i moved to my second house my and
00:43:25.200
my other house that i the the house i lived in right before the one i live in now and the fucking hills
00:43:30.000
were way worse and i and guess what i did i did it anyway yeah i went out and did the fucking hills
00:43:35.140
and guess what happened i lost 100 fucking pounds and i i said to myself fuck these hill like dude i
00:43:40.440
had i called the one hill over there death mountain dude like for real because you would die walking up
00:43:45.240
it dude and it was hard and i i would i would tell i'm like man like i would even tell you i remember
00:43:52.220
we would argue over whose hills were worse right then i move into the new house the the big house that
00:43:58.380
i'm in now which is insane um and the hills are even harder than that and it's just such a good
00:44:06.520
parallel for leveling up in life right like dude if you want the big prize you're gonna have to go up
00:44:12.100
the big motherfucking hills and that's just it and so we have to understand that that's we can always
00:44:18.480
acclimate ourselves to more pressure and more uh harder things and when we do because of the nature
00:44:26.280
of acclimation it actually will become easy okay when you first start 75 hard on the first 15 days
00:44:33.340
you're sore as fuck you don't want to do shit you're like fuck dude i can't do this for 75 days
00:44:38.380
but you get to day 35 you're like damn dude i'm cruising i'm making great progress you get to day 60
00:44:44.380
you're like holy fuck dude i'm almost done with 75 that went quick right and like dude that's that's
00:44:51.000
acclimation you're learning how it works and it works like that every area of life whether it be
00:44:55.780
your relationships whether it be your fitness whether it be your finances uh you're building
00:45:01.440
a company like literally anything the harder that you put dude it's just real basic shit
00:45:07.260
you know that's why i got tired of doing msco project because it really is so basic that like
00:45:13.500
it's it's like i'm repeating myself like dude you fucking put inputs you'll get equal outputs it's
00:45:19.200
just the reality well people don't want to they always want the shortcut they always want the hack
00:45:24.300
yeah that's one of my a top favorite line of jocko is you know from discipline equals freedom
00:45:29.420
field man you know he's like there is no shortcut there's no hack it's discipline and that's why
00:45:33.480
that quote i have written at the top of every page in here and it'll be written at the top until i'm
00:45:38.060
done with this notebook is discipline is rooted in the truth that we tell ourselves people aren't
00:45:42.120
willing to be disciplined they're not willing to commit and you're just talking about changing and
00:45:47.100
leveling up one of my best friends his dad i remember hearing him say this and it's always stuck
00:45:52.000
with me he said change your friends or change your friends meaning change the way your friends
00:45:58.540
think and the change the way your thing your friends do things in life or replace or change
00:46:03.240
who your friends are if you're wanting to level up in life if you want to get more out of life
00:46:07.800
and i will i will counter one thing that you guys said you're like there's no magic no you guys had
00:46:12.740
the the magic of belief and i know someone who's make fun of me for saying magic and belief but
00:46:17.400
the reason why i say that is because not enough people actually believe in themselves and believe
00:46:21.960
in their abilities to do something but that's where people get stuck is they're like well i
00:46:26.060
believe i can do it no okay yes without belief nothing is possible but with belief alone nothing
00:46:32.580
is possible it requires you deciding that you're going to take action you have to move forward with
00:46:38.880
your plan it's this nobody's going to do it there's a fucking pile of rocks right there dude
00:46:42.900
move it's got to move it over here how can we fucking wish that rocks over here can we believe
00:46:48.340
the rocks over here uh i don't think so no i i fucking well if you know how i'll tell me because
00:46:52.500
i'd fucking like to know so many motherfuckers out there talk about manifesting which i'm a huge
00:46:56.440
believer in you fucking think you're going to manifest those rocks from there to there and you
00:47:00.640
fucking not well and the part the part that everybody's missing is we can have the belief we can
00:47:05.460
have this we can have that all those things are relevant 100 because you have to have your mind
00:47:10.020
right to do the action but without the action nothing's happening nobody nobody's willing to
00:47:15.040
take action and i think because most people don't know when to take action or the times that they've
00:47:20.720
taken action before it was a mistake they screwed up whatever so they don't want to do it again
00:47:25.520
yeah one of the other instructors he's one of my best friends dave burke he was a top gun pilot
00:47:29.920
he ran the top gun school he was one of the marines that was with us in the ground in ramadi
00:47:35.080
he works with us at echelon front he gives a brief and he talks about the ooda loop the ooda loop is a
00:47:40.500
decision making process observe orient decide act and people get so stuck in the whole they've they're
00:47:49.800
observing what's happening in their life okay and they're they decide okay this is how i'm oriented
00:47:53.940
within that i'm going to decide what i'm going to do i'm going to decide what i'm going to do i'm
00:47:57.840
going to decide what they do and then when they actually decide that they're going to take action
00:48:02.100
the whole environment has changed and then they they wonder why their actions didn't align
00:48:08.260
it's because they hesitated the ooda loop was designed by john boyd who's a fighter pilot so
00:48:13.500
that you know planes that were considered to be not as superior could actually outmaneuver and win
00:48:18.280
in in dog fights and so if you take that decision making process to what whatever you do in life
00:48:23.900
you have to do all four parts of it but it's not just start to finish and you're good sometimes you
00:48:30.420
decide and then as you're getting ready to act you evaluate where you actually are and so now
00:48:35.640
you're like wait hold on i'm gonna have to change what i'm deciding to do because my situation change
00:48:39.980
has changed and your your capabilities also as an individual are going to change like you're saying
00:48:45.580
like the the circle of people that i get to hang out with now it's ridiculous i am so incredibly lucky
00:48:52.140
i know that i know how lucky you're lucky dude you did the work well yes but i also understand that
00:48:57.900
i'm very lucky to have friend like the friends that i have the fact that i can call you guys i can text
00:49:02.540
you guys you know the fact that i work for jocko and leif that you know just my connection like the
00:49:07.600
fact i have a signature energy drink is ridiculous it's absolutely ridiculous how things have evolved
00:49:14.660
through the connections with origin and you guys and everybody like it's it's extremely humbling well
00:49:20.620
no you're just a super grateful dude but i can promise you i've been right i've been right here
00:49:25.540
watching you for pretty much this whole fucking time uh you didn't get lucky dude this is now a
00:49:31.320
good time to tell you that your friendship do is it's up yeah you owe me some money and in dave
00:49:37.440
burke's honor the guy posts the best pictures of fighter of fighter jets on the internet yeah his
00:49:42.620
his fucking you follow that guy his fucking dude he posts like the most badass pictures of fighter jets
00:49:47.440
on the fucking thing i never get tired of looking at that it's fucking awesome they're not they are
00:49:51.320
legitimately sexy pictures you're just like fuck yeah but this is what's great right so i wrote these
00:49:56.400
words down as everybody's talking is before this i wrote these even before inner came in because
00:50:00.500
these are things that i wanted to hit on him one was perspective we walked into we talked about it
00:50:04.300
next one's action next one's honesty because without honesty like that action don't fucking matter
00:50:10.060
because are you really doing the work that talked about accountability you're the first person to quit
00:50:13.880
on yourself but if you're committed to the team you're committed to each other and i think when you
00:50:17.800
talk about belief like the one thing like him chris andrew jason not like and there's a few others
00:50:22.080
like we've already been through a lot of shit together we already understand where the breaking
00:50:25.980
points are we understand where we're going like and we believe in each other so it's a hey i ain't
00:50:30.400
gonna quit on you don't quit on me i understand i'm gonna have bad days you're gonna have bad days
00:50:33.500
it might be bad weeks might be bad might be bad months yeah but hey we're gonna fucking roll if
00:50:37.740
it's me it's bad months but if it's everybody else it's like a bad day that's it but then that's life
00:50:42.560
you know and i look at those things and it's kind of odd that we're circling back through you know
00:50:45.820
you think about your circle is a huge fucking commitment to life because the energy that you
00:50:51.660
drive around your daily actions every single day is contagious both good and bad you know dude fuck
00:50:57.480
yeah you know how many times i get asked in a fucking week if we want to sell our company like
00:51:02.140
what the fuck would i do that's a scary thought honestly like i'm gonna be real honest like that
00:51:08.500
makes me nervous as a friend i'd be on the fucking internet every day screaming at everybody dude like
00:51:13.520
i would have i would hate everybody like you would you would start you guys would start another
00:51:18.060
company that would be even more impactful because that's what's ingrained into them no it's service
00:51:23.680
yeah but you know you guys are ingrained the thing is the poor ingrained yeah for sure but my point is
00:51:28.900
you could farm i go farming dude we could farm i got a tractor house magazine right here guys i know
00:51:34.060
what do you do what dun dun dun dun dun dun dun dun i'd be down fuck i'd do it i'd do it
00:51:42.180
we'd have a pretty good cabinet you could be our defense secretary i don't even want i i'm going to
00:51:47.740
address all of that but just not today on this show all right but can i layer this on there on
00:51:52.100
this conversation because i think it's relevant so about a month and a half two months ago it's i
00:51:56.200
think it's been that long since we haven't seen you in a minute i know it's been a while and i was
00:52:00.240
i was in a funk i was not doing well all right so uh andy could kind of tell we walked i dude i
00:52:06.240
wish we had this on tape because i think it would be like a million dollars for just you know the seven
00:52:10.220
seven minutes established you can't walk in vaughn and just ask for a million fucking i know i know i
00:52:14.480
know but anyway so we walked in never stop him from trying
00:52:18.420
so so we walked into the awesome new you know conference room that you have in there where i
00:52:26.880
assume you guys are doing your your weekly meetings now is that what you're doing
00:52:30.060
i miss those some of the auditorium yeah yeah bro we got more people in the auditorium
00:52:34.020
anyway so we can't even do our meetings is that right yeah it's crazy so we go there's this white
00:52:39.580
board there andy writes this this long line it it it basically arcs and then it dips and then it
00:52:45.380
levels out and he's like dude this is what i notice about you and this is true of a lot of people
00:52:48.820
he said when you're up here he put his you know finger at the top of the arc he said you think you're
00:52:54.000
a baller you're you know you're killing it you're doing it everybody's like that he's like but but
00:52:58.740
you're not you're just somebody he's been doing the habits performing the critical tasks that
00:53:04.000
makes people successful that's right but he said when you when then you you said you pointed at the
00:53:07.880
bottom and you said and when you're down here you like pile on yourself you're like i'm a piece of
00:53:13.300
shit and i'm horrible he's like but you're not you're just someone who stopped doing the things
00:53:19.920
that made you successful that's it so instead of trying to convince yourself that you're a baller or a
00:53:24.500
loser just do the critical task that's it bro and like that's life it's a fucking performance curve
00:53:30.980
so like it's like a bell curve okay like for those of you guys watch on youtube it's you know it looks
00:53:36.080
like this like a regular bell curve when people are down here at the beginning where it's flat
00:53:40.380
they're they're they don't know what to do they're like fuck i don't know what to do so somebody
00:53:45.460
somehow get or themselves they figure out something to do and they start executing on something
00:53:51.200
and really honestly the fact that they're executing on something is really it doesn't
00:53:56.820
matter what the fuck it is it's just because if you're smart and you start to do the wrong things
00:54:01.940
you're gonna notice it pretty quick so they start to follow the plan and they get better right and
00:54:07.480
they get a little better and then they're following the plan they're like holy fuck dude i'm making some
00:54:11.120
good progress and then they follow the plan they follow the plan they follow the plan they're up here
00:54:15.380
now they're a high performer and instead of saying fuck dude the plan's really good i did all the i
00:54:20.140
execute the plan what do they start thinking they start letting their own their their hubris and
00:54:24.880
their ego take over and they're like fuck i'm great look how good i am i got so good and then
00:54:29.520
they abandoned the motherfucking plane that got them up to this point and and and then what happens is
00:54:34.520
they start to fall off and they start to come down and they start to come down and now over here
00:54:38.180
they're like what the fuck is going on i have no idea i was so good i don't know why things are
00:54:41.840
working out why they weren't working and then they get down here to the flat and they're like this is
00:54:45.740
where they get over here and they become like this again and they start to become hopeless and they
00:54:50.320
actually humble themselves and they say well fuck clearly i don't know what the fuck i'm doing and
00:54:54.580
then it starts over and they start back over here and it goes like most people live their whole life
00:54:58.560
like this over and over and over again when in reality the goal is to fucking get on the curve and
00:55:04.080
stay on it so it keeps going like that and the only reason that you're able to do that or any of us
00:55:09.120
can do that is if we eliminate ourselves from our own ego and say all right look the actions
00:55:14.520
are responsible for the result i'm not responsible for the result
00:55:18.840
the actions what i ate is what got me here not me how much weight i lifted what's got me here
00:55:26.700
not me okay do doing the emails doing the work going to the meetings doing this that creating the
00:55:32.940
products do that's what got me here not me and you have to separate yourself from the actions that
00:55:39.400
you took and if you can do that now you're in a good spot because now you can control
00:55:45.040
the curve in a way where it's productive across your entire life instead of spending your life
00:55:52.220
spinning your wheels repeating the same pattern over and over so after i had that after you gave me that
00:55:57.540
pep talk i mean the the kind of the aha moment for me was oh man the bitch voice wants me get to get
00:56:03.980
into this completely unproductive inner dialogue about who i really am with where in reality mental
00:56:10.240
toughness who cares who i really am it's what i do that matters well what you do will produce who you
00:56:15.800
are right but i mean like the bitch voice wants you to spin your wheels going am i really a loser
00:56:20.040
or am i really a people want to like they want to assign a value to themselves before they've even
00:56:24.040
gotten a fucking game yeah how the fuck you know your value how you know your value at being a
00:56:28.680
football player if you've never played a fucking game of football vaughn wants a million dollars
00:56:33.240
yeah but that's dude if you really think about this listen that's what most people do in life
00:56:38.620
they they speculate to the point of inaction and then have regrets that they never did anything
00:56:45.000
and then they get bitter that that it's somebody else's fucking fault that they didn't do anything
00:56:49.960
when in reality dude you didn't even fucking try and people allow that complacency to creep in yeah
00:56:55.980
like as you're talking through the bell curve like i had this written down and then i was like okay
00:56:59.960
well there it is complacency kills that's one of the things i've been whenever i speak with companies
00:57:04.680
and you know or on social media i i really have been trying to push these complacency kills message
00:57:12.100
because that's exactly what's going to destroy everything good in your life right complacency creeps
00:57:17.280
in every single day now the good thing about that is that we know that you know when i'll talk
00:57:23.780
with people and they ask like okay well what do you like they want to know like this checklist of
00:57:28.260
things like when you're going to go hunt down the enemy and you're in combat and everything else like
00:57:32.780
that like what do you have to do first they they think about all those plans i'm like you can't do
00:57:37.340
anything until you actually know who the enemy is once you identified who you're going to go hunt
00:57:43.360
then you can start collecting intel and data and come up with a game plan okay hey this is what
00:57:48.420
they're capable this is what their strengths are this is what their weaknesses are here's what you know
00:57:52.780
here's what they're capable of doing against us against other people here's our capabilities
00:57:56.640
how does it match up here's our plan okay does our plan actually uh mean that we're going to win
00:58:01.940
like if we go start hunting them down or is there is there more of them than us like if it's not
00:58:07.680
balanced out and if it's not in the favor of us winning then that's not a smart plan people can't do
00:58:13.020
all that stuff until they figure out who the enemy is and i'm telling you right now the greatest enemy
00:58:18.680
that we're all up against every single day or one of the greatest enemies is complacency it's going
00:58:24.000
to creep in and when we allow it to creep in it becomes a habit and like you're saying it's just
00:58:29.780
it's there it's we expect it it's part of what it is and that's what i loved about 75 hard is it
00:58:36.620
it was combating complacency every single day you had to be dialed in like my one of my best friends
00:58:43.820
steven little just started 75 hard uh with uh our buddy tyler and cody and i are on phase one and
00:58:49.800
we're all doing our workouts together and and steven's like man he goes i was talking to my wife
00:58:55.260
and i was wondering like what was i doing with all my time before and i'm just like listening and i'm
00:58:59.760
getting ready to say and he goes i know what you're gonna say he goes i was complacent and i'm like
00:59:03.940
yeah you were bro i was like we all have been complacent he goes i actually made a commitment to my
00:59:08.420
wife and i it just made me so happy it made me so happy to hear my best friend say he goes i've
00:59:13.060
decided that every major milestone that i hit in business and life i'm going to start 75 hard
00:59:19.460
i'm going to restart it every time because that will keep me from being complacent because whenever
00:59:26.160
we hit milestones people tend to get complacent oh yeah people oh yeah most people because they're
00:59:31.100
like oh cool i'm there like you said you're like oh cool i'm there and then they stop doing all the
00:59:34.580
things that got them there and then they wonder why it fell apart the other reason why people do
00:59:39.660
that is they actually lose sight i have this written down mission first mindset they lose sight of what
00:59:44.400
their actual mission is and when i've talked about this a lot veterans that struggle when they get out
00:59:50.320
it's because they don't have a clear mission to find anymore when i was in the seal teams my mission
00:59:55.420
was very clear i loved what i did i was dialed in and i knew what i needed to do now it doesn't mean
01:00:01.620
i was always a great seal i was a shit bag sometimes and i got in trouble and i did things
01:00:05.940
i couldn't i shouldn't have done but i was able to still stay focused to accomplish the mission i
01:00:10.620
never not i never didn't do my job i had personal stuff that i allowed to creep in but i was it was
01:00:17.140
always reset by good leadership by kind of dialing me back in and retuning me and you know jaco did that
01:00:24.620
one time it was probably one one of the top powerful conversations that he's ever had with me
01:00:29.360
the number one was and i shared this with you guys before is when he pulled me aside he said hey
01:00:34.780
we're out in the middle of the desert doing our training and he pulls me aside and he says jp i
01:00:38.200
need you to put jp in big bold letters and tape on your helmet because i always need to know where
01:00:42.980
you're at because when i need something to be done or solved i need to know where you're at so you can
01:00:48.460
get that done he goes i need you to be my go-to guy i need you to be more aggressive i need you to
01:00:52.680
step up and lead i need you to help seth and the rest of the guys when he did that he instilled belief
01:00:57.240
into me which is so rare because we're going back like people don't believe in other people doing
01:01:02.080
stuff people aren't actually instilling belief into other people and that's why people won't do great
01:01:08.440
things i was young i was super young when he instilled that belief into me and he was giving
01:01:13.760
me ownership like i was talking about earlier like hey you tell your team member hey this is what you
01:01:17.680
need to do this is why how do you want to do it you allow them to create ownership he was giving me
01:01:22.460
ownership and that was a powerful conversation and the next powerful conversation that he had
01:01:27.460
with me is i wasn't in a good place he knew i wasn't happy i was at training i should have been
01:01:32.480
in a platoon getting ready to work up and go overseas and deploy again as a sniper and he pulled he's like
01:01:37.620
hey man he pulls me to the office he's like hey how are you i'm like i'm good he goes how are you and
01:01:42.340
i'm like i'm good he's like jp is jaco how are you and i just kind of broke down i was like
01:01:47.220
kind of let everything off my chest and he knew i wasn't happy because of the fact that i wasn't in
01:01:53.200
the platoon i wasn't going overseas like where i should have been he said jp more than anything i
01:01:58.540
want you deploying overseas as a sniper that's what we need more than anything but that's not the
01:02:03.940
current situation because that's not your job anymore that's not your mission your mission is to
01:02:09.520
be the best instructor possible so that we don't have to put our fucking dress blue uniforms on to go to
01:02:15.060
another fucking funeral again do you understand that and it was just that real conversation that
01:02:21.080
i had to shift my perspective and my mindset to what my actual mission was right not what i wanted
01:02:28.400
it to be right but what it actually was and what i was at that time capable of doing and the number
01:02:35.160
one mission for me at that time was to be the best instructor that i could be so that i could prepare
01:02:40.940
guys to go overseas and kill as many bad guys as possible and come home so that we didn't have to
01:02:46.480
go to another funeral of one of our best friends i've buried my roommates i've buried my best friends
01:02:51.420
it's a horrible thing to have to do i have to go get another bracelet because more guys have
01:02:56.440
passed away recently you have to be focused on what your mission is and if you fail to detach
01:03:04.600
from your emotions you'll never be able to clearly identify what your mission actually is and if you
01:03:10.900
don't have a clear understanding how are you supposed to go out there and execute it
01:03:14.440
dude you can't nope and i think i think that's normal though for most people to lose focus of what
01:03:20.420
their mission is like you'd be listening right now and you're probably wondering you know well
01:03:24.940
where do i start what's my mission well dude uh you could start by winning the war with yourself
01:03:30.440
that's what 75 hard's all about it's about training your own fucking brain to get it's a boot camp for
01:03:37.020
your fucking brain bro yep and it's about getting yourself in control of your emotions and control
01:03:42.340
of your productivity and control your discipline your mental toughness your confidence your belief
01:03:47.120
in yourself and to actually know what the fuck you're capable of because if you don't know what
01:03:51.340
you're capable of and you don't understand that you can actually do a lot more than what then what
01:03:55.900
are you going to accomplish in life it's not going to be relative to what your potential is at all
01:03:59.980
and you're going to have regrets your program is so well designed and i remember when you were
01:04:04.320
developing 75 hard you're like we actually talked a few times about it you asked me questions
01:04:08.120
and i told you i was like man this is actually embarrassing because i was designing a challenge
01:04:12.720
at the time for me and my buddies to do and then when you kind of showed me what 75 hard is going to
01:04:17.480
be i was like dude that's the deal right and like because i wasn't taking the time to actually think
01:04:23.020
about the effects like you went to just such a unique level about how it affects every aspect
01:04:30.860
of your life because you've gotten where people want to be in life and i know what you're getting
01:04:35.480
ready to say you're like i'm just getting started i'm not even where i want to be but where you're at
01:04:39.500
right now bro people would love to have one tenth of where you and sal are when it comes to business
01:04:45.040
and life people would want 10 of what you guys have and people have to just trust the process
01:04:53.000
and that's what i've told everybody you know i have somebody's like oh i don't know about this
01:04:57.700
aspect and they're like oh i don't do i don't do selfies cool well guess what you're not having to
01:05:04.180
post them but there's a reason for it the reason why you know that's what i told him i was like dude
01:05:09.040
when i read the book and i listened to the podcast again because i was kind of like man i don't want
01:05:13.080
to do selfies because that's just not who i am anymore and i'm not going to post them on social
01:05:17.320
media because of what i do with echelon front but then when i when i read what you said you're like
01:05:22.260
it's not about posting taking a selfie it's about doing the menial tasks that you think don't matter
01:05:27.780
and in reality the small things matter in life and so many people are willing just to not do the small
01:05:34.220
things because they think they don't matter they want the shortcut they want the hack there is no
01:05:38.520
shortcut there is no hack you have to be disciplined there's a hack if you want to be fucking like
01:05:42.240
everybody else you just hack your way through life yeah seems cool yeah so on that note one of
01:05:47.620
the obvious foundational principles is no compromise no deviation and dude talk a little bit because
01:05:53.060
we're obviously talking about commitment why is inflexibility such a big deal like why can't
01:05:57.020
somebody just say andy i got the spirit of this why can't i customize it to my unique situation
01:06:02.720
because that's what everybody does anyway that's why you are where the fuck you are because you
01:06:06.740
compromise on fucking everything look dude oh i had two good days i guess i can celebrate with a
01:06:12.700
drink this day or you know what i have five good days in my diet i'm i earned this or you know oh it's
01:06:18.840
only it's only four reps instead of you know six i was supposed to do or you know i only sent that
01:06:25.600
i was supposed to send 10 emails but i i really only sent seven like and those cumulative compromises
01:06:31.440
over time create average that's the fucking problem ever if you look dude if you want to be
01:06:37.480
like everybody else cut corners because that's what everybody does that's why everybody else is
01:06:41.660
everybody else if you want to be exceptional you want to be great and you want to truly get the most
01:06:46.140
out of your own potential and your own brain and your own you have to train yourself to be
01:06:51.200
very rigid when it comes to making compromises and you shouldn't be making them when you say i'm going
01:06:57.800
to do x you shouldn't say well you know you get 10 days into it it's like oh well you know uh and
01:07:06.280
like that's dude that's our own bitch voice talking us out of becoming who the fuck we're supposed to
01:07:12.740
become and and so dude like you know everybody gets like that you know one thing i was thinking
01:07:20.040
about this it just came across when we're talking about all this what's easier than taking the easy
01:07:25.400
option make an excuse for not taking the hard one like like that's what came across my mind when i
01:07:30.880
just hearing all of this stuff and like dude it's so easy and i think that's it's unfortunate but that's
01:07:34.960
the culture we're in right now in this world where it's so easy to take the easy option right but it's
01:07:39.720
easier to make an excuse for not to well everywhere you look dude people will pacify you for it they'll
01:07:44.040
tell you oh it's okay oh dude you know what that program's a little too too uh self it's too restrictive
01:07:51.080
yeah let's do this let's do that let's do this and then you fucking look at these motherfuckers and
01:07:55.460
they're shoving fucking corndogs in their fucking mouth and they're fucking 50 pounds over fucking
01:08:00.220
weight that's a fucking fact okay so are you really going to listen to someone who doesn't have their
01:08:07.920
shit together talk you will not find one motherfucker that has their shit together that
01:08:11.840
you look at and you think damn dude that guy's fucking got it that's going to say oh you know what
01:08:17.420
it's okay you only did fucking eight reps said 10 not one mother not one they're not going to say
01:08:22.300
in any area not compromising is a fucking skill it's a skill it's a skill you can learn it and when
01:08:31.120
you learn it you become powerful you know i well you want to sorry i want to backtrack to jp one thank
01:08:40.120
you for the compliment but i think you look at it from a and i i receive that from a different you know
01:08:45.360
you say look at all the things you have and people would want one tenth of that and i think
01:08:50.000
through discipline or or life's journey in in general perspective respect just like with another
01:08:56.680
relationship respect is earned it's an earned trait respect for yourself is also an earned trait
01:09:01.520
and something that people skip the process in and and you know the the part that the part that
01:09:08.800
i'm personally most proud of is the person that looks back at me in the mirror you know when you
01:09:13.400
think about all the things in it you think about the struggle and the discipline and the commitment
01:09:16.940
and and the tough the decisions of the the tough decisions in life and going down and facing adversity
01:09:22.380
all of the things are cool but pride and pride in the process and self-respect is is really at the end of
01:09:32.360
the day all we have to hang our hats on and the journey that creates through tough work through the hard
01:09:36.940
decisions through doing what most people won't do is the pride that looks back at you in the mirror and so
01:09:42.280
like you know things are things but the self-respect that you have is transformable through your life
01:09:49.040
so that i can look at my kids or you know look at my guys or look at each other and say hey man like
01:09:53.560
you know that fucking tough route and it's almost like a high five like we did that you know we've done
01:09:58.180
that well the great thing is dude dude is that when you learn that okay most people think that comes
01:10:04.500
after all the success that's not true you got to fucking get what you're talking about before
01:10:10.300
the success and then the success comes yes that's why we when we talk about identifying the enemy the
01:10:16.200
enemy is fucking you bro it's you it's your own brain it's your own fucking bitch voice it's that
01:10:21.680
own version of yourself that is willing to accept a bullshit life that you're not really truly happy
01:10:27.940
with for the ease of right now that's the enemy okay so how are we going to attack that well that's
01:10:34.520
why i wrote the book you know i'm saying and that's why i put the program together because dude
01:10:38.380
like everybody else i wasn't born that way all right i was born a fat lazy little fucking
01:10:46.040
motherfucker that wanted to fucking get rich by in one day okay i fucking learned all the lessons
01:10:51.640
i just started a little earlier than most people so when you're thinking right now well yeah i'd have
01:10:59.100
confidence too if i if i was what they're doing or if i had this or if i know you wouldn't
01:11:04.320
no you wouldn't because you didn't do the work to build it most people that you think have
01:11:10.980
confidence don't have it they're faking it they're pretending i'm talking about that real shit that
01:11:18.960
real confidence that people can feel when you walk in a fucking room and the beauty about that is just
01:11:23.980
transferable that's right you know what i'm saying and we talked about this at lunch just like him
01:11:27.660
talking about jaco pulling him aside jaco has that jaco pull you what did i do for you when he said
01:11:33.080
that hey man i need you to fucking step up it was the most powerful conversation everyone anybody's
01:11:39.360
ever had with me in my life but he wouldn't have been able to give that to you if he didn't already
01:11:43.700
have it himself and if he didn't see it inside that's right and he he had it himself he saw it
01:11:49.700
inside me and what people what sal was just saying is people need to understand that that that attitude
01:11:55.220
is contagious and if you're a leader out there and your team has a horrible attitude and a horrible
01:12:01.240
mindset that is 100 your fault no bad teams only bad leaders because you are not doing the right
01:12:08.260
thing and you see the culture that you guys have developed here i mean culture decentralized command
01:12:14.180
is culture right you guys are able to do what you do and people are able to take ownership and make
01:12:18.640
decisions and lead because of the culture that's been created here they know what is right they know
01:12:24.060
what is wrong and people that fail to you know believe in their company and their team and then
01:12:30.940
you know bestow that belief upon them that's why they struggle well dude i think what it is too
01:12:35.300
is i know this is what it is it's the same mentality that we talk about and dude you talk to leaders
01:12:40.920
every day of your life this is what you do for a living and you could tell me if you think i'm wrong
01:12:45.220
what about the mental this the same mentality that people have when they start when they say oh well
01:12:52.380
nobody believes in me well that's a fucking like that's like an entitled mentality right and you think
01:13:00.320
that the other people owe you their belief when they fucking don't and i don't care if it's your mom
01:13:05.180
they don't owe it to you and the same thing with building a team most of the leaders that i find that
01:13:11.620
have shitty teams they think because they're in a position of leadership that they are owed by the
01:13:19.080
team the compliance or the the good culture or the and that's just not the fucking case and it's
01:13:25.700
your own entitlement as a leader that you think these people should do for you because you're paying
01:13:31.980
their fucking shit is actually what costs you the big the what you actually want yeah leadership is
01:13:38.660
your ability to influence people on your team to do things or not do things like hey you're not
01:13:43.300
supposed to do that you shouldn't do that and it is if we believe that to be true well guess what
01:13:47.620
leadership isn't a title and that's why jaco did that to me is because he knew that if i stepped up
01:13:53.720
and if i helped the rest of our guys then i could help drive our platoon to do the right things because
01:13:59.480
that's he told me he's like hey you're driven you're motivated you know what i mean like he's like he knew
01:14:04.540
that and so he knew that if if he told me to step up and lead if he told me to be more aggressive to
01:14:09.460
take ownership then that's what i was going to do and that attitude was contagious and i wasn't the
01:14:14.820
only go-to guy for jaco and i know that every he did that with everybody in their own unique manner
01:14:20.700
and that's what good leaders should do but if you're in a position of leadership nothing is owed to you
01:14:26.240
no and jaco didn't sit there and say oh just because i outrank you you should i should follow me
01:14:30.680
yeah he did homework dude he got to know you he got to know him he got to know this guy and he went
01:14:36.900
and had built real relationships dude and if you're if you're a leader of a company or an organization
01:14:42.940
and you don't think that you're going to have to go actually get to know your people and build
01:14:46.920
relationships with them you're gonna fucking lose dude and relationships trump the chain of command
01:14:51.940
yeah all day long yep and if you have to use your position or the chain of command to lead and or get
01:14:57.180
people to do something you're you're fucked yeah well i mean this is truth i mean i you know i tell
01:15:02.320
people all the time my fucking guys put you in a hole consequently i'll put them in a hole for you
01:15:05.860
or for them you know and it's one of those things that it's interesting because that bond is that
01:15:10.320
actually happened through the business conversation that bond actually happens through the personal
01:15:14.540
conversation you know like hey man what's going on in your life you know we i i do 30 minute
01:15:18.580
meetings with you know with a tier of people in our organization every week 15 minutes is usually
01:15:24.800
productive on business 15 minutes is hey what's going on home how you doing and you you know i
01:15:30.380
tap in hey i'm struggling here hey i don't know here hey listen i don't know that particular
01:15:33.900
situation this is what i did it's no different than building trust or the loyalty circle we talk
01:15:37.780
about i just give them the best experience that i can that i've had through failures and through
01:15:42.820
some success and they go apply that to their life and then what happens we create a bond and that
01:15:47.180
bond is is unbreakable because our job is to build people of character to help them win at their
01:15:52.300
lives when they do start winning they believe deeper in that leadership chain and i know that
01:15:57.300
chain is passive up and down a chain it's like hey man when i ask you when i when i ask anything of
01:16:02.020
them they'll go execute because of the belief that happens in those 15 minutes of personal interaction
01:16:07.740
yeah and they have to also feel everything that we're talking about you know what i'm gonna try to
01:16:14.660
say i'm not lucky but i'm very fortunate there you go that the the portion of echelon front that i'm
01:16:20.920
helping build that i've been building is our experiential leadership training program it's
01:16:25.640
the coolest thing that we do it's hands-on leadership training and so we'll take it's
01:16:30.680
mostly been on the corporation side we just made it to where now it's open to where like individuals can
01:16:36.440
sign up for this training but it's a full day or on the individual it's two full days of hands-on
01:16:42.240
scenario-based leadership training to where we take all of our leadership principles that we talk about
01:16:46.820
we give you all that info ahead of time through ef online platform so you have the the virtual online
01:16:51.840
learning platform that you can access all that and then we show up for the training
01:16:55.600
it's all scenario-based and it's capture kill missions that you're going to go and run against
01:17:01.060
my role players and all the role players are former and or current navy seals marines swat team members
01:17:07.420
rangers delta guys that's who we bring to be your role players that you're going up against
01:17:11.080
and the reason why i'm sharing this is because at the beginning of the day i tell everybody
01:17:15.620
you're going to be very very uncomfortable today you're actually going to impose more stress upon
01:17:21.260
yourself than is actually needed and you're going to feel the burden of leadership you're going to
01:17:25.740
see the voids of communication you're going to see the voids of leadership and you're going to feel
01:17:30.260
these principles and until you feel them nothing compares to that and we'll go throughout the day
01:17:36.700
so we we run run the mission they go out most of the time it goes really bad for them because we'll give
01:17:42.340
them the intel package they try to plan it we give them their leadership structure and it's it's really
01:17:47.300
cool because what you guys are saying is we'll see that real time just like we saw in the seal teams
01:17:52.100
and these missions that we run these scenarios are the same ones that i used to run in the seal teams
01:17:56.600
to prepare guys for deployments to build their leadership skill set and you'll see a good leader
01:18:01.800
that has confidence that has belief in their abilities they have no idea on the tactics it doesn't
01:18:06.620
matter we're not there for tactics but they're they have that belief they have the ability to lead
01:18:10.920
and they will do well and then we wrote and we come back we debrief the mission and then we talk
01:18:16.460
about what the lessons that they learned and how does it apply to their business like what do you do
01:18:21.580
like how i don't care about your tactics but hey how does this apply to what you're doing in life and
01:18:26.340
in business and we'll really dive into that give them some action plans so that they can go implement
01:18:30.880
it and then we rotate the leadership and they go do another run and it's night and day every single time
01:18:35.960
between good leaders and bad leaders and it's incredible to see a bad leader come in you can
01:18:42.840
see the insecurities you can see that they've never actually had to communicate properly they've always
01:18:47.420
used their title but when they're out there guess what that title doesn't mean anything it means
01:18:52.020
nothing and if they're trying to dictate everything and be very centralized it all falls apart
01:18:57.080
and it's just a beautiful thing to see and then throughout the day though
01:19:01.180
because of the reps because of the time and because they are doing it and they're doing it
01:19:07.000
and they're doing it and we're taking the time to debrief what went wrong and how to fix it and how
01:19:12.840
to apply it to your life at the end of the day it all comes together they're actually able to put
01:19:16.780
together missions and plans when they go execute against my role players i'm listening to the radio
01:19:21.820
because i'm running all the scenarios and the role players and i hear them like shit hey they got me
01:19:25.720
pinned down over here they're over here like they actually are able to do something well
01:19:30.940
against my team when they learn to actually work together and they're only able to do that is
01:19:35.620
because they've been feeling it and they've been learning and so as an individual and as a leader
01:19:41.180
if you're not taking the time to do an honest self-assessment of yourself you're going to fail
01:19:46.820
you're going to fail yourself and you're going to fail your team and then if you fail to do an
01:19:50.220
honest self-assessment of your team of what they're capable of what they're able to do what they're not
01:19:55.420
doing then you're going to actually fail them as a leader and they're not going to have success
01:19:59.800
you have to take the time to detach, assess your battlefield, make sure your plan of action is
01:20:06.260
still the right plan, and then get back to work. It's interesting. All that's involved in building
01:20:14.520
a team, right? But it's interesting how many times I get asked, how do you hire such great people?
01:20:22.880
This happened to my Monday morning meeting. I know, Sal, I know. I get asked it 400 times.
01:20:29.240
Bro, I love your guys are the best. They're so great. Where do you find them? There's just some
01:20:34.380
fucking store you go to. Pond shop, right? Yeah. Two of these, three of those, and some of the naked
01:20:40.660
lady tees. JP, I got to be honest, though. If you wanted to plug, bro, all you got to do is ask. We
01:20:46.600
plug you. You know, I already fucking said you're one of the only people in the entire world that
01:20:51.300
will let talk to our goddamn team. You want a business plug, bro? I will tell you how great
01:20:54.900
that training is. Oh, no. I'm telling you. I'm telling you right now. I love what I do.
01:21:00.040
If you are a business owner and you're struggling with leadership, and I mean this, and I mean this
01:21:04.280
fucking from the bottom of my heart. Three weeks ago, I had JP talk to a group of people at our HQ
01:21:10.000
because it's outside perspective to helping people develop leadership skills is a great asset or could
01:21:18.180
be a great asset to your organization, but only if it's coming from somebody who can clearly
01:21:21.960
communicate that to your team. And JP, I was struggling with a particular thing inside,
01:21:29.360
you know, our organization. I said, hey, man, can you help me? Yes, no problem. I'll be up,
01:21:33.780
flies up, and in an hour, two hours, you know, just some great perspective and conversations with
01:21:40.720
our team. They loved it. They left rejuvenated. He's an unbelievable asset that you can access.
01:21:46.220
I'm sure you can hire. He's probably pay for play or what? You have an OnlyFans?
01:21:56.020
I got one. I'm a writing coach. I bet you do the past your disaster, but seriously,
01:22:00.800
because there's a million, there's a ton of people on here who, you know, this is a struggle,
01:22:05.200
man, and it's a real struggle. And, you know, having somebody like JP at our disposal has been
01:22:10.500
instrumental to our business. Just a different perspective and some great conversation. And so
01:22:14.740
you guys are doing fucking awesome work. And we're actually going to put a course on in St.
01:22:17.760
Louis. Two housekeeping items real quick. JP, I know that very soon you're departing to address
01:22:23.800
the Joint Chiefs of Staff. So are you good on time? He's got 10, at least. He's got about 10 minutes.
01:22:28.720
All right. And then secondly, and I hope I'm not making a mistake here, but dude, my understanding
01:22:35.940
was that you promised you were going to tell everybody why you stopped 75 hard. Yeah.
01:22:41.480
Yeah. Uh, raise my blood pressure. Yeah. Skin suit. Yeah. So, um, yeah. So Sunday, this is just the
01:22:54.520
story. Like people are like, well, why the fuck did you quit? Cause I was doing good and I was
01:22:58.580
kicking ass. Sometimes shit does happen. And this would be one of those times. So Sunday morning
01:23:03.940
when I woke up, uh, I found out that somebody had broken into my farmhouse and, uh, vandalized
01:23:12.000
it and painted all kinds of liberal sayings on the fucking wall. Um, because this person
01:23:17.860
has, I guess, followed me online and, uh, yeah. So that's what happened. So, so fucking crazy
01:23:26.840
person went and broke into my house and, uh, vandalized the fuck out of it. And, um, I had
01:23:33.540
to deal with that all day with the police at my farm. And as you can imagine, I was pretty
01:23:40.300
infuriated and, uh, yeah, he did look good in your hat and shirt though. Yeah. This, this
01:23:45.500
guy, and I'm not going to talk too much about it because I don't know what's going to happen
01:23:49.800
with the court, but cause I am going to press charges as hard as I fucking can. Um, so he's
01:23:56.260
caught. We, yes. Okay. Yes. And yes, he was caught. I'm not going to go into the details
01:24:02.200
of him getting caught, but, uh, but yeah, um, we're not going to post that on the video
01:24:07.900
by the way, but yeah, there he is right there on the, uh, wearing my hat and my shirt, posting
01:24:14.100
it on the fucking internet and then basically talking all kinds of shit about me. Um,
01:24:19.800
I will warn you that if you listen to me and you don't like me and you, you come to my
01:24:24.360
house, uh, I have 24 hour security who is at my house all the time. And, uh, if I see
01:24:30.640
you, you should probably hope that they see you before I see. Um, I'm just being completely
01:24:35.480
fucking honest. Uh, cause this is like the fourth time this has happened to me where I've had
01:24:39.400
someone completely overstepped their boundaries. Uh, I had a woman who went to prison for first
01:24:45.860
degree stalking, uh, last year, um, for trying to break into my house. And I'm just telling you
01:24:52.940
guys, if that's you, if you think that's a good idea, it's not, but yeah, that's why I stopped 75
01:24:57.920
hard. And, uh, and I picked it up two days later because I dealt with that for about two days. Uh,
01:25:04.420
and you know, it's going good. Yeah. But, um, I'm excited because this is the best shape I've
01:25:10.820
been in mentally and physically at this early in the year and in my whole life. So I'm real
01:25:16.600
excited about where I'm going to go this year, but yeah, dude, like, don't be a fucking asshole.
01:25:22.780
but I think that's a good point about life though. Like, you know, resetting the tolerance of, you
01:25:28.460
know, getting a little bit better and a little bit better and restarting habits after you've
01:25:31.360
gotten to a next goal and getting better and getting better, you know, like take Cody, for
01:25:35.540
example, Cody's, you know, Cody's back on a program. It's the best he's ever looked starting the
01:25:40.120
program. Oh, no question. You know, like, and I think that's an important lesson about life. Like
01:25:43.360
you're going to fucking fail. Oh yeah. Hey, look, dude, this program's hard as fuck. Like if you're
01:25:47.740
not dedicated to it, so is life. Yeah. Right. Well, that's the point. And like, if you're not,
01:25:51.860
you guys all know who have done it here. If you're not dedicated to it, you're going to fucking fail.
01:25:56.040
And like, if you, you get up and you've got to spend your whole day with the police until six
01:26:00.260
o'clock at night, you're, you're, you're not getting your shit done that day. Um, it is what it is. So,
01:26:06.540
uh, you know, I, I was, I was, I was pretty irritated about it. Uh, because I don't deserve
01:26:13.780
those kinds of things. I don't do, I don't fuck with people. I don't fucking fuck with anybody.
01:26:17.420
I stayed in my own lane and you might not like what I had to say. You might have preconceived
01:26:21.800
notions of me or whatever the fuck I, that's none of my business. And I don't care, but the minute
01:26:26.400
you act on it, you're crossing a line that's going to be dealt with. And this guy is in the, uh,
01:26:31.980
in the clinker right now, eating his bologna sandwiches, getting what the fuck he deserves.
01:26:36.060
He might be getting a bologna. Listen, the, the wonderful, uh, Franklin County Sheriff's
01:26:41.140
department fucking took care of it for us. And I appreciate you guys. I know you guys listen to
01:26:45.020
the show and I'm just going to let you know, uh, there's no mercy for me when it gets into those
01:26:49.520
kinds of situations. I'm going to press charges as hard as I fucking can on any of you that fuck with
01:26:53.460
me in any way. And that goes for harassment on the internet. Like I got some people that harass me
01:26:58.400
on the internet consistently. I'm not going to say their names. I've been compiling all their posts
01:27:02.820
into a fucking giant lawsuit and they're going to find out about that real soon. So like, you know,
01:27:07.740
dude, don't fuck with me and I'll leave you to fuck alone. That's really what it comes down to.
01:27:11.020
Not that it really matters, but I, I'm always amazed that, that a guy like that thinks that he's
01:27:15.960
going to get away with that. I had a, I had an RCPD, uh, Riley County police department officer tell me
01:27:20.940
one time that people who do that kinds of stuff, they're not necessarily more evil than the typical
01:27:26.320
person. They're just stupid. They're just dumb because they think they're going to get away.
01:27:30.540
Yeah. You know what? Here's the problem, bro. The problem with that. And I understand that. And
01:27:34.820
it's, it's true. It is true. There's people out there that are just not very smart. This guy's
01:27:41.000
definitely one of those people. And, but the problem is, is, and I've heard this are, you know,
01:27:45.160
Oh, well, you know, they have all these problems and they have this and they have that. Well,
01:27:50.180
motherfucker, when you break in my house and write, welcome to no fly list on the fucking wall,
01:27:54.360
cause you don't like what I have to say politically. You can eat shit. Oh yeah. No,
01:27:58.520
a hundred percent. You know? So, and I'm not, I'm done this, this whole society. We have zero
01:28:03.620
accountability right now in the whole fucking world. And I'm not down with it. I'm not,
01:28:10.000
I'm not down with it. And that's why we have repetitive problems. You know, people sympathize
01:28:13.640
and empathize with people over and over and over again, but we don't think about the victims of
01:28:18.080
those things. You know what I'm saying? Oh yeah. That guy burned down that fucking house. Oh yeah.
01:28:22.960
But he never had a dad in his life. I don't give a fuck. He burned a fucking place down. Right.
01:28:28.480
Like, dude, when are we going to get back to reality here? Like real shit. Like if you hurt
01:28:33.300
someone, there's consequences. If you do things, there's consequences. And right now the people
01:28:38.940
who do things don't seem to suffer a lot of consequences. And the people who fucking don't
01:28:43.980
do things have to deal with it. And dude, that's a dangerous situation because what happens is people
01:28:49.640
start taking shit into their own hands and dude, we can't have that in a civilized world.
01:28:55.040
So I don't know, man, but I'll tell you what, don't come to my motherfucking house.
01:28:59.980
Don't come to my fucking property. And I'm just putting that out there because I've had friendly
01:29:04.180
people come to, right? Like I've had people who have been like, oh dude, you know, I just wanted
01:29:10.120
to see where you lived and, uh, and they're cool. They're fans. Don't do that shit, bro.
01:29:14.460
That's not cool. Not, we, we talked about that. I had a guy pull up, I had Enzo out front and
01:29:18.680
I said, no, no, no, that ain't cool. Like, I want to do that. Hey, how you doing? But
01:29:21.860
it ain't cool. Like it makes me nervous. My kids are here. This is fucking weird. Now
01:29:25.580
you put me in a weird spot and I got to be a dick. Yeah. And now you're Sal the dick.
01:29:29.740
Yeah. Right. You know? Well, I've been known as that.
01:29:37.080
I didn't, I didn't deny it. I just said, well, dude, look, man, you know,
01:29:43.440
people just got to be cool, dude. Like, why can't we just be cool to each other?
01:29:48.780
You know what I'm saying? Like, I'm sick of all this shit. I make a whole podcast about
01:29:52.340
it for you guys. I promise. Uh, cause I have a lot to say, but like, fuck man, like use
01:29:57.420
your motherfucking brains. Like there's a reason, there's a reason more like successful people
01:30:02.740
don't share the shit with people. And it's because of things like this, like this fucking
01:30:08.240
dickhead at my house. You know what I'm saying? Like, that's why. So, you know, why? Oh, Andy,
01:30:15.500
why don't you post anymore? Well, that's why. That's why. So it's fucking, it is what it is,
01:30:22.780
man. But I'm back on it. I'm kicking ass. I think I'm on day four today. And, uh, I don't
01:30:29.060
know. It's, it's a, it's a, like Jocko says, non-factor now. No-factor. No-factor. No-factor.
01:30:34.080
Yeah. I'm in the fucking zone. Yeah, you are. So, well, what's cool is, um, you know,
01:30:39.340
I have this written down, like somebody asked Jocko, they're like, Hey, what are three things
01:30:42.800
that you would pass? What are three things that you would pass along to, you know, your
01:30:46.760
kids or anybody else or tell yourself? And, you know, I'm sure, you know, the first one
01:30:50.640
is like, Hey, take ownership, right? Be responsible for your actions. The second one, no, if you know,
01:30:56.280
Jocko shocking discipline, right? Like discipline equals freedom. If you're disciplined, it's going
01:31:01.140
to get you freedom in life. And the last one was balance, like understand the dichotomies
01:31:05.960
in life. And obviously that's what you guys are very good at. And that's what you do with
01:31:10.220
yourself. There's a balance. Now, if this would have been your first time through 75 hard,
01:31:16.500
it would have been a deal. No, you know, you still would have finished that day, but there's
01:31:22.660
a balance and there's a dichotomy. We only have so much energy that we can put forth, right?
01:31:27.140
I don't think I would have finished that day, bro. I think you would have. No,
01:31:29.720
now it's pretty fucking heated, bro. I understand, but your commitment to something when you start
01:31:34.200
it. And I'm not saying that this version of there, this like section of 75 hard is a
01:31:39.380
less, what would you do if someone broke into your house and fucking vandalized? What would
01:31:43.480
you be doing that whole day? And I'm not going to ask you to answer it, but just imagine what
01:31:47.480
the fuck I was doing that whole day. I have an understanding of what you're feeling. I'm
01:31:51.720
just, for me being detached from that, I feel if it was your first time in 75 hard, you
01:31:59.800
But I think, all right, this is just me from my perspective, but because you also understand
01:32:05.160
there's a balance in life. We've, the three of us have talked about balance so many times
01:32:09.020
and we have to understand that as an individual, you have to be aware of balance in life. And
01:32:14.480
you understood that, you know what? The balance, the thing that you needed to focus on was your
01:32:20.540
wife, your family, your property, your mental state. Actually, that's a good point. Take
01:32:26.760
two days to get that squared away and then start over. The fact of the matter was, is
01:32:31.000
like, I didn't really miss anything. I just didn't do it with any intent. You know, like
01:32:35.280
the shit still, I still fucking worked out. You still did everything. Yeah. I can tell
01:32:38.520
you the only intent he had that day was fuck that motherfucker, fucking, fucking, fucking
01:32:41.460
when he's on the treadmill. I was like, I should have had a fuck counter going because
01:32:44.780
that's pretty impressive. You get us both in a room and the fuck counter goes off. But
01:32:48.340
I mean, it was, we were walking through the treadmill and he's showing me pictures and
01:32:50.860
I'm like, dude, I'm just sick of low life motherfuckers. That's really what it comes
01:32:53.960
down to. I'm sick of the low life fucking scummy shit. Like in the whole, not just with
01:32:58.260
me, but with the fucking world, I'm fucking tired of it. And dude, you know, we, we all
01:33:04.420
as fucking Americans need to stand the fuck up against this lack of accountability that
01:33:09.840
we have in the world right now. And we start, you know, the fuck, the funniest thing
01:33:13.820
is, how do you fucking start that? That's right. Starts with yourself.
01:33:17.120
So it, it actually works right into the story and the things we're talking about, because
01:33:23.700
you have to be accountable to yourself before you could fucking even stand on a soapbox and
01:33:28.420
tell other people that you need to be accountable.
01:33:29.880
If you're not willing to do it, how do you expect anybody else to do it? If not you, then
01:33:38.940
Well, bro, thanks for coming up, man. Sorry I was late to the, to the show.
01:33:42.140
You guys are running businesses up here. Your priorities.
01:33:45.940
I wish all I had to do was just make a podcast every day because, and that's where we're
01:33:50.040
trying to get to. We're trying to get to a point where I can actually do a show every
01:33:53.120
day. And that will be coming this year, hopefully sooner than later. But dude, thanks so much
01:34:01.680
You guys at Echelon Front are doing amazing work. Like Sal said, if you're a small business,
01:34:07.580
if you're somebody who's leading a group and you want to become a better leader, I would
01:34:12.180
immerse myself in what these men are teaching because it really is a crash course that can
01:34:19.480
save you a decade of trial and error. I mean, dude, anytime you could save yourself 10 years
01:34:27.000
of beating your head against the wall, it's probably a good idea to do it.
01:34:29.320
Yeah. And I said this today and this is, goes back to one of my most favorite pictures
01:34:33.760
is when Andrew's petting my head and we're with Jocko. There's a great picture on Instagram.
01:34:37.640
I'll repost it, but no shaking that man's hand that day and meeting you guys has been
01:34:41.900
a huge chapter for our life because you know, that extreme ownership concept, the book, and
01:34:47.320
then being able to deploy that in. And I was talking, we were talking about Leif today.
01:34:50.660
Like, you know, what's he like? I was just asking you questions, you know, and we started
01:34:54.260
talking. I don't want anything other from those guys that are going to shake their fucking
01:34:58.660
hand because it's a, you know, and being your friend is, I'd say it's an honor, but
01:35:02.680
you know, it's more of a fucking headache at times, but dude, I just think it's, it's
01:35:07.660
rare. It's rare. There's a picture. It's rare. That's one of my favorite pictures.
01:35:11.560
Well, dude, it's just, there's not many people out there doing good work. There's just not,
01:35:15.320
there's a lot of people trying to take money from people, but there's just not a lot of
01:35:20.100
people out there doing fucking good work. Dude, that was a fun day. It was a great day.
01:35:23.720
Yeah. Yeah. And you know, to, to answer your question is, or what you said is for people
01:35:28.840
like kind of wondering, like, what is Leif like? He's awesome. Leif is awesome. Leif
01:35:32.840
and Jocko are awesome people that what they want is they want other people to win. That's
01:35:38.320
why they do what they do. Like you guys, you guys want to make an impact. You want to make
01:35:42.160
a difference. You want people to win. Jocko and Leif want people to win. And I've never met
01:35:47.700
two other people that just, they want people to win. That's what Leif wants. I mean, he
01:35:54.760
is just an awesome guy and Jocko is an awesome guy. And that's, it's just, it's really cool
01:36:00.180
to be able to work alongside them. And as we continue this journey and go forward and, you
01:36:04.980
know, and how we're all connected, it's just, well, I think you're an awesome guy.
01:36:08.680
Well, I appreciate it. You better say that, you know, yeah. So happens when you lose 28 pounds
01:36:14.200
to 75 pounds. Bro, you do look fucking jacked, bro. I was watching you do a dumbbell rows
01:36:18.580
and you know, the way the shorts kind of went over your booty. Wait, I got that J-Lo booty.
01:36:25.620
Yeah, that's why I got that. No, I got to get to the airport. All right. Thanks for coming
01:36:29.600
in, bro. Thank you, bro. I appreciate it. Hey guys, thanks for listening to the show.
01:36:32.200
Sorry. I was a few minutes late. Um, we'll have, I will have full updates of, uh, the current
01:36:37.600
goings ons of the world soon for you guys. I know, uh, a lot of you guys are wondering
01:36:42.180
what I think about everything. So, uh, but I appreciate you guys. I love you guys. If
01:36:45.940
you took nugget or two from the show, please share it with your friends. Um, and that's