REAL AF with Andy Frisella - December 08, 2025


974. Q&AF: Forgiveness Vs Permission, Handling "Too Much" & Holding Employees Accountable


Episode Stats

Length

42 minutes

Words per Minute

190.12022

Word Count

8,113

Sentence Count

5

Misogynist Sentences

3

Hate Speech Sentences

69


Summary

In this episode of the Q&A show, we have a special guest on the show today. He is the founder and CEO of the MfCODE project, a company that has created the most famous mental transformation program ever, 75 Hard. In this episode, we talk about the history of the project, the future of the company, and what is to come.


Transcript

00:00:00.000 what is up guys it's andy for selling this is the show for the realists say goodbye to the lies the
00:00:21.320 fakeness and delusions of modern society and welcome to motherfucking reality guys today
00:00:25.640 we have q and af that's where you submit the questions and we give you the answers now dj is
00:00:31.120 going to tell you how you can submit your questions yeah guys you can do this a few different ways you
00:00:35.340 can email your questions in to ask andy at andy for seller.com you guys can also click the link
00:00:41.260 in the description below and submit your questions for an opportunity to be on the call ins
00:00:45.980 you can also drop your questions in the comments of the q and af episodes all right so that's how
00:00:52.780 we do q and af now if you're new to the show which lots of people always are uh we have shows within
00:00:57.620 the show okay today monday is usually q and af the rest of the week we're going to have cti that
00:01:04.200 stands for cruise the internet that's we talk about current events what's going on in the world we put
00:01:07.960 topics on the screen we discuss them we laugh at them we talk about you know what we think is going
00:01:12.860 on and uh how we the people have to solve these problems going on in the world all right then we
00:01:18.620 have occasionally real talk real talk just five to 20 minutes of me giving you uh some real talk
00:01:23.960 some of you guys might call it a rant but uh yeah and then we have 75 hard verses 75 hard verses
00:01:30.320 where people who have completed the 75 hard program come on the show they talk about how they were before
00:01:36.260 how they are now and how they used the 75 hard program to transform their lives if you're unfamiliar
00:01:42.580 with 75 hard it is the initial phase of the live hard program the boot camp so to speak you can get
00:01:49.940 the entire live hard program which happens to be the most famous mental transformation program ever
00:01:56.300 you can get that for free at episode 208 on the audio feed it's not on youtube again 208 on the audio feed
00:02:03.400 um you can also get the book the book is available on my website andyfrusella.com
00:02:10.000 uh it's called the book on mental toughness it's not free but it is much more in depth than just
00:02:14.780 the podcast all right so uh with all that said we do have a fee for the show the fee is very simple
00:02:20.100 if the show brings you value if it makes you think if it makes you laugh if it helps you um do us a
00:02:25.560 favor and uh don't be a hoe show the show all right what's up man we got live tonight yeah yeah i'm gonna
00:02:31.640 wear something special for you tonight are you you are huh i can't wait
00:02:38.560 yeah but you guys show the show out right now dj will wear something very special
00:02:44.600 yeah brandy tonight yeah man how you doing man you good i'm good yeah i'm good you know we just
00:02:49.520 launched the uh the return of the mf ceo project and if you went to uh my website andyfrusella.com
00:02:58.640 you will see how to get that and uh it's going well that's great it's cool yeah i'm really excited
00:03:03.920 about the the phases of what we've built you know this is just the initial phase um the next phase
00:03:12.300 is incredible uh and i'm really excited to get back to you know really helping people change things
00:03:20.780 because dude here's the thing you know when we started real af people were asleep at what was going
00:03:25.980 on in the world now everybody's awake culture has shifted we are moving back the other way
00:03:31.240 in some cases i think a little bit too far but uh that's the nature of the beast and eventually
00:03:37.340 we're going to find our place you know where we're all going to feel good and culture is going to be
00:03:41.060 in the right spot and as that starts to happen people are going to have to start understanding how
00:03:47.160 to win because winning is the ultimate insurance against oppression all right when people are highly
00:03:54.180 disciplined uh smart healthy fit intelligent good human beings the oppression that happens through
00:04:03.440 the government is almost impossible um to feel because you're not able to be controlled so you know
00:04:11.160 when we talk about personal excellence being the ultimate rebellion i'm just excited to be able to pour
00:04:15.980 what i know um and this incredible technology that we built into people to to really help them move
00:04:24.640 down the path yeah i think it's it's the biggest thing it's the biggest thing i've ever done yeah
00:04:28.620 no for sure well i think the other thing too that that's really cool to see because it's not like you
00:04:32.820 just like started working on this last week right yeah like this is in three years man process and and to
00:04:38.480 see it come out dude it's awesome yeah every you know now you guys understand you know everybody's been
00:04:44.140 like where is it where is it where is it well dude we've had to redo it like 15 times because it kept
00:04:50.400 evolving and it kept evolving and it kept evolving and now i'm we're at a point where we can launch the
00:04:55.520 first phase um and then over the next 12 months the second phase has become very apparent and uh you
00:05:02.440 know i think it's going to be one of the i think it's going to be one of the most important companies
00:05:07.340 ever built and i think it's going to be one of the most successful companies ever built and it's
00:05:12.480 definitely going to be the most impactful company ever built um you know i spent my whole life
00:05:17.320 helping people you know one way or the other um with supplement super stores you know it was working
00:05:24.580 with people face to face to help them transform and then we built first form where we did that at scale
00:05:30.020 across the world uh then mfceo project where you know we've helped you know hundreds of thousands of
00:05:36.160 people get their shit together and you know five six years seven years later now those people are
00:05:42.740 now successful so uh and then we just said you know live hard and 75 hard and what we do here on
00:05:48.740 real af everything i've ever done has been about trying to help people win and that's my wheelhouse
00:05:56.780 dude i love that it's my favorite thing to do and uh i'm excited to get back to it because the reality
00:06:02.420 is is we could talk about this stuff that's going on in society and we will continue to do so because
00:06:07.620 we have a great time doing it but the solution isn't to just talk about the solution is to become
00:06:14.000 create and build yourself into the ultimate version of what you can be and that doesn't necessarily mean
00:06:20.320 you have to be a billionaire or 100 millionaire that might mean something else for everybody else but
00:06:25.600 the tech that we created is impressive dude yeah and uh whatever that goal is is going to help you
00:06:32.700 get there yeah for sure dude i'm excited i love it dude i love it with andy you know in the in the uh
00:06:38.640 in the spirit of helping people and making people better i have some i have three good ones for you
00:06:43.660 oh do you yeah i do you almost fumbled that line yeah i almost fumbled the bag yeah no we got some
00:06:48.380 good ones guys let's uh let's go get the q and a f kicked off question number one andy
00:06:54.860 is it better to beg for forgiveness than ask for permission when it comes to fixing a problem
00:07:04.560 as an entrepreneur oh it depends i mean it depends can you fucking yeah are you really fixing it
00:07:14.520 you know look here's the thing there's never been a time in the history of me being in business
00:07:22.720 where someone has corrected something without me telling them to where i thought that was a bad
00:07:29.140 thing in fact it's a great thing because it shows that someone's paying attention it shows that they
00:07:34.580 care it shows that they're willing to take initiative and as we talk about there's three
00:07:39.760 things that make someone valuable as an entrepreneur well actually four one can you sell
00:07:45.100 two can you lead three can you replicate your own skill set and other people and four can you handle
00:07:54.280 problems before they become problems and so we're talking about the fourth thing here yeah all right
00:08:00.560 and generally you know when that happens it's a great thing now sometimes you're going to think
00:08:10.360 you're correcting the problem and you know maybe that was happening for a specific reason that
00:08:17.340 you're unaware or maybe there was something that you're missing or maybe you don't know the whole
00:08:22.780 picture so there has been times where people have quote-unquote corrected problems that weren't
00:08:29.320 actually problems but they never got in trouble for that that would be something that you know you would
00:08:36.000 still value because they took initiative but you would then coach them on you know hey look i
00:08:42.380 appreciate that you went and you try to solve that problem you did a good job but here's how it was and
00:08:48.160 next time we're going to put this in you know just come run it by me or whatever right but the truth of
00:08:53.240 the matter is dude is like you know the things that you're afraid of being an employee you know getting
00:08:59.820 in trouble because you're doing something proactive if you're doing something with the proper intent
00:09:05.540 for the company to get better for the team to get better for the organization to get better
00:09:10.420 and you're fixing a problem that's not a bad thing dude that drives your stock up that drives your value
00:09:18.000 up so when a company or a team an organization has someone that's willing to identify a problem
00:09:24.500 take an initiative to fix it and then come in and say hey andy i found this problem dude but don't
00:09:32.740 worry about it because i already fixed it but here's what it was and here's what i did okay and
00:09:38.080 then you're either going to say fuck dude thank you that's a great job you did awesome or how'd you do
00:09:44.200 it okay well you did it 90 right let's go tweak this right there's never if you work for even decent
00:09:51.900 leadership they don't even have to be great they're going to recognize your intent that you
00:09:57.080 are working to make the company better and you as an entrepreneur have to take those steps
00:10:01.500 even when they scare you or especially when they scare you because most people just like most people
00:10:08.960 that never like build anything or do anything in life the reason they don't is because they're
00:10:14.200 fucking afraid dude they're afraid of well what if this happens what if that happens what if this
00:10:18.100 happens eventually you just got to go otherwise you're going to stay in the same spot
00:10:22.020 so if you're an entrepreneur and you see shit going on and you don't fix it you're part of the
00:10:27.600 problem okay so you have to understand these things take a little courage you've got to step outside your
00:10:33.800 comfort zone you have to you know take initiative take ownership fix the problem and you're not always
00:10:39.540 going to fix it perfect but you'll learn how to fix it perfect by doing that and people who really
00:10:45.820 you know get stagnant in organizations it's not that they're not great and it's not that they're
00:10:51.780 not skilled it's that they don't ever display the greatness or the skill set because they're afraid
00:10:56.940 that they might get in trouble yeah all right so you have to understand that intent matters a lot
00:11:02.940 and if you really think that something is a problem with something needs to be addressed
00:11:07.420 this is not a you know ask for forgiveness situation because you're going to be celebrated for fixing the
00:11:14.280 problem you know um i you just have to make sure that you're fixing it with the interests of
00:11:22.460 everybody in the company in mind not just for your own convenience and that's a big thing too yeah you
00:11:27.840 know i've had situations in the past where people have quote-unquote fixed problems but the problems
00:11:35.640 that they fixed were not really problems they were just ways for them to make their life easier and that
00:11:41.760 is the opposite of a good thing okay um and does that include problems that they also create
00:11:47.980 what do you mean like if i if i i fixed this problem but i created the fucking problem just
00:11:54.080 to fix it so i can get this like uh you know what i'm saying yeah i mean i'm sure there's people that
00:12:00.240 do that shit for sure but i mean i would say that's that's the you know that's a small small small
00:12:07.360 percentage like that's like saying i'm not going to go outside because i might get run over you know
00:12:11.320 what i'm saying like it it's such a it's insignificant talking point yeah um so yeah man i mean look dude
00:12:19.420 if you want to be a valuable member of an organization your job is to identify problems and fix them before
00:12:24.360 being told and if you can do that you're going to be that much more valuable yeah can we can we also
00:12:28.580 touch on this too because you know if you if let's say you saw a problem and an employee saw a problem
00:12:34.200 they fixed it they brought it to the owner hey look this was it followed the exact plan
00:12:38.200 what should they be expecting after leaving that conversation right because i look at this and
00:12:43.400 i'm like okay well all right cool but like now the ownership is probably okay cool what else can this
00:12:48.380 guy fix right like so yeah i'm saying that as an employee you mean what is it is raised no no no
00:12:52.800 dude the conversation that happens on the back side that nobody sees yeah is that what you're asking
00:12:58.800 yeah okay so that conversation and i understand that's a great question i can tell you 100 of the
00:13:06.300 time what that leads to on the back end that you don't see amongst your supervisors or your boss or
00:13:11.840 the owner or the founder you know what they say say that motherfucker gets it i like that guy i like
00:13:17.440 who that guy is okay um i have a really good we we here at first form have a really good example of that
00:13:24.220 um we have a guy who moved here from out of town who uh you know started doing card writing and and
00:13:35.860 you know our entry-level positions and then saw a path decided to take ownership of that path has now
00:13:42.520 created his own little you know area of of promotion we're talking about mitch yeah okay oh bro yeah so
00:13:48.600 yeah but but see like and don't let this go to your head mitch but like because it'll ruin you
00:13:53.940 but what but what no don't he deserves the credit but one of the things that mitch does
00:13:59.040 very very well is that he handles things that he thinks need to be handled and if they're handled
00:14:05.160 improperly he will say i did this and i'm not sure if it's the right thing but i got this done
00:14:09.700 right and uh and now he's one of the main guys that handles you know all of our uh community events
00:14:16.080 and promotion events for for form energy he's built himself you know the beginning of what's going to
00:14:20.560 be a very good career as long as he keeps going and not you know not let this little plug go to
00:14:25.260 his head but he's not like that he's not that kind of guy so i don't have a problem praising him so by
00:14:29.900 simply doing that he he literally created a role that didn't even exist correct yeah but that's
00:14:34.420 what pushes a company forward and that's what people don't understand that's why one of our core
00:14:38.660 values inside of our companies is take initiative is exactly right because you we want people to do that
00:14:43.660 and if you own a company you should want your employees to do that too because if everything
00:14:48.220 bottlenecks around you and your decisions then the company can't grow it chokes out the fucking
00:14:52.960 momentum so you know and that's where trust is earned too right like like our leadership that any
00:14:59.440 of the leaders i deal with in any of our companies they all have this same quality they are willing
00:15:04.960 to identify a problem take the initiative fix it and you know handle shit they've actually fixed them
00:15:13.220 yeah i mean dude but dude most people are very uncomfortable doing that because at some point in
00:15:19.820 time they dealt with a shitty leader or a shitty coach or a shitty parent who you know they did the
00:15:26.120 right thing and they still fucking got fucked with right and um as an employee if that ever happens
00:15:32.300 you know you just want to explain yourself you want to say hey i didn't mean to fuck this up i'm sorry
00:15:37.520 but like look man i was doing what i thought was right and i'm trying to help the company grow
00:15:42.320 and you know that's that and you know explain yourself that way um but i honestly dude if
00:15:49.380 i i personally think that if you work for a leader that punishes you for doing what you think is right
00:15:58.880 with the proper intent you you have a you have a terrible leader and you should probably look to
00:16:03.860 fucking remove yourself from that yeah because that same leader when you start to step up is gonna
00:16:09.620 see that as a threat and that's where people fucking fuck up okay like leaders really fuck up
00:16:17.140 they don't the reason most people can't lead is because they feel threatened when other people
00:16:21.380 increase their uh skill set and become great but in reality dude the definition of a leader is to make
00:16:28.060 people fucking great you know what i'm saying so you can't be you know pounding somebody's you know
00:16:34.760 confidence into the ground because they're working to improve and um you know this is a i think this
00:16:40.700 is a dynamic that a lot of leaders really fuck up and this is why a lot of companies have terrible
00:16:45.600 culture and terrible performance because you they have a leader somewhere along the line that
00:16:49.520 has no nuance and no ability to understand anything outside of a system and um you know procedures
00:16:56.000 and policy take precedent over what the outcome is and um you know they can't build a team yeah so yeah
00:17:03.960 dude i love it man yeah i love it guys let's uh let's get going to question number two hi andy uh
00:17:12.880 andy i'm 27 uh i've been in business for four years uh and i'm having trouble balancing caring too much
00:17:20.460 for my clients i have a hard time shutting it off when they text or call me on the weekends at eight
00:17:27.000 o'clock at night i don't know how to say no and i don't know how to turn that off need some advice
00:17:32.640 on this what do you want to win do you want to win or do you want to lose i'm hate to say it but
00:17:40.220 since you don't understand this you signed up for a certain kind of life and your certain kind of life
00:17:46.200 as an entrepreneur has no business hours there is no personal time there are no boundaries unless
00:17:52.060 you want to lose and the reality is is that you are blessed to have the opportunity to serve these
00:17:57.360 people at eight o'clock at night on a saturday night because all it does is build the positive
00:18:02.400 word of mouth that you're creating around your company and your brand and yourself so if you think
00:18:09.380 that you're going to be an entrepreneur and you're going to set these boundaries which is so
00:18:14.760 you know the talk of the town these days and you're still going to win against somebody who is
00:18:20.460 all in you're sorely mistaken all right so this is the nature of the game the nature of the game
00:18:27.300 40 years ago was you walked out of the door you shut it and you went home and everything was perfect and
00:18:33.460 you had a life that doesn't exist anymore that's not the game we're playing the game we're playing now
00:18:38.640 is fast quick convenient all the time solve it now no matter what that fucking takes okay and
00:18:46.880 if you're an entrepreneur and you think that you have the opportunity to say no to people
00:18:56.140 especially when you're getting going you're going to fucking lose that's the truth so um and if that's
00:19:03.180 not cool for you then maybe being an entrepreneur isn't the right move and i don't say that to be
00:19:06.900 disrespectful but i say that as a matter of what your priorities are because having multiple
00:19:12.760 priorities as an entrepreneur is the nature of the game and you have to do the best that you can do in
00:19:18.060 each situation all right there's been times over my life lots of them where i had to miss things and
00:19:26.000 not little things big things because i was dealing with things going on in the business there's been
00:19:31.360 times where shit man i'm on vacation which is not very often but most of the time when i leave i end
00:19:39.000 up having to solve some shit all right now don't stop now now now where i'm at after 27 years i have
00:19:47.200 very competent team but in the beginning it was all in all the time right now if i get a call on a
00:19:54.280 saturday night it's a fucking problem yeah it's a big problem yeah but that was systems came way
00:19:59.880 later though those that's right take care of that that's right and the better that you can make your
00:20:04.860 systems in the early days the faster you can get to that position but that still takes time it takes
00:20:11.320 training it takes building an amazing team that understand what you're trying to do and how to do it
00:20:17.160 the proper way but at the end of the day for this question the answer is this stop looking at those
00:20:24.640 things like they're a hindrance and start looking at them as an opportunity because if that motherfucker
00:20:29.320 calls you at eight o'clock on a saturday night and he needs a fucking pepperoni pizza you better go get
00:20:34.900 it and bring it over to his motherfucking house and bring him some you know chicken wings too just as a
00:20:38.860 little extra all right that's what it takes to be successful and this is why i always talk
00:20:44.300 that most people's concept of what it takes is not in line with what it actually takes and i don't
00:20:53.840 think it's even close i don't think that most people truly have an understanding of how much more it takes
00:21:04.880 to get something built so we have to understand dude this is going to take way more than what you think
00:21:12.280 and the reason that you think it's not is because you grew up in a fucking different time you grew up
00:21:18.600 where you could you you could talk to all your friends all over the world with a click of a button
00:21:23.000 i didn't grow up like that okay you grew up where everything is instant you know you order something
00:21:29.520 from amazon it could get there the same day i didn't grow up like that i grew up in an era where
00:21:33.440 you had to order something it took six weeks to get okay no for real imagine that now
00:21:37.800 no but that was normal business bro crazy so when you don't have that sense of time
00:21:45.480 you don't understand there's certain things you can't rush through okay you can't rush through
00:21:51.360 building trust with the client you can't rush through building loyalty with the client that
00:21:56.080 takes time and it takes repetition and it takes validation but you can accelerate it by being
00:22:03.580 available at inconvenient times which is perceived by the customer as way more than what anybody else
00:22:10.100 is willing to do so if i were this person i would stop looking at that as something that's bothering
00:22:16.820 me what the fuck is it bothering you like what are you doing playing video games watching tv what the
00:22:21.380 fuck you doing okay uh and look at it as an opportunity yes sir i'm on it let me handle that for you right
00:22:27.500 now okay and eventually as you start to have systems and you build teams that will eventually
00:22:33.640 kind of settle down and that has its own set of challenges because like i said when when you start
00:22:40.200 to build the systems and then you get that call on saturday night it's usually a big fucking problem
00:22:45.140 it doesn't happen as frequently but when it does happen it's a lot more severe um so yeah man it's
00:22:52.180 you got to reframe how you think as an entrepreneur and the idea that you're going to have the life
00:22:57.660 that everybody else signs up for is is an absurd thing okay and there's a trade-off all right you're
00:23:03.840 putting the risk in you're putting the time in you build the company you own the asset you're likely
00:23:10.600 making the most money and then you know people that work inside of these structures typically have
00:23:18.180 more boundaries more family time more ability to enjoy their lives and the more money you make
00:23:23.680 the truth of the matter like there's a lie here's the lie the more money you make the more free you
00:23:29.840 are the more money you make the more obligations and responsibility you have and the more you're
00:23:38.200 expected to be able to handle situations that are inconvenient so there's a trade between income
00:23:44.780 and convenience that people seem to miss yeah you know yeah what you know thinking like you know
00:23:50.680 hearing you respond to this it also makes me think too it's like you and you say this all the time
00:23:54.780 i see it on a daily basis in here but it's one one customer at a time that's it right and you know
00:23:59.480 who i immediately thought of you know talking about this uh was was adam your boy adam like bro it
00:24:06.040 doesn't matter what time it is adam yeah jet adam yes oh yeah fuck yeah i mean like this dude's doing
00:24:11.780 this dude's doing you know a hundred million dollars in business i call this dude he he brokers
00:24:17.520 all my jets doesn't matter three and he could be in fucking africa bro yeah it does not matter
00:24:23.300 don't matter and by the way you don't ever hear an attitude it's the opposite of that he's very
00:24:28.260 grateful for the opportunity to build his business which is why he's one of the biggest jet brokers
00:24:33.860 on the fucking planet yeah okay so and i'm sure adam's a little bit more than four hours four years in
00:24:38.460 right yeah you know i've been flying with him for shit probably seven eight maybe ten years yeah
00:24:44.900 you know like and by the way i would never fucking use anybody else because if i call him i get shit
00:24:52.640 fixed immediately hey bro like i gotta get out of here today all right stand by that's his fucking
00:24:58.460 answer for everything stand by what time it's never no it's always yes always yes and that's why he
00:25:05.620 fucking wins yeah yeah i love that it is like just certainly i mean you should be looking at this as
00:25:10.840 a privilege i love that it is it is a fucking privilege what if nobody was calling you who what
00:25:16.920 what's a what's a what's a bigger problem you being mildly inconvenienced or you having no customers
00:25:24.640 you see i'm saying i love it man i love it man guys andy let's get to our third and final question
00:25:32.560 man we got question number three andy how do you hold employees accountable we are running a machine
00:25:40.000 shop and we have nine employees we run lean uh and people wear multiple hats to cover multiple job
00:25:46.260 titles at once but how did you do it in the beginning days how were you able to hold employees
00:25:50.980 accountable well i mean when you only have nine people it's pretty easy dude i mean i know that's
00:25:58.060 that's probably hard for someone who's never done it but try doing thousands of people or hundreds of
00:26:03.360 people okay now we're talking about systems um which by the way part of the tech that i built is going
00:26:11.240 to address this problem um for commercial applications but anyway that's neither here nor there but
00:26:19.000 when you have fucking five or ten people it's real easy dude especially when you're on the same
00:26:24.640 location okay you got a shop i'll just give you an example okay when we were building first form
00:26:30.040 all right when we had the uh the old building over on green park the one that i had when i met you
00:26:36.040 at the very beginning of that we had myself sal jason and like a few guys in the warehouse
00:26:46.920 and then like maybe three or four other people that came down to help okay will and aaron all right
00:26:54.640 let's say we had 15 people okay we would gather them in the fucking lobby
00:26:59.500 literally every morning and we would say okay here's what the fuck i need you to do today here's
00:27:05.920 what i need you to do today here's what you're doing what are you doing today guy tells us right
00:27:10.420 blah blah blah blah blah we're all doing multiple shit and then at four o'clock we all me sal everybody
00:27:18.840 went in the back and fucking packed boxes okay and while we're packing boxes i'm asking them
00:27:25.160 sal's asking them jason's okay what got done did you call this guy did you get that done did you do
00:27:30.620 this did you do that and so there there was consistent assignments and then accountability
00:27:36.620 in the same day all right and that's super easy to do when you have everybody kind of in the same
00:27:44.180 physical location uh it's even easy to do if you're doing it remote uh you hop on a call in
00:27:50.760 the morning game plan hop on a call at night for 10 minutes and make sure that everybody's doing it
00:27:55.740 but in the early days it's a day-by-day accountability structure the idea this kind of goes back to the
00:28:00.800 last question too the idea that you could just kind of set it and forget it is that's a fallacy
00:28:06.800 that's not how that works um you have to be on top of it for long enough to where all of your
00:28:13.980 employees and everybody that's working with you everybody on your team starts to understand
00:28:18.780 the direction that we're moving and then they will start to move that direction autonomously over
00:28:24.260 time then you will back that up with systems and then you will scale all right so in the beginning
00:28:29.500 it's uh it's a day-by-day thing you know and it should be by the way if it's not you're really
00:28:36.980 missing opportunities to communicate build culture with your team bond with your team uh that that
00:28:44.000 brings them in and makes them feel like they are owners of the company which is ultimately what you
00:28:48.500 want you want everybody that works for you to feel as if this is their fucking baby and
00:28:54.620 sometimes people can't do that because they haven't created a big enough vision for the teammates
00:29:01.400 to understand that there's something worth working for and we see this a lot with little operations
00:29:06.980 okay if you have an operation let's just say this shop okay he said you got nine guys and your goal is
00:29:15.980 just to have that shop and that's your goal your goal is to have the shop make a few hundred thousand
00:29:22.160 bucks a year you know get a bass boat fucking live your life on you know do the you know what i'm
00:29:28.780 saying like hit the leg on the weekend yeah like if that's your goal you're going to have constant
00:29:33.420 turnover it's going to be constant and if you don't have constant turnover the only employees that
00:29:38.260 you're going to attract are the people who are going to be there forever with no ambition no skill
00:29:42.160 no drive and that's not what you fucking want because when people have no ambition no skill no drive
00:29:47.380 and they're not committed to the vision of the company then what service are they offering the
00:29:50.920 customers you see what i'm saying it's not very good it's kind of like a take it or leave it thing
00:29:55.960 we see this every time we go to the dmv or we go to a government building government people don't have
00:30:03.180 a upward mobility opportunity in the way that an entrepreneur or people inside entrepreneurs may have
00:30:09.560 which is why they behave the way they behave there's no accountability there's no upward mobility
00:30:15.280 they don't give a fuck okay you don't want that in your business so if you're an entrepreneur
00:30:21.880 that is going to stay right where you are you have to understand what you're going to get okay you could
00:30:27.860 do that there's lots of people that do that but you're going to get you're not going to have a team
00:30:33.380 that's operating at a high level that's kicking ass that's building and pushing the the the company
00:30:38.580 down the pipe making things better making things bigger servicing customers uh on top of what
00:30:43.500 you know they should go in the extra mile these things only happen when a big vision is included
00:30:49.440 and people believe in what you're doing and they can believe in what you're doing for a lot of reasons
00:30:54.080 okay uh there's people in our organization that just love fucking helping people which is awesome bro
00:31:00.780 there's also people that want to make a fuck ton of money okay so those people are motivated by
00:31:08.000 different things but either way we're going to help way more people and by the way if you do you're
00:31:13.320 going to make more money right okay so a lot of the staleness and the stagnation that people have
00:31:20.860 with their employees comes from them not being clear or even having a bigger plan at hand or
00:31:27.840 thinking that they shouldn't share it because i don't want anybody to know my vision
00:31:31.520 motherfucker you don't have a special vision you didn't think of anything new everything's been done
00:31:36.100 tell your team what the fuck you're trying to do the bigger the better and then you have to follow
00:31:40.620 through okay if you paint the vision and you don't follow through people are going to think you're
00:31:45.760 full of shit this happened to me a few times um not because i was full of shit but because it took
00:31:52.680 longer than i wanted to yeah all right so you know when you paint a video like i can remember sitting
00:31:57.900 back in the back of um our manchester supplement superstore in 2000 uh fuck nine giving a meeting
00:32:06.500 and telling everybody what we were going to do with first form i have my buddy uh tom young draw up
00:32:12.340 a which by the way he created the first supplement superstore logo um yeah and he charged me 50 bucks
00:32:18.640 and it took me three years to pay him the 50 bucks i didn't have any fucking money um but i went back 10
00:32:25.860 years later tom has always been a good family friend i said hey man can you draw me a uh a sketch
00:32:31.500 of what what a headquarters would look like and i kind of like thought it out and and showed them
00:32:38.400 and and it actually looked very much like this building it had a big runway up top and the offices
00:32:43.660 up top that overlooked the gym and the in the floor and i mean it's very close to what we have which
00:32:49.120 goes into another topic of making sure that you're very clear about what you're envisioning and what
00:32:54.420 you're pursuing because those things do materialize especially if it finds out if we find out that we live
00:32:59.620 in the fucking matrix like what if no i'm serious what if what if what this is how you should behave
00:33:06.500 what if we really do live in a matrix and what if everything that you imagine for yourself will
00:33:14.820 actually materialize if you see it in detail for long enough and then you put the application towards
00:33:20.740 that okay and you could see that as biblical because it is it's in the bible you could see that as
00:33:25.420 the law of attraction which you know a lot of people argue well that's not that's not in line
00:33:30.420 with god well it actually is if god created the universe he created laws of the universe okay or
00:33:36.400 you could choose to see it like we live in the fucking matrix and uh we're all computer programs
00:33:41.140 and what we think of actually comes to fruition in reality and however you think about it you have to
00:33:49.480 get real clear on the vision but the point of what i'm getting at here is i stood in front of the
00:33:53.260 meeting and i said hey we're going to do this and this and this and this and this and yeah i mean
00:33:58.460 they thought i was fucking nuts okay uh and these are all hard-working good people but the vision was
00:34:05.960 so fucking big that from where we were to where that was was very hard for them to believe in
00:34:10.580 so we lost a few people right we gained some new ones we paint the vision again the vision starts to
00:34:16.440 materialize we move into uh we go from the back our warehouse being in the back of the chesterfield
00:34:22.040 store to a 12 000 square foot warehouse to a 60 000 square foot warehouse to the two buildings that
00:34:28.160 we had in green park uh to this and as that vision starts to come to fruition people believe more and
00:34:36.420 more and more so in the beginning when you paint the vision you know
00:34:40.640 i guess what i'm saying is it's going to take longer than you think and some people are probably
00:34:48.120 going to think you're full of shit but the right people will stick and the right people will help
00:34:52.080 you build it and when those people fucking are there they will be there forever and they will help
00:34:57.020 you crush my guy my best guys our best guys sal's best guys i always say i'm not ceo anymore but um
00:35:05.240 you know i still feel like you know i still feel like they are um our best guys yeah right all right
00:35:12.860 um they were all there in the early days for the most part talking 10 yeah 12 because they fucking
00:35:20.760 have seen they came later than the first set of guys and they came in at a point where things were
00:35:28.580 moving and when things move people start to believe right and this goes into the the thing
00:35:35.440 that we always talk about the work has to come before the belief you have to do the work okay
00:35:41.300 you're going to work work work work work then you're going to see a little bit of a result which
00:35:45.080 is going to encourage you it's going to encourage the team then you're going to work work work work
00:35:48.680 work and the result is going to get a little bigger that installs more belief then you're going
00:35:52.420 to work work work work work it's going to get bigger than that which installs more belief and then
00:35:56.860 you don't have a problem convincing anybody a belief like when we walk into the monday meetings
00:36:01.500 that we have here and we say hey motherfuckers we're doing this there isn't people in there
00:36:05.260 anymore that say oh well i don't know if that's going to happen because we followed through on
00:36:10.280 everything that we said we were going to do so you know sometimes things do take longer but it's
00:36:17.100 a very crucial important thing that founder ceos have to understand dude in the early days if you
00:36:28.940 paint a big vision you better fucking do it okay because you don't want to be the guy who everybody
00:36:35.760 says oh he's full of shit that guy's making bullshit promises that he's not holding up okay that's and
00:36:42.360 by the way that's not cool because maybe some of the guys on your team have bigger ambitions than
00:36:47.740 you might have and you're lying to them to get them to stay that's not fucking cool bro you're
00:36:53.520 fucking up their lives by by saying oh yeah we're gonna do this and this and this and then not doing
00:36:58.000 it okay so whatever vision you paint it needs to be big it needs to be big enough for the people
00:37:04.440 inside your company to see themselves progressing inside of it and then you have to do it and if
00:37:11.420 you do all those things you're not going to have a problem with belief but if you don't you're you're
00:37:15.980 going to get what you get which is you're going to get stagnant employees you're going to get people
00:37:19.240 that don't care about your customers you're going to get people that show up there take their check
00:37:23.100 go the fuck home and it's going to be a constant headache for you dealing with this situation over
00:37:29.560 and over and over again well but andy like okay i do just want the lake at the you know the boat
00:37:34.760 that's okay the boat at the lake yeah um yeah and i got my nine and they're killing it dude so i mean
00:37:39.580 do i really need to paint it bigger like i mean we're good right like okay what happens when those
00:37:44.720 guys get hired away from some other company and get promised a bigger job because you're stagnant
00:37:49.940 right now because you're not growing to think that people are going to continue to stay in a situation
00:37:55.420 when they have high ambition just because you've employed them for x amount of years that's that's
00:38:00.480 not reality bro at the end of the day people have to take care of themselves they got to take care of
00:38:04.620 their families and your job as an entrepreneur if you're ethical is to create a pathway for those
00:38:09.520 people to achieve that and and by the way it's not an option if you want to build something big
00:38:13.900 it's not an option now you can do that you can do i'm not here to tell people what they should and
00:38:20.520 shouldn't do in terms of what they want but you have to understand the trade-off okay if you do run
00:38:26.340 an operation and you're the guy says hey i want to make you know 200 grand a year that's enough for me
00:38:31.640 um which is not by the way ask anybody who makes 200 grand a year if they feel wealthy they don't
00:38:37.640 and you're going to get a bass boat and you're going to go to the lake and you're going to you
00:38:42.460 know go to wally world and all this shit um that's okay that's okay but you got to understand what
00:38:49.380 you're going to get you're not going to get the cream of the crop you're not going to get a
00:38:53.140 an amazing culture you're not going to get this environment that you enjoy going to work it's going
00:38:59.500 to be pulling teeth all your fucking life so there's a trade-off dude you either the bigger
00:39:03.420 you get the easier it gets and that's the thing that people don't understand and not easier from
00:39:07.600 a standpoint of stress or um you know investment of energy or your skill set having to improve it's
00:39:15.560 it's hard but easier in the fact that you will build a supporting cast that is very fucking capable
00:39:21.860 and very strong and i gotta be real dude like you know in the early days it was all about me
00:39:27.580 i wanted to fucking make money because i was poor bro i didn't have any fucking money
00:39:31.720 okay and when you don't have any money the only thing you could think about is having a little
00:39:35.900 money right but the thing i the thing i am most proud okay i interviewed steve wozniak
00:39:45.740 all right steve wozniak's co-founder of apple first of all one of the smartest men i've ever met
00:39:52.000 one of the probably the nicest man i've ever met real talk the nicest man i've ever met
00:39:59.460 i asked him i said hey hey steve um what are you most proud of you know you've invented all
00:40:07.920 these things this guy has done so much shit dude it's not even funny like it's not just the apple
00:40:12.380 computer he's done all kinds of stuff with technology that people use all over the world
00:40:16.300 and i said what are you most proud of dude you've done all these incredible things that have changed
00:40:21.720 culture and society you're one of the most important people that have ever lived that's the truth when
00:40:26.340 you consider all the things he's created and he said to me something i'll never fucking forget dude
00:40:31.940 and he said you know what i was most proud of he's like when i drove out of apple headquarters
00:40:39.120 there was a big housing development five million dollar house five million dollar house five
00:40:45.760 million dollar house and it was all apple employees he said that's what i'm fucking proud of and dude i
00:40:52.000 got to be real man like as you get mature and as you start to grow and you know when your finances are
00:40:58.080 in a good spot the thing you're going to be most proud of is is what you did for other people and and
00:41:03.380 the path you gave them and how you help them even if they don't stay forever even if they
00:41:07.160 you know go into other places like there's this big misconception that you know because i'm a hard
00:41:15.620 person to work for meaning i demand a lot that somehow like when people leave like i don't want them
00:41:21.360 to win motherfucker you better fucking win bro because if you don't win with the shit i teach you
00:41:26.640 that's i hate that okay so like i want my people even if they don't stay to win and um i think
00:41:35.540 i i out of all the things i've accomplished dude you guys see all the shit man you know i've done
00:41:41.400 some amazing things you know uh and i'm not saying that to brag it's just a matter of fact
00:41:45.560 the thing i'm most proud of is is the careers that we've created and and seeing the people
00:41:51.120 that have helped us build things build their lives through it that's the coolest fucking thing ever man
00:41:57.520 yeah yeah that's the thing you'll be the most proud of that company name on that resume means
00:42:02.100 something yeah absolutely yeah yeah i love that dude i love it man i love it guys andy that was
00:42:08.740 three all right guys uh we will see you tonight don't forget to go to uh andy for seller.com
00:42:16.400 forward slash mfceo check out the new project that we have going on um yeah and i guess uh we'll see
00:42:24.620 you tonight don't be a hoe
00:42:25.540 went from sleeping on the floor now my jewelry box froze fuck a bowl fuck a stove counted millions
00:42:32.200 in the code bad bitch booted swole got her on bankroll can't fold doesn't know headshot case closed
00:42:39.760 you