REAL AF with Andy Frisella - AMRAP MENTALITY： How to Get Optimal Results In Everything You Do ft. Jason Khalipa, with Andy Frisella - MFCEO298

00:00:00.380 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.

00:00:04.880 Without me, my family wouldn't have food. Anybody go against me gotta lose.

00:00:12.800 What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO.

00:00:20.160 Guys, today we have an awesome show. Full-length podcast today. 0.98

00:00:24.460 I know we haven't put out full-length podcasts in a few weeks.

00:00:28.200 Actually, that's a lie. We did that really cool one with Joel Marion. That was a great podcast.

00:00:34.240 But I feel like we're overdue. I got the crew here. I got Vaughn, the pastor of Disaster, here to reign us in.

00:00:42.460 He's speaking before I tell him to speak. That's a checkmark on the board, brother. Go stand in the corner.

00:00:48.200 I don't think they do that anymore, do they?

00:00:50.360 I'm about to put it back in.

00:00:52.120 We also have a couple other guests here.

00:00:56.080 One of them is a huge stud, and the other one is Sal.

00:01:04.680 So, guys, before I intro our special guest, Vaughn, what do you got to say for yourself?

00:01:12.540 I got to say that one of these days, I'm going to come in with serious high energy.

00:01:17.040 I'm normally chill on the show, but I'm going to come in one day like,

00:01:20.720 Big Vaughn is in. Let the fun begin.

00:01:23.720 How long have you been practicing that?

00:01:26.120 I know he sang that in the shower.

00:01:27.240 Yes.

00:01:28.100 That's from a movie from the 80s, only it's Big John is in.

00:01:31.600 Dude, I'm just saying, I know you've been thinking about that for months.

00:01:34.760 I practiced it.

00:01:35.560 Yes.

00:01:36.400 Months and months and months, and you finally, how good does it feel to break it out?

00:01:39.340 It feels real good, and I figure with the two Frisella brothers,

00:01:42.300 this is about my only chance of talking at this point.

00:01:45.340 Ah, look at that.

00:01:47.220 He's getting a little thicker skin.

00:01:48.560 Yeah, he's learning.

00:01:49.400 Yeah.

00:01:49.960 All right, I'll take that.

00:01:51.720 Take it.

00:01:52.080 No, I was reading up on our guest, so I'm excited about today.

00:01:55.840 He is a real man.

00:01:58.140 Yes.

00:02:00.140 Why don't you intro him?

00:02:02.520 Well. 0.98

00:02:03.240 Okay, I'll do that, because you'll fuck it up. 0.95

00:02:04.800 No, I can do it, but I like it when the guest intros themselves. 0.73

00:02:09.160 Yeah.

00:02:09.260 Because I got the summary from your website, but I'm not going to do you justice.

00:02:15.940 I'm just going to tell you guys, this guy is super accomplished in all areas of life,

00:02:20.020 has an incredible story, has not only accomplished amazing top-level feats in the fitness world,

00:02:28.400 but also is a tremendous entrepreneur.

00:02:30.820 Someone who I haven't known very long, but just from the little bit that I know him,

00:02:36.880 is somebody that you guys can learn a lot from.

00:02:40.720 Welcome to the show, man.

00:02:42.100 We've got Jason Kalipa here, who is pretty much one of the studliest dudes on earth.

00:02:47.760 Oh, boy.

00:02:48.220 I don't know about that, but...

00:02:49.700 I will say this, when Emily texted us and I read Jason Kalipa, I was like,

00:02:57.260 is that Aquaman?

00:02:59.460 You know who I'm talking about?

00:03:02.260 Like, Jason Momoa, I think is his name, so I got mixed up with it.

00:03:04.760 Yeah, but dude, Jason Momoa ain't got nothing on Jason Kalipa.

00:03:06.620 No, he doesn't.

00:03:07.400 Let's be real.

00:03:07.900 You're like Superman.

00:03:08.900 Do you know who Jason Momoa is?

00:03:10.060 I know who Jason Momoa is.

00:03:11.600 Well, hey, I'm stoked to be here.

00:03:12.880 I'm glad I was able to make it out.

00:03:14.040 I'm glad that you guys allowed me to be here.

00:03:16.240 I'm honored and stoked to talk about whatever you guys want to dive into.

00:03:20.280 Yeah, well, let's talk about a little bit, like, just bring everybody up to speed on who

00:03:23.780 you are and what you've done and basically, I mean, because, dude, you've done a lot of

00:03:29.840 stuff.

00:03:30.260 Like, dude, you've been a tremendous athlete in the CrossFit world.

00:03:34.720 You've won the CrossFit Games.

00:03:36.480 Yeah.

00:03:36.680 That's huge, obviously.

00:03:38.480 But, I mean, dude, that's what most people know, but I think what most people don't really

00:03:43.900 know is what you're doing in business, that you're an author.

00:03:48.580 You have a really cool book called The AMRAB Mentality. 1.00

00:03:51.720 Yeah.

00:03:52.140 And that I think I really want to talk about on the show because the mentality is very

00:03:56.760 important, especially in this day and age when we're constantly distracted and we really

00:04:02.180 don't know how to balance putting everything we have into everything we have, right?

00:04:07.340 A lot of people are one-dimensional.

00:04:08.840 You know, they want to put everything they have into their fitness or into their career or

00:04:13.000 into this, and that becomes their excuse for why all the other areas aren't where they

00:04:17.420 should be.

00:04:18.380 And that's how I see it.

00:04:19.380 I see it as an excuse.

00:04:21.940 But I'm interested to talk about all that, man.

00:04:24.100 No, let's do it.

00:04:24.740 So, I mean, yeah, a little bit about my background.

00:04:27.320 I got introduced to the fitness space at a really young age.

00:04:30.080 I started working at the front desk when I was 15 years old of like a health club.

00:04:34.800 And then throughout high school and college, I kept working at the gym.

00:04:39.320 And I didn't make it into the four-year university I was looking for.

00:04:42.260 I was kind of slacking.

00:04:43.400 I was the class clown in high school.

00:04:45.380 And I woke up.

00:04:46.460 I went to junior college, got my stuff together, ended up going to a four-year university, graduated

00:04:51.300 from there, opened up a business.

00:04:53.400 So, at that point, I had been introduced to CrossFit early on in 2006.

00:04:56.920 So, when I graduated from college in 2008, I decided to open up a CrossFit gym.

00:05:02.400 I also happened to win the CrossFit Games that year, which kind of just all catapulted in a lot

00:05:07.140 of things.

00:05:08.080 Ended up marrying my high school sweetheart the next year and just kind of boom, boom, boom, boom, boom.

00:05:11.700 So, fast forward a little bit.

00:05:13.160 I competed at the CrossFit Games eight times, was able to see quite a bit of success there.

00:05:17.940 And we now have a business that's not only open to the public CrossFit locations, we've

00:05:23.340 also expanded into corporate sites that bring us all over Asia.

00:05:28.080 We also have a location in Mexico.

00:05:29.560 So, we've expanded to 20 sites of our gyms, which has been remarkable.

00:05:35.320 We have a great team there.

00:05:36.800 And we have a digital footprint of other stuff that we do as kind of the business has flown.

00:05:42.600 We've needed to kind of evolve with it.

00:05:44.600 So, we went digital.

00:05:45.900 And my wife and I have two kids.

00:05:48.260 One of them got sick a couple years ago with leukemia.

00:05:50.520 And that's really defined a lot of things that I've been doing for the last couple years.

00:05:55.200 And we're really, really blessed that she's doing well now.

00:05:58.200 But through that trial, we learned a lot.

00:06:00.900 And now that's a lot of the things that I take into my life on a daily basis.

00:06:04.440 So, to summarize me, I guess I'm a CrossFit Games competitor for a long time, a business

00:06:09.160 owner, and a husband and father.

00:06:11.540 Let's talk about, I mean, we're going to talk about all this.

00:06:14.260 But, like, dude, to do CrossFit, you know, on a level, I mean, to do CrossFit at all,

00:06:21.220 it's tough.

00:06:22.060 It's a hard sport to get into.

00:06:25.360 It's scalable.

00:06:26.600 You know, average people can start and beginners can start.

00:06:30.100 But to compete at the level that you're at, dude, and you're a humble dude, but you've 0.99

00:06:34.800 got to be pretty much one of the baddest motherfuckers on earth, period. 0.98

00:06:38.260 And that means you've got something special in your mentality that most people just don't 0.99

00:06:43.740 have.

00:06:44.260 Whether you want to admit it or not.

00:06:49.800 How do you think that that, where did that mentality come from?

00:06:52.880 Or how did it develop?

00:06:54.860 Well, I mean, for a long time, you know, I never reached my potential in high school.

00:06:58.680 You know, you look at some guys right now who are going through high school, and maybe

00:07:01.800 they're getting by.

00:07:03.100 And you have these teachers that kind of like, you're almost like in a system.

00:07:06.280 And you almost have to try to not succeed, right?

00:07:09.500 Like, but I used to just be okay.

00:07:11.680 I got C's and they get degrees, right?

00:07:13.460 You graduate from college, and all of a sudden, all you need is a C's to get through.

00:07:16.880 But in life, there's no A, B, C, D.

00:07:19.000 It's just, are you reaching your potential?

00:07:20.320 There's no pass, fail.

00:07:21.380 Right.

00:07:21.580 It's like, are you getting to where you want to get to?

00:07:23.300 That's right.

00:07:23.600 And so it was, it was when I went to junior college, and that was the first time that

00:07:27.920 compared to my peers, I wasn't on the same track anymore.

00:07:31.020 And I got woken up.

00:07:32.380 And I realized that, you know, no one owes me anything.

00:07:35.220 And that if I want to go out there and do something special, I need to take that on myself.

00:07:38.980 And so I started educating myself.

00:07:41.020 I started putting in the hard work, and that translated into other things.

00:07:43.960 And I found CrossFit, and the work that I put in through CrossFit really translated

00:07:48.720 in the rest of the things I do in my life.

00:07:50.420 And it's a blessing to find those type of workouts, because when you push yourself mentally

00:07:55.140 and physically in the gym, it translates so well outside the gym.

00:07:58.580 And I think that anybody who's not exercising right now, at least in some way, even a 10

00:08:03.600 minute walk or your 75 heart, whatever, they're missing out on arguably the greatest thing

00:08:09.600 ever because of stress relief, motivation, internal discipline.

00:08:14.460 It's, it's, yeah.

00:08:15.640 So anyways, I don't know where it exactly came from, but one day I was sitting in a junior

00:08:19.620 college class, and that's when I woke up.

00:08:22.300 Everybody was introducing themselves.

00:08:24.040 It's like, hey, I'm John.

00:08:24.940 I've been here five years.

00:08:26.020 Hey, I'm Susie.

00:08:26.980 I've been here one year.

00:08:28.040 And then it was a girl next to me.

00:08:29.480 She's like, my name's Mary, and I've been here seven years.

00:08:32.480 And I remember just sitting there in that chair saying, man, I don't want to be in a

00:08:36.120 junior college for seven years. 0.97

00:08:37.620 I need to get my shit together and, and get going. 0.97

00:08:40.640 No one's going to do this for me. 0.91

00:08:42.180 And, uh, that was really the wake up moment from like a philosophical perspective.

00:08:46.640 How, now, dude, how, now I know the answer to this, but I want to hear what you think.

00:08:53.380 Uh, I know the answer for me.

00:08:54.960 How, how much has that helped you in your business life?

00:08:58.560 Oh, I mean, remarkably.

00:08:59.640 And I wouldn't even say business life.

00:09:00.940 I'd say in just life in general.

00:09:02.980 And I'll give you, I'll give you a great example.

00:09:05.060 I used to think that competing at the CrossFit games, like helped me, you know, get sponsorship

00:09:10.220 deals and money and fame and whatever.

00:09:12.240 Right.

00:09:13.100 But when our back was really up against the wall and my wife and I heard about our daughter's

00:09:18.300 diagnosis, when it was really up against the wall and it wasn't a game anymore, this is

00:09:21.840 real life.

00:09:22.340 And those experiences played huge, huge in my wife and I being able to mentally overcome

00:09:30.620 this big obstacle.

00:09:31.620 Because when it came, we had all this background to, to, you know, kind of built the foundation

00:09:37.560 so that we could use things like positive self-talk, understanding what's in our control

00:09:41.460 and all the things you could develop through exercise that then translated to that hard

00:09:46.160 challenge.

00:09:46.880 Like the night that we, my daughter was diagnosed, I'll never forget.

00:09:49.660 My wife took me out into the hallway and she's gave me like this because I was crying.

00:09:54.740 Most of us would be, so I don't, I don't mind saying it, but I was crying when I heard

00:09:58.440 the news and I'll never forget.

00:09:59.960 My wife just comes up to me. 1.00

00:10:00.900 She's like, you listen to me.

00:10:02.540 I was like, okay, I'm listening.

00:10:03.600 I'm like, she goes, you tell all our family that Ava's sick, but when they walk in that

00:10:10.240 room, there's nothing but smiles on their faces and there's no tears to be shed in front

00:10:13.880 of our daughter from this day forward.

00:10:16.200 And she was just like, we're going to crush this thing.

00:10:18.040 And she just turned around and went right back in. 1.00

00:10:19.500 No words, after that, no words spoken.

00:10:21.340 And I was just like, and it was just, and it gives me like, you know, chills because I

00:10:26.780 just think like all those years that I was competing, she was also developing a set of

00:10:31.040 skills because she had to learn to overcome when I would, you know, fail or, or whatever.

00:10:36.460 Right.

00:10:36.560 It wasn't always rainbows, right?

00:10:38.020 There was tough times and she learned how to overcome it.

00:10:41.000 And so she took that energy right into that day.

00:10:43.220 And from that day forward, she meant what she said.

00:10:45.380 And, and so I think you asked the question about how it translates into business and I

00:10:48.640 shared kind of like more of a personal story, but in business, you know, I think that's

00:10:52.880 a better answer than what the question asked, but in business there's tough decisions

00:10:57.540 that need to be made every day.

00:10:58.780 There's tough conversations, there's tough path.

00:11:01.400 Right. 0.98

00:11:02.060 Um, and by learning how to have tough, like for example, cold showers, they suck. 0.96

00:11:09.360 Yeah.

00:11:09.620 But if you could develop the mindset to do a cold shower, cold plunge, then you might be

00:11:14.540 more willing to walk into the office and say to someone, Hey, I don't believe you're doing

00:11:17.860 your job effectively.

00:11:18.840 And if you could do that sooner than later, you're helping not to allow this thing to

00:11:22.640 foster and grow.

00:11:23.620 Yeah.

00:11:23.800 And you're helping them.

00:11:24.840 You're totally helping them.

00:11:25.920 Yeah.

00:11:26.920 Yeah.

00:11:27.260 I mean, that's how I look at the whole thing.

00:11:29.600 I mean, this could go off on a whole nother tangent, but it might end up there.

00:11:33.180 Yeah.

00:11:33.400 I look, I look at correcting someone as a service to them.

00:11:36.620 Not me.

00:11:37.340 Yeah. 1.00

00:11:37.760 You know, and a lot of people are like, God, you're such a dick. 1.00

00:11:40.420 No, I'm not. 1.00

00:11:41.160 I'd be a dick if I didn't say anything. 0.96

00:11:42.900 Yeah. 0.95

00:11:43.320 You know, I look at, you know, for me personally, you know, this is why I relate so much.

00:11:47.380 This is why I'm a, uh, I'll fan out.

00:11:49.580 You know what I mean?

00:11:50.080 Just like we were talking about earlier.

00:11:51.180 Or, you know, I, I find.

00:11:52.560 Don't A-Rod him.

00:11:53.860 Yeah. 1.00

00:11:54.120 No shit. 1.00

00:11:54.520 Don't A-Rod him, Sal. 1.00

00:11:55.460 That did good.

00:11:56.540 I mean.

00:11:56.880 When A-Rod was here, Sal had a little boner the whole day. 0.98

00:11:59.460 I mean, I never thought in a hundred fucking years that Alex Rodriguez would be sitting 0.98

00:12:02.640 in my office asking me business advice. 0.98

00:12:04.400 Yeah.

00:12:04.640 You know what I mean?

00:12:04.960 Well, first of all, let's get something right.

00:12:06.120 He was asking me.

00:12:08.200 That's what you think.

00:12:10.140 You're over there rubbing your chubber to him.

00:12:12.220 Hey, dude.

00:12:12.580 I mean, he was, Alex, Alex Rodriguez was holding a Sal for Sal a bat. 0.98

00:12:16.180 I mean, the irony in that, I was like, dude, for fucking a week after fucking A-Rod left, 0.97

00:12:21.360 Sal roped off the chair that he sat in. 0.95

00:12:24.600 He had an any of the vodka tonic there.

00:12:26.540 We left it there.

00:12:27.220 It said, take a picture, take a picture of Alex Rodriguez's chair for five bucks. 1.00

00:12:33.880 I mean, dude, you got to think this guy's, I mean, he was the fucking man. 0.99

00:12:37.080 I mean, totally. 0.98

00:12:37.620 When I was in high school and college.

00:12:38.700 Yeah, you definitely made it real weird, though.

00:12:40.160 I don't care. 0.99

00:12:42.040 I don't give two shits. 0.99

00:12:43.080 No, it was awesome. 0.99

00:12:43.720 One thing you know about me is it's all on play.

00:12:45.760 It's good.

00:12:46.180 No, but I mean, one thing that I respect so much about you and from following you for

00:12:49.880 the last couple of years is watching how you transitioned your fitness mentality into the

00:12:56.100 business mentality and the success that you had in both is not ironic, right?

00:12:59.660 It's a disciplined skill set that you've created.

00:13:02.140 And understanding that through tough times, you condition your brain to get better.

00:13:07.520 You condition your mindset to be tougher and to be stronger.

00:13:10.700 And so to watch you adapt and change has been very impressive from the sidelines.

00:13:13.960 Oh, thank you.

00:13:14.500 It's cool, man.

00:13:15.840 Because what I love most, and I tell our guys this, what we're blessed to do in fitness,

00:13:20.700 the principles in losing weight or overcoming that challenge are those to be successful

00:13:27.060 in that actual arena are the exact same map or game plan that you need to be successful

00:13:32.640 in life.

00:13:33.900 And why we have two fat guys who run a supplement company is because-

00:13:37.920 Who's the other one?

00:13:38.460 You and Chris.

00:13:40.520 No, I mean you and who else?

00:13:41.740 You and Chris.

00:13:42.400 No, I'm not fat.

00:13:44.080 Well-

00:13:44.660 I'm leaner than you.

00:13:46.200 Less fat.

00:13:46.760 We have two less fat guys than we were.

00:13:49.360 But to be able to speak to those people's souls, because we've been there and gone through it

00:13:53.480 and gone through the struggle, is a very relatable piece.

00:13:56.320 But what's cool about what we do specifically for work is it's so translatable to life, success

00:14:02.240 in life.

00:14:02.740 Like you have to be able to exercise discipline.

00:14:06.700 You have to be able to put the work in day in and day out.

00:14:09.700 You have to have big goals.

00:14:10.740 You have to accomplish those goals.

00:14:11.820 You have to have a plan on how to get there.

00:14:14.020 Yeah.

00:14:14.320 And what's cool about weight loss is it's very similar to being successful in life.

00:14:17.120 And the plan is not always the easiest path.

00:14:19.840 You know, something I was talking about the other day is we actually closed one of our locations

00:14:23.340 because for a number of reasons, we had to close it because our zoning was off

00:14:27.560 and there was a number of factors.

00:14:28.800 And some people from the sidelines are like, oh, they're closing location.

00:14:31.440 Well, we're expanding our other ones.

00:14:32.520 Don't worry.

00:14:33.460 But that was all part of the plan at the beginning of the year.

00:14:36.280 And when we sat down at the beginning of the year and we created our business goals, we

00:14:38.640 said, hey, we need to consolidate here.

00:14:40.480 We need to do this.

00:14:41.060 We need to do that.

00:14:41.540 We need to expand here.

00:14:42.380 It's smart business.

00:14:43.180 It's smart business.

00:14:44.000 But people from the outside don't get that.

00:14:45.900 No, they don't get that.

00:14:46.580 I totally get that.

00:14:46.980 They think like, oh, dude, you're in trouble. 1.00

00:14:49.700 It's like, no, you're supposed to trim the fucking fat. 0.99

00:14:52.180 You're supposed to do that. 0.99

00:14:52.960 But I guess where I'm trying to go is that as we are executing on this plan, it was tough.

00:14:57.280 And part of me was like, ah, are we doing the right thing?

00:14:59.380 Ah, you know, how many times have you gotten into a workout or gotten in a situation and

00:15:03.220 you create like a plan in your head, but then all of a sudden when like you actually start

00:15:06.500 like, ah, forget it.

00:15:07.300 I'll go this route.

00:15:07.920 But it's because we kind of err towards the path of least resistance when in business,

00:15:12.780 right?

00:15:13.240 In business, it's not always the path of least resistance.

00:15:15.580 That's the best path.

00:15:16.720 That's right.

00:15:17.280 It's usually not.

00:15:18.160 It's usually not.

00:15:19.020 And that's something I've really had to learn through fitness is that if I create a plan

00:15:22.780 for a workout, oftentimes the plan that I'm setting out for like this many reps,

00:15:27.120 this many sets, whatever is oftentimes not going to be the easiest plan, but it's going

00:15:30.380 to be the plan that I know is going to put me in the best position to quote win.

00:15:33.760 And in business, it's a beautiful translation, right?

00:15:36.420 Because you create these business goals and there's going to be hurdles and speed bumps,

00:15:40.380 right?

00:15:40.520 It's just the way it goes.

00:15:41.620 Dude, you know, I've found that literally anytime I ever find myself going down the easier

00:15:48.640 path in business, I automatically redirect into the harder path.

00:15:52.680 Like, it's just what I've trained myself to do because I know I've never won going the

00:15:57.320 easier path.

00:15:58.080 I've always lost.

00:15:59.220 I've lost money.

00:16:00.260 I've lost employees.

00:16:02.680 Things haven't worked out the way that it was supposed to.

00:16:06.080 Like, so now it's to the point where it's like, I intentionally look at things and make

00:16:11.660 them harder because I think that's where it's going to produce the best result.

00:16:14.740 Well, we always talk about, and Andrew was really good about this, especially in the early

00:16:17.760 days, you know, the values and the inefficiencies, you know, and a lot of the, our business

00:16:21.120 growth has come from the inefficient plays that we make, handwritten thank you cards, handwritten

00:16:26.480 notes on every single order that goes out the door.

00:16:29.300 The first, every single time a consultant comes into this building, the first thing they

00:16:32.540 say is, well, you know, you could automatically pick and pack these boxes. 1.00

00:16:35.300 Yeah, and that's why you're a consultant and not run a $300 million company, fucker. 0.99

00:16:39.160 And that's the difference though, right? 0.99

00:16:40.400 It's like understanding that we've created a personal connection to our customer base through

00:16:45.460 inefficiencies.

00:16:46.020 Yeah, we don't need 55 guys packing boxes.

00:16:48.800 However, this, this tool that we've used, that we've used handwritten thank you cards

00:16:54.340 or handwritten notes has created loyalty through our customer base.

00:16:56.900 Yeah.

00:16:57.140 You know, so is it efficient?

00:16:58.640 No.

00:16:59.060 Does it work?

00:16:59.520 You seem like a really chill dude, man.

00:17:01.440 Like, and a good dude.

00:17:03.120 Like that's the vibe I get off of you.

00:17:04.900 We don't know each other very well yet.

00:17:07.720 Um, but let me ask you this.

00:17:10.100 This is something that's interesting to me.

00:17:11.920 Sure.

00:17:12.200 So, I find that the harder and more calloused I get mentally and more disciplined I get

00:17:20.640 mentally, the more contempt I have for people that don't have it.

00:17:26.400 Yes.

00:17:26.960 Yeah.

00:17:27.300 Do you feel that way?

00:17:28.540 Yeah.

00:17:29.120 The more-

00:17:29.740 How do you deal with that? 0.96

00:17:30.580 Because like for me, it's very fucking frustrating. 0.90

00:17:32.960 Yeah. 0.77

00:17:33.220 You're just saying that for people who easily just kind of seek the comfort and like I can't

00:17:38.120 stand it.

00:17:38.560 And like, it's hard, it's hard for me to like tolerate it.

00:17:41.360 Well, I mean, you know, I would just say that you got to meet people where they're at.

00:17:45.000 And, you know, I think one of the reasons why, you know, because I own gyms, I've met

00:17:49.060 with thousands and thousands of people.

00:17:51.240 And for example, my family, would I like them to exercise?

00:17:54.700 Yes, of course.

00:17:55.820 Do I think it's the great, I think it's a free gift you could give yourself just to

00:17:59.280 do some burpees in the morning?

00:18:00.160 Yeah.

00:18:00.860 But I can only say it so much.

00:18:02.780 And then there starts to build resentment from them to me because I'm overbearing about

00:18:06.800 it.

00:18:07.100 And I need to meet them when they're ready.

00:18:09.520 And oftentimes when they're ready, they'll come.

00:18:11.680 And so for me, when I meet people who haven't quite figured out their deepest internal why

00:18:17.600 or drive yet, it just takes time for them to get there.

00:18:20.960 And I hope that they'll find that.

00:18:22.640 But I also have to reflect and realize there's still people who don't desire to push those

00:18:27.040 limits as much as I do.

00:18:28.260 Right.

00:18:28.460 And they're not wired that way.

00:18:30.060 And that's okay.

00:18:30.920 You know, like, yeah, that's okay.

00:18:32.700 We need, we need, we need role players too.

00:18:34.820 I get it.

00:18:35.200 We do.

00:18:35.660 And I think it's really important.

00:18:37.660 I just didn't know if you struggle with that.

00:18:39.020 Like, of course I struggle with it because I see guys and I'm like, I want it so bad for

00:18:43.780 them and I'll sit them down and be like, bro, you have so much potential.

00:18:46.820 Let's go.

00:18:47.180 And they do.

00:18:47.720 They have so much potential, but they're, but, but potential, right.

00:18:51.640 It's not going to put in the work for them.

00:18:53.200 And I think that's something that everybody needs to think about is that regardless of what

00:18:56.460 they're pursuing in their lives, I think it's really important to have a strong

00:18:59.040 kind of central cornerstone of why they're doing it, you know, is it, is it money for

00:19:04.020 fortune and fame or whatever?

00:19:05.740 And I think for me, after Ava got sick, it was really important.

00:19:08.760 Like I've never looked at money the same way is that when she got sick, I used to think

00:19:13.840 like, you know, nice watches, cars, whatever.

00:19:16.340 But what it did was by having this hedge.

00:19:19.340 So we, I, I, I incorporated this thing called the AMRAP mentality, which we could dive into 0.56

00:19:23.240 for a lot of years.

00:19:24.620 And when she got sick, the night she got sick, I sent an email to our staff and just said,

00:19:28.240 Hey, look, effective immediately.

00:19:29.800 My focus is going to one area and one area only this one right here.

00:19:33.980 But it's because of everything I had done leading up to that, that allowed me to send

00:19:37.120 that email.

00:19:37.720 And that's my passion to put out this book now, or to share this message that we never

00:19:41.960 know when life's going to throw us a curve ball.

00:19:43.900 Right.

00:19:44.140 And so if we could build up a financial hedge, a fitness hedge, a relationship hedge, right?

00:19:48.960 Where you have a good relationship with your spouse, your significant other this way,

00:19:52.040 if something does go wrong, you're in the best position to crush it.

00:19:55.720 Right.

00:19:55.940 And I just think money has just changed where I want it to become a non-factor for me.

00:20:00.720 Right.

00:20:01.020 Just like fitness should be a non-factor.

00:20:02.700 Like I should be able to get up off the toilet.

00:20:04.240 I should be able to play with my kids.

00:20:05.400 It should be a non-factor.

00:20:06.440 I should be able to do whatever they want.

00:20:07.840 Money should be the same thing.

00:20:08.780 If my daughter needed some type of unique treatment, I should be able to handle it.

00:20:12.620 Cause I saw a lot of things break families in the hospital.

00:20:15.720 And we spent months in the hospital.

00:20:16.980 Right.

00:20:17.820 Yeah, dude.

00:20:18.400 I see that too, man.

00:20:19.420 Like people, people misjudge why it's so important to make money.

00:20:24.880 You know, they, they automatically go towards, and I'm even a little guilty of it, showing

00:20:30.780 it the way that I do.

00:20:31.840 Like they think like cars or money shits fighting like, but you know, they don't realize that

00:20:38.560 there's so many other reasons why it's important.

00:20:40.860 You know, um, it's easy to discount things as like greed or this or that, but who are 0.95

00:20:47.100 you calling whenever fucking, you need a check written for $400,000 for your kid in the 0.98

00:20:51.760 hospital? 1.00

00:20:52.320 Yeah.

00:20:52.780 You're going to call the dude who has the money.

00:20:54.280 Right.

00:20:54.580 You know what I'm saying?

00:20:55.400 And you'd rather be that guy.

00:20:57.160 So you kind of already answered this a little bit, but I, I going back to the trial that

00:21:01.900 you had with your daughter and you, you mentioned passion and I'm always fascinated by that.

00:21:06.240 The English word passion comes from the, the Latin word pasca, which means suffering,

00:21:10.460 right?

00:21:10.900 So there's a real connection between suffering and having passion.

00:21:13.920 And I think anybody who's done anything in life knows that a life of comfort and ease

00:21:18.580 basically kills enthusiasm, right?

00:21:20.860 It takes struggle.

00:21:22.380 It takes challenge to really draw out that, that real heart in somebody.

00:21:25.980 So my question is, could you, could you elaborate a little bit on after you experienced all, you

00:21:31.600 know, this suffering with your, with your daughter and this challenge, how is your fundamental

00:21:35.700 passion for life different?

00:21:37.940 Fundamentally, I'm a different guy.

00:21:39.320 And I knew that the night that she was diagnosed, right?

00:21:42.860 Is that I knew my life was going to be changed.

00:21:45.220 I didn't know it'd be changed.

00:21:46.200 Like, I don't wish what we went through on my worst enemy.

00:21:49.000 I really don't.

00:21:50.180 However, I also feel confident that I grew and my family grew in a positive direction because

00:21:56.900 of it.

00:21:57.480 Right.

00:21:57.680 So I don't ever want to have it again, but I'm glad now that I look back on it and a

00:22:02.040 couple of things I learned, you know, one was that, um, you know, you have a group of

00:22:06.840 friends and your goal as a group of friends should be to raise each other up when they

00:22:10.080 need support.

00:22:10.700 Right.

00:22:11.060 And I think having close family and close friends and always being there for them, it

00:22:15.720 never showed me the importance of it until, you know, every day we're in the hospital,

00:22:19.000 I wake up and in that waiting room is just filled with friends and family.

00:22:21.880 Right.

00:22:22.160 And that kind of support and how important that is.

00:22:24.200 And, and I know that anytime any of our friends get in that type of situation, I need to be

00:22:28.280 there to support them because it was that important for me.

00:22:31.120 And, you know, it also changed the way I looked at things.

00:22:33.280 You know, I would leave the hospital and, you know, there was one stint.

00:22:36.560 We were in the hospital for like five weeks.

00:22:37.980 Right.

00:22:38.700 And straight.

00:22:39.660 And I stayed every night at the hospital and I just remember I'd leave there and I wouldn't

00:22:43.940 leave there. 0.97

00:22:44.280 I'd stay there.

00:22:44.760 But then after the five weeks, I'd be like on the road.

00:22:47.760 Right. 0.99

00:22:48.320 And I'd be at a stoplight and just someone would just be like riding my ass. 1.00

00:22:52.160 You're just honking. 0.99

00:22:53.280 And I just look at him and be like, dude, just be easy.

00:22:55.420 Like, like it's all good.

00:22:56.880 You know?

00:22:57.340 And I think what it really did is it just shifted my perspective.

00:23:00.000 If you spend three hours in pediatrics at a hospital, it will totally shift the way you

00:23:07.140 look at your day because what you think is a big deal really isn't a big deal.

00:23:11.100 And I don't judge anybody because everybody has their worst.

00:23:14.620 So let's just say you lost a job.

00:23:15.920 Maybe for you, that's the worst thing that's ever happened.

00:23:18.160 Well, maybe for me, my daughter getting sick is the worst thing that ever happened.

00:23:20.780 It's all relative.

00:23:21.540 But the point which I make is that through this experience, it's transformed the way

00:23:25.140 I look at my day.

00:23:26.300 As I'm going through it, if I see something, it's just, it's like, it's all good.

00:23:29.980 Like I look at my daughter now compared to when she was bald in the ICU. 0.99

00:23:33.640 It's like, dude, we're crushing shit right now. 0.99

00:23:36.400 Yeah. 0.99

00:23:36.800 You know what I mean?

00:23:37.260 So, so that's the big difference is that this is something my wife actually wants to get 0.93

00:23:41.280 a tattoo.

00:23:41.760 She doesn't have any near to I that just is like perspective on her wrist because for 0.72

00:23:46.080 her and I, it shifted the way we, we observed the world.

00:23:49.260 And, um, you know, as you get older, I think your, your perspective shifts.

00:23:52.460 This was one example that we were, you know, we had at a relatively young age.

00:23:57.500 So that's the big difference.

00:23:58.620 Do you think through that lens, you see the world as a better place now than you did before?

00:24:04.620 Uh, I think, I think that the world, I think there's a lot of people that need to find their

00:24:10.720 happiness.

00:24:11.120 They need to find what drives them and they need to just take a step back for a second

00:24:15.840 and recognize that what they think is a big deal might not be as big of a deal as it is.

00:24:19.240 And so, yeah, I think the world is a better place after going through this because I have

00:24:24.540 more compassion for others, which I didn't have before.

00:24:26.940 Yeah.

00:24:28.400 Go ahead.

00:24:29.340 No, I was going to say, it's funny that, uh, that I was talking to a friend, uh, who's

00:24:35.660 actually been on this show.

00:24:37.300 Uh, and I'm not going to say his name because I don't think this is public information, but

00:24:40.740 he had a huge brain injury like 10 months ago.

00:24:44.100 I hadn't heard from him in a long time.

00:24:45.840 Um, so I text him last night, just randomly saying, Hey bro, what's up?

00:24:50.320 Haven't talked to you.

00:24:51.080 And he's like, well, long story, but I had this injury and I'm still not recovered and

00:24:55.980 I'm not, it's going to take another year for me to recover.

00:24:59.560 And he started telling me all this stuff.

00:25:01.460 And, and dude, at the end, he was like, he's like, dude, it probably won't make any sense

00:25:06.180 to you.

00:25:07.240 He's like, but it was the best thing that ever happened to me because my perspective has

00:25:10.580 changed now and made me a better person this way, this way, this way, this way.

00:25:13.840 And I'm like, actually, bro, I understand perfectly because it reminded me of when I got stabbed

00:25:19.120 in the face and almost died.

00:25:21.440 And like, dude, and I tell people, I'm like, that was the best thing that ever happened

00:25:24.660 to me.

00:25:25.000 If you haven't listened to that, it's on episode one.

00:25:27.040 It's the first episode that we ever did at the show because it's that important.

00:25:32.000 Um, but dude, you know, I tell people that I'm like, dude, yeah. 0.95

00:25:35.720 Getting stabbed in the face, having 160 stitches in my fucking face, permanent nerve damage, can't 0.98

00:25:40.680 smile anymore. 1.00

00:25:42.060 Uh, so you guys are like, Oh, why don't you fucking smile? 1.00

00:25:44.800 It's because my smiles fucked up motherfuckers. 1.00

00:25:46.840 Okay. 1.00

00:25:47.280 I don't, I got, I'm self-conscious about it.

00:25:49.400 It is what it is.

00:25:50.500 You would be too. 0.98

00:25:51.220 If you're half of your face was fucking paralyzed, but like, dude, you know what? 0.97

00:25:55.680 It was still the best thing that ever happened to me by far, by far, because it gave me mental 0.99

00:26:00.840 resilience about fucking everything. 0.99

00:26:02.400 And it taught me how to take the worst possible shit that could happen and make it into an 0.99

00:26:08.160 asset. 0.99

00:26:08.760 Yeah.

00:26:09.080 You know what I mean?

00:26:09.780 But if you were a different type of person, you might've let that define you and it could

00:26:12.520 have, bro, I almost did.

00:26:13.780 And you could have, you know, and that's where this is a really tricky situation.

00:26:16.280 Did you ever hear the story about how I, how it changed for me?

00:26:19.280 I don't know if you heard, dude.

00:26:20.560 So I went through, uh, literally like a year of like severe depression, dude. 0.98

00:26:27.220 Like, like, like kill yourself. 0.97

00:26:28.660 Like I was going to kill myself for sure. 0.99

00:26:30.460 And, uh, I mean, dude, my face was swelled up the size of a grapefruit for a year, like

00:26:35.760 on the side of my head. 0.99

00:26:36.740 It looked like I had a huge fucking tumor. 0.99

00:26:38.220 And, uh, dude, I was walking through this store, uh, the IGA across from where my first 0.99

00:26:44.840 retail store was.

00:26:45.780 And I, I was, you know, dude, when you're like that, when you're, when you have a deformity,

00:26:50.740 people either do one or two things.

00:26:53.400 They either look right at it and they're like, dude, and this is what they would do to me. 0.99

00:26:57.440 They'd say, dude, what the fuck happened to your face? 0.98

00:27:01.640 And I used to always tell people it was a car wreck. 0.99

00:27:03.740 Cause I didn't want to get judged like for being some kind of fucking tough guy or some 0.99

00:27:08.120 shit. 0.99

00:27:08.420 You know what I mean? 1.00

00:27:09.580 Um, but, uh, the other type of person, they just won't even look at you.

00:27:17.000 Like they just look at the ground.

00:27:18.160 Right.

00:27:18.480 Okay.

00:27:18.760 So that happened a lot both ways and very few people wouldn't have a reaction cause it

00:27:24.960 was just, it was bad.

00:27:26.720 Um, and I was walking through this grocery store and there was a lady who had been, um, 0.99

00:27:34.360 well, I was walking down the aisle and we came to the T at the end of the aisle and she

00:27:39.100 bumped into my cart and I had been looking at the ground and I've just figured I wasn't

00:27:43.780 paying attention.

00:27:45.400 Uh, but after I examined the situation later, it was cause I was just down and I was just

00:27:49.680 looked at the ground all the time and, uh, I didn't want anybody to see my face.

00:27:53.760 And, um, so I hit this lady's cart. 1.00

00:27:58.040 I didn't know it was a lady because when I looked up, I couldn't tell if it was a man 0.89

00:28:01.680 or a woman because her face had been completely burned off. 0.97

00:28:05.040 Like, like, you know how like people are burned so bad.

00:28:07.440 All they have is like two holes in their nose like that.

00:28:10.360 And, um, she's wearing like a little, uh, like a little bucket hat, like, uh, I don't 0.61

00:28:15.700 know, like you'd wear to the beach or whatever, you know?

00:28:17.640 And so I looked up and I'm like, oh, sorry.

00:28:19.720 And I looked at her and she looked at me.

00:28:21.840 I couldn't tell if it was a man or a woman.

00:28:23.560 I swear to God, I couldn't tell. 0.99

00:28:25.480 And she goes, dude, what the fuck happened to your face? 0.99

00:28:30.760 And dude, like I knew in that moment, like she knew what I had been. 0.99

00:28:35.040 Like what I was dealing with, like she could see it.

00:28:37.320 And, uh, and dude, we had like a 15 minute conversation.

00:28:41.320 Turns out her family, her, she was the only survivor of a plane crash, a small plane crash

00:28:46.900 that killed her entire family.

00:28:48.020 And she was burnt.

00:28:48.820 That's how she got burned.

00:28:49.840 She missed, she was missing one leg, which I couldn't tell, but she told me about.

00:28:53.720 Um, and, uh, and dude, you know, that as I walked out of the store and it instantly

00:29:01.120 changed my perspective from like, bro, you're, you know, my life is over less than that to 1.00

00:29:07.400 like, fuck dude, you're a bitch, you know, like you're being a bitch and dude, it changed 1.00

00:29:12.440 my life in like a five, 15 minute conversation. 1.00

00:29:15.120 And, uh, and dude, I started realizing all these crazy benefits, like, like Chris and I,

00:29:21.620 my business partner, we would go to these trade shows and nobody knew who we were because

00:29:25.680 we weren't doing any business.

00:29:26.760 We weren't, we weren't like we are now where people, you know, recognize us.

00:29:30.220 Nobody knew who we were, but they would always, they would always remember me because of my

00:29:35.400 scars.

00:29:35.760 They were a lot worse back then.

00:29:37.220 That was 15, 17 years, 15, 16 years ago now.

00:29:41.400 Right.

00:29:41.980 Yeah.

00:29:42.220 2003, 2003, whatever that is.

00:29:44.140 I'm bad at math, unless it's money.

00:29:46.020 I can count money.

00:29:46.960 But, um, the, uh, well, what happened is people be like, Oh dude, you know, Andy, like,

00:29:54.340 you know, and they'd be like, no, we don't, we don't know who you're talking about.

00:29:57.720 And they'd be like the guy with the scar.

00:29:58.620 That's right.

00:29:59.220 They'd be like, Oh dude, you know, that dude who got stabbed in the face and it started working

00:30:03.620 in my benefit.

00:30:04.620 Like it started working.

00:30:05.620 Like people, people remember me and they would, and so, and it's funny because now people

00:30:10.320 are like, well, dude, Andy, you have, you have enough money to get your, your face fixed

00:30:14.000 if you want it.

00:30:14.560 Cause I didn't have the money then to fix it.

00:30:16.160 And I'm glad I didn't.

00:30:17.700 And I, but they're like, why don't you just get it fixed? 0.59

00:30:19.780 I'm like, dude, I would never fucking fix that.

00:30:21.620 Like it's part of who I am now. 0.87

00:30:23.040 Like it's part of my character.

00:30:24.520 It's part of what I am.

00:30:25.420 It's part of my life.

00:30:26.220 It taught me everything I need to know.

00:30:28.480 But you were, but you, you were lucky or fortunate or perhaps you were open enough to have that

00:30:32.640 situation happen to you in the, in the grocery store, right?

00:30:35.620 You were, you were maybe searching for you and realize it and then it happened.

00:30:38.620 And I can't even explain that.

00:30:40.420 I never saw her again.

00:30:41.960 I never like it almost, it sounds weird, dude.

00:30:47.660 I know, but it almost like, I almost sometimes wonder if it wasn't, if it was even real, if it

00:30:52.260 really happened, you know what I mean? 0.87

00:30:53.840 Like, or did like, was that like a fucking ghost or it sounds weird. 0.97

00:30:57.300 Like I know that's not, I'm sounding crazy or an angel or some shit. 0.98

00:31:00.380 You know what I mean? 0.79

00:31:01.180 Yeah.

00:31:01.320 I just hope that anybody that's going through a tough something finds that, whatever that

00:31:05.600 is, right.

00:31:06.120 It finds that thing and helps them propel them forward.

00:31:08.720 Cause you could use these trials and these challenges.

00:31:11.020 You know, we talk about workouts.

00:31:12.260 That's a good example, but this is an extreme example of what you're talking about, but you

00:31:15.720 got to be open and you got to be looking and then you have to be ready to kind of

00:31:19.960 like learn from it and move forward.

00:31:21.720 Right.

00:31:22.160 But it's not as easy as it sounds.

00:31:24.100 No, no, it was, uh, and it wasn't like I was immediately cured. 0.88

00:31:28.700 Like I never struggled with shit, but I mean, dude, it just took it from like a negative 0.98

00:31:33.220 1000 to a fucking positive, you know, one. 0.99

00:31:35.900 Well, to Jason's point, it's a perspective. 0.99

00:31:37.480 Right.

00:31:37.680 Exactly.

00:31:38.280 It's a decision, dude.

00:31:39.420 It's a decision.

00:31:40.420 For me.

00:31:40.760 I mean, I, I mean, I have one, I mean, it's, it's, it's no different.

00:31:44.100 Right.

00:31:44.360 I mean, I broke my leg.

00:31:45.120 Well, dude, it's all this, it's, it, you know, it's, it, we all have that, right?

00:31:49.540 Like you can choose to fight or quit.

00:31:50.920 That's right.

00:31:51.540 You know, and I think the choose to fight mentality is the AMRAP mentality in that sense. 1.00

00:31:55.020 Right.

00:31:55.520 Yeah.

00:31:55.880 For sure.

00:31:56.320 Get back up and understand.

00:31:57.600 Dude, let's talk about that.

00:31:58.940 Like, cause I think it's so important to, to really dive into this, this concept because

00:32:04.060 I think it's unique.

00:32:07.580 Um, I think it's something people need and I think it's something that, that everybody can

00:32:11.320 relate to, uh, seeing why there would be a benefit for them to have it.

00:32:15.120 So tell me how you came up with it.

00:32:17.100 I mean, what is it and how did you come up with it?

00:32:18.760 I mean, it kind of found me, right?

00:32:20.440 So I was at this point, I, I had had, I had my daughter, my wife.

00:32:26.520 So I married my wife and I got together at 15.

00:32:29.220 And so we had known each other for a long time, obviously before we got married.

00:32:32.740 And so I'm with my high school sweetheart.

00:32:34.200 I got my wife, my daughter, I'm competing at the highest level in CrossFit.

00:32:37.500 And then our business had just turned global.

00:32:39.820 And so I'm sitting there and I remember one day, you know, I'm, um, I'm walking down the

00:32:45.080 street with my wife and my daughter and I'm, I'm strolling my wife and my wife asked me

00:32:50.980 a question.

00:32:51.360 She's like, Hey, what do you think about that, Jason?

00:32:53.220 And I just look at her and I was like, I just looked at her.

00:32:55.540 I was like, babe, I'm really sorry.

00:32:57.040 I was like, I wasn't listening to a thing you were saying.

00:32:59.720 I was thinking about walking on my hands at the CrossFit games.

00:33:02.280 Right.

00:33:02.680 That's what I said.

00:33:03.980 And just the look of disappointment on her face.

00:33:06.680 I'm like, if I don't make a change in my life, I'm not going to have this daughter or

00:33:11.300 I'm going to have, you know, I'm not going to have this wife or this relationship anymore.

00:33:14.040 Right.

00:33:14.420 Because I'm, I, my body was one where my mind was somewhere else.

00:33:18.780 And, and so I started reflecting that night and I started thinking, man, I got to change

00:33:23.260 something up.

00:33:23.900 I want to be good at business.

00:33:25.480 I want to be good as a husband and I want to be good or my father.

00:33:28.100 And I want to, you know, win the CrossFit games at that point.

00:33:30.760 It was like 2011.

00:33:32.100 And so I said to myself, how can I do these things?

00:33:34.100 And I remember when I was first introduced to CrossFit, I used to be at the conventional

00:33:39.060 gym for a couple hours a day and I do a rep, a couple sets, you know, check at that point

00:33:44.920 there really was no cell phones, but I'd walk around, bullshit with some people, do another 0.94

00:33:48.620 set, walk around, bullshit with some people, do another set. 0.95

00:33:51.180 Next thing you know, at two hours later, you know, some action happened, but not that

00:33:55.160 much.

00:33:55.860 Then I was introduced to the AMRAP program as many reps as possible.

00:34:01.680 And as we were talking about before we even got on air was like, if I asked someone right

00:34:05.480 now to do as many pushups as he could in one minute, that's all they would do.

00:34:09.820 They wouldn't answer their phone.

00:34:11.300 They wouldn't play with their whatever.

00:34:13.380 They would just be all in on one minute of pushups because it's them against the clock,

00:34:16.920 a quantifiable data point that they're fighting against.

00:34:20.020 So as I was sitting there and I get back from the walk, I said to myself, man, when I was

00:34:23.780 first introduced to the AMRAP and working against the clock, I became so efficient at my workouts.

00:34:29.380 I got more work done in less time and that's what I need to do now.

00:34:32.620 I need to be focused.

00:34:33.780 I need to get more work done in less time because I have the same time of the day, but

00:34:37.220 my business is growing, my family is growing and the competition is getting harder.

00:34:40.560 So what could I do?

00:34:41.440 I could AMRAP the hell out of each focus, right?

00:34:43.700 That's what I told myself.

00:34:45.160 So I started kind of putting pen to paper to this concept and it took me a while to do

00:34:48.620 this.

00:34:49.480 But essentially the AMRAP mentality is based off a few key points.

00:34:54.180 Number one is identify your focus and have a strong why for it.

00:34:59.160 Like, so, so for example, like riding a bike, if you're riding a bike and you're not present

00:35:04.700 and focused, you're going to tip over.

00:35:06.600 So the first step is you got to be focused on whatever you're doing and you need to know

00:35:09.920 why you're doing it in the first place. 0.98

00:35:11.200 You know, if you're, if you're not, if you don't really care about it, when shit gets 0.89

00:35:14.520 hard in business or whatever, you're just going to be like, Oh, next one. 0.92

00:35:17.760 I mean, how many times we know everybody does.

00:35:19.900 Yeah.

00:35:20.300 When it gets tough, it's, it's easy to kind of go away.

00:35:22.400 So the first step is like riding a bike, identify your focus.

00:35:26.300 Then the next step is work hard at it and legit hard.

00:35:29.400 Like riding a bike, you pedal, right?

00:35:32.060 And you got to work hard.

00:35:33.440 And when I talk about hard work, what I'm talking about is roll up your sleeves, old 1.00

00:35:37.660 school hard work.

00:35:38.540 It's work and it's hard.

00:35:40.340 And what I think about on a daily basis idea of earning my confidence.

00:35:44.300 So every day, no matter what I'm doing, if it's going into a business meeting or going

00:35:48.880 into a workout, I need to earn the right to feel comfortable talking about a certain

00:35:53.880 thing, talking about the business, growing the business, or, you know, for example, the

00:35:58.200 CrossFit games at an event came up, I could walk in with earned confidence because I put

00:36:01.500 in decades of hard work to get there.

00:36:03.920 Right.

00:36:04.560 Whereas perceived confidence, which is something else I talk about is completely different.

00:36:08.300 It's like me walking into the, you know, the, the ring with Floyd Mayweather slapping

00:36:12.860 myself in the face a few times and be like, I'm going to knock this guy out.

00:36:15.100 No, that's not going to happen.

00:36:16.540 Yeah.

00:36:16.920 And he's going to walk in.

00:36:18.100 He's going to have the earned confidence because he spent more time punching a bag and other

00:36:21.420 people than I have being alive.

00:36:23.700 Right.

00:36:24.620 And so when we talk about hard work and pedaling, we're talking about earned confidence, right?

00:36:29.640 Then we transition that into switching gears.

00:36:32.060 And just like riding a bike, you got to be focused on what you're doing, like what we're

00:36:35.500 doing right now.

00:36:36.400 We work hard at it.

00:36:37.640 Like we're am wrapping right now.

00:36:39.420 And then throughout the duration of the day, I switch gears like I do on a bike and what they

00:36:42.880 do in a car, right?

00:36:43.820 You're in first gear, second gear, third gear.

00:36:46.000 So as I'm transitioning into my day, maybe in the morning I work out, that's my first

00:36:50.580 gear.

00:36:51.260 Then I see the kids, that's my second gear.

00:36:53.380 But once my first gear is done, I'm no longer thinking about first gear.

00:36:56.680 I'm on to second gear, right?

00:36:58.380 And then after that, then I go into business.

00:37:00.120 And once I'm in the third gear, that's the gear I'm in for X amount of time.

00:37:03.440 And then I shift back to gear one as an example.

00:37:06.220 But when I'm in, I'm in.

00:37:07.340 And when I'm out, I'm out.

00:37:08.340 And I no longer think about the business meeting I just had.

00:37:10.940 That was the point of the business meeting is to be present on that.

00:37:13.820 And then when I'm in my workout, I'm thinking about my workout.

00:37:16.280 And when I'm done with my workout, it's done, right?

00:37:20.600 And so identify your focus, work hard at it, switch gears.

00:37:24.060 And the final step is reevaluate.

00:37:26.760 So when big milestones happen in your life, maybe you get married, maybe you lose a job,

00:37:31.200 gain a job, whatever.

00:37:32.120 You need to reevaluate what your focuses are.

00:37:34.640 And for me, I choose three focuses.

00:37:36.960 Everybody generally has like three things.

00:37:38.360 They have something that makes some money, some type of significant other, family, hope,

00:37:42.680 you know, whatever.

00:37:43.340 And then like a third would be like a hobby or for me, it's my fitness.

00:37:46.520 Maybe for others, it's golf or whatever.

00:37:48.520 And so as time goes on, you might need to reevaluate your focuses because maybe, you know,

00:37:54.200 something happens.

00:37:54.880 So for example, for me, the business kept growing, the family kept growing.

00:37:58.080 I needed to reevaluate and go team instead of individual.

00:38:02.060 Or then when my daughter got sick, that was an easy example of reevaluating my focus

00:38:05.420 and going all in away from competing.

00:38:08.140 So that's basically the AMRAP mentality summarize.

00:38:10.080 I love it, dude.

00:38:10.700 I love it, man.

00:38:11.540 First of all, I love the fact you talk about earning the confidence.

00:38:14.600 I feel like I'm the only person on earth until now that understands that concept. 1.00

00:38:18.920 I'm so fucking sick of hearing all these stupid fucks on Instagram post shit about, 1.00

00:38:25.120 oh, feel good. 1.00

00:38:27.260 Oh, tell yourself you're special. 0.99

00:38:29.140 Well, if you're not fucking special, you're not going to believe it. 0.99

00:38:31.360 You're going to have less confidence because you're lying to yourself. 1.00

00:38:34.180 Yeah.

00:38:34.540 You know?

00:38:35.080 And so, dude, thank you for understanding that and putting that message out there

00:38:39.240 because there needs to be more of it.

00:38:40.580 Well, another example of that just is like YouTube, right?

00:38:43.760 So if I want to learn a new skill, I can go on YouTube.

00:38:46.080 Right.

00:38:46.340 The other day, I wanted to take my son fishing.

00:38:48.800 And so I wanted to find new ways to basically gut a fish.

00:38:52.240 Okay, it's a random example.

00:38:53.540 Yeah.

00:38:53.920 Finally, we get a fish and I go there to gut it. 0.99

00:38:56.000 And I look like a dumbass, right? 0.98

00:38:57.380 I'm sitting there and I'm trying to do like the technique. 0.99

00:38:59.340 I'm trying to remind myself on YouTube.

00:39:00.620 I'm looking at the video.

00:39:01.780 And then some dude comes up and I'm like, I just humbly said, hey, man,

00:39:05.360 I would really appreciate if you could show my son I had to use this technique.

00:39:08.120 He comes in.

00:39:08.900 He takes me through it.

00:39:10.080 And there's no substitute for that confidence he had from so many years of fishing.

00:39:15.380 Right.

00:39:15.780 And then he now taught me.

00:39:17.400 And then I learned.

00:39:19.200 And you can't just watch YouTube videos and expect it to translate completely into real life.

00:39:23.220 It's what I learned from gutting that fish.

00:39:24.500 It gives you a start.

00:39:25.340 It gives you a start.

00:39:26.240 Yeah.

00:39:26.400 It's like tying a tie.

00:39:27.620 Yeah. 1.00

00:39:27.840 I don't give a fuck how many times you tie a motherfucking tie. 1.00

00:39:30.900 Your ass is on YouTube every fucking time. 1.00

00:39:33.420 Oh, dude. 1.00

00:39:33.460 For sure.

00:39:34.380 Tie to tie.

00:39:35.300 I'm that guy.

00:39:36.040 For sure.

00:39:36.120 Yeah.

00:39:36.240 Me too, bro.

00:39:37.000 Because, like, dude, I know how to tie a tie, but I want it to be perfect.

00:39:40.360 Yeah. 0.99

00:39:40.660 You know, I want that perfect double Windsor shit. 0.99

00:39:42.920 Yeah. 1.00

00:39:43.060 You know?

00:39:43.480 So, like, I'm on the – you're laughing because you do it too.

00:39:45.860 Listen, I'm guilty as charged.

00:39:47.520 But, I mean, I was going to – I did a story on this the other day.

00:39:49.780 Confidence is the only gift you can give yourself.

00:39:51.480 Like, you have – nobody can bless you with it.

00:39:53.360 But you have to – it's not – you can't even give it.

00:39:54.740 You've got to earn it.

00:39:55.580 You've got to earn it.

00:39:56.200 Yeah.

00:39:56.420 But, I mean, the way you have confidence when you walk in a room is because you're comfortable

00:39:59.200 with the skills that you possess.

00:40:00.320 That's correct.

00:40:00.700 That's it.

00:40:01.200 You know what I mean?

00:40:07.000 You know, most people operate their entire lives on the perceived confidence.

00:40:12.860 They will go the whole – and then they wonder, like, why do I not feel confident? 0.99

00:40:17.460 Because you're fucking faking it. 0.99

00:40:18.920 Yeah. 0.99

00:40:19.140 I mean, I used to wear a wristband on my wrist that said earned on it.

00:40:23.000 Yeah.

00:40:23.320 And it's because when I got into the depths of the competition, I'm talking 4 a.m.

00:40:28.500 on a bus about to go throw down with some dudes that are ready to throw down.

00:40:31.900 Yeah.

00:40:32.220 I would look at my wrist and it said earned.

00:40:33.920 And that told me, like, no one gave me anything.

00:40:35.720 You're here for a reason.

00:40:36.420 I earned the right on that bus just like every other man on that bus did or end woman. 0.95

00:40:40.180 Yeah.

00:40:40.380 Right?

00:40:40.860 And no one gave us anything.

00:40:42.460 And so, to me, it's a level playing field because we've earned it.

00:40:45.160 And you know what?

00:40:46.220 As a humble person – so, this is cool because it all ties together.

00:40:50.320 Because, dude, to be good at anything, you inherently have to be humble because you have

00:40:56.020 to be able to learn.

00:40:57.360 All right? 1.00

00:40:57.960 So, you could take, like, Floyd Mayweather, who is the cockiest fucker on earth. 0.99

00:41:03.080 That dude is still humble when it comes time to put in the work. 0.99

00:41:06.160 Yeah.

00:41:06.540 Period.

00:41:07.220 He's wanting to learn.

00:41:08.260 He's wanting to get better.

00:41:09.660 He's – and, dude, people don't grasp that concept.

00:41:13.800 So, the cool thing about what we're talking about is, like, when you have earned that place,

00:41:19.780 because you're so used to questioning yourself and being self-aware and saying, am I really

00:41:25.280 good enough?

00:41:25.980 Did I really put in the work?

00:41:27.680 Do I belong here?

00:41:28.760 Because, dude, I feel that way all the time.

00:41:31.280 I know – like, I know anybody who's a high achiever – like, dude, when I go speak

00:41:35.160 and, you know – this is bragging or whatever. 0.99

00:41:39.160 I don't give a fuck. 0.99

00:41:39.900 I'm one of the best fucking speakers in the world. 0.99

00:41:41.660 It's widely known. 0.99

00:41:42.600 Like, that's – I'm known for that. 0.98

00:41:45.680 When I still go to a fucking event and I'm, like, everybody else is chilling and, like, 0.99

00:41:50.980 they're relaxed and shit, dude, I'm nervous as fuck. 0.99

00:41:53.360 Yeah. 0.99

00:41:53.660 You know what I'm saying?

00:41:54.180 Yeah, because you want to deliver a good product.

00:41:56.220 You want to – 1.00

00:41:56.660 I'm thinking, like, fuck, dude. 1.00

00:41:58.180 Am I really as good as what people say I am? 1.00

00:42:00.640 Yeah.

00:42:00.760 Am I really as good as what I think I am? 0.97

00:42:02.400 And I've got to remind myself, yeah, I am, because I fucking earned it. 0.92

00:42:07.260 It's the exact same conversation. 0.95

00:42:09.100 I don't wear a wristband, but I have that same conversation.

00:42:12.700 Yeah.

00:42:13.280 People don't think that, though.

00:42:14.740 Well, so, to back that up, like, I did a speaking event yesterday in Vegas, and when I

00:42:19.580 finished, I just always asked myself, did I reach my potential in that conversation?

00:42:22.980 Right.

00:42:23.120 Did I reach my potential?

00:42:24.300 And so, for me, I had earned the right to be there because someone was willing to have

00:42:28.360 me there.

00:42:28.800 Right.

00:42:29.000 Right.

00:42:29.440 So, someone must have thought I earned it.

00:42:31.000 Right, right.

00:42:31.560 But it still never gets easy because, you know, and this is a blessing and a curse, and something

00:42:35.580 I'm working on in my life is, like, I set up these pillars and these milestones and business

00:42:39.660 and whatever, and then you get there, and sometimes I don't celebrate them enough, right?

00:42:44.160 I'm just on to the next one, and I'm just keep asking myself, right?

00:42:47.240 Just, am I reaching my potential?

00:42:48.500 Am I reaching my potential?

00:42:49.360 I'll never forget, like, we were trying to lock down this deal for a corporate account,

00:42:52.400 and we worked so hard on this deal, and I remember just telling my wife, when we land

00:42:56.080 this deal, when I sign it, you know, we're going to pop a bottle or whatever.

00:42:59.520 Like, I just said, look, we're going to do something.

00:43:00.980 And then it happened, and I'm like, all right, next one.

00:43:03.720 Checkbox. 1.00

00:43:04.020 Dude, fuck. 1.00

00:43:04.640 But I need to get better at that, right? 1.00

00:43:06.200 Because that's something that's hard for me, is I need to get better at celebrating the

00:43:09.180 small wins, because otherwise-

00:43:11.340 I feel like it's going to make me fucking weak, because I see so many people who get 0.99

00:43:15.780 complacent because they won one fucking thing, you know? 0.98

00:43:18.680 And then they celebrate a half victory, or like, right now, we're doing 75 hard, and 1.00

00:43:23.540 I see people being like, 20 days in, and I'm like, fuck you, man. 0.99

00:43:27.360 That's a- you got a long way to go, bro. 1.00

00:43:28.980 Yeah.

00:43:29.460 Like, but I understand, like, you know, there's some validity to them saying that.

00:43:34.060 Like, recognize that, you know?

00:43:35.780 But keep moving.

00:43:37.140 You know what I mean?

00:43:37.680 Because I've seen so many people, and so have you, build amazing companies or do amazing

00:43:42.540 things, and then they start believing their own headlines, you know what I'm saying?

00:43:47.860 And what happens?

00:43:49.140 They lose.

00:43:49.900 Yeah.

00:43:50.080 It happens.

00:43:50.780 And I'm so terrified of losing that I will never let myself enjoy it.

00:43:55.060 You used a phrase the other day that I thought was really good.

00:43:57.780 Acknowledge and enjoy it, but don't over- 0.83

00:43:59.460 Yeah, but I don't even fucking acknowledge it, you know? 0.57

00:44:01.860 That's probably true. 0.67

00:44:02.400 And that's like, you know, what Jason's saying is, what he just said really means a lot to

00:44:07.620 me, because I do need to get better about that.

00:44:10.780 Like, I know I need to get better about it, because it's important, not just- first of

00:44:15.040 all, I think it's much more- it's much more important for other people to be recognized 0.93

00:44:18.460 than it is for me personally, but, dude, I need to have a good fucking time when I'm 0.98

00:44:22.840 kicking all this ass, you know what I'm saying? 0.98

00:44:24.380 And like, and I'm- and I'm honestly, most of the time I'm so on that it's just- it's 0.99

00:44:28.940 just not enjoyable.

00:44:30.000 But this is- I mean, you see this across all winning platforms, right?

00:44:33.100 Winner's mentality is like, you want to go on and continue to win, which is-

00:44:35.740 This is where I, you know, for me personally, as a professional, a father, a fitness enthusiast-

00:44:42.080 Professional what?

00:44:43.540 No, I'm a professional.

00:44:44.800 Everything.

00:44:45.280 Oh, okay.

00:44:45.800 That's what I thought.

00:44:46.480 I just wanted to clarify.

00:44:47.280 You know, when you look at- because I get asked the question most regularly about balance.

00:44:54.680 You know, how do you balance your life?

00:44:55.640 I have three kids under 14 months.

00:44:57.360 I manage a pretty good crew of guys.

00:44:59.800 How do I fit fitness in?

00:45:00.940 Where do you do it?

00:45:01.460 And I always, you know, putting my phone down when I go home to be a dad is like my thing,

00:45:04.840 right?

00:45:05.000 But I want to be the best dad I can be.

00:45:06.520 I want to be the best business person I can be.

00:45:08.380 I want to be the best at fitness that I can be. 0.95

00:45:09.920 What I've learned is it's really fucking hard. 0.88

00:45:13.560 Even in your AMRAP mentality, when you have a winner's mindset, yeah, conceptually, it's 0.98

00:45:18.820 easy to say, go home, set your phone down.

00:45:20.700 But like, there's still work to be done.

00:45:22.700 You do a good job at it, though.

00:45:24.000 I struggle with it, though.

00:45:25.000 Yeah, but you do a good job.

00:45:26.360 But I think a lot of- 0.79

00:45:27.240 Like, it sounds fucked up, but like when I text you at night and you don't text me back, 0.96

00:45:31.940 it actually makes me proud. 0.98

00:45:33.160 Because I'm like, no, seriously.

00:45:34.600 Yeah.

00:45:34.800 Because I'm like, I know that he's doing what is right, and I'm being, you know, like,

00:45:42.220 I want him to do that, you know?

00:45:44.040 And this is the thing, though.

00:45:44.860 The competitive nature in you, you know, I'm highly competitive.

00:45:48.500 So when you look at the competitive nature and the side of, you know, I knew what it takes

00:45:52.380 to get us here, and what it took for us to get here was 20 hours a day.

00:45:56.820 You know what I mean?

00:45:57.220 Always being involved in that phone, always being on the phone, always calling.

00:45:59.760 And so, like, I feel like, you know, when I'm at business, I'm failing at being a dad.

00:46:04.800 When I'm at home, I'm failing at being business, and somewhere in there, I'm trying to be me

00:46:09.500 and close your fitness.

00:46:10.660 Listen, I get that that's probably a struggle for you, but there's, you should never feel

00:46:14.420 bad about that, because I don't see anybody doing any better.

00:46:16.880 No, but I mean, I think a lot of people struggle with that.

00:46:18.980 But it's something you got to take into consideration.

00:46:20.520 I struggle with it, too, and I'm sure a lot of people listening, you know, struggle with it.

00:46:23.400 You have to struggle with it, dude. 0.95

00:46:24.620 With the way you're fucking wired to win, like, it's got to be- 0.98

00:46:28.160 Yeah, and you got to find that balance between you being, like I said, selfish and trying 0.98

00:46:31.040 to pursue your thing, make you find your happiness, and also,

00:46:34.360 being there.

00:46:34.640 And I just think these regular check-ins are super important, which we talked about.

00:46:37.840 You know, I just figure if I'm regularly checking in with myself and just saying,

00:46:40.980 hey, you know, am I doing okay on a regular basis of being X, Y, and Z,

00:46:45.040 well, I'm not going to have these huge epiphanies when I turn 50 and be like,

00:46:47.700 oh, dude, I was really terrible at this, right?

00:46:50.440 But these small check-ins.

00:46:51.480 But, you know, I just wanted to share one note is, like, something that we did really

00:46:55.920 well as a family, and I'm looking to do this for business, is create memories that will

00:46:58.800 last a lifetime.

00:47:00.240 Meaning, I think something that we think about in business is, like, you launch a big

00:47:03.780 deal, and you go ahead and you, you know, go buy yourself a new McLaren, right?

00:47:08.020 Well, okay, that's cool, but what if instead you created some type of thing where you and

00:47:12.700 your key guys go out and go do something that's with their families that everybody will remember

00:47:17.860 forever as, like, the milestone when you hit X?

00:47:20.600 And when my daughter got sick, we told her we couldn't travel for a long time outside

00:47:24.300 the country.

00:47:25.100 And so one of the ways that I motivated her and myself was, hey, baby, when we're done

00:47:29.200 with this whole thing, I'm going to take you anywhere you want to go in the world for as

00:47:32.340 long as you want to go.

00:47:33.520 And the whole time, for that whole three years, it's like, hey, you know, get excited.

00:47:37.480 Where do you want to go?

00:47:38.080 We would take a map.

00:47:38.860 We'd just spin it and hit our hand deck.

00:47:40.140 Oh, we're going to go here.

00:47:40.900 And you end up talking about all these different places?

00:47:42.980 Right.

00:47:43.240 That's awesome.

00:47:43.820 And so we ended up going for, like, five weeks to Europe.

00:47:46.320 We went, like, way over the top.

00:47:48.040 But looking back on it, I'm like, dude, that's exactly what I need to learn how to do for

00:47:52.720 business is set up a milestone and create memories surrounding it where it's not just

00:47:57.300 this monetary thing that comes and goes.

00:47:58.960 Plus, it's great for culture.

00:48:00.200 It's great for culture, too.

00:48:01.340 But that's something that I'm thinking about now is, like, how do we take that for our

00:48:04.240 team?

00:48:04.560 Like, hey, when we hit this milestone, let's go to Hawaii as a group and whatever.

00:48:09.240 No, I love that.

00:48:10.560 Yeah, I love it.

00:48:11.260 But it just relates back to what I was saying with my daughter because we flew the whole family

00:48:14.640 out, right?

00:48:15.160 And so now I will say getting a new car is pretty awesome experience and driving them 0.98

00:48:20.000 every fucking place you go is pretty awesome, too. 0.97

00:48:22.080 Let's be real. 0.99

00:48:22.960 Yeah.

00:48:23.320 But as I get older, I will say there's less value on that than there is like like Saturday

00:48:31.640 when we were out at the farm with everybody. 0.98

00:48:33.760 That was way more valuable to me than fucking any car. 0.99

00:48:36.760 Yeah. 0.99

00:48:37.400 Yeah.

00:48:38.080 Mashing on some dirt bikes.

00:48:39.420 Yeah.

00:48:39.620 Yeah.

00:48:39.900 Yeah.

00:48:40.420 Yeah.

00:48:40.860 And the thing is, is like some good barbecue that, you know, like, you know.

00:48:45.480 But I mean, you look at what makes our culture strong, you know.

00:48:48.480 French fries.

00:48:49.300 Yeah.

00:48:50.120 Like, so I believe that that culture. 0.99

00:48:52.520 I didn't eat any fucking French fries, everybody. 1.00

00:48:54.400 So don't be fucking talking shit on me. 1.00

00:48:56.680 He might. 1.00

00:48:57.460 No, I won't.

00:48:58.460 No, I won't.

00:48:59.120 But I believe that that trust is created through physical torture.

00:49:04.920 Basically, the bond is forged.

00:49:06.020 No, dude. 0.99

00:49:06.560 The fucking the camaraderie aspect is through that. 0.98

00:49:10.060 Like, if you think about like, you know, I use this example all the time when I'm talking 0.99

00:49:13.700 about culture.

00:49:14.600 Like, like, dude, it's funny because like.

00:49:19.400 You know, we talk about what builds real culture.

00:49:22.220 We'll think about what really.

00:49:23.640 How much do you respect the guys that competed with you in your CrossFit games?

00:49:27.040 Yeah, tons.

00:49:27.500 That's why I think every company needs to have. 0.99

00:49:29.160 They're probably some of your closest fucking friends. 0.99

00:49:30.300 Yeah. 0.99

00:49:30.560 But that's why I think every company needs to have a wellness program that does like hard

00:49:34.560 functional training.

00:49:35.320 Dude, Sal.

00:49:35.840 Where were you this morning? 1.00

00:49:36.940 If I'd have known your ass was in town. 1.00

00:49:38.360 So I have a gym at my house and I have a hill. 1.00

00:49:41.340 I live on this massive hill.

00:49:42.980 We call it Death Hill.

00:49:43.580 Oh, I would love to see that so that you would throw up. 0.98

00:49:45.900 That's fine. 0.52

00:49:46.520 That's fine.

00:49:47.260 Do some intervals.

00:49:47.940 Well, yeah.

00:49:48.340 So my thing is, it's funny that you do AMRAP.

00:49:51.480 I train EMOMs. 0.96

00:49:52.740 Oh, EMOMs are great. 0.99

00:49:53.580 For those who don't know, that's every minute on the minute training, which is

00:49:57.120 exceptional.

00:49:58.400 But I think every company, like what we do with different companies worldwide is we

00:50:02.320 bring a coach which facilitates this community and bonds are great.

00:50:07.320 I think every company shows functional training.

00:50:09.020 It's funny you said that.

00:50:10.220 So I was giving a talk on culture recently to a bunch of multimillionaire entrepreneurs.

00:50:17.340 I mean, everybody in the room owned a business and made an excess personally of $500,000 a

00:50:22.820 year.

00:50:23.480 Okay.

00:50:23.760 You had to have that to even get in the room.

00:50:26.080 And they're like, well, what is the best thing we could do to culture? 0.99

00:50:28.800 And I said, buy a fucking tank, buy a sled, buy some workout shit, go out in the parking 1.00

00:50:35.180 lot every day at four o'clock and do a fucking workout with your team. 1.00

00:50:38.080 Grab some dumbbells. 1.00

00:50:38.980 That's right.

00:50:39.460 Yep.

00:50:39.640 And dude, they're like, everybody was like, they're like, yeah, but what is, what is it

00:50:44.500 really?

00:50:45.080 I'm like, I'm telling you what it really is.

00:50:47.240 You go out and sweat and bleed and struggle together and throw up together and respect

00:50:51.600 is formed.

00:50:52.260 Culture is built.

00:50:53.400 You know, if you think about the best team, the best culture we've ever had in our lives

00:50:57.580 being athletes, it was whenever you're playing sports in high school and everybody's out 0.99

00:51:02.280 there in the summertime before they, you know, fucking started really being, dude, fucking 0.99

00:51:10.880 pussified for a better, lack of a better term, about two a days. 0.99

00:51:14.440 Now it's like, you know, you can only work out for 30 minutes outside in the heat. 1.00

00:51:18.180 Get the fuck out of here. 0.99

00:51:19.280 Dude, we were out there for three hours, twice a fucking day in 110 degree heat in summertime. 1.00

00:51:23.260 And I don't know if you know about summertime in St. Louis, but it's hot as fuck. 0.99

00:51:27.000 Okay. 0.99

00:51:27.520 And humid.

00:51:28.040 Yeah.

00:51:28.300 And humid. 0.97

00:51:28.820 It sucks.

00:51:29.460 But like, dude, those people that I did those two days with still have my respect today. 0.93

00:51:36.240 Still.

00:51:36.940 Yeah.

00:51:37.320 And what it does, it breaks down the corporate veil.

00:51:39.560 And so we've seen, you know, we'll have the president of a major company next to the

00:51:43.100 intern and, and your presence throwing up.

00:51:45.660 Yeah.

00:51:46.040 Right.

00:51:46.480 If the president is doing burpees and the interns doing burpees, I don't care who you

00:51:49.840 are.

00:51:50.060 It's hard for both of you guys.

00:51:51.580 Yeah.

00:51:51.900 And there's something to be said about that, where that shared suffering.

00:51:54.940 And, and, you know, I think that's something that we really bring to the corporate wellness

00:51:58.340 environment that I think is unique is that it's not just gone are the days of just a

00:52:02.200 treadmill and elliptical with headphones in, we need to start creating culture around this

00:52:06.480 time.

00:52:07.000 Right.

00:52:07.120 And a great way to do that is by having a coach.

00:52:08.880 Absolutely.

00:52:09.400 So I think you're right in identifying trust though, because it's when you do all that

00:52:12.520 stuff, like when you're really pushing yourself and you're, and you're suffering, you're

00:52:17.300 vulnerable.

00:52:18.020 Very vulnerable.

00:52:18.600 You're vulnerable.

00:52:19.180 The best thing.

00:52:19.700 I mean, I do one of the best workouts I had here was when Mark Bell was here.

00:52:23.320 Remember when Mark was here?

00:52:24.400 Yeah. 0.96

00:52:24.700 We fucking got after it, dude, that day. 0.99

00:52:26.480 That was a hard workout. 0.99

00:52:27.220 Yeah.

00:52:27.540 And I pushed a sled more times than he did.

00:52:28.780 I wouldn't let him. 0.98

00:52:29.240 There's no fucking way I was going to let him beat me. 0.99

00:52:30.300 I pushed it as many. 0.99

00:52:31.400 I didn't push it more.

00:52:32.100 No way I was going to let him beat me.

00:52:32.780 But I will give him this because I'm not like that sort of an athlete. 0.97

00:52:36.020 So like, dude, I was really fucking struggling. 0.98

00:52:37.880 Like I, I don't do that shit, but I'm like, dude, I'm not going to fucking say no. 0.99

00:52:42.640 You know what I mean? 0.99

00:52:43.740 And dude, he ended up coming.

00:52:45.140 I ended up falling on the ground.

00:52:46.460 Do you remember?

00:52:47.060 Yeah.

00:52:47.280 I ended up falling on the ground, dude.

00:52:48.820 And like I was dying and he came over and he's like, dude, he's like, you're getting the

00:52:52.740 fuck up and we're doing at least three more of this. 0.87

00:52:57.220 And we did it, but that's this morning, like, so I, but this is my core, man. 0.99

00:53:00.520 That's what I love to do.

00:53:01.420 I love to get my guys.

00:53:03.080 I love, but it was good for the team to see that.

00:53:04.940 Yeah.

00:53:05.220 You got to break them and you got to see where they break and you got, your trust is built.

00:53:08.100 Like, are they working hard?

00:53:09.300 What's cool about it is dude, like I know like physical toughness, like when we're talking

00:53:14.660 about pushing yourself physically, like I know that a lot of the dudes here in this office

00:53:20.080 are way tougher than me.

00:53:21.780 So it's cool for them to see.

00:53:24.220 And I don't have a problem with them seeing that because I want them to feel good about

00:53:27.980 how they are.

00:53:28.720 Yeah.

00:53:29.120 It's cool for them to see like the guy who comes in and, you know, kind of directs them 1.00

00:53:33.400 in their careers to fucking where they can kind of beat me at that shit. 1.00

00:53:37.600 You know what I mean? 1.00

00:53:38.140 The other day we took our head managers to the ocean and now we live in California.

00:53:42.100 It's a little bit different, but we took our managers from there and we all just went

00:53:45.060 to the ocean.

00:53:45.680 Right.

00:53:46.040 And I just wanted them to get a little bit uncomfortable now in workouts.

00:53:49.800 They work out all the time.

00:53:50.840 So of course they're comfortable in a hard workout, but I had to take them outside that

00:53:54.320 a little bit, you know, 5% and take them into the cold ocean in Santa Cruz was a really

00:53:59.080 great learning experience, not because of the coldness, but because we all did it together.

00:54:03.760 We all walked in together and you found little groups where maybe someone was a little bit

00:54:07.060 more intimidated.

00:54:08.100 Someone else came up and kind of like rose, you know, then afterwards the bonding experience

00:54:12.700 of that shared suffering, I think is critical.

00:54:14.200 And you could find so many different ways to do that as an organization, but generally

00:54:17.800 physical, it seems to be the easiest thing.

00:54:21.520 Yeah.

00:54:21.680 And it happens with the least amount of time and effort.

00:54:23.600 Yeah.

00:54:23.920 Like let's be real.

00:54:24.720 It gets the job done quick.

00:54:26.660 Yeah.

00:54:26.840 I mean, I think about that a lot with my kids, like with my kids, they can't see me working

00:54:30.620 hard, flying to St. Louis to come meet with you guys or being in like, they can't see

00:54:35.180 that.

00:54:35.380 And they don't care about me answering emails.

00:54:36.920 Oh yeah.

00:54:37.080 Dad's grinding on my answering emails.

00:54:38.980 Right.

00:54:39.440 Even though it's the hardest thing you do.

00:54:40.500 Yeah. 0.99

00:54:40.820 But, but, but when my kids come into the garage and they see me busting my ass, like 0.99

00:54:45.540 they must, something must trigger in them to be like, okay, like I get it. 0.99

00:54:49.980 That's hard work.

00:54:50.760 Yeah.

00:54:50.900 Hard work.

00:54:51.540 Yeah.

00:54:51.880 Yeah.

00:54:52.080 And so that's important for me, um, to instill that, uh, work ethic through just like organic

00:54:56.600 ways with them.

00:54:57.440 Yeah.

00:54:57.660 Well, I love that dude.

00:54:58.820 Me for, from professional side of it.

00:55:00.600 Like I love watching who breaks and I love watching who steps up and I love watching that

00:55:04.780 you're watching.

00:55:05.660 You know what I like watching dude?

00:55:06.860 I like watching dudes who break and still get up.

00:55:09.840 Yeah.

00:55:09.920 It happened today.

00:55:10.440 So, so what happens is we do a 30 minute EMOM.

00:55:12.580 You get everybody rocking and I have this hill.

00:55:13.800 It's three miles.

00:55:14.480 It's run. 1.00

00:55:15.000 Like they, you know, they go out, they fucking puke. 1.00

00:55:17.140 They're dying. 1.00

00:55:17.960 Happened today.

00:55:18.560 Two minutes later, they're back in.

00:55:20.280 And we're going to hire that kid. 1.00

00:55:21.140 I love that shit. 1.00

00:55:21.880 I watched him do it. 1.00

00:55:22.520 Yeah.

00:55:22.880 That was cool.

00:55:23.600 Kid came, you know, I have a gym.

00:55:24.880 He came, he puked, he's puking in my yard. 0.99

00:55:27.260 Time to go run the hill and gets his ass up, gets on that hill. 1.00

00:55:30.700 Fuck yeah. 1.00

00:55:31.120 And he was struggling. 1.00

00:55:31.780 He's laboring.

00:55:32.620 And it's 780 feet of climb in three miles.

00:55:34.900 It's a lot of climb.

00:55:35.420 But how does that translate?

00:55:36.260 Right?

00:55:36.460 Like you, you see this guy, he gets there early in the morning.

00:55:39.000 So now he's, he shows a commitment to get there.

00:55:41.400 Right?

00:55:41.800 Yeah.

00:55:42.040 He's putting himself in an uncomfortable position because now he's with the boss.

00:55:44.780 He probably doesn't do this kind of stuff that often, but yeah, he's willing to do

00:55:47.700 that.

00:55:47.820 And how does that translate into him packing bags?

00:55:49.640 It probably translates really well.

00:55:50.980 A lot.

00:55:51.260 He didn't back down.

00:55:52.140 So I know he's got some character.

00:55:53.300 Yeah.

00:55:53.460 He's got some character.

00:55:54.440 You know, he's going to be able to, you know, that dude's going to be able to take direction

00:55:57.760 because he's mentally tough.

00:55:59.000 Yeah.

00:55:59.180 You know what I'm saying?

00:56:00.200 I mean, if you've been listening to this conversation, that's the biggest thing with

00:56:03.160 employees, dude, you get new employees, you try to coach them now and they're getting 0.95

00:56:06.340 their fucking feelings hurt and you're like, oh, this isn't for me. 0.99

00:56:09.860 What the fuck is for you then? 1.00

00:56:11.280 You're going to go to McDonald's, cook fucking fries and nobody gives a fuck about you. 1.00

00:56:14.880 I'd like to put an asterisk on some of this conversation though. 1.00

00:56:17.200 So for some people have been listening to this and they're getting all fired up on

00:56:19.680 fitness because obviously the three of us, we could talk about this all day.

00:56:22.780 Yeah.

00:56:23.280 I think it's really important for people to recognize that. 1.00

00:56:24.980 I'm just saying I'm not working out with you motherfuckers. 0.99

00:56:26.440 Let's just make that clear. 0.99

00:56:27.360 But we don't need to be fit for today or tomorrow or the next day.

00:56:30.240 We want to be fit for life.

00:56:31.660 So if you could just start off like just by 10 minutes a day, just walking and then transition

00:56:36.260 from there from some functional movements and hit me up.

00:56:40.000 We'll find ways.

00:56:40.860 We have a ton of programs available, but I just think it's really important for people to

00:56:44.420 recognize that if you're sedentary right now, going out for a walk or doing five burpees

00:56:50.240 is better than nothing.

00:56:51.220 I think that's really important because we're talking about throwing up in hillspring.

00:56:53.940 Bro, it gets easier quick.

00:56:55.780 It gets easier quick.

00:56:56.940 I was telling people, I think we did a YouTube video on this. 0.96

00:56:59.960 Dude, I was 350 fucking pounds and when I lost 80 pounds, I put an 80 pound vest on and 0.96

00:57:06.220 tried to do the walking I was doing before. 0.98

00:57:08.580 I could barely do it, dude.

00:57:09.740 Dude, it's...

00:57:10.500 Yeah, you're at that.

00:57:11.180 Remember that?

00:57:11.760 Like Tyler sitting over here, like, dude, I was dying.

00:57:14.780 I couldn't believe I was able to do that when I was 350.

00:57:17.600 You know what I mean?

00:57:18.260 Yeah.

00:57:18.960 But it gets easier quick.

00:57:20.800 Well, and you said, I mean, this is the thing about complacency or comfort, right?

00:57:23.760 Like you can, in order to be successful, at least in my opinion, in order to be successful

00:57:27.260 in life, you have to push your boundaries a little bit further every day.

00:57:30.280 Every day.

00:57:30.900 You don't have to set, you know, I'm going to do 50 Ironmans in 50 days.

00:57:34.440 Right, right, right.

00:57:35.180 It's a little bit more and a little bit more.

00:57:37.600 And I can tell you...

00:57:38.400 But it's an honest little bit more.

00:57:40.400 Correct. 0.99

00:57:40.660 See, because a lot of people say that, but then when it comes time to pay the fucking toll, 0.98

00:57:44.880 they won't push that little bit more. 0.95

00:57:47.240 Well, for me personally, like one of the greatest things I ever did, and everybody's story is

00:57:52.160 pretty well known around here, is, you know, I signed up for an Ironman, for me, half Ironman.

00:57:56.300 And for me, like it scared the shit out of me and it held me accountable, but I had to

00:58:01.040 push a little bit further every day, like just a little bit more every day.

00:58:03.660 And I had a plan and I had to do it.

00:58:05.100 And I remember I had to get in the water and the water ended up scaring me and I got

00:58:08.740 uncomfortable.

00:58:09.280 I thought, dude, I thought I was going to drown and die and like all these things that happen.

00:58:12.100 And when I crossed that finish line, dude, I got emotional because of the connection

00:58:15.820 that I had with myself, knowing that I put in the work, knowing that I've overcome these

00:58:19.640 challenges and these fears and these things.

00:58:21.160 And so now I'm like passionate about going out and having people stretch their limits.

00:58:25.460 And we got 80 people going to do Chattanooga this year because of my personal, what it

00:58:30.340 did for me mentally, professionally, and personally.

00:58:33.080 Oh, dude, you passed your own test.

00:58:34.760 Yes, because I put myself to it.

00:58:36.360 You know what I mean?

00:58:36.700 I took my program.

00:58:37.560 And a lot of people are afraid of that, right?

00:58:39.320 Like, like I made a, like I did a half marathon last weekend because I had made a commitment

00:58:42.920 to do it and I did it.

00:58:44.040 Did I want to do it?

00:58:44.800 No. 1.00

00:58:45.340 Fuck no. 1.00

00:58:45.940 I don't want to run 13 miles and I don't want to do the marathon. 1.00

00:58:48.520 I did it last Sunday too.

00:58:49.380 We got a lot in common, dude.

00:58:50.400 Yeah, we're going to both go to Mexico.

00:58:52.180 But I, but I think what's, what's, what's really important for people to recognize is

00:58:54.900 that by setting up these pillars, these milestones, it gives you a chance and you can't be afraid

00:58:59.440 of that failure.

00:59:00.160 And I think what happens is when you set these bogeys, I think a lot of people, they don't want 0.81

00:59:04.980 to set the bogeys because they're afraid of not reaching their whatever and being

00:59:08.940 judged by other people.

00:59:10.100 But to me, it's like, you know what?

00:59:11.700 Every single person who signs up for something, I got a lot of respect for them because they're 0.98

00:59:15.460 putting their shit on the line and they're going out there. 0.98

00:59:18.440 They might win, they might lose, but you know what? 1.00

00:59:20.880 If they're better than the person that doesn't do anything at all.

00:59:23.000 And I think that's really important is like not to be afraid of just putting yourself out

00:59:26.480 there.

00:59:26.600 Like I'm competing in a month in an event called the legends event for at rogue fitness.

00:59:31.140 And they're bringing all like the OG CrossFitters out there.

00:59:34.600 And you know, like, am I nervous about it?

00:59:38.340 Yeah.

00:59:38.780 I haven't competed in a while, but you know what?

00:59:40.340 I'm okay with that.

00:59:41.240 Like it gives me something to train for.

00:59:42.900 And more importantly, it allows me to one way or another, I'm going to learn something

00:59:46.580 from that experience, right?

00:59:47.560 Because I'm putting myself out there and people could judge me all they want by my

00:59:50.300 performances, but guess what?

00:59:51.800 You're not out there on the floor.

00:59:53.040 Where are you?

00:59:53.340 Yeah.

00:59:53.520 That's right.

00:59:54.000 And I think that's really important is, is, and anybody could do that in any way.

00:59:57.100 They could just go sign up for a local 5k.

00:59:59.120 Who knows?

00:59:59.760 Yeah.

01:00:00.040 That's how it started.

01:00:00.820 You don't need to go too crazy.

01:00:02.660 Well, no, I mean, you know, it's cool about what's funny about like doing a half Ironman

01:00:07.220 is I, it's one of the biggest accomplishments for me, for me professionally.

01:00:12.780 Okay.

01:00:13.180 Or excuse me, athletically.

01:00:14.540 I played professional baseball, I was a high level, you know, athlete. 0.99

01:00:18.360 I don't give a shit about baseball. 0.99

01:00:19.820 I put myself out. 0.99

01:00:20.760 I conquered this challenge.

01:00:21.740 And we, you know, I always thought, I always thought everybody asked me my time.

01:00:24.820 Nobody asks you what your time is.

01:00:26.260 Yeah. 0.99

01:00:26.460 It's ask if you fucking did it. 0.99

01:00:27.500 It's like you finished. 1.00

01:00:28.500 Oh, you did that?

01:00:29.120 Oh, that's cool.

01:00:29.820 Yeah.

01:00:29.960 So like, don't be afraid.

01:00:31.760 Don't be afraid to fail.

01:00:32.680 It's okay.

01:00:33.340 Yeah.

01:00:33.620 You're going to try new sports.

01:00:34.600 Like I'm a big fan of jujitsu.

01:00:36.100 I'm a huge advocate for it.

01:00:37.560 Cause it's just so, you get so comfortable with the uncomfortable.

01:00:41.240 So that's life.

01:00:42.280 Yeah.

01:00:43.000 Are you, you roll?

01:00:44.000 Yeah.

01:00:44.480 Do you really?

01:00:44.980 Yeah.

01:00:45.160 I'm a big, I'm a big, big fan of jujitsu.

01:00:47.380 I think that'd be a fun thing to do.

01:00:48.800 Yeah.

01:00:49.260 I've been wanting to do that.

01:00:50.200 I do as well.

01:00:50.560 Yeah. 1.00

01:00:50.720 I mean, that's another thing if, you know, you want to come get your ass kicked? 1.00

01:00:54.420 I was talking to you, Vaughn. 1.00

01:00:55.340 No, I'm talking to you.

01:00:56.100 I'm all right.

01:00:56.460 We already know who the office champ is.

01:00:58.260 Oh yeah, we do.

01:00:59.340 Go ask everybody.

01:01:00.880 Yeah.

01:01:01.100 Make sure you find a good coach if you're going to be doing jujitsu.

01:01:02.780 Hey, I'm a green belt.

01:01:04.640 And what?

01:01:05.000 I'm a no belt.

01:01:06.280 Karate.

01:01:06.740 I am.

01:01:07.520 I was going to say, there's no green belt.

01:01:08.680 I was in sixth grade.

01:01:11.400 I took karate for two years.

01:01:12.960 I'm a green belt.

01:01:13.800 Yes.

01:01:14.180 So the kids' belts are different from the adult belts.

01:01:16.580 Right.

01:01:17.240 But I'm just saying, like, there's no, because when you said green belt, there's no green

01:01:21.580 belt in the adult category.

01:01:22.920 No, it's not.

01:01:23.680 It wasn't jujitsu.

01:01:24.620 Off green.

01:01:24.960 It was just karate.

01:01:26.500 I'll send you a picture.

01:01:27.700 All right.

01:01:28.080 Send me a picture.

01:01:29.580 I got some chicks. 1.00

01:01:30.100 Vaughn's going to the fucking karate store after the fucking podcast. 1.00

01:01:33.500 No, he's going to have Tyler. 0.99

01:01:34.300 Hey, man, can you Photoshop this?

01:01:35.560 Do you have any green belts?

01:01:37.180 Yes, they're 13 inches long.

01:01:39.100 Well, do you have one in man size? 0.93

01:01:41.240 I'll die one for you. 0.97

01:01:42.400 Yeah. 1.00

01:01:43.480 Oh, man.

01:01:44.620 Yeah, dude.

01:01:47.320 I love the AMREP mentality.

01:01:50.260 It's such a good concept.

01:01:52.320 It aligns with a lot of the stuff that I believe as well.

01:01:55.320 A lot of the concepts that we talk about in 75 Hard as well.

01:01:59.800 But, you know, I think the most important thing that people have to understand is that

01:02:05.020 your character is your character.

01:02:06.580 And you have to build that.

01:02:08.480 And you have to build your character.

01:02:10.420 And your character will reflect in all areas of your life.

01:02:13.040 You know, a lot of people will discount one area for another area.

01:02:17.180 Like I was saying in the beginning, you know, they'll say, oh, yeah, I'm making millions

01:02:19.780 of dollars. 1.00

01:02:20.280 Yeah, but you're a fucking fat piece of shit. 1.00

01:02:22.520 You know what I'm saying? 1.00

01:02:23.580 That's not success.

01:02:25.360 You know, success is giving your character and your values and applying them in every area

01:02:31.740 of your life.

01:02:32.700 And that's why I love what you talk about with this, because I think it's highly needed.

01:02:38.540 Yeah, I'm excited for you to dive in.

01:02:39.920 Yeah, I brought Andy.

01:02:41.460 I didn't realize we're going to have a crew today.

01:02:43.100 Where is this book available, by the way?

01:02:44.720 So the book, you can go to JasonKleepa.com.

01:02:47.220 That's my website.

01:02:48.200 You can go to JasonKleepa Instagram.

01:02:50.060 It's also on Amazon, right?

01:02:51.400 So it's on Amazon.

01:02:52.140 It's on Audible.

01:02:52.820 It's on e-book.

01:02:53.600 Where would you rather people buy it from?

01:02:55.260 I mean, if you go to JasonKleepa.com, that'd be awesome.

01:02:59.380 I don't really care.

01:03:00.560 Yeah, because they're going to buy it. 0.99

01:03:01.900 I mean, dude, you're going to sell some fucking books. 0.99

01:03:03.720 I'm just saying. 0.99

01:03:05.240 And guys, you should, because I think after you've listened to this man speak, you're

01:03:09.780 understanding why he has been so successful in all these different areas, his family,

01:03:16.360 his business, and physically, he's got a bulletproof mindset.

01:03:20.700 And I think it's something that people need to start consciously working to develop.

01:03:28.660 You know, there's programs out there for how to get fit.

01:03:32.320 There's programs out there.

01:03:33.400 You can go see a counselor for your relationship or read a book about how to be a good example 0.98

01:03:38.320 for your kids or read a book on how to make more money and all this other shit. 0.98

01:03:44.460 But what nobody's fucking teaching is how do we build the building blocks that all that 0.99

01:03:49.920 other shit will be built upon organically if you just had them? 0.98

01:03:53.560 You know what I mean? 1.00

01:03:54.360 Yeah.

01:03:54.560 And segmenting out the day effectively is what I think about.

01:03:57.300 Like, how many people do you know that are super busy and never get anything accomplished?

01:04:00.880 Most of them.

01:04:01.760 Yeah.

01:04:01.900 And so for me, it's like they're getting 80% there.

01:04:04.100 And this is a great example.

01:04:05.120 You know, you're answering emails.

01:04:05.800 Well, that's because they're working to be efficient instead of working to be effective.

01:04:09.600 Yeah.

01:04:09.940 It's a completely different concept.

01:04:11.720 You know, you're answering emails and all of a sudden you get distracted by something.

01:04:14.000 And then by the time you come back, your brain needs five, 10 minutes or whatever to get

01:04:17.000 back into the zone instead to start a timer, get after it and then switch it up.

01:04:20.180 You know, that's why a lot of people like I'm never more productive than when I'm on

01:04:23.080 an airplane with no wife, with nothing.

01:04:25.020 I mean, you're just focused.

01:04:26.480 Imagine if you take that airplane focus in each thing you're doing in your life.

01:04:29.500 Right.

01:04:30.240 And that's, that's something I think about a lot.

01:04:32.480 Yeah, I do too, man.

01:04:33.520 I do too.

01:04:34.060 And I'm working.

01:04:34.600 How old are you?

01:04:35.540 33.

01:04:36.120 Yeah. 1.00

01:04:36.580 Fuck, dude. 1.00

01:04:37.440 You figured out, done a lot. 1.00

01:04:38.640 Well, dude, the thing about me at 33 is like I started competing professionally in CrossFit at

01:04:42.360 21, 22 and then, you know, with, with my daughter getting sick when I was like 30, 29,

01:04:47.500 I mean, dude, those are like certain life situations that like, you know, they accelerate

01:04:51.360 that process.

01:04:51.820 Yeah, they kind of, you know, you got to man up.

01:04:53.760 It took me a long time to figure out or to come up with the idea of, of, of actually

01:04:59.380 I did it organically without knowing I was doing it on accident.

01:05:04.860 If that makes sense.

01:05:06.280 It took me a long time to put my finger on what it was that I was doing that other people

01:05:11.780 should also be doing.

01:05:13.120 Does that make sense?

01:05:14.120 Yeah.

01:05:14.560 And, uh, and dude, that's, you know, this message, I, I, I'm going to start reading this

01:05:19.840 book tonight, uh, because I'm excited to, to dive into it, man.

01:05:23.580 And, you know, I, I get, you know, I get, um, it, the, the whole idea with the book is

01:05:28.300 like, it started off as being like an anti hack book.

01:05:31.360 Cause like I traveled a lot for a long time before my daughter was born.

01:05:35.020 I would travel a couple hundred days a year cause we were opening up locations all over

01:05:38.080 Asia, right.

01:05:38.960 Like from Singapore to Thailand to China, whatever.

01:05:41.460 And every time I went to the bookstore, I'd get all fired up to go find a new book.

01:05:45.340 And I would be let down because oftentimes it would be like work less, get paid more

01:05:49.400 or just be filled with, or just be filled with a problem or be filled with pages for

01:05:54.260 that, for the author to try and put more pages to try and make more money.

01:05:57.820 Yeah.

01:05:58.140 And so when I set out for this book, I was like, I'm going to put out the, what I see,

01:06:00.940 which is when you roll up your sleeves, get to work, then the results come.

01:06:03.840 And then after my daughter got sick, kind of transformed the book a little bit.

01:06:06.840 But I mean, the intention of this book is to be a short, effective read that I didn't

01:06:11.120 want to add words just to try and make money.

01:06:13.080 Like, you know, the most successful author out there right now, besides like a JK Rowling

01:06:17.840 is Seth Godin.

01:06:18.660 Seth Godin writes books just like this.

01:06:20.220 Yeah. 0.99

01:06:20.500 You know, they're a hundred pages long, but they're fucking, they're worth a thousand 0.99

01:06:25.340 pages of a regular book. 0.99

01:06:26.700 Yeah.

01:06:26.880 You know, and I, I, I, I'm excited.

01:06:29.080 I love books like that.

01:06:30.180 Guys, we will throw up a link to Jason's book on the, uh, andyfrustella.com website.

01:06:34.840 And just for your information, cause people sometimes ask this, his last name is spelled

01:06:40.260 K H A L I P A. Is that your social?

01:06:43.860 Just Jason?

01:06:44.380 Yeah.

01:06:44.500 Jason Klippa.

01:06:45.280 Yeah.

01:06:45.500 All right.

01:06:45.900 I'm most active on, uh, on Instagram.

01:06:47.940 Great.

01:06:48.340 What's next for you, bro?

01:06:50.600 Uh, well, my wife and I are, are hugely inspired by, uh, raising awareness and money for pediatric

01:06:55.320 cancer.

01:06:55.740 Um, I'm going to use this opportunity to plug, uh, be the match.

01:06:58.860 Um, if you have not cotton swabbed for, um, bone marrow, um, look, you could really change

01:07:04.340 somebody's life.

01:07:05.000 And so all you gotta do is just go to be the match.org or.com, whatever, and have them

01:07:09.260 send you out of this kit.

01:07:10.140 You simply swab your mouth.

01:07:11.720 And if you match somebody, the problem with bone marrow transplants is especially if you're

01:07:15.860 ethnically diverse, it's really hard to find a match.

01:07:18.500 So the bigger we make this net, the more you can impact people.

01:07:21.400 And it's not hard to donate your bone marrow and it could really change somebody's life.

01:07:24.920 So I'm, I'm, I'm motivated on, I'm building awareness for pediatric cancer.

01:07:30.220 I'm using my platform and raising money to support families.

01:07:33.520 And, uh, and so moving forward though, you know, I want to get back to, you know, building

01:07:38.600 a business and, and reach our potential, you know, like right now we have quite a bit of

01:07:42.060 employees.

01:07:42.500 How do we grow that?

01:07:43.500 But, but do more with less, do more with the same amount of people, optimize the business

01:07:47.940 and, um, you know, take opportunities that come, stay flowing.

01:07:51.580 Right.

01:07:51.900 I love it, man.

01:07:52.740 Love it.

01:07:53.120 You having fun?

01:07:54.080 Dude.

01:07:54.320 Yeah.

01:07:54.480 I'm having fun.

01:07:55.040 I mean, I can feel it.

01:07:55.760 I can feel that you have fun.

01:07:56.960 Well, I'm pretty fired up on, I'm pretty fired up in general.

01:07:59.440 Yeah.

01:07:59.680 Right.

01:08:00.280 And, uh, you know, I like, I like what I do for a living.

01:08:02.340 You know, I got into this thing, you know, the, the day I chose to open up a gym, I graduated

01:08:06.440 from Sanctuary university, which is like a four year university where I live.

01:08:09.440 And, uh, the, the, the, the common path would have been get a finance job, get a whatever

01:08:14.420 job.

01:08:14.960 But I, but I went to this one interview and the woman, I'll never forget.

01:08:18.340 She's like, Hey, I really liked you, but I'm going to move you.

01:08:20.860 But before I move you on to the next round, I need you to go ahead and wear a nicer suit.

01:08:25.020 Right.

01:08:25.580 Cause I had been wearing like a kind of like a sport jacket, but I wasn't rich enough to have

01:08:28.680 like a suit.

01:08:29.160 Yeah.

01:08:29.680 And I'll never forget.

01:08:30.380 That was the last word she said.

01:08:31.280 I just looked at her.

01:08:31.720 I just nodded my head. 1.00

01:08:32.320 I'm like, fuck what? 1.00

01:08:34.920 And so I left and I called my dad. 0.99

01:08:36.280 I was like, Hey, look, you know, I need to do, I need to follow my passion, you know,

01:08:39.860 do something that I have a lot of experience in.

01:08:41.920 I have earned the confidence to know what I'm getting into.

01:08:44.700 Um, frankly, I probably could have done more to learn before I opened the business, but

01:08:48.080 back then I was able to do it.

01:08:49.540 And it was after that interview that I said, Hey, I'm going to do what I love for a living.

01:08:52.640 Let's get after it.

01:08:53.360 And I'm still doing that today.

01:08:54.200 So to me, it's a blessing.

01:08:55.600 And then the fact that my family's healthy, like, dude, what else?

01:08:59.160 What the hell am I going to complain about?

01:09:00.600 How else are you going to be winning?

01:09:01.620 Like, right, exactly.

01:09:03.620 Especially after going through what you guys have been through, man.

01:09:06.740 I don't have any kids, so it's hard to imagine, but I think of it like with one of your kids,

01:09:12.280 you know, it's one of Sal's kids.

01:09:14.100 Um, you have lots of kids.

01:09:15.700 I do, but, uh, but it's different, I guess, you know, it would be different if it was one

01:09:21.900 of your kids.

01:09:22.600 I couldn't even imagine.

01:09:24.220 I couldn't even imagine.

01:09:25.140 Yeah.

01:09:25.380 Like I, you talk about like when you're talking about.

01:09:27.580 We figured it out though.

01:09:28.020 Um, yeah, well, when we talked about, you got emotional outside of thing, like I'm getting

01:09:31.600 chills cause I, I just, I couldn't imagine that conversation.

01:09:34.180 Yeah.

01:09:34.500 And you know what though?

01:09:35.140 You step up to the plate, you gotta do what you gotta do.

01:09:36.780 And we could, and we could all develop a set of skills outside of that just by, you

01:09:41.420 know, choosing to walk outside and go exercise a little bit, you know, that will help us

01:09:46.580 one day when someone gives you some really shitty news to learn how to overcome it.

01:09:50.900 Right.

01:09:51.540 Right.

01:09:52.240 So dude, um, first off, thanks for making the trip out here, dude.

01:09:56.240 This is, this is awesome.

01:09:57.720 We could seriously talk for hours and hours and hours.

01:10:00.860 Um, Jason's got a plane to catch here in a little bit.

01:10:03.660 Uh, I'd like to have you back out whenever you can come out and we'll do a, we'll do

01:10:08.560 another show.

01:10:09.280 Yeah.

01:10:09.520 I also want to talk about the 75 hard on, on a show.

01:10:11.980 Like, cause you know, I have a podcast too and I think it's super interesting cause it

01:10:15.140 aligns so well with the fitness side of what I'm doing.

01:10:17.260 Right.

01:10:17.720 Yeah.

01:10:18.020 Yeah.

01:10:18.260 I'd love to come back.

01:10:19.120 That'd be great.

01:10:19.760 Yeah.

01:10:19.920 75 hard's cool, dude.

01:10:21.240 It's, uh, you know, the whole idea being, see, well people, there's a problem with people's,

01:10:28.320 especially their, the way most programs are designed in my opinion, you know, most programs

01:10:34.000 are designed, and I'm specifically talking about the eating pro portion of this, um, right

01:10:40.740 now, but like, you know, they're designed with six days and then a rest day.

01:10:44.140 Okay.

01:10:44.880 Well, the problem is, is that most people are so addicted to food and addicted to their

01:10:48.740 eating habits that all they do on a traditional program is go to sick.

01:10:54.320 They're waiting for that sixth, seventh day so they can just do whatever, cheat and have

01:10:58.640 their cheat day or whatever.

01:11:00.520 And dude, yes, people can get in shape like that.

01:11:03.180 But the problem is, is that you're not ever curing yourself of the habit because all you're

01:11:10.600 doing is building a bridge in between it.

01:11:12.740 You see what I'm saying?

01:11:13.440 Yeah.

01:11:13.820 So the idea of 75 hard is to take all the, the, the, is to take simple tasks and create

01:11:22.080 a situation where there cannot be any compromise so that you could truly change your habits

01:11:26.460 and who you are over the course of 75 days.

01:11:28.920 Now, a lot of people right now doing it, they think, Oh dude, I'm doing a fitness program 0.98

01:11:33.200 or I'm going to substitute this for that, that you're missing the fucking point of the program. 0.99

01:11:37.420 Yeah. 0.97

01:11:37.620 The point of the program is to build the mental toughness, all the skills that you need in

01:11:43.280 order to do everything that we're talking about, build a business, take care of your

01:11:46.720 family, be fit forever. 1.00

01:11:49.040 Don't struggle with bullshit. 1.00

01:11:50.620 Like, Oh my God, I can't wait till I can have fucking pizza again. 1.00

01:11:53.880 Fuck pizza, dude. 1.00

01:11:55.420 You know what I'm saying? 1.00

01:11:56.040 Isn't your life, the quality of your goals and all the shit you want to dream worth more 1.00

01:12:00.000 than the fucking pizza, you know? 0.99

01:12:01.980 So like it's training and dude, and you know, we're for today's day 44 for me, but, um, which 0.99

01:12:09.080 is the longest I've ever gone without cheating on a diet. 0.57

01:12:11.640 Uh, but like, dude, you couldn't fucking put anything in front of me that I would eat right 0.94

01:12:15.240 now. 0.97

01:12:15.720 You know what I mean?

01:12:16.160 Unless it was on my program, because that's what it's, it just changes you mentally.

01:12:20.760 Um, you know, and then of course, some of the other things I do automatically, I'm sure

01:12:24.640 you guys do as well.

01:12:25.440 Like, you know, one of them is read 10 pages a day, drink gallon of water. 1.00

01:12:28.440 That's shit. 0.99

01:12:28.920 I do that anyway, but everybody has their thing in this program that they really struggle 1.00

01:12:34.360 with.

01:12:34.820 So it's a, it's really cool to see how different people are growing in different ways, depending

01:12:40.160 on what skills they had or habits they had in the beginning versus the end.

01:12:43.240 You know what I mean?

01:12:43.880 I love it, man.

01:12:44.500 Yeah, it's really, really fun.

01:12:45.780 I'm really enjoying it.

01:12:46.920 Uh, it's going to change a lot of lives.

01:12:49.240 Um, so it's, I think it'll be the biggest thing I've ever done.

01:12:53.400 Yeah.

01:12:54.100 And it goes really in line with like this AMRAP mentality in the book and whatnot.

01:12:57.480 So I'm curious.

01:12:58.020 That's why I'm excited to read it.

01:12:59.100 I can't wait for you to give me some feedback on that.

01:13:00.620 Oh, absolutely, brother.

01:13:01.600 I'm excited to read it just because I'm in this zone right now.

01:13:04.560 Dude.

01:13:04.740 You know what I mean?

01:13:05.440 Me too.

01:13:05.980 So I love it.

01:13:06.720 Yeah.

01:13:07.000 I'm ready to go.

01:13:07.920 Yeah.

01:13:08.600 So dude, thank you so much for coming out, brother guys.

01:13:11.420 Um, please support Jason.

01:13:13.060 He is really a tremendous guy.

01:13:15.080 Very, very good dude.

01:13:16.500 Uh, if you got a chance to talk to him in person, you would love this guy immediately.

01:13:21.000 Uh, he's doing some amazing things.

01:13:23.100 He's hearts in the right place.

01:13:24.840 He's a complete stud and you guys can learn a lot about, uh, a lot about life from following

01:13:29.380 him.

01:13:29.640 So make sure you're following him at, on Instagram.

01:13:32.440 Uh, and then also give his book some support, man.

01:13:35.540 You know, you guys know, I don't bring a lot of guests on and when I bring them on, there's,

01:13:38.500 there's a reason for it.

01:13:39.900 Um, this is a book that you got, I haven't read it yet, but I can tell you just from speaking

01:13:44.360 with you, this is going to be a book that everybody needs to read.

01:13:47.100 So guys, check it out.

01:13:48.800 Um, you know, go to Jason Kalipa.com or check it out on Amazon.

01:13:52.280 Uh, and let's give this man some, some, uh, some social love from, from the, uh, 100 to 0.98

01:13:56.920 zero nation or whatever the fuck it's called, whatever the fuck you guys want to call it. 0.98

01:14:02.820 So, uh, guys, that's the show for the day. 0.92

01:14:05.520 Do you have anything to say?

01:14:06.900 No, man.

01:14:07.300 This is just fantastic.

01:14:08.280 Do you want to apologize for lying about your green belt?

01:14:10.400 No, man.

01:14:11.740 Hey.

01:14:12.560 Okay.

01:14:12.840 You're going to, you're going to hang on to that live.

01:14:14.640 I kicked Michael Stansifer's rear end in fourth grade because of my karate moves.

01:14:17.900 What about me?

01:14:18.340 What?

01:14:18.680 Well, you got something to say?

01:14:19.400 It's 1-0, Sal, office champ.

01:14:22.780 Video to prove it.

01:14:24.040 What?

01:14:24.780 I'm the office champ.

01:14:25.900 Of what? 1.00

01:14:26.660 Get the fuck out of here, dude. 1.00

01:14:27.960 I will kick your ass right now. 1.00

01:14:29.920 Last time you tried, it ended up badly for you. 1.00

01:14:31.980 No, it ended up badly for you.

01:14:34.040 I just had to get a new cell phone.

01:14:35.320 I was, yeah.

01:14:36.200 Well, I didn't have to get a new anything.

01:14:38.200 I would say that you had to buy me a cell phone.

01:14:41.120 I would like to know who could win an arm wrestle.

01:14:44.580 We don't talk about arm wrestling. 1.00

01:14:45.880 That's for bitches. 1.00

01:14:47.520 I'm going to get a bunch of DMs. 1.00

01:14:48.900 Dude, I'm a professional arm wrestler. 1.00

01:14:50.700 I'll fucking kill you. 1.00

01:14:52.240 I'm out. 1.00

01:14:53.020 You win.

01:14:53.680 Yeah, that's right.

01:14:54.240 You win.

01:14:55.080 I did break a guy's arm arm wrestling one time, though.

01:14:57.580 Cool.

01:14:57.960 At Pops at like four in the morning.

01:14:59.760 Was this next to Vaughn's green belt story?

01:15:02.240 No, this really happened.

01:15:03.520 I got a witness.

01:15:04.440 Halsey was with me.

01:15:06.160 Four o'clock in the morning, Pops?

01:15:07.780 Yeah.

01:15:08.800 What else were you guys doing?

01:15:09.780 No, I swear. 0.99

01:15:10.220 This guy comes over and he goes, Pops is this fucking bar here in St. Louis. 0.99

01:15:14.660 You just don't fucking go there. 0.99

01:15:16.040 Yeah. 0.98

01:15:16.500 And I don't even know why we were there.

01:15:18.080 Well, I do actually know why we were there.

01:15:19.720 I do know why we were there.

01:15:20.520 It's right next to the strip club.

01:15:22.100 So we found our way to Pops afterwards.

01:15:24.560 So you go to the strip club.

01:15:25.760 You get a barbecue chicken sandwich because they're great.

01:15:28.400 All right?

01:15:28.760 And then you go to Pops.

01:15:29.700 That's how it works.

01:15:30.760 So we're in Pops.

01:15:31.720 It serves canned beer, okay?

01:15:33.380 That's the kind of place we're talking about.

01:15:34.960 Basically my kind of place. 1.00

01:15:36.740 So we're in there and this fucking guy comes over. 1.00

01:15:39.120 He's got like a mullet, you know? 1.00

01:15:40.620 And he's like, bro, your arms are big.

01:15:43.860 I want to arm wrestle you. 0.98

01:15:45.120 And I'm like, no, dude, it's all good.

01:15:47.620 We're just hanging out.

01:15:48.500 He's like, no, bro. 1.00

01:15:49.780 What are you, too pussy to arm wrestle me? 1.00

01:15:52.620 You think I'll beat you? 1.00

01:15:54.920 And I'm like, no, bro, it's all good. 1.00

01:15:57.180 Like, fuck, it comes back 10 minutes later. 0.99

01:15:59.240 He's like, dude, I'm not leaving here without you arm wrestling me. 0.99

01:16:02.620 And I'm like, all right, dude.

01:16:04.780 So, dude, I ended up arm wrestling this dude.

01:16:07.000 And like, I guess, I don't know. 0.88

01:16:08.620 Like, I thought he was like a pro arm wrestler or some shit. 0.87

01:16:11.180 So I like took it serious. 0.98

01:16:12.580 I'm like, all right, I'm going to have to fucking try real hard. 1.00

01:16:15.220 I broke this motherfucker's arm, dude. 1.00

01:16:17.780 I mean, you're making fun of his appearance. 1.00

01:16:19.620 Like, you know, who's at Pops at 4 o'clock in the morning?

01:16:21.200 Let's not forget.

01:16:22.560 So were you.

01:16:23.200 I know.

01:16:23.880 And how long was your mullet?

01:16:25.020 Was it?

01:16:25.340 No, I never had a mullet.

01:16:27.040 It was all one length.

01:16:28.160 But this was post-mullet days, if you want to call it that. 0.64

01:16:31.140 Yeah, yeah, yeah.

01:16:31.840 But I'm just saying, like.

01:16:32.920 From Missouri, mullet's always in.

01:16:34.000 Yeah.

01:16:34.500 But like, dude, this guy, like, he gave me this look afterwards.

01:16:37.700 And he's like, bro, why do you have to be so serious?

01:16:41.660 I'm like, dude, I'm trying to tell you like four times.

01:16:44.940 Alcohol.

01:16:45.540 Yeah, dude.

01:16:46.380 It's a hell of a drug.

01:16:46.800 It's a hell of a drug.

01:16:49.160 Anyway.

01:16:50.020 All right, guys, thanks for listening.

01:16:51.680 I love you guys.

01:16:53.060 Hey, make sure you're participating in the 100 to 0 Power Play. 0.97

01:16:56.540 We're giving out some cool shit.

01:16:58.520 Definitely going to get together a trip for people out here on that soon. 0.80

01:17:01.720 So make sure you're participating in that.

01:17:03.680 And guys, go do your thing. 1.00

01:17:07.380 Let's kick some ass. 1.00

01:17:08.080 Let's sing. 1.00

01:17:26.260 Let's sing.

01:17:26.280 Let's sing.

01:17:27.000 Thank you.

REAL AF with Andy Frisella - April 18, 2019

AMRAP MENTALITY： How to Get Optimal Results In Everything You Do ft. Jason Khalipa, with Andy Frisella - MFCEO298

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