REAL AF with Andy Frisella - AT THE WINNERS' TABLE： An MFCEO Q&A Show, with Andy Frisella

00:00:00.320 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.

00:00:04.800 Without me, my family wouldn't have food. Anybody go against me gotta lose.

00:00:12.060 What is up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host and I am

00:00:18.160 the motherfucking CEO. Guys, if this is your first time listening, welcome.

00:00:23.320 Understand that this podcast is not your typical podcast. You're not going to find a bunch of ads.

00:00:33.780 You're not going to find a bunch of feel good nonsense bullshit where we talk about holding

00:00:38.320 hands and singing kumbaya and somehow your life is going to be perfect because that's just not

00:00:43.720 reality. Social media and society has filled the world with idealistic sayings, idealistic

00:00:52.120 concepts, idealistic memes that basically make people think that they could stick their head

00:00:58.960 in the sand like an ostrich and everything's just going to work itself out. And I could tell you and

00:01:04.860 anybody else that has actually built real success financially in their life will tell you that

00:01:11.860 that is not going to happen. This is called a project because our goal is to correct mentalities

00:01:21.420 like that. Our goal is to help people figure out what it actually takes to be successful.

00:01:28.820 Not what, uh, you know, Oprah says or not what these feel good motherfuckers say on the internet.

00:01:35.860 Uh, I'm talking about real practical shit concepts that you can use to build success in any area of

00:01:43.000 your life, whether that be your business, whether that be your relationship, whether it be your

00:01:47.480 friendships, whether it be your fitness, whether it be any of the areas that you're looking to improve,

00:01:52.940 the concepts are generally the same. All right. So you don't have to be an entrepreneur. Now,

00:01:59.640 are we the number one ranked business podcast in the world? Yes, we are. The reason for that is this one,

00:02:06.480 we say shit that you can actually use to, we have an amazing, an amazing group of people that listen to

00:02:15.120 this podcast that always pay the fee. What's the fee? The fee is not money. I don't do this for the

00:02:21.380 money. I already have a lot of fucking money. Okay. The reason I do this is because I want to help you

00:02:26.760 be successful and I do charge a fee, but the fee is you. If you got value out of this podcast,

00:02:36.860 if you learn something, if you got something, one thing that will help you,

00:02:40.960 I ask that you talk about and share the podcast and you guys are very good about that. That's why we kick

00:02:46.980 everybody's ass. That's why we are at the top of the charts literally

00:02:52.060 every single week. So thank you guys for being loyal to that. Thank you guys for honoring that

00:02:59.780 because it is on the honor system. I appreciate it. And speaking of that, we have a really cool show

00:03:05.280 today of people who have been very good about paying that fee. Uh, we've got a bunch of winners

00:03:12.280 in house that we're going to get to in a second that won our review contest that we had a while

00:03:18.600 back. Uh, they're here live in studio with us. Uh, and we're going to do a Q and a show today. So

00:03:24.360 today's show should be pretty cool because, uh, we don't do Q and a that often as always. I'm joined

00:03:30.460 by my co-host, uh, Vaughn, the pastor of disaster, DJ, DJ, God. What's up, dude? I got a new one for

00:03:39.900 you. What's that? Well, first of all, I'm so excited to tell you this story. So my wife,

00:03:43.960 my wife the other day says something to me, it's a Friday night. She says something to me that I'm

00:03:48.220 just thrilled about. She said, honey, there's a show that I've never seen before. And I'd like to

00:03:53.000 watch the first episode of that show and it was the original Magnum PI, right? Yeah. Okay. So

00:04:01.840 we're watching it and she's like, you know, Tom Selleck's kind of a hot guy. And I go, yeah,

00:04:05.780 I'm a little surprised that he gets, he got away with the, uh, the, the stash, you know,

00:04:09.940 that was the thing back in then. I know. So I say to her, I say, you know, he just looks like Ron

00:04:14.840 Jeremy. And so she says, who's Ron Jeremy? Oh yeah. So then you had to get out to Google,

00:04:21.840 right? Well, I said, Google him. And that led into a brilliant idea for a new nickname.

00:04:28.520 What's that? Vaughn Jeremy. Yeah. No, we're not giving you that name. First of all, that you don't

00:04:33.800 give yourself a nickname like that. Why not? Second of all, how long did it take you to go cry after

00:04:40.580 your wife started watching videos of Ron Jeremy in a fucking fetal position in the shower? I kind

00:04:46.040 of explained who he was and she, she Googled a photo of him and I, from like today and she's

00:04:51.060 like, Ooh. And I go, well, I don't think he always looked like he does now. You know, I think

00:04:55.980 maybe at some point, I think it's irrelevant. Yeah. Second of all, it's not who he is. It's what he

00:05:00.440 has. Yeah. And not only that. So how long did it take you to go cry in the shower? Oh, not about 13

00:05:05.300 inches. I mean, seconds. Yeah, exactly. Well, first of all, let me tell you the number one

00:05:11.900 rule of being married. You never talk about someone who's got a bigger dick than you and

00:05:16.520 then tell someone to Google it. I mean, the fact, the fact is, is that the family filter

00:05:21.720 was on the fact that I have to explain that to you is beyond my own comprehension. His name

00:05:28.360 should be blacklisted from your mind. You're going to fucking tell somebody to Google someone

00:05:32.540 who is famous nude. Make sure they have a smaller dick than you. I didn't say she was Googling

00:05:41.440 him nude. Well, I guarantee she did right after you fuck, whether you think so or not, she

00:05:46.680 did. Maybe. Yeah, I don't know. Guaranteed. That's funny. And now you're like, now you just

00:05:52.060 ruined your own image. Well, how do you know? I mean, how do you know? Because he's Ron

00:05:56.520 Jeremy and you're not. That's fucking fact. Well, on that note, pretty good story. So

00:06:03.100 we had these four winners in the room who, as Andy said, won because of the iTunes review

00:06:09.420 contest. We got so many reviews. Thank you guys for all of you who sent in reviews. We're

00:06:15.400 really thankful about that. But we're just going to introduce them one by one. The first

00:06:19.340 contestant, the first winner is Carly Dameth. And Carly is 24 from Washington, D.C. and

00:06:27.620 you're a government contractor who apparently, I was joking earlier, works for the CIA, but

00:06:32.320 apparently it's not a joke, but we can't really talk about that. But you just talked about

00:06:35.820 it anyway. But I just talked about it anyway. So, yeah. So Carly's going to, we're just going

00:06:39.700 to jump right into it. And Carly is going to ask Andy the first question, which actually

00:06:44.800 has to do with your other, like your main sort of career goal. Yeah. So go ahead.

00:06:50.200 So I currently, I don't like government contracting. I'm just doing it for the income. I graduated

00:06:58.240 college two years ago, but I'm really interested in real estate. So I know that you spoke at

00:07:04.380 Gary V's 2020 agent conference, right?

00:07:07.980 Yeah. 2021.

00:07:09.040 2021.

00:07:10.040 Oh, my bad.

00:07:10.780 Thanks, Bob.

00:07:11.200 2020.

00:07:11.520 2020.

00:07:12.160 No, agent 2021. He does it every year. He's doing it this year.

00:07:14.860 2021.

00:07:15.560 Yeah. It's actually a great conference.

00:07:17.720 Right. So I wasn't able to hear it, but my understanding was that it was fire. So my

00:07:24.800 question to you is, as an early young business professional going into real estate, what would

00:07:30.400 be your advice in branding myself in the real estate industry? And how do I make myself stand

00:07:35.880 out in this overcrowded market?

00:07:38.260 Okay. So that's a really good question. Cause there's, I think, I don't think I know this.

00:07:45.880 A lot of people who are in the real estate business have no, no clue how to brand. They're

00:07:52.000 just doing what they see everybody else doing. And this is the same thing I talked about at

00:07:57.560 agent 2021, where I, I basically made everybody raise their hand and say, who, how many of you

00:08:03.240 guys put your face on your business card? And they all raised their hand. And then I told

00:08:06.880 them they were all fucking stupid. And which is the truth because not one of them knows

00:08:10.720 why they do it. The only reason that they do it is because everybody else has done it

00:08:14.520 forever. And dude, I'm sorry, but if you hand me a business card with your fucking face

00:08:19.040 on it and try to pretend like you know what you're doing, I already know you don't know

00:08:22.160 because I know you don't even know why you did that. So my advice to you, um, as someone

00:08:29.560 who, uh, obviously you wouldn't be in this room if you weren't, uh, at least somewhat

00:08:35.300 proficient with your social media, because that's how you found out about this and us

00:08:39.540 and this movement and everything. Um, I would first of all, realize that most of the people

00:08:46.120 that you look up to or that you're going to see or have been successful in real estate,

00:08:50.100 they were six, they, they, they were doing things 20 years ago that if they did them now

00:08:56.040 wouldn't produce the same kind of impact that, that, that they've, that they've done. So

00:09:00.660 what you have right now is a lot of young people coming in to real estate, um, seeing what people

00:09:07.980 did 20 years ago as successful and then trying to implement their techniques. Well, their techniques

00:09:13.860 aren't relevant right now. Okay. So you have to decide, first of all, a, um, what kind of real

00:09:21.220 estate do you want to be in? And I'm assuming you're talking about being, starting out as

00:09:25.880 an agent and a broker. And eventually I want to own my own company. Right. That's smart.

00:09:31.240 Yeah. And you also should have tons of real estate that you own and own a management company

00:09:35.700 and let that management company run your real estate and have a cashflow. It should all

00:09:39.620 be about vertical integration. But to start, I think the biggest thing that you can do is

00:09:44.400 figure out how to convey to potential, because dude, in real estate, having listings is a big

00:09:54.300 deal because the listings are what are going to make you money and you don't have to work

00:09:58.360 them all the time. All right. So, uh, the game in real estate right now is not, uh, you

00:10:03.780 know, anything other than how many listings can I, can I accumulate? Um, so your job and your

00:10:11.680 advantage over these older people, because they're going to come in and they're going

00:10:16.160 to say, well, we've got, you know, 25 years experience and we've got this and this and

00:10:21.180 this. And that might be true, but you have a big advantage because you can walk in and

00:10:26.720 say, well, I'm young and I understand how to leverage social media. I understand how to

00:10:29.860 leverage the internet. I know how to, uh, create, uh, video content and tours and things that are

00:10:36.520 going to get your property noticed so that it sells more quickly than, than these other

00:10:40.780 guys who are just going to throw it up on the MLS system and try to sell it. Okay. So

00:10:46.780 I would, I would 100% use your age to your advantage. Um, which a lot of times when you're

00:10:53.020 young, it feels like age is a disadvantage, but in the, in the age that we live in now,

00:10:58.540 being young and being proficient with technology is a huge advantage over older people. And, and

00:11:05.020 even older people are recognizing that because they're not proficient with technology. So any

00:11:10.420 way that you can, uh, create, uh, compelling content, um, tell a story too. Okay. So when

00:11:17.480 you write a listing or whenever you're presenting a potential listing, you have to understand that

00:11:23.180 the story that you tell the potential client, whether you're trying to get the listing or

00:11:29.140 whether you're trying to sell the property is what's going to matter. Okay. For example,

00:11:35.240 I just bought a house. Everybody listened to the podcast. They know, they know I bought

00:11:40.840 a house. The only reason they remember that I buy the house or that I bought a new house

00:11:44.920 is because of what I said about the house, which was, there was a very famous person that

00:11:49.620 used to own the property. Okay. And they remember that. All right. So you need to figure out what

00:11:54.880 it is about each particular property that you, so like, let's say you're coming to me and you

00:12:00.360 say, Hey Andy, I want to sell your house. All right. You're, you're going to have to pitch me

00:12:05.800 on why you can sell the house. Okay. I'm proficient in technology. I understand what

00:12:10.820 people are looking for. I understand how to get eyeballs on it. And here's the story we're going

00:12:15.480 to tell about the house. Okay. And so like, for example, like this is just, cause I hadn't heard

00:12:21.520 this question before you asked it. Um, for a reason, Vaughn wants to prep me with the questions.

00:12:26.780 I would rather answer it live because I think it's better, but action. Yeah. Well, here's what

00:12:33.480 I would do. This is just, this is what I would do. I would figure out a way to do a video tour

00:12:42.060 of the house where you actually tell a story about each room. And this is what I would do. And so,

00:12:48.100 so you're showing the kitchen and you can say, Oh, this is a beautiful kitchen. You know,

00:12:51.560 I could just imagine your family sitting right here, you know, doing this and this and this,

00:12:55.700 and you tell a story so that people start to visualize their life in that situation,

00:13:01.060 because until there's context to the information, it's meaningless. Right. The whole thing is vision.

00:13:06.820 That's right. So your job is to paint the vid. And if you were in our accelerator, like the other

00:13:12.340 three people, we've already talked about this. We talked about this in the accelerator about painting

00:13:17.560 a vision. Okay. Your job is, we're only, there's only a couple things that are ever truly sold

00:13:27.460 in real, in the world. Okay. Now there's millions of things, right? But there's only two things.

00:13:34.360 We're either selling hope or we're selling convenience and that's it. Okay. Because here's

00:13:40.900 the thing. And the example would be like this in St. Louis, uh, the Cardinals are consistently

00:13:48.560 at the very highest attendance, even though they're one of the smallest markets in major league

00:13:53.700 baseball. The reason that we sell out and the reason that any game you go to the Cardinals are

00:13:59.880 selling out is, isn't because we have such rabid baseball fans. That's what people think. But the real

00:14:06.440 reason why we sell out every game is because there's every single year we're in contention

00:14:13.080 of winning. Okay. We might not win every year. We might not win the world series or be in a playoffs

00:14:19.400 every year, but we're always in the race. Okay. Now when the Rams were here, the fuck, nobody went to

00:14:25.520 any of the games and you know what? They were the worst team in the NFL for 10 fucking years here.

00:14:30.820 So they weren't even making an effort. There was no hope had they been even competitive. They don't

00:14:36.800 have to win. Had they been even competitive, we would have sold out the games. Okay. And the lesson

00:14:42.620 here is this people don't have to win. They just have to have the hope of winning. Okay. And whenever

00:14:49.720 you're selling a product like real estate, you're not selling them the real estate. You're selling them

00:14:55.540 the hope of what their life will be like when they buy this real estate. You understand what I'm

00:15:01.160 saying? Yeah, that's good. So you've got to be able to figure out how to tell that story,

00:15:04.780 not just to the end consumer, but first you've got to tell it to the people who you're listing the

00:15:10.820 house. You understand what I'm saying? So, um, or the property or the office or whatever you're going

00:15:17.160 to sell. I would also add that if you're the kind of real estate agent who takes the time to really

00:15:21.680 learn stories about the family whose house that you're trying to sell, then anybody who's looking

00:15:26.460 to buy a house is going to say, wow, that, that agent clearly cares about people that she's willing

00:15:32.600 to spend the extra amount of time. And guess what those people have? They have houses to sell.

00:15:36.220 Right. Right. That's how it works. Right. You know? So, um, so yeah. I would, I would add to like,

00:15:45.560 you know, cause video, like he's saying, it's so important. Uh, your mind's probably racing like,

00:15:50.600 I don't know anything about video. I don't know. I don't know your expertise level on that.

00:15:54.620 Let's just say you don't even have money to hire somebody, offer them a part of your commission.

00:15:59.480 You know, I know I've talked to a lot of real estate professionals into doing this and they're

00:16:05.000 able to take on more work because they're not doing the video or anything like that. And they're

00:16:09.860 making more money. Dude, you can learn how to do it yourself. It's not that fucking hard,

00:16:14.540 you know? So everybody's always wanting to hire people to do shit. You know what you do when you're

00:16:18.740 starting out, you fucking do it yourself. That's right. Right. Good stuff. Um, I don't know if

00:16:24.640 you wanted to speak to the fact that, you know, I know that you took on, uh, the establishment of

00:16:29.120 the real estate industry and, and, and kind of castigated their use of like everybody using the

00:16:34.300 car wrap, the bait, the bait, the bait, the bait, the main thing that, that I have an issue with,

00:16:40.140 with real estate professionals is that none of them become students of actually doing anything

00:16:44.740 innovative. They all just do what the oldest motherfucker in the office is doing. Who's

00:16:51.040 made the most money. Well, that guy's been doing it for 30 fucking years. He's established the things

00:16:56.860 that established him, established him in an era that was different than the one that we live in

00:17:01.980 now. Now the principles are the same, but very few people are learning how to use the technology

00:17:07.820 available to actually implement those principles. You see what I'm saying? So my main, my main thing with

00:17:14.620 these people is that, dude, if you're doing, if you can't, if you can't answer,

00:17:20.600 why am I doing this to yourself? You shouldn't be fucking doing it. And that goes for anything in

00:17:28.320 business. Why am I doing this? Why am I putting my fucking face on the business card? Why am I

00:17:34.360 putting my face on the park bench? Do people care about my fucking face or do they care about me

00:17:40.280 selling them their shit? You see what I'm saying? So there's why? It just reminds me of the movie.

00:17:48.340 I love you, man. Where the real estate agent puts his face on the fucking, the pucks in the urinal.

00:17:52.920 He's like, I don't fucking care about your face. Yeah. Well, dude, what happens is, is these people

00:17:58.000 get their, dude, they get in their own little town, wherever the fuck they're from, you know,

00:18:03.040 they, they try to make themselves a little bit of a celebrity, which I understand. Okay. But what

00:18:11.100 happens is, is their ego gets ahold of it. And then all that matters to them is their face everywhere

00:18:16.460 and not actually what they're doing for the consumer. About the purpose. Right. Right. Right. Exactly.

00:18:22.240 Carly, thanks for your question. I appreciate it. Um, so the next person is going to be Chris

00:18:27.680 DeBrock and Chris is, um, from New Jersey and Chris runs a, uh, a company it's called CD

00:18:36.480 Equipment Services. And, uh, basically he's online as the, that laundry guy, right? So you get,

00:18:44.260 you gave me like a quick sentence summary of your business. Go ahead and give it to me.

00:18:47.380 So we specialize in sales, maintenance service on commercial laundry equipment. So hotels, hospitals,

00:18:54.220 jails, laundromats, apartment complexes, you name it. If there's a laundry in it, we will come and fix

00:18:59.400 it. Awesome. So I'm actually letting Chris do two questions. Cause one is extremely practical.

00:19:04.060 And then the second one is a little bit more philosophical. So you want to shoot the first one?

00:19:08.100 All right. So my extremely practical question is how do you get paid on time as a service company?

00:19:16.260 Um, I think most service companies struggle with that. Yes. Um,

00:19:19.920 explain to me a scenario, how it usually happens right now.

00:19:26.020 So typically what'll happen is you go in and we do a repair for a customer and

00:19:30.860 there, you know, you'll agree on net terms. So say net 30 terms, you have 30 days to pay,

00:19:36.260 right? Fast forward to typical in your industry. Typical is net 30 healthcare. It's usually net 60

00:19:41.840 with, you're saying when you go fix a healthcare's laundry, it's net 60.

00:19:46.960 Why is that? It's just the standard. I don't know why they dictate the standard. Correct. Yeah.

00:19:52.880 And how many of your customers expect net terms that you deal with? Almost all of them.

00:19:59.460 Really? Typically there was small mom and pop shops, like laundromats, stuff like that.

00:20:03.560 They're definitely more accommodating to like COD terms. So did you, when you started your business,

00:20:10.240 are your competitors, they do, they do net terms? Correct. Yeah. Okay. So they're dealing with

00:20:14.280 the same things that you're dealing with. Yes. Um, you know, I'll be real honest, dude.

00:20:20.200 I don't really know the answer to that question because I don't do terms for that reason. Yeah.

00:20:25.500 Um, I don't, to my, my wholesale accounts, they, it's pay, it's pay on delivery. It's either pay up

00:20:31.320 front with a credit card or it's, uh, it's, and you know what? Um, that's not typical in our industry.

00:20:38.200 Uh, most of our, most of our competitors do terms. Uh, but the truth is, is I decided a long time ago

00:20:44.660 that I wasn't going to chase around people for money. We did terms for about a week until the

00:20:49.580 first motherfucker didn't pay. And, uh, when that guy didn't pay, I made my brother cause my brother

00:20:55.480 argue with me about us doing terms. And he said that if we don't, if we do terms or if we don't do

00:21:01.480 terms, it's going to cost us a lot of business. And I said, well, if we do terms, it's going to cost us

00:21:05.520 the same business cause people aren't going to fucking pay. So I decided to let him do his,

00:21:09.760 do it his way and offer the terms. Well, it took about four days for someone to not fucking pay.

00:21:17.040 And after about 10 days of that, that guy not paying, uh, he was in Alabama. I made my brother

00:21:22.500 get in a car from St. Louis and drive to Alabama and get the money. So, and then after that, he decided

00:21:27.340 that terms were a bad idea as well. Yeah. So, um, so I guess if I were you, um,

00:21:35.520 I, if it were me and it was my business, I would, I would make a decision about, all right,

00:21:42.640 how much time do I want to dedicate to trying to chase money? How much time do I, do I want to

00:21:46.940 hire someone to make their full-time job, a process of, uh, collecting bills? Um, and if it

00:21:53.740 were me, I probably wouldn't. Um, and so I would change the way I collect the money. Um, and you

00:22:02.040 might have an issue with losing customers, some, some customers. Yeah. And, and going into 2019,

00:22:08.080 I mean, I have future plans right now of essentially, you know, top tier clients that

00:22:14.400 pay on time and they're good clients. We're not going to rock the boat, but these, you know,

00:22:19.040 mid-level to low-level clients that, you know, well, how, how is there, um, so do you get like

00:22:24.300 on a service contract with these people? No, typically not. Typically it's kind of like, uh,

00:22:28.520 we break down, we're going to call you. Okay. That kind of a deal. And it's, it, it, it's,

00:22:33.040 the industry is a very small industry. There's very few people that do this. I think honestly,

00:22:37.600 nationwide, I'm probably the youngest guy right now doing it. So no bullshit. Yes. Do you do it

00:22:43.680 better than your competitors? Absolutely. Are you faster than your competitors? Absolutely. So are

00:22:47.300 you on the scene quicker than they are? Absolutely. All right. So this is what I would do. I would

00:22:53.980 continue to let your good clients be where they are. Like you said, I think that's a good idea.

00:22:58.300 There's no reason to fuck with them if they're not fucking with you. Um, with new clients that

00:23:02.580 you take on, I would say, Hey, look, the first three times we do business, it's pay, you got

00:23:07.640 to pay up front after we have a good history. Then we moved in at 30. Okay. And that's what

00:23:11.740 I would do. And that way you're filtering yourself out and you know, um, and creating, I think

00:23:17.780 people, I would respect that if you came to me and I, and you had to fix something here

00:23:21.440 and you say, Hey, the first three times we do business, it's pay up front. And then after

00:23:25.620 that we work on net 30, I would be like, fuck, that's, that's cool. You know, we both got skin

00:23:30.680 in the game. Yeah. And I know, like you said, at a grand scale, I mean, I think close to probably

00:23:36.000 every single service company out there struggles with that on a regular basis. For sure. You know,

00:23:41.220 it's whether it's W customers are just getting stretched out real long on money. The truth of

00:23:45.080 it is, I don't think it's, dude, are there people out there that just don't like to pay their

00:23:50.540 bills? Absolutely. But I really think the reason that most people don't pay their bills isn't

00:23:54.600 because, um, they're, they're like shitty people. It's because they're not organized. They don't

00:23:58.680 understand how to run a business. They don't have a book dude. Hiring a bookkeeper for your business

00:24:04.060 is people don't realize it's very inexpensive and it's probably the best thing you could do

00:24:09.260 as a small business because I didn't learn the backend of my business before we hired a full-time CPA.

00:24:16.120 Okay. And once I got a full-time CPA to help me manage, I started learning all the shit, right?

00:24:22.020 Cause these documents would come through and I'd call them on the phone and I'd say, Hey,

00:24:26.940 what the fuck does this mean? And now I'm very financially literate, but I wasn't when we hired

00:24:31.980 them, you know? So like that was my education in that investment. And, uh, dude, that's, it's cheap.

00:24:37.500 It's so cheap. People are like, Oh, I can't afford it. Dude, look, you're talking a couple hundred

00:24:41.980 bucks a month to have someone fucking literally give you a college education and how a business

00:24:46.440 works. You know what I mean? It's, it's worth it. And they do it all for you. Yeah. That's awesome.

00:24:51.820 So your, your second question is a little bit more philosophical. Yeah, absolutely. So, you know,

00:24:56.740 by the way, sorry, I was drinking water. Um, if someone out there listening can figure out how to

00:25:06.060 solve that problem that you're talking about, that's a fucking billion dollar problem. Absolutely. Yeah.

00:25:10.040 Yeah. 110%. I mean like, so, you know, where the big problems are, that's where the big opportunities

00:25:15.960 are. And I personally, um, I don't have the time to sit down and examine that problem for myself,

00:25:23.000 but for some of you young people out there, if you, if you could figure out how to get service people

00:25:27.320 paid, just like PayPal, you know, where people are guaranteed payment, um, you're gonna make a lot

00:25:33.940 of fucking money. Absolutely. So, and by the way, if you do that, just let me know, cut me a little

00:25:37.900 bit. I got you. So, uh, my second question is more of a philosophical question and you know,

00:25:46.100 at the nitty gritty right now where I'm at three years in service company, very, very small on the

00:25:52.360 spectrum, utilizing my business to get to that bigger picture that I have for myself. So long

00:25:58.820 story short, using laundry to help people. So what I want to do with my connections within my industry,

00:26:06.040 I want to put vans on the road with washers and dryers in the back. Now I'm from New Jersey,

00:26:10.420 the tri-state area, the homeless, it's, it's the magnitude. And I know Tom can attest to being from

00:26:17.800 New York that the magnitude of it is incredible. And my worst fear, my personal worst fear is being

00:26:23.680 homeless out on the street. And my thought is you put vans on the road, washers and dryers,

00:26:29.820 you drive them into the inner cities, you do these people's laundry for free. To me,

00:26:34.540 that would be a better fresh start than anything you could ever provide those people.

00:26:38.660 So using my business, what I do as a, as a mechanic, as a vehicle to get to that path,

00:26:46.180 how would you check yourself to keep yourself on that path? So you don't end up in the ditch when

00:26:51.020 you're driving down that long windy road to hit that final end goal.

00:26:55.000 I don't think that that's, that shouldn't be too hard. I mean, if that's really something you

00:27:05.380 believe in and you're not just saying that shit because you think it sounds cool or you think it

00:27:09.180 sounds nice, if that's really what you believe in, it should be easy to stay on track because

00:27:13.640 that's a noble, that's a noble thing to do. You know, I feel like the more convicted you are in

00:27:17.720 your beliefs, you know, I think that's how you can really tell people are convicted in their

00:27:21.540 beliefs because a lot of people will say shit like, you know, like I said, the beginning of

00:27:27.640 the show, it's popular just to fucking say shit these days. Like everybody's out there trying to

00:27:31.880 say things that they think other people are going to resonate with. And they try to be this holier

00:27:37.460 than thou nice person on the internet because they think it's going to get people to give them

00:27:42.360 their fucking money. And you know what? A lot of times it does. Um, there's a, and, and you know

00:27:47.440 what, I just said this on my story the other day, like I'm not going to be speaking with the same

00:27:52.880 old motherfuckers because like, dude, I tell you what, I don't like going to an event where people

00:27:58.540 pay thousands of dollars to come per ticket. And then for 10 speakers in a row, they're pitched a

00:28:04.180 new program. All that does is confuse people and you're not serving anybody. You're not educating

00:28:09.940 anybody. And I feel like that's not, you know, a lot of people think, Oh, well, you're just talking

00:28:15.280 about this one event or that event. No, I'm talking about every fucking event that I've done,

00:28:19.780 you know, and I'm just fucking tired of it. I don't think it's right. And I believe in that.

00:28:24.700 And I'm willing to take money out of my pocket, a lot of money to fucking stand by that and, and,

00:28:31.360 and deliver that. Um, I don't think very, I think very few people are willing to really,

00:28:37.680 truly take money out of their pocket and stand by their convictions. You know what I'm saying?

00:28:41.480 And that we had this discussion last night and I stood and I told them when I say that's my worst

00:28:47.560 fear. Like I seriously, like I get emotional thinking about that. God, I, I can't imagine

00:28:52.920 being in that position. And when I tell you that CD equipment services could be a hundred thousand

00:28:58.700 dollar company, it could be a $10 million company. What I want to do is utilize my connect,

00:29:03.660 my connections in this industry to put that in effect. Right. That's what I want to do.

00:29:09.660 I get it, dude. Look, man, like, like, like, believe it or not, like, I understand this because

00:29:15.340 dude, I've struggled my fucking weight my whole life. I'm struggling right now. I'm up like 25,

00:29:20.220 30 pounds from my low and I got to get my shit together. Okay.

00:29:25.760 Dude, there's a reason first form gives away more money than fucking any other company ever

00:29:30.060 in the history of fucking this industry. There's a reason we donate more money to charity than any

00:29:35.040 other company every year than all the other companies combined for the last 30 fucking years.

00:29:40.500 Okay. There's a reason we do those things. And it's not because we don't believe in what we do.

00:29:45.160 You know what I mean? Um, the reason I'm convicted in those beliefs. And so the more success we have,

00:29:53.920 the more money we give back. You know what I mean? And, uh, so I don't think that's a,

00:29:57.980 I think that'll take care of itself for you. Cause I do, I do sense that, that, uh, you,

00:30:03.600 you feel genuine about what you're saying. Yeah. Yeah. So I get that feeling. And, and I think,

00:30:08.160 I think what you're going to find, which I think will be cool is that, um,

00:30:12.320 the more success you have, you'll find other ways to, to help those people as well. You know what I

00:30:19.160 mean? Absolutely. Um, so I think that's a, I think that's a good, I think that's a good thing,

00:30:24.120 uh, to keep in mind. And you know, your, your vision might not work out exactly the way you

00:30:32.900 want it to. Like you might not have vans with washers and dryers. You might have, you might

00:30:37.640 have locations with washers and dryers and then a kitchen and then meals and then cots. You might

00:30:43.560 have this whole other vision that comes and takes its place. You see what I'm saying? That results

00:30:48.700 from the success. I am a firm believer that when people's convictions are good and they have good

00:30:53.260 belief that the universe fucking helps them figure it out. Yeah. Um, but right now, you know,

00:30:59.520 and the reason I was saying that is I just, it disgusts me how fucking disingenuine people are

00:31:05.360 when they try to say this, this charitable, good fucking shit. But the truth is, is that all they

00:31:10.620 care about is themselves. You know what I mean? We've got a lot of that going on right now. And I

00:31:14.180 could tell you from experience because I've, for the last three years I've got, I've gotten to really

00:31:19.660 fucking see what's going on. You know what I mean? I don't like it. Thanks Chris. Appreciate it.

00:31:26.020 Okay. So next up is Carmela Gosler. Uh, not to be confused with Mark Paul Gosler, the actor who

00:31:32.680 played Zach, Zach Morris. Yeah. I fucking know that. Yes. On a Saved by the Bell. Anyway, Carmela

00:31:39.080 runs a salon in Prescott, Arizona. And, uh, I'm just going to let you jump right into if there's

00:31:45.820 anything else you want to say about yourself and then jump right into your question. I'm also

00:31:49.880 about to launch clothing line. Um, I'm also surrogate. So I'm pregnant with somebody else's

00:31:57.100 baby, which is pretty exciting. Um, I have four children. I'm a busy lady. Um, yeah, it's awesome.

00:32:06.560 It's great. And I have to tell you, it's an honor to sit at this table right now.

00:32:12.980 Thank you. It's an honor to have you. Thank you. This, what you guys have done has changed

00:32:19.980 my life. That's awesome. It really has. Tell us about the surrogate. I want to hear about

00:32:23.780 that. Um, I have a client. Um, she's been a client. Did it involve Ron Jeremy? It fucking

00:32:30.800 did not involve Ron Jeremy. Do you wish it had? No, I don't. Um, no, I have a client. She's

00:32:39.880 been a client for three years and, um, I watched her struggle. I watched her. She tried to have

00:32:47.380 a baby for 10 years and she couldn't get pregnant and I have no problem getting pregnant. And

00:32:52.760 so I had offered to be the egg donor and, um, doctors told her the chances of her being

00:32:58.960 able to carry that baby was going to be, it was, there really wasn't a chance. So it was,

00:33:04.960 I saw it as a really big opportunity to do something for somebody that would change her

00:33:09.860 life. And for me, I have this desire to, whether it's a small scale or a really big scale, help

00:33:18.620 as many people as I can. And I stay in good shape. I eat well. Pregnancy is pretty easy

00:33:25.340 for me. So it, it was this, that's a big commitment, man.

00:33:29.620 It is big. It's, so is the, so it, forgive me. Cause I don't really know anything about

00:33:34.440 this. So, and everybody out there is probably like, dude, Andy, you're such a moron. Look,

00:33:38.480 I'm fucking focused on what I know. Like I know what the fuck I know. And I also know

00:33:42.500 the shit I don't know. So like, is the, is the egg yours? Yes. Okay. So biologically

00:33:49.140 I will be connected to the child. Okay. And so what we're going to do, but don't they do

00:33:53.080 the other way too, where they take, where they take people's eggs and then somebody

00:33:57.960 else carries. Yes. Right. Okay. And, and so in this case, because we live in the same

00:34:03.360 town, we're going to tell the baby, like I'm the aunt, my husband's the uncle, our kids

00:34:08.020 are cousins because we don't want my son 10 years later to be like, man, she's a really

00:34:12.640 pretty girl. And be like, you can't like that girl. That's your cousin. So it's a really cool

00:34:19.280 thing. It happened really fast, which here in Missouri, that'd be normal. Yeah. That's

00:34:24.060 why I don't live in Missouri. I'll stay in Arizona here in Missouri. It's, it's, it's

00:34:28.560 totally perfect to marry your cousin. Our family trees go right straight up. Is that

00:34:35.100 what's wrong with everybody around here? I think the Missouri state motto is one big

00:34:39.400 happy family. That's when you go to the fuck. That's why when you go to the grocery

00:34:42.900 store, everybody fucking looks alike. Everybody looks familiar. Yeah. I

00:34:49.260 think I know you. I think the second place finished for the, for the state

00:34:54.240 motto was at least we're not West Virginia. Oh man. Well, so you have a, you have a

00:35:04.160 really interesting question for Andy. I do. And I'll tell you, everybody made me

00:35:09.000 really nervous about my question. That means I probably like it the most. So I, I

00:35:15.180 racked my brain with a good question to ask and I've listened and I couldn't think

00:35:22.080 of a question that you haven't already answered when it comes to business. You've

00:35:26.640 given me, if you guys ended the podcast tomorrow, I have what I need. It's up to

00:35:31.080 me to do the rest of the fucking work. But you as a person, Andy, I mean, like I

00:35:38.440 respect you so much because so much of your struggles, I can relate to, I, you know, I

00:35:46.160 struggle with depression. I have for a really long time and, um,

00:35:52.200 listening to you over the last couple of years, I have, I've noticed this level of

00:35:58.360 vulnerability that you have opened up to, um, your level of humility has just gotten even

00:36:04.780 deeper and I have always liked you. Um, but the way you even speak to people is a little

00:36:11.280 different and it, I mean, you went from being somebody I really was inspired by, by being

00:36:17.780 somebody I'm really fucking inspired by. And I mean, I have this, I want to help as many

00:36:24.560 people as I can. Ultimately, I want to get into speaking. I want to, I mean, Arte has already

00:36:30.820 changed my life in so many ways and I feel like that's another way to help that. But

00:36:35.480 I guess my question is, was there a shift that happened? Was there something specific that

00:36:42.440 opened up that deeper level or was it just... She basically told us that she thinks in the last

00:36:49.760 year you took it to a whole nother level and wants to know what happened. You know what,

00:36:56.220 what's weird? And I'll, this is actually a good time for this question because I've been

00:37:00.620 actually thinking about this myself. Um, because yes, uh, yesterday and the day before we were

00:37:08.120 number one podcast on iTunes, not in business, but on iTunes over everybody, which is, I mean,

00:37:16.620 it's a, I was thinking about it because dude, there's people don't realize how many podcasts

00:37:28.840 there are. There's millions of podcasts. Okay. And they also don't realize how many big fucking

00:37:33.220 names have podcasts, Oprah. I mean, dude, to be number one above Rogan, above Oprah, above everybody.

00:37:41.520 And that's basically saying, dude, you're the best in the world at what the fuck you do. And I've

00:37:45.960 never been the best in the world at what I do at anything. And the funny thing is, is like,

00:37:51.140 I had all these people texting me being like, dude, that's fucking other peers, like guys with

00:37:56.160 podcasts, like Lewis texts me. He's like, dude, that's so fucking awesome. You know, uh, a bunch

00:38:01.660 of the guys text me and I'm like, the funny thing is, dude, I was sick yesterday and, and, uh, dude,

00:38:09.060 I was in bed all fucking day. Like, and I was thinking about like, how big of a deal it is,

00:38:16.760 but how little of a deal is to me. Um, I, you know, and that's why I hadn't posted yet. You

00:38:23.540 know, I'm going to post it, but like, that's why, like, I don't, I think like maybe a year ago,

00:38:32.800 two years ago, I, it was more of a big deal to me, uh, to like be the best. Uh, and I think over

00:38:40.440 the last year, what I've really truly realized is that, uh, it's not about being the best.

00:38:49.800 It's about people like you who, uh, have gotten real benefit from what we've done and, uh, are truly

00:38:59.760 doing things in their life that matter. Um, good things like what you're doing for your friend,

00:39:04.600 like that is not necessarily business, but you don't know the ripple effect that that's going to

00:39:10.800 create 2030. That person might end up being the president. You know what I mean? You never know.

00:39:16.160 And I think that I dude, and this is going to sound, this sounds fucked up because I think,

00:39:23.740 I don't know if a lot of people can relate. Um,

00:39:26.800 but I don't feel like I have anything to prove anymore. If that makes sense. Uh, like when I

00:39:33.840 used to go, like, that's why I like, I don't care about doing the speaking and shit anymore.

00:39:38.000 Um, because I used to go to those events just to prove like, dude, I'm better than fucking you.

00:39:43.360 You know what I mean? And like, I'm better than these guys. And over the last two years,

00:39:47.420 I don't think there's been a question where I've gone to an event and not just made it. And this

00:39:52.360 going to sound cocky, but it's the truth. I've just made every other speaker look like fucking

00:39:56.380 garbage. And, uh, and the reason I've been able to do that is because I'm not there to sell you

00:40:02.780 shit. I'm there to fucking help you. Right. And, um, I don't know. You know, I think the truth of it

00:40:09.920 is, is I just don't feel like I have anything to prove anymore. And I feel like the things I thought

00:40:14.120 were as important a year ago are now not the important things. And the important things are the

00:40:20.940 connections and the contact and the impression and the lessons that I can give to other people

00:40:26.520 where they can truly go out and change the way that they do things. Like for example, and this,

00:40:32.020 this is this, you know, I don't want to, I'm not trying to take credit for anything,

00:40:36.740 but like I've stepped back from first form and I've let my brother start to like really put

00:40:42.860 his spin on all the shit that I've talked about for the last 10 years. And dude, to see someone

00:40:50.780 who was sort of in the shadows of what we're doing now, come out and take the lead and be able to

00:40:57.480 develop as a speaker, as a leader, and as someone that other people look up to, that's more rewarding

00:41:02.860 to me than me getting it myself. You know what I mean? And, um, I guess the, I guess the main thing

00:41:11.400 really is that I've just, it's just, I've just become less selfish. Um, I, I don't know. Like,

00:41:21.960 I don't know if that makes sense. I've never felt like I've been selfish in the past, but I think

00:41:26.360 I've just become less selfish and it's more of a, it's more of like self actualization. Like I'm

00:41:32.620 starting to realize what my true reason for doing all this shit is, uh, and having guys like you

00:41:39.940 come here and sit here and say the things that you say, um, where you could actually, cause like,

00:41:45.640 dude, people say shit, right? Like when you, when you come off a stage and you just crush the whole

00:41:50.160 fucking room, you know, there, people are emotional and they say like, dude, you changed my life and

00:41:55.200 this and that. And, and this is sad, but after a while you just get used to hearing it and you're like,

00:42:00.280 yeah, whatever, you know, that guy's just saying that because that's what they think they're

00:42:04.420 supposed to say in that context. But when I get to sit down with people like you guys and really

00:42:08.620 hear stories and really hear like the things that you've been through, that's what makes it real.

00:42:14.620 And that's what reminds me that we need to keep doing it. Um, I don't know. I mean, what do you

00:42:21.980 think? Yeah. I mean, you're around me every day. Yeah. So I'll give you my take. So there's an

00:42:25.480 old Testament proverb that says the righteous are bold as a lion. And basically the idea is that

00:42:29.740 when someone really is morally aligned, when they have become totally detached to the,

00:42:35.120 or at least to a very, very, very great level, detached to the things that are really bad

00:42:39.800 motivations and, and, and bad desires, that there becomes a strength in their life that is just kind

00:42:47.120 of unparalleled. And I think that's what has happened. Partly just Andy applying his own principles

00:42:53.760 of excellence and developing as a person, but there's also, I mean, he's seen the really shady side

00:42:58.960 of this whole space. And I think just in part, just that, that revulsion against that to,

00:43:04.380 to just kind of double down and say, okay, you know, I've always been kind of wanting to be

00:43:10.080 impactful more than famous, but now more than ever, I know that this, these other motives that people

00:43:16.180 bring to the table, they're totally worthless. They don't help their corrode, they corrode you

00:43:20.420 inwardly as a person. So I'm gonna let that go. And I think that as a result, that sort of purity

00:43:25.140 of heart, that integrity has provided the, the, the scaling, I think of the excellence.

00:43:30.560 Does that make sense? Yeah. I mean, dude, there's so many people out there that say shit. Like I

00:43:37.660 just want to impact people and I just want to help people and I just want to do this,

00:43:41.860 but yet their actions don't align, you know? Um, absolutely. It's, and you could tell it's,

00:43:50.500 it's not about that. It's still about them. It's about the likes. It's about the comments. It's

00:43:54.880 about the views. It's about the recognition. And, um, I don't know, like,

00:44:00.820 I guess to a certain point and Ed's been very influential in this for me too. Like Ed's been

00:44:12.160 a really good partner for me and my let, um, in business, he's been like a brother to me and he's

00:44:18.460 been good for me to kind of grow through this. Uh, because I think a lot of it was, I didn't believe

00:44:27.080 that I was as good as some of these other guys. So I had to like go out of my way to

00:44:32.020 try and like fucking make sure that they knew that. Uh, and I think Ed's been real good at

00:44:38.980 being like, bro, nobody wants to fucking speak with you. Like, you know what I mean? Like

00:44:45.460 he's made me believe in myself. Um, more than I, I mean more than, cause I don't, I don't have

00:44:54.080 that person in my life. Like I don't have like, like, like the big brother figure, you

00:44:59.020 know what I'm saying? Right. Yeah. And so like, he's, you know, he's further down the

00:45:02.920 road. He's made a lot more money than I have. Um, he's fucking a more recognized speaker than

00:45:08.140 I am. I mean, uh, he wouldn't say that, but I'll say that. Um, but I mean, dude, just having

00:45:16.120 somebody like that validate you, it calms you down to a point where you're just like, all

00:45:20.120 right, I know what I am and I don't have to fucking prove it. And so that allows you

00:45:25.420 to sort of like detach in terms of like, and really think about why you do things.

00:45:30.380 Um, so it's very apparent. You, I, oh, I do. I like, I have gone back and listened just

00:45:39.480 to make sure I was, you know, that I wasn't just creating it or like, it's so apparent.

00:45:45.040 I mean, in the way you speak in the way you carry yourself. And like I said, the level

00:45:50.600 of vulnerability and the level of humility is. Well, do the truth is, is fuck. I'm, I'm

00:45:57.240 still trying to figure this shit out. Yeah. You know what I'm saying? Like, I don't, I

00:46:01.100 don't have this shit. Like, dude, the reason I was an hour late sitting in here with you

00:46:04.520 guys today was because I'm trying to figure out some shit in the back on the phone and

00:46:08.520 with Chris, my business partner and, and, uh, Sal, and we're trying to figure some shit

00:46:12.540 out, you know, and like my, my personal take is that, dude, you don't help anybody when

00:46:21.760 you're not vulnerable and you don't, and you let, when you don't let people know that you

00:46:25.680 struggle, that makes them feel like it's weird. They're not good enough. Right. Right. And

00:46:30.960 there's, there's already enough people out there that make them that, that seem to know

00:46:36.160 it all and seem to have it all and seem to, um, you know, have everything figured out

00:46:41.680 and have an answer for everything. We don't need any more of that. There's already enough

00:46:46.460 of those motherfuckers. And the truth is, is it doesn't, I know when I was like working

00:46:53.240 to, to, and I still am working every day, but when I was working to just, you know,

00:47:00.320 become successful and I say this in context because most people look at me and they're

00:47:06.440 like, all right, that dude has all the shit I want, but then, but like my goals are much

00:47:11.320 bigger than what I have. So I say that with like an asterisk, but when I was working to

00:47:15.600 get to where I am now, quote unquote successful, what people think, um, I remember like looking

00:47:22.380 at other people who had done it and been like, fuck that dude's got this, he's got that, he's

00:47:27.760 got this. I don't have any of that shit. And that always held me back. Cause it made me

00:47:33.820 feel like, dude, I don't have what these other people have. And then when I got to, you know,

00:47:41.320 a certain point within the last couple of years, I think I've really started to realize

00:47:45.520 like, dude, fuck all these motherfuckers are normal. Like all these dudes that you guys

00:47:50.000 see online, all of them, every single one of them, they're all fucking scared. They all,

00:47:55.520 and they might not say it because they're not okay enough, like letting people see the

00:48:00.500 vulnerable side. But like, dude, these guys are all, they're all have, have that. They

00:48:05.820 just don't show it. And I think that that's a shame because I think that a lot of the people

00:48:10.780 out there would be far and I'm not talking about this fake fucking vulnerability. I'm

00:48:15.220 talking about the real shit. Absolutely. You know what I'm saying? Like a lot of these motherfuckers

00:48:18.680 post this fake shit. No, the dark shit that nobody really wants to talk about. Exactly.

00:48:23.460 And like, um, I, I feel like that helps people like, dude, like, okay, here's a fucking dude

00:48:29.280 who seems to have it all. And guess what? He's still struggling with this and this and

00:48:33.500 this. He's still learning every day. He's still getting better every day. And you know,

00:48:39.440 I, I think that's important. I mean, dude, like who fucking dude, there's these 25 year

00:48:44.180 old motherfuckers online right now who, you know, they might not, they might've made a million

00:48:48.440 bucks or a couple million bucks by selling some click funnel shit, whatever, you know,

00:48:53.060 good for them. But now they're preaching like they fucking got the world figured out. It's

00:48:58.420 like, motherfucker, you don't know shit. You don't know shit. Like you made a little bit

00:49:02.840 of money. You bought a nice car. Good for you. I'm happy for you, but realize the reason

00:49:08.040 that you're not going to be able to do more than that is because you think you got it figured

00:49:10.840 out. And my biggest fear, like you said, your biggest fear was being homeless. That my biggest

00:49:17.380 fear is not far off from that. So like, I'm trying to learn every fucking day. And like,

00:49:22.440 you know, Vaughn, Vaughn knows this, dude. A lot of people accuse me of being falsely

00:49:26.120 humble. Like they'll say like, you know, Oh, you don't like, like dude, Ed does this

00:49:30.900 shit. Like I'll be like, Ed, I'll be like, fuck dude. I ain't shit, man. I'm trying. And

00:49:34.560 that'd be like, come on, dude. Like, you know, that's not true. And I'm, but Vaughn, you

00:49:38.240 know, I'd really believe it. Like I'm like, fuck, I'm just some idiot from fucking St.

00:49:43.180 Louis that knows a couple things. I don't think people understand the, just the, how

00:49:48.960 complex that dude, I'm afraid of starting to believe my own shit. Right. Like I'm afraid

00:49:53.360 of starting to believe like, like I said on the Jocko podcast, like there is a, there's

00:50:00.620 a time to be cocky as fuck. Okay. Yeah. That's what I was going to say. Yeah. There's a time

00:50:05.040 like, dude, when I'm going on stage in front of 20,000 people, if I'm going up there and I'm

00:50:09.940 not cocky, dude, I'm going to suck. You know what I mean? Like it's going to be bad because

00:50:15.240 you better just like, dude, if you're going to play an NFL game and you don't think that

00:50:18.660 you're going to whoop their ass, you already lost. Well, it's what, like what you said in

00:50:22.040 the recent podcast with the P 51 pilots, you go in there, you go flying into a dog fight

00:50:26.480 and you don't think you're the best. You're going to lose. You're going to die. Yeah. You

00:50:29.600 know? And so, but there's, that's a small amount of time. Like you walk around like that

00:50:34.200 every day. People are going to fucking hate you. So we had, we had things that we've

00:50:38.000 always, we've got these people we've always talked about in the podcast for the last couple

00:50:41.400 of years with their astericals, you know? So when Andy talks about cockiness, they're

00:50:44.980 like, Oh, I thought you said to be humble. And when he talks about humility, uh, they

00:50:49.000 say, Oh, I thought you were supposed to be cocky. They don't realize that really the most

00:50:52.480 successful people in life are people that there's always this tension. There's this

00:50:56.840 paradox in their, in their lives. And there's these things that don't normally go

00:50:59.980 together. That dichotomy. Yeah. That's what I was just going to say. Yeah. It's a dichotomy.

00:51:04.240 You're right. Exactly. It's, it's, it's, it's somehow you are cocky and humble at the

00:51:10.920 same time. You just know when you are, you are a badass and you are compassionate at the

00:51:16.500 same time. And people want to say, there's no way you could be one or you have to be one

00:51:20.820 or the other. And then all the time, all the time. Right. And it's not, that's not human

00:51:24.400 beings. Human beings are complex people. It's a true dichotomy. Yeah, it is a dichotomy.

00:51:28.360 Yeah. So, uh, no, I mean, I, I love what he's saying. The bottom line is, you know,

00:51:33.880 and I appreciate, I take that as a, as a compliment, but you know, the bottom line is,

00:51:37.760 is like, dude, I'm, I'm really no different than anybody else. I'm just trying to figure

00:51:42.120 the shit out. And that for somebody like me who struggles, you know, like I'm, I'm a lot

00:51:48.480 better than I used to be, but the self doubt and like the feeling like, you know, you have

00:51:53.580 your podcast on worth is like when you decide what you're worthy of, you become that. Right.

00:52:01.080 I decided that, but there's still those moments. There's still like those pits where you go

00:52:05.860 into and you're like, fuck. Dude, I have that same shit all the time. Like, am I really good

00:52:09.700 enough? Like, am I really like qualified to be helping other people, other women who have

00:52:14.880 gone through the same things that I have and to see that you still are and that you still

00:52:20.060 know how like I'll go like weeks without recording a podcast. You know, what's really going through

00:52:24.200 my mind at that time, man, nobody wants to hear what I had to say. I'm the number one

00:52:28.900 fucking podcast in the world. And like, I'm telling myself in my head, nobody really wants

00:52:33.960 to hear what I had to say. You know what I'm saying? I do. This is like a fluke. Yeah.

00:52:40.120 Yeah. And so I'm like, fuck it. I'm not going to record anything. Right. And like, dude,

00:52:43.520 that's, you know, I, I get it. Yeah. And I do that same thing. So knowing and seeing

00:52:51.280 that and you being more open about that in this last year, I feel like for myself, it's

00:52:57.920 absolutely, it helps me in the best way because like I am still, I am like the things I have

00:53:04.780 to share are valuable and they are helping people. It's. You know what I would say to like

00:53:09.680 help you with that. And I think what's helped me with, with that, um, a lot is that, and

00:53:17.400 this is going to go along with you learning how to become a speaker as well. Um, no matter

00:53:22.800 what mindset you're in, when people come to consume your con your content, there's a context

00:53:29.160 to it. So like, for example, I may not want to feel like speaking to a bunch of people or

00:53:36.480 like, I might feel like my met, like, I don't want to say something that I, you know, this

00:53:40.880 or that, but there's fucking people that have paid to come hear this and they're ready to

00:53:45.280 fucking hear it. Okay. And same thing whenever you go to speak to 10 people, cause that's

00:53:50.700 what you're going to start with. That's what I started with. I just got asked yesterday,

00:53:54.020 like small, like small town thing, which is really cool. And I'm super stoked about it.

00:53:59.100 Yeah. That's where I started too. I started giving a sales talks when we had six or seven

00:54:03.040 people in our company and that was 15 years ago, you know? So, uh, that's where everybody

00:54:08.280 starts. Um, and believe it or not, that's where you're going to develop your best skills.

00:54:13.120 Um, and you're going to make your biggest mistakes and guess what? There's only six people there

00:54:17.300 to see it instead of 6,000, you know? Uh, but I think the biggest thing that, that really

00:54:24.160 helped me, um, and it helped continues to help me is like when I don't feel like recording

00:54:29.120 a podcast cause I feel like nobody wants to fucking hear it. Um, I remember that they're

00:54:34.700 specifically going on and clicking on because they're in the context of wanting to hear some

00:54:40.840 shit, you know? And, uh, and that helps me get over that, you know, like nobody wants

00:54:45.960 to hear me shit. You know what I mean? Yes. Um, so when you're speaking and you're like, Oh,

00:54:51.240 I'm developing this talk and you know, fuck, this is stupid. Nobody wants to hear this shit.

00:54:55.480 You just got to remember like, dude, these people are there to hear that. Yeah. You

00:54:59.240 know, they're wanting, they're wanting to be. Yeah. Like Vaughn, when you were, when

00:55:03.640 you were a pastor, people showed up on Sunday and what'd they expect? They expected to be

00:55:08.820 fed. Yeah. They wanted to, they wanted to learn something. They wanted to be motivated.

00:55:12.220 They want to be inspired. They wanted to be helped. And I mean, it's amazing to me cause

00:55:16.020 it's amazing to me what we think is so everyday garden variety. Like we think, well, why would

00:55:25.200 I post about this? Because this is like normal human experience. Exactly. Post about it.

00:55:30.660 Talk about it because if it's normal human experience, you're going to, you're going

00:55:33.500 to motivate somebody. You're going to help somebody. It's, it's kind of, it's kind of,

00:55:37.740 uh, humbling. But in 10 years of being a pastor, I used to, there, there were, there were sermons

00:55:42.340 I worked on for hours, but there was one Sunday where I could literally like the whole week,

00:55:47.040 I could not put two sentences together. I had no idea I was going to preach on. So what did

00:55:50.900 I do? I got up Sunday morning and my sermon was basically, yeah, guys, years ago I got

00:55:56.680 dumped by this girl and it sent me into a deep depression and it sucks. And this is what I

00:56:00.520 learned from it. And to that, to that point, I'd never had a more requested sermon just

00:56:04.900 because people identified with it. So the more you speak transparently about your own

00:56:08.760 pains and, and, and your own self doubt. And I think that's what Andy's really good at.

00:56:13.300 And I, I, he's really good at, and I would add this cause it's, Andy's really good at it

00:56:18.040 without communicating the idea that to be vulnerable, you have to like start crying

00:56:22.580 and, and get in touch with your feminine side. It is, it is, it really is. And so there's

00:56:30.140 this all, there's all this movement about the new masculinity. In the next 10 years, dude,

00:56:35.220 to be vulnerable, you're going to have to like put on women's fucking underwear, sit

00:56:38.400 around and fucking put lipstick on and talk about it. Get the fuck out of here, man.

00:56:41.700 It is crazy. I mean, there's all these people that talk, there's all these people that talk

00:56:44.840 about the new masculinity. Dude, it's not even cool to be straight anymore.

00:56:48.040 Like it's not even fucking cool. Or a single gender.

00:56:52.140 No, you have to be unisex. Oh, you gotta be confused. Like fuck, I don't know what I am.

00:56:56.500 It could be a dick. I don't know. I don't know. Today I think I'm a dude.

00:57:00.780 I'm going to talk it today. I definitely, the new, the new masculinity sure seems a whole

00:57:06.460 lot like the old femininity. No, but now, yeah, no shit. And the new masculinity is like,

00:57:10.880 if you have a fucking beard, you're insecure. Right. Bro, I've had a beard since 2011.

00:57:16.860 2011. Like what the fuck? Right. Or you have a sports car because you have deep seated

00:57:21.580 daddy issues or something. It's because I'm not Ron Jeremy. Exactly. Exactly. That's why.

00:57:26.220 Yeah. You can't just like cars. No, you can't just like cars. You gotta have a little dick

00:57:28.940 too. Everybody knows that. Like everything's pathologized. Yeah. Like you're not just,

00:57:32.900 yeah. I don't like, I just, I don't like a Chevelle. It's something my dad did to me in

00:57:37.120 1973 or something. Yeah. It reminds me of the year that my cousin decided that he was not a man

00:57:43.820 anymore and he was a woman and his penis cut off. Yeah. Oh no. Like you have to have some

00:57:48.260 fucking crazy, like, it's like, dude, how can you just not like shit anymore? Like I just can't,

00:57:52.300 you can't just like chicks now? You know what I'm saying? Like, it's like, it's just fucking

00:57:57.620 over the top, bro. That's crazy. That's crazy. Yeah. So thank you, Carmilla. Appreciate it.

00:58:03.400 Okay. So our last winner of the group is Dr. Tom Retcher. And, uh, all of these people were,

00:58:13.720 were picked for specific reasons, but I have to tell you that, uh, about a year, year and a half

00:58:19.920 ago, uh, Tom actually applied for the, uh, for the video testimonial one. And you were, I think you

00:58:26.800 were late or I missed it or something, but he, he put together incredible, um, video testimonial for

00:58:33.340 Andy basically talking about your practice, your doctor, your audio, audio, doctor of all

00:58:37.980 audiology and, and basically about how the principles of the MFCO helped you to, to build

00:58:44.100 your practice and, and to, to establish yourself. But I don't want to steal all your thunder because

00:58:48.900 you had, you have another, uh, uh, with another, uh, thing that you're involved in that you want to,

00:58:54.840 uh, draw to Andy's attention. So go ahead. And you're from, you're from, uh, uh, Long Island,

00:58:59.920 Long Island, right. Born and raised Long Island. What's up, Andy? Um, thank you so much. Uh, I want

00:59:05.960 to tell a quick story. So, uh, mentioning that video, um, from all the different lessons that,

00:59:11.340 uh, you know, and like you say a lot on the podcast, like it's nothing new. It's, it's,

00:59:15.940 it's, it's putting in the work, it's doing the hard work. Um, the thing that just to kind of

00:59:21.160 truncate the, the Yvonne mentioned the video, truncate everything. The one word that I implemented

00:59:26.960 in my practice was customer service was no matter the person coming in off the street,

00:59:33.980 uh, had a question to, about their hearing, whether they were paying me a dollar, whether

00:59:38.820 they were buying a pair of $5,000 hearing aids, like it didn't matter. I made it my goal in the

00:59:44.300 last couple of years from, from, you know, from learning from you that when they walk out of that

00:59:48.460 office that they're like, who is this guy? Like, who did I just meet? And it's allowed me to,

00:59:54.460 to scale the practice, uh, to produce an income for me, to, to start building a life with my wife.

01:00:00.320 And, and, and the thing I'm going to mention about this, this entrepreneurial, uh, venture

01:00:04.140 that I built with my brother and a close friend of mine, and that's all it was, was just, and I put

01:00:08.820 a little, little post-it note on the, on the side of my office says ask. And it's just always,

01:00:14.160 um, asking that customer after I, I really make sure I go above and beyond if they can just tell a

01:00:19.820 friend and, and ask as, as I've learned from you from the, from the podcast, they're doing their

01:00:24.620 fee. How's that work for you? It's, it's been great. I grew the practice, uh, 400% in one year,

01:00:29.460 which for me, that's a lot for me. No, that's fucking awesome. But my point,

01:00:34.240 my point asking you how that worked was people think that doesn't work. They think it's like,

01:00:39.580 oh dude, you're being overly simple. All the, all the guys in my industry,

01:00:42.900 from I learned from when I was a resident, it was, you know, you'd go out,

01:00:45.600 you're going to do all these big marketing ads. You're going to spend $5,000 a month on direct

01:00:49.600 mail. You're going to sell turkey legs to get them into the office. You know, you're going to

01:00:52.580 offer free tea. I didn't do any of that. That shit doesn't do any good unless,

01:00:55.240 unless you've got something on the inside that's going to get them to talk about you.

01:01:00.320 In Queens, New York, I am the Guyanese audiologist. Everybody that comes, everybody,

01:01:04.260 it's a big Guyanese community. They all know me and it's, it's all just word of mouth and it's,

01:01:08.540 it's just been awesome to see it grow. Um, I wanted to share a quick story about the Arte Accelerator.

01:01:13.660 Um, about 10 years ago, my brother, uh, moved to another town near where, where we grew up and

01:01:19.780 him and his wife moved in and they, they had to get a new hot water heater. And, uh, I didn't know

01:01:25.420 it at the time, but he's like, you know, he showed me the system. I was still in high school. I'm like,

01:01:29.180 that's cool. You know, I didn't really, I don't know. That's cool. I'm playing video games. I didn't

01:01:32.680 really know what that meant. Uh, and about two years ago, my wife and I also moved to the same town

01:01:37.940 and we needed to get a hot water heater system. And he recommended this, this, this company.

01:01:44.780 And, uh, we, you know, we had them come right in off of my brother's recommendation. And, uh,

01:01:50.320 I was just from their whole, the way they came, sat down and at home, we went through the whole

01:01:54.980 process, how they were going to make my home more efficient, make it a better process for home.

01:01:59.100 And I was, I remember just like when they finally had the guys come and install everything, I remember

01:02:05.040 just, I, I took off from work that day just to watch the whole process. And I was just so impressed

01:02:08.860 with the craftsmanship and everything. And I was really blown away. So fast forward, that was about

01:02:13.760 two years ago, uh, joining the, the RT accelerator, awesome group, been able to connect with some, uh,

01:02:20.540 not only everybody in this room today, but, uh, some people locally, uh, right in long, long Island.

01:02:26.160 And, uh, we, we had our quick first little meetup a couple of months ago at a Starbucks

01:02:30.940 and we're all just hanging out and talking. And, uh, I'm across from this woman and she's

01:02:35.280 like telling us about what she does. Uh, and her and her husband own this, this hot water

01:02:39.520 company, uh, hot water heater company. I'm like, well, what are you, what company? And sure

01:02:43.980 enough, it was the same company. And, uh, you know, and now she's going to be, she's also

01:02:49.340 going to be the, uh, the, it's crazy. The president of the chamber of commerce in the town

01:02:54.400 that I live in. And like all of these things have come full circle. And it's just, I think

01:02:58.600 you told me that she's in the accelerator and he's in the syndicate. Her husband's in

01:03:02.320 the syndicate. Yeah. It's Bill Powell. Yeah. Okay. Yeah. And it's just, it's amazing what

01:03:07.680 you guys have put together. So thank you. Yeah, that's cool, man. So just, uh, I mean,

01:03:13.560 what do you think of the, just give me a little, give me a little honest thoughts about what you

01:03:17.320 think of the accelerator so far. I mean, like to tell you, like about the, I'm going to mention,

01:03:22.820 uh, the little, the, the business with my brother that we built, but it's allowed us

01:03:26.840 to, uh, connect with some really awesome people locally to, and this is going to, uh, lead me

01:03:32.980 to my question to, to help me to start building the brand locally. Uh, and so with the question

01:03:38.680 is, uh, what advice would you offer to a brand that has built itself initially through leveraging

01:03:45.360 Amazon's platform, but it's trying to transition away from the dependence from Amazon? Uh, my brother

01:03:50.620 and I, and a close friend of ours, we, without really putting any money, money in, you know,

01:03:54.640 just a little bit of our money and we just kept building it and, and, and Amazon's great.

01:03:58.960 It's an awesome platform. It, you can get traffic, but at the end of the day, they own your business.

01:04:04.220 Like they can turn off with a switch of a button. So my, so my exact words I was going to say

01:04:09.040 was they own you and people don't realize that. So, uh, you have to understand and you do,

01:04:18.140 but I'm going to paint this picture of people listening that Amazon is an amazing fucking

01:04:23.480 company. Amazing. Uh, for certain companies, they are amazing. Um, if you're going to be a

01:04:29.720 small company that let's say you sell cell phone cases or something cool like that. Um, and you

01:04:36.540 want people to see them, you want to sell Amazon's fucking great. Okay. But if you're going to build

01:04:41.580 a real brand that you hope to sell one day or, uh, exit this, that the problem with Amazon is

01:04:49.060 dude, they will make you think that you still own your company. But the truth is, is they own

01:04:54.820 everything because who owns the relationship with the end consumer. That's where the value is.

01:05:00.920 All right. Uh, like if you were going to, like if somebody was going to come, that's why first form

01:05:05.140 isn't on Amazon. Okay. Um, people ask all the time, why is first form not on Amazon? Why is,

01:05:11.560 why do, uh, why do you guys not sell here, here and here and here? Because owning the relationship

01:05:17.800 with your end consumer, uh, is the most valuable aspect of your business. All right. And it's going

01:05:27.040 to be really hard, uh, in the future for company, for brands to become the kind of company that,

01:05:34.840 um, that people are used to seeing if they only sell on Amazon and don't own their, their

01:05:43.860 relationship with the end consumer. It's a great opportunity and we're starting to feel that now.

01:05:46.800 It's a great way to start. Yes. Right. And so what you're trying to do is transition

01:05:50.360 to where you own those relationships, correct? Yes. All right. So, uh, you're going to have to take

01:05:56.080 a hit, right? So you're going to have to take a hit. You're going to have to take,

01:05:59.580 realize a, uh, um, when I pull off Amazon, I'm gonna lose some sales. All right. That's the first

01:06:05.500 thing you're going to have to understand. That's going to happen. Um, a lot of companies, what they

01:06:09.800 try to do, uh, is they will try to begin to market, uh, and build the direct relationships before they

01:06:17.540 withdraw from Amazon. Uh, which you can do. The problem is whenever you start to do that and Amazon

01:06:23.260 finds out, they turn you the fuck off. Okay. So, um, the first thing you've got to do is you're

01:06:29.700 going to have to accept that you're probably going to lose some dollars. Uh, but when you lose some

01:06:34.380 dollars today, remember that you're, that's an investment in your future, right? So the first

01:06:40.240 thing you're going to have to do is cultivate a situation, uh, with your, your technology,

01:06:45.660 whatever it is you use, that's going to allow you to service your customers directly. Do you have

01:06:50.500 that? Yes. Okay. Are you, what is the product again that you're selling on Amazon? We, uh,

01:06:56.300 we sell a men's accessory products. It's called Dapper FX. Okay, cool. Yes. Okay. Sorry. So, um,

01:07:04.580 explain what that is. Uh, so Dapper FX was formed, uh, my brother, a close friend, we formed this brand

01:07:13.740 that we wanted to, we wanted to be able to take, it's bridging the, the gap between, or, or the,

01:07:23.020 the balance between what we see a lot today. And when we think of products for men, men's accessories

01:07:28.920 and products, um, modern design, but we wanted to balance it with some of these more timeless and

01:07:35.420 classic elements that we see. Uh, because as, as we keep getting into the future and everything's

01:07:39.820 becoming more modern looking, we want to have more of that classic feel. And that's what we've been

01:07:44.220 imbuing, you know, into the, all the products that we've been selling, but not making it so classic

01:07:49.040 where we're like, you think of the Dapper FX and it's like the guy with the top hat and the,

01:07:53.200 we're still, we want to feel. What exactly do you sell? So we sell, uh, these products called valet

01:07:57.620 trays. They're valet trays. So something you would put on your nightstand. Uh, you could put all your,

01:08:01.600 your rings, your watches, your, your, your, it's the place that's like kind of the flagship product.

01:08:07.100 It was the product where for men at the end of the day, we, we come home, we have all the

01:08:12.400 laying all over the place, all over the place. Right. Right. Uh, that's a, that's a different

01:08:16.000 one. That's our, our cigar humidor. Okay. That's, that's cool though. That's really nice.

01:08:19.320 Um, and we want it to be a place for exactly. You come home, you put all your crap in one place

01:08:24.060 and you feel organized, but you also feel, you know, it's, you feel dapper. Let me give you some

01:08:27.900 advice. You need to, you need to get better explaining what the fuck you do. All right. Seriously,

01:08:33.320 you should be able to explain it in 30 seconds. What do I do? All right. Imagine you come home

01:08:38.380 and you, you, you're probably like me, you have your keys, you got your watch, you got your wallet,

01:08:43.020 you throw your shit all over the counter and it stays there. Well, we make something that keeps

01:08:47.460 your house from looking like a bachelor pad disaster. All right. Something like that. You

01:08:51.660 got to come up with a story. All right. So you need to get better at that. Cause for the last five

01:08:56.880 minutes, you've stumbled through that. Maybe you're just nervous. I don't know, but I need,

01:09:01.140 when you're, when I meet you in elevator sometime, or you meet some dude on shark tank in the elevator,

01:09:06.620 you got to be able to explain that shit instantly. Cause you might not have another picture. Just

01:09:09.700 like you were saying with the real estate. Yeah. So figure out the story you're going to tell

01:09:12.720 to paint that picture, work on that. That's going to be a big help for you. Um, now you said that you

01:09:20.480 are already being able to service your end consumers, right? You built that in. Are you doing

01:09:27.680 that already? And you're selling on Amazon? Yes. Okay. But your goal is to pull off of Amazon as

01:09:32.080 much as possible. Okay. And the goal is to pull off of Amazon because you want to, you want to build

01:09:36.320 the brand yourself cause you're, you're thinking ahead. Yes. Okay. So this is how I would do it.

01:09:43.760 I would, I would start, um, by utilizing influencer marketing on Facebook and Instagram, uh, and YouTube.

01:09:51.380 And I would have, I would find people. Yeah. To start making posts for you to start establishing

01:09:58.860 the brand. Um, then what I would do is when I got sales to a certain point direct, I would pull off

01:10:06.220 of Amazon, go direct, work on all your, you know, your, uh, your influencer marketing, uh, possibly

01:10:13.580 affiliates possibly, or for sure, um, you know, your Facebook advertising and things like that.

01:10:20.060 You doing Facebook ads at all? A little bit. You need to be doing a lot of Facebook ads.

01:10:23.500 Yeah. We're doing, we're doing our first local event in December where I mentioned before,

01:10:27.820 it's going to be great. It's kind of, you know, it's, we're gonna have a tent and we're

01:10:30.480 gonna be selling locally and we're just running Facebook ads to that local five mile radius.

01:10:34.780 Learning how to direct market your product via the tools that we have, uh, Facebook ads,

01:10:39.620 YouTube ads, dude, it's really, I mean, it's fucking huge. It's a huge opportunity. Um,

01:10:45.560 and with what you sell, I mean, dude, this is cool shit. It's not, it's not boring shit.

01:10:50.580 You know what I mean? Like every dude wants to look, you know, like if I'm telling a story,

01:10:55.720 like I'm, here's the video I'm making about your product. Um, I'm making a video where a single

01:11:03.240 dude is bringing home some chick for the first time to his house. Mad men lighting.

01:11:09.620 Listen, I'm being serious. And she comes home, you're bringing her in your house and you know,

01:11:17.620 you just throw your shit on the counter and you see her like, like you, you're kind of unorganized.

01:11:24.200 Like you, the rest of your place is kind of sloppy and she's like not, you know, like she might pick

01:11:29.580 something up off your counter, like your dirty underwear and hold them up and be like, Oh, this

01:11:33.800 is gross. Right? Like seriously, you got to make it like over the top satire.

01:11:39.620 Um, where like your place is fucking disgusting. All right. And then I would make the statement

01:11:46.300 like no chicks. Like if, if your places is disgusting, what's she thinking of your balls

01:11:50.620 and your dick? Like she thinks it stinks too. Yeah. You come to a scene where he makes a move

01:11:54.540 and she's like, no. Yeah. Right. Where, where she, you know, she's like, no thanks. All right.

01:11:58.940 And then the next time you could be like, don't let this fucking happen to you. Right. Cause

01:12:03.780 it happens to every dude, every dude. And then, and then you show, like you come to your

01:12:09.420 house and you've got like, uh, you know, like you've got this cool humidor with some cigars,

01:12:15.040 you know, and you look sophisticated. You've got this nice little tray where you put like,

01:12:19.300 dude, it just sends a totally different impression. We've been, we've been trying, uh, my other

01:12:23.160 partner, Mike, he's kind of been trying to get more into the social media and he's been dropping

01:12:27.400 these little videos, uh, with the other product that, uh, I haven't showed you yet is like

01:12:32.120 he, he did one post the other day where he'd like, it's just like his hands comes in. He's

01:12:35.000 got the Valley all set up with all his products. And like, he put the caption, it was like,

01:12:37.820 time waits for no man except the Valley. And then like he pulled the, what do guys care

01:12:41.460 about? That's it. That's it. All right. That's it. You didn't hear her. She said one of the

01:12:47.020 girls here. That's it. She said getting laid. That's fucking it. Everything that a guy does

01:12:52.780 comes back to him getting fucking laid, looking good, feeling good, whatever the fuck you

01:12:57.360 wear, whatever you drive, whatever your job, everything, every fucking decision that a

01:13:02.240 guy makes comes down to that shit. And so I would tie that into your product, however

01:13:07.100 you can. And I'm not saying put like, you know, I'm not saying put like fucking tits

01:13:12.100 and ass in your photos and shit like that. That shit's overplayed. People are immune to

01:13:15.940 it. I'm talking about being creatively swagger. Yes, exactly. Like dollar beer club.

01:13:21.980 If you don't follow them. Like dude, if you want to get the fucking pussy, you've got

01:13:25.180 to be a classy motherfucker. You know what I'm saying? Like that's the world's most

01:13:28.680 interesting man. The Dos Equis guy. That's right. Exactly. The Dos Equis guy. Some of

01:13:32.320 the best marketing ever created. Right? Yeah. And who doesn't want to be that

01:13:35.480 motherfucker? Everyone wants to be him. Yeah. Yeah, exactly. Everybody's the guy that

01:13:39.960 sits in that video on YouTube. It's just sitting in front of a fireplace. It's just

01:13:43.340 crackling and he's got the whiskey. I don't know, but you probably want to sit down

01:13:46.980 and have a conversation and drink with him, right? Yes. Right, right, right. Well, dude, and guys are

01:13:50.760 always, dude, I can see a huge brand out of this, by the way. Thank you. There's tons

01:13:57.300 of things that could fall under this label besides a tray and a humidor. Now, do you

01:14:01.760 like dudes are working so hard to figure out how to be that sophisticated dude? Like if

01:14:07.400 there was one place where they could go and find all this shit, that'd be amazing. Do

01:14:11.680 you think it would be too much for him to put on his plate to make a alternate brand that

01:14:16.280 he could replace on Amazon once he pulls that off? Yeah. I mean, that's a whole nother thing

01:14:22.540 that you could do. Like the Coca-Cola effect? Huh? No. Didn't Coca-Cola do two different brands?

01:14:28.700 I mean, if you're smart, that's what everybody should do. Like we have brands that we sell

01:14:33.180 on Amazon that nobody even knows are fucking ours. But you already know the hard part of like

01:14:37.160 sourcing all the material, making it. So it'd be very easy for you to plug all that information

01:14:41.860 into a totally different brand and keep on Amazon. Like have your own competition.

01:14:45.780 And watch the data and split test and own the market.

01:14:48.000 That's right. Yeah. I have tons of products that we sell on Amazon that nobody even knows

01:14:52.360 that we, that are our products. You know what I mean? So

01:14:55.400 Just to be in the game, understand. Yeah. Dude, it's just integrating and understanding

01:15:00.460 where you can monetize on every single spot that you can. Dude, I, I, I think it would be fairly

01:15:08.140 easy to come up with some shit on YouTube that would fucking people would remember with,

01:15:13.040 with what you're doing on your brand. Yeah. Like I could see being big. Thank you. Yeah.

01:15:18.960 But, um, but understanding how to, how to, you know, control that, that end relationship

01:15:27.220 and why it's valuable. Because like, dude, if you only sold this shit and this is, I'm,

01:15:30.960 you understand this cause you're already doing it, but I'm, I'm explaining to you guys who

01:15:34.600 were listening. If he were just to sell on Amazon and say, you know what? We got our

01:15:39.460 brand of 10 million bucks through Amazon. Amazon, here's what Amazon does. They fucking

01:15:45.420 recognize that you're doing $10 million with this brand. And you know what they do? They

01:15:49.640 go out and fucking create a fucking brand that competes with you that, that people don't

01:15:53.780 realize is even theirs. And they push that shit on your customers. And then what happens?

01:15:58.900 Then you're doing 2 million. And you don't get all the ad spend anymore. You don't get

01:16:01.640 fucking get nothing. And like, dude, people are so people, I give you a lot of credit

01:16:06.880 because a lot of, especially in my industry, people are so short sighted to make some money

01:16:11.640 today that they don't think about what I'm talking about for the next 10 years. Fuck the

01:16:16.920 next 30 years. You're going to have to have something to do. You know, it's not just about

01:16:20.680 today. You know, we could have sold a ton of product on Amazon and bodybuilding.com in the

01:16:26.700 beginning. But if we had, we'd be out of business right now. Instead, we work to cultivate

01:16:30.680 that end relationship with our consumer. We wouldn't be able to have the relationships

01:16:34.640 that First Form has with its audience and its family that we have if we hadn't controlled

01:16:43.820 that end consumer. You see what I'm saying?

01:16:46.840 Yeah.

01:16:47.100 So it's a very, very smart long-term play that most people are too short sighted to see.

01:16:55.060 So I would give you a lot of credit for noticing that. Um, and, and following through on it because

01:17:00.680 it's going to cost you a little money in the short term. I mean, you know that definitely

01:17:04.040 yeah, but it's okay, right?

01:17:05.620 It's okay.

01:17:06.160 Because how old are you?

01:17:07.240 30.

01:17:07.660 Yeah. So you're gonna be doing this for another 30 fucking years.

01:17:10.000 Absolutely.

01:17:10.460 Yeah. And hopefully if this goes good, maybe you do this for another 10 and then you do

01:17:15.200 whatever the fuck you want for the next 20 years after that. You know what I mean? Uh, but

01:17:19.760 it's still going to come down to you controlling the end, the end relationship. Awesome. Awesome.

01:17:24.740 Carly, Chris, Tom, Carmela. Thank you so much. Uh, thank once again, thank you to all of you guys

01:17:30.100 who submitted, uh, iTunes reviews. Well, I'm sure we'll do another contest in the, in the future,

01:17:35.580 but, um, pushing on 300 here. Yeah. We're getting close to 300. That's kind of significant.

01:17:43.180 Yeah. Yeah. I got nothing else to say other than guys, uh, guys, don't tell your wives,

01:17:49.740 to Google porn stars with bigger dicks than you. Vaughn Jeremy. Yeah. Yeah. Ever. Like

01:17:56.660 that's just a fucking terrible idea. That's the lesson of this entire episode. She's already

01:17:59.860 probably looking at ones. You don't have to give her more. Yeah. Yeah. Just don't. What

01:18:05.700 the fuck are you thinking? She mentally took away your man card or he's just, he's like,

01:18:11.440 I'm so secure. I don't care. That's pretty much it. Yeah. I mean, whatever. That's fine.

01:18:15.920 But I'm just saying, it's just never a good idea to, you know, throw an extra meat out

01:18:20.760 there. Well, maybe so, but you know, I heard you say one time you were Sicilian. So what

01:18:25.620 are you worried about? I'm not worried, but I'm also not fucking Ron Jeremy, finding dudes

01:18:30.820 on the internet with fucking with big old dicks and tell my wife to look at them. I'm fairly

01:18:37.420 confident that my wife only saw his face. Dude, you're fucking delusional. She definitely

01:18:44.700 saw a head. You spent too much time in Sunday school, bro.

01:18:51.260 Guys, if you haven't checked it out, check out Andy's power list. I know that we have a

01:18:55.460 lot of new people who are listening to the podcast, hence the number one rating in the

01:19:00.700 world. But that's just something that if you haven't listened to episode 107, take a listen

01:19:06.160 to that episode and then get on the andyfricella.com and check out the power list. It's the number

01:19:11.760 one productivity tool that you can find kind of as part of Andy's brand. So we're going

01:19:17.980 to try to start reminding people of that more just because it's so fundamental to crushing

01:19:22.040 it.

01:19:22.520 Well, we get a lot of people who listen and they're like, fuck, there's so many episodes.

01:19:26.340 Where do I start?

01:19:27.420 Right.

01:19:27.820 You know, and I think it's good to remind them where to start.

01:19:30.640 Yep. You bet. Once again, guys, thank you so much.

01:19:36.160 Bye.

REAL AF with Andy Frisella - November 07, 2018

AT THE WINNERS' TABLE： An MFCEO Q&A Show, with Andy Frisella - MFCEO271

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