REAL AF with Andy Frisella - September 19, 2017


Avoid These Mistakes When You Start to Succeed, with Andy Frisella - MFCEO175


Episode Stats


Length

12 minutes

Words per minute

186.01637

Word count

2,296

Sentence count

187

Harmful content

Misogyny

2

sentences flagged

Hate speech

5

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of the MFCEO Project, we cover three mistakes that companies make over and over again that end up costing them millions of dollars in revenue. These are the three things that companies should avoid in order to grow and become more successful.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 What is up guys, you're listening to the MFCEO Project. I'm Andy, I'm your host and I am
00:00:13.100 the motherfucking CEO. Guys, today we are going to cover something that is very, very
00:00:18.980 crucial and important to the growth of small companies that are seeing a little bit of
00:00:26.320 success. You've started the company, you've got something going, you have something, you
00:00:30.940 have some momentum, you might have some employees, maybe you're making some money, okay? There
00:00:37.900 are three huge mistakes that we see companies make over and over and over again and I want
00:00:45.800 to review those with you guys. And a lot of these have to do with personal views and actions
00:00:51.720 on what you take, how you act, what you do when you come to work. So it can not only
00:00:57.380 apply just to the company, but ultimately how the company performs is how the person
00:01:01.720 thinks, acts and performs on a daily basis. So even if you're not the guy who owns the
00:01:06.700 company and you're just a regular guy who's in a job trying to work his way up, this is
00:01:12.000 important to understand. So don't tune out just because you think that because you don't
00:01:16.040 own a company, it's not relevant. It is. Usually, I'm here with Vaughn. Vaughn's not
00:01:20.900 here today. So I'm going to give you guys something that's short, sweet, and very, very,
00:01:26.980 very important. All right? Guys, when everybody starts a company, they get excited. They want
00:01:32.980 to start a company, they want to make money, they want to be successful, and I get that.
00:01:38.240 And a lot of companies don't even get that far. They don't get as far as it takes to have
00:01:43.360 some sales, have some money coming in, have some profitability. Most people fail before
00:01:48.060 that ever even happens. But let's just say that you get to that point. You're selling
00:01:52.360 some product, you're doing some good shit, you may be taking home a paycheck, a decent
00:01:58.340 paycheck, and you're starting to feel like things are going your way. These three points
00:02:03.060 are huge factors that you're going to want to avoid. Okay? So the first point is this.
00:02:08.300 A lot of companies that have success, as they become more and more successful, they get
00:02:16.300 away from the little details that got them where they are. Okay? And this can be in customer
00:02:20.840 service. This can be in attention to detail on the product quality. This can be in how they
00:02:25.840 handle the transactions. It's little bitty things, guys. Things that the normal person
00:02:32.280 wouldn't even notice. All right? We're talking about, hey, you used to keep the floors perfectly
00:02:37.140 clean. Well, now the floors aren't perfectly clean every day because you're a little bit
00:02:40.920 busier. Okay? And you can't do the little things. Those little things, guys, you writing
00:02:48.360 a handwritten thank you card to your customers, you calling your customers to check up on them,
00:02:53.380 you emailing your customers to check up on them, you taking the time to go shake hands,
00:02:58.280 you taking the time to put detail into your product, you taking the time to do all those little
00:03:02.740 bitty things that have gotten you where you are, that you get so busy and you say, well,
00:03:07.900 those are the little things that we can let go. No. Those are not the little things that
00:03:12.360 you can let go. Those are the things that got you where the fuck you are. And the minute
00:03:17.180 you start to cut those little details out is the minute you start to create your demise.
00:03:23.240 Okay? So always look at the little details as the big things. All right? Don't sweep them under
00:03:29.940 a rug because you're getting busy. You think you're a fucking celebrity because you own a
00:03:33.360 business. You're making some money. You're doing something. No. And usually, guys, when you start
00:03:38.480 to see an issue, you can go back to the little bitty details that you used to do that got you
00:03:43.000 where you are and you'll find out that you aren't executing on those details. So guys, always execute
00:03:49.300 on the small details. Always make sure that you're executing on those details and putting the proper
00:03:55.040 attention on those details. Big companies get away from it and it creates a huge gap for other
00:04:00.940 companies to come in and fucking take them out. All right? So the details matter. All right? Point
00:04:06.120 number two, we see this is a big culture issue. Okay? A lot of companies, small businesses start out
00:04:12.580 and they think that because they're growing and they're becoming bigger and they're becoming more
00:04:17.660 quote unquote corporate that they have to start pretending to be this corporate environment. They start
00:04:24.680 having pointless meetings. They have a boring work environment. They create a situation where
00:04:29.900 their employees are unhappy and have to go through useless motions just to get shit done. A bureaucracy,
00:04:35.640 so to speak. Guys, that ruins company culture. That will keep people from producing the best work.
00:04:43.820 It will keep you from attracting the best people and it will cause your best people to look elsewhere
00:04:49.920 because they're unhappy. Don't create an environment because you think you're supposed to create
00:04:56.380 environment because you're growing. If you grew, if you, if you're a business, you know, this is
00:05:01.900 something that I see young business owners struggle with the most. They think they've got to do things
00:05:06.900 a certain way because everybody else does them. No, that's not it. Your job as a business owner should
00:05:11.480 be to take the pulse of your culture, figure out exactly who the fuck you are and roll with that.
00:05:17.820 All right. If you're not a big corporate formal environment, don't fucking be one. Okay.
00:05:24.580 When you start to try to be something that's inauthentic, you lose the respect of your customers.
00:05:28.820 You lose the respect of your employees and you lose the identity of the business was creates a
00:05:32.660 situation where you don't know where you went wrong. So all of a sudden sales will start going down.
00:05:38.060 Production starts going down. People start leaving. You start having turnover and you don't
00:05:42.200 understand what's going on. Well, what's going on is, is you're presenting a false reality of what you
00:05:46.620 really are. So being who you are and, and operating in an authentic culture environment is a super,
00:05:52.980 super, super crucial detail that a lot of companies, you know, they get out of because
00:05:58.780 they feel like they're getting so big. They've got to create this corporate structure. Guys,
00:06:02.920 if you're a mom and top mom and pop type business and you treat your employees like family, it doesn't
00:06:07.320 matter if you have a thousand fucking employees, keep that culture. Okay. Don't let that culture go to
00:06:12.280 the wayside because you think that you're too important or you've got to present a corporate
00:06:15.880 image. It's bullshit. All right. You want a great culture, be who the fuck you are and don't forget
00:06:21.600 it. All right. Point number three guys. And this is the biggest one. All right. And I think a lot of
00:06:29.680 you guys can identify this as individuals. Uh, they don't finish the job. And what I mean by that is
00:06:35.600 this. Okay. Companies will see a little bit of success. They'll get a, the, the people will get
00:06:41.700 a little bit of a paycheck. People start making some money. We'll start creating some momentum.
00:06:47.720 Things are starting to go pretty good. And what do they do? They start going on vacations. They
00:06:53.280 start kicking their feet up. They take their foot off the fucking gas. They take their eye off the
00:06:58.460 fucking ball. And guys, this is what keeps companies small. This is what keeps you where the fuck you
00:07:05.100 are. And you have to realize something that if you are staying exactly where the fuck you are,
00:07:10.900 you're getting passed by people who are working to improve. There is no maintenance in business.
00:07:15.660 There is no maintenance in success. You're either getting better or you're getting passed by people
00:07:20.760 who are getting better. That's the options. So you have to understand you cannot for one fucking
00:07:27.520 second, take your success for granted. You cannot think that just because you got to this point
00:07:33.460 that things are going to continue to go the way they've gone. And you're going to be able to put
00:07:38.160 it on autopilot and get there. We see this with small business owners all the time. How many people
00:07:42.640 in your town roll around their town? Like they're a big shot business owner, but outside of your town,
00:07:47.580 nobody knows who the fuck they are. Well, the reason nobody knows who the fuck they are and knows their
00:07:51.500 company is because likely there's, they're so busy being a local fucking celebrity and thinking they're hot 0.92
00:07:56.860 shit and your little bitty area. You know, they roll around fucking Biloxi, Mississippi,
00:08:02.420 like fucking Rick Ross. And they don't understand that, you know, they could actually be very
00:08:08.140 successful, but they've got enough coming in to look like some sort of fucking success locally,
00:08:13.060 but nobody knows, you know, what the fuck's going on in the rest of the world. And guys,
00:08:18.180 you're setting yourselves up to get blasted because all it takes is one shift in momentum,
00:08:23.040 one new competitor, one new way of doing business, one shift in technology to take you from being the
00:08:30.440 guy who's a local baller with your feet on the fucking desk to being the guy in the welfare 0.99
00:08:34.740 line because you can't pay your fucking bills. It doesn't take much. All right. You cannot take
00:08:40.760 your foot off the gas. You cannot take your eye off the ball. You can't look elsewhere. You can't
00:08:45.900 look anywhere else but ahead. And you have to work at that every single day. If you don't do that,
00:08:50.560 you will eventually lose. There is no fucking question. All right. So guys in review. All
00:08:58.200 right. Point number one, people get away from the little details. All right. Don't fucking do it.
00:09:03.420 Point number two, just because you're growing doesn't mean you need to be something that you're
00:09:08.520 not. You have to maintain your authentic self. You have to maintain your authentic culture. You have
00:09:14.080 to be who the fuck you are and be that better than anybody. And point number three, don't take your 0.65
00:09:18.860 eye off the fucking ball. Just like they told you in T-ball. All right. Every single person that
00:09:24.540 takes their eye off the ball, that takes their foot off the gas will fucking lose. Life is a long
00:09:29.360 journey. Money runs out. Success runs out. Markets change. Technology changes. Options change.
00:09:37.260 Opportunities change. And if you're not there and present to take advantage of every single one of
00:09:41.940 them, don't be surprised when you get your fucking balls kicked in by the young, hungry buck who's 1.00
00:09:47.640 trying to kick your ass and they've been paying attention. It does not take much. All right. So
00:09:54.140 guys, if you're the company who's growing right now, if you're the company who's doing well, take those
00:09:59.540 three steps to heart and be preventative about it. If you're an employee in this company, take these
00:10:05.880 three steps to heart and how you manage your day. Okay. Are you taking your eye off the tasks? Are
00:10:11.420 you taking your eye off of doing the great things? All right. Are you, uh, you know, being something
00:10:17.360 you're not? All right. Are you getting away from the things that make you great at what you do?
00:10:22.540 These are all things that are relevant to the human as well as relevant to the business. And guys,
00:10:27.660 I'm going to give you one tip. I said I was going to give you three. I'm going to give you fucking 1.00
00:10:30.220 four. Here's the other thing. All right. With the internet exploding and we see people online,
00:10:35.200 myself included driving, nice cars, traveling on private jets, wearing a nice watch and shit 0.81
00:10:41.340 realize that like what I spend is less than 10% of my fucking income. All right. It's tempting when
00:10:49.120 you first start making some money to go out and spend it on cool shit. All right. It's tempting to
00:10:55.020 go out and reward yourself. It's tempting to go out and buy shit that really doesn't fucking mean
00:10:59.540 anything. All right. Winners don't do that. Winners take the money and they reinvest it in their
00:11:05.340 company. They reinvest it in their employees. They reinvest it in their, in their systems.
00:11:09.620 They reinvest it in the product. They reinvest it in their service. Don't fall victim to the
00:11:16.420 temptation of spending the first few dollars you get. And when I mean few dollars, I mean few
00:11:22.320 fucking million dollars. All right. So many people have great businesses that could be fucking
00:11:27.360 tremendous successes. And I'm talking nine, 10 figure businesses, but they never get there
00:11:33.400 because they spend all their money trying to keep up with some fuck face from junior high who drives a
00:11:38.640 nice car and lives in a fucking mediocre house. Do you want the fucking ice cream cone today? Or do you
00:11:43.760 want the ice cream store tomorrow? That's what it comes down to. So don't get caught up in the
00:11:48.580 instant gratification of going out and buying shit. All right. Take that money, roll it back in
00:11:54.640 and become a real fucking boss. All right. So guys, that's the podcast for today. If you liked it,
00:12:01.200 share it, please leave me a review. Please hit subscribe. That's how we get ranked. We don't
00:12:06.240 ask for anything in return. I appreciate you guys. Thank you so much. And we'll see you next time.
00:12:18.580 Bye.