REAL AF with Andy Frisella - February 08, 2019


BRAND NEW INFLUENCER, PART 2： A Checklist for Social Media Mastery, with Andy Frisella - MFCEO286


Episode Stats


Length

35 minutes

Words per minute

175.23312

Word count

6,214

Sentence count

518

Harmful content

Misogyny

4

sentences flagged

Hate speech

11

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of the MFCEO Project, CEO Andy talks about the do's and don'ts of social media. He also shares a story about how he got fired from his doctor and why he doesn't like going to the doctor.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.360 I can stack them hunts to the roof. I ain't stopping till they stack to the moon.
00:00:04.840 Without me, my family wouldn't have food. Anybody go against me gotta lose.
00:00:12.640 What is up guys? You're listening to the MFCEO Project. I'm Andy, I'm your host, and I am the motherfucking CEO.
00:00:20.080 Sitting here today, alone, except for my substitute producer, Adam, because Tyler is busy.
00:00:27.920 He's too busy for me now. He's getting big time Hollywood. You know, you guys made him a little social media love, and now he can't do my podcast anymore.
00:00:34.840 So, I got Adam, and Adam's better anyway. You know why? Because Adam doesn't speak very much, and I like that.
00:00:41.240 But, I'm just kidding, dude. Yeah. So, I was kidding about the speaking part. I wasn't kidding. I don't know what the fuck I said.
00:00:50.060 Anyway. Alright. So, as promised, this is Social Media Week.
00:00:57.480 And today, we're going to have a short, very condensed version of the do's and don'ts of social media.
00:01:06.080 Alright? Before I get to that, I gotta share a story with you guys.
00:01:10.820 Today, I started my day by going to my new doctor, because my old doctor actually fired me.
00:01:22.980 I've never been fired before for anything, which is weird, but he fired me because I refused to go to his office and sit for four, for literally, and I'm not gonna exaggerate here, for an hour.
00:01:37.060 So, if I got there at two, I'd just sit there for an hour before I ever saw anybody.
00:01:41.300 I'd just sit in the room for another half hour.
00:01:43.260 Okay? So, I don't like going to the doctor.
00:01:44.900 And this is why the medical profession is getting replaced by independent concierge medicine.
00:01:52.000 Alright? So, that's a different fucking subject.
00:01:55.160 But when I fucking want to be seen at two o'clock, guess what?
00:01:58.820 I want to walk in and be in the office at 201.
00:02:01.940 You know? And that's the mentality of doctors today.
00:02:04.620 It's their time. My time is more valuable than your fucking time.
00:02:09.920 And that's how people need to look at it, whether it technically is or isn't.
00:02:15.240 In my case, it technically is. It's more fucking valuable.
00:02:17.980 That's a fucking fact, because my minutes earn more than his minutes.
00:02:22.940 But, if you're in business, you should be treating every single person as if their time is more valuable than yours.
00:02:31.000 It should be something that you consider.
00:02:32.720 But, that's not even the story I want to tell.
00:02:35.260 I'm just giving you context as to why I got fired.
00:02:38.880 So, he did send me a letter in the mail and say,
00:02:40.800 I don't want to see you in my office anymore.
00:02:43.300 And I said, thank you.
00:02:45.240 And I moved on.
00:02:46.220 But, today was my first visit to my regular doctor.
00:02:51.380 My regular doctor wants me to come in every Tuesday and Thursday for IV drips.
00:02:56.620 And vitamin drips.
00:02:57.700 And all this glutathione.
00:02:59.020 And all this really good stuff for you.
00:03:00.300 Today was my first day going.
00:03:02.500 My business partner, Chris, which you guys hear a lot about but never actually hear from, lives about a mile away from me.
00:03:09.380 So, he picked me up.
00:03:10.480 He goes to the same doctor.
00:03:12.280 We went down.
00:03:13.660 Got IVs together.
00:03:14.600 It was really cool.
00:03:15.240 We got to talking.
00:03:15.940 And, I got a question in my DMs literally while we were driving in the car.
00:03:26.040 And it was like a total fucking bullshit question to start with.
00:03:30.960 All right?
00:03:33.020 It was like, hey, Andy, like, does this work for your business or what do you think about this?
00:03:37.800 Look, motherfucker, I ain't your fucking business therapist.
00:03:39.800 All right?
00:03:40.960 My time is given to you through my fucking channels.
00:03:45.820 Through my podcast.
00:03:48.080 Through my social media content.
00:03:49.660 And if you want to get more involved, I have the RTA Syndicate, which you can follow on Instagram.
00:03:54.520 But I don't just, like, answer these questions.
00:03:57.800 And, dude, I responded back with, like, this link that I send to people that basically tells them, like, go to Google and fucking find it.
00:04:08.920 It's like a joke link.
00:04:10.380 It's like, let me Google this for you.
00:04:12.100 It's a funny little thing that we do.
00:04:14.140 But the point of the matter is, so I told Chris about this.
00:04:17.500 And Chris is like, dude, what the fuck is going on these days with these people who want to be entrepreneurs?
00:04:21.860 And I'm like, dude, I don't know.
00:04:24.860 They're fucking lazy.
00:04:25.940 And they're disrespectful of your fucking time.
00:04:28.740 Okay?
00:04:29.340 Let me explain to you how it was.
00:04:31.940 For everybody else who didn't grow up with the fucking internet and Google and mentors and podcasts and YouTube and all this shit that you fucking motherfuckers have right now that you don't utilize.
00:04:46.860 If you cannot Google shit on your own and find the fucking answer on your own, you do not belong in fucking business.
00:04:55.760 All right?
00:04:56.140 And don't be texting or DMing or asking people who you look up to these stupid fucking questions. 0.52
00:05:04.140 It's disrespectful of someone's time.
00:05:06.860 It shows that you don't have what it takes to be in business, to be completely fucking honest.
00:05:11.920 All right?
00:05:12.280 And why would you want someone to tell you the answer when that's going to handicap you long term?
00:05:20.440 It takes away where you're going to gain skills.
00:05:24.240 All right?
00:05:24.900 You're going to gain skills by learning shit on your own, not by being told what to do from someone who already did it.
00:05:32.940 And that is the fundamental fucking problem with a lot of you motherfuckers right now.
00:05:38.540 Okay?
00:05:39.400 Here's the deal.
00:05:40.220 I didn't have fucking Google.
00:05:42.680 I didn't have fucking mentors.
00:05:44.680 I didn't have fucking the internet.
00:05:46.840 I didn't have podcasts or YouTube or all this shit.
00:05:50.820 You guys have more resources to win than literally anybody on the face of the earth.
00:05:56.860 And what do you choose to do?
00:05:57.960 You choose to be fucking lazy and email people shit that you should go out and figure out on your own.
00:06:04.040 All right?
00:06:04.720 You guys are whiny.
00:06:07.560 You're fucking entitled.
00:06:09.100 And that's the truth.
00:06:11.140 Now, if you want to be successful, and by the way, I didn't say millennials.
00:06:16.100 I'm saying fucking everybody.
00:06:17.860 And if you don't like it, I don't care.
00:06:19.800 Because it's the fucking truth.
00:06:21.180 The truth is, a lot of you guys listening right now don't have what it fucking takes to be an entrepreneur.
00:06:27.940 Because you're not even willing to go out and learn the shit on your own.
00:06:31.240 You're going to look for everybody.
00:06:32.880 You're going to buy everybody's shit.
00:06:34.940 And guess what?
00:06:35.980 None of the stuff that you go out and buy is going to do the work for you.
00:06:41.840 And a lot of you guys are like, well, why do you always talk about doing the work?
00:06:44.480 Because none of you are willing to fucking do it.
00:06:46.920 How many of you are willing to go for fucking three years with no paycheck?
00:06:50.180 The next seven years for $695.
00:06:52.660 Live in your first fucking store for two years.
00:06:55.160 How many of you are willing to do that?
00:06:57.500 And how many of you are willing to move back home with your parents after fucking seven years of starting your business?
00:07:03.780 How many of you are willing to go back to making $0 after you were making seven figures because you want to reinvest in your company?
00:07:10.860 For two fucking years.
00:07:13.200 Yeah, that's right.
00:07:14.160 I started making money and I had to go back to making $0.
00:07:16.720 How many of you are willing to put everything else first and yourself last in order to win?
00:07:23.520 And I want you to really fucking think about that.
00:07:25.440 Because the truth is, there is a lot of opportunity for great employees to make a lot of fucking money.
00:07:33.380 And right now, in entrepreneurship, there's tons of people that think they are, but they actually aren't.
00:07:40.060 All right?
00:07:40.860 If you're not willing, and I'm being very literal here.
00:07:43.600 Very literal.
00:07:44.580 Literal.
00:07:45.000 I'm not fucking ranting.
00:07:46.420 I am being literal.
00:07:47.680 And I'm telling you the truth.
00:07:49.140 If you can't go to Google and you can't find the answer to a simple fucking question,
00:07:53.320 and instead you choose to ask somebody, you choose to take their time,
00:07:57.720 you choose to disrespect their time and their knowledge to get it for free,
00:08:02.140 you don't have what it takes to fucking win in business. 0.91
00:08:05.040 Period.
00:08:06.320 Go out.
00:08:07.860 Use your fucking fingertips and your fucking eyeballs. 0.95
00:08:10.960 Google shit.
00:08:11.640 And stop getting in my fucking DMs asking me bullshit questions. 0.65
00:08:15.480 I answer every fucking question in one of my platforms that you could possibly have.
00:08:21.320 And if you're too lazy to go find it, then fucking don't be in business.
00:08:25.920 If you're too fucking unwilling to make sacrifice, then don't be in business.
00:08:31.820 If you're too willing to get paid first and be an Instagram baller and not deal with actual shit,
00:08:40.560 you shouldn't be in business.
00:08:42.080 Okay?
00:08:42.360 And I could go on and on and on.
00:08:44.140 But the point of the matter was, I'm sitting here talking to the dude who's been with me since literally fucking way before day one of business.
00:08:52.780 And we're laughing.
00:08:54.220 We're like laughing at this shit.
00:08:56.560 Like, that's what you got.
00:08:57.920 Like, dude, have some fucking pride.
00:08:59.560 Earn some respect from people who have a little bit of shit going on.
00:09:02.940 Because when you do that shit, you don't gain respect.
00:09:08.160 You get giggled at.
00:09:10.540 Like, what the fuck is this?
00:09:12.000 Like, what the fuck is this?
00:09:14.020 Okay?
00:09:14.520 So that's my little fucking story for the day. 0.79
00:09:17.360 If you don't have the ability to go out and find the knowledge in today's world of the answers that you need,
00:09:24.240 you don't belong in business.
00:09:26.580 You belong working for someone.
00:09:28.260 You belong working probably at McDonald's.
00:09:32.540 Okay?
00:09:33.380 And just stay there.
00:09:34.960 That's the fucking truth.
00:09:36.260 Now, if you work at McDonald's and you're going to move up and you're going to be a manager
00:09:40.200 and you're going to move into fucking franchising, blah, blah, blah, blah, blah, respect. 0.96
00:09:44.800 If you're only capable of cooking great french fries and that's all you can do and you're doing the best you can, respect.
00:09:52.160 But if you're a motherfucker who has all the capabilities in the world
00:09:54.820 and you're not even willing to do shit about it to make it happen, you should fucking be broke. 0.93
00:09:59.220 You should be a loser.
00:10:00.460 You should be someone who's an underachiever.
00:10:02.440 That's reality.
00:10:03.920 Okay?
00:10:04.540 So, moving on.
00:10:06.260 That was my rant.
00:10:09.220 Motherfuckers. 1.00
00:10:10.820 Here's the deal.
00:10:12.900 The do's and don'ts of social media marketing in this day and age.
00:10:19.500 Last episode, we talked about how the rules of social media are changing
00:10:23.360 and we gave you an A to Z guide on how to become a superstar social media influencer.
00:10:29.360 And if you haven't listened to that podcast, the one directly before this, you should go listen to it first because this is going to complement that.
00:10:37.920 This is going to be a supplement, so to speak.
00:10:41.320 All right?
00:10:41.620 And what I realized after recording is because we went into such a deep conversation, I thought maybe some of you guys got lost and overwhelmed what the actionable items should be.
00:10:52.360 So, this is why we're going to do do's and don'ts today.
00:10:54.840 It is not the entire podcast.
00:10:57.120 It is basically reading the cliff notes, but I promise if you go back, you're going to get way more out of this.
00:11:03.060 You should listen to one and then listen to the other one.
00:11:05.060 So, let's start with the don'ts because I don't want to take up all of your time because guess what, guys?
00:11:10.220 I respect your time.
00:11:12.580 I respect your attention.
00:11:14.580 I'm not going to fucking take useless.
00:11:16.780 I'm not going to take your time with useless shit.
00:11:21.660 And reference that back to my first fucking part of the podcast. 0.66
00:11:25.660 All right.
00:11:26.840 The do's and don'ts.
00:11:28.460 Don't, number one.
00:11:31.140 Don't try to copy someone else who's been successful in social media to this point.
00:11:35.900 And don't think what influencers have used and the techniques that they've used to get big still works today.
00:11:45.640 They are doing what got them there.
00:11:48.620 And what got them there is not going to keep them there.
00:11:51.900 People don't realize that.
00:11:53.800 So, be very careful who you're watching.
00:11:56.240 Be very careful who you try to emulate.
00:11:59.080 And to be honest, you shouldn't be emulating anybody.
00:12:01.120 You should be figuring out who the fuck you are.
00:12:03.080 But, definitely do not think that doing exactly what fucking huge, large-scale influencers are doing is going to work for you.
00:12:11.980 Because it isn't.
00:12:13.160 Okay?
00:12:13.520 That's don't, number one.
00:12:14.940 Don't, number two.
00:12:16.260 Don't think that companies are going to continue to value the number of likes and comments and not understand that they are looking for focused, engaged content.
00:12:28.720 Companies might be a little bit behind the curve right now, but they are going to smarten up really quick.
00:12:33.580 You are going to see big, right now, by the way, what I've talked about these last two episodes, you're going to see the opposite happen of what I've talked about in the two episodes before what I'm talking about in the two episodes actually happens.
00:12:49.500 What I mean by that is this.
00:12:50.820 A lot of big companies right now are not active in social media marketing, and they are looking to get active in social media marketing.
00:12:59.100 What they are going to do is they are going to go pay these gigantic influencers fucking a lot of money, all right?
00:13:06.040 They are going to figure out that having comments with hearts and fucking eggplants and, you know, I want to suck your toes or I want to suck your milk bags, which is an actual comment that I fucking post or that I read on somebody's page.
00:13:20.420 They are going to realize that that is not focused engagement, and they are going to realize that it's not doing the brand very much good, okay?
00:13:29.320 So they are first going to do it, and you're going to be like, Andy, you're wrong.
00:13:34.080 Then they're going to pull back, and then you're going to see a downfall of what we're talking about the current situation is with influencers.
00:13:40.820 Number three, don't. 0.90
00:13:43.080 Don't number three.
00:13:45.660 Don't think that you as an influencer are somehow better or different than everyone else.
00:13:51.280 Right now, you see people that think they're the shit because they have a lot of fucking followers.
00:13:56.300 They think they're the shit because they get a lot of comments.
00:13:59.660 But what happens if Instagram changes the algorithm?
00:14:02.320 What happens if Instagram stops?
00:14:04.560 What happens if a new app comes along?
00:14:07.120 What happens if companies start to realize that they shouldn't be paying those people what they're paying them
00:14:13.540 because their shit isn't relevant to what they're selling, okay?
00:14:18.120 Do not think that you are better than anyone else.
00:14:22.000 In fact, that is the surest way to be unsuccessful on social.
00:14:26.600 A lot of people have this attitude.
00:14:28.400 It's like, oh, I'm a fucking big shot.
00:14:30.580 I've got 200,000 followers.
00:14:32.920 I'm a big shot.
00:14:34.300 I've got a million followers.
00:14:35.380 Motherfucker, you ain't nothing.
00:14:37.120 And you just got to remember that.
00:14:39.200 You are no better than anybody else.
00:14:41.480 In fact, the key to being successful on social media is making people understand that you are a regular fucking human.
00:14:51.640 And that's not being shown enough, okay?
00:14:55.720 Don't number four.
00:14:57.220 Don't think that just sharing photos and videos of what you are and what you have is effective, okay?
00:15:04.220 And that could be being beautiful, having a great ass, having huge titties, having a lot of money, having nice cars, having a house, okay?
00:15:13.440 Now, that shit right there, that might be the bait, okay?
00:15:19.540 But that's not enough to create focused engagement that you can monetize anymore.
00:15:25.540 It used to be.
00:15:26.420 It's not anymore.
00:15:27.000 Now, if you want to do that, you're going to have to share how the fuck you got that either in the caption or in the story.
00:15:37.520 People don't want to just see what you have.
00:15:40.300 They want to understand how you get it and what your life is like and what makes you relatable to them, all right?
00:15:46.820 Point number five, don't number five.
00:15:51.880 Don't try to please everyone or stress out that some people don't want to follow you, okay?
00:15:57.700 Here's the reality.
00:16:00.100 I talk about this in that last podcast.
00:16:02.860 50% of the people are going to be naturally inclined to love you.
00:16:06.620 50% of the people are going to be naturally inclined to not like you.
00:16:10.380 That is reality.
00:16:11.980 Now, are there anomalies to this?
00:16:14.020 Absolutely.
00:16:14.500 But for most of us, and this is why politics is basically decided off the fucking four middle percent,
00:16:21.820 you are not going to be able to convince the people who don't like you to love you.
00:16:28.520 So your time should be spent convincing the people who are naturally inclined to like you to love you.
00:16:36.360 This is how you create a focused, engaged following, all right?
00:16:41.400 Forget about the 50% that aren't going to like what the fuck you are.
00:16:45.820 Focus on the 50% that are going to love you because this is how you create raving fucking fans, all right?
00:16:52.320 Now, what most people do is they ride shit down the middle and they try to post stuff that is, you know,
00:16:59.500 somewhat appealing to the people that love me or like me.
00:17:02.380 And you know what?
00:17:03.360 It doesn't offend or bother the people who don't like me.
00:17:06.680 Dude, that's how you end up in the middle and irrelevant.
00:17:09.340 And you need to understand that concept.
00:17:11.120 That's a huge deal.
00:17:12.740 Here's another don't that isn't on my list of don'ts that I actually just thought of.
00:17:17.160 Once you start to monetize,
00:17:20.240 be very careful who you associate with brand-wise.
00:17:23.400 Because who you associate with on social media is who you are perceived to be.
00:17:29.820 And a lot of people just chase paychecks and they don't think about what tomorrow is going to bring or the next day or next day.
00:17:36.280 Also, don't oversaturate yourself with campaigns.
00:17:42.540 If every single post you make is an ad, people are going to tune the fuck out.
00:17:48.100 Okay?
00:17:48.540 They're not going to listen to you.
00:17:49.980 They're not going to trust you.
00:17:51.320 And your word isn't going to be strong enough for them to buy from you.
00:17:56.020 So you're basically self-sabotaging by getting greedy and taking on too many things.
00:18:00.600 Not to mention, it's confusing as fuck.
00:18:03.620 All right?
00:18:04.060 Nobody wants to follow someone who's just this, this, this, this, this, this, this.
00:18:09.260 It doesn't work.
00:18:10.580 It dilutes your brand.
00:18:11.680 It dilutes the trust.
00:18:13.020 And people fucking hate it.
00:18:15.060 All right?
00:18:15.420 And while you might be getting paid right now, because I know a lot of big influencers listen to this shit, you might be getting paid right now.
00:18:22.960 Where are you going to be in two years?
00:18:25.020 You need to think about that.
00:18:26.480 So those are some of the don'ts.
00:18:28.360 They are not all the don'ts.
00:18:29.920 They are some of the don'ts. 0.98
00:18:31.340 Like I said, go back and listen to the first podcast last week or earlier this week.
00:18:35.840 Here are some of the do's.
00:18:38.260 All right?
00:18:39.700 Do.
00:18:40.060 Number one, do understand that real influence is targeted influence.
00:18:48.220 And that is the trend that is moving forward on social media.
00:18:53.220 All right?
00:18:54.100 When we first started on social, it was new.
00:18:56.300 Nobody knew what the fuck they were doing.
00:18:57.700 The more followers, the more people saw your shit.
00:19:01.040 It made sense to run with those people who had the most number of eyeballs.
00:19:05.560 Now with algorithm changes, blah, blah, blah, all this shit, you guys who haven't really started to build your brand are at a massive advantage.
00:19:15.080 Because you can actually create your brand that is going to be effective for the long haul from here on.
00:19:21.760 The big influencers right now are at a big disadvantage because they're going to have to change gears.
00:19:25.000 And most of them aren't willing to because they're addicted to the fucking attention.
00:19:29.220 And they cannot take a step back to take five steps forward.
00:19:32.780 I talk about this in depth past podcasts.
00:19:34.840 So understand, targeted influence.
00:19:37.080 That means relevant comments to what the fuck you're talking about.
00:19:40.180 That means that they're actually engaged in you, not just in whatever it is you might be featuring in your photo.
00:19:46.920 Great way to do this.
00:19:48.900 Captions and stories.
00:19:50.640 All right?
00:19:53.620 Do number two.
00:19:55.340 Do understand that the kind of comments you want are focused comments with questions of curiosity about your content.
00:20:04.120 All right?
00:20:05.780 Kind of goes along with do number one.
00:20:07.740 But it's a little bit different.
00:20:08.980 In fact, it's important to understand what the difference is.
00:20:13.760 And the difference is you need to pique people's curiosity about what it is that makes you you.
00:20:20.360 What it is that makes you identify with them.
00:20:23.460 What it is that makes them identify with you.
00:20:25.660 And to do that and to create that curiosity, you have to become an effective storyteller.
00:20:32.900 All right?
00:20:34.700 People are like, how do I become an effective storyteller?
00:20:37.100 Well, how do you become great at anything?
00:20:38.940 You fucking practice.
00:20:40.280 All right?
00:20:40.600 So, that's do number two.
00:20:42.180 And I didn't get in depth on this because you need to go back and listen to another podcast.
00:20:44.760 Try and keep this short.
00:20:46.460 Do number three.
00:20:48.620 Do create content that doesn't just communicate what you are, rich, beautiful, whatever it is.
00:20:55.920 But what made you that way and how you got there.
00:21:00.160 Your vulnerability.
00:21:01.440 Your struggle.
00:21:03.080 You know, people don't want to see the end result.
00:21:05.360 They want to know how the fuck they can be like you.
00:21:07.380 And if you don't make yourself relatable, if you don't make yourself someone who gives people hope, there's no interest.
00:21:15.380 There's only three fucking products people buy in this world.
00:21:18.600 One is hope.
00:21:20.360 The other one's attention.
00:21:21.920 The other one's convenience.
00:21:23.080 That's it.
00:21:24.080 There is no other fucking products that exist.
00:21:26.620 And if you can't figure that out, you're going to lose in business.
00:21:30.340 All right?
00:21:31.600 Do number four.
00:21:32.700 Do see yourself as just like your audience and show them that with vulnerability and authenticity.
00:21:42.380 Listen, the truth is you ain't that cool because I know I'm not.
00:21:47.360 I know fucking everybody else out there.
00:21:49.540 You're the same people.
00:21:50.440 Sometimes you get shit on your hand when you wipe your ass.
00:21:53.080 That's reality.
00:21:54.760 We all fucking do it.
00:21:56.480 You have to be willing to share things that relate to other people versus putting yourself on a pedestal like you're better.
00:22:05.540 Those people are going to get fucking destroyed over the next few years on social.
00:22:10.020 I promise you.
00:22:11.560 It's not real shit.
00:22:13.180 All right?
00:22:14.600 Do number five.
00:22:16.480 Do think of Instagram posts as, quote unquote, the polished product.
00:22:21.800 And think of Instagram stories as the outtakes or the bloopers or the education.
00:22:28.320 Remember the equation that I talked about in the last podcast.
00:22:32.940 E to I equals E. 0.62
00:22:35.140 When in fact, I'm going to change that motherfucker right now on you.
00:22:38.140 Because what it should be is E to I equals F E.
00:22:42.820 That means entertainment, education, impact equals focused engagement.
00:22:51.400 All right?
00:22:51.760 So E to I F E.
00:22:53.980 It's an equation.
00:22:55.000 E to I equals F E.
00:22:57.380 Write that shit down.
00:22:58.460 It'll save your ass.
00:23:00.540 Do number six.
00:23:02.260 Do always imagine your audience asking what else you got.
00:23:06.300 And choose to make yourself relatable, giving your following as much of the real shit as you possibly can.
00:23:13.960 A lot of you guys are scared to do that because you think it's not going to get you as many likes as the last post.
00:23:21.940 I'm going to tell you right now.
00:23:23.360 I've had fucking hundreds of people reach out to me since the last podcast.
00:23:28.000 Dude, I did what you said.
00:23:29.680 I got way more engagement.
00:23:30.940 Well, no shit because I know what the fuck I'm doing.
00:23:32.800 Thank you.
00:23:33.520 All right?
00:23:33.860 So always understand, people are asking what else you got.
00:23:37.600 Yeah, you got a nice ass. 1.00
00:23:38.720 What else you got?
00:23:39.600 Yeah, you got a nice fucking car.
00:23:41.380 What else you got?
00:23:42.940 People are sick of just seeing the shit and you guys presenting yourself as you're somehow better.
00:23:48.260 They want to know what else you fucking have.
00:23:50.940 And you better be ready to share it or you're going to get steamrolled by people who do.
00:23:55.580 All right?
00:23:55.920 So guys, that's some of my do's and don'ts.
00:23:58.200 It's a good little supplement for what we have talked about on Tuesday.
00:24:01.200 Is it all the rules?
00:24:03.840 Absolutely not.
00:24:04.880 Do we cover all the rules in the podcast Tuesday?
00:24:06.820 Absolutely not.
00:24:07.780 But we cover a lot of where it's going.
00:24:10.360 Social media is about to go through a revolution.
00:24:13.560 And this is going to be one of those things that a lot of people are going to be like,
00:24:17.620 Andy, you're fucking wrong.
00:24:18.800 Andy, you're this, that.
00:24:19.660 Look, here's the reality, dude.
00:24:21.200 I employ more influencers than literally anybody on this fucking earth.
00:24:26.780 Okay?
00:24:27.300 I know what works.
00:24:28.380 I know what doesn't work.
00:24:29.900 And I'm telling you exactly what our highest paid people do.
00:24:33.480 Remember, we're talking about building a following and monetizing it.
00:24:37.000 Okay?
00:24:38.180 People are like, well, you don't monetize.
00:24:40.080 Look, I'm not going to sit here and say I don't monetize.
00:24:42.040 I sell books.
00:24:42.680 I sell t-shirts.
00:24:43.480 I get paid to speak.
00:24:45.120 I don't directly monetize you guys and say, hey, you have to pay for my content.
00:24:48.680 I've got a fucking tremendous high-level business group called the Arte Syndicate with M.I.L.E.
00:24:53.920 There's lots of things I monetize.
00:24:55.480 There's nothing wrong with that as long as you're providing shit that truly helps people.
00:25:01.320 All right?
00:25:01.880 So, but when it comes to you guys, you're first going to monetize likely in a way where a company comes to you and they say,
00:25:10.120 hey, we want you to post our stuff or we want you to be a representative or we want you to be an athlete
00:25:13.440 or we want you to be a brand ambassador.
00:25:14.740 We want you to be this or that or this.
00:25:17.300 If that's the way you're going to monetize, which I am fucking totally okay with, obviously,
00:25:22.720 there's a certain way to be effective at it and there's a certain way that isn't effective.
00:25:27.820 Okay?
00:25:28.140 And right now, there's a lot of people making a lot of money on shit that is four or five years old
00:25:33.060 and there's a lot of people making a lot more money on this new way that I'm talking about.
00:25:38.920 Okay?
00:25:39.180 So, you're going to have some people, like big companies, Budweiser's and fucking Apple's
00:25:43.700 and the big fucking companies, they're going to come into social and they're going to pay people
00:25:47.600 that have been doing it the old way.
00:25:50.180 And everybody's going to be like, Andy, you're a fucking idiot.
00:25:52.240 You were wrong.
00:25:53.100 No, I'm not wrong.
00:25:54.280 The story ain't over.
00:25:55.880 Once those companies see how this works, it's going to change to people who have focused engagement.
00:26:04.120 Period.
00:26:05.080 I promise you that.
00:26:06.180 So, if you're a young person, if you're new to social, first of all, realize it's just starting.
00:26:11.880 Second of all, realize it's going to stay forever.
00:26:14.460 And third of all, realize that it's in your best interest to become really good at this shit
00:26:18.160 because it's going to be part of your life for the rest of your life.
00:26:20.700 So, I posted a snap on my story today.
00:26:23.480 I call it snaps because it's Snapchat, but basically stole the shit from Snapchat and put it in there.
00:26:29.700 Whatever.
00:26:30.140 I call it snaps.
00:26:30.720 You know what the fuck I'm talking about.
00:26:31.680 I posted a snap today.
00:26:35.000 It said, hey, if you're not trying to be the best in the world at what you do, why the fuck are you doing it?
00:26:39.920 So, that's what I would say to you right now.
00:26:42.080 If you're not trying to run the most effective social, if you're not trying to bring the most education,
00:26:47.320 the most entertainment, the most impact of anybody on social, why the fuck are you even doing it?
00:26:55.300 Why are you doing it?
00:26:56.000 Because if you're doing it just to become a brand ambassador or to get a little money or this or that, dude, it's going to be very hard for you to do.
00:27:04.000 All right?
00:27:04.320 It's just like anything else I tell you.
00:27:05.600 You've got to love bringing the value to people.
00:27:09.900 If you don't love that, whether it be through educating, entertaining, or impacting them in some way, getting them to think, getting them to improve, okay?
00:27:18.680 Inspiring them, right?
00:27:21.720 I just sent a screenshot to my buddy, Manny Koshpin, who I've not had on the show yet, but we are going to have on the show.
00:27:28.160 I was looking through my old photos.
00:27:32.840 I was talking to one of my buddies, Hani.
00:27:36.060 We were talking about cars.
00:27:37.980 And I said, hey, we were talking.
00:27:41.820 It was really cool.
00:27:42.260 He was like, dude, my first exotic car was a V8 Vantage Aston Martin.
00:27:47.680 And I'm like, no way.
00:27:48.300 Mine was, too.
00:27:48.940 So I went back to 2012 or whatever it was to look back at my first exotic.
00:27:54.500 And I found this screenshot of Manny Koshpin's garage from 2012 or 13.
00:28:00.420 And it's funny because I didn't know Manny.
00:28:03.380 I had no idea, like, who he was.
00:28:05.320 I just fucking saw his garage.
00:28:06.780 I'm like, this is baller shit.
00:28:08.580 Back then, I didn't really have anything.
00:28:10.620 So I just texted to him just right before this podcast.
00:28:13.720 I'm like, hey, look, dude.
00:28:15.700 You impacted me back in fucking 2012.
00:28:21.480 And now, and he wrote back.
00:28:22.880 He's like, dude, now you're inspiring me.
00:28:24.180 I said, no, bro.
00:28:24.720 We inspire each other.
00:28:26.240 And I think that was so cool because that's somebody who was showing what they had,
00:28:32.240 which, Manny's a very successful man.
00:28:34.120 He's got a great, amazing car collection.
00:28:37.840 And probably, like, literally one of the best car collections in the world.
00:28:41.280 He always told his story about how he got to where he was, where he slept in his car,
00:28:47.720 how he started his real estate business.
00:28:49.820 And, dude, that inspired me, man.
00:28:51.740 And here I am, six, seven years later.
00:28:54.160 And we're inspiring each other.
00:28:59.340 Okay?
00:28:59.560 That's the impact that you guys should strive to have.
00:29:01.940 And it doesn't have to be inspiration.
00:29:04.320 You could be an entertainer.
00:29:06.160 You could be someone who teaches people about things.
00:29:08.720 One of the most successful guys online right now, and by the way, the biggest guys do all of these things.
00:29:15.720 You look at The Rock.
00:29:16.900 The Rock does all of these things.
00:29:18.700 He teaches.
00:29:19.640 He entertains.
00:29:20.980 He inspires.
00:29:23.060 That's why he's got one of the biggest followings on social media.
00:29:26.360 It's not just because he's The Rock.
00:29:28.180 It's because, dude, we all love his shit.
00:29:30.660 Will Smith.
00:29:31.960 Famous dude, obviously.
00:29:34.140 But anybody that watches Will Smith's page, he does all of those things.
00:29:38.180 Okay?
00:29:38.860 He's not up there saying, I'm better than you.
00:29:40.760 The Rock's not up there saying, I'm better than you.
00:29:43.480 They're fucking not standing there with their fucking abs.
00:29:46.880 Both these guys are in great shape.
00:29:48.700 They're not doing that shit.
00:29:49.800 And if they do that shit, they tell a story about how hard they worked or what it took to get there or this or that or this.
00:29:55.740 Okay?
00:29:56.020 Something that makes them relatable.
00:29:57.500 They're real fucking people.
00:29:59.560 All right?
00:29:59.980 So when you guys think about how you're presenting yourself, you're almost making a fool of yourself by presenting yourself as some sort of fucking celebrity online.
00:30:09.220 Because the biggest fucking celebrities don't do that shit.
00:30:11.920 All right?
00:30:12.220 Now, one of the biggest growing pages right now is the real Tarzan.
00:30:18.900 My buddy.
00:30:19.940 Dude, if you're not following him, go follow him.
00:30:22.660 He does all of these things.
00:30:24.280 He educates.
00:30:25.240 He impacts.
00:30:26.200 All around his cause of saving wildlife.
00:30:29.040 Okay?
00:30:29.300 It's not like this.
00:30:30.140 He's not an entrepreneur.
00:30:31.200 He's not writing these motivational captions.
00:30:33.640 But what he does is motivational.
00:30:35.780 And what he does is inspirational.
00:30:37.520 And what he shares is educational.
00:30:40.100 And by the way, he's funny as fuck too.
00:30:42.520 Okay?
00:30:43.100 You guys need to learn and see and pay attention to what's going on.
00:30:48.200 This is not about standing in front of your Lamborghini like you're a fucking baller when it's, first of all, not even your motherfucking car.
00:30:55.800 This is not about showing your ass.
00:30:57.760 Do you know how many girls have nice asses? 1.00
00:31:00.300 Fuck.
00:31:00.740 Guys, if you want to be successful, if you want to be here long term, if you want to become an influencer that makes a lot of fucking money, you're going to have to bring a lot of fucking good shit to your social media.
00:31:20.760 Education, entertainment, impact.
00:31:24.040 Great content solves all the problems.
00:31:26.740 But most of you guys are too afraid to share what it is that you have that's special.
00:31:33.780 Because I'm going to tell you right now, all of you listening right now, every single one, doesn't matter if you have 20 million followers, doesn't matter if you have zero followers, you're not even on social.
00:31:44.320 You have shit about you that I would be interested in hearing, you have shit about you that the rock would be interested in hearing, but you're not sharing the information because at the low end of the scale, you're thinking, well, if I share that, people are going to think I'm stupid.
00:32:02.040 And at the large end of the scale, when you have fucking 15 million followers, you're thinking, fuck, if I share this, I'm not going to get as many likes and comments as what I got on my old post.
00:32:12.520 So I'm just going to keep doing the same thing.
00:32:14.480 Well, keep doing the same thing until you don't got no fucking shit left to show for it, because that's what's going to happen.
00:32:20.200 All right. So remember, you have it, you have it inside you, you have the ability, you are inspirational in a certain way, you might not be the best speaker, or the best writer, or the best storyteller, you might not have climbed Mount Everest, okay, seven fucking times.
00:32:40.780 I don't know. I don't know what it is that you have, but whatever it is that you have, you got to share. Whatever it is you're into, you got to share. Okay. My wife's built in a huge personal brand off of her making motherfucking cookies. They're damn good too. I'm just saying, but she's into that dude. She's been into that since I met her.
00:33:04.320 She works out a little bit. She does shit. You know, she's actually one of the best social media accounts to follow of how to fucking do this shit, which is her, her handle is at Emily for seller for a lot of you girls. It'd be a good page for you to check out and not the copy, but just to see how this all fits together. Okay. It's confusing and everybody has a different opinion, but there's not anybody out here that has the view and perspective that I have about how the fuck this is working.
00:33:34.240 Out better than me. And I'm not saying that to sound like I'm the shit or have a big ego. I'm saying that. So you understand that. I know what the fuck I'm talking about. All right. I want you to be successful. I want you to win. I want you to get paid. I want you to achieve your dreams, but to do that, you're going to have to contribute in a way that is more than look at me and look at the shit I have. All right, guys, that's the show for today.
00:34:03.920 I encourage you guys to truly go back and listen to the podcast. I did on Tuesday multiple times. Take notes. Come back and listen to this multiple times. Take notes. Social media isn't going anywhere. All right. Whether it's Instagram or the next platform or the next platform or the next platform, we are connected now.
00:34:23.820 And how you brand yourself matters. Even if you're looking to get a regular job. One of the first things that we do here is we look at people's social media.
00:34:34.680 You are being judged and you are being ranked based on how good of a job you do at that. Whether you think you are or you aren't. There is no room for spectators in this game anymore. You have to get in the fucking game.
00:35:04.680 You have to get in the fucking game.
00:35:05.680 You have to get to those in the fucking game. You have to get in the fucking game.
00:35:06.680 You have to get in the fucking game. You have to get in the fucking game. You have to play the fucking game games, right?
00:35:07.680 Your gameаниемilds is some of the first things that are
00:35:25.680 that we do here.