Caring Is Not a F＊cking Buzzword, with Andy Frisella - MFCEO288
Episode Stats
Words per Minute
150.57896
Summary
In this episode of The MFCEO Project, I talk about how important it is to take control of your life and become an MFCOEO (Motherfucking CEO) of your world. I also talk about the missing piece to running a successful business.
Transcript
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I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
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Without me, my family wouldn't have food. Anybody go against me gotta lose.
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What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host.
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And I am the motherfucking CEO. Guys, today is Thursday. That means Thursday thunder.
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And I know we're coming a little bit late today, but that's all right because I am running a real
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company. This is an entrepreneurship podcast, but don't let that fool you. It's also a personal
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development podcast. It's also a little bit of entertainment. Sometimes we think we're funny
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and clever. We're probably not, and that's probably why you listen. But if this is your first time
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listening, you're probably wondering, what is MFCEO? Well, that stands for motherfucking CEO,
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right? And the goal of this podcast isn't to tout myself as the MFCEO. It's to help you become an MFCEO
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of your world. What does that even mean, right? What is an MFCEO? Well, first of all, let's take
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the root of the word CEO, chief executive officer. What does that mean? It means you are in charge of
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your life. You are making the calls. You are calling the shots. You are doing what needs to be done. And
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your decisions have a massive impact on the way that your life turns out. So it's basically taking
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ownership of your life. And where does the motherfucker come in? I don't like cursing.
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I don't like hearing those bad words. Well, the reason I like that word, and I do like it, is because
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first of all, I like bad words. Second of all, it's about coming through with some swagger. It's about
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coming through with some confidence, about developing how to not just be in control, but
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be in control confidently with some swag and some energy and some attractive qualities that other
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people look at and say, damn, that dude's got it together. Okay. And, uh, that's what this show's
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about guys. Now I don't charge, I don't run ads. Uh, and we've been able to do pretty well that way.
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And the way that we've been able to do pretty well is by asking for a little fee and the little fee
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that we ask here at the MFCEO project is this, if you get value, which you will,
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I ask that you refer a friend. All right. And that's not one friend for the entire podcast.
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You know, that's one per episode. So like if you get value out of this episode, which you fucking will,
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I ask that you bring me a friend. Okay. That's it. Uh, it's not any more complicated than that.
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Now, what I want to talk about today is extremely important. Um, right now in the business world,
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in social media world, in this business environment and culture, we have a lot of people out there
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talking about how important it is to care, how important it is to care. And we have also a lot
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of people out there that are hearing this and thinking that it's some sort of buzzword, like
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it's popular to say that you care. And what got me really, uh, inspired to send this message to you
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all today was that there's a big, uh, conference going on right now and it's called traffic and
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conversion. Uh, it's in San Diego. It went on this week and I got numerous, numerous text messages
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about traffic and conversion and, and people are there and they're wanting to learn about marketing
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and how to acquire and how to automate nearly everything of the customer experience. And when
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I heard that, I just literally hung my fucking head in shame that people think that's actually
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possible because it isn't because you can't automate caring. Okay. This is the missing piece
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to most of your guys business. And this is why most of you struggle in business. It's because you are
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trying to automate the process of caring. You are looking at it like some sort of internet guru
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marketing wizard. You're saying, Oh, I can bring in this, uh, program and I can create all these email
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lists and then I can market to the list. And I could just send out this one message with this,
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with this, uh, call to action and the story. And you're trying to create this automated fucking
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system that will create some sort of lasting empire. Like I'm starting to see the, um, the,
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let's say Facebook entrepreneur culture, which is, you know, Hey, I'm going to go out and create leads
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and I'm going to run Facebook ads and I'm going to sell this widget. I'm starting to see them recognize
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how important retention is, but they're still not fucking getting it. Okay. And the reason they
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don't get it is because it's in their nature to automate everything. And every fucking course you
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buy from every fucking guru out there is going to talk about the power of automating your systems.
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Look, you will not be able to succeed long-term by building a brand that you can exit. If you don't
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fucking care about your customers. And I'm going to say this a million times, caring cannot be
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automated, cannot be automated. It is a core value. It is a culture. It is who the fuck you are. It is
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what your company stands for. And it is far deeper than anything that you can fucking automate. Now you
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can be organized, but you can't automate it. Meaning you can organize how you're going to touch
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your customers, how you're going to reach out, how you're going to show them that you care to remind
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you and have a little system, but you are not going to be able to automate the fucking caring.
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All right. And there's a big disconnection here amongst people who go through the motions
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versus people who actually care. Okay. And the purpose of this short little message I'm going
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to send to you today is to get through your fucking noggin that you have to actually care.
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And that caring is not a fucking buzzword that you can just post and say and talk about. It's
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actually something that you need to transfer. Okay. So first off, I want you to understand that
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the first thing that you have to determine in business is whether or not you actually believe
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in your product. And if you believe that your product makes a difference in people's lives,
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you'll hear people talk about this all the time. You have to believe in your product. You have to
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believe in your product and people will actually convince themselves that they believe in their product,
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but convincing yourselves that you believe in your product and actually believing in the product
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are two different things entirely. All right. It doesn't matter how noble the product is.
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If you don't believe in it, the product can be a completely noble, good thing that you may
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personally not believe in, and you're going to be ineffective at selling it. For example,
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let's say you're selling an electronic wheelchair. Is an electronic wheelchair something that provides
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actual value. Yes. Does it make people's lives better? Yes. Does it make people's lives easier?
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Yes. It would be impossible to argue those points. But if you don't believe that it actually is
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something that's worthy of selling, if you don't believe in the benefits of selling that,
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you cannot effectively transfer the care that needs to be put into people to actually convince them to
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buy it. Okay. If you don't think it's a great product, if you don't care about handicapped people
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and the struggles that they face, you should remove yourself from that business and find something that
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you actually care about. And if you can't get excited about the product or service and you can't find a
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reason to actually care about it, you should remove yourself. Find a different product. So many of you
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out there are trying to sell something that you don't give a real fuck about because you think there's
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money in it. That is not ever going to be effective long-term short-term. Yes. Long-term. No short-term.
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Yes. Long-term. Fuck. No. Okay. Now, for example, let's take something that is less arguably beneficial.
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Let's say you're selling pipe. Okay. Pipe is not an exciting product to sell. All right. But
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if you know that selling that pipe is going to help bring clean water to people and make people live a
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better life and that's the purpose that you tie to it, now you actually care about the product that
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you're selling and you become passionate. You become someone who could transfer the care across to your
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customers and you can let people know that you are actually passionate about this pipe, which is not
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a sexy product. All right. And if you can't find what is good and what is a good benefit for your customers
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and you can't believe in that, if you can't do that, you've got to find another product. All right. Because care
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cannot be faked to be and then write this shit down to be an effective salesperson, to be someone who is going to
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build a career long-term and be seven figures successful, you have to fucking care. Okay. And you
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have to be able to authentically transfer your enthusiasm and emotion about the product or service
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to other people. All right. It's no different as to why this podcast is successful. My purpose is very
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clear. My purpose is to bring actual knowledge, the practical knowledge, the real shit that nobody else
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talks about to help correct and realign people about what success really takes and what it really is and
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how the process really goes and to tell the truth to a generation of people who have been confused and
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taught the wrong things. I am passionate about that mission. I am passionate about helping people
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get excited about their future and develop success. That's why it comes through this fucking microphone
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into your ears. Okay. It's real. And you guys know it's real. And that's why it works. So if you can't
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get real about what you're selling, the care will never be there and you'll only be short-term
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successful. All right. So you have to understand that to be long-term successful, you cannot
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naturally and effectively give the transfer of energy that is appropriate and necessary. If you don't
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believe and feel it yourself, how many people out there, and you raise your fucking hands. If this is you
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were taken to church every single Sunday and forced to read from the Bible and forced to take communion
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and forced to go through all these processes that you never actually believed in and then whenever you
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became an adult, you stopped doing it. Okay. For you to actually adopt an idea, the people who teach
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the idea to you have to possess the love of the idea and the idea can be a product. It can be a thought
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process. It can be a way of thinking, but if they don't love it, when they teach it to you, it's not
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going to stick because people have a built-in bullshit detector. They know when it's fake. They know when
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it's forced. They know when you're pretending. They know when you say thank you, if you mean it or not.
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They know if you're smiling, if it's fake or real. They know, which is why you have to actually care
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versus just pretending that you care. You are not that good. Every single one of you knows when you're being
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sold and you know how big of a turnoff it is. So what makes you think that you are so much better than all
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these other people who pretend to care when you're pretending to care. You are not that skilled. You
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are not that talented. The best salespeople on earth are not that skilled. They are not that talented.
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The common denominator amongst high earning salespeople is that they understand how to find
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the purpose in whatever it is they're selling. For example, I sell supplements, but that's not
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really what the fuck I sell. What I'm really selling is the ability to change your existence.
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And you know why I'm passionate about that? Because I've lived that. I've been 350 fucking pounds
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and felt like shit and hated going to the pool and hated taking my shirt off and hated trying on clothes
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and was embarrassed to do all things in public. I know what that's like. And I also know what it's
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like to work your ass off and lose a hundred pounds and get in shape and feel confident and feel good
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and love the things I used to hate like going to the pool or going to the beach or getting new clothes
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or getting my picture taken. And I understand it. And that's why I'm passionate about it. I know
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what it's like. I know where the benefit is and I know how powerful that benefit is. And that's why
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we as a company are effective at selling what we sell because we know how important those tools are
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to that process. All right. You should be picking up what I'm laying down right here. If you're not,
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I will go back and listen again. Whatever it is that you sell, whatever it is you're trying to sell,
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there likely is a benefit in there that is worthy of belief. But even if there is and you can't believe
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it, you shouldn't sell it because you won't be effective. All right. All of us are effective
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salespeople when we figure out what it is we actually believe in. Every single one of you. Yes,
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even you who's sitting there saying, Andy, but I'm not a good salesman. The reason you're not a good
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salesman is because you haven't found the thing that you actually truly believe in to sell.
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Because if you did, the selling would be natural. You wouldn't have to work at it. You would just be
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recommending shit to people. It wouldn't be a sales process. Listen to that again. What did I say?
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You would just be recommending instead of selling. See, a lot of people have these methods out there,
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you know, and it's been around forever. You know, you've got millions and millions and millions of
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sales concepts, you know, how to open, how to copyright, how to close, how to do this,
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how to do that. All that shit is for people that don't believe in their fucking products.
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Because if you believe in your products, you want to stand on the top of the mountain and tell
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every motherfucker that you possibly can about how great it is. It's not something that needs to be
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systemized. It's not something that needs to be taught. It just is what it is. It's your belief.
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It's your passion. It's your energy. And you have that in such depth that you want to pass it on to
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somebody else. That's where effective selling happens. All right. And that's why you can't fake
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caring. Here's what you have to understand, guys. When you really believe and you really feel passion
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for the product or service or whatever it is that you're selling, the transfer of care energy
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becomes natural and effective. And that is when you become a fucking master of sales.
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Everybody talks about how good they are, but only certain people are good. And you will always find
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the common denominator of wanting to bring real benefit to the end user. Even the most scammy people
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out there, the reason they're able to scam people is usually not because they're that good at lying.
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It's because they truly believe that they're helping people in some way. That's why you never catch those
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dudes slipping. The reason you never catch the biggest scammers in the world slipping is because
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they've convinced themselves of the benefit that they bring to other people, which makes them very
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convincing. Think about that. People have made hundreds of millions of dollars scamming people
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out of money because they truly believe that what they're doing is bring benefit. That's the power.
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All right. And you shouldn't use it unethically. That's not what I'm saying. I'm just saying that it's
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an example. All right. The bottom line is this guys. Caring is not a cheesy buzzword. It's not
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something that's popular to say. It's not a fucking meme. It's not a quote. It's not a video. It is an
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attitude. It is a mentality. It is a character trait. And when you can teach yourself whatever it is about
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your product that actually helps people and you care to bring that benefit to people and you care
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to show that benefit to people and you are so passionate and so excited about bringing that to
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someone else, you become unstoppable at making money yourself. Caring is very practical. It is not
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some nonsense that you can automate. It is not something you can fake. It is not something you
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can set a timer for. It is something that you have to be passionate about and it is something that you
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have to do from a genuine place. And if your product or your service or whatever it is you're trying to do
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does not allow you to do that, you will always perform at a much, much lower level than what you're
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capable of. So I would offer this advice. Examine your product. Examine what you do. And instead of
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convincing yourself that people need it or want it, figure out what the real deal is. Are you convincing
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yourself or do they actually need it? Are you lying to yourself or do they actually need it? Does it
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actually bring benefit or are you telling yourself a story that it does so you can justify selling it?
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Because if you're in that situation, you will always struggle. Find something you can feel good
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about. Find something that you believe in. Find something that makes you say, fuck yeah, dude. I
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have to tell every single person I know about this product. And when you find that, you'll find success.