REAL AF with Andy Frisella - February 28, 2019


Caring Is Not a F＊cking Buzzword, with Andy Frisella - MFCEO288


Episode Stats


Length

20 minutes

Words per minute

150.57896

Word count

3,095

Sentence count

240

Harmful content

Hate speech

7

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of The MFCEO Project, I talk about how important it is to take control of your life and become an MFCOEO (Motherfucking CEO) of your world. I also talk about the missing piece to running a successful business.

Transcript

Transcript generated with Whisper (turbo).
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.400 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
00:00:04.880 Without me, my family wouldn't have food. Anybody go against me gotta lose.
00:00:12.180 What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host.
00:00:17.580 And I am the motherfucking CEO. Guys, today is Thursday. That means Thursday thunder.
00:00:24.280 And I know we're coming a little bit late today, but that's all right because I am running a real
00:00:29.160 company. This is an entrepreneurship podcast, but don't let that fool you. It's also a personal
00:00:35.640 development podcast. It's also a little bit of entertainment. Sometimes we think we're funny
00:00:41.960 and clever. We're probably not, and that's probably why you listen. But if this is your first time
00:00:47.380 listening, you're probably wondering, what is MFCEO? Well, that stands for motherfucking CEO,
00:00:52.780 right? And the goal of this podcast isn't to tout myself as the MFCEO. It's to help you become an MFCEO
00:01:02.000 of your world. What does that even mean, right? What is an MFCEO? Well, first of all, let's take
00:01:08.860 the root of the word CEO, chief executive officer. What does that mean? It means you are in charge of
00:01:15.220 your life. You are making the calls. You are calling the shots. You are doing what needs to be done. And
00:01:20.960 your decisions have a massive impact on the way that your life turns out. So it's basically taking
00:01:27.780 ownership of your life. And where does the motherfucker come in? I don't like cursing.
00:01:33.660 I don't like hearing those bad words. Well, the reason I like that word, and I do like it, is because
00:01:39.840 first of all, I like bad words. Second of all, it's about coming through with some swagger. It's about
00:01:46.420 coming through with some confidence, about developing how to not just be in control, but
00:01:50.960 be in control confidently with some swag and some energy and some attractive qualities that other
00:01:58.900 people look at and say, damn, that dude's got it together. Okay. And, uh, that's what this show's
00:02:04.580 about guys. Now I don't charge, I don't run ads. Uh, and we've been able to do pretty well that way.
00:02:11.460 And the way that we've been able to do pretty well is by asking for a little fee and the little fee
00:02:16.500 that we ask here at the MFCEO project is this, if you get value, which you will,
00:02:22.760 I ask that you refer a friend. All right. And that's not one friend for the entire podcast.
00:02:30.060 You know, that's one per episode. So like if you get value out of this episode, which you fucking will,
00:02:35.980 I ask that you bring me a friend. Okay. That's it. Uh, it's not any more complicated than that.
00:02:42.800 Now, what I want to talk about today is extremely important. Um, right now in the business world,
00:02:51.200 in social media world, in this business environment and culture, we have a lot of people out there
00:02:58.760 talking about how important it is to care, how important it is to care. And we have also a lot
00:03:05.520 of people out there that are hearing this and thinking that it's some sort of buzzword, like
00:03:11.520 it's popular to say that you care. And what got me really, uh, inspired to send this message to you
00:03:18.680 all today was that there's a big, uh, conference going on right now and it's called traffic and
00:03:26.420 conversion. Uh, it's in San Diego. It went on this week and I got numerous, numerous text messages
00:03:33.360 about traffic and conversion and, and people are there and they're wanting to learn about marketing
00:03:39.360 and how to acquire and how to automate nearly everything of the customer experience. And when
00:03:47.600 I heard that, I just literally hung my fucking head in shame that people think that's actually
00:03:53.380 possible because it isn't because you can't automate caring. Okay. This is the missing piece
00:04:01.760 to most of your guys business. And this is why most of you struggle in business. It's because you are
00:04:09.700 trying to automate the process of caring. You are looking at it like some sort of internet guru
00:04:17.240 marketing wizard. You're saying, Oh, I can bring in this, uh, program and I can create all these email
00:04:24.020 lists and then I can market to the list. And I could just send out this one message with this,
00:04:28.580 with this, uh, call to action and the story. And you're trying to create this automated fucking 0.93
00:04:34.320 system that will create some sort of lasting empire. Like I'm starting to see the, um, the,
00:04:42.700 let's say Facebook entrepreneur culture, which is, you know, Hey, I'm going to go out and create leads
00:04:50.560 and I'm going to run Facebook ads and I'm going to sell this widget. I'm starting to see them recognize
00:04:55.920 how important retention is, but they're still not fucking getting it. Okay. And the reason they
00:05:01.520 don't get it is because it's in their nature to automate everything. And every fucking course you
00:05:06.220 buy from every fucking guru out there is going to talk about the power of automating your systems. 0.89
00:05:12.340 Look, you will not be able to succeed long-term by building a brand that you can exit. If you don't
00:05:22.300 fucking care about your customers. And I'm going to say this a million times, caring cannot be
00:05:29.920 automated, cannot be automated. It is a core value. It is a culture. It is who the fuck you are. It is
00:05:38.220 what your company stands for. And it is far deeper than anything that you can fucking automate. Now you
00:05:45.260 can be organized, but you can't automate it. Meaning you can organize how you're going to touch
00:05:53.000 your customers, how you're going to reach out, how you're going to show them that you care to remind
00:05:59.100 you and have a little system, but you are not going to be able to automate the fucking caring. 0.95
00:06:05.960 All right. And there's a big disconnection here amongst people who go through the motions
00:06:13.140 versus people who actually care. Okay. And the purpose of this short little message I'm going
00:06:18.800 to send to you today is to get through your fucking noggin that you have to actually care. 0.98
00:06:25.700 And that caring is not a fucking buzzword that you can just post and say and talk about. It's
00:06:33.860 actually something that you need to transfer. Okay. So first off, I want you to understand that
00:06:40.840 the first thing that you have to determine in business is whether or not you actually believe
00:06:48.000 in your product. And if you believe that your product makes a difference in people's lives,
00:06:54.360 you'll hear people talk about this all the time. You have to believe in your product. You have to
00:06:59.660 believe in your product and people will actually convince themselves that they believe in their product,
00:07:04.720 but convincing yourselves that you believe in your product and actually believing in the product
00:07:10.120 are two different things entirely. All right. It doesn't matter how noble the product is.
00:07:17.280 If you don't believe in it, the product can be a completely noble, good thing that you may
00:07:24.140 personally not believe in, and you're going to be ineffective at selling it. For example,
00:07:29.940 let's say you're selling an electronic wheelchair. Is an electronic wheelchair something that provides
00:07:36.140 actual value. Yes. Does it make people's lives better? Yes. Does it make people's lives easier?
00:07:43.300 Yes. It would be impossible to argue those points. But if you don't believe that it actually is
00:07:50.900 something that's worthy of selling, if you don't believe in the benefits of selling that,
00:07:55.500 you cannot effectively transfer the care that needs to be put into people to actually convince them to
00:08:03.940 buy it. Okay. If you don't think it's a great product, if you don't care about handicapped people
00:08:09.760 and the struggles that they face, you should remove yourself from that business and find something that
00:08:16.460 you actually care about. And if you can't get excited about the product or service and you can't find a
00:08:23.020 reason to actually care about it, you should remove yourself. Find a different product. So many of you
00:08:31.220 out there are trying to sell something that you don't give a real fuck about because you think there's 0.82
00:08:37.640 money in it. That is not ever going to be effective long-term short-term. Yes. Long-term. No short-term.
00:08:46.200 Yes. Long-term. Fuck. No. Okay. Now, for example, let's take something that is less arguably beneficial.
00:08:58.520 Let's say you're selling pipe. Okay. Pipe is not an exciting product to sell. All right. But
00:09:06.280 if you know that selling that pipe is going to help bring clean water to people and make people live a
00:09:14.360 better life and that's the purpose that you tie to it, now you actually care about the product that
00:09:20.840 you're selling and you become passionate. You become someone who could transfer the care across to your
00:09:28.680 customers and you can let people know that you are actually passionate about this pipe, which is not
00:09:36.200 a sexy product. All right. And if you can't find what is good and what is a good benefit for your customers
00:09:43.800 and you can't believe in that, if you can't do that, you've got to find another product. All right. Because care
00:09:50.380 cannot be faked to be and then write this shit down to be an effective salesperson, to be someone who is going to
00:09:59.020 build a career long-term and be seven figures successful, you have to fucking care. Okay. And you
00:10:07.740 have to be able to authentically transfer your enthusiasm and emotion about the product or service
00:10:14.620 to other people. All right. It's no different as to why this podcast is successful. My purpose is very
00:10:23.340 clear. My purpose is to bring actual knowledge, the practical knowledge, the real shit that nobody else
00:10:31.460 talks about to help correct and realign people about what success really takes and what it really is and
00:10:40.460 how the process really goes and to tell the truth to a generation of people who have been confused and
00:10:48.760 taught the wrong things. I am passionate about that mission. I am passionate about helping people
00:10:55.080 get excited about their future and develop success. That's why it comes through this fucking microphone
00:11:01.880 into your ears. Okay. It's real. And you guys know it's real. And that's why it works. So if you can't
00:11:10.960 get real about what you're selling, the care will never be there and you'll only be short-term
00:11:17.720 successful. All right. So you have to understand that to be long-term successful, you cannot
00:11:27.800 naturally and effectively give the transfer of energy that is appropriate and necessary. If you don't
00:11:36.000 believe and feel it yourself, how many people out there, and you raise your fucking hands. If this is you
00:11:43.740 were taken to church every single Sunday and forced to read from the Bible and forced to take communion
00:11:50.820 and forced to go through all these processes that you never actually believed in and then whenever you
00:11:59.320 became an adult, you stopped doing it. Okay. For you to actually adopt an idea, the people who teach
00:12:08.320 the idea to you have to possess the love of the idea and the idea can be a product. It can be a thought
00:12:16.740 process. It can be a way of thinking, but if they don't love it, when they teach it to you, it's not
00:12:22.720 going to stick because people have a built-in bullshit detector. They know when it's fake. They know when
00:12:29.800 it's forced. They know when you're pretending. They know when you say thank you, if you mean it or not.
00:12:35.240 They know if you're smiling, if it's fake or real. They know, which is why you have to actually care
00:12:43.360 versus just pretending that you care. You are not that good. Every single one of you knows when you're being
00:12:52.040 sold and you know how big of a turnoff it is. So what makes you think that you are so much better than all
00:13:01.140 these other people who pretend to care when you're pretending to care. You are not that skilled. You
00:13:07.420 are not that talented. The best salespeople on earth are not that skilled. They are not that talented.
00:13:13.800 The common denominator amongst high earning salespeople is that they understand how to find
00:13:22.880 the purpose in whatever it is they're selling. For example, I sell supplements, but that's not
00:13:32.900 really what the fuck I sell. What I'm really selling is the ability to change your existence.
00:13:40.260 And you know why I'm passionate about that? Because I've lived that. I've been 350 fucking pounds
00:13:46.680 and felt like shit and hated going to the pool and hated taking my shirt off and hated trying on clothes 0.89
00:13:53.540 and was embarrassed to do all things in public. I know what that's like. And I also know what it's
00:14:00.720 like to work your ass off and lose a hundred pounds and get in shape and feel confident and feel good
00:14:07.240 and love the things I used to hate like going to the pool or going to the beach or getting new clothes
00:14:13.820 or getting my picture taken. And I understand it. And that's why I'm passionate about it. I know
00:14:21.160 what it's like. I know where the benefit is and I know how powerful that benefit is. And that's why
00:14:29.400 we as a company are effective at selling what we sell because we know how important those tools are
00:14:37.020 to that process. All right. You should be picking up what I'm laying down right here. If you're not,
00:14:42.680 I will go back and listen again. Whatever it is that you sell, whatever it is you're trying to sell,
00:14:49.000 there likely is a benefit in there that is worthy of belief. But even if there is and you can't believe
00:14:57.300 it, you shouldn't sell it because you won't be effective. All right. All of us are effective
00:15:04.640 salespeople when we figure out what it is we actually believe in. Every single one of you. Yes,
00:15:11.560 even you who's sitting there saying, Andy, but I'm not a good salesman. The reason you're not a good
00:15:16.800 salesman is because you haven't found the thing that you actually truly believe in to sell.
00:15:25.560 Because if you did, the selling would be natural. You wouldn't have to work at it. You would just be
00:15:31.300 recommending shit to people. It wouldn't be a sales process. Listen to that again. What did I say?
00:15:37.680 You would just be recommending instead of selling. See, a lot of people have these methods out there,
00:15:45.420 you know, and it's been around forever. You know, you've got millions and millions and millions of
00:15:49.460 sales concepts, you know, how to open, how to copyright, how to close, how to do this,
00:15:55.820 how to do that. All that shit is for people that don't believe in their fucking products. 0.82
00:16:00.460 Because if you believe in your products, you want to stand on the top of the mountain and tell
00:16:05.500 every motherfucker that you possibly can about how great it is. It's not something that needs to be
00:16:12.240 systemized. It's not something that needs to be taught. It just is what it is. It's your belief.
00:16:19.760 It's your passion. It's your energy. And you have that in such depth that you want to pass it on to
00:16:27.940 somebody else. That's where effective selling happens. All right. And that's why you can't fake
00:16:34.460 caring. Here's what you have to understand, guys. When you really believe and you really feel passion
00:16:43.600 for the product or service or whatever it is that you're selling, the transfer of care energy
00:16:50.380 becomes natural and effective. And that is when you become a fucking master of sales.
00:17:00.940 Everybody talks about how good they are, but only certain people are good. And you will always find
00:17:07.240 the common denominator of wanting to bring real benefit to the end user. Even the most scammy people
00:17:18.880 out there, the reason they're able to scam people is usually not because they're that good at lying.
00:17:25.800 It's because they truly believe that they're helping people in some way. That's why you never catch those
00:17:32.940 dudes slipping. The reason you never catch the biggest scammers in the world slipping is because
00:17:38.140 they've convinced themselves of the benefit that they bring to other people, which makes them very
00:17:45.480 convincing. Think about that. People have made hundreds of millions of dollars scamming people
00:17:54.800 out of money because they truly believe that what they're doing is bring benefit. That's the power.
00:18:02.580 All right. And you shouldn't use it unethically. That's not what I'm saying. I'm just saying that it's
00:18:07.100 an example. All right. The bottom line is this guys. Caring is not a cheesy buzzword. It's not
00:18:14.680 something that's popular to say. It's not a fucking meme. It's not a quote. It's not a video. It is an
00:18:22.700 attitude. It is a mentality. It is a character trait. And when you can teach yourself whatever it is about
00:18:30.920 your product that actually helps people and you care to bring that benefit to people and you care
00:18:38.540 to show that benefit to people and you are so passionate and so excited about bringing that to
00:18:45.620 someone else, you become unstoppable at making money yourself. Caring is very practical. It is not
00:18:56.480 some nonsense that you can automate. It is not something you can fake. It is not something you
00:19:02.560 can set a timer for. It is something that you have to be passionate about and it is something that you
00:19:09.280 have to do from a genuine place. And if your product or your service or whatever it is you're trying to do
00:19:16.420 does not allow you to do that, you will always perform at a much, much lower level than what you're
00:19:24.780 capable of. So I would offer this advice. Examine your product. Examine what you do. And instead of
00:19:31.900 convincing yourself that people need it or want it, figure out what the real deal is. Are you convincing
00:19:39.920 yourself or do they actually need it? Are you lying to yourself or do they actually need it? Does it
00:19:46.540 actually bring benefit or are you telling yourself a story that it does so you can justify selling it?
00:19:52.420 Because if you're in that situation, you will always struggle. Find something you can feel good
00:19:58.420 about. Find something that you believe in. Find something that makes you say, fuck yeah, dude. I
00:20:04.140 have to tell every single person I know about this product. And when you find that, you'll find success.
00:20:12.880 God bless you.
00:20:25.120 Bye-bye.