REAL AF with Andy Frisella - Control Your Focus, Control Your Outcome, with Andy Frisella - MFCEO102

00:00:00.000 I want to be a motherfucking hustler, you better ask somebody

00:00:03.760 What is up guys, you're listening to the MFCEO Project

00:00:14.860 I'm Andy, I'm your host, and I am the motherfucking CEO

00:00:18.800 Guys, if this is your first time listening, welcome

00:00:21.560 This is episode 101

00:00:24.400 If you want to know what the project's about

00:00:27.740 What we're here to do, what we're trying to do

00:00:29.880 And what we are going to do

00:00:31.600 Go back and listen to episode 100

00:00:33.660 I think it outlines it pretty clear

00:00:35.400 What is the MFCEO Project?

00:00:39.720 Well, basically guys, it's a podcast based around entrepreneurship

00:00:44.300 Entrepreneurial values

00:00:46.400 Leadership values, taking initiative, taking responsibility

00:00:50.460 And core values that basically make up

00:00:53.400 Why our society has been successful

00:00:57.220 For the last, I don't know, 230 years or so

00:01:01.580 How many years are we at, Vaughn?

00:01:02.940 I was just thinking about that

00:01:03.840 I think it's 250, 260

00:01:05.220 Is it?

00:01:05.760 Something like that

00:01:06.540 I'm bad with math

00:01:07.060 Anyway, the last couple hundred fucking years

00:01:09.880 How about that?

00:01:10.480 Right

00:01:11.000 Guys, our society has gotten away from what has made our society successful

00:01:20.220 And we are here to help show people, teach people, talk about the values, the techniques

00:01:27.160 That successful people have used over the course of time to become better at entrepreneurship

00:01:34.100 Become better providers, become better leaders, and become better people

00:01:37.860 That's what this is about

00:01:39.960 You guys have to realize that you are the CEO of you

00:01:43.960 You are an entrepreneur of you

00:01:46.160 You need to think of yourself as your own brand

00:01:48.980 Especially in this day and age where we're consumed with social media

00:01:53.620 You know, we have this whole second world out there that is social media

00:01:59.240 Instagram, Facebook, Twitter, Snapchat

00:02:01.820 And, you know, there's reality, there's real world

00:02:05.140 And then there's this other world, the social world

00:02:07.020 And because the social world, we're all so involved in it

00:02:10.080 You are a brand

00:02:11.820 And if you don't run your brand properly, guess what?

00:02:14.960 Your value is decreased

00:02:16.460 So, we talk a lot about how to handle your social aspects

00:02:20.420 We talk a lot about how to handle these values, how to provide value

00:02:23.780 Basically, guys, go back and listen to episode 100

00:02:26.980 Go back and listen to some of the past episodes and you'll get the drift

00:02:29.600 I think a lot of people really resonated with that episode

00:02:32.380 And must have shared it with people

00:02:34.040 Because we have a significant number of downloads normally

00:02:37.200 But I was checking our stats

00:02:39.640 And I saw that, wow, we blew the doors off of some of our daily records

00:02:45.380 So, thank you guys for listening to it

00:02:47.940 Yeah, everybody's behind the mission

00:02:49.600 You know, it's not just a

00:02:50.800 This isn't just a podcast, it's a movement

00:02:53.200 And, you know, we don't ask you to buy things

00:02:56.680 We don't sell programs

00:02:57.920 This is a way for us to give back

00:03:00.500 And, you know, some of you guys are fathers

00:03:03.280 And, you know, you didn't grow up in an entrepreneurial family

00:03:06.380 Or you're not an entrepreneur

00:03:07.860 And you want your kids to do better

00:03:09.620 Well, this is the kind of podcast that you can listen to

00:03:12.320 And learn some of these things that you can pass along

00:03:14.820 We do this as a passion project

00:03:17.740 It's something that we care deeply about

00:03:19.340 And we want to provide real value to you guys

00:03:23.340 Today, we're going to talk about something that is very, very, very important

00:03:29.200 In every aspect of achievement

00:03:31.080 The podcast generally is for people pursuing success

00:03:36.820 Entrepreneurs, business people

00:03:38.900 Regular human beings that just want to get better

00:03:41.860 People like you that have active brains

00:03:45.560 Okay, you're always thinking

00:03:46.900 You're always looking at the world

00:03:48.580 And you have an opportunity mindset

00:03:50.940 Or if you didn't, you wouldn't be listening to this

00:03:54.000 Okay, but here's the problem that I see with bright, capable people

00:03:58.580 That I run into all the time

00:04:00.400 Because you see potential everywhere

00:04:03.320 Sometimes you allow your attention to be distracted by everything

00:04:08.320 Okay, you value hard work

00:04:10.820 You have all the tools

00:04:12.160 You have the drive

00:04:13.060 You have the discipline

00:04:13.980 But you spread that

00:04:16.160 You spread those tools all around so thin

00:04:18.820 That it's hard to produce a result

00:04:21.120 And I know most of you listening here suffer from this

00:04:24.740 Okay

00:04:25.420 Here's the truth

00:04:27.340 The most elite, successful people on this planet

00:04:32.120 Know how to put on the horse blinders

00:04:34.980 They know how, in a world of opportunity

00:04:37.900 To choose one opportunity

00:04:39.780 And take that full force of their work ethic

00:04:43.820 And their drive

00:04:44.600 And their ambition

00:04:45.340 And their want

00:04:46.240 And drive it home on a single point

00:04:49.300 This brings something up that annoys the shit out of me

00:04:53.160 A term that all you young motherfuckers like to use out there 1.00

00:04:57.000 And all the wannabe Instagram entrepreneurs have in their profile

00:05:00.360 Says, serial entrepreneur

00:05:03.240 Okay, that's the most worthless fucking term on the face of the earth

00:05:07.420 First of all, you're not

00:05:09.100 Okay, otherwise we would know who the fuck you are

00:05:11.560 Second of all, there is very, very, very, very, very, very, very

00:05:16.200 Very, very few people that can become true serial entrepreneurs

00:05:21.500 Okay

00:05:22.400 Most of you motherfuckers that are serial 1.00

00:05:25.200 Claim to be serial entrepreneurs

00:05:27.060 You just don't have the discipline to attack one fucking point

00:05:31.180 To make it grow as much as it can

00:05:33.760 I see this all the time

00:05:35.580 I know guys who are moderately quote unquote successful

00:05:39.160 Who have 17 different fucking businesses

00:05:42.300 And they're starting something new all the time

00:05:44.020 When if they just concentrated where they were strong

00:05:46.580 They'd be a fucking hundred millionaire

00:05:48.420 But instead, they're getting by

00:05:50.920 They're living a mediocre life

00:05:52.140 They're spreading themselves way too thin

00:05:53.880 So they can pretend like they're fucking Warren Buffett

00:05:56.640 All right?

00:05:57.260 There's only one motherfucking Warren Buffett

00:05:58.940 And you know how Warren Buffett got to be Warren Buffett?

00:06:01.200 Because Warren Buffett knows how to build a fucking team

00:06:04.540 Warren Buffett isn't making all those decisions

00:06:06.960 He's not running all those companies

00:06:08.860 He's a team builder

00:06:10.460 He's a guy who comes up with fucking ideas

00:06:12.960 Builds teams around those ideas

00:06:15.180 And lets that team do the work

00:06:17.480 Okay?

00:06:18.840 So the term serial entrepreneur

00:06:20.460 When I see it

00:06:21.380 Makes me think dumb fuck

00:06:22.820 That's what I think

00:06:24.480 Yeah

00:06:24.820 I think it's somebody pretending to be something that they aren't

00:06:28.080 And

00:06:28.480 They're probably not good at any of the fucking companies that they have

00:06:31.980 And it's the most popular term right now

00:06:34.940 Because entrepreneurship is cool

00:06:36.340 Well here's this

00:06:37.300 How about

00:06:38.020 You get yourself to

00:06:39.980 An earning level of eight figures a year

00:06:42.960 And then

00:06:43.820 Start a new company

00:06:44.920 You know what I'm saying?

00:06:46.840 Stop talking about serial entrepreneur

00:06:48.340 When you're making fucking 50 grand a year

00:06:50.060 Spread out from six fucking companies

00:06:51.700 Yeah

00:06:52.480 That's just an impressive way

00:06:54.220 Or trying to be an impressive way

00:06:55.780 Of saying that you're

00:06:56.760 Throwing a bunch of things against the wall

00:06:58.160 And hoping that something sticks

00:06:59.480 Yeah

00:06:59.820 And that goes right into what we're going to talk about

00:07:02.540 These people lack focus

00:07:04.220 They lack the ability to drive a point home

00:07:07.000 They lack the ability to stay on top of something

00:07:10.780 And see it through until harvest time

00:07:13.400 They don't know how to go out and fertilize a field

00:07:16.820 And water a field

00:07:18.880 And cultivate a field for five, six, seven years

00:07:23.200 Without seeing a result

00:07:24.260 So what do they do?

00:07:25.320 They get frustrated and they go start this

00:07:26.940 Or they go start that

00:07:27.800 Or they go start this

00:07:28.740 And then their little plant

00:07:31.600 Their original plant

00:07:32.240 It might sprout a little bit

00:07:33.400 But it never becomes the fucking true crop

00:07:36.100 That it could be

00:07:37.280 You see what I mean?

00:07:38.400 Absolutely, yeah

00:07:38.940 And dude

00:07:39.780 I'm going to tell you right now

00:07:41.120 One of my

00:07:41.920 If you have serial entrepreneur in your profile

00:07:43.780 And I see it

00:07:44.340 I fucking laugh

00:07:45.020 Like I laugh at you

00:07:46.440 Period

00:07:47.540 Unless your name is Warren Buffett

00:07:49.320 Or fucking Richard Branson

00:07:51.000 You know

00:07:52.440 But if you're fucking

00:07:53.520 You know

00:07:54.800 Joe Blow

00:07:55.400 Or even if you're moderately successful

00:07:57.440 And you call yourself a serial entrepreneur

00:07:59.300 I think you're a fucking moron

00:08:00.620 Right

00:08:01.260 Personal opinion

00:08:02.120 But it's right

00:08:03.140 So

00:08:04.160 This is what I'm going to talk about today guys

00:08:07.160 We're going to talk about focus

00:08:08.260 Alright

00:08:08.620 We're going to talk about

00:08:09.400 Relentless

00:08:10.800 Single-minded

00:08:12.000 Sharp as a knife

00:08:13.980 Focus

00:08:15.240 The kind of focus

00:08:16.440 That you can look at

00:08:18.420 And see

00:08:19.540 With total depth

00:08:21.120 Total certainty

00:08:22.100 Total clarity

00:08:23.800 A goal

00:08:25.780 And commitment to that goal

00:08:28.020 Alright

00:08:28.620 I'm going to drop

00:08:29.820 Three principles on you

00:08:31.160 That have helped me maintain focus

00:08:32.820 Because guys

00:08:33.480 Let's face it

00:08:34.220 Developing the kind of focus

00:08:35.900 That we're talking about

00:08:36.820 Is not something you're born with

00:08:38.880 I used to be the guy

00:08:40.740 Who used to want to start a new business

00:08:42.380 Every three months

00:08:43.280 I used to be the guy

00:08:44.680 Who thought that

00:08:46.400 You know

00:08:48.040 I needed to do something else

00:08:49.640 All the time

00:08:50.180 So I understand

00:08:51.300 The process

00:08:52.700 And I'm going to try to teach you guys

00:08:54.620 How I overcame that process

00:08:56.040 To learn

00:08:56.720 How to really focus in

00:08:58.520 On the one or two things

00:09:00.580 I'm really really really good at

00:09:02.260 To allow those things

00:09:03.480 To mature

00:09:04.820 And provide fruit

00:09:06.260 And then what I'm going to do

00:09:07.920 Is I'm going to give you

00:09:08.580 Some best practices

00:09:09.480 To help you maintain focus

00:09:10.960 And I think will help you

00:09:12.140 In the position that you're in

00:09:13.800 Alright

00:09:14.460 So I'm just going to get started

00:09:15.520 Right now

00:09:16.080 And just say right up front

00:09:18.400 The best way to stay focused guys

00:09:20.580 Is to focus

00:09:21.500 On one project

00:09:23.020 And remember

00:09:24.120 This basic principle

00:09:25.840 The most important thing

00:09:28.240 Is to provide value

00:09:30.420 It's not about you

00:09:32.140 It's about what you give

00:09:34.120 It's not about what you take

00:09:35.900 It's about what you give

00:09:37.500 It's not about the money you make

00:09:39.040 It's about what you give

00:09:41.000 And I know we've covered this

00:09:42.160 Over and over and over again

00:09:43.660 But this is something

00:09:44.880 That people have a hard time grasping

00:09:46.500 If there isn't value

00:09:48.020 In your idea

00:09:48.840 For the other person

00:09:50.120 It will never work

00:09:52.100 You should throw it in the garbage

00:09:53.340 Alright

00:09:54.040 That aside

00:09:56.500 You know

00:09:57.140 People who bounce

00:09:58.080 From one business venture

00:09:59.220 To the next

00:09:59.920 Are the ones

00:10:00.920 Who are always focused on

00:10:02.660 What they're going to take

00:10:04.860 What's in it for them

00:10:06.280 How much money

00:10:07.340 Are they going to make

00:10:08.320 Those are the people

00:10:09.480 Who are always

00:10:10.240 Going for six months

00:10:11.820 And then jumping to something else

00:10:13.060 And then jumping to something else

00:10:14.280 And then jumping to something else

00:10:15.520 If you focus on the money guys

00:10:17.660 It's going to be really hard

00:10:18.600 To focus on the benefit

00:10:20.160 That you're providing on

00:10:21.120 Us as humans

00:10:22.060 We have a very limited ability

00:10:23.600 To focus

00:10:24.200 So

00:10:25.140 You have to trust the process

00:10:26.900 That when you focus

00:10:27.840 On providing value

00:10:28.900 That the money just comes in

00:10:30.640 Alright

00:10:31.400 Does that make sense?

00:10:32.240 Yeah

00:10:32.360 It makes total sense

00:10:33.240 And guys

00:10:36.480 That's not to say

00:10:37.000 That there's nothing

00:10:37.620 That there's anything wrong

00:10:38.860 With making money

00:10:39.540 Because absolutely

00:10:40.420 There is nothing wrong

00:10:41.360 With making money

00:10:41.940 You have an obligation

00:10:43.000 To make money

00:10:44.300 But if that's what's driving you

00:10:46.120 If that's your priority

00:10:47.060 If that's what you think about

00:10:48.420 Non-stop

00:10:49.300 You're wasting so much time

00:10:51.900 That could be spent

00:10:53.040 On how you could provide value

00:10:55.900 How you could make a better product

00:10:57.680 How you could provide

00:10:58.700 A better service

00:10:59.640 And that's taking away

00:11:01.100 From your ability to succeed

00:11:02.700 Alright

00:11:03.440 So if you focus

00:11:04.420 On the wrong things

00:11:05.580 You're going to have

00:11:07.340 A difficult time

00:11:08.320 You follow what I'm saying?

00:11:10.000 Yeah it's really

00:11:10.560 I mean

00:11:10.980 I don't know

00:11:12.480 It's kind of amazing

00:11:13.040 If you really think about it

00:11:13.940 So

00:11:14.180 That the idea

00:11:15.940 It's counterintuitive

00:11:16.720 It is counterintuitive

00:11:17.900 But it's also

00:11:18.620 I mean you're literally saying

00:11:20.600 That the people

00:11:21.080 Who are bouncing

00:11:22.380 From one thing to the next

00:11:23.480 If they took a whole

00:11:24.900 Hard look at themselves

00:11:26.100 It really is

00:11:26.900 Because they're selfish

00:11:27.700 They're just looking

00:11:28.540 For the next greatest opportunity

00:11:29.760 For them to cash in

00:11:30.800 Yeah and that's why

00:11:31.740 These people bounce

00:11:33.240 From one thing

00:11:33.780 To another thing

00:11:34.260 To another thing

00:11:34.720 Their whole entire lives

00:11:35.540 Yeah

00:11:35.880 They never really

00:11:36.800 Stick into something

00:11:37.660 And never really

00:11:38.820 Become anything

00:11:39.440 And then they end up

00:11:41.040 Getting jaded

00:11:41.580 And getting bitter

00:11:42.200 And then blaming

00:11:42.800 The whole world

00:11:43.360 For you know

00:11:44.880 Not fulfilling what it is

00:11:46.320 The world doesn't exist

00:11:48.020 To fulfill you

00:11:48.840 You exist

00:11:50.100 To fulfill the world

00:11:51.800 Right

00:11:52.200 And if you can adopt

00:11:52.820 That mindset

00:11:53.500 The money is going to be

00:11:55.780 Part of the reward

00:11:56.620 That you get

00:11:57.220 Right

00:11:57.600 It's not going to be

00:11:57.960 The whole reward

00:11:58.600 Because you're going to

00:11:59.020 Get all kinds of other rewards

00:11:59.920 You're going to get

00:12:00.260 Fulfillment

00:12:00.760 You're going to get

00:12:01.260 You're going to get

00:12:02.260 To see people grow

00:12:03.020 You're going to see

00:12:03.520 People solve problems

00:12:04.560 There's going to be

00:12:05.500 A lot of pride

00:12:06.060 In those things

00:12:06.680 That you get

00:12:07.240 And that's a big part

00:12:08.000 Of the reward

00:12:08.480 The biggest part

00:12:09.320 Of my job reward

00:12:10.440 Is not the money

00:12:11.600 I know people think that

00:12:12.880 But it's not it

00:12:13.560 The biggest part

00:12:14.520 Is seeing people

00:12:15.040 Lose 100 pounds

00:12:15.920 Or change their life

00:12:17.060 Or get their confidence back

00:12:18.440 Or build up

00:12:19.160 You know

00:12:19.740 Their life to a quality

00:12:20.760 That they want it to be

00:12:21.740 And you know

00:12:23.820 That's what we try

00:12:24.520 To focus on here

00:12:25.340 At our companies

00:12:26.000 We focus on providing

00:12:27.380 The tools

00:12:28.520 And the information

00:12:29.900 Necessary for them

00:12:30.960 To make those changes

00:12:31.940 And because we focus

00:12:33.040 On those things

00:12:33.720 The money naturally

00:12:34.800 Comes in

00:12:35.320 It's a lesson

00:12:36.060 That I think people

00:12:36.720 Need to learn

00:12:37.200 That doing the right thing

00:12:40.120 Is often good for business

00:12:42.660 It's always good for business

00:12:43.860 Well yeah

00:12:44.640 Always good for business

00:12:45.320 Good point

00:12:45.680 It's always good for business

00:12:46.540 But I think people

00:12:47.420 Think that a lot of times

00:12:48.460 They have to choose

00:12:49.060 Between doing the right thing

00:12:50.300 And being

00:12:51.120 You know

00:12:51.920 Having

00:12:52.200 Practical business success

00:12:54.100 Whereas

00:12:54.740 That requires

00:12:56.380 Just a total

00:12:57.000 Mind shift

00:12:58.260 No they need

00:12:58.700 They need to take

00:12:59.340 That idea

00:12:59.960 And throw it

00:13:00.320 In the fucking garbage

00:13:00.980 Right

00:13:01.360 Because that's not

00:13:02.260 The way to think about it

00:13:03.220 Right

00:13:03.580 The

00:13:03.940 It's about providing

00:13:05.920 Value period

00:13:06.660 Right

00:13:07.200 And providing value

00:13:08.620 Comes down to doing

00:13:09.180 The right thing

00:13:09.740 And when you do

00:13:10.660 The right thing

00:13:11.220 Better than anybody else

00:13:12.380 And you're providing

00:13:13.480 More value than anybody else

00:13:14.620 Guess what happens

00:13:15.180 You make more money

00:13:15.740 Than anybody else

00:13:16.360 And that's just

00:13:17.760 The way it is

00:13:18.400 There's no ifs

00:13:19.320 Ands or buts

00:13:19.960 About it

00:13:20.320 You can fucking argue

00:13:21.220 It all you want

00:13:21.880 But I can point

00:13:23.500 At every single business

00:13:24.740 Every single one

00:13:25.680 And

00:13:27.240 Argue

00:13:29.700 The point

00:13:31.040 That you would say

00:13:32.220 Oh that's not true

00:13:33.020 Because every single business

00:13:34.780 Out there is an example

00:13:35.660 Of that

00:13:35.980 Every single one of them

00:13:37.040 Just is

00:13:38.800 But in practical terms

00:13:40.700 What you're saying

00:13:41.280 Is if you do the right thing

00:13:42.260 If you provide value

00:13:43.240 It is going to help you

00:13:44.840 Hone your focus

00:13:46.120 Yes

00:13:46.560 Absolutely

00:13:47.080 You know

00:13:47.600 You only have

00:13:50.940 Like I said

00:13:51.420 You only have the ability

00:13:52.120 To focus on one or two things

00:13:54.160 And if you're always focused

00:13:55.600 On your bank account

00:13:56.340 Or always focused

00:13:56.840 On your money

00:13:57.280 This is where people

00:13:57.920 Really screw up

00:13:58.820 You know

00:13:59.720 They focus on

00:14:00.740 Their lack of money

00:14:01.680 They focus on

00:14:02.500 Their need for money

00:14:03.280 They focus on

00:14:04.100 The bills they have to pay

00:14:06.180 Well that takes away

00:14:08.260 Their focus from

00:14:09.060 How do I make a better product

00:14:10.640 That people are actually

00:14:11.200 Going to want

00:14:11.560 How do I make a better service

00:14:12.920 That people are actually

00:14:13.540 Going to want

00:14:13.960 How do I do

00:14:14.820 The best job I possibly can

00:14:16.480 That's going to make people

00:14:17.840 Excited to do business with me

00:14:19.560 And whenever they lose

00:14:20.820 The focus on those points

00:14:22.360 That's when their business

00:14:23.960 Kind of falls apart

00:14:24.940 You see what I'm saying

00:14:25.960 Yeah

00:14:26.200 So they get caught up

00:14:27.220 In the day to day

00:14:27.800 You have to push that shit

00:14:28.660 Out

00:14:28.800 The negative shit

00:14:30.500 The worries

00:14:31.080 The anxiety

00:14:31.780 The stress

00:14:32.740 Be aware of it

00:14:34.200 But push it out

00:14:34.980 And don't focus on it

00:14:36.200 Focus on

00:14:37.040 That one handshake

00:14:38.420 That one smile

00:14:39.240 That one thank you

00:14:40.140 That one

00:14:40.920 Positive Facebook post

00:14:42.820 Somebody's going to write about you

00:14:43.920 Because you did such a great job

00:14:45.280 If you focus on that

00:14:46.640 Every single day

00:14:47.420 That's going to

00:14:48.340 Cumulatively

00:14:49.000 You know

00:14:50.720 Affect your business

00:14:51.860 In a positive way

00:14:52.700 Over time

00:14:53.240 And because people

00:14:55.000 Get caught up in the day to day

00:14:56.080 And the bills

00:14:56.760 And the anxiety

00:14:57.640 And the

00:14:58.640 I don't have

00:14:59.720 The lack

00:15:00.260 You know

00:15:01.020 They get more of that

00:15:02.720 Right

00:15:03.160 And you know guys

00:15:04.620 The thing about success

00:15:05.560 Is that

00:15:06.240 You know

00:15:07.140 It takes time

00:15:08.180 It takes

00:15:08.880 Tremendous amounts

00:15:10.360 Of energy

00:15:11.020 It takes

00:15:11.660 Tremendous amounts

00:15:12.920 Of tenacity

00:15:13.580 And when you

00:15:15.040 Diffuse your efforts

00:15:16.480 On multiple projects

00:15:17.740 Because this one

00:15:19.020 Isn't working yet

00:15:20.280 Because you're impatient

00:15:21.360 And you haven't let it

00:15:22.420 Grow the way

00:15:23.520 It needs to grow

00:15:24.280 Good things

00:15:26.200 Are not going to happen

00:15:26.980 For you

00:15:27.420 You're going to spend

00:15:28.340 Your eternal

00:15:29.060 Your whole entire life

00:15:30.640 On a three year plan

00:15:32.080 That three year plan

00:15:32.840 Is going to go like this

00:15:33.780 Start something

00:15:35.260 Work my dick off

00:15:37.160 Two years

00:15:38.840 I'm not making money

00:15:39.620 Three years

00:15:40.140 I'm making a little money

00:15:41.120 I'm not making enough money

00:15:42.260 So I'm going to go

00:15:42.740 Fucking do this other thing

00:15:43.720 And people spend

00:15:44.880 Their entire lives

00:15:45.880 In that process

00:15:47.040 How many guys

00:15:47.620 Do you know

00:15:48.120 That every time

00:15:49.380 You see them

00:15:50.700 They're into something new

00:15:52.780 Right

00:15:53.260 Dude

00:15:54.220 I've been doing

00:15:55.460 The same thing

00:15:55.960 For 17 years now

00:15:57.580 You know what I mean

00:15:58.660 Like

00:15:59.260 There's no coincidence

00:16:01.100 There that we're doing okay

00:16:02.260 Right

00:16:02.740 You know

00:16:03.280 Right

00:16:03.600 You have to learn

00:16:05.820 To commit to the project

00:16:07.060 That allows you

00:16:09.820 To provide the most value

00:16:11.540 To the market

00:16:12.240 And to the world

00:16:13.240 And if you put

00:16:14.260 All your effort

00:16:14.920 Into that

00:16:15.700 The money is absolutely

00:16:17.240 Going to take care of itself

00:16:18.540 I get that question

00:16:20.240 All the time

00:16:21.300 Which one should I choose

00:16:22.660 Which one can you be

00:16:23.840 The best in the world at

00:16:25.320 Which one can you be

00:16:27.220 The top ten in the world at

00:16:29.140 Which one can you provide

00:16:31.100 The most value to someone else

00:16:32.500 That's how you answer

00:16:33.480 That question

00:16:34.180 Which one should I choose

00:16:36.200 Right

00:16:36.540 But most people

00:16:37.660 Will do what

00:16:39.220 They will say

00:16:40.840 I'm going to pick the one

00:16:42.180 That I think I can make

00:16:43.840 The most money at

00:16:44.640 Right

00:16:44.920 And it ends up

00:16:46.600 Blowing up in their face

00:16:47.720 Right

00:16:48.020 When I hear you say that

00:16:49.560 I think

00:16:49.920 You can't really ask

00:16:51.400 How can I provide

00:16:52.420 The most value

00:16:53.180 Without using the word I

00:16:54.900 How can I provide

00:16:56.320 The most value

00:16:57.100 And when you do that

00:16:57.900 You're asking

00:16:58.420 What do I bring to the table

00:17:00.280 What are my assets

00:17:01.160 What are my experiences

00:17:02.200 What do I care about

00:17:03.260 And because it adds

00:17:04.200 That personal dimension

00:17:05.380 You're going to be

00:17:06.400 So much more invested in it

00:17:07.780 100%

00:17:08.900 And you're going to be

00:17:09.540 So much more driven

00:17:10.340 To make it successful

00:17:11.240 Yeah I agree

00:17:11.880 Totally

00:17:12.540 Totally

00:17:13.220 So guys

00:17:14.720 First point

00:17:15.380 The most important thing

00:17:17.680 Is to provide value

00:17:18.720 Focus on value

00:17:21.100 Focus on what you can give

00:17:23.020 Focus on what you can provide

00:17:25.320 Focus on how many people

00:17:27.440 You can make happy

00:17:28.360 How many people

00:17:28.980 You can make advocates

00:17:30.000 How many people

00:17:30.660 You can make

00:17:31.240 Sing your praises

00:17:32.540 Focus on that

00:17:33.960 Alright

00:17:34.620 That's point number one

00:17:35.740 Point number two

00:17:37.060 Is you have to change

00:17:39.480 Your mindset

00:17:40.100 About opportunities

00:17:41.740 Opportunities

00:17:43.380 Aren't passively

00:17:44.920 Found

00:17:45.800 Or lost

00:17:46.840 You

00:17:47.760 Are in control

00:17:48.840 Of creating opportunities

00:17:50.440 Okay

00:17:51.120 Nobody's going to come to you

00:17:52.540 And just offer you

00:17:53.880 This tremendously

00:17:54.540 Great opportunity

00:17:55.560 Like in the movies

00:17:56.740 Alright

00:17:57.400 It just doesn't

00:17:57.840 Fucking happen

00:17:58.500 Now when you're up

00:18:00.900 The ladder of success

00:18:02.540 Or somewhere in the middle

00:18:04.020 Like let's say where I am

00:18:05.300 I consider myself

00:18:06.220 Somewhere in the middle

00:18:06.900 I do have people

00:18:09.320 Who are higher up

00:18:10.100 On the ladder than me

00:18:11.060 That I'm friends with

00:18:11.920 That'll say

00:18:12.300 Hey Andy

00:18:12.600 I've got this opportunity

00:18:13.600 For you

00:18:14.160 Blah blah blah

00:18:15.000 That shit does happen

00:18:16.320 Through networks

00:18:17.040 But when you're just

00:18:17.920 Starting out

00:18:18.400 And you're a regular Joe

00:18:19.320 And you don't fucking

00:18:20.020 Know anybody

00:18:20.600 It doesn't fucking happen

00:18:21.920 Right

00:18:22.360 Alright

00:18:22.660 So you have to understand

00:18:24.920 That you are in control

00:18:27.220 Of creating

00:18:27.940 Your opportunities

00:18:29.000 And here's what I mean by that

00:18:30.240 I meet people all the time

00:18:31.840 Who say shit like this

00:18:32.960 Andy I've been working

00:18:34.380 On this business

00:18:35.080 But I just heard about

00:18:36.380 This amazing opportunity

00:18:37.500 Doing this other thing

00:18:38.680 And I'm just afraid

00:18:39.800 That if I don't stop

00:18:40.840 What I'm doing

00:18:41.420 In this business

00:18:42.840 And grab this other opportunity

00:18:44.120 I'm going to miss out

00:18:45.300 And guys

00:18:46.900 That is like

00:18:48.680 The most amateur

00:18:50.040 Most un-entrepreneurial

00:18:53.280 Statement you can make

00:18:55.440 Like if you're really

00:18:56.180 This guy

00:18:56.740 If you're really

00:18:57.220 In this position

00:18:57.960 You probably should

00:18:59.000 Just have a regular

00:18:59.640 Fucking job

00:19:00.480 Okay

00:19:01.140 You decided

00:19:02.540 You wanted to do this

00:19:03.660 You decided

00:19:04.920 That you wanted

00:19:06.260 To start this project

00:19:07.280 That means

00:19:08.380 You've never really

00:19:09.400 And we're going to get

00:19:10.020 To this point in a minute

00:19:11.120 That you've never really

00:19:12.280 Committed to this project

00:19:13.260 You're still in it

00:19:14.540 For you

00:19:15.080 You're still in it

00:19:16.120 For your money

00:19:16.840 You're still in it

00:19:17.580 For your dollars

00:19:19.000 And people are thinking

00:19:19.840 Right now

00:19:20.120 Well of course I am

00:19:21.280 Because I care about myself

00:19:22.620 Well yeah

00:19:23.700 But you have to get

00:19:24.740 Through your fucking head

00:19:25.680 By changing your mindset

00:19:26.860 That the way you take

00:19:28.140 Care of yourself

00:19:28.900 Is by taking care

00:19:29.720 Of other people 0.95

00:19:30.380 Okay

00:19:31.300 You determine

00:19:33.180 Whether your project

00:19:34.660 You're working on

00:19:35.900 Is a great opportunity

00:19:36.980 You determine

00:19:38.140 If the product idea

00:19:39.620 That you have

00:19:40.400 Is a million dollar product

00:19:42.280 And in fact

00:19:43.080 Don't even focus

00:19:44.180 On million dollar product

00:19:45.000 Because it ain't enough money

00:19:45.720 Alright

00:19:45.980 If it's a ten million dollar product

00:19:47.400 Or a fifty million dollar product

00:19:48.900 Set your high goals

00:19:50.240 Okay

00:19:50.600 You do that

00:19:51.780 Through focus

00:19:53.100 Hard work

00:19:54.100 And persistence

00:19:55.080 And by being patient

00:19:57.900 Okay

00:19:58.620 But if you keep

00:19:59.260 Jumping around

00:19:59.900 Looking for the next opportunity

00:20:01.120 Or the next million dollar

00:20:02.640 Product idea

00:20:03.380 Guys

00:20:04.300 You're not going to be able

00:20:04.920 To do shit

00:20:05.500 Okay

00:20:06.240 You're going to be the guy

00:20:07.240 In a three year cycle

00:20:08.080 We just talked about

00:20:08.740 A minute ago

00:20:09.320 Opportunities are not found

00:20:11.620 Discovered

00:20:12.540 Or lost

00:20:13.180 They're created

00:20:14.220 And they're developed

00:20:15.420 By the focus

00:20:16.580 Hard work

00:20:17.580 And patience

00:20:18.760 That you put into them

00:20:20.120 Okay

00:20:20.880 Time is always

00:20:22.380 Going to be a factor

00:20:23.360 And I'll give you

00:20:24.360 An example of this

00:20:25.080 How many companies

00:20:27.080 Do you see

00:20:27.620 That spend

00:20:28.040 Thirty million dollars

00:20:28.980 A year on Super Bowl ads

00:20:30.100 That you've never

00:20:30.960 Heard of before

00:20:31.620 And you never

00:20:32.560 Fucking hear of them again

00:20:33.480 A lot

00:20:35.560 It happens every year

00:20:36.220 Yeah

00:20:36.420 Every year

00:20:36.840 I can't think of anyone

00:20:37.980 So it's sticking in my head

00:20:38.920 Exactly

00:20:39.360 Yeah

00:20:39.680 Okay

00:20:40.140 But the reason for that

00:20:41.220 Is you can't buy

00:20:42.140 People's trust

00:20:42.900 You can't buy

00:20:43.680 People's

00:20:44.660 Top of mind

00:20:46.620 Recognition

00:20:47.540 It's impossible

00:20:48.480 It doesn't matter

00:20:49.080 How much money you spend

00:20:50.140 Time is a factor

00:20:51.260 It will always be a factor

00:20:52.860 It takes somebody time

00:20:54.420 To see your brand

00:20:55.680 To get to know your brand

00:20:56.780 To hear your voice

00:20:58.020 To see your face

00:20:58.980 To learn to trust you enough

00:21:01.140 To swipe their credit card

00:21:02.980 Or make an order

00:21:04.280 On your website

00:21:04.960 You cannot buy your way

00:21:07.780 Into somebody's heart

00:21:09.220 And brain

00:21:09.920 Okay

00:21:10.580 It takes time

00:21:11.500 And it takes years guys

00:21:13.180 It's not a fucking month

00:21:14.240 All right

00:21:15.320 Quit jumping

00:21:17.200 From thing to thing

00:21:18.120 To thing to thing

00:21:18.880 This is the equivalent

00:21:19.780 And this is the analogy

00:21:20.720 I use

00:21:21.240 It's the equivalent

00:21:22.800 Of this

00:21:23.260 You want to run a marathon

00:21:25.400 All right

00:21:26.480 You

00:21:27.520 26.2 miles

00:21:29.060 Okay

00:21:29.980 Every time you go out

00:21:32.000 To try to run a marathon

00:21:32.980 You get to

00:21:33.720 Mile 17

00:21:34.640 You get to mile 18

00:21:36.120 And you say

00:21:36.980 Fuck

00:21:38.120 I'm never going to get there

00:21:39.060 This is

00:21:39.700 Dude I've been doing this

00:21:40.700 For fucking 18 miles

00:21:41.700 I'm never going to get there

00:21:42.520 So what do you do

00:21:43.520 You turn around

00:21:44.220 You go back

00:21:45.240 And you start a new marathon

00:21:46.500 And you think

00:21:47.720 Well

00:21:48.040 Maybe this time

00:21:49.660 I'll get to the end

00:21:50.420 And what happens

00:21:51.200 You get to mile 15

00:21:52.320 16

00:21:53.100 17

00:21:53.940 You're like

00:21:54.220 Fuck this is hard

00:21:55.140 It's getting hard

00:21:56.240 You know what

00:21:57.580 I'm not getting the results

00:21:58.560 That I thought I was going to get

00:21:59.620 And what happens

00:22:02.560 You stop

00:22:03.260 You go back

00:22:04.020 You start a new marathon

00:22:05.140 That's the same thing

00:22:06.280 People do with business

00:22:07.140 Do you ever complete

00:22:08.180 Your marathon

00:22:08.700 No

00:22:09.560 This business

00:22:11.380 Is exactly the same 0.84

00:22:12.480 You follow what I'm saying

00:22:13.960 Absolutely

00:22:14.380 Yeah

00:22:14.640 It's exactly the same

00:22:15.840 If you get into it

00:22:17.240 And you make a little bit of progress

00:22:18.700 A little bit of growth

00:22:19.560 And you learn a lot of shit

00:22:20.660 And then all of a sudden

00:22:21.660 It gets hard

00:22:22.560 And then you quit

00:22:23.460 And you start something new

00:22:24.360 Realize you're going to have to go through

00:22:25.540 All that same shit over again

00:22:26.700 Right

00:22:27.040 You know what I mean

00:22:28.540 And isn't it

00:22:29.560 I mean

00:22:30.280 The people that I know

00:22:32.400 Come to you and say

00:22:33.120 Oh man

00:22:33.760 You know

00:22:34.040 I am working hard on what

00:22:35.540 You know

00:22:35.880 The project that I started with

00:22:37.240 But I'm looking over here

00:22:38.480 And I just heard

00:22:39.160 You know

00:22:39.360 I met this guy

00:22:40.040 Who basically said

00:22:40.780 Now is the time to get in

00:22:42.120 And if you don't get in now

00:22:43.480 It's going to be

00:22:44.300 An opportunity that's forever lost

00:22:46.020 And what I hear you saying is

00:22:47.820 Dude I hear that

00:22:48.940 Every fucking week

00:22:50.580 Right

00:22:51.080 And you know how many

00:22:52.000 Of those opportunities

00:22:52.660 That now is the time

00:22:54.400 That I've missed out on

00:22:55.300 One

00:22:56.260 Over 17 years

00:22:58.000 Yeah

00:22:58.180 You know what I mean

00:22:59.360 But it didn't ultimately

00:23:01.000 Determine your success

00:23:02.140 Because I think

00:23:02.800 Because I dedicated

00:23:03.760 The shit to my shit

00:23:05.020 Right

00:23:05.360 Right

00:23:06.100 Don't you think

00:23:07.160 That fear though

00:23:08.480 That you're going to miss out

00:23:09.480 On an opportunity

00:23:10.140 Don't you think

00:23:11.080 Yeah fear missing out

00:23:12.060 Right

00:23:12.480 Isn't this come down

00:23:14.320 To what you say

00:23:14.880 Like you've always said

00:23:16.140 That successful people

00:23:17.080 Have kind of the

00:23:17.780 I think it's called

00:23:18.680 The abundance mentality

00:23:19.700 Yes

00:23:20.180 Where there's never

00:23:21.040 A shortage of opportunities

00:23:22.220 No

00:23:22.600 Right

00:23:23.160 And that's what

00:23:23.860 That's the difference

00:23:24.820 There's opportunity everywhere

00:23:26.800 And like because

00:23:27.980 Of what we just said

00:23:29.900 Successful people understand

00:23:32.220 What we just said

00:23:32.920 They understand

00:23:33.480 They create their opportunities

00:23:34.880 Right

00:23:35.220 Dude I'm a firm believer man

00:23:37.320 I could start a fucking

00:23:38.640 Tire company today

00:23:39.580 And make it a fucking

00:23:40.300 You know

00:23:40.960 A hundred million dollar company

00:23:42.060 I could start a sleeping bag company

00:23:44.020 I could start a fucking

00:23:45.380 Cooler company

00:23:46.100 You know why I know

00:23:48.000 I can make it work

00:23:48.760 Because I'm going to

00:23:49.720 Fucking make it work

00:23:50.500 Right

00:23:50.880 You see what I'm saying

00:23:52.140 I'm going to do whatever

00:23:52.720 The fuck it takes

00:23:53.440 To make it work

00:23:53.980 I don't care

00:23:54.740 Whatever I have to do

00:23:56.220 I'll do

00:23:56.660 Yeah

00:23:57.120 And that's

00:23:57.580 That's what people don't understand

00:23:58.820 They think there's some

00:23:59.520 Sort of magic to it

00:24:00.760 Right

00:24:01.120 It's just a decision

00:24:02.280 And that leads into

00:24:03.200 The third point

00:24:03.940 Which is

00:24:05.060 Are you even

00:24:07.280 A hundred percent committed

00:24:08.580 Before you even start

00:24:09.680 You know

00:24:11.020 I wouldn't start

00:24:11.900 A sleeping bag company

00:24:12.920 Or a cooler company

00:24:14.040 Or

00:24:14.640 A tire company

00:24:16.460 Without

00:24:17.060 Already knowing

00:24:18.000 Where my outcome

00:24:18.700 Was going to be

00:24:19.300 And being committed to that

00:24:20.360 No matter how

00:24:20.900 Fucking long it took

00:24:22.020 First form is going to be

00:24:23.640 A billion dollar brand

00:24:24.640 I have no fucking

00:24:25.800 Doubts about it

00:24:26.520 I tell people that

00:24:27.960 Peers of mine in the industry

00:24:29.320 They fucking giggle a little bit

00:24:30.580 But I'm used to being giggled at

00:24:32.280 I've been giggled at

00:24:32.920 My whole fucking life

00:24:33.720 You know

00:24:34.600 In five, six, seven, eight years

00:24:36.160 They're going to be like

00:24:36.760 Fuck

00:24:37.060 We always knew you could do it

00:24:39.480 Andy

00:24:39.540 Exactly

00:24:40.040 Exactly

00:24:41.200 But the point is

00:24:42.520 Is that

00:24:42.820 Dude I'm committed to that

00:24:43.820 A hundred percent

00:24:44.540 I'm all in

00:24:45.200 And we talk about that

00:24:46.360 A lot on the podcast too

00:24:47.340 You guys know that

00:24:48.000 But it's amazing to me

00:24:49.760 How many people start

00:24:50.540 A business

00:24:51.440 And their attitude is like

00:24:53.640 Oh you know

00:24:54.300 This might be cool

00:24:55.280 To try this

00:24:56.120 Or yeah

00:24:56.700 Maybe I'll do this

00:24:57.600 And I'll see what happens

00:24:58.680 Dude

00:24:59.960 If that's your attitude

00:25:01.400 There's no

00:25:02.500 Fucking

00:25:03.500 Way

00:25:04.380 That you're committed

00:25:05.540 And there's no way

00:25:06.940 That you have the proper focus

00:25:08.360 Or

00:25:08.840 The proper

00:25:10.980 Area

00:25:12.440 Focused on

00:25:13.640 Okay

00:25:14.880 And I know that wasn't

00:25:15.520 The best way to say that

00:25:16.620 I got a little tongue tied there

00:25:17.960 But you guys know what I mean

00:25:18.980 You're not focusing on the right shit

00:25:20.560 Right

00:25:20.980 Okay

00:25:21.380 With the right amount of focus

00:25:24.420 Right

00:25:25.160 Talking about two different things

00:25:26.140 How much focus

00:25:27.080 And where are you putting the focus

00:25:28.800 And

00:25:29.440 If your mentality is

00:25:32.040 I'll do this

00:25:32.960 And I'll see what happens

00:25:33.840 Or oh this might be cool to try

00:25:35.320 You're gonna get fucking bitch slapped 1.00

00:25:37.300 It's the way it is man

00:25:38.880 Dude

00:25:39.640 Success

00:25:40.040 Sorry man

00:25:40.940 Success is fucking hard

00:25:42.460 Entrepreneurship is fucking hard

00:25:45.000 Running a business is fucking hard

00:25:46.660 It's not something that you could just

00:25:48.460 Oh I'll see

00:25:49.840 If I can do this

00:25:51.740 You know

00:25:52.580 And try it

00:25:53.400 Dude I see this in my industry all the time

00:25:55.260 A lot of people

00:25:56.160 Because of the way I speak

00:25:57.300 And the way I present myself

00:25:58.460 As a regular dude

00:25:59.720 They say

00:26:00.600 Oh look dude

00:26:01.280 If that goon can do it 1.00

00:26:02.320 I can fucking do it

00:26:03.240 Hey motherfucker 1.00

00:26:04.200 You're welcome to try

00:26:05.460 But I'm gonna tell you right now

00:26:06.880 You better bring it all

00:26:08.080 Because this shit is hard

00:26:09.380 You know what I mean

00:26:10.680 Absolutely

00:26:11.080 I know what it took me

00:26:12.140 And I'm a smart motherfucker

00:26:13.500 And I'm a hard worker

00:26:15.640 I will fucking outwork anybody

00:26:17.480 And I'm gonna tell you right now

00:26:18.860 It took every fucking thing I've got

00:26:20.480 And it's gonna take everything I have

00:26:22.240 To get where we wanna go

00:26:23.460 So

00:26:24.360 That's really why I don't give a fuck

00:26:26.440 About competition

00:26:27.080 Because I know they don't have it

00:26:28.220 They don't have what I've got

00:26:29.320 They don't have what we've got as a team

00:26:30.620 Right

00:26:31.020 Just don't

00:26:31.380 So tell me if this is a stretch

00:26:32.880 As an analogy

00:26:33.620 But most people who have brains in their head

00:26:36.120 If they meet somebody

00:26:38.200 They wouldn't be like

00:26:39.300 Oh yeah

00:26:40.460 I think I'll get married to them

00:26:41.580 You put a lot of thought into that

00:26:44.220 And when you come to that point

00:26:45.920 Where you're gonna get married to somebody

00:26:47.200 You realize like

00:26:47.960 I'm gonna take vows

00:26:49.220 Often before God and witnesses

00:26:51.500 And you realize

00:26:52.560 Okay this is

00:26:53.320 You know

00:26:53.700 I'm not gonna just try this

00:26:55.140 I'm really serious about this

00:26:56.480 And I don't think people realize

00:26:57.980 When it comes to

00:26:59.140 An entrepreneurial venture

00:27:01.020 Like a business idea

00:27:02.420 They don't put the same amount of commitment into it

00:27:04.420 They don't even think about it

00:27:05.160 They're like

00:27:05.560 They don't think of it

00:27:06.860 Like a marriage

00:27:07.940 Because that's what it is

00:27:09.160 You're gonna be living with that

00:27:10.280 Business for the next 50 years

00:27:12.220 Yeah

00:27:12.440 You know

00:27:12.720 Is that a cheesy analogy

00:27:14.160 No it's even more of a commitment

00:27:15.520 Than a marriage

00:27:16.180 I mean dude

00:27:16.920 If you don't think that fucking

00:27:17.860 My business gets more of my time

00:27:19.360 Than my marriage

00:27:19.920 You're fucking crazy

00:27:20.700 It's not even in proportion

00:27:22.540 You know

00:27:23.420 And people are gonna say

00:27:24.280 Well that's not right

00:27:25.280 Well you know what

00:27:26.160 It's what it is

00:27:27.100 Right

00:27:27.360 That's what I'm talking about

00:27:28.320 What are you willing to fucking give

00:27:29.640 But it is amazing

00:27:31.020 That people are like

00:27:31.660 Well I think I'll try this out

00:27:32.960 For a little bit

00:27:33.500 Dude

00:27:33.520 It's because entrepreneurship

00:27:35.440 Is glorified

00:27:36.480 Right

00:27:36.840 You have all these stupid fucks

00:27:38.240 On the internet

00:27:38.800 Posting pictures

00:27:39.780 With their rented fucking cars

00:27:41.200 On their fucking

00:27:42.340 Fake ass fucking 1.00

00:27:43.780 Somebody else's airplane

00:27:45.060 You know

00:27:46.060 With cars they don't fucking own

00:27:48.460 They never own

00:27:49.460 In front of somebody else's house

00:27:51.280 Saying how they're

00:27:52.680 Trying to act like

00:27:53.500 They're fucking ballers 1.00

00:27:54.380 On the internet

00:27:54.900 And you know what dude

00:27:56.280 That shit ain't fucking right

00:27:58.020 Because it gives people

00:27:59.340 A glorified

00:28:00.240 Idea of what this is about

00:28:04.060 And which is why

00:28:05.860 I try to take

00:28:06.400 The opposite approach

00:28:07.160 I try to almost

00:28:08.320 Discourage people

00:28:09.060 From being an entrepreneur

00:28:09.940 Because dude

00:28:10.640 Most people just

00:28:11.960 Aren't gonna be able to do it

00:28:12.900 That's just the way it is

00:28:15.080 Right

00:28:15.520 It's something that

00:28:16.280 They're not gonna be able

00:28:17.040 To fucking do

00:28:17.720 Right

00:28:18.480 And because these stupid

00:28:20.380 Fucks on the internet 1.00

00:28:21.340 Let all these people

00:28:23.920 Think that

00:28:24.420 Oh yeah

00:28:24.900 You could you know

00:28:25.560 Be like me

00:28:26.220 I'm fucking 19 years old

00:28:27.480 And I'm rolling

00:28:27.980 A fucking Lambo

00:28:28.920 Or you know

00:28:30.140 I work four hours a week

00:28:31.480 And I fucking

00:28:32.060 Blah blah blah

00:28:32.840 You know what dude

00:28:33.700 If that's

00:28:36.420 What you believe

00:28:37.840 Entrepreneurship is about

00:28:39.140 Dude you have no business

00:28:40.620 Being an entrepreneur

00:28:41.560 Because it is the complete

00:28:43.100 Opposite of that

00:28:44.880 Remember

00:28:46.000 Like

00:28:47.620 Like I'm trying to think

00:28:51.820 Of something that

00:28:52.840 Would be representative

00:28:54.140 Of entrepreneurship

00:28:56.080 In my brain

00:28:57.140 Like in terms of

00:28:58.220 Like a movie

00:28:58.800 You know like

00:29:00.480 You know like

00:29:01.820 Castaway

00:29:02.580 Like the movie

00:29:03.480 Castaway

00:29:04.020 Yeah

00:29:04.260 Where the dude's

00:29:05.180 On a fucking island

00:29:05.960 All by himself

00:29:07.040 Alright

00:29:07.840 Nobody to talk to

00:29:08.900 Nobody understands him

00:29:10.180 He has to make up

00:29:11.280 His own fucking friend

00:29:12.340 Cause like

00:29:13.320 Nobody understands

00:29:14.240 What he's talking about anyway

00:29:15.280 And

00:29:15.700 You know

00:29:17.700 One thing after another

00:29:19.140 After another

00:29:19.920 After another

00:29:20.640 Goes wrong

00:29:21.280 And he has to figure out

00:29:22.180 Creative solutions

00:29:23.040 To all these problems

00:29:24.180 Right

00:29:24.520 You know

00:29:25.220 That's what

00:29:25.620 Entrepreneurship is

00:29:26.300 That's a great analogy

00:29:26.880 That's what it's like

00:29:27.960 It's like having

00:29:29.120 Nobody that understands you

00:29:30.380 Right

00:29:30.860 In your whole circle

00:29:31.600 Having one thing

00:29:33.620 After another

00:29:34.120 After another

00:29:34.580 Go wrong

00:29:35.100 And you having to

00:29:36.300 Fucking improvise

00:29:37.360 All these other solutions

00:29:38.740 To fucking fix

00:29:40.040 These things

00:29:40.720 Okay

00:29:41.480 And then as you become

00:29:42.340 Like a more successful

00:29:43.260 Entrepreneur

00:29:43.860 It's the same thing

00:29:45.260 Except for the people

00:29:46.400 That are

00:29:46.720 The problems are coming

00:29:47.980 From the other people 0.89

00:29:49.380 In your organization

00:29:50.200 And you're just having

00:29:52.100 To fix all their problems

00:29:53.040 Right

00:29:53.300 You know what I'm saying

00:29:54.240 Right

00:29:54.500 It's just

00:29:55.440 Dude unless you want

00:29:56.320 To subject yourself

00:29:57.220 To total

00:29:57.980 Mind fuck

00:30:00.920 Torturous life

00:30:02.280 That you get paid

00:30:03.840 Well to do

00:30:04.480 Dude entrepreneurship

00:30:05.660 Is not for you

00:30:06.360 Right

00:30:06.680 It just isn't

00:30:07.360 And it sure as fuck

00:30:08.380 Isn't for you

00:30:08.960 If you're thinking

00:30:09.840 Oh let me try this out

00:30:11.300 And let me see

00:30:11.740 If it fucking

00:30:12.200 It'll work

00:30:12.800 Dude get the fuck

00:30:13.660 Out of here with that shit

00:30:14.420 You're gonna get stomped

00:30:15.360 You know

00:30:16.100 You're gonna end up

00:30:16.780 Walking around with a fucking

00:30:17.720 Mushroom stamp

00:30:18.860 On the side of your

00:30:19.420 Fucking face

00:30:20.140 Tyler you know

00:30:21.520 What I'm talking about

00:30:22.180 So get your head straight

00:30:24.900 Before you even

00:30:25.500 Start the game

00:30:26.160 Dude

00:30:26.980 100% man

00:30:28.100 You have to be

00:30:28.640 100% committed

00:30:30.260 You know

00:30:30.880 Commitment

00:30:31.580 Comes before focus

00:30:33.520 Alright

00:30:34.060 It comes before

00:30:34.940 You even decide

00:30:36.840 Where to focus

00:30:37.580 And the decision

00:30:38.580 Comes before dedication

00:30:40.900 Okay

00:30:41.300 You have to make

00:30:42.260 The decision

00:30:42.760 You have to decide

00:30:43.780 And the Latin form

00:30:45.740 Of the word decision

00:30:46.520 Is actually

00:30:47.080 To cut off

00:30:48.220 All other options

00:30:49.360 Okay

00:30:50.060 It means

00:30:50.460 I am deciding

00:30:52.100 That I'm going

00:30:52.880 To lose weight

00:30:53.680 I am deciding

00:30:54.740 That I'm going

00:30:55.460 To start this business

00:30:56.300 And make it successful

00:30:57.600 A lot of people

00:30:58.880 Decide they're gonna

00:31:00.000 Start a business

00:31:00.680 But they don't decide

00:31:01.340 Anything more than that

00:31:02.120 They think starting

00:31:02.840 The business

00:31:03.260 Is the fucking goal

00:31:04.180 Starting a business

00:31:05.220 Doesn't mean shit

00:31:06.000 Okay

00:31:07.220 I see these people

00:31:08.200 All the time

00:31:08.580 Celebrating starting

00:31:09.600 A new business

00:31:10.260 That ain't shit man

00:31:11.720 Like really

00:31:12.780 We should be having

00:31:13.400 Your fucking funeral

00:31:14.300 Because it's brutal

00:31:16.000 I'll start this new business

00:31:17.920 Blah blah blah

00:31:18.560 And I'm always like

00:31:19.480 Hey congrats 0.99

00:31:21.060 You know what I'm saying

00:31:21.960 Right

00:31:22.540 Like dude

00:31:23.040 Call me in a fucking year bro

00:31:24.460 Welcome to the underworld

00:31:25.520 Yeah exactly

00:31:26.280 But you have to ask yourself

00:31:28.840 Those tough questions

00:31:29.920 You know

00:31:30.260 Do I understand

00:31:31.680 How hard

00:31:32.980 This is going to be

00:31:34.160 Do I understand

00:31:35.220 How long

00:31:36.060 It's going to take

00:31:36.940 Do I understand

00:31:38.160 This whole process

00:31:39.160 Is going to be

00:31:40.500 Very very messy

00:31:41.960 And probably detrimental

00:31:43.280 To my personal life

00:31:44.920 At some point

00:31:45.680 It's just the way it is

00:31:47.540 And you have to be willing

00:31:48.800 To answer those questions

00:31:50.360 And when you do that

00:31:51.420 You realize that

00:31:52.540 You can't possibly bounce

00:31:53.920 From one thing

00:31:54.880 To the next

00:31:55.540 You have to focus

00:31:56.800 On one thing

00:31:58.080 And become

00:31:58.980 Fucking great at it

00:32:01.080 You know

00:32:02.080 So many people guys

00:32:03.420 They

00:32:04.780 They get this

00:32:05.940 It's the magic thing

00:32:07.600 When they think

00:32:08.680 They can bounce

00:32:09.200 From one idea

00:32:09.800 To the next idea

00:32:10.460 To the next idea

00:32:11.040 To the next idea

00:32:11.560 They still believe

00:32:12.780 That there's some sort

00:32:14.120 Of magic involved here

00:32:15.240 There's some sort

00:32:15.880 Of unseen force

00:32:17.440 That's waving

00:32:18.120 The magic success wand

00:32:19.420 Over your head

00:32:20.040 And you get this like

00:32:21.600 Wind at your back

00:32:22.960 Everything you touch

00:32:23.980 Turns to gold power

00:32:25.360 And become overnight successful

00:32:27.260 It's not how it works

00:32:28.820 It's a grind

00:32:30.340 It's a hustle

00:32:31.020 It's a fucking

00:32:31.760 10 to 15 year

00:32:33.580 Fucking struggle

00:32:34.540 And it's just the way it is

00:32:35.920 If you're not willing

00:32:36.980 To pay that price

00:32:37.960 Don't get into it

00:32:40.540 Period

00:32:41.260 Okay

00:32:42.280 You've got to be committed

00:32:43.660 100% from the start

00:32:45.340 Anything it takes

00:32:46.940 Whatever it takes

00:32:48.120 No matter what

00:32:49.100 Or it isn't

00:32:49.840 It's not going to work out

00:32:51.140 It just isn't

00:32:52.520 I know you're going to share

00:32:53.620 Some best practices

00:32:54.540 In a second 0.78

00:32:55.120 But I wanted to

00:32:55.720 I was jotting down

00:32:56.480 Your principles

00:32:57.660 And I want to just

00:32:58.440 Review them for everybody

00:32:59.480 Number one was

00:33:00.960 The best way to stay

00:33:01.740 Stay focused on one project

00:33:03.420 Is to remember

00:33:04.040 The basic principle

00:33:04.940 That the most important thing

00:33:06.560 Is to provide value

00:33:07.560 Use that

00:33:08.500 As the screen

00:33:10.000 By which you filter out 0.55

00:33:11.860 All the other stuff

00:33:13.180 Right

00:33:13.520 So you're not interested

00:33:14.580 In hopping from one thing

00:33:16.520 To the next

00:33:17.000 For money making schemes

00:33:18.320 You're interested

00:33:19.040 In locking in

00:33:20.440 With laser precise

00:33:22.580 Effort

00:33:23.800 Onto one main thing

00:33:25.240 That you can provide value

00:33:26.440 That's principle number one

00:33:27.740 Principle number two

00:33:28.740 Was

00:33:29.460 Second way to stay focused

00:33:30.900 On one project

00:33:31.640 Is to change your mindset

00:33:32.780 About opportunities

00:33:33.800 They aren't passively

00:33:34.860 Found or lost

00:33:35.880 You create them

00:33:37.260 So don't worry

00:33:38.020 About missing out

00:33:39.660 On opportunities

00:33:40.480 Because you're the one

00:33:41.500 Who creates the opportunities

00:33:42.420 For yourself

00:33:42.960 And then you said

00:33:44.360 The third way

00:33:44.880 To stay focused

00:33:45.780 Is to make sure

00:33:46.540 You are 100% committed

00:33:47.960 Before you even start

00:33:49.400 100%

00:33:50.260 Cool

00:33:50.640 100% committed Vaughn

00:33:52.780 100%

00:33:53.620 It's kind of like

00:33:54.960 How you're 100% committed

00:33:56.460 To being a bad motherfucker

00:33:57.640 Yeah

00:33:58.060 You know

00:33:58.960 Yeah

00:33:59.220 Tell everybody

00:33:59.860 What you're committed to

00:34:00.640 I'm 1,000% committed

00:34:02.160 To being a bad what

00:34:03.100 A bad awesome person

00:34:05.000 There you go

00:34:05.660 Yeah

00:34:05.980 Tyler's 100% committed

00:34:08.860 To those mushroom slaps 1.00

00:34:09.860 He's laughing

00:34:13.800 He's laughing

00:34:14.560 Oh man

00:34:16.980 So you have some

00:34:17.720 Practicals

00:34:18.800 Yes

00:34:19.060 Not that that

00:34:19.780 What we just talked about

00:34:20.980 Wasn't practical

00:34:21.560 No

00:34:21.800 I'm going to give

00:34:22.460 Some practical

00:34:23.200 Okay

00:34:23.600 Things to help you

00:34:25.160 Maintain your focus

00:34:27.020 Because I know

00:34:27.860 Yeah

00:34:28.080 If you are a true

00:34:29.460 Entrepreneur at heart

00:34:30.360 You're listening to this

00:34:31.220 It is exciting

00:34:33.640 To want to build shit

00:34:35.380 Okay

00:34:35.860 The cereal

00:34:36.540 I know I dogged

00:34:37.660 On the cereal entrepreneur

00:34:38.460 But I do get it

00:34:39.860 Everybody wants to be that

00:34:41.500 Because the exciting part

00:34:42.920 For a real entrepreneur

00:34:44.280 Is not the money

00:34:45.220 It's the building

00:34:46.000 I call them class A builders

00:34:48.120 It's people

00:34:48.800 Who want to take something

00:34:50.600 And they want to

00:34:51.200 Put some pieces together

00:34:52.140 And they want to

00:34:52.960 Create something new

00:34:53.940 And that's exciting shit

00:34:56.580 But if you ever want to

00:34:57.900 Actually build something great

00:34:59.320 You can't just bail out

00:35:00.780 On a project

00:35:01.560 When it's in stage one

00:35:02.580 To start another one

00:35:03.300 Right

00:35:03.500 You know what I mean

00:35:04.420 Right

00:35:04.740 Can I say something

00:35:05.920 About that real quick

00:35:06.780 Just because

00:35:07.360 You and I have talked

00:35:09.740 About the whole

00:35:10.260 Cereal entrepreneur thing

00:35:11.660 And I don't know

00:35:12.620 I mean I know

00:35:13.600 You're not an NBA guy

00:35:14.600 But Steph Curry

00:35:15.600 You know

00:35:16.220 Was the MVP

00:35:16.920 Steph Curry

00:35:17.380 With the shop boy

00:35:18.240 Yeah

00:35:18.720 MVP the last two years

00:35:21.420 And he's got that crazy

00:35:22.900 That's all I know

00:35:23.400 Is Steph Curry

00:35:23.840 Well I don't know a ton

00:35:25.160 But I do know this

00:35:26.000 Because I read

00:35:26.500 Several articles about this

00:35:27.980 That's a song

00:35:28.420 In one of my rap songs

00:35:29.460 I listen to

00:35:29.960 When I work out

00:35:30.420 Steph Curry

00:35:30.660 Who's the rap song

00:35:31.800 I don't know

00:35:32.200 Okay

00:35:32.740 Anyway he's got this

00:35:33.880 Sort of crazy shot

00:35:35.000 That he shoots

00:35:35.960 And he's you know

00:35:36.940 Falling over backwards

00:35:37.820 And he's doing all this

00:35:39.280 Stuff

00:35:39.780 And he's always hitting

00:35:40.700 These crazy shots

00:35:41.620 Because he's got

00:35:42.060 This crazy form

00:35:42.780 And so now

00:35:43.960 Somebody came out

00:35:45.020 And said

00:35:45.360 That's the worst thing

00:35:46.860 That could happen

00:35:47.440 For young kids

00:35:48.820 To be wanting to copy

00:35:50.060 Steph Curry

00:35:50.660 Yeah

00:35:51.040 Because

00:35:51.600 Steph Curry

00:35:52.600 Has learned the fundamentals

00:35:53.620 So well

00:35:54.400 That he's able to do that

00:35:56.180 But if you try to do that

00:35:57.640 You're going to

00:35:58.640 Well dude

00:35:59.140 There's guys like that

00:36:00.020 There's guys like that

00:36:00.960 In baseball too

00:36:01.680 Like if you look at

00:36:02.540 Like Prince Fielder

00:36:03.900 Or like guys like

00:36:04.960 Jim Tomei

00:36:05.700 Who have these crazy

00:36:06.900 Fucking gigantic

00:36:08.040 Uppercut baseball swings

00:36:09.360 That

00:36:10.080 When they hit the baseball

00:36:12.180 It goes 4 trillion

00:36:13.300 Fucking miles

00:36:14.040 And then you go to

00:36:14.940 Little league baseball games

00:36:15.800 You see these kids

00:36:16.360 Trying to do that shit

00:36:16.860 They're trying to do it

00:36:17.360 But what they don't tell you

00:36:18.360 Is this dude strikes out

00:36:19.320 Nine times out of ten

00:36:20.640 Right

00:36:20.980 So

00:36:21.460 In the area of

00:36:23.480 Entrepreneurialism

00:36:24.340 People see somebody like

00:36:25.980 We'll say Gary

00:36:27.060 So they see that Gary has

00:36:28.500 The Wine Library

00:36:29.580 And VaynerMedia

00:36:30.580 And all this other stuff

00:36:32.000 And they're like

00:36:32.340 Oh I want to be a serial entrepreneur

00:36:33.640 Exactly

00:36:33.740 Like Gary

00:36:34.320 And they don't realize

00:36:35.380 He's come to such a point of maturity

00:36:37.500 Dude not only that

00:36:37.960 That he knows how to complete

00:36:39.260 One product

00:36:39.960 That's like saying

00:36:40.800 That's like saying

00:36:42.360 You see where I'm going with this

00:36:43.240 Yes 100%

00:36:44.100 People disagree with that statement

00:36:45.740 Though very strongly

00:36:46.600 Because they want to believe

00:36:47.900 That they have that

00:36:49.040 Right

00:36:49.600 Dude

00:36:50.560 Entrepreneurship

00:36:52.020 Is a talent

00:36:53.100 And a skill

00:36:54.620 You

00:36:55.400 Just like Gary said

00:36:56.600 When we went and got him

00:36:57.340 On the podcast

00:36:57.940 You might be able to

00:36:59.300 You know

00:36:59.760 He used

00:37:00.360 He used the NBA analogy

00:37:01.640 He said

00:37:02.300 Look I might be able to get

00:37:03.300 Pretty

00:37:03.520 I like basketball

00:37:04.260 I might be able to practice

00:37:05.460 Every day

00:37:06.240 And become good at basketball

00:37:08.260 But am I ever going to become

00:37:09.600 LeBron

00:37:10.020 Right

00:37:10.560 No

00:37:10.880 There's a natural ability

00:37:12.820 And Gary has a natural ability

00:37:14.500 I have a natural ability

00:37:16.060 There's a lot of other people out there

00:37:17.620 That have a natural ability

00:37:18.860 There's a lot of people out there

00:37:20.720 Who have created tremendously successful lives

00:37:23.560 Very very quality

00:37:25.720 High earning incomes

00:37:27.400 That didn't have a natural ability

00:37:30.180 But instead

00:37:30.840 They cultivated an ability

00:37:32.940 To a point where it was effective

00:37:34.700 Okay

00:37:35.680 Now

00:37:36.580 You're not going to take somebody

00:37:38.540 Who has that natural ability

00:37:41.120 And look at them

00:37:44.060 And say

00:37:44.320 Oh I'm going to be like this

00:37:45.640 If you don't have it

00:37:47.960 And people don't think that it exists

00:37:50.680 But it does fucking exist

00:37:52.340 It just does

00:37:53.560 And it exists in the work ethic

00:37:57.920 In the grind

00:37:58.800 In the intelligence

00:37:59.840 In the ability to connect

00:38:00.960 The ability to recognize

00:38:02.300 How you provide value

00:38:03.400 The ability to communicate

00:38:05.460 All these things

00:38:06.820 It's like a perfect storm of skills

00:38:09.160 That people have

00:38:10.560 And just because you don't have it

00:38:12.920 Doesn't mean that you can't be very successful

00:38:14.920 It just means

00:38:16.060 Don't try to be somebody

00:38:17.700 Who's got a natural ability for that

00:38:19.700 Right

00:38:20.160 Right

00:38:21.000 You see what I'm saying

00:38:21.480 Makes total sense

00:38:21.960 So

00:38:22.380 I just wanted to throw that out there

00:38:23.600 Yeah

00:38:23.820 So

00:38:24.300 And people get upset when I say that

00:38:26.660 Like I'm dogging people

00:38:27.560 Dude I'm sorry

00:38:28.460 Not everybody here

00:38:29.440 Like dude

00:38:29.860 I played football in high school

00:38:31.100 And I played sports

00:38:31.920 And guess what

00:38:32.900 I thought I was pretty fucking good

00:38:34.540 Right

00:38:34.780 But there was a lot of motherfuckers 1.00

00:38:35.880 A lot better than me

00:38:36.600 And they had natural ability

00:38:38.400 I didn't have

00:38:39.040 Right

00:38:39.680 No matter how much work I could do

00:38:41.560 I wasn't going to make it in NFL

00:38:42.780 I wasn't going to make it in MLB

00:38:44.240 You know what I mean

00:38:45.340 Absolutely

00:38:45.820 It's just the way it is

00:38:46.660 And there's a real

00:38:47.240 I mean there's a real simple solution

00:38:48.840 For people who say

00:38:49.580 Well Andy you don't believe

00:38:50.840 That I have this ability

00:38:51.880 No probably you don't

00:38:52.900 You probably don't

00:38:53.840 If you do

00:38:54.520 Show me

00:38:56.360 You know

00:38:56.860 Exactly

00:38:57.300 I mean show me

00:38:58.220 The proof is in the success

00:39:00.040 The truth is Vaughn

00:39:00.720 Most people just don't have it

00:39:02.100 Right

00:39:02.260 I'm not saying

00:39:03.260 They can't be a successful entrepreneur

00:39:04.560 That's what this fucking podcast is for

00:39:06.200 Right

00:39:06.620 But they don't have that level

00:39:09.460 And let me clarify

00:39:12.440 Not having that level

00:39:14.240 Doesn't mean you can't create a business

00:39:15.620 That earns the same amount of money

00:39:17.080 That that man earns

00:39:18.320 Or that those kind of guys earn

00:39:19.800 It means that you can't run

00:39:21.420 20 different fucking companies

00:39:22.800 Right

00:39:23.240 And make them all work

00:39:24.620 Right

00:39:25.060 You know people who are entrepreneurs

00:39:26.900 Have this fucking disease

00:39:28.660 I call it the golden touch

00:39:30.080 All right

00:39:30.820 And the golden touch means this

00:39:32.220 And it's not a good thing

00:39:33.200 It's a bad thing

00:39:34.040 People who are successful

00:39:36.040 In one area

00:39:37.020 Start thinking that they can be successful

00:39:39.160 In other areas

00:39:40.120 And what they do

00:39:41.240 Is they think

00:39:41.740 Oh because I made it here

00:39:43.080 I can make it here

00:39:44.040 And over here

00:39:45.440 The second area

00:39:46.120 Is something I know nothing about

00:39:47.200 But I made it here

00:39:48.960 So I know I can make it here

00:39:50.520 Right

00:39:50.660 And so what they do

00:39:51.440 Is they think they have

00:39:52.660 The golden touch

00:39:53.420 The Midas touch

00:39:54.220 And they go over here

00:39:55.840 And they lose their fucking ass

00:39:57.520 Right

00:39:58.800 That's absolutely true

00:39:59.960 It happens all the time

00:40:00.760 It's the demise

00:40:01.720 It's the demise of most small

00:40:03.700 And mid-level successful people

00:40:05.860 Right

00:40:06.200 They spread themselves too thin

00:40:07.920 Because they start reading

00:40:09.100 Their own fucking news clippings

00:40:10.640 Right

00:40:10.980 Dude you ain't that great

00:40:12.720 Right

00:40:13.280 That's why I stick to what I fucking know

00:40:15.060 I get people all the time

00:40:16.460 Hey I want to start this shoe company

00:40:18.180 Do it with me

00:40:18.760 Or hey I want to start

00:40:19.400 I don't do fucking shoes

00:40:20.660 Right

00:40:20.960 Hey I want to start consulting

00:40:22.800 I don't fucking consult

00:40:24.260 Hey I want to blah blah blah

00:40:26.080 Well I don't blah blah blah

00:40:27.500 You know what I do

00:40:28.380 I do what I fucking do

00:40:29.460 Right

00:40:29.720 And I'm the best at it

00:40:31.320 Period

00:40:31.680 Right

00:40:32.060 You know what I mean

00:40:33.240 You're so right though

00:40:34.660 It is amazing that

00:40:35.500 I've met a lot of PhDs

00:40:38.460 Who are very very smart

00:40:40.220 In their particular

00:40:41.020 Doctors are the worst

00:40:42.400 If you're a fucking doctor

00:40:43.440 Yeah doctors are the worst

00:40:44.020 You think because you made

00:40:45.260 A couple hundred grand a year

00:40:46.420 You're some kind of

00:40:47.040 Fucking businessman

00:40:47.780 You're a fucking

00:40:48.980 Crazy ass motherfucker 0.79

00:40:50.180 Let me tell you right now

00:40:51.500 Stick to writing

00:40:52.320 Fucking prescriptions

00:40:53.360 And doing your fucking 0.52

00:40:55.060 Whatever it is you fucking do

00:40:56.920 Right

00:40:57.280 Because I've seen more doctors

00:40:58.720 Lose their fucking asses

00:41:00.560 Because they got money

00:41:01.680 To spend on shit

00:41:02.640 Dude go fucking gamble

00:41:04.460 The money away

00:41:05.160 Go buy cars

00:41:06.400 Go buy shit

00:41:07.480 Buy your wife 0.99

00:41:08.380 Some fucking Rolexes

00:41:09.600 You

00:41:10.600 Doctors are the worst

00:41:12.060 Because they have a fucking

00:41:13.300 Gigantic ego about it

00:41:14.620 For some reason

00:41:15.220 I'm a fucking doctor

00:41:16.400 And they think they're gonna

00:41:17.480 Come out and be fucking 0.81

00:41:18.360 Mr. Entrepreneur

00:41:19.260 They don't know a god damn

00:41:20.480 Thing about business

00:41:21.360 Yeah

00:41:21.700 Dude I see it all the time

00:41:22.880 All the time

00:41:23.560 But it is true 0.94

00:41:24.280 They think they're smart

00:41:25.580 Hey Mr. Doctor

00:41:26.720 If you're listening right now

00:41:27.700 Which your ego is probably

00:41:28.740 Too big to listen to somebody

00:41:29.780 Who isn't a doctor

00:41:30.440 So I'm safe

00:41:31.640 But you're the worst

00:41:33.000 Fucking business people

00:41:33.860 Ever

00:41:34.800 Period

00:41:36.000 Exactly

00:41:36.820 Dude

00:41:38.340 People who think

00:41:39.240 They're smart in one thing

00:41:40.140 Think they're smart in everything

00:41:40.960 People who think they're smart

00:41:42.020 Are the dumbest motherfuckers

00:41:43.360 Right

00:41:43.600 Right

00:41:44.680 You know

00:41:45.680 They have these huge egos

00:41:46.980 They're not humble

00:41:47.660 They think whatever they do

00:41:48.880 Is gonna work

00:41:49.500 I went to school for 15 years

00:41:51.440 So I know whatever

00:41:52.840 Blah blah blah

00:41:53.440 And I can do this

00:41:54.280 Dude you know what

00:41:55.040 Doctors should do 0.99

00:41:55.640 They should do fucking

00:41:56.360 Single and multifamily rentals

00:41:58.220 And that's it

00:41:58.860 Because

00:41:59.420 You have the cash

00:42:00.920 And it's almost impossible

00:42:02.140 To fuck that shit up

00:42:03.100 So

00:42:04.420 That's a good point

00:42:05.300 Yeah

00:42:05.660 But anything else that you do

00:42:07.260 You're gonna fucking lose

00:42:08.360 Yeah

00:42:08.620 That's a good point

00:42:09.100 Unless you're

00:42:09.620 Unless you treat it

00:42:10.980 Like

00:42:11.860 You're becoming a new doctor

00:42:13.900 Right

00:42:14.520 Like you treated

00:42:15.460 Your medical school studies

00:42:16.660 Or you treated

00:42:17.300 You know

00:42:18.200 Whatever

00:42:20.300 People look at it

00:42:22.060 Like it's an entrepreneur thing

00:42:23.040 Like there's a magic to it

00:42:24.460 Like

00:42:24.660 Oh I'm gonna open up

00:42:25.900 And this shit's just gonna happen

00:42:27.060 Right

00:42:27.460 And

00:42:27.900 Then I'm gonna become

00:42:28.960 This

00:42:29.640 Dude

00:42:30.200 If you're not studying this shit

00:42:31.680 On a daily basis

00:42:32.640 Every fucking day

00:42:33.800 If you're not making yourself

00:42:35.420 A student of success

00:42:36.420 And taking this as serious

00:42:37.640 As you would take

00:42:38.360 Anything else

00:42:39.560 In life

00:42:40.160 Dude

00:42:40.840 You're gonna get pounded

00:42:42.100 Cause there's people like me

00:42:44.240 And people like Gary

00:42:45.200 And people like

00:42:45.880 All these other

00:42:46.520 Success

00:42:47.300 Drive up and down

00:42:48.200 Fucking any street 0.96

00:42:49.040 And see all these

00:42:49.620 Big ass companies

00:42:50.400 That that is their life

00:42:52.200 That is their livelihood

00:42:53.160 That is their life's work

00:42:54.400 And those motherfuckers 1.00

00:42:56.060 Study this shit

00:42:56.960 Right

00:42:57.480 You're not gonna make it

00:42:58.440 Just by opening up

00:42:59.380 And you don't deserve

00:43:00.760 To make it by just opening up

00:43:02.040 You're gonna get

00:43:03.040 Fucking smashed

00:43:03.960 100%

00:43:05.600 That's the way it goes

00:43:06.240 Absolutely

00:43:06.720 So guys

00:43:07.260 Let's get down

00:43:08.100 To how I

00:43:08.800 Help

00:43:09.660 How I think

00:43:11.380 I can help you

00:43:11.880 Stay focused on this

00:43:12.760 Alright

00:43:12.980 Being an entrepreneur

00:43:14.660 Like I said

00:43:15.740 We come up

00:43:16.580 You know

00:43:16.940 With all these ideas

00:43:17.760 We get excited

00:43:18.460 And we wanna do them

00:43:19.800 Alright

00:43:20.020 I get it

00:43:20.640 You know

00:43:21.220 I come across

00:43:22.320 Great ideas

00:43:22.900 For products

00:43:23.380 Or businesses

00:43:23.840 All the time

00:43:24.660 I come across

00:43:25.620 A lot of bad ones

00:43:26.440 But I occasionally

00:43:27.460 Do come across

00:43:28.200 Ones that I think

00:43:28.740 Would be fun to do

00:43:29.520 Or exciting to do

00:43:30.420 Or things I think

00:43:31.060 I could get behind

00:43:31.820 It's hard to just say

00:43:34.580 And I get this guys

00:43:35.480 It's hard to just say

00:43:36.060 Well screw that idea

00:43:36.780 I'm not gonna do it

00:43:37.960 So to help you

00:43:39.200 Get to a point

00:43:39.940 Where you can

00:43:40.760 Pass on the opportunities

00:43:42.940 That you think are great

00:43:44.160 Start doing this

00:43:46.160 Instead of just saying

00:43:47.040 No

00:43:47.500 Say

00:43:48.520 I'll do it in the future

00:43:49.900 And create

00:43:50.940 What I have

00:43:51.920 Is a future project folder

00:43:53.620 Alright

00:43:54.220 And that's actually

00:43:54.760 Like a folder

00:43:55.340 On my desktop

00:43:56.200 On my computer

00:43:56.940 It's just a word document

00:43:58.580 With a fucking paragraph 0.73

00:43:59.920 Or two about the idea

00:44:01.220 That I can come back to

00:44:03.520 At a later date

00:44:04.280 You know

00:44:04.640 I put all the shit

00:44:05.800 That distracts me

00:44:07.100 In this folder

00:44:07.800 And I don't even

00:44:10.520 Think about it

00:44:11.500 Or go back

00:44:11.900 And look at it

00:44:12.540 Until what I'm working on

00:44:13.940 Is at a point

00:44:15.000 Of stability

00:44:16.200 To where it can run

00:44:17.340 On its own

00:44:18.000 Alright

00:44:18.640 Which is very rare

00:44:19.660 By the way

00:44:20.120 I have so many things

00:44:22.060 Going inside my own

00:44:23.520 Umbrella of companies

00:44:25.420 That for me to take

00:44:26.820 On something new

00:44:27.500 I just don't have the time

00:44:29.040 Or want

00:44:29.620 Or whatever

00:44:30.240 But dude

00:44:30.640 There is some ideas

00:44:31.460 That you know

00:44:32.520 I like

00:44:33.400 And that

00:44:33.760 Maybe one day

00:44:35.400 I'll get to them

00:44:35.960 And the way for me

00:44:36.540 To deal with that

00:44:37.320 Like fear of missing out

00:44:38.660 Is to put them

00:44:39.340 In this folder

00:44:39.920 To know that

00:44:40.920 They're there

00:44:41.260 For me to come back to

00:44:42.280 So guys

00:44:43.260 Step one

00:44:44.540 Create a future project folder

00:44:46.400 It'll help you

00:44:47.000 It'll help you stay on focus

00:44:48.320 It helps you let go

00:44:49.420 Without really letting go

00:44:50.940 It's something

00:44:53.060 That helps me stay

00:44:53.980 On my game

00:44:55.000 And stay

00:44:55.300 You know

00:44:55.800 With the horse blinders on

00:44:56.940 Step number two

00:44:59.960 So step number one

00:45:00.760 Is a future projects folder

00:45:02.220 Step number two

00:45:03.020 Is pick one or two

00:45:04.920 Trusted advisors

00:45:06.020 For feedback

00:45:06.960 Okay

00:45:07.700 And then don't listen

00:45:08.760 To what anybody else

00:45:09.680 Tells you

00:45:10.180 Stick to what they tell you

00:45:11.980 Everybody's going to have

00:45:13.460 An opinion on what you should do

00:45:14.720 Most of these people

00:45:15.840 Haven't ever done shit

00:45:16.820 In their lives

00:45:17.440 Quit listening

00:45:18.560 This brings me to a point

00:45:20.080 Why would you listen

00:45:22.460 To somebody

00:45:23.020 About your future

00:45:24.280 Your life

00:45:24.800 About your business decisions

00:45:26.620 That has never fucking done

00:45:27.820 Anything with their own life

00:45:28.800 That's a very good question

00:45:29.760 Doesn't make sense

00:45:31.120 And so many people

00:45:32.780 Let those people

00:45:33.860 Come into their circle

00:45:34.960 And come into their

00:45:36.080 Their

00:45:36.800 Influence decision making

00:45:39.920 You know

00:45:40.560 You just cannot do that

00:45:41.880 Okay

00:45:42.420 So pick two or three people

00:45:43.760 Who have been

00:45:44.620 You know

00:45:45.400 Where you want to be

00:45:46.560 Who have done things

00:45:47.680 Similar to what you want to do

00:45:49.080 And cut the rest out

00:45:50.840 I've seen so many entrepreneurs

00:45:52.460 Derailed by friends and family

00:45:54.760 Who are well meaning

00:45:56.600 But fuck them up

00:45:57.860 Because they don't know

00:45:59.060 What the fuck

00:45:59.580 They're talking about

00:46:00.420 They just don't

00:46:01.580 And I'm sorry

00:46:02.540 To your mom and dad

00:46:04.160 I know they were great parents

00:46:05.360 But the likelihood of them

00:46:06.360 Knowing what the fuck

00:46:07.220 They're talking about

00:46:07.960 Is very slim

00:46:08.960 Period

00:46:10.080 Something you have to deal with

00:46:12.020 Okay

00:46:12.500 They say stuff like

00:46:14.000 Oh Johnny

00:46:15.340 Have you considered

00:46:16.460 Changing your logo

00:46:17.300 From green to pink

00:46:18.780 And adding

00:46:19.480 You know

00:46:19.900 The fluffy rainbow

00:46:21.240 And a unicorn

00:46:22.640 Or you know

00:46:24.640 They'll say something like

00:46:25.500 I don't know if your idea

00:46:26.700 Is going to work

00:46:27.200 I mean people

00:46:27.780 They don't have a lot

00:46:28.800 Of their time

00:46:29.500 On their hands

00:46:30.320 For that kind of stuff

00:46:31.120 Or their product

00:46:31.700 You know

00:46:32.160 And you know

00:46:33.460 When they do want to

00:46:34.080 Spend their money

00:46:34.540 They want to spend it

00:46:35.160 On stuff like

00:46:35.840 You know

00:46:36.340 Go to the Packers game

00:46:37.420 And shit like that

00:46:38.200 Like dude

00:46:38.840 They're going to say

00:46:39.800 Everything they can

00:46:40.620 To try to negatively

00:46:41.500 Get you off your game

00:46:42.640 Thinking that they're

00:46:43.780 Saving you from 0.72

00:46:44.520 A bunch of heartbreak

00:46:45.420 You need to cut that shit out

00:46:47.160 You can't listen to it

00:46:48.320 Okay

00:46:48.540 Go to people

00:46:49.600 Who have done it

00:46:50.340 Go to people

00:46:51.200 Who have done

00:46:51.740 What you want to do

00:46:52.540 Listen to those people

00:46:54.200 Trust what they say

00:46:55.720 And never fucking doubt

00:46:58.200 Yourself

00:46:59.620 When you're chasing

00:47:00.480 Something that you believe in

00:47:01.780 Okay

00:47:02.060 People are going to

00:47:03.420 Constantly fill your brain

00:47:04.880 With this and that

00:47:06.220 Dude

00:47:06.760 You have to learn

00:47:07.340 How to politely

00:47:07.960 Turn it down

00:47:08.680 Politely move away

00:47:09.820 And sometimes

00:47:11.120 Unpolitely turn it down

00:47:12.280 To be completely honest

00:47:13.600 You know

00:47:14.200 There's been a number

00:47:14.780 Of times where I've

00:47:15.400 Told people like

00:47:15.980 Hey dude

00:47:16.360 You know

00:47:18.020 They keep pressing

00:47:18.820 Keep pressing

00:47:19.320 Keep pressing

00:47:19.860 And finally I look at them

00:47:20.780 And I say

00:47:21.020 Hey

00:47:21.280 What the fuck

00:47:23.360 Do you do for a living

00:47:24.140 Well I'm a fucking this

00:47:26.240 Well I'm not a fucking this

00:47:27.700 I do what I do

00:47:28.520 So

00:47:29.120 I'm not coming to tell you

00:47:30.620 How to do your shit

00:47:31.460 So keep your opinions

00:47:32.860 To yourself

00:47:33.220 About how I do my shit

00:47:34.060 You know what I mean

00:47:35.100 Sometimes you just

00:47:36.900 Gotta tell people

00:47:37.440 Cause they don't

00:47:37.760 Fucking get it

00:47:38.420 Families like that

00:47:39.260 They're the worst

00:47:39.820 You know

00:47:40.560 They think they're gonna

00:47:41.140 They think they could

00:47:42.040 Fucking tell you

00:47:42.540 Everything about your business

00:47:43.420 Right

00:47:43.880 So point number two

00:47:45.940 You know

00:47:46.260 Pick one to two

00:47:47.440 Three trusted advisors

00:47:48.820 Anything you could find

00:47:49.940 That has done something

00:47:50.920 That you wanna do

00:47:51.780 Listen to them

00:47:54.000 Trust them

00:47:55.880 Ignore what other people say

00:47:58.320 And focus on the advice

00:48:00.260 That they give you

00:48:01.220 Don't focus on the negativity

00:48:02.840 Don't focus on the

00:48:03.880 I don't know if you shoulds

00:48:05.580 Or I don't know if you cans

00:48:07.260 Don't focus on that shit

00:48:08.920 Focus on what the people

00:48:10.280 Who have done it

00:48:10.940 Have to say

00:48:11.400 Because those people

00:48:12.320 Understand what you're trying to do

00:48:13.860 And the other people don't

00:48:15.460 Have you

00:48:15.860 Have you found

00:48:16.720 I mean obviously

00:48:17.460 One of the main ways

00:48:19.320 To determine

00:48:19.980 Who you're gonna choose

00:48:21.200 As an advisor

00:48:22.000 Is have they accomplished

00:48:23.300 What it is you're wanting

00:48:24.080 To accomplish

00:48:24.500 But have you found

00:48:25.720 That there's a particular way

00:48:27.280 That really successful

00:48:28.640 Entrepreneurs

00:48:29.540 Give advice

00:48:30.500 You know

00:48:31.920 Cause I know

00:48:32.660 I know at one point

00:48:33.460 I feel like it was early on

00:48:34.900 In our podcast career

00:48:37.540 That you said

00:48:38.660 I think you said

00:48:39.740 Something like

00:48:40.300 A really truly successful

00:48:42.060 Entrepreneur who understands

00:48:43.480 The nature of entrepreneurialism

00:48:44.920 Is never going to tell you

00:48:46.740 Your idea is gonna work

00:48:49.060 Or your idea is not gonna work

00:48:50.140 They're not gonna put themselves

00:48:51.300 In that position

00:48:51.980 Well I don't

00:48:52.880 Yeah I agree with that

00:48:54.200 Yeah

00:48:54.420 So what they're gonna say

00:48:56.860 What are the kind of things

00:48:57.560 They are gonna say

00:48:57.700 What they're gonna say

00:48:58.400 Is they're gonna say

00:48:59.500 Okay well

00:49:00.300 If I

00:49:00.720 They're gonna

00:49:02.260 Like if somebody came to me

00:49:03.620 And they said that

00:49:04.380 I would automatically assume

00:49:05.720 They're committed to their idea

00:49:06.760 So I'm thinking like

00:49:07.580 Alright I'm not gonna talk

00:49:08.420 This guy out of his idea

00:49:09.260 Right

00:49:09.560 So what I'm gonna try to do

00:49:10.640 Is focus him

00:49:11.360 The best direction I can

00:49:12.940 For him to get

00:49:13.720 The best possible results

00:49:14.760 So how they're gonna

00:49:15.640 Communicate that

00:49:16.460 Is not like

00:49:17.400 The average person would

00:49:18.360 Where they're like

00:49:18.720 Oh I don't know

00:49:19.340 Fucking blah blah blah

00:49:20.820 They're gonna say

00:49:21.360 Well

00:49:21.660 From my experience

00:49:24.320 Or how I would do this

00:49:25.760 Would be X, Y, and Z

00:49:27.340 And they're gonna give you

00:49:28.480 Steps on how to direct that

00:49:30.060 They're not gonna go

00:49:31.560 You know

00:49:32.960 Oh you know

00:49:33.680 That's a good idea

00:49:35.000 But blah blah blah blah blah

00:49:36.280 And if they do have criticism

00:49:37.820 They're gonna say things like this

00:49:38.980 Instead of saying

00:49:40.500 Well I don't think

00:49:41.220 That's gonna work

00:49:41.800 Or this or that

00:49:42.200 They're gonna say

00:49:42.460 Well have you thought about this

00:49:43.580 Have you thought about

00:49:45.240 What was gonna happen

00:49:46.280 When this happens

00:49:47.040 Have you thought about

00:49:47.600 What's gonna happen

00:49:48.060 When that happens

00:49:48.840 You see what I mean

00:49:49.880 Right

00:49:50.100 So they're gonna cultivate

00:49:51.100 And probe you

00:49:52.720 To like

00:49:53.520 Create your own solutions

00:49:55.000 Right

00:49:55.440 Which is what you're gonna

00:49:56.060 Have to learn to do anyway

00:49:56.960 But

00:49:57.680 You know

00:49:59.220 Average people don't do that

00:50:01.660 Right

00:50:01.920 They just fucking

00:50:02.720 They don't have the perspective

00:50:03.880 They don't have the knowledge

00:50:04.760 They don't have the

00:50:05.700 They just don't have

00:50:08.720 The perspective

00:50:09.320 To speak on it

00:50:10.180 It seems to me

00:50:11.440 So they default

00:50:12.640 To negative

00:50:13.060 You know what I mean

00:50:13.720 Right

00:50:14.040 They default there

00:50:14.760 Right

00:50:15.040 And it seems to me

00:50:16.100 Like the difference

00:50:16.660 Between an expert advisor

00:50:17.980 And somebody who's just

00:50:19.000 An armchair quarterback

00:50:20.200 Is that

00:50:21.240 The armchair quarterbacks

00:50:22.440 Almost always focus

00:50:23.680 On things that really

00:50:24.520 Just come down

00:50:25.100 To personal preference

00:50:25.920 They say

00:50:26.420 Oh your logo's blue

00:50:27.920 And it should be pink

00:50:28.760 You know

00:50:29.040 Whereas the advisor

00:50:30.720 Knows objectively

00:50:32.440 What's true

00:50:33.240 Right

00:50:33.620 And they give you

00:50:34.320 The freedom to choose

00:50:35.360 Whatever you want

00:50:36.240 That is your own

00:50:37.660 Personal preference

00:50:38.480 Or your style

00:50:38.620 Logo doesn't fucking matter

00:50:39.780 Yeah

00:50:40.180 Like that doesn't matter

00:50:41.140 It matters what it stands for

00:50:42.080 Right

00:50:42.340 Right

00:50:43.140 I mean yeah

00:50:43.760 You're right

00:50:44.220 What you're saying is correct

00:50:45.160 Okay

00:50:45.780 So point number one

00:50:47.320 Future project folder

00:50:48.760 Point number two

00:50:49.960 Trusted advisors

00:50:51.360 Ignore everybody else

00:50:52.680 Okay

00:50:53.380 Those two things

00:50:54.820 Are going to help you

00:50:55.500 Keep your focus on point

00:50:57.140 Point number three

00:50:58.600 Take time every day

00:51:00.660 To close your eyes

00:51:02.000 And reconnect

00:51:02.640 To the vision

00:51:03.840 That you initially had

00:51:05.460 For your business

00:51:06.280 A lot of people

00:51:07.220 Get so consumed

00:51:08.800 With the process

00:51:10.020 And the discouragement

00:51:11.980 And the band-aids

00:51:13.380 And by band-aids

00:51:14.720 I mean the small things

00:51:15.540 That come up on a daily basis

00:51:16.520 That you have to fix

00:51:17.480 Over the course of time

00:51:20.080 That they lose sight

00:51:21.240 Of what they envisioned

00:51:22.580 In the beginning

00:51:23.920 So you have to learn

00:51:25.360 To recenter yourself 0.79

00:51:27.040 On that ultimate vision

00:51:28.620 On a daily basis

00:51:30.140 Otherwise

00:51:30.900 You'll get

00:51:32.080 You know

00:51:32.600 One degree

00:51:33.640 Or two degrees

00:51:34.340 Off course

00:51:35.000 And then you get

00:51:35.580 Five miles down the road

00:51:36.740 And you're not even

00:51:37.440 You don't even know

00:51:38.400 Where the fuck you are

00:51:39.300 You see what I'm saying

00:51:40.260 So

00:51:40.960 You have to understand

00:51:43.380 That business is executed

00:51:44.980 In the trenches

00:51:46.160 But

00:51:47.200 You have to take time

00:51:49.120 Out of the trenches

00:51:50.300 To remind yourself

00:51:52.080 What it is

00:51:52.920 And why it is

00:51:54.220 That you're doing this

00:51:55.660 Okay

00:51:56.280 And it's easier to focus

00:51:57.820 When you keep

00:51:58.880 The final product

00:52:00.000 On your mind

00:52:01.220 When you keep

00:52:01.860 The final vision

00:52:02.820 At the forefront

00:52:03.960 Of your brain

00:52:04.620 On a daily basis

00:52:05.640 It's easier for you

00:52:07.120 To cultivate

00:52:08.140 Decisions and ideas

00:52:10.220 And things that are

00:52:11.080 Going to help

00:52:11.520 To make that

00:52:13.040 Vision materialize

00:52:14.720 Than it is to

00:52:16.140 You know

00:52:17.600 Be so in the trenches

00:52:19.080 Every day

00:52:19.960 That you end up

00:52:21.200 You know

00:52:21.460 Putting your head down

00:52:22.320 For six months

00:52:23.280 Poking it out of the hole

00:52:24.740 And then looking around

00:52:26.020 Not knowing where you are

00:52:26.980 You know

00:52:27.700 That's something

00:52:28.540 That's very common

00:52:29.300 In entrepreneurship

00:52:29.920 It's

00:52:30.860 There's a term

00:52:32.100 That most business

00:52:33.060 I've heard a million times

00:52:34.220 It's not my term

00:52:35.020 But it's the difference

00:52:36.100 Between working in your business

00:52:37.320 Or working on your business

00:52:38.840 Okay

00:52:39.560 We mentioned

00:52:40.340 Warren Buffett earlier

00:52:41.300 Warren Buffett

00:52:42.360 Is tremendously

00:52:43.240 Awesome

00:52:43.960 At working

00:52:45.220 On his businesses

00:52:46.540 He doesn't work

00:52:48.620 In his businesses

00:52:49.300 In his businesses

00:52:50.560 He builds great teams

00:52:52.580 And puts them

00:52:53.620 Into motion

00:52:54.180 Those people

00:52:55.240 Work in the businesses

00:52:56.120 His job

00:52:57.220 Is to look at it

00:52:57.940 From the

00:52:58.300 From the

00:52:59.280 10,000 point view

00:53:00.580 Or 10,000 foot view

00:53:01.700 Look over

00:53:02.700 And say

00:53:03.160 Okay

00:53:03.500 This looks good

00:53:05.540 Change this

00:53:06.080 Change this

00:53:06.500 Change this

00:53:07.020 And these guys

00:53:07.700 Go execute

00:53:08.320 Now I realize

00:53:09.240 When you're a

00:53:09.860 Small business owner

00:53:10.960 And you're starting

00:53:11.580 It's likely only you

00:53:13.160 So you have to remember

00:53:15.360 To do what we're

00:53:16.240 Talking about here

00:53:17.080 And to take time

00:53:18.720 To pull back

00:53:19.860 And focus on the big vision

00:53:21.460 Like for me

00:53:22.340 Where I'm at

00:53:22.960 I'm 17 years

00:53:23.980 Into this business

00:53:24.680 My time working

00:53:26.960 In the business

00:53:27.920 Is very limited

00:53:29.980 I do not

00:53:31.040 Really do anything

00:53:32.480 That has to do

00:53:33.820 With day to day operations

00:53:35.060 Nothing

00:53:35.560 Like I do nothing

00:53:36.420 Okay

00:53:37.200 100% of my time

00:53:39.520 Is working on the business

00:53:40.900 It's the

00:53:41.700 10,000 foot view

00:53:42.920 The strategy

00:53:44.000 The focus

00:53:44.940 The chess

00:53:46.300 So to speak

00:53:47.100 Of our companies

00:53:48.620 That's my job

00:53:49.780 Now when I started

00:53:51.080 The business

00:53:51.680 I had to work

00:53:52.840 The calendar

00:53:53.280 All day long

00:53:54.000 And then what I had to do

00:53:55.100 Is go home 0.99

00:53:56.000 And think about

00:53:56.840 The big picture

00:53:57.580 Alright

00:53:58.360 So you have to learn

00:53:59.540 In the beginning

00:54:00.060 To separate yourselves

00:54:01.260 You know

00:54:02.980 From working

00:54:03.800 In the business

00:54:04.700 One thing to keep

00:54:06.860 In mind here

00:54:07.320 Too guys

00:54:07.780 Is that

00:54:08.180 If you are

00:54:09.920 To a point

00:54:10.400 Like I am

00:54:11.180 Which I know

00:54:11.680 Some of you are

00:54:12.320 Where you're working

00:54:12.940 On your business

00:54:13.840 All the time

00:54:14.420 You have to take time

00:54:15.720 To think about

00:54:16.280 What it's like

00:54:16.780 To work in your business

00:54:17.900 Okay

00:54:18.460 So like what I have to do

00:54:19.600 Is I have to take time

00:54:20.380 Every day

00:54:20.860 To sit back

00:54:21.800 And think about

00:54:22.460 What it's like

00:54:23.360 For our customer service reps

00:54:24.740 Or go sit with them

00:54:25.980 While they do calls

00:54:26.800 Or go into

00:54:28.120 The warehouse

00:54:28.800 And talk to the guys

00:54:29.700 And see

00:54:30.120 You know

00:54:31.720 What the

00:54:32.280 What the gripes are

00:54:33.460 Because you know

00:54:33.860 They'll always

00:54:34.340 Right

00:54:34.900 I poke them and prod them

00:54:36.180 And tell me the real shit

00:54:37.060 That's wrong

00:54:37.560 You know

00:54:37.900 And then it's my job

00:54:38.520 To go fix it

00:54:39.220 Right

00:54:39.480 You see what I'm saying

00:54:40.000 Right

00:54:40.260 So

00:54:40.700 If you're to a point

00:54:43.280 Of working on the business

00:54:46.020 Most of your time

00:54:46.800 Make sure you take time

00:54:47.920 To think about

00:54:48.920 What it's like

00:54:49.420 For your people

00:54:50.120 You know

00:54:50.860 Because

00:54:51.160 Just because

00:54:51.800 You're not doing the job

00:54:52.680 Doesn't mean

00:54:53.200 That it's perfect

00:54:54.800 Or it couldn't be done better

00:54:55.860 See what I'm saying

00:54:56.900 Absolutely

00:54:57.660 So the reverse

00:54:58.740 Is also true 1.00

00:54:59.320 In that situation

00:54:59.900 Most of you guys

00:55:00.580 Listening

00:55:00.920 Need to step back

00:55:02.400 From working

00:55:02.980 In your business

00:55:03.860 AKA making

00:55:05.120 The actual sandwich

00:55:06.120 And work on the business

00:55:08.400 You know

00:55:09.140 AKA

00:55:09.600 How you're going to grow

00:55:11.060 Into two

00:55:11.420 Three

00:55:11.720 Four

00:55:12.000 Sandwich shops

00:55:12.700 You see what I'm saying

00:55:13.680 Makes total sense

00:55:14.540 Yeah

00:55:14.700 So guys

00:55:15.640 The best practices

00:55:16.960 One

00:55:17.700 Future project folder

00:55:19.100 Two

00:55:19.920 Trusted advisors

00:55:21.220 Three

00:55:21.860 Take time to reconnect

00:55:23.260 On the bigger picture

00:55:24.420 Alright

00:55:25.080 Guys

00:55:25.860 You know

00:55:27.420 We don't charge

00:55:28.020 For anything here

00:55:28.720 All I ask

00:55:29.840 Is that

00:55:30.700 If you found value

00:55:31.900 In the podcast

00:55:32.520 Would you please

00:55:33.780 Bring us one person

00:55:35.360 As I mentioned

00:55:36.300 At the beginning

00:55:36.700 Of the podcast

00:55:37.320 This isn't

00:55:39.060 A

00:55:39.400 Sales oriented tool

00:55:41.860 Like 99.9%

00:55:43.900 Of the other podcasts

00:55:44.680 I'm not selling programs

00:55:46.260 I'm not

00:55:47.140 This is a project

00:55:49.920 Of passion

00:55:50.820 This is a project

00:55:52.040 And the reason

00:55:53.500 It's called a project

00:55:54.160 Is because

00:55:54.600 We want to make

00:55:55.740 A difference

00:55:56.280 We want to

00:55:57.140 Improve people's lives

00:55:58.240 We want to

00:55:59.260 Give back

00:56:00.160 You know

00:56:00.580 I've been a very

00:56:01.180 Fortunate person

00:56:02.060 I've been very

00:56:02.800 Very fortunate

00:56:04.720 In everything

00:56:05.340 That I've been able

00:56:05.920 To accomplish

00:56:06.420 So far in my life

00:56:07.440 And I want to

00:56:08.740 Share that with people

00:56:09.900 To bring back

00:56:11.280 The gutsiness

00:56:12.740 And the grit

00:56:13.960 That founded

00:56:15.400 What has built

00:56:16.700 Our country

00:56:17.240 I think our country

00:56:18.160 Is overly

00:56:18.720 Pussified

00:56:19.460 Especially when it

00:56:20.560 Comes to competition

00:56:21.420 Especially when it

00:56:22.560 Comes to business

00:56:23.260 Especially when it

00:56:24.320 Comes to building shit

00:56:25.420 I think most kids

00:56:26.720 These days are taught

00:56:27.580 That they can't do

00:56:28.600 And they need to

00:56:29.520 Depend on other people

00:56:30.520 Versus they can

00:56:31.980 Fucking do

00:56:32.640 And I think

00:56:33.620 It's somebody

00:56:34.420 You and me

00:56:36.740 And all of us

00:56:37.380 Together

00:56:37.780 Need to stand

00:56:38.620 The fuck up

00:56:39.320 And say no

00:56:40.040 That's not how it is

00:56:42.060 Because I'm living proof

00:56:43.680 And I know

00:56:44.440 Hundreds of other people

00:56:45.820 Who are living proof

00:56:46.680 So we gotta quit

00:56:48.080 Buying into the

00:56:48.900 Social message

00:56:50.280 And the media message

00:56:51.340 That you know

00:56:52.340 We aren't able

00:56:54.100 To be successful

00:56:55.360 Or that success

00:56:56.240 Is bad

00:56:56.940 Or that all these

00:56:57.960 Other fucking things

00:56:58.860 That are bred 1.00

00:56:59.360 Into our culture

00:57:00.060 Right now

00:57:00.540 You know

00:57:01.100 I'm fucking sick of it

00:57:02.100 And that's where

00:57:02.520 The passion comes from

00:57:04.220 In this project

00:57:04.820 So guys

00:57:05.260 If you believe in that

00:57:06.740 If you believe

00:57:07.600 In helping people

00:57:09.160 Take back control

00:57:10.580 Of their life

00:57:11.220 Spread the word

00:57:12.640 And just a reminder guys

00:57:14.960 We are still running

00:57:16.540 The contest

00:57:17.300 For the

00:57:18.480 Celebrate the 100th

00:57:19.400 Episode of the

00:57:20.740 MFCEO project

00:57:21.660 So go to

00:57:22.600 TheMFCEO.com

00:57:24.280 Forward slash

00:57:24.940 Contest

00:57:25.760 And sign up

00:57:27.040 For a chance

00:57:27.540 To come out

00:57:27.920 To St. Louis

00:57:28.400 And to hang

00:57:28.800 With us

00:57:29.180 For the day

00:57:29.800 Probably be part

00:57:31.700 Of the podcast

00:57:32.960 Recording session

00:57:34.180 And then

00:57:34.640 Obviously just hang

00:57:35.900 With Andy

00:57:36.260 And learn

00:57:37.400 Learn one more

00:57:38.820 Yeah we're gonna do a

00:57:39.300 We're gonna have like

00:57:40.040 Five or six

00:57:40.620 People coming out

00:57:41.500 Yep

00:57:41.820 It's gonna be cool

00:57:42.980 We're gonna do a

00:57:43.640 Couple hour

00:57:45.120 Q&A

00:57:45.900 Live

00:57:46.480 Probably record that

00:57:49.060 It'd be cool

00:57:49.500 It'd be some good content

00:57:50.400 Yeah

00:57:50.740 You know basically guys

00:57:53.140 I'm gonna put myself

00:57:53.920 At your service

00:57:54.660 For a day

00:57:55.680 To help you guys

00:57:57.180 Figure out what it is

00:57:57.980 That you need to do

00:57:58.860 On your personal situations

00:58:00.180 Give you a little bit

00:58:00.880 More personal attention

00:58:01.760 But

00:58:02.040 Yeah

00:58:02.480 Guys I appreciate

00:58:03.820 You guys so much

00:58:04.580 We are fastly

00:58:05.720 And quickly becoming

00:58:07.040 One of the top

00:58:07.900 Most downloaded

00:58:08.980 Podcasts in the world

00:58:10.120 That is all you

00:58:11.900 That is all you guys

00:58:12.880 Spreading the message

00:58:13.720 I appreciate you guys

00:58:14.980 So much

00:58:15.440 Because it gives me

00:58:16.720 Hope

00:58:17.380 In the people

00:58:19.040 In this country

00:58:19.660 And that

00:58:20.820 To me

00:58:21.580 Is more valuable

00:58:22.800 Than anything

00:58:23.440 That you could ever

00:58:24.360 Give me monetarily

00:58:25.280 So thank you so much

00:58:26.560 And I'll see you next time

00:58:27.820 This is for the G's 0.97

00:58:29.620 And this is for the Hustler

00:58:30.960 This is for the Hustler

00:58:32.120 Stop asking the G's 1.00

00:58:33.560 This is for the G's 0.97

00:58:34.720 Hustler

00:58:35.440 Pause

00:58:35.640 To the Hustler

00:58:35.680 And this is for the Hustler

00:58:36.360 This is for the Hustler

00:58:37.960 To the Hustler

00:58:38.880 Who is a post

00:58:39.100 I will try to

00:58:39.640 Call away

00:58:40.120 From whatever

00:58:41.040 To the Hustler

00:58:41.960 To be ch 很 0.99

00:58:55.020 To the Hustler

00:58:55.880 To the Hustler

00:58:56.000 To be in the

00:58:56.400 Hustler

00:58:56.880 To the Hustler

00:58:57.000 To stop

00:58:57.860 This is for the Hustler

00:58:58.440 To the Hustler

00:58:59.300 To be in the

00:59:00.280 G's 0.99

00:59:00.780 Hey

00:59:02.440 This is for the Hustler

00:59:03.180 This is for the Hustler

REAL AF with Andy Frisella - October 25, 2016

Control Your Focus, Control Your Outcome, with Andy Frisella - MFCEO102

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Transcript