DENIM DOMINATORS： The Extraordinary Story of Blue Delta Jeans, with Andy Frisella - MFCEO302
Episode Stats
Length
1 hour and 10 minutes
Words per Minute
215.68794
Summary
In this episode of the MFCEO Project, we have the full crew (minus Tyler) in the studio to talk about Tyler's lack of shorts, the future of the project, and much, much more!
Transcript
00:00:00.400
I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
00:00:04.880
Without me, my family wouldn't have food. Anybody go against me gotta lose.
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What is up, guys? You're listening to the MFCEO Project. I'm Andy, I'm your host, and I am the motherfucking CEO.
00:00:19.320
Guys, today, we've got the full crew, and when I say full crew, I mean 99.7% crew
00:00:26.560
because my man Tyler is not wearing his salmon shorts.
00:00:30.000
Which, you know, means that it will be a mediocre episode.
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Because it's only a great episode when he wears his shorts.
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Yeah, I would say six weeks is a nice standard role.
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There you go. Do the math. Somewhere in that ballpark.
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But, dude, the thing is, bro, is to not get fired, you've got to rock the salmon shorts.
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As always, when we have the full crew, I'm joined by my swole, beastly, pastor of disaster,
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doctor, Dr. Swoller, Vaughn Diesel, Vaughn the Impaler, DJ, DJ God.
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We are one week away from what will be one of my most terrifying moments in my life.
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Hey, you know I've done that at least three times.
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I'm just trying to figure out if they're actually yours.
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I committed to this in the Arte Syndicate, so I'm posting a picture of me without a shirt.
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Like, this is so completely out of my comfort zone.
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Like, I've always teased you, and you know I love you, and that's why I tease you.
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But, like, bro, I mean, even Sal and I have talked about it.
00:02:10.880
Well, I'm just getting started, because I want to look like Jarrett or some of those
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I mean, realistically, a 45-year-old man is not going to look like Jarrett Bond.
00:02:32.240
But, dude, you just gave him, what, 12 nicknames?
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So, he has a confessional, because he came to me yesterday.
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He's like, you know, I'd really like to be known for the pastor of Boom.
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What people don't realize is that Vaughn makes up his own nicknames.
00:03:00.240
Although, speaking of nicknames, the one that we were talking about the other day for you,
00:03:16.760
And, like, dude, he's got the coolest monster truck ever.
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First of all, let's talk about how fucking good of a dude that guy is.
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Like, we both spoke at his Heavy D Summit here last weekend.
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Those are my favorite kind of events because they're small, intimate, and you can actually learn shit.
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And, like, I text him because he was doing something.
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I was just talking to him right before the show, dude.
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I think we're going to buy fucking houses next to each other in Florida.
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Yeah, well, he's got some pretty good talent to fuck with us, too.
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Dude, he's the guy that we've met over the years that I would say is closest like us.
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Like, maybe we came out of the multiple-wife Mormon.
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I can't really tell the real story about how that name came about.
00:05:15.960
How much money would you pay to see Diesel Dave and Heavy D in the button-down white Mormon
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Is I ask them about their religion and stuff, because I don't know much about being Mormon.
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I still think they'd be totally B.A. walking up in those button-down shirts with their beards
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There'd probably be a lot of wives that would take them in.
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Especially Diesel Dave with those fucking calves.
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If we had a restaurant, a set of chicken wings, it'd be Frisella calves.
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I thought your theory was that you had to be fat.
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And you know what the longest steak would be called?
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So speaking of fucking epic beards, and I'm not talking about my own, we have some awesome
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guests here, and unfortunately, we don't have enough mics, so they're going to have to share
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But we have a guy who Sal and I both recently met, and both were like, this guy would be
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And I'm pretty sure you probably don't know who he is, but you are going to know who he
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Also, I was introduced to this man and his company from a friend of ours, Mike the Boot
00:07:03.620
So Mike the Boot Guy, Mike Ray, what his business is, like Sal and I and the guys here, we're
00:07:14.160
Like, we're into shit kickers and big trucks, and if you think it's because we got little
00:07:17.240
dicks, you didn't listen to the apocalypse story.
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And even if we had little dicks, we got big trucks.
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So we're walking around here, big trucks, little dicks, and badass boots, but that's
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But Mike makes our custom Lucchese boots, and he does it for all the Major League Baseball,
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He goes in, he sizes you, and you get to custom design your boots.
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The boots really aren't any more expensive than what you would buy from the shelf, and you
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get to make them exactly how you want, which is really cool.
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So this winter, Sal put together an awesome gift for all of our employees who had been
00:07:57.640
here for five years or more to get them a custom pair of Lucchese boots.
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And these are like, you know, $1,000 to $4,000 pair of boots, depending on what they pick.
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But they were allowed to pick anything they wanted, and it was just an amazing experience.
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And if you own a company, Mike is, what's his Instagram?
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Check out Mike the Boot Guy, because he's a tremendous dude, and it's an amazing experience
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And I don't plug people on here very often in their businesses.
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But the reason that I'm plugging him and that we're going to talk to my friends here in
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just a second is because they embody what service in business is supposed to be, and also what
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it means to start something from a literal concept and build it into a real business.
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We hear from all these motherfuckers all the time, right, that are out there on Instagram
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But dude, the truth is, is that real entrepreneurship is happening.
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But real entrepreneurship is happening underneath the radar.
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And I want to work to bring more of the real fucking stories to the light.
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And dude, there is not a more real story than what you're going to hear today about what
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it means to build something from the ground up.
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And Mike introduced us to Nick and Josh, who own Blue Delta Jeans Company, okay?
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And what Blue Delta does is they make the world's best jeans.
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And I can tell you I thought that was bullshit because I got some pretty fucking nice pair of
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And the only reason we didn't have them the next day was because it was past shipping
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Like the baddest, baddest ass jeans that you could ever get.
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The product's amazing, but the service aspect and what these guys, both of them, Mike, the
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boot guy and Blue Delta Jeans represent is the pinnacle of what customer experience should
00:10:27.660
And so right away after we got done with getting fitted, I told Nick, I said, bro, you got
00:10:40.100
And when you talk on the show, pull the mic up close.
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And first thing first, normal weight is not one day because y'all aren't Andy and Sal.
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You know, thank you for supporting the small guys.
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Nice to meet good people, you know, and you know it quick.
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I would be doing people a disservice by not allowing you to tell your story.
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So let's talk about let's just start from the beginning, dude.
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Like, where did this come from and how did you start?
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Well, that actually, you guys can both jump in and chime in.
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So we've been friends since we were 10 years old.
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West and Weaver, so our teachers were lazy, did, you know, seating charts alphabetically.
00:11:49.220
So if you would have fucking told me he would have been my business partner in high school,
00:11:58.780
Likewise, I didn't know I'd end up with Nick every day looking at him in the eyeballs.
00:12:06.860
I mean, there's a ton of manufacturing that happens in North Mississippi.
00:12:11.680
About the time of the recession, a lot of that was going overseas.
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And I just noticed a talent pool that was not anywhere else in the country, really, and that's talented seamstresses.
00:12:24.780
And so long story short, I backed into the jeans saying, how could I use this talent that we have in North Mississippi to create an awesome product?
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And it doesn't get cooler to me than custom denim.
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If you can't tell, Nick's the salesman of the bunch.
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We were both back home, both successful and wanting to do something on our own.
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We bought 10 run-down sewing machines from an old garment factory in Memphis.
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We hired one seamstress and started in my grandfather's welding shop that he let us borrow.
00:13:07.700
So in the beginning, you know, and when we found the machines, what do you do?
00:13:15.900
We tore up half the crap on the way back to the highway because we never transported sewing machines.
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And his dad and uncle are welders, Joe and Tim.
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And they were like, well, y'all boys aren't going to produce enough electricity to even matter.
00:13:31.800
You know, after a couple years, they weren't saying that shit.
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But, you know, we plugged up, you know, 10 sewing machines.
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So, like, you know, I always keep playing with my wife.
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You know, I'm six years older than her, but we graduated college the same year.
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But what we did, we, you know, we hooked up the machines.
00:14:01.840
And, you know, we didn't do, we didn't change the electricity circuit board.
00:14:04.560
You know, shit you don't think about, you know, we're going to make blue jeans.
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You know, there's not, and there's no electrician.
00:14:13.660
You know, the bathroom was literally an outhouse.
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It was his granddaddy's wrecker office from 75 or whatever.
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I mean, you had to have a flashlight and a gun to go to the bathroom.
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So, you know, and then, you know, we're, you know, there.
00:14:29.140
I'm picturing the kind of place that, like, you're going to walk in and you're going to see, like, a snake in the toilet.
00:14:38.380
That motherfucker come across, like, you come around the corner, the little jigsaw dude.
00:14:46.780
When y'all come down, we'll go stop by Mama Vi's house, and we'll go look in the backyard, and we'll show you where we're starting.
00:14:54.520
So we had to keep, you know, pictures off the internet, addresses off, and people still track us down.
00:14:58.860
You know, we didn't have a central AC or heat, so we had one of the roller diesels, so you had to get it close to Miss Sarah, but not too damn close.
00:15:07.560
Well, then his dad got, you know, tired of us not paying rent, so they moved James, and the next door started painting cars.
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So we, what we didn't do, and we were only making five jeans a fucking week, and that was hard to do.
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You can only convince one person to come into that hellhole.
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The first person called us stupid and said, this will never work, because she knew how much we didn't know about blue jeans.
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But our second hire had started sewing pants in 1968.
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You know, her first garment that she sewed was a flower sack dress.
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You know, and for people not in the South or, you know, very poor, back in the day, especially after the Great Depression,
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flower companies realized that poor people were making clothes out of flower sacks, so they started putting patterns on the sack.
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So she started sewing blue jeans in Mississippi in 1968 with a buddy, and then there was one independent contract sower of the 501s.
00:16:16.840
So Levi's owned all their plants, but they let one guy from North Mississippi, Bo Gibbons, start up Lucky Star, and they only made 501s.
00:16:26.180
So when we put the band back together, we have a plethora of old 501 seamstress.
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But, you know, and it created a really good atmosphere and chemistry between our workers and the owners, if you will.
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Now, the owners slash the shipping department, the cutting department, the sales department, you know, it was me and him and, you know, one seamstress at a time.
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You know, when it rained, you knew you had to go get the shop vac and, you know, Sarah's sewing in an inch of water, which is not probably up to code.
00:17:01.100
And we've moved three times since then, but Sarah's still with us.
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Her daughter works for us and her granddaughter works for us.
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So you got three generations of sewing right there.
00:17:13.360
But at some point you got to talk about like, how are you going to, you know, I mean, obviously these are very highly skilled craftspeople, you know?
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How are you going to, how are you going to, how do they teach other people?
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So scaling, you know, as soon as we started making money and, you know, had some money, I wanted to automatically double our manufacturer.
00:17:37.320
Hey, let's hire more seamstress, make more pants.
00:17:42.260
He, you know, he made everybody go through the Toyota lean process and that was a game changer.
00:17:47.080
And you can, yeah, so, you know, the, the business model is built on, we have about 3000 trained seamstress in a 30 mile radius of our factory.
00:17:56.660
So we're not really worried about running out of people.
00:18:01.140
So we just got to keep training new people, which we're doing.
00:18:03.720
We're training younger people, but we've got a great talent pool and we're built.
00:18:07.820
We're able to pick the, the best fruit off the tree because the furniture factory is tough work.
00:18:17.320
We treat them like family and it's air conditioned and it's a great work and better quality of life.
00:18:23.820
So we get to pick the best of the best and bring them over to us.
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So, um, the labor pool really creates the business because we have hundreds of years of experience in a seven year old company.
00:18:35.560
How'd you guys come up with the name Blue Delta?
00:18:37.440
I mean, I think I know, but it's, it's a good name.
00:18:42.500
But, uh, so, uh, I'm from the Mississippi Delta.
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You know, my, my dad's first one not born on a plantation in the Mississippi, like, you know, in the Mississippi Delta in the last hundred years.
00:18:56.440
If you didn't know, I mean, you are in the presence of greatness here.
00:19:02.660
I think what was awesome rain and I, and I think something that we should talk about is, is talking about the stories, you know, Nick, Nick is funnier than hell.
00:19:10.440
Like this is the thing we were getting fitted for jeans.
00:19:12.160
And I mean, literally at Andrew and I laughing our asses off, we started talking about, you know, all the glorious things.
00:19:17.880
But in reality, like the funny is all the shit things you had to do, including your fucking rental company for driving students from, for parking for Ole Miss.
00:19:26.420
And then you, dude, you got to talk about the cleaning the carpets.
00:19:30.020
So that's one thing that, uh, I am, uh, I guess I'd say proud is okay.
00:19:36.280
You know, I think it's still okay to be proud in America right now.
00:19:40.220
I mean, maybe not, but if they don't like it, if they don't like it, you know, whatever.
00:19:43.740
Most people in America are proud of things they shouldn't be proud of.
00:19:47.320
Well, one thing that, you know, I'm, you know, Josh and me have been friends since we were 10, you know, me and Josh do different things on Friday nights and Sunday mornings, probably.
00:19:56.420
Uh, but, uh, but we have the same vision, you know, um, uh, I was working for a software company and, uh, the jeans started getting a little traction.
00:20:04.500
So they, you know, they gave me the alternative to this or the, you know, or your job, you know, and not a lot of people in Mississippi, you know, you know, you are making the, making the money I was at the time.
00:20:18.360
So I did the, uh, I, uh, you know, I chose the blue jeans.
00:20:21.760
I did an abrupt leave and I didn't have any money.
00:20:24.700
You know, I, you know, I didn't have any kids at the time.
00:20:29.960
Um, but, uh, and, uh, she was a property manager and, uh, she was bitching about the cleaning company.
00:20:35.260
I was like, well, how much would you pay in these cleaners?
00:20:38.320
I was like, all right, well, we have a cleaning company now.
00:20:40.800
You know, Oxford cleaning company, LLC, you know, uh, and, um, so in, uh, in, in, in the first job that we got was these international student housing.
00:20:51.920
And let me tell you, international student housing makes our fucking outhouse look like, I mean, the Taj Mahal.
00:20:58.740
I mean, these kids, you know, are not coming from the best situations.
00:21:01.720
You know, they're not used to being able to take trash literally out of the apartment.
00:21:12.860
We said, Hey, listen, we will clean every apartment for $15, you know, for each week.
00:21:17.480
And that ended up being like an $1,800 a week, you know, profit, which is bam.
00:21:23.260
Well, uh, what international students don't have is cars and, uh, they, uh, Ole Miss football parking is not the best.
00:21:30.060
So we went to the apartment complex and said, Hey, listen, we will provide the security, which was me and Josh and my brother, Big John, you know, you know, and, uh, you know, you know, I'm you, uh,
00:21:41.280
So he kicks, so he kicks your ass all the time.
00:21:52.940
Look at them, but, um, see, Nick's smarter than you sound.
00:22:00.740
So, uh, we, you know, we convinced them that we will provide the security and a, uh, and a, uh, and a benefit to the residents.
00:22:09.360
Cause we will manage and make sure their residents have parking.
00:22:15.440
Well, when we would go rent the vans, we told them it was for games and what we were doing with them.
00:22:19.940
And they're like, well, you can't use them for a business and make money, uh, because you can't charge for a ride and our insurance doesn't cover it.
00:22:31.060
So, uh, so enterprise insurance covered the two vans.
00:22:36.360
We printed up the signs and in six days, I think we cleared $36,000 in cash.
00:22:43.420
On every dollar, you know, uh, but that was how, you know, and, you know, you know, you know, you know, you know, most people,
00:22:49.940
business owners are trying to forecast six months, nine months later, you can't even plan a fucking vacation.
00:22:57.960
You know, I mean, this is, you know, reaction, pay the rent this month, you know, and figure out next month when it comes, you know.
00:23:04.200
And that's what, you know, that's where, you know, we started getting a little confidence in ourselves.
00:23:09.320
You know, we popped up six days, you know, free employees, me, big John and Josh, you know, and, you know, but we ran it efficiently.
00:23:16.640
It was well run, it's well thought of, and we actually, and we knew it was only good for one year because the city shut us down after that.
00:23:23.980
I mean, we're building a luxury fashion brand in a recession in the poorest state of the union.
00:23:27.820
We knew there was not going to be profit in year one.
00:23:32.420
So we use these things to pay payroll and pay the rent and keep plugging.
00:23:37.740
And being poor made it strong because if we would have had daddy's money and, like, opened up a store in year one, well, we really hadn't got there to our fabrics that we really needed.
00:23:47.660
We had four fabrics in year one and three of them were blue.
00:23:58.980
But, you know, it was being poor where we couldn't get in front of a lot of people.
00:24:04.640
You know, but in year three, when we did open the store, we were fucking ready.
00:24:11.880
You know, that's why kids don't get drafted and they don't send them up to the big leagues.
00:24:15.820
It don't matter how fast they throw or how far they hit.
00:24:19.280
You know, and that's one thing that was blessing.
00:24:23.500
You know, and it gave us time to make a good product, as you both can see, and to build our processes.
00:24:30.280
Just every single successful person that I know, that I personally know, that started with nothing, will tell you the exact same thing you just said 30 seconds ago.
00:24:40.100
Not having the resources was my biggest blessing.
00:24:44.020
And, you know, you can always tell when someone's going to make it or not, because they will see that.
00:24:59.080
And, dude, that's when you learn all the skills, is when you don't have anything, right?
00:25:04.660
Dude, the one thing I'd like to, like, you know, if you hadn't noticed already, Nick stutters, okay?
00:25:11.740
And he also happens to be one of the best fucking salespeople I've ever personally met in my life.
00:25:23.120
Dude, I mean, this guy, like, dude, if I was gay, holy fuck.
00:25:47.340
So, we were fucking riding the elevator at Aria last weekend.
00:25:50.340
It was me and Chris, and these two gay dudes jumped on the elevator with us, and, like,
00:25:54.660
this little, they had this, like, little dog, so I'm petting the dog, and I'm, like, talking,
00:26:01.240
You know, like, oh, look, you're so sweet, baby.
00:26:06.100
So, I pick up the dog, and I'm, like, petting it, and he's, like, oh, he really likes you.
00:26:35.520
Yeah, Nick's good looking enough that I sent him to my house, and I had to make sure, like,
00:26:39.980
don't be fucking hitting on my wife, you motherfucker.
00:27:09.920
But no, but tell me, dude, like, how did you overcome that?
00:27:12.380
Because that's something that, like, a lot of people, I hear this a lot from people.
00:27:15.920
They're like, dude, I can't really talk to people, or I have a stuttering issue, or
00:27:24.540
And, dude, you've clearly, you know, overcome that.
00:27:32.900
And I think I only went to 11 schools, but I changed schools 17 times in 12 years.
00:27:39.340
So, either I was going to be a, you know, very insecure, or a huge smartass.
00:27:49.080
But it was those things, like we talked about, you know, things you think you, you know,
00:27:53.840
people think they know what they need to be successful.
00:27:56.840
But, you know, I wouldn't sell my stutter for $50,000.
00:28:00.440
It's, you know, it's part, you know, it's my, you know, I mean, it was my pickup line.
00:28:12.340
You know, but, you know, you know, you know, it has been a blessing.
00:28:18.780
It's, you know, that's my thing is, oh, you know, stuttering, jean maker, you know, boom.
00:28:24.660
You know what's funny, dude, is I get the same shit.
00:28:27.000
Like, dude, people, I got asked two or three days ago.
00:28:29.420
They're like, dude, Andy, why don't you get your scars fixed from when you got stabbed?
00:28:32.880
And I'm like, bro, I would give up everything I own, everything I own, before I get that fixed.
00:28:42.120
Because I know, I know how important it's been to my success, not just because people remember me because of it, but dude, it taught me so much.
00:28:53.800
Yeah, but I look at like, so for me personally, it took me up until maybe even three years ago to have my aha moment in that regard.
00:29:00.020
Like, you know, I'm a fat kid at heart and we're in the weight loss business, you know, I'm a fat kid at bones and you're a fat kid in the flesh, bro.
00:29:18.580
So the guy loses a couple pounds, now he's fucking the rock.
00:29:21.780
So my point being is I was riding on a lawnmower.
00:29:28.640
So I was riding on a lawnmower and I remember, you know, because I always think in my head like, dude, like, how come I got the fat gene?
00:29:34.420
Like, dude, I would, you know, because I'm so fucking insecure about it.
00:29:37.780
And then I realized, like, no, that was my gift.
00:29:40.200
Like, my gift is to be able to speak to people who are going through the journey.
00:29:46.740
Like, I can look at that person and be like, dude, I know what the fuck you're going through.
00:29:51.840
And you could tell, especially in the fitness industry, the people who don't know what it's like.
00:29:56.140
Yeah, that fucking corny bullshit they type in posts.
00:29:58.840
It's like, dude, you ain't ever been out of shape.
00:30:03.180
You ain't ever sniffed a chicken nugget and gained 10 pounds, motherfucker.
00:30:06.660
Or not gone to a fucking pool party because you want to take your goddamn shirt off.
00:30:10.760
Even though, like, you're not, you know that you're not the worst looking guy at the pool.
00:30:15.560
And you're fucking what looks back in the mirror.
00:30:19.960
And that journey, just like being a salesman with a fucking stutter.
00:30:23.820
Like, dude, you got to fight through some shit.
00:30:33.180
Your weaknesses might be your fucking biggest strength.
00:30:34.980
Your weaknesses are your asset if you know how to fucking play them properly.
00:30:39.220
And you stop being paralyzed by the thought process of yourself telling yourself that
00:30:45.180
you're not good enough or no one's going to listen to you.
00:30:47.520
Or no one's going to listen to you about fitness because you're fucking a little bit fat.
00:30:50.940
Or no one's going to listen to you in sales because you stutter.
00:30:53.300
Or no one's going to do business with you because you're doing business in a shitty
00:30:58.860
I mean, dude, that story resonates with him and I in first form so much.
00:31:03.180
Because, dude, I was, for four years at first form, I had a high, I couldn't ever show
00:31:08.040
pictures of our warehouse or anything because it was embarrassing.
00:31:12.120
It was such a shithole that I was like, dude, if I show anybody this, they're never going
00:31:17.960
Well, that and we would play fucking Airsoft Wars in the back.
00:31:22.920
We didn't have enough orders to fucking do anything else.
00:31:25.840
We played that until you ruined it and you threw a fit and fucking got mad and almost beat
00:31:35.320
I walked in the door, the motherfucker shot me in the face.
00:31:38.480
You can't talk about how awesome Airsoft is when you fucking canceled it.
00:31:42.300
You shoot a motherfucker in the face, you're going to get punched in the face.
00:31:51.760
You took your ball and went home like a little girl and we fucking, now none of us can play
00:31:57.180
Do you want to know the real reason we can't play Airsoft?
00:32:00.800
You don't remember the temper tantrum you threw?
00:32:04.760
But that's because you motherfuckers can't clean up your own shit.
00:32:13.440
You got like fucking, you got like four people that work at your house.
00:32:18.800
And I'm fucking a couple of minutes down right now.
00:32:23.000
Sal's like fucking, you know, you know, Sal down from where you guys are from, dude.
00:32:28.260
You guys all got fucking staff quarters and all this shit.
00:32:34.300
Motherfucker's bringing me drinks on a tray and shit.
00:32:42.300
Dude, I mean, in all seriousness, I think the reason that we all appreciated the conversation
00:32:55.620
Like, you know, for you young guys out there, for you young guns who were like, you're going
00:33:03.060
I wish I would have appreciated those times more when they were going on.
00:33:07.020
Like, I wish I could have known that I was actually going to make it.
00:33:10.280
Yeah, because that fear of, am I going to make it or not, kept me from enjoying that
00:33:16.760
And like, now I look back and I'm like, fuck, dude.
00:33:20.720
You put it in a corner and it's going to fight.
00:33:23.920
But I mean, that's the thing is like, you got to learn to appreciate the ride.
00:33:26.840
You know, being at the quote unquote top, like, you know-
00:33:29.900
And in your brain, you think, oh, I'm going to get there.
00:33:32.040
If you have the right mentality, that there is never there.
00:33:43.560
Even when you become number one in your space, which we're not, and you know, you guys aren't.
00:33:48.880
But even if we do, which I believe we both will, we're still going to be competing against
00:33:56.320
You know, I don't, I certainly, I've changed my mentality.
00:34:03.220
You know, it used to be like, I got to beat everybody else.
00:34:05.360
Now I'm just looking at what we do and then I'm looking at how we can do it better.
00:34:10.640
You know, and people are like, are you worried about this guy or that guy?
00:34:15.460
Like, I don't even know what my competitors are doing.
00:34:19.300
But whenever I stopped paying attention, I started just paying attention about how we
00:34:28.440
We're so different than the typical jean company.
00:34:34.060
I mean, we couldn't come out and put thousands of jeans in stores.
00:34:39.680
And people tell us to do that, you know, all the time.
00:34:46.220
I think the experience that you guys provide is just amazing.
00:34:50.840
It's something that, like, and look, let's be real.
00:34:58.640
But they are the best jeans I've ever worn in my life.
00:35:03.280
You know, and that's what we, you know, people ask me all the time.
00:35:07.140
You know, man, you know, I don't know if I'd pay $500 for a pair of jeans.
00:35:10.580
I'm like, well, if you would have told me in 1999, I'd buy, you know, buy a green grill
00:35:15.060
and it was going to cost a thousand bucks, but my meat's going to taste amazing.
00:35:24.900
Yeti, the same way that we talk, you know, I mean, how many Yetis do you have?
00:35:28.300
You can pay $60 for a Coleman or you can pay $400 for a Yeti.
00:35:31.720
And I know people, some people are against Yeti now because they made some political statement
00:35:36.000
But dude, the bottom line is they make the best fucking cool.
00:35:39.400
And that's what, you know, we're not talking about price.
00:35:43.800
You know, would you pay $500 to have the best pair of jeans that you ever had fit you for
00:35:50.660
When Mike told me they were 500 bucks, I'm like, okay, I have no problem spending money.
00:35:59.080
But then when I got them and I tried them on, I fucking got it perfectly.
00:36:07.520
So in a different world, we can make this work.
00:36:09.480
But I mean, I think, you know, from the insecurity standpoint, we got to go on a beer date first
00:36:25.260
No, but I mean, I think, you know, like, and I'm sure I'm not the only person like this.
00:36:28.240
You know, the fact, I've had 25 pairs of jeans and you only wear like the same two or
00:36:35.120
So I've spent far more money collectively over a period of time on jeans that don't fit.
00:36:41.420
You'll never have to buy another pair of Blue Deltas.
00:36:56.640
People don't think anything these days about paying five bucks for a cup of coffee.
00:37:02.400
In three months, you got almost the same amount of money spent that you would spend
00:37:07.780
And what's even better is, you know, is the product.
00:37:11.040
You know, it's hand cut, hand sewn in Tupelo, Mississippi.
00:37:19.100
Bringing real manufacturing back to the country.
00:37:27.340
How I even came across this, tell them today, Josh, they have a video of their story on their
00:37:33.820
This is before, this is after Mike mentioned it, maybe six months ago.
00:37:38.840
Like showing, like it makes you American proud.
00:37:46.900
And I think, you know, you start talking about, because anybody who's been through the struggle
00:37:50.320
will understand and appreciate that fucking journey.
00:37:55.580
Like, that's what the fucking country was built on.
00:37:59.400
And so like, when you watch this story, if you have an entrepreneurial fucking bone in
00:38:02.560
your body, you get a little fucking blood flow.
00:38:04.960
You get a little fucking hair standing up and you, you resonate with it.
00:38:12.800
Well, and you know, and what's good about, you know, our factory now, you know, we were
00:38:16.920
sowing in a junkyard that you had to unlock a gate because you had to hide it underneath
00:38:21.140
I'm imagining like two fucking Turner and Hooch dogs.
00:38:25.360
I'm going to FaceTime you and fucking walk you past the dog and everything.
00:38:28.760
Like a jewel coming out, fucking big old chain on his neck.
00:38:31.760
You know, now, you know, we like back into a cotton field, you know, it's a nice metal
00:38:36.040
building, you know, clean facility, you know, as your facility, but we're double parking
00:38:43.640
Parking behind each other because there's no parking left.
00:38:46.140
You know, and that means cause we're creating an industry, you know, we're creating jobs.
00:38:54.960
My, one of the things I do nearly every day when I get here, like this is good.
00:39:01.040
And I've never told these guys this either, but I'll, I'll drive through our, around our
00:39:06.460
building, which I don't have to do because I can park in the back.
00:39:10.560
I can just pull straight in the back if I want to.
00:39:12.540
But what I do is I drive all the way around the building so I could see how many more cars
00:39:17.760
are here than we're here last week because we're growing so fast that literally every
00:39:24.520
And dude, then the other thing I look at is like, like how many of the new guys are getting
00:39:33.520
Like Jared has his Shelby, uh, his Shelby truck, the Ford Shelby truck.
00:39:38.220
Like, and we'll just bought the F two 50, uh, platinum diesel.
00:39:42.200
Like these dudes are buying fucking nice trucks and nice cars.
00:39:47.160
And dude, there's a huge sense of pride that I get when I see that shit.
00:39:52.180
I get way more pride out of that than anything that I personally get like money or my cars
00:40:00.940
You know, you know, we are now, you know, this is your seven that, you know, we are successful,
00:40:04.700
but there's only so much gas that you can put in the tank.
00:40:07.300
You know, you can only eat so many red steaks, you know, and you, you know, and you're poor
00:40:12.280
You're like, Oh, when I make it, I want to eat good every night.
00:40:15.040
Hey, you know, uh, it's the, you know, kids at home is what's important.
00:40:18.280
You know, you know, we, we, we, with one W in case y'all were, we are creating industry,
00:40:26.940
you know, uh, we are buying denim from local meals, you know, um, you know, Tom James is in
00:40:32.900
110 cities, you know, and there's, you know, and they're selling our product and they're
00:40:36.420
telling our story, you know, because, you know, it's our story and then you get the
00:40:40.380
So it's, you know, we don't spend money in marketing and champions or Wamaga people like
00:40:45.240
you that appreciate their struggle that take us other places, you know, MLB, all that happened
00:40:53.880
You do what Mike does where you guys go into locker rooms and fit all the players.
00:40:58.800
Um, you know, uh, and, and you, you know, and you build relationships, you know, we're
00:41:04.860
at Joe Madden's VIP opening of his restaurant tomorrow night in Chicago because it's more
00:41:11.120
You know, it's about, you know, in the first podcast I ever listened was, you know, uh,
00:41:17.100
I was like, boom, you know, I was like, you know, great rap music first five seconds.
00:41:25.120
You know, you know, you, you know, y'all just met me, but you know, we just heard of
00:41:28.460
you guys and I'm like, man, how did I know these two entrepreneur rednecks are, you know,
00:41:33.040
you know, crushing it and you're still, and you're still the same dudes.
00:41:36.520
That's what was refreshing for me is like, y'all have came, y'all owned your industry and
00:41:41.920
y'all still two rednecks fighting in the other room.
00:41:46.800
So let me, let me circle back to something Josh said.
00:41:52.180
I truly believe that that's what makes us us though.
00:41:55.280
And I think that's what makes you guys, you, you know what I'm saying?
00:41:58.260
The fact that you didn't change and you didn't try to mold and didn't try to adapt or be what
00:42:04.160
You know, him and I are literally incapable of doing that.
00:42:15.780
I have people that write in all the time, dude, that fucking right into customer service at
00:42:23.140
If Andy didn't say more, if he said less fucks on the, on the show.
00:42:29.640
I'm like, okay, well, I don't know what to tell you, man.
00:42:35.440
Pretend I'm somebody so I can coddle your fucking life and be like you.
00:42:39.140
Like if I was like you, I'd be writing into somebody else's shit, bitching about their
00:42:43.080
shit, you know, instead of doing shit, you know?
00:42:49.880
Like where the fuck do people get off telling people they should tell how to be when they
00:42:58.040
Like what you realize is if you've got a backbone and you stand for something.
00:43:00.580
Do you remember that conversation we had when we were first starting first form about
00:43:06.000
Like, and we were like looking at all the competitors and we're like, fuck dude, all these guys
00:43:13.140
Yeah, they're all in South Florida or California and they're all wearing short shorts and fucking
00:43:19.160
weird shoes and we're like, dude, that ain't us.
00:43:26.560
Like I would fucking hate myself if I fucking lived like that.
00:43:28.960
And like, dude, we're like, and we had Terry here, remember?
00:43:32.860
And we're like, because Terry's from a farm too.
00:43:35.100
And we're like, we're all sitting here and we're, Terry's one of the people who really
00:43:38.880
helped get it off ground, get first form going.
00:43:41.440
She moved on, started her own company now, but, um, still work with her all the time.
00:43:46.000
But she, uh, she was, we were all sitting there and she's like, I got an idea.
00:43:55.320
She goes, let's put a picture of a bucket of beers on the supplement homepage that says
00:44:02.960
And then the next picture is going to be a picture of Andy, your tractor plowing your
00:44:11.320
And that's where we came up with the direction.
00:44:17.420
Tomorrow I'm going out and I'm fucking cutting grass at my farm on my, on my fucking John
00:44:24.140
And I'm going to listen to fucking radio and I'm, and it might be nineties hip hop.
00:44:30.600
I'll probably listen to fucking bone thugs cutting my fucking farm, but like, dude, you
00:44:35.240
know, the first of the month, dude, I think, I think, um, I think the, uh, dad did a good
00:44:46.040
Because he used to always say, you can live in every world if you want to, you don't have
00:44:53.600
And like, that's why, you know, we wear boots and jeans and listen to fucking rap and like
00:45:00.560
And like, I mean, whatever the fuck you want to do, do it, but be you because that's what
00:45:06.620
Well, that's why dad, I mean, my, my dad, you see him walking around here and he fucking
00:45:22.780
But for 15 years, 20 years, he did not wear a shirt that wasn't a Harley Davidson shirt.
00:45:39.020
And you know, you know, what's funny, dude, is he was, he's a, when you say like, he doesn't
00:45:43.920
give a fuck who you are, that's not a negative thing.
00:45:47.240
What do you mean by that is he actually treats everybody with respect.
00:45:50.640
It doesn't matter if you're Bill Gates or it doesn't matter if you're fucking a janitor.
00:46:00.500
Like, I'm going, I got a black tie event tonight.
00:46:13.020
I, you know, I like, I like raising money for kids.
00:46:17.900
I'm just saying, I was going to make fun of him from black tie, putting on a black tie
00:46:23.720
I mean, our crew rolling in, like the women we got, we got to, we got to, we're going to
00:46:34.400
I mean, dude, if you're a plastic surgeon, your fucking last name's Prada, you fucking
00:46:39.480
Hey, dude, look, best guy there is in the world, Prada.
00:46:42.820
He's definitely one of the best surgeons in the world.
00:46:48.540
He lets me play with his fucking fake titties when I come in his, not the real ones.
00:46:59.640
You're talking about cars, you know, and you're like, you got a 570 CC.
00:47:18.620
He just knows Andrew wants everything bigger and better.
00:47:21.780
So he puts them in there and shows them the line drive.
00:47:34.980
He's like, when are you sending that smoke show your wife in?
00:47:50.360
Obviously, we've talked about mindset type stuff.
00:47:56.720
And something you said earlier, I want to circle back to, Josh.
00:47:59.880
You talked about, in the process of scaling, teaching people lean.
00:48:03.180
Well, we don't really talk about that kind of stuff too much on the show, like lean manufacturing, what they do at Toyota.
00:48:11.560
Because we've got a lot of small business people, a lot of entrepreneurs.
00:48:16.220
So, could you summarize, like, some of the principles that you learned from lean that you think could apply to anybody?
00:48:21.940
The main principle that we use, because we're a bespoke product, but you can use it in any field, is one-piece flow.
00:48:28.180
And that means we start a gene, and it goes through the process in one fell swoop, from the first dot of the pattern to the shipping out the door.
00:48:38.680
So, when a gene goes in motion, it ships that day.
00:48:41.640
Unless, you know, it's on the shipping table, unless it misses a shipping deadline, it's made and finished that day.
00:48:48.420
And so, you can do that with anything, with any project, but it helps you not miss things.
00:48:53.920
If we cut all our genes and batched them and set them in a corner, what's going to happen?
00:49:00.720
If we wait until the next day to put the buttonhole on, well, that person's not here today.
00:49:08.260
So, one-piece flow, it's Toyota makes the Corolla in 13 miles from our facility.
00:49:15.800
So, we learned that from those guys, and it's changed our business.
00:49:30.440
Now, we have 29 inspectors because every time it goes through one of the cells, it gets inspected by each person making the gene.
00:49:39.480
They're looking at their quality of work, and they're looking at the person before them.
00:49:43.380
And, too, back in the day, since she only had one inspector, all these signatures would sew them, and then at the end, she would have fell it.
00:49:50.760
Now, if something is a flaw, we catch it in step three.
00:49:54.260
We don't go ahead and keep putting money in the product and realize on step 17 that it's bad.
00:50:00.660
Or eliminate shrink, too, and throw away shit and errors and all that.
00:50:06.000
Like, if you spend another four hours on a bad pair of jeans, four hours, you could be moving forward.
00:50:10.540
And, you know, you probably didn't see the heavy bag I got outside, but there's 50 fabrics in there.
00:50:20.620
You know, we do every cut from cigarette, women's, men.
00:50:23.960
You know, most men are wearing this modern cut with sports jackets.
00:50:27.200
But there is over 400,000 different options that we can make with our cellar.
00:50:31.980
So, I love when people try to order something that we don't have.
00:50:34.400
I'm like, you literally could build 400,000 of these.
00:50:39.320
You know, like, people are worried about showing their factory.
00:50:52.840
I used to be real secretive about how we did everything.
00:51:13.340
Being a great chef is about following directions.
00:51:18.560
And the problem, what makes a great chef different from you or I is not the recipe.
00:51:24.280
It's the attention of detail and the attention to that craft that they've put in in repetition over and over and over and over again.
00:51:32.180
And I'm just confident that no one else is going to do that better than me.
00:51:36.420
So, I don't, you know, and that's no disrespect to anybody else.
00:51:40.220
Like, I don't think people actually believe that I worked for 10 years for three for free and the next seven for $695.
00:51:51.420
They don't believe that Chris and I cuddled up on a fucking piss-stay mattress for fucking three years on and off.
00:52:00.140
They think it's fucking some bullshit story that I tell to, like.
00:52:05.140
We were cuddled up because of Soma Solution and Bud Light.
00:52:11.820
But, like, you know, people, I just don't, I just haven't met very many people, if any, besides you guys and maybe fucking less than this many, five people in my life that would be willing to pay that price.
00:52:25.060
So, I don't mind giving the recipe because I don't, I'm already 20 years ahead of the next guy who's going to pay that price.
00:52:31.480
So, now I'm willing to give it because I hope that other people will follow that lead.
00:52:40.080
Somebody was like, oh, they're going to do what you do.
00:52:45.080
There's, well, not only in 20 years, you talk about those guys who are upgrading their lives.
00:52:50.940
Talking about, oh, they're going to build an independent program and do what you guys are doing and this is what's going to happen.
00:52:57.680
I mean, you start looking at the years and hours and experiences, not only.
00:53:05.920
And you're talking about cultivating these guys on top of each other and on top of each other.
00:53:09.160
And like, I don't give a fuck if you have this blue plan.
00:53:13.920
Now, go build them motherfucking guys because that's the hard part.
00:53:16.720
You know, talking about building talent and fucking, you know, and having character and having a seamstress who can teach her daughter and her granddaughter the fucking technique and the fucking game.
00:53:24.460
And they're investing in it, like, and they love their customers, like, good luck, bitch.
00:53:35.280
We're going to hike the football when you're ready.
00:53:37.080
We've got a 29-year-old pattern maker, master pattern maker from Winnesoga Road, Mississippi, Johnson Benjamin.
00:53:47.060
I mean, he's third generation in the blue jean.
00:53:51.100
His dad set up factories, and his dad was over quality control for Levi's.
00:53:55.160
He came to our first trunk show in 2012, got a pair of jeans, and said, I think I'll make a better pattern than you.
00:54:06.440
But, you know, we needed, you know, hey, you know, picking out talent.
00:54:10.260
You know, Josh is good at some things I'm going to think.
00:54:12.700
We stay in each other's lanes, you know, but, you know, we're a team.
00:54:15.700
And, you know, I couldn't afford to get married, so Josh had to buy my Jeep, you know, at the time so we could pay.
00:54:22.780
You know, so it's, yeah, so I drove my Jeep for two years with a different county tag.
00:54:27.820
And people are like, why don't you have a different county?
00:54:29.480
I'm like, ah, you know, my dad still lives there.
00:54:31.460
You know, but I was paying his note, you know, and cleaning some damn carpets, you know.
00:54:38.880
And now, man, you know, it's, you know, we're still not there.
00:54:43.080
You know, like you always said, you know, you're never going to get there.
00:54:46.400
But it's awesome, like, you guys appreciate our story, but you appreciate the product.
00:54:52.060
I mean, dude, that's, I mean, that is the respect.
00:54:55.600
You want to talk about respect, that's respect.
00:54:57.820
Because you put them on, and like, when I put the jeans on, you know, like, I feel like I'm a part of it.
00:55:07.260
And I want people to do that, like, when, you know.
00:55:10.120
When they use our product, like, dude, just wearing that logo to me.
00:55:12.480
Like, when I walk through the fucking airport, when I see somebody, that's the greatest sense of fucking pride that you could fucking have, man.
00:55:22.480
You don't know who the fuck I am, but I need a hug.
00:55:25.140
We say it's like being in a band and hearing your song on the radio.
00:55:29.300
I don't know what that's like, but boy, I bet you it's good.
00:55:31.760
Yeah, you guys see people wearing your jeans that you don't know.
00:55:34.120
It's weird when you're like, hey, can I see your butt?
00:55:37.880
I bet that wasn't weird of my fucking house today, you motherfucker.
00:55:43.920
They have a fucking client list that should be recognized on this fucking podcast.
00:55:51.020
From every NFL locker room, MLB locker room to, where were you a couple weeks ago?
00:56:02.460
You know, we are providing a good service, and people take us with us.
00:56:10.120
You know, Dak Prescott had us out twice this year.
00:56:12.780
The Cowboys won an Oxnard, won for a Christmas gift.
00:56:35.340
You know, Eli Manning was our first, you know, blue check mark.
00:56:41.600
You know, this year for Christmas, you know, he bought the O-line this.
00:56:45.500
You know, and then, you know, he didn't do that for, you know, any publicity.
00:56:53.060
You know, probably glad I'm name-dropping him here.
00:56:55.460
But, you know, he did it because he liked the project, and he wanted to support us.
00:57:02.080
I actually Googled you, and you're kind of, yeah.
00:57:13.080
Yeah, of course, the next question is, do you take credit?
00:57:19.580
I know a guy, and I always got to take a lot of time.
00:57:23.740
I'll buy you a pair just because, as a thank you for doing some work and not being a bitch.
00:57:43.260
Well, it's probably involuntary because you went home and practiced it after I taught you.
00:57:46.640
See, dude, you can't just do a basic arm cross like this.
00:57:52.340
I might be spending a little bit more time in front of the mirror these days.
00:57:58.880
I do, but I need a pair of jeans that are actually going to give me a butt.
00:58:09.540
Kevin, like in year two or three, I would have made you a pant that fits and looks good
00:58:15.280
on Instagram because that's the world we're in right now, right?
00:58:19.000
So we can actually learn this from a business partner of mine that has a small rear end.
00:58:26.260
We can raise them up, and it gives the illusion that you have a better ass than you actually do.
00:58:34.160
It's hand-cut, hand-sewn, raw denim, holland and sherry cotton, how it's made, what it's made.
00:58:44.540
And two main people that buy our jeans, people that are in bad shape or shape they don't desire,
00:58:50.520
let's say that, that you don't want to hide it.
00:58:52.340
All the other people that are in good shape that they want to show it.
00:58:55.060
Y'all are spending 75 days sweating your ass off doing selfies, shit you want to show off.
00:59:06.580
No, but, you know, we have such a different, you know, we have guys that have private jets.
00:59:12.320
We have school teachers that, you know, save up.
00:59:14.980
And this is the reward to, you know, Josh coins this phrase, we are an affordable luxury.
00:59:21.420
You know, and the product lasts for so long that it's, you know, it's not about price.
00:59:28.360
We're proud of our list, of our blue check mark list, but it's just validation for us when we see those guys.
00:59:35.100
They could literally wear anything they want to wear and they have us out.
00:59:38.640
That's such a great testament to you because it is true.
00:59:42.500
I mean, you know, those guys can buy anything, anything, and they choose to buy that.
00:59:50.980
Now, stupid question, but this is men and women, right?
00:59:55.480
For the half of the fucking half of the episode, I was talking about him trying to, you know what I mean?
01:00:04.000
Listen, he's like, I wonder if I push a little harder here if my bicep looks bigger.
01:00:41.500
Like, let's say we got some guys that are interested in using you guys.
01:00:44.720
What would be the best way to get a hold of you?
01:00:55.340
You know, we have several dozen wholesaler accounts all over the country.
01:01:02.480
We do have a storefront in the beautiful Oxford Square.
01:01:06.960
But, man, if you contact us, like, you know, this is the second time I've seen y'all in a week, and y'all ain't that pretty.
01:01:24.240
But, you know, we are not scared to, you know, travel.
01:01:28.040
So, you know, people book corporate events all the time.
01:01:31.400
We do a ton of work with Southern Glaciers and Tito's Vodka because they fly us all over from Pebble Beach to Boca Raton because we're gender-friendly.
01:01:42.780
You know, so corporate gifting has really turned into a huge part of our, you know, because CEOs in, you know, now it's entertainment.
01:01:52.500
And, you know, we spread out the same way we do this, and now it's, you know, it's turned into a thing, if you will, and we do great collaborations.
01:02:02.020
Just people take our product in places that we should never be, you know, so it's been awesome.
01:02:12.420
So, if you want to get a gene, find us on social media.
01:02:18.960
So, people do house, like, trunk shows, you know, five to ten people, like, they do pop-ups in people's houses.
01:02:24.140
Nick, you don't, you're, everybody's already, you don't have to keep selling.
01:02:29.780
Like, dude, they come in, they show, they bring in literally, what, 50 pairs of jeans?
01:02:35.600
And they show you all the fabrics, all the threads.
01:02:40.360
You get to say, I like that, I like this, I like that.
01:02:42.640
And they put it all together for you and measure you, and you get a perfect pair of jeans.
01:02:49.040
So, you know, and we have a lot of clients, we have a 70% rate-by rate, you know, and clients send me pictures of outfits and sports jackets.
01:02:58.080
The only reason it ain't 99 is because the fucking jeans last, they're too good.
01:03:05.360
We've had that problem with First Form before, where we've made shit, like, too big or last too long or work too good to where people don't rebuy it, you know?
01:03:14.900
Well, but, you know, what's great about us is that they always come back because that's the same reason why they're still taking your stuff, because it's a quality product.
01:03:23.340
You know, in this time, people appreciate good work.
01:03:26.260
And so that's a, you know, it's a great time to be in America.
01:03:32.640
So it's just the Southern vibe as you are keeping it real and trying to make a good product.
01:03:36.760
I have to tell you guys that I had a friend in grad school when I was in seminary, and he was from Louisiana.
01:03:40.580
And I was asking him about his state, and he's like, well, Vaughn, we're a pretty poor state.
01:03:48.320
And I said, well, what are you proud of most about your state?
01:03:50.620
And he goes, well, our state motto, at least we're not Mississippi.
01:03:59.920
He said the state motto of Louisiana is at least calling you ugly.
01:04:02.520
You know, it's like, you know, the state of Mississippi is, you know, is very collective from top to bottom, I guess you would say.
01:04:09.200
But, you know, north of Mississippi is a beautiful place.
01:04:11.560
You know, especially in Oxford, where I'm from, it's a wealthy, educated, liberal Southerners.
01:04:19.480
You know, you can't say that about a lot of places, Charleston, Savannah.
01:04:23.140
So, but you know what I love about Mississippi is that the culture is still intact.
01:04:29.600
You know, people have forgot, please and thank you.
01:04:36.900
You know, I'm like, damn, didn't nobody teach you nothing?
01:04:39.800
You know, and that's one thing I'll say about Mississippi.
01:04:42.220
You know, you know, our greatest resource is the people.
01:04:45.420
You know, it's not a bunch of strip malls and chain.
01:04:49.560
No, I'm going to stand up for Mississippi shit.
01:04:57.920
Well, the other thing he said about Mississippi was they redshirt beauty queens.
01:05:07.200
Meaning, the women at Ole Miss are so plentiful.
01:05:10.380
The beautiful women are so plentiful that they redshirt them.
01:05:19.620
And I can prove why Oxford Mississippi has more beautiful women than anywhere.
01:05:24.680
It's like, he had a lot of game when he had hair, you know.
01:05:33.520
But back-to-back Miss Americas in 1959 and 1960 were from the campus of Ole Miss.
01:05:39.940
So, every woman in the world that wanted their baby girl to be Miss America sent them down
01:05:47.040
Because you cum, you get stuck, but it's comfortable.
01:05:56.900
I heard something completely different than a velvet ditch.
01:06:04.200
That's why we do have a tailor shop on the square, and we're making a high-end.
01:06:08.980
You know, it takes five or six weeks to get our jean in normally.
01:06:13.240
Thanks for busting me out and making a ton of people mad.
01:06:15.700
But, no, I mean, you know, we couldn't open up.
01:06:20.500
I had an event the next day that I wanted to wear the pants at, and you made it happen.
01:06:28.960
So, I know that is not normal, guys, like, ever.
01:06:41.240
Wright Thompson from ESPN, the gardening gun editor.
01:06:48.900
Now you're trying to sell us, like, hey, do you want to come on down?
01:06:58.940
Isn't it great when somebody is really into where they live, though?
01:07:03.660
You would be, too, if you didn't live 400 miles away from where everything else is.
01:07:16.580
This motherfucker's like, oh, I don't like St. Louis.
01:07:23.180
So, anyway, guys, first off, I love what you're doing, both of you guys.
01:07:35.740
Man, this is what I love about what you guys are doing, and it's like down to the core American.
01:07:43.860
I love hearing the stories of real products being created and sold.
01:07:49.540
You know, the term entrepreneur has become a term for somebody selling a program on how to get rich.
01:07:55.720
And to have a couple guys on that are in the grind, doing it, kicking ass, and having a good time, they're good people, man.
01:08:08.280
Guys, check out BlueDelta.com and check these guys out because I can guarantee you, you will not have a better customer experience.
01:08:15.960
And you know that I don't say that or give that kind of compliment out lightly.
01:08:23.480
And, you know, do what you can to support them because they make awesome stuff.
01:08:37.600
Tag Vaughn and Vaughn will buy you a couple pair.
01:08:46.780
As long as you know how to spell my name, which everybody doesn't.
01:08:57.320
And I'll pick two people to send these guys to and get you fitted.
01:09:14.880
And this one, you get a little extra prize for, which is you get to enter into maybe
01:09:20.220
Maybe you get to meet these guys and have them come out and fit you.