REAL AF with Andy Frisella - DENIM DOMINATORS： The Extraordinary Story of Blue Delta Jeans, with Andy Frisella - MFCEO302

00:00:00.400 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.

00:00:04.880 Without me, my family wouldn't have food. Anybody go against me gotta lose.

00:00:12.260 What is up, guys? You're listening to the MFCEO Project. I'm Andy, I'm your host, and I am the motherfucking CEO.

00:00:19.320 Guys, today, we've got the full crew, and when I say full crew, I mean 99.7% crew 0.97

00:00:26.560 because my man Tyler is not wearing his salmon shorts.

00:00:30.000 Which, you know, means that it will be a mediocre episode.

00:00:33.340 Because it's only a great episode when he wears his shorts.

00:00:36.000 Sorry, bro.

00:00:37.200 Yeah, well, you're fired for the 30th time.

00:00:40.700 How many times have we fired him, Sal?

00:00:42.120 I would say 300.

00:00:43.100 Officially once.

00:00:44.740 30 was like being really nice.

00:00:45.980 What are we good, once a month for Tyler?

00:00:48.980 About once every six weeks.

00:00:50.280 Yeah, I would say six weeks is a nice standard role.

00:00:52.340 You've been here how long? We can do the math.

00:00:54.080 Eight years.

00:00:54.760 There you go. Do the math. Somewhere in that ballpark.

00:00:56.920 But, dude, the thing is, bro, is to not get fired, you've got to rock the salmon shorts.

00:01:01.280 At least one out of every three days.

00:01:04.760 That should be the rule.

00:01:05.300 I'll put it on my calendar.

00:01:06.240 All right. 0.99

00:01:06.620 That's how you get shit done. 0.99

00:01:07.980 As always, when we have the full crew, I'm joined by my swole, beastly, pastor of disaster, 0.99

00:01:16.460 doctor, Dr. Swoller, Vaughn Diesel, Vaughn the Impaler, DJ, DJ God.

00:01:26.220 What's up, dude?

00:01:27.040 We are one week away from what will be one of my most terrifying moments in my life. 0.99

00:01:32.820 You're actually going to have sex? 0.89

00:01:35.320 Hey, you know I've done that at least three times. 0.93

00:01:37.700 I don't know.

00:01:38.740 There's ways around it.

00:01:39.600 I know you've got three kids.

00:01:41.760 I'm just trying to figure out if they're actually yours.

00:01:44.120 No, man.

00:01:44.740 I'm posting.

00:01:45.720 I committed to this in the Arte Syndicate, so I'm posting a picture of me without a shirt.

00:01:50.200 Dude, you're looking good.

00:01:51.300 I wouldn't be worried about that.

00:01:52.520 Thanks, man, but I am so freaking.

00:01:54.040 Bro, listen.

00:01:54.700 Like, this is so completely out of my comfort zone.

00:01:56.720 I'm going to tell you what, dude. 0.99

00:01:58.200 No bullshit.

00:01:59.300 Like, I've always teased you, and you know I love you, and that's why I tease you. 0.92

00:02:03.320 But, like, bro, I mean, even Sal and I have talked about it. 0.91

00:02:06.820 We're fucking proud of you, man. 0.91

00:02:07.860 Thanks, man. 1.00

00:02:08.240 Like, you're kicking ass. 1.00

00:02:09.240 And, like, dude, that shit ain't easy. 1.00

00:02:10.880 Well, I'm just getting started, because I want to look like Jarrett or some of those 0.99

00:02:15.960 dudes, you know?

00:02:16.600 I was talking to him, too.

00:02:18.460 I don't know if you're going to go there.

00:02:20.140 You know what, though?

00:02:20.940 I think he could do it.

00:02:21.780 No, I know.

00:02:22.980 Jarrett's kind of an anomaly.

00:02:24.140 You mean like Jarrett Bond?

00:02:24.500 No, I can't do it.

00:02:25.540 I mean, realistically, a 45-year-old man is not going to look like Jarrett Bond.

00:02:27.480 Yeah, you can, dude.

00:02:27.960 It just takes time.

00:02:29.040 That's what you call 10Xing your goal.

00:02:30.560 Well, yeah, that's true.

00:02:31.420 You'll get it.

00:02:31.860 That's true.

00:02:32.240 But, dude, you just gave him, what, 12 nicknames?

00:02:35.340 13 nicknames?

00:02:36.060 Oh, we've got it.

00:02:36.740 I mean, I've got way more.

00:02:37.720 So, he has a confessional, because he came to me yesterday.

00:02:40.080 We're out in the thing talking.

00:02:40.860 He's like, you know, I'd really like to be known for the pastor of Boom. 0.99

00:02:46.220 Like, Vaughn, you have 30 fucking nicknames. 0.99

00:02:48.400 You want one more? 0.99

00:02:49.840 Dude, but the thing about-

00:02:50.860 Pastor Boom.

00:02:51.140 I like it.

00:02:51.660 What people don't realize is that Vaughn makes up his own nicknames.

00:02:55.200 But then I tell people, and then they say it.

00:02:57.360 Yeah.

00:02:57.700 So, hey, you know what, dude?

00:02:59.580 You know what?

00:03:00.240 Although, speaking of nicknames, the one that we were talking about the other day for you,

00:03:05.000 have we gone public about it?

00:03:06.840 Which one?

00:03:07.540 The Apocalypse.

00:03:08.440 Oh, The Apocalypse.

00:03:09.320 I like it.

00:03:09.760 Yeah, I do, too.

00:03:10.460 I like it.

00:03:10.900 Dude, Dave Sparks from Heavy D made me a-

00:03:13.640 So, I saw him on Monster Jam.

00:03:16.620 Yeah.

00:03:16.760 And, like, dude, he's got the coolest monster truck ever.

00:03:18.880 Like, the Brodozer.

00:03:19.780 Yeah.

00:03:19.920 It's the first diesel monster truck. 0.98

00:03:21.840 It's fucking awesome. 0.99

00:03:23.040 Rolls a lot of coal. 0.97

00:03:24.020 Yeah.

00:03:24.500 Yeah.

00:03:24.660 All kinds of coal.

00:03:26.080 And, dude, they had their jerseys, right?

00:03:28.580 And, like, his said Heavy D on the back.

00:03:30.460 And then Diesel Dave said Diesel Dave.

00:03:32.260 And I'm like, bro, I got to get one.

00:03:34.000 He's like, cool, I got you. 0.96

00:03:35.540 First of all, let's talk about how fucking good of a dude that guy is. 0.74

00:03:38.580 Yeah, awesome. 0.96

00:03:39.140 Like, we both spoke at his Heavy D Summit here last weekend.

00:03:43.700 First of all, great event. 0.99

00:03:45.420 Those are my favorite kind of events because they're small, intimate, and you can actually learn shit. 0.97

00:03:51.960 But I liked his bag. 0.96

00:03:55.540 This is the kind of dude Dave is.

00:03:58.020 I liked his bag.

00:03:59.140 I'm like, dude, where'd you get that bag?

00:04:00.980 And, like, I text him because he was doing something.

00:04:03.640 We were in the same building.

00:04:04.560 I said, hey, man.

00:04:05.120 I shot him a picture of his bag.

00:04:06.500 I said, dude, I want that bag.

00:04:07.980 Text me a picture of it.

00:04:09.380 Or text me the link.

00:04:10.300 I'm going to buy it.

00:04:11.260 Text me back.

00:04:11.860 He's like, I sent two to your headquarters.

00:04:14.140 It'll be there Monday. 1.00

00:04:15.420 And I'm like, you fucker. 1.00

00:04:17.040 But, like, that's the kind of dude he is. 1.00

00:04:18.680 You know what I'm saying? 0.99

00:04:19.340 He's just a great fucking guy. 0.99

00:04:21.400 I was just talking to him right before the show, dude. 0.99

00:04:23.140 I think we're going to buy fucking houses next to each other in Florida. 0.99

00:04:26.120 Like, that's going to be the plan. 1.00

00:04:27.340 You're a good neighbor.

00:04:28.000 Oh, my God.

00:04:28.560 We'd have so much fun. 1.00

00:04:29.740 Yeah, well, he's got some pretty good talent to fuck with us, too. 0.99

00:04:32.860 But he'd have his hands full. 0.98

00:04:34.880 Dude, he's the guy that we've met over the years that I would say is closest like us.

00:04:41.080 There's some genius.

00:04:42.000 You know what I'm saying?

00:04:42.620 Yeah.

00:04:43.480 He's like our Mormon brother.

00:04:44.740 Like, maybe we came out of the multiple-wife Mormon. 0.97

00:04:49.680 I don't know.

00:04:50.100 You never know. 0.99

00:04:50.460 There's some fucking connected DNA there. 0.99

00:04:51.680 You never know. 1.00

00:04:52.020 Shawnee Town.

00:04:52.600 You never know.

00:04:53.380 Yeah.

00:04:53.720 You know?

00:04:54.580 How cool would it be?

00:04:55.500 Hold on.

00:04:55.760 You didn't finish the apocalypse.

00:04:56.980 What is the apocalypse?

00:04:57.700 I didn't.

00:04:58.140 Yeah.

00:04:58.520 Oh, dude.

00:04:59.220 You got to finish.

00:04:59.720 You got to close, bro.

00:05:01.160 I can't really tell the real story about how that name came about.

00:05:05.380 Right now, I'm getting death eyes. 1.00

00:05:06.560 Like, fuck. 1.00

00:05:07.060 Fuck. 1.00

00:05:07.400 Shut the fuck up. 1.00

00:05:07.880 Yeah. 1.00

00:05:08.100 I can't really tell that story.

00:05:09.400 I mean, I guess I could.

00:05:11.800 For another time.

00:05:12.800 Yeah.

00:05:12.900 But here's the thing.

00:05:15.960 How much money would you pay to see Diesel Dave and Heavy D in the button-down white Mormon 0.98

00:05:22.220 shirts going door-to-door to people's houses?

00:05:24.000 I bet they had to do it.

00:05:25.380 I would pay.

00:05:25.920 No, but now.

00:05:27.220 It would be an unbelievable video.

00:05:28.000 You know what?

00:05:28.320 I'll be honest, dude. 0.99

00:05:29.360 Those guys are good fucking guys. 0.99

00:05:30.940 I know they are. 0.99

00:05:31.940 But I mean.

00:05:33.420 Dude, you know what I like about them, too?

00:05:35.640 Is I ask them about their religion and stuff, because I don't know much about being Mormon.

00:05:41.840 And they don't push it or say anything.

00:05:44.060 They're like, oh, this is what you do.

00:05:45.340 It's no big deal.

00:05:46.120 Like, it's just cool.

00:05:47.440 You know what I mean?

00:05:47.820 I still think they'd be totally B.A. walking up in those button-down shirts with their beards

00:05:52.620 and their tats.

00:05:54.240 Yeah.

00:05:54.560 Speaking of beard.

00:05:54.820 There'd probably be a lot of wives that would take them in. 1.00

00:05:56.940 Oh, I guarantee it. 1.00

00:05:58.560 Especially Diesel Dave with those fucking calves. 1.00

00:06:00.720 Yeah. 1.00

00:06:01.160 Jesus Christ, man.

00:06:02.640 See, he must be related, too, dude.

00:06:04.160 Yeah.

00:06:04.520 Because he's got Frisella calves.

00:06:05.780 I'm just saying.

00:06:06.400 Yeah.

00:06:06.720 We could brand that.

00:06:07.500 Yeah, we could.

00:06:08.120 Frisella calves.

00:06:08.740 Isn't that your theory?

00:06:10.060 If we had a restaurant, a set of chicken wings, it'd be Frisella calves. 0.99

00:06:12.480 Yeah.

00:06:12.720 And it'd be like the primest steak ever.

00:06:14.640 I thought your theory was that you had to be fat.

00:06:16.100 And you know what the longest steak would be called?

00:06:21.240 The longest, biggest steak?

00:06:22.400 The tube steak.

00:06:22.960 No, it'd be called the apocalypse. 1.00

00:06:25.260 So connect the fucking dots. 1.00

00:06:28.640 All right. 0.99

00:06:29.420 So speaking of fucking epic beards, and I'm not talking about my own, we have some awesome 0.99

00:06:36.180 guests here, and unfortunately, we don't have enough mics, so they're going to have to share 0.99

00:06:39.340 a mic, and they'll be chiming back in.

00:06:40.400 But we have a guy who Sal and I both recently met, and both were like, this guy would be

00:06:47.260 awesome for the podcast.

00:06:48.880 And I'm pretty sure you probably don't know who he is, but you are going to know who he

00:06:53.980 is after the show.

00:06:55.160 Also, I was introduced to this man and his company from a friend of ours, Mike the Boot

00:07:02.620 Guy.

00:07:03.320 Okay?

00:07:03.620 So Mike the Boot Guy, Mike Ray, what his business is, like Sal and I and the guys here, we're

00:07:11.440 all into cowboy boots. 0.99

00:07:12.540 We're from fucking Missouri, guys. 1.00

00:07:14.160 Like, we're into shit kickers and big trucks, and if you think it's because we got little 1.00

00:07:17.240 dicks, you didn't listen to the apocalypse story. 1.00

00:07:19.860 All right? 0.99

00:07:20.340 So let's be fucking real. 0.99

00:07:21.740 And even if we had little dicks, we got big trucks. 0.99

00:07:23.440 Yeah, right. 0.97

00:07:24.800 And badass boots.

00:07:25.760 That's right.

00:07:26.700 So we're walking around here, big trucks, little dicks, and badass boots, but that's 0.90

00:07:30.320 fine with us. 0.92

00:07:31.620 Judge us.

00:07:32.360 Yeah.

00:07:33.040 But Mike makes our custom Lucchese boots, and he does it for all the Major League Baseball,

00:07:37.940 the NFL.

00:07:38.720 He goes in, he sizes you, and you get to custom design your boots.

00:07:42.180 It's an amazing experience.

00:07:44.540 The boots really aren't any more expensive than what you would buy from the shelf, and you

00:07:50.020 get to make them exactly how you want, which is really cool.

00:07:52.280 So this winter, Sal put together an awesome gift for all of our employees who had been

00:07:57.640 here for five years or more to get them a custom pair of Lucchese boots.

00:08:01.360 And these are like, you know, $1,000 to $4,000 pair of boots, depending on what they pick.

00:08:06.540 But they were allowed to pick anything they wanted, and it was just an amazing experience.

00:08:11.160 And if you own a company, Mike is, what's his Instagram?

00:08:17.740 Look it up real quick.

00:08:18.260 Mike the Boot Guy.

00:08:18.600 Mike the Boot Guy.

00:08:19.280 Sure.

00:08:19.780 Let me look.

00:08:20.180 Check out Mike the Boot Guy, because he's a tremendous dude, and it's an amazing experience

00:08:24.560 for your company.

00:08:25.740 And I don't plug people on here very often in their businesses.

00:08:28.140 But the reason that I'm plugging him and that we're going to talk to my friends here in

00:08:34.080 just a second is because they embody what service in business is supposed to be, and also what

00:08:41.880 it means to start something from a literal concept and build it into a real business. 0.99

00:08:47.000 We hear from all these motherfuckers all the time, right, that are out there on Instagram 0.99

00:08:51.140 and have a trillion followers. 0.99

00:08:53.320 But dude, the truth is, is that real entrepreneurship is happening.

00:08:57.200 It's happening. 1.00

00:08:57.880 Fuck, dude. 1.00

00:08:58.460 I sound like Marissa there. 1.00

00:09:00.540 What the fuck? 1.00

00:09:03.700 Damn, Marissa. 1.00

00:09:04.660 You were on a good roll, though. 1.00

00:09:06.000 I know.

00:09:06.520 But real entrepreneurship is happening underneath the radar. 0.90

00:09:10.680 And I want to work to bring more of the real fucking stories to the light.

00:09:14.880 And dude, there is not a more real story than what you're going to hear today about what 0.87

00:09:19.860 it means to build something from the ground up.

00:09:22.980 And Mike introduced us to Nick and Josh, who own Blue Delta Jeans Company, okay?

00:09:30.100 And what Blue Delta does is they make the world's best jeans. 0.97

00:09:35.560 And I can tell you I thought that was bullshit because I got some pretty fucking nice pair of 0.99

00:09:41.040 jeans. 0.99

00:09:41.940 But Mike brought in Nick just last week.

00:09:45.700 Yeah.

00:09:46.080 Just last week I met this man.

00:09:47.680 And he sized us. 0.99

00:09:50.960 We had jeans the next fucking day. 0.99

00:09:53.280 No, two days later. 0.99

00:09:54.320 Two days later.

00:09:54.860 Two days later.

00:09:55.380 Wednesday to Friday.

00:09:55.840 And the only reason we didn't have them the next day was because it was past shipping

00:09:58.360 deadline.

00:09:59.100 We had custom made jeans.

00:10:01.740 We got fitted on a Wednesday. 0.99

00:10:03.360 On Friday we fucking had them. 0.98

00:10:05.120 And let me tell you, dude, they were badass. 0.99

00:10:07.400 Like the baddest, baddest ass jeans that you could ever get.

00:10:11.280 So that's cool.

00:10:12.840 The product's amazing, but the service aspect and what these guys, both of them, Mike, the

00:10:19.860 boot guy and Blue Delta Jeans represent is the pinnacle of what customer experience should

00:10:26.960 be.

00:10:27.660 And so right away after we got done with getting fitted, I told Nick, I said, bro, you got

00:10:32.780 to be on the podcast.

00:10:33.620 And so that's why you're here.

00:10:35.000 So welcome, man.

00:10:36.520 One hell of an intro.

00:10:37.800 So thank you.

00:10:38.280 Yeah, it's the truth.

00:10:39.140 Hey, no pressure.

00:10:40.100 And when you talk on the show, pull the mic up close.

00:10:42.620 Yeah.

00:10:42.860 Yes.

00:10:43.260 There you go.

00:10:43.920 And first thing first, normal weight is not one day because y'all aren't Andy and Sal.

00:10:48.700 I just wanted to say that. 0.91

00:10:50.340 So let's clear some shit up on the front end. 0.98

00:10:52.660 Yeah. 0.97

00:10:53.720 So thank you for having us on, man.

00:10:55.620 You know, thank you for supporting the small guys.

00:10:57.480 You know, we're still a small company.

00:10:59.460 You know, we're still hustling.

00:11:00.140 Nice to meet good people, you know, and you know it quick.

00:11:05.440 So right.

00:11:06.020 Thanks for having us on.

00:11:06.680 Well, dude, look, man.

00:11:10.200 I would be doing you a disservice.

00:11:11.720 I would be doing people a disservice by not allowing you to tell your story.

00:11:15.360 So let's talk about let's just start from the beginning, dude.

00:11:19.880 Like, where did this come from and how did you start?

00:11:23.540 Because it's an amazing story.

00:11:25.680 Well, that actually, you guys can both jump in and chime in.

00:11:29.060 So Josh, our CEO, it was actually Josh's idea.

00:11:33.160 So you can go ahead and let's back up one.

00:11:37.440 I'm Nick Weaver.

00:11:38.420 He's Josh West.

00:11:39.260 So we've been friends since we were 10 years old.

00:11:41.820 West and Weaver, so our teachers were lazy, did, you know, seating charts alphabetically.

00:11:46.780 So he always sat right behind me.

00:11:49.140 Right. 0.98

00:11:49.220 So if you would have fucking told me he would have been my business partner in high school, 0.99

00:11:52.220 I'd be like, what did I do wrong? 0.99

00:11:53.380 Yeah. 0.96

00:11:54.380 He sucked at geometry. 0.96

00:11:55.960 He was so bad. 0.96

00:11:58.780 Likewise, I didn't know I'd end up with Nick every day looking at him in the eyeballs.

00:12:03.000 But North Mississippi is furniture mecca.

00:12:06.860 I mean, there's a ton of manufacturing that happens in North Mississippi.

00:12:11.680 About the time of the recession, a lot of that was going overseas.

00:12:16.620 And I just noticed a talent pool that was not anywhere else in the country, really, and that's talented seamstresses. 0.98

00:12:24.780 And so long story short, I backed into the jeans saying, how could I use this talent that we have in North Mississippi to create an awesome product?

00:12:34.080 And it doesn't get cooler to me than custom denim.

00:12:37.160 And so we built the product.

00:12:39.260 I went to Nick.

00:12:39.800 I needed somebody to sell.

00:12:40.940 If you can't tell, Nick's the salesman of the bunch.

00:12:43.640 So I went and found Nick.

00:12:45.520 We were both back home, both successful and wanting to do something on our own.

00:12:50.160 And we started building the plan from there.

00:12:52.640 We bought 10 run-down sewing machines from an old garment factory in Memphis.

00:12:58.380 We moved them back to North Mississippi. 0.95

00:12:59.900 We hired one seamstress and started in my grandfather's welding shop that he let us borrow. 0.98

00:13:05.680 That's fucking awesome, dude. 0.95

00:13:06.640 So major beginnings. 0.72

00:13:07.700 So in the beginning, you know, and when we found the machines, what do you do?

00:13:11.840 You call your cousins.

00:13:13.000 I got a 16-foot trailer, right?

00:13:14.400 So we strapped down these machines.

00:13:15.900 We tore up half the crap on the way back to the highway because we never transported sewing machines.

00:13:20.320 Yeah. 0.60

00:13:20.540 And his dad and uncle are welders, Joe and Tim.

00:13:26.000 And they were like, well, y'all boys aren't going to produce enough electricity to even matter. 0.99

00:13:31.800 You know, after a couple years, they weren't saying that shit. 1.00

00:13:35.640 Right. 1.00

00:13:36.160 No shit. 0.99

00:13:36.960 But, you know, we plugged up, you know, 10 sewing machines. 0.99

00:13:42.480 Josh has three degrees.

00:13:44.040 I have one.

00:13:44.700 But we graduated the same year.

00:13:46.000 So, you know, I had a better time.

00:13:50.140 Yeah.

00:13:50.600 So, like, you know, I always keep playing with my wife.

00:13:52.760 You know, I'm six years older than her, but we graduated college the same year.

00:13:55.420 But what we did, we, you know, we hooked up the machines.

00:14:01.000 We plugged them in.

00:14:01.840 And, you know, we didn't do, we didn't change the electricity circuit board. 0.99

00:14:04.560 You know, shit you don't think about, you know, we're going to make blue jeans. 0.98

00:14:07.260 You know, there's not, and there's no electrician. 1.00

00:14:09.280 We turned it on.

00:14:10.100 It looked like Fourth of July.

00:14:11.260 Yeah.

00:14:11.560 I'm talking about sparks flying everywhere.

00:14:13.660 You know, the bathroom was literally an outhouse.

00:14:15.820 It was his granddaddy's wrecker office from 75 or whatever.

00:14:20.700 I mean, you had to have a flashlight and a gun to go to the bathroom.

00:14:25.700 So, you know, and then, you know, we're, you know, there.

00:14:29.140 I'm picturing the kind of place that, like, you're going to walk in and you're going to see, like, a snake in the toilet.

00:14:33.120 No, this is where they filmed Saw.

00:14:35.060 Yeah, right. 1.00

00:14:36.100 No shit, dude. 0.99

00:14:37.460 When y'all come down for a break. 1.00

00:14:38.380 That motherfucker come across, like, you come around the corner, the little jigsaw dude. 1.00

00:14:41.920 We're ready to play a game. 1.00

00:14:43.360 You want a game? 1.00

00:14:44.080 We're going to make some fucking jeans. 0.99

00:14:46.780 When y'all come down, we'll go stop by Mama Vi's house, and we'll go look in the backyard, and we'll show you where we're starting. 0.99

00:14:53.260 Oh, I'm coming down, bro.

00:14:54.520 So we had to keep, you know, pictures off the internet, addresses off, and people still track us down.

00:14:58.860 You know, we didn't have a central AC or heat, so we had one of the roller diesels, so you had to get it close to Miss Sarah, but not too damn close. 0.86

00:15:06.340 You want to set her on fire, you know? 0.98

00:15:07.560 Well, then his dad got, you know, tired of us not paying rent, so they moved James, and the next door started painting cars. 0.99

00:15:14.980 So we, what we didn't do, and we were only making five jeans a fucking week, and that was hard to do. 0.89

00:15:21.120 Yeah. 0.84

00:15:21.380 We didn't close off.

00:15:22.160 You guys were making them yourselves.

00:15:23.340 Oh, yeah.

00:15:23.900 We had one seamstress. 1.00

00:15:25.220 Yeah.

00:15:25.800 Yeah, we had one part-time seamstress. 1.00

00:15:28.180 You can only convince one person to come into that hellhole.

00:15:30.360 Yeah, exactly. 1.00

00:15:31.140 Fucking sew some shit. 1.00

00:15:31.940 We only interviewed two people. 1.00

00:15:33.600 The first person called us stupid and said, this will never work, because she knew how much we didn't know about blue jeans. 0.98

00:15:39.960 And she was 100% correct. 0.99

00:15:41.640 We did not know anything about blue jeans.

00:15:43.180 But our second hire had started sewing pants in 1968.

00:15:49.140 You know, her first garment that she sewed was a flower sack dress. 0.65

00:15:53.180 You know, and for people not in the South or, you know, very poor, back in the day, especially after the Great Depression,

00:15:59.360 flower companies realized that poor people were making clothes out of flower sacks, so they started putting patterns on the sack.

00:16:04.500 So she started sewing blue jeans in Mississippi in 1968 with a buddy, and then there was one independent contract sower of the 501s.

00:16:16.840 So Levi's owned all their plants, but they let one guy from North Mississippi, Bo Gibbons, start up Lucky Star, and they only made 501s.

00:16:26.180 So when we put the band back together, we have a plethora of old 501 seamstress. 0.99

00:16:31.240 So they taught us how to make product.

00:16:33.080 But, you know, and it created a really good atmosphere and chemistry between our workers and the owners, if you will.

00:16:40.220 Now, the owners slash the shipping department, the cutting department, the sales department, you know, it was me and him and, you know, one seamstress at a time.

00:16:48.420 So, you know, we started there.

00:16:51.020 You know, it would flood.

00:16:52.580 You know, we had a shop vac.

00:16:54.180 You know, when it rained, you knew you had to go get the shop vac and, you know, Sarah's sewing in an inch of water, which is not probably up to code.

00:17:01.100 And we've moved three times since then, but Sarah's still with us.

00:17:04.480 Her daughter works for us and her granddaughter works for us.

00:17:06.880 That's awesome.

00:17:07.420 So you got three generations of sewing right there.

00:17:09.240 That's cool.

00:17:09.940 So she made a believer out of everybody.

00:17:11.540 Absolutely.

00:17:12.040 Yeah.

00:17:12.360 Probably getting ahead.

00:17:13.360 But at some point you got to talk about like, how are you going to, you know, I mean, obviously these are very highly skilled craftspeople, you know?

00:17:20.600 So like.

00:17:21.440 How are you going to scale that?

00:17:22.200 How are you going to scale that?

00:17:22.920 How are you going to, how are you going to, how do they teach other people?

00:17:26.920 You know?

00:17:28.020 Yeah.

00:17:28.420 So.

00:17:28.840 On this bald head, right.

00:17:30.300 Yeah.

00:17:30.700 So scaling, you know, as soon as we started making money and, you know, had some money, I wanted to automatically double our manufacturer.

00:17:37.320 Hey, let's hire more seamstress, make more pants. 1.00

00:17:39.260 Josh is smarter than he looks.

00:17:42.260 He, you know, he made everybody go through the Toyota lean process and that was a game changer.

00:17:47.080 And you can, yeah, so, you know, the, the business model is built on, we have about 3000 trained seamstress in a 30 mile radius of our factory. 0.58

00:17:56.660 So we're not really worried about running out of people.

00:17:59.600 We're worried about those people aging out.

00:18:01.140 So we just got to keep training new people, which we're doing.

00:18:03.720 We're training younger people, but we've got a great talent pool and we're built.

00:18:07.820 We're able to pick the, the best fruit off the tree because the furniture factory is tough work.

00:18:14.220 It's hot.

00:18:15.060 There's a lot of people.

00:18:15.960 They come work for us.

00:18:17.320 We treat them like family and it's air conditioned and it's a great work and better quality of life.

00:18:21.960 It's a great, it's a great move for them.

00:18:23.820 So we get to pick the best of the best and bring them over to us.

00:18:26.880 So, um, the labor pool really creates the business because we have hundreds of years of experience in a seven year old company.

00:18:35.560 How'd you guys come up with the name Blue Delta?

00:18:37.440 I mean, I think I know, but it's, it's a good name. 0.90

00:18:40.120 Josh's first idea was Josh G's, which sucked. 0.56

00:18:42.500 But, uh, so, uh, I'm from the Mississippi Delta. 0.89

00:18:47.260 Yeah.

00:18:47.460 You know, my, my dad's first one not born on a plantation in the Mississippi, like, you know, in the Mississippi Delta in the last hundred years.

00:18:53.580 Um, Josh is Mr. Delta state.

00:18:56.440 If you didn't know, I mean, you are in the presence of greatness here.

00:19:00.860 Touchdown on the Delta blue.

00:19:02.660 I think what was awesome rain and I, and I think something that we should talk about is, is talking about the stories, you know, Nick, Nick is funnier than hell.

00:19:10.440 Like this is the thing we were getting fitted for jeans.

00:19:12.160 And I mean, literally at Andrew and I laughing our asses off, we started talking about, you know, all the glorious things. 0.99

00:19:17.880 But in reality, like the funny is all the shit things you had to do, including your fucking rental company for driving students from, for parking for Ole Miss. 0.99

00:19:26.420 And then you, dude, you got to talk about the cleaning the carpets. 0.99

00:19:28.340 Like you got to get in on this.

00:19:29.580 Right.

00:19:29.720 Right.

00:19:30.020 So that's one thing that, uh, I am, uh, I guess I'd say proud is okay.

00:19:35.300 Word to say, right.

00:19:36.000 Yeah.

00:19:36.280 You know, I think it's still okay to be proud in America right now.

00:19:39.560 Right.

00:19:40.220 I mean, maybe not, but if they don't like it, if they don't like it, you know, whatever.

00:19:43.620 Yeah.

00:19:43.740 Most people in America are proud of things they shouldn't be proud of. 1.00

00:19:46.120 No shit. 0.98

00:19:47.320 Well, one thing that, you know, I'm, you know, Josh and me have been friends since we were 10, you know, me and Josh do different things on Friday nights and Sunday mornings, probably. 0.99

00:19:56.420 Uh, but, uh, but we have the same vision, you know, um, uh, I was working for a software company and, uh, the jeans started getting a little traction.

00:20:04.500 So they, you know, they gave me the alternative to this or the, you know, or your job, you know, and not a lot of people in Mississippi, you know, you know, you are making the, making the money I was at the time.

00:20:16.780 So it was kind of a decision.

00:20:18.360 So I did the, uh, I, uh, you know, I chose the blue jeans.

00:20:21.760 I did an abrupt leave and I didn't have any money.

00:20:24.700 You know, I, you know, I didn't have any kids at the time.

00:20:27.160 Maybe they and my wife were just dating.

00:20:29.960 Um, but, uh, and, uh, she was a property manager and, uh, she was bitching about the cleaning company. 1.00

00:20:35.260 I was like, well, how much would you pay in these cleaners?

00:20:36.720 And they're like $60,000 a year.

00:20:38.320 I was like, all right, well, we have a cleaning company now.

00:20:40.800 You know, Oxford cleaning company, LLC, you know, uh, and, um, so in, uh, in, in, in the first job that we got was these international student housing. 0.93

00:20:51.920 And let me tell you, international student housing makes our fucking outhouse look like, I mean, the Taj Mahal. 1.00

00:20:58.740 I mean, these kids, you know, are not coming from the best situations. 0.98

00:21:01.720 You know, they're not used to being able to take trash literally out of the apartment.

00:21:05.420 You know, they don't know how to flush toilet. 0.91

00:21:07.320 They don't know what a shower curtain is. 0.68

00:21:08.720 They're taking showers. 0.74

00:21:09.520 They're rotting.

00:21:09.920 I mean, it's horrible.

00:21:10.660 So I went to, you know, we went to Ole Miss.

00:21:12.860 We said, Hey, listen, we will clean every apartment for $15, you know, for each week.

00:21:17.480 And that ended up being like an $1,800 a week, you know, profit, which is bam.

00:21:21.220 Okay.

00:21:21.600 Now we've got cashflow.

00:21:23.260 Well, uh, what international students don't have is cars and, uh, they, uh, Ole Miss football parking is not the best.

00:21:30.060 So we went to the apartment complex and said, Hey, listen, we will provide the security, which was me and Josh and my brother, Big John, you know, you know, and, uh, you know, you know, I'm you, uh,

00:21:40.400 Big John's Andy. 0.99

00:21:41.280 So he kicks, so he kicks your ass all the time. 1.00

00:21:43.100 Yeah. 1.00

00:21:43.300 Yeah.

00:21:43.480 Yeah.

00:21:43.700 Yeah.

00:21:43.860 That's right.

00:21:44.320 Yeah.

00:21:44.520 That's where I was going with that.

00:21:45.600 You cut me off.

00:21:46.640 Yeah.

00:21:46.920 You're the office champ too.

00:21:47.960 My man.

00:21:48.320 Yeah.

00:21:48.720 Yeah.

00:21:49.080 Yeah.

00:21:49.560 Yeah.

00:21:49.640 Yeah.

00:21:49.840 Yeah.

00:21:50.100 I'm not the office champ with Big John.

00:21:51.800 No, no.

00:21:52.200 I got a crooked job.

00:21:52.940 Look at them, but, um, see, Nick's smarter than you sound. 0.99

00:21:56.680 That's fucking clear. 0.98

00:21:57.640 I don't know that that's a compliment. 0.96

00:22:00.740 So, uh, we, you know, we convinced them that we will provide the security and a, uh, and a, uh, and a benefit to the residents.

00:22:09.360 Cause we will manage and make sure their residents have parking. 0.98

00:22:12.460 So we ran the, we ran the shuttle.

00:22:15.440 Well, when we would go rent the vans, we told them it was for games and what we were doing with them.

00:22:19.940 And they're like, well, you can't use them for a business and make money, uh, because you can't charge for a ride and our insurance doesn't cover it.

00:22:26.460 So we said, okay, good.

00:22:27.800 $20 a parking spot, free rides.

00:22:31.060 So, uh, so enterprise insurance covered the two vans.

00:22:34.580 We went to one day signs in Oxford.

00:22:36.360 We printed up the signs and in six days, I think we cleared $36,000 in cash.

00:22:41.000 We of course paid our taxes.

00:22:42.540 Of course.

00:22:43.420 On every dollar, you know, uh, but that was how, you know, and, you know, you know, you know, you know, you know, most people, 0.98

00:22:49.940 business owners are trying to forecast six months, nine months later, you can't even plan a fucking vacation. 0.88

00:22:54.540 Why are you trying to plan next week? 0.98

00:22:55.920 You know, feel the ground ball hit to you.

00:22:57.740 Right.

00:22:57.960 You know, I mean, this is, you know, reaction, pay the rent this month, you know, and figure out next month when it comes, you know.

00:23:04.200 And that's what, you know, that's where, you know, we started getting a little confidence in ourselves.

00:23:08.820 All right.

00:23:09.320 You know, we popped up six days, you know, free employees, me, big John and Josh, you know, and, you know, but we ran it efficiently.

00:23:16.640 It was well run, it's well thought of, and we actually, and we knew it was only good for one year because the city shut us down after that.

00:23:22.020 And we knew this was a long-term game.

00:23:23.980 I mean, we're building a luxury fashion brand in a recession in the poorest state of the union.

00:23:27.820 We knew there was not going to be profit in year one.

00:23:30.360 So we're building a long-term game.

00:23:32.420 So we use these things to pay payroll and pay the rent and keep plugging.

00:23:37.740 And being poor made it strong because if we would have had daddy's money and, like, opened up a store in year one, well, we really hadn't got there to our fabrics that we really needed.

00:23:47.660 We had four fabrics in year one and three of them were blue.

00:23:50.380 You know what I mean?

00:23:50.980 It wasn't mind-blowing or anything.

00:23:54.120 But, you know.

00:23:54.860 I have blue jeans.

00:23:56.320 Yeah.

00:23:57.040 Welcome, man, you know.

00:23:58.980 But, you know, it was being poor where we couldn't get in front of a lot of people.

00:24:02.720 We had to earn to get in front of people.

00:24:04.460 Right. 0.98

00:24:04.640 You know, but in year three, when we did open the store, we were fucking ready. 0.98

00:24:09.460 You know. 0.97

00:24:09.980 Zero options mentality.

00:24:11.340 That's right.

00:24:11.880 You know, that's why kids don't get drafted and they don't send them up to the big leagues.

00:24:15.820 It don't matter how fast they throw or how far they hit.

00:24:17.720 You know, there's some development time.

00:24:19.280 You know, and that's one thing that was blessing.

00:24:21.400 Being poor was our blessing.

00:24:23.500 You know, and it gave us time to make a good product, as you both can see, and to build our processes.

00:24:29.180 You know what's funny, dude?

00:24:30.280 Just every single successful person that I know, that I personally know, that started with nothing, will tell you the exact same thing you just said 30 seconds ago.

00:24:40.100 Not having the resources was my biggest blessing.

00:24:44.020 And, you know, you can always tell when someone's going to make it or not, because they will see that.

00:24:50.160 They will recognize that.

00:24:51.600 Like, they'll be cursing it. 1.00

00:24:52.720 Like, we'll be saying, dude, what the fuck? 0.99

00:24:54.520 Like, why don't we have this? 0.99

00:24:55.540 Why can't we do this?

00:24:56.440 But we'll still be moving.

00:24:58.080 We'll still be moving.

00:24:59.080 And, dude, that's when you learn all the skills, is when you don't have anything, right?

00:25:04.660 Dude, the one thing I'd like to, like, you know, if you hadn't noticed already, Nick stutters, okay? 0.89

00:25:11.740 And he also happens to be one of the best fucking salespeople I've ever personally met in my life. 0.98

00:25:17.340 And damn good looking, just one. 0.99

00:25:19.220 What? 1.00

00:25:19.900 And damn good looking. 0.99

00:25:20.860 Oh, yeah, yeah, yeah. 0.99

00:25:21.820 He's got a glorious beard. 1.00

00:25:23.120 Dude, I mean, this guy, like, dude, if I was gay, holy fuck. 1.00

00:25:27.060 Your butt would hurt, dude. 1.00

00:25:28.400 Tyler, thoughts? 0.99

00:25:28.860 I'm just being real.

00:25:30.000 Thoughts?

00:25:30.380 Tyler, you'd bang, right?

00:25:31.780 I can't wait to share with Dad.

00:25:33.760 Yeah.

00:25:34.240 Can't wait.

00:25:34.800 He's going to be proud.

00:25:35.460 Yeah, for sure.

00:25:37.160 Tyler, I would.

00:25:38.420 I'm just being real. 0.97

00:25:39.200 You'd be my kind of dude if I was gay. 0.95

00:25:40.740 Absolutely. 0.91

00:25:41.320 Yeah.

00:25:41.920 Thank you.

00:25:42.760 Yeah, thank you.

00:25:44.440 He's good looking enough.

00:25:46.060 Dude, I got the funniest story. 0.97

00:25:47.340 So, we were fucking riding the elevator at Aria last weekend. 0.98

00:25:50.340 It was me and Chris, and these two gay dudes jumped on the elevator with us, and, like, 0.98

00:25:54.660 this little, they had this, like, little dog, so I'm petting the dog, and I'm, like, talking,

00:25:58.080 like, you know, dog talk to the dog, you know?

00:26:00.540 Let's hear it.

00:26:01.240 You know, like, oh, look, you're so sweet, baby.

00:26:03.940 Yeah.

00:26:04.540 Were you talking to the guy or to the dog?

00:26:05.520 No, listen.

00:26:06.100 So, I pick up the dog, and I'm, like, petting it, and he's, like, oh, he really likes you.

00:26:10.300 I'm, like, yeah, he knows good people.

00:26:12.240 He goes, yeah, he knows gay people, too. 0.99

00:26:14.660 And I'm, like, motherfucker, I'm straight. 1.00

00:26:17.740 Hey, dude. 1.00

00:26:18.460 Hey, the dog doesn't lie.

00:26:20.680 Hey, you know what?

00:26:21.800 The guy knew.

00:26:22.660 It is what it is.

00:26:23.460 I take it as a compliment.

00:26:24.720 I don't care.

00:26:25.540 So, he trained his dog to hit on you.

00:26:27.300 Basically, yeah.

00:26:28.320 It almost worked.

00:26:29.040 Is this your way of trying to convince me?

00:26:30.520 Was he good looking?

00:26:31.560 No, he wasn't.

00:26:32.580 Yeah, no offense.

00:26:33.660 Nick's good looking enough.

00:26:34.220 He wasn't my type.

00:26:34.860 Nick's my type.

00:26:35.520 Yeah, Nick's good looking enough that I sent him to my house, and I had to make sure, like, 1.00

00:26:39.980 don't be fucking hitting on my wife, you motherfucker. 1.00

00:26:43.100 And I know that he was hitting on my wife. 1.00

00:26:44.720 We're not trading bikes.

00:26:45.600 Yeah, no trading bikes in this house, son.

00:26:47.560 Zero.

00:26:48.040 Zero trading bikes.

00:26:48.940 He's probably trying, though.

00:26:49.860 Hey, where's your closet?

00:26:53.120 No way.

00:26:53.680 No way.

00:26:54.060 Oh, dude.

00:26:54.820 So, guys, what, like.

00:27:00.500 Spit it out, Andy.

00:27:01.320 Yeah, I know.

00:27:01.760 I'm trying to think.

00:27:02.420 Like, what do you guys.

00:27:03.480 Thank you.

00:27:04.940 Who's got the stuttering, bro? 1.00

00:27:06.300 Fuck you, man. 1.00

00:27:07.080 I'll call you out, bro, bro. 1.00

00:27:08.760 Yeah, he is.

00:27:09.920 But no, but tell me, dude, like, how did you overcome that?

00:27:12.380 Because that's something that, like, a lot of people, I hear this a lot from people.

00:27:15.920 They're like, dude, I can't really talk to people, or I have a stuttering issue, or

00:27:20.000 I've got this, or I've got that.

00:27:21.620 A huge insecurity.

00:27:22.500 Yes.

00:27:23.060 That they struggle with.

00:27:24.540 And, dude, you've clearly, you know, overcome that.

00:27:28.460 And become great at sales.

00:27:30.700 Well, so I'm a son of Army brat.

00:27:32.900 And I think I only went to 11 schools, but I changed schools 17 times in 12 years. 0.63

00:27:39.340 So, either I was going to be a, you know, very insecure, or a huge smartass.

00:27:44.760 And I'll give you one guess, but, you know.

00:27:47.100 Clearly, it's insecure.

00:27:48.200 Correct.

00:27:49.080 But it was those things, like we talked about, you know, things you think you, you know,

00:27:53.840 people think they know what they need to be successful.

00:27:56.840 But, you know, I wouldn't sell my stutter for $50,000.

00:27:59.660 Dude, I get it.

00:28:00.440 It's, you know, it's part, you know, it's my, you know, I mean, it was my pickup line.

00:28:04.700 Yeah.

00:28:05.380 You know, I mean, it was, to my wife.

00:28:08.720 Yeah.

00:28:09.300 Yeah, let me finish that.

00:28:10.300 Good clarity there.

00:28:11.080 Statement there.

00:28:12.340 You know, but, you know, you know, you know, it has been a blessing.

00:28:16.680 You know, people don't forgive me.

00:28:18.600 Yeah.

00:28:18.780 It's, you know, that's my thing is, oh, you know, stuttering, jean maker, you know, boom.

00:28:23.660 You know, and that's. 0.99

00:28:24.660 You know what's funny, dude, is I get the same shit. 0.99

00:28:27.000 Like, dude, people, I got asked two or three days ago. 0.98

00:28:29.420 They're like, dude, Andy, why don't you get your scars fixed from when you got stabbed?

00:28:32.880 And I'm like, bro, I would give up everything I own, everything I own, before I get that fixed.

00:28:41.440 Everything.

00:28:42.120 Because I know, I know how important it's been to my success, not just because people remember me because of it, but dude, it taught me so much.

00:28:50.300 Like, why would I want to get rid of that?

00:28:52.560 Why would I want to forget that?

00:28:53.800 Yeah, but I look at like, so for me personally, it took me up until maybe even three years ago to have my aha moment in that regard. 0.83

00:29:00.020 Like, you know, I'm a fat kid at heart and we're in the weight loss business, you know, I'm a fat kid at bones and you're a fat kid in the flesh, bro. 0.56

00:29:09.220 I'm a fat kid in the flesh. 0.99

00:29:10.720 Yeah. 0.97

00:29:11.840 I'm still better looking than you, though.

00:29:13.140 That's fine.

00:29:13.600 So let's just get that straight.

00:29:14.220 That's fine with me.

00:29:15.080 And I'm in better shape than you.

00:29:16.480 Let's get that straight.

00:29:17.160 Let's get that not straight. 0.99

00:29:18.580 So the guy loses a couple pounds, now he's fucking the rock. 0.98

00:29:21.780 So my point being is I was riding on a lawnmower. 0.99

00:29:24.360 You said it.

00:29:24.880 I'm sitting there.

00:29:28.640 So I was riding on a lawnmower and I remember, you know, because I always think in my head like, dude, like, how come I got the fat gene?

00:29:33.400 How come I got the fat gene? 0.97

00:29:34.420 Like, dude, I would, you know, because I'm so fucking insecure about it. 0.96

00:29:37.780 And then I realized, like, no, that was my gift.

00:29:40.200 Like, my gift is to be able to speak to people who are going through the journey.

00:29:42.900 But I got to go through the journey first.

00:29:44.920 And so that's my relatability piece, man. 0.99

00:29:46.740 Like, I can look at that person and be like, dude, I know what the fuck you're going through. 0.97

00:29:50.280 Dude, you got to believe me here. 0.97

00:29:51.840 And you could tell, especially in the fitness industry, the people who don't know what it's like. 1.00

00:29:55.900 Fuck yeah. 1.00

00:29:56.140 Yeah, that fucking corny bullshit they type in posts. 1.00

00:29:58.840 It's like, dude, you ain't ever been out of shape. 1.00

00:30:00.320 Fuck you. 1.00

00:30:00.520 No, motherfucker. 1.00

00:30:00.900 You ain't ever taken your shoes. 1.00

00:30:02.140 You ain't ever not going to a pool party. 1.00

00:30:03.180 You ain't ever sniffed a chicken nugget and gained 10 pounds, motherfucker. 1.00

00:30:06.660 Or not gone to a fucking pool party because you want to take your goddamn shirt off. 1.00

00:30:09.820 Yeah. 1.00

00:30:10.080 You know what I mean?

00:30:10.420 Right.

00:30:10.760 Even though, like, you're not, you know that you're not the worst looking guy at the pool.

00:30:13.580 It doesn't matter.

00:30:14.140 It doesn't matter.

00:30:14.440 You have high standards.

00:30:15.200 That's right. 1.00

00:30:15.560 And you're fucking what looks back in the mirror. 1.00

00:30:17.200 You're like, fuck, man. 1.00

00:30:18.220 Yeah. 1.00

00:30:18.520 But you have to learn to get through that. 1.00

00:30:19.960 And that journey, just like being a salesman with a fucking stutter. 1.00

00:30:23.060 You know what I'm saying? 1.00

00:30:23.820 Like, dude, you got to fight through some shit. 1.00

00:30:25.660 Yeah. 0.98

00:30:26.060 But, dude, it's an asset for him.

00:30:27.560 It's an asset for me.

00:30:28.440 Because of exactly what he said. 0.99

00:30:33.180 Your weaknesses might be your fucking biggest strength. 0.99

00:30:34.980 Your weaknesses are your asset if you know how to fucking play them properly. 1.00

00:30:38.260 Correct. 0.99

00:30:38.820 You know?

00:30:39.220 And you stop being paralyzed by the thought process of yourself telling yourself that

00:30:45.180 you're not good enough or no one's going to listen to you. 1.00

00:30:47.520 Or no one's going to listen to you about fitness because you're fucking a little bit fat. 1.00

00:30:50.720 Right. 1.00

00:30:50.940 Or no one's going to listen to you in sales because you stutter. 0.99

00:30:53.300 Or no one's going to do business with you because you're doing business in a shitty 0.98

00:30:57.640 location at first.

00:30:58.860 I mean, dude, that story resonates with him and I in first form so much.

00:31:03.180 Because, dude, I was, for four years at first form, I had a high, I couldn't ever show

00:31:08.040 pictures of our warehouse or anything because it was embarrassing.

00:31:11.580 You know what I mean? 0.84

00:31:12.120 It was such a shithole that I was like, dude, if I show anybody this, they're never going 1.00

00:31:16.540 to buy our shit. 1.00

00:31:16.740 They're never going to buy from us. 1.00

00:31:17.960 Well, that and we would play fucking Airsoft Wars in the back. 0.98

00:31:20.820 That was awesome. 0.98

00:31:21.740 We should bring it back. 0.84

00:31:22.920 We didn't have enough orders to fucking do anything else. 0.90

00:31:24.980 We did play that. 0.99

00:31:25.840 We played that until you ruined it and you threw a fit and fucking got mad and almost beat 0.99

00:31:30.560 up Scott. 1.00

00:31:31.040 Scott, he shot me in the fucking face. 1.00

00:31:33.200 And that, well, I didn't have a gun. 1.00

00:31:35.320 I walked in the door, the motherfucker shot me in the face. 1.00

00:31:38.480 You can't talk about how awesome Airsoft is when you fucking canceled it. 1.00

00:31:42.300 You shoot a motherfucker in the face, you're going to get punched in the face. 1.00

00:31:45.640 One plus one is two. 1.00

00:31:46.940 You didn't punch him?

00:31:47.660 That's because you were like, don't hit him.

00:31:49.660 No.

00:31:50.140 Don't hit him.

00:31:50.580 You didn't punch him. 0.99

00:31:51.760 You took your ball and went home like a little girl and we fucking, now none of us can play 1.00

00:31:56.400 Airsoft. 1.00

00:31:56.700 No.

00:31:57.180 Do you want to know the real reason we can't play Airsoft?

00:31:59.580 Yeah.

00:32:00.800 You don't remember the temper tantrum you threw?

00:32:02.760 No, I do. 1.00

00:32:04.760 But that's because you motherfuckers can't clean up your own shit. 1.00

00:32:08.240 I don't know about that. 1.00

00:32:09.780 Well.

00:32:10.420 Anybody's welcome.

00:32:11.120 Was my house clean today?

00:32:12.420 Spotless.

00:32:12.860 Spotless. 1.00

00:32:13.440 You got like fucking, you got like four people that work at your house. 1.00

00:32:17.360 Three years or two years. 1.00

00:32:18.200 That was not the fucking question. 0.99

00:32:18.800 And I'm fucking a couple of minutes down right now. 0.99

00:32:23.000 Sal's like fucking, you know, you know, Sal down from where you guys are from, dude. 1.00

00:32:28.260 You guys all got fucking staff quarters and all this shit. 1.00

00:32:31.120 I walk in Sal's house. 1.00

00:32:32.300 I think I've stayed at the Ritz Carlton, man. 1.00

00:32:34.300 Motherfucker's bringing me drinks on a tray and shit. 1.00

00:32:36.840 Just not doing it right. 1.00

00:32:37.860 Yeah. 1.00

00:32:38.220 Fuck, dude. 1.00

00:32:38.780 I need to upgrade my game. 1.00

00:32:41.100 But yeah, man.

00:32:42.300 Dude, I mean, in all seriousness, I think the reason that we all appreciated the conversation

00:32:48.840 earlier is the struggle.

00:32:50.160 Oh, yeah.

00:32:50.660 The struggle is real, dude.

00:32:51.520 And it's cool.

00:32:52.060 And I think for the young-

00:32:52.580 That's the best part, man.

00:32:53.720 Those are the stories.

00:32:54.720 I know.

00:32:54.800 That was what I was getting at.

00:32:55.620 Like, you know, for you young guys out there, for you young guns who were like, you're going 0.99

00:32:58.820 to go through these fucking times. 0.99

00:33:00.800 Like, and understand it. 0.99

00:33:01.680 You know what I wish, dude?

00:33:03.060 I wish I would have appreciated those times more when they were going on.

00:33:06.440 That's, dude.

00:33:07.020 Like, I wish I could have known that I was actually going to make it.

00:33:09.800 Document it.

00:33:10.280 Yeah, because that fear of, am I going to make it or not, kept me from enjoying that

00:33:15.480 time.

00:33:16.160 You know? 1.00

00:33:16.760 And like, now I look back and I'm like, fuck, dude. 0.99

00:33:18.800 That was fun. 1.00

00:33:19.740 That's how you train a dog.

00:33:20.720 You put it in a corner and it's going to fight.

00:33:21.980 You know what I mean?

00:33:22.280 Yeah.

00:33:22.520 You learn in those times.

00:33:23.280 Yeah.

00:33:23.920 But I mean, that's the thing is like, you got to learn to appreciate the ride.

00:33:26.580 Yeah.

00:33:26.840 You know, being at the quote unquote top, like, you know-

00:33:28.780 You're never at the top.

00:33:29.580 No.

00:33:29.900 And in your brain, you think, oh, I'm going to get there.

00:33:31.560 You're never going to-

00:33:32.040 If you have the right mentality, that there is never there.

00:33:35.440 Yeah. 0.99

00:33:35.640 You're never going to fucking get there. 0.99

00:33:36.920 Yeah. 1.00

00:33:40.280 Fucking car shuttle. 1.00

00:33:41.400 Right, right. 1.00

00:33:42.080 There might be a hot chick on there. 1.00

00:33:43.260 Yeah.

00:33:43.560 Even when you become number one in your space, which we're not, and you know, you guys aren't.

00:33:48.880 But even if we do, which I believe we both will, we're still going to be competing against

00:33:54.020 the last version of ourselves.

00:33:56.320 You know, I don't, I certainly, I've changed my mentality.

00:34:03.220 You know, it used to be like, I got to beat everybody else.

00:34:05.360 Now I'm just looking at what we do and then I'm looking at how we can do it better.

00:34:08.500 And that's what I constantly look at.

00:34:10.640 You know, and people are like, are you worried about this guy or that guy?

00:34:12.960 Or what do you think of this? 0.97

00:34:13.600 I don't even fucking know what they're doing. 0.98

00:34:15.460 Like, I don't even know what my competitors are doing. 0.99

00:34:17.580 I used to know everything they do.

00:34:19.300 But whenever I stopped paying attention, I started just paying attention about how we

00:34:22.880 can improve our game.

00:34:24.000 Our business went better.

00:34:25.040 So that's what we do.

00:34:26.360 You know, how do you guys handle that?

00:34:28.440 We're so different than the typical jean company.

00:34:31.560 For sure.

00:34:32.100 And that goes back to restraints too.

00:34:34.060 I mean, we couldn't come out and put thousands of jeans in stores.

00:34:37.400 Right.

00:34:37.460 And now that we can, we won't.

00:34:39.480 Right.

00:34:39.680 And people tell us to do that, you know, all the time.

00:34:42.340 We need a rack jean. 1.00

00:34:43.080 We need to do this.

00:34:44.500 T-shirts, hats.

00:34:46.100 No.

00:34:46.220 I think the experience that you guys provide is just amazing.

00:34:49.200 Like, amazing.

00:34:50.840 It's something that, like, and look, let's be real.

00:34:55.520 These jeans are not cheap.

00:34:56.880 You know, they're not cheap.

00:34:58.640 But they are the best jeans I've ever worn in my life.

00:35:02.360 No question.

00:35:03.280 You know, and that's what we, you know, people ask me all the time.

00:35:07.140 You know, man, you know, I don't know if I'd pay $500 for a pair of jeans.

00:35:10.580 I'm like, well, if you would have told me in 1999, I'd buy, you know, buy a green grill

00:35:15.060 and it was going to cost a thousand bucks, but my meat's going to taste amazing.

00:35:18.660 I'd be like, no, I'm not going to do that.

00:35:19.940 I got my $40 charcoal.

00:35:21.420 Right.

00:35:21.820 Right.

00:35:22.120 It's a paradigm shift of thinking.

00:35:24.020 Absolutely.

00:35:24.460 For sure.

00:35:24.900 Yeti, the same way that we talk, you know, I mean, how many Yetis do you have?

00:35:28.280 Yeah.

00:35:28.300 You can pay $60 for a Coleman or you can pay $400 for a Yeti.

00:35:31.720 And I know people, some people are against Yeti now because they made some political statement

00:35:35.300 or whatever. 0.97

00:35:36.000 But dude, the bottom line is they make the best fucking cool. 0.97

00:35:38.100 Best product. 0.97

00:35:38.200 It's unbelievable.

00:35:39.400 And that's what, you know, we're not talking about price.

00:35:42.200 We're talking about value here.

00:35:43.420 Right.

00:35:43.800 You know, would you pay $500 to have the best pair of jeans that you ever had fit you for

00:35:48.120 10 years?

00:35:48.440 I can tell you this.

00:35:49.460 I'll be real.

00:35:50.660 When Mike told me they were 500 bucks, I'm like, okay, I have no problem spending money.

00:35:56.000 Like, but that seems expensive. 0.88

00:35:59.080 But then when I got them and I tried them on, I fucking got it perfectly. 0.86

00:36:02.740 Like it made sense immediately. 0.97

00:36:03.980 Now you are my type.

00:36:05.200 I can honestly say that.

00:36:06.240 Now we're both each other's type.

00:36:07.520 So in a different world, we can make this work.

00:36:09.480 But I mean, I think, you know, from the insecurity standpoint, we got to go on a beer date first

00:36:13.680 though.

00:36:13.820 Yeah.

00:36:14.280 We can hug and stick together like Velcro.

00:36:16.220 That'd be awesome.

00:36:16.880 Yeah. 0.99

00:36:18.540 See, dude, you're a little gay. 1.00

00:36:20.980 Next we're going Echo. 1.00

00:36:22.300 Yeah, that's right.

00:36:23.420 I knew he was my type.

00:36:24.620 Yeah.

00:36:25.260 No, but I mean, I think, you know, like, and I'm sure I'm not the only person like this.

00:36:28.240 You know, the fact, I've had 25 pairs of jeans and you only wear like the same two or

00:36:32.180 three.

00:36:32.900 Yeah.

00:36:33.060 Because they fit you the right way.

00:36:34.340 Yeah.

00:36:34.620 You know what I mean?

00:36:35.120 So I've spent far more money collectively over a period of time on jeans that don't fit.

00:36:40.460 I can tell you this.

00:36:41.420 You'll never have to buy another pair of Blue Deltas.

00:36:43.420 You buy two or three pairs.

00:36:44.740 I mean, you don't, you don't need any jeans.

00:36:47.780 And by the way, I don't get paid to say that.

00:36:50.040 Yeah. 0.97

00:36:50.260 I don't get fucking nothing out of that. 0.96

00:36:51.700 Like, you're not, I'm paying for my. 1.00

00:36:52.780 You just met the motherfucker. 1.00

00:36:53.320 Yeah, right. 1.00

00:36:54.520 Not only that.

00:36:55.680 I mean, you think about this.

00:36:56.640 People don't think anything these days about paying five bucks for a cup of coffee.

00:37:00.060 People do that every single day of the week.

00:37:02.400 In three months, you got almost the same amount of money spent that you would spend

00:37:06.620 on the jeans.

00:37:07.780 And what's even better is, you know, is the product.

00:37:11.040 You know, it's hand cut, hand sewn in Tupelo, Mississippi.

00:37:14.000 In the USA.

00:37:15.020 Absolutely.

00:37:15.640 Yes.

00:37:15.760 And it's a beautiful thing.

00:37:17.160 You know, now we have indoor bathrooms.

00:37:19.100 Bringing real manufacturing back to the country.

00:37:21.240 Absolutely.

00:37:21.540 Dude, that, to me, I'd pay more just for that.

00:37:25.940 There's, dude, there's a really cool story.

00:37:27.340 How I even came across this, tell them today, Josh, they have a video of their story on their

00:37:33.100 homepage.

00:37:33.820 This is before, this is after Mike mentioned it, maybe six months ago. 0.68

00:37:37.120 The story's fucking awesome. 0.86

00:37:38.400 You know what I mean? 0.99

00:37:38.840 Like showing, like it makes you American proud.

00:37:40.660 On the homepage of their website?

00:37:41.540 On the homepage of their website.

00:37:42.580 I guess it's on the homepage of the About Us.

00:37:43.880 Go on, drop that link in our, on our episode.

00:37:46.020 It's a great video.

00:37:46.900 And I think, you know, you start talking about, because anybody who's been through the struggle 0.99

00:37:50.320 will understand and appreciate that fucking journey. 0.98

00:37:52.960 Like, that's what, that's what it's about. 0.99

00:37:55.180 You know what I mean? 1.00

00:37:55.580 Like, that's what the fucking country was built on. 0.99

00:37:57.580 That's what small business is built on. 0.99

00:37:59.400 And so like, when you watch this story, if you have an entrepreneurial fucking bone in 0.99

00:38:02.560 your body, you get a little fucking blood flow. 0.99

00:38:04.960 You get a little fucking hair standing up and you, you resonate with it. 1.00

00:38:07.720 You know what I mean? 0.99

00:38:08.120 You get a little apocalypse going.

00:38:10.660 A mini lips.

00:38:11.860 Yeah, that's right.

00:38:12.800 Well, and you know, and what's good about, you know, our factory now, you know, we were

00:38:16.920 sowing in a junkyard that you had to unlock a gate because you had to hide it underneath 0.99

00:38:20.260 the shit, you know. 1.00

00:38:21.140 I'm imagining like two fucking Turner and Hooch dogs. 1.00

00:38:25.360 I'm going to FaceTime you and fucking walk you past the dog and everything. 1.00

00:38:28.760 Like a jewel coming out, fucking big old chain on his neck. 1.00

00:38:31.760 You know, now, you know, we like back into a cotton field, you know, it's a nice metal 0.99

00:38:36.040 building, you know, clean facility, you know, as your facility, but we're double parking

00:38:39.760 like you guys are outside.

00:38:40.820 Oh yeah.

00:38:41.220 Nice cars outside.

00:38:42.180 That's a good feeling.

00:38:43.220 Oh yeah.

00:38:43.640 Parking behind each other because there's no parking left.

00:38:45.900 Yeah.

00:38:46.140 You know, and that means cause we're creating an industry, you know, we're creating jobs.

00:38:49.080 Yeah.

00:38:49.540 Dude.

00:38:49.800 That's an American dream. 0.99

00:38:50.700 That's what, like no bullshit. 0.94

00:38:52.560 And I totally relate to that.

00:38:54.960 My, one of the things I do nearly every day when I get here, like this is good.

00:38:59.500 This sounds weird, but you're going to get it.

00:39:01.040 And I've never told these guys this either, but I'll, I'll drive through our, around our

00:39:06.460 building, which I don't have to do because I can park in the back.

00:39:10.560 I can just pull straight in the back if I want to.

00:39:12.540 But what I do is I drive all the way around the building so I could see how many more cars

00:39:17.760 are here than we're here last week because we're growing so fast that literally every

00:39:22.640 week there's two or three more new cars.

00:39:24.520 And dude, then the other thing I look at is like, like how many of the new guys are getting 0.60

00:39:31.280 new cars that are fucking cool?

00:39:33.520 Like Jared has his Shelby, uh, his Shelby truck, the Ford Shelby truck. 0.95

00:39:38.220 Like, and we'll just bought the F two 50, uh, platinum diesel. 0.99

00:39:42.200 Like these dudes are buying fucking nice trucks and nice cars. 1.00

00:39:47.160 And dude, there's a huge sense of pride that I get when I see that shit. 1.00

00:39:51.340 That's the best feeling. 0.99

00:39:52.180 I get way more pride out of that than anything that I personally get like money or my cars

00:39:58.140 or whatever.

00:39:59.040 It's just cool.

00:39:59.960 And y'all said it best.

00:40:00.940 You know, you know, we are now, you know, this is your seven that, you know, we are successful,

00:40:04.700 but there's only so much gas that you can put in the tank.

00:40:07.300 You know, you can only eat so many red steaks, you know, and you, you know, and you're poor

00:40:11.580 eating noodles.

00:40:12.280 You're like, Oh, when I make it, I want to eat good every night.

00:40:15.040 Hey, you know, uh, it's the, you know, kids at home is what's important.

00:40:18.280 You know, you know, we, we, we, with one W in case y'all were, we are creating industry,

00:40:26.940 you know, uh, we are buying denim from local meals, you know, um, you know, Tom James is in

00:40:32.900 110 cities, you know, and there's, you know, and they're selling our product and they're

00:40:36.420 telling our story, you know, because, you know, it's our story and then you get the

00:40:40.020 product.

00:40:40.380 So it's, you know, we don't spend money in marketing and champions or Wamaga people like 1.00

00:40:45.240 you that appreciate their struggle that take us other places, you know, MLB, all that happened

00:40:50.160 because we got one guy, you know, NFL.

00:40:52.640 Yeah.

00:40:52.760 That's a big part of your business, right?

00:40:53.880 You do what Mike does where you guys go into locker rooms and fit all the players.

00:40:57.240 So we actually met them.

00:40:58.600 Yeah.

00:40:58.800 Um, you know, uh, and, and you, you know, and you build relationships, you know, we're

00:41:04.860 at Joe Madden's VIP opening of his restaurant tomorrow night in Chicago because it's more

00:41:10.060 than pants.

00:41:10.800 Yeah.

00:41:11.120 You know, it's about, you know, in the first podcast I ever listened was, you know, uh, 0.95

00:41:15.440 uh, caring is not a fucking buzzword. 0.77

00:41:17.100 I was like, boom, you know, I was like, you know, great rap music first five seconds. 0.97

00:41:21.860 Awesome.

00:41:22.340 Yeah.

00:41:22.540 And then you went right into it.

00:41:23.620 You know, I'm like, man, this is great.

00:41:25.120 You know, you know, you, you know, y'all just met me, but you know, we just heard of

00:41:28.460 you guys and I'm like, man, how did I know these two entrepreneur rednecks are, you know, 0.99

00:41:33.040 you know, crushing it and you're still, and you're still the same dudes.

00:41:36.520 That's what was refreshing for me is like, y'all have came, y'all owned your industry and

00:41:41.920 y'all still two rednecks fighting in the other room. 1.00

00:41:43.960 Oh yeah.

00:41:44.580 I love that.

00:41:45.640 That's the truth.

00:41:46.260 I love that.

00:41:46.800 So let me, let me circle back to something Josh said.

00:41:48.940 Cause I know.

00:41:49.180 Dude, I think, hold on.

00:41:50.400 Yeah.

00:41:50.660 I want to make a point to that.

00:41:51.700 Yeah.

00:41:52.180 I truly believe that that's what makes us us though.

00:41:55.280 And I think that's what makes you guys, you, you know what I'm saying?

00:41:58.260 The fact that you didn't change and you didn't try to mold and didn't try to adapt or be what

00:42:02.480 everybody else said you should be.

00:42:04.160 You know, him and I are literally incapable of doing that.

00:42:07.280 Chris and capable of doing it.

00:42:09.320 Jason and our key people break it.

00:42:11.660 Yeah. 0.99

00:42:11.860 We're fucking who we are and that's it. 0.99

00:42:13.560 And there is people that don't like it. 1.00

00:42:15.420 Fuck dude. 1.00

00:42:15.780 I have people that write in all the time, dude, that fucking right into customer service at 1.00

00:42:20.100 first form and be like, you know what? 0.95

00:42:21.360 Like I'd buy more product. 0.97

00:42:23.140 If Andy didn't say more, if he said less fucks on the, on the show. 0.96

00:42:27.340 And I'm like, my soul's not for sale. 0.98

00:42:29.640 I'm like, okay, well, I don't know what to tell you, man.

00:42:33.080 Like that's, I'm being real.

00:42:34.740 What do you want me to do? 1.00

00:42:35.440 Pretend I'm somebody so I can coddle your fucking life and be like you. 1.00

00:42:39.140 Like if I was like you, I'd be writing into somebody else's shit, bitching about their 1.00

00:42:43.080 shit, you know, instead of doing shit, you know? 1.00

00:42:46.680 So like that's a whole nother topic. 1.00

00:42:49.880 Like where the fuck do people get off telling people they should tell how to be when they 0.99

00:42:54.140 haven't done a fucking thing. 0.99

00:42:55.560 But that's a good lesson for the young guy. 0.99

00:42:57.140 It'll be you, man.

00:42:58.040 Like what you realize is if you've got a backbone and you stand for something.

00:43:00.580 Do you remember that conversation we had when we were first starting first form about

00:43:03.760 what direction we were going to go?

00:43:05.440 Do you remember? 0.99

00:43:06.000 Like, and we were like looking at all the competitors and we're like, fuck dude, all these guys 0.97

00:43:09.080 are like flashy with like Guido hair. 0.99

00:43:12.300 I know who you're talking about. 0.99

00:43:13.140 Yeah, they're all in South Florida or California and they're all wearing short shorts and fucking 0.94

00:43:19.160 weird shoes and we're like, dude, that ain't us. 0.99

00:43:22.040 Like what the fuck? 0.99

00:43:22.760 Like we can't be like that. 1.00

00:43:24.940 I would hate myself if I like that. 1.00

00:43:26.560 Like I would fucking hate myself if I fucking lived like that. 0.99

00:43:28.960 And like, dude, we're like, and we had Terry here, remember? 0.99

00:43:32.860 And we're like, because Terry's from a farm too.

00:43:35.100 And we're like, we're all sitting here and we're, Terry's one of the people who really

00:43:38.880 helped get it off ground, get first form going.

00:43:41.440 She moved on, started her own company now, but, um, still work with her all the time.

00:43:46.000 But she, uh, she was, we were all sitting there and she's like, I got an idea.

00:43:50.520 And I'm like, what's that?

00:43:52.100 And she's like, let's put a picture.

00:43:54.000 And I remember exactly what she said.

00:43:55.320 She goes, let's put a picture of a bucket of beers on the supplement homepage that says

00:44:00.980 we're just regular people just like you.

00:44:02.960 And then the next picture is going to be a picture of Andy, your tractor plowing your

00:44:06.860 field at the farm. 0.99

00:44:07.920 And I'm like, fuck yeah, dude. 0.99

00:44:10.360 That's what we're doing. 0.99

00:44:11.320 And that's where we came up with the direction.

00:44:13.240 And like that, cause that's who we are, dude.

00:44:16.000 Easiest thing to do is be you. 0.99

00:44:17.420 Tomorrow I'm going out and I'm fucking cutting grass at my farm on my, on my fucking John 0.99

00:44:22.760 Deere 6430. 0.99

00:44:24.140 And I'm going to listen to fucking radio and I'm, and it might be nineties hip hop. 0.99

00:44:27.640 Yeah. 0.99

00:44:27.940 It probably will be. 1.00

00:44:30.600 I'll probably listen to fucking bone thugs cutting my fucking farm, but like, dude, you 0.99

00:44:35.240 know, the first of the month, dude, I think, I think, um, I think the, uh, dad did a good 0.99

00:44:43.940 job instilling that in us.

00:44:45.300 He's the best.

00:44:45.840 Yeah.

00:44:46.040 Because he used to always say, you can live in every world if you want to, you don't have

00:44:51.240 to define yourself by one set of rules. 0.97

00:44:53.600 And like, that's why, you know, we wear boots and jeans and listen to fucking rap and like 1.00

00:44:58.940 drive fucking Rolls Royce. 0.99

00:45:00.560 And like, I mean, whatever the fuck you want to do, do it, but be you because that's what 1.00

00:45:04.900 people are going to resonate with, you know? 0.99

00:45:06.620 Well, that's why dad, I mean, my, my dad, you see him walking around here and he fucking 0.97

00:45:10.080 great calf muscles too. 0.98

00:45:11.380 Great calves.

00:45:12.060 Yeah.

00:45:12.940 It's, you know, he's got the best calf.

00:45:14.740 Spent a little time in Salt Lake apparently.

00:45:16.300 Yeah.

00:45:17.100 But you know, dude, he's always him. 0.99

00:45:18.560 He wears a black fucking Harley t-shirt. 0.99

00:45:20.040 He wears, now he wears first form t-shirts. 1.00

00:45:21.620 Yeah.

00:45:21.860 Thanks.

00:45:22.160 We converted him.

00:45:22.780 But for 15 years, 20 years, he did not wear a shirt that wasn't a Harley Davidson shirt.

00:45:28.720 Yeah. 0.99

00:45:28.980 And he wears khaki fucking shorts. 1.00

00:45:30.520 Yeah. 1.00

00:45:30.640 He wears the same fucking thing. 1.00

00:45:31.680 And he is the same fucking human. 1.00

00:45:32.820 He didn't give a fuck who you are. 1.00

00:45:33.820 He will shake your hand. 1.00

00:45:34.540 He will kick you in the nuts. 1.00

00:45:35.560 And that's big Jim. 1.00

00:45:36.640 You know what I mean?

00:45:37.200 But we were raised that way.

00:45:38.460 Yeah.

00:45:39.020 And you know, you know, what's funny, dude, is he was, he's a, when you say like, he doesn't 0.96

00:45:43.920 give a fuck who you are, that's not a negative thing. 0.97

00:45:47.240 What do you mean by that is he actually treats everybody with respect. 0.99

00:45:49.700 Everybody's the same.

00:45:50.260 Yeah.

00:45:50.440 Right. 1.00

00:45:50.640 It doesn't matter if you're Bill Gates or it doesn't matter if you're fucking a janitor. 1.00

00:45:55.080 It doesn't matter. 0.99

00:45:55.500 And he always takes pride in what you do.

00:45:56.700 You get dressed up, look good.

00:45:58.100 You know what I mean?

00:45:58.600 But be you. 1.00

00:45:59.440 Like, just fucking be you. 1.00

00:46:00.500 Like, I'm going, I got a black tie event tonight. 1.00

00:46:02.340 Nick. 1.00

00:46:02.860 Camo fucking tux. 1.00

00:46:03.700 You do? 1.00

00:46:04.260 Yeah.

00:46:04.820 Which one?

00:46:05.500 Prada.

00:46:06.200 Oh.

00:46:06.840 What the? 1.00

00:46:07.260 Camo motherfucking tux. 1.00

00:46:08.360 What's he got going on? 1.00

00:46:10.020 A kid's function.

00:46:11.140 Oh, okay.

00:46:11.920 That's acceptable.

00:46:12.840 Yeah.

00:46:13.020 I, you know, I like, I like raising money for kids.

00:46:16.580 That's like my jam.

00:46:17.900 I'm just saying, I was going to make fun of him from black tie, putting on a black tie

00:46:21.560 of that.

00:46:21.860 No.

00:46:22.140 I guess that's acceptable.

00:46:23.240 Listen, man.

00:46:23.720 I mean, our crew rolling in, like the women we got, we got to, we got to, we're going to 0.98

00:46:27.440 have a good arsenal of ladies.

00:46:29.360 We're going to have the table.

00:46:30.600 Prada's a little fancy.

00:46:31.980 He is fancy.

00:46:32.720 He's fancy.

00:46:33.080 But hey, be you.

00:46:33.860 You know what I'm saying?

00:46:34.160 Yeah. 1.00

00:46:34.400 I mean, dude, if you're a plastic surgeon, your fucking last name's Prada, you fucking 0.99

00:46:38.160 better rep the A game hard. 0.99

00:46:39.480 Hey, dude, look, best guy there is in the world, Prada.

00:46:41.740 That's awesome.

00:46:42.240 Yeah.

00:46:42.820 He's definitely one of the best surgeons in the world.

00:46:45.420 He's one of the funniest dudes, too. 0.91

00:46:46.760 He's a funny ass dude. 0.67

00:46:47.640 Yeah. 0.99

00:46:48.080 He's the boob guy. 1.00

00:46:48.540 He lets me play with his fucking fake titties when I come in his, not the real ones. 1.00

00:46:52.400 Not his fake titties. 1.00

00:46:53.280 Yeah. 0.98

00:46:53.680 Like the actual.

00:46:54.960 He uses them as paperweights on his desk.

00:46:56.080 The actual implants. 0.94

00:46:59.000 I always play with the boobs. 1.00

00:46:59.640 You're talking about cars, you know, and you're like, you got a 570 CC.

00:47:03.860 You're like, I kind of liked 570.

00:47:05.460 Yeah.

00:47:05.840 My wife has 520s.

00:47:07.140 Let's see.

00:47:07.360 Maybe we should get some 570s.

00:47:08.760 Yeah.

00:47:09.540 Close your eyes. 0.99

00:47:10.400 That must be some marketing shit that he does. 1.00

00:47:12.140 He ain't stupid. 1.00

00:47:13.000 Yeah. 0.98

00:47:13.340 He gets it.

00:47:14.020 Hey, here, Andy.

00:47:14.560 Look at all these boobies. 1.00

00:47:16.420 You see the 800 XLs?

00:47:18.120 Yeah.

00:47:18.620 He just knows Andrew wants everything bigger and better.

00:47:21.280 Yeah.

00:47:21.780 So he puts them in there and shows them the line drive.

00:47:24.160 When are you sending Emily in?

00:47:25.460 I'm like, bro, soon.

00:47:27.760 No doubt.

00:47:29.780 We're not trading bikes.

00:47:31.800 You will not ride my dyno.

00:47:33.080 The funny way, the way he says it too.

00:47:34.980 He's like, when are you sending that smoke show your wife in?

00:47:37.860 And I'm like, probably never, bro.

00:47:40.940 Now that you say that. 0.99

00:47:42.380 I'm sending her to the fucking dollar version. 0.99

00:47:44.320 So, yeah. 0.99

00:47:48.320 So, obviously, lots of great stories.

00:47:50.360 Obviously, we've talked about mindset type stuff.

00:47:52.300 That's part of what this podcast is about.

00:47:53.980 But we also like to provide super practical.

00:47:56.720 And something you said earlier, I want to circle back to, Josh.

00:47:59.880 You talked about, in the process of scaling, teaching people lean.

00:48:03.180 Well, we don't really talk about that kind of stuff too much on the show, like lean manufacturing, what they do at Toyota.

00:48:09.200 Could you just, like, kind of summarize?

00:48:11.560 Because we've got a lot of small business people, a lot of entrepreneurs.

00:48:13.920 That struggle with scaling.

00:48:14.840 Well, yeah.

00:48:15.400 That struggle with scaling.

00:48:16.220 So, could you summarize, like, some of the principles that you learned from lean that you think could apply to anybody?

00:48:21.940 The main principle that we use, because we're a bespoke product, but you can use it in any field, is one-piece flow.

00:48:28.180 And that means we start a gene, and it goes through the process in one fell swoop, from the first dot of the pattern to the shipping out the door.

00:48:38.680 So, when a gene goes in motion, it ships that day.

00:48:41.640 Unless, you know, it's on the shipping table, unless it misses a shipping deadline, it's made and finished that day.

00:48:48.420 And so, you can do that with anything, with any project, but it helps you not miss things.

00:48:53.920 If we cut all our genes and batched them and set them in a corner, what's going to happen? 0.56

00:48:57.580 One of them is going to get something on it.

00:48:58.860 It's going to get dusty, cut up.

00:49:00.720 If we wait until the next day to put the buttonhole on, well, that person's not here today.

00:49:05.260 So, she did half the job and didn't finish it. 0.89

00:49:07.700 It's inconsistent.

00:49:08.260 So, one-piece flow, it's Toyota makes the Corolla in 13 miles from our facility.

00:49:15.800 So, we learned that from those guys, and it's changed our business.

00:49:21.360 That's awesome.

00:49:22.120 I think Boeing's here.

00:49:22.980 These errors to a minimum.

00:49:24.380 Yeah.

00:49:24.680 Productivity high.

00:49:25.680 Going faster and increasing your quality.

00:49:27.940 Yeah.

00:49:28.180 That's really hard to do.

00:49:29.060 We used to have one inspector.

00:49:30.440 Now, we have 29 inspectors because every time it goes through one of the cells, it gets inspected by each person making the gene.

00:49:39.480 They're looking at their quality of work, and they're looking at the person before them.

00:49:42.760 That's awesome.

00:49:43.380 And, too, back in the day, since she only had one inspector, all these signatures would sew them, and then at the end, she would have fell it.

00:49:49.820 Well, the gene's already made.

00:49:50.760 Now, if something is a flaw, we catch it in step three.

00:49:54.260 We don't go ahead and keep putting money in the product and realize on step 17 that it's bad.

00:49:58.780 So, you're catching stuff sooner. 0.99

00:50:00.660 Or eliminate shrink, too, and throw away shit and errors and all that. 0.99

00:50:04.340 Well, labor. 0.99

00:50:04.900 I mean, think of their labor costs.

00:50:06.000 Like, if you spend another four hours on a bad pair of jeans, four hours, you could be moving forward.

00:50:10.540 And, you know, you probably didn't see the heavy bag I got outside, but there's 50 fabrics in there.

00:50:17.200 There's 10 different thread colors.

00:50:18.960 There's three different hardware.

00:50:20.620 You know, we do every cut from cigarette, women's, men.

00:50:23.960 You know, most men are wearing this modern cut with sports jackets.

00:50:27.200 But there is over 400,000 different options that we can make with our cellar.

00:50:31.980 So, I love when people try to order something that we don't have.

00:50:34.400 I'm like, you literally could build 400,000 of these.

00:50:38.140 And it's not a secret.

00:50:39.320 You know, like, people are worried about showing their factory.

00:50:43.400 I will give you the blueprint.

00:50:45.780 We did it.

00:50:46.820 Candor does it every week on the podcast.

00:50:49.200 Good luck.

00:50:50.240 That's what I stopped.

00:50:51.700 I used to do that, too, man.

00:50:52.840 I used to be real secretive about how we did everything.

00:50:55.980 People still think I am.

00:50:57.300 They think I'm not telling them.

00:50:58.900 Let's tell them this story.

00:50:59.580 They can't believe I'm telling them for free.

00:51:02.760 You know what I mean?

00:51:03.880 Good chefs make cookbooks.

00:51:05.880 I tell you what's in it.

00:51:06.740 It ain't going to taste like that.

00:51:07.880 Because you ain't, you know, Emeril Lagasse.

00:51:10.460 But, hey, you know, you can read it.

00:51:11.720 Well, I mean, let's be real, dude.

00:51:13.340 Being a great chef is about following directions.

00:51:16.520 Okay?

00:51:16.820 And it's about learning certain skills.

00:51:18.560 And the problem, what makes a great chef different from you or I is not the recipe.

00:51:24.280 It's the attention of detail and the attention to that craft that they've put in in repetition over and over and over and over again.

00:51:32.180 And I'm just confident that no one else is going to do that better than me.

00:51:35.440 That's it.

00:51:36.420 So, I don't, you know, and that's no disrespect to anybody else.

00:51:39.220 I just haven't seen anybody.

00:51:40.220 Like, I don't think people actually believe that I worked for 10 years for three for free and the next seven for $695. 0.98

00:51:51.420 They don't believe that Chris and I cuddled up on a fucking piss-stay mattress for fucking three years on and off. 0.99

00:51:58.720 They don't believe it. 1.00

00:52:00.140 They think it's fucking some bullshit story that I tell to, like. 1.00

00:52:05.140 We were cuddled up because of Soma Solution and Bud Light. 1.00

00:52:07.480 It was cold back there.

00:52:10.440 But I'm just saying. 0.62

00:52:11.820 But, like, you know, people, I just don't, I just haven't met very many people, if any, besides you guys and maybe fucking less than this many, five people in my life that would be willing to pay that price. 0.75

00:52:24.180 And that's just the truth.

00:52:25.060 So, I don't mind giving the recipe because I don't, I'm already 20 years ahead of the next guy who's going to pay that price.

00:52:31.480 So, now I'm willing to give it because I hope that other people will follow that lead.

00:52:35.960 You know what I mean?

00:52:36.780 But, um.

00:52:38.760 That happened just a couple weeks ago.

00:52:40.080 Somebody was like, oh, they're going to do what you do. 1.00

00:52:41.780 Better pack a bag, motherfucker. 1.00

00:52:44.300 Right? 1.00

00:52:45.080 There's, well, not only in 20 years, you talk about those guys who are upgrading their lives.

00:52:49.360 What happened?

00:52:50.940 Talking about, oh, they're going to build an independent program and do what you guys are doing and this is what's going to happen. 1.00

00:52:55.300 Better pack a lunch, motherfucker. 1.00

00:52:56.500 Oh, fuck. 1.00

00:52:57.380 Go ahead. 1.00

00:52:57.680 I mean, you start looking at the years and hours and experiences, not only. 1.00

00:53:01.560 That a bunch of smart motherfuckers. 1.00

00:53:03.280 That's right. 1.00

00:53:03.600 That worked their asses off, put in.

00:53:05.920 And you're talking about cultivating these guys on top of each other and on top of each other. 0.99

00:53:09.160 And like, I don't give a fuck if you have this blue plan. 0.99

00:53:11.760 Look at, here's the plan. 1.00

00:53:13.920 Now, go build them motherfucking guys because that's the hard part. 1.00

00:53:16.720 You know, talking about building talent and fucking, you know, and having character and having a seamstress who can teach her daughter and her granddaughter the fucking technique and the fucking game. 1.00

00:53:24.460 And they're investing in it, like, and they love their customers, like, good luck, bitch. 1.00

00:53:29.280 Dude, for real. 0.99

00:53:30.320 Come on in.

00:53:30.800 And if you can do it, respect.

00:53:32.340 That's right.

00:53:32.780 Yeah.

00:53:33.180 But we're on the 50-yard line.

00:53:35.280 We're going to hike the football when you're ready.

00:53:37.080 We've got a 29-year-old pattern maker, master pattern maker from Winnesoga Road, Mississippi, Johnson Benjamin.

00:53:44.080 Weirdest talent I've ever met.

00:53:45.900 You can't reproduce that.

00:53:47.060 I mean, he's third generation in the blue jean.

00:53:49.800 His mom was a seamstress.

00:53:51.100 His dad set up factories, and his dad was over quality control for Levi's.

00:53:55.160 He came to our first trunk show in 2012, got a pair of jeans, and said, I think I'll make a better pattern than you. 1.00

00:53:59.960 I'm like, fuck you, do it. 0.99

00:54:01.480 You know, and guess what? 1.00

00:54:02.700 He was right.

00:54:04.540 And then you hire him.

00:54:05.440 Yeah, exactly.

00:54:06.440 But, you know, we needed, you know, hey, you know, picking out talent.

00:54:10.260 You know, Josh is good at some things I'm going to think.

00:54:12.700 We stay in each other's lanes, you know, but, you know, we're a team.

00:54:15.700 And, you know, I couldn't afford to get married, so Josh had to buy my Jeep, you know, at the time so we could pay.

00:54:20.820 You know, we done been to war, too.

00:54:22.060 That's cool, man.

00:54:22.780 You know, so it's, yeah, so I drove my Jeep for two years with a different county tag.

00:54:27.820 And people are like, why don't you have a different county?

00:54:29.480 I'm like, ah, you know, my dad still lives there. 0.99

00:54:31.460 You know, but I was paying his note, you know, and cleaning some damn carpets, you know. 0.96

00:54:36.920 But, you know, but that led to this, you know. 0.98

00:54:38.880 And now, man, you know, it's, you know, we're still not there.

00:54:43.080 You know, like you always said, you know, you're never going to get there.

00:54:46.400 But it's awesome, like, you guys appreciate our story, but you appreciate the product.

00:54:50.500 You know, that's proud, you know.

00:54:52.060 I mean, dude, that's, I mean, that is the respect.

00:54:55.600 You want to talk about respect, that's respect.

00:54:57.520 You know what I mean?

00:54:57.820 Because you put them on, and like, when I put the jeans on, you know, like, I feel like I'm a part of it.

00:55:03.400 You know what I'm saying? 1.00

00:55:04.020 Like, I love that shit. 1.00

00:55:05.040 Yeah, yeah, I agree. 1.00

00:55:06.040 You feel proud to wear them.

00:55:07.260 And I want people to do that, like, when, you know.

00:55:09.280 When they use our products.

00:55:10.120 When they use our product, like, dude, just wearing that logo to me. 0.99

00:55:12.480 Like, when I walk through the fucking airport, when I see somebody, that's the greatest sense of fucking pride that you could fucking have, man. 0.98

00:55:18.500 Like, I just look at that person. 0.99

00:55:19.460 I want to hug them. 1.00

00:55:20.100 Like, come here, motherfucker. 1.00

00:55:21.060 Like, I know this is really weird. 1.00

00:55:22.480 You don't know who the fuck I am, but I need a hug. 0.98

00:55:25.140 We say it's like being in a band and hearing your song on the radio. 1.00

00:55:28.480 Fuck, man. 1.00

00:55:28.680 There's nothing better. 1.00

00:55:29.300 I don't know what that's like, but boy, I bet you it's good.

00:55:31.000 Yeah.

00:55:31.340 You know?

00:55:31.760 Yeah, you guys see people wearing your jeans that you don't know. 0.98

00:55:34.120 It's weird when you're like, hey, can I see your butt? 0.91

00:55:37.140 You know, it's a little weird. 1.00

00:55:37.880 I bet that wasn't weird of my fucking house today, you motherfucker. 1.00

00:55:42.540 I will tell you this, though. 1.00

00:55:43.920 They have a fucking client list that should be recognized on this fucking podcast. 1.00

00:55:48.080 I mean, their client list is ridiculous. 1.00

00:55:50.180 Oh, I believe it.

00:55:51.020 From every NFL locker room, MLB locker room to, where were you a couple weeks ago?

00:55:57.800 Good question.

00:56:01.020 I don't know if you're allowed to tell that.

00:56:02.460 You know, we are providing a good service, and people take us with us.

00:56:07.600 You know, I've got to give a shout-out.

00:56:10.120 You know, Dak Prescott had us out twice this year.

00:56:12.560 Yeah.

00:56:12.780 The Cowboys won an Oxnard, won for a Christmas gift.

00:56:15.720 Been a great local supporter.

00:56:17.520 Knows we can't afford his endorsement.

00:56:19.280 Doesn't care.

00:56:19.880 Just a good dude.

00:56:20.680 And I hated him in college.

00:56:22.760 I'm a big Ole Miss fan.

00:56:23.860 State.

00:56:24.040 So, me saying nice words about Dak Prescott.

00:56:27.280 He's a stud, though, man.

00:56:27.460 It's hard.

00:56:28.120 Oh, yeah.

00:56:28.660 You know, vice versa.

00:56:30.000 You know, Eli is a friend.

00:56:32.080 You know, good dude.

00:56:33.100 Been buying jeans for five or six years.

00:56:35.340 You know, Eli Manning was our first, you know, blue check mark.

00:56:39.520 And, you know, he has continued to support us.

00:56:41.600 You know, this year for Christmas, you know, he bought the O-line this.

00:56:45.500 You know, and then, you know, he didn't do that for, you know, any publicity.

00:56:51.140 You know, he's the opposite, quiet shot guy.

00:56:53.060 You know, probably glad I'm name-dropping him here.

00:56:55.460 But, you know, he did it because he liked the project, and he wanted to support us.

00:56:58.680 Same reason we're here.

00:56:59.260 Don't worry, Nick.

00:56:59.600 Nobody listens to the show anymore.

00:57:02.080 I actually Googled you, and you're kind of, yeah.

00:57:05.260 Yeah.

00:57:05.620 You're growing, I hear.

00:57:06.620 Yeah, yeah.

00:57:07.600 Maybe one day.

00:57:09.580 You've got legs, man.

00:57:10.740 It's hanging there, buddy.

00:57:11.900 Yeah, I'll stick it out.

00:57:12.700 Yeah.

00:57:13.080 Yeah, of course, the next question is, do you take credit?

00:57:15.820 Yes.

00:57:16.680 Because I want to get measured.

00:57:19.580 I know a guy, and I always got to take a lot of time.

00:57:21.740 Oh, and I'll buy you a pair, man.

00:57:23.060 You don't have to buy me a pair. 0.99

00:57:23.740 I'll buy you a pair just because, as a thank you for doing some work and not being a bitch. 1.00

00:57:27.840 Well, I appreciate it. 0.94

00:57:28.820 You look good, dude.

00:57:29.720 I'm proud of you, man.

00:57:30.160 Thanks, man.

00:57:30.740 That's my little gift.

00:57:31.880 I appreciate it, man.

00:57:32.580 Look at those guns, man.

00:57:33.720 I needed to make my-

00:57:34.460 Flexing now. 0.99

00:57:34.880 Look at that fucking- 0.99

00:57:35.380 Now he's flexing. 1.00

00:57:36.320 No, I taught him how to do that.

00:57:37.960 I taught him how to do that.

00:57:39.440 A fist under a bicep.

00:57:40.620 That's what he's just crossing.

00:57:40.840 It's an involuntary activity.

00:57:42.320 I didn't even know I was doing it.

00:57:43.260 Well, it's probably involuntary because you went home and practiced it after I taught you.

00:57:46.640 See, dude, you can't just do a basic arm cross like this.

00:57:48.940 I might have.

00:57:49.280 You got to press them out a little bit.

00:57:51.200 Yeah.

00:57:52.340 I might be spending a little bit more time in front of the mirror these days.

00:57:55.980 Yeah.

00:57:56.140 Just a little bit.

00:57:56.800 That's good.

00:57:57.300 The gun show.

00:57:57.820 You like it, too, don't you?

00:57:58.880 I do, but I need a pair of jeans that are actually going to give me a butt. 0.93

00:58:02.040 Ooh. 0.74

00:58:02.380 Well, what you need-

00:58:03.000 Actually-

00:58:04.680 You need a squat rack.

00:58:06.000 No, I'm doing that.

00:58:07.060 It's just not coming as fast as I want to do.

00:58:09.540 Kevin, like in year two or three, I would have made you a pant that fits and looks good

00:58:15.280 on Instagram because that's the world we're in right now, right?

00:58:17.380 I can deal with that.

00:58:18.280 That's good.

00:58:19.000 So we can actually learn this from a business partner of mine that has a small rear end.

00:58:24.540 We can actually make your pockets bigger. 1.00

00:58:26.260 We can raise them up, and it gives the illusion that you have a better ass than you actually do. 0.99

00:58:29.880 Nice. 0.99

00:58:29.900 I like it.

00:58:30.340 I like this guy.

00:58:31.180 People like our jeans for several reasons.

00:58:33.260 Made in America.

00:58:34.160 It's hand-cut, hand-sewn, raw denim, holland and sherry cotton, how it's made, what it's made.

00:58:38.820 But also, it's the fit.

00:58:40.800 You know, that's it.

00:58:41.800 And we're making people feel good, look good.

00:58:44.540 And two main people that buy our jeans, people that are in bad shape or shape they don't desire,

00:58:50.520 let's say that, that you don't want to hide it.

00:58:52.340 All the other people that are in good shape that they want to show it. 0.99

00:58:55.060 Y'all are spending 75 days sweating your ass off doing selfies, shit you want to show off. 0.99

00:59:00.180 That's right. 0.99

00:59:00.760 I'm not pointing a finger to anybody at all. 0.99

00:59:03.940 Yeah, fucking wearing heavy- 0.99

00:59:05.300 That's earned confidence. 1.00

00:59:06.280 That's right.

00:59:06.580 No, but, you know, we have such a different, you know, we have guys that have private jets.

00:59:12.320 We have school teachers that, you know, save up.

00:59:14.980 And this is the reward to, you know, Josh coins this phrase, we are an affordable luxury.

00:59:21.420 You know, and the product lasts for so long that it's, you know, it's not about price.

00:59:26.000 It's value.

00:59:26.700 Value is what we're selling, you know.

00:59:28.360 We're proud of our list, of our blue check mark list, but it's just validation for us when we see those guys.

00:59:35.100 They could literally wear anything they want to wear and they have us out.

00:59:38.640 That's such a great testament to you because it is true.

00:59:42.500 I mean, you know, those guys can buy anything, anything, and they choose to buy that.

00:59:49.500 It says a lot. 0.99

00:59:50.980 Now, stupid question, but this is men and women, right? 1.00

00:59:53.240 Oh, yeah. 1.00

00:59:53.620 Absolutely.

00:59:54.060 Absolutely.

00:59:54.440 Yeah.

00:59:54.980 Come on. 0.97

00:59:55.480 For the half of the fucking half of the episode, I was talking about him trying to, you know what I mean? 0.97

01:00:00.480 What are you doing? 0.97

01:00:01.300 He's over there looking at his arms.

01:00:02.860 That's what he's doing.

01:00:04.000 Listen, he's like, I wonder if I push a little harder here if my bicep looks bigger.

01:00:08.840 Well, he knows the camera's on him now.

01:00:10.420 Right.

01:00:10.720 Right.

01:00:10.820 Oh, I actually didn't know that. 1.00

01:00:12.000 Oh, you're such a liar. 1.00

01:00:14.520 You know you go to hell for lying, bro. 1.00

01:00:16.100 That's true. 0.99

01:00:16.840 That's true.

01:00:17.260 Boom.

01:00:18.160 I never thought about that.

01:00:20.200 Yeah.

01:00:20.720 You want to admit your lie?

01:00:22.540 You want to confess?

01:00:24.140 Well, you know.

01:00:25.140 Did you know the camera was there or not?

01:00:26.300 I confessed too much.

01:00:27.560 Wait, wait, wait.

01:00:28.620 Did you know or not know?

01:00:29.520 I might have seen it angled that direction.

01:00:34.560 Jesus is watching.

01:00:35.820 That's right.

01:00:36.500 He is.

01:00:37.300 All right, dude.

01:00:37.820 So, look.

01:00:38.600 Where can people learn?

01:00:39.580 Or, like, how can they contact you?

01:00:41.500 Like, let's say we got some guys that are interested in using you guys.

01:00:44.720 What would be the best way to get a hold of you?

01:00:47.100 You want to say the website?

01:00:48.240 Or do you want me to say too many letters?

01:00:49.720 BlueDelta.com.

01:00:51.160 Just BlueDelta.com?

01:00:52.320 1D.

01:00:52.800 Okay.

01:00:53.500 And you can put in a request.

01:00:55.340 You know, we have several dozen wholesaler accounts all over the country.

01:00:59.340 You know, we're in about 50 cities now.

01:01:02.480 We do have a storefront in the beautiful Oxford Square.

01:01:05.120 You know, it's an old tailored shop.

01:01:06.960 But, man, if you contact us, like, you know, this is the second time I've seen y'all in a week, and y'all ain't that pretty.

01:01:13.140 You know?

01:01:13.700 Well, I mean, let's not exaggerate too much.

01:01:16.400 Okay, okay.

01:01:17.080 We're pretty pretty.

01:01:17.940 Good beards.

01:01:18.780 Yeah, yeah.

01:01:19.320 I mean, that's not.

01:01:20.020 Fair enough.

01:01:20.560 That's a good one, too.

01:01:21.680 Fair enough.

01:01:22.300 Fair enough.

01:01:24.240 But, you know, we are not scared to, you know, travel.

01:01:27.820 You know?

01:01:28.040 So, you know, people book corporate events all the time.

01:01:31.400 We do a ton of work with Southern Glaciers and Tito's Vodka because they fly us all over from Pebble Beach to Boca Raton because we're gender-friendly.

01:01:39.480 One-size-fits-all, if you will.

01:01:41.040 And it's a quality product.

01:01:42.780 You know, so corporate gifting has really turned into a huge part of our, you know, because CEOs in, you know, now it's entertainment.

01:01:49.760 You know, Josh and me are going to come.

01:01:50.840 It's story time, you know?

01:01:52.300 Yeah.

01:01:52.500 And, you know, we spread out the same way we do this, and now it's, you know, it's turned into a thing, if you will, and we do great collaborations.

01:02:02.020 Just people take our product in places that we should never be, you know, so it's been awesome.

01:02:07.040 We have over 50 reps across the country.

01:02:09.340 We travel all the time, our small sales team.

01:02:12.420 So, if you want to get a gene, find us on social media.

01:02:16.340 And you guys have come to them.

01:02:17.740 That's awesome.

01:02:18.140 Oh, absolutely.

01:02:18.780 Absolutely.

01:02:18.960 So, people do house, like, trunk shows, you know, five to ten people, like, they do pop-ups in people's houses.

01:02:24.140 Nick, you don't, you're, everybody's already, you don't have to keep selling.

01:02:26.740 No.

01:02:27.000 Wait.

01:02:27.540 Social media, though.

01:02:28.240 I think it's important to say that, though.

01:02:29.780 Like, dude, they come in, they show, they bring in literally, what, 50 pairs of jeans?

01:02:34.800 Yes, sir.

01:02:35.200 Yes, sir.

01:02:35.600 And they show you all the fabrics, all the threads.

01:02:38.400 You literally, it's super cool.

01:02:40.360 You get to say, I like that, I like this, I like that.

01:02:42.640 And they put it all together for you and measure you, and you get a perfect pair of jeans. 0.99

01:02:47.020 It's fucking cool.

01:02:49.040 So, you know, and we have a lot of clients, we have a 70% rate-by rate, you know, and clients send me pictures of outfits and sports jackets. 0.99

01:02:58.080 The only reason it ain't 99 is because the fucking jeans last, they're too good. 0.97

01:03:01.740 I guarantee you, that's why. 0.99

01:03:03.040 That's Yeti's problem, too.

01:03:03.780 They make the coolers too damn good. 0.99

01:03:05.360 We've had that problem with First Form before, where we've made shit, like, too big or last too long or work too good to where people don't rebuy it, you know? 0.96

01:03:14.900 Well, but, you know, what's great about us is that they always come back because that's the same reason why they're still taking your stuff, because it's a quality product. 0.91

01:03:22.760 Right.

01:03:23.340 You know, in this time, people appreciate good work.

01:03:26.260 And so that's a, you know, it's a great time to be in America.

01:03:29.080 It's a sighting time for an entrepreneur.

01:03:31.160 The state of Mississippi has been good to us.

01:03:32.640 So it's just the Southern vibe as you are keeping it real and trying to make a good product.

01:03:36.760 I have to tell you guys that I had a friend in grad school when I was in seminary, and he was from Louisiana.

01:03:40.580 And I was asking him about his state, and he's like, well, Vaughn, we're a pretty poor state.

01:03:46.360 You know, and he kind of talked about that.

01:03:48.320 And I said, well, what are you proud of most about your state?

01:03:50.620 And he goes, well, our state motto, at least we're not Mississippi.

01:03:56.540 Who stays that?

01:03:57.980 Louisiana.

01:03:58.340 My buddy from Louisiana. 0.94

01:03:59.920 He said the state motto of Louisiana is at least calling you ugly.

01:04:02.520 You know, it's like, you know, the state of Mississippi is, you know, is very collective from top to bottom, I guess you would say.

01:04:09.200 But, you know, north of Mississippi is a beautiful place.

01:04:11.180 It is.

01:04:11.560 You know, especially in Oxford, where I'm from, it's a wealthy, educated, liberal Southerners.

01:04:19.480 You know, you can't say that about a lot of places, Charleston, Savannah.

01:04:23.140 So, but you know what I love about Mississippi is that the culture is still intact.

01:04:27.220 You know, people are still real.

01:04:28.860 They have manners.

01:04:29.600 You know, people have forgot, please and thank you.

01:04:32.160 Yeah. 0.99

01:04:32.560 Opening damn doors. 1.00

01:04:33.620 I got stuck opening a door in Vegas one time. 0.99

01:04:35.580 I mean, I had to wait. 0.98

01:04:36.900 You know, I'm like, damn, didn't nobody teach you nothing? 0.98

01:04:39.620 Right. 0.98

01:04:39.800 You know, and that's one thing I'll say about Mississippi.

01:04:42.220 You know, you know, our greatest resource is the people.

01:04:45.000 Absolutely.

01:04:45.420 You know, it's not a bunch of strip malls and chain.

01:04:47.880 And he was just poking fun at his rival. 1.00

01:04:49.560 No, I'm going to stand up for Mississippi shit. 1.00

01:04:51.200 All right. 1.00

01:04:51.540 Yeah. 0.99

01:04:52.080 You know, and some damn beautiful people. 0.99

01:04:54.640 I mean, if we're not, you know. 0.99

01:04:55.900 That's true.

01:04:56.320 The liaisons.

01:04:57.680 That's true.

01:04:57.920 Well, the other thing he said about Mississippi was they redshirt beauty queens. 1.00

01:05:02.160 At Ole Miss.

01:05:03.120 So, that's good.

01:05:04.480 What do you mean?

01:05:05.440 So, I can prove that with science.

01:05:06.460 They redshirt beauty queens. 1.00

01:05:07.060 Okay.

01:05:07.200 Meaning, the women at Ole Miss are so plentiful. 1.00

01:05:10.380 The beautiful women are so plentiful that they redshirt them. 1.00

01:05:13.500 Well, let's be real, dude.

01:05:14.820 I mean, the South's got some beautiful women. 1.00

01:05:16.520 Yeah, that's what I'm talking.

01:05:17.560 But let me go back to history and science.

01:05:19.620 And I can prove why Oxford Mississippi has more beautiful women than anywhere. 1.00

01:05:22.920 Now, Josh married Miss Ole Miss.

01:05:24.680 It's like, he had a lot of game when he had hair, you know. 1.00

01:05:28.460 Damn, dude. 0.99

01:05:28.960 It's your first rodeo or what? 1.00

01:05:30.240 Yeah.

01:05:30.820 Got to play a video before the movie plays. 0.99

01:05:32.400 No shit. 0.99

01:05:33.520 But back-to-back Miss Americas in 1959 and 1960 were from the campus of Ole Miss. 0.99

01:05:39.560 Is that right?

01:05:39.940 So, every woman in the world that wanted their baby girl to be Miss America sent them down

01:05:43.700 to Oxford.

01:05:44.460 And guess what they call Oxford?

01:05:45.800 It's the velvet ditch. 0.99

01:05:47.040 Because you cum, you get stuck, but it's comfortable. 0.61

01:05:50.460 So, I just heard a whole different thing. 0.99

01:05:53.480 See, you didn't open up a damn can of worms. 0.91

01:05:55.440 No, I want to go to a photo game. 0.98

01:05:56.900 I heard something completely different than a velvet ditch. 0.98

01:06:00.280 And then I heard cum. 1.00

01:06:01.660 And then I heard, and I'm like, what the fuck? 0.99

01:06:04.200 That's why we do have a tailor shop on the square, and we're making a high-end. 0.99

01:06:07.740 We got a waiting list.

01:06:08.980 You know, it takes five or six weeks to get our jean in normally. 0.89

01:06:13.240 Thanks for busting me out and making a ton of people mad.

01:06:15.700 But, no, I mean, you know, we couldn't open up.

01:06:18.480 Well, that was a special circumstance.

01:06:19.920 Let's be real.

01:06:20.500 I had an event the next day that I wanted to wear the pants at, and you made it happen.

01:06:26.460 So, I mean, that was amazing.

01:06:28.960 So, I know that is not normal, guys, like, ever.

01:06:32.780 Grisham's not from Mississippi, is he?

01:06:34.440 Yes.

01:06:34.840 Oh, he is.

01:06:35.300 Is he in Oxford?

01:06:36.440 Oh, was.

01:06:37.540 Now I thought he is.

01:06:38.160 John Grisham?

01:06:38.760 Yeah, but a writer?

01:06:39.760 It's a home of a foreigner. 0.99

01:06:41.240 Wright Thompson from ESPN, the gardening gun editor.

01:06:43.980 So, we're really good at riding and drinking. 0.99

01:06:46.760 You're not fucking moving to Oxford. 0.97

01:06:48.900 Now you're trying to sell us, like, hey, do you want to come on down? 0.99

01:06:51.980 No.

01:06:52.480 I don't know.

01:06:52.980 It sounds pretty cool.

01:06:54.380 No, seriously, though.

01:06:55.440 Explain this ditch area again.

01:06:57.360 No, the what?

01:06:58.940 Isn't it great when somebody is really into where they live, though?

01:07:01.760 Yeah.

01:07:01.980 And they're just proud of it?

01:07:02.920 It's awesome.

01:07:03.660 You would be, too, if you didn't live 400 miles away from where everything else is.

01:07:06.700 Oh, he's from Columbia, Missouri.

01:07:07.760 I know.

01:07:08.300 Oh, man.

01:07:08.920 Oh, I do not live in Columbia, Missouri.

01:07:10.660 You're not far.

01:07:11.520 Yeah.

01:07:11.680 That may be the problem.

01:07:12.780 Southwest flies there. 0.99

01:07:14.280 No shit, dude. 1.00

01:07:16.580 This motherfucker's like, oh, I don't like St. Louis. 1.00

01:07:19.000 I'm like, you don't fucking live in St. Louis. 1.00

01:07:20.740 How would you know? 0.99

01:07:21.680 Yeah.

01:07:23.180 So, anyway, guys, first off, I love what you're doing, both of you guys.

01:07:28.780 It's fucking amazing.

01:07:29.980 It's a real entrepreneurship story. 0.99

01:07:33.540 It's America, man.

01:07:35.200 You know what I'm saying?

01:07:35.740 Man, this is what I love about what you guys are doing, and it's like down to the core American.

01:07:41.660 And I just think it's amazing.

01:07:43.860 I love hearing the stories of real products being created and sold.

01:07:49.540 You know, the term entrepreneur has become a term for somebody selling a program on how to get rich.

01:07:55.140 You know what I mean? 0.83

01:07:55.720 And to have a couple guys on that are in the grind, doing it, kicking ass, and having a good time, they're good people, man.

01:08:04.500 It's an honor.

01:08:05.460 So, thanks for coming on.

01:08:06.460 Thanks for making the trip.

01:08:08.280 Guys, check out BlueDelta.com and check these guys out because I can guarantee you, you will not have a better customer experience.

01:08:15.960 And you know that I don't say that or give that kind of compliment out lightly.

01:08:21.720 These are some amazing dudes.

01:08:23.480 And, you know, do what you can to support them because they make awesome stuff.

01:08:26.880 And they're good people.

01:08:27.600 Yeah.

01:08:28.020 You know, you share this podcast on your page. 0.99

01:08:30.400 You fucking tag Vaughn. 0.99

01:08:32.360 Tag whomever. 0.99

01:08:33.300 Give away a couple pair of Blue Deltas.

01:08:34.800 How about this?

01:08:35.820 How about this?

01:08:37.600 Tag Vaughn and Vaughn will buy you a couple pair.

01:08:41.260 I think it'd be a great dude.

01:08:42.520 It'd be cool.

01:08:43.080 Yeah.

01:08:43.440 Get a ton of shares out of it.

01:08:44.580 I'm down with that.

01:08:45.180 What do you think?

01:08:45.580 I'm down with that.

01:08:46.260 That's fine.

01:08:46.780 As long as you know how to spell my name, which everybody doesn't.

01:08:49.760 I'm down with...

01:08:50.440 Listen, B-O-N-K-O-L-E-R. 1.00

01:08:52.360 Share the podcast.

01:08:53.560 Share this episode.

01:08:56.040 Tag me and Vaughn.

01:08:57.320 And I'll pick two people to send these guys to and get you fitted.

01:09:01.480 And you'll see what it's about.

01:09:02.700 Cool.

01:09:03.040 On my dime.

01:09:04.080 I'm down.

01:09:04.840 Let's do it.

01:09:05.280 Yeah.

01:09:05.560 I stay behind these dudes 100%.

01:09:07.240 Love it.

01:09:07.580 That's awesome.

01:09:07.980 Thank you, dude.

01:09:08.780 Yeah.

01:09:09.040 Thank you.

01:09:09.440 Thank you guys for coming out.

01:09:10.500 Dude. 1.00

01:09:11.220 Fuck yeah. 1.00

01:09:11.500 All right, guys. 1.00

01:09:12.320 That's the show.

01:09:13.040 Now, remember, pay the fee.

01:09:14.880 And this one, you get a little extra prize for, which is you get to enter into maybe

01:09:19.300 a free pair.

01:09:20.220 Maybe you get to meet these guys and have them come out and fit you.

01:09:22.920 So pay the fee.

01:09:23.780 Share the episode.

01:09:25.000 Guys, thanks for all the support.

01:09:26.400 Thanks for all the reviews.

01:09:27.440 Thanks for all the recommendations.

01:09:29.340 We appreciate it.

01:09:30.460 And we'll see you next time.

01:09:31.480 Bye.

01:09:31.680 Bye.

01:09:32.180 Bye.

01:09:32.680 Bye.

01:09:33.180 Bye.

01:09:33.680 Bye.

01:09:33.780 Bye.

01:09:34.180 Bye.

01:09:34.280 Bye.

01:09:34.680 Bye.

01:09:34.780 Bye.

01:09:34.880 Bye.

01:09:35.180 Bye.

01:09:35.280 Bye.

01:09:35.380 Bye.

01:09:35.880 Bye.

01:09:36.880 Bye.

01:09:37.880 Bye.

01:09:38.880 Bye.

01:09:39.880 Bye.

01:09:40.880 Bye.

01:09:41.880 Bye.

01:09:42.880 Bye.

01:09:43.880 Bye.

01:09:44.880 Bye.

01:10:12.540 Bye.

01:10:12.880 Bye.

01:10:13.700 Bye.

REAL AF with Andy Frisella - May 14, 2019

DENIM DOMINATORS： The Extraordinary Story of Blue Delta Jeans, with Andy Frisella - MFCEO302

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