REAL AF with Andy Frisella - F＊ck Your Competitors and Focus on You, with Andy Frisella

00:00:00.000 what is up guys you're listening to the mf ceo project i'm andy i'm your host and i am the

00:00:11.300 motherfucking ceo guys today is thursday thunder but before i get into what i want to talk about

00:00:16.200 we do have our itunes review contest still going we're going to announce the winner tuesday um

00:00:23.220 wait tuesday or next thursday one of the two i'm not sure but anyway we're announcing the

00:00:29.420 winner soon so if you haven't gone on itunes and left a review if you haven't subscribed to the

00:00:34.120 podcast realize we have the contest going on where we're going to pick five winners do a 20 30 minute

00:00:39.140 skype with myself where you can ask me whatever you want we can talk about whatever you want and

00:00:42.940 help get you on track all right thursday thunder now a lot of you guys think we have these planned

00:00:48.420 out and that we are so organized and have these awesome plans all the time but the reality of how

00:00:54.280 this really works is we sit here tyler comes and gets me and he says hey it's time to record thursday

00:01:00.200 thunder and i say okay and we walk in the room and we look at each other and we say what are we going

00:01:04.840 to talk about and that's how it goes there's no script there's no planning it's just let's find a

00:01:09.600 topic let's let's unravel it let's try to provide some real value and some real insight on the situation

00:01:14.780 today i did something a little bit different today i thought i would go ahead and ask um

00:01:20.800 some of the followers on my instagram to go ahead and ask me some questions that they wanted answered

00:01:27.380 uh in one of the posts i made on instagram and the response was pretty good so that's what i'm

00:01:33.800 going to do today i'm actually going to pick uh i pick one person i'm going to answer their question

00:01:38.680 and dive into the topic and why it's important and and the guy that asked this question um his name

00:01:45.140 on instagram is m i uh mad madri ceo it's m-a-d-r-i-c-e-o uh he asked me three different

00:01:53.640 questions he's definitely very very uh enthusiastic about getting an answer and i'm going to read them

00:01:58.820 all to you first because they're all going to have similar answers so his first question was how do you

00:02:03.620 stand the ground against the goliath of your industry all right and then his second question um

00:02:09.780 literally one minute later was should we be flattered that industry leaders are following

00:02:15.620 our steps in social media and online marketing or should we be weary that they're going to crush us

00:02:22.500 third it says should we wait and get business open with a bang and sort of pull a trojan horse

00:02:29.160 on the industry leaders slash competitors or should we tease our clientele into what's coming

00:02:35.060 to create a buzz and risk industry leaders reacting to our coming all right i'm gonna answer

00:02:41.200 this in depth here all right fuck your competitors why are you worried so much about your competitors

00:02:48.160 my bet is the quality of your product fucking sucks because you're worried all about what the other

00:02:54.520 motherfuckers are doing and if that offends you it fucking should let me tell you something you know

00:03:01.300 how you get good at business you worry about your own fucking shit you know how you get good at your

00:03:05.600 job you worry about your own fucking shit you know how you get in good shape you don't worry about how

00:03:10.700 many reps the other motherfucker in the gym is doing you worry about how many reps you're fucking doing

00:03:15.380 okay and far too many of you and this doesn't go just for the guy that asked the question

00:03:20.440 far too many of you worry way too much about other people and not enough about your fucking selves

00:03:26.320 all right if you're gonna run a business do you think i sit in the fucking back room of our business

00:03:31.980 and talk to my key guys about what everybody else is doing no i don't fucking care i don't care what

00:03:38.660 anybody else is doing i care what we're doing i care if we're making the calls i care if we're

00:03:44.180 providing value i care if we're making the best products i care if we're taking care of our customers

00:03:48.980 the best way possible i care if we're making people become loyal to our brand i care if we're making the

00:03:54.640 proper connections in our industry i don't give a fuck if anybody else is doing that i care if we're

00:04:00.320 doing that and you know what that's how you become a leader that's how you become the industry leader

00:04:06.600 because you're not following anybody else's lead you're innovating a unique path of your own

00:04:14.120 is it good to look at somebody else what they're doing and say oh you know what i acknowledge that guy

00:04:19.980 because he's doing a good job and i'm gonna do i'm gonna take what he's doing and do better

00:04:24.140 hell yeah but to sit here and and try to create your whole strategy of business around what somebody

00:04:31.200 else is doing is a way you fucking fail and so many of you guys do that you come home you gotta you

00:04:38.360 you've got a job you work with fucking bob and you come home and he bitched to your wife and you said

00:04:43.740 oh fucking bob bob fucking did this and this and this and you know do you think he's like out to get

00:04:49.080 me for you why do you think he's working so hard why do you think he's doing chances are bob

00:04:53.200 doesn't give a fuck about you the reason bob's getting paid more than you and doing a better job

00:04:57.100 is because bob worries about fucking bob all right you guys and this goes for anybody working a job

00:05:03.460 building a career building a fucking company it doesn't matter when you spend your energy focusing

00:05:10.120 on what other people are doing instead of executing on your own opportunities you are setting yourself up

00:05:17.240 to fucking fail time and time and time again and this goes against what society is right society is

00:05:24.380 all about gossip it's all about talk it's all about who's doing what and it's never about worrying about

00:05:29.120 what you're doing go to a fucking bar what's everybody talk about oh what their company's doing

00:05:34.820 what their boss is doing what their co-workers are doing what their aunt's doing what their mom's doing

00:05:38.860 what their dad's doing nobody fucking cares and it doesn't fucking matter that's why you don't see

00:05:46.620 successful people hanging out with people like that because they worry about their own shit they worry

00:05:51.580 about their own actions they worry about what they execute on and they worry about how they can get

00:05:56.540 better at it and that is how you build a company you don't strategically worry about every little chess

00:06:04.360 move you're gonna make your fucking competitors probably don't even fucking know you exist yet

00:06:09.340 if they're following you on social cool they're probably just trying to be aware of what you're

00:06:16.060 doing they don't they can't stop you from doing what you're doing okay you you guys fucking worry

00:06:24.100 about the end game before you even took the first fucking step how about being relevant how about this

00:06:30.280 how about you make a better product how about you provide a better solution how about you

00:06:34.060 provide a better service and then let that competitor that you're worried about worry about you

00:06:41.720 it's not about what people say it's about what people fucking do and you guys worry way too much

00:06:51.080 about what other people are doing what other people have how much other people are making and the the

00:06:57.540 moves other people are making instead of worrying about how you can sharpen your axe and how you can get

00:07:03.500 better at what you've got to do and how you can become more valuable in your role and how you can

00:07:08.320 grow your company and how you can build your team and how you can become a better leader how about you

00:07:13.560 take the time you spend gossiping and talking about and worrying about other motherfuckers and put that

00:07:19.380 same time into developing yourself do that for fucking three years and then come tell me who the

00:07:26.400 industry leader is because it ain't going to be the motherfucker that you're worried about right now

00:07:30.700 you guys you guys have got to get this through your head i cannot communicate this clear enough

00:07:38.480 i cannot i cannot explain this clear enough the people who worry about other people in business

00:07:44.000 always lose the best they can ever be is second place and in in our economy these days where there

00:07:51.380 has typically been an abc choice it's becoming more and more and more and more and more where

00:07:56.260 there's dominant players look at amazon amazon's fucking destroyed big retail taking companies from

00:08:03.580 multiple billions of dollars down to barely making a billion dollars okay let's look at some of the

00:08:09.160 numbers here 2006 sears 27.8 billion dollars 2016 1.1 billion dollars jc pennies 18.1 billion

00:08:21.360 dollars 2016 2.6 billion nordstrom 12.4 billion in 2006 8.3 billion in 2016 coles 24.2 billion 8.8 billion

00:08:36.320 in 2016 macy's 24.2 billion in 2006 11 billion in 2016 best buy 28.4 billion in 2006 13.2 billion in

00:08:50.840 2016 target 51.3 billion in 2006 40.6 billion in 2016 amazon 17.5 billion in 2006 in 2016 355.9 billion

00:09:10.100 and you know what and all those motherfuckers that same exact time if they had not worried about

00:09:17.120 everything amazon was doing and said hey let's look at what they're doing and do it fucking better

00:09:22.140 wouldn't be in that shape they're sitting there worried about their competitors oh retails dying

00:09:27.280 retails dead retails this retails that what what if they would have taken the fucking things amazon was

00:09:33.300 doing right that whole time and start doing them themselves now we're seeing it but it's too late

00:09:37.500 right we see companies who are doing grocery stores who are doing now same day delivery and companies are

00:09:43.000 trying to do same day trying to do same day delivery to combat the shit that amazon has put in place

00:09:46.400 but dude by now amazon has fucking gained so much ground that people are accustomed to going to amazon

00:09:53.300 out and just click and buy it's they've trained their customers all because these motherfuckers who were

00:10:00.560 fucking you know big players back then were so worried about what amazon was doing instead of actually

00:10:08.520 focusing on themselves and how they could get better and improving their fucking model they sat back and

00:10:13.680 watched it happen they sat back and let it happen and that's what you do when you focus somewhere else

00:10:19.820 that's what you do when you look at someone else that's what you do when you're focusing on how the

00:10:24.120 other company's doing and why they're doing so good and you do nothing about it

00:10:27.920 worry about making your own shit good worry about improving your own model worry about improving your

00:10:35.080 your own shit take a take it and you know be aware i'm not saying ignore people be aware of the good

00:10:43.680 shit other people do be aware of the good shit other companies do be aware but take that shit and do it

00:10:50.580 fucking better take that shit and add a step and then you don't have to worry about your competitors

00:10:55.780 stealing your idea because if they're stealing your idea they're stealing what you're doing now and

00:11:00.360 you're still you're evolving but see i guarantee you most of you motherfuckers don't even understand

00:11:05.000 what i'm saying because you guys are so accustomed to following somebody and and fucking ripping off

00:11:09.460 ideas and stealing ideas and that's how you survive but i'm going to tell you right now surviving and

00:11:16.000 thriving is two different things and if you want to fucking thrive you're going to have to become an

00:11:20.100 innovator by thinking on your own by focusing on your own by taking ideas that other people do well

00:11:26.220 and adding to them plus one plus one plus one till you're three fucking steps ahead and you don't do

00:11:33.160 that shit by worrying about what the competitor is doing when you haven't even launched your

00:11:37.180 motherfucking business

00:11:38.460 you

REAL AF with Andy Frisella - August 17, 2017

F＊ck Your Competitors and Focus on You, with Andy Frisella - MFCEO166

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