REAL AF with Andy Frisella - May 24, 2018


How to Get Everyone Talking about You and Your Brand, with Andy Frisella - MFCEO238


Episode Stats


Length

15 minutes

Words per minute

160.81847

Word count

2,481

Sentence count

203

Harmful content

Misogyny

1

sentences flagged

Hate speech

8

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of the MFCEO Project, CEO Andy talks about how you can build a business out of your personal brand and how you should be working to be great, not to be recognized, and to actually build a brand.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.400 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
00:00:04.880 Without me, my family wouldn't have food. Anybody go against me gotta lose.
00:00:12.340 What is up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host.
00:00:17.580 And I am the motherfucking CEO. Guys, if this is your first time listening, welcome.
00:00:22.520 The goal of this podcast is to make you the motherfucking CEO of you.
00:00:28.480 Tuesdays, we have longer podcasts. Sometimes we have guests. Sometimes we don't.
00:00:35.700 Thursdays, we have Thursday Thunder and that's what today is.
00:00:39.080 Today, I have a point that I want to make to you, but before I get to that point, I want to remind you of our fee.
00:00:46.140 I don't jam ads. The first 10 minutes of our podcast isn't ads that I monetize.
00:00:52.320 I'm not trying to sell you a bunch of shit. This is a passion project of mine.
00:00:56.520 I'm trying to help you guys understand what it really takes to become, A, in control of your life
00:01:03.800 and, B, successful, whatever success means to you.
00:01:08.580 Do we talk about money a lot? Fuck yeah, we talk about money.
00:01:11.860 Do we talk about other things too? Absolutely.
00:01:14.620 We are in the entrepreneurship slash business category of iTunes,
00:01:19.120 but I would say we're more of a personal development podcast than anything.
00:01:24.020 It just so happens that the principles of entrepreneurship and business and personal developments are all parallel.
00:01:31.880 With that being said, I do charge a fee for this and my fee is this.
00:01:36.280 If you listen to this podcast and it makes you think, it gives you something to improve upon,
00:01:43.260 if it helps you learn something new that is going to make you improve,
00:01:48.420 I ask that you please share with a friend, a like-minded friend.
00:01:53.360 This is an organic movement. I depend on you guys to tell people about it.
00:01:58.180 So anything that I could do to benefit you, I just ask that you reciprocate with some word of mouth for me.
00:02:05.200 All right? Cool. That's it.
00:02:06.400 Now, this isn't going to be a real long podcast
00:02:09.620 because the point of what we're going to talk about is actually really simple.
00:02:15.320 What I want to talk to you guys about is this.
00:02:18.080 We live in this age of social media and everybody has a voice
00:02:24.140 and everybody is starting to realize that they can probably build a brand around their personal profile.
00:02:33.760 And by a brand, I don't mean themselves in this instance, which you all are brands.
00:02:39.620 But what I do mean here is they could actually build a business.
00:02:43.020 And what we're seeing is lots and lots and lots of you motherfuckers out there doing this 1.00
00:02:50.260 and you're looking for recognition.
00:02:53.500 You're out there looking to be recognized.
00:02:56.000 You're out there looking for people to buy your shit.
00:02:58.920 You're trying to ask people,
00:03:01.180 Hey, bro, can I send you my swag?
00:03:04.040 Can I give you a t-shirt?
00:03:05.620 Can I send you my product?
00:03:06.900 And you'll post it.
00:03:07.820 And what you are missing here and what you're,
00:03:10.660 and I'm just going to save you about 20 fucking years of your life by giving you this advice.
00:03:15.540 You are missing the entire point of being in business.
00:03:19.540 The entire point of being in business is for whatever product you offer,
00:03:26.020 whatever service you offer to be so good, to be so compelling,
00:03:30.940 to be so over the top, great, and excellent, which is a term we like to use,
00:03:38.200 a.k.a.
00:03:38.840 Arate,
00:03:39.660 that other people will talk about it on their own.
00:03:45.680 People should get your product and you shouldn't have to beg them for a post.
00:03:49.860 You shouldn't have to send out 40 million free t-shirts to try to get one post.
00:03:56.420 You should be making the coolest fucking t-shirt ever.
00:03:59.960 You should be making the best t-shirt ever.
00:04:02.420 You should be working to be fucking great.
00:04:05.660 And so many of you want to be recognized before you're great that you're never going to be anything.
00:04:12.960 Recognition comes post-excellence, not pre-excellence.
00:04:20.260 You guys who are out there trying to build a brand,
00:04:22.880 I appreciate the fact that you're trying to build a brand,
00:04:26.420 but many of you do not fucking understand this point. 0.89
00:04:30.600 And I know this by the number of shit boxes that I get sent to my office
00:04:35.060 with literally garbage product.
00:04:37.780 No offense.
00:04:38.840 Appreciate your support.
00:04:39.960 But take my information and learn from it.
00:04:42.960 Okay?
00:04:43.840 If I don't open a box and fucking say,
00:04:47.820 holy shit, look how awesome this is.
00:04:49.980 My opinion of your brand is negative forever.
00:04:55.160 Negative forever.
00:04:57.480 Okay?
00:04:58.220 And this is the beauty of social media and instant word of mouth
00:05:01.760 that we talk about so much.
00:05:03.480 You can spread the word of mouth so fast to grow your business.
00:05:07.540 What took me 10 years should take you three years.
00:05:10.880 That's the truth.
00:05:12.960 But it works the other way too.
00:05:14.680 And you guys aren't understanding this.
00:05:18.120 When you advertise,
00:05:20.260 and by advertising,
00:05:21.340 that's what you're doing by sending out your products to people of influence.
00:05:24.920 When you do that,
00:05:26.980 you're advertising.
00:05:28.380 And when your product
00:05:29.740 isn't where it should be,
00:05:32.820 you're quickening
00:05:34.480 the death of your brand.
00:05:36.720 Because people open it
00:05:38.440 and they say,
00:05:39.180 dude, this sucks. 0.71
00:05:40.840 Okay?
00:05:41.220 They don't give you the benefit of the doubt.
00:05:43.520 You're not there to explain to them,
00:05:45.700 like, hey, this is my first promo shirt.
00:05:47.820 I'm learning how to do this.
00:05:49.340 What do you think?
00:05:50.320 You're not there
00:05:51.740 to actually control the interaction.
00:05:56.660 And that's what you don't understand.
00:05:58.360 So, now,
00:06:00.240 my perception,
00:06:01.360 and everybody else's perception
00:06:02.480 of whatever it is you do,
00:06:03.760 is negative.
00:06:07.080 You've got to understand
00:06:08.360 that that quickens the death of your brand.
00:06:11.540 You should be spending the energy,
00:06:13.700 and I talked about this
00:06:14.620 on my Instagram story
00:06:15.780 a week or two ago.
00:06:17.640 So many of you motherfuckers
00:06:19.140 are out there trying to network with people.
00:06:21.260 You're trying to meet people.
00:06:22.820 You're trying to do all this shit
00:06:24.220 thinking that those people
00:06:25.520 are going to somehow make your business.
00:06:28.060 They're not.
00:06:29.900 You're doing the same thing
00:06:31.440 by trying to hit a home run
00:06:33.120 by sending out a subpar product
00:06:35.060 to a hundred different people
00:06:36.900 so that they can see
00:06:38.460 that you didn't do your fucking homework. 0.98
00:06:41.300 All right?
00:06:41.820 You're missing huge,
00:06:43.900 huge point in business,
00:06:46.120 and the point is this.
00:06:48.460 You should be delivering
00:06:49.820 such an amazing experience
00:06:51.660 that people naturally
00:06:53.520 want to talk about it.
00:06:55.880 And by the way,
00:06:56.600 this just isn't true in business.
00:06:58.220 It's true in relationships.
00:06:59.600 It's true in life.
00:07:00.860 You have to present yourself
00:07:02.320 as an amazing person first,
00:07:06.280 and then you're going to get people
00:07:08.560 to talk about you.
00:07:09.600 You have to present yourself
00:07:11.100 as producing an amazing product
00:07:13.960 or an amazing service
00:07:15.660 or an amazing solution first,
00:07:18.180 and then people are going to talk about it.
00:07:20.980 You cannot be in this game
00:07:22.700 for the recognition,
00:07:23.960 and so many of you
00:07:25.400 are trying to do everything
00:07:26.980 that you fucking can 0.84
00:07:28.300 to get people to notice you,
00:07:30.480 but the reason nobody notices you
00:07:32.440 is because your shit fucking sucks. 1.00
00:07:36.340 Excellence first,
00:07:37.860 then recognition.
00:07:40.660 All of you guys
00:07:41.920 have it the other way around,
00:07:43.860 and you know what?
00:07:44.500 That's not your fucking fault
00:07:45.760 because you haven't been in business
00:07:47.500 for 20 years,
00:07:48.400 and social media
00:07:49.420 is a new fucking technology,
00:07:51.180 but I'm going to tell you right now,
00:07:53.120 this is the way it is,
00:07:54.420 and far too many of you guys
00:07:56.200 are spending an exorbitant amount of time
00:07:58.620 trying to get eyeballs on you
00:08:00.600 when in reality,
00:08:01.660 by getting eyeballs on you
00:08:03.140 at this point in time,
00:08:04.400 is only going to speed your death.
00:08:08.280 Okay?
00:08:10.340 I have a friend
00:08:11.560 who owns a knife company.
00:08:14.520 All right?
00:08:14.840 And by the way,
00:08:15.580 I wasn't friends with him
00:08:16.660 before I started buying his knives.
00:08:18.480 It's called Half Face Blades.
00:08:20.940 All right?
00:08:21.280 And you'll see me post
00:08:22.420 Half Face Blades shit
00:08:24.140 on my Instagram sometimes.
00:08:26.320 I carry one of their knives
00:08:27.760 every single day.
00:08:29.820 Okay?
00:08:30.240 And if you go to Half Face Blades
00:08:32.160 and you look at the shit
00:08:35.360 that they make,
00:08:36.320 you'll understand
00:08:37.560 why I carry their knives.
00:08:39.960 You'll also understand
00:08:41.120 why I buy their knives.
00:08:42.860 Because they're fucking beautiful.
00:08:45.360 They're amazing.
00:08:46.660 They're remarkable.
00:08:49.260 They get you to talk about it.
00:08:50.920 And I probably own 20 of his knives.
00:08:54.380 And by the way,
00:08:54.960 we've become friends now.
00:08:57.200 Okay?
00:08:57.900 He was Andy,
00:08:59.080 who owns Andy Arabito.
00:09:00.580 He was a Navy SEAL.
00:09:02.300 And now he's building
00:09:03.980 American-made fucking art,
00:09:06.780 which actually happens
00:09:08.180 to be also knives.
00:09:09.920 And dude,
00:09:12.080 he doesn't pay me
00:09:13.280 to post his knives.
00:09:14.980 He doesn't ask me
00:09:16.620 to post his knives.
00:09:18.300 He doesn't send me
00:09:19.300 free shit to post.
00:09:20.900 I post his shit
00:09:22.400 because it's amazing.
00:09:24.080 I post his shit
00:09:25.400 because I've never seen
00:09:26.480 anything like it.
00:09:28.820 And if you go to his website
00:09:30.380 and you go to his page,
00:09:31.860 you're going to see
00:09:32.580 the same thing.
00:09:34.620 He's the best in the world
00:09:36.060 at what he does.
00:09:37.100 He makes amazing,
00:09:38.940 amazing,
00:09:39.760 amazing products.
00:09:41.100 They're so amazing
00:09:42.160 that you cannot help
00:09:43.700 but talk about it.
00:09:45.080 And then when you hear
00:09:45.800 the story of their company
00:09:47.100 and how it was founded
00:09:48.420 and how they came
00:09:50.200 to be in business
00:09:51.040 and what they do,
00:09:52.640 it makes it even more amazing.
00:09:54.700 And guess what?
00:09:55.360 Now we are friends.
00:09:56.860 And now if he did call me
00:09:58.060 and say,
00:09:58.360 hey Andy,
00:09:58.720 could you post something for me?
00:09:59.700 I'd fucking do it.
00:10:01.240 But he never asked me.
00:10:02.900 He never sent me free shit.
00:10:04.420 He just made
00:10:05.360 an excellent product.
00:10:06.420 And too many of you guys
00:10:08.320 are focused way too much
00:10:11.520 on trying to manipulate
00:10:13.060 the system of recognition
00:10:14.620 and word of mouth
00:10:16.080 and influence
00:10:18.020 that you're missing the point.
00:10:21.740 Your product's got to be great.
00:10:24.240 And if your product is great,
00:10:25.980 the rest of it
00:10:27.040 will take care of itself.
00:10:28.320 You won't have to beg.
00:10:29.880 You won't have to ask.
00:10:31.600 You won't have to,
00:10:32.660 you know,
00:10:34.480 pester people.
00:10:35.300 People will naturally
00:10:36.880 want to support you
00:10:38.060 because you're fucking great.
00:10:39.640 And you might be asking,
00:10:41.240 how do I become great
00:10:42.880 at making t-shirts
00:10:43.920 when everybody's making t-shirts?
00:10:46.040 You know what?
00:10:46.680 That's a great fucking question
00:10:48.140 to ask yourself
00:10:49.040 before you start
00:10:50.700 a t-shirt business.
00:10:52.080 Okay?
00:10:52.620 Or any business.
00:10:54.520 You should be evaluating
00:10:56.120 the competition.
00:10:57.140 You should be looking
00:10:57.880 at the products
00:10:58.640 and you should be saying,
00:11:00.460 not how can I get in the game
00:11:02.420 and compete with these guys?
00:11:03.740 You should be saying,
00:11:04.800 how can I get in the game
00:11:06.100 and beat these guys?
00:11:09.460 Because until you understand
00:11:11.140 how to do that,
00:11:12.160 you're going to be lumped in
00:11:13.980 with every other Tom,
00:11:15.660 Dick,
00:11:15.880 and Harry
00:11:16.280 who's in business
00:11:17.280 that's running
00:11:18.240 a mediocre operation
00:11:19.640 and you're going
00:11:21.760 to have a hard time
00:11:23.240 getting traction.
00:11:24.140 And you never will get traction
00:11:25.240 because to get traction,
00:11:27.100 you have to be something
00:11:28.180 worthy of talking about.
00:11:29.320 So don't look at it
00:11:31.640 as trying to get in the game.
00:11:33.340 Look at it as trying
00:11:34.080 to win the game.
00:11:35.360 Don't look at it
00:11:36.100 as trying to compete.
00:11:37.180 Look at it as trying
00:11:37.720 to dominate.
00:11:38.760 Don't look at it
00:11:39.420 as I'm trying to get in business.
00:11:41.040 Look at it as
00:11:41.820 I'm trying to be the best
00:11:43.740 in this business.
00:11:45.600 And guys,
00:11:46.060 for a lot of you,
00:11:47.260 that means you,
00:11:48.840 not just your product.
00:11:50.060 Like a lot of you guys
00:11:50.920 listening right now,
00:11:51.720 you're running
00:11:52.100 service-based online business.
00:11:54.280 Maybe you're doing coaching.
00:11:55.560 Maybe you're doing nutrition.
00:11:57.100 Maybe you're doing fitness.
00:11:58.200 Maybe you're doing
00:11:58.860 some sort of mastermind group.
00:12:00.620 Good.
00:12:01.560 You know,
00:12:02.040 first thing is,
00:12:02.840 I hope you have experience
00:12:03.780 in those things.
00:12:04.340 But let's just assume
00:12:05.200 that you do,
00:12:06.080 all right?
00:12:06.960 Your product is fucking you.
00:12:09.420 So what are you
00:12:10.580 so amazing at
00:12:13.320 or what's so amazing
00:12:14.680 about you
00:12:15.380 that people are going
00:12:16.020 to talk about it?
00:12:17.840 Because that's what's
00:12:18.740 going to get eyeballs on you.
00:12:19.900 That's what's going to get
00:12:20.600 people to pay attention.
00:12:22.080 That's going to be
00:12:22.840 your secret sauce.
00:12:24.860 And I can tell you this.
00:12:26.700 Looking for the recognition
00:12:27.960 before you're amazing
00:12:29.000 is never going to work.
00:12:30.960 You're going to be frustrated,
00:12:32.220 you're going to be angry,
00:12:33.000 and you're going to be
00:12:33.780 fucking broke.
00:12:35.540 And the other thing is this.
00:12:37.560 Looking for recognition
00:12:38.720 for recognition's sake
00:12:39.920 is always a losing battle.
00:12:41.880 Because nothing good
00:12:43.140 comes of recognition
00:12:44.500 for recognition's sake.
00:12:46.900 You've got to be able
00:12:47.800 to solve a problem.
00:12:48.680 You've got to be able
00:12:49.280 to contribute to others.
00:12:50.280 You've got to be able
00:12:51.020 to provide an amazing product.
00:12:53.400 And if that's you,
00:12:56.680 make you the best you.
00:12:59.420 You know,
00:13:00.120 for the last two years
00:13:01.300 I've taken my fitness
00:13:02.280 from being a fat piece of shit
00:13:04.020 to being someone
00:13:05.380 who's in considerably
00:13:06.600 really great shape.
00:13:08.300 Now, do I have progress
00:13:09.440 to make?
00:13:10.000 Absolutely.
00:13:10.940 But I'm still making it.
00:13:12.460 You know why?
00:13:13.120 Because I realize
00:13:13.900 my product
00:13:14.560 at this point in my life
00:13:15.860 is becoming me.
00:13:17.820 And I've got to be
00:13:19.100 something that's worthy
00:13:20.220 of talking about.
00:13:20.980 I've got to be something
00:13:22.440 that people stand up
00:13:23.700 and take notice.
00:13:24.760 And it's hard to ignore
00:13:25.820 a 260 pounds
00:13:27.620 twisted steel
00:13:28.680 and sex appeal
00:13:29.440 walking into a fucking room, 0.98
00:13:31.020 isn't it?
00:13:32.800 So I'm doing it too
00:13:34.000 and I'm living this.
00:13:35.920 Stop going for the recognition.
00:13:38.220 Work on the quality
00:13:39.080 of your fucking product. 0.98
00:13:40.660 Work on the quality of,
00:13:42.460 and by the way,
00:13:43.080 this goes for your service
00:13:44.400 and your customer experience too.
00:13:46.180 If you have a quality product
00:13:47.720 but your customer experience
00:13:48.980 is fucking shit, 0.98
00:13:49.960 when you go out
00:13:51.480 and advertise
00:13:52.040 and people email in
00:13:53.720 with questions,
00:13:54.260 they don't get a response.
00:13:55.560 They call in with questions,
00:13:57.440 they don't get a response.
00:13:58.880 They can't make a return
00:14:00.000 or they get, you know,
00:14:01.520 treated like shit
00:14:02.200 when they make a return.
00:14:03.540 By the way,
00:14:04.220 that's the same
00:14:04.820 as having a shitty product.
00:14:07.400 So don't put the cart
00:14:08.700 before the horse.
00:14:09.860 Quit thinking about
00:14:10.620 getting eyeballs
00:14:11.380 on something
00:14:11.960 that's going to crush you
00:14:13.140 because you haven't put
00:14:14.460 the proper time
00:14:15.200 into the product.
00:14:16.760 Excellence
00:14:17.280 before recognition.
00:14:18.940 That's the way
00:14:20.360 it's always been
00:14:21.380 and that's the way
00:14:22.540 it's always going to be.
00:14:24.160 Make a great product.
00:14:25.960 Make a great service.
00:14:27.640 Become something worthy
00:14:29.620 and amazing
00:14:30.540 so that people
00:14:31.640 will talk about it naturally.
00:14:34.160 And then,
00:14:35.440 by the way,
00:14:36.380 when you know
00:14:37.180 that you're offering
00:14:38.040 good value,
00:14:38.780 you won't feel bad
00:14:39.960 about asking people
00:14:41.260 to refer other people.
00:14:44.380 Which is, by the way,
00:14:45.620 why I ask you guys
00:14:46.500 to refer people too.
00:14:47.320 So guys, that's it, man.
00:14:50.080 Excellence
00:14:50.640 before recognition.
00:14:52.720 Excellence
00:14:53.140 before recognition.
00:14:54.880 Excellence
00:14:55.520 before recognition.
00:14:59.000 I'll see you guys next week.
00:15:00.120 at nons.
00:15:10.400 We'll be right back.
00:15:15.480 We'll be right back.
00:15:17.680 We'll be right back.
00:15:18.180 We'll be right back.
00:15:18.720 We'll be right back.
00:15:19.040 We'll be right back.
00:15:19.320 We'll be right back.
00:15:19.860 Once a week.
00:15:21.520 Peace
00:15:21.940 goes another weed
00:15:22.340 Crash
00:15:23.440 없이
00:15:24.560 好好