REAL AF with Andy Frisella - How to Work with Your Weaknesses, with Andy Frisella - MFCEO219

00:00:00.460 I can stack them hunters to the roof. I ain't stopping till they stack to the moon.

00:00:04.960 Without me, my family wouldn't have food. Anybody go against me gotta lose.

00:00:12.480 Yo, yo, yo, what's up? It's Andy. This is the MFCEO Project. I'm your host and it's Andy and I don't even know the intro, but we're just gonna roll with this anyway because I don't really give a fuck today.

00:00:22.400 You know why I don't give a fuck today? Because I am fed up with motherfuckers. 1.00

00:00:28.400 I better leave then. 1.00

00:00:31.160 Yeah, I know because you like to fuck the mothers. But here's the deal, man. This is a personal development podcast. I want you to understand something real clear. 1.00

00:00:42.680 What we talk about here will cover two basic things. One, it will cover your mindset. It will cover how to think, how to act, how to utilize your mental capacity, if you have any,

00:00:57.300 to your benefit so that you can become successful.

00:01:02.860 All right? That is not motivation.

00:01:05.740 That is not rah, rah, rah. 0.98

00:01:08.020 I could give a fuck less about you being motivated. 0.99

00:01:10.360 If you can look at your bank account and not be fucking motivated to do better, then you should be hosting the podcast, not me. 0.99

00:01:18.240 All right? And the second thing that we're gonna cover here is practical business application. 0.96

00:01:22.820 We are gonna talk about practical shit that you can do to improve what you're doing, whether you be an employee, whether you be a manager, whether you be a CEO or an owner.

00:01:36.040 You're going to learn things here that are gonna make you better. 0.99

00:01:38.540 Now, while I might deliver content in a way that's motivational, I am not a fucking motivator. 0.99

00:01:46.440 You will never hear me get up in front of people at a live event and rah, rah, rah them so that they walk out and feel good for five fucking minutes. 0.97

00:01:56.260 Because that's not how I look at things. 0.93

00:01:59.120 I look at things like this.

00:02:01.100 Somebody who is coming to see me, somebody who is investing their time in listening to my voice right now like you are, 1.00

00:02:09.040 deserves shit they can use. 0.99

00:02:13.840 They deserve things that will make them better. 1.00

00:02:17.580 Anybody can go rah, rah, rah, you can fucking do it. 0.95

00:02:21.380 But not many can teach you how to do it. 0.99

00:02:25.240 So don't get fucking twisted. 0.98

00:02:27.760 I'm not a motivator. 0.99

00:02:29.280 I'm a teacher.

00:02:30.460 And that's how you should look at what we talk about, even when we talk about mindset.

00:02:35.620 Because here's the truth, guys.

00:02:37.820 We could give you the X's and O's in real-world scenarios, what to do, what not to do.

00:02:42.540 And those are helpful.

00:02:43.860 But I'm going to tell you the biggest thing that holds you back and holds most people back is how they think.

00:02:48.320 And while you may think that's not important and you might think that that's not practical, 0.98

00:02:52.980 that is the most practical shit that we're going to talk about. 0.99

00:02:55.760 I'm not going to fill your mind with endless fucking buzzwords and hot words 0.99

00:03:00.560 and try to talk above you so that I sound fucking smart like other people do, okay? 1.00

00:03:06.680 I'm not going to consistently pitch you my fucking university. 0.99

00:03:11.600 And yeah, I do have a fucking academy getting launched, but I'm not worried about consistently pitching you. 0.99

00:03:15.860 You know why? 0.99

00:03:16.660 Because I don't fucking have to. 1.00

00:03:19.100 Because you know, and I know, that I'm one of maybe fucking three or four motherfuckers on the fucking planet 0.99

00:03:25.020 that are in this space that have actually built real companies, 0.99

00:03:28.680 who are actually building companies,

00:03:30.560 who have built successful multi-million dollar brands pre- and post-social media.

00:03:35.760 And if you listen to the podcast for any amount of time,

00:03:38.020 you know that I teach you how to do that as well.

00:03:40.160 So what the academy is for is for people that want more in-depth knowledge. 0.99

00:03:44.960 They want step-by-step-by-step-by-step how to do shit, all right? 0.96

00:03:49.400 That's why we're launching it. 0.97

00:03:50.940 So with that being said, I do this for free. 0.93

00:03:54.780 If you could pull all you need to know out of this for free, fucking awesome. 0.95

00:03:58.880 You definitely don't need the academy. 0.97

00:04:00.800 You definitely don't need to buy the academy. 1.00

00:04:02.860 I don't need to jam it down your fucking throat. 1.00

00:04:04.700 Certain people want and need more in-depth instruction. 1.00

00:04:09.500 That's why I built the academy, all right? 0.98

00:04:11.800 So I'm not going to be a fucking douchebag and sit here and tell you that everything's, you know, 0.99

00:04:17.060 you got to do this or you're going to fucking fail because you won't. 0.99

00:04:19.820 You might be able to pull what you need to pull from this and go out and be very successful. 1.00

00:04:24.740 But I do this shit for free, guys, because I care. 0.99

00:04:28.660 I do this shit for free because I realize that I've been very fortunate in my life. 1.00

00:04:34.640 And you know what? 0.99

00:04:35.620 When I was broke and when I was fucking, you know, nobody and nothing and nobody knew who the fuck I was, 0.99

00:04:41.160 I used to lay in bed at night and pray that one day I would be successful. 0.99

00:04:45.540 And what I did when I prayed is I fucking said, you know what? 0.94

00:04:49.300 God, if you make me successful, if you help me be successful, I promise you I'll do good with it. 0.98

00:04:55.000 And you know what?

00:04:56.560 He did his part. 0.99

00:04:57.520 So I'm trying to fucking do my part. 0.99

00:05:00.120 And that's the reality. 0.98

00:05:01.540 I don't say that very much.

00:05:02.860 I said it in some other people's podcasts.

00:05:05.000 But, you know, whether you believe or don't believe or whatever, you know what?

00:05:09.120 I'm fulfilling an obligation that I fucking made because I believe in standing behind what I say. 0.86

00:05:13.480 So that's that. 0.94

00:05:14.660 Now, we do do this for free.

00:05:16.780 We put a lot of time and effort into this for free.

00:05:19.640 I would appreciate if you shared the podcast with someone that isn't currently listening.

00:05:27.520 That's all I ask. 0.99

00:05:28.780 I don't ask for your fucking credit card info. 0.99

00:05:30.720 I don't ask for you to fucking do a bunch of extra stuff for us. 0.99

00:05:34.920 I ask you to do something very simple. 0.95

00:05:37.120 When the conversation of success comes up, I ask that you mention me.

00:05:41.580 And that's it.

00:05:42.340 This movement grows organically. 0.99

00:05:44.040 I'm not like the Gary Vaynerchuks or the Tai Lopez's or the other people on this fucking in the space that are spending, you know, all kinds of money to advertise their shit all over the place. 0.98

00:05:55.060 I don't spend any money. 0.99

00:05:56.080 This is all organic. 0.59

00:05:57.200 And the fact that we've been able to maintain a high-ranked podcast for almost three years now with no fucking outside advertising says a lot.

00:06:05.900 It says a lot about the content.

00:06:07.400 It says a lot about you guys.

00:06:08.760 And I appreciate you guys for that.

00:06:10.200 But the reality is, is that the longer that we stay as the MFCEO project, the harder it is for us to stay ranked because iTunes and the way that these other platforms rank you is based upon how many new subscribers you get and how many reviews you get.

00:06:29.260 Okay, so as we grow and we reach critical mass where we have, you know, multi-million dollar download, multi-millions of downloads a month, we get in a situation where it becomes harder than it does for the easy guy.

00:06:42.460 Now, everybody else, you'll notice, they change the name of their podcast like once a year.

00:06:47.200 The reason they do this is because they resubmit their podcast and they make all their people go subscribe to that podcast and it beats the algorithm.

00:06:53.880 I don't want to beat the algorithm. 0.97

00:06:55.420 I just want to be the fucking best. 0.95

00:06:56.500 And for us to be the best and for us to keep moving and for us to keep doing what we're doing, guess what? 0.97

00:07:02.720 We all got to do our parts.

00:07:04.560 So I'll do my part by providing you the best possible content I can.

00:07:08.040 And I would appreciate if you would do your part by doing everything you can to bring people into the movement.

00:07:12.840 This is a movement.

00:07:14.760 Make no mistake.

00:07:15.960 Okay.

00:07:17.580 Our society is failing.

00:07:19.580 Our parenting strategies are failing.

00:07:21.400 The reality of what people know by the time they graduate college is far, far, far more misconstrued than it's ever been.

00:07:30.400 And it's up to someone to tell the truth about what business really is and what entrepreneurship really is. 0.97

00:07:35.940 And never has there been a time of more knowledge available for free, but also never has there been a time of more fake motherfuckers showing people fake ideas of success than there is now. 0.92

00:07:49.720 And, guys, I want to be the light for you guys to show you what reality is. 0.97

00:07:54.800 I'm tired of the fakeness. 0.95

00:07:56.060 I'm tired of the fake fucking rented cars and the fake rented jet and the fake mansions and this, that, and the other telling people they can get rich in 12 months. 1.00

00:08:04.920 19-year-old motherfuckers trying to life coach people. 1.00

00:08:08.000 Get the fuck out of here with that shit. 1.00

00:08:10.400 Okay? 1.00

00:08:10.700 I've been in the trenches for nearly 20 fucking years, and I still come to battle every fucking day. 0.99

00:08:16.080 I built companies pre-social and post-social. 0.99

00:08:19.940 Okay?

00:08:20.400 Nine-figure companies.

00:08:23.020 All right?

00:08:23.440 Nobody else out there has done that.

00:08:24.860 Not one other person.

00:08:28.200 So, guys, I appreciate you.

00:08:30.920 I love you guys.

00:08:32.820 Let's expand what we're doing.

00:08:35.020 You do your part.

00:08:36.040 I'll do my part. 1.00

00:08:37.040 And we'll win this shit together. 1.00

00:08:38.980 All right? 0.99

00:08:39.300 With that being said, if you're new, today, we usually do practical application, technique-based podcasts.

00:08:47.400 On Thursday, we will do mindset podcasts. 0.91

00:08:50.080 I'm going to stop calling them motivation because they aren't fucking motivation.

00:08:53.280 They're still practical. 0.89

00:08:55.180 They're just mindset.

00:08:56.640 All right?

00:08:56.920 So, as always, I'm joined by my co-host, Vaughn, the pastor of Disaster, DJ, DJ God, Vanilla Ice, many, many, many other names, which I can't even mention on the air.

00:09:14.400 What's going on, my man?

00:09:16.260 I'm good, man.

00:09:16.880 And, you know, as you were talking, I was thinking about something that I read recently that talked about how because of social media and because of the internet and because of all of the platforms that we have now where we can provide filters and we can have, you know, glitz and glamour, that people have just a huge, huge hunger for authenticity.

00:09:34.280 They have a huge hunger for realness and for people shooting it straight.

00:09:38.900 And I came across, and I just, I mean, I literally laughed out loud.

00:09:42.500 I came across some posts where basically people were saying, like, what are strategies of authenticity?

00:09:48.340 Dude.

00:09:48.540 Like, are you serious?

00:09:50.140 Well.

00:09:50.440 Strategies?

00:09:50.920 How about be authentic?

00:09:52.600 Yeah.

00:09:52.920 Like, be your real self.

00:09:54.000 That's the truth.

00:09:55.280 Either A, most people have no idea how to do that because they've sheltered themselves and their opinions and they've offered information based around what they think the response will be their entire life, or they don't believe that they're interesting enough.

00:10:11.380 And those two things hold people back from ever developing their authentic self, right?

00:10:16.340 Most people want to be authentic, but they don't know how to develop it.

00:10:20.140 And being authentic is developing yourself.

00:10:23.260 It's not something that you're just like, oh, yeah, I developed this great personality.

00:10:28.000 You know, when Charlie was on the podcast, he talked about deciding to be something, and that's what people don't do.

00:10:33.140 You know what I mean?

00:10:33.660 They think that, you know, oh, well, this guy or that guy or this celebrity or that. 0.99

00:10:38.020 Do you think The Rock didn't decide who the fuck he was going to be? 0.99

00:10:40.860 Like, that's a character. 0.99

00:10:42.300 That's The Rock. 0.98

00:10:43.060 But I bet you that The Rock is the same motherfucker, very similar parallel character to who Dwayne Johnson is, right? 0.98

00:10:51.940 Otherwise, it wouldn't work. 0.98

00:10:54.020 So, you know, it's about making a decision, man.

00:10:57.280 It's about understanding that you're going to resonate with people when you figure out who you are and communicate along those lines.

00:11:07.000 But, dude, so many people are afraid of the pushback and afraid of the rejection that they don't even do it, man.

00:11:16.040 You know what I mean?

00:11:16.640 And, like, why?

00:11:17.340 Why?

00:11:17.880 Why? 0.98

00:11:18.320 Because you're afraid that people who are never going to do a fucking thing in their entire life are going to make fun of you? 0.98

00:11:23.740 I mean, it just doesn't make any sense. 0.98

00:11:25.640 Right.

00:11:25.900 You know?

00:11:26.400 Right.

00:11:27.160 It's just amazing.

00:11:28.560 People can fabricate the money.

00:11:30.460 They can buy the movie money.

00:11:32.300 They can rent the cars.

00:11:33.720 They can do everything to fabricate the appearance of success.

00:11:37.260 But they can't fabricate real experience.

00:11:40.080 Dude, what's funny to you that-

00:11:41.200 Which is what you have and what you've put into play with the MFCO project.

00:11:44.940 Well, dude, you know, it's a little annoying to me, right?

00:11:48.100 Yeah.

00:11:48.280 I had a comment yesterday who the guy was like, does this guy actually have any good info to put out?

00:11:55.600 I saw that.

00:11:56.280 Or does he just give you rah-rah talks? 1.00

00:11:59.480 Motherfucker, I'm giving out more fucking info than fucking anybody. 1.00

00:12:03.080 Yeah. 1.00

00:12:03.460 Than anybody. 1.00

00:12:04.520 I don't care who they are, how big they are, how many fucking followers they have. 0.99

00:12:08.700 I am fucking destroying everybody when it comes to putting out practical, real content. 0.99

00:12:14.120 What was crazy about that guy is that he would have actually spent less time just Googling your name than typing out that post. 0.99

00:12:20.900 Had he Googled your name, like actually put in the effort to Google your name, he would have seen-

00:12:25.500 Dude, the problem is this, man. 1.00

00:12:26.920 We got too many fucking fakers out there. 1.00

00:12:29.040 Yeah. 1.00

00:12:29.240 You know, like I don't even blame that guy for thinking that. 0.99

00:12:31.700 You know, we got a lot of people who could talk a really good game who've never done a fucking thing. 0.98

00:12:35.780 I mean, a lot. 0.99

00:12:38.140 They way out, it far outweighs the people who've actually done shit. 0.99

00:12:41.940 Very true. 0.98

00:12:42.440 You know what I mean? 0.96

00:12:42.880 Yeah, I might even fucking, like dude, compared to like, compared to like some of these other dudes out there, they're like big bit, like these, like I'm nothing, dude. 0.97

00:12:51.020 But you know what? 0.99

00:12:51.820 I came from fucking nothing too. 0.99

00:12:54.020 I didn't start with fucking millions of dollars and this and that. 0.99

00:12:56.760 I started with zero, which is where most of the people who listen to this podcast start. 0.97

00:13:01.360 You know what I mean? 0.97

00:13:02.020 Yeah, dude, we're in the fucking nine figures. 0.98

00:13:04.140 But the reality is, is I want to be in 10 figures. 0.97

00:13:06.380 You know, so I realize we haven't done much, but the truth of it is, is that getting someone from zero to seven figures is the hardest fucking part or zero to eight figures. 0.98

00:13:16.900 That's the fucking hard part. 0.99

00:13:18.520 That's the shit that you got to know. 1.00

00:13:20.040 That's the shit that the people who are listening to this need to understand. 1.00

00:13:23.320 And, you know, during that process, you're going to gain a lot of experience and that experience will help you make decisions when you get to eight figures about how to get to nine and 10 figures. 0.99

00:13:33.980 I'm a firm believer that most entrepreneurs can do really, really well.

00:13:38.940 They can do really well. 1.00

00:13:40.140 But the problem is, is that like when they're starting out, they're seeing all this fucking fake shit. 1.00

00:13:44.900 They're seeing like, you know, these motherfuckers out there with, dude, it's just, I'm just so sick of the fucking bullshit, man. 1.00

00:13:53.000 Like about once a year, I go through this where I'm just like, you know what? 1.00

00:13:55.960 Like I text Dan Fleischman today. 1.00

00:13:57.400 I'm like, dude, this is fucking stupid. 1.00

00:13:59.380 Like, why the fuck do I even do this? 1.00

00:14:01.680 You know what I mean? 0.99

00:14:02.160 Like, I don't fucking need the money to do it. 0.97

00:14:03.920 You know, whatever money we make on the academy, I don't fucking need that. 0.96

00:14:07.120 You know what I mean? 0.92

00:14:07.660 Like all, I don't, I don't need to do any of it.

00:14:11.200 Like I'm doing well, I'm doing great. 0.98

00:14:13.260 I could just concentrate on my business and I'd probably make a lot more fucking money. 0.98

00:14:17.340 You know what I mean? 0.99

00:14:17.980 Yeah.

00:14:18.280 It's just to me that, I mean, dude, to me, that's exactly the reason why you should be doing what you should be doing or what you're doing.

00:14:25.380 Because if you look at the history, a lot of people who are kind of called for a key moment in history, they didn't really want to.

00:14:31.060 They just wanted to live their life and do their thing.

00:14:33.720 But history kind of pulled them out and said, no, we need you to do this.

00:14:36.760 And I feel like that's where you're at, man.

00:14:39.480 I don't know, man. 1.00

00:14:40.120 Like, dude, all I know is this, is like, I'm fucking fed up with like fake shit. 0.99

00:14:46.840 You know what I mean? 1.00

00:14:47.660 And I'm fed up with dumb fucking kids. 1.00

00:14:49.740 Like if you're a dumb fucking kid that thinks you're going to buy a fucking program for fucking $999 and you're going to be rich in fucking six months, dude, the fuck off my page. 1.00

00:15:00.940 Right. 1.00

00:15:01.600 You know, like, dude, I'm just fucking tired of it.

00:15:03.640 Like, this means you don't want to work for it, dude. 0.93

00:15:08.020 I'm just sick of that attitude.

00:15:09.620 Yeah.

00:15:09.900 You know what I mean? 0.99

00:15:10.460 Like, dude, I come in, I fucking love going to fucking work. 0.99

00:15:14.460 I love going to fucking battle. 0.99

00:15:16.340 And even the days I hate it, you know, when I look back and I see the challenge that I've gone through and I see the things that I've, uh, that I've, you know, had to overcome, dude, I'm thankful for that. 0.99

00:15:25.580 And like, dude, these motherfuckers just want the end result. 1.00

00:15:28.940 They just want like, they want the money or they want the car or they want this or that. 1.00

00:15:33.980 And, you know, the truth of it is, is that that shit is pretty cool. 1.00

00:15:40.440 Right. 0.99

00:15:40.800 I'm not going to sit here and be like, it doesn't matter. 0.98

00:15:42.540 It's fucking cool.

00:15:43.220 But it's really, it's really like not any, it's not, when you get some of that stuff, it's just not that cool. 0.90

00:15:53.400 Like, it's not as cool as it was.

00:15:54.680 You know what I mean? 0.96

00:15:55.120 Like, what's more cool is like building shit with people that you care about and seeing them succeed. 0.99

00:15:59.340 And like, you know, I don't see any fucking, and here's the, here's the, uh, the, the paradox of that. 0.99

00:16:07.420 Right. 1.00

00:16:07.780 The people who love building shit are the ones that become wealthy. 1.00

00:16:10.860 You know what I mean? 0.99

00:16:11.560 The people who love building brands or building products or, or helping people, uh, build careers.

00:16:16.740 Those are the ones that make money. 0.99

00:16:17.880 The ones that make money, never fucking make money. 0.99

00:16:19.920 The ones that want to make money, they never make money. 0.96

00:16:22.260 One of the best things I feel like you've ever said.

00:16:24.620 It was a while ago and you've probably repeated it a couple of times, but if your sole motivation

00:16:28.680 is to make money, then once you get a pretty decent amount of money, you'll just peter

00:16:32.540 out basically.

00:16:33.860 Right.

00:16:33.960 I mean, you'll just find out that that's, you'll lose your edge.

00:16:36.060 Yeah.

00:16:36.360 It's not going to be something that will sustain you.

00:16:38.540 Yeah. 0.98

00:16:38.560 I told my guys this morning in our meeting, I want to fucking win. 0.93

00:16:41.220 Like, I, I, it's not even about the money at this point. 0.99

00:16:44.360 I want to fucking win. 0.96

00:16:45.640 Like, it's about winning, you know? 0.98

00:16:47.340 And a lot of people don't understand that, but that's where I come from with everything,

00:16:51.700 you know? 0.98

00:16:52.000 And I, like, dude, I'm so fucking tired of hearing these fucking people use buzzwords, 0.99

00:16:56.580 use buzzwords and fucking, uh, um, you know, talk over people to seem like they're smart 1.00

00:17:02.740 and all this fucking shit, dude. 1.00

00:17:04.260 Like this, this is not rocket science, you know what I mean? 1.00

00:17:07.800 And people make it more complicated because A, they want to fucking sound cool and smart 0.99

00:17:12.620 and smarter than you because their fucking ego needs it. 0.98

00:17:16.280 Or B, they, they want to sell you something, you know? 1.00

00:17:20.320 And like, this isn't fucking hard.

00:17:22.220 This isn't, this isn't something that, I mean, yes, it's hard, but it's simple. 0.80

00:17:26.680 You know?

00:17:27.020 Simple.

00:17:27.520 Right.

00:17:28.020 Simple, simple principles applied with Herculean effort.

00:17:31.180 And like, dude, what's, what's, what irritates me about the state of like the entrepreneurial

00:17:35.000 space right now is that you have all these people who all claim to have the answers. 0.98

00:17:39.580 And the truth is, is fucking 98% of them are fake. 0.98

00:17:43.400 You know what I mean? 1.00

00:17:44.680 98% of them are making their money by selling you shit to tell you how to get rich when they 1.00

00:17:49.080 never use the shit they're selling you. 1.00

00:17:50.900 Right. 1.00

00:17:51.820 It's fucking, it's stupid. 1.00

00:17:53.120 They're, they're, they're actually making money selling courses about how to make money. 1.00

00:17:57.440 Yeah.

00:17:57.820 Which, you know, people think about that.

00:17:59.620 Dude, that's why I don't want, that's why I like, I have a lot of people. 0.91

00:18:01.160 I have reservations about even doing the academy because like, I don't even fucking, I don't 0.82

00:18:05.720 need the money and I don't care about, I don't care about, uh, about what we're doing 0.62

00:18:10.700 there in terms of a business proposition.

00:18:12.260 But I feel like there's an obligation to do it because people, there's so much, there's

00:18:20.180 not anything out there for a real entrepreneur.

00:18:22.300 You know what I mean? 0.99

00:18:23.060 There's not anything out there that teaches you the real shit of how to run a fucking business. 0.99

00:18:26.980 You know why? 1.00

00:18:28.240 Cause none of the motherfuckers selling shit ever ran a real business. 1.00

00:18:30.480 Right. 1.00

00:18:31.080 That's why.

00:18:31.880 Right.

00:18:32.160 You know, there's all these quick things like, Oh, here, open up this Amazon store or start 0.99

00:18:37.280 a digital media fucking agency or that shit is not a brand. 0.99

00:18:41.660 That's not going to sustain you your entire life. 1.00

00:18:43.860 Right.

00:18:44.440 You know, that's like giving a man a fish versus teaching him to fish. 0.99

00:18:48.680 Isn't that a fucking Bible thing? 0.97

00:18:51.000 I mean, it's a principle supported by the Bible, but it's not, that's not a verse in 0.99

00:18:54.560 the Bible.

00:18:54.940 No.

00:18:55.200 Is it?

00:18:55.740 Are you sure?

00:18:56.640 No.

00:18:57.040 How do you know?

00:18:58.200 Cause I've got every verse memorized.

00:19:01.220 Do you really?

00:19:02.100 In three or four different languages. 1.00

00:19:03.900 You're fucking lying. 1.00

00:19:05.080 You liar. 1.00

00:19:06.260 No, but I actually think that's a Chinese proverb or something. 1.00

00:19:09.960 I'm just having one of those days, man, where I just like, it's like, fuck everyone. 0.99

00:19:12.920 You know what I mean? 1.00

00:19:13.500 Like, dude, why the fuck do I even do this? 0.95

00:19:16.360 You know, like, I feel like I'm discrediting myself by, by doing what I do. 1.00

00:19:21.320 Cause I'm getting thrown in with these fucking retards, you know? 1.00

00:19:24.480 Yeah. 1.00

00:19:25.280 I don't know, dude.

00:19:26.100 Well, a lot of people don't see the stress that it puts upon you either. 0.96

00:19:28.680 Like they don't see that behind the scenes shit, you know, of all the effort that you 0.97

00:19:32.560 put into the Academy, your social media, all the content that you put. 1.00

00:19:36.260 Fuck dude, you know what? 1.00

00:19:36.880 If I didn't do any of that shit, I'd be on vacation all day. 1.00

00:19:38.800 Right. 1.00

00:19:39.360 You know what I'm saying?

00:19:39.960 But they don't see that. 1.00

00:19:41.320 Fuck dude. 1.00

00:19:42.040 It is true. 1.00

00:19:42.260 Like, what would, what would you do if you didn't do all this stuff?

00:19:43.700 Like I worked this hard to get to a point where I don't have to do much and now I'm

00:19:46.300 just doing it all over again for what?

00:19:48.120 Yeah.

00:19:48.480 You know?

00:19:49.000 Yeah.

00:19:51.780 Well, what are we going to talk about today?

00:19:55.080 You know, it's something that, uh, that annoys me that people say that I think confuses

00:20:00.620 the fuck out of people. 0.95

00:20:01.920 Gary says this all the fucking time and I've said something to him about it too, but like 1.00

00:20:05.960 every, you know how like Gary says shit and then other people just jump on it and start 1.00

00:20:09.140 saying it to you. 0.99

00:20:09.760 Like I love Gary, you know, I don't agree with everything he says.

00:20:14.580 Everybody knows that.

00:20:16.300 But one thing he says that I wish would be expanded upon, um, is this call in on your 1.00

00:20:22.760 strengths, fuck your weaknesses, right? 0.99

00:20:25.320 People don't know what the fuck that means. 1.00

00:20:26.920 Right. 0.96

00:20:27.200 And I get more questions about that than I think any other thing out there besides the

00:20:32.840 relationship thing where people are like, Oh, my girlfriend doesn't support me. 1.00

00:20:35.780 Fuck your girlfriend. 1.00

00:20:36.700 Right. 1.00

00:20:37.080 You know what I mean?

00:20:37.540 That's a simple answer to that.

00:20:38.640 So let's address this one too, you know?

00:20:40.720 And in fairness, some of our, our great guests have said things similar, but I think people

00:20:44.900 then assume they don't know the context in which the guest is saying that.

00:20:48.040 And so they, they, they apply it across the board.

00:20:50.980 Right.

00:20:51.120 And like the truth is, is that some of your weaknesses, guess what? 0.99

00:20:54.380 You're going to have to be at least functional to fucking operate. 0.99

00:20:57.480 Right. 0.99

00:20:57.740 You know, and that's the part that people forget. 1.00

00:20:59.880 They're like, Oh dude, all right, fuck everything. 0.99

00:21:02.220 Well, what am I good at? 1.00

00:21:03.020 I'm good at call of duty.

00:21:04.100 So I'll be call of duty, man.

00:21:06.380 Dude, that's not what that means.

00:21:08.300 You know what I mean?

00:21:08.880 We're talking about actual skills.

00:21:10.880 We're talking about entrepreneurial skills, right?

00:21:14.340 Like for me, for example, I have Tyler. 0.99

00:21:18.380 I don't know anything about fucking video editing. 0.98

00:21:20.860 You know what I mean? 0.99

00:21:21.820 Right.

00:21:22.040 But you know what I do know?

00:21:23.580 I know how a video should look and I know how it should feel. 0.99

00:21:27.420 So while I don't know how to sit at the computer and fucking edit this motherfucker up, I know 0.98

00:21:33.880 what I know enough to know how it should be. 0.99

00:21:36.300 Right.

00:21:36.760 Right.

00:21:36.980 So we work together to solve that.

00:21:38.560 Now, is that a weakness of mine?

00:21:39.680 Absolutely. 0.87

00:21:40.300 Do I just fucking abandon it and like, let these guys run and create my brand on their own? 0.98

00:21:45.180 No. 0.99

00:21:46.380 You see what I'm saying?

00:21:47.040 Right.

00:21:47.280 Well, that would be a question that'd be a nice question to start with.

00:21:50.080 So how do you categorize the weaknesses that you have to deal with and the ones that you

00:21:55.860 can kind of, like, how do you think of it?

00:21:58.720 How do you, like, if somebody's thinking, okay, I'm going to put all my weakness together

00:22:01.440 and I'm going to categorize them or organize them and figure out what to do about this one

00:22:05.440 and maybe say, ah, this one's not that big a deal.

00:22:07.840 Like, how do you do that?

00:22:09.180 How do you personally evaluate it?

00:22:10.580 How do you evaluate it in your staff?

00:22:12.820 I think, dude, this is as funny as it sounds.

00:22:15.680 I kind of think of it as like being in battle, right?

00:22:18.260 Like, in battle, guess what? 0.99

00:22:20.360 You're going to get fucking hurt, right? 0.99

00:22:22.180 And there's going to be two kinds of hurts. 0.99

00:22:23.860 There's going to be a flesh wound and that's going to be a wound that like, yeah, you're

00:22:28.720 bleeding a little bit, but you're going to be okay.

00:22:31.160 And then there's going to be a mortal wound, right? 0.99

00:22:33.380 And that's going to be like, dude, if you don't fucking, if you don't pay attention to 1.00

00:22:36.880 it, you're going to fucking die. 1.00

00:22:38.240 Okay. 1.00

00:22:38.560 So when I think of like business, I kind of think of it like that.

00:22:42.600 Like, dude, um, if I'm bleeding out a little bit and I'm, I'm, I'm functional at something

00:22:50.120 like I understand like that, you know what?

00:22:52.700 I don't necessarily need to pay attention to that so much.

00:22:55.500 I could kind of let that go.

00:22:56.720 Right.

00:22:56.960 I prioritize it as low priority.

00:22:59.160 Uh, you know, the mortal wound, like let's say, for example, if I didn't know how to read 0.94

00:23:02.660 my fucking accounting statements or I didn't know how to op, uh, understand what cashflow 0.96

00:23:06.720 was, guess what? 0.99

00:23:08.040 We'd be out of business in a week.

00:23:09.520 Right.

00:23:09.920 Okay.

00:23:10.520 Now, when I started in a business, I didn't know anything about accounting.

00:23:14.440 I didn't know how to read a financial sheet.

00:23:16.300 I didn't know how to read, uh, a profit and loss or, or any of the, uh, forms that come

00:23:21.620 with accounting.

00:23:22.140 But you know what?

00:23:23.000 I knew that if I didn't understand it and didn't teach myself understand, I would make

00:23:26.860 less money.

00:23:28.000 Right.

00:23:28.440 And now we have a system in our company that I can look at in five seconds.

00:23:32.480 I call it the daily update.

00:23:33.900 I can look at it five seconds, make decisions about our cashflow and make decisions about

00:23:38.480 our profitability and make decisions.

00:23:40.380 To me, it's like the matrix, right? 0.74

00:23:41.960 It's like all these little numbers that don't mean shit to anybody else. 0.90

00:23:45.120 But to me, I know what we need to do. 0.58

00:23:46.780 And that took years to develop, but that's something that if I didn't develop and if I 0.98

00:23:50.700 had just said, well, that's not my fucking, that's my weakness. 1.00

00:23:53.260 Fuck accounting. 1.00

00:23:54.140 Guess what? 1.00

00:23:55.400 You'll be fucking dead. 1.00

00:23:57.180 Right. 1.00

00:23:57.640 Right.

00:23:57.900 So P you have to, you have to understand in business, like what will kill you if you

00:24:04.960 don't understand it and what won't hurt you that bad.

00:24:08.160 Right.

00:24:08.940 And what's going to kill you, you need to learn, you need to learn how to do it and you

00:24:14.860 need to learn how to do it at least at a functional level.

00:24:18.160 Stuff that's like not that bad.

00:24:20.740 You know what I'm saying?

00:24:21.580 That's where you bring somebody in to help you with that.

00:24:24.300 That's where you bring someone in to do that job. 0.99

00:24:26.240 Now you also bring someone in on the mortal wound on the fucking big deal shit, but you 0.99

00:24:30.520 work with that person hand in hand. 0.99

00:24:32.200 Like for example, I just said our branding, that's a big fucking deal. 0.98

00:24:35.000 Yeah. 0.91

00:24:35.180 Like if our, like our branding for first form, our branding for everything that we do, that's

00:24:39.980 a direct collaboration.

00:24:41.520 People, people always act like I'm, they're surprised whenever they find out that I'm involved

00:24:45.740 with that.

00:24:46.340 Look, dude, that's a big deal.

00:24:48.420 Our branding is how, how people see us.

00:24:51.720 So I have to be involved in that.

00:24:53.780 And that, if I don't, if I just let that go and let that run off with some graphic designer

00:24:59.080 somewhere, I mean, dude, we're not even really branding. 0.97

00:25:03.340 We're just throwing shit out there. 0.98

00:25:05.100 You know? 0.99

00:25:06.460 What in your mind for most businesses is an example of a flesh wound of something that's

00:25:11.740 more of just an annoyance?

00:25:13.560 Oh man.

00:25:14.460 That for most people they could say, all right, it's not a big deal.

00:25:17.160 If you're bad at this, you could maybe farm it out.

00:25:20.900 Dude, I think like, for example, like coding your website, all right? 0.99

00:25:24.160 Like you don't need to fucking know how to code. 0.95

00:25:26.220 There's a trillion people out there that know how to code and other guys will argue this. 0.98

00:25:30.060 Well, you need to know how to code. 1.00

00:25:31.160 No, you fucking don't. 0.99

00:25:32.220 There's a trillion people out there that know how to code. 0.99

00:25:34.260 There's a trillion people out there that not only know how to code, but will code for

00:25:38.740 money.

00:25:39.300 All right.

00:25:39.900 Things like that.

00:25:40.640 Like that would be where your time wouldn't be spent wisely.

00:25:43.400 Like if I were to sit down and try to code our website, it costs us a million times more 0.86

00:25:47.520 than what the fuck it would cost me to pay someone else.

00:25:49.480 And even in the beginning, it's about that. 0.82

00:25:51.940 Like, dude, in the beginning, if you're going to try to learn how to code, well, your business

00:25:58.200 derives on sales. 0.92

00:25:59.460 So I would argue like in the beginning, if you're fucking, you know, just starting up, 0.92

00:26:03.340 your efforts should be towards building sales and building the brand, not towards trying 0.98

00:26:08.920 to, you know, do the technical shit of, you know, coding a website.

00:26:14.180 Right. 0.67

00:26:14.380 I think this is something that holds up a lot of potential entrepreneurs from even getting 0.99

00:26:18.600 started as they look at their weaknesses and they're like, fuck, I can't do that. 0.95

00:26:21.660 How am I supposed to run a business? 0.99

00:26:22.920 Right.

00:26:22.940 Because they think they need to do everything.

00:26:24.500 And that's where like whenever Gary or any of these other guys say, go all in on your

00:26:28.520 strengths.

00:26:29.140 That's what they're saying.

00:26:30.340 They're saying, look, you could supplement your weaknesses with other people.

00:26:34.380 Okay.

00:26:34.760 And that's the truth.

00:26:35.560 You have to like, dude, my job as a CEO is not to know how to do everything the best.

00:26:41.600 It's about how to put the best people around me and recognize the best work.

00:26:45.900 And that's what Dean Graziosi was referring to when he said, uh, eliminate, what is a eliminate,

00:26:53.060 delegate or automate.

00:26:54.900 Didn't he say something like that where he said like, if, if, if there's something you're

00:26:57.980 just not good at rather than obsess about it, rather than invest all this time and energy

00:27:02.620 into, into trying to move the dial a little bit and get a little bit better, what you really

00:27:07.100 should do on, on stuff.

00:27:08.240 That's not like a mortal wound.

00:27:09.460 If it's just like a flesh wound, if it's something you can afford to not be good at, just farm

00:27:14.220 it out.

00:27:15.300 I think he used those three, three terms.

00:27:17.620 You've got to be involved in it, right?

00:27:18.840 Dude, you've got to know enough to figure out what the problem is.

00:27:21.620 And you can only do that by asking yourself a bunch of questions.

00:27:25.200 You know, why do I get defensive from feedback?

00:27:27.920 Is it because I don't trust my managers?

00:27:29.880 Why don't you trust your managers?

00:27:31.180 Well, you hired them, you know?

00:27:32.660 Yeah, I know, but they aren't competent.

00:27:34.300 You have all these little conversations with yourself about, you know, trying to figure

00:27:39.520 out what, what the problem is.

00:27:41.340 And then once you figure it out and have it identified, then you could figure out what

00:27:46.500 needs to be done.

00:27:47.240 But so many people, dude, this comes down to also taking accountability because they will 0.99

00:27:52.600 point the finger and be like, the managers suck. 1.00

00:27:54.720 The fucking web coder sucks. 1.00

00:27:56.480 The, the graphic design sucks. 1.00

00:27:58.440 Well, dude, if everything sucks around you, guess what? 1.00

00:28:02.060 You suck, you know? 1.00

00:28:03.400 And that's what you have to say. 1.00

00:28:05.240 Like, you know, I've had issues where, you know, we've been on a losing streak in our

00:28:09.860 company.

00:28:10.220 Like people think we always win.

00:28:11.860 We're not, we don't always win.

00:28:13.100 There's times where we've gone fucking two years straight where we've lost, you know?

00:28:18.180 And you know what? 1.00

00:28:19.040 It's easy for me to sit around and say, Hey, it's all these motherfuckers, blah, blah, 1.00

00:28:23.140 blah. 1.00

00:28:23.360 But you know what?

00:28:23.840 I ended up finding out almost every time something like that happens.

00:28:26.680 It's me.

00:28:27.320 I'm the one that took my eye off the ball.

00:28:30.780 I'm the one that didn't identify the real problem. 0.99

00:28:33.660 You know, I look at people and I say, and we all have a tendency to say that guy's fucking 0.99

00:28:37.720 lazy. 0.99

00:28:38.060 That guy doesn't work or that guy doesn't do his job. 0.60

00:28:40.360 You know what?

00:28:40.900 The truth of it is, is that most people inherently want to win.

00:28:44.080 Most people inherently want to do good.

00:28:46.100 They want to earn more money.

00:28:47.360 They want to progress.

00:28:48.360 So why aren't they?

00:28:49.480 Well, the truth is it's usually because they don't know how.

00:28:54.380 And so it's not that they're lazy.

00:28:55.720 It's not that they're being, uh, you know, deceitful.

00:28:58.720 It's not that they're being unmotivated.

00:29:00.380 It's that they don't understand how, you know, I use this analogy with my team all the time.

00:29:06.280 It's like washing a car, right?

00:29:08.600 If you take a bucket out and then you take a sponge and you take a hose and you go spray

00:29:13.040 your car down and then you take water out of the bucket with the sponge and wipe the car

00:29:18.240 all over, you're, you know, and then dry it off.

00:29:21.300 What's the car going to look like? 1.00

00:29:22.540 It's going to look like shit. 1.00

00:29:23.500 Yeah. 0.99

00:29:23.840 Okay.

00:29:25.140 The biggest difference that you could have done that would have produced a hundred percent 0.99

00:29:29.000 different results would be the 2% it took to squirt the soap into the fucking bucket. 0.99

00:29:34.720 And that's usually the technique that, you know, there there's, there's things about 0.98

00:29:39.400 what people do.

00:29:41.000 It may look like from the outside, they're doing their job and they probably feel like they're

00:29:44.840 doing their job.

00:29:45.600 But the truth of it is, it's that 2% they're missing.

00:29:49.040 And guess what?

00:29:49.980 That's frustrating to them too.

00:29:51.560 Not just you. 1.00

00:29:52.560 It's frustrating for them to swing an ax all day long at a fucking big ass tree and have 0.99

00:29:58.680 the blade be dull and just be tiring themselves out over and over and over again. 1.00

00:30:03.820 That's fucking frustrating. 0.99

00:30:05.600 That creates poor culture. 0.99

00:30:07.160 It creates bad, uh, retention.

00:30:09.980 It creates a negative opinion of the company.

00:30:13.600 People lose belief.

00:30:14.900 They say, well, I'm doing exactly as I'm told and I'm not winning.

00:30:19.140 It's probably not true.

00:30:20.820 They probably feel they're doing exactly as they're told, but they're probably not.

00:30:25.280 And your responsibility as a manager or CEO, when things are in that situation is to really

00:30:31.180 dig deep and identify the problem by asking yourself a lot of questions and letting them 0.99

00:30:37.980 have the benefit of the doubt instead of saying they're lazy or they're fucking this or they're 0.98

00:30:42.180 that and pointing the finger, assume that they have good intentions and then it's easier 0.97

00:30:47.680 to identify what the real problem could be.

00:30:50.780 You got, you know what I'm saying?

00:30:51.540 Yeah, absolutely.

00:30:52.240 So the way, I mean, putting it in the parlance we're talking about, you're saying like when

00:30:55.680 you said you discovered the problem was with you.

00:30:58.060 Okay.

00:30:58.620 So basically you're saying you had to go back and say, there's some weakness that is to use

00:31:04.260 your analogy, the gaping wound, the mortal wound.

00:31:06.340 Right, right.

00:31:06.760 And I have to go back through a process of asking questions and figure out what's that

00:31:10.640 weakness that I need to deal with.

00:31:12.060 I need to bandage or whatever.

00:31:13.840 That's right.

00:31:14.080 And then, then that corrects things.

00:31:15.400 Yes.

00:31:15.800 And then, and, but most people in a leadership position, but it starts with asking yourself,

00:31:20.520 asking yourself the question instead of pointing fingers.

00:31:22.380 Right.

00:31:22.640 Right.

00:31:23.240 So it's easy to point fingers because you want to blame it on everybody else.

00:31:26.700 You know what I'm saying?

00:31:28.040 Right, right, right.

00:31:28.700 But the truth is, is it's usually not them.

00:31:30.620 It's usually you.

00:31:31.520 It's usually something that you're dropping the ball on.

00:31:33.480 I always talk about, um, I have an analogy that I use.

00:31:36.500 I don't know if I've ever talked about on the podcast, but with an ax, all right, you

00:31:40.240 have an ax and the ax takes, uh, you know, it takes four components for it to work.

00:31:45.820 All right.

00:31:46.540 Number one, it's gotta take effort. 0.99

00:31:49.060 An ax doesn't fucking do shit if it's laying on the ground. 0.99

00:31:52.800 All right. 0.99

00:31:53.040 You got to pick it up and you got to swing it and you got to swing it fucking hard. 0.98

00:31:56.080 All right. 0.98

00:31:56.920 Number two, the ax takes consistency.

00:31:59.980 All right.

00:32:00.780 Consistency.

00:32:01.380 You got to hit in the same spot over and over and over and over again.

00:32:05.720 Right. 0.99

00:32:06.360 You've got to fucking, if you go up and down the tree all over the place, you're not going 0.99

00:32:10.680 to get very far. 0.99

00:32:11.920 Okay.

00:32:12.640 Third thing, the ax takes self-awareness.

00:32:15.620 All right.

00:32:16.520 What does that mean?

00:32:17.440 That means sharpen your blade.

00:32:19.120 That means be able to self-evaluate, be able to look at what you're the work you're doing.

00:32:23.960 And even though you feel like you're doing everything right, if you're not getting the

00:32:28.200 result, your ax is probably not sharp.

00:32:30.780 All right.

00:32:31.380 And the fourth thing that ax takes is patience. 0.99

00:32:33.860 If you've got a big fucking tree, it doesn't matter how hard you swing. 0.98

00:32:37.280 It doesn't matter how consistent you are. 0.99

00:32:39.000 It doesn't matter how sharp the blade is.

00:32:41.340 Guess what?

00:32:41.940 It's going to take time.

00:32:43.380 Okay.

00:32:43.820 And that's what we're talking about when we talk about, you know, getting everybody

00:32:47.480 on the right page.

00:32:48.420 And we talk about, you know, going all in on your strengths because going all in on your

00:32:53.680 strengths is about really conducting a symphony of a number of people in your organization.

00:32:59.400 You might have two people, you might have 2000 people.

00:33:02.720 It's about conducting a symphony and it's about getting people to do their best work in the

00:33:08.980 best position possible for them.

00:33:11.220 Right.

00:33:12.220 So good to great.

00:33:13.500 There's a book.

00:33:13.960 Good to great.

00:33:14.620 Good to great is a great book.

00:33:16.240 It's all about this concept.

00:33:17.520 And they use the analogy of this putting people.

00:33:21.800 You have a hundred people on the bus.

00:33:24.120 It's about getting people in the right seats on the bus.

00:33:26.840 Okay.

00:33:27.540 And, and dude, I think a lot of companies fail because the people who are in charge look at

00:33:34.380 their people as all the same, right? 0.98

00:33:38.020 They blanket them like they're just fucking labor. 0.97

00:33:40.920 And that's not the case, man. 0.96

00:33:42.460 That guy that you might have packing boxes in the back probably has a skill that you

00:33:46.640 need.

00:33:47.140 It's your job as the, it's, it's a twofold job. 0.72

00:33:50.480 It's his job to display that skill.

00:33:52.840 It's your job to recognize that skill.

00:33:55.080 Right.

00:33:55.660 It's interesting that you brought up the good to great.

00:33:57.340 Cause that's, that's exactly where I was going to take you from.

00:33:59.920 You were talking about identifying your own weaknesses and then that then transit transitions

00:34:05.120 into how do you set up?

00:34:07.020 We've been doing this for a while.

00:34:08.080 Yeah, yeah, yeah.

00:34:08.900 No, I know we're getting good at it, but, but my, you're basically, then that transitions

00:34:13.260 into how do you, how do you manage your people to where you actually mitigate their weaknesses

00:34:20.440 or we'll say protect them from their own weaknesses so that they can succeed.

00:34:25.340 And there's probably some principles in good to great, but what, what have you learned

00:34:29.080 about identifying the weaknesses in your, in your employees, your team members?

00:34:33.540 Here's the reality. 1.00

00:34:34.460 This motherfucker sitting right here can make a great video. 1.00

00:34:37.160 He can make a great video. 1.00

00:34:38.880 He does a lot of great shit. 1.00

00:34:40.620 Okay. 0.99

00:34:42.620 Tyler is not very organized all the time.

00:34:44.880 All right.

00:34:45.280 Is he getting better?

00:34:46.640 Absolutely.

00:34:47.420 Way better.

00:34:48.000 But I know where he's strong and I know where he's weak.

00:34:52.140 And if I just looked at him as blanket talent and say, dude, this guy should be able to know

00:34:56.680 this and also run a team and not invest my time into teaching him how to run a team.

00:35:03.060 Because here's the reality. 0.99

00:35:04.280 We're talking about two different fucking skill sets. 0.99

00:35:06.300 We're talking about leadership and management, and we're talking about a specialized skill 0.99

00:35:10.220 of creating content.

00:35:11.080 If you want to create success in your company, you have to learn to recognize what people

00:35:17.520 can bring to the table.

00:35:18.640 Now, I have no doubts that he'll eventually become an amazing leader.

00:35:21.960 That's why I'm allowing him to run the team that we have.

00:35:24.940 But I'm also aware that that's going to take a number of conversations and probably a few

00:35:30.420 years for me and him to get on the same page with that.

00:35:32.540 Right.

00:35:33.040 You see what I'm saying?

00:35:33.640 Yeah, absolutely.

00:35:34.580 So going even deeper than that, though, in order for you to even know what you just said,

00:35:39.520 you actually have to be paying attention to your team.

00:35:43.480 Dude, I mean, that's the difference.

00:35:45.140 I mean, that's crazy that people don't realize that.

00:35:48.060 Dude, I get asked that all the time.

00:35:49.580 Why do you have such a great culture?

00:35:51.280 Why do you?

00:35:51.960 Because I invest in my culture.

00:35:54.020 I invest in my people.

00:35:55.700 I listen to what they say.

00:35:57.060 I try to recognize.

00:35:58.420 And you know what it really comes down to, man?

00:36:00.580 It comes down to caring about them.

00:36:02.740 You know what I mean?

00:36:03.240 I meet so many business people that ask me questions. 1.00

00:36:06.980 And dude, you could just tell by the way they ask shit. 1.00

00:36:09.520 They don't give a fuck about their team. 1.00

00:36:11.560 You know what I mean? 0.99

00:36:12.080 It's all about them.

00:36:13.220 Right. 1.00

00:36:13.340 It's about how much money they could skim off the fucking top for themselves and their 1.00

00:36:16.760 fucking family and fuck everybody else. 1.00

00:36:19.100 And if that's your attitude, guess what? 1.00

00:36:21.080 You will never fucking have a great culture. 0.99

00:36:22.920 It'll never happen. 1.00

00:36:24.060 Your employees will hate you.

00:36:25.620 You'll have the corniest culture in the world. 1.00

00:36:27.460 You know, when it's somebody's birthday, you'll have the fucking cake and ice cream in 1.00

00:36:30.900 the kitchen. 1.00

00:36:31.300 And you'll think that's culture.

00:36:32.960 Right.

00:36:33.180 You know what I'm saying?

00:36:33.900 Like, you know, like everybody else listening, how their company is. 0.97

00:36:37.360 You'll never have people that will fucking, you know, have each other's backs and take 0.91

00:36:42.720 care of each other and help each other. 0.98

00:36:44.280 You're not going to have the kind of culture that when somebody has to move, 15 fucking people 0.99

00:36:47.880 show up to help. 0.98

00:36:48.960 You ain't going to have it.

00:36:50.060 Right.

00:36:50.780 You know what I mean?

00:36:51.900 And you could fake it all you want. 0.99

00:36:53.540 But dude, it really starts with you actually giving a shit about the people that are around 0.99

00:36:57.320 you. 0.99

00:36:57.880 And why wouldn't you give a shit about the people around you? 1.00

00:37:00.320 Those people are the ones that fucking help you succeed in business. 0.99

00:37:04.260 You can't do it alone. 1.00

00:37:05.740 Your fucking ego is out of control if you think you can do it alone. 1.00

00:37:08.340 Like a lot of people talk shit on Obama because he said that that one time. 1.00

00:37:11.500 Right. 0.99

00:37:11.760 He said, uh, you didn't build this, you know?

00:37:14.680 And like, dude, I'm, I was never a huge Obama fan. 0.85

00:37:17.640 I fucking respect his ability to speak.

00:37:20.380 There's things about him I liked. 0.95

00:37:21.980 I obviously didn't ever agree with his economic policies and some of his social policies, um,

00:37:29.620 et cetera, et cetera. 0.98

00:37:30.700 But the truth of the matter is, is that dude, when he said that he got fucking roasted and 0.98

00:37:35.960 you know what? 0.98

00:37:36.460 He was right because no fucking empire, no great company that wins nothing, nothing out 0.99

00:37:42.700 there that's great was built by one person. 0.99

00:37:44.520 Just wasn't.

00:37:45.440 And you know, some of these business owners who like to kick their feet up on their desk 0.99

00:37:48.900 and say, I'm the fucking boss. 1.00

00:37:50.640 Go do what the fuck you're told that hurt their feelings. 1.00

00:37:53.540 You know what I'm saying? 1.00

00:37:54.400 What are you talking about?

00:37:55.400 These perp, you know what?

00:37:56.780 Yeah.

00:37:57.120 These guys around here, all these dudes you see running around the warehouse and the office, 0.86

00:38:00.800 they weren't there for the first fucking seven, eight, nine years. 0.93

00:38:03.660 I was there. 0.99

00:38:04.820 That's part of the deal.

00:38:06.140 But for me to get there from where I was to where we are, guess what?

00:38:10.400 I had to make an investment in them.

00:38:12.400 You know, when I brought on Jason, my right hand guy who kills it now.

00:38:17.440 Okay. 0.99

00:38:17.840 And he's going to continue to kill it more and more and more and more.

00:38:22.340 I had to pay him more than I was getting paid.

00:38:25.520 And people aren't willing to do that, man.

00:38:27.360 You know what I mean?

00:38:27.880 They're not willing to invest.

00:38:28.720 I think that's the biggest thing that small businesses owners, the reason they get caught

00:38:32.480 up in being small business.

00:38:34.860 And that's all they'll ever be is a, they don't care about their employees.

00:38:38.180 B, they don't understand that employees are an investment.

00:38:43.520 They will produce a return.

00:38:44.860 I get people that ask me this all the time in DMs. 0.99

00:38:47.100 How do you know when to hire an employee before you fucking need them? 0.97

00:38:51.740 Right? 0.99

00:38:52.180 Right.

00:38:52.500 Like for me, like if I have a store and it just opened and the store gets to X amount

00:38:58.240 of dollars, I know to get to the next level.

00:39:00.340 Like we have three phases, right?

00:39:01.560 Small, medium, large.

00:39:02.380 I know for me to get to a medium size store, I have to add the extra guys on the floor

00:39:07.600 before we get to medium because like I have to do it when we're at like a high, small level,

00:39:13.320 right?

00:39:13.580 Because if I wait, we'll never get to medium, right?

00:39:16.880 So the money is an investment.

00:39:18.740 Even though I'm not getting a return on it right away, a year from now is where I get

00:39:22.560 the return.

00:39:23.180 And people don't understand that.

00:39:24.420 They look at employees.

00:39:25.520 They look at marketing.

00:39:26.760 They look at ads. 1.00

00:39:28.200 They look at all this shit as an expense as opposed to an investment. 1.00

00:39:32.580 And that's what kills a lot of people, man. 1.00

00:39:35.060 You know, they're just not looking at it the right way.

00:39:36.540 You know, what's also cool is something I think a lot of people don't think about is,

00:39:40.940 you know, it's a little bit of forward thinking.

00:39:43.140 It's about when you're getting ready to tell your story on where you came from.

00:39:46.240 It's always more fun when you have someone else that you shared that with.

00:39:50.560 Yeah.

00:39:51.100 You know, like whether it be team members or your business partner, Chris.

00:39:55.060 Well, let's be real, dude.

00:39:56.080 And if I didn't have people that witnessed my story, people would think I was full of 1.00

00:39:59.780 shit. 1.00

00:40:00.280 You know what I'm saying? 1.00

00:40:01.140 That's true.

00:40:01.660 So like, dude, we have people that say that. 0.97

00:40:03.700 They're like, oh, dude, you know, your fucking dad gave you all this money and this and that 1.00

00:40:08.040 bull fucking shit he did. 1.00

00:40:09.740 We've had him on the fucking podcast. 1.00

00:40:11.320 He fucking said it himself. 1.00

00:40:12.700 Right. 1.00

00:40:13.080 You know what I'm saying?

00:40:13.880 And if people aren't from St. Louis, St. Louis is like a big, small town.

00:40:17.160 Yeah.

00:40:17.440 And just everybody knows everybody.

00:40:18.900 So it's kind of hard to lie about things.

00:40:20.820 Ah, dude.

00:40:21.240 It is what it is. 0.98

00:40:21.980 Listen, people look for every fucking reason as to why you are and why they aren't. 0.98

00:40:26.940 Yeah. 0.99

00:40:27.440 You know what I mean?

00:40:28.040 Yeah.

00:40:28.360 That's great.

00:40:29.300 And it's sad.

00:40:31.660 You know, it's unfortunate.

00:40:32.620 But here's the truth.

00:40:33.380 Like I talked about being frustrated with the podcast in the beginning. 1.00

00:40:36.780 You know, the truth of the matter is I don't do it for the motherfuckers that are stupid. 1.00

00:40:41.220 I do it for the people who are actually going out and doing shit. 1.00

00:40:44.180 And like, that's why we're open in the academy, because I want to offer them a resource so that 0.96

00:40:47.800 they can go out and dude, you know what Dan's Dan's reply to me was today.

00:40:51.540 I'll fucking read it because it was good and it was true. 0.65

00:40:55.540 And this is what he said to me. 0.99

00:40:57.020 And this is why Dan Fleischman is probably my best friend in the fucking world. 0.99

00:41:00.580 Okay. 0.98

00:41:01.640 He goes, and this is, I'm reading this off of my phone.

00:41:06.700 He goes, cause I said, and this is what I said.

00:41:10.600 I said, dude, I swear. 0.97

00:41:12.940 I think I should just quit all this social media shit and podcast and focus on my companies. 0.99

00:41:17.360 It makes me fucking hate people. 0.99

00:41:19.060 And he goes, bro, you hate slash get frustrated with a small subset of people, but you're inspiring, 0.99

00:41:25.880 motivating and reality checking and improving the lives of millions of people, which causes

00:41:30.540 a butterfly effect to improve tens of millions of lives because of those millions of lives

00:41:35.860 that are better, better versions of themselves because of you.

00:41:38.880 A hundred percent.

00:41:39.700 And you know what, dude, I forget that.

00:41:41.360 You know what I mean? 0.99

00:41:41.880 I tend to get caught up with the fucking retards that, that really, they're never going to 1.00

00:41:47.740 be shit. 1.00

00:41:48.740 You know what I mean? 1.00

00:41:49.640 Right.

00:41:49.840 So, you know, guys who are loyal to the podcast and dude, I love you guys, you know, don't 0.92

00:41:55.940 fucking message me and be like, Oh Andy, you're going to quit. 0.94

00:41:58.560 Look, man, I don't fucking quit anything. 0.99

00:42:00.220 You know what I'm saying? 0.97

00:42:01.060 Well, like I just get, just like anybody else, I'm human and I get fucking frustrated.

00:42:05.460 Well, along with what Dan said, I haven't showed it to you yet, but we got a great email

00:42:09.160 from a guy who, and I apologize if you recognize that I'm talking about you, I just don't know

00:42:13.840 your name and I haven't, I can't reference it right now.

00:42:15.960 But he was basically saying that he's in some sort of farm feed, seed production business

00:42:21.540 or whatever.

00:42:22.260 He literally says, this isn't my interpretation.

00:42:24.940 His literally says that after listening to the MFCO project, he increased his sales by

00:42:29.740 30%. 1.00

00:42:29.960 Dude, I get that shit every day. 1.00

00:42:33.940 It's awesome. 1.00

00:42:34.440 Yeah.

00:42:34.600 I mean, and you're right. 1.00

00:42:36.040 Dude, I get that shit every day. 0.99

00:42:36.820 It is one of several emails, but that's the stuff that reminds you it's worth it. 1.00

00:42:39.960 Bro, I get it so much that, and this is, this is sounds fucked up, but I get it so much 0.83

00:42:43.700 that I almost feel like people are lying about it. 0.97

00:42:46.000 Yeah.

00:42:46.280 You know what I'm saying?

00:42:46.700 I hear you.

00:42:47.280 Like, I'm like, dude, you don't have to fluff my nuts, bro.

00:42:49.600 Like, you know, I.

00:42:51.060 Yes, you do.

00:42:51.920 I will.

00:42:52.440 You do. 1.00

00:42:52.920 That's part of your fucking job, bro. 0.99

00:42:55.020 So I have a really, you know, like amazing question. 0.99

00:42:57.740 People are always like, why you got that suspect dude around you all the time?

00:43:00.920 I'm like, man, you're my nuts fluffed.

00:43:02.460 And I'm good at it.

00:43:03.280 That's right.

00:43:04.020 He recognizes a strength.

00:43:07.880 So I'm going to ask you a question.

00:43:08.960 Dude, how about that meeting last night? 0.99

00:43:10.280 Was that not fucking fun as shit? 0.98

00:43:11.980 It was nice to get back to the old ways. 0.99

00:43:13.500 Dude, it was, man.

00:43:14.260 Like, I'm like.

00:43:15.460 It just changed the setting.

00:43:16.760 So we've been on our retail stores and them just being transparent. 0.98

00:43:21.420 We've been on a fucking slide culture wise for a while. 0.93

00:43:24.320 You know, we've we've struggled with it. 0.99

00:43:26.460 And we have so many new guys that don't understand that two percent.

00:43:31.760 Right.

00:43:32.580 And dude, the last month, man, we had a meeting. 0.97

00:43:34.640 It was fucking great. 0.96

00:43:35.800 Like, I sat down in a meeting and said, look, I don't care whose fault it is. 0.99

00:43:39.420 I don't care what you guys did.

00:43:40.860 I don't care what you've been doing, but you're missing the two percent. 0.98

00:43:43.800 And I went through everything. 0.99

00:43:44.900 Like, I went into teacher mode, got me back in the fucking game. 1.00

00:43:48.220 You know, like, I love that shit. 1.00

00:43:49.920 That is awesome. 1.00

00:43:50.600 I love getting my hands dirty in my business. 0.99

00:43:52.540 Like, I don't like being the fucking quote unquote CEO. 0.99

00:43:54.980 I don't like it. 1.00

00:43:56.420 I like being a fucking operator of business. 0.99

00:43:58.740 And dude, to see these guys go out in like in like 15 days, their numbers went fucking insane because they changed little bitty things that two percent. 0.99

00:44:11.020 And dude, to see their faces last night, we had our monthly meeting to do the best part about it was seeing the fucking confidence that they had. 0.98

00:44:18.980 You know what I'm saying? 0.99

00:44:19.520 Like, they're having fun, dude, they're fucking growing. 1.00

00:44:22.980 And like, dude, the money, the money shit. 1.00

00:44:25.740 Yeah, that's cool. 1.00

00:44:27.280 I don't fucking care about it. 0.97

00:44:28.600 You know what I'm saying? 0.98

00:44:29.180 Like, dude, I've made so much money. 0.96

00:44:30.760 I don't have to fucking work another day in my life. 0.99

00:44:32.520 That's the fucking truth. 0.99

00:44:33.680 I could never work another day and live exactly as I'm living, exactly as I'm living for the rest of my life. 0.99

00:44:39.520 Yeah. 0.99

00:44:39.660 But dude, to see those fucking kids' faces and the confidence that they earned, like, that's what this is fucking about. 1.00

00:44:48.020 You know what I'm saying? 0.99

00:44:48.720 It's about creating successful people, man.

00:44:54.440 It's about creating careers.

00:44:55.880 And like, dude, last night, like, we went back to our, so like, we had this thing here, like, if you win, our meetings are out at a bar and we fucking buy dinner for everybody and drinks and all that shit after the meeting.

00:45:10.540 And everybody hangs out.

00:45:11.700 If we lose, we don't do that. 0.99

00:45:13.100 That was the first time we've been able to do that in almost two fucking years. 0.98

00:45:16.760 You know what I'm saying? 0.99

00:45:17.740 And it was fucking cool. 0.98

00:45:19.500 It was just cool to see. 0.99

00:45:20.480 Like, it was cool to see these dudes who have been grinding and fucking swinging that dull axe against the tree over and over and over again. 0.99

00:45:31.180 To see them fucking, like, believe and, like, get it and have it click. 0.96

00:45:37.620 I mean, dude, it's just, it's not something that I can, like, explain how it made me feel. 0.98

00:45:42.140 Well, I mean, going to what your main point was last night, like, don't fucking, like, follow the plan. 0.70

00:45:47.640 You don't have to change it. 0.89

00:45:48.420 Well, yeah, but, dude, the thing is, is, like, like I said, you know, when people's axe is dull, you have to be aware enough to know, like, you can't, and I would encourage all you guys who are employees right now, if you're another company and you're struggling with something that they're telling you to do, don't just fucking go like this.

00:46:06.080 Dude, I, because remember last night I asked everybody this.

00:46:08.680 I said six months ago, if I said, are you doing everything you can, are you doing it the way I say, would you have said yes?

00:46:16.120 And they all were like, yes.

00:46:17.880 And I said, all right, looking back, were you doing it the proper way?

00:46:21.620 And they're all like, no.

00:46:22.720 And you know what? 0.99

00:46:23.260 I'm thankful I have a lot of fucking honest people. 0.99

00:46:25.540 You know what I'm saying? 0.98

00:46:26.920 That 2% makes the biggest difference, man.

00:46:29.520 And, like, I don't know, dude.

00:46:30.720 Like, I'm kind of riding that high off of those guys just because, like, dude, that's what I love about this, about, dude, first form's cool, man.

00:46:37.820 Like, the guys here, they do a great job.

00:46:39.940 My brother does a great job running it.

00:46:41.600 And I love it.

00:46:42.280 I love seeing people impacted.

00:46:44.220 I love seeing the thousands of reps that we have earn a living. 1.00

00:46:48.200 I love that shit. 0.99

00:46:49.060 But there's something about brick and mortar retail that I'll always love. 1.00

00:46:53.200 You know what I mean?

00:46:54.020 Yeah.

00:46:54.360 Well, especially now, you know, when you're winning in brick and mortar.

00:46:57.400 Against Amazon and everybody else.

00:46:59.320 Like, dude, people are going to hear what I said and they think we're losing.

00:47:01.440 It's not that we're losing. 0.89

00:47:02.240 We're just not fucking crushing it, like, as fast as we were. 0.95

00:47:05.060 Right. 0.88

00:47:05.260 You know, I have high, but, dude, to be crushing it like we are against, like, what you're saying is, that's something, dude.

00:47:12.700 But that perfectly leads into the mind-blowing question that I was going to ask you, which is this.

00:47:16.800 You talked about working with your team, how you mitigate, how you organize them so that they deal with weaknesses.

00:47:25.280 But we were talking basically about weaknesses of function, like not being able to do certain things.

00:47:32.200 You know, not being able to perform certain tasks to the level that you wanted to perform.

00:47:37.620 But what about, because you mentioned this, you said you thought it was awesome when they were confident.

00:47:42.980 But what about how you handle somebody who has what you might call, like, a psychological weakness or a mental weakness?

00:47:51.840 Like, and I know you've said, man, you've said a lot of times that you don't like to hold people's hands and you yourself don't need motivation.

00:47:58.060 But the facts are facts.

00:47:59.340 Young guys, especially young guys who, or young women, especially those who don't grow up with dads.

00:48:05.540 I talked about this last night.

00:48:06.100 How do you build, how do you make up for this weakness?

00:48:09.160 I covered this last night in our meeting.

00:48:10.580 All right, so one of the things our retail guys have to do is they have to go out and get to know their community.

00:48:19.200 All right, if you have ever heard the story about how I built Supplement Superstores, I went around and got to know the community.

00:48:25.020 I went out, I, you know, I introduced myself. 0.95

00:48:28.020 I did this, I did that, brought them T-shirts, shaker cups, samples of products, whatever I had to do to fucking do that. 0.95

00:48:34.800 And we still require that to this day. 0.99

00:48:38.200 And for somebody who was brought up on Nintendo and video games and never had a fucking parent figure that was in sales, that concept to them is fucking terrifying. 0.99

00:48:50.120 Right. 0.99

00:48:50.340 It's terrifying.

00:48:51.900 And you know what's funny is that that concept of approaching people is what holds most people.

00:48:57.240 I would say it's the number one thing that holds most people to a mediocre existence. 0.89

00:49:01.860 They are fucking terrified of talking to somebody in the grocery store or approaching that girl or asking their boss for that raise or being direct when they're in a management situation. 0.99

00:49:14.280 It's fucking terrifying. 0.99

00:49:15.960 Okay. 0.98

00:49:16.340 So I addressed this last night at the meeting and I, and you know what you have to do with people like that?

00:49:20.640 You, you, you have to take them with you when you do it.

00:49:23.360 Okay.

00:49:23.720 And you got to make it fun and you've got to show them there's nothing to be afraid of.

00:49:27.340 These are humans too, this, that, and the other.

00:49:30.000 Right.

00:49:30.360 And you show them a few, a few times and then let them take the lead and do these guys do great. 0.98

00:49:34.780 It's just nobody ever fucking showed them. 0.97

00:49:36.700 You know what I mean? 0.97

00:49:37.420 And like, think about that, dude, that's terrifying to someone.

00:49:41.200 You know what I mean? 1.00

00:49:41.980 Like it sounds stupid, right? 1.00

00:49:43.600 Like maybe it doesn't sound stupid to you guys, but to me, like I get up and speak in front of thousands of people. 1.00

00:49:49.000 I don't fucking, I don't think anything of it. 0.99

00:49:51.160 Like I don't give a shit if they like me or don't like me. 0.99

00:49:53.400 My goal is to teach some shit. 0.99

00:49:54.780 If I teach some shit, I feel good about it. 0.99

00:49:56.520 If I don't, I'm critical of myself and that's it. 0.99

00:49:59.180 You know, I don't need validation, but like, dude, when you're 20 years old or 22 or 25 and you've never been able to do that, you've got to also point out that they're building a skill, right?

00:50:09.680 It's not just like, Hey, so you've got to tie a bigger picture to it.

00:50:12.880 Like, Hey bro, look, yes, you have to do this and we're going to teach you how to do this, but you have to understand that it's going to make your entire life easier.

00:50:20.600 It's going to teach you how to interact with people.

00:50:22.860 It's going to teach you how to interact with, uh, with people of opposite sex. 1.00

00:50:26.860 It's going to, or the same sex, whatever the fuck you're into. 1.00

00:50:29.220 Right, Tyler? 1.00

00:50:29.880 Yeah.

00:50:30.060 Right.

00:50:30.360 But you know, the, the thing is, is like, it's going to, it's think of if you could figure out how to be uncomfortable on somebody else's turf, think of how comfortable you're going to be on your turf.

00:50:40.580 Right.

00:50:40.860 And you have to show these people that it's just like anything else, like a skill and, uh, yeah, you're going to have to hold their hand and some people are still going to struggle, but I have yet to find someone I've yet to find someone who had the will to improve that wasn't able to master that skill. 0.93

00:50:57.220 It's the people who just refuse to fucking come, come there half of the way. 0.88

00:51:01.120 A hundred percent. 0.99

00:51:02.020 Right.

00:51:02.180 And I would also add that just as Dan said that there's that particular subset of people that unfortunately is just the, the dirt bags and the people that get all your attention. 1.00

00:51:09.920 The reality is, is that you come to understand in life that, that there is a particular subset of people that they are mean and they are jerks and they are going to treat you like crap. 0.99

00:51:18.220 But really the vast majority of people out there are good people. 0.99

00:51:21.680 Dude.

00:51:21.820 Yeah.

00:51:22.020 I don't know who I was talking about.

00:51:23.900 Who was I talking about?

00:51:24.900 I mean, it's just, and I think we, I was talking to somebody about this, like one of our social media or one of our athletes or something or our influencers about, dude, I've never, ever, ever in my life ever, not once. 0.63

00:51:39.920 I've seen something on social media and fucking then like left a negative comment.

00:51:44.700 Never. 0.97

00:51:44.960 It's never happened.

00:51:46.220 I haven't.

00:51:46.900 I haven't either. 0.99

00:51:47.860 I don't, I, I, you know, I just fuck keep scrolling and if they keep making dumb statuses I don't agree with, guess what? 0.99

00:51:54.380 I unfollow them. 1.00

00:51:55.600 It, it takes a special kind of weirdo to fucking think that they can insert their opinion into your fucking shit. 1.00

00:52:02.700 You know what I mean? 1.00

00:52:03.260 And like, dude, what happens is the more success you get, the more relevant you get, the more following you get, the more people are going to try to bring you, they're going to, it's like that game where the monkeys pop out of the fucking game and you hit them with that big ass hammer. 0.99

00:52:16.300 Weasel. 0.99

00:52:17.000 Huh?

00:52:17.320 It's a weasel.

00:52:18.300 Is that?

00:52:18.840 Pop goes a weasel.

00:52:19.880 Yeah.

00:52:19.900 You know, and the tickets come out, you know, like that's what it is.

00:52:23.680 Like you get too high and you know, people got to feel like it's their responsibility to check you, you know, and, and dude, that never changes. 0.98

00:52:31.120 Like I dated girls before who like, you know, they would fight with me on dumb shit and then, you know, I'm very logical. 0.98

00:52:39.240 So I would talk, talk, talk, talk, talk through the shit and eventually they would say, well, you know what? 1.00

00:52:45.660 Nobody tells you the truth. 0.99

00:52:47.240 I'm the only one that tells you the truth.

00:52:48.860 And that's their reasoning for saying the opposite of what you said.

00:52:52.880 Like, and that's what people think. 1.00

00:52:54.700 Everybody, because you're having success, everybody's kissing this guy's ass. 1.00

00:52:59.180 Everybody's kissing this girl's ass. 1.00

00:53:01.560 I'm going to take it upon me to let them know they're real. 1.00

00:53:04.720 Trust me, motherfucker. 1.00

00:53:05.880 I know where I fucking stand. 1.00

00:53:07.660 I don't think I'm great at all. 0.98

00:53:09.680 You know what I mean?

00:53:10.340 Plus, as you pointed out, most of the time when you're successful, you gravitate toward other people who are successful.

00:53:15.760 And 90% of the time, other people who are successful are very strong, have very strong opinions and will assert their will.

00:53:23.820 So it's, you start getting around those people and you say your opinion.

00:53:26.960 It's not like everybody, it's not like all of your colleagues and people that you hang out with are going to go, oh, yes, Andy, that's right.

00:53:34.260 We totally agree.

00:53:35.460 They're going to challenge you.

00:53:36.520 I mean, people like, you know, people like Ed and people like Dan, people, other successful people, they're not going to be yes men.

00:53:43.020 You're going to have to defend your position.

00:53:44.720 You know what I'm saying?

00:53:45.500 Right.

00:53:46.680 Actually, something that I thought about just popped into my head when you were talking.

00:53:50.140 But do you remember, like, one or two years ago, I posted something politically on Facebook and you actually, instead of responding, you actually texted me and said, hey, dude, I didn't want to respond on Facebook because that's just not the place to do it.

00:54:03.960 But it was a nice engagement, but it was like off the grid.

00:54:06.940 I don't know if you remember doing that.

00:54:08.020 Yeah, I do.

00:54:08.880 But I mean, it'd be nice if more people-

00:54:10.740 If I follow someone-

00:54:11.140 No, but that's appropriate.

00:54:12.220 Yeah, if I follow someone, I disagree or I think they're out of line or I think I could-

00:54:16.140 I don't ever try to-

00:54:16.820 I wish more people would do that.

00:54:17.900 But I don't try to attack.

00:54:18.880 No, no, no, no.

00:54:19.600 You know what I'm saying?

00:54:19.840 It wasn't attack.

00:54:20.460 Dude, for example, I said this before.

00:54:22.320 Emily Sears, she's like super strong feminist, super big liberal, like super, super left. 1.00

00:54:30.680 You know, basically everything she posts is the opposite of shit that I believe. 0.98

00:54:34.400 And dude, we have a great relationship because every time she posts something that I disagree with, like that I strongly disagree with, you know what I do? 0.99

00:54:42.500 I fucking text her and I say, hey, here's about this post. 0.62

00:54:46.100 Let me lay this out from the other side. 0.99

00:54:48.200 What do you think?

00:54:49.380 You know what I mean? 0.98

00:54:49.760 Instead of saying, oh, you're fucking wrong. 1.00

00:54:51.320 You're this, that, or calling them names and shit. 0.99

00:54:53.800 And then you know what she does? 0.99

00:54:56.000 She's like, you know, I can see that side of it.

00:54:58.220 You know what I mean?

00:54:58.720 And we're able to have like a reasonable conversation. 0.98

00:55:02.440 Dude, I think she's the only fucking person that I've been able to really have that sort of relationship. 1.00

00:55:08.380 Even though we disagree on most shit when it comes to social stuff, we respect each other's opinions. 0.99

00:55:14.220 And we don't attack. 0.97

00:55:16.300 You know what I mean?

00:55:16.820 And people are so quick to want to win. 0.99

00:55:18.760 Like, I got to win because everybody's watching on Facebook and this is my fucking, this is my day. 0.99

00:55:23.560 I'm going to win. 0.98

00:55:24.260 And like, dude, you lose out on so much learning.

00:55:26.240 Because the truth of it is, is that people do have different perspectives as you.

00:55:30.660 People did grow up in different places than you. 0.99

00:55:32.940 People believe different shit than you. 0.98

00:55:34.460 They've had different experiences than you. 0.99

00:55:36.320 And if you're trying to win every conversation because you want to win, dude, think about what you're losing out on learning.

00:55:44.040 Right.

00:55:44.420 Absolutely.

00:55:44.900 That's probably one of the very few areas of life where winning at all costs is probably not a good idea.

00:55:50.260 Because you're not going to learn.

00:55:51.160 You're not going to get better.

00:55:54.240 So, to recap, just backing up here a little bit.

00:55:58.140 Basically, what you're saying is that on the issue of weaknesses, when you think about your weaknesses and how to manage them, you have to divide them up into flesh wounds, the weaknesses that are just annoyance, things that you can delegate, eliminate, automate, get rid of.

00:56:14.060 Or the other option is ones that are mortal wounds, which are things that, if you don't deal with, are going to lead to the death of your lifestyle or your business, especially your business.

00:56:26.260 And so, just kind of reminding people about that.

00:56:29.860 Those are the two categories.

00:56:30.980 And then, of course, the way to get to the root of the mortal—I want to say mortal sins because I'm Catholic—but the mortal wounds are to constantly ask yourself questions, diagnose, get to the heart of it.

00:56:43.600 Start with yourself.

00:56:44.480 Start with yourself.

00:56:45.240 Yeah.

00:56:45.820 And then just arrange, and I'm trying to think of how I would summarize what you said about your guys and how you basically mitigate their weaknesses.

00:56:56.960 I think you said, just be aware of them, be watching them, be invested in them, care about them, impute good motives, assume that they want to win just as much as you do.

00:57:05.320 I think that's a big deal.

00:57:07.700 I think a lot of people who are in business will look at people who work for them and think, dude, those people, they have a superiority to them. 0.99

00:57:13.600 Like, I want to win, but they're all fucking lazy. 0.99

00:57:16.280 You know what I mean? 0.98

00:57:17.320 It's just not true.

00:57:18.620 Everybody wants to win.

00:57:20.180 You know what I mean?

00:57:21.340 Yeah.

00:57:21.740 The only other thing I would say, I thought it dawned on me a few minutes as you were talking, is when you were talking about the issue of realizing that not looking at an accounting statement was something that was like a mortal wound,

00:57:33.780 it's also true that things will be mortal wounds or flesh wounds depending on where your company is at.

00:57:42.700 Because that was a mortal wound early on, but don't you think now- 0.99

00:57:46.100 Fuck no, it's the same now. 0.99

00:57:47.120 Oh, is it the same now? 1.00

00:57:48.200 Fuck yeah, dude. 1.00

00:57:48.920 Nothing's changed, man. 1.00

00:57:49.760 Nothing's changed on that issue?

00:57:50.800 Just to let the checks get bigger.

00:57:51.360 Okay.

00:57:51.680 And in fact, I would say it's more critical now because the checks are so big.

00:57:55.700 You know, dude, when we write a PO, it's seven figures.

00:57:58.480 You know what I'm saying? 1.00

00:57:59.000 That shit will fucking bury you quick. 1.00

00:58:00.380 But do you think there are situations where you could have something that used to be a mortal wound, but once you get bigger and you have more people surrounding you with different skills- 1.00

00:58:08.080 Well, yeah, that's the goal, right?

00:58:08.700 The goal is to get people coached up so that they can help you understand what's going on and you can communicate in a way where these things aren't that big of a deal anymore.

00:58:17.040 And you've got to be willing to invest yourself, too.

00:58:19.980 Right. 0.96

00:58:20.920 Like, you might not need to know how to fucking code, but you should know the basics. 0.96

00:58:24.860 I'm not saying the basics of how to code, but you should know things like what language are they writing in? 0.97

00:58:28.660 What platform are they using?

00:58:29.620 You know, how long does it take to do this or that?

00:58:32.940 These things that can help you, like, manage the projects that come up.

00:58:37.080 You know what I mean?

00:58:37.820 And, you know, at the end of the day, man, a big part of it is trust, too, right?

00:58:43.800 You've got to have people around you that you trust.

00:58:45.780 Right.

00:58:46.080 And to get trust, you've got to give trust.

00:58:48.640 And that's something a lot of people won't do either.

00:58:50.560 Right.

00:58:50.800 You know, so last question.

00:58:52.300 And we've had a lot of people, like, when you've shared, you know, like, struggling with depression and that your history, and you talked about, like, having the tumor and that sort of thing.

00:59:02.380 I mean, people are so, I don't want to use the word energized, but it really helps them.

00:59:10.440 Like, it really, really helps them.

00:59:11.680 Like, when you share that weakness and you talk about that, it really helps them.

00:59:15.180 And that's something that applies to kind of living life.

00:59:18.740 But what's your opinion about a CEO or someone in a position of leadership sharing weakness in a sense of maybe just being honest and saying, guys, I'm kind of depressed at where things are at with our business right now.

00:59:31.720 Well, I'll answer it with a question.

00:59:34.380 Do you want your people to respect you or not?

00:59:36.400 Yes.

00:59:37.060 Okay.

00:59:37.560 Well, if you want your people to respect you, they're going to see your weaknesses regardless. 0.99

00:59:42.240 So you might as well fucking own them. 0.99

00:59:44.240 You know what I'm saying? 0.99

00:59:44.800 Yeah. 1.00

00:59:45.180 If you make a mistake, you fucking, it's your mistake. 0.99

00:59:48.020 You know what I mean? 0.99

00:59:48.500 If they make a mistake, guess whose mistake it is?

00:59:50.740 It's yours.

00:59:51.320 Yeah.

00:59:51.740 Right?

00:59:52.280 That's leadership.

00:59:53.540 And I guess, you know, the reason I share things that I probably shouldn't, I probably don't have to on this podcast in regards to things I've been through is it goes back to what I said at the beginning of the podcast. 0.99

01:00:04.460 We have so many fake motherfuckers out there that are, they act like they're superheroes and they act like they're fucking impenetrable and this, that, and the other that like, you know, 1.00

01:00:15.180 it makes people feel like shit. 1.00

01:00:16.760 Yeah. 0.99

01:00:17.160 And they, and they, and they, they might have something, you know, maybe it's not depression,

01:00:21.120 maybe it's something else, but they feel, you know, like they, because they have this, they

01:00:25.720 can't do what they need to do.

01:00:27.300 And, um, you know, I think these, these super fucking bigger than, bigger than, uh, larger

01:00:33.320 than earth characters are people who are contributing to that problem more and more. 0.62

01:00:37.640 You know, they make it seem like they're the only ones like, dude, I can't tell you how 0.98

01:00:41.040 many times videos and fucking shit that I see from other people. 0.99

01:00:43.940 And it starts out with like, I'm successful because blah, blah, blah. 1.00

01:00:47.960 I'm successful because of blah, blah, blah. 0.97

01:00:50.040 When I think about my six, dude, have you ever watched Steve Young fucking call a football 0.98

01:00:53.900 game? 0.98

01:00:55.400 Uh, no, you mean of the 49ers? 1.00

01:00:57.660 No, it's the worst fucking thing ever because every fucking thing that he says is this. 0.99

01:01:01.500 Well, back when I was playing blah, blah, blah, blah, blah, dude, people, it's so annoying. 0.99

01:01:06.520 I don't even think he does it.

01:01:07.520 I don't think he used to do that. 0.99

01:01:08.620 I don't think he knows that he fucking does it. 0.99

01:01:10.360 It's so fucking annoying. 0.99

01:01:11.660 Yeah. 0.98

01:01:12.040 Back in my day, blah, blah, blah, blah, blah.

01:01:13.980 That's the equivalent of what a lot of these entrepreneurs are doing.

01:01:16.440 They just use their platform, talk about how great they are and how they're so much better

01:01:20.800 than everybody else.

01:01:21.800 And you know what? 0.99

01:01:22.940 It's just not the fucking truth. 1.00

01:01:24.260 All these motherfuckers put their pants on one leg at a time, just like you. 1.00

01:01:27.220 They all have their issues. 1.00

01:01:28.640 They all have their shortcomings.

01:01:30.120 They all have things that they need to work on and fix.

01:01:32.700 Nobody out there is a superhuman.

01:01:35.020 Okay.

01:01:35.420 And I think that, you know, by me communicating that, um, it helps people versus, versus them 0.95

01:01:42.540 thinking that, you know, uh, I'm some kind of fucking special talent. 0.95

01:01:47.160 You know what I'm saying? 0.99

01:01:48.080 Right.

01:01:48.520 Makes total sense.

01:01:49.400 Right.

01:01:49.560 Makes total sense.

01:01:50.340 Hey guys, if you have not checked out, uh, the Frisella files, or if you've never watched

01:01:55.460 the Frisella files, uh, you're not going to be able to, able to, unless you're signed

01:01:59.500 up on our email list and you can, uh, sign up on the MFCO.com forward slash sign up.

01:02:06.240 And, uh, yeah, every, every week we're sending you a new thing called the Frisella files,

01:02:10.420 which is kind of, it's exclusive content that Andy's sharing that we literally will not

01:02:15.140 share anywhere else.

01:02:16.300 So if you want to get it, you have to, you have to get it straight to your inbox.

01:02:19.200 We also are going to release notifications on a regular basis about what new Frisella

01:02:24.220 factor, um, episodes.

01:02:26.520 And then the Frisella files have an expiration date too, right?

01:02:29.020 Yeah.

01:02:29.140 Yeah.

01:02:29.260 Yeah.

01:02:29.580 Good point.

01:02:30.180 So the way that we have it for the Frisella files is we get it, uh, we try to send it out

01:02:34.540 Monday.

01:02:34.840 It's not always Monday, but generally it's Monday and, uh, you get it, you got to watch

01:02:39.140 it right away because it expires in 24 hours and it's good content.

01:02:43.380 And like I said, we're not going to post it anywhere else.

01:02:45.140 So if you want it, if you want to benefit from it, you got to, you got to sign up for

01:02:48.640 the, uh, for the emails right to your inbox.

01:02:51.420 And then, like I said, there's also some very, very critical information about things that

01:02:55.780 we're planning coming up here in the next month or two, uh, having to do with those people

01:02:59.900 are always going to have first access to any news.

01:03:02.100 Like you guys are asking, when's this, when's that, when's this, when's this, you're going

01:03:06.120 to find out through email first.

01:03:07.540 Yeah.

01:03:08.280 Yeah, definitely.

01:03:09.200 So that's all I wanted to say.

01:03:10.960 And guys, don't forget about the two minute drill, man. 0.99

01:03:13.240 A lot of you guys are fucking slacking. 0.99

01:03:14.680 You're giving up, you know, like dude, living a hundred and nothing is not a fucking hashtag. 1.00

01:03:19.920 It's a fucking movement. 1.00

01:03:21.340 Okay. 0.99

01:03:22.040 And while you may not win a shirt, if you're doing it just to win a shirt, you're doing 0.98

01:03:25.860 it for the wrong fucking reasons. 0.99

01:03:27.680 Let people know what the fuck you stand for. 1.00

01:03:30.660 All right. 0.99

01:03:31.820 Thanks guys.

01:03:32.640 We'll talk to you soon.

01:03:49.920 We'll be right back.

REAL AF with Andy Frisella - March 06, 2018

How to Work with Your Weaknesses, with Andy Frisella - MFCEO219

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